1 00:00:00,000 --> 00:00:02,430 I built this in a matter of a weekend, drinking some wine 2 00:00:02,430 --> 00:00:03,750 while my husband was racing. 3 00:00:03,810 --> 00:00:07,350 And I, if somebody would've brought that to me and built it for me, I would've 4 00:00:07,350 --> 00:00:10,079 paid them five grand for it because I can use it as a lead generation tool. 5 00:00:10,430 --> 00:00:16,490 I built zero code, zero experience just by talking to this, the 6 00:00:16,490 --> 00:00:17,840 computer and it building it for me. 7 00:00:17,962 --> 00:00:22,092 You say, I want to build this, and here's the buttons that I want. 8 00:00:22,092 --> 00:00:24,822 Here's the colors that I want and I want it to be able to, to do this. 9 00:00:24,822 --> 00:00:27,732 And it just starts building it for you, just by you talking 10 00:00:30,890 --> 00:00:33,080 Krista, how are you doing today? 11 00:00:33,200 --> 00:00:33,530 It's good to 12 00:00:33,535 --> 00:00:34,580 I'm good, Joe. 13 00:00:34,580 --> 00:00:35,210 Thanks for having me. 14 00:00:35,210 --> 00:00:36,230 I'm excited to be here. 15 00:00:36,290 --> 00:00:37,010 Of course. 16 00:00:37,010 --> 00:00:37,340 Yeah. 17 00:00:37,340 --> 00:00:38,900 We've been chatting a lot lately. 18 00:00:38,900 --> 00:00:42,020 I was just at your show and like we met, oh my God. 19 00:00:42,020 --> 00:00:44,060 It feels like we've known each other for a long time, but it's 20 00:00:44,060 --> 00:00:45,645 only been like two months I think. 21 00:00:46,040 --> 00:00:46,280 Yes. 22 00:00:46,280 --> 00:00:47,720 We got a lot of accomplished in two months. 23 00:00:47,870 --> 00:00:48,740 No kidding. 24 00:00:48,770 --> 00:00:50,540 Yeah, so just a little background. 25 00:00:50,540 --> 00:00:55,700 We met out in, uh, Austin at, um, with Joe Doty's Event Prime, uh, the mastermind 26 00:00:55,700 --> 00:00:58,550 that you guys are in, I was speaking there, and then here's Krista front 27 00:00:58,550 --> 00:01:03,680 row, you know, just basically eating it all up, everything clone and yeah, I've 28 00:01:03,680 --> 00:01:08,570 chatted a lot about that here on the show, so, um, we'll circle back, but what's, 29 00:01:08,570 --> 00:01:10,760 uh, I mean, you are like everywhere. 30 00:01:10,790 --> 00:01:12,170 I feel like you know, you. 31 00:01:12,680 --> 00:01:15,350 I feel like you're, you're, you're, you're, the content you're putting 32 00:01:15,350 --> 00:01:16,730 out there on all the channels. 33 00:01:16,730 --> 00:01:19,760 I was just on your podcast, but also you're running events it 34 00:01:19,760 --> 00:01:23,300 feels like every single day, but I know that's not the case. 35 00:01:23,750 --> 00:01:25,670 How do you keep up with all this stuff? 36 00:01:25,850 --> 00:01:28,310 It's just, I mean, you know, you gotta make a living so you gotta 37 00:01:28,310 --> 00:01:30,110 make a buck or two kind of a deal. 38 00:01:30,380 --> 00:01:31,340 Unless I'm obsessed with it. 39 00:01:31,340 --> 00:01:34,280 I like it like sales and marketing is just, you know, kind of been 40 00:01:34,280 --> 00:01:35,540 my, been my thing for a long time. 41 00:01:35,540 --> 00:01:35,780 So. 42 00:01:35,835 --> 00:01:36,125 Yeah. 43 00:01:36,590 --> 00:01:37,760 Well, not always, right? 44 00:01:37,760 --> 00:01:40,220 You start as a teacher in education, right? 45 00:01:40,355 --> 00:01:40,685 Yep. 46 00:01:40,955 --> 00:01:44,105 I was a teacher for six years and then I left that I got into real estate. 47 00:01:44,105 --> 00:01:46,775 It was top, top 1% real estate for 19 years. 48 00:01:46,775 --> 00:01:51,125 And then, uh, just about eight years ago, I left, uh, real estate 49 00:01:51,125 --> 00:01:52,595 completely to be a full-time. 50 00:01:52,985 --> 00:01:53,495 Coach. 51 00:01:53,525 --> 00:01:57,478 So I've been coaching, you know, uh, for a while it was just real estate agents 52 00:01:57,605 --> 00:02:01,205 and lenders, and we've just recently, over the past, you know, year ver uh, 53 00:02:01,235 --> 00:02:04,505 changed into the vertical of like coaches, consultants, experts, entrepreneurs, 54 00:02:04,745 --> 00:02:05,945 teaching them sales and marketing. 55 00:02:05,945 --> 00:02:10,055 So I'm using your Delphi, my mind clone to help me sell that, 56 00:02:10,055 --> 00:02:11,135 which has been really awesome. 57 00:02:11,735 --> 00:02:12,545 Yeah, I know. 58 00:02:12,575 --> 00:02:14,075 It's funny, everybody has a different name for it. 59 00:02:14,075 --> 00:02:17,315 Mind clone, uh, clone whatever, digital twin. 60 00:02:17,315 --> 00:02:17,645 Yeah. 61 00:02:18,185 --> 00:02:21,845 But yeah, you, I mean, that's the thing, like working with you in the last 62 00:02:21,845 --> 00:02:25,925 couple months here and the team, it's like you're expanding what's possible 63 00:02:25,955 --> 00:02:30,605 with AI and that clone, but I know you're doing way more with AI and, you 64 00:02:30,605 --> 00:02:33,455 know, you're, you're running an event, I think around that pretty often. 65 00:02:33,455 --> 00:02:33,830 Right. 66 00:02:34,130 --> 00:02:34,400 Yeah. 67 00:02:34,400 --> 00:02:34,640 Yeah. 68 00:02:34,640 --> 00:02:38,960 So I've been doing, uh, virtual events for the past five years, every single month. 69 00:02:38,960 --> 00:02:42,500 And so we will do like multiple webinars, kind of like the process 70 00:02:42,530 --> 00:02:49,010 is a free webinar, and that will sell a $47 virtual event ticket. 71 00:02:49,010 --> 00:02:51,380 And then we sell high ticket on the virtual event. 72 00:02:51,800 --> 00:02:54,590 And, um, we've done it every single month for five years. 73 00:02:54,590 --> 00:02:55,700 Come, come January. 74 00:02:56,030 --> 00:02:58,220 And we haven't missed and we just, every single month we 75 00:02:58,220 --> 00:03:00,200 optimize, test or tweak one thing. 76 00:03:00,200 --> 00:03:03,950 So we'll, for example, we will, you know, we'll, we'll test like the 77 00:03:03,950 --> 00:03:07,790 type of offer where we send people to or just something within the event. 78 00:03:07,790 --> 00:03:11,180 We'll change, even change the price at times or what the bonuses are. 79 00:03:11,330 --> 00:03:15,110 And the goal is just to see what moves the needle the most and what doesn't. 80 00:03:15,110 --> 00:03:16,980 There's been months where we made, like one month we didn't. 81 00:03:17,623 --> 00:03:20,690 We made a decision where we had people go directly to a link to 82 00:03:20,690 --> 00:03:24,020 purchase, and we found out really quickly that was not a good idea 83 00:03:24,020 --> 00:03:25,220 for, for the price of our ticket. 84 00:03:25,220 --> 00:03:29,870 We lost about $900,000 that month because it was a 24,000 offer and 85 00:03:29,870 --> 00:03:31,370 people just needed to speak to somebody. 86 00:03:31,370 --> 00:03:35,810 So even though we have, I think we did $367,000 directly to a link. 87 00:03:36,560 --> 00:03:39,920 Without have, just speak to somebody, but we should have done almost 1.5 million. 88 00:03:39,920 --> 00:03:41,420 So we, it wasn't a very good decision. 89 00:03:41,420 --> 00:03:43,100 So we, we learned, don't do that again. 90 00:03:43,100 --> 00:03:46,010 So that's the kind of the idea we did behind testing and tweaking and refining. 91 00:03:46,010 --> 00:03:49,160 So now we also do the same type of thing for an AI offer. 92 00:03:49,160 --> 00:03:54,470 We teach businesses how to utilize AI and uh, to either enhance their business, 93 00:03:54,470 --> 00:03:58,010 be more productive, be more profitable, or to start a new business using ai. 94 00:03:58,370 --> 00:04:03,050 Mm, well it's, it's like, I wouldn't call it a, it's kind of a blue ocean 95 00:04:03,080 --> 00:04:07,190 right now where, yeah, it's like, I know AI's the talk of the town everywhere, 96 00:04:07,190 --> 00:04:09,380 but it is evolving so rapidly. 97 00:04:09,760 --> 00:04:11,980 But I feel like most people are just so confused. 98 00:04:12,040 --> 00:04:15,100 They don't know where to start, let alone build a whole business around it. 99 00:04:15,190 --> 00:04:17,320 Especially if they're reinventing themselves, right? 