Jenn's: this episode brought to you not by any mental health

Seth's: We're going to call this

"Seth's bitching session about realtors and social media."

real estate agents are in the top five least trusted jobs

Jenn's: You don't try you do.

Cause if you don't, you sink

yeah

Seth's: I would love to see 50 percent of agents leave this business.

There's no business advantage to going viral at all.

Jenn's: that?

Now, Now we need to start the episode so that we can actually keep

Seth's: Welcome to millennia.

I'll take this one.

I'll take this intro.

Jenn's: Fine.

All right.

How did we get here?

We

Seth's: We got here.

So just so you're aware, we just spent let me look about eight minutes of

wallowing in our ADD trying to remember what the hell we were going to talk about.

And then we said, you know what?

Jenn's: Because guess what?

It's the one time we didn't put it down

Seth's: we didn't put it down paper.

We thought we had an amazing

Jenn's: And that there's no way this idea is going to go

Seth's: and then it went bye bye.

trying to figure out what the hell we were supposed to, and then we just replaced it.

So I'm going to talk about something, and I think you've

got a lot of comments on it.

And I'm actually thinking, I want to hear from everybody out there

about this as well, which is how, and I now, I remember what it is

Why realtors are the least trusted.

Jenn's: Oh, that's the

Seth's: that's it!

That's it!

Look at that.

Jenn's: start over?

Seth's: No, let's just keep recording.

Jenn's: keep talking.

I'm writing it down.

I don't even care if this is in the episode or not.

I am writing down our next episode right now.

Seth's: I think we're going to be talking about both now.

Jenn's: Oh, we're doing

Seth's: Yeah, I think

Jenn's: Oh, I guess it does go in

Seth's: it's all going to roll in.

Okay.

So let's, let's talk about this.

Jenn's: this.

might be one of the more chaotic, this one, this episode brought

to you not by any mental health

Seth's: Any Adderall or Ritalin by any stretch?

No.

So a lot of people don't realize that agents real estate agents

are in the top five least trusted jobs occupations in the country.

Jenn's: you know what the other four are?

Cause wait, can I guess them?

That was where I was going with it.

Okay.

Car salesman.

Seth's: Yes.

Jenn's: would put us at number two.

I don't know the other three.

Seth's: Lawyers.

Jenn's: would want to trust a lawyer.

I'm actually surprised at that.

Are we above or below

Seth's: You got to think about like ambulance chaser, personal injury,

and you have to think about a lot of people who've had been on the other

side of who've lost legal battles.

They don't trust financial planners, I think are in there.

And I think it was some kind of doctor.

It wasn't like just doctors, but it was some, I think it was like a surge, some

kind of surgeon or something like that.

Jenn's: one that I would want to trust.

Seth's: it was back

Jenn's: Especially one I'd want to trust.

Seth's: Yeah.

So a lot of people don't realize this, but real estate agents are

one of the least trusted industries or occupations in the country.

And why do you think that is?

I have a few theories.

Jenn's: So there is that everybody thinks that we're in it just for the money.

If that's the case, I can't wait to prove you wrong.

We have other fees and have to pay our insurance.

There's so many other things that go that our commissions goes go to than

in our pockets than you would think but anyway yeah that we just have commission

breath and that we don't really care and we're only in it for the money.

The shit that's put out on the internet and that all we do is like show houses

and write things on paper And that we get that we're overcompensated again.

It goes back to money.

Yeah,

Seth's: Yeah I'd say value.

Value.

Jenn's: Oh and that the well, I don't know if other people know this but that the

bar is just so low like everybody like If somebody decides to like, Not be an

urser anymore, not be a teacher anymore.

And I'm going to try real estate instead.

First of all, where you go wrong.

Number one is I want to try it.

You don't try you do.

Cause if you don't, you

sink.

yeah But I think that anybody, just anybody can do it.

So like why not?

I

Seth's: You don't hear anyone say, I'm gonna just, I'm gonna

try my hand at being a lawyer.

I'm going to try my hand at being an accountant.

