1 00:00:01,590 --> 00:00:04,680 Gift biz unwrapped episode 59. 2 00:00:05,000 --> 00:00:08,600 We are now in a licensing agreement with Paula. 3 00:00:09,680 --> 00:00:11,150 Hi, this is John Lee, 4 00:00:11,150 --> 00:00:13,310 Dumas of entrepreneur on fire, 5 00:00:13,310 --> 00:00:15,860 and you're listening to the gift of biz unwrapped. 6 00:00:15,860 --> 00:00:20,690 And now it's time to light it up. 7 00:00:20,690 --> 00:00:22,250 Welcome to gift biz, 8 00:00:22,340 --> 00:00:26,240 unwrapped your source for industry specific insights and advice to develop 9 00:00:26,240 --> 00:00:27,920 and grow your business. 10 00:00:27,920 --> 00:00:29,150 And now here's your host, 11 00:00:29,330 --> 00:00:30,350 Sue Monheit. 12 00:00:31,400 --> 00:00:31,850 Hi there. 13 00:00:32,000 --> 00:00:35,420 It's Sue and welcome to the gift biz unwrapped podcast. 14 00:00:35,810 --> 00:00:38,700 Whether you own a brick and mortar shop sell online or 15 00:00:38,700 --> 00:00:40,130 are just getting started, 16 00:00:40,250 --> 00:00:43,670 you'll discover new insight to gain traction and to grow your 17 00:00:43,670 --> 00:00:47,780 business. And today I am thrilled to introduce all of you 18 00:00:47,780 --> 00:00:49,550 to Sandy Sandler. 19 00:00:49,880 --> 00:00:53,780 Sandy is a marketing expert and a creator of the worldwide 20 00:00:53,810 --> 00:00:55,430 best selling product. 21 00:00:55,670 --> 00:00:59,060 The boat DABRA the boat DABRA is a crafting tool that 22 00:00:59,060 --> 00:01:03,740 helps people make professional hand tide bows for products and supplies 23 00:01:03,770 --> 00:01:09,200 are designed to transform the creatively challenged into creative bros in 24 00:01:09,200 --> 00:01:10,700 Sandy's own words. 25 00:01:11,210 --> 00:01:13,970 The best way to be successful in business is to remain 26 00:01:14,030 --> 00:01:15,890 persistent, be unique, 27 00:01:16,340 --> 00:01:17,930 explore new markets, 28 00:01:18,200 --> 00:01:19,370 expand your network. 29 00:01:19,670 --> 00:01:21,560 And perhaps most importantly, 30 00:01:21,830 --> 00:01:23,090 never give up. 31 00:01:23,720 --> 00:01:25,640 If you're willing to do what others are not, 32 00:01:25,730 --> 00:01:29,360 you're that much closer to achieving your goal. 33 00:01:29,900 --> 00:01:31,460 I love that Sandy, 34 00:01:31,490 --> 00:01:32,570 welcome to the show. 35 00:01:33,050 --> 00:01:33,500 Thank you, 36 00:01:33,500 --> 00:01:35,780 Sue. I am so excited to be here. 37 00:01:36,380 --> 00:01:39,590 I like to start off our conversation by our listeners getting 38 00:01:39,620 --> 00:01:43,130 a little bit of an indirect view into what you're all 39 00:01:43,130 --> 00:01:44,060 about Sandy. 40 00:01:44,360 --> 00:01:48,110 And I do that by having you describe your motivational candle, 41 00:01:48,710 --> 00:01:51,560 the light shines on you while you share your stories, 42 00:01:51,560 --> 00:01:52,700 your experiences, 43 00:01:52,730 --> 00:01:55,100 and we all can not wait to hear more about the 44 00:01:55,100 --> 00:01:56,330 creation of the boat. 45 00:01:56,330 --> 00:01:58,670 DABRA so are you ready to light it up? 46 00:01:59,240 --> 00:02:01,010 Absolutely wonderful. 47 00:02:01,220 --> 00:02:03,590 Okay. This motivational candle of yours, 48 00:02:03,830 --> 00:02:04,730 what color is it? 49 00:02:04,730 --> 00:02:06,350 And what would be the quote on that candle? 50 00:02:07,020 --> 00:02:10,640 Well, it's actually marbled it's blue and white. 51 00:02:11,180 --> 00:02:13,490 And the reason that I say blue and white is because 52 00:02:13,490 --> 00:02:13,880 to me, 53 00:02:13,880 --> 00:02:15,140 blue is limitless. 54 00:02:15,170 --> 00:02:17,270 It's the ocean and the sky, 55 00:02:17,720 --> 00:02:20,240 and it just has no boundaries. 56 00:02:20,780 --> 00:02:23,660 And white is pure and honest, 57 00:02:23,750 --> 00:02:27,080 and it's important to always have integrity in everything that we 58 00:02:27,080 --> 00:02:29,600 do. So I love the combination of both. 59 00:02:30,320 --> 00:02:33,860 And my quote is from Napoleon Hill, 60 00:02:34,280 --> 00:02:38,630 which is our only limitations are those we set up in 61 00:02:38,630 --> 00:02:39,620 our own minds. 62 00:02:40,580 --> 00:02:43,760 And I can probably guess why you love that quote, 63 00:02:43,760 --> 00:02:46,640 my guess is that you don't have many limitations, 64 00:02:46,820 --> 00:02:47,600 legal ones. 65 00:02:48,200 --> 00:02:51,470 Exactly. Definitely need that caveat. 66 00:02:52,150 --> 00:02:55,100 You think and refer back to that quote often being an 67 00:02:55,100 --> 00:02:56,990 entrepreneur. Yes, 68 00:02:57,020 --> 00:03:00,130 definitely. Especially when you have a day go, 69 00:03:00,130 --> 00:03:01,450 cause we all have them. 70 00:03:01,720 --> 00:03:03,280 We kind of have to sit back and go, 71 00:03:03,550 --> 00:03:07,270 okay, but it's going to get better and you sort of 72 00:03:07,270 --> 00:03:10,030 pick yourself up and just keep going forward. 73 00:03:10,380 --> 00:03:12,810 You ever have those days where I know I do. 74 00:03:13,050 --> 00:03:13,380 It's like, 75 00:03:13,410 --> 00:03:15,030 I'll be at night after a rough day. 76 00:03:15,030 --> 00:03:15,540 And it's like, 77 00:03:15,570 --> 00:03:19,260 why did I ever get started doing this? 78 00:03:19,710 --> 00:03:20,040 You know? 79 00:03:20,040 --> 00:03:22,140 And then you go to sleep and then in the morning 80 00:03:22,230 --> 00:03:24,630 you get up and you're all excited and just ready to 81 00:03:24,630 --> 00:03:25,290 go again. 82 00:03:25,530 --> 00:03:27,330 That's why mornings are great. 83 00:03:29,760 --> 00:03:29,910 You know, 84 00:03:29,910 --> 00:03:31,110 you kind of sleep on it, 85 00:03:31,110 --> 00:03:32,970 you wake up and it's wow. 86 00:03:33,240 --> 00:03:34,710 Why wasn't even upset about that. 87 00:03:35,430 --> 00:03:36,000 You're right. 88 00:03:36,000 --> 00:03:39,060 And I think we all need the encouragement and mostly the 89 00:03:39,060 --> 00:03:41,640 knowledge that all of us go through that from time to 90 00:03:41,640 --> 00:03:43,320 time. So when you're in that zone, 91 00:03:43,350 --> 00:03:46,320 just know that's part of the gig we all signed up 92 00:03:46,320 --> 00:03:46,980 for, right? 93 00:03:47,910 --> 00:03:48,930 Yeah. Absolutely. 94 00:03:49,120 --> 00:03:51,510 Friend of mine said something years ago to me, 95 00:03:51,600 --> 00:03:51,960 he said, 96 00:03:51,960 --> 00:03:52,080 you know, 97 00:03:52,080 --> 00:03:54,480 if you take all of your problems and you throw them 98 00:03:54,480 --> 00:03:55,620 in a hat with everybody, 99 00:03:55,620 --> 00:03:58,110 else's, you're going to reach right in and take your own 100 00:03:58,110 --> 00:03:58,500 out again. 101 00:03:59,130 --> 00:04:00,030 Yeah, I agree. 102 00:04:00,030 --> 00:04:00,870 I think you're right. 103 00:04:02,160 --> 00:04:02,610 All right. 104 00:04:02,880 --> 00:04:06,120 I am not going to leave people in suspense any longer. 105 00:04:06,150 --> 00:04:09,840 I am so excited to hear the whole story about Bo 106 00:04:09,840 --> 00:04:12,690 DABRA. Any of you who don't know what it is. 107 00:04:12,960 --> 00:04:14,760 If you're near a computer or later, 108 00:04:14,760 --> 00:04:17,940 you've got to jump over onto the website and see what 109 00:04:17,940 --> 00:04:19,410 this product is all about. 110 00:04:19,680 --> 00:04:21,090 It is phenomenal. 111 00:04:21,090 --> 00:04:24,030 And anyone who's already in the gift basket business or gifting 112 00:04:24,030 --> 00:04:27,540 making bows of any sort is probably well aware of the 113 00:04:27,540 --> 00:04:28,710 product already. 114 00:04:28,920 --> 00:04:29,880 Let's talk Sandy. 115 00:04:29,940 --> 00:04:30,390 I mean, 116 00:04:30,480 --> 00:04:31,920 it never used to exist. 117 00:04:31,920 --> 00:04:34,260 And now it does take us back to the beginning and 118 00:04:34,260 --> 00:04:35,020 let's talk through what, 119 00:04:35,730 --> 00:04:39,090 Well, pretty much I had a corporate gift business and I 120 00:04:39,270 --> 00:04:42,570 was successful and I couldn't make bows. 121 00:04:43,140 --> 00:04:46,410 And I had to this wonderful gay couple and they were 122 00:04:46,410 --> 00:04:48,060 amazing and really creative. 123 00:04:48,060 --> 00:04:49,890 And they would make all my bows for me. 124 00:04:50,040 --> 00:04:53,640 And I also lectured at the gift shows and talk to 125 00:04:53,640 --> 00:04:56,430 people about how to grow their gift business into a corporate 126 00:04:56,430 --> 00:04:57,060 gift business. 127 00:04:57,300 --> 00:04:59,580 And one of the things I noticed was all of the, 128 00:04:59,580 --> 00:05:03,270 how to make a boat seminars were always standing room only, 129 00:05:03,300 --> 00:05:04,950 and nobody could make a boat when they walked out. 130 00:05:05,210 --> 00:05:08,250 So I started buying all the tools to make a bow 131 00:05:08,250 --> 00:05:09,450 and none of them worked. 132 00:05:09,720 --> 00:05:12,660 And I don't know if you knew all sorts of packaging, 133 00:05:12,660 --> 00:05:13,740 penny or Rosemary. 134 00:05:14,400 --> 00:05:16,380 And I spoke with them and we said, 135 00:05:16,380 --> 00:05:16,860 well, gosh, 136 00:05:16,860 --> 00:05:19,500 what if we made a Beaumont Kerr that actually worked? 