100 00:04:17,620 --> 00:04:20,615 Yeah, I, I think, well, you know, it's, it's like AI can be so confusing, and 101 00:04:20,615 --> 00:04:23,705 I think there's a lot of, there's a lot of hype about AI and people are kind of 102 00:04:23,705 --> 00:04:27,215 really not being as honest as possible at the stage that we're at right now. 103 00:04:27,215 --> 00:04:28,895 That's gonna change and evolve very, very quickly. 104 00:04:29,195 --> 00:04:32,255 But they're, they're, they're utilizing agents or sys assistance, 105 00:04:32,255 --> 00:04:35,975 which are basically just, you know, custom GPTs that can do a lot. 106 00:04:35,975 --> 00:04:36,275 Right. 107 00:04:36,275 --> 00:04:39,785 And then utilizing things like innate in or lovable, you can 108 00:04:39,785 --> 00:04:41,555 kind of put agents together to. 109 00:04:41,905 --> 00:04:45,625 To do quite a bit, but it is a little bit more complicated than most say. 110 00:04:45,625 --> 00:04:49,225 And I think, uh, um, but I mean, that's all changing really rapidly. 111 00:04:49,225 --> 00:04:52,705 If you're following ai, like they're, they're talking about like truly 112 00:04:52,795 --> 00:04:56,545 over the next probably 12 to 18 months, they're gonna have agents 113 00:04:56,545 --> 00:04:58,045 that can just do so much for you. 114 00:04:58,045 --> 00:05:02,365 I mean, right now it's like you can have your agent in Canva or booking your 115 00:05:02,365 --> 00:05:05,275 appointments and booking flights and stuff like that, but I mean, you know, 116 00:05:05,840 --> 00:05:09,170 It's all, that's like pennies compared to like what this thing's 117 00:05:09,170 --> 00:05:10,280 gonna be doing pretty soon. 118 00:05:10,280 --> 00:05:12,770 And like, yeah, it's hard to keep up with it. 119 00:05:12,770 --> 00:05:16,310 So I guess I don't wanna go like, there's like 2D different directions. 120 00:05:16,310 --> 00:05:18,350 Let's start with the AI one and then I want to go back to the 121 00:05:18,350 --> 00:05:19,700 events and like break that down. 122 00:05:19,700 --> 00:05:24,470 But like, how do you, how do you start with people who might not be as 123 00:05:24,470 --> 00:05:26,900 immersed in Immersed in AI and like. 124 00:05:27,665 --> 00:05:31,355 How do you educate them and get them, I guess, comfortable and really indoc 125 00:05:31,505 --> 00:05:35,885 indoctrinating that into their business or life so they actually use it properly? 126 00:05:35,970 --> 00:05:38,340 the first thing is just kind of asking them like what, 127 00:05:38,340 --> 00:05:39,480 what they're doing every day. 128 00:05:39,510 --> 00:05:41,370 Like what do they do every day, all the time, right? 129 00:05:41,370 --> 00:05:42,510 And then what their goals are. 130 00:05:42,510 --> 00:05:44,580 So a lot of people, they wanna build their brand. 131 00:05:44,580 --> 00:05:46,260 They wanna start, you know, creating content more. 132 00:05:46,260 --> 00:05:48,150 They wanna market themselves more. 133 00:05:48,450 --> 00:05:53,430 Um, and AI is actually excellent for marketing, for sales because you 134 00:05:53,430 --> 00:05:56,580 can, you know, you can really, there, there's different prompts you can use 135 00:05:56,580 --> 00:05:59,375 in different gpt you can use, where you can really identify who your custom. 136 00:06:00,015 --> 00:06:01,995 Customer is their hopes, their dreams, their fears. 137 00:06:01,995 --> 00:06:06,825 And then you can create content based upon so much more easy, where you can 138 00:06:06,825 --> 00:06:08,775 have viral hooks that are created. 139 00:06:08,775 --> 00:06:10,545 You can have scripts that were created yesterday. 140 00:06:10,935 --> 00:06:14,835 I actually, um, I have a custom bot that I made that can go in and find 141 00:06:14,835 --> 00:06:17,625 a different video that you like on, let's just say YouTube, and then it 142 00:06:17,625 --> 00:06:20,295 takes that video and then this bot. 143 00:06:20,295 --> 00:06:24,075 So I did one on dog poop, so it was a. A video on how not to have 144 00:06:24,075 --> 00:06:26,385 your dog eat dog poop because my dog's been eating your dog poop. 145 00:06:26,805 --> 00:06:30,825 So I took this video and I put it into the custom bot, and then I drag and 146 00:06:30,825 --> 00:06:34,095 dropped my client avatar, um, prompt. 147 00:06:34,095 --> 00:06:40,125 And I said, create me a video that is for my avatar on what I do 148 00:06:40,125 --> 00:06:41,805 and who I serve and how I do it. 149 00:06:41,865 --> 00:06:43,995 And create me a, a beautiful script for YouTube. 150 00:06:44,625 --> 00:06:46,155 You know, and there's all the instructions. 151 00:06:46,155 --> 00:06:47,790 Were in the bot and it took this. 152 00:06:48,840 --> 00:06:53,520 Video, this video that was about dog poop and made me the most amazing video script 153 00:06:53,910 --> 00:06:57,900 that, that was to my avatar about who, how I teach and what do I do and how I serve. 154 00:06:57,900 --> 00:06:58,920 It was unbelievable. 155 00:06:58,920 --> 00:07:04,890 So things like that are fun for, you know, utilizing, um, you know, ai, 156 00:07:04,920 --> 00:07:05,940 I mean, just so much more than that. 157 00:07:05,940 --> 00:07:07,650 That's just like the very beginning edge of it. 158 00:07:07,650 --> 00:07:09,180 Uh, you 159 00:07:09,180 --> 00:07:10,025 know, as, as you know. 160 00:07:10,380 --> 00:07:12,420 You said it's fun and like that's the piece. 161 00:07:12,420 --> 00:07:15,540 I feel like people find AI intimidating, especially if they've 162 00:07:15,540 --> 00:07:19,200 been see, they see how noisy it is and like, oh, do I use chat GPT? 163 00:07:19,200 --> 00:07:21,720 Or now there's like Gemini three that just rolled out, so 164 00:07:21,720 --> 00:07:22,950 that's like all the rage and 165 00:07:23,055 --> 00:07:23,345 Yeah. 166 00:07:23,430 --> 00:07:23,580 Yeah. 167 00:07:23,850 --> 00:07:24,600 But you know, it's crazy. 168 00:07:24,600 --> 00:07:25,740 Like you can just talk now. 169 00:07:25,740 --> 00:07:29,400 So there's, there's like super cool, um, apps out there, like Lovable or 170 00:07:29,400 --> 00:07:33,510 Abacus or, you know, even like Claude Code where you just talk to it and 171 00:07:33,510 --> 00:07:35,185 you see, you say, I want to build. 172 00:07:35,930 --> 00:07:38,150 This, and here's the buttons that I want. 173 00:07:38,150 --> 00:07:40,880 Here's the colors that I want and I want it to be able to, to do this. 174 00:07:40,880 --> 00:07:44,600 And it just starts building it for you, just by you talking and it's, 175 00:07:44,660 --> 00:07:47,930 and, and, and now as we talked about, like you built an app recently, right? 176 00:07:47,930 --> 00:07:50,870 That you, and even host it for you so you don't have to do anything. 177 00:07:50,870 --> 00:07:53,810 I mean, it's so many, it's just there's so much potential. 178 00:07:53,930 --> 00:07:54,980 Like recently I built so. 179 00:07:55,695 --> 00:07:58,545 Uh, the first, I used this new software and I would've 180 00:07:58,545 --> 00:08:00,825 paid somebody $5,000 for this. 181 00:08:00,825 --> 00:08:03,525 It's, it was basically like the constraint bot that I was telling you 182 00:08:03,525 --> 00:08:06,645 about, and I was like, I built this in a matter of a weekend, drinking 183 00:08:06,645 --> 00:08:08,505 some wine while my husband was racing. 184 00:08:08,565 --> 00:08:12,105 And I, if somebody would've brought that to me and built it for me, I would've 185 00:08:12,105 --> 00:08:14,835 paid them five grand for it because I can use it as a lead generation tool. 186 00:08:15,870 --> 00:08:16,290 Geez. 187 00:08:16,320 --> 00:08:16,560 Yeah. 188 00:08:16,560 --> 00:08:17,190 What do you use? 189 00:08:17,190 --> 00:08:17,790 Like what? 190 00:08:17,820 --> 00:08:20,010 I guess like quickly, just very fast. 191 00:08:20,010 --> 00:08:20,130 Like 192 00:08:20,160 --> 00:08:23,790 Yeah, so for example, like I'm on this, this, this podcast with you, right? 193 00:08:24,030 --> 00:08:28,260 And so what this, this, um, app that I built does is it, it it asks people 194 00:08:28,260 --> 00:08:31,710 a series of questions and then it identifies what the constraints are in 195 00:08:31,710 --> 00:08:34,960 their business, and then it gives them an action plan of what they need to do. 196 00:08:35,610 --> 00:08:36,600 To be able to fix those. 