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Speaker: Hello,

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and welcome to this

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week's episode of

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Unleashing Brilliance.

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Today, I want to

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dive into a topic

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that affects so many

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of us, particularly

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those that thrive

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on innovation and

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creativity and being

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ahead of the curve.

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What I'm talking

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about today are the

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three deadly S's, the

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shiny stuff syndrome.

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We've all been there,

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that magnetic pull

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towards new ideas,

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tools, and projects

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that can often leave

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us,  wondering how

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on earth we're going

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to get something

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finished and why

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our actual goals

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are no longer close

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to being completed.

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In this episode, I want

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to dissect the three

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deadly S's of shiny

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stuff syndrome and

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offer some actionable

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strategies to help

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you overcome them.

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Now, some years ago,

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I met an incredible

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business owner and

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entrepreneur, a

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lady called Julia.

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Julia was a dynamo.

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She was known for

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her innovative ideas,

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her boundless energy.

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And one day she

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shared with me her

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lady's project.

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and her lady's project

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was actually an app

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that was all about how

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to help people manage

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their time better.

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I get the irony

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here, right?

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The concept was really

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solid, but every

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single time we met, she

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had this new feature

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or a new design or

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something new that she

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wanted to talk about.

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And the app was never

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close to actually

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being launched.

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There was always

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something else that

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she had to include or

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something else that

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she had to have a

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conversation about,

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or something else

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that she had to start.

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And this was all

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getting in the way of

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her, Actually making

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her magic happen of

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actually completing

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and launching this,

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incredible app.

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Julia was suffering

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from what I like

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to call shiny

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stuff syndrome.

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Yes.

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She'd caught a massive

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dose of the three

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deadly S's each new

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tech trend or tool

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that came her way.

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She felt compelled to

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actually include it

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in her app and she was

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lost in a market of

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endless possibilities.

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so many of us have

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been there, right?

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So what we had to do

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is we had to put a

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hard stop on the work

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that she was doing.

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We had to start with a

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real pause to reflect

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on what her key and

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core objectives were.

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She needed to remember

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her why, the very

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reason she'd started

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her own journey.

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And we worked on

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a strategy to help

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her prioritize and

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focus, treating every

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single new idea like

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window shopping.

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You look, you

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appreciate, but you

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don't immediately buy.

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You know, it's like

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when you find yourself

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on a diet, but you

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find yourself in a

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chocolate shop, every

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single thing looks

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tempting, but you've

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got to remember what

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your ultimate goal is.

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It may be that you

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want to fit into

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some fabulous suit

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or dress at your best

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friend's wedding.

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You don't necessarily

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need that extra

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chocolate.

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You've got to

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own the choice.

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You need a strategy

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to keep walking,

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keep on walking past

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that chocolate shop.

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So the question is,

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are you the one?

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A bit like Julia, are

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you constantly chasing

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after the next big

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thing only to find

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yourself overwhelmed

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and not really

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getting anywhere fast?

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Maybe your diary

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is filled up with

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jumping from one

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thing to the next.

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Maybe you've got loads

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of things that you've

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started, but you just

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can't seem to get

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anything finished.

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If that's you,

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you might also be

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suffering from these

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three deadly S's of

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shiny stuff syndrome.

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This disease of

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distraction that

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plagues so many of us

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as business owners.

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Think of it like

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being a kid in a

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candy store, but

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instead of the sweets,

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you're surrounded

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with shiny new

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business strategies.

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You know, maybe

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this is you, this

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is your typical day.

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You're, you're

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scrolling through

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social media feed.

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I know that's really

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hard, isn't it?

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Not to scroll, but

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you're scrolling

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through your

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social media feed.

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And then suddenly,

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bam, a new marketing

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strategy pops

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up promising to

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revolutionize

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your business.

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And without a second

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thought, you dive in.