I'm going to try my hand at being this, but real estate is, it has such a low

bar of entry that I think there are a lot of people don't really respect it

to begin with a big problem, I think in our industry and any broker, any big

company is going to tell you this is that we do a really bad job of telling

people what we do all day, every day.

I think HGTV has run, taking the ball and run with it too, where they Make

it seem like we're just hanging out and just showing property and everything

like that, but those shows never

Jenn's: Selling Sunset, which is like

Seth's: But not even selling sunset I think like I think even flip

this house or upsizers or whatever what all those other shows it just

Jenn's: Love it or list that

Seth's: It doesn't actually encapsulate what a day of a life of a realtor is

and I think that's what I think a I Think that's a big reason why people

get in and then they get out because they have an incomplete understanding

of what the job Actually is but I don't think that real estate agents do a very

good job of explaining Their value what they're doing all day every day the

showing of the house and like going to settlement and like doing all that

Is A very small part of what we do.

We spend a lot of time on the phone.

We spend a lot of time with paperwork.

We pay, we spend a lot

Jenn's: Oh, how many times have I gotten so frustrated at not that an

offer isn't accepted, but like that I go through all of the work of, cause

listen, things that you don't understand is when I'm going to write up an offer.

My job isn't starting at when I get sit down on my computer.

It's from when I get back into my car, or even before I get into my

car, and calling that listing agent and making that listing agent my best

Seth's: friend besties.

Jenn's: And it is building the relationship, like I've already built a

relationship with you, but to get your offer accepted, I am becoming The best of

friends with that listing agent to make them want to pick our offer and selling

them on working with me and knowing that it's going to be a smooth transaction

that like we're going to hold hands and go by our way through this And selling

them on the fact that you deserve this house and how much you want it So like

before I even put anything on that paper.

I have been on my phone And have had that to my head so many times and on top of

talking that listing agent making them my new bestie over the course of an hour, I'm

then talking to the lenders to make sure that they're getting the numbers over to

you and making sure that we're coming up with something that it's going to make

this realistic so that you can afford it.

And

Seth's: can afford it.

And then I

Jenn's: yeah, but that's, I always confirm

Seth's: much no, but how much freaking work is there before that?

It's the going out.

Jenn's: just day of

Seth's: Yeah.

Oh, yeah.

Yeah.

Yeah, but all the time especially on buyers, but even listings like i've

been over to my buddy's house In king of prussia, I don't know five times There's

not I haven't been paid yet But i've been counseling him and advising him on

what to do what not to do He wants me to come by take a look i'm being contractors

like that kind of thing And by the way, we are not complaining this is the job.

But the other side of the coin that a lot of people, I think a lot of realtors miss

the mark on, and they make us all look like idiots, is social media promotion

and what they do on social media.

And I, so there was this I said this before where there's this, the Carly Rae

Jenn's: Yeah, you bring this one up all the

Seth's: The, yeah Hey, I just, Hey, I just met you and I know this

is crazy, but give me your phone.

Call

Jenn's: not like a young girl in her twenties.

It's like

Seth's: year old Yeah, it's like a, it's like a 47 year old guy.

Who's obviously come from like his office and his office managers, like you have

to be on social media, get yourself on camera, get yourself on camera, but I'm

Jenn's: get yourself on camera in a way that's going to be

authentic to who you are as a

Seth's: person.

And our real estate team has like a messaging Thread through

Instagram, and I'm always like funneling shit into this thread I'm

like look at this fucking idiot.

You know it's like I, I have another one.

There was a woman, she's, I think in Canada and she's all about

getting her team involved and they actually make fun of themselves

because it's oh, social media day.

They got to get on social media, like around holiday time.

They're like jumping around with like antlers and going

like this and everything.

And I'm just like,

Jenn's: Now, I did make that one like three part TikTok series from the house

that I went to go see on Indian Run.

Yeah.

Whereas and I actually do get a lot of people who say Oh my God,

that video did, we were like sitting in front of the window.

It's

Seth's: window, it's The driver's

Jenn's: fine, but it's not fine.

And I'm like, you're right.

Like they've got a lot of attention, but if I'm coming down

to it, it's yeah, it was funny.

And I'm like, I'm so glad I did it.

