Own AI or lose.
Speaker AThe mistake isn't ignoring AI, it's keeping your old operating model.
Speaker AAfter 25 years of scaling Oracle, SAP and ServiceNow, Abhijit Mitra, CEO of Outreach, now leads a $4.4 billion unicorn through one of the biggest pivots in tech history.
Speaker BMeaning of my name Abhijit.
Speaker BIn Sanskrit, it means somebody who has overcome fear.
Speaker AMost leadership teams are experimenting with AI tools, but very few are truly redesigning their organ around them.
Speaker BSo Outreach, we are an agenting AI platform for revenue teams.
Speaker BThat's who we are today.
Speaker BLet sellers do what they do best and let AI do the rest.
Speaker CThis is where most leaders get it wrong.
Speaker AThey're adding AI and he's rebuilding around it.
Speaker BWhen you're in the meeting, my agents actually joined the meeting and coach me in real time.
Speaker BIt has to be a top down initiative.
Speaker BAs a leader, you need to own this charter.
Speaker BThis cannot be delegated downwards.
Speaker AIn this episode, you'll learn why AI is a leadership decision, not a tech decision.
Speaker AHow AgentIC AI will redesign revenue teams
Speaker Cfrom the inside out and the one
Speaker Arole every company must build or hire for before it's too late.
Speaker AIt's time to lead the team.
Speaker AWelcome back to Lead the Team.
Speaker AI'm your host, Ben Fanning, and this conversation that you're going to hear is meant to challenge, inspire and ripple out.
Speaker AIt's not just a podcast.
Speaker AIt's a positive movement to build better leaders.
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Speaker AThis helps more bold leaders discover the show and keeps the mission alive.
Speaker CEnjoy.
Speaker CNow you're moving into the CEO role at literally one of the most volatile moments in tech history.
Speaker COn the first day you got into the CEO chair, you close the door, you're alone.
Speaker CWhat were the initial fears that potentially
Speaker Bcame to mind to answer that question, Ben, you got to understand the meaning of my name, Abhijit.
Speaker BIn Sanskrit, it means aboy KE ji joy ko re che, which means somebody who has overcome fear.
Speaker CWow.
Speaker CYour name means you've already overcome fear.
Speaker CThe person, really?
Speaker CWow.
Speaker CSo when did, when were you told this?
Speaker CHow young were you when you were told this was the meaning of your name?
Speaker BOh, I was a little kid and I was afraid of like, pretty much everything.
Speaker BSo that's when my mom told me, do you know what the name meaning of your name is?
Speaker BI'm like, oh, it means you shouldn't have any fear.
Speaker BAh.
Speaker BOkay.
Speaker AAbhijit AI is rewriting how revenue teams operate.
Speaker AIs this something that leaders can afford to delegate?
Speaker BIt has to be a top down initiative.
Speaker BIt cannot be a bottom up initiative.
Speaker BMy advice to industry leaders out there is that think of it as your own charter, not something which your team will bubble up to you.
Speaker BThis is you.
Speaker BYou have to do this and learn about what are the possibilities.
Speaker BI am CEO of Outreach.
Speaker BWe are building agent AI for go to market teams to the market.
Speaker BBut I am learning every day about what's happening in the market, what are the technology trends, what are my customers doing, what are the problems that I'm seeing with people who are actually using AI already today?
Speaker BVery AI savvy, but still the issues there.
Speaker BWhere do I see the challenges with customers taking them into this new era?
Speaker BSo I'm learning and I'm pushing my team and I'm pushing my customers as well.
Speaker BAnd so that's my word of advice as a leader.
Speaker BYou need to own this charter.
Speaker BThis cannot be delegated downwards.
Speaker BWhen you're in the meeting, for example, if I'm meeting you, my agents actually join the meeting and coach me in real time.
Speaker BLet sellers do what they do best, which is building relationships with people and connecting and let AI do the rest.
Speaker BThe industry is going through a big change now with the advent of generative AI.
Speaker BAnd outreach was always at the forefront of AI on how it transformed the seller's experience.
Speaker BAnd generative AI is new for all of us in the last couple of years, really.
