Welcome to the six Figure Business Mastery Podcast, where every week Kirsten and
Speaker:Jeanie dive into the essential topics to fuel your business growth, from
Speaker:copywriting to course creation mindset, to video marketing, they've got you covered.
Speaker:Tune in for expert guest interviews on all things marketing and
Speaker:business, and learn how to work on your business, not just in it.
Speaker:So get ready to unlock your business potential and take it to the next level.
Speaker:In this episode, we're gonna discuss how to make more sales without feeling salesy.
Speaker:Specifically by understanding why people buy and why they say yes.
Speaker:I'm excited to introduce you today to Connor Clark from Sales Hub.
Speaker:He's gonna talk to us a little bit about doing that high ticket selling
Speaker:that seems to be so challenging for us.
Speaker:So welcome to the show, Connor's, lovely to have you.
Speaker:Oh, lovely to be here.
Speaker:Thank you for having me.
Speaker:So, Connor, I've got this magic question.
Speaker:First of all, what led you down the path to becoming a Okay, quick pause.
Speaker:This episode is sponsored by our Profit Clarity Masterclass.
Speaker:If you've been avoiding your finances and quietly hoping it won't catch up
Speaker:with you, we want you to hear this.
Speaker:You're not failing.
Speaker:This is incredibly common for most business owners.
Speaker:Most people don't avoid money because they don't care.
Speaker:They avoid it because it feels heavy, confusing, or stressful.
Speaker:Our free live Masterclass Sales Coach, we're gonna show you a
Speaker:clear, more supportive way to handle your finances so your business
Speaker:can actually support your life.
Speaker:Unbelievably blessed to work you learn more and save your seat at math money com.
Speaker:Businesses that there are, look forward to seeing you.
Speaker:I started there in very entry level sales position.
Speaker:And was completely blessed to just continue to be given opportunities to
Speaker:continue to step up within that business.
Speaker:And ultimately, a couple of years ago, stepped into the role of head
Speaker:sales coach for over 4,000 members of that community, um, and also head
Speaker:of sales internally for the business.
Speaker:So had a wealth of experience at managing coaching businesses.
Speaker:Have taken over two and a half thousand calls, managed a team responsible
Speaker:for over $20 million in coaching revenue and coached a lot of coaches.
Speaker:And it just got to the point where.
Speaker:In order to step into the next phase and experience the growth and continue
Speaker:to grow, I need to start my own thing.
Speaker:So that's how I got here.
Speaker:Congratulations on starting your own thing.
Speaker:It's always fun and exciting and scary as hell.
Speaker:Is that way for now?
Speaker:Yeah, definitely.
Speaker:Feeling all the feelings.
Speaker:I was part of that group.
Speaker:And Connor, you're an awesome coach.
Speaker:I appreciate it.
Speaker:The advice you gave people, they would just walk away saying, wow, this is
Speaker:really effective and really exciting.
Speaker:No, I appreciate that.
Speaker:And it's been exciting to do that with people on an even deeper level.
Speaker:Thank you.
Speaker:Love that.
Speaker:And uh, so right now you're coaching one-on-one, or do you
Speaker:have group coaching with that?
Speaker:No, it's a group coaching program.
Speaker:It culminates, that's not a word.
Speaker:It includes everything.
Speaker:An online coach consultant could need to make more sales of their coaching
Speaker:program or their high ticket offer.
Speaker:So the coaching, the community, the curriculum, ultimately the software.
Speaker:I've got big plans there.
Speaker:So just everything that this kind of industry and these types of
Speaker:people need in order to actually unlock more sales in their business.
Speaker:And I think the most important thing is allow them to actually impact more people.
Speaker:I love that.
Speaker:Biggest thing is most people we know, especially almost like.
Speaker:Jeanie, they hate the word sales.
Speaker:Yeah.
Speaker:And they, they shy away from it.
Speaker:They feel like they're terrible at it and they just get icky feelings about it.
Speaker:You should start there.
Speaker:Yeah.
Speaker:That's totally normal for a coach, right?
Speaker:Like you correct me if I'm wrong, Jeannie, you didn't get into this because
Speaker:you wanted to take money from people.
Speaker:Like no, you got into this space Because I've spoken to, like I mentioned,
Speaker:2000 online coaches, maybe even more at this point through coaching.
Speaker:But you are all like the drive and the goal is impact.
