Hi, my name is Jeannie Dill Swabodyny, and I have written two children's picture books.
Speaker AThe first one is Annie's Fourth of July, and the most recent one is Grandma's Mystery Surprise Box.
Speaker AAnd I want to thank you, Papa Rick, for having me on today.
Speaker AI really appreciate it.
Speaker BNo problem.
Speaker BThanks, G, for appearing on the Adventures in the Hard of Children's Book Authors podcast.
Speaker BAs Jeanne has mentioned, she's written two books, and today we're going to primarily focus on Grandma's Mystery Surprise Box.
Speaker BAnd I look forward to the conversation for sure.
Speaker BBefore we get into the details behind your book, I'd like to talk to you about what being a children's book author means to you.
Speaker BAnd if you could take us on kind of a journey, think about what it meant to you when you wrote your first book and now what it means to you as now you've become a veteran or a seasoned children's book author.
Speaker AI'll have to back up a little bit.
Speaker AI was in education for 50 years.
Speaker AI was a classroom teacher, special ed teacher, and my last position was an elementary principal.
Speaker BOkay, so you started when you were very young.
Speaker AYes.
Speaker AA baby.
Speaker BA baby.
Speaker BThere we go.
Speaker AYeah.
Speaker AAnd.
Speaker AAnd I loved every position.
Speaker AI really did.
Speaker AI love children.
Speaker AI love being schools.
Speaker AI love seeing those light bulbs go on.
Speaker AI love reading books to children and seeing their excitement.
Speaker ASo I retired three years ago and I thought, now what am I going to do?
Speaker AI'm very active.
Speaker AAnd I thought, I need something else to.
Speaker AAnd the first year, my husband was pretty sick and in the hospital a lot, so that took the first year.
Speaker AAnd then the second year things were better and I thought I just was searching for things and then up popped on my Facebook, Miriam Laundrie advertisement on how to write a children's picture book.
Speaker AAnd I thought, now that's something that maybe I would really like to do because I've always been interested in writing and I've always been really interested in just word choices.
Speaker AAnd like, when I am listening to someone speak, I don't know, it's just kind of weird.
Speaker ABut sometimes they just use a word that is spot on to describe whatever it is.
Speaker AAnd I just get all excited about, wow, that was like the perfect word to use.
Speaker ASo anyway, I thought, I love children and I love sharing books.
Speaker AAnd so I thought I would check into the Miriam Laundrie program.
Speaker AAnd so I did.
Speaker AAnd I don't know if we'll talk about that more later, but I can't say enough positive things.
Speaker AAbout that program, it really taught me how to write a children's picture book, because I did not.
Speaker AI didn't have a clue about how to write a children's picture book.
Speaker AAnd her program was step by step, and her team were just fabulous.
Speaker AThe editor on that team helped me so much, shifted the way my story was going or helped me shift, taught me that in a children's picture book, and this is applicable for those who haven't written one yet, you need to have a problem, and that problem has to emerge pretty quickly in the book.
Speaker AAnd you should have the children solve that problem, not the adult in the story.
Speaker ASo when I submitted my first edit or story for edit, the adult was solving more of the problem.
Speaker AAnd so my editor guided me and said, no, Jeannie.
Speaker ASo anyway, yeah, I just learned so.
Speaker BMuch from that program that drew out the children's book author in you.
Speaker AYes, yes, it did.
Speaker AYes, it did.
Speaker BTerrific.
Speaker BAnd so think about your first book and now think about your second book.
Speaker BAnd how has being a children's book author changed for you now that you've got multiple titles at this point?
Speaker ANot very much, to tell you the truth, because my first book was published in June of 2024 and then my second one, July of 2025.
Speaker ASo it's just been a year in between.
Speaker AAnd I guess the.
Speaker AOne of the differences is my confidence level as writing a second book, it's given me more confidence that, yes, I can do this.
Speaker AAnd the second book I self published and didn't go with Miriam Laundrie program.
Speaker BBefore we jump into that, can you tell us what was the inspiration behind your second book, Grandma's Mystery Surprise.
Speaker BTell us the inspiration.
Speaker AI was playing with my grandchildren, and they're young, they're 10, nine, seven, and three.
Speaker AAnd I was playing with them, and they live two and a half hours from me.
Speaker AAnd I drive up in the morning and I usually drive back home at night.
Speaker AAnd then I usually don't see them for a week, maybe two weeks.
Speaker AAnd I was just thinking about how fortunate I am that I get to see my grandkids a lot.
Speaker AWhereas my mom lived far away, she didn't get to see my daughters very regularly.
Speaker AAnd I don't know, something in my brain clicked and thought, I want to write a story about how a grandma maybe can stay connected with her grandkids even though she lives far away.
Speaker AThen I was thinking, we're fortunate to live in a time where you can facetime and a grandma that lives far away can see their grandkids through FaceTiming.
Speaker ASo that kind of was one piece and then the other piece was.
Speaker AMy grandkids love surprises, as little children love surprises.
Speaker ASo I usually take them up, some little surprise of some sort.
Speaker BThat's the cool thing about the having a two and a half hour drive is there is some distance.
Speaker BSo like you said, you can't go regularly.
Speaker BThere's almost an anticipation.
Speaker AExactly, exactly.
Speaker AThey really look forward to my visits and.
Speaker AWhich is wonderful.
Speaker AAnd I look forward to seeing them, but.
Speaker ASo I usually take up a surprise.
Speaker AAnd then I just got thinking about it'd be cool if grandma came for a visit and then they could work out she would leave a surprise there.
Speaker AThey would open it up when she was back home, she would FaceTime them, they would guess the surprises, et cetera, et cetera, and just have this neat kind of thing going between.
Speaker BSo were you living through your mother's eyes?
Speaker AI was, yes.
Speaker AYeah, I was.
Speaker ABecause I felt that she only got to see my daughters, her granddaughters, a couple times a year.
Speaker AYeah.
Speaker BSo I just thought, and your mother's still with us, Right.
Speaker AShe's going to be 100 in three months.
Speaker BOh, my goodness.
Speaker BCongratulations to your mother.
Speaker BThat is terrific.
Speaker BThat's.
Speaker BSo were you able to share with her the inspiration that she gave you?
