1 00:00:00,050 --> 00:00:03,470 Well, hello, welcome to the e commerce podcast with me, 2 00:00:03,470 --> 00:00:04,650 your host, Matt Edmondson. 3 00:00:04,940 --> 00:00:11,630 This is our fifth and final week in our August installment of podcast episodes. 4 00:00:11,750 --> 00:00:13,180 Uh, it's great to be with you. 5 00:00:13,190 --> 00:00:14,850 I hope you're having a great August where you are. 6 00:00:14,850 --> 00:00:18,890 And as always throughout the whole of the August series, I am joined by the 7 00:00:18,890 --> 00:00:22,510 sidekick, Sadaf Beynon, uh, who is keeping me on the straight and narrow. 8 00:00:23,215 --> 00:00:24,655 Uh, when she's had her coffee. 9 00:00:24,825 --> 00:00:26,005 Yes, that's what I'm doing. 10 00:00:26,005 --> 00:00:28,495 So, uh, welcome back to the show, Sadaf. 11 00:00:28,975 --> 00:00:32,845 Uh, now, we are talking as you're, well, you're welcome. 12 00:00:32,925 --> 00:00:34,115 Uh, and it's great to have you here. 13 00:00:34,785 --> 00:00:37,555 Uh, at least in body only, maybe, but, uh, you are here. 14 00:00:39,525 --> 00:00:43,265 We are, of course, carrying on the conversation, uh, about e commerce cohort. 15 00:00:43,295 --> 00:00:45,945 If you've been following along from the August episodes, you would 16 00:00:45,945 --> 00:00:48,685 know, we have just recorded these back to back over a couple of days. 17 00:00:49,145 --> 00:00:51,805 Um, and, uh, we're getting them out. 18 00:00:51,870 --> 00:00:55,560 So the shorter, smaller episodes through the month of August, uh, whilst 19 00:00:55,560 --> 00:00:58,500 we're all consuming less, doing less and hopefully having a relaxing time. 20 00:00:59,400 --> 00:01:03,090 Uh, I appreciate for some of you it's winter, you're not, uh, and maybe that 21 00:01:03,090 --> 00:01:05,830 gives you time to catch up on the winter episodes where you were having a good 22 00:01:05,830 --> 00:01:08,660 time, uh, in, in your part of the world. 23 00:01:08,670 --> 00:01:09,320 I don't know. 24 00:01:09,780 --> 00:01:12,650 Uh, but anyway, I'm taking August off. 25 00:01:12,730 --> 00:01:13,460 That's my plan. 26 00:01:13,520 --> 00:01:15,190 So this is why we're getting through these. 27 00:01:15,715 --> 00:01:17,515 Um, and so it's great to be with you. 28 00:01:17,775 --> 00:01:21,335 What we are in fact talking about are the lessons from what? 29 00:01:22,425 --> 00:01:23,935 E commerce cohorts. 30 00:01:24,465 --> 00:01:27,575 Now, last time I asked you what cohort was, it didn't go very well. 31 00:01:27,585 --> 00:01:29,315 So, I butchered it. 32 00:01:30,795 --> 00:01:32,085 Ha ha ha ha ha ha. 33 00:01:32,955 --> 00:01:33,765 Beynon the butcher. 34 00:01:34,875 --> 00:01:36,335 So, should we try again, Sadaf? 35 00:01:37,055 --> 00:01:39,275 Why don't you explain what cohort is? 36 00:01:40,215 --> 00:01:44,135 I'll correct, I'll patch up anything and people won't know one little bit 37 00:01:44,145 --> 00:01:45,935 whether we've done this well or not. 38 00:01:46,105 --> 00:01:46,475 Right, okay. 39 00:01:46,875 --> 00:01:49,255 And we'll take it from there. 40 00:01:50,755 --> 00:01:57,145 Alright, so e commerce cohort is an online mastermind group and 41 00:01:57,185 --> 00:02:01,185 where we have different guests come on and deliver workshops and 42 00:02:01,445 --> 00:02:03,415 talk about their area of expertise. 43 00:02:04,055 --> 00:02:09,905 So, um, today we're going to be talking about, um, AI and it was the 44 00:02:09,905 --> 00:02:12,935 workshop that Max and Claire delivered. 45 00:02:13,515 --> 00:02:16,485 And, um, so yeah, we're going to jump into AI today. 46 00:02:16,685 --> 00:02:17,975 So I did a bit of both, Matt. 47 00:02:18,025 --> 00:02:20,795 I went from the cohort into what we're doing and 48 00:02:22,675 --> 00:02:23,235 it was seamless. 