Welcome to the six figure business mastery podcast, where every week,

Kirsten and Jeannie dive into the essential topics to fuel your business

growth from copywriting to course creation, mindset to video marketing.

They've got you covered tune in for expert guest interviews on all things,

marketing and business, and learn how to work on your business, not just in it.

So get ready to unlock your business potential and take it to the next level.

Welcome everyone to our newest episode.

I'm thrilled to have an amazing special guest here today.

Her name is Amira.

She has a business called a self guru.

She is an internationally renowned business lawyer, blogger, and coach

behind her business, a self guru.

It's an online company helping over a hundred thousand entrepreneurs

legally protect their business.

Through affordable legal templates and services.

She's also the author of 23 legal mistakes to avoid as an entrepreneur.

And their work has been featured in over 200 media outlets.

We are absolutely thrilled to have you today to help business owners

stay out of trouble with the law.

So thank you for being with us today, Amira.

Thank you

so much for having me.

I'm really excited to talk to you today.

I'm really curious, Amira, what took you into helping, obviously you went

to law school, but what made you decide to focus on small business owners?

Yeah,

I know, great question.

So it actually honestly started with a lawsuit.

that my family faced.

I was, I had no plans of becoming a lawyer.

I was going to become a doctor.

That's what I was studying for in college.

And life always has other plans.

As they say, we, uh, human plans, but then God disposes them, right?

So.

Kind of something like that happened with me, where I came home from college

and I see my dad just devastated.

So I'm like, okay, what happened?

And he's holding on to a complaint that he officially got

served with for his business.

And he was a new business owner, and he got served with a ninety thousand

dollar lawsuit by a freelancer that he had hired in his business.

So.

It just came out of nowhere.

And as you guys can imagine, lawsuits are very expensive, but

they're also very long lasting.

So it was a nightmare to go through that whole process for over a year.

And in that process, I had to be the one to serve as the middle party

between my dad and his lawyers and just kind of facilitate things.

And during this experience, I realized that there's so many business owners

out there, small business owners like my dad, make legal mistakes,

not because they want to, but because they either don't have the education

or access to affordable legal help.

And then I just realized that, you know what, I wanted to make a difference

and I want to be a business lawyer for small business owners so that I can

help other family members from suffering the same fate that we did as a family.

Because I always say this, when you get sued.

It's not just you who suffers.

It's your whole family.

I mean, look at me.

I'm the prime example of that.

So I come from a place where, you know, I, I know what it feels

like when you face a legal issue.

And I feel like I'm in a great place to help you.

So I, it's been now over 14 years working as a lawyer, even having my

own online business, a self group.

And I'm just like, really honored to be able to helping

so many entrepreneurs all over.

That's

amazing.

That's amazing.

And I'm so excited.

that you're here today to share five mistakes that you see small

business owners make all the time.

So it's going to be, I think it's going to bring so much, um, insight for everyone

to realize that, hey, I'm not alone.

If I don't know this stuff, if I didn't think about these things in my

business, you know, you're not alone.

A lot of small business owners don't think of these things.

So what is the first mistake that you see people making legal

mistakes in their business?

Yeah, so the first mistake that honestly I see all the time, and this is the one

my dad is guilty of making is not using proper contracts in their business or

not even using any contracts, right?

Like, in my dad's situation, When he decided to work with this freelancer,

this was actually his friend, so he thought, Oh, I don't need a contract.

There's a trust, or there's this relationship that I have with this person.

And a lot of people make that mistake.

And I always say that when money is exchanged, no matter what kind of

relationship you have, your best friend, your family member, you got to protect

that relationship with a contract.

It's not about like, Oh, I'm being difficult here.

It's just about like, You know, making sure that there's

clear expectations on both.

And so that way you avoid financial issues, legal issues, things like that.

So that's the first mistake I see many business owners make.

They go into partnerships, they go into hiring a person and maybe a

virtual assistant, maybe anybody or friends who work in their business and

they don't put anything in writing.

They think that there's this meeting of the minds, there's that understanding

and maybe sometimes things go great.

But.

There's always that chance of something going negative and

ruining that relationship.

And next thing you know, you have a nightmare on your

on your, um, on your head.