197 00:08:36,600 --> 00:08:39,150 Like it, it helps them identify where their gaps are and what they 198 00:08:39,150 --> 00:08:42,720 can do to fix it and gives them like a custom plan for the next 30 days. 199 00:08:43,290 --> 00:08:45,870 And that right there is awesome because it's a, you know, it's, 200 00:08:45,870 --> 00:08:49,320 it's a lead magnet that's also interactive and people love quizzes. 201 00:08:49,320 --> 00:08:52,380 They like to be identified as something and it gives them action steps and it 202 00:08:52,380 --> 00:08:54,000 identifies what their weaknesses are. 203 00:08:54,390 --> 00:08:56,610 And I can use that after, when I do a podcast. 204 00:08:56,610 --> 00:09:00,930 I can use it, you know, in DMing, I can put it on my website, I can give it to. 205 00:09:01,455 --> 00:09:05,025 Anything give to students and it collects their contact information, puts them into 206 00:09:05,055 --> 00:09:08,925 my CRM, gives them the information and data, and now all of a sudden I've given 207 00:09:08,925 --> 00:09:10,005 them value and they're following me. 208 00:09:10,005 --> 00:09:14,745 But I, and I built zero code, zero experience just by talking 209 00:09:14,745 --> 00:09:19,965 to this, the computer and it building it for me and it's simple. 210 00:09:20,355 --> 00:09:21,945 Well, so was that lovable? 211 00:09:21,945 --> 00:09:22,095 Uh, 212 00:09:22,215 --> 00:09:23,295 That was Abacus. 213 00:09:23,385 --> 00:09:23,955 Abacus? 214 00:09:23,985 --> 00:09:26,715 Abacus Do AI, A-V-A-C-U-S ai. 215 00:09:27,615 --> 00:09:28,005 Okay. 216 00:09:28,125 --> 00:09:30,105 I don't get anything from people using that. 217 00:09:30,105 --> 00:09:33,015 I mean, I, they don't even like, it's like they have a $5, 218 00:09:33,015 --> 00:09:33,765 something like that referral. 219 00:09:33,765 --> 00:09:36,975 It's like the most lamest affiliate, but it works really, really well. 220 00:09:37,495 --> 00:09:40,075 what you're saying, Krista, there, and I want everybody like, I just wanna submit 221 00:09:40,075 --> 00:09:44,245 this down right now, is like you just created an app in a night, drinking, 222 00:09:44,245 --> 00:09:47,365 having some fun, you know your husband was out Ra what's he raced by the way? 223 00:09:47,365 --> 00:09:47,515 I'm 224 00:09:47,630 --> 00:09:49,345 At BMWs, he does BMWs. 225 00:09:49,795 --> 00:09:50,065 All right. 226 00:09:50,065 --> 00:09:54,115 So he is on the track racing around doing his fun stuff and here you are talking 227 00:09:54,115 --> 00:09:58,075 to the computer in like probably a couple hours and boom, you have an app now that 228 00:09:58,555 --> 00:09:59,665 you didn't have to pay someone five. 229 00:09:59,665 --> 00:10:01,495 I would say that's more like a 10,000 230 00:10:01,510 --> 00:10:02,270 I know it is. 231 00:10:03,040 --> 00:10:05,020 Especially if you, if you see what it was like. 232 00:10:05,440 --> 00:10:05,680 Yeah. 233 00:10:05,680 --> 00:10:07,420 And we built this thing, and I just built one this past 234 00:10:07,420 --> 00:10:09,220 weekend where it is a trip, man. 235 00:10:09,220 --> 00:10:13,330 It's like we're helping people identify how to, um, either create 236 00:10:13,330 --> 00:10:16,450 a business with AI or how to support their current business. 237 00:10:16,450 --> 00:10:20,440 And what it did was it built, it gave all these different industries and it 238 00:10:20,440 --> 00:10:23,950 said like what these industries are weak in what these industries need. 239 00:10:23,950 --> 00:10:24,975 And if you would see it. 240 00:10:25,615 --> 00:10:28,405 I was like blown away at what it created for me. 241 00:10:28,405 --> 00:10:31,225 And I'm like, wow, now I'm gonna going to use that at my event. 242 00:10:31,405 --> 00:10:34,465 And it's, yeah, so it's like you don't have to play with things. 243 00:10:34,465 --> 00:10:34,855 You have to play with. 244 00:10:34,855 --> 00:10:36,715 I think people are afraid and once they start playing with it and 245 00:10:36,715 --> 00:10:38,845 they realize how simple it is, it's like they get addicted to it. 246 00:10:38,845 --> 00:10:39,115 Kind of. 247 00:10:39,115 --> 00:10:40,015 I'm kind of addicted to it. 248 00:10:40,315 --> 00:10:41,995 I, I'm, that's why I'm like anchoring it. 249 00:10:41,995 --> 00:10:44,635 I'm like, this gonna be fun and it should be play. 250 00:10:44,845 --> 00:10:48,025 And like literally with you doing that, like you mentioned, the app that I, 251 00:10:48,415 --> 00:10:51,265 and I'll have to, I'll have to do a solo episode on how I built the app. 252 00:10:51,265 --> 00:10:53,285 It's like this breathwork app and it's essentially that like. 253 00:10:53,935 --> 00:10:54,835 Had an idea. 254 00:10:54,865 --> 00:10:57,685 I was hanging out with the family, went to the hot tub and kinda scoped 255 00:10:57,685 --> 00:10:59,575 it all out while I was on chat. 256 00:10:59,575 --> 00:11:02,995 Gbt, and then boom, went to Bolt new and it was done within 257 00:11:02,995 --> 00:11:05,500 45 minutes and, and usable. 258 00:11:05,935 --> 00:11:06,595 So like, 259 00:11:07,180 --> 00:11:10,480 And I and I, you stick me to that app and I was like, you built this in 45 minutes. 260 00:11:10,480 --> 00:11:11,380 Like it's a trip. 261 00:11:11,695 --> 00:11:12,475 yeah, yeah. 262 00:11:12,535 --> 00:11:13,375 And people love it. 263 00:11:13,705 --> 00:11:15,985 I gotta push it out to the market and, you know, app store, but whatever. 264 00:11:16,855 --> 00:11:17,425 Other step. 265 00:11:17,845 --> 00:11:19,615 But, uh, the other thing is lead magnet. 266 00:11:19,645 --> 00:11:23,035 The fact that you just built an app, so like lead magnets are 267 00:11:23,035 --> 00:11:25,585 completely changing with ai. 268 00:11:25,615 --> 00:11:26,695 Like using Yeah. 269 00:11:26,695 --> 00:11:29,665 Abacus lovable bolt, whatever, you know, cursor. 270 00:11:30,025 --> 00:11:34,285 All these like no code talking tools basically that can just crank 271 00:11:34,285 --> 00:11:35,635 something out with a prompt or two 272 00:11:36,115 --> 00:11:38,395 Yeah, well, they're kind of saying like lead magnets are getting to a point where 273 00:11:38,395 --> 00:11:41,635 they're kind of starting to be dead, and so people are wanting interactive 274 00:11:41,635 --> 00:11:46,225 lead magnets, and basically all that is is it's just giving people something of 275 00:11:46,225 --> 00:11:49,525 value that they can actually interact with, and it will give them that custom, 276 00:11:49,555 --> 00:11:51,235 customized data that really will support. 277 00:11:52,285 --> 00:11:53,695 And it seems more personalized. 278 00:11:53,695 --> 00:11:58,135 And it, and it, again, it's just like having an idea, being able to properly, 279 00:11:58,255 --> 00:12:01,405 like what you put into something is what you get out so properly understanding 280 00:12:01,765 --> 00:12:06,265 what it is you wanna create, um, the problem it's gonna solve who it's for 281 00:12:06,475 --> 00:12:07,689 and the benefit they're going to get. 282 00:12:07,795 --> 00:12:10,585 And if you can, if you can really kind of work with that, 283 00:12:10,585 --> 00:12:11,725 then it's easy to build things. 284 00:12:11,965 --> 00:12:13,765 And I don't know about you, but what I do is I'll go on 285 00:12:13,765 --> 00:12:14,905 to a language learning model. 286 00:12:15,180 --> 00:12:17,040 Let's just say chat, DPT or Claude. 287 00:12:17,040 --> 00:12:19,860 And I'll talk about what it is that I'm trying to do, and I'll have, 288 00:12:19,860 --> 00:12:23,820 I'll have it work through it with me, and then I'll say, Hey, I'm 289 00:12:23,820 --> 00:12:25,680 gonna be building this in this app. 290 00:12:25,770 --> 00:12:28,290 You know, tell me what I don't, what I'm not thinking about, what 291 00:12:28,290 --> 00:12:30,720 questions I should be asking and what I can do to make it work better. 292 00:12:30,720 --> 00:12:34,290 And by doing that, it saves tokens and points and it, it makes the, 293 00:12:34,320 --> 00:12:35,550 the process more streamlined. 294 00:12:35,550 --> 00:12:37,990 So, before building, do that first, 295 00:12:38,290 --> 00:12:39,010 Talk it through. 