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This is the Future Ready.

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A show about transforming your financial advisory practice.

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I'm your host, Sam Severajan, a wealth management consultant, behavioral scientist, and keynote speaker.

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In this podcast, I dive deep into the real challenges advisors face and bring you insightful conversations with top industry experts.

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Together, we'll explore practical strategies grounded in behavioral science to help you better serve your clients, optimize your time, and build a future ready practice.

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I discovered the power of what I will describe as a target market. Oftentimes people use the word niche, but I discovered it back in 2014.

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When I started studying a gentleman named Michael Port, and he wrote a book called Book Yourself.

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And so I became a student of his.

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And I think the key lesson that really stuck with me at that point was the idea of having a target.

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So just to recap what you said, it's the idea of creating a market and being a bigger fish in a smaller pond.

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I come from a background where I worked with a very local market, which was geographically determined.

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When I made the switch to working with people online, I realized that online is huge.

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And so the question becomes, how do you stand out? How do you compete?