Speaker A

Foreign.

Speaker B

And welcome to the Pat Accounting Podcast with me, your host, Vicki Clark.

Speaker B

I'm going to help you get to grips with your finances, save you lots of money and take the stress out of doing your tax return.

Speaker B

So let's get going.

Speaker A

Yeah.

Speaker A

Hi, everyone.

Speaker A

Welcome to Slightly Delayed Live, which we usually have on Wednesday, but we're on Friday.

Speaker A

Today it's been a long week.

Speaker A

I am joined by a very special guest, Darren.

Speaker A

Sorry there wasn't one last week, but I was on holiday and Lee, I think he might have forgotten to do one.

Speaker A

So now I'm back.

Speaker A

We are joined by Darren from Motion to Profit and who's also going to be one half of our speakers at the Expo in November.

Speaker A

So I thought it would be a good opportunity to get them on so you can know what he is, what he does, how he's going to help and then we'll go into the Expo bit afterwards.

Speaker A

So welcome Darren, to the lovely podcast.

Speaker C

Thank you.

Speaker C

Thanks Vicky.

Speaker C

Thanks for having me.

Speaker A

You're all right.

Speaker A

I know this is very off the cuff guys.

Speaker A

There's been no planning behind this so Darren has no idea what we're going to be talking about, but we're going to win it as we usually do.

Speaker A

There will be a few tax updates at the end of this as well, so make sure that you are listening because the female tax digital updates I need to go through.

Speaker A

But before we do that, Darren, do you want to just let everyone know what it is that you do and why it's important to them that they need to listen to you?

Speaker C

Yeah, yeah.

Speaker C

So I own a company called Motion to Profit.

Speaker C

We essentially started as video production, so we do sort of video marketing campaigns for business.

Speaker C

But then obviously during COVID as you know Vicky, we started doing podcasts and yeah, so now I'd say we're video and podcast marketing agency and today we'll talk about content.

Speaker C

I think because we work with a lot of companies, so we've worked with a lot of pet professionals, but we work all the way up to sort of year 20, 30 million pound engineering firms as well.

Speaker C

So we, we sort of COVID a lot of ground.

Speaker A

Should we say you cover everyone but you, you, you do work with some pet professionals, which is why we've got them on.

Speaker A

Ladies and gents, I haven't just picked a random bloke that deals with companies and everyone's like, eh, which companies to have you or do you work with the pet sector if you're allowed to say.

Speaker C

So as you know, we've worked with a few the one, the one that I will talk about is Bill.

Speaker C

We've done a lot of work with Bill Betts.

Speaker C

We've really launched this podcast.

Speaker C

We, I think, yeah, I was involved in launching yours and managed yours.

Speaker C

So, yeah, we've worked with a few groomers from him as well.

Speaker C

Got friends now, I'll say in the grooming community as well, from that, from going to his events and stuff like that, getting to know him.

Speaker C

They're a good, good group.

Speaker C

So, yeah, yeah.

Speaker C

And to be honest, mate, I like working with pet business.

Speaker C

This small, smaller business, you know, than the 20, 30 million pounds companies where there's hundreds of employees, whatnot.

Speaker C

I like working with small business.

Speaker C

It's good, it's good.

Speaker A

And Darren was a cruft this year, following us around for the day, which I feel was a very entertaining day.

Speaker A

It didn't.

Speaker A

Some of the videos didn't go quite as planned.

Speaker A

There was a lot of giggling and a lot of laughing and a lot of retakes which were hilarious when we saw them back.

Speaker A

But yeah, we had Darren do a few videos and clips for us for Crufts and they turned out really well.

Speaker A

I was a bit worried because there was a lot of outtakes.

Speaker C

Yeah, there was.

Speaker C

When.

Speaker C

Yeah, there was a lot of messing around.

Speaker A

It wasn't normal cars messing around and jumping behind the stalls and then trying to grab people to do testimonials and Taryn was following them around with a camera, chasing them to try and catch them to do once.

Speaker A

It was, it was funny, but it was good.

Speaker A

So it's stuff that people need to think outside the box with, isn't it?

