I am always confused when I ask someone who says I
Speaker:want to start a podcast, I'll ask them why. I'll ask them who, and then
Speaker:I'll say, how are you going to measure your success? And they
Speaker:always look confused and go, well,
Speaker:downloads. And I'm like, okay. And as I dig into
Speaker:more of what they're trying to do, it turns out they want to turn this
Speaker:into a business. To which I then say, well, shouldn't we be
Speaker:measuring success in revenue? And
Speaker:they go, oh, yeah, I guess. And so you don't
Speaker:have to make money with your podcast. But often we get
Speaker:disappointed when our numbers go, well, not
Speaker:the way we want them to or not as fast as we want them to.
Speaker:And so what I wanted to do today was point out
Speaker:11 different ways you can measure success that have
Speaker:nothing to do with with downloads. Hit it, ladies.
Speaker:The school of podcasting with Dave
Speaker:Jackson. Podcasting since
Speaker:2005. I'm your award winning hall of fame
Speaker:podcast coach, Dave Jackson. Thanking you so much for tuning in.
Speaker:If you're new to the show, this is where I help you plan, launch,
Speaker:grow. And if you want to monetize your show today, I'm going
Speaker:to maybe help save your sanity. And the website
Speaker:schoolofbodcasting.com use the coupon code
Speaker:listnr when you sign up for either a monthly, quarterly, or yearly
Speaker:subscription. You'll hear more about that later. But yeah,
Speaker:it's always kind of interesting how somebody
Speaker:will. You know, I usually say, why are you doing this? Who is this for?
Speaker:What's your content gonna be? And then how are you going to measure your success?
Speaker:And it just dumbfounds people. They're like, well, downloads. And
Speaker:I was like, look, yes, that is one way to measure
Speaker:if things are working or not. But I thought about it and I was
Speaker:like, there are a lot of other ways to measure your
Speaker:success. And what I wanted to point out was one of these
Speaker:stats. I grew by almost 40% this year.
Speaker:And so while my download numbers, I just
Speaker:looked, they're kind of. I'm, I'm fairly consistent
Speaker:that I get about
Speaker:7,000 downloads a month. But then in October
Speaker:or no, September, that went over 10,000.
Speaker:And yeah, September was 10,000,
Speaker:October was 16,000 out of nowhere. And I thought, well, I bet there were
Speaker:five Mondays that month. No. And then
Speaker:likewise, In February of 2025,
Speaker:I was down to 5,000. So it kind of comes and
Speaker:goes. And so if I only base
Speaker:my success on downloads, I would need
Speaker:medication. And so what I wanted to point out, I'LL give you an
Speaker:example. My show. I do this show
Speaker:to help you plan, launch, and grow your podcast. But the
Speaker:way I measure my success is how many people sign up for the School
Speaker:of Podcasting. So in January, my numbers go through the roof because
Speaker:everybody's like, I'm gonna start a podcast. And then in February, those numbers go down,
Speaker:much like gym memberships in America, but my
Speaker:membership goes up. So I really thought about this,
Speaker:and this is what I just. Some of the ones I came up with, the
Speaker:first one, and I think this is more important
Speaker:than downloads. And that is if you go into Apple and I'll have links to
Speaker:these out in the show notes, just go to
Speaker:schoolofpodcasting.com 1011. This
Speaker:one goes to 1011, right? So I'll have links
Speaker:to these. But if you log into Apple or
Speaker:Spotify's dashboard, you can see
Speaker:how far people are listening. Now, I will say,
Speaker:be careful what you wish for, because there are times where, like, man, I wish
Speaker:I knew how people, you know, how far people were listening. And then you
Speaker:go in and you go, well, it says
Speaker:42. Like, 42%.
Speaker:And they're like, is that good? And then I go, well,
Speaker:I hate to say this to you, but I'm an old teacher,
Speaker:and where I come from, 70% is a C,
Speaker:80% is a B, and anything above 90 is an A. So
Speaker:42 is not something
Speaker:that you know. It's a great place to start because you
Speaker:can kind of only go up from there. But keep that in mind. That
Speaker:is a way to do that. And what's really great about this
Speaker:is you can go in, especially in Apples, if you see all of a
Speaker:sudden just your, you know, the little line that's showing people are
Speaker:still listening just turns into a waterfall because they're all leaving. You can click
Speaker:there and hit the play button and say, like, what did I say here
Speaker:that caused everybody to leave? And I remember once I
Speaker:was looking at these, I do a show with Daniel J. Lewis called the Future
Speaker:of Podcasting. And we were talking about just freedom of speech.
