Foreign.
Speaker BAnd welcome to the Pat Accounting Podcast with me, your host, Vicki Clark.
Speaker BI'm going to help you get to grips with your finances, save you lots of money and take the stress out of doing your tax return.
Speaker BSo let's get going.
Speaker AYeah.
Speaker AHi, everyone.
Speaker AWelcome to Slightly Delayed Live, which we usually have on Wednesday, but we're on Friday.
Speaker AToday it's been a long week.
Speaker AI am joined by a very special guest, Darren.
Speaker ASorry there wasn't one last week, but I was on holiday and Lee, I think he might have forgotten to do one.
Speaker ASo now I'm back.
Speaker AWe are joined by Darren from Motion to Profit and who's also going to be one half of our speakers at the Expo in November.
Speaker ASo I thought it would be a good opportunity to get them on so you can know what he is, what he does, how he's going to help and then we'll go into the Expo bit afterwards.
Speaker ASo welcome Darren, to the lovely podcast.
Speaker CThank you.
Speaker CThanks Vicky.
Speaker CThanks for having me.
Speaker AYou're all right.
Speaker AI know this is very off the cuff guys.
Speaker AThere's been no planning behind this so Darren has no idea what we're going to be talking about, but we're going to win it as we usually do.
Speaker AThere will be a few tax updates at the end of this as well, so make sure that you are listening because the female tax digital updates I need to go through.
Speaker ABut before we do that, Darren, do you want to just let everyone know what it is that you do and why it's important to them that they need to listen to you?
Speaker CYeah, yeah.
Speaker CSo I own a company called Motion to Profit.
Speaker CWe essentially started as video production, so we do sort of video marketing campaigns for business.
Speaker CBut then obviously during COVID as you know Vicky, we started doing podcasts and yeah, so now I'd say we're video and podcast marketing agency and today we'll talk about content.
Speaker CI think because we work with a lot of companies, so we've worked with a lot of pet professionals, but we work all the way up to sort of year 20, 30 million pound engineering firms as well.
Speaker CSo we, we sort of COVID a lot of ground.
Speaker AShould we say you cover everyone but you, you, you do work with some pet professionals, which is why we've got them on.
Speaker ALadies and gents, I haven't just picked a random bloke that deals with companies and everyone's like, eh, which companies to have you or do you work with the pet sector if you're allowed to say.
Speaker CSo as you know, we've worked with a few the one, the one that I will talk about is Bill.
Speaker CWe've done a lot of work with Bill Betts.
Speaker CWe've really launched this podcast.
Speaker CWe, I think, yeah, I was involved in launching yours and managed yours.
Speaker CSo, yeah, we've worked with a few groomers from him as well.
Speaker CGot friends now, I'll say in the grooming community as well, from that, from going to his events and stuff like that, getting to know him.
Speaker CThey're a good, good group.
Speaker CSo, yeah, yeah.
Speaker CAnd to be honest, mate, I like working with pet business.
Speaker CThis small, smaller business, you know, than the 20, 30 million pounds companies where there's hundreds of employees, whatnot.
Speaker CI like working with small business.
Speaker CIt's good, it's good.
Speaker AAnd Darren was a cruft this year, following us around for the day, which I feel was a very entertaining day.
Speaker AIt didn't.
Speaker ASome of the videos didn't go quite as planned.
Speaker AThere was a lot of giggling and a lot of laughing and a lot of retakes which were hilarious when we saw them back.
Speaker ABut yeah, we had Darren do a few videos and clips for us for Crufts and they turned out really well.
Speaker AI was a bit worried because there was a lot of outtakes.
Speaker CYeah, there was.
Speaker CWhen.
Speaker CYeah, there was a lot of messing around.
Speaker AIt wasn't normal cars messing around and jumping behind the stalls and then trying to grab people to do testimonials and Taryn was following them around with a camera, chasing them to try and catch them to do once.
Speaker AIt was, it was funny, but it was good.
Speaker ASo it's stuff that people need to think outside the box with, isn't it?
