Hello Podcast fam. I'm so excited about today's episode. This was actually prompted by one of my mastermind client calls, and it was so, it's so ironic how this happened. You know, you have a conversation with your client and then you like end up having that conversation. Multiple times in the same week. And that's really what happened for me last week. And I was like, you know what? If my clients are really enjoying this conversation and they wanna dive into this on the deepest level, I know my podcast fan wants to do this as well. And this is something that I really mastered early on in my business and I love being able to do this with my clients. Um, and you here on the podcast spa, because it's going to take your business from like, uh, getting some clients and standing out to. Your community, knowing what you do, knowing how good you are at it, and easily, easily coming into your world and paying you. What, what we master today, What we're going to master today, in today's episode is really going to allow your community to deeply understand what you do, how you do it, um, create you as the expert in the things that you teach. And. and then again, have them buying from you easily with like minimal questions. Um, and zero convincing. Like in my world, we are not here to convince, We wanna make sure that whoever comes in, like when our soulmate clients come in, we wanna make sure that, um, we're selling them into the right offer. Right? And we wanna make sure that they're feeling really confident in our ability. To get them the transformation that they desire. And what we're gonna dive into today is going to help you do that. It's going to simplify things you guys know I am all about. Less is more when you're doing more of the right things and when you master this, this is really that like less is more approach. Um, and opponents when, I don't know if that's the right word, approach and. We're gonna skip that word, This is really the approach that's going to allow your community to just buy so much. and this is kind of piggybacking off of one of the episodes that we put out just a couple of weeks ago around owning your bigness, owning how good you are at what you do. This can kind of be like a sister episode to that episode of, Yes, we wanna own our bigness, we wanna own how good we are. We wanna create our, our own quote unquote clout. Um, because that's where it starts. It starts with you creating how good you are, sharing how good you are, telling us how good you are, having the testimonials to back it. And then this proponent is really, really going to just like catapult things inside of your business where people come to you. I have people come to me every single week that say, Michelle, I'm saving up to work with you, or, You're my soulmate coach. You're on my vision board to work with. Or, Michelle, I just found you, but no, I need to work with you, Michelle. I'm in a mastermind right now, but please let me know what you have happening for the new year because I know I need to work with you, Michelle. Like that happens. Every single week, multiple times per week, or we'll hear things like there's just something about your vibe I'm really attracted to, and I just know I need to work with you. That that thing that we all desire for people to come into our world and be like, You are the person I need to work with. I know you can help me. That's what we're creating today. and it's so good. And it's not as hard. It's not hard. It's actually, it's not hard. I wanna say, I don't wanna say it's not as hard, it's not hard to do. Um, but there's intentionality behind it. You guys know, if you follow me closely on Instagram, you know that I say this quite often. Less is more when there's more, when you do more of the right things that I, as I had just said in today's episode, with that, what we want to do. In our marketing and how we show up and how we position ourselves is being really intentional. Um, I'm not really big on teaching authority, building your authority. That's not really, um, my vibe and it's not really something that I teach my clients I used two years ago. But if I'm being quite honest, my business and my curriculum and the way in which I teach things has changed tremendously over the last couple of years, and I'd personally say for the better. I think everyone's teaching authority and that's cool, but that's only going to get you so far. In your business, it's only gonna get you so far and in people buying from you in a simple and easy way. So let's dive in cuz you're probably like Michelle. Okay, cool. Tell me, tell me how to do this. Michelle So what we wanna do is we, we wanna create what people know us. Okay, I'm gonna say that again. We want to create what people know us for. Oftentimes we put out content, we create things, we put it out there, and we just assume people know what we do. And yeah, the people that follow you closely do they do, but at the end of the day, we want people that just find you. Today. I have people in my request folder that like find me today. There might be somebody in my request folder right now and I just don't know about it. That's like, I just found you. I need to work. And that's because the way in which my marketing is, it allows them to be able to find me immediately and invest and feel really comfortable in investing because they know me for what I do. And I wanna help you create that