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It may be that one of

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your worthy rivals,

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as Simon Sinek calls

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them, one of your

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competitors, you've

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seen them doing

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something on social

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media and again, before

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you know it, you're

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off copying them or

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trying to reinvent what

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they're actually doing.

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Before you know it,

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another new shiny

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opportunity catches

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your eye and that cycle

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repeats itself again.

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But the impact

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It can happen.

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Your business, shiny

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stuff, syndrome

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is very real.

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You know, here's some

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of the things that I

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find in my business.

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when I find myself

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following shiny

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stuff, by the way,

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I'm a Gemini too.

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So it's like rabbits.

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I don't know if I go

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in a totally different

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direction, but the

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reality is the cost

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of shiny stuff.

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Syndrome is real.

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First up, We, um, seem

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to have an inability

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to actually finish

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projects where hopping

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from one project to

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the next, never really

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pausing to collect

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data or analyze what

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is truly working.

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The second thing I

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see happening is many

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of these ideas that

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we have, that we're

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trying to put into our

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business end up being.

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Poorly planned ideas

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without alignment

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to your true

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business goals, your

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strategies can become

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quite wishy washy.

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third thing I see with

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many of my clients

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that suffer from

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shiny stuff, stuff

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syndrome, gosh, try

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saying that quickly.

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Shiny stuff syndrome

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is that they end up

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burning through cash,

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following every single

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new idea, investing

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with every genius that

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promises to be able to

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turn your world around.

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And they burn through

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cash because they're

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not investing wisely.

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You might be scattering

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your resources

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broadly, hoping that

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something will stick.

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And finally, if

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we're not careful,

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we hit this point

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of stagnation.

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As you flip flop

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behind ideas or

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between ideas, your

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business stagnates.

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You might confuse your

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potential clients and

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leads start drying up.

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It's a bit like.

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Going into a

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gym, right?

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Every, every time you

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walked into a gym, you

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tried out a different

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workout routine without

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really sticking to

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any particular plan.

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You know, one day

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you might do yoga.

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The next day it's a

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heavy lifting session

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followed by some

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random dance class.

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Yes, you're

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doing stuff.

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You actually

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are at risk of

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confusing yourself.

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You might even pull

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a muscle or two and

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you never really see.

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Any real progress,

308
00:07:15,152 --> 00:07:16,722
the cost of shiny

309
00:07:16,722 --> 00:07:17,952
syndrome, shiny stuff

310
00:07:17,962 --> 00:07:19,382
syndrome is very real.

311
00:07:19,702 --> 00:07:21,022
And it's very real in

312
00:07:21,022 --> 00:07:22,172
this entrepreneurial

313
00:07:22,412 --> 00:07:23,162
world that we

314
00:07:23,162 --> 00:07:24,052
are operating in.

315
00:07:24,462 --> 00:07:25,142
There's lots and

316
00:07:25,142 --> 00:07:26,232
lots of stuff being

317
00:07:26,232 --> 00:07:27,752
done, lots and lots

318
00:07:27,752 --> 00:07:28,832
and lots of movement,

319
00:07:29,082 --> 00:07:30,862
but no real gains.

320
00:07:31,462 --> 00:07:32,292
So if this is you,

321
00:07:32,292 --> 00:07:33,792
if you are finding

322
00:07:33,792 --> 00:07:35,342
yourself struggling

323
00:07:35,352 --> 00:07:36,822
with the three deadly

324
00:07:36,902 --> 00:07:38,972
S's of shiny stuff

325
00:07:39,032 --> 00:07:40,352
syndrome, I want to

326
00:07:40,352 --> 00:07:41,482
give you a couple of

327
00:07:41,482 --> 00:07:43,108
ideas to focus on.

328
00:07:43,367 --> 00:07:44,611
it's time to

329
00:07:44,831 --> 00:07:46,061
really explore some

330
00:07:46,101 --> 00:07:47,216
strategies that To

331
00:07:47,216 --> 00:07:49,135
help you, ensure that

332
00:07:49,135 --> 00:07:50,595
you stay on track.

