Anya Cheng:

This is Anya from here in Silicon Valley. I'm

Anya Cheng:

running AI companies, and so excited to share more. And

Anya Cheng:

before that, I led the E commerce team for Meta, eBay and

Anya Cheng:

Target.

Stephanie Maas:

Wow, I wish you had an impressive background.

Anya Cheng:

haha, just a lot of big tech companies. Facebook

Anya Cheng:

shopping, was head of product for eBay's new business in the

Anya Cheng:

US and new market in Latin America, Africa, Asia, helped

Anya Cheng:

McDonald's to build a full delivery business when Uber eat

Anya Cheng:

just started, and helped Target to move its tech office here in

Anya Cheng:

Silicon Valley. But my personal entrepreneurship journey just

Anya Cheng:

started less than three years ago in the AI spaces.

Stephanie Maas:

Absolutely. Well, I want to start with, if

Stephanie Maas:

you don't mind, let's go back just a smidge, because you do

Stephanie Maas:

have an interesting background. Just walk us through where did

Stephanie Maas:

this love for tech, all things e, if you will, related. Where

Stephanie Maas:

did that begin for you?

Anya Cheng:

Yeah, so maybe I share a little bit. I came to

Anya Cheng:

the US in 2007 went to Northwestern University for my

Anya Cheng:

master degree in marketing. When I graduated, it happened to be

Anya Cheng:

right after Lehman brothers, went bankrupt. So there was no

Anya Cheng:

job anywhere. I remembered I was waiting outside of other

Anya Cheng:

departments building to, as soon as the interviewer came out of

Anya Cheng:

building, I was, hey, this is my resume. I am not even student of

Anya Cheng:

these departments, but people say that, you know, Anya, this

Anya Cheng:

is dumb, job searching is about networking, you shouldn't be

Anya Cheng:

cold calling or ambush people. So I realized that I don't have

Anya Cheng:

much connection. But that's not true. I do know professors, no?

Anya Cheng:

I was a student, right? So I knock on the door of every

Anya Cheng:

departments professor, I say, I'm a student here. This is my

Anya Cheng:

resume. Please connect me to someone on LinkedIn who I

Anya Cheng:

already researched. This guy talked to you on LinkedIn, so I

Anya Cheng:

want to talk to him or her. And then one day there was a

Anya Cheng:

professor say, I don't know you, I cannot connect you to anybody,

Anya Cheng:

but tomorrow, I have a panel, and you are welcome to come as

Anya Cheng:

students and to listen to the panel. By the way, we need more

Anya Cheng:

students. Can you bring 10 more people? And so I went. I my

Anya Cheng:

English was so bad I didn't understand anything in the in

Anya Cheng:

the speech. But after that, I went out and talked to the

Anya Cheng:

speaker. Hi, I'm Anya great job. Really good on the speech. I

Anya Cheng:

have no clue what she was talking about, and this is my

Anya Cheng:

resume. Can I talk to someone in your company running department

Anya Cheng:

on digital? And she said, Yes. So I went on job interview. I

Anya Cheng:

thought it was perfect, everything they were looking

Anya Cheng:

for. A few weeks went by. Nobody contact me. I follow up with a

Anya Cheng:

recruiter. The recruiter pick up phone. Asked me, please do not

Anya Cheng:

call me anymore, because I was layed off. So the recruiter was

Anya Cheng:

layed off from the company. So I said, Okay, you have nothing to

Anya Cheng:

do? Do you want to come out for coffee? She said, Okay, why not?

Anya Cheng:

So we had a coffee. She told me a lot going on about the

Anya Cheng:

company, who is a decision maker, what's the challenge of

Anya Cheng:

the company? And she also gave me an idea. Anya, Chicago is the

Anya Cheng:

third largest city in the US. Do you want to go to New York? And

Anya Cheng:

LA, they are bigger city there for probably more jobs. So I

Anya Cheng:

went and I printed out 2,000 alumni from Northwestern

Anya Cheng:

University. I started cold calling each of them. I said,

Anya Cheng:

I'm coming to New York. I'm a student. Can I meet you for

Anya Cheng:

coffee. And with that, I met with a lot of people, but

Anya Cheng:

everyone say that I am not hiring. So I call a company in

Anya Cheng:

Taiwan, a magazine. I say, Hey, do you want to cover these

Anya Cheng:

amazing conferences for stories in New York? They say, yes. I

Anya Cheng:

say, I can be a reporter for free. And I call the conference

Anya Cheng:

say, Hey, I'm a reporter from Taiwan. Can you give me a press

Anya Cheng:

ticket? And I got into a conference, and end up I met

Anya Cheng:

with a lot of people, so I called the companies, the

Anya Cheng:

magazine company CEO again, I said, I learned a lot from your

Anya Cheng:

competitor, and do you want to know what they are working on?

Anya Cheng:

She said, Yes. Before I go, I put together a business plan,

Anya Cheng:

because I remember I met with a recruiter who was layed off. So

Anya Cheng:

I went on interview there. You need someone who knows a little

Anya Cheng:

bit marketing, a little bit digital, ideally, not very

Anya Cheng:

expensive, just out of college? And I know someone: me! So she

Anya Cheng:

asked me, Do you want to be a contractor? Anyway, that's how I

Anya Cheng:

got my first job.

Stephanie Maas:

Absolutely, incredible. What an incredible

Stephanie Maas:

story. And I've just got to go back and pick out a couple of

Stephanie Maas:

nuggets of things that I think really speak to your creativity,

Stephanie Maas:

your insatiable work efforts and desire for the outcome. I mean,

Stephanie Maas:

you're a masters student at Northwestern, that should be

Stephanie Maas:

enough to get you a job, but to your point where, you know, we

Stephanie Maas:

just launched the financial crisis of '07, '08, '09, you

Stephanie Maas:

take your time. You went face to face asking for researched

Stephanie Maas:

LinkedIn connection introductions. Do you know that

Stephanie Maas:

has got to put you in the like 0.01% of the population that

Stephanie Maas:

uses LinkedIn?

Anya Cheng:

In fact, what I found most effective during the

Anya Cheng:

search was actually one time I was rejected again. I walk out

Anya Cheng:

the building. I was in a newsstand, so I saw there were

Anya Cheng:

newspapers. And on the newspaper, what do you say? It

Anya Cheng:

say publisher name, so and so, if you want advertise, call this

Anya Cheng:

number. So I bought all the newspaper, and then I start

Anya Cheng:

calling each of them. And somehow, for some reason, I was

Anya Cheng:

able to actually get on and talk to New York Times, CEO senior

Anya Cheng:

and VP and SVP, of like ESPN, all of those companies.

Stephanie Maas:

That is incredible. Talk about

Stephanie Maas:

determination. Holy Hannah. So then, did I hear you say you

Stephanie Maas:

printed out a list of 2,000 alumni and started calling them

Stephanie Maas:

all?

Anya Cheng:

Yeah. And then my English was so bad I didn't know

Anya Cheng:

even how to talk to them. So I went to a senior care center

Anya Cheng:

near campus, and I practiced my interview with those seniors,

Anya Cheng:

because you can... no one will judge your English. You spend

Anya Cheng:

time with them. So that's how I did my interview practice. My 93

Anya Cheng:

years old. Her name is Connie. She's from Japan, and I still

Anya Cheng:

remember she will put the soy sauce into the oatmeal because

Anya Cheng:

she said that's how she eat breakfast back in Japan.

Stephanie Maas:

So okay, so if you learn nothing else, if you

Stephanie Maas:

want to, you know, be like a true Japanese oatmeal eater,

Stephanie Maas:

you're going to want to put soy sauce in that. Got it, check.

Stephanie Maas:

So your first job is with this magazine. Take me on your

Stephanie Maas:

journey from there.

Anya Cheng:

Yeah, so I was there for a few years, and I was

Anya Cheng:

mostly focused on digital part of a business. At that time, I

Anya Cheng:

didn't know what that means, like product manager. Then I

Anya Cheng:

joined Sears, and Sears was looking for someone who helped

Anya Cheng:

on deciding where to buy on digitally. So with my magazine

Anya Cheng:

background, they feel like, Oh, great. Then you have the media

Anya Cheng:

side the background. Now you can be the buyer side the background

Anya Cheng:

to see, help us to evaluate where you would you buy media.