Speaker BSo I wanted to really, really leverage that and make a huge impact on the industry.
Speaker BSo I was super excited to be in this world.
Speaker CSo you were feeling nerves, but the nerves were excitement, or at least that's how you chose to interpret them.
Speaker CYes.
Speaker CAnd being like, oh my gosh, okay, now I finally got the thing that I wanted.
Speaker CSince we all had those moments where sometimes where are we, are we going to be able to do this?
Speaker CBut you were feeling confident and you're like, this is what my mom's been telling me I've been ready for my whole life.
Speaker BYeah, you could say that.
Speaker CSo in your story, you took over the CEO role from a person who was like a big personality.
Speaker CRight.
Speaker CLike Manny Medina.
Speaker CWell known, he founded the company Scrappy.
Speaker CA lot of stories about him, just kind of larger than life.
Speaker BYes.
Speaker CAnd you know, here you are taking over the role now you were already like, you already knew Manny because you'd already worked for him.
Speaker BRight.
Speaker CYou're coming into this role how?
Speaker CAnd I think about big moments in history.
Speaker CLike I went to the University of Alabama, Nick Saban, the I, you know, this great football coach, he retired and who wants to fill the shoes of Nick Saban, right?
Speaker CThis guy, Kaylin DeBoer, who came from Washington.
Speaker CAnd it's been a challenge, right, because he's not Nick Saban.
Speaker CHe doesn't even try to be Nick Saban.
Speaker CWhat.
Speaker CWhat has the tension been like from you, you know, coming into these big shoes and what's it been like?
Speaker CBecause some people would describe it as like a poison chalice, like they're passing the cup, but it's like, I don't know if I want to drink from that cup or not, because it's not going to be easy.
Speaker BWell, Manny created this category, and so he.
Speaker BHe was a visionary, and he'll always be the visionary for us.
Speaker BAnd for me personally, I and Manny are very close, and Manny actually nominated me for the role of the CEO when he was stepping aside.
Speaker BNow, one of the things that you did mention that I also learned, and along the years, I've had many mentors who have helped me making these very important transitions in my life.
Speaker BAnd some of them are actually mentoring me.
Speaker BSome of them are my advisors, even today here at Outreach.
Speaker BSo one of them actually told me that, like, look, and he actually went through this transition himself.
Speaker BHe took over as CEO from a founder of another company.
Speaker BAnd so one of the things that I, he told me is that, hey, make sure that you have a purpose of the company, which is not Manny's purpose, not your purpose, but the purpose of the company.
Speaker BAnd so during this time, a gentleman who I had worked with when I was at ServiceNow, his name is Alan Marks, he helped us come up with the purpose of ServiceNow when I was at ServiceNow.
Speaker BAnd so he helped us dig into sort of who we are and why we exist and what do we want to do.
Speaker BAnd so we ran this workshop for a couple of months actually, and we came up with this purpose, which is about unleashing your best performance.
Speaker BAnd we said that, look, we are here because we want to unleash our own best performance in doing what we do, in every function, in every role.
Speaker BAnd in doing so, we want to help unleash the best performance of our customers.
Speaker BAnd so that's what we not just meet.
Speaker BThere was a cross functional team, actually, who came together, and we said that that's basically what represents us.
Speaker BAnd so we made that our company's purpose and our company's mission.
Speaker BAnd so that was one of the key things that I did as soon as right After I took over the CEO.
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Speaker CMan, it's so good in that.
Speaker CAnd one of the things I want to highlight is like, you, like what I heard in that is like, Ben, it's not about me.
Speaker CThe transition's not about me.
Speaker CWhat we're doing, it's really just about trying to keep the main thing.
Speaker CThe main thing, which is what is the company's direction, what's the company.
Speaker CAnd I love how you found that alignment between, hey, we're here to unleash our own performance, but we're only here to do it in the name of helping our customers unleash their performance.
Speaker BThat's right.
Speaker CYou know, don't make it all about us, even make it about the customer.
Speaker CAnd yeah, then you're, you're going to be in a lot different place that you're operating from now.
Speaker CThis word unleash, you could say increase performance.
