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Gift biz on rapt episode 374.

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Yes. It's another bash Attention.

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Gifters bakers,

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crafters and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal,

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Sue moon Heights.

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Hi there.

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It's Sue and I am so excited that you're here today,

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because guess what?

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It's another bash.

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What's a bash.

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You're going to experience it in a minute.

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I also have a fabulous topic for us to cover,

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but first,

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one of the most fulfilling things I've discovered through starting gift

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biz on wrapped is the warmth comradery and generosity of the

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community that we formed.

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You're so giving and so talented.

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And of course,

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I always want to give back to you too,

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to do something that can make your efforts easier and your

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result greater.

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So I asked you how you surprised me.

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It wasn't help with an email marketing strategy.

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It wasn't about selling it shows or any other number of

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topics that make up a solid growing business.

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Nope. What you're overwhelmingly asking for is help with social media

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posting. You've been telling me that you're putting in the time

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you're posting frequently and you're discouraged because you aren't seeing any

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of this move the needle for your sales message received,

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putting in more and more time posting in the same way.

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Isn't going to magically bring you in the sales.

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You need to change the way you're posting and what you're

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posting. You don't need to put in more work.

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You need to put in the right work.

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And that's when you'll see things change.

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And I've created your guide to do just that.

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It's called content for makers and it's specially designed for handmade

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product makers.

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Like you content for makers will help you understand why your

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current social media activities aren't converting into sales.

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It will also show you how to put in less time

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and start seeing activity through social that will lead to increased

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sales. Just imagine knowing exactly what to post and getting it

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done in just minutes each day,

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that frees up space for you to interact with potential clients,

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deepen relationships with those you already know.

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And all of this continues to build upon itself naturally.

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Yes, this really is passable content for makers will accomplish this

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for you to see all the details,

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jump over to gift biz,

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unwraps.com forward slash content for makers.

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But honestly at only $27,

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it's a no brainer.

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Plus you only have to pay for it once for use

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year after year.

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Why carry on posting as you've been doing all along expecting

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different results,

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sign up for content for makers now and see the transformation

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of your posting experience change right before your very eyes,

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gift biz,

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unwrapped.com forward slash content for makers it's ready and waiting for

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your immediate access right now.

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Okay, let's talk about these bashes.

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This is a new concept format.

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If you will,

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that I've incorporated into some of the podcast episodes.

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It addresses a common issue of yours getting more visibility to

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your business.

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You're going to hear from handmade creators,

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just like you.

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In the second half of the show,

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they've raised their hand and said yes to showcasing their business

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to all the listeners of gift biz on wrapped,

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bringing them loads of visibility.

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You're also going to hear some collaborations being offered.

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Perhaps one will peak your interest once you've experienced this bash.

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If you're interested in being included in the next one,

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go over to gift biz on wraps.com

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forward slash bash.

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I'm getting ahead of myself here.

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The first part of each bash is a short training from

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yours truly.

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And today we're talking email marketing now more than ever.

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It's important to put this in place.

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I know it can seem daunting,

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but when you know the steps to getting started,

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you're going to see it's not that difficult at all.

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Hello and welcome to what is now the fourth bash.

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I am here with a number of fabulous handmade business owners

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that you're going to hear from shortly.

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But first I want to dive into a topic that is

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coming up more and more.

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Have you been hearing about it more and more to email

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marketing? There is more attention being given to this now more

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than ever,

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because lots of social media platforms are changing.

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Everyone's kind of wondering what's going on.

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And email marketing ends up being the place where you have

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the most stability.

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That's what we're going to talk about specifically,

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how to start an email marketing program.

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I've been finding within gift biz breeze,

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my Facebook group,

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but that's always a big question.

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You know,

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there's other questions around email marketing,

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but the biggest obstacle is,

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as it is,

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I guess,

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with lots of things is just getting started.

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You might have thought about sending out emails to attract people

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to your business and to stay in touch.

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And if you are doing it already a huge high five,

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because I think it's going to become more and more important

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as we go on.

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And if you haven't ever thought about it before,

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it's important to start thinking about it and get started.

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And that is my goal here for you is to understand

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why I'm saying it's so important.

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And then the very simple steps you need to take to

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get going.

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The first thing is why.

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And the biggest,

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most significant thing is you now have control over being able

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to communicate with people that you have started to interact with,

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who would possibly be interested in buying a product from you.

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Maybe they aren't ready to buy right away.

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Maybe they already have bought.

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Maybe there are people that you run into in networking meetings.

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There are so many different ways that we run into people.

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And if you're able to collect their email,

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this is one asset.

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I'll say that you own,

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that will allow you to be in control of being able

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to communicate with people further.

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It really is a powerful asset for your business.

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And if ever you were to get to a point or

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you hear about other people who are looking at selling their

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businesses, an email list is worth money.

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It adds to the value of your business.

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For that reason,

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you have a list of people,

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list of contacts,

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customers, and prospect who have raised their hand and voiced interest

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in you in the past.

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Also going along the lines of being a powerful asset,

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we need to always remember that when people intercept with us

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for the first time,

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they are not always in a position where they have a

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need or are interested in buying.

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Yet you have someone might go from a Facebook post that

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you have over to your website,

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love what you have there,

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but just not be in the market to buy yet.

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Or their child just falls and skins his knee or a

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husband is intercepting you and saying they need something.

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Or there's some other disruption you've got to go cook dinner.

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And if that person leaves your website and doesn't for sure

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remember what your name was or know how to get back

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to you,

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that interested they might've started could be lost forever.

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But if you have something on your website that can attract

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them in and entice them to leave their email,

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then you're able to talk with them further.

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You're able to remind them of your site and they can

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then come back and look at you when they're ready to

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buy craft shows.

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Same thing.

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I see this all the time.

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In fact,

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I was just at a craft show this past weekend.

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And very few people take advantage of this.

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How many people do you interact with?

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And like,

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we'll walk past a booth that you have network meetings,

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the same thing,

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same type of a concept,

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but I'm going to stick with craft shows.

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For my example here,

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depending on the craft show,

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it could be hundreds of people.

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If you were able to collect emails from even only a

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small percentage of those people,

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there are people that you can then continue to talk to

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on a semi-regular basis who might not be ready to buy

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right? When they saw you at the show,

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but had a good interaction with you.

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You were friendly at the booth,

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they got a chance to see your product.

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They just didn't hand over their credit card and buy right

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now, but maybe they're going to be ready in a month

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or two months.

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And if you let them walk away from your booth without

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getting their email again,

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it's like poof,

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all of that energy of having the show,

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the only value is in the people who are actually purchasing

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at the show where really it can be so much more

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than that when you collect the emails.

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And then of course customers,

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I'm not going to make any assumptions,

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but hopefully you are collecting emails from people who buy from

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you because also common thing at craft shows,

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people just,

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you know,

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exchange the money,

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put a product in the bag,

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say, thank you so much for the business.

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Maybe put a card in there,

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but then you're leaving the onus on that person to call

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you up.

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Or if you put a card in your boxes,

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when you ship things out,

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all of the potential reconnection is on their end.

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Not your end.

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If it,

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if you get their email,

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you're able to initiate it.

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So these are all the reasons why email marketing can be

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such a huge asset to your business.

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And when you're not doing this,

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you are truly 100% leaving dollars on the table.

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So I don't think I need to drive that point home

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any further,

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but now let's get into the big stumbling block that I

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see, which is how it sounds nice,

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but that's intimidating.

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There's a lot of other things you need to do for

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your business.

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So here are the steps to take.

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When you're looking to put an email marketing campaign in place,

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first thing,

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pick an email server and don't get stuck here.

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There are so many available.

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This doesn't have to be a final decision.

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I'm going to say,

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go with a couple of the easier ones,

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constant contact MailChimp.

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Maybe we'll get some feedback from people who are here,

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who are going to be doing the showcases later.

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And they'll tell you what platforms they're on.

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If they're willing to share,

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the point is get started.

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Don't spend a ton of time researching a million places,

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pick one and just get started.

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You can always export your customer list and send it over

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to another service provider.

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If at some point you decide you don't want to stay

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with who you've picked.

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So the first thing is picking your service provider.

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I'm going to suggest MailChimp seems to be the one that's

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the most popular right now,

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but I have used constant contact in the past also.

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And they're pretty easy to do.

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They both have free plans for you to get started with

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so no excuses there.

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The one thing you absolutely should not do is try to

267
00:12:01,930 --> 00:12:06,100
send emails from like a free Gmail account that you have

268
00:12:06,130 --> 00:12:08,080
or a Yahoo account that you have.

269
00:12:08,500 --> 00:12:11,710
And the reason is a couple of things.

270
00:12:11,740 --> 00:12:12,430
First off,

271
00:12:12,430 --> 00:12:15,610
it doesn't have any of the legal things in place for

272
00:12:15,610 --> 00:12:18,340
you. Have you seen when you get emails on the bottom,

273
00:12:18,340 --> 00:12:18,820
it says,

274
00:12:18,850 --> 00:12:19,360
click here.

275
00:12:19,360 --> 00:12:20,710
If you want to unsubscribe,

276
00:12:21,160 --> 00:12:24,340
that is something legally you need to have when you're sending

277
00:12:24,340 --> 00:12:27,730
out emails and these types of services,

278
00:12:27,730 --> 00:12:30,280
like I was just talking about with MailChimp and constant contact

279
00:12:30,280 --> 00:12:32,920
and any of the other ones that you would use automatically

280
00:12:32,920 --> 00:12:34,210
have that in there for you.

281
00:12:34,540 --> 00:12:35,680
When you set up your account,

282
00:12:35,680 --> 00:12:38,860
it'll automatically be added to the end of the email.

283
00:12:38,860 --> 00:12:40,060
So you've got that cover.

284
00:12:40,720 --> 00:12:44,800
Another thing about trying to send from like a free email

285
00:12:44,800 --> 00:12:47,440
account is if you start sending too many,

286
00:12:47,440 --> 00:12:49,450
I think you could maybe send maybe 10 or 20 at

287
00:12:49,450 --> 00:12:49,870
a time.

288
00:12:49,870 --> 00:12:51,250
If you dare risk it,

289
00:12:51,580 --> 00:12:54,790
but you start sending too many and they're going to see

290
00:12:54,790 --> 00:12:56,170
exactly what you're doing,

291
00:12:56,380 --> 00:12:59,410
knowing that it's illegal and block you.

292
00:12:59,770 --> 00:13:01,870
Okay? So you could lose access to your email.

293
00:13:02,140 --> 00:13:03,370
So careful,

294
00:13:03,370 --> 00:13:04,750
careful don't do that.

295
00:13:04,750 --> 00:13:06,520
Just go with the new email service provider.

296
00:13:06,520 --> 00:13:09,670
It's better in every single way that I could talk about.

297
00:13:09,670 --> 00:13:10,210
And like I said,

298
00:13:10,210 --> 00:13:11,200
you can always change later.

299
00:13:11,620 --> 00:13:12,610
So that's number one,

300
00:13:12,730 --> 00:13:13,870
choose an email provider,

301
00:13:13,930 --> 00:13:15,250
sign up for the free account.

302
00:13:15,400 --> 00:13:16,420
Now you're ready to go.

303
00:13:16,750 --> 00:13:19,210
The next thing is collecting emails.

304
00:13:19,720 --> 00:13:22,390
The first thing I do just to get comfortable with the

305
00:13:22,400 --> 00:13:25,000
system is add some emails from your friends and family.

306
00:13:25,300 --> 00:13:29,800
Now it is true that you need permission from them to

307
00:13:29,890 --> 00:13:30,970
add them to your list,

308
00:13:30,970 --> 00:13:31,870
but friends and family,

309
00:13:31,870 --> 00:13:33,820
aren't going to be yelling and screaming and mark you as

310
00:13:33,820 --> 00:13:34,990
spam, right?

311
00:13:35,320 --> 00:13:38,440
So you can clearly add them to start getting the system

312
00:13:38,440 --> 00:13:39,160
up and running.

313
00:13:39,730 --> 00:13:44,590
When you put something on your website that talks about collecting

314
00:13:44,590 --> 00:13:45,640
email addresses,

315
00:13:46,030 --> 00:13:47,980
it always says there's always an opt-in box.

316
00:13:47,980 --> 00:13:51,250
So they're giving you permission just by way of providing you

317
00:13:51,250 --> 00:13:52,420
with their address.

318
00:13:52,840 --> 00:13:55,000
If you're face-to-face at a craft show,

319
00:13:55,000 --> 00:13:55,600
for example,

320
00:13:55,600 --> 00:13:59,110
let's say you do a sweepstakes for a free birthday cake.

321
00:13:59,260 --> 00:14:01,060
Kim, I'm going to say birthday cake with you.

322
00:14:01,450 --> 00:14:03,910
And you're letting people drop their emails in.

323
00:14:04,330 --> 00:14:05,380
As long as you say,

324
00:14:05,380 --> 00:14:08,560
they're enter into the sweepstakes by doing so.

325
00:14:08,590 --> 00:14:12,040
It was allowing me to communicate with you further with promotions

326
00:14:12,040 --> 00:14:13,030
and other such.