So that's first thing I would always advise that way at whichever capacity

that you're working in, for example, Maybe you're a freelancer offering your

own services to clients, use a contract.

Maybe you're a coach, you know, uh, coaching clients, use a coaching contract.

Maybe you are working on accepting some help on your website, right?

Maybe guest blogging, you're accepting guest posts on your site.

Use a guest blogger agreement.

So no matter what capacity or what kind of work that you're doing, there

will be different agreements and contracts that you will need to outline

that relationship and make sure that both parties are on the same page.

And, um, that's why, you know, I have so many legal templates in

my store for different different reasons, because not every single

person is going to need that 1 thing.

It's not 1 size fits all.

It's just depending on your business, what you need and which

contract that you should use.

Does that make sense?

Yeah, and I think a lot of times small business donors

are just afraid of contracts.

They're afraid that if they present a contract The person won't work with them.

So maybe they won't get that client or maybe that contractor that freelancer

won't work with them So a lot of times I think it's one they don't know enough

about contracts But two it's also that fear of hey, let me just get this client

and the doors start working with them And it'll be okay or you know So do you,

do you see that as part of the problem is just, you know, that motivation to

help people and serve people and, you know, the need to grow the business

gets in the way of the details.

Sometimes,

absolutely.

I see that all the time.

In fact, I even had, um, a client, a customer who has purchased

my freelance contract, right?

But she reached out and she said, Amira, it's my very first client and

I don't want to give this contract.

I don't want to intimidate them right with a contract.

Think like it's going to turn off the client because I'm giving, you

know, it's the very first client.

And she's like, you know, can we shorten this?

Can, can I do something else also, or just an email enough?

And I'm like, listen, you know, you cannot be afraid of a contract.

You have to educate the other person.

You have to let them know that it protects both parties.

Contract is not just for you.

It's protecting both parties.

It's really preserving that relationship.

And, For long term success.

And also it's your reputation on the line, right?

Your business.

And I said, but here's another little work around.

So for her, I did this and I also now have this as part of my freelance bundle.

I have what's called a letter of letter of agreement.

So that's something which is like a short version of a contract

with all the essential terms.

So let's say you're just starting and you don't want to have a lengthy contract,

but you do want to have something right?

Okay.

So you have something called, it's like an, it just literally looks like a

letter, but it is serves as a contract.

So it's very simple.

It's like that one page thing or one and a half page, but it gives

you essentially all the important terms like payments, scope of work,

termination, all the expectations.

And that way it's less intimidating for both parties, but it's a

great starting point, especially if you're not used to paying.

Using contracts, then you get your, you know, feet wet and you get more clients

then you grow then Definitely go ahead and get the full freelance contract

So I offered that as sort of like that workaround for people who need You know

need a little bit of more exposure before they get comfortable with contracts

Yeah.

And I would think sometimes you got to kind of position it as it

makes you look more professional when you have a contract.

So people take you more seriously as a, a business owner, a freelancer, you know,

whatever, whatever you happen to be.

Absolutely.

It's just like, you know, if I go to a website and I don't even see their

return policy or terms and conditions, do you think I'm going to buy from them?

No, because I, to me, that's not a reputable business.

That's not a professional business.

Cause I don't know what their policies are.

I will buy this product, but can I return it or what?

And can I, you know, and that has happened.

I visited websites and nowadays we, you know, buy things from online all the time,

but because of not having those policies is going to turn me off as a customer,

because I know I'm not protected.

So same concept applies for contracts.

Like if I'm going to pay you X amount of money to coach me, for example, or to

design my website or any other service, I want to know like, Hey, what's the

This relationship going to be like, when can I, you know, what can I expect?

When can I, when do I make the payment?

So like you said, it really makes you look like a professional at the end of the day.

Uh, and people take you a lot more seriously if you

have those things in place.

I love it.

So after contract, what's the second mistake you see a

lot of business owners make?

Yeah, so this one I see all the time as well.

Um, I've been in the online space for a number of years now, and people just

do not understand the importance of having a privacy policy on their site.

Sometimes they make the mistake of Googling one and just pasting

some whatever they find or a free template thinking it's enough.

That is a big mistake because the problem with the free legal templates

out there is that they don't include all the important legal provisions to

ensure compliance with different data protection privacy laws that we have.

So having a privacy policy is a legal requirement.