Speaker CYou could say a lot of different things.
Speaker CWhy, why the word unleashed?
Speaker CBecause when I hear unleash, it means your potential is already there.
Speaker CLike what makes you.
Speaker CIt's already there.
Speaker CWe're just here to.
Speaker CI don't know, it's a very specific word that you chose there.
Speaker BYeah.
Speaker CSo why are you choosing that as a leader?
Speaker CThinking about unleashing yours, your teams, your company's performance and your clients.
Speaker CWhy that word?
Speaker BThat was our understanding as well, that within each person there is so much of potential and you're looking for an avenue somehow to bring your best outward outside of yourself, sort of.
Speaker BTo some extent it applies to me also.
Speaker BLike, you know, so I'm in this role at that time.
Speaker BThis is one and a half years ago.
Speaker BAnd I'm excited and I believe I can do this and I want to unleash myself, unleash the best in me.
Speaker BAnd so if you look at some of the folks who have come into outreach over the last one and a half years, these are folks who have come here because they want to prove themselves.
Speaker BThey think they can do a lot more than what they have done in the past, and that's why they're here.
Speaker BAnd when we look at our technology and how we help our customers, that's how we look at it as well.
Speaker BWe use AI, but AI for the purpose of good, for the purpose of making people better at what they do, for helping unleash their performance or unleash their best version of themselves.
Speaker BSo that's what we truly, truly believe in.
Speaker BSo that's why the word unleash, and even our annual customer conference is called Unleash, because we believe that our customers come together to unleash their experiences and talk about it with each other so they can help each other out essentially, and help out the industry in general unleash their best performance.
Speaker BSo that's what we truly believe in as a company.
Speaker CWell, I like it in so many ways.
Speaker CAnd not to get metaphysical about it, but it's like, hey, you're.
Speaker CYou're holding people and your customers as complete as they are.
Speaker CIt's like, hey, we're here.
Speaker CWe're just here to bring what's there already out of you, help you hit those levels.
Speaker CI think.
Speaker CI think it's a really powerful and positive way to go about it.
Speaker COutreach's reputation is huge.
Speaker CRight.
Speaker CYou guys are one of the first big sales platforms.
Speaker CAnd my impression, I'm gonna put words in your mouth, but before it was a lot about volume and connection and like sending out customized emails with the situation and just lots of.
Speaker CLots of email, lots of messages.
Speaker CMy understanding now is you're coming in and you're taking a much different approach.
Speaker BYes.
Speaker CSo I'm thinking about what is the company's reputation out there that you're.
Speaker CI'll say you're one hand, you're building on a reputation from being known, but it's interesting because you're also going in a different direction.
Speaker CSo your reputation might actually.
Speaker CMight actually work against you in, like, in some places.
Speaker CSo how are you thinking about navigating those conversations as a leader and like keeping what's worked and what's built it to the stuff that's working against you now?
Speaker BYeah.
Speaker BSo outreach, we are an agenting AI platform for revenue teams, and that's who we are today.
Speaker BThat's the Outreach 2.0, as I say, which we are rearchitected completely bottom up, making it an agent platform.
Speaker BAnd I'll explain now 2.0, and I'll go back to answer your question of how it transitioned from the past.
Speaker CYeah.
Speaker CUnleashing what can be.
Speaker BThat's right.
Speaker BAnd in this process, what we do is our AI agents are actually augmenting humans, unleashing their best performance.
Speaker BThat's the whole idea in various roles, whether you're an sdr, whether it's an account exec, whether you're a sales leader or revenue operations person, or customer success.
Speaker BSo it's helping you unleash your best performance, augmenting you in orchestrating workflows that you do in your day to day job.
Speaker BFor example, you're building pipeline, for example, you're managing accounts, for example, you're closing deals, you're doing forecasting, you're coaching team members, all of these various processes.
Speaker BNow there are a couple of words that I use when I said this.
Speaker BI used the word AI agents, I said augments team members, I said orchestrate workflows.
Speaker BI use the word workflow.
Speaker BAnd this is basically the connection to our past because we are known as a workflow platform for sales engagement.