Speaker AWith like marketing and things and not just do the norm.
Speaker CYeah, definitely.
Speaker CI think a lot of people get really confused around marketing and I think a lot of people just make stuff for the sake of making it.
Speaker CBut actually, you know, the most successful marketing is when you really focus in on the problems that you solve.
Speaker CSo, you know, I don't know, let's just take dog walking as a prime example.
Speaker CYou know, we've got a dog and if we were having.
Speaker CIf we were looking at different dog walking options for whilst we're at work during the day, you know, you would, you would look around their social media and the type of content that they're posting is going to be quite important to your decision making and that's where good content comes in.
Speaker CYou know, for us, we'd want to know.
Speaker COur dog's a very sicky dog.
Speaker CShe's a Boston terrier and she's sick Nearly every day for various reasons.
Speaker CShe's healthy but she's been to the vets lots of times but she's fine.
Speaker CBut you know, things for us would be like, you know, what sort of treats are you giving them?
Speaker CDo you supply the treats?
Speaker CDon't you supply the treats?
Speaker CYou know, where, where do you tend to take them?
Speaker CWhat, what other dogs are you going to take them with?
Speaker CYou know, just all these little things that put people's mind at rest and you can deal with that a lot of the time in your content and if you deal with it in your content actually as well it sometimes saves you time because ultimately you're not going to get that question, you're not going to then have to answer it.
Speaker CAnd yeah, it's better to deal with things through content I think.
Speaker AYeah, I find that a lot of people these days just go on to Google when they're looking for someone and you know, if you're looking at someone's website and it's just really text heavy and doesn't really have anything on there, you're just going to go to the next one or if it's a shit looking website again you're just going to go to the next one.
Speaker ABut one that might have like you say like videos on there of the dogs or videos of them speaking so that then they can get to know the person rather than just being ebo.
Speaker AStandard website.
Speaker CYeah, definitely.
Speaker CSo we work very closely and we'll come on to a company we work closely with later because it'll become relevant but we work very closely with a digital marketing company and we analyze a lot of our work so we know for example that on average a website with video on gets, gets two thirds more watch time.
Speaker CSo people will see stay and on your website longer by far when you've got good video on there.
Speaker CNow I'll be honest in, in the pet industry, the problem is with the pet industry is that it varies so you can get, you know like your, your one man bands doing it as a bit of a lifestyle business, gives them a decent income, that's great.
Speaker CBut then you can obviously get some of the suppliers in the pen.
Speaker CYou could be big companies, they can almost be sort of, you know, those million pound businesses.
Speaker CSo your content's going to want to vary and I think a lot of the dog groomers that I've spoken to, to be honest with you, I think, you know, using someone like myself to come and film content for you on a regular basis would just be impractical.
Speaker CIt'd Be too, too expensive a lot of the time.
Speaker CBut there's some fantastic tools out there now, Vicky and I'm always going on about things like this and actually just about to finish a guide for it as well.
Speaker CBut that, you know, nowadays with social media it gives you so many options.
Speaker CSo you know, with things like Tick Tock, you've got things like Cap Cut, there's templates on there, you can make some fantastic videos on your phone and just fill your social media up.
Speaker CIf you committed to doing that once a week, those videos get shared more, they can be posted around more people enjoy them and they're just.
Speaker AWe use Cow Club Massive.
Speaker AWe Tegan.
Speaker AThis is Club Cups.
Speaker CYeah, yeah, It's a bit of playing around and I think you can get a pro version for like 20 pound a month or something like that.
Speaker AYeah, not expensive.
Speaker AIt just like takes a bit of getting used to and getting on because I mean she's done it from like have no background in sort of design or market or anything like that and she's got to quips with it fairly quickly.
Speaker ASo.
Speaker CYeah, yeah, so my 10 year old uses it, believe it or not.
Speaker AThere you go.
Speaker CYeah, it's, it is designed to be user friendly but it also makes some really decent little videos and we love pets, don't we?
Speaker CSo on social media they tend to do better than someone like me.
Speaker CBoring.