333
00:07:51,185 --> 00:07:52,735
Now, Brendan Bouchard

334
00:07:52,765 --> 00:07:54,195
wrote an amazing book

335
00:07:54,235 --> 00:07:55,235
about this called The

336
00:07:55,235 --> 00:07:56,605
Motivation Manifesto.

337
00:07:56,605 --> 00:07:57,575
I love this book.

338
00:07:57,975 --> 00:07:59,085
And he talks about

339
00:07:59,085 --> 00:08:00,035
the fact that

340
00:08:00,305 --> 00:08:01,875
every single person

341
00:08:02,115 --> 00:08:03,875
has some form of.

342
00:08:05,155 --> 00:08:06,625
The first spark of

343
00:08:06,625 --> 00:08:08,045
motivation, he says,

344
00:08:08,385 --> 00:08:09,905
is this ambition, the

345
00:08:09,905 --> 00:08:11,225
ambition, the belief

346
00:08:11,225 --> 00:08:11,885
that you're going

347
00:08:11,885 --> 00:08:12,725
to build a business,

348
00:08:12,725 --> 00:08:13,285
you're going to launch

349
00:08:13,285 --> 00:08:14,415
a product, you're

350
00:08:14,415 --> 00:08:15,255
going to hit seven

351
00:08:15,255 --> 00:08:16,325
figures, whatever it

352
00:08:16,325 --> 00:08:17,885
may be, we all have

353
00:08:17,895 --> 00:08:19,695
an ambition and he.

354
00:08:20,035 --> 00:08:21,495
Suggests that the

355
00:08:21,675 --> 00:08:22,695
second big phase of

356
00:08:22,695 --> 00:08:24,265
work is expectancy.

357
00:08:24,685 --> 00:08:26,135
So we believe that

358
00:08:26,135 --> 00:08:27,402
we can, you know,

359
00:08:27,402 --> 00:08:28,112
New Year's Eve is

360
00:08:28,112 --> 00:08:28,842
a classic example

361
00:08:28,892 --> 00:08:29,552
of this, isn't it?

362
00:08:29,552 --> 00:08:30,731
I'm, I'm going to run

363
00:08:30,731 --> 00:08:31,821
a marathon this year.

364
00:08:32,071 --> 00:08:33,241
I'm going to

365
00:08:33,461 --> 00:08:34,141
not work at the

366
00:08:34,141 --> 00:08:34,941
weekends this year.

367
00:08:35,251 --> 00:08:37,021
We set the ambition

368
00:08:37,021 --> 00:08:38,181
and at a certain moment

369
00:08:38,201 --> 00:08:39,001
in time, we have an

370
00:08:39,191 --> 00:08:40,901
expectancy that we can.

371
00:08:41,311 --> 00:08:42,421
And Brendan Bouchard

372
00:08:42,431 --> 00:08:43,261
argues that the

373
00:08:43,261 --> 00:08:43,941
ambition and the

374
00:08:43,941 --> 00:08:45,856
expectancy Things

375
00:08:46,186 --> 00:08:47,386
that create that first

376
00:08:47,516 --> 00:08:48,916
spark of motivation.

377
00:08:49,516 --> 00:08:51,846
Now, I reckon that

378
00:08:51,926 --> 00:08:53,676
ambition and expectancy

379
00:08:53,906 --> 00:08:55,216
are also the things

380
00:08:55,216 --> 00:08:55,716
that create the

381
00:08:55,736 --> 00:08:58,096
first spark of shiny

382
00:08:58,286 --> 00:08:59,526
stuff syndrome.

383
00:08:59,896 --> 00:09:00,846
And there's a third

384
00:09:00,846 --> 00:09:01,556
piece that we have

385
00:09:01,556 --> 00:09:02,873
to think about and

386
00:09:02,873 --> 00:09:03,813
consider and be

387
00:09:03,813 --> 00:09:05,213
intentional about to

388
00:09:05,213 --> 00:09:06,793
ensure that we actually

389
00:09:06,793 --> 00:09:08,053
gain momentum towards

390
00:09:08,363 --> 00:09:09,463
our ultimate goals.