It was also a really cool house and I had been showing it and I just

went back to do those little clips.

But,

Seth's: We should put the, we should put the link to that video in the show notes.

Jenn's: yeah, like I

Seth's: you're attracting attention, but what kind of attention?

And also,

Jenn's: somebody want to, does somebody trust me after watching the

video or does that build, I did it cause I was there and I just made the

showing extra long to stay back and do that and whatever, and that's fine.

But It's you start, at least I do, I really want to know from other

people who just are on their phones and not in the real estate world.

If you see a real or a tech top come across of an agent and news, like doing

this a lot as just constantly putting up like these, like funny, not like

educational, but like these just like goofy trending tech talks and reels, would

you would you want to work with them?

And I'm not saying like you should or shouldn't, I'm just curious

to know what the perception is

Seth's: Yeah, so I think it falls into this like a very old sales

ad like if you can make them laugh, you can make them buy.

Meaning if you can entertain them,

Jenn's: I'm hilarious.

Seth's: they're gonna gravitate towards you if you're like super

Jenn's: funny.

Seth's: And listen, I have been accused of being a little bit too serious,

but like my brand is and like my whole like I'm goofy, I'm sarcastic as hell,

but I'm also I love to be educational.

I love to talk to people and I love to give people like good information.

That's my brand.

I get it, but I think they like, some people just take it way too far where

it's like you go through their whole Instagram feed or their Tik Tok.

Yeah, you're entertaining them, but it's I don't know, man.

This is going to be a hard decision for my husband and I like, I really

want somebody who's I'd rather air on the caution of being professional

than not being professional.

And

Jenn's: and I might be a boomer in thinking this, but I don't TikToks

and reels are taking a lot of time.

And again, this might be because this is like the millennials, the new boomers,

as far as technology goes, I feel like, but it's not super fast or easy.

And if it is, and I'm missing something, let me know.

I'd love to do it faster, but that takes up a big chunk of time.

And I know that there's like marketing blocked into realtor schedules.

Seth's: Which by the way, no realtors really think about when

they get their license, they don't really understand that, that's like

a big part of what we do as well.

Jenn's: well.

Yeah.

It was marketing and, but I'd like it I don't know, may give you something

that's going to be that's going to add value to what you're putting out and

not I'm not going to find any value from just like seeing somebody get out

of this big flashy car in front of a house and dramatically turn around.

Seth's: this big flashy car in front of the house and dramatically turn.

It wasn't, it's all about the success and the things you don't

see behind the scenes, but he's going to make it because he followed

his dreams and like all this shit.

And I'm like, that's better for me.

Cause he's Lisa making fun of themselves.

But I just, I look at it.

It's you don't see a lawyer on there doing this.

You don't see a doctor on this doing an accountant, financial

planners, mortgage lenders, none of

Jenn's: I do see some

Seth's: Some mortgage lenders, but they're threading a very tight needle because

of their rules with their industry.

But I don't want to hear Realtors talk about how they don't, they're not taken

seriously when Realtors in mass are putting stupid shit on social media,

things that are not professional, so if you're going to be worried about getting,

haggled to death about your commission, your compensation, and they're like what

did you really do for that commission?

It, all that seeds are planted at the very beginning of are

you are you a professional?

And I wish there was 50%.

I'm going against the brotherhood and the sisterhood here.

I would love to see 50 percent of agents leave this business.

Jenn's: the other 50%, I love you.

And

Seth's: I love you.

And dude and there are so many great agents outside of Philadelphia area.

I could rattle off, I could write off 20 right now that I love and adore,

but there are 1.5, I think 1.5, 3 million realtors in this country.

We don't need more than 700

Jenn's: oh my god, it's And I was saying this on a more of a grand

scheme of things where we were talking about how many listings are

coming up with just like an iPhone

Seth's: Yeah, it's just, it's so bad.

Jenn's: But the thing is, it's like I have the more that happens and the

more that people are like agents are.

Putting out as terrible, like marketing the property.

So average it's is that going to be, what's going to become acceptable?

Cause it shouldn't

Seth's: no.

