1 00:00:00,120 --> 00:00:05,730 You're listening to gift biz unwrapped episode 188 the power of 2 00:00:05,730 --> 00:00:11,070 asking a question will take you to destinations and explorations that 3 00:00:11,070 --> 00:00:12,110 you cannot imagine. 4 00:00:13,270 --> 00:00:14,500 Attention gifters, 5 00:00:14,530 --> 00:00:18,700 bakers, crafters and makers pursuing your dream can be fun. 6 00:00:18,940 --> 00:00:22,390 Whether you have an established business or looking to start one 7 00:00:22,390 --> 00:00:25,060 now you are in the right place. 8 00:00:25,300 --> 00:00:27,670 This is gift to biz unwrapped, 9 00:00:27,880 --> 00:00:31,510 helping you turn your skill into a flourishing business. 10 00:00:31,810 --> 00:00:35,350 Join us for an episode packed full of invaluable guidance, 11 00:00:35,470 --> 00:00:39,490 resources and the support you need to grow your gift biz. 12 00:00:39,730 --> 00:00:42,220 Here is your host gift biz gal, 13 00:00:42,370 --> 00:00:45,400 Sue moon Heights high gift biz listeners. 14 00:00:45,460 --> 00:00:48,240 It's Sue And thank you so much for sharing a little 15 00:00:48,240 --> 00:00:49,590 bit of your time with me today. 16 00:00:50,010 --> 00:00:54,030 I have one announcement and one short story before we get 17 00:00:54,030 --> 00:00:54,930 into the show. 18 00:00:55,270 --> 00:00:59,440 The announcement is if you are not already part of the 19 00:00:59,470 --> 00:01:01,960 gift biz breeze Facebook group, 20 00:01:02,560 --> 00:01:03,370 Oh my gosh, 21 00:01:03,490 --> 00:01:04,960 what are you waiting for? 22 00:01:05,380 --> 00:01:10,030 We have something super special happening right now in that group 23 00:01:10,060 --> 00:01:12,550 for the holidays for you, 24 00:01:12,910 --> 00:01:14,290 and I want you to be a part of it, 25 00:01:14,830 --> 00:01:16,810 to get all the details and to know what I'm talking 26 00:01:16,810 --> 00:01:20,560 about. However you need to go over and join the breeze. 27 00:01:21,000 --> 00:01:23,010 Joining is super easy. 28 00:01:23,100 --> 00:01:24,480 Just go on to Facebook, 29 00:01:24,720 --> 00:01:25,770 search for gift, 30 00:01:25,800 --> 00:01:28,380 biz breeze and asked to join. 31 00:01:28,680 --> 00:01:31,580 I'll see you in the breeze now for my short story 32 00:01:31,940 --> 00:01:36,170 about four years ago was when I was really in depth 33 00:01:36,170 --> 00:01:38,870 strategizing this podcast. 34 00:01:39,500 --> 00:01:40,670 As with anything you build, 35 00:01:40,670 --> 00:01:43,190 you want to have some planning and really think things through 36 00:01:43,190 --> 00:01:45,950 and determine how this was all going to come together just 37 00:01:45,950 --> 00:01:47,210 like we do for our businesses, 38 00:01:47,210 --> 00:01:49,110 right? So I'm thinking to myself, 39 00:01:49,110 --> 00:01:51,960 I already knew this was going to be a guest interview 40 00:01:51,960 --> 00:01:55,410 based show because I wanted to share all their people who 41 00:01:55,410 --> 00:02:00,170 are creating businesses to show everybody how doable it is and 42 00:02:00,170 --> 00:02:05,000 then to also share what's working for other people and people 43 00:02:05,000 --> 00:02:06,080 in your industry, 44 00:02:06,110 --> 00:02:07,670 people out of your industry, 45 00:02:07,760 --> 00:02:08,420 et cetera. 46 00:02:08,960 --> 00:02:10,190 So I'm thinking to myself, 47 00:02:10,220 --> 00:02:10,940 well, you know, 48 00:02:10,940 --> 00:02:13,070 where am I going to get all these people? 49 00:02:13,100 --> 00:02:19,250 I have a relatively sizable network of acquaintances and people through 50 00:02:19,610 --> 00:02:20,570 my other business, 51 00:02:20,600 --> 00:02:20,780 you know, 52 00:02:20,780 --> 00:02:21,740 the ribbon print company, 53 00:02:21,740 --> 00:02:23,720 but where am I going to find some of these other 54 00:02:23,720 --> 00:02:28,910 people? And there was an artist's work that kept popping out 55 00:02:28,910 --> 00:02:29,420 to me. 56 00:02:29,720 --> 00:02:32,450 I do a fair amount of traveling and a lot of 57 00:02:32,450 --> 00:02:36,020 times I was seeing her work at airport shops and I 58 00:02:36,020 --> 00:02:37,940 was always drawn into it. 59 00:02:37,970 --> 00:02:38,870 It was bold, 60 00:02:38,870 --> 00:02:39,860 it's beautiful, 61 00:02:39,860 --> 00:02:40,790 it's vibrant. 62 00:02:40,790 --> 00:02:44,390 It just really resonated with me and I thought to myself 63 00:02:44,420 --> 00:02:45,140 way back then. 64 00:02:45,140 --> 00:02:47,390 So that's almost four years ago. 65 00:02:47,870 --> 00:02:52,710 Wow. I wonder what her story is and I wonder if 66 00:02:52,710 --> 00:02:55,830 I'd ever be in a position to have her on my 67 00:02:55,830 --> 00:02:57,420 show. Well, 68 00:02:57,430 --> 00:03:00,010 listen to this crazy things, 69 00:03:00,010 --> 00:03:00,310 you know, 70 00:03:00,310 --> 00:03:01,270 law of attraction. 71 00:03:01,270 --> 00:03:02,290 Once again, 72 00:03:02,350 --> 00:03:03,760 I don't know if it shows up in your life, 73 00:03:03,790 --> 00:03:05,920 but it shows up all the time in mine, 74 00:03:06,630 --> 00:03:08,700 ends up our paths cross. 