Welcome to the six Figure Business Mastery Podcast, where every week Kirsten and

Jeanie dive into the essential topics to fuel your business growth, from

copywriting to course creation mindset, to video marketing, they've got you covered.

Tune in for expert guest interviews on all things marketing and

business, and learn how to work on your business, not just in it.

So get ready to unlock your business potential and take it to the next level.

What if your next book launch could add five figures to your bank account?

Porsche Mystique Steel is here today to share how she generated

$30,000 from one single book launch.

So let's dive in.

Welcome to the show, Porsche.

I'm so excited to have you here today.

Thank you so much, Jeannie.

I appreciate you for having me.

That's gonna be fun.

Today we're gonna talk about how to generate five figures

every time you launch a book.

So before we even get into that, why don't you tell us a little bit

about how you got into publishing.

Oh man, that's a story.

So I grew up a lover of books.

I always had this fascination with books, even as a kid.

But when I got into my teen years, life took a turn for the worst, if you will.

My family moved from Pittsburgh to California, and my father effectively

turned our family into a cult.

So we were stuck inside a house.

Couldn't date, couldn't go anywhere, couldn't get a job, nothing.

So I would.

Sneak online at night because we weren't allowed unsupervised time on the internet,

and I would sneak online and read about.

Basically the world that I was being kept from, which was

crazy, but I loved it so much.

But because I had this inner grammar police in me, I struggled with reading

these unpublished works from authors because they were riddled with errors

and I didn't have money at the time.

So the only way I could read content was from books that were published to Good

Reads and Wattpad and things like that.

So these are writers and not necessarily authors, so they're filled with errors.

Because I needed some form of escape and something to do to

break the monotony of every day.

I asked them if I could edit their works for free and they said, yeah.

So I started doing that.

Then I ventured into certain spaces online and I found a guy who I

was slowly falling in love with.

He lived in Nigeria, and he was like, you know what?

You could make money off of this.

I know you're doing it for free, but you can make money off of it.

So I was like, you're a genius.

So I went and I created an Upwork profile and I started working as a

freelance editor and I was working on books from auth aspiring authors

who were ready to publish, but they needed their books edited.

So I did that for about two or three years, completely in secret.

The house couldn't know about it because then it would just be a disaster.

And then one day, one of my authors was like, Portia, I need

you to help me publish this.

And I was like.

Nope.

Keep it moving guy.

No, I'm not the one.

I only know how to edit this.

And he was like, no, it has to be you.

I'll give you time and I'll give you money to go out and learn how to do it

and then come back and publish my book.

So he paid me and he gave me about three months, and I went and I did a deep dive

in the self-publishing industry, and I saw all the things that were wrong

with it, all the gaps, all the holes.

I learned, all the tricks and tips and how people were being.

Scammed and how people were doing it the right way and so

beautifully and passionately.

And then I took all of that, embodied it, and then I went and published his

book and seeing the look on his face.

It was through Zoom, seeing the look on his face when I published his

book, I was like, I. Damn, I need to do this for the rest of my life.

So fast forward 2019, I escaped.

So understand this is only five years ago, like I escaped with my older sister.

We left at three o'clock in the morning with only what we could carry.

But because I was working, I had earned about $14,000 and I just

kept it in a PayPal account.

We s cad, we stayed at a hotel.

She ended up going to stay with a friend in Indiana and I flew business

class to Nigeria to see the guy.

The guy, the day that I arrived, he proposed to me.

I said, yes, we got married.

We've been married for five years now.

Started my company Mystique Rose Publishing, all based on the visual

that I got when I looked at my author's face when I told him his book was live.

And now I've published over a hundred books for authors and I myself

am a bestselling author, and now I'm an award-winning book coach.

I do professional speaking now and the.

Is history.

Wow.

I don't even know where to start with all that, but you did gimme shivers when you

said that you got there and he proposed.

Love that.

Oh yes.

Love that.

Happy story.

But it totally makes sense that you would go from editing to publishing

because it's the next step, isn't it?

Yeah, there's the in-betweens, right after you've written a book and if you've had

beta readers people to read it and give you feedback, the next step is editing.

