Welcome to the six figure business mastery podcast, where every week,

Kirsten and Jeannie dive into the essential topics to fuel your business

growth, from copywriting to course creation, mindset to video marketing.

They've got you covered tune in for expert guest interviews on all things,

marketing and business, and learn how to work on your business, not just in it.

So get ready to unlock your business potential and take it to the next level.

Well, hello and welcome to another episode.

We are absolutely thrilled to have our guest today is Sue Patz.

Her company is New Beginning, that's N U, New Beginning.

And she empowers solopreneurs to streamline their business growth, achieve

higher profits while maintaining a tight budget and minimizing their efforts.

So her approach revolves around the less is more philosophy

to reach those objectives.

So today we're going to talk about.

Solopreneurs and why trained VAs can be a huge asset to their business.

So welcome Sue.

It's so lovely to have you.

Yeah, thanks for inviting me.

I really appreciate it.

Thank you.

Yeah, absolutely.

We met, how many months ago, Sue, like eight months ago, six months ago?

Possibly.

Yeah.

And it was great because you and I met because you were thinking

about hiring a virtual assistant.

And so we just ended up having a great conversation.

And of course we also have great conversations with you on

Tuesdays and the coaching calls.

But yeah, I really, it's just so awesome to talk with someone who helps

small businesses really figure out.

How to become profitable quickly and how to have a business

that has a good foundation.

So let's start there.

What are some of the things that you talk about as far as understanding

what it takes to build a successful business from the beginning?

Most of all, you should have a mentor who can guide you how to start a business.

And uh, so that's why basically I saw most of the solopreneurs

don't see secondary business.

And those who see secondary, they don't, many of them don't see fifth year in

the business because they just keep on trying to do all things by themselves,

not getting any help or resources and trying to do everything on their own.

And as a solopreneur, we are wearing so many hats.

And you have really limited budget and when you are doing tasks like graphic

design, putting on social media, you feel okay, you are very busy.

That is not productive because as a solopreneur, you are CEO of your business,

but you are also admin of your business.

So as a CEO, you can surely draw quarter of million tax salary, but

as an admin, how much you're paying like maybe, I don't know the rate,

maybe like 10, 20, 30 per hour.

So when you're doing those kind of tasks, you are actually downgrading your means,

basically qualities and your assets.

And that's where actually I really felt.

I should be doing the things which only I can do and I should delegate

the things which are really at that level which where I can hire people

something like for that trade.

And basically I can downgrade and that's why actually I was looking for virtual

assistant and I looked at various places.

I look at freelancer.

com, Upwork and Fiverr and all and their bio said something.

But when they started working with me, it was a totally different picture.

And I said, it was like that I was training them and still I was paying them.

And it was so frustrating and when I came across with your services, it was a really

breeze because the VA came to me was fully trained and it was such a blessing means

basically of course you cannot expect perfect VA because you are not perfect.

No human being is perfect.

And my mentor always said that when you become perfect, God will call you.

So it is better to be imperfect over here.

So don't expect any perfect VA, but you can have perfect relationship

with each other and you can have great communication with each other.

And that's where actually I found your services and the first way I started

working with her means, Oh my goodness.

And I really liked her attitude.

I liked everything.

Same totally.

Satisfied and blessed and I'm planning to hire one more because I have a lot

of work and I'm this is not like that because it's not like that I'm hiring a

freelancer from some companies like Fiverr or freelancer and I'm trying to train

them and even after one or two months nothing to show for I just wasted my time

I said I'm hiring you to save my time but I'm putting more time in training you

and still nothing to show for You So all those experiences are really totally gone.

They are gone.

And I really recommend for solopreneur means you have many, many hats, but make

sure you wear a good hat, tight hat.

Most of the time, make sure to wear president's hat, make sure to wear

CFO's hat, make sure to wear CEO's hats instead of social media manager's hats or

admin's hats or graphic manager's hats.

No, those tasks you can surely delegate.

So I love this conversation because you are so right.

Jeannie and I were talking, we've kind of had this conversation for

the past few days about when it comes to building your business, like you

have a container of time, right?

And you need to put those big rocks in first, right?

Those things that are actually going to do well in your business.

And then you put the pebbles in and then you put the sand in.