327
00:14:13,090 --> 00:14:14,920
You say something that's a value to them,

328
00:14:15,280 --> 00:14:17,410
but you make sure to say that then illegally,

329
00:14:17,410 --> 00:14:18,250
you can add them in.

330
00:14:18,280 --> 00:14:20,560
Also if they're already a customer,

331
00:14:20,560 --> 00:14:21,910
if they've purchased from you,

332
00:14:22,270 --> 00:14:24,670
you are already doing a business transaction.

333
00:14:24,700 --> 00:14:28,720
So you then can legally use their address also.

334
00:14:29,050 --> 00:14:32,200
So all of those things are important in terms of permission.

335
00:14:32,590 --> 00:14:34,210
And then like I was just saying,

336
00:14:34,250 --> 00:14:37,660
start collecting email addresses everywhere.

337
00:14:38,110 --> 00:14:40,390
Is everyone going to be willing to give you an address?

338
00:14:40,450 --> 00:14:41,860
No, that's fine.

339
00:14:42,250 --> 00:14:43,900
If you collect 30,

340
00:14:43,900 --> 00:14:46,060
40 addresses from a craft show,

341
00:14:46,120 --> 00:14:49,210
that's 30 or 40 people that you would've never been able

342
00:14:49,210 --> 00:14:49,960
to talk to again,

343
00:14:50,380 --> 00:14:51,560
if you didn't have email,

344
00:14:51,890 --> 00:14:52,010
I mean,

345
00:14:52,010 --> 00:14:52,910
there's a lot of people.

346
00:14:53,330 --> 00:14:56,510
So think about that at networking meetings.

347
00:14:56,630 --> 00:14:59,150
One of the things we started doing at the ribbon print

348
00:14:59,150 --> 00:15:01,970
company is when we go out to trade shows,

349
00:15:02,300 --> 00:15:05,750
I don't care about the number of email addresses or business

350
00:15:05,750 --> 00:15:06,500
cards we get.

351
00:15:06,830 --> 00:15:09,980
I care about the quality of the emails or the business

352
00:15:09,980 --> 00:15:12,980
cards. So that's another thing like you don't have to just

353
00:15:12,980 --> 00:15:16,490
be filling up like an email list of a hundred people

354
00:15:16,580 --> 00:15:19,490
is no better than an email list of 50 people.

355
00:15:19,550 --> 00:15:21,950
If those 50 people are really qualified,

356
00:15:21,980 --> 00:15:23,480
interested candidates,

357
00:15:23,570 --> 00:15:26,630
right? So it's not always the number.

358
00:15:27,080 --> 00:15:28,490
It's good people signing up.

359
00:15:28,520 --> 00:15:30,410
People who stop at your booth at a craft show.

360
00:15:30,440 --> 00:15:33,830
Yes, don't put everybody in who went to a chamber meeting

361
00:15:33,830 --> 00:15:34,460
of yours.

362
00:15:34,490 --> 00:15:36,440
If you think half of them are going to be interested

363
00:15:36,440 --> 00:15:37,100
in your product,

364
00:15:37,310 --> 00:15:37,970
it's not worth it.

365
00:15:38,030 --> 00:15:39,440
You don't need to go through that effort.

366
00:15:39,920 --> 00:15:41,240
But if you have any questions on that,

367
00:15:41,240 --> 00:15:43,160
I can talk about that again a little bit more at

368
00:15:43,160 --> 00:15:43,430
the end,

369
00:15:43,430 --> 00:15:47,420
but so you start collecting emails on a website.

370
00:15:47,420 --> 00:15:51,770
You often see pop up boxes for 10% off your first

371
00:15:51,800 --> 00:15:52,910
order. You know,

372
00:15:52,910 --> 00:15:56,090
that type of a thing you can certainly do that.

373
00:15:56,450 --> 00:15:58,550
You can also just say,

374
00:15:58,550 --> 00:15:59,840
get on my special list.

375
00:15:59,840 --> 00:16:03,410
So you're the first to know about whatever or get on

376
00:16:03,410 --> 00:16:06,290
my list and you'll have input into the next flavors or

377
00:16:06,290 --> 00:16:09,290
the next sense or whatever's going on with your business.

378
00:16:09,860 --> 00:16:12,170
The one thing I would suggest you stay away from is

379
00:16:12,170 --> 00:16:14,360
saying, join my newsletter.

380
00:16:14,750 --> 00:16:14,960
You know,

381
00:16:14,960 --> 00:16:17,690
most people are not interested or attracted to that.

382
00:16:17,750 --> 00:16:18,590
What's a newsletter.

383
00:16:18,890 --> 00:16:20,420
I'm giving you my email.

384
00:16:20,810 --> 00:16:22,430
You're going to send me things to buy.

385
00:16:23,090 --> 00:16:25,250
Everyone's kind of conditioned to that already.

386
00:16:25,280 --> 00:16:27,800
So if you can entice them with,

387
00:16:27,800 --> 00:16:30,170
including something else that they're going to get that they're going

388
00:16:30,170 --> 00:16:30,530
to be like,

389
00:16:30,560 --> 00:16:31,850
yeah, I want to know about that.

390
00:16:32,210 --> 00:16:34,820
Then you're more likely to get the email addresses.

391
00:16:35,240 --> 00:16:36,980
Okay. So that's step two.

392
00:16:37,430 --> 00:16:38,540
Then the third step,

393
00:16:38,540 --> 00:16:41,150
which gets to be a little bit more of a sophisticated

394
00:16:41,150 --> 00:16:44,510
step, but it's easiest to do when you're just starting is

395
00:16:44,510 --> 00:16:46,310
to start tagging emails.

396
00:16:46,640 --> 00:16:47,330
And by that,

397
00:16:47,330 --> 00:16:48,020
I mean,

398
00:16:48,260 --> 00:16:49,460
if they're a customer,

399
00:16:49,610 --> 00:16:50,510
add a tag,

400
00:16:50,810 --> 00:16:52,010
you learn how to do that.

401
00:16:52,010 --> 00:16:54,890
Based on the email service provider you have,

402
00:16:55,220 --> 00:16:59,870
but everyone now allows you to make subsets of your master

403
00:16:59,870 --> 00:17:02,600
list based on what I'm going to call tat.

404
00:17:02,960 --> 00:17:04,580
Some people call them different things.

405
00:17:04,910 --> 00:17:07,790
So the easiest and most obvious tag is customers,

406
00:17:07,790 --> 00:17:08,630
not customers,

407
00:17:08,930 --> 00:17:11,900
right? So you could send an email to somebody and say,

408
00:17:12,080 --> 00:17:14,240
thank you so much in the past for your support,

409
00:17:14,300 --> 00:17:16,340
wanting to make sure that you were the first to know,

410
00:17:16,340 --> 00:17:16,670
blah, blah,

411
00:17:16,670 --> 00:17:16,940
blah, blah,

412
00:17:16,940 --> 00:17:17,210
blah, blah,

413
00:17:17,210 --> 00:17:19,700
blah. If your emails weren't tagged,

414
00:17:19,700 --> 00:17:22,040
you don't know who's a past customer and who isn't.

415
00:17:22,520 --> 00:17:26,090
Right. So tagging is really great in that way.

416
00:17:26,480 --> 00:17:29,240
You could also tag based on people who come to trade

417
00:17:29,240 --> 00:17:30,470
shows because you know,

418
00:17:30,470 --> 00:17:32,990
then they're local probably right.

419
00:17:33,020 --> 00:17:34,910
If you're doing local craft shows.

420
00:17:35,240 --> 00:17:38,300
So then you could send emails just to that subset of

421
00:17:38,300 --> 00:17:39,050
your list saying,

422
00:17:39,050 --> 00:17:42,500
Hey, I'm going to be at SpringHill mall next Saturday,

423
00:17:42,590 --> 00:17:43,460
come join me.

424
00:17:43,760 --> 00:17:44,630
If you do,

425
00:17:44,630 --> 00:17:47,600
and say the word peppermint I'll have something special at the

426
00:17:47,600 --> 00:17:48,140
booth for you,

427
00:17:48,410 --> 00:17:48,920
things like that.

428
00:17:48,920 --> 00:17:50,910
You have fun with them and play with them like that.

429
00:17:51,450 --> 00:17:53,190
Okay. So in summary,

430
00:17:53,220 --> 00:17:55,680
these three steps in terms of how to get started with

431
00:17:55,680 --> 00:17:59,160
your email list is first picking a service provider.

432
00:17:59,550 --> 00:18:05,310
Second, starting to add into the emails into that system and

433
00:18:05,310 --> 00:18:08,490
then tag them even in the most simplistic way,

434
00:18:08,490 --> 00:18:11,310
because all you're trying to do right now is get into

435
00:18:11,310 --> 00:18:14,670
the sync and understanding the whole email process.

436
00:18:14,700 --> 00:18:16,950
Okay. And you can get fancier later if you want.

437
00:18:17,460 --> 00:18:18,960
I want you to get into the process.

438
00:18:19,410 --> 00:18:21,570
Okay? So those are the three steps to get started.

439
00:18:21,960 --> 00:18:24,030
Then none of this means anything,

440
00:18:24,030 --> 00:18:25,950
unless you start sending out emails,

441
00:18:25,950 --> 00:18:28,710
right? It doesn't matter how much you have in the back.

442
00:18:28,740 --> 00:18:30,870
If you're not using an actually communicating with them.

443
00:18:31,500 --> 00:18:34,650
So what I would do here is just decide on and

444
00:18:34,650 --> 00:18:37,980
commit to some type of a frequency I would do at

445
00:18:37,980 --> 00:18:40,170
the least monthly.

446
00:18:40,410 --> 00:18:43,440
I feel like that's a little bit too little,

447
00:18:43,440 --> 00:18:43,830
but look,

448
00:18:43,830 --> 00:18:44,970
if that's what you can do,

449
00:18:44,970 --> 00:18:47,490
and that's what you feel you can commit to get started

450
00:18:47,490 --> 00:18:51,600
with that monthly or every other week or weekly.

451
00:18:52,140 --> 00:18:54,540
I don't think as smaller brands,

452
00:18:54,540 --> 00:18:55,590
like we all are,

453
00:18:55,950 --> 00:18:58,740
you need to be doing every day or multiple times a

454
00:18:58,740 --> 00:19:00,600
week. I don't know about you guys,

455
00:19:00,600 --> 00:19:02,790
but I have some brands that I've been following.

456
00:19:03,120 --> 00:19:05,250
And especially since my son just got married,

457
00:19:05,250 --> 00:19:08,130
I was purchasing regularly from a couple of them.

458
00:19:08,580 --> 00:19:11,670
And they send me stuff like almost every single day,

459
00:19:12,060 --> 00:19:13,230
but they're a big brand.

460
00:19:13,260 --> 00:19:15,120
They have the power behind them to do that.

461
00:19:15,690 --> 00:19:16,920
I'm getting a little irritated.

462
00:19:16,920 --> 00:19:18,360
I'm not even opening them anymore.

463
00:19:18,390 --> 00:19:20,490
So it's just a little bit too much.

464
00:19:20,490 --> 00:19:22,050
And especially a smaller brand.

465
00:19:22,080 --> 00:19:25,110
You don't want people to opt out or unsubscribe.

466
00:19:25,350 --> 00:19:28,380
So that's what I'm saying weekly over your other week at

467
00:19:28,380 --> 00:19:30,960
the very least monthly you should do.

468
00:19:31,590 --> 00:19:34,110
So then what do you say in these emails?

469
00:19:34,440 --> 00:19:38,340
Okay. That's the next thing I'll tell you the easiest thing

470
00:19:38,340 --> 00:19:39,240
to do here.

471
00:19:39,360 --> 00:19:40,440
If you have Gmail,

472
00:19:40,440 --> 00:19:42,900
you know how they're on the very right side is the

473
00:19:42,900 --> 00:19:43,920
promotion folder.

474
00:19:44,340 --> 00:19:46,830
Click on that and see what headlines,

475
00:19:46,830 --> 00:19:48,750
what subject lines interests you,

476
00:19:49,080 --> 00:19:51,960
what prompts you and makes you interested in opening.

477
00:19:52,500 --> 00:19:53,970
You can pretty much copy,

478
00:19:53,970 --> 00:19:57,960
substitute out some of those subject line words and use those

479
00:19:57,960 --> 00:19:58,980
for your emails.

480
00:19:58,980 --> 00:20:00,360
You don't have to sit here with a blank piece of

481
00:20:00,360 --> 00:20:00,900
paper thinking,

482
00:20:00,930 --> 00:20:01,290
oh my gosh,

483
00:20:01,290 --> 00:20:01,920
what am I going to say?

484
00:20:01,920 --> 00:20:02,850
What am I going to say?

485
00:20:02,910 --> 00:20:06,360
Right. It can also give you ideas for content to put

486
00:20:06,360 --> 00:20:07,470
in your emails.

487
00:20:07,530 --> 00:20:11,310
So I see that as a great wealth of idea prompts

488
00:20:11,310 --> 00:20:13,380
for your subject line.