And then after that you do formatting and cover design.

And then there's all the intricacies, like getting the copyright, getting the

ISBN, figuring out your publishing path.

But then, yes, you do need to publish.

So it made sense that he was like, thank you for editing this.

Now what the flip do I do with this manuscript?

So that's kinda, that is.

The general thought process of a new author.

So one more thing before we get into our topic.

What would you consider you, you mentioned a writer and an author are different.

Tell me a little bit about that.

I. Important to understand the difference between the two.

A writer is somebody who has just written something but did not officially publish

it as a book, and an author is somebody who has officially published a book,

meaning that their written content is inside a published book that is being

sold in some bookstore somewhere.

So if there's a huge difference between the two, I think there's

nothing wrong with just being a writer.

You could do blog posts, you could do newsletters and articles, and that's

a writer, but author is like you have an actual book that's being sold.

Gotcha.

Okay.

So let's talk about, you have a four phase method to help people to launch their

book, so tell us a little bit about that.

Yeah, I think the biggest misconception is that when you launch a book,

you're supposed to throw a party.

You get a banner with your face on it, and you holding a book and you just, woo,

celebrate me because my book is out there.

And I think that is a huge mistake that.

Entrepreneurs, people who wanna have six figure businesses and they want

to have a book, that's a big mistake because the only people who are gonna

come to that launch event are people who already know you, friends, family

colleagues, networking partners.

Those are the people that are gonna be there.

And as fun as it is.

You're not gonna generate any revenue from that.

So talk about growing and scaling your business.

Yeah.

You're not gonna do that with a launch party.

So what I just, what me and my team came up with was a signature method.

For launching your book to generate revenue.

So the idea is that your book launch is meant to be a secret.

People aren't supposed to know that it's the launch of your book.

So for us entrepreneurs, we have a framework of how we help people, right?

It's important to remember that every impactful book is simply a solution

to the problems that people have.

So you take that solution that you're offering in both your business and your

book, and you turn that into an event.

So I did a virtual summit, which was phase one.

So this is a four phase process that goes over three months.

So phase one is to turn the book into a virtual summit.

So my book, the CEO author, became the CEO Author summit.

I invited some of my speaker friends 'cause they all had

bigger platforms than me.

They're better, they're wiser, they're smarter.

Their businesses are much bigger than mine.

But there are people who know and trust me and believe in who I am and what I do.

So I ask them to come speak at this virtual summit.

Just join me, help me give an audience tons of value.

Now, it just happens that the day of the summit was the day that

my book was going live on Amazon.

Now, my attendees didn't know about that.

They didn't know that this was the introduction of my book to the world.

This was about an event that helps you as an entrepreneur use a book

to grow and scale your business.

That's the same concept of the book, which was the same concept of the summit.

So the summit was a hundred percent free.

Totally free because it was all through Zoom.

So you sign up, but there was an option for you to upgrade your ticket for $47.

So in this VIP package, you get all these freebies from my friends

who are doing amazing things and you definitely need their services,

but you also get a copy of the new.

Newly released CEO author book, right?

So you get all that for $47.

Now, I'm just gonna pause there to say that my book is on Amazon for 1299,

and I'm only making about $5 and 3 cents from every book that's published.

So instead of selling the book as is, I decided.

Let's put it into a package for $47 for the event.

So I had about 70 people upgrade to VIP for $47.

Then during the event, I had three call to actions.

Call to action.

Number one, go buy the book.

Hey guys, if you love the information that's happening in this event.

There's a book that details it so much more.

It's gonna help you go further.

So go buy the book.

They all went and bought the book for 99 cents.

Okay?

I put the ebook on Amazon for 99 cents.

Go get it.

I had about 50 people go buy it right now.

Those 99 cents understand Amazon's taking a portion of it.

So I'm not even worried about how much money that was.

It didn't really matter much.

So 99 cents, go get it.

Second call to action was, Hey, if this is beneficial, I do have a workbook for you.

You can go get this workbook for $17.

Plain and simple.

I had a, uh, just about two dozen people get the workbook.

