1 00:00:02,460 --> 00:00:04,740 Janice Porter: Chris, hi everyone, and welcome to this 2 00:00:04,740 --> 00:00:08,820 week's episode of relationships rule. This week, we're exploring 3 00:00:08,820 --> 00:00:12,780 the powerful intersection of video authenticity and online 4 00:00:12,780 --> 00:00:17,700 connection. My guest is Chris Bogue, a video coach, improv 5 00:00:17,700 --> 00:00:21,440 performer and sales strategist who helps professionals use 6 00:00:21,440 --> 00:00:25,220 short, impactful video content to stand out and build real 7 00:00:25,220 --> 00:00:29,240 relationships on platforms like LinkedIn. Of course, LinkedIn, 8 00:00:29,240 --> 00:00:32,720 being my favorite, that's where we'll focus in a digital world 9 00:00:32,720 --> 00:00:36,440 where most people just scroll past, Chris teaches us how to 10 00:00:36,440 --> 00:00:39,680 stop the scroll and start the conversation. If you've ever 11 00:00:39,680 --> 00:00:42,220 wanted to show up more confidently and connect more 12 00:00:42,220 --> 00:00:46,660 meaningfully online. You'll love this conversation. So welcome to 13 00:00:46,660 --> 00:00:47,620 the show, Chris, 14 00:00:47,980 --> 00:00:50,440 Chris Bogue: thanks for having me. My dog is making a bunch of 15 00:00:50,440 --> 00:00:52,840 noise trying to get my attention. That's okay. I can't 16 00:00:52,840 --> 00:00:55,600 hear him at all. Or put her in the I might need to put her in 17 00:00:55,600 --> 00:00:58,600 the crate. All right, go ahead. Go for it. 18 00:01:01,960 --> 00:01:05,640 Janice Porter: Okay, Chris, so first question I want to ask you 19 00:01:05,760 --> 00:01:09,600 is, can you take us back to when you first realized video could 20 00:01:09,600 --> 00:01:13,140 be a relationship building tool, not just a marketing tactic? 21 00:01:14,160 --> 00:01:18,360 Chris Bogue: Ooh, yeah. So I stumbled into video kind of by 22 00:01:18,360 --> 00:01:26,600 accident. Do I was not an online content creator. I was doing 23 00:01:26,600 --> 00:01:31,400 comedy on the stage. I was not doing anything on video, but I 24 00:01:31,400 --> 00:01:34,160 had a little bit of experience on camera. I've done a little 25 00:01:34,160 --> 00:01:37,280 bit of work on television. I've done some web series, I've done 26 00:01:37,280 --> 00:01:42,400 some things on video. And I was selling to universities. At the 27 00:01:42,400 --> 00:01:45,280 time, I was selling AI based software to universities as part 28 00:01:45,280 --> 00:01:48,700 of the job that I was doing that was my full time job. COVID 29 00:01:48,700 --> 00:01:52,360 happened all of a sudden the three best ways to reach our 30 00:01:52,360 --> 00:01:56,440 prospects were no longer available to us. So three best 31 00:01:56,440 --> 00:02:00,340 ways to reach college professors and university administrators 32 00:02:00,400 --> 00:02:06,420 was visit them on campus, visit them at an educational 33 00:02:06,420 --> 00:02:10,620 conference, or call their office, which all three of those 34 00:02:10,620 --> 00:02:12,840 suddenly were no longer available, right? Nobody on 35 00:02:12,840 --> 00:02:17,160 campus, nobody's in their office anymore. I still had a quota to 36 00:02:17,160 --> 00:02:21,120 hit, so I was thinking about, how can I get these people's 37 00:02:21,120 --> 00:02:23,180 attention? How can I talk to them? How can I read? I reach 38 00:02:23,180 --> 00:02:26,960 these people who've been ignoring me and my company for 39 00:02:26,960 --> 00:02:31,460 years? And I got on video, and I started talking straight to the 40 00:02:31,460 --> 00:02:36,020 camera, and I started sending super short, like 32nd videos to 41 00:02:36,020 --> 00:02:39,260 my prospects, and I quickly realized that I could get a 42 00:02:39,260 --> 00:02:44,380 meeting with just about anybody like people who were ignoring my 43 00:02:44,380 --> 00:02:47,500 messages and ignoring my company's message, ignoring our 44 00:02:47,500 --> 00:02:50,800 cold emails for years, all of a sudden, I was able to get their 45 00:02:50,800 --> 00:02:53,620 attention and get them in a conversation, and I hit my quota 46 00:02:53,620 --> 00:02:55,240 super early. So 47 00:02:55,240 --> 00:02:57,460 Janice Porter: let me stop you there for a second. So were you 48 00:02:57,640 --> 00:03:00,720 creating video on your phone and just sending it through in an 49 00:03:00,720 --> 00:03:02,700 email. What? Yeah, 50 00:03:02,700 --> 00:03:05,100 Chris Bogue: so this was a very primitive version of, like, I 51 00:03:05,100 --> 00:03:09,240 was just emailing them like a YouTube link. Okay? I didn't 52 00:03:09,240 --> 00:03:11,640 know what I was I didn't know how to film videos. I didn't 53 00:03:11,640 --> 00:03:13,980 know how to edit videos. I didn't know how to if anybody 54 00:03:13,980 --> 00:03:16,800 goes and watches my stuff on LinkedIn today, it's very fancy. 55 00:03:16,980 --> 00:03:20,900 I've got multiple characters and transitions and all sorts of 56 00:03:20,900 --> 00:03:23,720 crazy things on screen. I didn't know how to do any of that. I 57 00:03:23,780 --> 00:03:28,700 was not a video editor, but I figured out that if you just 58 00:03:28,700 --> 00:03:33,020 talk straight to the audience and you send it directly to 59 00:03:33,020 --> 00:03:36,140 them, they kind of got to respond to you, or at least when 60 00:03:36,500 --> 00:03:39,020 you talk to them and you're like, I'm a guy that sent you a 61 00:03:39,020 --> 00:03:42,040 video. Do you have a minute to talk? They will know who you are 62 00:03:42,040 --> 00:03:46,480 exactly. And it's this kind of wonderful format where you know 63 00:03:46,480 --> 00:03:49,840 when you cold call somebody, they're on the defensive, right? 64 00:03:49,840 --> 00:03:54,340 They don't want to tell you the truth, because if they do, maybe 65 00:03:54,340 --> 00:03:56,380 you'll keep them on the phone longer. They don't know when 66 00:03:56,620 --> 00:04:00,180 like they want to get away. The video is nice, because even if 67 00:04:00,180 --> 00:04:04,080 somebody doesn't agree with me, they're listening. They're like, 68 00:04:04,080 --> 00:04:08,160 what is this guy? What is he saying? So I'm like, All right, 69 00:04:08,160 --> 00:04:10,440 I'm going to be a video sales coach, because I don't see 70 00:04:10,440 --> 00:04:12,900 anybody else doing that. So I started coaching people to do 71 00:04:12,900 --> 00:04:17,640 the video thing, just like, on a whim, I started making videos on 72 00:04:17,640 --> 00:04:19,980 LinkedIn, because I'm like, Well, I want people to hire me 73 00:04:20,160 --> 00:04:23,120 as the video guy. They're not going to do that unless they can 74 00:04:23,120 --> 00:04:26,240 see that I'm good on video. So I started making video content, 75 00:04:26,480 --> 00:04:31,880 and then that just kind of blew up, because I have the secret 76 00:04:31,880 --> 00:04:34,940 background as a sketch comedy performer, not only a sketch 77 00:04:34,940 --> 00:04:37,460 comedy performer, a sketch comedy writer and director. I 78 00:04:37,460 --> 00:04:41,080 spent many years in Chicago's writing shows, directing shows 79 00:04:41,920 --> 00:04:47,800 for actors that were not me. And I developed, you know, a set of 80 00:04:47,920 --> 00:04:51,460 chops over the years because I just I performed for so many 81 00:04:51,460 --> 00:04:54,100 hundreds of audiences, tourists from all over the world come to 82 00:04:54,100 --> 00:04:56,980 Chicago to watch these kinds of shows, right? So I got a lot of 83 00:04:56,980 --> 00:05:01,440 experience working small rooms do. Doing improv sets with small 84 00:05:01,440 --> 00:05:04,920 groups of people trying to bring down the house. And I was like, 85 00:05:05,460 --> 00:05:07,980 I don't see anyone doing that kind of stuff on LinkedIn, 86 00:05:08,220 --> 00:05:12,600 right? So I started kind of finding my own style on 87 00:05:12,600 --> 00:05:15,060 LinkedIn. I was like, I have to teach people how to do sales. I 88 00:05:15,060 --> 00:05:20,240 have