489
00:20:13,800 --> 00:20:16,170
And then when you're getting into your email,

490
00:20:16,200 --> 00:20:19,710
obviously the content needs to follow whatever you're saying in the

491
00:20:19,710 --> 00:20:20,580
subject line.

492
00:20:20,940 --> 00:20:22,650
But for the most part,

493
00:20:22,680 --> 00:20:25,980
you're looking at obviously a product,

494
00:20:25,980 --> 00:20:26,190
you know,

495
00:20:26,190 --> 00:20:28,170
you might talk about something that's new,

496
00:20:28,170 --> 00:20:31,110
or you might be promoting a special product that relates to

497
00:20:31,110 --> 00:20:32,700
an upcoming holiday.

498
00:20:32,850 --> 00:20:37,230
Potentially. I love the idea for,

499
00:20:37,230 --> 00:20:41,610
again, us as small business owners to give some type of

500
00:20:41,610 --> 00:20:43,890
a personal look into the business,

501
00:20:44,220 --> 00:20:45,630
whether you show a picture of,

502
00:20:45,630 --> 00:20:47,290
Hey, here's what I was working on this week.

503
00:20:47,350 --> 00:20:53,380
And you show you pouring soaps or someone delivering the flower

504
00:20:53,380 --> 00:20:57,610
part of the cake or a gift basket or whatever it

505
00:20:57,610 --> 00:21:01,180
is so that they start to feel like they know you.

506
00:21:01,510 --> 00:21:05,830
The big brands have spent millions of dollars in advertising,

507
00:21:05,860 --> 00:21:08,500
developing a persona,

508
00:21:08,680 --> 00:21:09,610
a theme,

509
00:21:09,910 --> 00:21:10,330
you know,

510
00:21:10,330 --> 00:21:11,050
the business,

511
00:21:11,110 --> 00:21:11,770
et cetera.

512
00:21:11,860 --> 00:21:13,150
We're smaller businesses.

513
00:21:13,150 --> 00:21:14,950
So the best way that we can do that and get

514
00:21:14,950 --> 00:21:18,460
people to feel like they really know us is by sharing

515
00:21:18,460 --> 00:21:20,440
a little bit of something personal in the emails.

516
00:21:20,830 --> 00:21:22,000
Doesn't have to be long.

517
00:21:22,570 --> 00:21:23,350
One of the things,

518
00:21:23,350 --> 00:21:24,220
and you'll love this.

519
00:21:24,250 --> 00:21:28,060
One of the things we have found recently is people like

520
00:21:28,060 --> 00:21:29,020
shorter emails,

521
00:21:29,140 --> 00:21:29,830
not longer,

522
00:21:30,160 --> 00:21:32,380
which means you don't have to be writing a ton of

523
00:21:32,380 --> 00:21:33,310
words. You know,

524
00:21:33,310 --> 00:21:37,390
just something little to get your message across couple of photos,

525
00:21:37,390 --> 00:21:42,070
especially if you have products links to the product,

526
00:21:42,130 --> 00:21:44,230
not just to your overall website,

527
00:21:44,260 --> 00:21:47,860
but the specific product that you're looking at are really important.

528
00:21:48,490 --> 00:21:52,240
And great idea is if you want to,

529
00:21:52,240 --> 00:21:54,610
and you don't necessarily need to do this with every email,

530
00:21:54,970 --> 00:21:58,180
but ask your email recipients a question,

531
00:21:58,810 --> 00:22:02,560
Hey, if I were to create these scarves in a new

532
00:22:02,560 --> 00:22:03,790
color for the fall,

533
00:22:04,270 --> 00:22:05,530
which of these three colors,

534
00:22:05,530 --> 00:22:07,090
would you resonate with the most?

535
00:22:07,090 --> 00:22:08,680
Or which one do you think I should do?

536
00:22:08,920 --> 00:22:11,380
Just hit the reply button and let me know which color.

537
00:22:12,100 --> 00:22:14,020
And of course you can apply that to all different types

538
00:22:14,020 --> 00:22:14,470
of things.

539
00:22:14,590 --> 00:22:15,280
When you do this,

540
00:22:15,280 --> 00:22:16,330
it does two things.

541
00:22:16,420 --> 00:22:19,360
The first thing it does is it makes them feel like

542
00:22:19,360 --> 00:22:20,860
a part of your business.

543
00:22:21,190 --> 00:22:23,770
They are investing in the business and now,

544
00:22:23,830 --> 00:22:24,250
you know,

545
00:22:24,250 --> 00:22:26,320
they want to know what color you end up deciding on.

546
00:22:26,320 --> 00:22:30,250
Right? But the other thing that that does is when they

547
00:22:30,340 --> 00:22:31,720
reply to you,

548
00:22:31,990 --> 00:22:35,020
very similar to social media algorithms,

549
00:22:35,110 --> 00:22:37,420
when they reply to you on email,

550
00:22:38,080 --> 00:22:40,300
your account is going to say,

551
00:22:40,480 --> 00:22:44,620
oh, Nicole likes getting emails from that person.

552
00:22:45,190 --> 00:22:48,370
But your deliverability of your emails gets better.

553
00:22:48,400 --> 00:22:50,140
When people reply to your emails,

554
00:22:50,140 --> 00:22:52,510
that's a little behind the scenes hack there.

555
00:22:53,260 --> 00:22:55,570
So I'm going to wrap this all up because we want

556
00:22:55,570 --> 00:22:57,100
to get into our showcases.

557
00:22:57,820 --> 00:22:59,230
In summary.

558
00:22:59,470 --> 00:23:03,490
What we're talking about here is email marketing is such a

559
00:23:03,760 --> 00:23:05,890
huge asset for you,

560
00:23:05,890 --> 00:23:10,210
for your business and can be so powerful for attracting sales.

561
00:23:10,270 --> 00:23:12,340
All this work you're already putting in.

562
00:23:12,820 --> 00:23:15,700
You add this one other element on top,

563
00:23:16,240 --> 00:23:19,150
and it's going to help you grow your sales.

564
00:23:19,570 --> 00:23:22,300
You're never too small to start your email list.

565
00:23:22,330 --> 00:23:23,620
If you are brand new,

566
00:23:23,620 --> 00:23:27,700
if you're listening to the show today and you're just starting

567
00:23:28,270 --> 00:23:28,900
that's okay.

568
00:23:29,320 --> 00:23:31,510
These email service providers are free.

569
00:23:31,720 --> 00:23:32,800
Sign up for one,

570
00:23:33,010 --> 00:23:36,490
start putting your friends and family in and start getting into

571
00:23:36,490 --> 00:23:37,690
think of doing emails.

572
00:23:37,690 --> 00:23:40,210
It's never too early to start.

573
00:23:40,900 --> 00:23:43,630
This is also now a perfect time to do this because

574
00:23:43,630 --> 00:23:44,770
if you can start collecting,

575
00:23:46,010 --> 00:23:48,140
you're rolling into,

576
00:23:48,140 --> 00:23:50,090
I can't even believe I'm saying this already,

577
00:23:50,120 --> 00:23:51,440
but holiday sales.

578
00:23:52,160 --> 00:23:54,950
Yeah. It's only the beginning of the summer while we're talking

579
00:23:54,950 --> 00:23:57,920
here, but holiday sales are going to be right around the

580
00:23:57,920 --> 00:24:00,650
corner. So if you've been collecting emails for four months or

581
00:24:00,650 --> 00:24:04,010
so, you're going to have a group that you can talk

582
00:24:04,010 --> 00:24:05,900
to as the holidays roll around.

583
00:24:05,930 --> 00:24:09,260
So this can be part of your Ben holiday sales strategy.

584
00:24:09,740 --> 00:24:12,110
So in terms of strengthening your business,

585
00:24:12,350 --> 00:24:15,290
yes, there are lots of things to do face to face

586
00:24:15,680 --> 00:24:18,440
sales of course is always my favorite thing.

587
00:24:18,800 --> 00:24:20,210
There's online marketing.

588
00:24:20,270 --> 00:24:22,310
Of course you have e-commerce and all of that,

589
00:24:22,340 --> 00:24:25,700
but the single biggest thing that you can do to really

590
00:24:25,730 --> 00:24:30,020
lay the foundation and strengthen your business as you move forward

591
00:24:30,110 --> 00:24:31,430
is starting.

592
00:24:31,430 --> 00:24:32,660
If you haven't already,

593
00:24:32,930 --> 00:24:35,960
and maybe I will just reignite some of you in terms

594
00:24:35,960 --> 00:24:36,680
of your energy,

595
00:24:36,680 --> 00:24:37,820
you have all this in place,

596
00:24:37,820 --> 00:24:39,230
but you haven't been using it.

597
00:24:39,320 --> 00:24:40,730
I know that happens a lot too,

598
00:24:41,090 --> 00:24:45,230
but just get that email list in play and start using

599
00:24:45,230 --> 00:24:47,660
it because it is a huge asset for you and your

600
00:24:47,660 --> 00:24:49,130
business as you go forward.

601
00:24:49,850 --> 00:24:52,370
Okay. So that's a line in the sand.

602
00:24:52,520 --> 00:24:54,920
That was what I wanted to talk about today.

603
00:24:55,340 --> 00:24:59,750
Anybody here want to unmute before we get into showcases and

604
00:24:59,750 --> 00:25:00,500
either unmute,

605
00:25:00,500 --> 00:25:03,290
if you have a question or if you want to share

606
00:25:03,290 --> 00:25:05,390
what email service provider you're using.

607
00:25:06,020 --> 00:25:06,800
Okay. Anita,

608
00:25:06,800 --> 00:25:07,400
why don't you go ahead.

609
00:25:07,820 --> 00:25:08,810
Okay. I have two,

610
00:25:08,810 --> 00:25:10,700
one I'm using MailChimp.

611
00:25:11,330 --> 00:25:13,610
I must admit I need to use it more,

612
00:25:13,970 --> 00:25:15,410
but I do have a question.

613
00:25:15,410 --> 00:25:20,330
When you were mentioning that your email list is worth money,

614
00:25:20,750 --> 00:25:24,440
how do you put a value on an email list?

615
00:25:24,590 --> 00:25:27,350
If you want to sell a business,

616
00:25:27,380 --> 00:25:29,630
like when you're down the road and you want to sell

617
00:25:29,630 --> 00:25:30,260
a business,

618
00:25:30,350 --> 00:25:32,420
how do you put a value on that?

619
00:25:33,050 --> 00:25:37,040
Because I'd like to build my email list now so that

620
00:25:37,310 --> 00:25:40,460
I know that it's being built properly for what?

621
00:25:40,460 --> 00:25:41,180
At the time,

622
00:25:41,210 --> 00:25:43,700
when I do want to retire and get rid of my

623
00:25:43,700 --> 00:25:45,380
business for selling,

624
00:25:45,590 --> 00:25:46,220
I think,

625
00:25:46,370 --> 00:25:48,380
and I have never sold a company yet.

626
00:25:48,410 --> 00:25:50,270
So I can't for sure tell you,

627
00:25:50,270 --> 00:25:50,540
but I,

628
00:25:50,540 --> 00:25:52,430
there are some things that I know about this,

629
00:25:52,430 --> 00:25:53,570
and this is a great question.

630
00:25:53,570 --> 00:25:55,130
The NEDA is first off,

631
00:25:55,640 --> 00:25:56,930
you know how on social,

632
00:25:56,930 --> 00:25:59,420
you can buy likes and buy followers and you know,

633
00:25:59,420 --> 00:26:00,380
all that type of thing.

634
00:26:00,380 --> 00:26:04,310
So it doesn't even matter like the social metrics and credibility

635
00:26:04,610 --> 00:26:08,330
aren't even necessarily what's really happening or like Twitter.

636
00:26:08,330 --> 00:26:11,150
Now, you know how everyone's questioning how many bots are really

637
00:26:11,150 --> 00:26:12,980
there versus real people.

638
00:26:13,400 --> 00:26:15,470
I think the best thing that you can do is keep

639
00:26:15,470 --> 00:26:19,070
the integrity of your email list by not loading it up

640
00:26:19,130 --> 00:26:23,180
with people who would never have an interest in your product.

641
00:26:23,630 --> 00:26:26,720
And I will tell you an example of when we did

642
00:26:26,720 --> 00:26:29,900
this wrong at some of our trade shows,

643
00:26:29,900 --> 00:26:30,770
ribbon print,

644
00:26:30,920 --> 00:26:32,990
Anita, you might've even been working in the booth with me

645
00:26:32,990 --> 00:26:34,790
when we did this for a little while,

646
00:26:35,180 --> 00:26:39,020
we let people enter their email address and we did a

647
00:26:39,020 --> 00:26:41,180
drawing for a free ribbon printer.

648
00:26:41,240 --> 00:26:44,970
So we were giving away a thousand dollar printer for free,

649
00:26:45,390 --> 00:26:45,720
you know,

650
00:26:45,720 --> 00:26:47,760
in a collection of all those addresses.

651
00:26:47,760 --> 00:26:49,110
Now, granted it was a trade show.