Speaker BSo that's historically how Autry has been.
Speaker BWe created this whole domain of sales engagement essentially.
Speaker BAnd now that entire domain has merged into a new category of software called revenue orchestration, where we are the market leader as per the industry analysts.
Speaker BSo our core is workflow, orchestrating work, getting things done.
Speaker BThat's our core.
Speaker BAnd when you think about agentic AI, which is AI which is acting on behalf of people and getting things done, it's a very natural match right there.
Speaker BActually.
Speaker BOkay, we are playing to our core strength with agentic AI and expanded the scope of what that work is.
Speaker BIt's not just prospecting and building pipeline, which we are number one and best at, but it's also closing deals and forecasting.
Speaker BSo that's how the story continues.
Speaker CSo as a leader changing the direction, it's not a complete change, but it's a transformation.
Speaker CYou find it very important to connect it to the words of the past the company's familiar with, that your customers are familiar with and what you guys are known for, but you're working to bridge it into this new future of agentic AI.
Speaker CNow what is the stuff that sales leaders used to do all the time and maybe like their bread and butter of what they used to do before agentic AI, that now they don't have to do that anymore.
Speaker CLike that's just not going to be part of the sales leaders future with the technology that you're building a lot
Speaker Bof the grant work that you typically don't want to do or are not good at doing either.
Speaker BFor example, researching an account.
Speaker BLet me give an example.
Speaker BResearching an account.
Speaker BYeah, an account research is a very, very time consuming work.
Speaker BAnd you have to do it in order to understand what your sales players are, who you should be talking to, what you have positioned, what you can position more.
Speaker BAll of that is.
Speaker CYeah, and this should be done before you even talk to somebody.
Speaker CLike a sales call, hopefully.
Speaker CBut maybe you just want to call somebody or you're going to try to email some of somebody new.
Speaker CYou need to know who the heck they are.
Speaker CYou just can't spam them to death with whatever.
Speaker CYou have to have details.
Speaker BAnd you guys imagine that you had your own agent, your personal agent who was actually doing all of that research according to what you wanted to be researched, not what the agent wants to research.
Speaker BSo you are in charge.
Speaker BYou say, hey, these are the 10 different things I want to know about the account.
Speaker BTell me what else should I know about the account?
Speaker BOh, maybe there's three things you should also know about the account.
Speaker BOkay, good idea.
Speaker B13 things that I want to know about the account.
Speaker BGo find this 24 by 7 for me and keep me up to date.
Speaker BThat's a task that sellers would spend a lot of time doing in the past.
Speaker BManagers would spend a lot of time doing in the past.
Speaker BSo critical for them.
Speaker BBut they don't need to anymore because the agent is doing it for them.
Speaker BSo that's a good idea.
Speaker CPerhaps it prepares it so they just open their computer and boom, there's all the information.
Speaker BYes.
Speaker CFor them.
Speaker CDoes it message?
Speaker CDo the agents go as far as to take that information, craft a message and actually send it as a message within LinkedIn?
Speaker BThere you go.
Speaker BNow you actually are describing what outreach does.
Speaker CThat's a separate agent, but it's still, it's under the outreach.
Speaker BThat's right.
Speaker BThat's right, Ben, you nailed it.
Speaker BSo that's how it works.
Speaker BSo basically, now that you have all the data together, now you're strategizing what should be my sales plan place, what product should I sell, what's the angle?
Speaker BWhat's happening in industry?
Speaker BWhat's happening for this customer?
Speaker BNow what you can do is you can give instructions to the agents and the agents are doing this 247 for you and saying that, okay, when the time is right because the agents are listening to signals that's happening in the market or when the time is right, or when you actually have a specific conversation, which leads to this possibility that I'm going to send out an email on your behalf or create a LinkedIn post and line it up and maybe I can even give you some talking points.
Speaker BFor your upcoming phone call or prep you for the meeting so that you know exactly what to talk about.
Speaker BAnd I'm going to warm up your customer, your contact or your prospect for you before you meet them and make sure they are actually interested in talking to you and you're not wasting their time.