Speaker AYeah.
Speaker BAnd how.
Speaker BWhat was her reaction?
Speaker AOh, she has dementia and memory loss.
Speaker AI was sharing this.
Speaker AJust so emotional and everything.
Speaker AAnd she was like, oh, yeah, I knew.
Speaker AI know all about that.
Speaker AI know all about that book.
Speaker AIt was just.
Speaker AI don't know, her memory and her reasoning is just.
Speaker BIt's still nice that you got to go around.
Speaker AIt was so nice to be able to.
Speaker AAnd I dedicated the book to her.
Speaker AThat was one of the dedications.
Speaker AThat is.
Speaker AYeah, that's true.
Speaker ABecause she tried really hard to still stay connected with the girls, even though she lived far away.
Speaker ABut anyway, that's the inspiration behind Grandma's mystery surprise box I'm interested in now.
Speaker BThat you've got your second book.
Speaker BNow, it's only been just over a year from the first book to your second book, but I'm curious in your approach on how you thought of your book.
Speaker BDo you have a book business plan?
Speaker AOh, Papa Rick, that is a good question.
Speaker ASo I jotted down when I was first in Miriam's program, I knew that I wanted to do school presentations just because I love being in elementary school.
Speaker AI feel very comfortable in elementary schools around children.
Speaker ASo I knew that I wanted to do that and then go to libraries and of course, using Amazon, hopefully to that People would buy books from that.
Speaker ADonating books is in my marketing plan.
Speaker AHowever, I can donate books going to local bookstores.
Speaker AI've tried that.
Speaker AI've done that.
Speaker AThat's fun.
Speaker ASome are more receptive than others.
Speaker AA friend of mine has a boutique downtown and she has me come when I write a new book.
Speaker AAnd that's really fun, all of those things.
Speaker ABut I must say marketing is probably my weakest link to becoming a successful author.
Speaker AI would rather just give my books away and not have anybody pay for them.
Speaker ABut that doesn't work.
Speaker BI guess it could work if you're independently wealthy and I just back up where you go.
Speaker AYeah, I know.
Speaker ATo be real honest, that is a piece I'm trying to figure out.
Speaker ALast year I was very fortunate.
Speaker AI did get a number of school visits lined up in my area and because I was an elementary principal in this area for 20 years, people know me and so they did schedule me.
Speaker ABut now this year I'm having a little bit more trouble getting bookings.
Speaker AFunding is a little bit less in.
Speaker BSchools generally with the school visits.
Speaker BI noticed on your website you have three different charges.
Speaker BYes, that's very important.
Speaker BAnd do you also do up a pre booking form prior to doing.
Speaker BOkay, talk to us about that whole idea because I know some people are uncomfortable with charging for school visits, but at the end of the day it can be an important meth.
Speaker BTell us a little bit about that and your pre booking form.
Speaker AYes, I just know when I was a principal, some years we had more funding available to have presentations and some years we would be emphasizing literacy, some years math, sometimes behavior, whatever.
Speaker AI talked to another author who does a lot of school visits and she gave me some really helpful tips.
Speaker ABut I wanted to offer a full day visit would be this amount and then a half day visit would be this amount.
Speaker AAnd then maybe they just want one presentation, maybe one in the evening with parents it would be this amount.
Speaker AAnd, and that's worked out well because then schools have a choice and kind of what fits in with their resources.
Speaker AAnd I do always say, because I'm that way, if funding is a challenge, I will work with you.
Speaker AAnd.
Speaker ABut you know what?
Speaker AI haven't had any schools really that said they'll, they've said, oh no, we've got funding for this, we have funding for that.
Speaker ASo the pre order, it's just a form that we specify my name, the school, the date, the time and the location.
Speaker AI like to know where the location where I'll be presenting.
Speaker AAnd I put on There that I will donate two hardcover books to the school library.
Speaker AI also bring lesson plans that the teachers can choose to use or not.
Speaker AAnd those are like with grandma's mystery surprise box.
Speaker AIf you were to create your own mystery surprise box, what would you include in your box or who would you want to give it to?
Speaker AAnd those kinds of things.
Speaker AIt's writing prompts.
Speaker BAnd the writing prompts when you have your pre book.
Speaker BSo your pre booking form, I just try to understand that a little bit more.
Speaker BSo how far in advance does that go out and generally how does it work?
Speaker BLike how do the children bring money or a check or how does that work?
Speaker AOkay, I guess that pre order or that pre booking thing, that's like the agreement between the school and me kind of thing.
Speaker AThen as far as the children ordering the book.
Speaker ASo usually I get my checks from the school and they sometimes they use their Title 1 funds or parent group funds or some initiative fund that they've gotten from the state department.
Speaker ABut I get those checks from the school.
Speaker AThen I also send out a pre order form for my book.
Speaker AIf anybody would want to order a book.
Speaker AI send that a contact person in the school and, and they collect those and, and then they let me know the number how many books I should bring.
Speaker AI personalize them like to Sarah and then a little statement and then.
Speaker BNice.
Speaker AYeah, so it, that's worked out really well.
Speaker ANow I will say that just so people might know.
Speaker AI, I don't get a ton of book orders that way.
Speaker AI would say for a school the size of maybe 400 kids, maybe I would get 12 book orders roughly.
Speaker ABut I don't know, maybe I can change the way I do things a little bit to get more book orders.
Speaker AI don't know, but haven't gotten a ton yet.
Speaker AI would say from some's better than that.
Speaker BNo, but it's good.
Speaker BThank you for sharing that because again, I as aspiring book authors are thinking, okay, how do I best utilize a school visit?
Speaker BSo most of your revenue comes from your charge for the visit versus the presentation.
Speaker AYes.
Speaker BVersus number of books you sell.
Speaker BOkay.
Speaker AYes.
Speaker BSo talk to us a little bit about.
Speaker BI notice you have three formats.
Speaker BYou have a softcover, a hardcover and ebook.
Speaker BTalk to us a little bit about how are you using each one of those formats.
Speaker AI guess for me personally I haven't used the ebook very much other than those.
Speaker ASo when people go on Amazon they can choose to order whichever book they want.
Speaker AThe hardcover book, the soft cover book, or the other book, the digital book.