296 00:12:39,040 --> 00:12:39,430 Yeah. 297 00:12:39,430 --> 00:12:41,260 No, I love using, yeah chat. 298 00:12:41,260 --> 00:12:42,670 GBT is good for that. 299 00:12:42,760 --> 00:12:46,870 Um, I'm also finding, you know, if you want to dump like a bunch of data, so 300 00:12:46,870 --> 00:12:52,420 Gemini three just rolled out like days ago as, I mean now it's probably old news, but 301 00:12:52,540 --> 00:12:55,060 I know by the time this podcast is gonna be like Gemini 27. 302 00:12:55,360 --> 00:12:55,840 Exactly. 303 00:12:55,840 --> 00:12:58,900 So like the point is try different models 'cause they're all different. 304 00:12:59,080 --> 00:13:00,760 They're good at different things. 305 00:13:01,060 --> 00:13:03,250 But, um, another little app, and I don't know if you use this 306 00:13:03,250 --> 00:13:04,840 Krista, is called Whisper Flow. 307 00:13:05,140 --> 00:13:05,350 Do you 308 00:13:05,415 --> 00:13:05,635 Yes. 309 00:13:05,890 --> 00:13:06,880 I actually have it right here. 310 00:13:06,880 --> 00:13:07,720 Yes, I have it. 311 00:13:07,720 --> 00:13:09,520 F FN and 312 00:13:10,180 --> 00:13:10,510 Oh yeah. 313 00:13:10,510 --> 00:13:11,020 F in, yeah. 314 00:13:11,020 --> 00:13:11,230 Yeah. 315 00:13:11,230 --> 00:13:11,980 Your function cap. 316 00:13:12,070 --> 00:13:14,020 If you double tap, then you don't need to hold it down. 317 00:13:14,230 --> 00:13:14,440 Yeah, 318 00:13:15,220 --> 00:13:19,180 But like e everyone and I, I, uh, I was at an event the other day and I 319 00:13:19,180 --> 00:13:21,310 found, I came across a what vision? 320 00:13:21,700 --> 00:13:22,780 Ani from, uh, Mindvalley. 321 00:13:23,080 --> 00:13:25,420 I was chatting with him and I saw, like we were, and I was 322 00:13:25,420 --> 00:13:26,620 like, oh, you got the Whisper app? 323 00:13:26,620 --> 00:13:28,510 Like, you know, it's like, or whisper flow. 324 00:13:28,540 --> 00:13:30,700 I'm like, no one should be typing as much anymore. 325 00:13:31,000 --> 00:13:32,380 Oh yeah, for sure. 326 00:13:32,500 --> 00:13:33,688 Yeah, so yeah. 327 00:13:33,688 --> 00:13:34,348 Whisper. 328 00:13:34,348 --> 00:13:34,678 Yeah. 329 00:13:34,708 --> 00:13:37,168 W-I-S-P-R flow. 330 00:13:37,168 --> 00:13:39,628 It's like weird spelling, but definitely go snag that. 331 00:13:39,658 --> 00:13:40,948 That's just a little side note. 332 00:13:41,638 --> 00:13:41,938 Um. 333 00:13:42,733 --> 00:13:45,673 But I want to go back to, well actually closing the loop. 334 00:13:45,703 --> 00:13:47,743 Can someone go test out that constraint 335 00:13:48,328 --> 00:13:51,628 Yeah, if you just, if you look up Krista Masho, it's K and 336 00:13:51,628 --> 00:13:53,368 then Ma Shore is M-A-S-H-R-E. 337 00:13:53,368 --> 00:13:57,118 If find me on any social and if you just, you know, DM me the word bot, 338 00:13:57,148 --> 00:14:00,358 so DM me the word bot and we'll send you an example of the constraint, 339 00:14:00,448 --> 00:14:02,818 uh, the constraint app slash. 340 00:14:03,433 --> 00:14:06,643 Interactive lead magnet that we made, just so you can get an idea of what 341 00:14:06,643 --> 00:14:08,623 the possibilities of what AI can do. 342 00:14:08,983 --> 00:14:10,888 Um, it's, it's, it's really unbelievable. 343 00:14:11,188 --> 00:14:11,578 Cool. 344 00:14:11,578 --> 00:14:13,918 We'll, uh, we'll link that in the show notes too, but like, 345 00:14:13,948 --> 00:14:15,418 yeah, go there and use it. 346 00:14:15,418 --> 00:14:16,828 It's like, shoot, I want 347 00:14:16,843 --> 00:14:17,023 Yeah. 348 00:14:17,023 --> 00:14:17,533 It's free. 349 00:14:18,223 --> 00:14:20,683 And then, and then we'll, we'll, we'll, we'll try to, we'll try to build 350 00:14:20,683 --> 00:14:24,883 something Joe, and they can play with my Delphi, my mind clone for you, you 351 00:14:25,183 --> 00:14:25,348 it. 352 00:14:25,408 --> 00:14:25,888 I love it. 353 00:14:25,888 --> 00:14:26,218 I love it. 354 00:14:26,218 --> 00:14:27,838 We'll link that too, so. 355 00:14:28,348 --> 00:14:30,748 Well, and that's why I wanted to get back to the three day event 356 00:14:30,748 --> 00:14:36,388 model, and I know you're mind clone is built within there, but like, so 357 00:14:36,658 --> 00:14:38,278 let's talk through the process again. 358 00:14:39,133 --> 00:14:43,033 Just because I wanna frame this as like, this is like a repeatable process. 359 00:14:43,033 --> 00:14:47,473 This is, it sounds like the backbone of how you generate what leads, you 360 00:14:47,473 --> 00:14:50,503 know, the low ticket sales here, you're qualifying people, buyers, that is, 361 00:14:50,983 --> 00:14:55,933 and then you're taking 'em to what, a 24 plus K offer on the back end? 362 00:14:55,933 --> 00:14:59,443 I mean like can other people replicate what you've done 363 00:14:59,743 --> 00:15:01,543 Yeah, we've actually taught the model. 364 00:15:01,543 --> 00:15:04,843 We've had people have do million dollar, like do over a million dollars. 365 00:15:04,843 --> 00:15:08,653 We have 600,000 launches, 700,000 launches from people starting. 366 00:15:08,653 --> 00:15:10,003 So yes, it's definitely duplicatable. 367 00:15:10,003 --> 00:15:13,033 And the whole thing is, is that now it's like I'm not even there. 368 00:15:13,033 --> 00:15:17,413 So the event will run for anywhere from five to eight months, and then my 369 00:15:17,413 --> 00:15:19,213 team is there and they're in the chat. 370 00:15:19,483 --> 00:15:22,033 Um, but I'm, you know, doing other things, you know? 371 00:15:22,123 --> 00:15:24,673 Uh, and then I just do it like every, like I said, every five to eight 372 00:15:24,673 --> 00:15:25,633 months, depending on what's happening. 373 00:15:26,293 --> 00:15:28,723 You know, new things I wanna add to, to optimize it. 374 00:15:28,933 --> 00:15:31,543 But even though it's running on the backend, we'll still optimize 375 00:15:31,543 --> 00:15:34,513 aspects of it to see like what moves the needle or what, what doesn't. 376 00:15:34,513 --> 00:15:40,303 An example of that is this past, um, in October, we had like six webinars 377 00:15:40,303 --> 00:15:42,463 instead of, you know, the normal four. 378 00:15:42,853 --> 00:15:46,093 And we found for whatever reason, that our lead quality kind of went down and our 379 00:15:46,093 --> 00:15:49,363 show up rate went down and we didn't know why, but we're still trying to test it. 380 00:15:49,363 --> 00:15:51,913 But, we'll, we'll test different things to see what moves the needle. 381 00:15:51,913 --> 00:15:52,273 So. 382 00:15:52,708 --> 00:15:55,948 Um, we added our, our, my mind clone, our Delphi mind clone. 383 00:15:56,758 --> 00:15:57,418 Into it. 384 00:15:57,958 --> 00:16:01,438 Uh, so, and how we did that, just to let you know, was because the event is, was 385 00:16:01,438 --> 00:16:05,728 performing so well, I had the, we have a live mc and she's like, oh, Krista forgot 386 00:16:05,728 --> 00:16:07,678 to mention, she has this new mind clone. 387 00:16:07,678 --> 00:16:10,228 It's like having Kristen in your pocket and it's an extra bonus 388 00:16:10,228 --> 00:16:12,478 that she's offering where you can talk to Krista anytime and she 389 00:16:12,478 --> 00:16:13,918 can walk you through the program. 390 00:16:14,338 --> 00:16:18,808 So what we'll we're doing with that is for the first 30 days, the, we have a 391 00:16:18,808 --> 00:16:22,288 30 day success plan and the students will get the 30 day mine Clone Krista, 392 00:16:22,288 --> 00:16:24,088 which just is everything for the 30 days. 393 00:16:24,088 --> 00:16:24,388 Right. 394 00:16:24,763 --> 00:16:27,763 Then once they graduate, then we've created a mind clone that has everything 395 00:16:27,763 --> 00:16:29,293 in all of our intellectual property. 396 00:16:29,473 --> 00:16:32,863 But now we're using one or we're, I'm not sure if it's in use yet, but we're using 397 00:16:32,863 --> 00:16:34,843 or creating one that's just for the event. 398 00:16:34,843 --> 00:16:38,893 So now we have all of the event proprietary information uploaded 399 00:16:38,893 --> 00:16:43,513 into the mind clone, and people can ask it questions during the event. 400 00:16:43,513 --> 00:16:47,443 And why that's so useful is because, you know, there, there, 401 00:16:47,443 --> 00:16:48,343 have you heard of the Google's? 402 00:16:48,373 --> 00:16:51,853 Uh, it's either the 7 11 4 principle or the 11 7 4 principle, 403 00:16:51,858 --> 00:16:51,878 which. 