652
00:26:49,110 --> 00:26:50,640
So it was all business people.

653
00:26:51,240 --> 00:26:52,020
But I got to tell you,

654
00:26:52,020 --> 00:26:55,470
we went back and tracked none of the winners,

655
00:26:55,560 --> 00:26:58,320
except for a couple of the shows were more connected with

656
00:26:58,320 --> 00:27:01,980
customers. None of those shows where we gave away those printers.

657
00:27:01,980 --> 00:27:04,980
I'm going to say there were three of them ever use

658
00:27:05,020 --> 00:27:05,700
their printer.

659
00:27:05,820 --> 00:27:07,710
They saw no value in it.

660
00:27:07,920 --> 00:27:09,750
What they were doing is going around and they saw,

661
00:27:09,780 --> 00:27:11,640
oh, I don't even know what I'm signing up for.

662
00:27:11,640 --> 00:27:14,220
I'm going to write my name and put my email address.

663
00:27:14,220 --> 00:27:14,730
And I don't know,

664
00:27:14,730 --> 00:27:15,690
like I probably won't win.

665
00:27:15,690 --> 00:27:19,920
Anyway, there was no real correlation to what they were winning

666
00:27:19,920 --> 00:27:21,120
and the value of it.

667
00:27:21,870 --> 00:27:25,410
So we stopped doing that once we figured that out.

668
00:27:26,160 --> 00:27:29,940
So what I would say is just as you're going through,

669
00:27:30,120 --> 00:27:30,900
you know,

670
00:27:30,900 --> 00:27:34,020
how you're collecting the email addresses so you can speak to

671
00:27:34,020 --> 00:27:35,070
when it gets to the point,

672
00:27:35,160 --> 00:27:37,080
when you have someone come in and look at the value

673
00:27:37,080 --> 00:27:37,710
of your business.

674
00:27:37,710 --> 00:27:40,140
If you're going to go through like a business sales manager,

675
00:27:40,440 --> 00:27:42,240
they're going to look at all of your assets.

676
00:27:42,630 --> 00:27:44,670
And also in those service providers,

677
00:27:44,700 --> 00:27:47,880
I believe it says the dates of when these emails are

678
00:27:47,880 --> 00:27:51,930
added in and how active your list is,

679
00:27:51,930 --> 00:27:53,730
like, what is your open rate?

680
00:27:54,270 --> 00:27:55,830
How many people are reading it.

681
00:27:55,920 --> 00:27:57,380
And that's always going to be higher.

682
00:27:57,390 --> 00:27:59,250
If the quality of your list is better.

683
00:27:59,790 --> 00:28:02,280
So that's how you increase your value.

684
00:28:02,700 --> 00:28:04,950
I cannot speak to what the value would be,

685
00:28:04,950 --> 00:28:08,490
but I can speak to those things as contributing to the

686
00:28:08,490 --> 00:28:09,660
value. And Amy,

687
00:28:09,660 --> 00:28:11,850
it looks like you're biting at the bit here to talk.

688
00:28:11,850 --> 00:28:14,220
So let me unmute you since you're driving.

689
00:28:14,640 --> 00:28:16,230
What do you know about this?

690
00:28:16,680 --> 00:28:17,280
Hold on.

691
00:28:17,610 --> 00:28:20,070
Okay. It's making me ask you if you want to be

692
00:28:20,070 --> 00:28:21,660
un-muted him.

693
00:28:21,660 --> 00:28:23,730
I'm seeing that you're running to talk to Amy.

694
00:28:23,730 --> 00:28:24,810
See if you can unmute me.

695
00:28:24,810 --> 00:28:26,340
Maya. We'll have Kim talk for a second.

696
00:28:26,880 --> 00:28:28,350
Amy is now totally frozen.

697
00:28:28,590 --> 00:28:29,130
Okay, go ahead,

698
00:28:29,130 --> 00:28:33,360
Kim. So I have a question on the kind of legality,

699
00:28:33,420 --> 00:28:37,290
I guess you called it of emailing people who haven't signed

700
00:28:37,320 --> 00:28:38,400
onto your list.

701
00:28:38,910 --> 00:28:40,020
I'm not exaggerating.

702
00:28:40,020 --> 00:28:43,860
When I say I answered 12 to 15 new emails every

703
00:28:43,860 --> 00:28:45,570
day from inquiries,

704
00:28:45,570 --> 00:28:47,580
brides, graduation,

705
00:28:47,580 --> 00:28:49,260
cakes, birthday cakes.

706
00:28:49,260 --> 00:28:49,560
I mean,

707
00:28:49,560 --> 00:28:50,640
every day I turn my,

708
00:28:50,640 --> 00:28:50,850
you know,

709
00:28:50,850 --> 00:28:51,240
I come in,

710
00:28:51,240 --> 00:28:52,230
I answer my emails.

711
00:28:52,230 --> 00:28:54,060
Can I have a cake for this cookies for this?

712
00:28:54,390 --> 00:28:55,050
Have they,

713
00:28:55,050 --> 00:28:56,760
by the nature of them,

714
00:28:56,820 --> 00:29:00,720
emailing me already become part of my email list.

715
00:29:00,810 --> 00:29:02,090
No, No.

716
00:29:02,130 --> 00:29:03,780
Okay. I'm going to mail.

717
00:29:03,780 --> 00:29:05,310
Send them someday by MailChimp.

718
00:29:05,340 --> 00:29:08,580
I still need to ask them to join my list.

719
00:29:09,120 --> 00:29:12,210
I think you can email a single person.

720
00:29:12,660 --> 00:29:14,370
Okay. Cause that's just communication.

721
00:29:14,370 --> 00:29:17,880
One-to-one when you're getting into these mass emails,

722
00:29:17,910 --> 00:29:20,220
that's a regular promotional email.

723
00:29:20,610 --> 00:29:21,990
However you can say,

724
00:29:21,990 --> 00:29:23,580
and we do this for the ribbon print company.

725
00:29:23,580 --> 00:29:27,240
When people ask and inquire about a ribbon printer,

726
00:29:27,360 --> 00:29:28,410
we will ask them,

727
00:29:28,440 --> 00:29:30,510
would it be all right if we added you to our

728
00:29:30,510 --> 00:29:33,000
list and we tell them you're going to get a series

729
00:29:33,000 --> 00:29:35,940
of emails that will give you more information about how people

730
00:29:35,940 --> 00:29:37,050
are using the printer,

731
00:29:37,080 --> 00:29:38,040
different types of things.

732
00:29:38,040 --> 00:29:40,380
You can always unsubscribe to them if you want to.

733
00:29:40,410 --> 00:29:42,550
But I think find value with being on the list.

734
00:29:42,550 --> 00:29:43,240
Is that okay?

735
00:29:43,630 --> 00:29:44,470
They say yes.

736
00:29:44,470 --> 00:29:46,870
And then Lori goes in and manually add them in.

737
00:29:47,350 --> 00:29:51,070
Okay. I have to manually add because I'm not doing any

738
00:29:51,130 --> 00:29:51,910
email marketing,

739
00:29:52,300 --> 00:29:52,930
So yes,

740
00:29:52,930 --> 00:29:56,800
you would add those in or have someone do it for

741
00:29:56,800 --> 00:29:57,820
you obviously.

742
00:29:58,180 --> 00:30:02,980
And I would tag them inquiries or bridal inquiries or something

743
00:30:02,980 --> 00:30:03,520
like that.

744
00:30:03,940 --> 00:30:05,320
And then with those,

745
00:30:05,710 --> 00:30:07,630
if there's a way you can find the wedding date,

746
00:30:07,630 --> 00:30:10,750
because if they are no longer interested after a certain date,

747
00:30:10,750 --> 00:30:13,180
you don't want to be communicating with them about wedding cakes

748
00:30:13,180 --> 00:30:13,930
anymore, obviously,

749
00:30:14,320 --> 00:30:16,450
But they could be regular customers.

750
00:30:16,870 --> 00:30:17,410
Sure could.

751
00:30:17,710 --> 00:30:18,730
Yeah. That's where it kind of,

752
00:30:18,730 --> 00:30:21,520
the strategy comes into play and what you're doing.

753
00:30:21,880 --> 00:30:22,630
Okay, Amy,

754
00:30:22,630 --> 00:30:23,110
I see that.

755
00:30:23,110 --> 00:30:24,190
You're un-muted now.

756
00:30:24,670 --> 00:30:25,270
Oh, good.

757
00:30:25,570 --> 00:30:26,920
Yes, yes.

758
00:30:26,920 --> 00:30:27,820
We can hear you.

759
00:30:28,300 --> 00:30:30,700
Okay. So one,

760
00:30:30,820 --> 00:30:32,710
yes. I have an email list.

761
00:30:33,130 --> 00:30:34,690
I was using MailChimp.

762
00:30:35,380 --> 00:30:37,780
I have moved to constant contact.

763
00:30:37,810 --> 00:30:39,640
It is much more effective.

764
00:30:39,640 --> 00:30:41,440
I have a lower bounce rate with that.

765
00:30:41,890 --> 00:30:45,700
Not just a thought to well,

766
00:30:45,700 --> 00:30:49,390
I'm part of the reason I may have a lower rate

767
00:30:49,390 --> 00:30:52,630
with that is because I've scrubbed the emails.

768
00:30:53,080 --> 00:30:56,320
So that may have contributed To you've done the list cleanup.

769
00:30:57,250 --> 00:31:02,260
Yeah. We have tags that are either retail or wholesale.

770
00:31:02,350 --> 00:31:04,330
That's that's as far as I've gone,

771
00:31:04,480 --> 00:31:07,510
as far as detailing it out for my customers,

772
00:31:07,870 --> 00:31:11,830
That's good because those are two totally different messages that you

773
00:31:11,830 --> 00:31:12,880
would be wanting to send.

774
00:31:12,880 --> 00:31:14,170
So that's a great example.

775
00:31:15,070 --> 00:31:19,150
And then to Anita's question about how you get evaluation,

776
00:31:19,630 --> 00:31:22,600
you want to talk to an attorney who knows about mergers

777
00:31:22,600 --> 00:31:23,650
and acquisitions.

778
00:31:24,070 --> 00:31:28,750
They're going to have the resources that value and provide future

779
00:31:28,750 --> 00:31:30,790
value on that playlist.

780
00:31:31,360 --> 00:31:32,380
I wouldn't say any,

781
00:31:32,410 --> 00:31:34,090
depending on your business,

782
00:31:34,300 --> 00:31:37,150
at least from what my attorneys told me,

783
00:31:37,690 --> 00:31:43,330
your email asset may not be as valuable as a physical

784
00:31:43,330 --> 00:31:45,670
asset, but it does still have some value.

785
00:31:45,670 --> 00:31:48,400
And you're looking for every dollar you can possibly get when

786
00:31:48,400 --> 00:31:49,390
you're looking to sell.

787
00:31:50,830 --> 00:31:53,620
It also depends on your business because if a lot of

788
00:31:53,620 --> 00:31:54,160
your business,

789
00:31:54,160 --> 00:31:54,790
like for us,

790
00:31:54,790 --> 00:31:57,340
for the ribbon print company is repeat business.

791
00:31:57,730 --> 00:32:00,400
So we obviously need that.

792
00:32:00,460 --> 00:32:00,970
And it's all,

793
00:32:00,970 --> 00:32:02,680
e-commerce pretty much.

794
00:32:02,980 --> 00:32:03,730
And so it depends.

795
00:32:03,730 --> 00:32:04,750
It's very situational,

796
00:32:04,750 --> 00:32:05,800
but that was a good ad.

797
00:32:05,800 --> 00:32:06,790
Amy, thank you for that.

798
00:32:07,300 --> 00:32:11,380
Any other questions or comments you want to share your email

799
00:32:11,380 --> 00:32:12,940
provider? Anika,

800
00:32:12,950 --> 00:32:13,450
go ahead.

801
00:32:13,870 --> 00:32:15,640
Sure. I started out with MailChimp.

802
00:32:15,670 --> 00:32:17,350
Then I use MailChimp for a couple of years and then

803
00:32:17,350 --> 00:32:18,790
I switched over to flow desk,

804
00:32:18,820 --> 00:32:20,280
which I really prefer.

805
00:32:20,770 --> 00:32:21,610
It's really pretty.

806
00:32:21,610 --> 00:32:24,160
I'm a very visually oriented person and it's easy to make

807
00:32:24,160 --> 00:32:25,420
really attractive,

808
00:32:25,450 --> 00:32:26,320
pretty emails.

809
00:32:26,740 --> 00:32:27,460
I don't really,

810
00:32:27,460 --> 00:32:28,060
I'm not very,

811
00:32:28,060 --> 00:32:31,240
science-y about the data of bounce rates and all that stuff.

812
00:32:31,690 --> 00:32:33,610
I do tag my list,

813
00:32:33,730 --> 00:32:36,520
but I'm kind of inconsistent with it and I don't segment

814
00:32:36,520 --> 00:32:38,890
it. I have a welcome series that goes out.