It's not an optional document.

People think that, oh, I just have a website and I'll start offering

my services or I'll start selling my product, but they don't realize that

they haven't even met the foundation.

You know, they haven't even put this policy in place because now they're

collecting personal information.

When I say personal information, I mean, your name.

Your email address.

And tomorrow, if I start selling to you, then I'm collecting your

credit card, your other kinds of information, maybe even your address.

So I am legally required to provide you a privacy policy that outlines how I'm going

to use that information in my business.

And people forget to do that.

And because of a lot of strict privacy laws, a lot of states in the U.

S.

have now followed E.

U.

General Data Protection Regulations GDPR.

I'm sure you guys have heard of it.

So that's number one thing is make sure whether you're selling something or

you're not, or even if you're just in the process of right now collecting leads.

On your site with, you know, an opt in form or something, make sure that

you put a privacy policy on your site that is actually compliant.

Um, grab it from a lawyer like me because we have templates.

That way it's not going to suck up a lot of your time.

15 minutes, you'll be done posting that policy on your site, but

at least you'll be protected.

And I've seen business owners actually get audited and fined by the Federal Trade

Commission for not having these in place.

So make sure that you're protected.

So a question you talked about payment and processing, you know, I, one of

the things I love now is that you can just give someone a link and then

they can pay using PayPal or strength.

So we don't actually see their credit card information.

We don't have to have their home address.

So that I think is important.

How do you advise your clients to handle that?

Because I know a lot of businesses, they'll take the credit card over

zoom or over the phone or, you know, so now you're repeating it out loud.

And we know all these listening devices are out there.

So how do you.

Commend that to business owners.

How do you recommend that they process credit card payments?

Yeah, no, that's a good question.

So when you actually use these third parties like Stripe, like PayPal, you

have a little bit of a more protection because they are under those strict

regulations to protect that data.

When you cut that middle party, and you're just taking it, you know,

on your own, then just keep in mind and that obligation shifts to you.

So then you need to really have those policies in place and procedures

on in place on the back end to make sure that data is not stolen.

Right?

Because if tomorrow there's any kind of a breach or any kind of a

leak, you'll be held like liable.

And you'll be legally required to provide them or, you know, rectify

the situation, but also provide, put them on notice and things like that.

But if you use these third party processing mechanisms, then

at least you are protected.

There's that shield or protection.

It's just like, if I am using PayPal and a lot of people don't know this,

but if I'm making affiliate payments to you through PayPal, I don't

have to give you ten ninety nine.

But if I didn't use PayPal, then I have to issue you 10.

99 for those affiliate payments because now that legal obligation is on me because

I got no, um, party in, in between, right?

So same concept applies.

So the rules become a little more strict on you.

So I do recommend that don't do those things.

But let's say you are getting that authorization on your own, then I would

definitely recommend a credit card authorization form that is actually

listed with all the information, uh, signature from the other party.

So that way you're protected because later on tomorrow, they

could be a fraud situation.

There could be a charge back.

It could be all of that.

And that you have nothing to, you have nothing to show for it.

So you need to have those protections in place, like a credit card

authorization form, if you're not using PayPal, you're not using

Stripe and just doing it on your own.

I know a lot of people, their issues with using PayPal or Stripe is

that it's more expensive, right?

Their fees are higher, but like you said, you don't have to spend the

money having your account and issue the 1099 to your affiliate partners.

So there are some advantages to it that make up the cost difference, but

if someone wanted to save that money.

Your best advice is to make sure that they have a credit card authorization

form signed with all the details.

So I guess my next question is, if there was a breach, how

do they bring it back to you?

Right?

Because that's what you get a lot of pushback with that.

I'm sure they've used that credit card with other people.

How would they prove that?

It was on my end.

That their information got out.

Yeah, I mean, look, if there is a breach, you would know about it too, right?

Because there would be some sort of a cyber attack, some

sort of a thing on your end.

And it doesn't, they don't have to do much to come after you.

You also have a legal obligation under the privacy laws that if there is a

breach, you have to let them know.

You have to let them know within a certain period of time.

And then you also have to follow, um, the rules to rectify the situation.

So that's why it's not necessarily onto the consumer

or the customer to bring it up.

But you as a business owner also has that, have that legal obligation.