teach people to do video, but I'm gonna infuse my style 89 00:05:20,240 --> 00:05:24,800 into it. And my style involves sketch comedy. It involves a lot 90 00:05:24,800 --> 00:05:29,420 of interactive crowd work. A big difference between improv and 91 00:05:29,420 --> 00:05:33,020 theater is in improv, the audience is part of the show. 92 00:05:33,440 --> 00:05:36,380 You constantly go into the audience and getting ideas from 93 00:05:36,380 --> 00:05:38,480 them. You're pulling them up onto the stage and into the 94 00:05:38,480 --> 00:05:41,980 games with you sometimes. So I'm very comfortable in a totally 95 00:05:41,980 --> 00:05:46,060 live moment with a random stranger, right? Most people 96 00:05:46,060 --> 00:05:50,080 aren't. So started doing stuff on LinkedIn. It worked like a 97 00:05:50,080 --> 00:05:52,480 charm. Started getting coaching clients, started getting 98 00:05:52,480 --> 00:05:55,360 consulting gigs, started getting voice acting gigs, all this 99 00:05:55,360 --> 00:05:58,540 stuff. I started getting all these opportunities. And people 100 00:05:58,540 --> 00:06:01,380 would hire me, and I would come in. I'm like, Okay, I'm going to 101 00:06:01,380 --> 00:06:04,260 teach you video prospecting for sales. You make a little 32nd 102 00:06:04,620 --> 00:06:09,000 video, and you send it directly in the What are you doing on 103 00:06:09,000 --> 00:06:13,080 LinkedIn? What is this madness you're doing? Yes, in my news 104 00:06:13,080 --> 00:06:16,140 feed, because I keep seeing you there. And I want to learn how 105 00:06:16,140 --> 00:06:21,320 to do that too. And so I started teaching content, and now I 106 00:06:21,320 --> 00:06:24,680 teach this kind of infused system where it is is the 107 00:06:24,740 --> 00:06:30,260 outbound and the inbound. They are not separate things. They 108 00:06:30,260 --> 00:06:37,220 are connected always. And I have a lot of fun doing it, and I 109 00:06:37,220 --> 00:06:40,100 just go out there and try to do things that I don't think the 110 00:06:40,100 --> 00:06:42,340 audience will expect well, 111 00:06:42,340 --> 00:06:44,440 Janice Porter: and I think that's, that's the biggest piece 112 00:06:44,440 --> 00:06:47,320 right there. One, that you're talented at it and and it's 113 00:06:47,320 --> 00:06:50,620 comfortable for you. But two, it's disruptive, because there's 114 00:06:50,620 --> 00:06:55,480 nobody out there doing that except you, and you are unique 115 00:06:55,480 --> 00:07:00,040 in in what you do. I mean, there's a there are other 116 00:07:00,340 --> 00:07:04,740 comedians or whatever out there trying to be funny, but it has 117 00:07:04,740 --> 00:07:07,440 to come from. It has to be internal. It's funny. I was when 118 00:07:07,440 --> 00:07:11,700 I was driving home this afternoon thinking about the 119 00:07:11,700 --> 00:07:15,420 fact that we were going to be meeting and our interview, I was 120 00:07:15,420 --> 00:07:18,660 listening to a podcast. And I don't know if you ever do you 121 00:07:18,660 --> 00:07:22,520 listen to podcast? Well, you have a podcast too, right? Yeah, 122 00:07:22,580 --> 00:07:24,620 do you listen to smart lists at all? 123 00:07:25,700 --> 00:07:28,040 Chris Bogue: Sounds familiar? It's not on my 124 00:07:29,660 --> 00:07:32,240 Janice Porter: it's probably one of the top podcasts out there 125 00:07:32,240 --> 00:07:37,400 for actually, entertainment. It's Will, Will Arnett, Jason 126 00:07:37,400 --> 00:07:43,720 Bateman and Sean Hayes, and they were interviewing Amy Poehler, 127 00:07:44,140 --> 00:07:49,240 who was married to Will Arnett, actually, right at one point. So 128 00:07:49,360 --> 00:07:52,780 they were all very funny. And she's, I love her. She's She, of 129 00:07:52,780 --> 00:07:55,300 course, she's a writer too, at heart. Anyway, it just made me 130 00:07:55,300 --> 00:07:59,260 think it was ironic, because that's your world Second City, 131 00:07:59,260 --> 00:08:04,680 right? And that's and she said in that interview, which I was 132 00:08:04,680 --> 00:08:09,540 surprised at she was never she said on the main stage at Second 133 00:08:09,540 --> 00:08:09,960 City, 134 00:08:10,560 --> 00:08:13,200 Chris Bogue: now that no, no most, no ground on the main 135 00:08:13,200 --> 00:08:14,100 stage, that would mean 136 00:08:14,100 --> 00:08:15,960 Janice Porter: something to you more than me. But yeah, I 137 00:08:15,960 --> 00:08:18,600 thought that was interesting. Yeah, and she would have 138 00:08:18,600 --> 00:08:20,480 Chris Bogue: been on the main stage she went to start the 139 00:08:20,480 --> 00:08:22,640 Upright Citizens Brigade theater. 140 00:08:23,540 --> 00:08:25,640 Janice Porter: That's right, that's right, that's right. 141 00:08:25,940 --> 00:08:26,720 Which, yeah, she 142 00:08:26,780 --> 00:08:29,600 Chris Bogue: did improv Olympics. She did other stages 143 00:08:29,600 --> 00:08:34,160 at Second City. There's a lot of there's like, millions of 144 00:08:34,160 --> 00:08:37,040 people, I don't know about millions, but like, a lot of 145 00:08:37,040 --> 00:08:39,800 people have done this kind of training. Yes, 146 00:08:39,800 --> 00:08:42,460 Janice Porter: I know, I know. But most of them are not hanging 147 00:08:42,460 --> 00:08:46,720 out on LinkedIn like you. So let me yes, no, 148 00:08:47,919 --> 00:08:49,959 Chris Bogue: you agree. Want to make your point. I've got, I've 149 00:08:49,959 --> 00:08:53,439 got things to jump off on whenever you Okay, 150 00:08:53,500 --> 00:08:56,440 Janice Porter: so what would you say, then, makes a great video 151 00:08:56,440 --> 00:08:59,680 introduction on LinkedIn. What do you include and what do you 152 00:08:59,680 --> 00:09:04,740 leave out? So you're doing a video intro with someone, or 153 00:09:04,740 --> 00:09:07,860 you're doing a video for the first time, or you're 154 00:09:07,860 --> 00:09:10,800 introducing yourself to this audience right on your news 155 00:09:10,800 --> 00:09:11,160 feed, 156 00:09:11,760 --> 00:09:15,420 Chris Bogue: right? So let's take a step back and talk about 157 00:09:15,420 --> 00:09:19,920 Amy Poehler and improv for Okay, okay, so the reason why I 158 00:09:19,920 --> 00:09:24,800 started doing improv out here is because when you see someone 159 00:09:24,800 --> 00:09:27,980 like Amy Poehler or Will Arnett and they're doing stuff, you're 160 00:09:27,980 --> 00:09:30,620 like, oh my gosh, they're so fantastic. I could never think 161 00:09:30,620 --> 00:09:34,640 that fast. I could never do that. But actually, all 162 00:09:34,640 --> 00:09:39,920 improvisers are trained in this very simple framework, and that 163 00:09:39,920 --> 00:09:43,600 framework is called yes and yes and yes. I do know that yes and 164 00:09:43,600 --> 00:09:48,040 yes comma and you have to yes and your partner. There's only 165 00:09:48,040 --> 00:09:51,340 and there's all these different schools of improv. Amy started 166 00:09:51,340 --> 00:09:54,340 her own School of Theater. So the Upright Citizens Brigade is 167 00:09:54,340 --> 00:09:57,760 its own thing. Second City is a different thing. There's the 168 00:09:57,760 --> 00:10:01,080 Groundlings, which is in Los Angeles. Us. They are a 169 00:10:01,080 --> 00:10:03,540 different thing. Each of the schools has their own kind of 170 00:10:03,540 --> 00:10:07,320 philosophy, like the own thing that they emphasize. Ironically 171 00:10:07,320 --> 00:10:10,500 enough, in Chicago, we emphasize the relationship. That's 172 00:10:11,460 --> 00:10:14,760 probably why I'm on relationship rules, right? But a scene is all 173 00:10:14,760 --> 00:10:18,240 about the relationship. Who are you to each other? The 174 00:10:18,240 --> 00:10:21,320 Groundlings is more about the character. Okay? All about 175 00:10:21,320 --> 00:10:23,720 building a strong character. That's where Kristen Wiig and 176 00:10:23,720 --> 00:10:27,860 Will Ferrell and them from the Upright Citizens Brigade, is 177 00:10:27,860 --> 00:10:31,160 more about the game of the