Speaker A

With like marketing and things and not just do the norm.

Speaker C

Yeah, definitely.

Speaker C

I think a lot of people get really confused around marketing and I think a lot of people just make stuff for the sake of making it.

Speaker C

But actually, you know, the most successful marketing is when you really focus in on the problems that you solve.

Speaker C

So, you know, I don't know, let's just take dog walking as a prime example.

Speaker C

You know, we've got a dog and if we were having.

Speaker C

If we were looking at different dog walking options for whilst we're at work during the day, you know, you would, you would look around their social media and the type of content that they're posting is going to be quite important to your decision making and that's where good content comes in.

Speaker C

You know, for us, we'd want to know.

Speaker C

Our dog's a very sicky dog.

Speaker C

She's a Boston terrier and she's sick Nearly every day for various reasons.

Speaker C

She's healthy but she's been to the vets lots of times but she's fine.

Speaker C

But you know, things for us would be like, you know, what sort of treats are you giving them?

Speaker C

Do you supply the treats?

Speaker C

Don't you supply the treats?

Speaker C

You know, where, where do you tend to take them?

Speaker C

What, what other dogs are you going to take them with?

Speaker C

You know, just all these little things that put people's mind at rest and you can deal with that a lot of the time in your content and if you deal with it in your content actually as well it sometimes saves you time because ultimately you're not going to get that question, you're not going to then have to answer it.

Speaker C

And yeah, it's better to deal with things through content I think.

Speaker A

Yeah, I find that a lot of people these days just go on to Google when they're looking for someone and you know, if you're looking at someone's website and it's just really text heavy and doesn't really have anything on there, you're just going to go to the next one or if it's a shit looking website again you're just going to go to the next one.

Speaker A

But one that might have like you say like videos on there of the dogs or videos of them speaking so that then they can get to know the person rather than just being ebo.

Speaker A

Standard website.

Speaker C

Yeah, definitely.

Speaker C

So we work very closely and we'll come on to a company we work closely with later because it'll become relevant but we work very closely with a digital marketing company and we analyze a lot of our work so we know for example that on average a website with video on gets, gets two thirds more watch time.

Speaker C

So people will see stay and on your website longer by far when you've got good video on there.

Speaker C

Now I'll be honest in, in the pet industry, the problem is with the pet industry is that it varies so you can get, you know like your, your one man bands doing it as a bit of a lifestyle business, gives them a decent income, that's great.

Speaker C

But then you can obviously get some of the suppliers in the pen.

Speaker C

You could be big companies, they can almost be sort of, you know, those million pound businesses.

Speaker C

So your content's going to want to vary and I think a lot of the dog groomers that I've spoken to, to be honest with you, I think, you know, using someone like myself to come and film content for you on a regular basis would just be impractical.

Speaker C

It'd Be too, too expensive a lot of the time.

Speaker C

But there's some fantastic tools out there now, Vicky and I'm always going on about things like this and actually just about to finish a guide for it as well.

Speaker C

But that, you know, nowadays with social media it gives you so many options.

Speaker C

So you know, with things like Tick Tock, you've got things like Cap Cut, there's templates on there, you can make some fantastic videos on your phone and just fill your social media up.

Speaker C

If you committed to doing that once a week, those videos get shared more, they can be posted around more people enjoy them and they're just.

Speaker A

We use Cow Club Massive.

Speaker A

We Tegan.

Speaker A

This is Club Cups.

Speaker C

Yeah, yeah, It's a bit of playing around and I think you can get a pro version for like 20 pound a month or something like that.

Speaker A

Yeah, not expensive.

Speaker A

It just like takes a bit of getting used to and getting on because I mean she's done it from like have no background in sort of design or market or anything like that and she's got to quips with it fairly quickly.

Speaker A

So.

Speaker C

Yeah, yeah, so my 10 year old uses it, believe it or not.

Speaker A

There you go.

Speaker C

Yeah, it's, it is designed to be user friendly but it also makes some really decent little videos and we love pets, don't we?

Speaker C

So on social media they tend to do better than someone like me.

Speaker C

Boring.