49 00:02:24,020 --> 00:02:27,880 Yeah, it was it was genuinely seamless and I thought that was very well done 50 00:02:27,910 --> 00:02:34,760 very well put together So we are having again if you're regular to the show, 51 00:02:34,760 --> 00:02:37,630 you know, we're having a little bit more then say a little bit more fun It's a 52 00:02:37,630 --> 00:02:41,480 little bit more Lighthearted, I suppose, because these are the shorter episodes 53 00:02:41,480 --> 00:02:42,850 where you and I are having a conversation. 54 00:02:42,850 --> 00:02:45,450 I'm not interviewing you, pushing you for every ounce of knowledge 55 00:02:45,450 --> 00:02:46,330 you have about e commerce. 56 00:02:46,910 --> 00:02:51,960 Um, and so, uh, they're a little bit more lighthearted, uh, in these. 57 00:02:51,970 --> 00:02:55,100 So, yes, we are indeed talking about AI, aren't we? 58 00:02:55,100 --> 00:02:56,580 Talking about Max Sinclair. 59 00:02:56,640 --> 00:02:58,670 Um, he's, like you say, he's been on the podcast. 60 00:02:58,670 --> 00:02:59,180 He delivered. 61 00:02:59,575 --> 00:03:03,995 One of our expert workshops about AI and how we can use AI in e commerce. 62 00:03:04,595 --> 00:03:07,635 Um, and it's fair to say it totally blew our minds. 63 00:03:08,685 --> 00:03:09,745 There's no doubt about it. 64 00:03:10,385 --> 00:03:14,925 Uh, we were just like, my mind has been exploded a thousand times. 65 00:03:16,125 --> 00:03:20,535 Um, to the point where I would say that we did this. 66 00:03:20,835 --> 00:03:23,595 I remember in cohort, Max did his workshops. 67 00:03:24,590 --> 00:03:26,360 And we had a whole bunch of questions come in, a whole lot. 68 00:03:26,750 --> 00:03:31,500 And so what we did was we then did a further sort of bonus workshop. 69 00:03:31,540 --> 00:03:33,600 This is probably the right, is probably the wrong expression. 70 00:03:33,600 --> 00:03:38,960 But we did some extra work where we used ChatGPT to build an e 71 00:03:38,960 --> 00:03:40,420 commerce business from scratch. 72 00:03:40,440 --> 00:03:42,820 And we walked people through that process. 73 00:03:43,240 --> 00:03:48,830 Um, that because once we had Max on talking about chat GPT, I spent hours just 74 00:03:48,840 --> 00:03:52,960 consuming content, getting my head around chat GPT, what it can do and how it works. 75 00:03:53,560 --> 00:03:56,030 Did some courses, talked to Max a lot. 76 00:03:56,070 --> 00:03:58,640 I mean, we, we did some stuff, let me tell you. 77 00:03:58,820 --> 00:04:01,580 And so it was, it was really fascinating. 78 00:04:01,950 --> 00:04:03,520 Um, all kickstarted by Max. 79 00:04:03,580 --> 00:04:06,250 And so we did these sort of extra bonus workshops in it about how to. 80 00:04:06,270 --> 00:04:08,710 I had to launch an e commerce business from scratch and that 81 00:04:08,710 --> 00:04:09,880 totally blew my mind as well. 82 00:04:10,230 --> 00:04:10,550 Yeah. 83 00:04:10,600 --> 00:04:15,120 Um, everything from naming the website, building the brand out. 84 00:04:15,120 --> 00:04:17,400 We use mid journey to design a logo. 85 00:04:18,020 --> 00:04:21,770 We found chat founders products. 86 00:04:21,770 --> 00:04:24,770 We looked at all kinds of things on how we do that. 87 00:04:25,030 --> 00:04:26,290 It wrote product copy. 88 00:04:26,290 --> 00:04:26,890 I mean, it was. 89 00:04:27,110 --> 00:04:30,760 Insane, like within an hour, what we actually had, uh, 90 00:04:30,900 --> 00:04:31,860 had sort of achieved with AI. 91 00:04:32,190 --> 00:04:36,820 So it was a phenomenal workshop by Max, really, really enjoyable. 92 00:04:37,700 --> 00:04:37,990 Yeah, 93 00:04:38,020 --> 00:04:38,540 for sure. 94 00:04:38,930 --> 00:04:42,890 So, um, let's tell our listeners about some of the things that stood out. 95 00:04:42,890 --> 00:04:47,300 So, how about we talk first about how has AI changed or 96 00:04:47,410 --> 00:04:49,250 how is it changing e commerce? 