This is Anya from here in Silicon Valley. I'm
Anya Cheng:running AI companies, and so excited to share more. And
Anya Cheng:before that, I led the E commerce team for Meta, eBay and
Anya Cheng:Target.
Stephanie Maas:Wow, I wish you had an impressive background.
Anya Cheng:haha, just a lot of big tech companies. Facebook
Anya Cheng:shopping, was head of product for eBay's new business in the
Anya Cheng:US and new market in Latin America, Africa, Asia, helped
Anya Cheng:McDonald's to build a full delivery business when Uber eat
Anya Cheng:just started, and helped Target to move its tech office here in
Anya Cheng:Silicon Valley. But my personal entrepreneurship journey just
Anya Cheng:started less than three years ago in the AI spaces.
Stephanie Maas:Absolutely. Well, I want to start with, if
Stephanie Maas:you don't mind, let's go back just a smidge, because you do
Stephanie Maas:have an interesting background. Just walk us through where did
Stephanie Maas:this love for tech, all things e, if you will, related. Where
Stephanie Maas:did that begin for you?
Anya Cheng:Yeah, so maybe I share a little bit. I came to
Anya Cheng:the US in 2007 went to Northwestern University for my
Anya Cheng:master degree in marketing. When I graduated, it happened to be
Anya Cheng:right after Lehman brothers, went bankrupt. So there was no
Anya Cheng:job anywhere. I remembered I was waiting outside of other
Anya Cheng:departments building to, as soon as the interviewer came out of
Anya Cheng:building, I was, hey, this is my resume. I am not even student of
Anya Cheng:these departments, but people say that, you know, Anya, this
Anya Cheng:is dumb, job searching is about networking, you shouldn't be
Anya Cheng:cold calling or ambush people. So I realized that I don't have
Anya Cheng:much connection. But that's not true. I do know professors, no?
Anya Cheng:I was a student, right? So I knock on the door of every
Anya Cheng:departments professor, I say, I'm a student here. This is my
Anya Cheng:resume. Please connect me to someone on LinkedIn who I
Anya Cheng:already researched. This guy talked to you on LinkedIn, so I
Anya Cheng:want to talk to him or her. And then one day there was a
Anya Cheng:professor say, I don't know you, I cannot connect you to anybody,
Anya Cheng:but tomorrow, I have a panel, and you are welcome to come as
Anya Cheng:students and to listen to the panel. By the way, we need more
Anya Cheng:students. Can you bring 10 more people? And so I went. I my
Anya Cheng:English was so bad I didn't understand anything in the in
Anya Cheng:the speech. But after that, I went out and talked to the
Anya Cheng:speaker. Hi, I'm Anya great job. Really good on the speech. I
Anya Cheng:have no clue what she was talking about, and this is my
Anya Cheng:resume. Can I talk to someone in your company running department
Anya Cheng:on digital? And she said, Yes. So I went on job interview. I
Anya Cheng:thought it was perfect, everything they were looking
Anya Cheng:for. A few weeks went by. Nobody contact me. I follow up with a
Anya Cheng:recruiter. The recruiter pick up phone. Asked me, please do not
Anya Cheng:call me anymore, because I was layed off. So the recruiter was
Anya Cheng:layed off from the company. So I said, Okay, you have nothing to
Anya Cheng:do? Do you want to come out for coffee? She said, Okay, why not?