75 00:03:09,240 --> 00:03:12,090 I interviewed Sean Perala for the podcast. 76 00:03:12,090 --> 00:03:14,910 You might have heard her episode a couple of weeks ago. 77 00:03:15,100 --> 00:03:17,200 She and Sonia are friends. 78 00:03:17,830 --> 00:03:20,970 I guess they got to chatting and Sonia reached out to 79 00:03:20,970 --> 00:03:24,240 me. She was wondering if we could each be on each 80 00:03:24,240 --> 00:03:28,020 other's podcasts because we serve a similar audience. 81 00:03:28,320 --> 00:03:30,720 You and I looked at the name and I'm like, 82 00:03:30,750 --> 00:03:34,470 no, that cannot be the same person I was thinking about 83 00:03:34,470 --> 00:03:35,490 four years ago. 84 00:03:35,620 --> 00:03:36,940 Of course I go to the website, 85 00:03:37,000 --> 00:03:41,410 see her art because it's immediately recognizable and I was like, 86 00:03:41,440 --> 00:03:44,800 this is insane how these things happen. 87 00:03:44,860 --> 00:03:47,710 And of course I invited her onto the show in a 88 00:03:47,710 --> 00:03:52,030 second and now you get to listen to her whole story 89 00:03:52,300 --> 00:03:55,300 and I just want to point out what happened here. 90 00:03:55,990 --> 00:03:57,580 I had a thought for the future. 91 00:03:57,700 --> 00:03:59,590 I didn't know if it was obtainable or not. 92 00:03:59,860 --> 00:04:03,280 Honestly, I really didn't think about it a lot more over 93 00:04:03,280 --> 00:04:06,670 the course of the years because I already had guests coming 94 00:04:06,670 --> 00:04:09,730 and I was able to easily find and attract guests into 95 00:04:09,730 --> 00:04:10,330 the show. 96 00:04:10,510 --> 00:04:13,300 But she's a special one because she brings me back to 97 00:04:13,300 --> 00:04:16,240 that time when I was wondering if the podcast was going 98 00:04:16,240 --> 00:04:16,720 to work. 99 00:04:17,020 --> 00:04:18,940 I was wondering if anyone was going to listen to the 100 00:04:18,940 --> 00:04:22,510 show and I was wondering if ever I'd be able to 101 00:04:22,510 --> 00:04:25,990 have some of the guests of the caliber and quality that 102 00:04:26,020 --> 00:04:29,470 each and every one of our guests has been to date. 103 00:04:30,160 --> 00:04:31,930 So no more rambling with me. 104 00:04:31,960 --> 00:04:35,340 I've just reinforced to me and point out to you once 105 00:04:35,340 --> 00:04:39,030 again that all of these things that we sometimes think aren't 106 00:04:39,030 --> 00:04:41,070 possible truly are. 107 00:04:42,070 --> 00:04:45,400 So now it is my great pleasure to introduce you to 108 00:04:45,400 --> 00:04:46,690 Sonia paths. 109 00:04:46,960 --> 00:04:50,530 Sonia is a fine artist who has created her own highly 110 00:04:50,530 --> 00:04:55,980 recognizable individual brand and pop art style of painting in addition 111 00:04:55,980 --> 00:04:57,360 to fine art paintings, 112 00:04:57,610 --> 00:04:59,860 products include Sonya pass, 113 00:04:59,920 --> 00:05:02,410 signature limited edition wrist wear, 114 00:05:02,530 --> 00:05:04,150 watches, ceramics, 115 00:05:04,210 --> 00:05:05,770 apparel, clocks, 116 00:05:05,890 --> 00:05:08,200 jewelry and framed prints. 117 00:05:08,460 --> 00:05:10,320 Her products are found in boutiques, 118 00:05:10,410 --> 00:05:15,550 museum shops and wineries and interior designers and decorators use. 119 00:05:15,550 --> 00:05:19,660 Sonia has designs for modern home accents and original art. 120 00:05:19,980 --> 00:05:23,760 Sonia is also a marketing and branding Wiz who has made 121 00:05:23,760 --> 00:05:25,590 a name for herself in the art world. 122 00:05:25,830 --> 00:05:29,520 She enjoys helping others who are developing their own brand and 123 00:05:29,520 --> 00:05:32,870 creative business with her knowledge of expertise, 124 00:05:33,110 --> 00:05:34,190 marketing savvy, 125 00:05:34,280 --> 00:05:35,090 and sassy. 126 00:05:35,090 --> 00:05:39,320 Tenacity. Sonya pays it forward as the host and creator of 127 00:05:39,320 --> 00:05:43,460 the rock star mentor podcast and related services. 128 00:05:43,790 --> 00:05:46,100 I am so excited that you are here. 129 00:05:46,100 --> 00:05:50,030 Sonya, welcome to the gift biz unwrapped podcast. 130 00:05:50,490 --> 00:05:53,190 Hi, thank you so much Sue for having me on the 131 00:05:53,190 --> 00:05:53,970 show today. 132 00:05:54,150 --> 00:05:56,940 I am so excited and I just have to share with 133 00:05:56,940 --> 00:06:00,230 our listeners that I have been a lover of your work 134 00:06:00,490 --> 00:06:03,340 for years and was so excited when we were able to 135 00:06:03,340 --> 00:06:04,330 finally connect. 136 00:06:04,630 --> 00:06:06,970 I know such a small world, 137 00:06:06,970 --> 00:06:07,750 I can't believe it. 138 00:06:07,750 --> 00:06:10,300 And then you recently had one of my great friends, 139 00:06:10,300 --> 00:06:13,240 Sean Perla with all the buzz gifts on and I thought, 140 00:06:13,270 --> 00:06:14,650 Oh I know this, 141 00:06:14,650 --> 00:06:15,790 I know this podcast. 142 00:06:15,790 --> 00:06:17,320 So that was exciting. 