And I think we're heading and Brian Buffini is a guy who's very he's one of

these big real estate coaches and he has been saying for two years, he's we're

entering into a professional's market.

And what that's code for is cause he's a coach.

You can't really say it.

A lot of guys, a lot of people are going to get out of the business because you

can put all the funny TikToks up that you want, but it's not going to attract

like an enormous amount of clients.

It'll, it might get you through, but I don't know about you.

I, if I've got a big decision to make with real estate, I'm going to go with

that person who knows what they're doing and can demonstrate it day in and

day out through what they're talking about and giving me good advice instead

of jumping around and like pointing to this and it's just Jesus Christ.

Jenn's: there's an algorithm and then things pick up on it and I like,

Seth's: But it's not, but here's the thing.

What is the purpose of going viral as a real estate other than your own vanity?

There's no business advantage to going viral at all.

Jenn's: You don't even think that just like the recognizability of a name or

Seth's: viral video, maybe two that you get.

Nobody's going to remember that.

You take a consumer.

So if we go viral and.

In Philly.

By the way, we'd love to go viral.

Jenn's: I was gonna say I'm happy to go

Seth's: No, but

Jenn's: something to actually

Seth's: We have something to say and I am willing to go viral with this

because we are giving content to the nat, like a national audience here.

This is all good advice.

Check with your local real estate commission.

Jenn's: estate commission.

PA laws are not always the same laws in other states.

Yeah.

Brought to you by Pennsylvania Association of Realtors.

Seth's: No, but in the end like we're giving good advice to people

and We want to get the good word out so going viral is great for us

And it would just be good for me.

I don't know though if we go viral if we're gonna get

Jenn's: That's there is,

Seth's: Like it's a guy in Memphis gonna call us because it's oh my god

Like I love you like you find me a real yes, we can find you a ruler in

Memphis but as an independent realtor You go viral Yes, you'll get a quick

boost but is that gonna mean that someone in Eight nine months is gonna

call you to be their real estate agent.

Jenn's: I don't know.

That's why I'm curious to know how I'm curious to know what actually

happens after that, because that's not the stuff that showcase.

And that's why I'm also curious to know, just from like everybody, what

Seth's: Yeah, if i'm full of

Jenn's: it from a, I see it from a real estate point of view and just as like

an industry kind of thing where it's cringy to me to see, but I'm curious.

Would you see that and be like, Oh yeah, I would, if they were

local, I'd want to work with them.

I really just want to know.

And if it's just like another thing you just bypass, I'm like

Seth's: if the usual sales ads, if you can make them laugh, make

them buy, does it apply to that?

If it's like, if they entertain you, do you now trust them to then handle

your real estate transaction and the largest investment pretty much of your

Jenn's: I think there's a balance.

There's this one.

I'll have to find him.

I forget what his name is.

I know I follow him.

He's, he does lending and he is absolutely hilarious.

He was like one of those first ones that put out the video of it was like buying

a house in LA is I have an apple Oh,

Seth's: Oh yeah, that

Jenn's: Already gone.

But he's also just He's really educational too.

Like I went through like a bunch of his videos and he was actually like, he's

putting out the good word of the real life side of lending where things are at, but

he's also absolutely fricking hilarious.

Seth's: Okay.

And listen, I'm okay with that because if it's a mix, I'm talking about

the people that are just putting out this, the shit that people are not

interested in, I don't believe are really super interested in seeing,

which is just the constant fanciness,

Jenn's: Seth and a set of reindeer antlers doing

Seth's: listen, if you send me leads, I'll do whatever you need.

No.

But I just, I, and I think your point's well taken though.

It's we're on the inside of this business and we're just like, Jesus God

also don't want realtors belly aching about why we're not taken seriously.

And there's definitely no policing on like marketing at all.

And I just say, I just take this job so seriously that like I try

to, and I just don't, I just don't like just the jokiness about it.

This is serious shit.

And I've always tried to treat it that way.

Forget about now versus 2020.

And since the minute I was licensed, I never took anything for granted.

I was always very serious about this job.

And I think that's why the market has always been, as rewarded me because I've

built this big referral network, but.

I don't want to hear any bellyaching from agents who are jumping around their

office with reindeer antlers, and then they wonder why they can't find business.