Anya Cheng:So we had a coffee. She told me a lot going on about the
Anya Cheng:company, who is a decision maker, what's the challenge of
Anya Cheng:the company? And she also gave me an idea. Anya, Chicago is the
Anya Cheng:third largest city in the US. Do you want to go to New York? And
Anya Cheng:LA, they are bigger city there for probably more jobs. So I
Anya Cheng:went and I printed out 2,000 alumni from Northwestern
Anya Cheng:University. I started cold calling each of them. I said,
Anya Cheng:I'm coming to New York. I'm a student. Can I meet you for
Anya Cheng:coffee. And with that, I met with a lot of people, but
Anya Cheng:everyone say that I am not hiring. So I call a company in
Anya Cheng:Taiwan, a magazine. I say, Hey, do you want to cover these
Anya Cheng:amazing conferences for stories in New York? They say, yes. I
Anya Cheng:say, I can be a reporter for free. And I call the conference
Anya Cheng:say, Hey, I'm a reporter from Taiwan. Can you give me a press
Anya Cheng:ticket? And I got into a conference, and end up I met
Anya Cheng:with a lot of people, so I called the companies, the
Anya Cheng:magazine company CEO again, I said, I learned a lot from your
Anya Cheng:competitor, and do you want to know what they are working on?
Anya Cheng:She said, Yes. Before I go, I put together a business plan,
Anya Cheng:because I remember I met with a recruiter who was layed off. So
Anya Cheng:I went on interview there. You need someone who knows a little
Anya Cheng:bit marketing, a little bit digital, ideally, not very
Anya Cheng:expensive, just out of college? And I know someone: me! So she
Anya Cheng:asked me, Do you want to be a contractor? Anyway, that's how I
Anya Cheng:got my first job.
Stephanie Maas:Absolutely, incredible. What an incredible
Stephanie Maas:story. And I've just got to go back and pick out a couple of
Stephanie Maas:nuggets of things that I think really speak to your creativity,
Stephanie Maas:your insatiable work efforts and desire for the outcome. I mean,
Stephanie Maas:you're a masters student at Northwestern, that should be
Stephanie Maas:enough to get you a job, but to your point where, you know, we
Stephanie Maas:just launched the financial crisis of '07, '08, '09, you
Stephanie Maas:take your time. You went face to face asking for researched
Stephanie Maas:LinkedIn connection introductions. Do you know that
Stephanie Maas:has got to put you in the like 0.01% of the population that
Stephanie Maas:uses LinkedIn?
Anya Cheng:In fact, what I found most effective during the
Anya Cheng:search was actually one time I was rejected again. I walk out
Anya Cheng:the building. I was in a newsstand, so I saw there were
Anya Cheng:newspapers. And on the newspaper, what do you say? It
Anya Cheng:say publisher name, so and so, if you want advertise, call this
Anya Cheng:number. So I bought all the newspaper, and then I start
Anya Cheng:calling each of them. And somehow, for some reason, I was
Anya Cheng:able to actually get on and talk to New York Times, CEO senior
Anya Cheng:and VP and SVP, of like ESPN, all of those companies.
Stephanie Maas:That is incredible. Talk about
Stephanie Maas:determination. Holy Hannah. So then, did I hear you say you
Stephanie Maas:printed out a list of 2,000 alumni and started calling them
Stephanie Maas:all?
Anya Cheng:Yeah. And then my English was so bad I didn't know
Anya Cheng:even how to talk to them. So I went to a senior care center
Anya Cheng:near campus, and I practiced my interview with those seniors,
Anya Cheng:because you can... no one will judge your English. You spend
Anya Cheng:time with them. So that's how I did my interview practice. My 93
Anya Cheng:years old. Her name is Connie. She's from Japan, and I still
Anya Cheng:remember she will put the soy sauce into the oatmeal because
Anya Cheng:she said that's how she eat breakfast back in Japan.
Stephanie Maas:So okay, so if you learn nothing else, if you
Stephanie Maas:want to, you know, be like a true Japanese oatmeal eater,
Stephanie Maas:you're going to want to put soy sauce in that. Got it, check.
Stephanie Maas:So your first job is with this magazine. Take me on your
Stephanie Maas:journey from there.
Anya Cheng:Yeah, so I was there for a few years, and I was
Anya Cheng:mostly focused on digital part of a business. At that time, I
Anya Cheng:didn't know what that means, like product manager. Then I
Anya Cheng:joined Sears, and Sears was looking for someone who helped
Anya Cheng:on deciding where to buy on digitally. So with my magazine
Anya Cheng:background, they feel like, Oh, great. Then you have the media
Anya Cheng:side the background. Now you can be the buyer side the background
Anya Cheng:to see, help us to evaluate where you would you buy media.