Speaker:Very, there is a monetary aspect to it of wanting to make more impact income.
Speaker:There's definitely across the board a freedom aspect of time freedom, location
Speaker:freedom, financial freedom, et cetera.
Speaker:But whenever you ask someone their goals, when you ask a coach their goals, the
Speaker:first response typically is not their own goals, it's their goals for their
Speaker:clients, which is very interesting.
Speaker:You all want to impact people, like you want to help people.
Speaker:You don't wanna sell them.
Speaker:Sales has this negative connotation of not actually serving people, when
Speaker:in fact, when you can go, when you can embrace the fact that the only
Speaker:way that you get to serve people is by selling them, and you can figure out the
Speaker:correct way to sell people that isn't super disgusting and icky and sleazy,
Speaker:you can unlock the ability to impact.
Speaker:People that never would've been able to be helped by.
Speaker:Yeah, it's interesting, I think about like this sometimes if we're
Speaker:so afraid of sales and we're so afraid to have the conversation and
Speaker:convert those conversations into paid clients, then someone else is, yeah.
Speaker:Certainly there lot of clients out there that have, or a lot of coaches out there
Speaker:that are, or people in general, not just coaches in every industry that maybe
Speaker:are not as knowledgeable as you are.
Speaker:They're not as ethical or as honest as you are.
Speaker:Absolutely.
Speaker:So I used to talk a lot like this with my loan officers that like, again.
Speaker:You have to get good at having those harder conversations because
Speaker:if you don't, someone else will.
Speaker:Mm-hmm.
Speaker:And those people may not be the most honest, ethical people, they may not
Speaker:be the most knowledgeable people.
Speaker:And that's frustrating when you see someone else getting
Speaker:business that you know.
Speaker:Doesn't deliver the way you do.
Speaker:They don't do, they don't do nearly as good a job.
Speaker:They don't care about the clients the way you do.
Speaker:But they started sales and I think that should make a lot of people
Speaker:angry enough to want to do a good job at learning how to sell.
Speaker:I think it should make them excited as well, because the
Speaker:opportunity has never been bigger.
Speaker:The competition has never been lower to stand out.
Speaker:All you need to do is just be an ethical person, low bar.
Speaker:Just be ethical and honest and yeah, it is.
Speaker:It's an incredibly low bar.
Speaker:And that the barrier to entry to get into coaching and to get into this
Speaker:space is so low that the standards and skill sets for most people are so low.
Speaker:Anyone can slap up a website and call themselves a coach.
Speaker:It should be an exciting opportunity for anyone listening to this that
Speaker:struggles with sales or wants to make more sales because the opportunity
Speaker:has never been bigger because your competition has never been low.
Speaker:Isn't that crazy?
Speaker:I love that.
Speaker:So one of the things you have on your little synopsis that we talked about
Speaker:was when you lead with value, clarity, and honesty, you close rate jumps.
Speaker:Mm-hmm.
Speaker:Let's talk a little bit about how can people feel like.
Speaker:They're leading with value, clarity, and honesty.
Speaker:So I think, I think when it comes to sales, are we talking about
Speaker:the sales equation at this point?
Speaker:Okay, perfect.
Speaker:I think when it comes to sales like it, it all boils down to value,
Speaker:trust, accountability, and belief.
Speaker:And having spoken to thousands of coaches and reviewed.
Speaker:Literally thousands of sales calls across every single niche
Speaker:you could humanly imagine.
Speaker:It's always these four kind of commonalities that are exactly why
Speaker:people do enroll or don't enroll, and it's these four kind of traits
Speaker:that significantly increase the odds that people will purchase.
Speaker:And it became so clear over years that I actually created
Speaker:like an equation around this.
Speaker:So like.
Speaker:The odds that you get a sale.
Speaker:So sales equals value times, trust times accountability to the power of belief.
Speaker:Value is the difference between where people are and where they want to be.
Speaker:The further you can extend that gap between where they are and
Speaker:where they want to be is the value that you provide in your service.
Speaker:If you have a small gap.
Speaker:Not much value.
Speaker:If you can help people in an astronomical significant way, going
Speaker:from zero to $1 a month, not very valuable, zero to a million dollars
Speaker:a month, significantly more valuable.
Speaker:The more value you create, the more likely they are to want to purchase your program.
Speaker:Trust people don't trust you.
Speaker:They're not gonna purchase.
