If more men are using AI tools than women,

well, AI tools are getting more input from, like, a masculine

leaning perspective. They're getting more masculine leaning

language, right? And I always say, like, AI tools need our

fricking empathy, guys, they need to know like, how women

speak they need to know what women care about.

This is the entrepreneur school podcast

where we believe you can run a thriving business and still make

your family a priority. This show is all about supporting you

the emerging or early stage Entrepreneur on your journey

from solopreneur to CEO, while wearing all of the other hats in

your life. My name is Kelly Sinclair, and I'm a brand and

marketing strategist who started a business with two kids under

three. I'm a corporate PR girl turned entrepreneur after I

learned the hard way that life is too short to waste doing

things that burn you out on this show, you'll hear inspiring

stories from other business owners on their journey and

learn strategies to help you grow a profitable business while

making it all fit into the life that you want. Welcome to

entrepreneur School.

Welcome back to entrepreneur school. I have an amazing guest

today. Her name is Kinsey. It's kids here. Last name is the

name? Yeah, I know what I'm keeping this intro. Welcome to

laughter in progress, because we were just having this whole

thing about last names and how I did not take my husband's last

name. So fun fact, it's spelled K, U, n, t, z, and I'll just let

you mispronounce that, because that's what happens, including

at my own wedding. So names pronouncing properly, is I a

thing that is important? So Kinsey, What's your last name?

Soderberg. Kinsey, Soderberg, but we're

cool. We're cool. Y'all could just call me Kinsey. We're

casual here.

Kinsey, keeping it casual with Kinsey, we're

going to talk all about AI today, because Kinsey is the

founder of authentic AI, and she is the host alongside another

friend, Joyce Hamilton, who is they're bringing together this

amazing summit called the her AI era Summit, and that is another

tongue twister in and of itself, but I'm excited to be part of

that event, and we're going to talk a little bit about that

today, but mostly we're talking about women in AI and tech and

empowerment and all of the fun things that are super near and

dear To My Heart, and I'm really excited to have this

conversation with you. Kinsey.

Oh, thank you so much for having me. Kelly.

I'm so excited about this conversation too, not just to,

like, nerd out about AI, but I also, oh, man, get fired up when

it comes to talking about women using AI especially. So it's

gonna be good. It's gonna be fiery and fun.

Yeah, let's get into that, because it's been a

really interesting journey for me over the last year to sort

of, I basically just recorded an episode for this podcast about

how I've just added accidental tech nerd to my bio. And this

isn't something that I ever felt very like, connected to. I never

identified or aspired to be a woman in tech. Tell me your

story and your journey into it, and how you feel about all these

things.

Oh my gosh, that is so cute. And I love

that. Yeah. I mean, I do feel like that's the journey for a

lot of people, especially when it comes to the AI stuff. I

mean, I've always, you know, been somewhat of a computer

nerd, as far as, like, I loved, like, adding code to my MySpace

page back in the day, or, like, you know, just like making it

pretty, and I've, like, loved Canva and just like, some techie

stuff, but, like, not been super overly technical or anything

like that. But when AI came about, I mean, I still remember,

I was at like, a conference, actually, for podcasting, and a

bunch of people were coming up to me and be like, Oh my gosh.