Anya Cheng:

And while I was doing that quickly, we discovered the most

Anya Cheng:

effective way of buying media is using data. And after I doing

Anya Cheng:

that for a few, for a year or two, they say, Hey, Anya, when

Anya Cheng:

they come to my website, the homepage. It doesn't make sense.

Anya Cheng:

Would you like to come and help us to personalize our homepage

Anya Cheng:

and websites? And that's how I started my career in product

Anya Cheng:

management. And from there, Target hired me. I remember that

Anya Cheng:

they they asked me if I want to move to Minnesota. I didn't want

Anya Cheng:

to, but I say...

Stephanie Maas:

No, actually, I have no desire to go to

Stephanie Maas:

Minnesota. Thank you. Yeah.

Anya Cheng:

Yeah, thank you. But, yes, my career goal at the

Anya Cheng:

time was coming to Silicon Valley. So I was looking for a

Anya Cheng:

job in Silicon Valley, but Target came to me and they say,

Anya Cheng:

Hey, Target is cooler than Sears and Kmart, so you should come

Anya Cheng:

join Target. So I accept the offer. I went to Minnesota. They

Anya Cheng:

call me. Anya, I remember you say you don't want to come to

Anya Cheng:

Minnesota. I said, Yes, yes, yes. They say, You know your

Anya Cheng:

managers role was opening. But now I found a guy, but the guy

Anya Cheng:

should be based in San Francisco, and he doesn't want

Anya Cheng:

to move to Minnesota. But now, since you have a manager there,

Anya Cheng:

you can actually work there. And that's how I actually moved to

Anya Cheng:

the Bay Area, by saying yes to something that wasn't relevant

Anya Cheng:

to the Bay Area yet at all. And from there, I help Target to

Anya Cheng:

build their tech office here in the Bay Area. McDonalds come to

Anya Cheng:

me, they say, it's amazing. You launch your tech office here in

Anya Cheng:

for Target, you launch your apps. You won 11 a word Best App

Anya Cheng:

of the Year by Apple. Can you do the same for our E commerce

Anya Cheng:

team? We want to launch something for food delivery

Anya Cheng:

globally, and you will be able to do similar things and help us

Anya Cheng:

launch office here. And that's what I did. And then eBay came

Anya Cheng:

to me. So I joined Ebay. I helped them to focus on product

Anya Cheng:

for Africa. And then eventually the Meta came to me. They say,

Anya Cheng:

Hey, you have experience in Africa. Do you want to go to

Anya Cheng:

places in Africa that does not have internet? So, Nigeria,

Anya Cheng:

Kenya, Tanzania, Uganda? That was my job. When I joined Meta,

Anya Cheng:

helped bring internet to country does not have internet. But then

Anya Cheng:

during that time, I realized that social commerce is big

Anya Cheng:

game, live streaming and Tiktok shopping, and everyone is

Anya Cheng:

talking about social commerce, shopping on social media. And I

Anya Cheng:

realized that I did have a lot of E commerce experience from

Anya Cheng:

eBay and McDonalds and Target. So they're like, Hey, why don't

Anya Cheng:

you come and help just to build Facebook shopping. And that was

Anya Cheng:

how I ended up my last job in big corporate was Facebook

Anya Cheng:

shopping.

Stephanie Maas:

Okay, so just for some of our listeners, can

Stephanie Maas:

you just share with us what were some of the ways that you

Stephanie Maas:

overcame the challenges of being female, of being Taiwanese, the

Stephanie Maas:

language barrier, the stereotype barrier, the prejudices that we

Stephanie Maas:

just know are out there, intentional or unintentional,

Stephanie Maas:

other than just incredible determination and work, how were

Stephanie Maas:

some of the ways you were able to come overcome some of those

Stephanie Maas:

challenges?