404 00:16:53,353 --> 00:16:54,523 I think it's 7 11 4. 405 00:16:54,793 --> 00:16:55,213 Yeah. 406 00:16:55,513 --> 00:16:58,633 And he just talks about that people need to consume like seven hours of 407 00:16:58,633 --> 00:17:01,363 your content on 11 different platforms. 408 00:17:01,363 --> 00:17:02,443 And I might be saying it reverse. 409 00:17:02,443 --> 00:17:04,873 It might be 11 seven, uh, or seven 11. 410 00:17:05,293 --> 00:17:06,193 It is, it's seven 11. 411 00:17:06,193 --> 00:17:10,663 So seven hours of content, 11 different interactions on four different platforms. 412 00:17:11,023 --> 00:17:13,933 And so the more interaction people have with you, the more 413 00:17:13,933 --> 00:17:15,043 likely they're gonna convert. 414 00:17:15,043 --> 00:17:18,343 And so the goal is I wanna get him, you know, interacting 415 00:17:18,343 --> 00:17:19,663 with me as often as possible. 416 00:17:20,473 --> 00:17:24,463 And with the May ccl, Delphi, Delphi, you can actually, it can send 417 00:17:24,463 --> 00:17:26,143 reminders, it can send text messages. 418 00:17:26,143 --> 00:17:29,713 It remembers that you're talking about, and, and it will prompt you like, Hey, 419 00:17:29,713 --> 00:17:31,963 you said you were working on this, how you doing on that kind of a thing. 420 00:17:31,963 --> 00:17:34,213 So it's just, it's been fabulous. 421 00:17:34,213 --> 00:17:35,533 My students love it. 422 00:17:35,533 --> 00:17:38,443 Like they, they've told me, they've said, Krista, it, I, I don't 423 00:17:38,443 --> 00:17:39,523 need to call your team anymore. 424 00:17:39,523 --> 00:17:40,303 I don't need to wait. 425 00:17:40,303 --> 00:17:42,073 Like, it's, it's been great. 426 00:17:42,718 --> 00:17:44,098 Do, does your team love that 427 00:17:44,263 --> 00:17:44,503 They do. 428 00:17:44,623 --> 00:17:45,343 Oh, my team likes it. 429 00:17:45,343 --> 00:17:45,523 Yeah. 430 00:17:45,523 --> 00:17:45,733 Yeah. 431 00:17:46,093 --> 00:17:47,353 We're always thinking of new ways now. 432 00:17:47,353 --> 00:17:49,183 We're adding like all the q and a into it. 433 00:17:49,213 --> 00:17:49,543 We're adding. 434 00:17:49,933 --> 00:17:53,143 All the frequently asked questions that we get, we're a, we're adding everything 435 00:17:53,143 --> 00:17:56,383 in there so they can just, it's like ask this first before you come to the team. 436 00:17:56,638 --> 00:17:57,208 Hmm. 437 00:17:57,298 --> 00:18:00,538 That's so good because let, that's where I, I just gotta tell this 438 00:18:00,538 --> 00:18:01,528 story 'cause it was so great. 439 00:18:01,558 --> 00:18:07,018 Like at Joe Ty's event in Gus's, uh, what Prime, prime ai, what's the 440 00:18:07,303 --> 00:18:07,873 I'm Prime primary. 441 00:18:07,873 --> 00:18:07,903 I. 442 00:18:08,908 --> 00:18:09,268 Yeah. 443 00:18:09,429 --> 00:18:10,089 awesome event. 444 00:18:10,089 --> 00:18:13,449 I think you do it quarterly and I was invited to speak out there on, uh, 445 00:18:13,479 --> 00:18:16,599 cloning yourself and scaling yourself and yeah, you're sitting in front row. 446 00:18:17,079 --> 00:18:18,429 I, it was a 45 minute chat. 447 00:18:18,459 --> 00:18:20,349 Did a little discussion with Joe Stolte. 448 00:18:20,439 --> 00:18:22,689 Joe's been on the podcast, so if you don't know who Joe is, 449 00:18:22,749 --> 00:18:24,399 go back in time, go find him. 450 00:18:24,519 --> 00:18:25,089 He's awesome. 451 00:18:25,449 --> 00:18:27,309 And um, yeah, here you are. 452 00:18:27,309 --> 00:18:31,209 You just like, literally ran up and threw your credit card at me, like 453 00:18:31,209 --> 00:18:32,739 before even really knowing what the heck. 454 00:18:33,504 --> 00:18:34,344 Gotta work with you. 455 00:18:34,344 --> 00:18:36,519 And you were front in line and 456 00:18:36,779 --> 00:18:38,709 I literally just dropped my credit card and said, Hey, charge it. 457 00:18:38,709 --> 00:18:39,519 I'm gonna go eat lunch. 458 00:18:39,519 --> 00:18:42,429 And, and then I went and ate lunch and then people were like 459 00:18:42,429 --> 00:18:45,279 asking questions and I'm like, Hey Joe, you didn't explain this well. 460 00:18:45,279 --> 00:18:46,059 Can I clarify? 461 00:18:46,059 --> 00:18:49,059 And then I went out and helped, I helped Joe sell his, his 462 00:18:49,059 --> 00:18:49,479 Dell file. 463 00:18:49,614 --> 00:18:50,214 It was great. 464 00:18:50,214 --> 00:18:50,424 Yeah. 465 00:18:50,424 --> 00:18:51,114 You're awesome. 466 00:18:51,114 --> 00:18:55,044 And we turned your first version of the clone around, I think it was seven days. 467 00:18:55,254 --> 00:18:56,334 'cause you had an event coming up. 468 00:18:56,334 --> 00:18:56,724 Right. 469 00:18:57,129 --> 00:18:57,549 Yeah. 470 00:18:57,579 --> 00:18:58,419 So fast. 471 00:18:58,554 --> 00:19:00,954 Yeah, it was awesome because you were saying like real 472 00:19:00,954 --> 00:19:02,034 time feedback from people. 473 00:19:02,034 --> 00:19:02,904 They're like, uh. 474 00:19:03,309 --> 00:19:04,389 They were loving this. 475 00:19:04,479 --> 00:19:07,809 This co clone was basically saying stuff that I said earlier, 476 00:19:07,809 --> 00:19:09,159 and I was just too pooped too. 477 00:19:09,309 --> 00:19:10,749 Oh, so lemme tell you something cool that happened. 478 00:19:10,749 --> 00:19:14,469 So, so I was doing an event and it was like, it was, it was a fulfillment event 479 00:19:14,469 --> 00:19:15,849 for my students and it was on day two. 480 00:19:15,849 --> 00:19:19,119 At first I'm tired 'cause it's live and it and everything and some somebody 481 00:19:19,119 --> 00:19:20,319 I was teaching the principal of. 482 00:19:20,724 --> 00:19:23,664 Whenever you are creating content, you wanna give as much value as 483 00:19:23,664 --> 00:19:27,264 possible, but you want to create, solve a problem that creates a new one. 484 00:19:27,384 --> 00:19:27,834 Right? 485 00:19:27,954 --> 00:19:31,404 And if you can continually create, like solve a problem that creates 486 00:19:31,404 --> 00:19:33,894 a new one, then people are always going to need your services. 487 00:19:33,894 --> 00:19:35,994 So one of my students said, can you gimme an example? 488 00:19:35,994 --> 00:19:37,674 And I was like, honestly, I'm so tired right now. 489 00:19:37,674 --> 00:19:40,854 And I said, let's, Jaylyn goes, mom, let's, let's talk to your mind clone. 490 00:19:41,124 --> 00:19:45,474 So we, we asked the mind, the mind clone, and it like literally verbatim spits out 491 00:19:45,474 --> 00:19:47,334 like half the information I already said. 492 00:19:47,334 --> 00:19:49,914 And then it gave like all these examples and I was like, yeah. 493 00:19:50,254 --> 00:19:51,544 My mind comes smarter than me. 494 00:19:51,544 --> 00:19:51,724 You know? 495 00:19:52,264 --> 00:19:53,044 It was pretty funny. 496 00:19:53,565 --> 00:19:54,430 Yeah, yeah, yeah. 497 00:19:54,760 --> 00:19:55,600 You're not the only one. 498 00:19:55,600 --> 00:19:56,590 I've seen that happen. 499 00:19:56,590 --> 00:19:59,350 It always kind of, it's like nerve wracking when it's on stage and like 500 00:19:59,350 --> 00:20:02,890 someone puts like the microphone to it or whatever, and you know, live demos, 501 00:20:02,890 --> 00:20:03,970 you never know what it's gonna do. 502 00:20:04,000 --> 00:20:07,750 But most of the time, I mean like very high percent of 503 00:20:07,750 --> 00:20:08,950 the time, it's like perfect. 504 00:20:08,980 --> 00:20:09,850 I'm like, oh, thank God. 505 00:20:09,955 --> 00:20:10,495 Yeah, yeah, yeah. 506 00:20:11,257 --> 00:20:14,287 So on the events, so you're doing these every month, and I know you're, 507 00:20:14,317 --> 00:20:16,717 I mean, obviously there's a reason why you're doing these all the time. 508 00:20:16,717 --> 00:20:17,827 They must be working. 509 00:20:17,827 --> 00:20:19,387 So like what kind of results? 510 00:20:19,567 --> 00:20:21,697 Like what do you, what are you seeing from this and how Yeah. 511 00:20:21,697 --> 00:20:22,207 How's it look? 512 00:20:22,582 --> 00:20:27,352 so we've been doing this for five years and, um, we have, we've 513 00:20:27,352 --> 00:20:31,852 done over $26 million month, so we would literally have a, from the, 514 00:20:31,882 --> 00:20:33,382 all the sales come from the event. 