815
00:32:38,890 --> 00:32:39,500
And then I just,

816
00:32:39,530 --> 00:32:40,640
whenever I send an email,

817
00:32:40,640 --> 00:32:41,870
I sent my whole list.

818
00:32:41,870 --> 00:32:45,440
I haven't really gotten into segmentation and I tag people like

819
00:32:45,560 --> 00:32:47,150
fire local.

820
00:32:47,150 --> 00:32:51,200
Like they live like within driving distance of me farmer's market.

821
00:32:51,200 --> 00:32:53,750
If that's where they signed up those sorts of tax.

822
00:32:53,760 --> 00:32:54,170
But again,

823
00:32:54,170 --> 00:32:55,670
I don't really use,

824
00:32:55,730 --> 00:32:57,560
I'm not really utilizing them efficiently.

825
00:32:57,950 --> 00:33:01,610
Okay. So maybe our conversation here will jumpstart you to do

826
00:33:01,610 --> 00:33:02,210
that. Maybe.

827
00:33:02,330 --> 00:33:02,540
I mean,

828
00:33:02,540 --> 00:33:03,140
you've got it.

829
00:33:03,140 --> 00:33:04,940
Like you've got it all there.

830
00:33:04,940 --> 00:33:05,900
Ready to go.

831
00:33:05,930 --> 00:33:06,590
And you're using it.

832
00:33:06,590 --> 00:33:07,610
Some, it sounds like.

833
00:33:07,970 --> 00:33:09,470
So like I said,

834
00:33:09,470 --> 00:33:11,870
like, at least it's there ready now you just have to

835
00:33:11,870 --> 00:33:13,370
take action on it in that way.

836
00:33:13,690 --> 00:33:14,630
I'm sending emails.

837
00:33:14,630 --> 00:33:16,280
I send about Us not separating Them,

838
00:33:16,400 --> 00:33:17,210
right? Yeah.

839
00:33:17,540 --> 00:33:18,230
Okay. No,

840
00:33:18,230 --> 00:33:18,740
that's great.

841
00:33:18,740 --> 00:33:21,050
You're doing a lot more than a lot of people,

842
00:33:21,620 --> 00:33:23,180
so that's great.

843
00:33:23,570 --> 00:33:25,520
Anyone else want to chime in here before we get to

844
00:33:25,520 --> 00:33:26,540
the showcases?

845
00:33:26,810 --> 00:33:27,620
Lily? Go ahead.

846
00:33:28,430 --> 00:33:29,180
Yeah. Thank you.

847
00:33:29,180 --> 00:33:30,080
I do have a question.

848
00:33:30,410 --> 00:33:32,120
My husband thinks that yeah,

849
00:33:32,120 --> 00:33:34,460
we have to have like a lot of customers in order

850
00:33:34,550 --> 00:33:35,810
for us to have an email list,

851
00:33:35,840 --> 00:33:37,580
but now I'm listening to you and you say,

852
00:33:37,610 --> 00:33:38,870
even if it's really,

853
00:33:38,870 --> 00:33:39,500
really small,

854
00:33:39,590 --> 00:33:40,580
it doesn't really matter.

855
00:33:41,210 --> 00:33:44,450
Would it be okay to have an email list and email

856
00:33:44,450 --> 00:33:46,670
them every two months?

857
00:33:46,670 --> 00:33:47,780
Every three months?

858
00:33:48,080 --> 00:33:49,550
Is that even okay?

859
00:33:50,000 --> 00:33:50,780
You could,

860
00:33:50,840 --> 00:33:52,580
if that's all you could do,

861
00:33:53,120 --> 00:33:55,010
then at least I would do that because at least you're

862
00:33:55,010 --> 00:33:58,580
getting the ball moving and you're having some type of frequency.

863
00:33:58,610 --> 00:34:01,310
I really would suggest no less than once a month.

864
00:34:01,730 --> 00:34:04,190
Have you ever had people show up in your mailbox in

865
00:34:04,190 --> 00:34:04,940
your email box?

866
00:34:04,940 --> 00:34:05,390
And you're like,

867
00:34:05,870 --> 00:34:06,260
all right.

868
00:34:06,440 --> 00:34:09,290
I used to do business with you like three years ago.

869
00:34:09,290 --> 00:34:11,150
And now all of a sudden you're emailing me.

870
00:34:11,540 --> 00:34:13,160
You don't want that happening.

871
00:34:13,580 --> 00:34:14,450
And honestly,

872
00:34:14,540 --> 00:34:15,080
like I said,

873
00:34:15,080 --> 00:34:17,660
if you go into your promotion folder and just look at

874
00:34:17,660 --> 00:34:20,450
some of the things that other people are doing and just

875
00:34:20,450 --> 00:34:21,020
copy that,

876
00:34:21,020 --> 00:34:24,290
it doesn't have to be this long written email and it

877
00:34:24,290 --> 00:34:25,940
can be to five people.

878
00:34:26,600 --> 00:34:28,490
It's just a matter of getting going.

879
00:34:28,550 --> 00:34:31,970
And there's so much money in an email list.

880
00:34:32,360 --> 00:34:35,120
It's almost a sin not to do it because you're just

881
00:34:35,120 --> 00:34:36,470
leaving money on the table.

882
00:34:36,740 --> 00:34:36,950
All Right.

883
00:34:36,950 --> 00:34:37,310
Thank you.

884
00:34:37,700 --> 00:34:38,480
You're welcome.

885
00:34:38,630 --> 00:34:40,790
Joyce, were you going to say something or where you just

886
00:34:40,790 --> 00:34:41,420
moving around?

887
00:34:42,500 --> 00:34:43,220
I want to say something,

888
00:34:43,220 --> 00:34:44,300
but I was moving around too.

889
00:34:44,420 --> 00:34:45,170
Oh, Okay.

890
00:34:45,170 --> 00:34:51,230
Good. I have chip mail and I have not added anybody's

891
00:34:51,500 --> 00:34:53,450
manually. Anybody's email address.

892
00:34:53,450 --> 00:34:55,670
People have been coming on with my pop-up window on my

893
00:34:55,670 --> 00:34:57,410
website and saying I'm up for it.

894
00:34:58,190 --> 00:35:01,520
And I'm trying to think I'm bad about email marketing.

895
00:35:01,580 --> 00:35:02,150
I really am.

896
00:35:02,150 --> 00:35:03,230
And I'm trying to do better.

897
00:35:03,650 --> 00:35:08,360
However, I'm trying to figure out how long should I keep

898
00:35:08,510 --> 00:35:10,100
them on my email list.

899
00:35:10,190 --> 00:35:12,740
If they're not opening the email,

900
00:35:12,770 --> 00:35:13,970
even though I'm not paying for it.

901
00:35:13,970 --> 00:35:15,110
Cause they don't have that many people on,

902
00:35:15,200 --> 00:35:16,340
I'm not paying for it,

903
00:35:16,400 --> 00:35:19,280
but how long should I keep them on the email list?

904
00:35:19,280 --> 00:35:19,580
And I say,

905
00:35:19,610 --> 00:35:20,960
they sign up for themselves.

906
00:35:21,350 --> 00:35:23,480
I haven't signed up anybody who signed up on their own.

907
00:35:23,930 --> 00:35:25,490
And that's one good thing of buy-sell.

908
00:35:25,520 --> 00:35:27,200
If they decide to unsubscribe,

909
00:35:27,710 --> 00:35:29,450
it's not going to come back on me because if they

910
00:35:29,450 --> 00:35:30,110
ever checked,

911
00:35:30,110 --> 00:35:32,390
you saw that they were on their own assigned for it.

912
00:35:32,420 --> 00:35:33,710
But I'm just trying to figure out,

913
00:35:34,130 --> 00:35:35,860
should I look at that on a,

914
00:35:36,170 --> 00:35:37,830
when I started doing more regularly,

915
00:35:37,830 --> 00:35:39,150
should I look at it on a,

916
00:35:39,690 --> 00:35:41,010
on a quarterly basis?

917
00:35:41,010 --> 00:35:42,540
And if they're not opening the email,

918
00:35:42,550 --> 00:35:43,260
get rid of them.

919
00:35:43,710 --> 00:35:45,210
We do every six months,

920
00:35:46,740 --> 00:35:48,690
but quarterly to six months,

921
00:35:48,720 --> 00:35:51,270
all of that is good because one of the things to

922
00:35:51,270 --> 00:35:56,130
think about also with email marketing is deliverability and especially we're

923
00:35:56,130 --> 00:35:56,880
finding yeah.

924
00:35:56,910 --> 00:36:00,810
Who accounts sometimes never are received.

925
00:36:01,170 --> 00:36:03,210
So it's one thing you have the email address and let's

926
00:36:03,210 --> 00:36:04,860
say you email out to 10 people.

927
00:36:05,040 --> 00:36:10,320
Okay? Not all your emails will land in that primary folder.

928
00:36:10,500 --> 00:36:13,260
Some of them are going to land in Gmail,

929
00:36:13,260 --> 00:36:14,490
promotion folders.

930
00:36:14,850 --> 00:36:16,200
In the case of Yahoo.

931
00:36:16,440 --> 00:36:19,920
Sometimes they're going to never like you don't know where they

932
00:36:19,920 --> 00:36:23,070
go or some are undeliverable in total.

933
00:36:23,160 --> 00:36:25,830
Like someone entered in a transposed number.

934
00:36:25,830 --> 00:36:27,660
So it's not even a real address,

935
00:36:27,660 --> 00:36:27,820
you know,

936
00:36:27,820 --> 00:36:28,650
what's bouncing.

937
00:36:29,070 --> 00:36:31,380
So you want to get rid of all of those.

938
00:36:31,590 --> 00:36:32,580
And so I say,

939
00:36:32,670 --> 00:36:34,530
as on a six month basis,

940
00:36:34,740 --> 00:36:37,290
I would do your delivery.

941
00:36:37,410 --> 00:36:40,650
So there's also such a thing as an email reputation and

942
00:36:40,650 --> 00:36:44,730
you get this reputation by the service provider you use and

943
00:36:44,730 --> 00:36:48,450
the quality of your list and the higher your reputation as

944
00:36:48,450 --> 00:36:49,950
with anything the higher,

945
00:36:49,950 --> 00:36:51,330
the deliverability will be.

946
00:36:51,330 --> 00:36:51,900
In other words,

947
00:36:51,930 --> 00:36:54,420
the emails landing in a primary box,

948
00:36:54,420 --> 00:36:55,260
things like that.

949
00:36:55,680 --> 00:36:59,130
So all of that is also based on how clean your

950
00:36:59,130 --> 00:36:59,670
list is.

951
00:36:59,670 --> 00:37:01,140
So that was an excellent question.

952
00:37:01,140 --> 00:37:03,300
Joyce, I'm going to say six months,

953
00:37:03,360 --> 00:37:04,410
if you wanted to do four,

954
00:37:04,410 --> 00:37:05,100
that's fine.

955
00:37:05,490 --> 00:37:06,360
And for awhile,

956
00:37:06,360 --> 00:37:06,870
for me,

957
00:37:06,870 --> 00:37:07,440
it was like,

958
00:37:07,530 --> 00:37:09,990
I don't want anybody to be gone from my list.

959
00:37:10,020 --> 00:37:11,310
Like no,

960
00:37:11,340 --> 00:37:11,850
you know,

961
00:37:12,330 --> 00:37:14,220
but, and so to get over that,

962
00:37:14,220 --> 00:37:16,170
and of course Lori was at me like,

963
00:37:16,170 --> 00:37:17,850
no we're getting rid of these people.

964
00:37:18,960 --> 00:37:22,170
But what I ended up doing is just downloading the list

965
00:37:22,170 --> 00:37:24,510
that I deleted and keeping them on the side.

966
00:37:24,840 --> 00:37:25,140
Thank you.

967
00:37:25,140 --> 00:37:26,520
Cause it made me more peaceful.

968
00:37:26,520 --> 00:37:26,820
I'm like,

969
00:37:26,820 --> 00:37:28,470
okay, they're not in the list anymore,

970
00:37:28,590 --> 00:37:30,570
but I still have their emails.

971
00:37:31,050 --> 00:37:32,190
I didn't know what I would do with them.

972
00:37:32,280 --> 00:37:32,640
I mean,

973
00:37:32,640 --> 00:37:33,720
they didn't opt out,

974
00:37:33,750 --> 00:37:35,610
but I pulled them out of the list.

975
00:37:35,610 --> 00:37:36,510
So I didn't even know,

976
00:37:36,510 --> 00:37:38,700
but that made me feel better about deleting them.

977
00:37:39,030 --> 00:37:42,390
And now I'm like a banty I go chip chop anywhere.

978
00:37:42,780 --> 00:37:45,810
Cause I like seeing my open rates get better and deliver.

979
00:37:46,290 --> 00:37:47,940
I don't have a lot of bounce rates.

980
00:37:48,330 --> 00:37:50,040
I don't have a high bounce rate is very,

981
00:37:50,040 --> 00:37:50,670
very low.