137 00:05:19,770 --> 00:05:24,990 And so I went and hired a design engineer and I 138 00:05:24,990 --> 00:05:26,940 showed him how to make a bow. 139 00:05:27,120 --> 00:05:28,620 And we got videos. 140 00:05:28,620 --> 00:05:33,300 And basically we put together the bow Deborah and was amazing 141 00:05:33,300 --> 00:05:35,760 because I worked with some incredibly creative people. 142 00:05:35,910 --> 00:05:37,230 And over the years, 143 00:05:37,500 --> 00:05:40,620 they've shown me ways to use bow DABRA that I never 144 00:05:40,620 --> 00:05:41,520 even would have dreamed up, 145 00:05:41,760 --> 00:05:42,990 but that was how it started. 146 00:05:43,500 --> 00:05:46,050 Wait, let's get back to this design engineer. 147 00:05:46,080 --> 00:05:47,340 How did you know that? 148 00:05:47,340 --> 00:05:48,840 That was what you should do? 149 00:05:48,930 --> 00:05:50,460 So you were it didn't all of a sudden, 150 00:05:51,030 --> 00:05:55,020 imagine this product you had observed and recognized the need. 151 00:05:55,140 --> 00:05:56,580 Exactly. I didn't even know. 152 00:05:56,580 --> 00:05:58,370 There was such thing as a design engineer. 153 00:05:58,640 --> 00:05:59,990 How did you get to that point? 154 00:05:59,990 --> 00:06:01,610 And then how did you research and find something? 155 00:06:02,110 --> 00:06:03,370 I did a lot of research. 156 00:06:03,370 --> 00:06:04,420 I spoke to people, 157 00:06:04,420 --> 00:06:05,860 I went to companies, 158 00:06:05,860 --> 00:06:07,510 basically it was through word of mouth. 159 00:06:07,630 --> 00:06:09,160 I went to a lot of different people. 160 00:06:09,280 --> 00:06:10,810 I went through the Thomas register. 161 00:06:10,840 --> 00:06:13,900 Cause back then you didn't really have the internet like you 162 00:06:13,900 --> 00:06:14,500 do today. 163 00:06:14,800 --> 00:06:16,270 Now you can kind of go Google it. 164 00:06:16,570 --> 00:06:18,790 But at the time I just had to do a lot 165 00:06:18,790 --> 00:06:21,910 of research and I found someone and spoke to him. 166 00:06:21,910 --> 00:06:23,560 And a lot of it was just luck. 167 00:06:24,160 --> 00:06:25,240 Let's frame it in time. 168 00:06:25,240 --> 00:06:27,100 How long has the Bo DABRA been available? 169 00:06:27,610 --> 00:06:28,900 This was back in about, 170 00:06:28,930 --> 00:06:29,920 I started working on it. 171 00:06:29,920 --> 00:06:31,270 It was probably back in 98. 172 00:06:31,750 --> 00:06:32,020 All right. 173 00:06:32,020 --> 00:06:32,470 So, Oh, 174 00:06:32,470 --> 00:06:34,600 going on 20 years almost. 175 00:06:34,720 --> 00:06:35,890 Almost. Yeah. 176 00:06:36,280 --> 00:06:36,610 All right. 177 00:06:36,610 --> 00:06:41,710 So you created the product super cool and no surprise. 178 00:06:41,770 --> 00:06:45,100 And I will relate back to not just a regular blue 179 00:06:45,100 --> 00:06:45,820 or white candle, 180 00:06:45,820 --> 00:06:47,170 but a marbled candle. 181 00:06:49,300 --> 00:06:51,190 Same thing with the bow DABRA for you. 182 00:06:51,190 --> 00:06:51,730 Right? I mean, 183 00:06:51,730 --> 00:06:54,670 it was customers who are so creative because that's the field 184 00:06:54,700 --> 00:06:58,090 that we're in finding all of these new and exciting ways 185 00:06:58,090 --> 00:06:58,600 to use. 186 00:06:58,600 --> 00:07:01,180 What really is a very simple product, 187 00:07:01,180 --> 00:07:03,430 but so helpful and so useful. 188 00:07:03,970 --> 00:07:06,700 Yeah. And that was one of the things that I found 189 00:07:06,700 --> 00:07:09,190 about the Bo DABRA and I've always said this to retailers 190 00:07:09,340 --> 00:07:12,880 is the bow DABRA is your razor and everything else in 191 00:07:12,880 --> 00:07:13,480 your store? 192 00:07:13,510 --> 00:07:14,290 Well, not everything, 193 00:07:14,290 --> 00:07:17,230 but your ribbon and your pics and all of that are 194 00:07:17,230 --> 00:07:18,250 your razorblades. 195 00:07:18,670 --> 00:07:21,640 So you only have to buy one bow DABRA unfortunately they 196 00:07:21,640 --> 00:07:22,630 last forever. 197 00:07:22,660 --> 00:07:23,950 So, you know, 198 00:07:23,950 --> 00:07:24,700 once you buy one, 199 00:07:24,700 --> 00:07:26,050 you pretty much have it for life, 200 00:07:26,320 --> 00:07:28,210 but you're going to go through, 201 00:07:28,420 --> 00:07:28,600 you know, 202 00:07:28,600 --> 00:07:29,560 if they're in a gift store, 203 00:07:29,590 --> 00:07:30,520 you sell ribbon, 204 00:07:30,520 --> 00:07:32,170 you're going to go through a lot of ribbon and a 205 00:07:32,170 --> 00:07:32,920 lot of picks, 206 00:07:33,100 --> 00:07:35,320 especially if you show your customers how to use it. 207 00:07:35,740 --> 00:07:37,030 Plus as your business grows, 208 00:07:37,030 --> 00:07:38,230 you'll have more employees. 209 00:07:38,230 --> 00:07:39,520 They're all going to be needing one, 210 00:07:39,520 --> 00:07:40,780 if they're all doing bows. 211 00:07:40,780 --> 00:07:42,970 So exactly we'll sales on that, 212 00:07:43,120 --> 00:07:43,570 but okay, 213 00:07:43,690 --> 00:07:44,710 let's back it up again. 214 00:07:44,710 --> 00:07:45,550 One more time. 215 00:07:45,940 --> 00:07:47,530 You've made the product now, 216 00:07:47,740 --> 00:07:50,350 how did you go about showing it to the world? 217 00:07:51,070 --> 00:07:52,330 There were a couple of ways. 218 00:07:52,360 --> 00:07:57,850 One is what I found is like the obvious customer is 219 00:07:58,180 --> 00:07:59,440 a person that's using ribbit. 220 00:08:00,130 --> 00:08:04,300 So what I did is I went to ribbon companies and 221 00:08:04,330 --> 00:08:07,210 I partnered with ribbon companies at trade shows. 222 00:08:07,210 --> 00:08:08,140 Cause I said to them, 223 00:08:08,320 --> 00:08:09,520 if I'm in your booth, 224 00:08:09,520 --> 00:08:12,490 I'm going to attract attention to your booth and just let 225 00:08:12,490 --> 00:08:14,830 me use your ribbon because if I'm using your ribbon, 226 00:08:14,830 --> 00:08:16,120 I'm going to sell your ribbon. 227 00:08:16,420 --> 00:08:18,190 And then that's going to show my bow DABRA. 228 00:08:18,190 --> 00:08:20,770 So I'm basically working for you for free and your booth, 229 00:08:20,800 --> 00:08:22,060 but you're giving me space. 230 00:08:22,210 --> 00:08:25,330 And so that was how I started to introduce it because 231 00:08:25,360 --> 00:08:25,540 I mean, 232 00:08:25,540 --> 00:08:27,220 I didn't have the money to go to all of the 233 00:08:27,220 --> 00:08:27,640 gift shows. 234 00:08:27,640 --> 00:08:29,830 Right. So you would go into the booth kind of as 235 00:08:29,830 --> 00:08:31,900 an employee of their company showing yours. 236 00:08:32,440 --> 00:08:34,120 And then did you give them like a spinoff of the 237 00:08:34,120 --> 00:08:36,790 sales from the show or something to reimburse them? 238 00:08:36,970 --> 00:08:38,470 Well, I would sell their ribbon, 239 00:08:38,590 --> 00:08:41,620 right? Because by using their ribbon in the boat DABRA and 240 00:08:41,620 --> 00:08:43,240 one of the things that I would ask them is I 241 00:08:43,240 --> 00:08:43,510 would say, 242 00:08:43,510 --> 00:08:45,220 okay, what ribbon do you want me to sell? 243 00:08:45,610 --> 00:08:49,180 And I would use that ribbon in my demos because I 244 00:08:49,180 --> 00:08:49,600 know that, 245 00:08:49,600 --> 00:08:49,900 you know, 246 00:08:49,900 --> 00:08:53,530 this from your years in business is if you're using a 247 00:08:53,530 --> 00:08:56,100 product, then the people see you use it. 248 00:08:56,130 --> 00:08:57,550 That's going to be what they bought. 249 00:08:58,110 --> 00:09:00,060 And I would mix and match ribbons. 250 00:09:00,060 --> 00:09:03,540 I learned in Europe how to mix and match different patterns 251 00:09:03,540 --> 00:09:07,080 of ribbon that I would have never thought to do before. 252 00:09:07,520 --> 00:09:09,620 Interesting give biz listeners, 253 00:09:09,620 --> 00:09:11,210 I want to point something out here. 254 00:09:11,210 --> 00:09:13,850 A couple of episodes ago on gift biz unwrapped, 255 00:09:13,850 --> 00:09:17,510 we talked about power partners that was with Julie show. 256 00:09:17,510 --> 00:09:19,700 It's actually titled power clusters. 257 00:09:20,060 --> 00:09:24,050 That is exactly what Sandy did here because she partnered with 258 00:09:24,080 --> 00:09:25,520 ribbon companies. 259 00:09:25,610 --> 00:09:27,320 So it's a similar audience, 260 00:09:27,320 --> 00:09:29,600 right? And so she partnered with them, 261 00:09:29,630 --> 00:09:32,210 put herself in their space at shows. 262 00:09:32,390 --> 00:09:33,650 They weren't competitors. 263 00:09:33,650 --> 00:09:34,790 They were complimentary. 264 00:09:34,790 --> 00:09:36,410 So there were power partners. 265 00:09:36,590 --> 00:09:38,060 And that's how she got the boat. 266 00:09:38,060 --> 00:09:39,350 DABRA name out to the world. 267 00:09:39,890 --> 00:09:41,390 Exactly. That was how I started. 268 00:09:41,810 --> 00:09:43,160 Okay. And so then from there, 269 00:09:43,400 --> 00:09:44,300 well, from there, 270 00:09:44,630 --> 00:09:45,920 it's just kind of a funny story. 271 00:09:46,100 --> 00:09:46,880 Two things happened. 