Have you tried chat GPT? Oh my gosh. Like, everyone was, like,

talking about AI and chatgpt and all this stuff. And I'll be

honest with you, my first reaction when I heard about it

was, oh no. Like, I was super worried about, isn't the

internet fake enough as it is? What's this going to do to our

creativity or critical thinking skills? Is AI gotta take our

jobs or take over the world, right? Like, I call them the AI

scaries. All of those AI scaries ran through my brain when I

first heard about the tool, and I was, like, kind of grumpy

about it and not into it. And then I was on a long drive one

day, and I had one of those long drive epiphanies where I

realized that AI tools are here, and instead of turning away for

from them, or being against them, or getting grumpy about

them, probably the best thing I could do would be to turn toward

them and get curious about. How can we use AI tools in a way

that aligns with us and works for us without sacrificing our

authenticity, our thought leadership, our quality of work,

right? I was like, there's a right way to use these tools

that aligns with my values and the values of my people. So

like, let's figure out how we can use them to work for us in a

way that aligns with us. And that's actually when I just kind

of started playing around with AI. I literally just was like,

Hey, chatgpt, what's up? What can you help me with? And I

really honed how we can train the tools to think and sound

like us, right? Because that's one of those big things that I

think a lot of us deal with when we first start using AI, is that

frustration that comes with, Oh, why doesn't it sound like me or

like you're trying to get it to write you an Instagram caption,

and like it writes you something that's totally off base, like

overly generic or overly cheesy, and you go back and forth with

it, trying To get it to give you what you want, and like, it just

won't. And you're like, Ah, I could have done this faster if I

just did it myself, right? Like, that's what a lot of people run

into. But there's ways that you can train the tool in an in

depth way to really get you and then produce results that

actually feel like you from the get go, right? So that's kind of

what I've honed with my brand now, authentic AI, because, yes,

I decided to fully go for it, pivot into AI. And, yeah, that's

what I teach entrepreneurs nowadays.

I love that, that starting with curiosity,

that's such an important mindset to approach all of this with,

especially because it's a kind of a tool that doesn't have

rules, right? It's not like, like, there's a specific

structure that you have to do. It has its own brain in a way

where it can approach things from a variety of different

ways, and you just need to figure out the best way to

support it, in helping it, to give you what you want in the

way that you want it, which means you also need to know what

you want and how you want it. Whole other decision making

process to go through, right?

Yeah, yeah, totally. Oh my gosh. I love how

you said that, too, because that's one of those big mistakes

that I think a lot of people make when they first start using

the tool. Like, a lot of people are obsessed with, like, the

prompting, right? They're like, Oh, let me get the perfect

prompt, or teach me how to be a master prompter or whatever. And

I'm kind of like, E, like, it's not as much about the prompt.

Like, yeah, understanding how to prompt the tool is helpful for a

lot of, like, specific use cases, too and stuff, but it's

more about exactly telling it everything it needs to know in

order to do the best job for you. And so I actually call that

a human first approach, where instead of just trying to worry

about the prompt and just going to the tool and being like, do

this for me instead, you just start with yourself, your own

thoughts, opinions, beliefs, perspectives, share that with

the tool, along with the context for the task that you're trying

to get it to do for you, and then ask it to do the thing. And

that's how I found to get the best results, exactly what I'm

looking for from it, from the get go, instead of then going

into that frustrating spiral of going back and forth with it,

and that's not getting you what you want. You know what I mean?

Totally. I love that approach. I feel like

that's exactly what I do as well. It's kind of like just

brain dumping everything that is relevant and it has anticipatory

abilities to try and say, okay, just like verbally spat

everything out of me. And I love to use that dictate button,

because I am very verbal personally, and then getting it

to distill all of that into something is like, what do you

what? What's the question that I'm asking? What is the way like

that I can do this rather than, as you're saying, like, if we're

focused on figuring out what a prompt is, then, then there's a

filter already in place before we even get into trying to do

the task at hand.