391
00:09:09,813 --> 00:09:10,593
And this third

392
00:09:11,003 --> 00:09:12,253
piece that will

393
00:09:12,253 --> 00:09:13,933
ensure sustained.

394
00:09:14,106 --> 00:09:15,816
and focused activity

395
00:09:16,086 --> 00:09:19,016
and delivery, leverage,

396
00:09:19,246 --> 00:09:20,526
and achievement of your

397
00:09:20,526 --> 00:09:22,546
goals is attention.

398
00:09:23,426 --> 00:09:24,826
Expectancy and

399
00:09:24,826 --> 00:09:26,376
ambition are awesome.

400
00:09:26,726 --> 00:09:27,496
They're the very

401
00:09:27,496 --> 00:09:28,936
things that kick off.

402
00:09:29,032 --> 00:09:29,893
the activity that's

403
00:09:29,893 --> 00:09:31,463
needed, but without

404
00:09:31,553 --> 00:09:33,363
attention, without

405
00:09:33,363 --> 00:09:35,133
focusing and being

406
00:09:35,133 --> 00:09:36,063
intentional about

407
00:09:36,093 --> 00:09:37,903
attention, I think

408
00:09:37,913 --> 00:09:39,363
this is what fuels

409
00:09:39,593 --> 00:09:41,553
shiny stuff syndrome.

410
00:09:41,943 --> 00:09:42,573
And so actually

411
00:09:42,573 --> 00:09:43,533
what we need to do

412
00:09:43,533 --> 00:09:44,943
is four key things.

413
00:09:45,403 --> 00:09:45,773
We've got to

414
00:09:45,867 --> 00:09:47,639
pause, we've got to

415
00:09:47,659 --> 00:09:49,429
communicate, we've

416
00:09:49,429 --> 00:09:50,919
got to measure,

417
00:09:51,259 --> 00:09:53,089
and then sometimes

418
00:09:53,384 --> 00:09:54,924
We've got to quit.

419
00:09:55,374 --> 00:09:55,834
So let me just

420
00:09:55,834 --> 00:09:56,944
talk through these

421
00:09:56,944 --> 00:09:57,754
four key things.

422
00:09:57,784 --> 00:09:58,364
So let's kick

423
00:09:58,364 --> 00:09:59,204
off with pause.

424
00:09:59,994 --> 00:10:01,544
If you find yourself

425
00:10:01,544 --> 00:10:02,644
at risk of following

426
00:10:02,644 --> 00:10:04,054
shiny stuff syndrome,

427
00:10:04,054 --> 00:10:04,804
the first thing I want

428
00:10:04,804 --> 00:10:05,894
you to do is pause.

429
00:10:06,564 --> 00:10:07,464
Give yourself that

430
00:10:07,474 --> 00:10:09,304
moment before you

431
00:10:09,304 --> 00:10:10,244
jump in and say yes.

432
00:10:10,809 --> 00:10:12,899
Pause, give yourself

433
00:10:12,899 --> 00:10:15,269
a moment to sit with

434
00:10:15,359 --> 00:10:17,539
any new ideas, any

435
00:10:17,539 --> 00:10:18,919
new shiny thing that's

436
00:10:18,919 --> 00:10:19,739
coming your way, give

437
00:10:19,739 --> 00:10:20,679
yourself a moment

438
00:10:20,689 --> 00:10:22,969
to sit and to pause.

439
00:10:23,859 --> 00:10:25,179
And I would suggest

440
00:10:25,319 --> 00:10:26,609
that if it's not a

441
00:10:26,609 --> 00:10:28,409
hell yes, this is

442
00:10:28,409 --> 00:10:29,249
the very thing that's

443
00:10:29,249 --> 00:10:29,729
going to help me

444
00:10:29,729 --> 00:10:30,669
achieve my goals,

445
00:10:31,259 --> 00:10:32,279
then it's probably.