Speaker:And I said the T word that rhymes with rump
Speaker:and just mentioning that person's name. There was
Speaker:a significant number of people, they're like, I'm out of here. So keep that
Speaker:in mind. I always say, right? There's, you know,
Speaker:religion, politics, or other things you just should mention, even if
Speaker:you're just using it as an example. Number two. And so you
Speaker:can do that. Now, what's interesting is in
Speaker:Apple, there are things called listeners this is the number of
Speaker:unique devices that have played more than zero seconds of an
Speaker:episode. So if you're looking for like how many actual people,
Speaker:then there's engaged listeners. This is a number. I like to look at
Speaker:the number of unique devices. Again, people that
Speaker:played at least 20 minutes or
Speaker:40% of an episode with a single session.
Speaker:And I know you could say, but Dave, what if I have a phone and
Speaker:an iPad and a computer? Okay, right. And how
Speaker:many people do that? So there's that. And you can
Speaker:use that as a metric. Now Spotify shows
Speaker:people you reached. That's how many people actually
Speaker:got to see your stuff. And then they have people who showed
Speaker:interest. That means they interacted with your show. And that might be
Speaker:an indicator of your artwork or your title.
Speaker:And then people who actually consumed so
Speaker:they listened or watched your show. Those are stats you can
Speaker:use to see am I going up or down? And that can help you with
Speaker:things like titles. So like when you put episode six,
Speaker:Dave Jackson, that does not make people want to click. But if
Speaker:you say you know how to grow your podcast for free, people
Speaker:will click on that all day long. Now don't be clickbaity.
Speaker:Don't I look at your episode title as a
Speaker:promise. This is what I'm talking about then. So
Speaker:that's one, your completion percentage. And again,
Speaker:be careful what you wish for. And, and if it is lower than you think,
Speaker:that's okay. That's feedback that you could go,
Speaker:oh, I thought people loved my three hour shows because after all,
Speaker:Joe Rogan does it. Well, Joe Rogan's
Speaker:Joe Rogan. And you're not. At least not yet. And it
Speaker:may. The beautiful thing is you might find
Speaker:out that, hey, maybe my audience wants a
Speaker:shorter show, which means it doesn't take as long to make the show, or maybe
Speaker:they don't want a daily show or maybe whatever, but you can get some feedback
Speaker:on that. Now keep in mind, when you're looking at Spotify's
Speaker:dashboard, that's only people that listen on Spotify. When you're
Speaker:looking at Apple's dashboard, that's only people that listen in Apple.
Speaker:Now the downloads, if you're looking for downloads, you want to look at your media
Speaker:host. And yes, if somebody listens on a website and they listen for at
Speaker:least a minute, it will count as a download in your media host.
Speaker:Speaking of that right now, in fact, this is coming to an end this week,
Speaker:I believe I'll have to double check. But Captivate, which is one of my
Speaker:favorite. I love Captivate. Love Buzzsprout. Those are probably my top two.
Speaker:And then even that it's with podcasting, it's always
Speaker:a. It depends on what you're doing. But Captivate has a deal right now. If
Speaker:you buy a year's worth of hosting, you get four months free. And what's
Speaker:cool is that's for existing customers, too. Because I was doing monthly
Speaker:and I was like, hey, can I get in on that? Even though I'm
Speaker:not a new customer? And they're like, yep. So if you're looking to
Speaker:get four months free, yes, you have to buy a year, and that's a
Speaker:chunk of change. But if you can do it, that's a good deal.
Speaker:All right, so meanwhile, and yes, I will say if you go
Speaker:out to. Again, schoolofpodcasting.com 10 11.
Speaker:The link for Captivate will be an affiliate link. So it's a way to support
Speaker:the show without actually, you know, spending extra money. Number three,
Speaker:another one, and this is my favorite, is
Speaker:unprovoked audience feedback. This means you put out
Speaker:your episode and you didn't say something
Speaker:like, you know, go to schoolofpodcasting.com?