Speaker BSo the agent actually does all of this work, reaches out to the customer and then you go into the meeting.
Speaker CCan it preview the personal side?
Speaker CSo say the person is raising money for something on Facebook for like a pet project.
Speaker CWould the salesperson be notified, hey, by the way, they're gonna meet with them, but they are also running in a 5k to raise money for Ms. Or something like that.
Speaker CMaybe you need to make a donation or maybe ask them about it.
Speaker BYeah, I mean it listens to all the news and social information as well.
Speaker BAnd then not only could it alert the rep or the manager, but it could also use that in the personalization of the message that is sending out to that person at the company as well.
Speaker BEven after the meeting, the agents are following up and updating my CRM or sending out follow up emails and doing all of that stuff for me.
Speaker BSo a lot of the work that again, like I said that you need to do in order to be able to sell very critical work, but now you don't because the agent does it for you.
Speaker BSo that actually frees up a lot of your time to be more productive.
Speaker CYeah, I'm sure people are listening now and they're like, yeah, that's a lot of time in sales.
Speaker CAnd we're talking about in a sales context, but leaders, I mean you need to know this on your key suppliers.
Speaker CLike people like if you're on the buying side of the business and you're going to be meeting with them, you need to know about the people coming to you so you can kind of reverse this, you know, and understand their world and your ecosystem and the driver to this.
Speaker CNow some interesting questions come to mind, of course, when we're.
Speaker CFirst of all, this is this thing is happening at light speed and there's a lot coming through people.
Speaker CWhat happens when someone figures out they're like, wait a minute, this is an agent, not a human being.
Speaker CAnd I'll give you a quick example.
Speaker CThis is a little bit of a random example on Instagram.
Speaker CI was in New York recently and, and I thought, oh, I have, I have a couple hours, I want to get a couple of headshots in front of this area for some marketing that we're doing for our show.
Speaker CSome of Our business stuff.
Speaker CSo I reached out to some Gen Z on Instagram because I, they have like really creative perspectives on headshots in the photography.
Speaker CAnd I reached out to the person on Instagram and I start and they say, hey, you know this, this is a chat, this is a chatbot.
Speaker CThis is a, it's not exactly a genetic, but a little bit.
Speaker CAnd this, this bot engages me for like a long time asking me questions and it's literally making reference points in Manhattan to where I could go nearby to get these pictures on.
Speaker CAnd they'll say, hey great, we're going to do it this afternoon, we're on at 5:30.
Speaker CAnd I just replied, can I please get a response back from a real person to do this before I go?
Speaker BYeah.
Speaker CAnd finally the guy, the person actually emails me back and he's like, man, I'm so sorry about this.
Speaker CThat's my bot.
Speaker CAnd I don't do last minute request now.
Speaker CI wasn't upset, I was like, okay, that's interesting.
Speaker CBut eventually, right, we're going to.
Speaker CSo that's one question I have is because right now our expectation is that this is not, this is not a, this is not a gentic AI bot.
Speaker CPeople interacting with us, people are going to be thinking this is a real person.
Speaker CIt's going to be so good.
Speaker CBut eventually are we just going to change our expectations or we're just going to assume that this is an AI agent?
Speaker CYou know, what's your perspective on that?
Speaker BSo I have two things to say.
Speaker BOne is that the agent AI is not just about interacting with people.
Speaker BThat's just one aspect of it.
Speaker BThere are so many other things that the agents behind the scenes.
Speaker BMost of the autonomous agent examples are things that you don't see because it's for example, going and researching an account for you research.
Speaker CYeah, that's all behind the scenes to make the human interaction better.
Speaker CEventually when it happens.
Speaker BThat's right.
Speaker BUpdating the.
Speaker BPrepping you for the meeting, updating your notes, updating opportunities, doing your forecasting.
Speaker BSo a whole bunch of stuff that happens behind the scenes, that's really the majority of the agent Aki work.
Speaker BNow the spark that you were talking about, where the agent actually interacts with another human on your behalf and there are various modes of doing that.
Speaker BThey're fully autonomous, which is what the chatbot example was.
Speaker BWe don't do a chatbot at all.