Speaker:And I think ultimately, especially in the coaching industry, people
Speaker:are often pitching things that are just super untrustworthy.
Speaker:They don't have the resume to actually be selling what they
Speaker:sell, so people don't trust them.
Speaker:They are super confused with what they sell.
Speaker:Confusion is not trustworthy.
Speaker:So I think there's a significant lack of trust for many people.
Speaker:I also think that people, I think this is where sales gets
Speaker:a really negative connotation.
Speaker:People don't hold people accountable in the right way.
Speaker:Because I just dunno how to, like, when you get to the end of a sales
Speaker:call, there's this fabulous moment when you tell them the price.
Speaker:What happens if they say no?
Speaker:99.9% of people try to like push them into a decision and force
Speaker:them to make a decision, and that's not, we don't like that as humans.
Speaker:We're really good at knowing when someone is forcing us to make
Speaker:a decision that's in their best interest, not our best interests.
Speaker:If you can hold people accountable in the right way,
Speaker:people make their own decisions.
Speaker:And you have much better clients, you have a much better business.
Speaker:Everything scales a lot better.
Speaker:And the other side to that coin is that people aren't holding
Speaker:people accountable at all.
Speaker:Can you explain that?
Speaker:Like how in a sales call, would you hold someone accountable
Speaker:without pushing them after a no.
Speaker:Can you give a of that?
Speaker:Yeah.
Speaker:The first thing is you clarify, so you clarify your goal.
Speaker:The goal is I'm just here to help you make a decision.
Speaker:I'm not here to sell you.
Speaker:It's cool if you don't.
Speaker:If you say no.
Speaker:It's all good.
Speaker:I, my goal is just to serve you and help you make a decision and if people
Speaker:can genuinely believe that you're just there to help them, you are
Speaker:already nine 90% of the way there.
Speaker:So that's step one A, one B. You want people to do, you really want to clarify
Speaker:like, is there anything else going on for this person, like any other
Speaker:objections you want to actually make sure and clarify that their desire is to do
Speaker:this, so what are their intentions here?
Speaker:Then you just wanna understand what's going on for them.
Speaker:So you just ask questions to understand why there is this pause.
Speaker:'cause people purchase across the board in every industry emotionally, but
Speaker:they justify those decisions logically.
Speaker:Objections pop up or questions or limiting beliefs or roadblocks pop up when people.
Speaker:Haven't quite been able to like logically justify the decision.
Speaker:So being able to help them overcome objections really
Speaker:just comes from a belief.
Speaker:And I think beliefs really is the amplifier here.
Speaker:That's why it's to the power of, in the equation, it comes down to
Speaker:transmitting the belief that you're just here to serve the person.
Speaker:And when people feel like someone is here helping them in their best
Speaker:interest, they're significantly more likely to want to purchase your program.
Speaker:A lot of calls end in disaster because people are putting people
Speaker:off the wrong way and it's why.
Speaker:Uh, I don't know if you've been on a sales call, the person seemed
Speaker:fabulous and then they never turned up to the follow up call, right?
Speaker:Probably because you left them with a really icky feeling
Speaker:at the end of the call.
Speaker:It's it, why do you not like sales Jean?
Speaker:Potentially because you get to the end and it feels icky.
Speaker:It doesn't feel nice.
Speaker:It feels like you're trying to force people to make a decision that
Speaker:they may not necessarily want to.
Speaker:If you flip that and be okay with them not joining and just serve them and help
Speaker:them make a decision, even if it's not to join, hard to step across the line.
Speaker:Yeah, I totally like that because for me, if.
Speaker:If you told me there was somebody over there that I had to
Speaker:impress, I would be a nightmare.
Speaker:If you tell me there's somebody over there that wants to talk to
Speaker:me, I'll be all about chatting with them and getting to know them and
Speaker:ask them everything under this.
Speaker:That's all sales leads, who they are.
Speaker:Yeah, sales is just a conversation.
Speaker:Yeah, people put this pressure on it that it has to be this thing
Speaker:that ends in them giving you money.
Speaker:It doesn't have to be like, I haven't got money from every
Speaker:person that I've ever spoken to.
Speaker:It's funny.
Speaker:One of the examples that I like to use is when I had my mortgage company, we
Speaker:would've clients that would come in and their credit was at where it needed to
Speaker:be, or they needed to save more money.