Speaker:that's the question of the month. That is a provoked answer. I am telling
Speaker:you where and what to say and how to go. This is just. You
Speaker:just put out an episode and, you know, hey, if you know anybody who would
Speaker:like this show, tell a friend. And then you wake up in the morning and
Speaker:you've got three, four, maybe emails from people
Speaker:going, man, that really touched me. Or, you know,
Speaker:what? The. The interview was good. I kind of
Speaker:knew most of what that person was saying. But I am going to implement this
Speaker:strategy that's unprovoked audience feedback.
Speaker:And I'm here to tell you that'll make you feel giddy.
Speaker:You're just like, ooh, wow, people are listening. I couldn't believe it. And when they
Speaker:do that, when you get that feedback, always,
Speaker:I can, like, bold, double underline, always
Speaker:reply to that and start a conversation. Hey,
Speaker:thanks so much. And then I always ask them, you
Speaker:know, do you have a topic you would like me to talk about in the
Speaker:future? I am wide open to talking about
Speaker:that. I got one from Timothy Keem
Speaker:o' Brien that I'm going to be working on here in the future,
Speaker:because he left a comment, and I'm like, hey, thanks so much. And I said,
Speaker:is there anything you would like to see? And he goes, yeah, and you'll have
Speaker:to follow the show and find out later what he said. But I'M working on
Speaker:it. So unprovoked audience feedback.
Speaker:And here's another one. This is the one that I looked at and was like,
Speaker:holy cow. If the goal of your show is
Speaker:is to monetize, this is a key metric.
Speaker:And it's not downloads, it is number
Speaker:four. How much is your email list growing now? If you are a
Speaker:regular listener to the show? You know, I always put somewhere in
Speaker:the middle, there's a little commercial for the school of podcasting and then There's a
Speaker:quick 15 second that just says, want more podcasting?
Speaker:Whatever observations or insights, go to podcasting
Speaker:observations.com and I have
Speaker:grown my email list by 40%.
Speaker:Now I also have an email and this is a mess,
Speaker:for the record, But I was amazed that I grew at 40%. Part of it
Speaker:is I have lead magnets. Like if you go to school of
Speaker:podcasting.com best practices, I did an
Speaker:episode where I gave you 15 best
Speaker:practices. If you go to schoolofpodcasting.com
Speaker:best practices, you can get the original 15 and
Speaker:six more, I believe, if I remember right. And
Speaker:that lead magnet, my email list I then use to a grow
Speaker:my audience. But I also use it and I have a coupon
Speaker:code in there. Like right now, you heard me say at the beginning of the
Speaker:show, if you use the coupon code listener, you can save on your, you
Speaker:know, monthly, quarterly or yearly subscription. Well, in, in my newsletter,
Speaker:because I'm creative, I have a coupon that is,
Speaker:you guessed it, newsletter. And they get a discount. Now, for the
Speaker:record, it's the same discount. It just lets me know where you came from.
Speaker:And so just by simply coming up with some league
Speaker:magnets. Not that, by the way, that AI created. These are not
Speaker:AI created lead magnets. Nothing wrong with AI created lead magnets, but
Speaker:these are a little more honed in. We talked about the boots on the ground
Speaker:kind of information in the last episode. And so
Speaker:I was amazed that just by promoting it and I have
Speaker:pop ups now on my website, which I realize are kind of annoying, but
Speaker:it did grow my email list by 40%.
Speaker:So that's another metric that you can go, okay, well, my downloads are kind of
Speaker:staying the same, but I'm growing my email list.
Speaker:And so keep that in mind that you might
Speaker:be getting kind of kicked in the teeth. Wow, these numbers
Speaker:are just not going the way I want them to. But then you go
Speaker:over for me, I was like, wait, what? 40%?
Speaker:And I've got a calculator. I'll put in the show notes so
Speaker:you just put in, where did you start? Where did you end up? And it'll
Speaker:be like, okay, here's how much growth you had. And I was like, it was
Speaker:like 38.7 or something like that. And I'm like, I'll take
Speaker:39%, number five. And so another way,
Speaker:if you have some sort of community, you can look at your
Speaker:community. Now, this could be Facebook or Discord. I love
Speaker:Heartbeat. Heartbeat just came out with an AI feature
Speaker:that they. In the demo video makes it
Speaker:so easy to set up a.