Yes, totally. And so exactly it's like, and I

love, okay, this is what I think is so fun too, because a lot of

times, one of the bigger concerns for me, when I, like,

first heard about tools, honestly, was not Terminator

future robots taking over the world, and it wasn't even like

generic results or anything like that. My biggest concern was

critical thinking and creativity, right? I was like,

oh, what does this mean for our culture and our society as like

humans and like, how we cultivate our creativity and our

brains, our critical thinking skills and stuff? And it's so

funny, using the tools. Like, yes, you can totally let a. I

turn you into a mindless sheep and like, you can, like, let it

do all the thinking for you and whatnot. But when you use a

human first approach, and you work with it in like, a

collaborative way, and you share your creative ideas with it, and

then it comes back at you, it actually helps to expand and

hold space for more creativity in my experience, and actually

with the way I kind of use the tool, making sure I'm like, I

make I'm intentionally practicing my critical thinking

skills every time I'm using chatgpt, because we all know

that. Like, yeah, it knows a lot, but it doesn't know all. It

doesn't always get the facts right, and then also it doesn't

always know what's exactly right for you or your brand, so it's

really important to critically think about the responses that

it's giving you, so that you make sure that your brand does

stay aligned right and so but it's funny to think about how we

can actually grow, cultivate more creativity, practice our

critical thinking skills with AI. You just have to be

intentional about it. You know,

I 100% agree with that. That is like the fact

that we grew up and we built those critical thinking skills

as humans. Right now we have an opportunity to really access and

expand our own abilities with a tool that can support versus a

whole other conversation about how this is going to affect like

kids and people who are, you know, coming into the world, not

developing those skills before this sort of system existed. But

we don't need to get into that and and what that might look

like, but I have, I have some concerns and feelings about that

for sure too.

Well, Kelly, I'll be honest with you. I mean,

that's one of the reasons that Joyce and I are so excited to

host this summit. That's one of the reasons that both of us,

like feel so powerfully about making sure that we are helping

more women use AI tools, right? Because that's definitely a

concern of mine, and I really think that it's just about being

intentional. We just need to be intentional as a society and a

culture of how we are teaching our kids to use these tools. And

the reason that I relate that to women is because, honestly, it's

gonna take a lot of mom's voices and like women teachers, voices,

like speaking up and like being a part of the conversation for

how AI is integrated into our society, right? And so it's one

of those things where I mean women in general, like we are

empathetic. We tend to care about social issues. We care so

much about our children and our children's education, and like,

when we can start using the tools more, when we can feel

empowered to use these tools, when we can be a part of the

conversation and understand the issues that are at play here,

then we're really gonna do a lot to, like, shape the future of

AI, right?

Oh my gosh, yeah, absolutely. And so the

summit, let's talk about that for a minute, because you're

bringing together what 50 plus different training sessions that

are going to I'm so excited to, like, learn from everybody else

too, because it is, like, one of those things that everybody's

explored their own methods and their own Ways and and taking a

little tip from each person is going to be so helpful.

Oh my gosh, yes, her AI era Summit, it's

exactly what it sounds like, Guys, we're stepping into her AI

era. Your AI era. It's women focused, it's women led, it's

women collaborated, right? So, yeah, we're like, right around

the 60 mark for 60 women, expert leaders who are using AI tools

in your business. We have five different tracks, marketing,

creative, system and ops for my back end systems, girls like me,

monetization and then actually empowerment as well, because we

want to make sure that we're coming together and really

realizing what this all means and how we can make a difference

with AI and oh my gosh. Like, I know as I've been as, like, the

speaker, presentations have been being submitted. I'm setting up

the back end and stuff. I'm like, I cannot wait to, like,

watch this presentation. Or, oh my gosh, this is so good. Like,

you guys, they're all talking about using AI in such creative

ways, or, like, empowering ways, and it's making me so excited to

host this, and also, like, bring all these awesome powerhouse

women together in one summit to then train, to help, to teach

and train other women just easy ways we can use AI tools in our

businesses, and like, how much it's going to impact, like, our

life too.

Yeah, it's going to be incredible. And I'm so

excited for you to bring this together. And for those

listening, there's a link in the show notes. You can grab a free

spot, and if it's past the time that it's free, it'll start.

Will be a super valuable resource that you should

definitely look into if you're you know, curious about

expanding your AI knowledge and skills in all of these areas.