Anya Cheng:And while I was doing that quickly, we discovered the most
Anya Cheng:effective way of buying media is using data. And after I doing
Anya Cheng:that for a few, for a year or two, they say, Hey, Anya, when
Anya Cheng:they come to my website, the homepage. It doesn't make sense.
Anya Cheng:Would you like to come and help us to personalize our homepage
Anya Cheng:and websites? And that's how I started my career in product
Anya Cheng:management. And from there, Target hired me. I remember that
Anya Cheng:they they asked me if I want to move to Minnesota. I didn't want
Anya Cheng:to, but I say...
Stephanie Maas:No, actually, I have no desire to go to
Stephanie Maas:Minnesota. Thank you. Yeah.
Anya Cheng:Yeah, thank you. But, yes, my career goal at the
Anya Cheng:time was coming to Silicon Valley. So I was looking for a
Anya Cheng:job in Silicon Valley, but Target came to me and they say,
Anya Cheng:Hey, Target is cooler than Sears and Kmart, so you should come
Anya Cheng:join Target. So I accept the offer. I went to Minnesota. They
Anya Cheng:call me. Anya, I remember you say you don't want to come to
Anya Cheng:Minnesota. I said, Yes, yes, yes. They say, You know your
Anya Cheng:managers role was opening. But now I found a guy, but the guy
Anya Cheng:should be based in San Francisco, and he doesn't want
Anya Cheng:to move to Minnesota. But now, since you have a manager there,
Anya Cheng:you can actually work there. And that's how I actually moved to
Anya Cheng:the Bay Area, by saying yes to something that wasn't relevant
Anya Cheng:to the Bay Area yet at all. And from there, I help Target to
Anya Cheng:build their tech office here in the Bay Area. McDonalds come to
Anya Cheng:me, they say, it's amazing. You launch your tech office here in
Anya Cheng:for Target, you launch your apps. You won 11 a word Best App
Anya Cheng:of the Year by Apple. Can you do the same for our E commerce
Anya Cheng:team? We want to launch something for food delivery
Anya Cheng:globally, and you will be able to do similar things and help us
Anya Cheng:launch office here. And that's what I did. And then eBay came
Anya Cheng:to me. So I joined Ebay. I helped them to focus on product
Anya Cheng:for Africa. And then eventually the Meta came to me. They say,
Anya Cheng:Hey, you have experience in Africa. Do you want to go to
Anya Cheng:places in Africa that does not have internet? So, Nigeria,
Anya Cheng:Kenya, Tanzania, Uganda? That was my job. When I joined Meta,
Anya Cheng:helped bring internet to country does not have internet. But then
Anya Cheng:during that time, I realized that social commerce is big
Anya Cheng:game, live streaming and Tiktok shopping, and everyone is
Anya Cheng:talking about social commerce, shopping on social media. And I
Anya Cheng:realized that I did have a lot of E commerce experience from
Anya Cheng:eBay and McDonalds and Target. So they're like, Hey, why don't
Anya Cheng:you come and help just to build Facebook shopping. And that was
Anya Cheng:how I ended up my last job in big corporate was Facebook
Anya Cheng:shopping.
Stephanie Maas:Okay, so just for some of our listeners, can
Stephanie Maas:you just share with us what were some of the ways that you
Stephanie Maas:overcame the challenges of being female, of being Taiwanese, the
Stephanie Maas:language barrier, the stereotype barrier, the prejudices that we
Stephanie Maas:just know are out there, intentional or unintentional,
Stephanie Maas:other than just incredible determination and work, how were
Stephanie Maas:some of the ways you were able to come overcome some of those
Stephanie Maas:challenges?