Speaker C

Talking about marketing for a few units.

Speaker A

Why do you think we put dogs in the background of our videos?

Speaker A

Just me sat there going, right, payments on account.

Speaker A

What are they just standing like sitting here now doing it?

Speaker A

Or having a video of me walking the dog or the dog on the beach or whatever, talking about it is more likely to get watched than me just sat on my desk blabbering on about payments on my account.

Speaker C

Oh, 100% it will, yeah, because we love dogs.

Speaker C

But then on the flip side, sat, where we've worked with a lot of people in the industry, it's the, the, the more serious marketing side.

Speaker C

So that's where I'm a huge fan of testimonials.

Speaker C

In fact, about 10 minutes before I come online, we've just taken on another client for testimonials.

Speaker C

That's where we go out.

Speaker C

We get three of their customers and we record testimonial videos, things like that on your website is where it's now a bit more into the serious marketing.

Speaker C

That's where you probably do want something a bit more professional.

Speaker C

You want something on there to show how you're, you know, to shout your happy customers to Shout about you because that's when they're in who is this person mode.

Speaker C

I'm going to check them out, I'm going to see whether I'm going to trust them with my dog or whatever it is.

Speaker C

That's where you need that bit more serious side.

Speaker C

So, so on your, on your website, that's where you might want to invest a little bit into your video.

Speaker A

But with the testimonials, he did it crufts for us.

Speaker A

And they put them on the website.

Speaker C

Yeah, yeah.

Speaker C

And, and that's all down to keeping them on your website, keeping them reading.

Speaker C

And testimonials are huge.

Speaker C

They're, they're, they're, they're one of the best things you can do in marketing.

Speaker C

And not only that, now one of the things that we'll cover later in the year is AI optimization.

Speaker C

So what a lot of people probably don't know is that we've always had SEO.

Speaker C

So search engine optimization.

Speaker C

So if you Google your, if you go into Google and search dog groomers near me or do dog walker near me, whatever it may be, or, you know, boarding, whatever, it's always been really important what's on Google.

Speaker C

But AI is becoming more and more popular for, you know, hi, chat, GPT, find me the best dog border in the Huntingdon area in Cambridgeshire.

Speaker C

That's being used a lot more now.

Speaker C

So it.

Speaker C

And reviews are one of the things that AI will look at to give the best possible answers.

Speaker A

How does it sit?

Speaker A

Like, how does it come up with the deal data?

Speaker C

So unlike Google, which will just look at metadata, what it will do is it will just scan the Internet.

Speaker C

So it will look for a number of things and this isn't my expertise, I know this from Jamie, but actually what happens is it will look at a lot of things and one of the things it will do is got a bit more thinking about it.

Speaker C

So it will look at the reviews.

Speaker C

So what, what we'd kind of recommend is look, actually get yourself reviews, definitely get video reviews, if you can get them transcribed, get them on, on your website as text as well.

Speaker C

Make sure your customers are filling out your Google reviews, your Facebook reviews, because AI will take a snapshot across all of these platforms and then come back and recommend certain people.

Speaker C

One of the things that I recommend everyone does listen to this is go on to chat, GPT or whatever AI platform you use and ask it.

Speaker C

So for example, with me, I would say chat, give me a video marketing company in Cambridgeshire and if it doesn't, if it doesn't come up with my business.

Speaker C

Ask it why.

Speaker C

Why didn't you come up with this is my website.

Speaker C

What can I do to improve this?

Speaker C

And it will tell you it's interactive.

Speaker A

So everyone went crazy with it, didn't it?

Speaker A

With those bloody dolls.

Speaker C

Yeah, exactly.

Speaker A

Yours was really good but I couldn't, I couldn't get mine to look that good.

Speaker A

I'm not very good with technology and I was trying to like get it to look better and I just gave up in the end.

Speaker A

I was trying to do one of my mom and it just.

Speaker A

She yeah didn't come out great, bless her.

Speaker A

But then everyone jumped on that and then I think maybe people are going to start use.

Speaker A

I use it more now.

Speaker A

I just love sometimes rather than Google to be honest.

