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Hi there.

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It's Sue.

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And thanks for joining me for tips and talk day.

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These are bite-sized topics that I pull from community questions and

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things that I'm observing in the world of handmade small business.

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If you'd like to submit a topic,

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DME, over on Instagram at gift biz unwrapped today,

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we're going to be talking about revenue generating tasks.

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And this came about because someone in the breeze is like,

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I keep hearing this term revenue generating tasks.

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You keep talking about this SU what does it mean?

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What is a revenue generating task?

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Why do I want to care about it?

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And like,

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give me the goods,

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telling me what this is all about.

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So that's what we're going to talk about today.

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Here's the reason that this can be really important.

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Do you ever find that you put a lot of hours

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into your business doing all sorts of things,

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committing a lot of energy and you're not seeing the sales.

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If you're seeing that this is happening,

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it's very possible that you're not spending time on revenue generating

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tasks. So you're putting the time in,

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but what you're working on,

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isn't advancing and bringing you to a sale.

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If you find this happening,

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don't get discouraged because it's an easy trap to fall into.

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I'm going to describe it a little bit more here,

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and then what you can do to overcome this problem by

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nature, all of us as makers.

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And I'm not even going to just say makers,

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I'm going to say any of us gravitate to doing things

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that are easier for us to do,

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because it's comfortable.

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You already know how to do it.

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It's those harder tasks that you don't really know how to

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do, or have never done before,

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or make you a little bit anxious that we shy away

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from. And so what'll happen is we'll put our time into

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things that we know how to do,

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versus the harder things that we should be doing that can

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really help us grow our businesses.

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That can be deciding that you want to reorganize your workspace

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because you feel like you're going to be just so much

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more productive.

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If you get everything organized in your workspace,

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or let's say you're a knitter,

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you're going to go online and see what the newest yarn

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is that you should be purchasing.

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Cause you're going to want to add it to your newer

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designs. These are all things that we can get ourselves wrapped

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up in because they're the fun things to do.

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They're easy.

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They make us happy and we're being active.

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So we feel like we're being productive,

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but they're not revenue generating tasks.

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You see,

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not all tasks that you do are created equal revenue,

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generating tasks are tasks that bring you closest to the point

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where a customer is going to actually buy.

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Let me give an example.

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This is around the idea of exhibiting at a craft show.

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So you've never done that before.

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So what's the first thing that you would do when you're

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considering exhibiting at a craft show?

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Well, you're going to research what shows are in the area,

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make a list of the shows that you'll be interested in

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potentially going to,

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and then the next step from there,

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we'll be selecting and signing up for our show.

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And then you're going to plan what your displays will look

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like. Brochures,

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signage, all of that.

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From there,

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you're going to promote the fact that you're going to be

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there. And then finally,

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you'll go to the show,

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set up,

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make your sales,

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all the things that come along with the show.

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In this example,

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do you see how from the very beginning of researching the

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show all the way along those steps,

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every single step is a little bit closer to the sale.

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So each step is a little bit stronger of a revenue

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generating task,

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even though that very first step researching craft shows in your

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area, if that's all you do Monday through Friday,

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research, research,

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research research,

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and you never take that next step,

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you're not getting closer to the sale,

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right? So this is an example of how you can get

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caught up in doing something that can be a potentially revenue

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generating task,

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but you keep doing the same thing and you're not making

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progress towards the end event.

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The closest to the sale in terms of revenue,

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generating events is being at the show.

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And then actually talking with people,

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answering their questions and then making the sale.

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Another revenue generating idea would be posting on social media because

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you're wanting to deepen your relationship with those people who are

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following you on social,

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developing the know like,

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and trust factor,

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direct messaging them.

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So they continually feel a deeper relationship with you.

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When that happens,

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you are walking them closer to the point where they're going

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to click the buy button because they like you.

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Now. They want to support you and they know more about

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your products.

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Here's another one reaching out to local newspapers in your area.

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Seeing if there's any interest of doing an article about the

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products that you make,

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not self-serving to you,

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but something that would be of interest to the local audience.

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The first way to do that,

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when you want to get PR is to make contact with

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the publications that are available in your area.

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That would be a revenue generating task to my point earlier.

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Yeah, that's a little bit scary if this is something you've

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never done before.

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Oh my gosh.

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Like what do I do first?

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Or how do I reach out to them?

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Or when I reach out to them,

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that's nerve wracking and I'm anxious.

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I've never done that before,

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but this is where we get stuck because you could say,

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okay, I'm not going to do it.

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Cause I'm not exactly sure what to do.

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And you gravitate back to tasks that aren't revenue generating.

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You see what I mean?

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That's how you can start spinning your wheels,

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working so hard in your business,

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putting in so much time and never seen the needle.

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Move on sales.

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Third example of a revenue generating activity.

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If you are considering wholesale,

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how about identifying three local boutiques where your product would fit

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in nicely to what they already offer?

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So this would add to the variety of products that this

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store could carry.

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So you identify three stores.

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Then you go in,

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introduce yourself to the owner of the shop.

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You start the ball rolling.

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If you will.

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That is a revenue generating activity.

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By contrast.

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Now here is what isn't a revenue generating activity.

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End of month bookkeeping,

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yuck. It has to happen.

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You got to know your numbers,

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but that's not a revenue generating activity.

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Something else,

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counting your inventory.

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Yes, you need to do it year end for tax purposes.

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You might need to do it at a mid-year checkpoint because

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you need to make sure that you have the inventory you

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need for making products.

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Do you see how that an activity that has to happen

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in your business,

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but just by you counting how much product do you have

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ingredients? You know,

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whatever it is applicable to your product has nothing to do

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with selling to the customer,

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shipping out product,

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even though absolutely when an order comes in,

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you gotta ship it out.