Speaker:Some sort of. Whatever you want to call it, a community. Because I know I
Speaker:had somebody sign up over there, and just getting it up and going was
Speaker:confusing. And so they left, and I was,
Speaker:like, kind of bummed. And now Heartbeat has this
Speaker:new thing, or you could use Circle. There's a bunch of these. School
Speaker:is another one. And so, I mean, I give you
Speaker:an example, Mark Lawley of practical prepping.
Speaker:He has. I went over and looked. He does a show with his wife Krista.
Speaker:They are both lovely people. I got to hang out with them at
Speaker:the Empowered Podcasting Conference this year. And they have.
Speaker:Are you ready for this? He has
Speaker:115,000
Speaker:people in his Facebook group.
Speaker:Just let that 100. Like, that's a stadium full
Speaker:of people in his Facebook group. Now, for the
Speaker:record, I don't recommend Facebook or any free
Speaker:service for your community. Paul G. Was
Speaker:on an episode. I think he lost 85,000 people in a Facebook group.
Speaker:I've been kicked out of my own. I got kicked out of my own Facebook
Speaker:group. What was the horrendous thing I said? I went in and said,
Speaker:hey, lunch with Dave starts in 20 minutes. And they banned me and said I
Speaker:was a spammer. I'm like, it's my Facebook group. Took me about
Speaker:a little over two months, maybe six weeks to get
Speaker:that back. And I would have only gotten it back because I had a podcast,
Speaker:because I reached out to you and said, does anybody know anybody that works at
Speaker:Facebook? So that could be something
Speaker:that you could look at to see. All right,
Speaker:what part of my show is successful and
Speaker:it might be your community? And this is where we're going to go back
Speaker:to the P word. We say it in every podcast
Speaker:episode. It kind of depends. Hey, this is
Speaker:future Dave. And I figured out that depends doesn't start with the letter P.
Speaker:But apparently I'm tired, right? Because
Speaker:maybe you don't have a community. Maybe you're not looking to monetize,
Speaker:so you don't really care about your Email list, you know, so keep that in
Speaker:mind. But these are other things that aren't downloads, that
Speaker:in the event you're kind of like, downloads aren't really doing well. Okay.
Speaker:It's like when you're like, well, I haven't really lost a lot of weight, but
Speaker:my blood pressure's down. Well, that's good. And your cholesterol's down. Okay,
Speaker:well, you're headed in the right direction. So that's another way to measure
Speaker:success. Number six. And then this one does
Speaker:go with. If you're trying to make money with your
Speaker:podcast, one of the best ways to use a podcast is to use
Speaker:it as the marketing arm of your business. And so if the
Speaker:goal of your show is to grow your business, then looking at the number
Speaker:of customers, the revenue generated, that's why
Speaker:I. If you wonder why I always say that coupon code at the beginning, I
Speaker:want to be able to trace that back. I rarely put that
Speaker:in print. And so if somebody uses the coupon code listener,
Speaker:it's because you're a listener. And so the revenue
Speaker:generated should be something that you could look at. And
Speaker:again, I really get confused why people
Speaker:say, yeah, I'm going to judge my success. And look, I
Speaker:shouldn't say that that sounds negative. They just haven't thought it through
Speaker:that if the goal of the show is to make money, well,
Speaker:again, as I'm saying today, there are many ways to
Speaker:judge your success. But if the goal is money, I
Speaker:believe you should be measuring your success in income.