scene. What are you doing 178 00:10:31,220 --> 00:10:34,340 together? What is the thing that you are doing that is really 179 00:10:34,340 --> 00:10:36,920 what the what the UCB focuses on. So there's all these 180 00:10:36,920 --> 00:10:40,600 different types of schools to play, but you can throw anybody 181 00:10:40,600 --> 00:10:44,020 on stage who has been trained in any of these styles, and they 182 00:10:44,020 --> 00:10:47,380 can do a scene together, because they are always functioning on 183 00:10:47,380 --> 00:10:51,520 that principle of Yes, and you do not get to second guess your 184 00:10:51,520 --> 00:10:54,760 partner. It doesn't matter that your partner said something, and 185 00:10:54,760 --> 00:10:57,820 you have a better idea in your head. You have to take what they 186 00:10:57,820 --> 00:11:01,980 give you and go and then the and comes in, then you add on to 187 00:11:01,980 --> 00:11:08,220 that. So how do you make a video for LinkedIn? When I am starting 188 00:11:08,220 --> 00:11:10,800 with a new cohort of people, when I am working with people 189 00:11:10,800 --> 00:11:14,160 for the first time on LinkedIn, before I have them make any 190 00:11:14,160 --> 00:11:18,000 video, the first thing I have them do is go talk to the 191 00:11:18,060 --> 00:11:23,540 audience. On week one, I give them assignment. I go go out 192 00:11:23,540 --> 00:11:29,060 there and ask your audience one question and report back to next 193 00:11:29,059 --> 00:11:31,999 Janice Porter: session. You mean in a in a post, is that what you 194 00:11:31,999 --> 00:11:32,599 mean in a 195 00:11:32,599 --> 00:11:36,199 Chris Bogue: post? Make a post. Okay, make a poll. I use the 196 00:11:36,199 --> 00:11:40,039 poll feature all the time. I do too. Ask your audience 197 00:11:40,039 --> 00:11:45,339 something, and then in session number two, then we make the 198 00:11:45,339 --> 00:11:50,019 video, and we're doing it because you are yes, and in the 199 00:11:50,139 --> 00:11:54,639 audience, you're gonna go out there and you're gonna say, Hey, 200 00:11:54,819 --> 00:11:58,239 I am. I've been thinking about this subject. I want to know 201 00:11:58,239 --> 00:12:02,699 what you think. Then your audience is gonna tell you, and 202 00:12:02,699 --> 00:12:05,159 maybe you agree with them, maybe you disagree with them. I 203 00:12:05,159 --> 00:12:08,459 actually think the most interesting videos are the ones 204 00:12:08,459 --> 00:12:12,599 where I disagree with my audience, or I might, hey, 70% 205 00:12:13,019 --> 00:12:15,599 of my audience thinks this. Here's why I think they're 206 00:12:15,599 --> 00:12:19,139 wrong. Here's what I think they're missing. But, 207 00:12:19,260 --> 00:12:21,500 Janice Porter: but it's a teachable moment in that case, 208 00:12:22,160 --> 00:12:26,120 Chris Bogue: yes, building a shared context. Okay, that's the 209 00:12:26,120 --> 00:12:29,420 thing in improv. You have to snap into the scene immediately. 210 00:12:29,420 --> 00:12:31,940 That's why it's so important to say yes, because you don't have 211 00:12:31,940 --> 00:12:34,280 time for backstory. You don't have time to come up with the 212 00:12:34,280 --> 00:12:37,940 funniest idea on Earth. You have to have a shared context that 213 00:12:37,940 --> 00:12:41,560 you both agree to. You both need to agree with what reality is. 214 00:12:42,940 --> 00:12:46,480 So, yeah, it's like, what do you want to talk to your audience 215 00:12:46,480 --> 00:12:50,800 about? Who do you want your audience to be? That is the more 216 00:12:50,800 --> 00:12:53,440 challenging question. Usually people want to appeal to 217 00:12:53,440 --> 00:12:56,500 everyone, right? A little bit, you got to get a little bit 218 00:12:56,500 --> 00:13:00,040 choosy about who would you like to be in the audience. Stop 219 00:13:00,040 --> 00:13:03,000 complaining about the algorithm. Let's assume you control the 220 00:13:03,000 --> 00:13:06,720 algorithm, right? And you can send your content to anybody you 221 00:13:06,720 --> 00:13:10,860 want. On Earth. Who would you want that to actually go to? 222 00:13:10,860 --> 00:13:11,040 It's 223 00:13:11,639 --> 00:13:14,759 Janice Porter: a good way to put it, yeah. Start there, yeah. And 224 00:13:14,759 --> 00:13:15,059 you go 225 00:13:15,059 --> 00:13:16,979 Chris Bogue: ask them a question, and, you know, be 226 00:13:16,979 --> 00:13:20,539 creative about the question. I say it's good to ask questions 227 00:13:20,539 --> 00:13:23,479 about trends, about controversies. I like asking 228 00:13:23,479 --> 00:13:25,819 about things that I don't actually know the answer to. 229 00:13:26,119 --> 00:13:29,419 Like, which of these three things do you think is worth 230 00:13:29,419 --> 00:13:32,659 spending the most time on? Or which do you think people spend 231 00:13:32,659 --> 00:13:35,839 too much time on? Or I've had a lot of my great comedy videos, 232 00:13:35,839 --> 00:13:39,799 because I will make a post being like, I do this literally every 233 00:13:39,799 --> 00:13:44,979 year, January of every single year, I go, which of these 234 00:13:44,979 --> 00:13:48,759 catchphrases are you most sick of? And I give like three of the 235 00:13:48,759 --> 00:13:52,359 top buzzwords of the past year. And then the fourth option is 236 00:13:52,359 --> 00:13:57,159 comment with your own right. And this gives your audience a 237 00:13:57,159 --> 00:14:01,199 chance to become the storyteller they're gonna they're gonna 238 00:14:01,199 --> 00:14:03,059 start giving you stuff. 239 00:14:03,119 --> 00:14:05,519 Janice Porter: Yeah, so then it becomes common ground, because 240 00:14:05,579 --> 00:14:08,459 you brought it up, they've answered you. Now you've got 241 00:14:08,459 --> 00:14:12,119 this base from which to to talk. And 242 00:14:12,419 --> 00:14:15,719 Chris Bogue: we're gonna talk about how the blank page is the 243 00:14:15,719 --> 00:14:18,839 enemy, and how people get in their heads when they have to 244 00:14:18,839 --> 00:14:22,759 sit there and think of the most brilliant thing ever. But no, 245 00:14:22,759 --> 00:14:25,519 you don't have to think of the most brilliant thing ever, 246 00:14:25,519 --> 00:14:28,579 right? You asked a question. Your audience gave you a real 247 00:14:28,579 --> 00:14:31,699 answer. They commented and they gave you their real thoughts and 248 00:14:31,699 --> 00:14:34,699 feelings and opinions. And now you got to go do 30 seconds 249 00:14:34,699 --> 00:14:35,239 about that. 250 00:14:35,660 --> 00:14:39,140 Janice Porter: Got it. And speaking of that, is that the 251 00:14:39,140 --> 00:14:44,200 average time of a video post you would do between what 30 and 60 252 00:14:44,200 --> 00:14:46,540 seconds. Usually, I don't 253 00:14:46,539 --> 00:14:48,699 Chris Bogue: like to put a strict time limit on the video. 254 00:14:48,759 --> 00:14:54,519 Okay? I will say every five to seven seconds, you could lose 255 00:14:54,519 --> 00:15:00,239 your audience. Do you always could. We are in this one. World 256 00:15:00,239 --> 00:15:03,959 where everybody is competing for attention. So the longer your 257 00:15:03,959 --> 00:15:08,759 video is, or wonderful things, you have to keep putting in 258 00:15:08,759 --> 00:15:12,239 there, to keep them going through to the very end. So it's 259 00:15:12,239 --> 00:15:18,179 harder sometimes to make a longer video, but if you do it 260 00:15:18,179 --> 00:15:21,619 with intention, if there is a reason, and if you have an 261 00:15:21,619 --> 00:15:25,939 ability to pull somebody through from beginning to end, you could 262 00:15:25,939 --> 00:15:28,099 put a five minute video out there. I think that's fine. The 263 00:15:28,099 --> 00:15:32,899 data says somewhere between like 60 to 120 seconds right now at 264 00:15:32,899 --> 00:15:36,079 the time of the recording of this is the ideal time. But, you 265 00:15:36,259 --> 00:15:38,899 know, don't put yourself in a box if you got a really good 266 00:15:38,899 --> 00:15:43,359 idea and it's long like, what's more important is that you 267 00:15:43,359 --> 00:15:47,139 actually are intentional with your time and intentional with 268 00:15:47,139 --> 00:15:47,859 your message. 