272 00:09:46,910 --> 00:09:48,890 I was at the hobby and craft show with one of 273 00:09:48,890 --> 00:09:52,310 the ribbon companies and the buyer from Michael's came to our 274 00:09:52,310 --> 00:09:55,880 booth and she said that this was the best product she 275 00:09:55,880 --> 00:09:56,870 saw at the whole show. 276 00:09:57,440 --> 00:09:59,230 I was beyond ecstatic. 277 00:09:59,240 --> 00:09:59,660 I'm thinking, 278 00:09:59,690 --> 00:10:00,200 Oh my God, 279 00:10:00,200 --> 00:10:00,710 this is great. 280 00:10:00,710 --> 00:10:01,790 We're going to get into Michael's. 281 00:10:02,090 --> 00:10:03,500 Well, a couple of weeks later, 282 00:10:03,500 --> 00:10:05,900 the rep went and saw Michaels and I'm like, 283 00:10:05,930 --> 00:10:07,310 well, why didn't they buy it? 284 00:10:07,370 --> 00:10:07,730 And he said, 285 00:10:07,730 --> 00:10:09,560 well, they already have a bowmaker I'm like, 286 00:10:09,590 --> 00:10:10,730 but it doesn't work. 287 00:10:10,730 --> 00:10:11,030 He said, 288 00:10:11,030 --> 00:10:12,290 yeah, but it sells. 289 00:10:12,890 --> 00:10:14,690 And I'm pulling my hair out and like, 290 00:10:14,720 --> 00:10:16,430 I cannot believe this. 291 00:10:16,970 --> 00:10:18,590 And then at the same time, 292 00:10:18,710 --> 00:10:20,120 the rep came to me and said, 293 00:10:20,180 --> 00:10:21,500 okay, Kmart's interested. 294 00:10:21,680 --> 00:10:23,480 But they want you to take the video out of the 295 00:10:23,480 --> 00:10:26,510 box. And if anybody's seen the Madame, 296 00:10:26,510 --> 00:10:29,060 bruh, it looks like a bale cover or a bookend. 297 00:10:29,210 --> 00:10:29,570 I mean, 298 00:10:29,600 --> 00:10:31,610 there is no way you can know how to use this 299 00:10:31,640 --> 00:10:33,590 product. If you don't see the video. 300 00:10:33,920 --> 00:10:35,030 And especially at that time, 301 00:10:35,030 --> 00:10:37,190 The internet wasn't really viable yet. 302 00:10:37,640 --> 00:10:39,140 It wasn't viable at all. 303 00:10:39,230 --> 00:10:42,170 Now we have a ton of videos on YouTube at Bo 304 00:10:42,170 --> 00:10:44,360 DABRA today and also on our blog, 305 00:10:44,390 --> 00:10:45,230 but Deborah blog. 306 00:10:45,500 --> 00:10:46,640 But before that, 307 00:10:46,670 --> 00:10:47,510 we didn't have it. 308 00:10:47,810 --> 00:10:49,910 So if you didn't have a video, 309 00:10:50,000 --> 00:10:51,710 you wouldn't know how the product worked. 310 00:10:52,010 --> 00:10:52,850 So I said, 311 00:10:52,850 --> 00:10:53,780 no, we, 312 00:10:53,840 --> 00:10:55,940 as much as I would love to have Kmart carry our 313 00:10:55,940 --> 00:10:58,520 product, I'm not going to sell it because everything's going to 314 00:10:58,520 --> 00:10:59,060 be returned. 315 00:10:59,060 --> 00:11:01,970 Right. So I turned down that order and I said, 316 00:11:02,120 --> 00:11:04,160 and my background is international business. 317 00:11:04,400 --> 00:11:05,090 So I said, 318 00:11:05,150 --> 00:11:08,240 okay, forget the United States in Europe, 319 00:11:08,240 --> 00:11:12,440 a woman would rather have a little EDBD perfect diamond than 320 00:11:12,440 --> 00:11:14,630 a three carat with a flaw. 321 00:11:14,780 --> 00:11:17,570 They care about whether things work. 322 00:11:17,570 --> 00:11:18,080 So I said, 323 00:11:18,080 --> 00:11:19,010 all right, 324 00:11:19,100 --> 00:11:22,520 I'm marching off to Europe and I'm going to find a 325 00:11:22,520 --> 00:11:23,120 company there. 326 00:11:23,120 --> 00:11:25,790 So I flew over to Christmas world, 327 00:11:25,790 --> 00:11:28,250 which is a huge trade show in Frankfurt. 328 00:11:28,640 --> 00:11:31,190 And I went and met with like, 329 00:11:31,190 --> 00:11:34,250 I went to every ribbon company and like found your ribbon 330 00:11:34,250 --> 00:11:35,150 company there. 331 00:11:35,360 --> 00:11:38,900 And I convinced them to let me come and be in 332 00:11:38,900 --> 00:11:40,820 their booth at the craft show, 333 00:11:40,820 --> 00:11:44,690 which was in Holland or the Netherlands a couple of months 334 00:11:44,690 --> 00:11:48,860 later. And the deal was that I would demo and that 335 00:11:48,860 --> 00:11:52,400 I would demo every other hour and that their person would 336 00:11:52,400 --> 00:11:54,880 demo regular boats every other hour. 337 00:11:55,300 --> 00:11:56,170 Any sales I got, 338 00:11:56,170 --> 00:11:57,430 they would allow me to take, 339 00:11:57,430 --> 00:11:59,350 because I was going to bring traffic into their booth. 340 00:11:59,560 --> 00:12:04,420 Well, once we started showing Bo we had a corner booth, 341 00:12:04,420 --> 00:12:06,520 so we had two tables set up with three seats in 342 00:12:06,520 --> 00:12:07,150 each table. 343 00:12:07,420 --> 00:12:09,550 Once the traffic started coming back, 344 00:12:09,640 --> 00:12:11,020 we never made boats by hand. 345 00:12:11,050 --> 00:12:14,230 We only just do the bow DABRA and it was nonstop 346 00:12:14,230 --> 00:12:16,210 from nine to six every single day. 347 00:12:16,480 --> 00:12:18,400 And at the end of the first day, 348 00:12:18,400 --> 00:12:20,050 they pulled me inside and said, 349 00:12:20,500 --> 00:12:23,440 can we please talk to you about distributing Cadabra? 350 00:12:23,440 --> 00:12:25,360 We don't want you to give it to anybody else. 351 00:12:25,960 --> 00:12:27,040 Oh, wow. 352 00:12:27,160 --> 00:12:29,650 And so I set up my distribution with them. 353 00:12:29,650 --> 00:12:33,250 And so I sold a couple of containers to them before 354 00:12:33,250 --> 00:12:36,060 I even sold in the United States. 355 00:12:36,060 --> 00:12:38,460 Did you give them an exclusive over there in Europe for 356 00:12:38,460 --> 00:12:38,850 some time? 357 00:12:38,940 --> 00:12:39,510 Yes I did. 358 00:12:39,990 --> 00:12:41,040 Is that still in place? 359 00:12:41,610 --> 00:12:44,580 No, it's not because things changed over the years, 360 00:12:44,610 --> 00:12:45,690 but at that point, 361 00:12:45,750 --> 00:12:47,910 yes. That's a great story. 362 00:12:47,910 --> 00:12:49,740 And a couple of things I want to underline here. 363 00:12:49,950 --> 00:12:53,670 The first thing is I really like how you talked about 364 00:12:53,670 --> 00:12:55,110 the fact that here's this big, 365 00:12:55,140 --> 00:12:57,570 huge vendor. 366 00:12:57,570 --> 00:12:57,870 I mean, 367 00:12:57,870 --> 00:12:59,430 Kmart of all people, 368 00:12:59,520 --> 00:13:01,050 short of Walmart Kmart, 369 00:13:01,050 --> 00:13:02,550 right? And, 370 00:13:02,710 --> 00:13:04,530 and At that time they were big, 371 00:13:05,460 --> 00:13:07,530 Huge and successful at that time, 372 00:13:07,530 --> 00:13:08,970 they were really successful. 373 00:13:09,090 --> 00:13:10,170 I'm not saying that they're not now, 374 00:13:10,170 --> 00:13:10,890 that's not my point, 375 00:13:10,920 --> 00:13:11,610 but I mean, 376 00:13:11,640 --> 00:13:13,830 someone that would stop you in your tracks and be like, 377 00:13:13,860 --> 00:13:15,360 Oh my product in there. 378 00:13:15,390 --> 00:13:16,110 Oh my gosh. 379 00:13:16,170 --> 00:13:19,050 But you weren't going to take it on those terms because 380 00:13:19,050 --> 00:13:20,670 you knew your product best. 381 00:13:20,700 --> 00:13:24,420 And you knew not to set yourself up for a questionable 382 00:13:24,450 --> 00:13:27,210 outcome. And that had to be hard that had to take 383 00:13:27,210 --> 00:13:29,580 some guts because you don't know if those offers are going 384 00:13:29,580 --> 00:13:30,510 to come by again. 385 00:13:30,930 --> 00:13:33,750 It was a really I'm sure. 386 00:13:33,750 --> 00:13:34,650 But like I said, 387 00:13:34,650 --> 00:13:37,410 you knew what was going to make your product work the 388 00:13:37,410 --> 00:13:39,510 best. And you took a pass, 389 00:13:39,510 --> 00:13:40,770 which kudos for you. 390 00:13:40,770 --> 00:13:41,760 I know it was years ago, 391 00:13:41,760 --> 00:13:43,800 but I bring it up because I want all of our 392 00:13:43,800 --> 00:13:45,000 listeners to think about that. 393 00:13:45,000 --> 00:13:46,410 If they're ever in a situation, 394 00:13:46,410 --> 00:13:49,410 you want to make sure that you're thinking of all of 395 00:13:49,410 --> 00:13:53,310 the different things that could break your plan and make sure 396 00:13:53,310 --> 00:13:54,300 when you accept things, 397 00:13:54,300 --> 00:13:55,530 even though they sound great, 398 00:13:55,680 --> 00:13:58,560 you cover everything and make sure you're setting yourself up for 399 00:13:58,560 --> 00:14:01,080 the best possible outcome that you can. 400 00:14:01,230 --> 00:14:03,090 The other thing that I really like about what you've just 401 00:14:03,090 --> 00:14:03,840 been talking about, 402 00:14:03,840 --> 00:14:08,580 Sandy is you looked at other creative options going to Europe. 403 00:14:08,610 --> 00:14:11,430 Not many of us would think that especially 20 years ago, 404 00:14:11,430 --> 00:14:11,670 I mean, 405 00:14:11,670 --> 00:14:13,980 now people are flying all over 20 years ago, 406 00:14:13,980 --> 00:14:17,040 people were starting to travel more for business on a regular 407 00:14:17,040 --> 00:14:20,010 basis, but it took a lot of courage from you to 408 00:14:20,010 --> 00:14:22,050 go up and do it that way and look at the 409 00:14:22,050 --> 00:14:23,760 success. Oh yeah. 410 00:14:23,790 --> 00:14:24,150 It was. 411 00:14:24,330 --> 00:14:24,750 I mean, 412 00:14:24,960 --> 00:14:25,620 for me, 413 00:14:25,680 --> 00:14:26,310 I should add, 414 00:14:26,310 --> 00:14:27,570 I used frequent flyer miles. 