97 00:04:50,460 --> 00:04:55,160 I think AI is changing e commerce in amazing ways We recently 98 00:04:55,185 --> 00:04:58,385 had, um, Alan Gormley on. 99 00:04:58,745 --> 00:05:00,185 Have I pronounced his surname right? 100 00:05:00,335 --> 00:05:03,655 Um, uh, what's the name of his company? 101 00:05:04,745 --> 00:05:05,385 Uh, Shopbox. 102 00:05:06,475 --> 00:05:07,185 Yes, Shopbox. 103 00:05:07,325 --> 00:05:08,215 Shopbox. 104 00:05:08,216 --> 00:05:08,545 ai, isn't it? 105 00:05:08,545 --> 00:05:08,705 Yeah. 106 00:05:08,705 --> 00:05:08,915 Yeah. 107 00:05:08,915 --> 00:05:09,535 Sorry, Alan. 108 00:05:09,535 --> 00:05:10,555 I just totally slipped my mind. 109 00:05:11,250 --> 00:05:12,290 So we had Alan on the show. 110 00:05:12,290 --> 00:05:14,250 He's been talking about AI. 111 00:05:14,260 --> 00:05:16,410 He's got Shopbox, which is an AI driven thing. 112 00:05:16,420 --> 00:05:21,200 Max has his image generation tool, which you, which is crazy. 113 00:05:21,200 --> 00:05:22,040 We are using it. 114 00:05:22,060 --> 00:05:26,130 You upload an image, um, a series of images of your products, and then 115 00:05:26,130 --> 00:05:29,870 it will generate a -whole trigger load of lifestyle images for you 116 00:05:29,930 --> 00:05:31,520 based on the prompts that you write. 117 00:05:31,760 --> 00:05:34,380 It takes that product of your shot and puts it in all kinds of 118 00:05:34,380 --> 00:05:35,900 play, which is just incredible. 119 00:05:36,510 --> 00:05:40,095 Um, and so, you know, you can take things like, I don't know. 120 00:05:40,105 --> 00:05:42,495 I've got a can of Coke Zero on my desk here. 121 00:05:42,875 --> 00:05:45,945 Um, I can upload pictures of that and then it will generate 122 00:05:45,945 --> 00:05:47,985 pictures of Coke Zero in the beach. 123 00:05:48,135 --> 00:05:48,685 Do you know what I mean? 124 00:05:48,695 --> 00:05:52,995 Just, it's incredible the image generation stuff that's going on now. 125 00:05:53,865 --> 00:05:58,195 And so you can, you can use Max's software like that to generate lifestyle images. 126 00:05:58,195 --> 00:06:04,705 There's obviously things like Mid Journey, um, uh, and other AI generation tools 127 00:06:04,705 --> 00:06:06,985 which can give you just completely. 128 00:06:07,630 --> 00:06:10,660 Out of the box, it's out of the box, out of the, you know, 129 00:06:10,670 --> 00:06:12,390 brand new generated images. 130 00:06:12,390 --> 00:06:15,250 We've used that, we've used that to generate abstract images. 131 00:06:15,250 --> 00:06:18,630 We've used it to generate branding ideas, like on that workshop. 132 00:06:19,240 --> 00:06:24,040 Um, I think ChatGPT told us we should do, um, because we said to ChatGPT, we're 133 00:06:24,040 --> 00:06:25,680 looking to start an e commerce business. 134 00:06:26,150 --> 00:06:29,690 Uh, we like the idea of a small product, which is lightweight, 135 00:06:29,690 --> 00:06:31,270 easy to ship and is... 136 00:06:31,795 --> 00:06:36,185 You know a multi purpose buy and so ChatGPT is what kind of market do you 137 00:06:36,185 --> 00:06:37,585 want to go into give us some suggestions? 138 00:06:37,585 --> 00:06:41,455 So we picked the peck market and so then it was like, well, why don't you do like 139 00:06:41,545 --> 00:06:43,605 a disposable body bag, uh, body bags? 140 00:06:44,545 --> 00:06:50,845 Laughter No, ChatGPT didn't tell us to you been watching, Matt? 141 00:06:50,846 --> 00:06:52,405 Yeah, yeah, yeah. 142 00:06:52,405 --> 00:06:56,265 Disposable doggy do bags is, um, is, is what I meant to say. 143 00:06:56,965 --> 00:06:58,815 Maybe we should do disposable body bags as well. 144 00:06:58,815 --> 00:07:00,935 I mean, that's actually starting to become a bit of a business now, but 145 00:07:00,955 --> 00:07:08,545 anyway, um, so yeah, these disposable doggy do bags, but it was like, um, 146 00:07:08,645 --> 00:07:12,005 so we took some of the ideas from chat GPT that it generated, and we'll 147 00:07:12,005 --> 00:07:13,415 talk about how we did that again. 