982
00:37:51,030 --> 00:37:54,330
So I'm going to assume that it is going into their

983
00:37:54,840 --> 00:37:58,860
email box or It could be going into their promotion folder

984
00:37:58,860 --> 00:38:02,760
and the promotion Or what have you and stuff like that.

985
00:38:02,760 --> 00:38:05,850
So I'm going to kind of test the metric for the

986
00:38:05,850 --> 00:38:07,200
next couple of months here.

987
00:38:07,200 --> 00:38:10,230
And once I started doing email marketing,

988
00:38:10,230 --> 00:38:11,520
I just find the categories.

989
00:38:11,530 --> 00:38:14,250
I have a free version of check mail and I just

990
00:38:14,250 --> 00:38:17,790
cannot find the kind of hard that I really can't go.

991
00:38:17,820 --> 00:38:21,600
I'm going to camp and create a email newsletter.

992
00:38:21,600 --> 00:38:22,260
What have you,

993
00:38:22,710 --> 00:38:25,650
but I can't put any links in it And I'm not

994
00:38:25,650 --> 00:38:26,580
sure about,

995
00:38:26,910 --> 00:38:29,310
we can look into that as we keep working together.

996
00:38:30,240 --> 00:38:32,640
I've tried it when I was really looking into it about

997
00:38:32,640 --> 00:38:34,170
maybe four or five months ago,

998
00:38:34,590 --> 00:38:36,400
you get a nice email and what have you.

999
00:38:36,400 --> 00:38:38,560
But I could not put the links in that.

1000
00:38:38,860 --> 00:38:42,670
And then like I say was Tamba you can transfer it

1001
00:38:42,820 --> 00:38:45,580
over, but buildings are not there.

1002
00:38:45,580 --> 00:38:46,510
So I don't know.

1003
00:38:46,510 --> 00:38:49,300
And I was reading that you can't do that with me

1004
00:38:49,300 --> 00:38:51,460
up, I guess on the free version.

1005
00:38:51,460 --> 00:38:52,630
I don't know if it's on the album.

1006
00:38:52,630 --> 00:38:55,570
So I mentioned We're able to then on the upgrade,

1007
00:38:55,570 --> 00:38:57,340
you might be able to do that with MailChimp.

1008
00:38:57,880 --> 00:38:58,630
Yeah. Annika,

1009
00:38:58,630 --> 00:38:59,560
where you going to say something?

1010
00:39:00,070 --> 00:39:01,750
Yeah. First when I had MailChimp,

1011
00:39:01,870 --> 00:39:04,390
I always put links in my emails and I had the

1012
00:39:04,390 --> 00:39:06,280
free version of MailChimp also.

1013
00:39:06,610 --> 00:39:08,860
Yeah. All my emails had links in them.

1014
00:39:09,040 --> 00:39:10,330
Were you doing them through Canva?

1015
00:39:10,510 --> 00:39:11,680
Were you making them in Canberra?

1016
00:39:12,500 --> 00:39:15,670
Yes. I know I can do it with chip mail,

1017
00:39:15,670 --> 00:39:16,720
but through CAMBA,

1018
00:39:17,560 --> 00:39:19,780
CAMBA has so many beautiful templates.

1019
00:39:20,140 --> 00:39:21,970
That's why I kind like to do do with them.

1020
00:39:21,970 --> 00:39:24,790
I may look into another email marketing.

1021
00:39:25,270 --> 00:39:26,320
We can talk about that later.

1022
00:39:26,320 --> 00:39:28,150
I don't want to take all the time in the podcast

1023
00:39:28,150 --> 00:39:29,140
right now to do that,

1024
00:39:29,170 --> 00:39:30,760
but we can be looking at that.

1025
00:39:31,210 --> 00:39:32,800
I actually had another quick question too.

1026
00:39:33,370 --> 00:39:34,690
When you're cleaning your list,

1027
00:39:34,720 --> 00:39:37,660
do you send me like a goodbye email out to people

1028
00:39:37,660 --> 00:39:38,770
before you remove them?

1029
00:39:38,770 --> 00:39:40,030
Like, Yeah.

1030
00:39:40,030 --> 00:39:40,300
I mean,

1031
00:39:40,300 --> 00:39:42,490
if you haven't cleaned it ever before,

1032
00:39:42,520 --> 00:39:43,390
you can say,

1033
00:39:43,390 --> 00:39:46,060
Hey, just want to make sure you still want to receive

1034
00:39:46,420 --> 00:39:47,410
email from me.

1035
00:39:47,470 --> 00:39:48,070
If you do,

1036
00:39:48,070 --> 00:39:51,730
please respond with a yes or high or whatever,

1037
00:39:52,120 --> 00:39:53,050
then you'll have them.

1038
00:39:53,080 --> 00:39:55,600
Then they'll get off of the unopens there'll be in the

1039
00:39:55,630 --> 00:39:57,040
opens and responded.

1040
00:39:57,520 --> 00:39:58,300
And if not,

1041
00:39:58,510 --> 00:39:59,290
then you let them go.

1042
00:39:59,290 --> 00:40:00,820
Remember they can always sign up again.

1043
00:40:01,210 --> 00:40:02,800
Like you haven't lost them forever.

1044
00:40:02,800 --> 00:40:04,600
If they really do want to see you.

1045
00:40:05,890 --> 00:40:06,250
All right,

1046
00:40:06,400 --> 00:40:10,240
let's go ahead now and move into showcases.

1047
00:40:10,540 --> 00:40:12,880
I hope no one else has a major pressing question.

1048
00:40:12,880 --> 00:40:13,570
If you do,

1049
00:40:13,690 --> 00:40:16,240
we can talk about it later also if you'd like,

1050
00:40:16,270 --> 00:40:18,340
but let's go ahead and do the showcases.

1051
00:40:18,730 --> 00:40:22,420
So first off for those of you who are here,

1052
00:40:22,600 --> 00:40:26,050
what we're going to do is I'm going to just choose

1053
00:40:26,050 --> 00:40:26,980
you randomly.

1054
00:40:27,040 --> 00:40:30,130
And what I'd like you to do is tell me who

1055
00:40:30,130 --> 00:40:30,970
you are,

1056
00:40:31,030 --> 00:40:32,050
your business,

1057
00:40:32,140 --> 00:40:33,880
and then what you sell.

1058
00:40:34,090 --> 00:40:38,620
Okay. If it's not immediately apparent then any special promotion that

1059
00:40:38,620 --> 00:40:39,700
you have going on,

1060
00:40:39,790 --> 00:40:43,000
or if you're going to be at a local show or

1061
00:40:43,000 --> 00:40:46,660
you're looking for someone to collaborate with any of that.

1062
00:40:46,660 --> 00:40:47,860
But just one thing,

1063
00:40:47,860 --> 00:40:51,250
because we're finding that it's easier and clearer for all of

1064
00:40:51,250 --> 00:40:52,900
us to take your information.

1065
00:40:52,900 --> 00:40:55,990
If it's one thing and then one place to find you,

1066
00:40:55,990 --> 00:41:00,460
whether you want to send us to your website or a

1067
00:41:00,460 --> 00:41:03,490
Facebook page or wherever one place online to go,

1068
00:41:03,610 --> 00:41:04,840
okay. Now,

1069
00:41:04,870 --> 00:41:07,690
for those of you who are listening to the showcase,

1070
00:41:07,900 --> 00:41:09,880
I want you to listen to everybody.

1071
00:41:09,880 --> 00:41:14,530
Who's here talking about their businesses because you obviously can support

1072
00:41:14,530 --> 00:41:15,850
them if you'd like to,

1073
00:41:15,850 --> 00:41:17,140
that would be fabulous.

1074
00:41:17,560 --> 00:41:19,960
But also there's other things that you can get out of

1075
00:41:19,960 --> 00:41:23,740
this. How are other people talking about their business or marketing

1076
00:41:23,740 --> 00:41:24,460
their business,

1077
00:41:24,520 --> 00:41:26,800
or what are they doing to get customer?

1078
00:41:27,130 --> 00:41:29,230
All of these things are things that you can look at

1079
00:41:29,290 --> 00:41:31,150
and learn from others too.

1080
00:41:31,150 --> 00:41:32,320
There may be one word.

1081
00:41:32,320 --> 00:41:35,480
Somebody says not even related to the same thing that you

1082
00:41:35,480 --> 00:41:38,390
sell, but that inspires you to do something different.

1083
00:41:38,390 --> 00:41:40,520
So this is also a learning exercise,

1084
00:41:40,520 --> 00:41:44,090
as well as supporting and getting the word out with all

1085
00:41:44,090 --> 00:41:47,240
of these fabulous businesses at the end,

1086
00:41:47,240 --> 00:41:48,320
before we sign off,

1087
00:41:48,410 --> 00:41:51,170
I will also let you know how you could join in

1088
00:41:51,170 --> 00:41:53,300
on one of the gift biz bashes,

1089
00:41:53,480 --> 00:41:55,340
if you would like to as well so that you could

1090
00:41:55,340 --> 00:41:57,770
do a showcase for yourself with that.

1091
00:41:57,800 --> 00:42:00,440
Let's go ahead and Anita,

1092
00:42:00,500 --> 00:42:02,420
I'm going to let you kick it off,

1093
00:42:02,720 --> 00:42:06,170
go ahead and unmute yourself and tell us everything.

1094
00:42:06,620 --> 00:42:07,730
Okay. Hi everybody.

1095
00:42:07,970 --> 00:42:09,050
My name's Anita Houseman.

1096
00:42:09,060 --> 00:42:12,260
I'm from the Hershey gifting company and we are a unique

1097
00:42:12,260 --> 00:42:17,000
gifting and promotional company that helps people remember special people,

1098
00:42:17,000 --> 00:42:18,500
moments and life events,

1099
00:42:18,950 --> 00:42:22,640
and especially for small businesses and those who want to stand

1100
00:42:22,640 --> 00:42:24,230
out above the rest.

1101
00:42:24,770 --> 00:42:29,000
Our number one product that we sell is custom printed ribbon,

1102
00:42:29,030 --> 00:42:32,690
personalized by our clients that have either their logo or their

1103
00:42:32,690 --> 00:42:37,790
personal message that helps them brand themselves or make their gifting

1104
00:42:37,820 --> 00:42:41,750
unique. So right now we have rolled out our ribbon on

1105
00:42:41,750 --> 00:42:42,650
demand service.

1106
00:42:42,650 --> 00:42:46,250
We're looking to collaborate with some other people for our clients,

1107
00:42:46,310 --> 00:42:51,080
particularly small businesses that want to provide ribbon for either as

1108
00:42:51,080 --> 00:42:54,320
an add on or as an additional service to help them

1109
00:42:54,320 --> 00:42:58,220
generate additional income or help them to promote themselves or their

1110
00:42:58,220 --> 00:43:03,140
brands. So you can find us@thehersheygiftingcode.com

1111
00:43:03,680 --> 00:43:07,190
on the internet or on any of the social platforms.

1112
00:43:07,250 --> 00:43:11,150
And if you use bash 15 as a code,

1113
00:43:11,600 --> 00:43:13,580
we'll give you 15% off your first order.

1114
00:43:14,150 --> 00:43:15,620
Fabulous. Wonderful.

1115
00:43:15,620 --> 00:43:16,010
Thank you,

1116
00:43:16,010 --> 00:43:17,780
Anita. Sheila.

1117
00:43:18,230 --> 00:43:20,000
So I'm heavily traits for you.

1118
00:43:20,030 --> 00:43:22,790
We were accustomed gifting company located in Nashville,

1119
00:43:22,790 --> 00:43:24,380
Tennessee, actually Smyrna,

1120
00:43:24,380 --> 00:43:27,500
Tennessee, but we consider Nashville as our home.

1121
00:43:27,920 --> 00:43:33,560
We are a custom gifting company that specializes in corporate gifting

1122
00:43:33,560 --> 00:43:35,510
as well as life celebrations,

1123
00:43:35,930 --> 00:43:40,010
any kind of special event that you're having hospitality,

1124
00:43:40,280 --> 00:43:41,510
all of that kind of industry.

1125
00:43:41,840 --> 00:43:45,500
We are known for our original guitar case that we use.

1126
00:43:45,560 --> 00:43:49,250
And right now you can follow us out on Instagram at

1127
00:43:49,280 --> 00:43:50,750
follow the Nashville guitar,

1128
00:43:50,750 --> 00:43:52,490
hashtag follow the Nashville guitar.

1129
00:43:52,490 --> 00:43:54,260
If you want to see some of the fun things that

1130
00:43:54,350 --> 00:43:55,460
our guitar is doing,

1131
00:43:55,880 --> 00:43:56,750
you can use.

1132
00:43:56,750 --> 00:43:59,240
I believe the code I gave it last time.

1133
00:43:59,240 --> 00:44:01,580
I believe it was bashed 10.