Yes, yes, yes. Would you mind if I shared a few

statistics about women using AI tools that I have up my sleeve

absolutely girl, because this is where I go off, right? Because

it's one of those things where I know, right, I don't get out the

soapbox. Okay, guys, so literally, this is why it fires

me up so much, and this is why I'm so freaking excited to host

this summit that is fully focused on women and like,

bringing together so many amazing women powerhouses to

then, like, lead the way and like help cultivate more

interest in AI tools, right? But long story short, there have

been studies done that men are two times more likely to use the

top 50 AI tools than women, and this is an issue because AI

tools have been proven to boost your productivity by up to 40%

which is like working two extra days per week. So if you think

of this in terms of like, the workplace, if more men are using

AI tools than women, well, who's getting more done? Who's more

likely to get that promotion or that pay raise, the gender

income gap is like dramatically increasing instead of

decreasing, like we've been working at for so many years,

right? But then there's also the fact that AI tools are at this

point trained by the people who are using them. So if more men

are using AI tools than women, well, AI tools are getting more

input from, like, a masculine leaning perspective, they're

getting more masculine leaning language, right? And I always

say, like AI tools need our fricking empathy, guys. They

need to know like how women speak. They need to know what

women care about, right? And so the more women can use AI tools,

the more we are actually helping to shape the way these AI tools

think, which then will be so influential for a society,

right? And so it's really, really important that more women

use AI tools. But I'll tell you what really lights me up Kelly

or fires me up, I should say for sure, is the reason why more men

are prone to using AI tools than women, right? And of course,

it's like cultural things, like, women have been less welcome in

STEM subjects, science and math and like, we've kind of been

raised to not feel as techie as men in general, right? But

there's this I still remember, like I can still picture it the

first time a woman was interviewing me on her podcast

about AI tools, and she looks at me and she goes, so what do you

say to the women who feel guilty for using AI tools, who feel

like they're cutting corners or they're not doing the work? And

that was exactly my reaction. Kelly's like, like, gasping and

like, because I was like, Oh, this is a thing, and it's so

much bigger than AI. It's just manifesting itself in the way

women are using AI. But it's truly like the fact that women

have always had to work twice as hard to earn half the respect

and success as men. We've always had to show that we are working

hard in order to be worthy of respect and success, right? And

of course, it makes sense that women thinking about using AI

tools, well, when we use them, maybe it feels like we're not

doing the work, like we're cheating, like we're cutting

corners, or maybe we're just afraid that we're going to be

judged for using AI tools, and we're not willing to sacrifice

that because we have put so much work into the businesses that

we're building. Like, we don't want to be building our

businesses and earned all this success and respect, and then

all of a sudden use a tool and be like, Oh, she's not. We're

doing the work, and be written off or anything like that,

right? And like, here's the thing you guys, what we really

need to do is talk with each other as women and help to flip

the script within us, right? This is a tool that we can use

to help us to create more space in our lives, to make more money

for our family, to find more time and freedom to actually

enjoy our lives, right? AI, tools can be so, so helpful, and

I think for women, especially who have always been the ones to

carry the load at work and at home, like of anyone in the

world, women and marginalized people deserve to freaking use

AI tools, because for the first time in history, we actually

have an opportunity to level the playing field with our male

counterparts that we have never, ever had in the past, and

actually, the more we can use AI tools. Wow, we have an

opportunity here to skyrocket, to use a chatgpt, generic word,

but, you know, skyrocket ourselves like kind of to the

same playing field as men, and actually have. Have a ginormous

impact in how our future is shaped, right? So that's kind of

like one of the reasons why I'm like her. Ai era Summit is like

so, so important for Joyce, for me and for all of us. Like it

just makes me feel like this is a movement. It's not necessarily

like just a summit, you know what I mean.

And damn, am I on board with this movement?

Like I have like, a full body reaction to everything that you

just said there. I did not even consider this whole like guilt

in using the tool because we are so we have that ingrained in as

like you have to work hard. Work is hard. Work must be hard, and

something bringing ease into your life is like, I reject

this, like, this is not this is not normal. I should feel, I

should consider how I feel about this. And as you said that, I

was reflecting on a recent like panel discussion. I listened in

on with a group of, like, professional copywriters talking

about how they're using AI, also all women, but there was still a

big resistance around using it for the final output of the

thing that they're the expert in, right? So I get this too,

but you know, I've just shifted my own thinking on it, and maybe

this is kind of the mindset approach that we have to

consider, which is, if I can help a client create a

visibility strategy, which this is something like communication

strategy, marketing strategy, visibility strategy, that's all

the same thing, and I've been doing it for over 15 years. And

I used to work in a PR firm where we it would take me 20

hours, like we build hourly. So I know this, it would take me 20

hours to give you a P a document that was maybe eight pages long

that said, this is what you should do. This is why you

should do it. This is how we should focus, blah, blah, blah.