148 00:07:13,415 --> 00:07:14,985 Some of the lessons from Max's workshop. 149 00:07:15,815 --> 00:07:19,645 We, um, uploaded that information to Midjourney and I had Midjourney 150 00:07:19,665 --> 00:07:24,305 design some branding for the company and after like two tries, it came up 151 00:07:24,305 --> 00:07:26,205 with something that was really good. 152 00:07:26,405 --> 00:07:29,175 It wasn't perfect by any stretch of the imagination, but it gave me a great 153 00:07:29,175 --> 00:07:33,395 starting point to go to our designers and say, that's what I want, sort 154 00:07:33,395 --> 00:07:35,225 of design that properly now, right? 155 00:07:35,225 --> 00:07:38,695 And it would have taken me a lot of conversation going backwards and forwards. 156 00:07:38,695 --> 00:07:41,115 And so it speeds up that whole journey. 157 00:07:41,115 --> 00:07:41,355 So. 158 00:07:41,925 --> 00:07:44,415 It's incredible what you can do now with images. 159 00:07:44,415 --> 00:07:49,035 You can take software like Alan software and Alan is what they're 160 00:07:49,035 --> 00:07:50,435 doing at Shopbox is genius. 161 00:07:50,435 --> 00:07:54,405 They're just, they're messing around with your website in real time, right? 162 00:07:54,415 --> 00:07:56,435 So they're, they're analyzing. 163 00:07:56,880 --> 00:08:00,310 Uh, very quickly, the customers come into your website, what they're doing, 164 00:08:00,310 --> 00:08:05,190 and the AI is trying to figure out as best it can what the next step 165 00:08:05,190 --> 00:08:06,820 should be in the process for you. 166 00:08:07,290 --> 00:08:09,900 And so it will adapt your website accordingly, it will show you 167 00:08:09,940 --> 00:08:12,790 products differently, it will help you through the checkout process. 168 00:08:13,270 --> 00:08:17,100 So they're doing some really interesting things with AI, and Alan is just a 169 00:08:17,100 --> 00:08:18,340 really interesting guy, isn't he? 170 00:08:18,420 --> 00:08:23,070 Uh, you know, really interesting guy, I really liked Alan, uh, and 171 00:08:23,070 --> 00:08:25,390 spoken to him a couple of times about what those guys are doing. 172 00:08:26,500 --> 00:08:26,930 Loved it. 173 00:08:26,930 --> 00:08:27,250 Loved it. 174 00:08:27,250 --> 00:08:27,590 Loved it. 175 00:08:27,600 --> 00:08:29,130 So you've got AI in that. 176 00:08:29,130 --> 00:08:31,560 You've got AI for data analysis. 177 00:08:31,760 --> 00:08:34,930 Um, you can use, uh, data. 178 00:08:35,380 --> 00:08:38,510 One of the things that Max showed us, which was super clever. 179 00:08:38,540 --> 00:08:42,180 And one of the things that really blew my mind was he showed us how you can 180 00:08:42,180 --> 00:08:51,030 take Chat GPT and have it analyze the reviews on Amazon of a product, right? 181 00:08:51,550 --> 00:08:54,160 So go back to my disposable doggie do bags. 182 00:08:55,425 --> 00:08:59,145 We found the best selling doggy doo bags on Amazon, just in 183 00:08:59,145 --> 00:09:00,755 terms of review numbers, right? 184 00:09:00,755 --> 00:09:02,205 So we were like, who's got the most reviews? 185 00:09:02,205 --> 00:09:03,085 Let's go look at those. 186 00:09:03,086 --> 00:09:04,075 30, 000 reviews. 187 00:09:04,925 --> 00:09:08,815 And so we then go to chat GPT with that data and say, Analyze these 188 00:09:08,815 --> 00:09:13,295 reviews and tell me top five things people love about this product, the 189 00:09:13,305 --> 00:09:16,645 top five things people don't like about this product that would improve it. 190 00:09:17,085 --> 00:09:17,285 Right. 