Speaker:So rather than just saying, oh, get your stuff together and come back, we created
Speaker:a process to really support them and help them get their credit score up and help
Speaker:them to hit their savings goals and just give them the support that they needed.
Speaker:One thing that blew my mind about that was the fact that I would get
Speaker:referrals from them, like their parents or their friends who would
Speaker:come in and get a mortgage from me.
Speaker:So they were taking that referral from someone I had not done a loan for.
Speaker:Yeah.
Speaker:So I never sold him anything or sold her anything other than I was just
Speaker:helping and supporting them to get to their goal, which was to buy a house.
Speaker:But even though I had not done a transaction with them, they were
Speaker:telling their friends and family about us and that we were helping them,
Speaker:and we would get business from that.
Speaker:So I, that was my, that was kind of an aha moment that you don't necessarily
Speaker:have to close someone or sell them something for them to be a raving fan.
Speaker:For sure.
Speaker:And, and part of what logic was like, these people don't
Speaker:even have their act together.
Speaker:They don't have their credit.
Speaker:They've got bad credit or whatever that looks like, but yet these people
Speaker:who have half a million dollar houses are refinancing with us, or they're
Speaker:buying their second homes with us.
Speaker:So even though you would think that they don't have credibility in the sense
Speaker:that financially where they should be, but the fact that we were helping them
Speaker:was the credibility, the fact that we were doing something, we were serving
Speaker:them, that made us more credible.
Speaker:Yeah, yeah, totally.
Speaker:You're just depositing goodwill into the marketplace.
Speaker:I like to think we lead with is if you think about truly serving
Speaker:people, that's the main goal.
Speaker:And again, I love how you say it at the end of the goal,
Speaker:it's like what's best for you?
Speaker:And I'm sure you've had lots of times when people, it's a no right now,
Speaker:but they come back later and they buy from you or they refer you Yeah.
Speaker:Years later.
Speaker:Yeah.
Speaker:You never know what someone's going through.
Speaker:Yeah, totally.
Speaker:And when you flip the goal from the goal is to like to make a sale and you flip
Speaker:the goal to just, I'm here to serve.
Speaker:Yeah.
Speaker:You have a very different feeling towards sales calls and you also
Speaker:have a very different reward feedback because you may not make a sale for
Speaker:a few days, but if you've had a lot of wonderful conversations where
Speaker:people left better than they were.
Speaker:A caveat to that, don't coach them on the call.
Speaker:Don't solve their problems, but as long as they feel served on the call,
Speaker:like it just changes the goal of what you're going into it and how you
Speaker:are rewarded from that experience.
Speaker:I like that part about don't coach them, don't solve their problem.
Speaker:That's gonna be a harder for a lot of us, isn't it?
Speaker:Oh, it's the biggest.
Speaker:Across the board.
Speaker:In sales, yes.
Speaker:But like specifically for coaches, that's my bread and butter, who I like to help.
Speaker:The biggest challenge they have is just not solving people's problems on the call.
Speaker:They blur the lines between this being a sales call and a coaching call.
Speaker:And the problem is, I'll love to talk about this.
Speaker:The problem is it's probably the biggest disservice you can
Speaker:do to your potential clients.
Speaker:Because if they get onto a call with you and an hour later you've
Speaker:coached them for the entire time and they feel like their problems have
Speaker:solved, their challenges are overcome, they're never gonna give you money.
Speaker:And no one's lives.
Speaker:Yeah.
Speaker:No one's lives have been changed through an hour pleasant conversation.
Speaker:I know you guys are lovely.
Speaker:I'm enjoying this conversation, but like an hour later, my
Speaker:life isn't gonna be changed.
Speaker:Right.
Speaker:That they have to be sold.
Speaker:Like they have to join whatever your program is so they can
Speaker:actually receive the training.
Speaker:So what, how would you coach somebody into not doing that?
Speaker:Because you're totally right.
Speaker:It's so easy to just fall into, let me, let me tell you how this, what
Speaker:you could do In that situation, I feel like, would it be more
Speaker:like asking them more questions?
Speaker:Yes.
Speaker:To get them to figure out?
Speaker:The second you find yourself talking too much, ask a question.
Speaker:So the sales call's really broken up into three parts of the discovery
Speaker:of the pitch and the close.
Speaker:The discovery is the beginning of the call.
Speaker:What are we doing?
Speaker:We're discovering we have two ears and one mouth for a reason.