I can now create a way more expansive version of this same

kind of thing in a couple of hours by using a tool to help me

just expand, expand, expand on these thoughts. Like, here's all

my thoughts. It's my thinking, but it's just like making it

written for me so that I can communicate it back to the

client. We have something to work with, right? So this is

like to me, this is like, so much more valuable as an output

and what I can deliver and helping me do what I do in my

job, and I can do more of it, and I can help more people, and

I take that approach right that is like an enabling tool to

support with my bigger mission as a business owner, which is to

help more entrepreneurs to do more and be able to live like,

live their life and have a business that supports it,

right? And so that other piece that you said around the time

that you can get back from this like, and how you can turn that

into doing things that are more important to you, like, Oh,

we've had this conversation on the podcast a lot. It's a whole

reason that I created a bundle called ease and alignment with

AI, same damn reason.

Ah, yes, lady, Mike frickin drop there, because

for sure, like, Okay, I want to point out a few things too that

you said that I think are just like, so, so important to drive

home is okay. Firstly, like when you use an AI tool to get your

slog work done more quickly, and or, just like, get the work done

that you would have done anyway, right? Which is so true when you

bring your own perspective, your frameworks, your strategies,

your thoughts, to the tool, it just helps you to get to the end

result you would have gotten to anyway, just like, friggin 10

times or 20 times faster, right? And like, exactly, you save 18

hours, like now per client. Like, how crazy and amazing is

that? Because again, then you can reinvest that that not only

increases your capacity for impact and also increases your

wealth, which then women in general, tend to reinvest for

impact, instead of just keep buying sports cars or whatever,

right? Which is another reason I'm very excited about more

women making more money with the help of AI tools. But like, it

increases your capacity. It does all those things and stuff, and

on top of that, too, one of the things I've really been thinking

about, okay, so I think you're gonna love this. I created this

AI. I'm calling it the auto magical playbook generator. And

it's kind of like a next level thing too, right? Which is kind

of fun, because the summit that we're hosting is, like, also

about next level strategies, right? It's for those people who

are already using AI tools, and you're like, Okay, what else can

I do? Like, I love chatgpt. How can I use this in my business,

in the next level, right? And so, like, this is actually

something I'm going to be speaking on at the summit, but I

created this auto magical playbook generator. It literally

takes my client. Intake form, and it sends my client's intake

form through a sequence of AI prompts that are, like, built on

my strategy and my framework and stuff. It's kind of like the

prompting process I would have used with chatgpt manually, but

I've just, like, automated it at this point, and it's pretty cool

because, like, out on the other end, pops out a playbook that,

like, within five minutes, that I then deliver to my clients,

and we actually hop on a call and discuss it, which is kind of

a fun little human touch point, but I forget why I brought this

up in the first place. There was a point, but now I'm just, like,

getting distracted by AI tools and systems

Like we were just talking about, like,

streamlining things so that you can have a bigger impact. And

this goes back to your your human first approach to AI,

because it gives you, then the time to be able to provide like,

even if you're thinking about how your offers may have shifted

as a business coach, in whatever kind of capacity, if you do like

now you can bring all of this done for you, stuff into like

strategy, and to me, now it's like, I'm also now able to give

you, like, the easy button of delivering and implementation,

because now we can use AI tools to say, hey, for me, it's like,

here's your visibility strategy. Let's talk about it. Make sure

it feels aligned for you. How do we get there? Here's like, all

of these different custom gpts, tools, whatever, how we're

building out, you know, pitching you on podcasts, fine, doing

research, all of these things, not know. Okay, here's a

strategy. Now. Good luck. It's hard.