143 00:06:17,580 --> 00:06:20,490 Oh, so you were listening to me even before Sean was 144 00:06:20,490 --> 00:06:21,750 on. Yeah, 145 00:06:21,780 --> 00:06:23,160 cause she had told me about it. 146 00:06:23,190 --> 00:06:24,660 Oh got it. 147 00:06:24,690 --> 00:06:25,800 One of our meetings, 148 00:06:25,800 --> 00:06:26,130 I said, 149 00:06:26,160 --> 00:06:28,560 Oh I got to check it out cause I just love 150 00:06:28,620 --> 00:06:29,790 anything. Well, 151 00:06:29,820 --> 00:06:30,120 you know, 152 00:06:30,120 --> 00:06:33,120 being that I'm in retail and do all the gifted kind 153 00:06:33,120 --> 00:06:33,690 of things too, 154 00:06:33,690 --> 00:06:33,990 I thought, 155 00:06:34,020 --> 00:06:36,450 Oh, I'd love to hear what other people have to say 156 00:06:36,450 --> 00:06:39,690 and I love to hear the journeys of other people in 157 00:06:39,720 --> 00:06:40,980 how they got to where they are. 158 00:06:41,310 --> 00:06:44,190 Absolutely. And that's what we're going to do with you too. 159 00:06:44,190 --> 00:06:47,490 Right now it's a little bit challenging because you have so 160 00:06:47,490 --> 00:06:48,210 much going on, 161 00:06:48,210 --> 00:06:50,160 so we're going to see how much we can get to 162 00:06:50,160 --> 00:06:52,920 and not make this podcast like five hours long. 163 00:06:54,180 --> 00:06:56,010 Sure. Before we get started, 164 00:06:56,010 --> 00:06:58,710 I like to introduce you in a little bit of a 165 00:06:58,710 --> 00:06:59,370 different way. 166 00:06:59,370 --> 00:07:01,930 Have her audience get to know you by way of a 167 00:07:01,930 --> 00:07:05,350 motivational candle and I'm guessing this is going to be super 168 00:07:05,380 --> 00:07:06,760 easy for you to do. 169 00:07:07,000 --> 00:07:10,030 So if you were to describe for us a motivational candle 170 00:07:10,030 --> 00:07:13,450 by color and quote that really speaks you, 171 00:07:13,510 --> 00:07:14,710 what would your candle look like? 172 00:07:14,960 --> 00:07:19,910 Well, my candle would be lime green because that is my 173 00:07:19,910 --> 00:07:20,720 favorite color. 174 00:07:20,780 --> 00:07:21,500 I love green. 175 00:07:21,500 --> 00:07:22,520 It's just nature, 176 00:07:22,520 --> 00:07:23,180 it's energy, 177 00:07:23,180 --> 00:07:23,630 it's fun, 178 00:07:23,630 --> 00:07:27,710 it's flowing and I'm picturing it with a cool label on 179 00:07:27,710 --> 00:07:28,460 it. I guess, 180 00:07:28,490 --> 00:07:29,660 I don't know if you want me to put a label 181 00:07:29,660 --> 00:07:29,920 on it. 182 00:07:30,130 --> 00:07:30,940 It's your candle, 183 00:07:30,940 --> 00:07:34,360 so it would be lime green with a copper wrapping that 184 00:07:34,510 --> 00:07:39,520 says life is business as usual and I know that a 185 00:07:39,520 --> 00:07:43,650 lot of entrepreneurs and business people will understand that one because 186 00:07:43,770 --> 00:07:44,610 as an artist, 187 00:07:44,610 --> 00:07:45,600 as anybody, 188 00:07:45,600 --> 00:07:46,770 especially your listeners, 189 00:07:46,770 --> 00:07:47,490 my listeners, 190 00:07:47,490 --> 00:07:50,340 whoever are listening that are artists and entrepreneurs, 191 00:07:50,340 --> 00:07:52,860 you know that your mind is constantly spinning. 192 00:07:53,130 --> 00:07:56,070 So I always say life is business as usual. 193 00:07:56,370 --> 00:07:56,790 I mean, 194 00:07:57,030 --> 00:07:59,490 I don't know if a personal quote is good or if 195 00:07:59,490 --> 00:08:00,870 a more traditional one is, 196 00:08:00,870 --> 00:08:03,180 but that's the one that sort of stands out when I 197 00:08:03,180 --> 00:08:06,600 talk to people and we're working on a plan for them 198 00:08:06,600 --> 00:08:09,300 as far as their business or if I'm selling artwork to 199 00:08:09,300 --> 00:08:12,990 somebody is my art is my life and it's all business 200 00:08:12,990 --> 00:08:14,490 and I love business. 201 00:08:15,600 --> 00:08:16,110 I know. 202 00:08:16,110 --> 00:08:17,550 How did we get ourselves here? 203 00:08:17,550 --> 00:08:21,390 All these women who love business and creators at that and 204 00:08:21,390 --> 00:08:23,100 then turning our crafts into businesses. 205 00:08:23,100 --> 00:08:24,090 I think it's wonderful. 206 00:08:24,370 --> 00:08:28,300 Yeah. When I opened up my gallery in downtown Campbell in 207 00:08:28,300 --> 00:08:29,880 2008 well, 208 00:08:29,910 --> 00:08:32,310 I made the mistake of telling my husband the story about 209 00:08:32,310 --> 00:08:33,060 when I was a kid. 210 00:08:33,060 --> 00:08:37,090 Yeah, I had a cardboard store in my bedroom and when 211 00:08:37,090 --> 00:08:40,090 we were doing the ribbon cutting at my gallery in December 212 00:08:40,090 --> 00:08:43,500 of 2008 the mayor was there and they asked to Mark 213 00:08:43,500 --> 00:08:46,080 to talk for a few minutes and so he told a 214 00:08:46,080 --> 00:08:49,110 story of the cardboard store and then I thought, 215 00:08:49,770 --> 00:08:50,130 Oh no, 216 00:08:50,130 --> 00:08:51,180 now everyone knows. 217 00:08:51,180 --> 00:08:55,020 But I was destined to have some type of store presence 218 00:08:55,020 --> 00:08:57,960 or a love for retail or just to have something that 219 00:08:57,960 --> 00:09:00,510 I was owning and I was able to do and produce 220 00:09:00,510 --> 00:09:01,080 for others. 