The problem for so many people is the sand is easy and it's comfortable.

Oh, yeah, they put that in first.

So they spend doing admin things or graphic design and it's busy work,

but it's not going to get them to a salary of 250, 000, like you said.

And so I love that analogy of, if you are going to be the admin in your

business, you are going to earn what an admin would earn, which is 50, 000.

But if you are going to actually wear the CEO hat and the

CFO hat, the president hat.

That's how you start to move that business.

So you are earning a quarter of a million dollars a year.

I think that is just very direct and it's so true.

And also you will avoid burnout because you just keep on doing so

many things and you just have a limited, uh, yeah, container of time.

And basically you, many times solo programmers, they quit their 40 hour job

to work 80 hours over their business.

Yeah.

And that's how they burn out.

And many solopreneurs, they quit first year because of that, the burnout.

So when you have someone actually helping and taking these repetitive tasks and

yeah, all these tasks, yeah, basically you get your life back because yeah, you can

make money again, but you cannot actually bring back the life which is gone.

So time is really precious and you have only one life to live.

So why not to live to the fullest?

Yeah, and so your story was the same as our story, like, when you were

hiring off of fiber and freelancer, you were trying to get these people

in to help you in your business.

It was more, you spent more time than it was worth.

Like you said, you were paying to train them.

And we hear that so often from people and Jeannie and I started

outsourcing 16 years ago overseas.

And we jokingly like to say, you If it could be done

wrong, we did it wrong, right?

And so that whole process, so that we don't have to do that.

Yeah.

Right.

Yeah.

And what would happen is because we stayed with it for so long, because she

needed a lot of people for her agency.

We did start to create systems and processes.

We did start to get better at things and that really, that

really changed things for us.

But again.

We still joke about some of the things we did wrong or or some of

the time we wasted in the beginning when we didn't know what we were

doing when we were first outsourcing.

So it's so cool.

Like, when people share their experience, but with with you, you've now had the

opportunity to have a totally different experience to have a virtual assistant

who was already interviewed and vetted and trained and to have the structure.

Yes, I, as far as I'm in the business.

You are going to work for me and this is not really like one month, two

months and nothing is working out and fire and look for someone else.

No means we are working for so long and means basically she's happy.

I am happy and we just work for each other.

Even if she's such a blessing, even she just wanted to take a day off.

She asked me, should I take?

I said, of course you go ahead and take a day off.

I remember her birthday actually came on Sunday.

So I told her it is your birthday.

You should take day off.

She said, no, I don't need to.

So she didn't take a day off.

So much of understanding.

And yeah, for her birthday, actually I sent her some nice gift.

What I would give for my daughter, which I consider her as my daughter only.

And she was so delighted.

She said, this is the most expensive gift I ever got in my life.

So dollar goes really far.

So just keep them happy.

And it really doesn't take too much to keep them happy.

It just.

Treat them like you are a assistant since I always tell her, you are not

even my assistant, you are my partner.

And I tell her that as I start creating more and more profit, you will get,

yeah, basically share of the profit.

That's so fantastic.

Yeah.

You brought up a point about, I think a lot of people spend a lot of time

trying to find the right person.

To bring on their team, which is great, but I think they forget about once they

bring them on now, what do they do?

Like you said, I don't want to spend all my time training them.

So for you as a smart business owner, it was better to bring someone on

who was already trained, then you can just hit the ground running.

There's going to be some communication and you know, some get to know you time.

But overall you're not, you don't have to teach them things like

video editing or graphic design.

They already know that.

My YouTube channel was sleeping and I think I got hundreds of

new subscribers just last month.

Wow, that's fantastic.

It was totally sleeping and now I just miss basically she creates a

presentation I do the Facebook live, Instagram live, TikTok live and then

she actually edits and puts it on YouTube and then we share it everywhere.

She creates excellent blogs and all and I'm getting hundreds

and hundreds of subscribers.

It was totally sleepy and then suddenly woke up and now it is

all active and Just excited.

That's fantastic.

And as a business owner, I think it's so awesome because you feel the same

way Jeannie and I feel, which was why you were such a good connection.

A good connection to work with us is because you understand the

importance of creating value for people, creating content that truly

helps people and you serve people.

And when that happens.