446
00:10:33,538 --> 00:10:34,248
So first thing I want

447
00:10:34,258 --> 00:10:36,029
you to do is pause.

448
00:10:36,679 --> 00:10:37,739
The second thing

449
00:10:37,739 --> 00:10:39,379
before we take any

450
00:10:39,379 --> 00:10:41,459
action is communicate.

451
00:10:41,929 --> 00:10:42,469
And this is where I

452
00:10:42,469 --> 00:10:43,639
want you to tap into

453
00:10:43,639 --> 00:10:44,869
your inner circle,

454
00:10:45,059 --> 00:10:46,219
that trusted board

455
00:10:46,219 --> 00:10:47,129
of advisors that you

456
00:10:47,139 --> 00:10:48,566
have around you, that

457
00:10:48,586 --> 00:10:49,806
network that you have.

458
00:10:49,896 --> 00:10:52,026
Of trusted people whose

459
00:10:52,346 --> 00:10:53,846
opinions you value,

460
00:10:54,086 --> 00:10:55,086
the people who, you

461
00:10:55,096 --> 00:10:56,106
know, are not going

462
00:10:56,106 --> 00:10:57,276
to say yes, just to

463
00:10:57,276 --> 00:10:58,416
make you feel good.

464
00:10:58,756 --> 00:10:59,346
They're going to

465
00:10:59,346 --> 00:11:00,266
really challenge

466
00:11:00,266 --> 00:11:01,066
your thinking.

467
00:11:01,596 --> 00:11:02,806
And in this space,

468
00:11:03,176 --> 00:11:04,336
it's about talking

469
00:11:04,336 --> 00:11:05,466
through with those

470
00:11:05,466 --> 00:11:06,716
people, your ideas,

471
00:11:07,216 --> 00:11:08,996
talk it through, share

472
00:11:08,996 --> 00:11:09,966
with them what you're

473
00:11:09,966 --> 00:11:11,796
thinking, explain to

474
00:11:11,796 --> 00:11:13,566
them why this idea is

475
00:11:13,566 --> 00:11:14,796
aligned to achieving

476
00:11:14,796 --> 00:11:15,696
your overarching

477
00:11:15,696 --> 00:11:17,576
goal, and then listen.

478
00:11:18,116 --> 00:11:18,946
Listen to their

479
00:11:19,306 --> 00:11:20,816
perspectives, listen

480
00:11:20,816 --> 00:11:22,216
to their questions,

481
00:11:22,506 --> 00:11:23,346
listen to their

482
00:11:23,356 --> 00:11:24,436
challenging because

483
00:11:24,826 --> 00:11:26,976
you're in a circle are

484
00:11:26,976 --> 00:11:28,076
the very people that

485
00:11:28,076 --> 00:11:29,416
can provide you with

486
00:11:29,586 --> 00:11:31,656
invaluable insight and

487
00:11:31,686 --> 00:11:33,406
prevent you from making

488
00:11:33,446 --> 00:11:35,276
any hasty decisions.

489
00:11:36,286 --> 00:11:38,030
So step one, pause.

490
00:11:38,520 --> 00:11:39,970
Step two, communicate

491
00:11:40,360 --> 00:11:41,170
the third one.

492
00:11:41,170 --> 00:11:42,470
Then if you are going

493
00:11:42,470 --> 00:11:43,900
to do the very thing

494
00:11:44,020 --> 00:11:45,050
that you've decided to

495
00:11:45,050 --> 00:11:47,500
do is to measure, it's

496
00:11:47,740 --> 00:11:49,600
so important that you

497
00:11:49,600 --> 00:11:51,880
decide and you define

498
00:11:52,030 --> 00:11:54,050
what success looks like

499
00:11:54,230 --> 00:11:56,120
for every single new

500
00:11:56,210 --> 00:11:56,930
venture that you're

501
00:11:56,930 --> 00:11:58,120
going to undertake

502
00:11:58,680 --> 00:12:00,760
this measure criteria.