221 00:09:01,340 --> 00:09:03,440 I think that's a great story. 222 00:09:03,710 --> 00:09:05,870 I wouldn't be embarrassed by that at all. 223 00:09:06,240 --> 00:09:08,070 Oh, well I was just taken back. 224 00:09:08,070 --> 00:09:11,550 I thought you're telling this 150 people. 225 00:09:11,580 --> 00:09:12,120 Oh my God, 226 00:09:12,720 --> 00:09:13,710 I want this, 227 00:09:13,830 --> 00:09:14,160 you know, 228 00:09:14,160 --> 00:09:15,810 welcome to Sonia's cardboard store. 229 00:09:15,810 --> 00:09:18,570 So, but it was a lot bigger than a cardboard store. 230 00:09:18,820 --> 00:09:19,750 Oh my gosh. 231 00:09:20,000 --> 00:09:20,990 Well, I have to just say, 232 00:09:20,990 --> 00:09:22,700 because it's so relevant right here. 233 00:09:22,980 --> 00:09:24,600 I've got a lot of people who will say, 234 00:09:24,600 --> 00:09:25,800 I want to start a business, 235 00:09:25,800 --> 00:09:27,210 I want to do something creative. 236 00:09:27,240 --> 00:09:31,050 And many creators do lots of different types of things. 237 00:09:31,080 --> 00:09:34,050 They might sew and they might needle point and they might 238 00:09:34,080 --> 00:09:36,630 knit or they might do watercolor and oil painting, 239 00:09:36,630 --> 00:09:36,750 you know, 240 00:09:36,750 --> 00:09:37,740 all different types of things. 241 00:09:38,000 --> 00:09:40,190 So what actually do they start as a business? 242 00:09:40,470 --> 00:09:42,150 And one of the things I always say is, 243 00:09:42,180 --> 00:09:43,590 well what did you love as a child? 244 00:09:43,800 --> 00:09:45,780 Was it that you enjoyed so much? 245 00:09:45,780 --> 00:09:47,820 Because I'm seeing a commonality. 246 00:09:48,070 --> 00:09:49,210 There's actually three different things. 247 00:09:49,210 --> 00:09:50,380 We're not going to go into that now. 248 00:09:50,410 --> 00:09:52,690 But part of it is what did you really love to 249 00:09:52,690 --> 00:09:53,830 do as a child? 250 00:09:53,830 --> 00:09:55,480 Because then you were so carefree, 251 00:09:55,920 --> 00:10:00,400 Right? There had been no societal rules that have been imposed 252 00:10:00,400 --> 00:10:01,180 on you yet. 253 00:10:01,240 --> 00:10:03,250 And so it's good to go back there and your story 254 00:10:03,250 --> 00:10:05,320 falls right in line with that with your shop, 255 00:10:05,380 --> 00:10:06,730 your cardboard store. 256 00:10:06,920 --> 00:10:10,130 Yeah. And it's so funny cause we were in downtown Campbell 257 00:10:10,390 --> 00:10:12,460 and a couple of friends of mine, 258 00:10:12,490 --> 00:10:15,370 other business owners came up to me during our event and 259 00:10:15,370 --> 00:10:16,390 said, Oh my God, 260 00:10:16,390 --> 00:10:17,380 I love the story. 261 00:10:17,620 --> 00:10:17,980 She says, 262 00:10:17,980 --> 00:10:18,370 you know, 263 00:10:18,400 --> 00:10:19,840 well one of my friends Priscilla, 264 00:10:20,050 --> 00:10:22,660 and she had owned a gift shop down in downtown. 265 00:10:22,660 --> 00:10:23,200 She said, 266 00:10:23,260 --> 00:10:24,730 I understand. 267 00:10:24,970 --> 00:10:27,610 She says it's a rare person that knows what they want 268 00:10:27,610 --> 00:10:29,320 to do at an early age. 269 00:10:29,350 --> 00:10:30,040 And she said, 270 00:10:30,070 --> 00:10:31,390 I totally get it. 271 00:10:31,450 --> 00:10:33,700 I had my own version of a cardboard store. 272 00:10:33,700 --> 00:10:34,780 So I felt like, 273 00:10:34,810 --> 00:10:36,100 okay, I have a tribe. 274 00:10:36,130 --> 00:10:38,020 There's people do get it. 275 00:10:38,080 --> 00:10:40,580 I'm not there For sure. 276 00:10:40,610 --> 00:10:43,820 Well let's back it up from the in between the gallery 277 00:10:43,850 --> 00:10:45,350 and the cardboard store. 278 00:10:45,350 --> 00:10:47,000 So left this go batter a little bit. 279 00:10:47,450 --> 00:10:52,340 How did you land on the idea of art and doing 280 00:10:52,340 --> 00:10:54,020 that as your business? 281 00:10:54,200 --> 00:10:56,180 Or you might even have to back up further than that. 282 00:10:56,180 --> 00:10:57,530 I don't even know your story, 283 00:10:57,530 --> 00:10:59,060 Sonia, so Oh sure. 284 00:10:59,090 --> 00:11:00,830 You're going to need to back up and kind of share 285 00:11:00,830 --> 00:11:02,360 how you've gotten to where you are. 286 00:11:02,870 --> 00:11:03,380 Oh sure. 287 00:11:03,380 --> 00:11:03,890 Thank you. 288 00:11:04,210 --> 00:11:06,760 So I have always been creative. 289 00:11:06,760 --> 00:11:07,900 Back when the cardboard store, 290 00:11:07,900 --> 00:11:10,660 I had my own lemonade stand and everything that I did 291 00:11:10,720 --> 00:11:12,070 regarding business. 292 00:11:12,130 --> 00:11:13,210 Oh and let me just add that. 293 00:11:13,270 --> 00:11:16,150 I've been a cake decorator when I was in high school, 294 00:11:16,380 --> 00:11:19,320 I went from that to working as a florist. 295 00:11:19,320 --> 00:11:22,650 I went to floral design school in Anaheim, 296 00:11:22,650 --> 00:11:25,170 California right after high school. 297 00:11:25,230 --> 00:11:27,960 And I've just also been a natural marketer. 