269 00:15:48,280 --> 00:15:51,460 Janice Porter: So do you cover in your course? Do you talk 270 00:15:51,460 --> 00:15:57,160 about the hook? Does there need to be a hook? Can you speak to 271 00:15:57,160 --> 00:15:58,120 that a little bit? 272 00:15:59,020 --> 00:16:02,460 Chris Bogue: So the three part structure that I explain in my 273 00:16:02,460 --> 00:16:07,560 latest course is just hook, substance, call to action. 274 00:16:07,739 --> 00:16:10,379 Janice Porter: Got it makes sense, okay, but the hook is, 275 00:16:11,099 --> 00:16:13,319 right? That's what makes or breaks it. Yes, 276 00:16:14,460 --> 00:16:18,420 Chris Bogue: it depends. So the hook is, so there's actually two 277 00:16:18,480 --> 00:16:21,260 different hooks when you're making videos, right? So hook 278 00:16:21,260 --> 00:16:26,000 number one is your first sentence that pops up in the 279 00:16:26,000 --> 00:16:28,880 feed, right? So the first this the sentence of your post, the 280 00:16:28,880 --> 00:16:33,680 actual text, so people see that, and then there's also the first 281 00:16:34,040 --> 00:16:41,740 1.5 seconds of the actual video. So I love video because you have 282 00:16:41,740 --> 00:16:44,860 so many options for things you can do in that first 1.5 283 00:16:45,400 --> 00:16:48,100 seconds, people are like, one and a half seconds, that's 284 00:16:48,100 --> 00:16:50,620 that's not enough time. I said, No, no, that's plenty. That's 285 00:16:50,620 --> 00:16:54,340 plenty. You you can you have so many different ways to grab the 286 00:16:54,400 --> 00:16:58,000 audience's attention. You can be doing something interesting. You 287 00:16:58,000 --> 00:17:01,380 can have text on the screen. You can be in an interesting 288 00:17:01,380 --> 00:17:04,020 location. There's all these different things you can do to 289 00:17:04,020 --> 00:17:07,260 grab your audience's attention, but you do have to grab their 290 00:17:07,260 --> 00:17:11,400 attention somehow, because your audience probably was not coming 291 00:17:11,400 --> 00:17:12,300 there to watch a video. 292 00:17:13,619 --> 00:17:17,159 Janice Porter: Okay, that already makes me stressed. Okay, 293 00:17:17,159 --> 00:17:22,519 so, so when you want someone, when you're coaching them, you 294 00:17:22,519 --> 00:17:25,699 want them to come across as authentic and relaxed, not 295 00:17:25,699 --> 00:17:30,019 awkward, right? So if this is new for them, if the video, like 296 00:17:30,259 --> 00:17:35,299 I've done video I've done off the cuff video, and I've done 297 00:17:35,599 --> 00:17:39,079 scripted video, which I don't really like, because I don't 298 00:17:39,079 --> 00:17:42,459 feel like me, I like more off the cuff, but then I lose, I get 299 00:17:42,459 --> 00:17:46,119 nervous, and so I might lose my my thought or whatever, and be 300 00:17:46,299 --> 00:17:52,659 umming and AWing that I don't want to but, or so, um, so when 301 00:17:52,659 --> 00:17:56,679 you're new at it, you're not thinking about being or you 302 00:17:56,679 --> 00:18:00,779 probably don't have as many ideas as you have. So can you 303 00:18:00,779 --> 00:18:04,199 just give me? Well, you just gave us some ideas of of what 304 00:18:04,199 --> 00:18:08,219 you can do, but like, I'm just here with my camera on a tripod, 305 00:18:08,219 --> 00:18:11,759 and I'm not out in the world, and I just want to try it. So 306 00:18:12,359 --> 00:18:15,779 what would be a good hook? It's not going to be. Hi, I'm Janice, 307 00:18:15,779 --> 00:18:18,119 and I want to share this with you today. That's not a good 308 00:18:18,120 --> 00:18:22,100 Chris Bogue: hook, no. So the you can just cut past the 309 00:18:22,100 --> 00:18:25,100 exposition, that's an easy thing to remember, is like, yeah, 310 00:18:25,100 --> 00:18:27,500 don't even bother with that. Yeah, don't bother with the 311 00:18:27,500 --> 00:18:30,440 exposition. If you're somebody who's nervous and you can't 312 00:18:30,440 --> 00:18:34,460 really think of a good hook, or it's it's preventing you from 313 00:18:34,460 --> 00:18:37,580 getting the video out, then my advice would be, the hook should 314 00:18:37,580 --> 00:18:40,300 be the last thing you come up with. And this is also why I 315 00:18:40,300 --> 00:18:42,880 come up with the three part structure is because you don't 316 00:18:42,880 --> 00:18:47,020 need to do all three of those in the same order. Sometimes I see 317 00:18:47,020 --> 00:18:50,980 something, there's a waterfall, and I'm like, oh, cool, I'm 318 00:18:50,980 --> 00:18:55,480 right here, but that's such a beautiful waterfall. Of course, 319 00:18:55,540 --> 00:18:58,540 like that would be interesting if that reached out and grabbed 320 00:18:58,540 --> 00:19:01,260 my so I have the visual, but I don't have anything to teach my 321 00:19:01,260 --> 00:19:03,540 audience yet, right? I just know, okay, that would be really 322 00:19:03,540 --> 00:19:06,780 interesting. And again, as a comedian, you realize all the 323 00:19:06,780 --> 00:19:11,280 time, like, oh, it would be funny if I was out here doing X, 324 00:19:11,280 --> 00:19:15,900 Y or Z. You know, sometimes I get the hook first. Normally, I 325 00:19:15,900 --> 00:19:18,900 get the substance first. Normally, the substance is the 326 00:19:18,900 --> 00:19:23,000 first thing I plan. So do you want to do? Are you going to 327 00:19:23,000 --> 00:19:27,140 convey something to your audience? It's usually the 328 00:19:27,140 --> 00:19:31,220 substance. Do you have something to say? 329 00:19:32,060 --> 00:19:34,760 Janice Porter: No, I interrupted you. I apologize, and you lost 330 00:19:34,760 --> 00:19:35,600 it. Okay? 331 00:19:37,040 --> 00:19:40,240 Chris Bogue: So, yeah, you, let's say you want to start with 332 00:19:40,240 --> 00:19:44,140 the substance, right? I want to teach my audience one simple 333 00:19:44,140 --> 00:19:48,520 thing. Great. Now you've got that's an important part. You've 334 00:19:48,520 --> 00:19:53,560 got one of the three parts down, right? So go practice it. 335 00:19:53,800 --> 00:19:58,300 Improvise it. However you get that footage out. Your substance 336 00:19:58,300 --> 00:20:01,500 is the substance. But. Just because it's really useful 337 00:20:01,500 --> 00:20:04,980 substance does not mean it's going to catch the attention of 338 00:20:04,980 --> 00:20:07,260 people who are scrolling through the feed. So if you do your 339 00:20:07,260 --> 00:20:10,680 substance first, once you have that done, once you have the 340 00:20:10,680 --> 00:20:16,500 edited, then I would probably do something like add some text on 341 00:20:16,500 --> 00:20:20,540 screen for that first 1.5 seconds. Maybe it's an 342 00:20:20,540 --> 00:20:25,220 interesting question. Maybe I've got it framed interestingly 343 00:20:25,220 --> 00:20:28,580 there. Oftentimes my attention grabber is an interesting first 344 00:20:28,580 --> 00:20:34,940 line of dialog, just one sentence that's a little bit 345 00:20:35,180 --> 00:20:40,180 unusual, that can be enough to get someone's attention. And 346 00:20:40,180 --> 00:20:43,840 especially if you're posting video, I recommend everybody put 347 00:20:43,840 --> 00:20:48,880 subtitles in. If you can put captions in your video, almost 348 00:20:48,940 --> 00:20:51,220 all video platforms have it where you can do the auto 349 00:20:51,220 --> 00:20:54,520 captions. You can up. You can, you know, change those. You can 350 00:20:54,520 --> 00:20:57,640 make sure that the sentences are grammatically correct, but yeah, 351 00:20:57,640 --> 00:21:01,140 just an interesting first line of dialog, or again, just 352 00:21:01,260 --> 00:21:04,680 putting an interesting question. Sometimes the person is talking 353 00:21:05,340 --> 00:21:08,340 about something interesting. If you