Speaker AYeah, the ebook and the price is different.
Speaker AThe hardcover book, of course, costs a little bit more because the printing costs are more for the hardcover.
Speaker ASo really.
Speaker ASo when I present in my presentations, I project up on slides and Google Docs and read the story that way.
Speaker ABut I'll show them the hardcover and talk a little bit about what's the difference between a hardcover and a soft cover.
Speaker AA teaching moment there with kids.
Speaker AAnd.
Speaker AAnd.
Speaker ABut you know what?
Speaker AI find that most families order the soft cover now.
Speaker AI find that most grandparents order the hardcover.
Speaker AI don't know if they just.
Speaker BBudgets, right.
Speaker AYeah, they have a different budget and they probably experience their own children ripping pages or whatever.
Speaker AAnyway.
Speaker ABut it's interesting, on Amazon, the hardcover book is not.
Speaker AYou order the hardcover book.
Speaker ARight.
Speaker AOn Amazon, but actually Ingram Sparks is the one that publishes and makes that hardcover.
Speaker BRight.
Speaker BBecause Amazon doesn't print a hardcover book.
Speaker BNo, Ingram Sparks does and Amazon doesn't.
Speaker AYes.
Speaker BIn essence, you've just set up through Amazon.
Speaker AYes, but they.
Speaker BThe distributor or not the distributor, the printer is ingramsparks, who then gets it to Amazon.
Speaker AYes.
Speaker AAnd they mail it to the person.
Speaker AYeah, okay.
Speaker BOkay.
Speaker AYeah.
Speaker AAnd it's interesting, though, the ebooks.
Speaker AI. I don't know.
Speaker AI.
Speaker AAt first I was thinking, I don't know, I like little kids to have a book in their hands to read an actual book.
Speaker BYes.
Speaker ABut then I was talking to a couple of my author friends and they said, yeah, but the world is changing and that kids are really enjoying.
Speaker AKids love technology, so why not use it in a positive way and have books on the technology so that they can interact that way?
Speaker ASo I don't know, maybe that is a revenue.
Speaker BWell, so.
Speaker BSo many kids nowadays have their own iPads.
Speaker AOh, yeah, Yeah.
Speaker BI mean, that's.
Speaker BYou just see the more and more of that happening, for sure.
Speaker BSo it certainly doesn't hurt to have that format available.
Speaker ANo, that's right.
Speaker AExactly.
Speaker AI'm glad it is available.
Speaker AYes.
Speaker BI want to pick up on what you said earlier.
Speaker BYou talked about seeing Miriam Laundrie, and we've talked with several of our children's book authors about Miriam laundrie.
Speaker BI'd say 15 or 20% of my guests of being published at least their first book through Miriam Laundry.
Speaker BAnd so you published Annie's 4th of July, your first book, through Miriam Laundrie, and you said you love the process.
Speaker BAnd that's what generally I get.
Speaker BA lot of people love the process.
Speaker BAnd then most of the children's book authors that I talk to, when they go to do their second book.
Speaker BThey do it on their own.
Speaker BTell us why you did that and tell us about that journey about doing your second book on your own.
Speaker AOkay.
Speaker ASo, yes, her program is just a roadmap and she teaches you every step along the way.
Speaker AIt was excellent.
Speaker AI'm so glad I did it.
Speaker ABut honestly, I couldn't afford to go that route again the second time.
Speaker AIt's expensive.
Speaker AMoney is relative to everybody, right?
Speaker BYou're paying for an education in a way.
Speaker AYes, you are.
Speaker AYou are.
Speaker AAnd she does a fabulous job of it.
Speaker ABut I thought, if I want to write another book, I'm not going to be able to go that route.
Speaker APlus, I was so lucky.
Speaker AMy illustrator, she is also an editor, a book design person.
Speaker AShe knew how to upload it on Amazon.
Speaker BIllustrator that did your first book through Miriam Laundry.
Speaker AYes.
Speaker AYes.
Speaker BOkay, okay.
Speaker AYes.
Speaker AIt's the same illustrator.
Speaker AAnd quite frankly, she wasn't used to turning over her file to a publisher at the end and she was worried that they might mess up her illustrations or something.
Speaker ABut it worked out just fine.
Speaker ABut what it said to me is, you know what?
Speaker AI can probably just.
Speaker AI would love to go with my illustrator and have her give her input.
Speaker ABecause she lives out in Colorado.
Speaker AShe used to teach at a university, children's writing.
Speaker AWriting for.
Speaker ATo become an author.
Speaker AAnd she's joined a lot of different groups that give conferences and workshops for writing.
Speaker BYes.
Speaker BBecause I noticed that she has a lot of skills.
Speaker BA lot of times, you.
Speaker BI noticed she was not only your illustrator, but she was your cover designer, your book formatter, and your editor, which is incredible.
Speaker AIncredible.
Speaker AAnd you know how I found her?
Speaker AIt was so strange.
Speaker AI didn't know how to find an illustrator.
Speaker AAnd Miriam Laundries said, you gotta find your own.
Speaker AI googled and I typed in book illustrators near me.
Speaker AYou go restaurants, Italian restaurants near me, or whatever.
Speaker BYou bet.
Speaker AI put that in and I got five that came up.
Speaker AI researched their websites and I really liked the one I went with.
Speaker AAnd we communicated back and forth.
Speaker AAnd then when we did the contract, I noticed she was from Denver, Colorado.
Speaker AThat is stinks away from where I am.
Speaker AI thought, near me.
Speaker ADenver, Colorado's near me.
Speaker BOn the Internet.
Speaker BIt's right next door.
Speaker AYes.
Speaker AI just figured it was meant to be.
Speaker AAnd we have just worked beautifully together.
Speaker AI was really excited someone to have.
Speaker BThat many skills because I.
Speaker BWe got lucky too, because we independently published our first and second book.
Speaker BAnd what we were lucky to have happen is I found an illustrator.
Speaker BOur illustrator is in England oh, okay.
Speaker BAnd again, one of those go on the Internet and Google, and I wanted to find someone that their illustrations were comparable to what I was looking for.
Speaker BAnd that's how I ended up that way.
Speaker BBut I ended up with a website designer who also happened to be a published author.