415 00:14:29,400 --> 00:14:30,690 It doesn't matter how you did it. 416 00:14:30,690 --> 00:14:31,920 You got yourself over there. 417 00:14:31,920 --> 00:14:32,100 Right? Right. 418 00:14:32,160 --> 00:14:32,910 Yeah. No, 419 00:14:32,910 --> 00:14:35,460 it was important because I just knew that it was an 420 00:14:35,460 --> 00:14:37,830 option I had to take if I wanted to move forward. 421 00:14:38,160 --> 00:14:40,110 Sure. So let's round out the story. 422 00:14:40,110 --> 00:14:40,560 So every, 423 00:14:40,560 --> 00:14:40,800 you know, 424 00:14:40,800 --> 00:14:44,190 we're not all left hanging what then happened so that you 425 00:14:44,190 --> 00:14:45,630 were able to entrench into the yeah. 426 00:14:45,720 --> 00:14:49,110 Yes. Well then it came back and I was really fortunate 427 00:14:49,110 --> 00:14:51,740 to have an opportunity to sell QVC. 428 00:14:52,190 --> 00:14:54,770 And that was like, 429 00:14:54,860 --> 00:14:58,880 it was the most exciting and scariest thing ever. 430 00:14:59,090 --> 00:15:02,150 They ask you to give them at the time they wanted 431 00:15:02,150 --> 00:15:05,630 5,000 units and they were giving me 10 minutes at like 432 00:15:05,660 --> 00:15:06,470 eight in the morning. 433 00:15:07,220 --> 00:15:07,910 And I thought, 434 00:15:08,000 --> 00:15:09,110 Oh my goodness, 435 00:15:09,350 --> 00:15:12,140 I am going to literally end up buying a booth at 436 00:15:12,140 --> 00:15:13,070 a flea market. 437 00:15:14,390 --> 00:15:15,200 And this is it. 438 00:15:15,200 --> 00:15:18,020 They're selling these because there's no way I'm going to sell 439 00:15:18,020 --> 00:15:20,300 5,000 units in 10 minutes. 440 00:15:20,420 --> 00:15:22,220 Their deal with juicy is if they don't sell, 441 00:15:22,220 --> 00:15:23,180 they're going to send them back. 442 00:15:23,480 --> 00:15:24,980 But fortunately we sold out. 443 00:15:25,040 --> 00:15:25,760 So it was awesome. 444 00:15:26,120 --> 00:15:28,190 And then I was on QVC for years. 445 00:15:28,630 --> 00:15:29,200 So again, 446 00:15:29,230 --> 00:15:30,250 you put yourself out there, 447 00:15:30,250 --> 00:15:32,260 you take the chance you take the risk, 448 00:15:32,630 --> 00:15:33,310 say yes. 449 00:15:33,310 --> 00:15:35,530 And you just go all in and make the most of 450 00:15:35,530 --> 00:15:36,790 it. You possibly can. 451 00:15:36,910 --> 00:15:38,440 And I had a plan if it didn't work. 452 00:15:39,370 --> 00:15:41,140 Yeah. Contingency planning. 453 00:15:41,170 --> 00:15:45,340 One of my favorite things exactly Just reduces the stress. 454 00:15:45,340 --> 00:15:47,980 If you have another idea of what will happen next in 455 00:15:47,980 --> 00:15:49,180 case you don't reach your goals, 456 00:15:49,180 --> 00:15:50,830 one time you do something different. 457 00:15:51,400 --> 00:15:52,390 This is all great, 458 00:15:52,570 --> 00:15:53,500 great success. 459 00:15:53,500 --> 00:15:56,560 We know Bo DABRA is a spectacular product. 460 00:15:56,890 --> 00:15:58,840 Give us one of those times. 461 00:15:58,840 --> 00:16:01,420 Tell us a story about that night when you were at 462 00:16:01,420 --> 00:16:03,050 home, like we were talking about in the beginning and you 463 00:16:03,050 --> 00:16:03,370 were Like, 464 00:16:03,370 --> 00:16:04,090 why in the world, 465 00:16:04,090 --> 00:16:05,860 did I even start this? 466 00:16:06,250 --> 00:16:08,020 Give us a problem that you encountered? 467 00:16:08,350 --> 00:16:11,590 Probably the biggest problem was okay. 468 00:16:11,590 --> 00:16:15,940 I had my design engineer and he was amazing in helping 469 00:16:15,940 --> 00:16:18,430 to come up with a design for the product, 470 00:16:18,850 --> 00:16:19,810 for the Bo DABRA. 471 00:16:20,080 --> 00:16:25,000 But I also trusted him in developing the mold. 472 00:16:25,480 --> 00:16:30,130 And I allowed him to make me think that I didn't 473 00:16:30,130 --> 00:16:30,820 know what I was doing. 474 00:16:30,970 --> 00:16:31,840 And so, 475 00:16:32,020 --> 00:16:33,770 which I didn't refer, 476 00:16:33,770 --> 00:16:35,980 I knew nothing about engineering, 477 00:16:35,980 --> 00:16:36,930 building a mold, 478 00:16:37,090 --> 00:16:37,900 anything like that, 479 00:16:37,930 --> 00:16:38,530 but right. 480 00:16:38,530 --> 00:16:40,270 And that's why you Hired him because he was going to 481 00:16:40,270 --> 00:16:41,110 be the professional. 482 00:16:41,140 --> 00:16:42,910 Exactly. One who knew exactly. 483 00:16:43,060 --> 00:16:44,950 And we built them here. 484 00:16:44,950 --> 00:16:47,050 We had this guy in Phoenix who could build a mold 485 00:16:47,470 --> 00:16:49,570 and it was $23,000, 486 00:16:49,570 --> 00:16:50,470 which was huge. 487 00:16:50,680 --> 00:16:53,920 And he convinced me not to go to the orient and 488 00:16:53,920 --> 00:16:55,210 manufacture it there, 489 00:16:55,360 --> 00:16:56,650 which was my first mistake. 490 00:16:56,680 --> 00:16:59,020 I should have gone straight to the orient because it would 491 00:16:59,020 --> 00:17:00,730 have been much cheaper to make the mold. 492 00:17:00,940 --> 00:17:02,470 Even if I had to buy 10,000 493 00:17:02,470 --> 00:17:06,250 units, the risk reward in the opportunity cost would have been 494 00:17:06,250 --> 00:17:08,710 much better for me to have gone directly to the orient. 495 00:17:08,860 --> 00:17:11,020 Having said that we made them old, 496 00:17:11,290 --> 00:17:13,120 it was a faulty mold. 497 00:17:13,120 --> 00:17:16,300 And I ended up with two tons of trash that costs 498 00:17:16,330 --> 00:17:19,340 $23,000. Were the pieces not fitting together. 499 00:17:19,370 --> 00:17:19,810 What was, 500 00:17:19,900 --> 00:17:22,810 it was just made wrong and it didn't work. 501 00:17:23,110 --> 00:17:26,230 The mold itself did not work in the machines correctly. 502 00:17:26,590 --> 00:17:27,820 Oh my gosh. 503 00:17:27,850 --> 00:17:30,580 And so what did you do about it? 504 00:17:30,940 --> 00:17:32,740 I made some calls. 505 00:17:32,770 --> 00:17:36,070 I found a manufacturer in Taiwan that I could work with. 506 00:17:36,520 --> 00:17:41,560 And I built the mold in Taiwan and ordered my 11,000 507 00:17:41,560 --> 00:17:43,060 units that I had to order. 508 00:17:43,060 --> 00:17:45,430 And it actually ended up costing me more, 509 00:17:45,430 --> 00:17:46,540 but in the long run, 510 00:17:46,540 --> 00:17:47,590 less. Right. 511 00:17:47,590 --> 00:17:49,530 Because then you were able to sell the product was made 512 00:17:49,530 --> 00:17:49,950 off of that. 513 00:17:50,820 --> 00:17:52,770 And then you had the mold for the future and a 514 00:17:52,770 --> 00:17:53,450 good connection. 515 00:17:53,520 --> 00:17:54,740 All I did, 516 00:17:54,890 --> 00:17:58,130 but one lesson that I will tell people is once you 517 00:17:58,130 --> 00:18:00,680 work with a company in China and then you want to 518 00:18:00,680 --> 00:18:02,030 change manufacturers, 519 00:18:02,030 --> 00:18:02,810 whether it's Taiwan, 520 00:18:02,810 --> 00:18:03,650 whether it's China, 521 00:18:03,750 --> 00:18:06,110 you might as well just count your mold is gone. 522 00:18:06,590 --> 00:18:07,820 Yeah. You've got to start over. 523 00:18:07,820 --> 00:18:10,100 You've got to then create a mold within the next company. 524 00:18:10,170 --> 00:18:11,210 Right? Exactly. 525 00:18:11,210 --> 00:18:11,840 Cause they'll tell you, 526 00:18:11,840 --> 00:18:12,770 you can take your mobile with you, 527 00:18:12,770 --> 00:18:14,090 but you can't and it's okay. 528 00:18:14,090 --> 00:18:14,240 I mean, 529 00:18:14,240 --> 00:18:15,320 I've moved several times, 530 00:18:15,320 --> 00:18:17,450 my manufacturing for various reasons, 531 00:18:17,510 --> 00:18:19,340 but it is something to keep in the back of your 532 00:18:19,340 --> 00:18:21,860 mind that going to the orient is not a bad thing. 533 00:18:21,950 --> 00:18:24,590 G to just weigh your opportunity costs and know who you're 534 00:18:24,590 --> 00:18:25,130 working with. 535 00:18:26,010 --> 00:18:27,770 Now let's jump over to today, 536 00:18:27,770 --> 00:18:31,670 Sandy. And you've now made a couple of versions of the 537 00:18:31,670 --> 00:18:35,120 boat. DABRA talk to us about how the product has progressed 538 00:18:35,120 --> 00:18:35,630 to where it is. 539 00:18:36,650 --> 00:18:37,550 Like you mentioned, 540 00:18:37,550 --> 00:18:39,680 we have the regular Bo DABRA and then we have the 541 00:18:39,680 --> 00:18:40,490 mini bow Debra. 542 00:18:40,670 --> 00:18:42,590 And initially with the regular bow, 543 00:18:42,590 --> 00:18:44,870 DABRA making the little 80 bitty bows, 544 00:18:44,870 --> 00:18:47,780 like with eighth inch ribbon and making them so you have 545 00:18:47,840 --> 00:18:49,460 quarter inch loops. 546 00:18:49,760 --> 00:18:51,230 It's very difficult. 547 00:18:51,440 --> 00:18:52,820 And in the larger boat ever, 548 00:18:52,820 --> 00:18:53,540 you could do it, 549 00:18:53,540 --> 00:18:54,620 but you're kind of fumbled. 