Anya Cheng:

I actually feel a little bit less of that before I

Anya Cheng:

became a startup founder, but it's actually a lot more. You

Anya Cheng:

can tell a lot more after becoming startup founder. In

Anya Cheng:

the startup world today, in the US, there are 30% of us

Anya Cheng:

businesses were founded by female. Where female, at least

Anya Cheng:

one of the founding members female. In the US, 15% and in

Anya Cheng:

the Bay Area, for tech companies, 30%. However, for VC

Anya Cheng:

backed company, for VC money, only 1.8% goes to female founded

Anya Cheng:

company, 1.8% it's actually down from two years ago, 2.1%. I

Anya Cheng:

remember a month ago, I went on a startup competition, and one

Anya Cheng:

of the finalists, she was actually really nice and she got

Anya Cheng:

her hair up. So she was on the stage with 1000s of people, and

Anya Cheng:

then I said, Wow, nice dress, nice hair. And I also love your

Anya Cheng:

accessories. This is an amazing ring, like giant diamond ring.

Anya Cheng:

And she was like, you know, I'm not married, and I wear this

Anya Cheng:

because research shows women who are married, people trust them

Anya Cheng:

more because someone trusts them. That's why I wear the ring

Anya Cheng:

going on competition. I was totally in shock. And she is

Anya Cheng:

white woman who has 15 years of career, very, very successful,

Anya Cheng:

even she will have to put on the ring for the competition. So at

Anya Cheng:

the beginning, I felt pretty disappointed. And then one day,

Anya Cheng:

I thought of, you know, what, if people the world only give me

Anya Cheng:

opportunity because I'm a minority, if only minority will

Anya Cheng:

give me an opportunity, then I go or go find minority

Anya Cheng:

investors. So I start talking to people who are Nigerians and

Anya Cheng:

Kenyans and Italians and Spanish and from Mexico and from

Anya Cheng:

different part of the world, and Paris and Singapore and Taiwans

Anya Cheng:

and Japan. If I can combine every minority investors to be

Anya Cheng:

my investor, I have more than enough. I am majority, right?

Anya Cheng:

But throughout my career, in corporate, there are some tips

Anya Cheng:

to share to people. For example, people tend to assign

Anya Cheng:

miscellaneous work to woman, and the best way is not actually

Anya Cheng:

saying no, because people hate you, like you're like, hey,

Anya Cheng:

Anya, can you order lunch for us tomorrow? Can you host the

Anya Cheng:

holiday party for the office? It's kind of hard to say no, but

Anya Cheng:

what you can do is you say yes, but then you start putting

Anya Cheng:

together a rotation plan, yes, yes. I will help. But then,

Anya Cheng:

okay, week one is this person, okay, you will do this. Week two

Anya Cheng:

is this person will do this. Week three, you're organizing,

Anya Cheng:

but you don't do it yourself. You're organizing. So you plan

Anya Cheng:

as project management, or, for example, people hate woman to

Anya Cheng:

promote themselves, so always amplify each other. And this

Anya Cheng:

when you are in the meetings and you say, okay, great, just

Anya Cheng:

Stephanie, I really agree, and I want to echo Stephanie's point

Anya Cheng:

of view. You help her, she will help you. And then amplify

Anya Cheng:

people don't want to hear you promote yourself, but they will

Anya Cheng:

listen to you when you promote others. And also, for example,

Anya Cheng:

you can at a certain event that you know they are very few

Anya Cheng:

women, and you can organizing it in a way that they will stay.

Anya Cheng:

For example, you know that this is the tech competition that

Anya Cheng:

usually less women participate. But then before that, you have a

Anya Cheng:

company all hands, and in the end, you say, Okay, we have this

Anya Cheng:

tech event right after. I encourage everybody to stay so

Anya Cheng:

create an environment that's easy for women or minority to be

Anya Cheng:

able to participate. And also, you know, guys, they actually

Anya Cheng:

hang out with co workers on weekend, while women tend to

Anya Cheng:

hang out with people who are nothing to do with their work on

Anya Cheng:

weekends, you know the loose ties will help. So next week,

Anya Cheng:

find someone who you are not very familiar with. Ask them for

Anya Cheng:

lunch. Just a simple step, the loose tie will be able to give

Anya Cheng:

you insights and secrets in the office or industry that can help

Anya Cheng:

you. So invite someone who you are not very familiar with next

Anya Cheng:

week for lunch.