Speaker C

Yeah, yeah.

Speaker C

Well like you know, if I, if I.

Speaker C

Obviously I've got a fantastic accountant at the moment.

Speaker C

You do, yeah.

Speaker C

I wouldn't.

Speaker C

Wouldn't otherwise on here.

Speaker C

But yeah, like honestly if, if I was looking for a new accountant now, which I'm not, but if I was then I'm highly likely to go on to chat GPT and say to it, finally a good accountant, you know.

Speaker C

So it.

Speaker C

That's becoming really important and the sheer amount of content you put out is going to be vital for that.

Speaker C

In moving into the next few years, I think Google's going to slowly lose that battle with AI and AI will take over.

Speaker C

So like I said, do you know now if I'm honest mate, what I'd be doing if I run a pet business, I'd be taking photos on my phone, just on my phone, taking videos on my phone, snipping them together with Capcut, putting them out.

Speaker C

But be consistent across all platforms because every piece of content you're putting out is just another touch point for that AI to then say, oh this, this is a very active company.

Speaker C

All their reviews are good, I'm going to recommend them.

Speaker C

That's ultimately what you want and I think if you do that you're.

Speaker C

You will get more customers as a result of that.

Speaker C

Certainly going forward we, we've noticed customers come through from AI which is.

Speaker C

Which is good.

Speaker A

I have to start asking people.

Speaker A

I'm not going to sound good.

Speaker A

I'm going to be good on there later soon going, right, who is the best pet accountant in the uk?

Speaker A

It probably won't even go.

Speaker A

It'd be hilarious.

Speaker C

Should do it now.

Speaker C

Do it live.

Speaker A

Should I do it?

Speaker A

I think to be to us.

Speaker A

I typed something in it the other day, something about what did I type in?

Speaker A

Let me have a Look, it tells you.

Speaker A

And it came up with an accountant that doesn't even do pet stuff because it was someone, it was an accountant, then it was us.

Speaker A

And I thought, oh, I've not heard of them.

Speaker A

And I clicked on them and went on the website and there's no pet related thing on there, which I found a bit bizarre.

Speaker C

Yeah.

Speaker C

So I've just said to chat GBT now if I'm an accountant for my pet business in the uk, okay.

Speaker A

Because if it doesn't come up the pet account, I'll be mortified.

Speaker C

So specialist accountants, the first one to come up is the pet accountant, which is fantastic.

Speaker C

So that's, that's the, the, that's the what you do.

Speaker C

So the good thing is with you guys is you're probably optimized quite well for your search engine optimization.

Speaker C

So what you need to make sure is that everything on, on your website and in your content, everything that you put out tells people clearly what you do.

Speaker C

So, you know, if you're a dog border and you don't do grooming, don't do too much content around how dogs are groomed because you'll just confuse it.

Speaker C

Talk all the way, all the time about what you do.

Speaker C

Same if you're a groomer, if you, you know, it's well worth.

Speaker C

If you're a groomer and you're upselling, you're grooming cats or you're doing teeth, that sort of stuff that, that you guys and Bill recommend all the time for extra income, it's great.

Speaker C

But put content out because if, if I go in there and say I'll find someone to clean my dog teeth in this area, you want to be coming up there and the only way they're going to know or AI will know is if you, if you keep it out.

Speaker C

So, yeah, happy to say on that search, Pet accountant comes up as number one.

Speaker C

You'll have to let me know when you get some leads from it though.

Speaker A

Yeah, yeah.

Speaker A

Well, Tegan does ask when she does the sales calls where they found us from.

Speaker A

And to be honest, I think the majority is Facebook and Instagram.

Speaker A

And it used to, I think we used to get a lot through the website.

Speaker A

I don't know what the ratio is now over the last few months, I'll have to check.

Speaker A

But we are gonna, I think gonna do a tick tock.

Speaker A

Obviously We've got the YouTube channel, but I haven't really done much with that other than put the videos from Facebook onto it.

Speaker A

Other than that.

Speaker A

That's kind of all that's there.