They do subscribe, they do book calls with you, they do

sign up for your lead magnets.

So I think that's so important for people to understand is, it's about

the content that you're creating.

It's about the virtual assistant that is helping you produce the content.

And then it's the business owner.

It's about all of us focusing on what's going to grow the

business and use our time wisely.

Absolutely.

And let me tell you one thing I came across, see, I'm always

looking what is there in the market.

So.

There are a couple of e courses I came across that teach about video marketing.

So they had like two weeks of challenge.

So basically they teach you what kind of videos you can create and templates

and scripts and how to edit and all.

And those courses are like three months, six months courses, and they range 5, 000

to 10, 000 just to take those courses.

And once I take, I spend that much of money.

I take those courses.

After that, I have to do everything, means they're not

providing me any VA or anything.

I have to edit the video, I have to create the video, I have to do all the work.

So means if I'm investing like five, 10, 000, after that, I'm

actually doing all the work.

So where I'm spending my time and here, yeah, of course there is

some investment onboarding when we get high, yeah, VA from you.

But after that means all my load is totally taken off.

Means basically everything is shifted on her shoulder.

I actually promote your services so much because I have a good experience.

And they say, Oh, this is onboarding, uh, investment so much.

Oh, I cannot do that.

Yeah, but you go out and take, uh, this hundreds, thousands of dollars worth

of e courses just for video marketing.

And after that, you have to do everything.

What is the point?

Yeah, no, that's such a great point.

I personally hadn't actually thought about that, but yeah, that makes total sense.

You, you learn about video marketing, but then.

At the end of the day, you not only have to record the video, but

then you've gotta edit the video.

You've gotta create the, or find the B roll and insert it in there, and the

end screens and all the best practices that, and that's just for you two.

And the issue score for every video she, uh, posted for me,

that's a hundred person u score.

Miss that even i, I didn't record because for me, actually, I love podcasting.

I love podcasting.

I love videos.

I love everything.

But the publishing and all that was so much for me.

So what I would do, I feel I would do lots of podcast episode

and publish it over the weekend.

And then I used to feel such a chore.

Oh my goodness.

Oh, I have to publish four episodes, five episodes.

No, I really means that actually all the cloud is gone.

I really enjoy what, yeah, what I do.

And.

I just keep on doing whatever I'm loving it.

That is so awesome.

It's so funny because when we're vetting the virtual assistants before we invite

them into our training portal, and then before we put them into our paid

internship, we're making sure that they're creative, they're great graphic

designers, they're great video editors.

But what's interesting is most of them have not had a whole

lot of experience with SEO and proper all the best practices.

And so that has been something.

It's been so amazing to watch that embrace that and to love learning

about the SEO, because that stuff is time consuming and you have to get it

all right when you upload the video.

So, and that has been 1 of the things that we've heard from a lot of the virtual

assistants who graduate from our paid internship before they go to work for a

client is that they love the SEO side.

And that is, that's fantastic because we have a lot of clients who have channels

that have got a lot of content there, but there was nothing ever done for SEO.

So their virtual assistant can go back and create new titles and

thumbnails and tags and descriptions.

So not only does the title he is so important, the hook is so important

because people are scrolling, how are they going to stop?

So the hook is important.

Even the thumbnail is important.

There's so many factors and they take care of everything.

Yeah, and they also love learning how to use AI.

Yes.

It's such an asset to, you don't necessarily want to use it verbatim,

but it's definitely something to get your creativity going, to give

you some terminology, maybe some words that you hadn't thought of.

But, ooh, I love that phrase.

And let's put it into the SEO and let's see if it works with this video.

So I know that they always say that they love that part as well.

And that's one of the things they're always asking for learning more

about how to use AI, because a lot of people think, Oh, well, AI is

going to replace virtual assistants.

That's not true.

People who are smart are going to have virtual assistants who

are well trained to use AI.

And so with us planning into 2024.

It is looking at what are all the new tools, AI tools that are coming, and

which ones are the most important for us to train the virtual assistants on

so that they can be more productive when they go to work for our clients.

Yeah, absolutely.

Yeah, because actually.

I was telling her about transcriptions and all that.

And she's so smart.

She said, Oh, actually, AI handles everything.

I'm just using that.

I said, okay.

I didn't even have to teach her.