515 00:20:33,622 --> 00:20:36,502 Obviously we have other lead magnets, but the idea is that 516 00:20:36,502 --> 00:20:38,302 everything goes to the event. 517 00:20:38,302 --> 00:20:40,344 So if we do webinars that are free. 518 00:20:41,182 --> 00:20:45,532 And then what we sell on the webinar is a virtual event ticket for $47, which you 519 00:20:45,532 --> 00:20:51,982 might think seems pretty low, but we've tested 27, 47, 67, 97, and what we found 520 00:20:51,982 --> 00:20:56,602 is that the quality of the lead, once we go under $47, it kind of tends to go down. 521 00:20:57,052 --> 00:21:01,492 And um, if we go over a hundred dollars, the quality of the lead 522 00:21:01,882 --> 00:21:04,972 doesn't go down, but the cost per lead significantly is higher. 523 00:21:04,972 --> 00:21:08,602 So that's why we've settled on the $47, uh, price point. 524 00:21:08,932 --> 00:21:09,772 We don't make money. 525 00:21:09,772 --> 00:21:10,672 We lose money. 526 00:21:11,272 --> 00:21:13,282 On, you know, getting up to the event, 527 00:21:13,522 --> 00:21:13,848 Mm-hmm. 528 00:21:14,187 --> 00:21:14,267 Filling, 529 00:21:14,452 --> 00:21:16,942 we're selling Yeah, we're, we're losing money. 530 00:21:16,942 --> 00:21:20,302 So we're, um, obviously we have upsells and all that, and we make anywhere 531 00:21:20,302 --> 00:21:22,522 from 30 to $50,000 on the upsells. 532 00:21:22,732 --> 00:21:26,452 We spend about $170,000 a month on the ads. 533 00:21:26,512 --> 00:21:26,872 Right. 534 00:21:26,872 --> 00:21:30,922 And, and then we also do a lot of organic, but we drive traffic to a webinar. 535 00:21:30,952 --> 00:21:32,152 The webinar is free. 536 00:21:32,272 --> 00:21:37,282 And then from that we sell a $47 event to a three day virtual event. 537 00:21:37,597 --> 00:21:38,017 Gotcha. 538 00:21:38,557 --> 00:21:43,357 That virtual event is, um, I do it live about once every five to eight months, 539 00:21:43,357 --> 00:21:48,727 and then, but it plays every single month and then I'm just not there, you 540 00:21:48,727 --> 00:21:50,407 know, seven outta the eight months. 541 00:21:50,407 --> 00:21:53,617 If we do it for eight, I'm just there once, but my team is there live and on 542 00:21:53,617 --> 00:21:59,797 that event, we sell a $20,000 pay in full high ticket package or a $24,000 543 00:22:00,127 --> 00:22:01,402 payment package over, over a year. 544 00:22:02,137 --> 00:22:02,617 Hmm. 545 00:22:02,782 --> 00:22:04,012 So, yes, it definitely works. 546 00:22:04,012 --> 00:22:05,422 Like it's, it works really. 547 00:22:05,482 --> 00:22:08,182 I have my, one of my avatars is real estate agents and they're 548 00:22:08,267 --> 00:22:09,147 struggling right now, but 549 00:22:09,317 --> 00:22:09,647 Yeah. 550 00:22:09,677 --> 00:22:12,107 No, that's, it is such a cool model and it's scalable. 551 00:22:12,107 --> 00:22:14,147 It's something that you can, yeah, perfect. 552 00:22:14,177 --> 00:22:17,897 Really well, and you're always obviously getting feedback right from your team. 553 00:22:17,927 --> 00:22:21,527 I mean, now from the clone as well, you can capture a lot of feedback and then 554 00:22:21,527 --> 00:22:25,637 you're hopping in there every, what, four or five months or whatever it was, and 555 00:22:25,667 --> 00:22:30,047 refreshing it, it seems like, and then that goes into this whole automated flow 556 00:22:30,047 --> 00:22:31,757 again for your team and systems to manage. 557 00:22:31,757 --> 00:22:31,937 I mean. 558 00:22:32,762 --> 00:22:33,482 It's freaking awesome 559 00:22:34,102 --> 00:22:35,762 Yeah, well like I'll give you an example. 560 00:22:35,762 --> 00:22:37,802 This month what we changed this month we changed. 561 00:22:37,802 --> 00:22:40,862 I jumped on because I was watching other marketers and they're doing 562 00:22:40,862 --> 00:22:43,712 like additional bonus days and they're doing q and a and I was like, okay, 563 00:22:43,922 --> 00:22:45,032 these are pretty smart marketers. 564 00:22:45,032 --> 00:22:45,572 I'm gonna do it. 565 00:22:45,952 --> 00:22:52,282 So we did a q and a on the second day and the third day, that was live where 566 00:22:52,282 --> 00:22:56,212 after the event, I jumped on for an hour, answered questions after the offer. 567 00:22:56,212 --> 00:22:58,942 So some questions were about the offer, some were about the 568 00:22:58,942 --> 00:23:00,472 program, some were about marketing. 569 00:23:00,472 --> 00:23:04,912 And so I did that on day two and day three, which I hadn't done for years. 570 00:23:04,942 --> 00:23:05,362 Right. 571 00:23:05,812 --> 00:23:09,832 And we found like we're, we're testing now to see was that a good move or bad move. 572 00:23:09,832 --> 00:23:12,622 But the idea is, is that you're always trying to optimize right? 573 00:23:13,402 --> 00:23:16,162 I'm kinda like thinking about, you mentioned a lot of real estate agents and 574 00:23:16,162 --> 00:23:20,182 that was kind of, I wouldn't say it's your past, but like you sold a bunch of homes 575 00:23:20,182 --> 00:23:21,832 that, what's kind of like what you did? 576 00:23:22,192 --> 00:23:25,192 How has it been changing this audience? 577 00:23:25,222 --> 00:23:25,882 You know, and like. 578 00:23:27,037 --> 00:23:27,997 Are there struggles there? 579 00:23:28,002 --> 00:23:28,642 What have you learned? 580 00:23:28,822 --> 00:23:29,042 And 581 00:23:29,342 --> 00:23:31,777 Yeah, it's, it's definitely definite struggles, right? 582 00:23:31,777 --> 00:23:34,567 Because I've known as the real estate person for so long. 583 00:23:34,867 --> 00:23:36,187 Um, and I don't think you should ever change. 584 00:23:36,187 --> 00:23:39,037 You should, like having one niche and being really super hyper specific. 585 00:23:39,037 --> 00:23:39,337 It is. 586 00:23:39,337 --> 00:23:39,787 I think that's. 587 00:23:40,147 --> 00:23:43,057 Obviously how, how you know, is that's how you really scale 588 00:23:43,057 --> 00:23:43,897 and do really, really well. 589 00:23:43,897 --> 00:23:47,377 So I would never recommend going to a larger audience until you've mastered 590 00:23:47,377 --> 00:23:51,367 one and really are known because it's like speaking to everyone you're 591 00:23:51,367 --> 00:23:52,657 speaking to know, and we all know that. 592 00:23:52,747 --> 00:23:55,504 And the more that you speak directly to someone, the more you will convert. 593 00:23:55,567 --> 00:23:55,927 Right? 594 00:23:55,927 --> 00:23:59,767 So, but after, you know, seven years of doing really well, or like, look, 595 00:23:59,767 --> 00:24:02,732 I'm ready to kind of venture out and I've just learned so much from. 596 00:24:03,532 --> 00:24:06,382 You know, hiring just every single coaching consultant you 597 00:24:06,382 --> 00:24:09,202 can imagine in all the different sales and marketing strategies 598 00:24:09,202 --> 00:24:10,582 that now we're, we're going out. 599 00:24:10,582 --> 00:24:13,402 It's been harder because I have to figure out, okay, how can I 600 00:24:13,402 --> 00:24:16,972 speak more to entrepreneurs but still not lose real estate agents? 601 00:24:16,972 --> 00:24:19,672 And so now I'm kind of creating double content and doing all that. 602 00:24:19,672 --> 00:24:20,632 So it's, it's been hard. 603 00:24:21,532 --> 00:24:22,402 I could see that. 604 00:24:22,492 --> 00:24:26,002 And I mean, something I picked up from you, and obviously like you've mentioned 605 00:24:26,002 --> 00:24:28,612 when I was speaking to the group and the offer and all that, you're like, Hey, 606 00:24:28,612 --> 00:24:30,322 here's how I clarify it, blah, blah, blah. 607 00:24:30,742 --> 00:24:34,432 Is that like, is that something you teach and have you learned that 608 00:24:34,432 --> 00:24:37,252 through mistakes over, over time? 609 00:24:37,252 --> 00:24:40,252 You know, like testing this to a new audience as well? 610 00:24:40,552 --> 00:24:43,912 it is definitely, so I definitely, I've learned to do this just from like, 611 00:24:43,912 --> 00:24:45,802 watching so many different events. 612 00:24:45,922 --> 00:24:48,532 So I'll go to events and I'll, I'll study the event. 