550 00:18:54,620 --> 00:18:56,270 So we were trying to figure out how do we make 551 00:18:56,270 --> 00:18:56,900 a stand, 552 00:18:57,110 --> 00:18:58,520 all different kinds of ways to do it. 553 00:18:58,910 --> 00:19:03,050 And we did that for several years and I changed manufacturers. 554 00:19:03,050 --> 00:19:04,430 And with my new manufacturer, 555 00:19:04,430 --> 00:19:05,450 I kind of brought up to him. 556 00:19:05,450 --> 00:19:05,840 I said, 557 00:19:05,930 --> 00:19:07,460 this is one of the problems we're having. 558 00:19:07,460 --> 00:19:08,390 Do you have any ideas? 559 00:19:08,480 --> 00:19:10,910 And he still wanted me to just make a mini podagra. 560 00:19:11,480 --> 00:19:12,020 And I'm like, 561 00:19:12,080 --> 00:19:12,380 Oh my God. 562 00:19:12,380 --> 00:19:15,470 Yeah. Well, 563 00:19:15,470 --> 00:19:16,310 let's think about it. 564 00:19:16,430 --> 00:19:17,360 The lesson there is, 565 00:19:17,360 --> 00:19:19,790 it's always good to have a fresh set of eyes to 566 00:19:19,790 --> 00:19:22,700 look at an issue that you might not think is solvable. 567 00:19:22,700 --> 00:19:24,650 But if you have someone that comes from a totally different 568 00:19:24,650 --> 00:19:26,210 background that looks at it, 569 00:19:26,330 --> 00:19:29,120 it can open your eyes to an opportunity. 570 00:19:29,630 --> 00:19:33,080 Sure. I can absolutely understand having used the Bo DABRA in 571 00:19:33,080 --> 00:19:33,980 a past business, 572 00:19:33,980 --> 00:19:34,970 how that would not, 573 00:19:35,180 --> 00:19:35,870 you possibly, 574 00:19:35,870 --> 00:19:39,410 you couldn't possibly use it for that really small narrow ribbon 575 00:19:39,500 --> 00:19:39,980 at all. 576 00:19:40,070 --> 00:19:41,090 So, and it is, 577 00:19:41,120 --> 00:19:42,860 it does sound like an obvious solution, 578 00:19:42,860 --> 00:19:45,140 but your mind is going in a different direction. 579 00:19:45,140 --> 00:19:47,000 So you don't think of it Exactly. 580 00:19:47,150 --> 00:19:47,900 With the mini. 581 00:19:47,960 --> 00:19:51,140 You can literally make the littlest bow that you've ever seen. 582 00:19:51,380 --> 00:19:53,630 So you've got it covered on both ends there. 583 00:19:53,930 --> 00:19:57,200 Exactly. At what point in the whole process, 584 00:19:57,230 --> 00:20:00,800 did you trademark or patent or what, 585 00:20:00,830 --> 00:20:04,220 like any of the legal registrations around the product? 586 00:20:04,400 --> 00:20:07,280 At what point did that come in the process Right away? 587 00:20:07,280 --> 00:20:09,170 As soon as we had all of the designs, 588 00:20:09,170 --> 00:20:11,780 we got a utility patent and a design patent and then 589 00:20:11,780 --> 00:20:14,270 looked at all the international patents. 590 00:20:14,450 --> 00:20:15,830 But now that you bring that up, 591 00:20:15,830 --> 00:20:17,870 one thing that I get a lot of people that come 592 00:20:17,870 --> 00:20:21,110 to me that have ideas and want advice on how to 593 00:20:21,110 --> 00:20:21,920 get started, 594 00:20:22,160 --> 00:20:25,130 but they're afraid to share their ideas because they think somebody's 595 00:20:25,130 --> 00:20:26,570 going to knock off their idea. 596 00:20:27,020 --> 00:20:28,550 There's a real fine line there, 597 00:20:28,580 --> 00:20:31,040 because if somebody wants to knock you off, 598 00:20:31,040 --> 00:20:34,460 they're going to knock you off because unless you're a mega 599 00:20:34,460 --> 00:20:36,140 millionaire, you're not going to be able to fight it. 600 00:20:36,590 --> 00:20:39,200 But there's a couple of reasons that things get knocked off. 601 00:20:39,290 --> 00:20:43,550 Number one is that you can't supply demand or your product's 602 00:20:43,550 --> 00:20:44,300 too expensive, 603 00:20:44,570 --> 00:20:47,090 meaning that somebody else can make it for a lot less 604 00:20:47,350 --> 00:20:47,980 than you can. 605 00:20:48,310 --> 00:20:49,990 And those are why things get knocked off. 606 00:20:50,350 --> 00:20:53,230 But if you have a really good idea and you don't 607 00:20:53,230 --> 00:20:54,310 have a lot of money, 608 00:20:54,400 --> 00:20:57,490 you can do something like a provisional patent, 609 00:20:57,670 --> 00:20:59,740 which will protect you for a year. 610 00:20:59,980 --> 00:21:02,530 And you can do that through a company like legal zoom, 611 00:21:02,650 --> 00:21:04,420 or you can hire a patent attorney, 612 00:21:04,480 --> 00:21:07,030 but it lets you feel more comfortable about going out and 613 00:21:07,030 --> 00:21:08,110 talking about your idea. 614 00:21:08,730 --> 00:21:09,090 Got it. 615 00:21:09,090 --> 00:21:11,100 And then I would suggest that you're right. 616 00:21:11,100 --> 00:21:11,280 I mean, 617 00:21:11,280 --> 00:21:12,330 I've heard this before. 618 00:21:12,330 --> 00:21:12,960 In fact, 619 00:21:13,320 --> 00:21:15,240 at the last craft and hobby show, 620 00:21:15,270 --> 00:21:18,240 I was with somebody who goes and looks at products and 621 00:21:18,240 --> 00:21:20,700 sees what products they can go to China and make, 622 00:21:21,660 --> 00:21:23,760 which didn't sit totally well with me. 623 00:21:24,150 --> 00:21:24,840 Right? Add, 624 00:21:24,930 --> 00:21:26,820 but adding the layer, 625 00:21:26,820 --> 00:21:29,520 you were referencing a little bit earlier in our talk about 626 00:21:29,520 --> 00:21:33,360 having YouTube videos and you being at the shows and all 627 00:21:33,360 --> 00:21:36,600 of that personal overlay that there is to the business. 628 00:21:36,960 --> 00:21:39,450 Other people who are going for the cheap play, 629 00:21:39,720 --> 00:21:40,920 aren't going to do it that way. 630 00:21:40,980 --> 00:21:43,560 They're going to build something in subpar materials. 631 00:21:44,070 --> 00:21:45,420 It's just not going to fit together. 632 00:21:45,420 --> 00:21:46,990 Right. It's not going to be proper. 633 00:21:47,010 --> 00:21:50,220 So if you have passion for your product and you build 634 00:21:50,220 --> 00:21:53,490 it correctly with the patenting and all of that, 635 00:21:53,490 --> 00:21:56,400 that Sandy's talking about and you do the other stuff, 636 00:21:56,400 --> 00:21:58,020 because you're so passionate about it, 637 00:21:58,020 --> 00:22:00,060 you're anted in that personal layer, 638 00:22:00,240 --> 00:22:01,620 you're much more protected. 639 00:22:01,830 --> 00:22:02,850 Would you agree with that? 640 00:22:03,150 --> 00:22:03,720 I would. 641 00:22:03,720 --> 00:22:07,140 And then another thing that I advise people is to try 642 00:22:07,140 --> 00:22:08,190 to knock yourself off. 643 00:22:08,400 --> 00:22:09,450 Oh, that's interesting. 644 00:22:09,630 --> 00:22:13,920 Because if You can go and see what somebody can actually 645 00:22:13,920 --> 00:22:15,030 knock you off for, 646 00:22:15,300 --> 00:22:16,530 then you've got at least, 647 00:22:16,530 --> 00:22:17,100 you know, 648 00:22:17,400 --> 00:22:18,300 you're, you're again, 649 00:22:18,300 --> 00:22:18,720 that's me, 650 00:22:18,720 --> 00:22:20,610 I'm a planner then at least, 651 00:22:20,610 --> 00:22:21,660 you know what could happen? 652 00:22:21,900 --> 00:22:22,560 You, you know, 653 00:22:22,560 --> 00:22:25,260 your alternatives And maybe in the end, 654 00:22:25,260 --> 00:22:28,110 you're creating another version of like a more basic version of 655 00:22:28,110 --> 00:22:29,010 your product or something. 656 00:22:29,010 --> 00:22:30,330 Exactly. Exactly. 657 00:22:30,720 --> 00:22:31,080 All right. 658 00:22:31,110 --> 00:22:32,130 Question for you now. 659 00:22:32,130 --> 00:22:34,380 So both DABRA is available online. 660 00:22:34,650 --> 00:22:35,760 Can you buy it in Amazon? 661 00:22:36,210 --> 00:22:36,600 Yeah, you can, 662 00:22:36,660 --> 00:22:39,390 But in Amazon you can buy it on from our store. 663 00:22:39,390 --> 00:22:40,860 You can buy it at Walmart. 664 00:22:40,890 --> 00:22:43,350 Michael's Joann's hobby lobby. 665 00:22:43,830 --> 00:22:47,730 Is there anything specific that you could share with our listeners 666 00:22:47,760 --> 00:22:50,760 of ways that you've seen that the product moves the best? 667 00:22:51,000 --> 00:22:54,840 Yeah. It's really important that people see how the product works. 668 00:22:54,990 --> 00:22:58,140 One of the hardest things that I faced initially was people 669 00:22:58,140 --> 00:23:00,660 had bought other bowmakers and they're like, 670 00:23:00,690 --> 00:23:02,070 Oh, well I already bought one. 671 00:23:02,070 --> 00:23:02,700 It doesn't work. 672 00:23:03,180 --> 00:23:05,280 They're putting all bowmakers in the same category. 673 00:23:05,370 --> 00:23:08,010 Exactly. So the social media, 674 00:23:08,010 --> 00:23:10,260 it's such an important aspect of what we do. 675 00:23:10,260 --> 00:23:13,830 And I'm so grateful that it's there and that we can 676 00:23:13,830 --> 00:23:15,450 use it the way that we can today. 677 00:23:15,810 --> 00:23:16,110 I mean, 678 00:23:16,110 --> 00:23:16,590 years ago, 679 00:23:16,590 --> 00:23:16,980 it wasn't, 680 00:23:17,100 --> 00:23:17,670 for instance, 681 00:23:17,670 --> 00:23:19,530 our product is in the craft section, 682 00:23:19,530 --> 00:23:20,160 in Walmart, 683 00:23:20,310 --> 00:23:21,540 on the bottom shelf, 684 00:23:21,570 --> 00:23:22,410 underneath the rivet. 