Speaker AOh, wow.
Speaker BAnd on top of that, he ended up being our book formatter and our book cover designer.
Speaker BWow.
Speaker BYeah.
Speaker AYou hit jackpot.
Speaker BYeah.
Speaker BAnd I'm finding that a lot of times that's what happens is that because of the revenue that some of them generate, they don't make enough money as a, let's say, a website designer.
Speaker BThey take on other skill sets to help offset their income.
Speaker BAnd that's why you end up with all these people that have all these skills.
Speaker BAnd it helps independent children's book authors like ourselves.
Speaker AAbsolutely.
Speaker BThat's incredible that your illustrator has all those skills.
Speaker AAnd didn't she do a good job on.
Speaker AShe's very colorful.
Speaker BYes.
Speaker BAnd I want to talk to you about that.
Speaker BI'm always looking at illustration techniques, and one of the things that I really liked in your current book is that she incorporated a map to tell the story.
Speaker BSo was that your idea or her idea?
Speaker AHer idea.
Speaker AYes.
Speaker AThe first time we had to go back to Amazon because the first time that map didn't show up very well on the pages.
Speaker BOkay.
Speaker ASo she had to do whatever she had to do and darken it a little bit.
Speaker AAnd now it's really nice.
Speaker BYeah.
Speaker BAnd it comes up beautifully on the iPad, too, so good.
Speaker AOh, good.
Speaker AThat's good to know.
Speaker AYeah.
Speaker AGood to know for sure.
Speaker AYes.
Speaker AI thought she used.
Speaker AShe did that.
Speaker AAnd then that other technique that she used, was it called sepia, where it's just that old?
Speaker BYeah.
Speaker BLike a golden look where you have the tractor.
Speaker BThe old tractor in the field.
Speaker BYeah.
Speaker BSo really quite a unique technique because I hadn't seen that before.
Speaker BWere the characters in the story yourself and your family?
Speaker AOh, I guess was the grandma.
Speaker AIt boiled down to me being the grandma because my illustrators needed a picture of a grandma, and I thought, I'm grandma.
Speaker AI guess I could be.
Speaker BAbsolutely.
Speaker ASo that was.
Speaker ANow the kids don't look like my grandchildren.
Speaker BOkay.
Speaker BOr.
Speaker AYeah.
Speaker ABut Annie's fourth of July, they had the same family.
Speaker AMy family of origin had four children in it.
Speaker AI was the third in the order.
Speaker ASo I wanted to go along with that same family in this story.
Speaker AAnd so that's how that happened.
Speaker BOkay.
Speaker BOkay.
Speaker AYeah.
Speaker BSo, yeah, in your second book, you're.
Speaker BYou're independently published.
Speaker AYeah.
Speaker AThrough Amazon.
Speaker BThrough Amazon.
Speaker AYeah.
Speaker BYou also downloaded your book files to Ingram Sparks.
Speaker AYes, yes.
Speaker AYes.
Speaker AYeah.
Speaker BOkay, tell us a little bit about.
Speaker BI found with your book.
Speaker BWhen you were discussing your second book versus your first book, it was the same illustrator, correct?
Speaker ACorrect.
Speaker BWas there any difference?
Speaker BBecause now you weren't using Miriam Laundrie as like the go to publisher.
Speaker BNow you're directly working with the illustrator without Miriam Laundrie involved.
Speaker BTell us about that experience.
Speaker BDid you feel any changes?
Speaker BWas there any difference other than any control?
Speaker AYeah, not many.
Speaker AThe second book had more word.
Speaker AThe word count was longer for the second book.
Speaker AMiriam's program likes to hold you pretty close to that.
Speaker A1,000 words less.
Speaker AThe second book just.
Speaker AI don't know if it had 1200 or 1300 words.
Speaker ASo I didn't have to worry as much about that.
Speaker AAnd my illustrator said, she's knowledgeable.
Speaker AAnd she said, no, Jeannie, that should be okay.
Speaker AThat was one difference I noticed.
Speaker AAnd then just the process to get it onto Amazon was actually a little faster being self published because in Miriam's program, you had to turn your file on for them to review like three different times because they want your book to be perfect because their name's on it.
Speaker AAnd so the end process took a little bit longer for Miriam's program than because we'd been working with the book for a long time and we knew it was the way we wanted it.
Speaker ASo that process actually was faster.
Speaker BAnd I can understand that for sure because going through a third party versus now, you're like the general manager of your own book publishing business.
Speaker BLet's talk about your website development.
Speaker BDid you start your website prior to your book or after you wrote your first book or tell us about that.
Speaker AProcess that happened in the initial part of being in Miriam Laundrie's program?
Speaker ABecause she said authors need a website and you need to create one.
Speaker AThat was one of our assignments.
Speaker AI am not good with technology.
Speaker AI'm not that comfortable with it.
Speaker BOkay.
Speaker AI thought to myself, what can I do here?
Speaker AI can spend hours and hours and hours trying to figure this out, or maybe I can find someone that could help me with that.
Speaker AAnd so I live in a town where there are two colleges and I go to a church where the college ministry is really large.
Speaker AAnd I thought to myself, I bet there's somebody in that college ministry that would like to make some extra money before Christmas and, you know, give them something on their resume that they started a website for an author.
Speaker AI reached out to that group leader and he put out the Word.
Speaker AAnd I just got a wonderful gal, and she and I work together very well and she created it for me and she still uploads things for me and does things for me.
Speaker AYeah.
Speaker BIt's interesting you should say, because that's a great story, because what I did is I did exactly the same thing as you when I was developing our website.
Speaker BAnd I have two different websites, but I reached out to a college and I said, can you help me?
Speaker BAnd they said, we have one graduate who just started his own company and I think he'd be ideal for you.
Speaker BAnd he was one of our best students.
Speaker BAnd just so everyone knows, because I've never talked about this before, but reach out to your local colleges and you will be pleasantly surprised.
Speaker BAnd a lot of times these students are trying to start their own business, and so they've got really great skills.
Speaker BThey just need some support.
Speaker AAnd.
Speaker BAnd so you can get them at a relatively inexpensive cost, but get excellent work.
Speaker AYes.