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You know,

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you want your customer to get the product right away,

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be happy with your customer service.

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That's a post revenue generating activity,

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right? All these things have to be done of course,

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but by understanding when you're doing revenue generating activities and when

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you aren't,

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this helps you start building a list of activities that you're

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doing that some day,

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not right away,

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but some day could be done by somebody else.

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Doesn't have to be done by you.

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The very biggest challenge that I see is we always gravitate,

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especially as makers to making more,

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you have to put that in there.

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You have to make your product.

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This isn't something that's of issue.

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If the product that you sell is being made through a

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factory, right?

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But no,

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we are.

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Hand-making our products,

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especially if you're a solo preneur right now,

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here's the caution.

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And here's what I see often happens in our community.

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The reason you probably started selling your product is because you

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love making it,

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right. That's how it started.

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It was a hobby or a craft.

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People started saying they would love for you to make one

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for them,

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either for personally,

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or to use as a gift.

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And then someone tells you,

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oh my gosh,

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your product is so beautiful.

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So great.

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So different smells.

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So good tastes so good,

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whatever it is,

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you should start a business around it.

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Now, all of a sudden,

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all these business activities start layering on.

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And then you're right.

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Like when do you find time to craft?

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Here's the trick.

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If you only want to make,

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and you don't want to start a business and monetize it,

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that's a different story.

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But if you want to make money through what you make,

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you have to balance.

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Now, the thing that you've loved so much and got you

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into thinking about business in the first place,

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you have to balance that now with business activities,

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the one caution I have is because we can so easily

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gravitate back to making what ends up happening is you make

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so much product and then you keep making more product and

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making more product before you're even selling any of the product

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that you have.

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You probably need less inventory than you have.

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And you're probably not doing the revenue producing activities that will

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sell that inventory and necessitate you making more.

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Okay. And I'm going to back this up just a little

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bit for us here,

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that when you're at that tipping point of switching from a

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hobby to a business,

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you've got to test the market and see that there are

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actually people who are going to buy over and above your

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friends and family.

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And to do that,

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you don't need to make hundreds of every single piece yet

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before you go that route,

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validate that there are people who will buy from you,

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who will buy the candles that you make,

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who will buy the shawls before you start making so much

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inventory and then trying to sell,

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you can start with 5 cents of candles.

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You don't need to make 40 until you know that people

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are going to be buying.

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So this is something I'll caution everybody about.

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Are you selling the inventory?

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You already have that necessitate you making more,

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or are you gravitating back?

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What's the most fun to do,

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which is making when you're really just building up your inventory,

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but you're not selling any yet,

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have grace with yourself about this,

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but recognize that this is something that you should probably be

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doing differently recognizing,

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and knowing this is the first step to solving and revising

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the situation.

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I want you to go through your day and think about,

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as you're doing your tasks,

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is this a low revenue producing task,

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medium or high?

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And then what you want to do is you want to

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balance throughout your day,

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adding in high revenue producing tasks.

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And these are probably the things that are less comfortable for

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you to do,

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but they're closer to the sale I gravitate throughout the day,

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all the time to low revenue generating tasks.

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Why? Because they're easier.

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They don't take as much energy.

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So what I do is at the start of the day,

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I decide on three revenue generating tasks that I have to

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do each day.

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And then of course I have to fill in the day

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with all these other things that I need to do,

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because we already talked about the fact that you have no

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choice, but to have to do all of these other ones

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as well.

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And then I monitor myself throughout the day and make sure

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that I'm getting done those top three.

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And then I usually fit in my lower revenue generating tasks

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at the end of the day,

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because my energy is starting to wane.

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You know,

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they're easier things to get done.

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They take less brain power,

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they take less mental stamina.

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And so I'll do those later in the day.

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I catch myself.

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Sometimes you may find this by way of example too,

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is that let's say you're doing something that's,

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it's a struggle.

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Cause you've never done it before and it's uncomfortable and you

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hope you're doing it the right way.

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And then all of a sudden you look up and you

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see that,

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that picture way across the other side of the room,

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isn't straight on the wall.

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So you get up,

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you go across the room,

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you straighten the picture and then you're like,

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I'm hungry.

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Maybe I'll go get some lunch.

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And you've totally forgotten about that revenue generating activity that you

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were supposed to be working on.

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And I'm guilty of this.

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I do this regularly.

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What I make myself do is say,

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okay, Sue,

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that picture needs straightening.

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And I'm starting to get hungry.

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Once I finished this revenue generating task,

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I'll go do those things.

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I don't give into the idea that that has to be

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done right away.

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Cause it's easier.

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I stick on task and that's how I stay focused and

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get these revenue generating tasks done.

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Your personal social media feed can wait that plant that needs

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watering can wait if you put off getting that next cup

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of coffee for 10 minutes.

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So you get past that hurdle that you're on.

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When you give yourself goals,

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I'll say in guidelines of what you have to do before

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you can do something easier.

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I find this is what helps me make sure that these

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revenue generating tasks get done.

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So I challenge you as you're going through your day,

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analyze your activities and then make sure that throughout your day,

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you have a balance of low,

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medium and high revenue generating tasks and fit as many high

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ones in that you can,

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because these are the ones where you're walking a prospect to

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becoming a customer.

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These are the ones that bring in sales and allow your

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business to flourish.

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That's a wrap.

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I'm a get to the point kind of girl.

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And this is what you can expect from these quick midweek

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sessions. Now it's your turn go out and fulfill that dream

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00:14:56,360 --> 00:14:57,110
of yours.

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Share your handmade products with us.

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We want them and they bring us both so much happiness.<inaudible>.