685 00:23:22,650 --> 00:23:25,380 If someone takes a bow DABRA and you don't see all 686 00:23:25,380 --> 00:23:26,400 the other boat address, 687 00:23:26,580 --> 00:23:28,530 but yet Walmart sells a lot about Alvarez. 688 00:23:28,830 --> 00:23:30,930 And I know that the reason they're selling a lot of 689 00:23:30,930 --> 00:23:33,360 Bo dabbers is because people are seeing us online. 690 00:23:33,660 --> 00:23:36,210 It's not because people are digging underneath all the ribbon and 691 00:23:36,210 --> 00:23:38,220 looking for the Beau DABRA boxes. 692 00:23:38,400 --> 00:23:40,890 Well it's because they are because they know that they can 693 00:23:40,890 --> 00:23:41,130 buy it. 694 00:23:41,850 --> 00:23:44,370 Exactly. So you're doing YouTube videos. 695 00:23:44,370 --> 00:23:47,630 And then are you doing Facebook ads to the videos or 696 00:23:47,630 --> 00:23:49,190 how are you set up in that manner? 697 00:23:49,630 --> 00:23:52,120 We actually haven't done any Facebook ads at all. 698 00:23:52,210 --> 00:23:53,890 We'll probably start doing that. 699 00:23:53,950 --> 00:23:57,550 What I do is we have on our Facebook page all 700 00:23:57,550 --> 00:23:57,910 the time, 701 00:23:57,910 --> 00:24:00,700 we have new Bo dabber projects on our YouTube. 702 00:24:00,700 --> 00:24:02,500 We have lots of videos. 703 00:24:02,650 --> 00:24:03,430 Every Wednesday. 704 00:24:03,430 --> 00:24:05,890 We come out with a new video on Monday and Tuesday, 705 00:24:05,890 --> 00:24:08,800 we have projects on our blog and then on Wednesdays we 706 00:24:08,800 --> 00:24:09,580 have videos. 707 00:24:09,700 --> 00:24:12,160 And it's great because we show all different kinds of projects 708 00:24:12,160 --> 00:24:13,560 you can make using the book app. 709 00:24:13,840 --> 00:24:14,710 That's even better, 710 00:24:15,010 --> 00:24:16,480 really any ads, 711 00:24:16,480 --> 00:24:16,720 I mean, 712 00:24:16,720 --> 00:24:18,760 demoing how to use it and what you can do and 713 00:24:18,760 --> 00:24:20,170 the variations and all of that. 714 00:24:20,470 --> 00:24:24,430 Perfect. And now let's talk a little bit about working with 715 00:24:24,460 --> 00:24:25,240 chain stores, 716 00:24:25,270 --> 00:24:26,290 like a Michael's. 717 00:24:26,350 --> 00:24:29,110 Is there any insight that you can give people who have 718 00:24:29,110 --> 00:24:32,980 a product in terms of the nuances of working that way 719 00:24:32,980 --> 00:24:37,120 versus directly with a customer who's purchasing one-on-one When you're dealing 720 00:24:37,120 --> 00:24:38,710 with the retailer, 721 00:24:38,770 --> 00:24:41,260 there are a lot of demands that are set upon you, 722 00:24:41,770 --> 00:24:42,910 but you have to deal with, 723 00:24:43,120 --> 00:24:44,350 if there are returns, 724 00:24:44,350 --> 00:24:45,700 you have to deal with buybacks. 725 00:24:45,700 --> 00:24:47,410 You have to deal with advertising. 726 00:24:47,590 --> 00:24:48,490 If you want demos, 727 00:24:48,490 --> 00:24:49,690 you have to pay for those. 728 00:24:49,900 --> 00:24:53,440 I have a distributor in the United States that I work 729 00:24:53,500 --> 00:24:56,890 with. It's phenomenal because I let them handle the chains. 730 00:24:57,130 --> 00:24:58,330 Cause I'm just one person. 731 00:24:58,630 --> 00:25:01,120 And I've learned in my years of business, 732 00:25:01,120 --> 00:25:03,310 that outsourcing is amazing. 733 00:25:04,030 --> 00:25:06,370 Sort of seeing different portions of the business. 734 00:25:06,370 --> 00:25:08,980 You're still keeping control over everything, 735 00:25:09,100 --> 00:25:11,320 but you're outsourcing the functionality, 736 00:25:11,320 --> 00:25:14,800 meaning the distributors can then deal with all of the chains. 737 00:25:15,130 --> 00:25:15,790 Well, exactly. 738 00:25:15,790 --> 00:25:16,120 I mean, 739 00:25:16,120 --> 00:25:17,030 my distributor, 740 00:25:17,170 --> 00:25:20,080 Reese, who is one of the largest craft distributors and they're 741 00:25:20,080 --> 00:25:22,000 actually, they were just purchased by Michaels. 742 00:25:22,150 --> 00:25:22,810 They have 50, 743 00:25:22,810 --> 00:25:24,130 I think 55,000 744 00:25:24,130 --> 00:25:25,240 or more products. 745 00:25:25,450 --> 00:25:27,460 So they're selling to Walmart hobby lobby, 746 00:25:27,460 --> 00:25:28,720 they're selling to everybody. 747 00:25:28,900 --> 00:25:32,200 So they have all of everything already set up. 748 00:25:32,380 --> 00:25:35,230 Right. So I don't have to deal with all of the 749 00:25:35,230 --> 00:25:38,470 changes in all the stores and cause it's a nightmare. 750 00:25:38,470 --> 00:25:40,420 I did it and I didn't like doing it. 751 00:25:42,580 --> 00:25:43,480 So, you know, 752 00:25:43,480 --> 00:25:46,030 I, I know what I'm good at and that's not it. 753 00:25:46,750 --> 00:25:49,180 And I have a very good relationship with them. 754 00:25:49,450 --> 00:25:50,740 They're an amazing company. 755 00:25:50,740 --> 00:25:54,220 And they basically import my product and then they sell it 756 00:25:54,220 --> 00:25:58,060 to the stores and they sell exclusively in the United States. 757 00:25:58,060 --> 00:25:58,660 Except actually, 758 00:25:58,660 --> 00:26:00,340 this is a really exciting thing. 759 00:26:00,340 --> 00:26:02,590 I'm going to announce it for the first time here. 760 00:26:02,740 --> 00:26:03,640 Ooh, drum roll. 761 00:26:03,850 --> 00:26:08,320 Well, I know we are now in a licensing agreement with 762 00:26:08,350 --> 00:26:09,130 Paula Dean. 763 00:26:09,700 --> 00:26:10,630 No way. 764 00:26:10,630 --> 00:26:15,550 Yes. And we're going to be introducing our apology lighter products. 765 00:26:16,420 --> 00:26:17,110 Wait a minute. 766 00:26:17,110 --> 00:26:19,030 So you're going to be rebutting, 767 00:26:19,090 --> 00:26:20,350 lasagna noodles. 768 00:26:20,590 --> 00:26:21,730 Well, Paula Dean, 769 00:26:21,730 --> 00:26:25,450 what people don't know is she's an amazing crafter. 770 00:26:26,170 --> 00:26:28,210 When I was in her house a couple months ago, 771 00:26:28,210 --> 00:26:30,130 I walked in and there was this bus that was, 772 00:26:30,130 --> 00:26:31,180 had shells all over. 773 00:26:31,180 --> 00:26:32,320 It was like shell art. 774 00:26:32,440 --> 00:26:32,860 And I thought, 775 00:26:32,890 --> 00:26:33,460 Oh my God, 776 00:26:33,490 --> 00:26:35,440 that's like a $10,000 777 00:26:35,680 --> 00:26:37,510 piece of art that she bought somewhere. 778 00:26:37,690 --> 00:26:39,580 She made it no way, 779 00:26:39,640 --> 00:26:40,210 I guess. 780 00:26:40,240 --> 00:26:40,540 I mean, 781 00:26:40,540 --> 00:26:43,860 she is an amazingly creative woman, 782 00:26:44,040 --> 00:26:46,740 incredible. And the nicest person you'll ever meet. 783 00:26:47,310 --> 00:26:48,200 Wow. Wow. 784 00:26:48,200 --> 00:26:48,830 All right. 785 00:26:48,830 --> 00:26:50,090 You got gift biz listeners. 786 00:26:50,090 --> 00:26:50,780 We are lucky. 787 00:26:50,780 --> 00:26:51,620 We are in the, 788 00:26:52,670 --> 00:26:54,650 yeah, that is so exciting. 789 00:26:54,650 --> 00:26:56,570 So we're going to all keep our eyes peeled to see 790 00:26:56,570 --> 00:26:57,770 what happens with this. 791 00:26:57,860 --> 00:26:59,600 And you guys met Sandy here. 792 00:26:59,630 --> 00:27:00,710 I'm just telling you that. 793 00:27:01,790 --> 00:27:02,990 Super cool. 794 00:27:03,050 --> 00:27:04,640 Well, congratulations on that. 795 00:27:04,670 --> 00:27:05,900 And many, 796 00:27:05,900 --> 00:27:07,850 many wishes for success with that project. 797 00:27:09,080 --> 00:27:10,910 No, I'm really excited about it as well. 798 00:27:10,910 --> 00:27:11,600 You should be. 799 00:27:12,020 --> 00:27:15,440 Let's roll over now into our reflection section. 800 00:27:15,500 --> 00:27:17,210 This is a look at you and we talk a little 801 00:27:17,210 --> 00:27:21,020 bit about how you were working and get a feel for 802 00:27:21,020 --> 00:27:23,540 what's made you successful as you've gone on. 803 00:27:24,050 --> 00:27:26,480 We've talked a lot about some of the challenges and how 804 00:27:26,480 --> 00:27:27,890 you've overcome things, 805 00:27:27,920 --> 00:27:32,090 but what trait would you say you draw on most? 806 00:27:32,390 --> 00:27:34,940 That's helped you to be as successful as you are. 807 00:27:39,200 --> 00:27:40,040 Don't give up. 808 00:27:40,220 --> 00:27:42,230 If the mold isn't made properly here, 809 00:27:42,230 --> 00:27:44,450 you're just going to find somewhere else. 810 00:27:45,140 --> 00:27:48,740 So, and if they don't want videos in the boxes, 811 00:27:48,740 --> 00:27:50,600 you'll just talk with someone else again. 812 00:27:50,630 --> 00:27:52,160 Exactly. And research. 813 00:27:52,160 --> 00:27:52,550 I mean, 814 00:27:52,820 --> 00:27:55,310 I go with my gut and then I do a lot 815 00:27:55,310 --> 00:27:56,540 of research to back it up. 816 00:27:57,200 --> 00:27:57,860 Oh, there you go. 817 00:27:57,980 --> 00:27:58,580 That makes sense. 818 00:27:58,580 --> 00:28:02,060 So your knowing that you're going to drive forward and find 819 00:28:02,060 --> 00:28:04,580 a solution and then you have a gut feel for what 820 00:28:04,580 --> 00:28:05,060 it is, 821 00:28:05,060 --> 00:28:07,220 but then you also confirm that yes, 822 00:28:07,640 --> 00:28:08,390 this makes sense. 