503
00:12:01,105 --> 00:12:02,355
This definition of

504
00:12:02,465 --> 00:12:03,841
success, and this

505
00:12:03,841 --> 00:12:04,675
is where this paying

506
00:12:04,675 --> 00:12:06,075
attention is so key,

507
00:12:06,435 --> 00:12:08,425
pay attention with

508
00:12:08,615 --> 00:12:10,415
every single result

509
00:12:10,455 --> 00:12:11,515
that you are getting as

510
00:12:11,515 --> 00:12:12,685
a result of the thing

511
00:12:12,685 --> 00:12:13,855
that you are doing.

512
00:12:14,109 --> 00:12:15,019
This will help you

513
00:12:15,029 --> 00:12:16,519
stay focused and

514
00:12:16,529 --> 00:12:17,829
measure your progress.

515
00:12:18,169 --> 00:12:19,869
Effectively in my

516
00:12:19,879 --> 00:12:20,709
elevator in the inner

517
00:12:20,759 --> 00:12:21,819
circle community, we

518
00:12:21,819 --> 00:12:23,329
do this every single

519
00:12:23,579 --> 00:12:24,469
day, every single

520
00:12:24,479 --> 00:12:25,429
week and every single

521
00:12:25,429 --> 00:12:26,529
quarter, every single

522
00:12:26,529 --> 00:12:28,049
quarter, we decide

523
00:12:28,049 --> 00:12:28,859
what our measures

524
00:12:28,939 --> 00:12:30,369
of success are.

525
00:12:30,589 --> 00:12:31,759
We then plug them

526
00:12:31,829 --> 00:12:33,139
into an accountability

527
00:12:33,139 --> 00:12:34,399
dashboard so that

528
00:12:34,429 --> 00:12:35,929
every single week

529
00:12:36,055 --> 00:12:37,221
my clients can

530
00:12:37,231 --> 00:12:38,311
measure whether the.

531
00:12:38,576 --> 00:12:39,216
Effort that they're

532
00:12:39,216 --> 00:12:40,556
putting in the work

533
00:12:40,566 --> 00:12:41,676
that they are doing

534
00:12:41,896 --> 00:12:42,776
is delivering the

535
00:12:42,776 --> 00:12:44,176
results that they want.

536
00:12:44,606 --> 00:12:46,296
Measuring your activity

537
00:12:46,356 --> 00:12:48,066
is key because it's,

538
00:12:48,166 --> 00:12:49,536
this is the very thing

539
00:12:49,546 --> 00:12:50,776
that can show you

540
00:12:51,006 --> 00:12:52,326
either what to stop,

541
00:12:52,636 --> 00:12:54,166
what to start and what

542
00:12:54,166 --> 00:12:55,616
to keep doing to ensure

543
00:12:55,616 --> 00:12:56,436
that you are moving

544
00:12:56,436 --> 00:12:57,786
towards your goals.

545
00:12:58,626 --> 00:12:59,446
Now, the final

546
00:12:59,466 --> 00:13:00,556
step here of.

547
00:13:00,786 --> 00:13:01,975
Avoiding shiny

548
00:13:01,975 --> 00:13:03,485
stuff syndrome is

549
00:13:03,685 --> 00:13:06,175
quit knowing when

550
00:13:06,443 --> 00:13:07,623
cut your losses.

551
00:13:08,523 --> 00:13:09,283
Now I'm not saying

552
00:13:09,293 --> 00:13:10,273
that every single

553
00:13:10,273 --> 00:13:11,252
experiment, every

554
00:13:11,252 --> 00:13:11,982
single thing that

555
00:13:11,982 --> 00:13:12,892
you do, you quit.

