I'm talking about what coaches get wrong about giving value in their content

and how to use this shift reframe bridge method to create content that builds

trust without burning yourself out.

You know, if you're a coach who genuinely wants to help people, you've probably had

this thought, I'm giving away too much, right?

What else do I have to actually charge for if I keep giving everything away for free?

And yet you don't know where to draw the line, what's considered of value and when

it's time to charge for your knowledge.

It's a common point of frustration.

And I have definitely been in that place myself because even with

my background in marketing in all those years, as I think back, I realize we

didn't have a structure that we went by.

It's not like, you know, there's this, this misconception

and I know that, you know, it exists in some marketing environments

for sure it wasn't in mine.

In that there is this kind of philosophy of winging it.

You're building the plane as you're flying it, which is, you know,

something I still do.

However, you're moving at such a fast pace and it's go, go, go, go, go.

When you're doing something new, it's not always as if you're coming into

it with a clear plan or structure to work from.

You're winging it a lot of times because you're moving in these

environments at such a fast pace.

So, you know, as I look back, I was like, there wasn't a structure to determine

what you're giving away content wise, for free and where that line is.

So as I began to build my own coaching business, I started to really look at

these issues because I felt the same thing, like, am I giving away too much?

I've definitely come across the philosophy of

you can't give away too much, you can give away everything you know,

and people are still going to pay to work with you directly.

And that's true. It is true.

But I think it gives peace of mind.

And for a lot of coaches who are trying to, especially if you're brand new to

this, the marketing world, you're, you need something to go by, you need

something to tell you how this all works.

And one of the typical things is give them the what, but don't give them the how.

And I've had coaches come back to me with this

and with frustration because they don't fully understand what that means

or what does that look like?

So, you know, here's the thing.

It's like, I know we, you, we want to serve, we want to make sure that

our content is actually useful.

We want clients.

And it can feel a little weird to draw the line between what's free and

what people have to pay for.

Like internally, many of us experience this resistance to that.

For those who struggle to charge, you know, or to, to set a price on what

they do, this can be even stronger.

There's this tug of war of I need to charge for my knowledge and my expertise

and yet I need to help people and there's not this.

Helping people doesn't often include charging.

So let's talk a little bit about this idea of value.

And in our content, you know, what's considered value.

Somewhere along the way, coaches were told to give value, and so they

did and they burned out.

Because giving value without boundaries isn't service.

It's self sacrifice.

And ironically, it doesn't convert.

So what does?

Content that builds capacity.

You have heard me talk about, or maybe you have, I have talked about before in detail

about looking at your programs and the offers you create from the perspective

of how does this build capacity for more.

I want you to look at your content in the same light.

Content that doesn't just inform, but shifts thinking, reframes beliefs,

and opens a door to something bigger.

Let me show you what I mean.

This is something I call the shift reframe, bridge method.

This is a framework I teach and use in my own business to create content

that moves people using.

You can use it in all of your content.

And let's look at the breakdown of it because

I think that you'll find this really helpful.

It helps to give you that clarity around, you know, where's that line?

Because a lot of us, yes, we can just give everything we know, and that's still okay.

People are still gonna pay to work with you directly, but some of us

don't work well under that.

Just throw it all out there.

Meaning there's no rules, there's no do this, do that.

You know, here's the definition of what this is.

Some of us need more structure.

So this, this method, this shift reframe bridge method can help to

give you this structure.

So here's the breakdown.

Number one, the shift.

Consider this the what.

Reveal a belief, objection, or misconception that's keeping your ideal

client somewhere they don't want to be.

This can be in relation to buying your program or achieving

their big desired outcome.

The what is what's keeping them from that outcome?

It's, it's a matter of, as I said, a belief or an objection.

Because an objection is rooted in a belief or a misconception.

Okay?

So think of it like turning on the light in a really dark room.

They may not have known it was the belief holding them back until you name it.

So you think you need a perfect offer to start getting clients.

We're going to look at this from your perspective.

You may think you need a perfect offer to start getting clients.

Right there I'm calling out a belief.

You've been told to sell the outcome, but you're not even sure what the outcome is.

So this is a maybe a misconception or an objection.

I can't do that yet because I don't know what that is.

When you clarify the what, you meet them where they are.

Number two, the reframe.

Consider this the why.

This is where you challenge the belief and show why it's costing them.

The goal here isn't to convince, okay?

It's to motivate the mind to help them see something new,

to feel the gap between where they are and what's possible.

So if we call out that belief or identify a misconception or an objection, and then

we show them why this is costing them, we can reframe it.

To help them see what's possible and also show them where they are as

opposed to where they want to be.

We're identifying that gap.

So an example of chasing clarity before taking action just leads

to more overthinking.

Now, I want you to have clarity before you take action, but sometimes

we have to just do things.

We have to get going, get moving, take action in order to get the clarity.

Right.

I know it's this conundrum, but, yeah, it is what it is.

So trying to serve everyone actually dilutes your message and repels

the people you're meant to help.

So this is a bit of reframing, meaning if your message is very general and broad.

And again, I'm just giving you some examples here of this step in the reframe.

Trying to serve everyone actually dilutes your message rather than getting more

specific and dialing that down to a more specific niche.

Right.

That can be an example of how we're reframing or just as I spoke about last

week about your definition of success, and when you don't feel like you're

successful, that we tend to get caught up in this idea of

success being this very narrow, kind of singularly defined thing.

I have a ton of clients, I have a ton of revenue.

I'm successful. Right.