191 00:09:17,315 --> 00:09:18,295 And so it goes away. 192 00:09:18,295 --> 00:09:22,215 It does the analysis and it comes back and they say people really 193 00:09:22,215 --> 00:09:23,375 like that it's biodegradable. 194 00:09:23,535 --> 00:09:27,055 People really like the fact that it's slightly bigger than normal because 195 00:09:27,055 --> 00:09:28,655 they've got bigger dogs, for example. 196 00:09:29,005 --> 00:09:30,885 And some people like the fact that it's small. 197 00:09:30,885 --> 00:09:33,085 So they like the fact you can choose two different sizes. 198 00:09:33,085 --> 00:09:36,485 People like the fact that you can choose centered or unscented. 199 00:09:36,955 --> 00:09:38,265 I don't own a dog. 200 00:09:38,325 --> 00:09:40,555 I just want to point this out, but I learned a lot about 201 00:09:40,555 --> 00:09:41,735 doggy doo doo bags this day. 202 00:09:42,245 --> 00:09:45,965 Um, and so it was like, it goes through the reviews and it tells you what, what 203 00:09:45,965 --> 00:09:47,905 people like, right, about the product. 204 00:09:48,945 --> 00:09:53,095 And then it goes through the negative, the smaller reviews, you 205 00:09:53,095 --> 00:09:54,405 know, one, two stars, three stars. 206 00:09:54,405 --> 00:09:57,095 And it goes, well, these are the reasons why people were complaining. 207 00:09:57,505 --> 00:10:00,535 And so if you wanted to improve this product, here's five things 208 00:10:00,545 --> 00:10:01,925 that you should think about doing. 209 00:10:02,225 --> 00:10:04,525 And we were like, this is utter genius. 210 00:10:05,655 --> 00:10:09,005 And so, I mean, obviously you've got to validate that data, but 211 00:10:09,005 --> 00:10:13,045 fundamentally AI now can examine data. 212 00:10:13,760 --> 00:10:18,320 And do stuff which would take me weeks to do, just in terms of 213 00:10:18,320 --> 00:10:19,720 reviews, it can do it in minutes. 214 00:10:20,350 --> 00:10:20,820 Yeah. 215 00:10:21,090 --> 00:10:23,940 And it can summarize that data and give you all kinds of insights. 216 00:10:24,360 --> 00:10:27,600 So you can have it do it on your competitors, um, reviews. 217 00:10:28,570 --> 00:10:31,660 We use AI on our own customer reviews just to see what people 218 00:10:31,660 --> 00:10:33,030 are saying about our own products. 219 00:10:33,760 --> 00:10:37,800 Um, and again, just staying on top of it with that, it's, it's really, really. 220 00:10:38,645 --> 00:10:40,585 Really remarkable, uh, some of the stuff. 221 00:10:40,585 --> 00:10:44,305 So AI is helping, yeah, it's helping e commerce across the board with 222 00:10:44,305 --> 00:10:47,655 just literally, there's nothing at the moment, I think in e commerce 223 00:10:47,655 --> 00:10:49,115 that AI is not helping with. 224 00:10:49,115 --> 00:10:50,615 So it's helping with marketing copy. 225 00:10:50,675 --> 00:10:52,735 You can use chat GPT to help you with that, right? 226 00:10:52,735 --> 00:10:54,445 Blog posts, et cetera, et cetera. 227 00:10:55,045 --> 00:10:56,305 It can help you with SEO. 228 00:10:56,305 --> 00:10:58,115 It can help you redo your website. 229 00:10:58,115 --> 00:11:01,865 So your conversion rates go up, can help you with images. 230 00:11:01,865 --> 00:11:03,635 It can help you with new product ideas. 231 00:11:03,635 --> 00:11:05,445 It can help you with cross sells upsells. 232 00:11:06,745 --> 00:11:09,755 There's not a whole lot it can't touch at the moment. 233 00:11:09,795 --> 00:11:12,455 That's not to say it's perfect, it is far from perfect. 234 00:11:12,505 --> 00:11:13,895 That's not to say it's not scary. 235 00:11:13,905 --> 00:11:16,595 It is very scary in some respects. 236 00:11:17,265 --> 00:11:19,945 Um, but it is, it doesn't seem to be going anywhere. 237 00:11:19,945 --> 00:11:24,825 And I think you can use it really well as a, you know, to 238 00:11:24,825 --> 00:11:25,965 start a whole bunch of things. 