Then the third call to action was, if this is beneficial to you and

you know you need a book, but you need help schedule a call with me.

I had 22 people book a call and out of the 22.

Eight of them went to become a client, so either they purchased

my 3 51 off coaching session, or they purchased my $8,000 package.

So between the VIP ticket sales, the book sales, the workbook sales, and the new

clients, I had earned $30,000 in that day.

And that's the launch strategy.

Now, how did I maximize it?

'cause I actually got up to 37,000 over the next three months.

I enacted the remaining three phases.

Phase one is a lead magnet, so I turned the content of the

summit into a checklist, and that helped build my email list.

Phase two was live classes.

I started doing live trainings, whether it was master classes, workshops,

I did a couple of them in person.

And then phase four, which is the final phase, was really about building my brand.

Getting on podcasts, getting digital publications.

It was all about being featured and being seen everywhere.

So in those three months, I enacted all four phases and

generated $37,000 in revenue.

That's all I gotta say.

That's fantastic.

You did such a great.

Job of your enthusiasm is wonderful.

You can see your thank you SA start.

I'm sure you just kept people enthralled, but it was smart that

you brought all these people together who already had audiences because

you didn't have an audience who were smart, who gave value for free,

and everybody promoted each other.

And so you're basically starting your branding there.

Um, yes.

And capitalizing on that.

And then once people get to know you, then you go, oh, my book and I have a, this.

Now they really wanna dig into your brain and find out how you can help them.

I love that.

That's so smart.

Thank you.

Yeah, I think, and that's the biggest thing, people call it

leveraging other people's audiences.

I, I don't like to use that word because it sounds so cold and

calculating, but it really is.

Using your networking group, the people who know and trust you and who

believe in you and wanna support you and see you grow, asking them, Hey,

can you be a part of this so that I can get in front of your audience?

And so I had five, five of my higher friends, people who were doing

better than me to come in and I got in front of thousands of people

just by being in their audience.

No.

And we only had about over a hundred people join the

Zoom, but check out how many.

People in their email list, like if each of them had 5,000 people in their

email list and they're promoting my event, those people, even though they

didn't join the Zoom now, know about me.

So leveraging your partner's audiences is so important.

Yeah.

And I love that you gave people a whole bunch of different options

on how they could work with you.

You know, do you wanna just have a one-off session?

Do you want to, you know me to take you from A to Z. Isn't that so smart?

'cause you never know where you're catching people in their process.

Thank you.

That's okay.

So next tip you have is how you maximize your profit by monetizing

and not actually selling your book.

Yes.

Okay.

So this one drives me up a wall because authors love to say, and this

is their favorite phrase, I'm not looking to sell like a million copies.

Everybody says that and it's, yeah, no, duh.

Nobody's gonna be dewy that.

If you're not already an influencer or a celebrity or somebody who has a

massive audience, most new entrepreneurs that are just getting into the book

publishing space are getting there because they realize that they need to

level up and understand that having a published book, a bestselling book is

one of the easiest ways to level up far.

And quickly.

So I always say that there are two ways to do that.

If you feel like you're stuck in where you are and you can't get to the next

level, there's two things that you can do.

One, publish a book, two, get on a stage.

Those are the two easiest things that you could do to take you to that next level.

So when they're like, yeah, I'm not looking to sell millions of

copies says, yeah, 'cause you're not going to, but here's the thing.

I know, I hate to say it that way.

I'm sorry.

I love you guys, but like honestly, that's the honest to god truth.

But what we need to realize is that as business owners, we are so

beautifully positioned for monetization.

Because we're offering a solution.

There are so many different ways to repurpose that solution or deliver that

solution in all these different ways.

There are at least 13 ways to monetize a book, which means a single book has

up to at least 13 revenue streams.

So why would you waste time selling one book at a time?

For a little bit of money, you're not making much money off of that book when

instead you can leverage that book, turn it into other things, repurpose

it, and then generate revenue from that.

So you heard how I did that with the launch strategy.

Turning the book into the summit was the most lucrative thing

I could have done right now.

Not only did I get readers and did I get book sales, but I also got ticket sales.