Speaker:Like we need to learn about the person.
Speaker:We need to learn that they're a good fit for what we do.
Speaker:We need to learn about their situation, current and desire.
Speaker:We need to learn that we can help this person.
Speaker:We need to create more value.
Speaker:The only way you do that is by asking questions.
Speaker:This is where people coach because they're asking a few questions.
Speaker:They hear a challenge they can solve, they solve it, and then
Speaker:they ask another question.
Speaker:They hear another challenge, they solve it.
Speaker:And then you get to the end of the call and the person that they've
Speaker:been talking to is, I'm fixed.
Speaker:Why would I give you money?
Speaker:Oh my God.
Speaker:See?
Speaker:But I would think people would think, if I can help you solve a problem,
Speaker:then you might think better of me.
Speaker:Mm-hmm.
Speaker:And then you would want to work with me because you can see that I'm a giver.
Speaker:Totally.
Speaker:But if I solve all your problems and you leave at the end in the moment where
Speaker:you are making a decision whether or not you want to get further help, and I feel
Speaker:like I'm better, oh, I now have a plan.
Speaker:I know what to go do on my own.
Speaker:Why would I give you thousands of dollars to do this when I feel like you've just
Speaker:given me everything I need to go do this?
Speaker:So like I get the argument, the psychology behind it just doesn't work.
Speaker:Well, and also, like you said, in an hour, yes, you can paint a big
Speaker:picture for them or you can give them tips or solutions for small things.
Speaker:But most of us, especially like you talk about high ticket, you're
Speaker:selling something that's more expensive that has multiple steps.
Speaker:Yeah.
Speaker:And that's something you can't, you can't solve that in an hour.
Speaker:No, not in the slightest.
Speaker:You can give them a good feeling.
Speaker:Right?
Speaker:They can perceive that they're better.
Speaker:They'll go away a few weeks later.
Speaker:Life will get busy.
Speaker:They'll have had a few fights with their kids.
Speaker:They'll have changed nothing, and then they'll be back looking for a solution and
Speaker:they may come back to you or they might just go away and try continue to struggle.
Speaker:Like the moment might've been missed.
Speaker:So what do you say to people who get to that point and say how much
Speaker:their program costs or their whatever costs that they're trying to sell?
Speaker:And then the argument is.
Speaker:It is too expensive.
Speaker:I know.
Speaker:I would think as a salesperson you would say you should have
Speaker:given them enough value or enough information that wouldn't be an issue.
Speaker:Mm-hmm.
Speaker:But what if it is?
Speaker:Yeah, it comes up all the time.
Speaker:Financial reasons.
Speaker:One, that's not even a financial objection.
Speaker:That's more of an uncertainty based objection around it being more money
Speaker:than I expected, or it's a lot of money.
Speaker:The thing that I would say is that it doesn't mean they don't have the money.
Speaker:That's not even a true financial objection.
Speaker:You've thrown me a curve ball genie, which I appreciate.
Speaker:The first thing I'd say is that to overcome that really comes down to
Speaker:the discovery first and foremost, because it's a lot of money.
Speaker:Or it's more money than I expected, is really just a lack of value.
Speaker:So what's the advice?
Speaker:99 times out of a hundred go deeper in the discovery, create more value.
Speaker:Really ask questions to uncover the emotions behind what are going on here.
Speaker:The beliefs, the root belief, like really get to the crux of
Speaker:what's going on for this person.
Speaker:So create value.
Speaker:If you do that 99 times out of a hundred, you probably won't get that objection.
Speaker:If you do, it won't be that elaborate.
Speaker:If you do, you just go through a process.
Speaker:I'm like, my goal is just to help you.
Speaker:Like aside from it being more than you expected, would you like to do this?
Speaker:Yes.
Speaker:Perfect.
Speaker:Is there anything else coming up for you?
Speaker:No.
Speaker:Perfect.
Speaker:What did you expect it to be?
Speaker:It's a $5,000 program.
Speaker:I expected it to be 3000.
Speaker:Awesome.
Speaker:Now all we're doing is overcoming a $2,000 objection instead of a $5,000 objection.
Speaker:A lot easier.
Speaker:If it was 3000, would you be getting started?
Speaker:Yeah, definitely.
Speaker:Okay, perfect.
Speaker:We can just ask questions to uncover things and learn what the difference
Speaker:is, and then we can create some sort of logical solution or logical reframe.