298 00:11:27,960 --> 00:11:31,680 So with all of these different creative businesses that I've had, 299 00:11:31,710 --> 00:11:34,920 I've just always just had the business hat on. 300 00:11:35,180 --> 00:11:35,990 And of course, 301 00:11:35,990 --> 00:11:36,170 you know, 302 00:11:36,170 --> 00:11:37,730 as we became a parent, 303 00:11:37,940 --> 00:11:41,270 I mean a mother and had to provide for the family 304 00:11:41,270 --> 00:11:41,690 and everything. 305 00:11:41,690 --> 00:11:44,150 I worked in corporate and I worked at companies like Apple, 306 00:11:44,150 --> 00:11:45,350 Claris, Microsoft, 307 00:11:45,350 --> 00:11:50,380 Adobe. So these have always been creative companies and I've thrived 308 00:11:50,380 --> 00:11:52,930 in that environment because it's who I, 309 00:11:53,230 --> 00:11:56,440 and it's the composition of who I am and how I'm 310 00:11:56,440 --> 00:11:59,650 formatted. Before that also, 311 00:11:59,650 --> 00:12:03,520 I also worked in automobile sales for Mitsubishi motors. 312 00:12:03,520 --> 00:12:05,530 So I learned how to sell. 313 00:12:05,590 --> 00:12:08,860 I mean hardcore selling cause when you're the only woman on 314 00:12:08,860 --> 00:12:10,690 a lot of salesmen, 315 00:12:10,990 --> 00:12:12,340 you got to get your game on. 316 00:12:12,340 --> 00:12:14,020 You got to be confident in, 317 00:12:14,110 --> 00:12:15,090 they're going to dish it to you, 318 00:12:15,090 --> 00:12:16,030 you gotta dish it back. 319 00:12:16,030 --> 00:12:16,450 But you know, 320 00:12:16,450 --> 00:12:19,630 I want it to be salesperson of the month quite often. 321 00:12:19,970 --> 00:12:22,910 And so I worked really hard to hone in on the 322 00:12:22,910 --> 00:12:25,730 sales skills and I was a fish out of water at 323 00:12:25,730 --> 00:12:29,390 that point cause I never sold anything that large of a 324 00:12:29,390 --> 00:12:32,630 product. So one of the managers took me under his wing 325 00:12:32,630 --> 00:12:33,140 and said, 326 00:12:33,140 --> 00:12:33,470 you know, 327 00:12:33,470 --> 00:12:36,320 you have to overcome a lot of these fears. 328 00:12:36,320 --> 00:12:38,990 So with that knowledge and working in a high tech and 329 00:12:38,990 --> 00:12:39,620 being creative, 330 00:12:39,650 --> 00:12:42,920 I've sort of just started working and doing my art. 331 00:12:43,230 --> 00:12:46,470 So I would say in the mid nineties I had a 332 00:12:46,470 --> 00:12:51,420 love for the Warhol style of artwork and I decided that 333 00:12:51,420 --> 00:12:51,930 I, you know, 334 00:12:51,930 --> 00:12:53,550 of course I love Lucille ball. 335 00:12:53,550 --> 00:12:57,420 I did a eight week show at Gordon Biersch brewery in 336 00:12:57,480 --> 00:13:01,230 downtown San Jose and the show was called Lucille ball, 337 00:13:01,320 --> 00:13:01,920 one woman, 338 00:13:01,920 --> 00:13:02,970 many faces. 339 00:13:03,090 --> 00:13:06,330 And I had about 14 of these screen printed, 340 00:13:06,630 --> 00:13:11,690 embellished large paintings that we covered the entire restaurant in. 341 00:13:11,690 --> 00:13:13,320 And that was my first solo show. 342 00:13:13,580 --> 00:13:16,430 And I would say that although that's not the style that 343 00:13:16,430 --> 00:13:17,600 I really do today, 344 00:13:17,630 --> 00:13:19,820 it was something I had to get out of my system. 345 00:13:20,200 --> 00:13:22,060 There was a lot of things going on when I was 346 00:13:22,060 --> 00:13:26,770 working for Microsoft at the time and it was just, 347 00:13:26,770 --> 00:13:28,900 it was a lot of pressure and a lot of things 348 00:13:28,900 --> 00:13:31,630 happening and I wasn't happy at that job. 349 00:13:31,690 --> 00:13:33,040 I can probably say that now. 350 00:13:34,480 --> 00:13:35,020 It's okay, 351 00:13:35,020 --> 00:13:35,560 it's all good, 352 00:13:35,590 --> 00:13:37,210 but I said, 353 00:13:37,240 --> 00:13:39,250 this is the goal that I'm going to have for this 354 00:13:39,250 --> 00:13:40,630 year and I'm going to do that. 355 00:13:40,630 --> 00:13:42,700 And I did it and it was so funny because people 356 00:13:42,700 --> 00:13:43,270 would ask me, 357 00:13:43,270 --> 00:13:46,120 Hey, how'd you get that eight week show at the brewery? 358 00:13:46,530 --> 00:13:48,330 Oh, I picked up the phone, 359 00:13:48,330 --> 00:13:51,450 I contacted the manager and I asked the question. 360 00:13:51,660 --> 00:13:52,190 No wait, 361 00:13:52,190 --> 00:13:53,100 it was that quick. 362 00:13:53,370 --> 00:13:53,730 It was, 363 00:13:53,730 --> 00:13:54,120 he said, 364 00:13:54,240 --> 00:13:55,140 sounds cool. 365 00:13:55,390 --> 00:13:57,600 Can bring in a couple of samples and I didn't even 366 00:13:57,600 --> 00:13:59,100 have all the paintings yet. 367 00:13:59,100 --> 00:14:03,360 I had the screen print design and that's a whole interesting 368 00:14:03,360 --> 00:14:07,630 story. The power of asking a question will take you to 369 00:14:07,900 --> 00:14:12,480 destinations and explorations that you cannot imagine because I didn't want 370 00:14:12,480 --> 00:14:15,120 to get in trouble for using an image of Lucille ball 371 00:14:15,150 --> 00:14:16,170 and Desi Arnaz. 