1134
00:44:01,790 --> 00:44:02,870
If I'm not mistaken,

1135
00:44:02,900 --> 00:44:06,200
if you ever want to do a gift for us to

1136
00:44:06,200 --> 00:44:07,220
send to someone,

1137
00:44:07,220 --> 00:44:11,180
we do shipping all over the U S and locally deliver

1138
00:44:11,180 --> 00:44:12,170
here in Nashville,

1139
00:44:12,560 --> 00:44:16,160
but we'd love to collaborate with some of you vendors as

1140
00:44:16,160 --> 00:44:18,560
well, because we were going to be opening a storefront in

1141
00:44:18,560 --> 00:44:19,370
our location.

1142
00:44:19,700 --> 00:44:22,850
So if y'all have some fabulous little items that you would

1143
00:44:22,850 --> 00:44:24,110
like to see in our storefront,

1144
00:44:24,110 --> 00:44:25,910
let me know definitely treats for you.

1145
00:44:25,910 --> 00:44:27,650
Dot com is our website.

1146
00:44:28,160 --> 00:44:31,100
And then we're on the social media platforms as heavenly treats

1147
00:44:31,110 --> 00:44:31,440
for you,

1148
00:44:31,440 --> 00:44:35,550
LLC. So if someone is interested in talking with you about

1149
00:44:35,550 --> 00:44:38,370
potentially having their product displayed in your shop,

1150
00:44:38,400 --> 00:44:40,890
they just go to your website and fill out a contact

1151
00:44:40,890 --> 00:44:41,430
you form.

1152
00:44:41,820 --> 00:44:43,620
Yes, that would probably be the easiest.

1153
00:44:43,620 --> 00:44:47,520
And there is our website and our email and contact information

1154
00:44:47,520 --> 00:44:49,290
is at the top of our homepage.

1155
00:44:49,470 --> 00:44:50,340
Okay. All right.

1156
00:44:50,370 --> 00:44:51,600
Perfect. Lily,

1157
00:44:51,600 --> 00:44:52,680
why don't you go next?

1158
00:44:53,370 --> 00:44:58,080
I do crochet jewelry and I'm going to be part of

1159
00:44:58,080 --> 00:44:58,800
a vendor,

1160
00:44:58,860 --> 00:45:01,530
a local vendor event Where you Looking at it.

1161
00:45:01,590 --> 00:45:02,310
I'm in Virginia.

1162
00:45:02,430 --> 00:45:03,450
I'm in Virginia.

1163
00:45:03,930 --> 00:45:07,740
So I'm going to be parts of these local vendor event.

1164
00:45:07,800 --> 00:45:11,340
And I'm going to use that opportunity to get some emails.

1165
00:45:11,460 --> 00:45:13,380
So I'm going to start my email list.

1166
00:45:13,530 --> 00:45:15,600
Yeah. Yes.

1167
00:45:15,900 --> 00:45:19,230
So it is June 11th.

1168
00:45:19,380 --> 00:45:21,540
When everyone is hearing this show,

1169
00:45:21,540 --> 00:45:23,310
when is the show that you're going to be at and

1170
00:45:23,310 --> 00:45:24,480
where is it?

1171
00:45:24,480 --> 00:45:26,070
It is going to be in Ashburn,

1172
00:45:26,550 --> 00:45:27,900
Virginia. Okay.

1173
00:45:28,080 --> 00:45:29,100
What's the name of the show?

1174
00:45:29,490 --> 00:45:30,060
It's not a show.

1175
00:45:30,150 --> 00:45:31,590
It's a friend who is doing,

1176
00:45:31,650 --> 00:45:32,700
she does Bonita,

1177
00:45:32,700 --> 00:45:35,280
Brazil, who is a jewelry thing.

1178
00:45:35,610 --> 00:45:39,090
And she does like more gold and silver.

1179
00:45:39,420 --> 00:45:40,920
Okay. Thanks.

1180
00:45:40,980 --> 00:45:43,500
And I do boho style,

1181
00:45:43,560 --> 00:45:44,550
crochet jewelry,

1182
00:45:45,390 --> 00:45:47,220
and I will love to get,

1183
00:45:47,250 --> 00:45:50,640
if someone here is able and we are in a similar

1184
00:45:50,700 --> 00:45:53,880
market, I would love to collaborate with someone here to get,

1185
00:45:53,880 --> 00:45:56,160
to put my products more out there.

1186
00:45:56,730 --> 00:46:00,270
My Instagram is every little thing.

1187
00:46:00,930 --> 00:46:03,300
So it is there in the next to my name.

1188
00:46:03,630 --> 00:46:08,610
So spell it out because the podcast listeners B E R

1189
00:46:08,700 --> 00:46:15,960
Y L I L E a T L E T H

1190
00:46:15,960 --> 00:46:17,160
I N G.

1191
00:46:17,460 --> 00:46:18,540
Cell it along.

1192
00:46:18,930 --> 00:46:20,260
Yes. Littlest spelled different.

1193
00:46:20,260 --> 00:46:21,870
So it's every little thing,

1194
00:46:21,870 --> 00:46:27,030
but little is spelled L I L E a T L

1195
00:46:27,240 --> 00:46:28,470
E. Yes.

1196
00:46:30,390 --> 00:46:33,420
Thank you so much glory.

1197
00:46:35,190 --> 00:46:36,870
Tell us all about you.

1198
00:46:37,260 --> 00:46:38,280
Hello everyone.

1199
00:46:38,280 --> 00:46:41,670
I'm Gloria King with Kings gift baskets.

1200
00:46:41,670 --> 00:46:44,430
And we're located in the Myrtle beach area.

1201
00:46:44,430 --> 00:46:48,570
We have sort of a storefront where we're open Monday through

1202
00:46:48,600 --> 00:46:50,400
Friday from 10 to two.

1203
00:46:50,430 --> 00:46:54,210
So a perfect pop operation would be anyone that wants some

1204
00:46:54,210 --> 00:46:55,650
of their items in our location.

1205
00:46:55,650 --> 00:46:56,910
In Myrtle beach area.

1206
00:46:57,300 --> 00:47:00,360
We're really focusing on local product,

1207
00:47:00,900 --> 00:47:03,270
but we will do any other product,

1208
00:47:03,270 --> 00:47:07,500
but our focus is on local product that's made in South

1209
00:47:07,710 --> 00:47:10,950
Carolina. So if you have any South Carolina products that you

1210
00:47:10,950 --> 00:47:12,750
would like to see in our store,

1211
00:47:12,750 --> 00:47:15,780
we will love to hear from you and you can contact

1212
00:47:15,870 --> 00:47:18,000
us. I can skip past is that common,

1213
00:47:18,000 --> 00:47:19,950
then just fill out a contact you letter.

1214
00:47:20,670 --> 00:47:22,230
Perfect. Perfect.

1215
00:47:22,620 --> 00:47:23,700
Thank you Gloria.

1216
00:47:24,020 --> 00:47:24,570
Thank you,

1217
00:47:24,900 --> 00:47:27,870
Amy. You got beautiful scenery going by,

1218
00:47:27,870 --> 00:47:29,980
but tell us about you while you're diving.

1219
00:47:30,850 --> 00:47:32,350
Lake Santi is gorgeous.

1220
00:47:32,770 --> 00:47:34,660
So I'm Amy Hughes.

1221
00:47:34,660 --> 00:47:36,550
I own marshmallow MBA.

1222
00:47:36,550 --> 00:47:39,160
We are in the business of marshmallows.

1223
00:47:39,160 --> 00:47:44,140
We handcraft gourmet marshmallows in over 150 flavors for retail and

1224
00:47:44,140 --> 00:47:46,330
wholesale clients around the country.

1225
00:47:46,330 --> 00:47:49,510
We are always looking to partner with gift basket companies.

1226
00:47:49,840 --> 00:47:52,060
Lily, you're actually a neighbor of mine.

1227
00:47:52,060 --> 00:47:53,680
I live in Arlington Virginia.

1228
00:47:53,680 --> 00:47:55,060
So if you want to contact me,

1229
00:47:55,060 --> 00:47:57,370
I'd love to chat and Gloria,

1230
00:47:57,580 --> 00:48:01,540
I can put marshmallows made with South Carolina honey in your

1231
00:48:01,570 --> 00:48:02,620
store, if you want.

1232
00:48:02,620 --> 00:48:07,060
So you can find me at www dot marshmallow,

1233
00:48:07,330 --> 00:48:11,860
mba.com. And we are at marshmallow MBA across all social media.

1234
00:48:11,860 --> 00:48:15,670
And we are partnered with the Hershey gifting company for all

1235
00:48:15,700 --> 00:48:18,070
of our custom ribbon products.

1236
00:48:18,730 --> 00:48:21,550
Beautiful collaboration.

1237
00:48:23,530 --> 00:48:25,150
Okay, Annika,

1238
00:48:25,690 --> 00:48:26,950
why don't you go next?

1239
00:48:27,400 --> 00:48:29,050
Okay. I'm Anika.

1240
00:48:29,080 --> 00:48:32,440
And I'm a nurse and an herbalist in Vermont and my

1241
00:48:32,440 --> 00:48:34,810
business is primal botanical CBD.

1242
00:48:35,170 --> 00:48:39,610
I make CBD products all made using certified organic hemp flour

1243
00:48:39,640 --> 00:48:41,200
grown just up the road from me.

1244
00:48:41,590 --> 00:48:43,300
I'm currently making CBD oils,

1245
00:48:43,300 --> 00:48:44,140
CBD rubs,

1246
00:48:44,140 --> 00:48:45,010
body butters,

1247
00:48:45,160 --> 00:48:46,150
bath salts,

1248
00:48:46,240 --> 00:48:47,710
and CBD toffees.

1249
00:48:48,420 --> 00:48:49,120
I'll Fees,

1250
00:48:49,780 --> 00:48:50,530
Not gummies.

1251
00:48:50,530 --> 00:48:51,780
I'm not a big fan of gummies.

1252
00:48:51,780 --> 00:48:53,980
So I decided to make CBD toffees instead,

1253
00:48:53,980 --> 00:48:55,660
which I got to say are delicious.

1254
00:48:56,650 --> 00:48:57,430
That sounds good.

1255
00:48:58,090 --> 00:48:59,500
I'm having a special promotion,

1256
00:48:59,500 --> 00:49:01,360
just for a gift biz listeners.

1257
00:49:01,990 --> 00:49:07,060
Oh, you can use the coupon code gift 15 through June

1258
00:49:07,060 --> 00:49:11,200
15th for 15% off your entire order.

1259
00:49:11,200 --> 00:49:14,740
And you can find me@primalbotanical.com,

1260
00:49:15,130 --> 00:49:17,530
primal botanical with no S on the end.

1261
00:49:17,980 --> 00:49:20,680
And I'm also a primal botanical on Instagram,

1262
00:49:20,680 --> 00:49:21,280
on Facebook.

1263
00:49:21,760 --> 00:49:25,090
Wonderful. And I recruited you to come in because you put

1264
00:49:25,090 --> 00:49:28,840
a post up in is breeze within the last couple of

1265
00:49:28,840 --> 00:49:30,820
days and I saw your product and I'm like,

1266
00:49:30,940 --> 00:49:31,450
oh my gosh,

1267
00:49:31,450 --> 00:49:34,630
you have to come on a showcase and you were willing

1268
00:49:34,630 --> 00:49:35,110
to do it.

1269
00:49:35,110 --> 00:49:36,520
So yay to that.

1270
00:49:37,240 --> 00:49:38,320
Thank you for inviting me.

1271
00:49:38,380 --> 00:49:39,250
Of Course.

1272
00:49:39,250 --> 00:49:41,110
Wonderful. Okay,

1273
00:49:41,200 --> 00:49:42,910
Kim, why don't you go next?

1274
00:49:43,270 --> 00:49:44,740
Sure. I'm Kim Terrell.

1275
00:49:44,770 --> 00:49:48,940
I have a brick and mortar bake shop in central Connecticut,

1276
00:49:48,970 --> 00:49:50,110
Middlefield, Connecticut,

1277
00:49:50,560 --> 00:49:54,760
and we specialize in freshly baked cakes,

1278
00:49:54,790 --> 00:49:55,960
cookies cupcakes.

1279
00:49:55,960 --> 00:49:57,640
For all occasions.

1280
00:49:58,090 --> 00:49:59,830
When this podcast goes live,

1281
00:49:59,890 --> 00:50:05,080
you'll be focused on graduation from colleges and high schools locally,

1282
00:50:05,140 --> 00:50:06,130
all over the state.

1283
00:50:06,490 --> 00:50:09,130
And I can be found on Instagram at Cannes cottage,

1284
00:50:09,130 --> 00:50:11,710
confections.com. Wonderful.

1285
00:50:11,860 --> 00:50:14,500
Are you going to talk about anything else today or is

1286
00:50:14,500 --> 00:50:15,010
that it?

1287
00:50:15,730 --> 00:50:16,420
So right now,

1288
00:50:16,420 --> 00:50:16,900
that's it.

1289
00:50:17,470 --> 00:50:18,400
Okay. All right.

1290
00:50:18,550 --> 00:50:19,630
So stay tuned,

1291
00:50:19,630 --> 00:50:21,850
Kim. That means you got to sign up for another one

1292
00:50:21,850 --> 00:50:24,010
to give your announcements in the future.

1293
00:50:24,280 --> 00:50:24,840
Yes. Okay.