same thing for yourself. So the first thing I want you to start thinking about, and you can take notes today or come back to today's episode, I promise this will change your business. This will change your business. So I want you to ask yourself, how do you want people to think of? how do you want them to think of you? What do you want them to think of you as an expert in? It could be multiple things. I'm not gonna sit here and say, you need to niche down to one thing. That's not my vibe. That's not what we do. In my world, that's not what we do. How do you want people to think of you and what do you want them to think of you as an expert in? When I, that second question. I always like to think when I do this with my client, three to five. Three to five things. We are multifaceted people, um, as and as entrepreneurs. My guess is there's multiple things you like teaching on. So I don't wanna put you in a box and tell you that you need to niche down and only talk about this one thing. No, no. Na na na. No, that's boring. That's boring. Um, I would say three to five things and, um, Myself, we do three to five things, mainly three things. Um, sometimes we branch out, um, but that's just an expansion of the business. If you ever expand beyond three things, it's just an expansion. I was just having a, a conversation with a client the other day where she was like, you know, I really wanna become known for, um, sales psychology. And I was like, Oh, I'm so excited for you. I said, That's just an expansion of the brand. All we get to do is now create new marketing, marketing campaigns on sales psychology, and she's got some really cool offers that are gonna be coming for it. And I said, And that's just an expansion of the brand and what you, what you are becoming known for. But that doesn't discredit or get rid of anything else that she's currently known. See what we're doing there doesn't mean you need to, Like, if you, if there's new things that you've learned or like new certifications you've taken, or new things that you're just like obsessed with teaching or that you've, you've mastered and you want to be known for that, that doesn't mean that we get rid of other things that you are already known for. It's just an expansion. So I really want you to think about those three to five things. How do you want people to think of you, number one. And then number two, what do you want them to think of you as an expert in? Because at the end of the day, you create it How I see you, you create. we hold the power. How I see you, you create it. So many people don't, don't know. They either don't know this or they don't think of it this way. They've never been taught this. Um, and they're really just focusing on becoming an authority. I, in their brand, I'm an authority and I'm an expert and I know this and like, yeah, but let, let's take it a step further. So this actually works in your favor. it actually works in your favor. We, at the end of the day, create what we are known for and what people buy and how they buy from us. Really cool. It's actually really flipping cool. We create it. You have way more power than you think. We create what people know is for what people buy and how they buy from us. Isn't that really cool? Like that's so flipping cool. So you get to create how people see you. You also get to create how they buy from you. So as I mentioned, I'm not talking about ni nicheing down here. It's, it is just not really my thing. You're not gonna see me ever create like a niche course or talk about it. I never do. Um, not my thing. Nicheing nicheing, whatever you say. You guys know what I'm talking about. So I'm talking about what you are known for. I wanna you an example. I had two calls this last week prior to recording this episode with two brand new clients in two different masterminds. They both had joined early during, um, they both had enrolled early, so they both got a bonus call with me. This is my first time on coaching calls with both of them, and they happened to be back to back and that's where when I was back to back I was really able to like assess what. The first thing both of these clients said to me when we got on the call was, Michelle, I wanna dive into my messaging today. And like, after I got off both those calls, I was like, Huh, that's so interesting that that was like immediately what they wanted to work on with me, um, for a couple of their offers was they wanted to dive into their messaging. And what that tells me, is, they know me for this. That's why a big reason that they hired me is because they wanna do less. They wanna make more money, and they want their messaging to do the selling for. My marketing lately, if you were to go through my post and the offers that we've put out recently, um, it's been very intentional on this topic, so it doesn't surprise me that they both said that I was in the, I was zero surprised, but I also took it as feedback as me creating content marketing messaging on. messaging and marketing and like less is more when you have the right message and it can do all the selling for you. What that really told me is, one, it's working, but two, I create what you know me for, even my clients, even women who have already paid me. So that's where I wanna reflect this back to you of what do you want us to know? You. Some things you guys also know me for is recurring revenue and sustainability and