Speaker CYou don't believe in that or that's just not part of your platform or how it's your.
Speaker CNo, okay.
Speaker BBut we do have multi channel engagement like email, LinkedIn, phone call, things of that sort that we do orchestrate outbound, that we do.
Speaker BSo but even within that paradigm, there are various modes.
Speaker BThere is a mode of fully autonomous, there is a mode of human oversight, meaning the agent is keying it up for you.
Speaker BAnd then you are essentially personalizing whatever your personality is and that's coming out.
Speaker BAnd then there is somewhere in between, which is that initially you're doing a lot of stuff manually and the agent is learning.
Speaker BAnd then slowly, slowly, slowly it's taking on your personality.
Speaker BIt's something similar to what you do in cloud or chatbot.
Speaker BInitially it's very robotic.
Speaker BAnd then slowly, slowly takes on your personality.
Speaker BIt has memory, it remembers what you're saying and then it becomes almost your own voice and then it becomes a lot more effective.
Speaker BAnd if even, it may actually even do the same sort of biases as you have, which is a problem.
Speaker BBut that's what, that's when it actually represents you.
Speaker CYeah, truly.
Speaker CYeah.
Speaker BSo that's.
Speaker CMy bot becomes a smoker.
Speaker CNo, I, Yeah, I do not, I do not smoke, y'.
Speaker BAll.
Speaker CI'm just saying, like I can't get my, I can't get my bot from stop vaping.
Speaker CThis is just addicted.
Speaker BExcept that it has all the guidance of the organization and the enterprise around it.
Speaker BSo it's not completely, you know, doing things off the rails, which is actually a lot of the work that we do to make sure it's, it's within compliance and it's, it's being evaluated against proper standards and stuff like that.
Speaker BSo that's how it works.
Speaker CThat's really effective.
Speaker CSo it's not all or nothing.
Speaker CAnd there are a lot of ways that you're sort of navigating.
Speaker CThis is up to leaders, I think, to have a vision for how far do they want the interactions with the end customer to be.
Speaker BYeah.
Speaker CAnd the consequences will be what they're going to be.
Speaker CYou may, if you go high volume and you want them interacting on the messages without your team involved, yes, you may get more people on the line, but, but they also might get, you know, feel weird when they realize, hey, this is not a real person.
Speaker CDo you
Speaker Bgo just you.
Speaker BRight.
Speaker BSo some of our customer, for the high volume business where they have hundreds of thousands of customers, they rely on the agents quite a bit.
Speaker BFor their strategic business, they also rely on the agents, but they want the human supervision there a lot more.
Speaker BSo that's a common trend that we see.
Speaker CYeah, I mean it's an Incredible world.
Speaker CWhere do you think ethically things fall with automation?
Speaker CAnd I know agentic AI is like not automation.
Speaker CAll right.
Speaker CThese are two different things.
Speaker CBut in terms of where is the ethical line that leaders need to be thinking about for themselves, for letting someone know that they're not interacting with a person, they're interacting with a machine, How to think about that?
Speaker BYeah, I think you should always let your audience know who, like, if it's a machine or a person.
Speaker BI think that's mandatory to me.
Speaker BSo I think so.
Speaker BI mean, at least we do in wherever we generate content, we say this is being personalized by the machine.
Speaker BAnd then up to each organization to decide how much of that they want to expose to their customers versus keep it internal to themselves.
Speaker BBut whenever we produce something which is produced agentically, we actually say this is produced by the agent, whereas this is produced by the machine.
Speaker BAnd today in the world we are in, it is not so safe also to let everything be agentic.
Speaker CSo that was my next question.
Speaker CYes, there's a lot of who's responsible for.
Speaker BCorrect.
Speaker BSo there's a loss of trust and security that is inbuilt into these paradigms.
Speaker BAnd so explainability is a big thing that you need to explain that, hey, this content is coming up or this action is being taken because of XYZ reasons.
Speaker BAnd that because of XYZ reasons is something that has to be audited continuously in order to make sure that we have the compliance and controls in place.
Speaker BBecause in the end, we are responsible for this and our customers are responsible for what they're doing with their customers.