Speaker AAnd that is spot on.
Speaker AThat was my experience, too.
Speaker AYeah.
Speaker BSo what has changed for you from when you did your initial website to now where your website is now?
Speaker BHow much time are you engaged with it?
Speaker BAnd because one thing I noticed is you don't have your book covers on your website.
Speaker AYes, yes.
Speaker AYou know what?
Speaker AI don't engage with it all that.
Speaker BOkay.
Speaker AI thought.
Speaker AI thought I would, but I don't.
Speaker AAnd I just don't enjoy it that much.
Speaker ABut also, I've tracked.
Speaker AShe and I have kind of looked to see how much are people actually looking at my website.
Speaker ANot that much now.
Speaker AThat might be because I don't update it and put a lot of new stuff on.
Speaker ABut even at the beginning when I was updating it frequently, I just didn't get much traffic on it.
Speaker AAnd so I thought, I just really don't want to spend my time, though.
Speaker BYeah, no.
Speaker BAnd that's what you have to make the decision to do.
Speaker BLike some people do a blog.
Speaker AYes.
Speaker BSome people are quite engaged with their websites with video and stuff like that.
Speaker BSo, yeah, it really is entirely up to what your comfort level is.
Speaker BAnd then again, if you've got somebody downloading the files and everything, you know, that comes at a cost.
Speaker BSo, you know, is the cost offsetting it through the revenue you're generating through your books?
Speaker BYou just never know.
Speaker AHave you ever talked to, just for aspiring authors about the importance when.
Speaker AIf they use Amazon to do their print on demand, the importance of picking three categories for their book?
Speaker BI haven't got right into that.
Speaker BThank you for sharing that.
Speaker AThat was a real valuable piece.
Speaker AI thought of Miriam Laundrie's program because everybody that has written and been a part of her program has earned bestseller on Amazon status because of those three categories that you pick.
Speaker BThat's right.
Speaker BAnd so tell us a bit about that yourselves.
Speaker BI'm sure that your three categories that you chose for fourth of July is different from your current book.
Speaker AYes.
Speaker BSo, yeah, talk to us about that.
Speaker AOkay, so the.
Speaker AFor Annie's fourth of July, basically, Miriam Laundrie's staff picked the category and they monitor what's popular on Amazon, what's being used, what not what the categories are.
Speaker AThey pick the three categories.
Speaker BAnd what did they pick for you?
Speaker BBecause that's definitely the first one.
Speaker AThe one that was a bestseller for almost a year was Books on Independence Day.
Speaker ASo that makes sense because there weren't.
Speaker AThere aren't that many books written about the fourth of July.
Speaker BOkay.
Speaker ASo that.
Speaker AThat earned bestseller status for about a year.
Speaker AThen the other ones, I don't even remember one was something about family, fun together or something like that.
Speaker AI don't exactly remember what the three were.
Speaker AThe second book, I had to spend a lot of time researching the categories, which isn't all that easy on Amazon.
Speaker AYou have to go in and find where they list the categories.
Speaker AAnd the categories are always changing.
Speaker ABut you do have to use a category that matches up with your book.
Speaker AYou can't choose some category that's not used very often or your book.
Speaker AIt has to relate to your book.
Speaker BYou bet.
Speaker ASo the one that.
Speaker AThat worked for me the best was the performing arts circus category.
Speaker AI got bestseller status because of my ranking of the book in that category.
Speaker AAnd then I used multi generational as a category.
Speaker AThat didn't do well because I guess a lot of books are multi generational.
Speaker AAnd so that didn't do real well.
Speaker AI did one, something about history.
Speaker AUsing history in your books.
Speaker ABecause of the dust storm in my second book that.
Speaker AI mean, that was a true factor.
Speaker BAnd how did that work?
Speaker AThat was pretty good.
Speaker AThat was pretty good.
Speaker ANot as good as the performing arts circus one.
Speaker BOkay.
Speaker ABut that was pretty good.
Speaker BNow I've gone back in and changed your.
Speaker BAny of the.
Speaker AI did go back in and change 1.
Speaker AThe multi generational one, I think I changed it to.
Speaker AIt's some category that the family working together in the home, or at least the word home is in the category.
Speaker AAnd so I used that one.
Speaker AAnd then my ratings were better in that category.
Speaker AYeah.
Speaker AYeah.
Speaker AAnd that is nice.
Speaker AYou can go back in and change your Your category.
Speaker BAnd that's.
Speaker BAnd that's good to know.
Speaker BI appreciate you mentioning that because you're the first person that's actually brought it up.
Speaker BAnd yet it is important.
Speaker BAnd it's.
Speaker AYeah.
Speaker AI think that if you want to get Amazon bestseller, that it's a important piece.
Speaker BRight.
Speaker AAnd you can.
Speaker AThere are things on the web you can just research Amazon's categories, and Amazon puts out a book, how to publish on Amazon.
Speaker AThey have a chapter in there about the categories.
Speaker AAnd I watch some YouTubes too, about picking categories.
Speaker AThere are a lot of sources that authors can check into for that.
Speaker BAbsolutely.
Speaker BWhen I think of Grandma's mystery surprise box and.
Speaker BAnd because I've read your book, I know the story, the motivation, and we talked about your mother.
Speaker BIs there a specific person or event that you said, this is my idea.
Speaker BThe title I have for my book was what was the motivation to get you thinking.
Speaker BBecause you went from Annie's Fourth of July, which is very specific, to something that's a little different.
Speaker AA little different?
Speaker AYes.
Speaker AActually, it was my illustrator slash editor.
Speaker AThe first time I wrote the story, I had these surprise boxes, and I just put little trinkets in them, like candy, and just things that I thought the grandkids would like.
Speaker AAnd they were to guess those, and we would interact over FaceTime.
Speaker AAnd my editor said, that's okay, but she said the children are all that involved.
Speaker AGrandma puts the trinkets in the box, and then they just have to guess it.
Speaker AThey don't have to do much on their own.
Speaker ASo she asked me, is there.
Speaker ADo you have any family stories that would be meaningful?
Speaker AAnd I thought, yeah, my popcorn story.
Speaker BWhich is a great story.
Speaker AIt's a great story.
Speaker AYeah, it's a great story.