Speaker:And if you want to get super specific profit,
Speaker:because I hear a lot of gurus like, oh, I did $8 million
Speaker:last year. I'm like, okay, how much profit did you make? Oh,
Speaker:$13.57. Because you're paying a team of,
Speaker:you know, 60. You know, my buddy Ray Edwards,
Speaker:when had to file bankruptcy and he was making millions, why? Because
Speaker:he had a giant team. I love the fact that he was so
Speaker:transparent about that. And why did he do that? Well, because everybody else had
Speaker:a team. So that's another way you can
Speaker:measure your success. Number seven. Here's another one. And I was like, you
Speaker:know what? This is something that you could measure. And I'm going
Speaker:to call it the attribution stat. Because attribution is
Speaker:a kind of a word in podcasting that some people
Speaker:go, ooh. Because there are some ways that people are tracking
Speaker:podcast listeners and they call that attribution. So I can
Speaker:see that, you know, so and so clicked on a link
Speaker:and yada, yada, yada, they do that a lot
Speaker:in advertising. That is not what I'm talking about. But the theory
Speaker:is the same. And so if you ask people
Speaker:who interact with you and they answer the question
Speaker:when you say, so how did you find me? And the answer is,
Speaker:well, I heard your podcast. I remember my
Speaker:friend Pat Flynn, great guy, going to be a
Speaker:keynote speaker at podfest and just super nice
Speaker:guy. And I knew Pat when he was just a blogger and then
Speaker:he started his podcast and he said he was kind of bummed out because
Speaker:he put a lot of time and effort into his blog. But when he talked
Speaker:to people, he said, well, how did you like? What's your favorite part?
Speaker:And they were like, oh, I listen to your podcast all the time. They weren't
Speaker:ignoring his blog. But when it came up to how did you found me? How
Speaker:did you found me? Yes, how did you found me? Is
Speaker:it really. It's not even late. How did you find me?
Speaker:He. It was always his podcast and so
Speaker:that might be it. And it lets you know that your
Speaker:SEO, right, using keywords in your titles and things
Speaker:like that without being again clickbaity or stuffing it
Speaker:or that word of mouth is growing. Number
Speaker:eight. And then another one is being
Speaker:asked to speak. We talked
Speaker:about unprovoked audience feedback.
Speaker:This is unprovoked opportunities to appear on
Speaker:other podcasts or speaking gigs. I'm speaking at the
Speaker:National Religious Broadcasters Conference
Speaker:next year in Tennessee. Looking forward to that. That
Speaker:was an unprovoked ask. They just said, hey, this
Speaker:is coming up next year. We'd like you to speak. And I
Speaker:was like, okay, so this could be other media
Speaker:appearances, I've been on tv,
Speaker:things of that nature. That could be something again, if that's your
Speaker:goal now, if that's your goal, you have
Speaker:to make sure people know that you're a
Speaker:speaker. And so if you ever wonder why
Speaker:there's a segment of this show that says where am I going to be? Well,
Speaker:number one, I want to meet you. And if you're in the area
Speaker:and can attend that event, it'd be great to hang out.
Speaker:So that's one. I'm also promoting the event.
Speaker:So that's, you know, the, the event actually likes the fact that I'm saying come
Speaker:to PodFest in January. And the fact that I always
Speaker:say if you'd like me to speak at your event, go to
Speaker:schoolofpodcasting.com contact so
Speaker:that is something that I don't track as much
Speaker:toe for crying out loud, here comes another 10 second tangent. 10
Speaker:seconds indeed. Such absolute rubbish. Here's a
Speaker:thought. Alex Sanfilippo, if you're listening, here's an
Speaker:idea, because I love Pod Match. Podmatch is a great
Speaker:place to be found as a guest. And if you're
Speaker:looking to find guests over there, I
Speaker:like Pod Match. They've kind of gamified it a bit. And. And Spotify has
Speaker:that year end review. It'd be interesting if they did some sort of
Speaker:urine review so you could see how many shows you appeared on or how
Speaker:many guests you had or things like that. So if that's something that you're trying
Speaker:to do, you could do that. Ugh.
Speaker:Finally back to the show. And then this is
Speaker:kind of a number nine, an offshoot of that. So
Speaker:being asked to speak. But I'm gonna count this as a different one. And that
Speaker:is, are you being seen as the authority? You
Speaker:were the river. I can't do Cartman. What's going on?
Speaker:The river sparked my authority. Right. So from south park.
Speaker:Have you ever heard yourself being quoted? I have.