823 00:28:08,390 --> 00:28:09,680 This is where I'm going next. 824 00:28:10,190 --> 00:28:11,420 Exactly. All right. 825 00:28:11,420 --> 00:28:14,120 And what tool do you use regularly to help you keep 826 00:28:14,120 --> 00:28:17,510 productive or to create some type of balance in your life 827 00:28:17,990 --> 00:28:19,520 balance? What's that? 828 00:28:19,700 --> 00:28:22,910 Yeah know we can all wish, 829 00:28:22,910 --> 00:28:24,800 right? No, 830 00:28:24,800 --> 00:28:27,170 actually it's my walks. 831 00:28:27,200 --> 00:28:30,350 I love walking and that's my escape time. 832 00:28:30,440 --> 00:28:33,980 I listen to podcasts or I listen to audible books. 833 00:28:34,730 --> 00:28:35,990 You can never stop learning. 834 00:28:36,350 --> 00:28:39,140 That's probably my biggest thing to education. 835 00:28:39,170 --> 00:28:44,150 And we're so fortunate now because there's a million different podcasts 836 00:28:44,150 --> 00:28:44,570 out there. 837 00:28:44,570 --> 00:28:44,780 I mean, 838 00:28:44,780 --> 00:28:47,620 there's so much free information that you can get. 839 00:28:47,960 --> 00:28:49,400 You sound very much like me, 840 00:28:49,400 --> 00:28:52,340 that there's so much information you want to just soak all 841 00:28:52,340 --> 00:28:55,130 of it up and always be listening and always learning and 842 00:28:55,130 --> 00:28:55,700 all of that. 843 00:28:55,760 --> 00:28:57,860 And I will caution everybody. 844 00:28:57,860 --> 00:28:59,150 There's a point where, 845 00:28:59,150 --> 00:29:02,000 because some people can get into this fear of missing out 846 00:29:02,000 --> 00:29:04,580 the whole FOMO thing and you capture so much information that 847 00:29:04,580 --> 00:29:05,720 you never take action. 848 00:29:05,990 --> 00:29:09,410 You have to create a real balance between how much you're 849 00:29:09,410 --> 00:29:13,100 listening and learning versus doing in your business too. 850 00:29:13,850 --> 00:29:14,720 Well. Yes. 851 00:29:14,780 --> 00:29:15,920 I couldn't agree with you more. 852 00:29:16,340 --> 00:29:17,570 I sometimes find myself. 853 00:29:17,600 --> 00:29:17,930 I want to, 854 00:29:17,930 --> 00:29:19,490 I find myself challenged with that. 855 00:29:19,520 --> 00:29:22,340 What I do find myself challenged with is going to sleep 856 00:29:22,340 --> 00:29:24,530 and turning it off because I keep wanting to hear more 857 00:29:24,530 --> 00:29:24,950 and more. 858 00:29:25,670 --> 00:29:26,270 I agree. 859 00:29:26,360 --> 00:29:27,410 No, it's your, 860 00:29:27,510 --> 00:29:28,460 I, yes. 861 00:29:29,000 --> 00:29:31,190 You can just keep going on extra long walks, 862 00:29:31,190 --> 00:29:32,270 Right? Yeah. 863 00:29:32,300 --> 00:29:34,640 Devi loves it when I'm listening to a really good book 864 00:29:34,640 --> 00:29:35,120 or something. 865 00:29:35,120 --> 00:29:36,290 Cause our walks are longer. 866 00:29:37,340 --> 00:29:39,410 There you go and share with everyone who Vivi is, 867 00:29:39,970 --> 00:29:41,830 Is my Husky. 868 00:29:42,070 --> 00:29:43,150 And she's amazing. 869 00:29:43,450 --> 00:29:44,980 She's actually a service dog. 870 00:29:45,310 --> 00:29:47,440 I have her for a medical service stock. 871 00:29:47,470 --> 00:29:48,490 So she's incredible. 872 00:29:48,810 --> 00:29:49,620 And she's beautiful. 873 00:29:49,620 --> 00:29:52,110 I'm looking at her right now in the Skype picture as 874 00:29:52,110 --> 00:29:56,790 we're recording as are you Sandy? 875 00:29:57,470 --> 00:29:58,080 You both, 876 00:29:58,080 --> 00:29:58,770 I should say, 877 00:29:59,250 --> 00:30:00,570 but we don't have to Photoshop. 878 00:30:03,750 --> 00:30:04,740 Very funny. 879 00:30:06,000 --> 00:30:07,680 There wasn't much Photoshop in there either, 880 00:30:08,010 --> 00:30:09,120 but we shall move on. 881 00:30:10,590 --> 00:30:13,080 What book have you read lately that you think our listeners 882 00:30:13,080 --> 00:30:15,810 could find value in or listened to? 883 00:30:16,490 --> 00:30:18,090 I listened to it on audible. 884 00:30:19,500 --> 00:30:23,100 And it's funny because I'm shocked that I never read it 885 00:30:23,100 --> 00:30:26,520 before is Napoleon Hill's think and grow rich. 886 00:30:27,030 --> 00:30:29,850 It is the most amazing book. 887 00:30:29,850 --> 00:30:33,900 It's like the grandfather of all motivational and success books. 888 00:30:34,470 --> 00:30:36,270 I wish someone had given it to me when I was 889 00:30:36,270 --> 00:30:36,600 a kid. 890 00:30:37,440 --> 00:30:39,120 Did you just happen upon it recently? 891 00:30:39,690 --> 00:30:40,620 Yes. I mean, 892 00:30:40,620 --> 00:30:42,360 I heard about it for years, 893 00:30:42,390 --> 00:30:43,680 but I just never read it. 894 00:30:43,740 --> 00:30:46,260 And I was like going through my little audible thing and 895 00:30:46,260 --> 00:30:46,650 I'm like, 896 00:30:46,770 --> 00:30:48,360 yeah, maybe I'll listen to this. 897 00:30:49,350 --> 00:30:52,530 Sometimes we forget that some of the older books are so 898 00:30:52,530 --> 00:30:56,610 grounded and they're still available and popular because they're so good. 899 00:30:57,450 --> 00:31:01,260 I really believe that this is the basis of every motivational 900 00:31:01,260 --> 00:31:04,350 speaker and every success book that you buy today. 901 00:31:05,010 --> 00:31:06,870 So gift biz listeners, 902 00:31:06,900 --> 00:31:09,660 just as you're listening to the podcast today, 903 00:31:09,870 --> 00:31:11,280 you can also grab, 904 00:31:11,310 --> 00:31:13,710 think and grow rich right from audible. 905 00:31:14,100 --> 00:31:14,700 And guess what? 906 00:31:14,790 --> 00:31:16,080 I've teamed up with audible. 907 00:31:16,080 --> 00:31:17,490 If you haven't already, 908 00:31:17,520 --> 00:31:18,900 you can get a free book, 909 00:31:18,930 --> 00:31:20,970 right? From there on me. 910 00:31:21,060 --> 00:31:23,370 All you need to do is go to gift biz, 911 00:31:23,370 --> 00:31:25,770 book.com and make a selection. 912 00:31:26,310 --> 00:31:27,210 Okay, Sandy, 913 00:31:27,210 --> 00:31:30,450 I'm now going to invite you to dare to dream. 914 00:31:31,020 --> 00:31:33,450 I'd like to present you with a virtual gift. 915 00:31:33,780 --> 00:31:38,250 It's a magical box containing unlimited possibilities for your future. 916 00:31:38,730 --> 00:31:42,360 So this is your dream or your goal of almost unreachable 917 00:31:42,360 --> 00:31:44,580 Heights that you would wish to obtain. 918 00:31:45,210 --> 00:31:48,240 Please accept this gift and open it in our presence. 919 00:31:48,570 --> 00:31:50,490 What is inside your box? 920 00:31:51,120 --> 00:31:52,320 Wow. Okay. 921 00:31:55,080 --> 00:31:59,400 One of the reasons that I started Bo DABRA was because 922 00:31:59,460 --> 00:32:04,170 I always felt very creatively challenged and kind of craft phobic. 923 00:32:04,230 --> 00:32:04,950 If I may, 924 00:32:05,370 --> 00:32:06,180 over the years, 925 00:32:06,210 --> 00:32:09,120 I don't feel that way anymore because I've been around these 926 00:32:09,120 --> 00:32:10,860 amazingly creative people. 927 00:32:11,040 --> 00:32:13,950 And I've learned that I'm actually creative. 928 00:32:14,220 --> 00:32:18,090 And what I've noticed is kids today don't get arts and 929 00:32:18,090 --> 00:32:21,840 crafts. The schools have stopped offering shop and arts and crafts 930 00:32:21,840 --> 00:32:24,000 and home-ec and all of those kinds of courses, 931 00:32:24,180 --> 00:32:24,420 you know, 932 00:32:24,420 --> 00:32:27,570 with the computers and being plugged in all the time, 933 00:32:27,690 --> 00:32:29,700 families don't sit down and do arts and crafts, 934 00:32:29,700 --> 00:32:32,190 unless somebody is lucky enough to have a mother or an 935 00:32:32,190 --> 00:32:35,610 aunt or a dad or an uncle who is into crafting. 936 00:32:36,540 --> 00:32:40,370 So several years ago I started a nonprofit called crafters for 937 00:32:40,370 --> 00:32:44,360 kids. And the idea was to get really quick, 938 00:32:44,360 --> 00:32:47,840 like five minute crafts that cost nothing so that a parent 939 00:32:47,840 --> 00:32:51,320 could sit down just for five minutes and do an arts 940 00:32:51,320 --> 00:32:52,790 and craft project with their kids. 941 00:32:53,180 --> 00:32:56,450 Because I believe that that fosters family, 942 00:32:56,840 --> 00:33:00,260 it fosters creativity because there's no right or wrong way to 943 00:33:00,260 --> 00:33:01,070 do a craft. 944 00:33:01,130 --> 00:33:03,590 Doesn't matter if you color in the lines or out of 945 00:33:03,590 --> 00:33:04,040 the lines. 946 00:33:04,070 --> 00:33:04,370 I mean, 947 00:33:04,370 --> 00:33:06,770 Picasso definitely never colored in the lines. 948 00:33:07,930 --> 00:33:13,810 Seriously, Just giving kids an outlet with their hands and with 949 00:33:13,840 --> 00:33:15,250 things that they find, 950 00:33:15,820 --> 00:33:18,010 even if they go outside and grab a stone and paint 951 00:33:18,010 --> 00:33:19,990 it, it's so fun. 952 00:33:20,380 --> 00:33:22,990 And it lets them feel like they've accomplished something. 