239 00:11:25,965 --> 00:11:28,975 Like I wouldn't have ChatGPT write marketing content and then 240 00:11:28,975 --> 00:11:30,355 just post that marketing content. 241 00:11:30,457 --> 00:11:34,777 so there's no area of e commerce that AI is not touching right now. 242 00:11:34,927 --> 00:11:35,607 Do you know what I mean? 243 00:11:36,417 --> 00:11:37,487 Uh, yeah, I do. 244 00:11:37,507 --> 00:11:38,577 And I think you're right. 245 00:11:39,297 --> 00:11:43,667 It seems to be opening up so many new doors for entrepreneurs, like listening 246 00:11:43,667 --> 00:11:48,467 to you talk and listening to what Max has shared on our, on the podcast as well. 247 00:11:49,067 --> 00:11:50,957 You know, there's, there's so much. 248 00:11:51,327 --> 00:11:51,487 Yeah, there is. 249 00:11:52,167 --> 00:11:53,757 Yeah, capacity out there. 250 00:11:54,797 --> 00:11:59,107 Um, he shared some philosophical perspectives on AI as well, didn't he? 251 00:12:00,277 --> 00:12:02,917 Yeah, because there is the philosophical aspect of it, isn't there? 252 00:12:02,917 --> 00:12:08,757 There's the, on one hand, you've got the real practical use of AI. 253 00:12:08,827 --> 00:12:10,797 On the other hand, there is a philosophical debate. 254 00:12:10,807 --> 00:12:13,622 You've got, um, I saw it in the press the other day. 255 00:12:13,622 --> 00:12:17,232 Was it Biden that had some, uh, conversations with some 256 00:12:17,232 --> 00:12:18,902 of the tech giants about AI? 257 00:12:18,912 --> 00:12:22,852 You've got the guy that is running ChatGPT going, I'm a little bit 258 00:12:22,852 --> 00:12:27,822 scared about where the future's going with AI, um, and what it can do. 259 00:12:29,022 --> 00:12:31,412 There's these conversations as well, right? 260 00:12:31,502 --> 00:12:34,812 Um, there's the existential aspect of AI. 261 00:12:34,842 --> 00:12:37,182 There's the moral aspect of AI. 262 00:12:37,192 --> 00:12:41,682 If I get AI to do data analysis, does that take the job away from somebody over here? 263 00:12:42,442 --> 00:12:46,792 And I think there are some arguments, um, that are genuinely 264 00:12:46,822 --> 00:12:48,092 good and genuinely reasonable. 265 00:12:48,112 --> 00:12:49,982 Max did bring these out and some which aren't. 266 00:12:49,982 --> 00:12:52,912 And I think what we can't be, is we can't be scared of AI at the moment. 267 00:12:53,992 --> 00:12:56,662 Um, and I think we have to learn what it means for our business. 268 00:12:56,662 --> 00:13:00,637 I think if you're in an industry, I was talking to Josh, um, Uh, one of 269 00:13:00,637 --> 00:13:04,137 our designers the other day, he's, he's, he's gone full time freelance, 270 00:13:04,167 --> 00:13:09,097 absolute legend, Josh, and, um, he's gone full time freelance in an 271 00:13:09,097 --> 00:13:13,167 industry where AI is actually starting to have some serious inroads, right? 272 00:13:13,167 --> 00:13:17,467 So he takes something like graphic design and AI is having an impact there. 273 00:13:18,317 --> 00:13:22,397 And what does the future look like in an industry where AI is 274 00:13:22,397 --> 00:13:23,937 having an impact for him, you know? 275 00:13:24,457 --> 00:13:25,047 And. 276 00:13:25,907 --> 00:13:27,267 No one really knows, do they? 277 00:13:27,267 --> 00:13:30,417 No one really knows where it's going to go to, but what I can tell you is 278 00:13:30,417 --> 00:13:34,767 that for me, the graphic designers that understand that AI is here and that 279 00:13:34,777 --> 00:13:38,237 they, how to use it to help them and how they can use it to help clients. 280 00:13:39,482 --> 00:13:41,602 Um, is, is going to be good. 281 00:13:42,022 --> 00:13:46,512 I think AI will get rid of all the mediocre designers because why do 282 00:13:46,512 --> 00:13:47,902 I need a mediocre designer anymore? 283 00:13:47,902 --> 00:13:50,162 I think I can just use AI to generate stuff. 