And then regarding your point, what you said about like,

okay, how would they justify?

It's just going to go back and forth.

But at the end of the day is the question is, is it worth the headache?

Right.

You still, that's the most important.

I mean, that's what lots of do, right?

Like in my dad's situation and then so many others, I used

to be a litigation attorney.

So it's not just always about like proving it's just that back and forth, that

discovery process that really stuck things down and then really breaks you down.

So do you even want that kind of headache on your shoulders?

Right.

So make sure that you bypass those things and going back to Kristen,

one more thing you mentioned about the payment processing fees.

I agree, but then you could also charge higher.

Another workaround is, I see this all the time, I'm starting to see a lot more this

year even, not just in the online space, and you've probably seen it too, you go

to a store, or you go for a massage even, they're like, we're going to charge you 10

percent a little extra, or 5 percent more because of you putting on credit card.

That's okay, I'll pay for it, you know, because it's my, it's

the convenience fee, right?

You could do the same, like, with your contract, or your services,

that okay, if you're going to.

For using a credit card or whatever, I'm sorry, but I have to charge

5 percent extra or 10 percent extra or something like that.

And people will pay for it.

It's, it's, it's starting to be accepted now, you know, so,

yeah.

Or just build it into your pricing, right?

So that's something you can also do is build it into the pricing.

And I think as an entrepreneur, like, you know, you think about,

like, you're so focused on what you do and how you can help people

and trying to generate revenue.

Great leads and trying to provide value and all the things that

these legal things just seem like they get pushed to the back.

So tell us what the number three legal mistake to avoid as an entrepreneur is.

And we may have already touched on some of this.

Yeah.

So the number three is.

It's not giving appropriate disclaimers to limit your legal liability.

So I see this all the time that when you're working in any capacity

in the online space, we're sharing a lot of valuable information.

Look at me today.

I'm giving you legal tips, but I don't want this to be

construed as legal advice, right?

So that's why my website is got these legal disclaimers all over that.

Hey, I'm a lawyer, but I'm not your lawyer.

What you do with this information is your responsibility.

So no matter what niche that you're in, you need to give those

disclosures and disclaimers.

So that way you can protect yourself from lawsuits, because

I'll give you an example.

I had a coach that had a coaching agreement, but she

didn't have any disclaimers on her side or in the agreement.

She was actually a health and fitness coach.

She provided all kinds of nutritional supplements and help to, um, to our

client and her client ended up being in the hospital because of those

supplements and side reactions, right?

So she ended up threatening to sue her.

And the first question I asked was like, I don't see, first of all, her

contract was not good enough, like a couple of pages and not legally

sufficient at all to protect her.

Second big issue was that there was no disclaimer whatsoever, like no

coaching disclaimer saying that, hey, I'm giving you these recommendations.

But you're taking them at your own risk later on.

You can't come after me for legal damages or health issues just because

you took my advice and my information.

And in this case, that's exactly what happened because she didn't

have any of these safeguards.

Um, she ended up being in a big legal mess and then ended up

having to issue refund, but also.

Give extra money to settle the case.

So my point is make sure that no matter what niche you're in, maybe you're

giving financial advice, maybe you're doing business advice, maybe you're

giving health and fitness advice, you know, tailor that disclaimer to your

specific niche, make sure you post them on your website so it's accessible.

People can easily read it.

And then also if you're using a contract, put that little paragraph, a short

version of that and a limitation of legal liability clause in there, like

in all my legal templates, I already give that to you for free because I

know that's something you need, right?

And so that's something you need to have in your agreement as well.

So that way you can protect yourself from these kinds of situations.

Interesting, isn't it Jeannie?

Oh, it makes, it makes total sense.

It's, it's so scary though from somebody who doesn't understand

legal ease, if you will.

And you know, to make sure you're crossing your T's and dotting your I's.

So we're very grateful for people like you, Amira.

Thank you so

much.

No, it's, it's my job

to make it

easy.

I used to be a teacher also before I became a lawyer.

So try to kind of simplify things to easy to understand way.

Yeah, and I think it's important, I guess, for business owners to realize that they

need to, it's not like one and done, like as your business grows or your services

evolve, you definitely need to reevaluate.

Is that correct?

Absolutely.