Speaker A

But we are gonna do start doing TikTok, much to my distaste, because I really do not want to be on TikTok.

Speaker A

But hey ho, do you know what?

Speaker C

I'm not a huge fan of Tick Tock.

Speaker C

I love Tick Tock.

Speaker C

Yeah, I do scroll on it all the time, but other than like, items.

Speaker C

So, like, my.

Speaker C

I think my mum's addicted to TikTok shop.

Speaker A

I've never.

Speaker A

I've never even looked at TikTok shop.

Speaker C

Yeah, I think if you're selling like an item, like if you're selling grooming, brushes, that sort of stuff, then I think it's a really good place to be.

Speaker C

But I'm just more.

Speaker C

I'm more of a YouTube fan, you know, I think from a business perspective, YouTube's.

Speaker C

YouTube's the place to be for me.

Speaker A

But like, does it.

Speaker A

Does that depend on your audience or like, for me, I would say if I had to pick out of the two world I get more clients from, it would probably be TikTok.

Speaker C

I think as an accountancy.

Speaker A

Yeah.

Speaker C

Not sure.

Speaker C

I think what works really well.

Speaker C

So, yeah, so we build YouTube channels and what works really well is when you have a service.

Speaker C

So say, for example, if you teach people online.

Speaker C

So if you have a service that you could sell to someone in New Zealand, Australia, America, Canada, that's where you really want to be getting onto YouTube.

Speaker C

Because.

Speaker C

Because then, yeah, as you build it, you'll.

Speaker C

You'll get more leads coming through.

Speaker C

And that's where we found it works really well for our clients.

Speaker A

Yeah.

Speaker A

Yeah, well, I'll.

Speaker A

Well, I'll have to get you to sort the YouTube out because I don't know what the hell I've done, to be honest.

Speaker A

I've just plonked the videos on there and then left it.

Speaker A

Yeah.

Speaker A

Technology is not my friend people's.

Speaker A

As we know.

Speaker A

I'm not great at technology.

Speaker A

But we will be on TikTok soon, so we'll give it a go and see what happens.

Speaker A

There's a few interesting accountants on TikTok.

Speaker A

A lot of them look and sound like you're what you would expect an accountant to look and sound like.

Speaker A

So we'll see if we can maybe change it up a little bit and see what happens.

Speaker A

Because I sometimes see your videos pop up on my feed and bills.

Speaker C

What, on TikTok?

Speaker C

Is that for me or for my podcast?

Speaker A

Podcast, I think, but it was a while ago, in fairness.

Speaker A

Yeah, yeah, but I see bills come up every now and again.

Speaker C

Yeah, I think Tick Tock's A place like, the good thing with you guys is, and we, we certainly recognize this in crafts, that there's a lot of personality in, in your business.

Speaker C

There's a lot of fun to be had.

Speaker C

A lot is serious, really serious when it needs to be, but at the same time, like, it's like, you know, work hard, play hard, sort of mentalities.

Speaker A

Yeah, we, we are a very uncorporate firm, but we know what we're doing and we work hard.

Speaker A

But we, we do like to have a laugh with it.

Speaker A

I don't see the point of being like, really strict and corporate and, and I don't think it would really work with the clients either.

Speaker A

I think they like, like the fact when they call up, they can just have a, a general conversation or they can talk to Tegan about trees and sharks and whatever else she talks them about.

Speaker A

And, you know, Emily will have a chat with them about random things.

Speaker A

Nothing with accountancy.

Speaker A

So I think it does work.

Speaker A

And I don't think I could be a corporate person, to be honest.

Speaker A

I just couldn't.

Speaker C

No, definitely.

Speaker C

And that's, that's what I would show on Tick Tock.

Speaker C

I showed a personality side.

Speaker A

Yeah.

Speaker C

You know very well.

Speaker A

Yeah, we'll see.

Speaker A

We'll see.

Speaker A

I might go viral in a month.

Speaker A

You never know.

Speaker A

All right.

Speaker A

I can leave the account because I'm a Tick Tock stick star.

Speaker A

You never know.

Speaker A

Right.