556
00:13:12,902 --> 00:13:13,392
That's not what

557
00:13:13,392 --> 00:13:13,872
I'm saying.

558
00:13:13,872 --> 00:13:15,102
But what I am saying

559
00:13:15,402 --> 00:13:16,852
is that through the

560
00:13:16,852 --> 00:13:18,322
last step of measure,

561
00:13:19,222 --> 00:13:21,102
making a decision as

562
00:13:21,102 --> 00:13:22,386
to what success look

563
00:13:22,537 --> 00:13:24,767
like, and when to quit.

564
00:13:24,992 --> 00:13:25,642
is key.

565
00:13:25,972 --> 00:13:26,812
Knowing when to

566
00:13:26,812 --> 00:13:27,792
cut your losses.

567
00:13:28,152 --> 00:13:29,352
It's about sticking

568
00:13:29,352 --> 00:13:30,402
to your long term

569
00:13:30,402 --> 00:13:31,982
goals and adjusting

570
00:13:31,992 --> 00:13:33,792
strategies as necessary

571
00:13:33,802 --> 00:13:35,632
to remain aligned with

572
00:13:35,632 --> 00:13:36,802
your ultimate vision.

573
00:13:37,379 --> 00:13:39,649
So four things, pause,

574
00:13:40,229 --> 00:13:42,509
communicate, measure,

575
00:13:42,819 --> 00:13:44,789
and if necessary, quit.

576
00:13:45,747 --> 00:13:46,957
These three deadly

577
00:13:46,987 --> 00:13:48,687
S's, shiny stuff

578
00:13:48,797 --> 00:13:50,567
syndrome, isn't just

579
00:13:50,567 --> 00:13:52,127
about distraction.

580
00:13:52,567 --> 00:13:53,817
It's a mindset that

581
00:13:53,817 --> 00:13:54,627
can be mastered

582
00:13:54,627 --> 00:13:55,197
with awareness

583
00:13:55,767 --> 00:13:57,167
and discipline and

584
00:13:57,217 --> 00:13:58,347
intentionality.

585
00:13:58,847 --> 00:14:00,207
By staying focused

586
00:14:00,207 --> 00:14:01,167
on your objectives

587
00:14:01,207 --> 00:14:02,497
and resisting that

588
00:14:02,807 --> 00:14:04,557
wonderful allure

589
00:14:04,557 --> 00:14:05,867
of every new shiny

590
00:14:05,867 --> 00:14:07,117
distraction, you

591
00:14:07,117 --> 00:14:07,847
can actually forge

592
00:14:07,847 --> 00:14:09,127
a path to a more

593
00:14:09,327 --> 00:14:10,277
sustainable and

594
00:14:10,307 --> 00:14:11,367
successful business.

595
00:14:12,047 --> 00:14:12,497
Remember

596
00:14:12,527 --> 00:14:13,277
staying focused.

597
00:14:13,767 --> 00:14:14,877
Isn't about

598
00:14:15,137 --> 00:14:16,477
avoiding new ideas.

599
00:14:16,737 --> 00:14:17,757
It's not about avoiding

600
00:14:17,757 --> 00:14:19,097
new ideas, but it is

601
00:14:19,407 --> 00:14:21,087
about mastering the art

602
00:14:21,417 --> 00:14:23,367
of selective attention.

603
00:14:24,057 --> 00:14:26,177
Keep your eyes on your

604
00:14:26,267 --> 00:14:28,507
prize and let the rest

605
00:14:28,507 --> 00:14:29,787
of the noise fade away.

606
00:14:30,497 --> 00:14:31,707
So until next time,

607
00:14:31,977 --> 00:14:33,077
keep being brilliant

608
00:14:33,347 --> 00:14:34,177
and don't let the

609
00:14:34,177 --> 00:14:35,597
shiny stuff get in

610
00:14:35,597 --> 00:14:37,137
your way this week.