Speaker BRight.
Speaker BSo that responsibility does not go away.
Speaker CIt really puts you guys in an interesting position because it's your.
Speaker CThey're really your employees that I'm using quotes.
Speaker CRight.
Speaker CThe agentic agents are your employees working for a company.
Speaker CIt's almost like the way I think of it is, and I could be wrong on this one, because they're like contractors back in the day where like a company would hire a contractor and the contractor would come on site, they would file stuff, they would take things around, move things, maybe produce information.
Speaker CBut the difference is it seems like your agents are going to be a lot more capable in terms of what it can do, the complexity and the very fast impact it can make.
Speaker CSo how do you talk to leaders about what's their responsibility versus your responsibility?
Speaker CIf your agents get all swept up and they're having success and the business is like, oh, our agents are doing all this great work, but then they come back a month later and they're like, oh, like we, we weren't really paying attention to that.
Speaker CIt seemed like they were doing a great job, but they really were getting off in the wrong direction.
Speaker CWho's responsible for like the financial impact or maybe just that they have to even go back and do like double work because the agents create a lot of information that wasn't right and has to get redone.
Speaker BYeah.
Speaker BSo we have a very clear contract with our customers on what which part of is the technology and the guardrails and which part of is the training and the data.
Speaker BThe training and the data actually is our customer's responsibility because it is the data of our customers that the agents are actually manipulating or working on.
Speaker COkay.
Speaker BAnd so the training and the data and utilizing the guardrails that we provide to make sure the agents are doing their function is really the customer's responsibility.
Speaker BOn the other hand, we also go hand in hand with our customers, with our forward deployment engineers, to make sure that customers are completely comfortable with understanding what the agents do for which use case, how to manage them, how to guardrail them, how to train them, how to make them more effective.
Speaker BSo all of those things we do hand in hand with our customers.
Speaker BBecause the other thing in this agent AI world is that these are not seats that you sell.
Speaker BThese are consumption credits that you sell.
Speaker BAnd if our customers don't use the agents.
Speaker COkay.
Speaker BThen we don't recognize revenue.
Speaker BSo that means we need to be highly vested in the success of our customers, truly unleashing the best performance without which we will not be able to unleash our own best performance.
Speaker BLiterally, monetarily.
Speaker CThat is a really interesting.
Speaker CPeople think agentic AI a lot of times, I believe, means you don't have to do certain things, but it does not mean you're still not close to the business.
Speaker BYeah, very close to the business.
Speaker CI. I'm curious about your take on this, Ajit.
Speaker CI think it's very dangerous for leaders because out of sight, out of mind.
Speaker CWorking with you guys, you know, you're taking work off their plate.
Speaker CBut to your point, you're like, we
Speaker Aknow we have to be closer to
Speaker Cthe business and our customers and our customers have to be closer to understanding what's happening than they even did before.
Speaker CBut, but they're not literally doing the work.
Speaker CAnd I think human nature, I don't hear a perspective on this.
Speaker CHuman nature is out of sight, out of mind.
Speaker CAnd that's why that saying, I mean, I think that was that Shakespeare?
Speaker CLike, I don't know like this, like this is a very old adage, out of sight, out of mind.
Speaker CBecause that's what humans do.
Speaker CIf we don't see it, we forget about it and we move on.
Speaker CAnd that could be where this thing breaks apart.
Speaker BYeah.
Speaker BSo there is the rise of a role that I feel very strongly about.
Speaker BI call it the GTM Architect.
Speaker BAnd the GTM Architect is a role within the go to market revenue operations function that is entrusted or will be entrusted going forward with making sure that the agent AI platform is set up, functioning correctly, managed correctly, applied to the right use cases.
Speaker BAnd so I'm seeing customers starting to invest in this role.
Speaker BIt's not in it and it is not only in business, it's somewhere in between where the person is looking at the use cases and figuring out, okay, these use cases maps to this kind of technology and it impacts these people across these processes.
Speaker BAnd this is hence what the go to market architecture is.
Speaker BNot a technical architecture, it's a functional and people architecture and process architecture.