They also got clients, right?

I built my credibility and we also did a post release for the summit.

So it's like now we're out in the digital sphere.

We're out on the innerwebs.

So that was great.

Turning my book into a masterclass.

There's a masterclass that I run every single month.

It's the same content, but I run it every month 'cause I always get

different people in the session.

So taking my book's content, it's already written.

It's already there.

I did the hard work and put it in a book.

I'm gonna train from that book.

So I put it that way.

Now the masterclasses are free, but I use the masterclass and

the book to generate clients.

So I'm making money that way.

I don't care if people buy the book or not.

The other one is workshops and online courses.

On online courses.

A high ticket offer that what most people don't realize, your book is really just

a written form of an online course.

If you wrote your book the right way and you realize that your book is a

solution to the problems that people have, then it simply is the same.

Break down or outline of an online course.

So all you gotta do is take that book, put it in Thinkific, put it in podia, put it

in any of these online course platforms, udemi if you want to put it out there,

and then start giving it to people.

Make your book required reading, so you're generating money that way.

Another really big way if you're a public speaker like me, I

leveraged my book to get on stages.

That's how I secured the TEDx stage.

Just by saying that I was an international bestselling author, TEDx was like, oh.

Let's listen to her.

That's because having a book positions you as an expert because you literally

wrote the book, particular topic, right?

So you're the expert.

People wanna hear you.

But what I love is that when I get on stages, event organizers give me

the opportunity to do several things.

So I'll have a speaker fee, but if the organizer is pr, I can't afford

your speaker fee, I'll say No problem.

How about you use your education budget and buy copies of my book

for all the audience members?

If I'm still getting that money and the event organizer now can

use the education budget and not the speaker budget to pay me.

If they even can't do that, if they have an even smaller budget, they'll allow me

to sell my book from the back of the room.

So I'm speaking, I'm bringing all this energy, I'm getting clients, I got 90%

of my clients come from my speaking anyway, so I'm bringing all this energy,

having a good time, and then when I get off stage, hey, follow me to the back.

'cause I have a book that brings all of this home with you.

And then I sell that way.

So forget about selling books one by one.

It takes forever.

Even Stephen King doesn't get rich off of just book sales.

The guy monetizes his books in so many different ways, and every

entrepreneur should do the same.

I. I love that.

Yeah.

We are big fans of repurposing.

We actually have a program where we teach our clients how to record

an SER Rich video, and then we have a marketing virtual assistant who

will take that apart and use that on all different kinds of platforms.

Because like you writing a book, it's amazing.

It's full of content and you should be using that content.

It's your voice, it's your, your thoughts, your strategies.

I love this.

So last point, how to use your book to optimize your personal

brand for continued success.

So let's talk about that.

Yeah, I think that kind of goes back to what I was saying

about you being the expert.

So we have to remember that most podcast hosts, TV show hosts, radio

show hosts, event organizers, they're looking for not speakers, but experts.

Everybody loves to have an expert on their stage, whether it's virtual or physical.

So having a book is a really great way to position you as an expert or

a thought leader on a specific topic.

So what I love about that is because me being an author, perks the ears of.

Event organizers and show hosts, these people have a platform

that is much broader than mine.

So if I just publish my book, it's probably gonna be in Google search,

maybe on the second or third page, right?

If that's the only thing that I do.

But because I leverage my authorship and my thought leadership to get

into all these different spaces now.

I'm flooding Google, so if you Google search my name, Porsche Mystique

Steel, you'll see that I now have a Google Knowledge panel and Google

is pulling from my social media.

Understand my social media game is horrible.

Listen, Jeannie, I suck at social media.

I'm sorry.

Like I'm just not good at it.

I have zero thoughts.

It's just so bad.

You're so bad.

Thank you.

But it doesn't really matter because my credibility is established

through everybody else's platform.

So I can walk into a space and if somebody says Porsche Mystique Steel, you

instantly know who they're talking about.

My thought leadership.

So I, what I love about.

A book is that even without people reading the book, they already

see you as a credible individual and there's nothing more powerful

to your brand than credibility.