Anya Cheng:I actually feel a little bit less of that before I
Anya Cheng:became a startup founder, but it's actually a lot more. You
Anya Cheng:can tell a lot more after becoming startup founder. In
Anya Cheng:the startup world today, in the US, there are 30% of us
Anya Cheng:businesses were founded by female. Where female, at least
Anya Cheng:one of the founding members female. In the US, 15% and in
Anya Cheng:the Bay Area, for tech companies, 30%. However, for VC
Anya Cheng:backed company, for VC money, only 1.8% goes to female founded
Anya Cheng:company, 1.8% it's actually down from two years ago, 2.1%. I
Anya Cheng:remember a month ago, I went on a startup competition, and one
Anya Cheng:of the finalists, she was actually really nice and she got
Anya Cheng:her hair up. So she was on the stage with 1000s of people, and
Anya Cheng:then I said, Wow, nice dress, nice hair. And I also love your
Anya Cheng:accessories. This is an amazing ring, like giant diamond ring.
Anya Cheng:And she was like, you know, I'm not married, and I wear this
Anya Cheng:because research shows women who are married, people trust them
Anya Cheng:more because someone trusts them. That's why I wear the ring
Anya Cheng:going on competition. I was totally in shock. And she is
Anya Cheng:white woman who has 15 years of career, very, very successful,
Anya Cheng:even she will have to put on the ring for the competition. So at
Anya Cheng:the beginning, I felt pretty disappointed. And then one day,
Anya Cheng:I thought of, you know, what, if people the world only give me
Anya Cheng:opportunity because I'm a minority, if only minority will
Anya Cheng:give me an opportunity, then I go or go find minority
Anya Cheng:investors. So I start talking to people who are Nigerians and
Anya Cheng:Kenyans and Italians and Spanish and from Mexico and from
Anya Cheng:different part of the world, and Paris and Singapore and Taiwans
Anya Cheng:and Japan. If I can combine every minority investors to be
Anya Cheng:my investor, I have more than enough. I am majority, right?
Anya Cheng:But throughout my career, in corporate, there are some tips
Anya Cheng:to share to people. For example, people tend to assign
Anya Cheng:miscellaneous work to woman, and the best way is not actually
Anya Cheng:saying no, because people hate you, like you're like, hey,
Anya Cheng:Anya, can you order lunch for us tomorrow? Can you host the
Anya Cheng:holiday party for the office? It's kind of hard to say no, but
Anya Cheng:what you can do is you say yes, but then you start putting
Anya Cheng:together a rotation plan, yes, yes. I will help. But then,
Anya Cheng:okay, week one is this person, okay, you will do this. Week two
Anya Cheng:is this person will do this. Week three, you're organizing,
Anya Cheng:but you don't do it yourself. You're organizing. So you plan
Anya Cheng:as project management, or, for example, people hate woman to
Anya Cheng:promote themselves, so always amplify each other. And this
Anya Cheng:when you are in the meetings and you say, okay, great, just
Anya Cheng:Stephanie, I really agree, and I want to echo Stephanie's point
Anya Cheng:of view. You help her, she will help you. And then amplify
Anya Cheng:people don't want to hear you promote yourself, but they will
Anya Cheng:listen to you when you promote others. And also, for example,
Anya Cheng:you can at a certain event that you know they are very few
Anya Cheng:women, and you can organizing it in a way that they will stay.
Anya Cheng:For example, you know that this is the tech competition that
Anya Cheng:usually less women participate. But then before that, you have a
Anya Cheng:company all hands, and in the end, you say, Okay, we have this
Anya Cheng:tech event right after. I encourage everybody to stay so
Anya Cheng:create an environment that's easy for women or minority to be
Anya Cheng:able to participate. And also, you know, guys, they actually
Anya Cheng:hang out with co workers on weekend, while women tend to
Anya Cheng:hang out with people who are nothing to do with their work on
Anya Cheng:weekends, you know the loose ties will help. So next week,
Anya Cheng:find someone who you are not very familiar with. Ask them for
Anya Cheng:lunch. Just a simple step, the loose tie will be able to give
Anya Cheng:you insights and secrets in the office or industry that can help
Anya Cheng:you. So invite someone who you are not very familiar with next
Anya Cheng:week for lunch.