just put the name of the 354 00:21:08,340 --> 00:21:11,520 lesson or the name of the question you're trying to answer 355 00:21:11,880 --> 00:21:16,380 on the screen, you just have one more tool to stop a curious 356 00:21:16,380 --> 00:21:18,720 person while they're scrolling through their phone, going, huh, 357 00:21:19,200 --> 00:21:21,920 that's an interesting question that they maybe don't know the 358 00:21:21,920 --> 00:21:24,740 answer to, and they're like, I'm gonna stick her. I'm gonna watch 359 00:21:24,740 --> 00:21:27,080 this for another three seconds to see where she's going with 360 00:21:27,080 --> 00:21:27,500 this. 361 00:21:27,560 --> 00:21:30,260 Janice Porter: Well, I'm just looking at a video you did about 362 00:21:30,260 --> 00:21:33,920 him, or, sorry, the post before the video that you did. And 363 00:21:33,920 --> 00:21:37,940 usually I would scroll through that first and before it looks 364 00:21:37,940 --> 00:21:41,140 like you're you've got someone else in here with you. I haven't 365 00:21:41,140 --> 00:21:44,440 gotten that far. So it says at the top, you want to get better 366 00:21:44,440 --> 00:21:48,220 on video. Cool. Let's start with the thing you hate the most, 367 00:21:48,520 --> 00:21:53,200 watching yourself. Yeah, my hands up. So I'm your I'm in 368 00:21:53,260 --> 00:22:01,020 right? So I like that. That's a good hook. And so that's what 369 00:22:01,020 --> 00:22:04,260 you that's who you want for your audience, right? The people who 370 00:22:04,500 --> 00:22:07,740 are like that, who? So you, right away you've decided you've 371 00:22:07,740 --> 00:22:10,800 shown who you are attracting, and those are the people that 372 00:22:10,800 --> 00:22:14,100 are going to come and watch more and listen more. I love that. 373 00:22:15,839 --> 00:22:18,719 Chris Bogue: The other thing that I want to jump here and say 374 00:22:18,719 --> 00:22:22,459 too, so I do in the newest course, I have a lot of material 375 00:22:22,459 --> 00:22:26,659 about repurposing. Oh, talk to me about that. So a lot of 376 00:22:26,659 --> 00:22:29,359 content creators, they make a lot of wonderful podcasts and 377 00:22:29,359 --> 00:22:32,119 live streams, and then nobody ever sees it. That's right, they 378 00:22:32,119 --> 00:22:35,839 make a video once it bombs, and then they just never try it 379 00:22:35,839 --> 00:22:39,679 again. You can just post the same video with a different hook 380 00:22:40,040 --> 00:22:43,900 Janice Porter: and see if it gets more traction. For example, 381 00:22:43,900 --> 00:22:44,740 yeah, yeah. 382 00:22:44,800 --> 00:22:47,080 Chris Bogue: Like, literally, sometimes, I mean, I'll look 383 00:22:47,080 --> 00:22:50,260 through my videos, and the lowest performing videos are 384 00:22:50,260 --> 00:22:53,320 almost always I didn't have something dynamic enough in the 385 00:22:53,320 --> 00:22:58,000 first 1.5 seconds. Maybe I just had a title sequence, but they 386 00:22:58,000 --> 00:23:02,100 didn't see any human beings there, yeah, me or my guest on 387 00:23:02,100 --> 00:23:05,880 there. So they just, they, they kept scrolling. I didn't get 388 00:23:05,880 --> 00:23:08,700 them, you know. So sometimes it's just like you chop the 389 00:23:08,700 --> 00:23:12,060 beginning off and you put a little On screen text, and the 390 00:23:12,060 --> 00:23:15,300 exact same video does way better. 391 00:23:15,960 --> 00:23:18,180 Janice Porter: So if someone's just getting started, though, 392 00:23:18,180 --> 00:23:22,040 and they don't, it's enough to get used, to get comfortable, to 393 00:23:22,040 --> 00:23:25,460 be on camera, and to figure out how to do all that. I don't want 394 00:23:25,460 --> 00:23:31,520 to have complicated technology around putting this on the 395 00:23:31,520 --> 00:23:34,760 screen as well and doing the special effects. So how do how 396 00:23:34,760 --> 00:23:38,240 do new people start in when they come to you? Do we keep it 397 00:23:38,240 --> 00:23:39,680 simple? Well, 398 00:23:39,680 --> 00:23:42,160 Chris Bogue: again, when they come to me that first week, I'm 399 00:23:42,160 --> 00:23:45,100 having them ask their question to the audience, so at the very 400 00:23:45,100 --> 00:23:48,400 least, you get an easy one for that first video, right? Because 401 00:23:48,400 --> 00:23:52,720 your attention grabber can be I asked my audience blank, yes, 402 00:23:52,900 --> 00:23:57,400 yeah. And now you give us your reaction. Okay? And it's another 403 00:23:57,400 --> 00:24:00,600 thing that I explained in the hooks thing in the hook section, 404 00:24:00,600 --> 00:24:05,700 that unexpected emotions, like interesting emotions, those are 405 00:24:05,700 --> 00:24:10,320 another thing that stopped the scroll. So you just starting 406 00:24:10,320 --> 00:24:15,180 with, I asked the question and it made me feel blank. Yeah, 407 00:24:15,180 --> 00:24:18,480 that is inherently a strong hook. Okay, 408 00:24:18,540 --> 00:24:20,840 Janice Porter: that's good. That's great information. Do you 409 00:24:20,840 --> 00:24:24,860 have, like, an example, a real example, where a short video led 410 00:24:24,860 --> 00:24:27,920 to a valuable business relationship or opportunity, 411 00:24:28,940 --> 00:24:31,040 either for you or for one of your people? 412 00:24:31,100 --> 00:24:37,220 Chris Bogue: Yeah? I mean, yeah. I mean all my clients, they, 413 00:24:37,760 --> 00:24:41,560 some of them use video better than I do, you know. But for me, 414 00:24:41,560 --> 00:24:47,860 it was like I lost my first coaching client because she 415 00:24:47,860 --> 00:24:52,720 wanted to pay me and I didn't know how to accept her money. It 416 00:24:52,720 --> 00:24:55,480 was the most embarrassing thing. I didn't have a business bank 417 00:24:55,480 --> 00:24:58,540 account. I didn't know what to do, yeah, and I asked her to 418 00:24:58,540 --> 00:25:02,940 write me a check, and she did. Good, and then we had to re up. 419 00:25:02,940 --> 00:25:05,760 And I was just like, Okay, well, just mail me another check. And 420 00:25:05,760 --> 00:25:08,880 she's just like, why don't you just call me once you get your 421 00:25:08,880 --> 00:25:14,400 act together. But it was like, I lost like, a $12,000 contract 422 00:25:14,400 --> 00:25:17,520 because I just wouldn't accept the money. Yeah, 423 00:25:20,880 --> 00:25:23,060 Janice Porter: that naivety, though, got you going. I love 424 00:25:23,060 --> 00:25:24,080 it. Well, you 425 00:25:24,080 --> 00:25:26,900 Chris Bogue: learn that it's possible. You learn someone was 426 00:25:26,960 --> 00:25:32,060 willing to and if you had simply been like, oh yeah, here's the 427 00:25:32,060 --> 00:25:35,420 payment link, thanks a lot. Yes, that would have been an extra 428 00:25:35,420 --> 00:25:39,140 $12,000 in your bank account. So it's like, once I realized that 429 00:25:39,140 --> 00:25:42,160 people wanted this knowledge, and people were willing to pay 430 00:25:42,160 --> 00:25:46,060 for it, but I just had to make it easy for them. Then, like, 431 00:25:46,060 --> 00:25:49,660 yeah, it changed my life. There's a reason why I'm doing 432 00:25:49,660 --> 00:25:52,240 video all the time. There's also a reason why I'm doing 433 00:25:52,240 --> 00:25:56,080 entertaining video all the time. So I like to think that I'm very 434 00:25:56,080 --> 00:25:59,260 educational. I'm always trying to give my audience practical 435 00:25:59,380 --> 00:26:02,820 advice and, like, practical, useful knowledge, but I still 436 00:26:02,820 --> 00:26:05,760 always have a little bit of surprising sketch comedy out 437 00:26:05,760 --> 00:26:09,840 there. Absolutely, yeah, yeah, because it makes more money, 438 00:26:10,860 --> 00:26:16,020 yeah, that's when it's, it's who I am, but it's, it's also like 439 00:26:16,020 --> 00:26:20,580 the entertainment is in some ways more valuable than the 440 00:26:20,580 --> 00:26:25,220 knowledge, like the ability to grab their attention is half the 441 00:26:25,220 --> 00:26:30,560 battle. And, you know, I call this talking about hooks and 442 00:26:30,560 --> 00:26:33,980 substance. I call it the broccoli cheese dilemma 443 00:26:34,280 --> 00:26:38,780 Janice Porter: of LinkedIn. So do explain everybody 444 00:26:38,780 --> 00:26:41,080 Chris Bogue: comes to LinkedIn being like, I'm just gonna make 445 00:26:41,080 --> 00:26:44,440 valuable content. I'm just gonna make something that's useful for 446 00:26:44,440 --> 00:26:47,980 my audience. We all wanna be successful. I'm gonna give good 447 00:26:47,980 --> 00:26:51,280 knowledge, and that's the broccoli. That's your substance, 448 00:26:51,280 --> 00:26:54,640 right? You're out there giving people broccoli, and people, 449 00:26:54,640 --> 00:26:57,700 it's fine, healthy people, ambitious people, are gonna eat 450 00:26:57,700 --> 00:27:03,420 broccoli. But somewhere along the line, you notice that people 451 00:27:03,600 --> 00:27:07,380 are more likely to eat your broccoli if you just sprinkle a 452 00:27:07,380 --> 00:27:11,700 little bit of cheese on so putting cheese on the broccoli, 453 00:27:11,700 --> 00:27:14,280 broccoli sales are up. People are eating it all the time. 454 00:27:14,520 --> 00:27:17,160 You're doing great. You're getting clients. People know who 455 00:27:17,160 --> 00:27:20,720 you are. Maybe you hire a marketing guru. They come in, 456 00:27:20,840 --> 00:27:24,680 they look at your analytics, and they're like, man, people really 457 00:27:24,680 --> 00:27:30,560 like this cheese. Yeah. Have you considered selling only cheese? 458 00:27:31,940 --> 00:27:35,960 And then you do that, and then you lose your audience, because 459 00:27:35,960 --> 00:27:39,740 now you have to compete with cheese stores, and you were 460 00:27:39,740 --> 00:27:42,280 supposed to be selling broccoli. Yeah, 461 00:27:42,280 --> 00:27:45,040 Janice Porter: that's great story. Okay, gotta have the 462 00:27:45,160 --> 00:27:47,620 Chris Bogue: substance in there, but the hook is the cheese. And 463 00:27:47,620 --> 00:27:51,100 unfortunately, even people who love broccoli are not 464 00:27:51,100 --> 00:27:54,340 necessarily gonna go grab handfuls of it from the break 465 00:27:54,340 --> 00:27:57,340 room. Just because you put it there. You gotta entice them 466 00:27:57,340 --> 00:27:59,740 with something a little bit 467 00:28:00,760 --> 00:28:06,720 Janice Porter: tasty. Yes, good point. So you you're a writer, 468 00:28:06,780 --> 00:28:13,200 you're an entertainer. Do you find with your um, your content, 469 00:28:13,500 --> 00:28:16,080 that you're getting, because you mentioned this earlier, that 470 00:28:16,080 --> 00:28:19,920 you're getting more people reaching out in your DMS and 471 00:28:19,980 --> 00:28:22,760 wanting to connect with you and wanting to find out more. Is 472 00:28:22,760 --> 00:28:27,260 that how you get your business? Because for me, I'm in the DMS 473 00:28:27,260 --> 00:28:31,940 trying to connect with people and finding more. Like we met on 474 00:28:31,940 --> 00:28:34,460 LinkedIn, and we had that I was curious. We had the 475 00:28:34,460 --> 00:28:37,460 conversation, then we got on Zoom and had one. That's what I 476 00:28:37,460 --> 00:28:42,640 like to do, to meet people I'm not prolific with with content. 477 00:28:42,640 --> 00:28:47,380 So I'm looking at the, you know, the the yin and the yang of it 478 00:28:47,380 --> 00:28:53,680 really, do you get most or more of your clients through your 479 00:28:53,680 --> 00:28:56,800 content, or does it come down the 480 00:28:58,180 --> 00:29:01,680 Chris Bogue: relationship about 5050, I and like, that's why I 481 00:29:01,680 --> 00:29:05,940 teach the courses I do, whereas, like most of my biggest clients, 482 00:29:05,940 --> 00:29:10,020 I got through outbound of some kind and like, maybe they're big 483 00:29:10,020 --> 00:29:12,600 fans. Maybe they click the Like button all the time. Maybe they 484 00:29:12,600 --> 00:29:15,960 click the comment button all the time. I do have to reach out and 485 00:29:15,960 --> 00:29:19,380 be like, Hey, we should chat. Yeah, okay, yeah, it doesn't. 486 00:29:19,440 --> 00:29:21,260 They don't just jump into the boat. 487 00:29:21,740 --> 00:29:25,400 Janice Porter: No, they know it's funny, isn't it, but you 488 00:29:25,400 --> 00:29:28,460 have to, okay. That brings me to an, actually, to an interesting 489 00:29:28,460 --> 00:29:35,780 thing that so somebody reached out to me yesterday to connect. 490 00:29:37,940 --> 00:29:42,400 I looked at his profile, I saw that he was connected to someone 491 00:29:42,400 --> 00:29:46,600 that was just on my podcast, so I kind of wondered if maybe 492 00:29:46,600 --> 00:29:49,180 that's how he'd heard me, because actually, I was on that 493 00:29:49,180 --> 00:29:54,820 guy's podcast as well, and and he said he just read an ebook of 494 00:29:54,820 --> 00:29:58,540 mine, and he and great. So I started conversation with him, 495 00:29:58,960 --> 00:30:03,480 and I. There's a fine line between whether you say, oh, 496 00:30:03,900 --> 00:30:06,840 like, I asked him what brought you to reach out, you know, 497 00:30:06,840 --> 00:30:12,120 like, I'm curious. And he said it was something about doesn't 498 00:30:12,120 --> 00:30:16,920 matter. But it was, you know, it was about my touching base with 499 00:30:16,920 --> 00:30:20,720 people with cards. You got a card for me, right? And so, so 500 00:30:20,720 --> 00:30:24,920 So then it was like, Okay, so now I've got to be careful, 501 00:30:24,920 --> 00:30:28,160 because I don't want to pitch him, but, you know, but he's 502 00:30:28,340 --> 00:30:33,920 mentioned that, so I kind of said in the next message, so do 503 00:30:33,920 --> 00:30:37,640 you have that's great. Do you have a system that you use? And 504 00:30:37,640 --> 00:30:40,600 he said, No, but would you recommend one? So now I'm in 505 00:30:40,600 --> 00:30:44,560 right to be able to say I do, and if you'd like, I'd be happy 506 00:30:44,560 --> 00:30:47,440 to share it with you. That's it. I haven't heard back from him 507 00:30:47,440 --> 00:30:51,280 yet, and that just happened, but, but if you don't ask, you 508 00:30:51,280 --> 00:30:55,420 don't get but it's a fine line between when to do that. So you 509 00:30:55,420 --> 00:31:01,380 know what? What do you find in terms of how you balance sort of 510 00:31:01,380 --> 00:31:05,580 the genuine connection with the prospecting, 511 00:31:07,619 --> 00:31:10,439 Chris Bogue: yeah, I don't really view them as, like, super 512 00:31:10,439 --> 00:31:14,939 different things. You know, it's like the calm I try to be well, 513 00:31:14,939 --> 00:31:20,839 yeah, I try to just be the same person with everybody, okay? And 514 00:31:20,899 --> 00:31:25,639 the call is always more like again, I'm always trying to 515 00:31:25,639 --> 00:31:30,739 figure out what my audience wants. And like, you know 516 00:31:31,099 --> 00:31:35,059 anything, whether I'm doing a regular call or a sales call, I 517 00:31:35,059 --> 00:31:39,319 ask a lot of the same questions, you know? So one of my favorite 518 00:31:39,319 --> 00:31:43,659 sales questions, and you can use this in any meeting, as we sit 519 00:31:43,659 --> 00:31:47,619 here, and I say, before it starts, like, Okay, well, and 520 00:31:47,679 --> 00:31:50,019 again, I'm a sales guy, so usually when I come to a 521 00:31:50,019 --> 00:31:52,599 meeting, I have an agenda planned. I have the agenda up. 522 00:31:52,599 --> 00:31:55,299 I'm like, Hey, this is what we're going to talk about today. 