1294
00:50:25,500 --> 00:50:27,350
Graduation. Okay.

1295
00:50:27,350 --> 00:50:29,360
So we got suspense going on with Kim.

1296
00:50:29,480 --> 00:50:32,450
She has something in the works to talk about down the

1297
00:50:32,450 --> 00:50:34,250
road. Always,

1298
00:50:34,290 --> 00:50:36,020
always. Okay.

1299
00:50:36,380 --> 00:50:37,760
Joyce, why don't you take us home?

1300
00:50:38,240 --> 00:50:42,200
I am Joyce areola voices basket located in the beautiful sunshine

1301
00:50:42,200 --> 00:50:43,430
state of Florida.

1302
00:50:44,060 --> 00:50:46,670
My company is a corporate gift and personal gifting company.

1303
00:50:46,970 --> 00:50:47,690
Right now.

1304
00:50:47,690 --> 00:50:51,980
I am working on researching the find something that I can

1305
00:50:51,980 --> 00:50:55,490
have locally here that represents Florida.

1306
00:50:55,910 --> 00:50:57,950
So it came to mind that I'm searching.

1307
00:50:57,950 --> 00:51:00,380
I'm looking for pink flamingos,

1308
00:51:00,440 --> 00:51:02,450
whether they be cookies chakras,

1309
00:51:02,750 --> 00:51:05,990
I'm going to have a box created with the pink flamingos

1310
00:51:05,990 --> 00:51:08,210
that says welcome to south Florida.

1311
00:51:08,210 --> 00:51:12,410
So I'm looking for anything that's pink flamingos for bingo related

1312
00:51:12,680 --> 00:51:16,070
to create the Judas special box just for my area.

1313
00:51:16,070 --> 00:51:18,140
So if you girls up anything,

1314
00:51:18,170 --> 00:51:18,770
you know,

1315
00:51:19,220 --> 00:51:19,520
I don't,

1316
00:51:19,520 --> 00:51:20,980
Kim got me covered with the cookies.

1317
00:51:21,030 --> 00:51:22,670
You can do me a pink for me with that,

1318
00:51:23,000 --> 00:51:25,160
but I'm looking for,

1319
00:51:25,160 --> 00:51:27,890
I met a girl last month at the convention.

1320
00:51:27,890 --> 00:51:29,690
She does a chocolate shot here locally,

1321
00:51:29,690 --> 00:51:30,380
here to me,

1322
00:51:30,830 --> 00:51:32,000
maybe about three hours away.

1323
00:51:32,030 --> 00:51:35,330
And so I told her I would love to have pick

1324
00:51:35,690 --> 00:51:37,220
chocolate flamingos,

1325
00:51:37,670 --> 00:51:40,010
But anything Flamingo related.

1326
00:51:40,010 --> 00:51:42,290
So anybody who's listening today,

1327
00:51:42,590 --> 00:51:43,850
Anything for me or related?

1328
00:51:43,850 --> 00:51:45,500
Well, it doesn't always have to be food.

1329
00:51:45,500 --> 00:51:47,930
It can be anything that's from bingo related.

1330
00:51:48,200 --> 00:51:50,990
I want to put something together to create a box that

1331
00:51:50,990 --> 00:51:54,440
says something who were familiar with the that's our pastime never

1332
00:51:54,440 --> 00:51:55,160
for me goes Yet,

1333
00:51:55,520 --> 00:51:57,200
except probably not a real Flamingo.

1334
00:51:57,830 --> 00:51:58,340
Yeah. Yeah.

1335
00:51:58,730 --> 00:51:59,630
Yeah. Okay.

1336
00:51:59,630 --> 00:52:01,370
And where would people get in touch with you?

1337
00:52:01,610 --> 00:52:05,210
They get in touch with me and Joyce's baskets that time.

1338
00:52:05,210 --> 00:52:06,890
They can go to the bottom,

1339
00:52:06,890 --> 00:52:08,990
click the link and leave me a little message.

1340
00:52:08,990 --> 00:52:11,000
And I'll get you back up like ASAP.

1341
00:52:11,360 --> 00:52:12,440
Yeah, you are good.

1342
00:52:12,440 --> 00:52:13,640
You are a followup girl,

1343
00:52:13,640 --> 00:52:14,090
for sure.

1344
00:52:14,090 --> 00:52:14,390
I know.

1345
00:52:14,390 --> 00:52:15,050
You'll do that.

1346
00:52:16,400 --> 00:52:16,670
All right.

1347
00:52:16,670 --> 00:52:18,080
Wonderful. I didn't miss anybody,

1348
00:52:18,110 --> 00:52:19,430
right? I don't think so.

1349
00:52:19,610 --> 00:52:21,650
I have my little checkoff sheet to make sure that that

1350
00:52:21,650 --> 00:52:22,460
doesn't happen.

1351
00:52:23,090 --> 00:52:26,510
If you're listening and are super jealous,

1352
00:52:26,510 --> 00:52:29,840
because you would love to be on one of these showcases

1353
00:52:30,200 --> 00:52:32,750
and be able to get your name out to everybody.

1354
00:52:32,750 --> 00:52:36,710
You can see there's camaraderie within the group who comes into

1355
00:52:36,710 --> 00:52:37,700
these parties.

1356
00:52:37,700 --> 00:52:40,760
And we do this live just as you're listening right now,

1357
00:52:40,760 --> 00:52:43,670
you get exposure to all the listeners of the podcast.

1358
00:52:44,060 --> 00:52:47,600
So if you're interested in coming onto one of the next

1359
00:52:47,660 --> 00:52:50,810
bashes, you'll go to this following link,

1360
00:52:51,200 --> 00:52:52,160
gift biz,

1361
00:52:52,190 --> 00:52:56,270
unwrapped.com forward slash bash.

1362
00:52:56,570 --> 00:52:57,530
Now here's the thing.

1363
00:52:57,890 --> 00:53:00,770
I only have a certain number of spots for each of

1364
00:53:00,770 --> 00:53:01,490
these bashes,

1365
00:53:01,490 --> 00:53:03,020
because as you can tell,

1366
00:53:03,080 --> 00:53:05,300
if we had a lot more people here,

1367
00:53:05,690 --> 00:53:07,250
we'd never get off this podcast.

1368
00:53:07,940 --> 00:53:10,550
So I do have to limit the seats that are available.

1369
00:53:10,550 --> 00:53:11,750
So if you're interested,

1370
00:53:11,750 --> 00:53:14,330
make sure to go and sign up now so that you

1371
00:53:14,330 --> 00:53:15,440
can get yourself a spot.

1372
00:53:15,500 --> 00:53:17,600
I have two dates available in June.

1373
00:53:17,930 --> 00:53:20,540
I haven't put up the July dates yet,

1374
00:53:20,600 --> 00:53:23,510
but when this airs I'll probably have some July dates up

1375
00:53:23,510 --> 00:53:25,130
too. So sign up for one,

1376
00:53:25,230 --> 00:53:26,490
sign up for more.

1377
00:53:26,670 --> 00:53:28,110
They're at all different times of the day.

1378
00:53:28,110 --> 00:53:31,590
Cause I'm trying to accommodate all different people with all different

1379
00:53:31,590 --> 00:53:33,300
schedules with that.

1380
00:53:33,300 --> 00:53:33,960
I'm going to say,

1381
00:53:33,960 --> 00:53:35,370
thank you to everybody.

1382
00:53:35,370 --> 00:53:36,810
Who's listening to the show.

1383
00:53:36,870 --> 00:53:38,730
I'm thrilled that you're here.

1384
00:53:38,760 --> 00:53:40,890
I hope that I have achieved my goal,

1385
00:53:40,890 --> 00:53:45,690
which is to get you rethinking or jump-started in this whole

1386
00:53:45,690 --> 00:53:47,820
topic of email marketing.

1387
00:53:48,240 --> 00:53:51,870
And we've had a great variety of showcases here.

1388
00:53:51,870 --> 00:53:54,420
So you didn't catch it while it was going.

1389
00:53:54,420 --> 00:53:54,900
Go back,

1390
00:53:54,930 --> 00:53:55,830
listen again,

1391
00:53:55,920 --> 00:53:57,060
catch some links,

1392
00:53:57,330 --> 00:53:58,650
check out people's sites,

1393
00:53:58,740 --> 00:54:03,240
make contact with people and let's collaborate with each other because

1394
00:54:03,240 --> 00:54:04,830
we can all lift each other up.

1395
00:54:05,220 --> 00:54:06,390
Those of you who are here live,

1396
00:54:06,390 --> 00:54:07,110
hold tight.

1397
00:54:07,110 --> 00:54:08,400
When I'm done recording,

1398
00:54:08,400 --> 00:54:10,500
we can talk for a second afterwards.

1399
00:54:10,980 --> 00:54:12,060
And as I said,

1400
00:54:12,060 --> 00:54:15,900
thank you so much for joining us in this fourth bash

1401
00:54:16,080 --> 00:54:16,860
bye for now,

1402
00:54:20,640 --> 00:54:23,220
Before you move on to your next activity today,

1403
00:54:23,550 --> 00:54:25,620
make sure to get your name on the list for at

1404
00:54:25,620 --> 00:54:27,930
least one gift biz bash.

1405
00:54:28,560 --> 00:54:31,650
You can see the dates and times for upcoming sessions and

1406
00:54:31,650 --> 00:54:33,870
get signed up over at gift biz,

1407
00:54:33,870 --> 00:54:36,960
unwrapped.com forward slash bash.

1408
00:54:37,620 --> 00:54:40,290
And if you're enjoying the podcast and would like to show

1409
00:54:40,290 --> 00:54:43,800
support a rating and review would be wonderful.

1410
00:54:44,310 --> 00:54:46,560
It helps spread the word about the show too.

1411
00:54:46,740 --> 00:54:48,810
So it's a great way to pay it forward.

1412
00:54:49,350 --> 00:54:52,950
There's also another way to get something tangible in exchange for

1413
00:54:52,950 --> 00:54:53,760
your support.

1414
00:54:54,360 --> 00:54:58,500
Visit my merch shop for a wide variety of inspirational items

1415
00:54:58,500 --> 00:54:59,490
like mugs,

1416
00:54:59,550 --> 00:55:01,200
journals, water bottles,

1417
00:55:01,200 --> 00:55:05,700
and more featuring logos images and quotes to inspire you throughout

1418
00:55:05,700 --> 00:55:08,070
your day makes a great gift to,

1419
00:55:08,580 --> 00:55:11,760
and we've just added some new products for the season,

1420
00:55:12,330 --> 00:55:14,310
which is my favorite design right now.

1421
00:55:14,820 --> 00:55:18,630
It's a toss up with that gorgeous lemonade image and a

1422
00:55:18,630 --> 00:55:23,940
quote about refreshing and the beautiful butterfly design.

1423
00:55:24,630 --> 00:55:29,880
What yours turnaround is quick and the quality is top notch,

1424
00:55:30,270 --> 00:55:31,920
nothing but the best for you.

1425
00:55:32,700 --> 00:55:35,130
Take a look at all the options at gift biz,

1426
00:55:35,130 --> 00:55:38,250
unwrapped.com forward slash shop.

1427
00:55:38,550 --> 00:55:42,540
All proceeds from these purchases helps me offset the costs of

1428
00:55:42,540 --> 00:55:46,260
producing this podcast and now be safe and well.

1429
00:55:46,530 --> 00:55:47,460
And I'll see you again.

1430
00:55:47,460 --> 00:55:50,730
Next time on the gift biz unwrapped podcast.

1431
00:55:52,860 --> 00:55:55,530
I want to make sure you're familiar with my free Facebook

1432
00:55:55,530 --> 00:55:58,050
group called gift is breeze.

1433
00:55:58,410 --> 00:56:02,250
It's a place where we all gather and our community to

1434
00:56:02,250 --> 00:56:03,480
support each other.

1435
00:56:03,910 --> 00:56:06,060
Got a really fun post in there.

1436
00:56:06,060 --> 00:56:07,440
That's my favorite of the week.

1437
00:56:07,440 --> 00:56:10,320
I have to say where I invite all of you to

1438
00:56:10,320 --> 00:56:13,440
share what you're doing to show pictures of your product,

1439
00:56:13,590 --> 00:56:16,860
to show what you're working on for the week to get

1440
00:56:16,860 --> 00:56:19,800
reaction from other people and just for fun,

1441
00:56:19,800 --> 00:56:23,410
because we all get to see the wonderful products that everybody

1442
00:56:23,410 --> 00:56:27,940
in the community is making my favorite post every single week,

1443
00:56:27,970 --> 00:56:29,350
without doubt.

1444
00:56:30,040 --> 00:56:31,120
Wait, what,

1445
00:56:32,020 --> 00:56:33,640
aren't you part of the group already,

1446
00:56:34,300 --> 00:56:37,690
if not make sure to jump over to Facebook and search

1447
00:56:37,690 --> 00:56:41,170
for the group gift biz breeze don't delay.

1448
00:56:41,650 --> 00:56:44,830
Come join us in gift biz breeze today.