Speaker AAnd what a fun way to pass family history down to young people, hopefully in a way that they'll remember because they had fun with it.
Speaker BBecause I love when you had them close their eyes and you put popcorn in their mouth.
Speaker BAnd really, that's very memorable.
Speaker BPopcorn is something we all love.
Speaker BThe movies are something we all love.
Speaker BThe circus is something we all love.
Speaker AThe only problem with it, Rick, what's that?
Speaker ANow each time I go up to see my grandkids, they expect me to bring the grandparents in my surprise box with.
Speaker AI can guess.
Speaker BThat's terrific.
Speaker BYou know what the thing about grandchildren is?
Speaker BThey get older quick.
Speaker AYeah.
Speaker BSo you might think, oh, my goodness.
Speaker BBut I'll tell you what, give it five or 10 years, and then you're hoping that somewhere down the road, another generation adopts your idea.
Speaker BYes.
Speaker BAnd I.
Speaker BYou know what?
Speaker BI'm glad you brought up the mystery surprise box, because at the end of the day, it's interesting.
Speaker BI always talk about character development, and one of the things that I really love about your story is the main character is the mystery surprise box.
Speaker BAnd I've never had an inanimate object as the main character.
Speaker BSo tell us about that.
Speaker BHow that whole character development with the mystery surprise box.
Speaker AI don't even know how.
Speaker AI think your creative juices just get going.
Speaker AAnd I thought the design.
Speaker BI was looking at the.
Speaker BYou know, I know our listening audience can't see it, but I was looking at even the design.
Speaker BWas this something that you had in your family or.
Speaker BNo, the illustrator in yourself just came up with the idea.
Speaker AYeah, the illustrator and myself just came.
Speaker ACame up with that.
Speaker BIt's beautiful.
Speaker AYeah.
Speaker AReady?
Speaker AI'll show you.
Speaker AI know you'll be able to see it.
Speaker AThe other people can't.
Speaker ABut just another.
Speaker ABecause in the book, there are three mystery boxes.
Speaker BYes.
Speaker AAnd so my grandkids and I just made that.
Speaker AThe COVID of the book.
Speaker AThe illustrator I just came up with.
Speaker BSo nice that you've used an inanimate object to bring the whole story to life.
Speaker BAnd it's really the main character in the book.
Speaker AYes, it is.
Speaker BWas any of that based on your own childhood experience in any way?
Speaker AThe mystery box part?
Speaker ANo, not really.
Speaker AOkay.
Speaker BOkay.
Speaker AYeah.
Speaker BI'm just trying to think what triggered it or whatever.
Speaker AAnd I don't know.
Speaker AIt's just.
Speaker AI don't know what triggered it.
Speaker AI just.
Speaker AI guess myself, I love surprises, and I'm always just taking surprises up to them and seeing their eyes light up.
Speaker BAnd that's.
Speaker AAnd then.
Speaker AAnd I did really, after my illustrator brought that up, I did really want to preserve that story in our family somehow, because it is a unique story.
Speaker ANow, just another thing is, you know how sometimes on the back of your book you get.
Speaker AWhat are they called, reviews or endorsements?
Speaker BYes.
Speaker AI watched a webinar or something.
Speaker AThey said, think big.
Speaker ASo I thought big.
Speaker AAnd I reached out to Ringling Brothers to see if they would just maybe write a quick little thing on the back.
Speaker AOh, I'm glad we were able to help your family or whatever.
Speaker AAnd so we communicated back and forth numerous times and.
Speaker AOh, they did allow me, because I didn't know if I had to have permission to use their name.
Speaker AActual name.
Speaker BRight.
Speaker BOkay.
Speaker ASo they did give me permission to do that.
Speaker AAnd.
Speaker AAnd then it didn't work out for them to write Something on the back of the book.
Speaker AThey just said, all we want is.
Speaker AIs a copy of the book once you get it done.
Speaker BThat's terrific.
Speaker AYeah.
Speaker AIsn't that fun?
Speaker BYou know what?
Speaker BYou never know where it goes.
Speaker AI know.
Speaker AYou never know.
Speaker AYou never know.
Speaker BOne of the things which I thought was quite unique.
Speaker BOn your website, you identify five themes for your book.
Speaker BNormally, I talk to people.
Speaker BThey have one theme or whatever.
Speaker BWalk us through why you chose the five themes for your book.
Speaker AIt's a marketing thing because I think when schools are looking at having an author come, usually they have some initiative going on that year that they are wanting an author to reinforce or teach something about.
Speaker ASo I didn't want just to have one theme.
Speaker AI wanted to have several themes in case it matched up with what they were highlighting for the year.
Speaker BAnd you said you developed a little bit of a curriculum.
Speaker AYeah, a little lesson plan.
Speaker BSo was it.
Speaker BIs it tied into your themes, the curriculum?
Speaker AI haven't.
Speaker AI haven't gotten that far yet.
Speaker BOkay.
Speaker AI've done just a writing sample.
Speaker ALike, what would you do if you created your own mystery box and used that kind of that.
Speaker AThat theme of imagination, using your imagination?
Speaker AThat's a theme book.
Speaker AOther than that, I'd have.
Speaker AFor.
Speaker AIf we had a session with parents and children, I think that would be a great springboard for them to write their own family story together, something that happened in their family that they could write a little mini book together as parents and kids, like, for a title 1.
Speaker AA family involvement night or something.
Speaker ASo I'm hoping to do that this year.
Speaker AAnd I put that out, too.
Speaker BObviously, when you go and do your book readings at the school, and I know our listeners won't be able to see, but you dress up like a ring master.
Speaker AThe ringmaster.
Speaker AYes.
Speaker BThat must be fun.
Speaker BWhen you go into the schools, you got your talk.
Speaker AIt's so fun.
Speaker AIt's so fun.
Speaker AAnd then I usually try to give the kids.
Speaker AI found these little circus erasers, and so I give those that.
Speaker AAnd popcorn's a wonderful thing to give to the kids if the janitors are okay with.
Speaker BAbsolutely.
Speaker BAnd it ties so, so great with your theme, for sure.
Speaker AYes.
Speaker AYeah.
Speaker ASo that's fun, too.