523 00:31:55,359 --> 00:31:58,179 And you did that with me, actually, yeah, it's what I do 524 00:31:58,179 --> 00:32:03,479 with that. I don't, I don't have my titles up here, but, yeah, I 525 00:32:03,479 --> 00:32:06,299 do. I it's a it's a business thing I learned, like, be 526 00:32:06,299 --> 00:32:09,839 intentional with your time. Let people know what you expect out 527 00:32:09,839 --> 00:32:12,959 of them. So I always say, here's what I had in mind. Usually it's 528 00:32:12,959 --> 00:32:15,539 some variation of, I'm going to ask you some questions about 529 00:32:15,539 --> 00:32:17,819 what you're doing, and then I'm sure you have questions for me. 530 00:32:17,819 --> 00:32:20,159 And then we'll talk about next steps. Like, that's a pretty 531 00:32:20,159 --> 00:32:24,319 generic thing. But before I start, I ask, what were you 532 00:32:24,319 --> 00:32:29,299 hoping to get out of this today, or the variation that I go 533 00:32:29,599 --> 00:32:33,079 before I get into any of this, I'm curious, what were you 534 00:32:33,079 --> 00:32:38,719 hoping to learn during this conversation today? Super easy 535 00:32:38,719 --> 00:32:41,919 clarifying question. If somebody's like, Hey, I'm just a 536 00:32:41,919 --> 00:32:44,859 big fan, I've been making some sense. I just want to have like, 537 00:32:44,859 --> 00:32:48,159 a friendly chat. Then I'm like, Cool. I know. If somebody's 538 00:32:48,159 --> 00:32:52,359 like, where do I sign up? Do you have like, a payment link or 539 00:32:52,359 --> 00:32:53,739 something? I know this person's 540 00:32:53,740 --> 00:32:56,380 Janice Porter: ready to close. You've got that one managed now, 541 00:32:57,280 --> 00:32:57,700 yeah. 542 00:32:57,760 --> 00:33:00,540 Chris Bogue: But again, it's like, I have to be open to the 543 00:33:00,660 --> 00:33:06,360 audience, and this comes back to Yes, and where I have to accept 544 00:33:06,360 --> 00:33:10,680 whatever the audience says. If they if they don't give me an 545 00:33:10,680 --> 00:33:15,120 answer that I want, I can't just pretend like they did right, 546 00:33:15,360 --> 00:33:18,780 right? You have to say your partner is a genius, and 547 00:33:18,780 --> 00:33:21,800 everything they give you is a gift. What gifts is your partner 548 00:33:21,800 --> 00:33:26,840 giving you? And gifts is a word I throw around a lot. We say 549 00:33:26,840 --> 00:33:31,820 that in improv. Don't ask questions. Give gifts 550 00:33:32,240 --> 00:33:35,180 Janice Porter: is what we say. So set them up for the next 551 00:33:35,180 --> 00:33:36,800 piece, right? 552 00:33:36,800 --> 00:33:38,540 Chris Bogue: Well, so what you're looking at right now, 553 00:33:38,540 --> 00:33:41,680 I've got so many gifts in my setup right here, like that 554 00:33:41,680 --> 00:33:42,580 saxophone? 555 00:33:42,580 --> 00:33:46,540 Janice Porter: Yeah, is a gift. Yes, I get it. So anybody 556 00:33:46,600 --> 00:33:48,760 Chris Bogue: who's not who can't see the videos here for this 557 00:33:48,760 --> 00:33:51,820 podcast, I've got a saxophone and a clarinet and a synthesizer 558 00:33:51,820 --> 00:33:57,940 behind me. I don't need to say anything about that. I can't 559 00:33:57,940 --> 00:34:00,360 tell you how many people I've gotten on a call with, and it's 560 00:34:00,360 --> 00:34:02,520 the first thing they start talking about. They're like, I'm 561 00:34:02,520 --> 00:34:05,880 a musician too. I play saxophone too. They start telling me all 562 00:34:05,880 --> 00:34:07,860 this stuff about themselves. Yeah, 563 00:34:08,279 --> 00:34:10,379 Janice Porter: that's a great example. I think we did talk 564 00:34:10,379 --> 00:34:12,719 about it on our last call. Everybody, 565 00:34:12,719 --> 00:34:14,999 Chris Bogue: yeah, because, yes, it's attention grabbing. Of 566 00:34:14,999 --> 00:34:18,539 course, put yourself out there. And again, if it that often 567 00:34:18,539 --> 00:34:23,299 leads naturally to a person talking about how they wish they 568 00:34:23,299 --> 00:34:25,879 were doing more out there. They wish they were expressing 569 00:34:25,879 --> 00:34:28,579 themselves more. They wish they were doing more stuff out in the 570 00:34:28,579 --> 00:34:32,059 feed that showcased their talents. And then I just get 571 00:34:32,059 --> 00:34:34,159 very curious about that. And do you 572 00:34:34,160 --> 00:34:37,880 Janice Porter: find in your teachings, in your coaching, 573 00:34:38,180 --> 00:34:45,700 that you are able to easily help people relax and be their true, 574 00:34:45,700 --> 00:34:50,440 authentic self. That's your gift, one of your gifts, I'd 575 00:34:50,440 --> 00:34:54,220 like to think so yeah. I think that's yeah. I think that would 576 00:34:54,220 --> 00:34:58,780 be really fun and and rewarding to watch them grow in that 577 00:34:58,780 --> 00:35:02,040 respect. Yeah. Yeah, so we came full Sorry. Go ahead. 578 00:35:02,700 --> 00:35:05,520 Chris Bogue: I was say because people are already very 579 00:35:05,520 --> 00:35:09,060 talented. People have all sorts of wonderful gifts that they 580 00:35:09,060 --> 00:35:12,180 never share with the world. I think the average person feels 581 00:35:12,180 --> 00:35:16,140 like they wish they said more or did more, or put themselves out 582 00:35:16,140 --> 00:35:20,040 there more. And this style that I'm trained in is a very 583 00:35:20,040 --> 00:35:23,900 collaborative thing. It's not like, I know, stand up comedy, 584 00:35:23,900 --> 00:35:26,600 where it's a very selfish thing, where it's like Everybody look 585 00:35:26,600 --> 00:35:29,840 at me and what I'm saying. It's not like I'm roasting people or 586 00:35:29,840 --> 00:35:35,300 insulting people. I let them say anything, and then I say yes. 587 00:35:35,480 --> 00:35:39,380 And then we find something together. We discover something 588 00:35:39,380 --> 00:35:44,560 together. And it's a very it's a great way to get people to open 589 00:35:44,560 --> 00:35:47,020 up, because once people realize that you're not going to cut 590 00:35:47,020 --> 00:35:49,360 them down, you're not going to criticize them, you're not going 591 00:35:49,360 --> 00:35:52,840 to poke them apart, then yeah, they just kind of relax and 592 00:35:52,840 --> 00:35:55,960 start actually saying what's on their mind. And you need someone 593 00:35:55,960 --> 00:35:59,140 to get into a state like that before you can sell to them. 594 00:35:59,140 --> 00:36:03,000 Because if I'm just assuming what your problems are, then 595 00:36:03,840 --> 00:36:06,420 you're probably going to get defensive about it. But if you 596 00:36:06,420 --> 00:36:11,040 start telling me what your problems are, yeah, and I have 597 00:36:11,040 --> 00:36:14,280 some way to help you with them, well then that is actually what 598 00:36:14,280 --> 00:36:15,900 sales is supposed to be, right? 599 00:36:15,900 --> 00:36:19,320 Janice Porter: And you and by being so comfortable drawing 600 00:36:19,320 --> 00:36:23,180 people out that makes it easy, because they do give you what 601 00:36:23,180 --> 00:36:27,320 you need to help. So I'm going to test a new question on you. 602 00:36:27,320 --> 00:36:33,080 It's my last question, but before I do, I need to ask you a 603 00:36:33,080 --> 00:36:36,980 prelim to that, and that is, Do you ever watch Jeopardy? 