Stephanie Maas:Very tactical, super practical. So now let's
Stephanie Maas:talk about where you're at today, owning your own business,
Stephanie Maas:working with AI, share with us a little bit about that journey.
Anya Cheng:Yeah, I'm now running an AI company called
Anya Cheng:Taelor, and it's a company we use AI to pick clothes for men.
Anya Cheng:I actually constantly feel a little bit impostor syndrome. I
Anya Cheng:was the only few female leader in tech that didn't come from
Anya Cheng:engineering background, but lead large technology teams. So I
Anya Cheng:want to look great, and I try some subscription boxes, but you
Anya Cheng:have to buy and I didn't want to own that much stuff. And I don't
Anya Cheng:have fashion sense. I don't know which one looks good. I have to
Anya Cheng:decide, because it's a new item. So I have to think, can I buy
Anya Cheng:this in some other places that will be cheaper? And then I
Anya Cheng:also, if I buy it, I will have to do laundry and ironings, and
Anya Cheng:I don't want to do any of those things, so I try some rental
Anya Cheng:company, but most of them require you to browse through
Anya Cheng:1000s of items. It was a hard moment that I realized most of
Anya Cheng:fashion companies are designed for people who are into fashion.
Anya Cheng:They're not for people like me. I'm just a lazy person or busy
Anya Cheng:person who need to do good, want to be successful, but does not
Anya Cheng:care about fashion. I need to do good for my job, for my day, for
Anya Cheng:my work. I do not care if I wear red or blue. All I care is that
Anya Cheng:I am successful in the next meeting. I close the deal. I do
Anya Cheng:well in the social events. I did well in my TED Talks. So I start
Anya Cheng:wondering is, are there people like me? Hate shopping, hate
Anya Cheng:laundry, but very purposeful and need to look good? Yes, they are
Anya Cheng:busy men. They have no idea how to look good, but they need to
Anya Cheng:look good. And turns out that we are a menswear business, but to
Anya Cheng:serve them, you need service. You need to pick clothes for
Anya Cheng:them. But before Gen AI, it wasn't feasible. You have to
Anya Cheng:hire someone, spend hours and 1000s of dollars and buy the
Anya Cheng:clothes and someone style you, but now with AI three seconds.
Anya Cheng:AI can pick perfect outfits and become your personal stylist,
Anya Cheng:and that's how we started.
Stephanie Maas:That is so cool. Okay, anything that we haven't
Stephanie Maas:talked about that you were hoping to address in our time
Stephanie Maas:today?
Anya Cheng:Yeah, I think it's just for people who want to try
Anya Cheng:something a little bit more like looking good and saving time and
Anya Cheng:feel confident, if you are also a business, who have something
Anya Cheng:that you can partner with us, we would love to see what we can do
Anya Cheng:with each other. For example, we partner with dating sites, we
Anya Cheng:partner with coaches, and we also partner with fitness
Anya Cheng:centers and people losing weight. And you don't need to
Anya Cheng:buy large, medium, small clothes. And you can actually
Anya Cheng:just rent the clothes during the journey, and eventually buy the
Anya Cheng:clothes or look great after you work out and you dress up. So if
Anya Cheng:you are any of those business, feel free to reach out. And I'm
Anya Cheng:at anya@taelor.ai that's a, n, y, a, at, T, A, E, L, O, R, dot,
Anya Cheng:a, i, and we would love to work with you and help to save the
Anya Cheng:environment.
Stephanie Maas:Thank you so much for being here with us.
Stephanie Maas:What an incredible story and journey. And I really love the
Stephanie Maas:way that you're not just taking this passion for business, but
Stephanie Maas:you're also combining it with your passion, as you said, for
Stephanie Maas:sustainability, doing good in the world. Just thank you so
Stephanie Maas:much for being here.
Anya Cheng:Thank you so much.