Speaker BNow that you've written your second book, tell us a little bit about your writing process, how it maybe has evolved from Annie's fourth of July to now Grandma's mystery surprise box.
Speaker BTell us how your writing process changed, or did it stay the same?
Speaker ANo, it changed.
Speaker AIt became more focused.
Speaker AAnd I know the elements of the story, Like I said, you have to have a problem that has to be solved and you have to have dialog and strong characters.
Speaker AAnd then at the end, another thing I learned that I should have just realized, but once she said it, it was like, oh, yeah, the story has to end in a pleasing way.
Speaker AIt doesn't have to be necessarily raha whoopee.
Speaker ABut it has to end in a.
Speaker AWith a pleasing ending.
Speaker AAnd so in Annie's 4th of July, Annie goes to sleep that night thinking of next year and the fun she's going to have at the next year's fourth of July.
Speaker AAnd in Annie's mystery surprise box, they're having playing circus with Grandma.
Speaker AShe comes to the door.
Speaker ASo it ends happy.
Speaker AMy writing now, it's much more focused.
Speaker AYes.
Speaker AFor me, I don't spend time every day writing.
Speaker AI know they recommend authors do that.
Speaker AI do better with chunks of time because.
Speaker BHave you got something that you're working on now?
Speaker AYes.
Speaker AI have another book in the Annie's Family line that I'm working on, and it's more a book about books.
Speaker ABullying.
Speaker AWhen I was a principal, oh, my goodness.
Speaker AI just saw how kids would give their power away so quickly, so easily to some bully, and it would just make me so mad.
Speaker AI'm just like, no, don't let them.
Speaker ADon't let them take your power away from you.
Speaker ASo that's what my next book is about.
Speaker ADon't give up your power or your sparkle or something like that.
Speaker AI don't know.
Speaker AI haven't really titled it yet, but that's what I'm working on now.
Speaker BNice.
Speaker BI want to talk a little bit about success measurement.
Speaker BIt's probably still fresh, but you wrote your first book.
Speaker BYou must have had an expectation of success.
Speaker BI'm curious how you viewed your success for your first book, Annie's Fourth of July.
Speaker BAnd what were you expecting for success now that you've got your second book out?
Speaker BTell us the difference.
Speaker BIs there a difference?
Speaker AI was hoping that both of them would be Amazon bestsellers, and that did happen.
Speaker ASo both of them did that.
Speaker AI was hoping that I could get into schools and just share the joy of stories with the kids, and I was able to do that with Annie's fourth of July.
Speaker AI have a few bookings scheduled now with schools.
Speaker AI'm hoping to get more.
Speaker ASo I guess it's to be determined with the second one.
Speaker BOkay.
Speaker ABut also with the second one success, me being okay.
Speaker AI did record that family story, and that family story will go to future generations.
Speaker ASo That's a measure of success for me in that story.
Speaker BI always say to people, the nice thing about children's books is they're evergreen, they're forever.
Speaker AThat's forever.
Speaker AYeah.
Speaker AWhat a wonderful thing to be able to have our words down for kids forever.
Speaker BSo is there a difference in how you view the role of writing now in your life versus seeing the ad with Miriam Laundrie on Facebook and then saying, okay, I think I'm going to write a children's picture book?
Speaker BAnd now that you've done two, how has the role of writing changed in your life?
Speaker AIt's become more important and more satisfying, I would say.
Speaker BYeah, just satisfying in what way?
Speaker AJust in my inner soul.
Speaker ANot monetarily, necessarily, but just inner satisfaction that, like I said before, I'm fascinated with picking right words to describe whatever.
Speaker AAnd sometimes I'll be writing and I'll just something.
Speaker AI think that was just the perfect word to use.
Speaker AAnd I just feel good about that.
Speaker BExcellent.
Speaker BAnd what about your grandchildren?
Speaker BAs they've seen, because they.
Speaker BLike you said, they're relatively still young.
Speaker BSo here we go.
Speaker BAll of a sudden, Grandma is a children's book author, and now she's a multiple children's book author.
Speaker BTell us about when you go visit your grandchildren.
Speaker BWhat is that being like?
Speaker AOh, my goodness.
Speaker AI don't know if it's a good thing or a bad thing, Rick.
Speaker ABut my oldest granddaughter, she loves to write and she loves to illustrate.
Speaker AAnd so she, of course, she wants to grow up and be an author.
Speaker AAnd she is.
Speaker AShe's writing all sorts of stories now and gonna submit a couple to different children's contests.
Speaker AAnd I don't know what I've done to her.
Speaker AOh, just relax and enjoy your childhood.
Speaker BIt's interesting you should say that, Jeanne, because I went to my youngest grandson's school and I did a book reading.
Speaker BNow, the kids were a little bit older and.
Speaker BBut what was interesting is how many questions I got about being an illustrator.
Speaker BAnd when I just said to the kids, it's not only children's picture books, but if you think about illustrations, you think of a Walt Disney, you think of Pixar and all of that, I said, it's incredible nowadays.
Speaker BAnd then you yourself can be an illustrator and an author, and once you learn the skills of doing your own publishing, it's incredible what you could do yourself.
Speaker AI know.
Speaker AYeah.
Speaker AThat is very cool.
Speaker BSo you think you gave her a little nudge?
Speaker AThe first book I gave her the story.
Speaker AShe actually illustrated this whole book on her own.
Speaker BWow.
Speaker AOh, she's just like, amazing.
Speaker AHere they're getting the snow cones.
Speaker AThis was Annie's 4th of July, and so what?
Speaker AWe had so much fun doing this together.
Speaker BIt's nice that you have provided that direction for her and that inspiration.
Speaker AYeah, it's been fun.
Speaker AShe'll send me things on Google Docs now to kind of ask my opinions, and it is so fun to have that connection.
Speaker BThat's terrific.
Speaker BTalking about inspiring people.
Speaker BSo what advice would you give aspiring children book authors?
Speaker AI would say advice, research or learn the components of a children's book so that you won't be spinning your wheels or whatever.
Speaker AYou do have to have a little knowledge base and practice writing practice.
Speaker AGet feedback from others, whether they are editors or family members, friends.
Speaker AI think the feedback that we get from others is just invaluable.