Speaker BAnd these roles are new, but they are coming up and will be very important going forward because the organization which will be having the oversight will be the go to market operations team in our industry, in our.
Speaker CWhat skills do you need?
Speaker CI'm thinking of college students, but I'm thinking about people now whose jobs are under attack in terms of, hey, this job needs to be changed, it does something different.
Speaker CWhat are the skills and things they need to prepare for that role.
Speaker CAnd I completely agree from what you're saying that that's going to be a vital role.
Speaker BYes, well, it's going to be, it's interesting, but whenever you hear the thing in the industry that hey, you know what, AI is coming, all the jobs are going to go away, or you know, computers are coming, everybody's going to be jobless from tomorrow, or that Internet is going to wipe out everybody, nobody's going to have a job from tomorrow.
Speaker BI mean, we have seen this right in our lifetime and we've seen how the jobs evolve.
Speaker BThere are new jobs that come out and, and this is going to be one of those jobs super critical.
Speaker BAnd one of the criteria for this will be around, the skills will be around.
Speaker BFirst of all, business process.
Speaker BThis person needs to be an expert of that part of the business process within the overall corporate processes.
Speaker BThis, this person needs to understand the organization, the people who are part of the business process, what their roles are.
Speaker BThis person needs to understand where are the overlapping functions, where are the overlaps, where things needs to be broken down, things needs to Be simplified.
Speaker BSo a lot of that.
Speaker BAnd then this person needs to understand what are the technologies that are available which can actually solve those business challenges that you are trying to solve.
Speaker BAnd then how is Agent Ti being leveraged in this?
Speaker BThis person needs to understand the architecture of what agent guy even means, the fact that you are actually giving Genai instructions, prompts, essentially.
Speaker BEven prompt building will become a lot more automated going forward.
Speaker BToday is very manual.
Speaker BYou have to manually type out prompts and stuff.
Speaker BSo even prompts will be generated by AI as well going forward.
Speaker BSo this person needs to have an idea where the AI technologies are going and where the business problems are and how that process is being orchestrated.
Speaker BThere's a very multifunctional role.
Speaker CYeah, well, yeah, it's.
Speaker CIt's.
Speaker CIt could be weird for leaders to hear that you thought this was about tech, but it's gotta be about people, right?
Speaker CI mean, the people in both areas.
Speaker BAbsolutely.
Speaker BIn the end, it's our people.
Speaker BWe also had a couple of customers recently at one of our conference.
Speaker BTelling us about uptake of AI is not an easy thing in most organizations because everybody has a different point of view of what AI can do.
Speaker BAnd there are so many different solutions out there who claim to do the same thing that.
Speaker BAnd everybody's trying to sell to a different part in the organization.
Speaker BYou have so many leaders who believe that, oh, you know what this vendor just pitched to me?
Speaker BThat sounded like, amazing.
Speaker BOh, that vendor pitched to me, that sounded like it.
Speaker BLike amazing.
Speaker BOh, your vendor versus my vendor.
Speaker BSo within organization, there's so much, so many voices of, hey, how something should be done, that that's the challenge.
Speaker BAnd that slows everything down to some extent.
Speaker BSo there is this need to figure out, okay, where, which problem are we solving first?
Speaker BAnd hence, which technology are we applying to that for which Persona, for which process?
Speaker BIn the end, it's always the Persona and the process which is doing something in a company, right?
Speaker BAnd that process is what you're trying to solve for.
Speaker BYou're trying to optimize for that process.
Speaker BAnd if you don't think of it from that perspective, you're thinking it.
Speaker BOnly from a technology perspective.
Speaker BIt's not going to work.
Speaker CAll right, y' all own it.
Speaker CAbhiji's telling you to own it.
Speaker CI believe it.
Speaker CWe all got to own it for ourselves and our curiosity and start building out our approach here.
Speaker CIt's going to be a wild ride.
Speaker CAnd y' all reach out to Abhijit and his team.
Speaker CI'm sure they'll share more with you, but so much cool stuff going on at Outreach.
Speaker CThanks for joining us today, man.
Speaker CIt's a fun one.
Speaker BAbjit thanks for having me.
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