Yep, uh Yes. Oh my gosh, you just brought up

a totally another amazing point. Okay, the point I was gonna say

before too, I totally remembered, is, like, the fact

that, like, I don't have to do the copy pasting and like, the

like, all of the manual slog work that then my AI has just,

like, generated the strategy. I can then take my fresh brain to

the strategy that I would have created anyway. But by the end

of like, creating that strategy, I would have been, like, so

mentally drained, right? And I would have just been like, okay,

here you go. Guys, like, I, like, created this for you, but

like, you know, instead, right? It was, it's still great as you

but, yeah, it's, it would still be great. And like, now I'm

actually able to put fresh eyes on a strategy that I would have

generated anyway. And like, actually do more creative,

higher level thinking on, like, the strategy. So like, I think

it's pretty cool to think about the fact that, like, sometimes

people are afraid that like AI is going to devalue your work

and or maybe I should charge less because it's like, taking

me less time now and all the different stuff. And I like to

point out to people, well, actually, like, when you get an

AI to help you with, like, the foundational work, and then you

can bring your brain on top of it, actually, you're probably

producing, like, you're able to produce a better result, because

you're even, you have more capacity for higher level

thinking in that way. You know what? I mean, it can actually be

a little bit more valuable. I think,

Oh, I totally agree with that. And this is

these are such, really, really good, like nuances to consider

unpack, like we're unpacking all the things that may be going on

in people's brains about, you know how to ethically,

responsibly, intentionally, all these words, use tools like

this, and what are some of the roadblocks that we may be facing

without even maybe knowing it. So I love that we're kind of

like just stripping through that right now to say, Okay, so the

flip side of this is you could be creating so much more value

if you were using AI, you could be having more time to spend

with your family. If you were using it, you could be more

energized and not be so empty at the end of the day, if you were

using AI in more strategic, impactful, effective ways.

Yes, girl, exactly. And like, that's what I

kind of like. I don't know if, like, you've chatted about kind

of climate impact of AI tools on the show or anything. It's

something that pops up sometimes for people with me too and stuff

and it, it's kind of one of those things, again, where the

amount the opportunity for impact when you're using AI

tools is so much huger. And like, with climate impact and

stuff, like, yeah, it's an issue. And, like, it's one of

those things where women, again, are the people who care the

most. And if women aren't using AI tools and increasing their

capacity for impact, for reinvesting in nonprofits,

things that can help the climate and, like, actually make a

difference when it comes to the company and corporate level,

right? Like that sort of stuff. Again, it's just like, I

honestly think that the more women who use AI tools, we're

gonna have more energy, more capacity, more wealth, more

impact. We're gonna just like, literally change the world. And

that's again, why it's just so important.

Oh, yeah, and. Mean, that's, that's his

listening to this show. Because anybody who's coming into my

world like we're talking about that, whatever it is that you do

like you may be an expert at you know, any number of things, and

it doesn't matter what it is, but what you're trying to do is

help people with what you do, like, that's who's listening.

Where we're helpers. We're service based, like heart

centered entrepreneurs. And so at the end of the day, you have

a bigger mission, where your heart is and and this is a tool

to help you fulfill that in a more impactful way, like, kind

of full stop, yes, there's all these little details to think

about. And there's a lot of things, like as an industry and

like as a culture that we need to consider that are coming, you

know, up with, with the development of this technology,

but you know, you have your role to play as a human like we have.

We can only make the impact that we can make, and the decisions

that feel alignment for us,

yeah, yeah. And whatever it is that you

like, that's the thing. Whatever it is that like lights you up,

that fires you up, that you care about in your life, with the

world, with your kids, with any like, what is important to you,

AI, can help you create more space, energy, time, money, to

like, make whatever like impacts that you want to make in the

world, right? And like, that's what I always like, remember,

and that's a shift that I like to make for women, especially

because, like, we do, we hold ourselves back. You know, even

sometimes I find myself off, I hold myself back with AI every

day, I'm like, like, now that I'm aware of it, I'm kind of,

like, trying to be aware of it and stuff. But, you know, it's

the little things like, Oh, well, I'll use AI for client

research, but I'm not gonna, like, use it for the X, like,

the final deliverable, you know. And or, Oh, I'm gonna use

chatgpt to help me, like, plan my content, but then I need to

write the captions. Or I'm gonna, oh, I'm gonna rewrite all

the captions that chatgpt writes for me, you know. Or, it's like

for me, my what I was holding myself back with a lot was kind

of like automation with AI and stuff like taking that next step

of like automating, I think because it was afraid that

would, like, take the human out of my brand and stuff like that.