Speaker AAnd I would say follow your passion and follow your dreams.
Speaker ANo matter what the story you're telling, no one has heard it told in the way that you're going to tell it, because there's a lot of authors that write about stars, whatever, but everybody tells it differently and everybody has their own story to tell, and they're all very valuable.
Speaker BGreat insight.
Speaker BAnd that's what I found.
Speaker BI've interviewed over 60 children's book authors now, and that's what I'm finding is that all the stories are different, even to your point.
Speaker BEven the niche, whatever your niche is, that's what happens is it's a.
Speaker BIt's just amazing.
Speaker BAnd a lot of times, like your second book, it's based on some event or something that really happened and then.
Speaker AYes, absolutely.
Speaker BAnd then you, as a children's book author, you just get to use your literary license and away you go.
Speaker AYes, that's right.
Speaker BEncouragement for readers.
Speaker BI always say this towards the end, but why should readers read you and purchase your book?
Speaker AFor the children, I think the both books are entertaining and I think for children's picture books, meaning ages 4 through 8 years old, basically, so you can stretch those end points.
Speaker AThey should all be entertained.
Speaker AAnd my books, I think, are really entertaining.
Speaker AKids seem to really enjoy them and they can relate to them because the first book, oh, everybody's been to a parade and gotten snow cones and they just want to tell me all sorts of things.
Speaker AAnd the second book, Circuses.
Speaker AA lot of kids have been to circuses or something like a circus, or they've all eaten popcorn and.
Speaker ABut anyway, they should buy the book, read the book, because it is entertaining.
Speaker AAnd as an author, one of my goals is to Just promote the love of stories and the love of reading and children.
Speaker AAlso, my books, they do have lessons tied in them, so I think parents should buy the books to read to their kids for the lesson aspects that are in both books.
Speaker BI'm glad you said that, because that's the whole thing about it, is that you had this family story, but we all have family stories.
Speaker BYes.
Speaker BIf when my mom passed away, my dad asked me what could we do?
Speaker BAnd we actually went on ancestry and.
Speaker BAnd did that whole part of our family history.
Speaker ANice.
Speaker BAnd.
Speaker BAnd it made for interesting reading for us and.
Speaker ARight.
Speaker BAnd then you find out you kind.
Speaker AOf tracked your legacy.
Speaker BWe did.
Speaker BWe went back on my mom's side and found out that our family used to own the land that the Twin towers were on.
Speaker AOh, my.
Speaker AYou're kidding.
Speaker BNo, no.
Speaker AWow.
Speaker ACanada is amazing.
Speaker AThere you go.
Speaker BAbsolutely.
Speaker BAnd I live in Canada.
Speaker BI'm Canadian, but half of my roots are from the American side, so it's quite interesting.
Speaker AWow.
Speaker AThat is very interesting.
Speaker AVery.
Speaker BSo.
Speaker BAnd that's what you find out.
Speaker BBut it's nice.
Speaker AYes.
Speaker BI haven't written a story on that, but it's nice that, you know, the people to reflect on their own family history and see if they can bring that to life through storytelling.
Speaker AYes, absolutely.
Speaker AYeah.
Speaker AThat's great.
Speaker AThat's great.
Speaker AWe have several things in our lives that kind of parallel this conversation.
Speaker AYes.
Speaker AYes.
Speaker BJeannie, I'm interested in final thoughts.
Speaker BIs there something that he said?
Speaker BGeez, I wish Rick would have asked me that.
Speaker BIs there something you'd like to share?
Speaker BWhether it's to readers or aspiring authors or to the audience in general, Is there some final thoughts you'd like to share?
Speaker AI don't know if anybody else has said this, but being a children's picture book author is very satisfying.
Speaker AYou know that first time you get to hold your book when it's printed, see your name on it, see the colors, see the characters come to life.
Speaker ABecause when you're writing the book, you see the pictures that the illustrator sends you, but they're piecemeal.
Speaker AAnd I don't know, it's just so satisfying when you get that book.
Speaker BSo true.
Speaker BBecause if it wasn't for my oldest granddaughter, we wrote our first book, the Adventures of Caboose the Rocky Mountain Bear, and she's the co author.
Speaker AYes.
Speaker AI love that.
Speaker BWe wrote our second book with my oldest granddaughter and my middle granddaughter.
Speaker BYou think, oh, my goodness.
Speaker AYeah.
Speaker BBut.
Speaker BSo it's being fun.
Speaker BBut one of the.
Speaker BOne of the neat things that you might want to be able to do is that you have your oldest granddaughter interested, is maybe she helps you cool off through your next book.
Speaker AI would love that.
Speaker AI would love that.
Speaker BThat's so much fun.
Speaker BAnd the other thing that I've done with my grandchildren is we've actually written 38 stories in our series of the Adventures of Caboose, the Milwaukee Mountain Bear.
Speaker BAnd about half of them we've turned into audiobooks.
Speaker BSo because as like you said before, it's expensive to bring a book to market, a print book to market, but doing the audiobooks, if you've written the story, it doesn't.
Speaker BAnyone who has an iPhone can record a children's book.
Speaker AYes.
Speaker AOh, that's a fabulous idea.
Speaker BYeah.
Speaker BThank you.
Speaker BSo, yeah, a lot of fun.
Speaker BSo there you go.
Speaker BThe next time you get together with your grandchildren, create a couple of audiobooks.
Speaker AThere we go.
Speaker BOh, Katie, I want to thank you so much for being a guest on the Adventures in the Heart of Children's Book Authors podcast.
Speaker BYour generosity of time and insights, you share so many great little things, such as the Amazon bestseller categories.
Speaker BThat's something we've never talked about before and people should do research into that.
Speaker BWe promise our audience that we're going to provide links to Jeanne's social media and her website.
Speaker BAnd if you enjoyed this episode, please hit the subscribe button to listen to our future episodes.
Speaker BAnd feel free to share this episode with anyone inspired by or who enjoys hearing about Jeanne and her children's book, Grandma's Mystery Surprise Box.
Speaker BSo thank you, Jeanne.
Speaker AThank you, thank you for supporting and helping new authors and children's authors.
Speaker AIt takes a lot of time and energy on your part, so thank you.