604 00:36:38,660 --> 00:36:41,920 Chris Bogue: Yes, not recently. But I you know the game. Okay, 605 00:36:41,920 --> 00:36:43,360 I'm familiar with the game. Okay, 606 00:36:43,360 --> 00:36:46,960 Janice Porter: so in I'm a huge Jeopardy fan. But one thing that 607 00:36:46,960 --> 00:36:51,160 always drives me crazy is the interview he does Ken Jennings 608 00:36:51,160 --> 00:36:54,640 and before him, Alex Trebek used to do with each of the 609 00:36:54,640 --> 00:36:57,940 contestants. He does it after the first commercial break, and 610 00:36:57,940 --> 00:37:00,840 everybody is introduced, and they all have to tell a silly 611 00:37:00,840 --> 00:37:04,920 story, or some story that's funny, or whatever. What would 612 00:37:04,920 --> 00:37:08,880 your story be on Jeopardy that you would share with the 613 00:37:09,060 --> 00:37:12,780 audience? Do you? Do you? Do you remember? Like, do you get an 614 00:37:12,780 --> 00:37:16,260 idea of what I'm saying? They all have an anecdote that they 615 00:37:16,260 --> 00:37:18,480 share, and everybody laughs. And, you know, 616 00:37:19,680 --> 00:37:22,760 Chris Bogue: yeah, see, it's like, this is tough too, because 617 00:37:22,760 --> 00:37:27,860 I, I am more comfortable talking to somebody about them what 618 00:37:27,860 --> 00:37:32,060 happened to them earlier today than me being like, what's the 619 00:37:32,060 --> 00:37:34,820 funniest thing that ever happened to you, you know? Or, 620 00:37:34,820 --> 00:37:37,580 like, that's the most amazing thing that's ever happened to 621 00:37:37,580 --> 00:37:39,140 Janice Porter: you. Yeah, and they've pre rehearsed this, 622 00:37:39,140 --> 00:37:42,040 right? They've got the question already set so that they know 623 00:37:42,040 --> 00:37:46,180 what they're going to say when Ken or before him, Alex would 624 00:37:46,480 --> 00:37:49,300 prompt them like, I know you traveled a lot when you were in 625 00:37:49,300 --> 00:37:52,960 university, tell us about that time you right. So that's kind 626 00:37:52,960 --> 00:37:55,480 of the premise of what so I'm giving you a chance to think 627 00:37:55,480 --> 00:37:56,500 about something. Okay, 628 00:37:56,560 --> 00:37:59,380 Chris Bogue: so I would probably tell him that whenever I play 629 00:37:59,380 --> 00:38:04,200 two truths and a lie. I lie about being on Jeopardy. That's 630 00:38:04,320 --> 00:38:09,600 always my go to lie. Okay, I'll tell them. I'll be like, say, 631 00:38:09,600 --> 00:38:14,460 Okay, two truths and a lie. I go. When I was in sixth grade, I 632 00:38:14,460 --> 00:38:19,320 spoke to the International Space Station through a ham radio I 633 00:38:19,320 --> 00:38:25,160 was a college improv national champion, and when I was 14 634 00:38:25,160 --> 00:38:28,820 years old, I went on teen Jeopardy and got demolished on 635 00:38:28,820 --> 00:38:32,000 national television. Perfect. Those are perfect, okay? And 636 00:38:32,000 --> 00:38:34,880 it's because, like, people like, Oh, I could see maybe he's smart 637 00:38:34,880 --> 00:38:38,480 enough to be on Jeopardy, but probably not smart enough to win 638 00:38:38,900 --> 00:38:41,740 as, no, I was never on Jeopardy, but I have been that has been my 639 00:38:41,740 --> 00:38:47,740 go to lie for years, and I have stumped people, often by lying 640 00:38:47,740 --> 00:38:53,080 and pretending that I lost on teen it's always teen Jeopardy. 641 00:38:53,080 --> 00:38:56,800 I say lost on teen Jeopardy, and it was humiliating. 642 00:38:57,160 --> 00:38:58,960 Janice Porter: Thank you for sharing that with me. I think 643 00:38:58,960 --> 00:39:01,860 that's perfect, actually. What do you think of my question? Do 644 00:39:01,860 --> 00:39:02,700 you think it's okay? 645 00:39:04,500 --> 00:39:07,740 Chris Bogue: I think on the spot, well again, I think it's 646 00:39:07,740 --> 00:39:12,360 illustrative of how people think improv works and stuff like that 647 00:39:12,360 --> 00:39:16,860 too. Where it's like people get really a lot of they try to 648 00:39:16,860 --> 00:39:19,320 think of the best thing ever, or the funniest thing ever, the 649 00:39:19,320 --> 00:39:22,820 most amusing thing ever, and that's very intimidating, yes, 650 00:39:22,820 --> 00:39:25,940 and when I do sometimes companies hire me just to do 651 00:39:25,940 --> 00:39:28,700 improv workshops with their team. I do improv storytelling 652 00:39:28,700 --> 00:39:32,720 workshops, nothing content created, nothing sales. It's all 653 00:39:32,720 --> 00:39:35,360 just like getting people up and having fun and teaching them the 654 00:39:35,360 --> 00:39:38,840 improv games. And the first thing I do, and I do this with 655 00:39:38,840 --> 00:39:41,300 my clients too, is I get up, everybody gets in a circle. We 656 00:39:41,300 --> 00:39:43,660 all like shake it out. We're stretching out. And then I go, 657 00:39:43,660 --> 00:39:49,540 Okay, everybody, I want you to take a nice deep breath in, and 658 00:39:49,540 --> 00:39:54,640 now I want you to breathe out the need to be funny. Exhale. 659 00:39:54,700 --> 00:39:57,640 The need to be funny. You do not need to impress anyone. You do 660 00:39:57,640 --> 00:40:01,080 not need to say anything funny. Today. We. Are going to say the 661 00:40:01,080 --> 00:40:06,960 100% truth. And when you free people from the need to be 662 00:40:07,020 --> 00:40:09,840 funny, and you just start saying, don't come up with a 663 00:40:09,840 --> 00:40:14,160 joke, I want you to say the most truthful answer possible when we 664 00:40:14,160 --> 00:40:17,640 ask you a question, all of a sudden, everybody's dying of 665 00:40:17,640 --> 00:40:20,900 laughter. Everyone is just laughing so hard it hurts 666 00:40:20,960 --> 00:40:24,980 because the version of you that is funniest is actually the 667 00:40:24,980 --> 00:40:28,220 version that's not trying to be funny, and that's the 668 00:40:28,220 --> 00:40:31,280 comfortable version of you. Everybody said, I can't tell you 669 00:40:31,280 --> 00:40:34,100 how many times people tell me, Oh, I'm not funny, but when I'm 670 00:40:34,100 --> 00:40:38,660 around my friends and family, I'm hilarious. Yeah, it's like, 671 00:40:38,660 --> 00:40:40,900 yeah, because that's the funniest version of you. That's 672 00:40:40,900 --> 00:40:44,320 the version of you that is relaxed. You are not thinking of 673 00:40:44,320 --> 00:40:48,100 being funny, and you just naturally do these things that 674 00:40:48,100 --> 00:40:53,080 are uniquely you. And that's the version I try to get on camera 675 00:40:53,080 --> 00:40:56,140 of people, because everybody has that version of them. It's just, 676 00:40:56,140 --> 00:40:58,180 how can you get into that mindset? 677 00:40:59,860 --> 00:41:01,980 Janice Porter: So tell my audience, please where they can 678 00:41:01,980 --> 00:41:07,380 find you. And I know LinkedIn is you're on LinkedIn often, so 679 00:41:07,440 --> 00:41:12,900 that's one place, and you are you have your own website, which 680 00:41:12,960 --> 00:41:13,920 is yes, 681 00:41:13,920 --> 00:41:17,940 Chris Bogue: so everybody go to Chris bogue.io, if you want to 682 00:41:17,940 --> 00:41:21,860 check out my content. I also have a free course that you can 683 00:41:21,860 --> 00:41:24,620 check out called the pattern breaker. So if you want to stand 684 00:41:24,620 --> 00:41:28,460 out on LinkedIn, make some cool videos, do some things that are 685 00:41:28,460 --> 00:41:32,420 going to grow your audience, and create interactive experiences, 686 00:41:32,540 --> 00:41:35,240 and create original content that's going to help you stand 687 00:41:35,240 --> 00:41:38,300 out from the AI. Go to chrisboog.io get on the 688 00:41:38,300 --> 00:41:41,980 newsletter. Check out the free course, and yeah, go check me 689 00:41:41,980 --> 00:41:44,740 out on LinkedIn too. Look up Chris Bogue and make sure you 690 00:41:45,160 --> 00:41:50,680 ring the bell so you always get updates from my crazy new stuff. 691 00:41:51,040 --> 00:41:51,940 Sounds good, 692 00:41:53,260 --> 00:41:59,020 Janice Porter: and I want to thank you for being here. And I 693 00:41:59,020 --> 00:42:04,140 think that for my audience, I think that Chris has really 694 00:42:04,140 --> 00:42:07,140 shown us that relationships don't just happen. They've 695 00:42:07,440 --> 00:42:10,440 they're sparked by showing up, being real and reaching out in 696 00:42:10,440 --> 00:42:14,160 ways that break the pattern and and he does it so easily. You do 697 00:42:14,160 --> 00:42:18,300 it so easily, Chris, it's inspiring, actually. So whether 698 00:42:18,300 --> 00:42:21,380 you're new to video or looking to deepen the online your online 699 00:42:21,380 --> 00:42:24,200 connections, the key is to stop chasing attention and start 700 00:42:24,200 --> 00:42:27,800 creating conversation. Thanks for tuning in to relationships 701 00:42:27,800 --> 00:42:31,760 rule, because in business and in life, it's the relationships 702 00:42:31,760 --> 00:42:35,000 that matter most, so remember to stay connected and be 703 00:42:35,060 --> 00:42:38,660 remembered. Thank.