Speaker:The most probably common and easy one is just a payment plan.
Speaker:Okay.
Speaker:We can't do the whole thing right now.
Speaker:Let's spread it out over a couple of months and therefore
Speaker:we've solved the problem.
Speaker:Love that.
Speaker:All right.
Speaker:Outta curiosity, do you, at the end of a sales call, do you take their
Speaker:credit card information right there?
Speaker:Yes.
Speaker:If they've made the, this is one I struggle with probably because of my
Speaker:background with compliance and issues.
Speaker:Security.
Speaker:Yeah, totally.
Speaker:Yeah.
Speaker:Is the fact that we all have devices that are listening and now you're all
Speaker:of a sudden taking someone's credit card information, so where it's being recorded.
Speaker:Alexis, in the other room, your phone's right here?
Speaker:Mm-hmm.
Speaker:Do you ever have concerns about security and that?
Speaker:I personally, what I do with my program is I will make them make a, not make them.
Speaker:That's a horrible thing to say.
Speaker:They make the decision to move forward on their own on the call.
Speaker:My job now is to secure the investment because they have made the decision.
Speaker:If we wait very good chance that something will happen in their life.
Speaker:This will no longer be a priority.
Speaker:They will delay, et cetera.
Speaker:We've all sent out links to people and the person hasn't joined,
Speaker:and it's a horrible feeling.
Speaker:We learn that lesson once and then we move on.
Speaker:Personally, what I've chosen to do with my business is I'm on the call with someone.
Speaker:I send them the page to process the investment on their own.
Speaker:They take care of it on their side.
Speaker:I don't know any of the information, don't want to know, but they make the decision
Speaker:and I just sit there in the background and let them know that I'm here, if anything
Speaker:goes wrong, if they have any questions.
Speaker:And then once it's processed, I'm gonna set them up and make sure they
Speaker:know how to be successful here so the call doesn't end the moment that they.
Speaker:Hey, the call ends like five, 10 minutes after that moment, because
Speaker:after that moment, I need to set all of the expectations for them moving
Speaker:forward on how to be an incredible client, how to get incredible results.
Speaker:I need to set the expectations as what's gonna happen next because
Speaker:I wanna limit refunds and frankly, I also wanna ask for referrals.
Speaker:'cause that's a fabulous moment to ask for referrals.
Speaker:Yeah.
Speaker:They're happiest when they've just paid.
Speaker:Isn't that funny?
Speaker:Yeah.
Speaker:The best time to ask for a referral is after a significant win or after
Speaker:a significant moment of excitement.
Speaker:Like when you've potentially been thinking about getting help for this challenge
Speaker:that you've been facing and then it's been dominating your mind for maybe years.
Speaker:That's a pretty exciting moment.
Speaker:And they more than likely know other people that would love to have this
Speaker:feeling that they're having right now.
Speaker:So that's a significant missed opportunity.
Speaker:That's what you saw us say at the moment.
Speaker:You asked for referrals in the mortgage businesses when they've signed the
Speaker:contract and the application's been turned in and they're on a high.
Speaker:Yeah.
Speaker:Not after all the processing challenges they go through.
Speaker:Yeah.
Speaker:No, but yeah, I would say be compliant though.
Speaker:There's a lot of un compliance in this industry.
Speaker:Make sure that you know what you need to do, how to be compliant, et cetera.
Speaker:But when people make the decisions, let, let, let them make the decision.
Speaker:You'll lose a lot of sales if you don't capture the investment
Speaker:when they've made the decision.
Speaker:I have lost a lot of sales.
Speaker:Yeah, me too.
Speaker:Me too.
Speaker:We've done that.
Speaker:Yes, for sure.
Speaker:Yes.
Speaker:So tell me this, I've heard different stories about the logic behind it, but
Speaker:do you offer people a hundred percent guarantee or any kind of guarantee?
Speaker:There's three types of guarantees.
Speaker:There's a conditional guarantee, an unconditional guarantee,
Speaker:and then no guarantee.
Speaker:So an anti guarantee is how I've termed it for myself.
Speaker:Conditional guarantee is that people get a guarantee as long
Speaker:as certain conditions are met.
Speaker:So they turn up to trainings, they do X, Y, Z, whatever that looks like for them.
Speaker:Unconditional is that they just don't have to do anything and you're just
Speaker:promised to give them a guarantee for no reason, not my favorite.