But it's like remembering that like, no you can incorporate

human touch points wherever you want to incorporate human touch

points into an AI automation. Like, let's make this

deliverable in five fricking minutes. And like, and guess

what? Like, with my auto generated playbook thing, like,

you know, like, when you have one to one client calls or

whatever, and you're supposed to fill out the intake form, you

know, 48 hours beforehand, or 72 hours so I can have time to

review guys, you know, like, that's what I always tell

people. And you know, you always have the people like, I'm sorry

I forgot to, like, fill it out. Or, like, it's two hours before

they're like, I'm sorry, I just filled it out. Let me know if

it's a problem or whatever. And like, it used to be a problem

when I was doing like strategies myself, but with AI, like, now

it's not, you know, and it is just kind of fun to think about,

like, how client experience can improve with AI too, which is

the other amazing point that you made where that's something that

I love. I can, man, I love geeking out with you about this,

because, like, I used to be teach online courses, and people

knew I was delivering, like, great value, and I was, like,

teaching them how to do the thing, and I was trying to make

it as structured, step by step, easy as possible. But still,

it's so hard for people to take action on a concept that's like,

new and that you still don't understand, right? It's always

like, Okay, I hear what you're saying about branding kins, but

like, I don't know what that looks like for my specific

brand, right? And that's where, like, AI tools are so freaking

helpful for helping your people do the dang thing and, like, get

over that hump of, like, I don't know how this applies to my

brand. Well, guess what? Let's ask chatgpt It can help apply my

framework to your brand. Here we go.

Oh yeah. Like, the number of templates and

examples and things that I've gotten in courses before. And

then I just like, I can't brain myself into, like, figuring how

this works for me. And then I can give it to chat GPT, and

it's like, oh, this is exactly how we would write this with

your language. And, oh, that's interesting, okay, but I want to

pick up on a couple of things that you just said. One is how,

like, amazing to surprise and delight your clients within

like, a five minute like, return on. Here's a thing that I just

made you so fast, and they have something to reflect on, and now

you can have a better conversation, a deeper

conversation. You're not just like, like, I think this is,

like, one thing in this kind of what I'm actually talking about

on your Summit, which is, you know, changing forms into

interactive experiences. And I decided to do that. Instead of

sending a form to a client, I made a GPT to walk them through

the form. So it was more prompting. I don't know about

you, but I really feel like, like there's a box. There that

you have to fill out, like, literally, you're like, I don't

know. Maybe this. And instead of now, it can react to your

response and say, Have you also considered this? Or you can say,

I don't know. And then it can give you ideas. And when I said

that to my the first client that went through it, she came back

and also having not been like someone to use AI a lot herself.

She's like, I have never felt so seen like that. My onboarding

bot like gave her this feeling of empathy and understanding.

And I've seen the conversations that they've had, and I'm like,

oh my goodness, what this can do and how it like, inspires a

deeper level of information extraction, even that sets us up

as coaches and strategists to have more context to be able to

deliver a better result as well.

Oh my gosh, I love that so much girl. Oh yeah,

I remember because I've been doing all the behind the scenes

of the summit, like, putting your speaker pages together and

stuff. And I saw Kelly's topic, and I was like, Oh, girl, I'm

gonna be hitting that up to see what's up. Because I love that

concept, too. And exactly like, Ah, it's so cool to think about

how AI can, like, provide such a customized, personalized

experience to our people, like, help people feel seen in ways

that like we don't like we haven't been able to do before,

because we, again, haven't had the capacity, right? And that's,

again, another somewhat. I mean, I'm talking a lot about men and

women, you know, and it is like, it's not like, super binary or

anything like that, but like, again, women do tend to like,

care more about helping people feel seen. It's, again, the

empathy in us. It's how we were raised to like, support people,

right? And that's something that we definitely care about in our

businesses more often. And to think about, like, the fact that

AI can give you that opportunity, like, to provide a

better customer experience to your clients than that way,

especially, like, that's another reason why, like, what, like AI,

is so freaking awesome for women, especially.