Yeah.

You have to update your policies.

Things will change.

Things change rapidly in business.

Just like you can go up, it can go down and you may pivot, right?

You may start with one niche, but then you'll pivot to something else.

Like I'll give you my example.

I thought I was going to have a self, um, employ a self improvement blog kind of

thing, you know, like self employment.

I was going to talk about my experiences, but then the minute

people found out I'm a lawyer, they're like, Oh, we need legal help.

You know, help us with this.

At first I was like working one on one.

Doing these, uh, drafting these contracts in the online space.

But then I'm like, wait a second.

I need to make things easier.

I need to create products that people can download.

They get legal access, legal help, but they don't have to wait on my time or

I don't have this trade time for money.

So I created like.

25, 30 legal templates now, but you see, that's not how it all started, though.

But that also came with more responsibility.

Now I got to have my refund policies.

Now I got to have my product disclaimers, right?

So as you grow, as you evolve, you will need additional, uh, language and

products and I mean, uh, contracts and services to kind of protect yourself.

So my background is real estate, and at one time I owned a mortgage

company and owned a title company.

So we had to have things like surety bonds, indemnity bonds,

and limited liability insurance.

Are there any insurances that you recommend for business owners to

have that can help protect them, you know, if they do get sued?

Yeah, absolutely.

So insurance is definitely a great idea because, you know, in the event that

there is any legal issue, it could even be a copyright infringement lawsuit.

It could even be a defamation.

It could be anything that you wrote on your side, any kind of legal

issue between you and your client.

The insurance will help in terms of, you know, offsetting that cost

instead of paying out of pocket.

I recommend at least a professional liability insurance or a general

business liability insurance that covers at least the errors and

omissions on your site, any kind of situation where things can go wrong.

So it's gonna come down to if you're offering one on one services, then

definitely a little bit more of that professional liability will come in.

Because you are giving, if you're coaching, you're in that situation

where you are working one on one.

If you have products, then a little bit of that product liability

insurance also will come in.

There are, I know insurance can be a very complicated topic,

but once you talk to somebody.

Um, who's kind of worst in the online space and you explain your business to

them, then between these three errors and emissions, professional liability,

product liability, you'll be all set depending on what you're doing and

how much protection that you need.

It's just like car insurance, right?

There's different kinds of insurances, but you may not need every little thing

that they offer homeowners insurance.

We are in Florida, so we need even a little bit more protection flood

hurricane, but somebody is not in Florida.

They don't need that.

So.

Same concept applies for business too.

It's going to come down to what you're offering, what you're selling and how

much liability is associated with that.

This is fascinating.

So for a lot of entrepreneurs, we use, um, AI artificial intelligence,

whether that's chat or, or another one.

Can you give us a little bit of an idea of.

Um, you know, let's say you have chat, help you write a blog, you

know, how are you legally covered?

I guess for the words that are on your site?

Great question.

And a very hot topic.

I was just on a summit last week talking about the top 3 legal issues with AI.

So this is something near and dear and It's so common right now and so hot this

year, especially so when it comes to a I content, a few things to keep in mind.

Um, at least I would say two things.

Number one, you have to put your human touch onto the content

that the is generating a I content is not copyrightable.

Okay.

So you got no.

Protection number 2 with a constant is that the big issue with a content

that we're saying is that it's known to produce errors, right?

It's going.

It's not going to necessarily generate content that you could just trust.

So that's why going back to my 1st point, you have to have human review over the

content to make sure that it's free from.

Um, errors and issues and the other thing with AI content is also known

and that's why we've got Chad GP to sued a few times is because I is known

to result in these privacy violations.

I talked about.

So, let's say I'm using an AI tool and I put my logo on there and I say, we'll

generate a variation of this or this is an example of a logo, but I like something

like this also generated or whatever.

Just now.

Remember.

By putting my personal information into this software, I have opened it up

publicly unless there are terms and their system is so sophisticated that where

they're not going to have that risk.

But generally speaking, that's something you don't want to do.

Do not disclose your confidential information.

That's why is banned on Amazon bank accounts.

All these high level security places because there have been

known to have these breaches.

There's been known to have this confidential confidential

information being stolen.

So that's something to keep in mind with a I always review the content, put

your own twist on it, your human touch.