Speaker:The answer guarantee is essentially that you guarantee
Speaker:that there are no guarantees.
Speaker:So my personal preferred one and what I would advise most coaching businesses
Speaker:is to go with an anti guarantee.
Speaker:Reason being, I think it's the most ethical and authentic
Speaker:guarantee that there is.
Speaker:I think it's super powerful when you can say that common sense dictates that there
Speaker:is no guarantees in life whatsoever.
Speaker:But I guarantee that if you turn up and do the work and ask questions and don't
Speaker:quit when it gets hard, that you'll more than likely progress towards your goals.
Speaker:Not even promising that you'll hit your goals, that you'll make progress.
Speaker:Progress towards your goals.
Speaker:As long as you do the things that let's be real, you have to do.
Speaker:If you do those things in anything in life, odds are that you'll be successful.
Speaker:So I love that guarantee.
Speaker:That's the one that I prefer.
Speaker:I understand a conditional guarantee.
Speaker:I just know that it also adds complexity to a business.
Speaker:Yeah.
Speaker:I think oftentimes when it comes to that guarantee, people
Speaker:are ridiculous with them.
Speaker:You must turn up to 100% of calls, right?
Speaker:Yeah.
Speaker:But life, you get busy.
Speaker:Right.
Speaker:Exactly.
Speaker:How do you enforce that?
Speaker:How do you capture that information?
Speaker:Are you like, taking attendance on every single call?
Speaker:So, I think conditional guarantees work.
Speaker:I don't, I'm not a huge fan of unconditional guarantees.
Speaker:I think they, they pressure people to make decisions in an, in an extrinsic way.
Speaker:So they're, they're pressuring people to make a decision because they're scared
Speaker:of missing out of some guarantee, and it removes all of the responsibility
Speaker:of the client to actually do work.
Speaker:And it puts all of the risk on the business.
Speaker:And I think specifically in a coaching environment, I don't think that's
Speaker:the best way to begin because I think everyone needs to be bought
Speaker:in to actually be successful.
Speaker:If you were to join, say, sales Hub, and I was like, look,
Speaker:you can have your money back.
Speaker:No, no problem.
Speaker:No issues whatsoever.
Speaker:I don't think that's setting you guys up for success because I think
Speaker:it's beginning the relationship giving you a very easy out.
Speaker:Anything we wanna learn can build our confidence and build our bank
Speaker:account is it takes hard work.
Speaker:Totally.
Speaker:If it were easy, it's like, it's not an easy button, right?
Speaker:Push that button.
Speaker:So I agree with that.
Speaker:Getting that easy out is like, why bother taking the sales call at all?
Speaker:Why bother investing?
Speaker:I think it's a great way to make sales and I think people that are
Speaker:inexperienced lean on it because it's a very easy way to make sales.
Speaker:It's a very enticing offer.
Speaker:I'll give you your money, like just try it and I'll give you
Speaker:all your money back if it sucks.
Speaker:And I think.
Speaker:A lot of the unethical people in this space, or the inexperienced or people
Speaker:that are selling things that they're not genuine experts at, lean on that.
Speaker:And I think that's great for them.
Speaker:I think the people that are actually experts and the people that want a
Speaker:thriving program with clients that actually go on to be ridiculously
Speaker:successful should lean more on a conditional guarantee or just have an anti
Speaker:guarantee where they guarantee nothing.
Speaker:Love that.
Speaker:So what do you feel is the right time amount for an average sales call?
Speaker:An hour.
Speaker:I, I always leave an hour.
Speaker:I think that's enough time to cover everything transparently.
Speaker:If you have less calls, you can always schedule it for an hour, and if nothing's
Speaker:afterwards, you can keep talking.
Speaker:There's nothing wrong with it being longer.
Speaker:If we're breaking up a sales call, 30 minutes roughly would wanna be discovery.
Speaker:25 to 30 minutes of just learning about them, five to 10 minutes of pitching,
Speaker:and that leaves about 20 to 25 minutes for objections on for the close.
Speaker:Yeah, I think when you say objections, people like freeze, right?
Speaker:'cause that's one of the biggest challenges for people's
Speaker:overcoming those objections.
Speaker:If you go into a sales, here's another belief.
Speaker:Most calls have objections, right?
Speaker:Life has objections.