When Actually, the fact that you're showing up every day

and going through the motions of creating content, putting it out there, being

visible, growing your list, making offers, emailing your list, keeping your energy up

despite the fact that you're not seeing immediate results, like you're doing all

of these things that nobody really sees in terms of the level of work you're

doing on a day to day basis, right?

That's not public facing, that's behind the scenes.

That is success.

Do you know how hard that is to do that?

Right?

When you know you're not, nobody's patting you on the back every day

saying good job, right?

You did it another day. That's hard.

And then that is very successful.

That is success.

So again, that's a reframe.

I'm showing you one thing that I'm pointing out and I am reframing it.

So that is another example of how we do this.

Step two, this reframe.

And this is the why.

Because then I can say this is why you don't feel successful, because you are

not looking at the correct definition of success.

And this is what it's costing you.

Because if you give up on everything just because you don't have all the clients and

all the money right now, you're depriving future self of experiencing the payoff.

So again, there's the reframe, there's me explaining what it's costing you and why.

Okay, so let's go to number.

Well, actually, let me just also say that this reframe part and this why,

the reason it's so important is it's the insight moment, it's the aha.

Okay, so if we have, if I go back up here to the shift, right,

If I'm identifying a belief, a misconception or an objection,

calling it out and beginning to shift that into something else, we go into the

reframe and we have that insight in that aha moment, then we can give them the how,

or at least what we're going to call the bridge, a little piece of the how.

And the reason that's so important is that there, if you're back at stage one and

they're dealing with a belief or a misconception or objection that hasn't

been addressed, they're not ready for the how.

So they're going to go into it with a whole lot of resistance and preconceived

ideas and notions and objections.

And you, if you, if you have done any of the work around manifesting, if you're in

advanced manifesting My membership and you understand some of these concepts around

setting a success frequency.

So much of what you're able to achieve, the opportunities you see around you are

determined by your state of mind and your belief because your brain will literally

shut out opportunities, meaning shut out your ability to notice them

based on what you believe.

So if they're in that place where we have not addressed these objections,

misconceptions or beliefs, they are not going to be ready for the how.

They're not going to be able to see how it's possible and take action on it.

So by doing this, creating content that addresses beliefs, misconceptions,

objections, calling it out and then reframing a bit, facilitating

building the capacity for having that aha moment, then we can give

them a little bit of the how.

So here's where you briefly point toward what needs to happen.

We're bridging now to our work, working with us.

This is not a step by step, it's not a free lesson.

We're not giving away our course or our program.

We're simply giving them a tiny little piece of it.

This is an example.

So I might give you a little piece of something I teach in

my mastermind, inside the mastermind.

We work through this in real time with a framework that simplifies it all.

I might give the acronym for that framework, which I've shared in many, a

piece of content which is level, and the advanced version of that is level up.

I can tell you what those acronyms stand for as a part of this bridge.

Just giving you a piece of it.

You still need more in order to take action on it, but I want

you to be ready for that.

I want you to build capacity for it so you're ready to do something about it

mentally, emotionally and capacity wise.

And that's the key.

Your content is the bridge to your offer, not the offer itself, not a bunch

of filler that isn't helpful.

Many coaches default to teaching too much in their free content.

They think that if they give everything they know, it will help people.

Oftentimes what does happen is you overwhelm the reader or

the potential client.

And we're talking about, in a, in terms of a piece of content, like an article, you

create a sense of, I should be able to do this myself.

You unintentionally close the loop instead of opening it.

And you try to shift a belief, build capacity, and activate possibility

all at once, which can really be unhelpful.

So think about it like this.

If you teach every step of your method in a Blog post or a webinar.

They don't need your offer.

This is what goes on in their head.

Right, okay, I'm going to take this and I'm going to go work on it.

It doesn't serve.

To serve means to get a person ready to take action that will end in success.

We aren't building capacity necessarily, but overwhelming.

It's way too common that people buy into a solution they're not ready for.

You see it all the time.

You've probably done it.

I know I certainly have.

You know, they say that only 1% succeed.

Well, now you know why.

Because so many of those people who buy into a solution

aren't ready for the solution.

There is some internal resistance.

There maybe are some skills needed and some beliefs or misconceptions or

objections that need to be addressed in order to be ready for that solution.

They need to be able to actually implement it.

And as coaches, we need to be designing our offers as well as our content in a way

that helps to build that capacity, that that's our responsibility to do that,

rather than bringing people into programs they aren't ready for.

If your potential client doesn't believe they can implement what you're selling,

but they get so wrapped up in the excitement that they buy

anyway, what's going to happen?

It's likely that they're not going to finish it and they're not going to

have a super positive experience.

The shift reframe bridge method solves this.

It helps them feel ready to.

It builds capacity.

It gives you enough clarity and direction to say, okay, I want to

go deeper on this now.

And it spares you the tug of war between giving enough, giving too much, and

totally destroying your boundaries.

So content that converts starts with belief.

If you're wondering what kind of content to create next, don't start

with what should I teach? Start here.

What belief is standing in the way of someone joining my program, buying this

offer, or saying yes to this next step?

Then apply the shift reframe bridge.

Name the belief or objection.

Reframe it so they see why it matters.

Show what's possible when it's resolved.

This works.

Whether you're writing a newsletter, planning a webinar, creating a carousel

for Instagram, recording a podcast episode, it works for any content.

And so the bottom line is that you're not being inauthentic.

When you don't give away everything, you're being intentional.

Because teaching everything all at once, it doesn't help anyone.

It overwhelms, it shuts people down, and it certainly doesn't help you.

You don't feel good about it when you're left with nothing to charge for

but belief shifting content.

That actually builds momentum.

That's how you give value without giving everything away.

It's how you get clients without burning out.

And that's what builds a business that actually works.

It.