284 00:13:50,782 --> 00:13:55,662 Um, and it will make the good designers really, really good. 285 00:13:55,902 --> 00:13:57,492 Uh, is I think what will happen. 286 00:13:57,492 --> 00:13:59,892 And so, um, I think it'll just change the way. 287 00:14:00,487 --> 00:14:03,037 Things work and it'll change how we work a bit like when the telephone was 288 00:14:03,037 --> 00:14:04,997 invented, it changed how we worked, right? 289 00:14:04,997 --> 00:14:06,337 And how we worked as a nation. 290 00:14:06,997 --> 00:14:10,087 Um, and I think this AI is going to have that sort of effect. 291 00:14:10,087 --> 00:14:12,287 This is going to have the same effect that the internet had on us. 292 00:14:12,287 --> 00:14:14,237 It's going to change a few things, some things we're not going to 293 00:14:14,257 --> 00:14:19,007 like, but I think we're going to have to rethink our way around it. 294 00:14:19,017 --> 00:14:20,827 And I think it will create new opportunities. 295 00:14:21,437 --> 00:14:24,677 But there is, of course, this existential threat where AI is concerned. 296 00:14:25,047 --> 00:14:30,197 And I think if Biden is talking to the head of chat GPT about this. 297 00:14:30,947 --> 00:14:34,317 I think it's probably quite genuine, you know, and we should, we should 298 00:14:34,317 --> 00:14:35,677 not be flippant about it in some way. 299 00:14:37,437 --> 00:14:41,147 Yeah, it's really interesting what's happening and where everything's heading. 300 00:14:42,207 --> 00:14:44,757 Yeah, it'd be good to keep an eye on this space, right? 301 00:14:44,867 --> 00:14:45,647 Get some more guests. 302 00:14:47,227 --> 00:14:48,457 Yeah, I don't think it's going away. 303 00:14:48,567 --> 00:14:52,137 Yeah, I just don't think it's going to go away anytime soon. 304 00:14:52,137 --> 00:14:55,257 And I think we will definitely be having more people talking about it. 305 00:14:55,267 --> 00:14:56,677 Some people are embracing it. 306 00:14:57,152 --> 00:15:01,462 Um, wholeheartedly, you know, you think again, like Alan at, um, Shopbox AI, 307 00:15:01,462 --> 00:15:03,762 just building a whole platform around AI. 308 00:15:04,182 --> 00:15:06,142 Some people are a little bit standoffish about it. 309 00:15:06,822 --> 00:15:10,182 Um, I think you've got people like me that kind of go, I want to use it for 310 00:15:10,182 --> 00:15:13,772 this bit of my life over here, but this bit over here, I'm just, I'm not quite 311 00:15:13,772 --> 00:15:17,622 sure right now, if I'm honest with you, um, I can cope with this, but no further. 312 00:15:17,872 --> 00:15:22,692 Um, and I, you know, you have boundaries with, with AI, but, um, yeah, the, some 313 00:15:22,692 --> 00:15:26,062 of the stuff that comes out like the deep fake stuff, super scary, you know, 314 00:15:26,522 --> 00:15:30,102 you could take, I'm not suggesting any of you do this, dear listeners, but I 315 00:15:30,152 --> 00:15:31,332 know for, well, you could easily do it. 316 00:15:31,352 --> 00:15:33,562 You could take a podcast where I've talked for 20 minutes and all 317 00:15:33,562 --> 00:15:34,452 of a sudden you've got my voice. 318 00:15:34,522 --> 00:15:34,612 Hmm. 319 00:15:35,492 --> 00:15:37,712 And you can have AI sound exactly like me. 320 00:15:37,712 --> 00:15:40,232 You could do your own version of the e Hi. 321 00:15:40,232 --> 00:15:43,802 This is the e-commerce podcast with Matt Edmundson ai. 322 00:15:44,222 --> 00:15:45,332 And how is that different? 323 00:15:45,482 --> 00:15:47,072 I mean, it's, it's an interesting one, isn't it? 324 00:15:47,072 --> 00:15:50,322 So, um, some of that's a little bit scary to see where it goes. 325 00:15:50,322 --> 00:15:50,412 Mm-hmm. 326 00:15:50,412 --> 00:15:56,142 But I, I, I must admit, I'm quite enjoying, uh, I find AI quite exciting 327 00:15:56,142 --> 00:15:59,082 at the moment and all the different possibilities of things that you can do. 328 00:15:59,762 --> 00:16:01,502 Just some of the things I was playing around with last night. 