Number two, keep in mind that it's not something that I can

just take and then copyright it because there's no protection.

And then the third thing you have to keep in mind, um, very, very important because

of these copyright violations, privacy law violations, the liability associated

with AI usage, we have to also give what's called an AI disclaimer on our site.

So just going back to that point where I was making about disclaimers, right?

This is a different kind of disclaimer.

This is a variation of that disclaimer saying that I use AI tools in

my business, but because I know, yeah, I told it are known to, uh.

Reduce errors.

The content is not necessarily all up to date or even complete.

It might be incomplete content insufficient, but you can't come after

me for legal liability and I'm putting you on notice and disclaiming the

liability that's associated with it.

So that's also something that you need to post on your site.

It's actually one of the things, um, and we have it even this year because of this

demand and so many people reaching out.

Like I was writing these AI disclaimers and I was charging

people like custom contracts.

But then I'm like, you know what, let me create a template, a little more

affordable, quick people can download.

So we have an AI content disclaimer template, if anybody needs that, um,

that you can download and post it on your site and then you can use these tools.

But let's do keep these couple of tips that I also mentioned in mind to make sure

that you're using it correctly and safely.

Yeah, even chat has a disclaimer.

It says chat GPT can make mistakes, check important info.

And I remember that was, that's not been on there for very long.

So that must've been when they got in trouble.

Yeah, they got sued and

people sued them, like a lot of authors sued them because their

books were stolen, you know, yeah.

Yeah, and I guess that's a great example of, um, you know, times changing and

having to evaluate your contracts because, you know, a year and a half

ago, we didn't use AI on a regular basis.

Yeah.

I love that.

That's so helpful.

It's really interesting because one of the reasons why I think Jeannie and I

love leading into video marketing and podcasting is because, you know, it's us.

Right.

I'm quite sure if I were to meet you in person, you're very much like you

are right here in this zoom interview.

Right.

And so I feel like for a lot of people, especially, you know, like

real estate agents and loan officers, and even coaches and contractors,

like there's Creating video content or hosting your own podcast guest.

I feel like that's such a great way to create content that is a hundred percent

you, you know, and we do talk about in one of our programs about using how

to use AI to help you maybe outline a video or help you figure out a title.

But the key word there is help you.

It's a tool.

It's not doing it for you.

And I feel like that most of our clients and you know, like

you, we all have stories, right?

I feel like stories are such a great way to open up your content to share more

about who you are at that personal touch.

And I feel like I can't replace that at this point.

So, yeah,

absolutely.

Very well said.

You know, it's not as authentic people relate to people, right?

People don't relate to machines.

So that I always, I mean, I use AI to.

Help, you know, create a blog post outline, but is AI going

to write my whole blog post?

No, I got to people come to my blog or people come to a self group

because they want to know like what Amira thinks about this, right?

Not what AI thinks about this.

So you, it's a very good point.

You've got to personalize it.

You got to make it your own.

You know?

So tell us where we are.

And if we missed any of the mistakes to avoid as an entrepreneur, Amira.

Yeah, no, absolutely.

So we're on point four.

And just as a recap, we talked about not, um, the mistake number

one, not using proper contracts.

My dad's lawsuit 90, 000.

Then we talked about privacy laws, like why you need a privacy policy.

Then we also talked about disclaimers.

And that's where I also came in.

And now number four is we're going to be talking about the next policy that

you should have on your website in the footer section is to Terms and conditions.

Terms and conditions are your website rules, but there are

also rules and regulations of your products or your services.

Maybe you're having a course that you sell.

You need to have terms and conditions for your course so that people know exactly

what they're going to get in that course.

If you have terms and conditions, if you don't have terms and conditions

on your website, for example, then remember, people don't know where

and how disputes will be handled.

So, I live in Florida.

You come to my website, we have a legal issue and you're in California.

Would I want to go to California to resolve that legal issue?

No, of course not.

I would want it to resolve in Florida because that's where I live.

That's where my business is.

So that's why if you don't have those things in place, then guess what?

We're leaving it open to the courts to decide, right?

So you need to have terms and conditions so that way you can set those records

straight and then they serve as evidence in case there is a dispute.

Then we're going to look at those terms and conditions to resolve them.

Okay.