Speaker CTalking about marketing for a few units.
Speaker AWhy do you think we put dogs in the background of our videos?
Speaker AJust me sat there going, right, payments on account.
Speaker AWhat are they just standing like sitting here now doing it?
Speaker AOr having a video of me walking the dog or the dog on the beach or whatever, talking about it is more likely to get watched than me just sat on my desk blabbering on about payments on my account.
Speaker COh, 100% it will, yeah, because we love dogs.
Speaker CBut then on the flip side, sat, where we've worked with a lot of people in the industry, it's the, the, the more serious marketing side.
Speaker CSo that's where I'm a huge fan of testimonials.
Speaker CIn fact, about 10 minutes before I come online, we've just taken on another client for testimonials.
Speaker CThat's where we go out.
Speaker CWe get three of their customers and we record testimonial videos, things like that on your website is where it's now a bit more into the serious marketing.
Speaker CThat's where you probably do want something a bit more professional.
Speaker CYou want something on there to show how you're, you know, to shout your happy customers to Shout about you because that's when they're in who is this person mode.
Speaker CI'm going to check them out, I'm going to see whether I'm going to trust them with my dog or whatever it is.
Speaker CThat's where you need that bit more serious side.
Speaker CSo, so on your, on your website, that's where you might want to invest a little bit into your video.
Speaker ABut with the testimonials, he did it crufts for us.
Speaker AAnd they put them on the website.
Speaker CYeah, yeah.
Speaker CAnd, and that's all down to keeping them on your website, keeping them reading.
Speaker CAnd testimonials are huge.
Speaker CThey're, they're, they're, they're one of the best things you can do in marketing.
Speaker CAnd not only that, now one of the things that we'll cover later in the year is AI optimization.
Speaker CSo what a lot of people probably don't know is that we've always had SEO.
Speaker CSo search engine optimization.
Speaker CSo if you Google your, if you go into Google and search dog groomers near me or do dog walker near me, whatever it may be, or, you know, boarding, whatever, it's always been really important what's on Google.
Speaker CBut AI is becoming more and more popular for, you know, hi, chat, GPT, find me the best dog border in the Huntingdon area in Cambridgeshire.
Speaker CThat's being used a lot more now.
Speaker CSo it.
Speaker CAnd reviews are one of the things that AI will look at to give the best possible answers.
Speaker AHow does it sit?
Speaker ALike, how does it come up with the deal data?
Speaker CSo unlike Google, which will just look at metadata, what it will do is it will just scan the Internet.
Speaker CSo it will look for a number of things and this isn't my expertise, I know this from Jamie, but actually what happens is it will look at a lot of things and one of the things it will do is got a bit more thinking about it.
Speaker CSo it will look at the reviews.
Speaker CSo what, what we'd kind of recommend is look, actually get yourself reviews, definitely get video reviews, if you can get them transcribed, get them on, on your website as text as well.
Speaker CMake sure your customers are filling out your Google reviews, your Facebook reviews, because AI will take a snapshot across all of these platforms and then come back and recommend certain people.
Speaker COne of the things that I recommend everyone does listen to this is go on to chat, GPT or whatever AI platform you use and ask it.
Speaker CSo for example, with me, I would say chat, give me a video marketing company in Cambridgeshire and if it doesn't, if it doesn't come up with my business.
Speaker CAsk it why.
Speaker CWhy didn't you come up with this is my website.
Speaker CWhat can I do to improve this?
Speaker CAnd it will tell you it's interactive.
Speaker ASo everyone went crazy with it, didn't it?
Speaker AWith those bloody dolls.
Speaker CYeah, exactly.
Speaker AYours was really good but I couldn't, I couldn't get mine to look that good.
Speaker AI'm not very good with technology and I was trying to like get it to look better and I just gave up in the end.
Speaker AI was trying to do one of my mom and it just.
Speaker AShe yeah didn't come out great, bless her.
Speaker ABut then everyone jumped on that and then I think maybe people are going to start use.
Speaker AI use it more now.