Speaker:It's kind of cool. It's hard to watch your ego. Like you got to kind
Speaker:of grab your head and make sure it doesn't go crazy. What I always
Speaker:feel bad about is when people say, there
Speaker:is no. Dave Jackson always says, there's no such thing as
Speaker:too long, only too boring. And I swear, I always say that is Valerie
Speaker:Geller. I am quoting Valerie Geller. So if you're quoting me
Speaker:quoting Valerie Geller, just give the quote to Valerie. I love that
Speaker:quote. But here's the thing you might want to do.
Speaker:You can go see what websites are linking to
Speaker:yours, which may, for the record, be someone
Speaker:you collaborate with. And there's an article from
Speaker:Semrush which is a cool tool for SEO. It's kind of costly,
Speaker:but they have a free version. But it explains how you can see who
Speaker:is linking to your site. I think you can just go in
Speaker:to Google and type in links colon
Speaker:and then your website address and it will show you people that are linking to
Speaker:you. But that would be something. If you're trying to be seen as the authority,
Speaker:then that's a way you could do that. Number 10,
Speaker:another one, especially if you're brand new,
Speaker:that you could use as a measurement of success,
Speaker:is simply, are you consistent
Speaker:in your schedule? Because I talk about this
Speaker:all the time. When you are consistent in schedule, whatever
Speaker:the schedule is, that it
Speaker:makes it easier for your audience to put you into their
Speaker:routine. Every Friday I go to
Speaker:Walmart because that's how I Party. On the weekends, I go to
Speaker:Walmart and I grocery shop. Why? Because nobody's in there.
Speaker:And I listen to podcasting 2.0 with Adam Curry
Speaker:and Dave Jones on Saturday morning. I
Speaker:listen to Pod News Weekly Review with James Kridlin
Speaker:and Sam Sethi as I am getting up, showering,
Speaker:making my breakfast, getting ready to do Ask the podcast Coach, you
Speaker:become part of their routine. And so if you're a
Speaker:person that's struggling with that and then later you're
Speaker:not, well, congratulations. That's something to be proud
Speaker:of. Now, I always say if you're like, if
Speaker:you're starting off your show going, hey, it's Monday and
Speaker:I don't know what I'm going to talk about today, that's not being consistent.
Speaker:That's wasting your audience's time. Because I would much
Speaker:rather have a quote, if we could use air quotes here, a late
Speaker:show that was supposed to come out on Monday, but now it's Tuesday.
Speaker:I'd rather have a late show that was like, remarkable than
Speaker:an on time show that was okay. Well, that wasn't
Speaker:horrible, right? And speaking of things that hopefully
Speaker:aren't horrible, here's a quick word about the school of
Speaker:podcasting number 11. And then
Speaker:here's another one. I remember
Speaker:when I was doing the Logical Weight Loss podcast many moons ago,
Speaker:I started off with, I thought one audience, and I found
Speaker:out much later, oh, that's not who's listening to this at all. And
Speaker:so one of the things you can measure is quality of audience.
Speaker:So just because you're attracting people, are you attracting
Speaker:the right people? So if we're looking at
Speaker:Ray over around the layout, right, the show, he's
Speaker:been on a guest and he does a show about
Speaker:model trains, well, that's great. But if Ray gets a bunch of
Speaker:people that love knitting, he's like, yeah, we're not really here
Speaker:to talk about knitting. We're talking about, you know,
Speaker:model railroads. So are you getting the right people?
Speaker:And you're like, well, what if I'm getting the wrong people? Well, I remember
Speaker:when Super Joe Pardo, who used to run an event,
Speaker:did a show and he just attracted a
Speaker:completely different audience than what he wanted.
Speaker:And he had to kind of go, well, I could tweak my content
Speaker:to better attract the people I was shooting for, or,
Speaker:hey, look, I got an audience. What do they want?
Speaker:Daniel J. Lewis is another great example of that. His show is called the
Speaker:Audacity to Podcast. And he meant it as the audacity,
Speaker:as in like the courage to Podcast, but there is that software
Speaker:called, you know, Audacity. And so when he first started,
Speaker:he got a lot of people thinking they were going to get Audacity
Speaker:tips. And so what did Daniel do? Yeah, he gave them
Speaker:Audacity tips. And then he also asked them,
Speaker:what are you guys looking for? And so some of them said, well, I've got
Speaker:this Zoom P6 thing. You can't figure it out. Oh.