Stephanie Maas:

Very tactical, super practical. So now let's

Stephanie Maas:

talk about where you're at today, owning your own business,

Stephanie Maas:

working with AI, share with us a little bit about that journey.

Anya Cheng:

Yeah, I'm now running an AI company called

Anya Cheng:

Taelor, and it's a company we use AI to pick clothes for men.

Anya Cheng:

I actually constantly feel a little bit impostor syndrome. I

Anya Cheng:

was the only few female leader in tech that didn't come from

Anya Cheng:

engineering background, but lead large technology teams. So I

Anya Cheng:

want to look great, and I try some subscription boxes, but you

Anya Cheng:

have to buy and I didn't want to own that much stuff. And I don't

Anya Cheng:

have fashion sense. I don't know which one looks good. I have to

Anya Cheng:

decide, because it's a new item. So I have to think, can I buy

Anya Cheng:

this in some other places that will be cheaper? And then I

Anya Cheng:

also, if I buy it, I will have to do laundry and ironings, and

Anya Cheng:

I don't want to do any of those things, so I try some rental

Anya Cheng:

company, but most of them require you to browse through

Anya Cheng:

1000s of items. It was a hard moment that I realized most of

Anya Cheng:

fashion companies are designed for people who are into fashion.

Anya Cheng:

They're not for people like me. I'm just a lazy person or busy

Anya Cheng:

person who need to do good, want to be successful, but does not

Anya Cheng:

care about fashion. I need to do good for my job, for my day, for

Anya Cheng:

my work. I do not care if I wear red or blue. All I care is that

Anya Cheng:

I am successful in the next meeting. I close the deal. I do

Anya Cheng:

well in the social events. I did well in my TED Talks. So I start

Anya Cheng:

wondering is, are there people like me? Hate shopping, hate

Anya Cheng:

laundry, but very purposeful and need to look good? Yes, they are

Anya Cheng:

busy men. They have no idea how to look good, but they need to

Anya Cheng:

look good. And turns out that we are a menswear business, but to

Anya Cheng:

serve them, you need service. You need to pick clothes for

Anya Cheng:

them. But before Gen AI, it wasn't feasible. You have to

Anya Cheng:

hire someone, spend hours and 1000s of dollars and buy the

Anya Cheng:

clothes and someone style you, but now with AI three seconds.

Anya Cheng:

AI can pick perfect outfits and become your personal stylist,

Anya Cheng:

and that's how we started.

Stephanie Maas:

That is so cool. Okay, anything that we haven't

Stephanie Maas:

talked about that you were hoping to address in our time

Stephanie Maas:

today?

Anya Cheng:

Yeah, I think it's just for people who want to try

Anya Cheng:

something a little bit more like looking good and saving time and

Anya Cheng:

feel confident, if you are also a business, who have something

Anya Cheng:

that you can partner with us, we would love to see what we can do

Anya Cheng:

with each other. For example, we partner with dating sites, we

Anya Cheng:

partner with coaches, and we also partner with fitness

Anya Cheng:

centers and people losing weight. And you don't need to

Anya Cheng:

buy large, medium, small clothes. And you can actually

Anya Cheng:

just rent the clothes during the journey, and eventually buy the

Anya Cheng:

clothes or look great after you work out and you dress up. So if

Anya Cheng:

you are any of those business, feel free to reach out. And I'm

Anya Cheng:

at anya@taelor.ai that's a, n, y, a, at, T, A, E, L, O, R, dot,

Anya Cheng:

a, i, and we would love to work with you and help to save the

Anya Cheng:

environment.

Stephanie Maas:

Thank you so much for being here with us.

Stephanie Maas:

What an incredible story and journey. And I really love the

Stephanie Maas:

way that you're not just taking this passion for business, but

Stephanie Maas:

you're also combining it with your passion, as you said, for

Stephanie Maas:

sustainability, doing good in the world. Just thank you so

Stephanie Maas:

much for being here.

Anya Cheng:

Thank you so much.