Speaker AI just love sometimes rather than Google to be honest.
Speaker CYeah, yeah.
Speaker CWell like you know, if I, if I.
Speaker CObviously I've got a fantastic accountant at the moment.
Speaker CYou do, yeah.
Speaker CI wouldn't.
Speaker CWouldn't otherwise on here.
Speaker CBut yeah, like honestly if, if I was looking for a new accountant now, which I'm not, but if I was then I'm highly likely to go on to chat GPT and say to it, finally a good accountant, you know.
Speaker CSo it.
Speaker CThat's becoming really important and the sheer amount of content you put out is going to be vital for that.
Speaker CIn moving into the next few years, I think Google's going to slowly lose that battle with AI and AI will take over.
Speaker CSo like I said, do you know now if I'm honest mate, what I'd be doing if I run a pet business, I'd be taking photos on my phone, just on my phone, taking videos on my phone, snipping them together with Capcut, putting them out.
Speaker CBut be consistent across all platforms because every piece of content you're putting out is just another touch point for that AI to then say, oh this, this is a very active company.
Speaker CAll their reviews are good, I'm going to recommend them.
Speaker CThat's ultimately what you want and I think if you do that you're.
Speaker CYou will get more customers as a result of that.
Speaker CCertainly going forward we, we've noticed customers come through from AI which is.
Speaker CWhich is good.
Speaker AI have to start asking people.
Speaker AI'm not going to sound good.
Speaker AI'm going to be good on there later soon going, right, who is the best pet accountant in the uk?
Speaker AIt probably won't even go.
Speaker AIt'd be hilarious.
Speaker CShould do it now.
Speaker CDo it live.
Speaker AShould I do it?
Speaker AI think to be to us.
Speaker AI typed something in it the other day, something about what did I type in?
Speaker ALet me have a Look, it tells you.
Speaker AAnd it came up with an accountant that doesn't even do pet stuff because it was someone, it was an accountant, then it was us.
Speaker AAnd I thought, oh, I've not heard of them.
Speaker AAnd I clicked on them and went on the website and there's no pet related thing on there, which I found a bit bizarre.
Speaker CYeah.
Speaker CSo I've just said to chat GBT now if I'm an accountant for my pet business in the uk, okay.
Speaker ABecause if it doesn't come up the pet account, I'll be mortified.
Speaker CSo specialist accountants, the first one to come up is the pet accountant, which is fantastic.
Speaker CSo that's, that's the, the, that's the what you do.
Speaker CSo the good thing is with you guys is you're probably optimized quite well for your search engine optimization.
Speaker CSo what you need to make sure is that everything on, on your website and in your content, everything that you put out tells people clearly what you do.
Speaker CSo, you know, if you're a dog border and you don't do grooming, don't do too much content around how dogs are groomed because you'll just confuse it.
Speaker CTalk all the way, all the time about what you do.
Speaker CSame if you're a groomer, if you, you know, it's well worth.
Speaker CIf you're a groomer and you're upselling, you're grooming cats or you're doing teeth, that sort of stuff that, that you guys and Bill recommend all the time for extra income, it's great.
Speaker CBut put content out because if, if I go in there and say I'll find someone to clean my dog teeth in this area, you want to be coming up there and the only way they're going to know or AI will know is if you, if you keep it out.
Speaker CSo, yeah, happy to say on that search, Pet accountant comes up as number one.
Speaker CYou'll have to let me know when you get some leads from it though.
Speaker AYeah, yeah.
Speaker AWell, Tegan does ask when she does the sales calls where they found us from.
Speaker AAnd to be honest, I think the majority is Facebook and Instagram.
Speaker AAnd it used to, I think we used to get a lot through the website.
Speaker AI don't know what the ratio is now over the last few months, I'll have to check.
Speaker ABut we are gonna, I think gonna do a tick tock.
Speaker AObviously We've got the YouTube channel, but I haven't really done much with that other than put the videos from Facebook onto it.
Speaker AOther than that.
Speaker AThat's kind of all that's there.