613 00:24:48,532 --> 00:24:49,552 Like what did they do well? 614 00:24:49,552 --> 00:24:51,227 Like, what was their offer like, you know. 615 00:24:52,042 --> 00:24:55,822 And, and events that have nothing to do with real estate or to do with 616 00:24:55,822 --> 00:24:57,532 AI or anything that I'm selling now. 617 00:24:57,532 --> 00:24:57,682 Right. 618 00:24:57,697 --> 00:25:00,232 Just events to see like the structure of the event. 619 00:25:00,352 --> 00:25:00,802 Right. 620 00:25:01,222 --> 00:25:05,122 Um, like I recently just paid, you know, five grand to go to a three day event, and 621 00:25:05,122 --> 00:25:10,642 then I paid 12 grand to actually join the program just to learn how the program was, 622 00:25:10,642 --> 00:25:12,352 to see how I could improve mine, if that 623 00:25:12,352 --> 00:25:12,772 makes sense. 624 00:25:12,772 --> 00:25:14,487 I, so I'm very, very, yeah. 625 00:25:14,507 --> 00:25:16,282 I'm very much a student at at heart. 626 00:25:16,762 --> 00:25:17,182 Um. 627 00:25:17,932 --> 00:25:18,862 But it's, it's constant. 628 00:25:18,862 --> 00:25:20,962 Like you're constantly learning and, and just testing and 629 00:25:20,962 --> 00:25:22,582 tweaking is what it is, right? 630 00:25:22,582 --> 00:25:26,722 And so like for example, we started out with 18,000 and we went to 631 00:25:26,782 --> 00:25:28,582 20,000 and we went to 24,000. 632 00:25:28,582 --> 00:25:32,032 And when we hit the $27,000 mark, our conversions drastically stopped. 633 00:25:32,032 --> 00:25:35,212 So we realized that with our avatar, 20 4K is kind of our limit. 634 00:25:35,662 --> 00:25:37,312 For, for real estate, right? 635 00:25:37,732 --> 00:25:40,192 Um, but the event is a conversion event. 636 00:25:40,252 --> 00:25:43,612 So remember time on brand, the more time that I can get them 637 00:25:43,612 --> 00:25:45,412 to believe that they can do it. 638 00:25:45,412 --> 00:25:48,502 So the goal is, is to get them to believe that it will work for them. 639 00:25:48,502 --> 00:25:52,672 And you do that by having them do things like, I'm next, I'm next, I can do this. 640 00:25:52,672 --> 00:25:55,792 Then you do it by seeing tons of testimonials from 641 00:25:55,792 --> 00:25:56,902 different types of people. 642 00:25:56,902 --> 00:25:59,662 So for every excuse that they would have, they're seeing testimonials 643 00:25:59,662 --> 00:26:00,742 throughout the entire event. 644 00:26:01,087 --> 00:26:04,567 Case studies, success stories for all the objections that they will have 645 00:26:04,567 --> 00:26:06,397 internally of why they can't do it. 646 00:26:06,457 --> 00:26:06,697 Right. 647 00:26:06,697 --> 00:26:08,017 They're too young, they're too old. 648 00:26:08,017 --> 00:26:10,567 They're, they're too new in the business they have, so it's 649 00:26:10,567 --> 00:26:11,947 like all that's being done. 650 00:26:11,947 --> 00:26:15,397 So believing that they can do it is, is part of what the event helps 'em do. 651 00:26:15,667 --> 00:26:19,687 Also understanding that the vehicle, what we're teaching right, is 652 00:26:19,807 --> 00:26:21,667 what they need to get the results. 653 00:26:21,667 --> 00:26:27,187 There's tons of ways that we do that by, you know, showing how different what we're 654 00:26:27,187 --> 00:26:29,287 teaching is to what they're being taught. 655 00:26:29,647 --> 00:26:31,417 And, and, and then explaining why. 656 00:26:31,567 --> 00:26:33,487 So you're constantly doing that throughout the event. 657 00:26:33,697 --> 00:26:36,217 And then lastly, getting them to understand that they really 658 00:26:36,217 --> 00:26:37,207 do need your help to get there. 659 00:26:37,207 --> 00:26:40,717 And I, and I believe that wholeheartedly because it's, you know, you could, 660 00:26:40,777 --> 00:26:44,437 especially now with Mind Clone and Google and Chat, BT and all these 661 00:26:44,437 --> 00:26:46,057 things, all the information's out there. 662 00:26:46,057 --> 00:26:48,007 But what people are missing is the accountability and 663 00:26:48,007 --> 00:26:49,657 the support to actually. 664 00:26:50,197 --> 00:26:52,987 Take this idea or this strategy to life. 665 00:26:53,017 --> 00:26:55,987 And I think that's one of the, that is the biggest thing that most people 666 00:26:55,987 --> 00:26:59,917 are missing in success is they don't surround themselves with the right people. 667 00:27:00,127 --> 00:27:03,547 They don't have the support and the help to, to get them over the finish 668 00:27:03,547 --> 00:27:08,077 line because you come up to, I don't care how big the blue the blueprint is, 669 00:27:08,077 --> 00:27:09,337 or the course is, or how great it is. 670 00:27:09,337 --> 00:27:10,747 It's like you need help sometimes. 671 00:27:11,167 --> 00:27:12,012 Yeah, yeah, yeah. 672 00:27:12,372 --> 00:27:14,082 No, like what you just said there. 673 00:27:14,137 --> 00:27:18,672 I, I think the belief in part is like, probably the biggest hurdle for people 674 00:27:18,672 --> 00:27:20,292 to get over is like, am I good enough? 675 00:27:20,292 --> 00:27:20,772 Am I wor? 676 00:27:20,832 --> 00:27:22,632 Like, am I ready for this? 677 00:27:22,632 --> 00:27:24,162 And then, yeah, of course. 678 00:27:24,162 --> 00:27:27,162 Then they see the thing and then they're trying to kind of, okay, like 679 00:27:27,162 --> 00:27:28,962 now we kinda got through that hurdle. 680 00:27:29,082 --> 00:27:31,392 Here's what I got for you, and now here's why. 681 00:27:31,392 --> 00:27:34,542 Kristen and her team are the people, the guides that you 682 00:27:34,542 --> 00:27:36,072 need at this point in your life. 683 00:27:36,582 --> 00:27:39,072 And, and without the human, because that's the thing. 684 00:27:39,072 --> 00:27:41,652 You, you brought up a perfect point because like a clone 685 00:27:41,682 --> 00:27:43,032 would never replace the human. 686 00:27:43,272 --> 00:27:45,252 That's like I, that's the very first thing. 687 00:27:45,252 --> 00:27:47,412 I always, from the very beginning, I'm like, no, no, no. 688 00:27:47,412 --> 00:27:51,672 This scales the human, so it allows Krista or me or whoever's listening, 689 00:27:51,672 --> 00:27:55,422 you know, that might clone themselves to be more available or to be that, 690 00:27:55,422 --> 00:28:00,522 that human side of things where, yeah, the other one is great with information 691 00:28:00,522 --> 00:28:03,822 and maybe pinging you, you know, and keeping you engaged, but you still need 692 00:28:03,822 --> 00:28:05,682 to have that human connection throughout. 693 00:28:05,830 --> 00:28:08,740 Cologne too is good for people that aren't ready to like take action yet, right? 694 00:28:08,740 --> 00:28:10,000 They're like, oh, I'm not ready to do this. 695 00:28:10,000 --> 00:28:14,860 But once they get more, um, exposure to you and once they hear you where 696 00:28:14,860 --> 00:28:16,030 they're like, wow, this is awesome. 697 00:28:16,030 --> 00:28:16,930 Imagine if I actually. 698 00:28:17,230 --> 00:28:20,800 Had the help and was in the group and got the thing and, and did it. 699 00:28:21,010 --> 00:28:23,800 Another thing about the event, and you know this, this, I, I know you 700 00:28:23,800 --> 00:28:26,500 know this, Joe, is that you have to, and the reason why we did it 701 00:28:26,560 --> 00:28:29,500 when we first did this, we did it 18 months in a row live every month. 702 00:28:29,560 --> 00:28:32,860 And then I would, I would listen to the comments, I would see the objections. 703 00:28:32,860 --> 00:28:36,280 I would see like when people were kind of like unsure and I'd realize 704 00:28:36,280 --> 00:28:37,840 I need to change that teaching. 705 00:28:37,840 --> 00:28:40,180 Or they'd say, well, well this worked because of this. 706 00:28:40,240 --> 00:28:43,750 And so I knew I needed to answer those questions before somebody would ask. 707 00:28:43,780 --> 00:28:45,170 So you have to under really understand like. 708 00:28:45,610 --> 00:28:46,930 What are people's objections? 