372 00:14:16,170 --> 00:14:18,300 It was on a book cover that I had seen at 373 00:14:18,300 --> 00:14:20,400 Barnes and noble and I picked up the book cover and 374 00:14:20,400 --> 00:14:20,670 I bought, 375 00:14:20,670 --> 00:14:21,540 well, I picked up the book, 376 00:14:21,540 --> 00:14:24,110 I purchased it and I flipped to the back of the 377 00:14:24,110 --> 00:14:26,990 book because I wanted to find who the publisher was so 378 00:14:26,990 --> 00:14:28,940 I can ask permission to use the image. 379 00:14:29,510 --> 00:14:35,120 So we're talking 1994 way before we had Google and Yahoo 380 00:14:35,120 --> 00:14:37,730 and all these big search engines where you at the touch 381 00:14:37,730 --> 00:14:38,270 of a finger, 382 00:14:38,270 --> 00:14:39,680 you can get your information. 383 00:14:40,000 --> 00:14:41,140 I had to call, 384 00:14:41,290 --> 00:14:41,890 what was it, 385 00:14:42,190 --> 00:14:46,570 information, the area code of New York city. 386 00:14:46,570 --> 00:14:46,720 (212) 555-1212. 387 00:14:46,720 --> 00:14:47,500 Do you remember that? 388 00:14:47,500 --> 00:14:49,270 Oh my gosh. 389 00:14:49,270 --> 00:14:50,260 You know, 390 00:14:50,260 --> 00:14:52,370 call information when you actually have to dial four one one. 391 00:14:52,370 --> 00:14:53,900 I had totally forgotten that. 392 00:14:53,900 --> 00:14:55,340 That's so funny. 393 00:14:55,340 --> 00:14:57,560 That's how far back we're going. 394 00:14:57,560 --> 00:14:59,000 So I call this publishing company. 395 00:14:59,060 --> 00:15:01,760 I get this grumpy guy and I'm picturing this guy in 396 00:15:01,760 --> 00:15:03,680 a smoky office with one window, 397 00:15:03,680 --> 00:15:04,220 the, you know, 398 00:15:04,220 --> 00:15:07,070 the office is probably about four foot by 10 foot. 399 00:15:07,100 --> 00:15:10,500 This is what I'm picturing in my mind and I get 400 00:15:10,500 --> 00:15:12,780 this guy on the phone and he basically tells me in 401 00:15:12,780 --> 00:15:15,570 so many words that you've got a long haul here, 402 00:15:15,570 --> 00:15:16,260 young lady, 403 00:15:16,260 --> 00:15:18,720 you've got to find out this and that and you can 404 00:15:18,720 --> 00:15:19,500 have to write in, 405 00:15:19,500 --> 00:15:21,330 you can have to get an attorney and all this stuff. 406 00:15:21,360 --> 00:15:25,500 And I usually don't take no for an answer pretty easily. 407 00:15:25,770 --> 00:15:27,090 So I did some research. 408 00:15:27,210 --> 00:15:30,030 I ended up finding out the name of the photographer who 409 00:15:30,030 --> 00:15:30,810 took the photo. 410 00:15:31,150 --> 00:15:35,830 I looked him up in the Hollywood Hills directory. 411 00:15:36,170 --> 00:15:39,620 I ended up finding out that his wife was, 412 00:15:39,770 --> 00:15:40,190 he was, 413 00:15:40,190 --> 00:15:42,770 she was widowed cause he had passed away but his name 414 00:15:42,770 --> 00:15:44,240 was Leonard needle. 415 00:15:44,620 --> 00:15:47,290 And he is the gentleman who took the photo of Lucille 416 00:15:47,290 --> 00:15:52,330 ball and Desi Arnaz in 1957 and I talked to her, 417 00:15:52,330 --> 00:15:54,370 I told her what my vision was and what I wanted 418 00:15:54,370 --> 00:15:54,700 to do. 419 00:15:54,700 --> 00:15:55,090 She said, 420 00:15:55,090 --> 00:15:58,630 would you kindly send me a letter requesting the information that 421 00:15:58,630 --> 00:16:00,010 you'd like and the purpose? 422 00:16:00,230 --> 00:16:01,130 I wrote her the letter, 423 00:16:01,130 --> 00:16:03,350 she wrote me back via mail. 424 00:16:03,410 --> 00:16:05,270 You know the thing you put in the envelope and stick 425 00:16:05,270 --> 00:16:05,800 a stamp on it. 426 00:16:06,050 --> 00:16:08,420 And she gave me permission to use the image. 427 00:16:08,540 --> 00:16:12,110 So therefore that image is what I took to the restaurant 428 00:16:12,230 --> 00:16:12,560 and said, 429 00:16:12,560 --> 00:16:14,270 this is what I'm going to be doing and here's the 430 00:16:14,270 --> 00:16:16,580 scope of the project and these are how big they're going 431 00:16:16,580 --> 00:16:16,970 to be. 432 00:16:17,250 --> 00:16:18,960 And the manager, 433 00:16:18,960 --> 00:16:19,980 his name was John, 434 00:16:19,980 --> 00:16:21,060 I don't remember his last name, 435 00:16:21,060 --> 00:16:22,110 but he said, 436 00:16:22,320 --> 00:16:23,340 that sounds really cool. 437 00:16:23,370 --> 00:16:26,040 Let's set a date and about fell over. 438 00:16:26,130 --> 00:16:27,570 Wow. I thought, 439 00:16:27,570 --> 00:16:28,080 here we go. 440 00:16:28,080 --> 00:16:30,330 The game is on the ceilings coming down. 441 00:16:30,330 --> 00:16:32,190 The floor is coming up and I'm going to just make 442 00:16:32,190 --> 00:16:32,850 this happen. 443 00:16:33,140 --> 00:16:34,280 So when you do that, 444 00:16:34,280 --> 00:16:37,580 because I see artists work in coffee shops around here, 445 00:16:37,580 --> 00:16:39,950 you know I'm here in the Northern suburbs of Chicago. 446 00:16:40,220 --> 00:16:43,070 When you do something like that and all of your art 447 00:16:43,070 --> 00:16:44,210 then is for sale, 448 00:16:44,270 --> 00:16:47,620 right. Do you then give some type of a cut of 449 00:16:47,620 --> 00:16:50,110 a purchase back to that location? 