Speaker ABut we are gonna do start doing TikTok, much to my distaste, because I really do not want to be on TikTok.
Speaker ABut hey ho, do you know what?
Speaker CI'm not a huge fan of Tick Tock.
Speaker CI love Tick Tock.
Speaker CYeah, I do scroll on it all the time, but other than like, items.
Speaker CSo, like, my.
Speaker CI think my mum's addicted to TikTok shop.
Speaker AI've never.
Speaker AI've never even looked at TikTok shop.
Speaker CYeah, I think if you're selling like an item, like if you're selling grooming, brushes, that sort of stuff, then I think it's a really good place to be.
Speaker CBut I'm just more.
Speaker CI'm more of a YouTube fan, you know, I think from a business perspective, YouTube's.
Speaker CYouTube's the place to be for me.
Speaker ABut like, does it.
Speaker ADoes that depend on your audience or like, for me, I would say if I had to pick out of the two world I get more clients from, it would probably be TikTok.
Speaker CI think as an accountancy.
Speaker AYeah.
Speaker CNot sure.
Speaker CI think what works really well.
Speaker CSo, yeah, so we build YouTube channels and what works really well is when you have a service.
Speaker CSo say, for example, if you teach people online.
Speaker CSo if you have a service that you could sell to someone in New Zealand, Australia, America, Canada, that's where you really want to be getting onto YouTube.
Speaker CBecause.
Speaker CBecause then, yeah, as you build it, you'll.
Speaker CYou'll get more leads coming through.
Speaker CAnd that's where we found it works really well for our clients.
Speaker AYeah.
Speaker AYeah, well, I'll.
Speaker AWell, I'll have to get you to sort the YouTube out because I don't know what the hell I've done, to be honest.
Speaker AI've just plonked the videos on there and then left it.
Speaker AYeah.
Speaker ATechnology is not my friend people's.
Speaker AAs we know.
Speaker AI'm not great at technology.
Speaker ABut we will be on TikTok soon, so we'll give it a go and see what happens.
Speaker AThere's a few interesting accountants on TikTok.
Speaker AA lot of them look and sound like you're what you would expect an accountant to look and sound like.
Speaker ASo we'll see if we can maybe change it up a little bit and see what happens.
Speaker ABecause I sometimes see your videos pop up on my feed and bills.
Speaker CWhat, on TikTok?
Speaker CIs that for me or for my podcast?
Speaker APodcast, I think, but it was a while ago, in fairness.
Speaker AYeah, yeah, but I see bills come up every now and again.
Speaker CYeah, I think Tick Tock's A place like, the good thing with you guys is, and we, we certainly recognize this in crafts, that there's a lot of personality in, in your business.
Speaker CThere's a lot of fun to be had.
Speaker CA lot is serious, really serious when it needs to be, but at the same time, like, it's like, you know, work hard, play hard, sort of mentalities.
Speaker AYeah, we, we are a very uncorporate firm, but we know what we're doing and we work hard.
Speaker ABut we, we do like to have a laugh with it.
Speaker AI don't see the point of being like, really strict and corporate and, and I don't think it would really work with the clients either.
Speaker AI think they like, like the fact when they call up, they can just have a, a general conversation or they can talk to Tegan about trees and sharks and whatever else she talks them about.
Speaker AAnd, you know, Emily will have a chat with them about random things.
Speaker ANothing with accountancy.
Speaker ASo I think it does work.
Speaker AAnd I don't think I could be a corporate person, to be honest.
Speaker AI just couldn't.
Speaker CNo, definitely.
Speaker CAnd that's, that's what I would show on Tick Tock.
Speaker CI showed a personality side.
Speaker AYeah.
Speaker CYou know very well.
Speaker AYeah, we'll see.
Speaker AWe'll see.
Speaker AI might go viral in a month.
Speaker AYou never know.
Speaker AAll right.
Speaker AI can leave the account because I'm a Tick Tock stick star.
Speaker AYou never know.
Speaker ARight.
Speaker AWe'll move on to the expo because you, and you mentioned Jamie before are going to be one of our speakers or two of our speakers at this year's Expo in November.