Speaker A

We'll move on to the expo because you, and you mentioned Jamie before are going to be one of our speakers or two of our speakers at this year's Expo in November.

Speaker A

What are you guys.

Speaker A

I don't want to go into too much detail and give it away, but what are you guys sort of going to touch on for the people when they're there?

Speaker C

Yeah.

Speaker C

So like I said before, the best businesses, the most successful business, they have lead flow.

Speaker C

So they have people coming into their business regularly sign up as new clients, and that's how we grow our business.

Speaker C

Right.

Speaker C

The reason that me and Jamie are going to do this together, Vicky, is because Jamie's really good at what we call generating those leads of finding those customers through Facebook ads, through Google, through things like, you know, the main platforms.

Speaker C

He, that's his specialism.

Speaker C

So he'll be adding that.

Speaker C

But that's then complemented by the content that you're putting out there.

Speaker C

So that's why we said, actually, do you know what, Vicky?

Speaker C

We'll do this together because it comes hand in hand.

Speaker C

You, you drive the potential clients to your website or to your, wherever you're driving them and then you convert them into customers with good content.

Speaker C

So that's what our.

Speaker C

What we're going to be talking about is how you can grow your business by generating leads and then turning them into clients.

Speaker A

Which, which I think is important because I think a lot of people, I see in people's accounts where they'll spend so much money on Facebook ads and Google Ads, but I don't think they necessarily get what they need from them and maybe that's because they're not doing them properly.

Speaker A

Like when I was talking to you before we came on live, I was talking about doing Facebook ads.

Speaker A

I wouldn't have a clue.

Speaker A

But then I find it hard and this is just personal life.

Speaker A

I was to go and find someone to do the Facebook ads.

Speaker A

When you sort of search on Google, it's like a minefield of like so many people come up and it's like, how do you choose?

Speaker A

So then do people just go, you know what, I'll do it myself.

Speaker A

End up spending bloody thousands and not getting any results.

Speaker A

But how can they, like, find someone like Jamie?

Speaker A

Because I've done it before when I've typed it, the Google, I've looked and thought, oh God, don't even know YouTube what to click on.

Speaker C

No, definitely.

Speaker C

So.

Speaker C

So I'm sure Jamie won't mind me saying so.

Speaker C

Jamie's actually one of my clients.

Speaker C

So we, we're building Jamie's YouTube channel.

Speaker C

So if anyone needs help with ads, I would recommend it.

Speaker C

It's all about how to run ads.

Speaker A

Yeah.

Speaker A

Put his contact details when we're done in the comments section on the page.

Speaker A

So then at least people can go and search them if they are struggling.

Speaker C

Yeah, but they are complex.

Speaker C

Right.

Speaker C

You.

Speaker C

Most businesses, sort of over, certainly over a certain size, will be running ads on social media platforms and on Google.

Speaker C

So it's competitive.

Speaker C

So if you've not got it set up well.

Speaker C

So the biggest mistake I see is when people just.

Speaker C

And in my early business days before, before this business, when I had a T shirt company, you know, I made this mistake.

Speaker C

I went on and I boosted a post on Facebook, but all you're doing is showing your, your post to more people.

Speaker C

That's not going to convert people.

Speaker C

The AI in, in Meta in Facebook and Instagram is extremely powerful when it's used the right way.

Speaker C

You have to set it up well and, and really, you know.

Speaker C

So for example, if you're a dog groomer and you want to run ads, you can do that in a really good geographical area on Facebook.

Speaker C

You can, you need to be retargeting people because I think on average we see 5,000 ads a day in UK on average.

Speaker C

So that, that could be anything from watching the TV and ad pops up to driving.

Speaker C

If you drive into your local town you're probably going to pass and you must be in shop advertisement on the front of shops.

Speaker C

So 5,000 ads a day and average says unlikely.

Speaker C

You're going to do one ad and convert someone.

Speaker C

That's kind of what Jamie specializes in is how to, how to find someone and then to bring them into your business and then how either would then focus on how once they're there you then add the value to then convert them to be in the client.

Speaker A

Do you?

Speaker A

And I hear.