Speaker:So Daniel went and made a course, and then,
Speaker:you know, he found out that they wanted more engagement, so he made
Speaker:podgagement. And then he saw that, you know, there are
Speaker:some media hosts that don't support chapters, so he
Speaker:made pod chapters. So he gathered an audience.
Speaker:Wasn't really the audience he was looking for because he was, I think,
Speaker:originally just promoting. He used to do artwork. He doesn't do that anymore.
Speaker:But he gathered an audience and went, well, okay, I got an audience.
Speaker:Because you don't monetize a podcast. You monetize
Speaker:an audience. And he went, what do you guys need? One other
Speaker:example, I'm working with Ralph Estepp Jr. Who's the content
Speaker:creators accountant dot com. And Ralph
Speaker:realizes he has to make sure to be clear, he's there to help you keep
Speaker:the money you make. Not so much how to make content,
Speaker:how to grow your audience. He's like, no, no, I'm here to help you. And
Speaker:as a content creator, you've worked hard to make your money. Here's how you keep
Speaker:it, and here's how you grow it, and here's how you grow your business. So
Speaker:you have to make sure you have the right audience. Number 12, the
Speaker:last one. And this is the one that
Speaker:encourages longevity. You know, I've had people
Speaker:ask, Dave, you've been doing this over 20 years now.
Speaker:How do you keep doing it? Why? Why haven't you burned yourself out?
Speaker:And number one is, I do a weekly show, and
Speaker:if I had to do this show more than once a week, it would make
Speaker:me crispy or it would be much shorter, something
Speaker:like this. But I call this the fun and
Speaker:fulfillment factor. And it
Speaker:starts off, I always say, when you first start out,
Speaker:start a timer, whatever it is, if you're using Toggle or Clockify
Speaker:Me or just the, you know, the timer on your phone,
Speaker:measure how much time you're putting in. And then you want to make sure
Speaker:to take your life and see if there's enough room to squeeze
Speaker:in your podcast, not
Speaker:take your podcast and see if you can squeeze your life into your podcast.
Speaker:Because that's just a recipe for Burnout. But some other things
Speaker:when it comes to the fun and fulfillment factor,
Speaker:which again, starts with creating a schedule you can live with. But
Speaker:are you a better communicator or interviewer than when you
Speaker:first started? Well, that's something to go, hey, look, I'm
Speaker:making progress. Do you feel more confident explaining
Speaker:your topic? Do you feel more confident behind the
Speaker:microphone? Do you feel less of the imposter
Speaker:syndrome? That whole nine. For a lot of
Speaker:podcasters, especially when you first start out that first year,
Speaker:that's really the huge improvement. My buddy
Speaker:Nancy May from Family Tree Food and Stories. So
Speaker:if you're a foodie that loves stories, check it out.
Speaker:I'll put a link in the show notes again. Schoolofpodcasting.com
10 00:30:05
11 and she went back and listened to some
10 00:30:09
of my early episodes and she's like, wow, you've changed
10 00:30:12
a lot. I'm like, well, I hope so. That would be
10 00:30:16
disappointing. So. So that is something when you first start off, really, sometimes
10 00:30:20
that first year is just you getting comfortable behind the mic, and then
10 00:30:23
year two, you make better content, and by year three,
10 00:30:27
your audience is sharing that. But the fun and
10 00:30:30
fulfillment factor is something like, hey,
10 00:30:34
I used to hate my show and then I
10 00:30:38
hired a bunch of editors or I outsourced all the stuff that
10 00:30:42
I hated, and now I like my show again. Well,
10 00:30:46
that's something that you can go, yes, this is more successful.