329 00:16:01,502 --> 00:16:04,682 It was just, just mind blowing, mind blowing. 330 00:16:05,452 --> 00:16:05,932 For sure, 331 00:16:06,312 --> 00:16:06,792 for sure. 332 00:16:08,882 --> 00:16:13,412 All right, I think, um, I think we've, we've hit everything we wanted to on 333 00:16:13,492 --> 00:16:17,412 Max's workshop, unless there's something else that you wanted to talk about that 334 00:16:17,572 --> 00:16:17,862 stood out? 335 00:16:18,642 --> 00:16:20,622 No, I, there's a lot stood out. 336 00:16:20,622 --> 00:16:21,942 Like I say, totally blew my mind. 337 00:16:21,942 --> 00:16:23,402 Sent me off on a rabbit trail. 338 00:16:23,817 --> 00:16:27,587 Which has, which has caused me to learn a lot about AI. 339 00:16:27,907 --> 00:16:31,467 Um, and it was, I'm so grateful to Max for coming on and doing that 340 00:16:31,467 --> 00:16:32,797 workshop and getting me started. 341 00:16:32,797 --> 00:16:33,677 It was super helpful. 342 00:16:34,447 --> 00:16:36,957 Um, and it's had a big impact, I think, on what we're doing. 343 00:16:36,957 --> 00:16:39,877 So yeah, have a play around with it and see where you go. 344 00:16:39,927 --> 00:16:42,947 And of course, if you want to find out any more about e commerce cohort, you 345 00:16:42,947 --> 00:16:44,237 can check it out at ecommercecohorts. 346 00:16:46,877 --> 00:16:47,397 com. 347 00:16:47,667 --> 00:16:48,977 There's all kinds of information on there. 348 00:16:48,977 --> 00:16:51,657 If you're in e commerce and you fancy come along to a mastermind, where 349 00:16:51,667 --> 00:16:55,707 expert workshops are delivered and you kind of figure out how in the 350 00:16:55,707 --> 00:16:59,527 world does this going to help my business come along, come join us. 351 00:16:59,527 --> 00:17:01,157 It'd be great to see you come join the community. 352 00:17:01,157 --> 00:17:02,507 We'd love to have you as part of it. 353 00:17:03,112 --> 00:17:06,172 Um, but yeah, that's e commerce cohort, ecommercecohort. 354 00:17:06,242 --> 00:17:07,722 com, check it out, all one word. 355 00:17:07,852 --> 00:17:09,792 I think that's the plug over and done with, isn't it? 356 00:17:10,222 --> 00:17:11,152 Yeah, it is. 357 00:17:11,152 --> 00:17:11,642 It is. 358 00:17:11,812 --> 00:17:15,582 Okay, so I'm going to do this then, uh, let me press this button here. 359 00:17:17,072 --> 00:17:18,022 That's the music. 360 00:17:18,042 --> 00:17:18,792 That's the cue. 361 00:17:18,802 --> 00:17:19,252 Oh, yes. 362 00:17:19,302 --> 00:17:23,092 Thank you so much for joining us, uh, wherever you are in the world. 363 00:17:23,392 --> 00:17:26,682 All that's left for me to say on this final August episode, normal services 364 00:17:26,682 --> 00:17:30,192 resumed by the way, next week, uh, all that's left for me to say is 365 00:17:30,192 --> 00:17:31,572 thank you so much for joining us. 366 00:17:31,642 --> 00:17:32,362 And of course. 367 00:17:32,782 --> 00:17:35,062 If no one's told you yet today, let me be the first person 368 00:17:35,062 --> 00:17:36,882 to tell you, you are awesome. 369 00:17:37,052 --> 00:17:37,462 Yes, you are. 370 00:17:37,562 --> 00:17:38,232 Created awesome. 371 00:17:38,612 --> 00:17:39,982 It's just a burden you have to bear. 372 00:17:40,042 --> 00:17:41,082 Sadaf has to bear it. 373 00:17:41,472 --> 00:17:42,262 I have to bear it. 374 00:17:42,842 --> 00:17:43,772 You've got to bear it as well. 375 00:17:44,212 --> 00:17:44,962 That's it from me. 376 00:17:44,962 --> 00:17:46,182 That's it from Sadaf. 377 00:17:46,222 --> 00:17:48,042 Have a fantastic rest of your August. 378 00:17:48,382 --> 00:17:49,262 I'll see you next week. 379 00:17:49,472 --> 00:17:49,732 Bye for now.