Speaker AWhat are you guys.
Speaker AI don't want to go into too much detail and give it away, but what are you guys sort of going to touch on for the people when they're there?
Speaker CYeah.
Speaker CSo like I said before, the best businesses, the most successful business, they have lead flow.
Speaker CSo they have people coming into their business regularly sign up as new clients, and that's how we grow our business.
Speaker CRight.
Speaker CThe reason that me and Jamie are going to do this together, Vicky, is because Jamie's really good at what we call generating those leads of finding those customers through Facebook ads, through Google, through things like, you know, the main platforms.
Speaker CHe, that's his specialism.
Speaker CSo he'll be adding that.
Speaker CBut that's then complemented by the content that you're putting out there.
Speaker CSo that's why we said, actually, do you know what, Vicky?
Speaker CWe'll do this together because it comes hand in hand.
Speaker CYou, you drive the potential clients to your website or to your, wherever you're driving them and then you convert them into customers with good content.
Speaker CSo that's what our.
Speaker CWhat we're going to be talking about is how you can grow your business by generating leads and then turning them into clients.
Speaker AWhich, which I think is important because I think a lot of people, I see in people's accounts where they'll spend so much money on Facebook ads and Google Ads, but I don't think they necessarily get what they need from them and maybe that's because they're not doing them properly.
Speaker ALike when I was talking to you before we came on live, I was talking about doing Facebook ads.
Speaker AI wouldn't have a clue.
Speaker ABut then I find it hard and this is just personal life.
Speaker AI was to go and find someone to do the Facebook ads.
Speaker AWhen you sort of search on Google, it's like a minefield of like so many people come up and it's like, how do you choose?
Speaker ASo then do people just go, you know what, I'll do it myself.
Speaker AEnd up spending bloody thousands and not getting any results.
Speaker ABut how can they, like, find someone like Jamie?
Speaker ABecause I've done it before when I've typed it, the Google, I've looked and thought, oh God, don't even know YouTube what to click on.
Speaker CNo, definitely.
Speaker CSo.
Speaker CSo I'm sure Jamie won't mind me saying so.
Speaker CJamie's actually one of my clients.
Speaker CSo we, we're building Jamie's YouTube channel.
Speaker CSo if anyone needs help with ads, I would recommend it.
Speaker CIt's all about how to run ads.
Speaker AYeah.
Speaker APut his contact details when we're done in the comments section on the page.
Speaker ASo then at least people can go and search them if they are struggling.
Speaker CYeah, but they are complex.
Speaker CRight.
Speaker CYou.
Speaker CMost businesses, sort of over, certainly over a certain size, will be running ads on social media platforms and on Google.
Speaker CSo it's competitive.
Speaker CSo if you've not got it set up well.
Speaker CSo the biggest mistake I see is when people just.
Speaker CAnd in my early business days before, before this business, when I had a T shirt company, you know, I made this mistake.
Speaker CI went on and I boosted a post on Facebook, but all you're doing is showing your, your post to more people.
Speaker CThat's not going to convert people.
Speaker CThe AI in, in Meta in Facebook and Instagram is extremely powerful when it's used the right way.
Speaker CYou have to set it up well and, and really, you know.
Speaker CSo for example, if you're a dog groomer and you want to run ads, you can do that in a really good geographical area on Facebook.
Speaker CYou can, you need to be retargeting people because I think on average we see 5,000 ads a day in UK on average.
Speaker CSo that, that could be anything from watching the TV and ad pops up to driving.
Speaker CIf you drive into your local town you're probably going to pass and you must be in shop advertisement on the front of shops.
Speaker CSo 5,000 ads a day and average says unlikely.
Speaker CYou're going to do one ad and convert someone.
Speaker CThat's kind of what Jamie specializes in is how to, how to find someone and then to bring them into your business and then how either would then focus on how once they're there you then add the value to then convert them to be in the client.
Speaker ADo you?
Speaker AAnd I hear.