10 00:30:50
And I will now keep doing my podcast because I'm seeing growth
10 00:30:54
here. So those are all ways that are not
10 00:30:57
really having to do with downloads that you can use to
10 00:31:01
go, hey, is my show getting any better? And you may be
10 00:31:05
surprised that, yeah, there's a lot of things that are improving
10 00:31:09
that have nothing to do with downloads. And that's something to be
10 00:31:13
encouraged about the school of
10 00:31:16
podcasting. Yeah, yeah, yeah. Two quick
10 00:31:20
things. Apple has adopted chapters in Apple
10 00:31:24
Podcasts. And I logged in at
10 00:31:27
podcasts again with AN S All one word podcast
10 00:31:31
podcasts connect apple.com
10 00:31:34
and I kind of like the way Apple does this. And that is, hey, if
10 00:31:38
you're not doing this, we're going to add this to your
10 00:31:42
show in Apple Podcasts. And so their
10 00:31:46
chapter kind of little option, and you log in, you click on your show, and
10 00:31:49
you go to. I think it's accessibility. And there's an option for
10 00:31:53
chapters. And it basically says, hey, if you're not adding chapters
10 00:31:57
to your show, we will put them in. And
10 00:32:01
those will be visible on Apple Podcasts.
10 00:32:04
So keep that in mind if you're like, I have no idea what you
10 00:32:08
just said, then you're fine. But for me,
10 00:32:12
because I use media hosts like Captivate and Buzzsprout
10 00:32:16
and Blueberry will do them as well. And if you're not using a host that
10 00:32:20
does Chapters, then you could go to
10 00:32:22
podchapters.com I love this tool.
10 00:32:26
And you can add chapters. It just makes it easier to
10 00:32:30
listen to your show, especially if it's a show like this
10 00:32:33
where I have multiple topics. If you're not doing any
10 00:32:37
of this, at least in Apple Podcasts, they are now going to add
10 00:32:41
them to your show. For people who use Apple
10 00:32:44
Podcasts automatically, the other thing I just wanted
10 00:32:48
to briefly mention here, if you're a member of the School of Podcasting,
10 00:32:51
I think I talked about this on the show, I was using a video host,
10 00:32:55
Adilo, and they went
10 00:32:59
down for a week. So basically I had a spell there as I was
10 00:33:02
moving videos that none of the videos at the School of Podcasting were working,
10 00:33:06
which was embarrassing, infuriating and other things. So I've moved a
10 00:33:10
lot of them to a different host, but in the meantime they came back. So
10 00:33:14
if you're a member of the School of Podcasting and you saw that all the
10 00:33:17
videos are back and I'll be working with a Dillo in in the
10 00:33:21
future to correct some things. So I just wanted to put that in there.
10 00:33:25
And if you need help with your podcast, whether it's planning,
10 00:33:29
launching, growing, monetizing, if you need
10 00:33:32
some feedback on your show, check out podcast
10 00:33:35
hotseat.com because I have been doing this for 20 years
10 00:33:40
and I love helping podcasters. It's what I do.
10 00:33:44
I can't wait to see what we're going to do together. And
10 00:33:47
again, if you want to join the School of Podcasting, it is, I swear, one
10 00:33:51
of the best communities. I'm in a lot of different communities. I really
10 00:33:55
love our community. You can go out to
10 00:33:57
schoolofpodcasting.com, click on join, use that
10 00:34:00
coupon code listener. That'll save you on either a monthly,
10 00:34:04
quarterly or yearly subscription. And that comes with a 30
10 00:34:07
day money back guarantee. So until
10 00:34:11
next week, take care. God bless in class is
10 00:34:15
dismissed. And if you're in the us, enjoy your
10 00:34:18
Thanksgiving. And if you're not, enjoy your Thursday.
10 00:34:23
If you like the show, please share it with a friend.
10 00:34:27
If you like the show, pretty, pretty please share it with a friend right
10 00:34:31
now. If this was twice
10 00:34:34
a week, I would have burned out years ago for me.
10 00:34:39
And this is again where that P word comes in. It is know What? It's
10 00:34:42
not the P word. It's the D word. Wow. I am really tired today.
10 00:34:46
It's. Depends. Not.
10 00:34:50
Yeah. Because the P word. Wow. That could mean a whole lot of
10 00:34:54
things. Penguins. Yeah. Anyway.
10 00:34:58
Wow. So it's fun for me.
10 00:35:02
And this is what I always say. Don't pick a schedule
10 00:35:06
and then try to fit it into your life.
10 00:35:10
You want to pick a. I'm saying that backwards. I'm.
10 00:35:14
Wow. What? This is what you get when you're not.
10 00:35:18
I'm using bullet points today, but not as much as I used to. Let's do
10 00:35:21
this part over, because I'm lost in the woods.
10 00:35:27
Yeah.