Same thing with your course policy, make sure that your students know your

terms and conditions, your refunds, your exchange policy, things like that.

So it's very, very important to have that in place.

And

can you have that for the courses in the course, or would you

have it on your website or both?

Yeah, great question.

So I always recommend your terms and conditions definitely on your sales page.

So that way at the bottom when you are, when they're scrolling down, they

have any questions they I know a lot of people don't look, but trust me, buyers.

Well, I will, you know, so I'm not because I'm a lawyer, but because I want to

know, like, what's your policy, right?

Um, so the thing is, yeah, on your sales page, the second thing

that people always forget is it's not just enough to have it there.

But then when I'm going to go ahead and make that purchase, and I'm

about to hit that button, you need to give me the opportunity to review

those terms and click to accept them before I, the transaction happens.

So make sure to have them at the checkout stage.

So that way people you can get electronic consent.

That's what we called the check checkmark thing.

Right?

And you guys have seen that.

So that's another place.

And then the 3rd place is, it definitely helps for a course to have it on your

website too, because people are 1st, accessing the course from your site

before they get on the sales page.

So those are the 3 places that you definitely need to have them in place.

So that way your students can easily access them.

Remember key here is.

Transparency, honesty, and making it easy for people to access, right?

So that way, it just helps you avoid legal issues down the road

because people know what the policies are and they're clearly outlined.

I'm taking so many notes over here.

So what is number five?

Yeah, so number five is Five is a mistake that you want to

avoid, which is not separating your personal from your business.

So, in other words, you need to think about forming an entity most

likely as a small business owner.

It's a recommended LLC, but that doesn't mean that's the only one available.

There are different ones, but I reference LLC because I see that 99 percent of

the time in my years of working as a lawyer, that's what people come to me for.

And we formed those LLCs together.

I have a 1 hour zoom service.

We're literally in 1 hour.

We get all of this done for you.

So that's 1 thing that if you are worried about protecting your personal assets,

and you want to keep things separate, LLC provides you that limitation of

liability protection, it creates that shield between you and your business.

So, that way, you can operate your business and in the eyes of the law,

your business and you are separate.

But if you don't do that.

Then you're considered a sole proprietor.

So that means if I don't do anything, I just started my online business.

I didn't form any, any entity.

Then I'm considered a sole proprietor by default.

And that means that my business and I are the same.

So we're assuming all the liability, my personal bank accounts, my car,

my home, everything is at risk.

So people always think about, uh, they don't think about a lot of

these things, but the smart ones do.

I work with.

Both kinds of approaches where someone who's just starting a business, they

want to have the LLC from the beginning.

And then I've also worked with a lot of business owners that come to me

after a couple of years, once they've kind of tested the waters and they're

like, okay, I've made it, I've made my six figures, but now I'm worried.

So, so let's protect my assets and let's form that LLC.

So both approaches are fine.

It honestly comes down to your risk tolerance, but, Um, the safer

and the more peace of mind is if you do it from the beginning.

Well, we have, we have enjoyed this conversation.

We've gone a little bit long, so I want to get right to the point.

How can people reach out to you because you are a wealth of information and

I'm sure so many of our listeners are going to want to check out

some of your done for you templates or perhaps book a call with you.

So how can they reach you?

Yeah, thank you.

So you can easily reach me at a self grew dot com.

There's also a free legal guide that I will share with you guys.

And maybe you can put it in the show notes or even just go to my website.

It's right there in your face.

It's a free legal guide that's going to walk you through some of the

mistakes that you want to avoid.

Some of them we covered here, some new ones.

And then I also give you my recommendations for the legal templates.

I've got, we got the legal bundle, or if you want to work with me one on one.

Um, then you definitely can check out all the different, uh, services on my

site and everywhere on social media.

I'm at a self guru, YouTube, Instagram, Facebook.

So please don't be shy.

I love making new friends.

So come definitely say hello.

Wow.

Amira, this has been fantastic.

Thank you so much for joining us.

Thank you for educating us and our entrepreneur audience on how to stay

safe online and in your business.

So thanks again for being here.

Thank you so much for having me.

Thanks for listening to the six figure business mastery podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

podcast, then you need to check out the done for you and done with you

program at themarketingvaadvantage.

com and take your business to the next level.