450 00:16:50,140 --> 00:16:51,160 Is that how that works? 451 00:16:51,430 --> 00:16:55,840 Typically it's depending on the coffee shop or restaurant. 452 00:16:55,900 --> 00:16:57,910 A lot of times the, 453 00:16:58,060 --> 00:16:59,710 and I would say a lot of times, 454 00:16:59,710 --> 00:17:00,640 don't quote me on this, 455 00:17:00,640 --> 00:17:02,260 but depends on the venue. 456 00:17:02,260 --> 00:17:03,310 Depends on the restaurant. 457 00:17:03,550 --> 00:17:07,720 Sometimes they want to have 12 different looks throughout the year 458 00:17:07,780 --> 00:17:11,110 so they will do a rotating artist or rotating photographer or 459 00:17:11,110 --> 00:17:13,860 what have you show at their restaurant. 460 00:17:13,860 --> 00:17:16,650 So they'll have someone that will curate that cause they want 461 00:17:16,650 --> 00:17:18,900 to make sure they have first of all enough artwork to 462 00:17:18,900 --> 00:17:22,500 cover and that it's appropriate for all ages or it's, 463 00:17:22,500 --> 00:17:22,740 you know, 464 00:17:22,740 --> 00:17:25,590 nothing too political controversial or whatever. 465 00:17:25,590 --> 00:17:27,960 The fits with the style that they want to present. 466 00:17:28,200 --> 00:17:30,930 Exactly. So a lot of the times they say, 467 00:17:31,140 --> 00:17:33,420 we'll have a reception for you and they'll pay for that. 468 00:17:33,630 --> 00:17:35,760 And at least in my case it was, 469 00:17:35,790 --> 00:17:36,930 we'll do a reception for you. 470 00:17:36,930 --> 00:17:37,920 You bring the people, 471 00:17:37,950 --> 00:17:38,850 they buy food and drink, 472 00:17:38,880 --> 00:17:39,600 we're fine. 473 00:17:39,860 --> 00:17:42,950 And we had on many occasions I've done that and that's 474 00:17:42,950 --> 00:17:45,620 how I started getting a lot of my artwork out there 475 00:17:45,620 --> 00:17:48,830 and the Gordon bearish brewery in downtown. 476 00:17:49,380 --> 00:17:50,820 My first Real show. 477 00:17:50,880 --> 00:17:54,050 But that was in 94 and then a lot of stuff 478 00:17:54,080 --> 00:17:54,740 kind of happened. 479 00:17:54,740 --> 00:17:57,350 I was not doing art as a full time thing. 480 00:17:57,590 --> 00:17:59,030 I want to stop you though right here, 481 00:17:59,060 --> 00:18:01,790 just for a second because I think that point, 482 00:18:01,790 --> 00:18:06,390 the power of asking a question is so powerful and people 483 00:18:06,390 --> 00:18:07,230 just don't do it. 484 00:18:07,260 --> 00:18:09,930 They don't even think of asking and look, 485 00:18:09,930 --> 00:18:11,520 when you talk about the story, 486 00:18:11,550 --> 00:18:14,460 there's two things here and I am so glad we got 487 00:18:14,460 --> 00:18:15,270 on this story. 488 00:18:15,570 --> 00:18:18,720 The first thing is you got started decided this is what 489 00:18:18,720 --> 00:18:19,260 you were going to do. 490 00:18:19,260 --> 00:18:21,930 It isn't the style of art that you now represent and 491 00:18:21,930 --> 00:18:25,140 that represents Sonia pass as the brand. 492 00:18:25,140 --> 00:18:26,210 Right? Right. 493 00:18:26,480 --> 00:18:27,650 But you got started. 494 00:18:27,650 --> 00:18:30,980 So it had to evolve to that from somewhere. 495 00:18:30,980 --> 00:18:32,270 So that was the first thing. 496 00:18:32,540 --> 00:18:35,240 And the second thing I really like is when you were 497 00:18:35,240 --> 00:18:38,240 going after getting permission for that photo, 498 00:18:38,390 --> 00:18:39,620 you found a different way. 499 00:18:40,110 --> 00:18:42,930 Right? Because you could have just closed up and said, 500 00:18:42,930 --> 00:18:44,310 okay, not doing it. 501 00:18:44,550 --> 00:18:45,570 You know it's not going to work. 502 00:18:45,780 --> 00:18:47,100 He's telling me it's going to be a long, 503 00:18:47,100 --> 00:18:48,000 hard road. 504 00:18:48,450 --> 00:18:49,380 It's not worth it. 505 00:18:49,440 --> 00:18:53,580 I'll just find another photo and expensive and expensive. 506 00:18:53,840 --> 00:18:55,700 No, you found another way. 507 00:18:55,880 --> 00:18:57,560 Right, which is really cool. 508 00:18:57,960 --> 00:18:58,710 It was pretty cool. 509 00:18:58,740 --> 00:19:02,370 I ended up meeting her a couple of months later when 510 00:19:02,460 --> 00:19:04,950 my cousin and I took a drive to Southern California. 511 00:19:04,980 --> 00:19:05,910 I called her and said, 512 00:19:05,910 --> 00:19:07,410 Hey, I'm going to be in your neck of the woods. 513 00:19:07,660 --> 00:19:08,770 Can I meet you? 514 00:19:08,920 --> 00:19:10,810 And she invited us to her house for tea. 515 00:19:10,810 --> 00:19:12,910 It was the most surreal event. 516 00:19:13,210 --> 00:19:13,810 I thought. 517 00:19:13,810 --> 00:19:17,560 I walked into a set of some old movie and this 518 00:19:17,560 --> 00:19:19,870 home with photography all over the walls. 519 00:19:20,220 --> 00:19:21,090 Oh my gosh. 520 00:19:21,120 --> 00:19:22,380 Sort of art deco day. 521 00:19:22,590 --> 00:19:23,370 It was in. 522 00:19:23,890 --> 00:19:26,430 I only imagined to myself. 