709 00:28:46,960 --> 00:28:51,580 Objections for themselves internally, objections for the actual vehicle, 710 00:28:52,300 --> 00:28:54,760 objections to like even your helping them. 711 00:28:54,760 --> 00:28:58,150 You need to know all of that, and you need to put it into the training and the 712 00:28:58,150 --> 00:29:01,570 coaching as early as you can, because if somebody has an objection and thinks, 713 00:29:01,810 --> 00:29:04,690 well, this won't work for me because I live in a small town, then they're 714 00:29:04,690 --> 00:29:08,200 missing 90% of what you're saying because their belief is, oh, it won't work 715 00:29:08,200 --> 00:29:09,430 for me because I live in a small town. 716 00:29:09,430 --> 00:29:13,510 So you have to know what the objections, the concerns that people 717 00:29:13,510 --> 00:29:15,010 are having about internal belief. 718 00:29:15,415 --> 00:29:18,505 External beliefs, the vehicle and you, so that you can address those 719 00:29:18,505 --> 00:29:22,345 early on throughout the event over and over and over again. 720 00:29:22,825 --> 00:29:25,945 And one of the biggest mistakes that I see marketers make is that 721 00:29:26,245 --> 00:29:27,865 they, they don't do that, right? 722 00:29:27,865 --> 00:29:31,045 Like for example, you're taught, well price marinade, you know, 723 00:29:31,045 --> 00:29:32,125 have a hundred thousand up there. 724 00:29:32,125 --> 00:29:34,465 And they'll say, oh, I charge somebody a hundred grand for this thing. 725 00:29:34,525 --> 00:29:37,375 And they'll say it one time, but they don't, they don't relate it. 726 00:29:38,125 --> 00:29:40,915 20 other times throughout the three days, and you have to like, it's 727 00:29:40,915 --> 00:29:45,565 gotta be a constant thing because people, people lose belief, especially 728 00:29:45,565 --> 00:29:47,095 in themselves very, very quickly. 729 00:29:47,227 --> 00:29:47,557 Yeah. 730 00:29:47,562 --> 00:29:50,437 If, if it's not aligned with wherever they're at in their lives, they're just 731 00:29:50,437 --> 00:29:53,257 not gonna listen to the rest, they're checking out, they probably won't show up 732 00:29:53,257 --> 00:29:54,847 to the rest of the, the event that you're. 733 00:29:55,152 --> 00:29:56,437 Put all this energy into 734 00:29:56,592 --> 00:29:56,882 Yeah. 735 00:29:57,318 --> 00:29:58,248 that's, that's huge. 736 00:29:58,248 --> 00:30:01,428 And I'm sure with your process, you're probably doing that even 737 00:30:01,428 --> 00:30:03,018 before the three day event, right? 738 00:30:03,018 --> 00:30:03,228 Like, 739 00:30:03,478 --> 00:30:03,708 Yeah. 740 00:30:03,798 --> 00:30:04,788 All, all the time. 741 00:30:04,788 --> 00:30:07,038 It's, you're doing it during the webinar, you're doing it with the 742 00:30:07,068 --> 00:30:08,688 emails, you're doing it with all of it. 743 00:30:08,958 --> 00:30:09,438 cool. 744 00:30:09,858 --> 00:30:14,478 Well, to wrap it up, uh, well, first of all, let's, let's point 'em to 745 00:30:14,538 --> 00:30:18,468 whatever next step you think, like, and the, in the Krista world, the, 746 00:30:18,468 --> 00:30:18,798 the, 747 00:30:18,798 --> 00:30:22,608 if you just look me up on socials Krista Ma Shore, again with M-A-S-H-O-R-E. 748 00:30:22,908 --> 00:30:25,608 And if you want like access to see like our constraint bot. 749 00:30:26,268 --> 00:30:28,458 Uh, and then you'll obviously, we'll start, you know, following 750 00:30:28,458 --> 00:30:29,838 you and, or vice versa. 751 00:30:29,988 --> 00:30:33,318 You just DM me the word bot, VOT, just dm me the word bot. 752 00:30:33,318 --> 00:30:35,028 And we'll send you an example of the constraint bot. 753 00:30:35,028 --> 00:30:36,948 You can get an idea of what AI is capable of. 754 00:30:36,948 --> 00:30:39,678 You can also understand what, where your constraint is in your business, 755 00:30:40,038 --> 00:30:43,608 you know, what level of the sales cycle it is, you know, sales, marketing, lead 756 00:30:43,608 --> 00:30:48,288 generation, lead, nurture, conversion, or uh, like refer, retain ell. 757 00:30:48,288 --> 00:30:49,728 And then we will tell you what to do to fix it. 758 00:30:49,728 --> 00:30:51,233 And that will, that will help. 759 00:30:51,533 --> 00:30:52,193 I like it. 760 00:30:52,343 --> 00:30:55,703 Well, Chris, what's the, I, I'm always curious, like, what are you most 761 00:30:55,703 --> 00:30:57,803 interested in the next, let's say, year? 762 00:30:57,803 --> 00:31:00,683 Like what's the, what's the new frontier that you have ahead of you 763 00:31:00,683 --> 00:31:02,213 that you're just stoked about that you 764 00:31:02,238 --> 00:31:05,268 Yeah, I think it's really like, you know, I've been really setting 765 00:31:05,298 --> 00:31:06,558 AI for like about three years now. 766 00:31:06,558 --> 00:31:09,738 I've had, like, gosh, I, I have two coaches right now that I'm working 767 00:31:09,738 --> 00:31:11,358 with and I'm continuing to just. 768 00:31:11,868 --> 00:31:15,528 Um, become an expert myself in it and just learn it as much as I can. 769 00:31:15,583 --> 00:31:19,218 I, I think that is, is my passion right now is really getting people to understand 770 00:31:19,458 --> 00:31:23,328 how do you utilize a AI to make more money, to save time and also to create 771 00:31:23,328 --> 00:31:27,378 like a side hustle or a new business with ai because of, it's just unbelievable 772 00:31:27,378 --> 00:31:28,638 the opportunities that are out there. 773 00:31:28,638 --> 00:31:30,708 I mean, it's there, it's just crazy, Joe. 774 00:31:30,768 --> 00:31:34,308 Like, you know, you know, and so many people are, I think we think that 775 00:31:34,308 --> 00:31:37,068 everyone knows about it and that it's easy 'cause it's in our world, but. 776 00:31:37,458 --> 00:31:40,908 So many people don't, and most people are just using these language learning 777 00:31:40,908 --> 00:31:43,998 models like a Google search, and it's so much more than that, and it 778 00:31:44,178 --> 00:31:45,678 doesn't need to be scary or hard. 779 00:31:45,678 --> 00:31:48,228 It's very easy if you'll just take the time Yeah. 780 00:31:48,743 --> 00:31:49,758 Yeah, that's a good point. 781 00:31:49,758 --> 00:31:52,038 It's like you can start with Google search, but don't stay 782 00:31:52,038 --> 00:31:55,398 there because like that is just scratching the surface, just barely. 783 00:31:55,398 --> 00:31:59,628 So, um, but yeah, go follow, go follow Krista on the AI stuff too 'cause I know 784 00:31:59,628 --> 00:32:01,338 you have some, some events around that. 785 00:32:01,338 --> 00:32:05,208 And yeah, so appreciate your time so much, Krista. 786 00:32:05,238 --> 00:32:05,568 I'm, 787 00:32:05,748 --> 00:32:06,513 Thanks for having me. 788 00:32:06,768 --> 00:32:07,128 fun. 789 00:32:07,278 --> 00:32:08,118 Yeah. 790 00:32:08,118 --> 00:32:08,128 Yeah. 791 00:32:08,148 --> 00:32:11,658 I gotta say like if you guys are interested in using Joe to help you with 792 00:32:11,658 --> 00:32:13,788 Delphi, he has been insanely helpful. 793 00:32:13,788 --> 00:32:15,678 I mean, and it really does work. 794 00:32:15,678 --> 00:32:19,278 We're, we're in the Prime Mastermind and it's funny 'cause a couple people 795 00:32:19,278 --> 00:32:21,978 were just talking like, I just caught this deal because of my Delphi. 796 00:32:22,188 --> 00:32:24,138 Because they were talking to it, they wanted more. 797 00:32:24,138 --> 00:32:25,793 I mean it was just happened And, uh. 798 00:32:26,473 --> 00:32:27,373 On our Tuesday call. 799 00:32:27,373 --> 00:32:29,293 So it, it, yeah, it really works. 800 00:32:29,293 --> 00:32:31,393 And you also, great customer service. 801 00:32:31,393 --> 00:32:32,653 You go above and beyond. 802 00:32:32,653 --> 00:32:35,833 And I, and I, I, and I'm like, I mean that, I've told you that like, I have 803 00:32:35,833 --> 00:32:39,133 taken so many trainings, so many things, and your, your customer service has 804 00:32:39,133 --> 00:32:43,513 been just f fabulous as well as like your brain around how to use it to make 805 00:32:43,513 --> 00:32:46,453 more money, you know, save more time and kind of accomplish what you want. 806 00:32:46,878 --> 00:32:47,448 Thank you. 807 00:32:47,568 --> 00:32:48,348 That's so cool. 808 00:32:48,468 --> 00:32:49,368 Krista, you rocked. 809 00:32:50,028 --> 00:32:52,248 So, all right, have a great one. 810 00:32:52,278 --> 00:32:52,728 We'll chat soon.