business and consistency in business. It's on purpose. I want you to know me for that because that's a big thing that I teach on. It is something I love helping women do because I'm not here to have a feas or famine business, and I'm not here to teach women to do that. I'm here for financial freedom, which then brings the third part of what I've known for is. Do you see how that all plays in together? And if you were to, you listening to this episode, you're most likely nodding or you're like, Yeah, none of that surprises me. So what happens then? You know me for all of these things. What happens is when I create an offer, whether it's new or it's something I'm re-releasing, whatever it is, on any one of these topics, people. for example, no questions asked. The program that's starting in October, which is all about messaging, marketing, and sales, which is getting your communities to a place where they're so ready to buy minimal questions asked, hence the name. Very similar to kind of what we're diving into today. Getting them to a place where they're like, they need to buy all the things they wanna be in all the things they're investing. High ticket, low ticket people are always buying. I created that offer. It was an idea. It was, it's a brand new offer. We pre-sold that in the summer. Women could not stop buying it. We have like 15 plus women already in there, and all we've done is pre-sold it. I haven't even publicly sold this yet. I pre-sold this for two days back in June and I pre-sold it. We pre pre-sold it for two days back in June and we pre-sold it for two days in September and there's already 15 women in there and they all bought literally saying, Send me the. they needed no details. So what that tells us is what I'm known for, what I want you to know me for, I'm doing a really good job at it. So, so that you buy with minimal questions or you buy and you already know, I wanna work with Michelle. I know that she can help me with this because I've seen it in all of her marketing. That's what I want to invite you to create for your brand. If I see it. And then you create something or you re release a program or relaunch a program, or you sell something on that topic, it's going to be so much easier to sell because I already know you for it. It's kind of like Lulu Lemon with a line pants. I, I reference lule a lot because they do things really well in their businesses, um, in their business and in their marketing and in their products. Lulu Lemon, a Line Pants. If they, let's for example, say that they revamped the align, they might have. I don't really buy their clothes, if I'm be honest. Actually, I don't like them that much, but I reference them a lot. Think that they fit me funny. I'm quite sure I'm about five one. And it just like, I don't know, makes me look short and stuy and I don't love them. If you don't like Lulu Lemon, let me know But I like their business and I like their business model. Um, so Lulu Lemon aligns, that's like everyone's favorite pants, right? And I know that I've bought pairs of them literally because everyone was raving about them and they're known for that pant. And I bought, I have like three pair, three or four pairs. I just told my sister she can have them because I never wear them. I don't even like, but I bought them because everyone knew them for them. Right. And if Lululemon were to create a new aligned pant, we'd buy them. We'd buy them. Do you see that? Like that you create what you are known for. Lulu Lemon is known for athletic wear. I think that they recently came out with sneakers, right? Um, and then, then the brand expands and there's like an expansion. Then they're known for this, then they're known for this, then they're known for this, and you are doing the same thing in your business. You're known for this, you're known for this, you're known for this, and then everything you create, what you're marketing messaging falls below that. When you can master this. People will buy so much simpler. It makes it so much easier for people to come in, refer you and buy from you because I know you for this. So that's what I want you to think about from today's episodes, Three to five things you want us to know you for. And then I would also like reflect something you could do to take it a step further if you're not sure if you're doing this and it's working effectively, right? You could ask your clients. You could say like, Hey, if you like, what are like three things that you know, know me for as a coach? You could ask people that are like in your community, that are watching, uh, your social. You could ask your mentors. You could, if you have another mentor, you could do this with your mentor. If I'm your coach, we could do this. Chances are we've already done this, but I want you to start thinking about this on a deeper level so that things can start being easier. Now with this said, If you wanna do this on a deeper level and you want marketing and messaging and sales to be so simple and so chill and so effective, and have it work in your favor constantly. That's my program, No questions asked. We're starting mid-October. You can DM me for details over on Instagram. So excited about it. Um, this is probably one of my favorite programs that I'm running here, and it's gonna be so good and we'll change the trajectory of your. I love you, you wealthy woman, You, and I'll see you in the next episode.