Speaker AI don't know if this is a myth, I don't even know if you might know this but someone said, because when I started the pet account obviously back in 2021 and I was trying to do Facebook ads and I'm shit with technology so I have no clue what the hell I was doing.
Speaker AI was just putting like, oh, doing it and then going, how much you want to spend?
Speaker AI was like 20 quid.
Speaker ASomeone.
Speaker AYeah, someone said to me there's no point doing a Facebook ad spending 20 quid, 30 quid, 40 quid, 50 quid because they're just not going to do it.
Speaker AAnd then this other person that I followed, this business woman and said you've got to be spending to get the return.
Speaker AYou've got to be spending like 5,600 pound a month on Facebook ads.
Speaker ASo steep.
Speaker ABut then does it depend on which sector you're in?
Speaker ABecause she was like, Well, I spent 600 pound on Facebook ad grs this month and I've got 10 grands worth of business.
Speaker AThank for.
Speaker CYeah, so, so one of my, one of my friends is a wedding singer and he spends 20 grand a year on Facebook ads.
Speaker CBut, but he gets a lot of.
Speaker CSo he makes well over 150,000 pound.
Speaker AA year doing that like specific one sector who would work better for.
Speaker CYeah, of course.
Speaker CSo saying if I wouldn't be able to say to you now and no one would, it's my understand of it, it's going to cost you £500 to find a client.
Speaker CBecause if you're a dog groomer and you're charging on average 70, 80 pound a groom, you're not going to go and spend 600 pounds to find a client.
Speaker CYou know, if you do, you're not going to be in business long.
Speaker CBut this is why.
Speaker CAnd I'VE heard Lee talk about this and you, you and Lee talk about this on the podcast before.
Speaker CThis is why pricing is so important.
Speaker CBecause as a business what you need to figure out is what's your cost of acquisition.
Speaker CAnd what I mean by that is, is how much money, advertising money does it take for you to find a client?
Speaker COkay, if, if, if as a dog groomer your cost of acquisition is £20, it costs you £20 to put an advertisement out for, then them to come in and you to then have them as a client.
Speaker CSo if it's £20, you know that you need to take that into account when you're pricing because if that's what it costs, you're still going to get the word of mouth and the other things that you're doing.
Speaker CBut if you're truly looking to grow your business, you knowing the cost of acquisition for a client is really important.
Speaker CAnd that's, that's why you know, if you're selling 15 pound brushes for dogs, then of course you're going to want your cost of acquisition really to be less than five pounds to then be able to, to, to grow.
Speaker CIf you're selling like, like our services, some of our services are £20,000 a year, then our cost of acquisition can probably be £2,000.
Speaker CAnd, and we're happy, we can swallow that.
Speaker CBut it all depends on the business, what you're selling.
Speaker CThe other thing I'd say, and I know that Bill goes on about this a lot, is if you're a dog groomer and you're signing someone up to a one off groom and let's say for argument's sake, just a nice round number, that's £50 for that groom.
Speaker CIf you're, if you're just doing that once, then you're not going to want to pay 50 pound to find that client.
Speaker CBut if you're signing them on to a yearly plan where they're going to come in once a month to have a top up groom, you might lose that 50 pound quite happily cost you £50 to find that client.
Speaker CBut actually month two, month three, month four, month five, it's worth it because they're going to keep coming back.
Speaker ASo yeah, it's a tricky thing.
Speaker AIt's a tricky thing.
Speaker AAnd I said I've never since that time I spent 20 quid on the Facebook ad.
Speaker AI don't even know, I couldn't even tell you what it was even for, to be honest.
Speaker AI don't even, I don't think it worked.
Speaker AI thought I'll Just play around and I'll go, oh, 20 pounds.
Speaker AWhich back then when I was starting the business I thought well, I don't want to go too crazy.
Speaker AIt didn't work.
Speaker ABut I think it's definitely something that we will probably look into.
Speaker ADoing ads and stuff.
Speaker AWe've been quite lucky in that like the Facebook group and the podcast and stuff.