She's just figured it out and she has been using it.

So Sue, if you were going to, and I know you do a lot of coaching, so I know you're

already working with business owners, but if you were talking about hiring

a virtual assistant, who's trained and maybe investing in a virtual assistant.

People's budgets are tight, but investing in getting the help as soon as you can.

What would your advice be to someone who is starting out?

If you could tell them one thing that could really change their business

as far as moving forward quickly.

I would say don't delay because the more and more you delay, the more and more

you will be delaying your success and progress because get started at ASAP.

That is.

It is so vital.

It is so needed.

It is just, it is just impossible to do everything on your own.

It is just impossible.

Yeah.

Because you might be saying, okay, someone is saying that, okay, I work only five

hours per week, 20 hours per week, but you haven't seen how many years have

been there working on the business.

And they didn't say that in their first year of business or even

fifth year of their business.

They might be saying in their 15th years of the business, and you

don't know how many people are already working for them, right?

They don't mention that.

So just don't go for that.

Okay.

Just take action immediately.

Don't delay.

That is what I would say.

And yeah, trained virtual assistant and means and guarantee.

So you can give guarantee, right?

If it doesn't suit and.

If they don't follow the workflow, whatever is mentioned and also

all those things, everything is there, so why to delay?

It is impossible to do everything on your own.

It is impossible.

It is a smart choice to have a virtual assistant.

Sue, thank you so much.

I know you have a free gift for everyone who's here today.

You do.

It's Launch Your Way to Quick Cash, a step by step guide to creating an

effective Oh, yeah, that also, by the way, I taught her lead magnet.

And after that, she has been creating lead magnet because whenever we

have, uh, actually our presentation.

So presentation is broken into everything.

So, uh, I have a video presentation, but she makes video PDF of the same.

And then she makes actually lead magnet out of that.

And so this is also again.

Smart.

So every presentation actually gives me one lead magnet automatically here.

This particularly three B I'm giving you because I want people to make money now.

No, everybody's talking about 20, 24 goals.

It is, right?

It is not bad.

Of course, you have to have goals for 2024, but when people are

doing shopping, especially digital shopping, software shopping.

Everybody is doing you shopping during November and December.

80 percent of that kind of shopping is done in November and December.

So, I want people to make money right now.

So, this lead magnet will tell you how you can make a digital course

in just 1 week and you can sell it within 4 weeks and make 60K because

I want people to make at least 60K in the remaining whatever weeks 2023.

And it's really everything all the proven road map is guaranteed and

say everything is tested and proven.

So you just follow it and make sure you are profitable this year.

And then, of course, take proper action in 2024.

I'm pretty sure you'll listen to me and go for a train here.

For sure.

I love that.

So we'll put a link for this in the show notes and we'll also add

a link to Sue's YouTube channel and a way to connect with her.

So Sue, we are so excited you were here today and we're so excited that.

We did connect with you and that you became a client.

We, we always feel so much joy when we have really awesome clients

like you who teach, who treat their virtual students really well.

Both ways means because you provided me actually all the.

I needed whatever my business needed to succeed.

And I think you are a tagline is really understatement.

Your tagline says that double your income, but I think it is not double your income.

It is made for many solopreneurs.

It might be just start making.

Uh, some income or even people, or you can actually add whatever number.

So if you're a tagline, I really feel it is really under promised,

but it is always better to have under promise and over deliver.

So I appreciate that.

Thank you so much, Sue.

Uh, it's always a pleasure to see you and we love seeing you every

week in our weekly coaching calls.

Um, yeah, I love that too, because I learn a lot, actually many

times I may not have questions.

But still I come over there because I learn a lot from all

other basically fellow members.

Many times, even I may have those questions, but I may not ask you,

but they ask you and I get them.

Yeah.

I don't like to miss those calls at all.

Thank you.

Thank you.

Thank you for being here.

We really appreciate this time with you, and we think it's

going to help a lot of people.

So thank you.

Take care.

Thank you.

Bye.

Stay tuned while we talk to Sue about how you can make 60, 000 in six weeks

if you focus on the right things.

Thanks for listening to the Six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video podcast,

then you need to check out the Done For You and Done With You program.

at themarketingvaadvantage.

com and take your business to the next level.