If people can understand that you have authority, the credibility, and some form

of thought leadership, you're in there because people want to hear from you.

But if you're like, I do have this blog and I have this newsletter, and

I do have a podcast, so that stuff is really great, but that's the easy part.

Not really.

Podcasting is not easy.

It's not, nevermind nix that last part, but the newsletter and

the blogs, that's the easy part.

But to go through the entire process of writing a book, something that you know

is going to live in print for forever, that is part of your legacy IT process.

Process is differently in the mind of your audience.

And so when you have that book, a good book, mind you, because

a lot of people publish books that are just frankly not good.

And they didn't do it the right way.

They didn't publish it the right way.

But if you did it the right way, you are now beautifully positioned

to grow and scale your brand and your thought leadership that puts

you in the league above the rest.

Wow.

You've given me so many ideas.

A lot of our clients.

Already have courses but don't have a book.

So would you say it works the opposite way as well?

You could turn your course into a book.

You can, because the course details a specific framework

that people have to follow.

The only thing is.

The course, if you turn the course into a book just by itself, you're

gonna end up with a textbook.

And unless the people are really specific about that information,

they're really wanting that information, they're not gonna buy it.

What a course is missing is your personal story, your journey,

how you got to where you are.

So a course gives people results, but it does not build connection.

People were already connected with you when they signed up for the course.

You need a book that combines both your story and your wisdom or your

story and your framework so that you have the connection and you have the

solution that people are looking for.

So you can go the other way, but you're still going to need those human

elements of your personal story to drive connection so that people really.

I like to call it enroll in your universe.

They are now in your space.

They're rocking with you, they're riding with you.

They love everything that you do.

So you need the combination of the two.

Yeah, that makes total sense.

That's so smart.

Thank you for pointing that out.

So if people are thinking about publishing a book or writing a book, do

you help them with the writing as well?

I do, so I take care of the whole process.

So it's twofold.

So I am a book coach and as a book coach, my job is to assist you with

the ideation of the book, writing the book, holding you accountable

to make sure the book gets done.

And I have to say that I'm not an easy coach.

You don't get one over on me.

So I may have all this energy, but I'm a bit of a badass when it comes to making

sure that you get your stuff done.

Writing the book and then helping you make all of the right decisions when it comes

to how to leverage and how to monetize.

But I also own a publishing company, mystique Rose Publishing, where a

service provider, not a publishing house.

I believe entrepreneurs should maintain the rights and the royalties, a hundred

percent of both for themselves because they have their own businesses in

which it will allow them to leverage.

So my publishing company is a service provider that does the editing, the

formatting, and the cover design.

And as a book coach, I help you self-publish.

So I either coach you through it or I give you my training videos or

you enroll in the academy to learn how to do it, all of that stuff.

So everything you need to be a successful author, generate revenue

from your book, and grow and scale your business and your brand with

your book, the Triple Bs of Success.

I can help with that.

I love this so much.

All right, so Portia, tell people where they, or tell our listeners where

they can reach out to you and find out more information about what you offer.

Yeah, so first and foremost, definitely Google my name.

You could see the expansion of everything.

Now, if that's a little bit too much for you, like Portia, I need zone in.

I need you to tell me exactly what to do.

I want you to text the following phrase, the following number,

so I get your pen and paper out.

Take this number down.

I want you to text the word six.

The number six.

Fig, right?

Because we're on the six Figure Business Podcast.

So six Fig. The number six, and then FIG.

Text that to 9 0 1 2 0 5 9 8 0 4.

Now, when you text that number, you are texting me directly, that is my

number, and I answer all text messages.

So send me a message and say, Hey Portia, my name is.

And I need help with, let me know, respond I, I will definitely

respond, but my goal is to see where you are, how I can help you out.

So I'll either text you my link tree and you can explore that, or I'll give you

a link to book a discovery call with me.

I love that portion.

This has been amazing.

You have given us so much great information and ideas and yep, I'm

taking notes feverishly over here.

So thank you so much for joining me today on the podcast.

Thank you so much, Jean.

I appreciate you.

Thanks for listening to the six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

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