Speaker A

I don't know if this is a myth, I don't even know if you might know this but someone said, because when I started the pet account obviously back in 2021 and I was trying to do Facebook ads and I'm shit with technology so I have no clue what the hell I was doing.

Speaker A

I was just putting like, oh, doing it and then going, how much you want to spend?

Speaker A

I was like 20 quid.

Speaker A

Someone.

Speaker A

Yeah, someone said to me there's no point doing a Facebook ad spending 20 quid, 30 quid, 40 quid, 50 quid because they're just not going to do it.

Speaker A

And then this other person that I followed, this business woman and said you've got to be spending to get the return.

Speaker A

You've got to be spending like 5,600 pound a month on Facebook ads.

Speaker A

So steep.

Speaker A

But then does it depend on which sector you're in?

Speaker A

Because she was like, Well, I spent 600 pound on Facebook ad grs this month and I've got 10 grands worth of business.

Speaker A

Thank for.

Speaker C

Yeah, so, so one of my, one of my friends is a wedding singer and he spends 20 grand a year on Facebook ads.

Speaker C

But, but he gets a lot of.

Speaker C

So he makes well over 150,000 pound.

Speaker A

A year doing that like specific one sector who would work better for.

Speaker C

Yeah, of course.

Speaker C

So saying if I wouldn't be able to say to you now and no one would, it's my understand of it, it's going to cost you £500 to find a client.

Speaker C

Because if you're a dog groomer and you're charging on average 70, 80 pound a groom, you're not going to go and spend 600 pounds to find a client.

Speaker C

You know, if you do, you're not going to be in business long.

Speaker C

But this is why.

Speaker C

And I'VE heard Lee talk about this and you, you and Lee talk about this on the podcast before.

Speaker C

This is why pricing is so important.

Speaker C

Because as a business what you need to figure out is what's your cost of acquisition.

Speaker C

And what I mean by that is, is how much money, advertising money does it take for you to find a client?

Speaker C

Okay, if, if, if as a dog groomer your cost of acquisition is £20, it costs you £20 to put an advertisement out for, then them to come in and you to then have them as a client.

Speaker C

So if it's £20, you know that you need to take that into account when you're pricing because if that's what it costs, you're still going to get the word of mouth and the other things that you're doing.

Speaker C

But if you're truly looking to grow your business, you knowing the cost of acquisition for a client is really important.

Speaker C

And that's, that's why you know, if you're selling 15 pound brushes for dogs, then of course you're going to want your cost of acquisition really to be less than five pounds to then be able to, to, to grow.

Speaker C

If you're selling like, like our services, some of our services are £20,000 a year, then our cost of acquisition can probably be £2,000.

Speaker C

And, and we're happy, we can swallow that.

Speaker C

But it all depends on the business, what you're selling.

Speaker C

The other thing I'd say, and I know that Bill goes on about this a lot, is if you're a dog groomer and you're signing someone up to a one off groom and let's say for argument's sake, just a nice round number, that's £50 for that groom.

Speaker C

If you're, if you're just doing that once, then you're not going to want to pay 50 pound to find that client.

Speaker C

But if you're signing them on to a yearly plan where they're going to come in once a month to have a top up groom, you might lose that 50 pound quite happily cost you £50 to find that client.

Speaker C

But actually month two, month three, month four, month five, it's worth it because they're going to keep coming back.

Speaker A

So yeah, it's a tricky thing.

Speaker A

It's a tricky thing.

Speaker A

And I said I've never since that time I spent 20 quid on the Facebook ad.

Speaker A

I don't even know, I couldn't even tell you what it was even for, to be honest.

Speaker A

I don't even, I don't think it worked.

Speaker A

I thought I'll Just play around and I'll go, oh, 20 pounds.

Speaker A

Which back then when I was starting the business I thought well, I don't want to go too crazy.

Speaker A

It didn't work.

Speaker A

But I think it's definitely something that we will probably look into.

Speaker A

Doing ads and stuff.

Speaker A

We've been quite lucky in that like the Facebook group and the podcast and stuff.

Speaker A

Word of mouth is like a natural funnel for us.