Speaker:Like I think one of the most interesting things that I've learned in this space,
Speaker:watching coaches sell, is that not, they're all shocked when an objection pops
Speaker:up, but like literally, probably 90% of people will have some sort of objection.
Speaker:So why on earth would you be shocked when it comes up?
Speaker:Right?
Speaker:And I think when you're selling your own thing, and this has become more
Speaker:prevalent for me and more noticeable now that I sell my own thing, you get
Speaker:to the end and someone has an objection.
Speaker:How dare they don't.
Speaker:They know how amazing this is.
Speaker:But I think if you can remove yourself emotionally from the fact that you are
Speaker:selling your baby, the thing that you've spent like maybe years building an
Speaker:expertise and years crafting and getting incredible clients' results, like if you
Speaker:can remove yourself, UNE, emotionally, and just put yourself in their shoes,
Speaker:it becomes a lot more reasonable that they would have some sort of question
Speaker:or limiting belief or objection.
Speaker:But if you can flip the belief to be like.
Speaker:I expect this to happen.
Speaker:You handle it very differently.
Speaker:It's just part of the process.
Speaker:It is just part of the process.
Speaker:90% of people are gonna have something if you can get very good at just
Speaker:helping them make a decision that's in their best interests for themselves.
Speaker:Like objections become a lot of fun, like at this point.
Speaker:Now I get it.
Speaker:My first.
Speaker:600 to 800 calls.
Speaker:I didn't even know where to begin with an objection.
Speaker:What I learned though, was that the better I got at the beginning of the
Speaker:call and the discovery, the more value I created and the more trustworthy my pitch
Speaker:became, the less objections that I have.
Speaker:And now I'm at the point where I've just taken so many calls
Speaker:and handled every single one that you could possibly imagine.
Speaker:Like I've had every objection.
Speaker:Very rarely does something surprise me at this point, but having done that one.
Speaker:You know when the objection is coming up, when you've done
Speaker:everything right throughout the call.
Speaker:So it's not really a surprise when they say that they don't have the money and
Speaker:you've typically already handled it.
Speaker:Most of my calls now are objection list, just because I've handled
Speaker:them all before I get to the end.
Speaker:Okay.
Speaker:When they do pop up, it's, oh, this is fun.
Speaker:Finally, it's like a game.
Speaker:And when you get into that moment where you're truly connected with someone that
Speaker:you know you can genuinely serve and is right on the edge of making a life
Speaker:changing decision, the connectiveness that you feel with someone is incredible.
Speaker:It's like, it's such an amazing moment to share with someone when
Speaker:you help them make a huge decision.
Speaker:Then once they do, you get to see them years later and how their life has
Speaker:changed or their business has changed, or their relationship has changed, or
Speaker:just whatever your transformation is.
Speaker:That is fantastic.
Speaker:Mra, this has been so amazing.
Speaker:You have given us my pleasure, so much value and so many good ideas
Speaker:and thoughts and different ways to turn something around that that
Speaker:maybe you were scared of or that you don't, that you don't want to happen.
Speaker:We're so grateful that you were here today, Connor.
Speaker:So tell us a little bit about, I know there are people listening who are
Speaker:saying, I need to reach out to him.
Speaker:I need to.
Speaker:Find out more about what he does, what's the best way for them to do that?
Speaker:Go to join sales hub.com and just fill out an application and schedule a call.
Speaker:Worst case scenario, we have a lovely chat.
Speaker:You get to see a sales call being modeled in person.
Speaker:Worst case scenario, cancel the application 'cause I can't help.
Speaker:That's perfect.
Speaker:Nothing.
Speaker:Good deal.
Speaker:You're gonna stay healthy my friend.
Speaker:Stay healthy.
Speaker:Yeah.
Speaker:That's right.
Speaker:Stay healthy.
Speaker:Connor Clark, this has been amazing and we will put all your details in
Speaker:the show notes below so that people can go right there and fill out the
Speaker:application and have a chat with you.
Speaker:So thank you so much for joining us today.
Speaker:This has been great.
Speaker:My pleasure.
Speaker:Thank you for having me on.
Speaker:Thanks for listening to the six Figure Business Mastery Podcast.
Speaker:If you enjoyed listening to this episode and you are ready to leverage video
Speaker:marketing on all online platforms, or maybe even start your own video
Speaker:podcast, then you need to check out the Done for You and Done with You program
Speaker:at the marketing va advantage.com and take your business to the next level.