So so many good things here. I love this

conversation so much. Kenzie and everyone's call to action from

this episode is to make sure that you check out the her AI

era Summit. It's going to be incredible. Like, block off

October 13 to 17th in your calendar, because you're just

going to want to, like, learn all day, all the time, because

this is the kind of learning I don't know about you. I like, I

feel like both of us are speaking at a much higher

frequency that we even started this conversation, even though

we literally started with laughter. It's so exciting.

Like, like, the number, I just feel like there's so much

momentum and so much stuff happening, like my mind is

exploding so many times every single day, which makes working

more fun. It like, makes my day happier. I'm excited. You know,

when my kids come home from school and I, like, feel the

energy and then that pours over into the other parts of my life.

Did you have any last words? Like, I feel like we could just

continue this conversation for 100 more years. But like, how do

you wrap this up?

Oh, lady, no. I mean, I think that that was,

like, such a great little point that you just made at the end

too. And that's like, something I know we could nerd out forever

side note. But like, that's something that I have felt too,

right? Is like, actually, AI helps to keep me motivated. It's

one of those things where I didn't think about it until it

was, like a 2020 hindsight sort of situation. I think I was

like, reflecting on my 2024 year or something even, so, you know,

at this point the way back then. But like, I went through the

year of 2024 and I was like, Man, I know I'm doing a lot of

stuff, but like, like, I didn't really keep track of how much I

was doing, because I was just go, go, going, you know, and

stuff. And by the end of 2024 I realized, holy crap, I'd been

saving an average of three hours a day, 15 hours a week, and 70

hours every month, with AI tools. And because of that, I

did so much more than I have ever done in my business in the

past, like previous four years, you know what I mean. And like,

putting out new offers, doing lots of collabs, doing podcast

interviews, creating more content showing up more

consistently than ever before. And I realized when I was

reflecting, wow, I didn't drive myself into burnout once, which,

like usually was, like at least once a year, if not multiple

times a year in the previous years before that I would like,

I could depend on burnout coming at some point throughout my

year, and I was like, Huh? I just did so much, and I was

motivated. I had more freedom. I actually took the weekends off.

I actually, I started a crafting hobby, right? Like, I would not

have made time for before. I'm like, Oh, wow. Like. So AI

actually, like, can improve your day to day. And like, carry the

workload. It can carry the creative load. It can carry the

energy load that like, and I wasn't experiencing that

creative drain, that energy drain that I used to and like

that alone is so worth it. But anyway, guys, come to the

summit, please.

Yes. And I feel like, just because, hey, I was

like, Would you like to have the last word, and now I'm gonna,

like, swoop in and have the last for it, girl, I'm just because I

want to say that your this conversation with you is like

bringing up something else for me, which is just in my own

journey this year, like 2025 I declared, only if it's a hell

yes, like that is my like mantra, and how I'm moving

through this year, and honestly, now for the rest of my life,

because it has been so good, and that is accepting ease is okay,

right? Like this is, this is the thing to let go of and and for

me that I am accepting, like, let it be easy. Let your

business be easy. Let creating the strategy be easy. Let doing

that client research be easy. Let it be easy. AI, is such a

huge part of that for me. And I want more people to feel the

benefits of having that ease accessible in your business and

in your life.

I love that so much. Thank you so much. Kelly,

this has been like, so fun, literally, and like, everything

you're saying, I'm just like the double hands emoji in the air

and stuff. So I'm so grateful to you. I'm so grateful to you for

being a part of our summit too. And like, your amazing training

is going to be so awesome. And like, also, just like, grateful

for you being another woman in the in the AI space using AI

tools. And just like, helping more women use AI tools too.

Well, thank you for being here, and thank you to

you and Joyce for hosting this summit. It's an incredible

resource for everybody listening, so make sure that you

check the show notes for the link, and we will see you there.