953 00:33:23,170 --> 00:33:24,280 I know it sounds so funny, 954 00:33:24,280 --> 00:33:27,130 but I would make things on QVC because I was so 955 00:33:27,130 --> 00:33:30,160 insecure. I actually would hire somebody to help me figure out 956 00:33:30,280 --> 00:33:32,710 what I would make because I was so insecure. 957 00:33:33,430 --> 00:33:33,820 And then they would, 958 00:33:34,240 --> 00:33:35,860 And I'd be so proud of myself. 959 00:33:36,790 --> 00:33:40,360 I think that there's a reason why children who are in 960 00:33:40,360 --> 00:33:43,840 some type of counseling will be asked to draw because something 961 00:33:43,840 --> 00:33:44,830 comes out something, 962 00:33:45,070 --> 00:33:49,360 none verbal based on what they're feeling inside versus what they 963 00:33:49,360 --> 00:33:50,650 can put on paper. 964 00:33:50,890 --> 00:33:52,750 There has to be a reason why that happens. 965 00:33:52,750 --> 00:33:53,110 And there, 966 00:33:53,200 --> 00:33:56,800 there has to also be a reason why there's a healing 967 00:33:56,800 --> 00:33:59,170 and there's passion and all the things that you're saying. 968 00:33:59,230 --> 00:34:02,020 When you get this sense of satisfaction that you have made 969 00:34:02,020 --> 00:34:04,060 something with your very own hands, 970 00:34:04,450 --> 00:34:05,440 all by yourself, 971 00:34:05,470 --> 00:34:07,660 there's something kind of surreal about it. 972 00:34:07,660 --> 00:34:09,340 I would say Exactly. 973 00:34:09,610 --> 00:34:13,180 And so my dream is to be able to really focus 974 00:34:13,180 --> 00:34:16,600 on that and bringing arts and crafts into people's lives. 975 00:34:17,410 --> 00:34:20,410 Tell us more about how we can learn more about crafters 976 00:34:20,410 --> 00:34:21,070 for kids. 977 00:34:21,310 --> 00:34:23,590 Well, we have a website it's older. 978 00:34:23,660 --> 00:34:25,570 Haven't done anything with it for a couple of years, 979 00:34:25,750 --> 00:34:26,260 but it's, 980 00:34:26,260 --> 00:34:29,980 if you go to Kraft or C R a F T 981 00:34:30,010 --> 00:34:32,440 E R S the number four, 982 00:34:32,740 --> 00:34:34,840 K I D s.com. 983 00:34:35,530 --> 00:34:37,570 There's a whole bunch of free stuff there. 984 00:34:37,990 --> 00:34:40,930 And I'm going to start getting back to working on that 985 00:34:40,930 --> 00:34:43,600 again. I love that as your gift, 986 00:34:44,050 --> 00:34:45,370 I'll give that to you every day. 987 00:34:46,870 --> 00:34:48,310 And I'm going to also put this. 988 00:34:48,610 --> 00:34:51,040 You didn't include it with all the rest of your information 989 00:34:51,040 --> 00:34:52,180 for the show notes page. 990 00:34:52,210 --> 00:34:53,590 Can I put that on there as well? 991 00:34:53,770 --> 00:34:54,700 Oh, absolutely. 992 00:34:54,820 --> 00:34:55,450 Okay. Super. 993 00:34:55,450 --> 00:34:57,370 I'm going to put a special section just in case you 994 00:34:57,370 --> 00:34:58,150 guys are listening. 995 00:34:58,360 --> 00:34:58,900 You're going on. 996 00:34:58,900 --> 00:35:02,470 One of those long walks that we were just talking about, 997 00:35:02,650 --> 00:35:04,060 you can jump over to the show notes page, 998 00:35:04,090 --> 00:35:07,930 if by chance you forget the crafters for kids name. 999 00:35:08,410 --> 00:35:09,940 Additionally, on the show notes page, 1000 00:35:09,970 --> 00:35:11,860 I have all the information on the boat. 1001 00:35:11,860 --> 00:35:13,090 DABRA and honestly, 1002 00:35:13,090 --> 00:35:13,630 you guys, 1003 00:35:13,630 --> 00:35:17,200 anybody who is in any type of a crafting where you're 1004 00:35:17,200 --> 00:35:18,130 needing bows, 1005 00:35:18,460 --> 00:35:20,050 if you don't know about this product, 1006 00:35:20,050 --> 00:35:21,040 you really need to. 1007 00:35:21,070 --> 00:35:22,660 So we've got an Instagram, 1008 00:35:22,660 --> 00:35:23,950 Facebook, YouTube, 1009 00:35:24,130 --> 00:35:26,950 all different types of things where you can go and absolutely 1010 00:35:27,010 --> 00:35:30,100 check it out and totally reasonable in terms of price point 1011 00:35:30,100 --> 00:35:30,700 to Sandy. 1012 00:35:31,300 --> 00:35:32,080 Oh yeah. 1013 00:35:32,170 --> 00:35:33,190 It's really cheap. 1014 00:35:33,220 --> 00:35:35,350 It's all that ribbon that you start stocking up on that 1015 00:35:35,410 --> 00:35:36,610 that's where the price adds up. 1016 00:35:37,050 --> 00:35:37,560 Oh my God. 1017 00:35:37,590 --> 00:35:38,490 And I'm addicted. 1018 00:35:38,520 --> 00:35:40,080 I need to go into ribbon rehab. 1019 00:35:42,410 --> 00:35:42,950 All right. 1020 00:35:42,950 --> 00:35:44,930 So pretty much everything. 1021 00:35:44,960 --> 00:35:45,380 And again, 1022 00:35:45,380 --> 00:35:46,340 it's on the show notes page, 1023 00:35:46,340 --> 00:35:48,140 but pretty much everything has a bow. 1024 00:35:48,140 --> 00:35:50,810 DABRA connected with it in terms of, 1025 00:35:50,810 --> 00:35:51,020 you know, 1026 00:35:51,020 --> 00:35:52,640 in the links. 1027 00:35:53,030 --> 00:35:53,660 But Sandy, 1028 00:35:53,660 --> 00:35:55,670 if someone wanted to talk to you directly, 1029 00:35:55,730 --> 00:35:56,810 is that possible? 1030 00:35:56,810 --> 00:35:57,560 And if so, 1031 00:35:57,560 --> 00:35:58,400 where would they go? 1032 00:35:58,940 --> 00:35:59,630 Oh, absolutely. 1033 00:36:00,110 --> 00:36:03,170 They can just email me@bodabraatme.com. 1034 00:36:03,500 --> 00:36:07,220 I answer all the customer service stuff on Bo DABRA personally, 1035 00:36:07,370 --> 00:36:08,630 because I like to know what's going on. 1036 00:36:09,170 --> 00:36:10,640 Sure. Keep your hands in the business. 1037 00:36:10,640 --> 00:36:12,050 Know how people are feeling. 1038 00:36:12,350 --> 00:36:13,820 Yeah. Very smart. 1039 00:36:14,060 --> 00:36:17,300 Another huge tip that we're throwing in near the very end 1040 00:36:17,300 --> 00:36:19,130 here. All right, 1041 00:36:19,130 --> 00:36:20,630 Sandy. Thank you so much. 1042 00:36:20,630 --> 00:36:23,960 It has been so incredibly interesting to hear the history of 1043 00:36:23,960 --> 00:36:28,160 both DABRA having used the product for ever seems like ever, 1044 00:36:28,250 --> 00:36:31,850 almost ever since it got started and then hearing the story 1045 00:36:31,850 --> 00:36:34,130 and some of the challenges and how you've overcome them. 1046 00:36:34,130 --> 00:36:37,280 And just a lot of really good information for all of 1047 00:36:37,280 --> 00:36:38,570 us as entrepreneurs, 1048 00:36:38,570 --> 00:36:41,150 to be able to relate to thank you so much. 1049 00:36:41,150 --> 00:36:44,270 I appreciate your getting together today and sharing all of this 1050 00:36:44,270 --> 00:36:52,490 information. And may your campaign Learn How to work smarter while 1051 00:36:52,490 --> 00:36:54,230 developing and growing your business? 1052 00:36:54,440 --> 00:36:58,000 Download our guide called 25 free tools to enhance your business 1053 00:36:58,010 --> 00:36:58,490 in life. 1054 00:36:58,730 --> 00:37:02,480 It's our gift to you and available@giftbizonrev.com 1055 00:37:02,480 --> 00:37:03,530 slash tools. 1056 00:37:03,680 --> 00:37:05,900 Thanks for listening and be sure to join us for the 1057 00:37:05,900 --> 00:37:11,630 next step Today's show is sponsored by the ribbon print company. 1058 00:37:12,320 --> 00:37:14,870 Looking for a new income source for your gift business. 1059 00:37:15,170 --> 00:37:19,400 Customization is more popular now than ever brand your products of 1060 00:37:19,400 --> 00:37:21,500 your logo or print a happy birthday, 1061 00:37:21,500 --> 00:37:23,270 Jessica ribbon to add to a gift, 1062 00:37:23,330 --> 00:37:26,450 right? A checkout it's all done right in your shop or 1063 00:37:26,450 --> 00:37:27,980 across studio in seconds. 1064 00:37:28,490 --> 00:37:30,920 Check out the rigid print company.com 1065 00:37:31,040 --> 00:37:32,120 for more information. 1066 00:37:34,250 --> 00:37:36,710 Would you like to be on the show or do you 1067 00:37:36,710 --> 00:37:40,730 know someone who can provide valuable insight from their experiences? 1068 00:37:41,270 --> 00:37:42,020 If so, 1069 00:37:42,050 --> 00:37:43,220 we'd love to hear from you. 1070 00:37:43,550 --> 00:37:46,670 All you need to do is submit a form for consideration. 1071 00:37:47,270 --> 00:37:50,750 You can access the form@giftfizzonunwrapped.com 1072 00:37:51,110 --> 00:37:52,790 forward slash yes, 1073 00:37:53,180 --> 00:37:54,110 that's gift biz, 1074 00:37:54,110 --> 00:37:58,550 unwrapped.com forward slash G U E S T. 1075 00:38:00,110 --> 00:38:01,280 After you listened to the show, 1076 00:38:01,400 --> 00:38:02,720 if you like what you're hearing, 1077 00:38:03,030 --> 00:38:05,780 make sure to jump over and subscribe to the show on 1078 00:38:05,780 --> 00:38:09,590 iTunes. That way you'll automatically get the newest episodes when they 1079 00:38:09,590 --> 00:38:10,130 go live. 1080 00:38:10,790 --> 00:38:13,550 And thank you to those who have already left a rating 1081 00:38:13,610 --> 00:38:18,110 and review by subscribing rating and reviewing health to increase. 1082 00:38:18,110 --> 00:38:20,300 The visibility of giving is unwrapped. 1083 00:38:20,660 --> 00:38:22,250 It's a great way to pay it forward, 1084 00:38:22,520 --> 00:38:24,980 to help others with their entrepreneurial journey. 1085 00:38:25,220 --> 00:38:25,640 Wow.