It's yeah, it's because

Jenn's: you're, also,

Seth's: a joke.

But you're also, you're like jokey.

People need serious solutions.

They need serious people.

And listen, we laugh a lot.

And we become friends with everybody, and we joke around, and you and

I give each other shit in front of clients, and like all that.

We have a great time.

And, but in the end, like I just I look at all the other occupations that we

are, we think we are equal to, and none of them are doing none of them, some

of them can't like financial planners really can't get on social media.

I think that's bullshit, but that's, it's part of the

regulation from the great reset.

It's they don't want people going out and giving

Jenn's: they don't want people going

Seth's: I think the movies did really, honestly.

Jenn's: the movies did really, honestly.

Yeah, no.

Who will straight up tell me that yeah, no, I ripped off that

person because it gave me a bigger commission and I'm like, great.

That's awesome.

Seth's: No, but I,

Jenn's: Meanwhile, we're bound to, like realtors, not just like real estate

agents without being a realtor or realliter realliter realtor, they where,

oh yeah, we're bound to a code of ethics that we actually have to follow now.

Some people violate here and there, but there is still something like that

legally that we are held to, to be able to do our jobs ethically, that I think

is does keep us on track that could get us out of the industry, keep us out of

more trouble than I guess it could be in, but it's not talked about enough.

Seth's: it's not talked about nearly enough and it's very.

America specific code of ethics doesn't exist anywhere.

This is the fairest place guy.

This is the fairest place to buy and sell a piece of

Jenn's: needs a law to tell us.

Can you be ethical, please?

Seth's: No, But listen, in terms of United States, we're capitalistic, we're

individualistic, free markets, whatever.

It's actually great.

We have this code of ethics that we need to abide by to be, to be part of these

associations and it is a good thing.

You go to Australia or you go to England or South Africa or Israel or whatever,

this code of ethics doesn't exist.

This all kind of came out of the great depression era in the thirties

where it was like, Buyer beware, he couldn't, the, just like people

were getting screwed left and right.

It was part of the real estate commission back then.

I believe it was in the thirties, incepted the code of ethics in order to

make it more fair for everyone involved.

Jenn's: Seth knows everything about everything.

Seth's: know everything about everything,

Jenn's: Welcome.

This is like what a call is after like morning 8 30 calls from like 9 to 9 30.

Seth's: Yeah.

It's I'll just say I was actually sitting with a guy yesterday and he

said He said he knew state capitals and I was like I know state capitals too.

And

Jenn's: my friend knows them.

Seth's: We started testing each other back and forth or whatever.

And then I've got some more advanced questions.

Like the, do you know the four capital cities that end in city?

The, do you know the four capital city?

Anyone out there know the four capital cities that

Jenn's: going to embarrass myself.

Off camera I can see if I can manage to make that

Seth's: Let's do it now.

Salt Lake city, Carson city, Jefferson city.

Jenn's: Carson

Seth's: Yeah, Carson City is Nevada, Jefferson City, Missouri, Oklahoma City.

Okay.

So then I said let's go international.

So he took me over to Europe.

Jenn's: That's where I tapped out before this, but that's what I would really tap

Seth's: Then we went to North Africa.

No, I'm

Jenn's: was never my

Seth's: We literally went to North Africa.

He asked me the capital of Morocco and I knew it.

And he's you're so full of shit.

You just made that up.

And I literally pulled up my phone

Jenn's: what is it,

Seth's: robot.

All right, guys, we're going to go.

We're going to knit.

We're going to call this "Seth's bitching session about realtors and social media."

Jenn's: Jen, genuinely asking, I really want to know what you

think, just as a person who's going through TikTok or Instagram

would you actually see a realtor?

What do you think when you see a realtor who's going around

doing these trending reels and

Seth's: TikToks?

Jumping around and dancing

Do you

Jenn's: think anything?

Would it make you think anything?

I just, I really want to

Seth's: know, Yeah, let's get your, let's get your feedback.

Yeah.

Jenn's: All right.

That's a good place to leave it.

So catch you next week.

Millennia.

Bye.