Speaker A

But I'm always, I've always been intrigued by Facebook ads.

Speaker A

But yes.

Speaker A

So Darren and Jamie will be at the expo in November.

Speaker A

So if you are struggling with the Facebook side and ads and getting people to your business then make sure that you get a ticket to the Expo and come and see Jamie and Darren.

Speaker A

You're going to be there.

Speaker A

Are you going on the Friday as well, are you guys?

Speaker C

Yeah, so me, I'm bringing the wife and she's gonna help help you on the day.

Speaker C

So yeah, we thought we're gonna make a weekend of it.

Speaker C

I think we're gonna try and go to a Christmas market after to be fair as well.

Speaker A

Yeah.

Speaker A

So I've been.

Speaker A

The Christmas markets are on a checked so I think there's a lot of us that will be there from Friday till Sunday.

Speaker A

So if you want to come and network.

Speaker A

Yeah.

Speaker A

And that could have gone wrong, that hand gesture.

Speaker A

You'd be drinking beer.

Speaker A

I just want to clap.

Speaker A

Yeah, if you listen then you're just in the drinking beer hand gesture, nothing else.

Speaker A

But we will be there for the whole weekend so if you do fancy coming to see some of the the speakers and having a drink with us, having some food, we will be there Friday and Saturday night.

Speaker A

Maybe not so much booze on the Friday but probably quite a bit on the Saturday.

Speaker A

So if you do want to join us and network and have a drink then make sure that you come along, don't miss it.

Speaker A

There are a few tickets left.

Speaker A

We'll be launching the online ones very soon and we will keep you guys updated with all of the updates on the event and what's included and who's coming and timings etc.

Speaker A

There is a Facebook page called pet Pro Expo 2020.

Speaker A

If you're not following that then make sure you follow that because a lot of the updates will go on there and also as normal the group and our Facebook page.

Speaker A

So keep your eyes peeled because I will be releasing the online speakers very soon.

Speaker A

Just waiting for a few more picks and we will releasing them.

Speaker A

So not only will you get the in person guest but you're also going to get a few online Speakers as well.

Speaker A

So we will leave it there.

Speaker A

Thank you very much for coming.

Speaker A

I think that's been quite useful, to be honest.

Speaker A

So hopefully people will start looking into their websites and their Facebook ads and things.

Speaker A

If you could put yours and Jamie's details in the comments, then at least then they've got somewhere to go because like if you're like me and I just googled it, you wouldn't have a clue where to go, would you?

Speaker A

You just wouldn't.

Speaker A

So there's just like, yeah, at least we can point them in the direction of someone that's good and trustworthy to do your ads and you're not spending thousands on some random.

Speaker A

So yeah, make sure you put the details in there and follow them up if you do.

Speaker A

And if you want a podcast then I can give you a glowing review for Darren because he's done our podcast.

Speaker A

Since when did I start the podcast?

Speaker A

I want to say 23 years ago, I think.

Speaker A

2022 or 2023.

Speaker C

2022, I think.

Speaker C

Yeah, I need to check.

Speaker A

2022, 2023.

Speaker A

So it's been a good few years.

Speaker A

So if you are looking to start a podcast or you want some video doing and I can highly recommend Darren because we've used them ourselves and you can look at the testimonial videos on the website because Darren did those and the outtakes I think are on the group somewhere as well.

Speaker A

But.

Speaker A

Right, enjoy your weekend everyone.

Speaker A

Thanks very much, Darren for, for joining me today and hopefully me and Lee will be back next week if he doesn't forget.

Speaker A

I will make sure I glue him to the chair and we'll do the make and tax digital updates and stuff then.

Speaker A

But yeah, have a good weekend.

Speaker A

Thanks for joining us and we'll speak to you soon.

Speaker B

Thanks for listening.

Speaker B

If you've enjoyed my podcast, don't forget to subscribe for me and if you want to speak to me, please visit my website at www.petcare.

Speaker B

and if you'd like to join my Facebook group, which is full of like minded pet professionals, then search accounting for pet professionals in Facebook and I will see you there.