Speaker AWord of mouth is like a natural funnel for us.
Speaker ABut I'm always, I've always been intrigued by Facebook ads.
Speaker ABut yes.
Speaker ASo Darren and Jamie will be at the expo in November.
Speaker ASo if you are struggling with the Facebook side and ads and getting people to your business then make sure that you get a ticket to the Expo and come and see Jamie and Darren.
Speaker AYou're going to be there.
Speaker AAre you going on the Friday as well, are you guys?
Speaker CYeah, so me, I'm bringing the wife and she's gonna help help you on the day.
Speaker CSo yeah, we thought we're gonna make a weekend of it.
Speaker CI think we're gonna try and go to a Christmas market after to be fair as well.
Speaker AYeah.
Speaker ASo I've been.
Speaker AThe Christmas markets are on a checked so I think there's a lot of us that will be there from Friday till Sunday.
Speaker ASo if you want to come and network.
Speaker AYeah.
Speaker AAnd that could have gone wrong, that hand gesture.
Speaker AYou'd be drinking beer.
Speaker AI just want to clap.
Speaker AYeah, if you listen then you're just in the drinking beer hand gesture, nothing else.
Speaker ABut we will be there for the whole weekend so if you do fancy coming to see some of the the speakers and having a drink with us, having some food, we will be there Friday and Saturday night.
Speaker AMaybe not so much booze on the Friday but probably quite a bit on the Saturday.
Speaker ASo if you do want to join us and network and have a drink then make sure that you come along, don't miss it.
Speaker AThere are a few tickets left.
Speaker AWe'll be launching the online ones very soon and we will keep you guys updated with all of the updates on the event and what's included and who's coming and timings etc.
Speaker AThere is a Facebook page called pet Pro Expo 2020.
Speaker AIf you're not following that then make sure you follow that because a lot of the updates will go on there and also as normal the group and our Facebook page.
Speaker ASo keep your eyes peeled because I will be releasing the online speakers very soon.
Speaker AJust waiting for a few more picks and we will releasing them.
Speaker ASo not only will you get the in person guest but you're also going to get a few online Speakers as well.
Speaker ASo we will leave it there.
Speaker AThank you very much for coming.
Speaker AI think that's been quite useful, to be honest.
Speaker ASo hopefully people will start looking into their websites and their Facebook ads and things.
Speaker AIf you could put yours and Jamie's details in the comments, then at least then they've got somewhere to go because like if you're like me and I just googled it, you wouldn't have a clue where to go, would you?
Speaker AYou just wouldn't.
Speaker ASo there's just like, yeah, at least we can point them in the direction of someone that's good and trustworthy to do your ads and you're not spending thousands on some random.
Speaker ASo yeah, make sure you put the details in there and follow them up if you do.
Speaker AAnd if you want a podcast then I can give you a glowing review for Darren because he's done our podcast.
Speaker ASince when did I start the podcast?
Speaker AI want to say 23 years ago, I think.
Speaker A2022 or 2023.
Speaker C2022, I think.
Speaker CYeah, I need to check.
Speaker A2022, 2023.
Speaker ASo it's been a good few years.
Speaker ASo if you are looking to start a podcast or you want some video doing and I can highly recommend Darren because we've used them ourselves and you can look at the testimonial videos on the website because Darren did those and the outtakes I think are on the group somewhere as well.
Speaker ABut.
Speaker ARight, enjoy your weekend everyone.
Speaker AThanks very much, Darren for, for joining me today and hopefully me and Lee will be back next week if he doesn't forget.
Speaker AI will make sure I glue him to the chair and we'll do the make and tax digital updates and stuff then.
Speaker ABut yeah, have a good weekend.
Speaker AThanks for joining us and we'll speak to you soon.
Speaker BThanks for listening.
Speaker BIf you've enjoyed my podcast, don't forget to subscribe for me and if you want to speak to me, please visit my website at www.petcare.
Speaker Band if you'd like to join my Facebook group, which is full of like minded pet professionals, then search accounting for pet professionals in Facebook and I will see you there.