523 00:19:26,610 --> 00:19:28,570 Really? He was so lovely. 524 00:19:28,850 --> 00:19:29,810 You're absolutely correct. 525 00:19:29,810 --> 00:19:32,210 If I had said in all my life, 526 00:19:32,240 --> 00:19:33,800 if I take no for an answer, 527 00:19:33,800 --> 00:19:35,870 just go and take my marbles and go somewhere else. 528 00:19:36,010 --> 00:19:37,570 I would not be who I am today. 529 00:19:37,830 --> 00:19:41,310 The reason I always use the word tenacity or tenacious, 530 00:19:41,310 --> 00:19:43,020 it's not meant in a bad way. 531 00:19:43,020 --> 00:19:44,880 It's meant to be in a very spunky, 532 00:19:44,880 --> 00:19:45,810 sassy way. 533 00:19:46,770 --> 00:19:47,310 So that, 534 00:19:47,310 --> 00:19:47,610 I mean, 535 00:19:47,700 --> 00:19:49,050 I'm about four foot tall, 536 00:19:49,200 --> 00:19:49,980 I'm petite. 537 00:19:50,730 --> 00:19:53,730 I have people tell me that I'm 10 feet tall because 538 00:19:53,790 --> 00:19:57,180 what comes out of my mouth and my personality overrides my 539 00:19:57,180 --> 00:20:00,810 size. Because as a child I was always the last one 540 00:20:00,810 --> 00:20:01,620 picked for sports. 541 00:20:01,620 --> 00:20:07,310 I was always underestimated and understated because I was smaller and 542 00:20:07,340 --> 00:20:10,310 I think I wasn't taken seriously for a lot of years 543 00:20:10,650 --> 00:20:12,870 and I got important stuff to talk about. 544 00:20:13,210 --> 00:20:14,020 Yeah, well, 545 00:20:14,020 --> 00:20:14,920 and I have to say, 546 00:20:14,920 --> 00:20:16,900 I mean when I look at your style, 547 00:20:16,930 --> 00:20:17,890 it's bold, 548 00:20:18,290 --> 00:20:19,010 it's solid, 549 00:20:19,010 --> 00:20:20,210 it's bold. 550 00:20:20,270 --> 00:20:22,910 It's like you know exactly what it is, 551 00:20:22,910 --> 00:20:24,800 right? There's no reading between the lines. 552 00:20:24,800 --> 00:20:27,290 There's a lot of intricacy in terms of all the elements, 553 00:20:27,550 --> 00:20:28,870 but all your colors are bold. 554 00:20:28,870 --> 00:20:33,040 So that has all gone into your creative outlet as well. 555 00:20:33,300 --> 00:20:36,480 Right. And that style developed from the Lucille ball thing. 556 00:20:36,510 --> 00:20:38,670 That was something I needed to get out of my system, 557 00:20:38,970 --> 00:20:42,690 but I didn't carry through that Warhol esque style of our 558 00:20:42,780 --> 00:20:46,440 ongoing, I actually didn't do art for three years or so. 559 00:20:46,440 --> 00:20:50,530 We had some family changes In our home and then I 560 00:20:50,530 --> 00:20:54,580 decided that I needed to surround myself around something positive and 561 00:20:54,640 --> 00:20:58,360 I took my love of the cubistic style of Picasso and 562 00:20:58,510 --> 00:21:01,840 Brock and all that and I took the style of American 563 00:21:01,840 --> 00:21:02,530 pop art, 564 00:21:02,620 --> 00:21:04,030 Lichtenstein, herring, 565 00:21:04,030 --> 00:21:08,590 Warhol and Peter max and the artists that really had a 566 00:21:08,590 --> 00:21:10,570 simple style with a strong statement. 567 00:21:10,780 --> 00:21:14,290 I took my cubistic style and the love for pop art 568 00:21:14,380 --> 00:21:18,430 and I melded the two together and I did everything that 569 00:21:18,430 --> 00:21:20,740 my art teachers told me never to do. 570 00:21:21,040 --> 00:21:21,640 They always said, 571 00:21:21,670 --> 00:21:23,230 Oh, you can mix this style with that. 572 00:21:23,230 --> 00:21:24,610 The masters never did this. 573 00:21:24,610 --> 00:21:25,930 A masters never did that. 574 00:21:26,210 --> 00:21:27,500 My response to that was, 575 00:21:27,500 --> 00:21:30,350 well, I don't know anything about the masters and I'm, 576 00:21:30,440 --> 00:21:33,590 they're dead and I didn't have anything to do with setting 577 00:21:33,590 --> 00:21:34,190 up those roles, 578 00:21:34,190 --> 00:21:35,420 so I'm going to go do my own thing. 579 00:21:35,680 --> 00:21:39,730 That's how that whole style evolved and it's really taken a 580 00:21:39,730 --> 00:21:41,650 lot of different directions over the last, 581 00:21:42,010 --> 00:21:42,700 Oh gosh, 582 00:21:42,790 --> 00:21:46,330 we're going on 22 years of creating. 583 00:21:46,470 --> 00:21:48,090 Is it really 22 years? 584 00:21:48,120 --> 00:21:49,440 Gosh about that. 585 00:21:50,010 --> 00:21:52,260 I have to say that you have achieved what I think 586 00:21:52,260 --> 00:21:55,060 a lot of people strive for because if someone, 587 00:21:55,060 --> 00:21:57,880 I'm, I have a mug here right from you were talking 588 00:21:57,880 --> 00:21:58,780 about that before. 589 00:21:58,780 --> 00:22:00,010 I've seen your products. 590 00:22:00,280 --> 00:22:03,910 If I walk in anywhere and I see something of yours, 591 00:22:03,910 --> 00:22:08,710 I know automatically it's yours because your style is so unique. 592 00:22:09,010 --> 00:22:10,510 Now could someone try and copy it? 593 00:22:10,540 --> 00:22:13,030 Probably, but they're not going to do a very good job 594 00:22:13,060 --> 00:22:16,480 because of just the way everything is put together and your 595 00:22:16,480 --> 00:22:18,700 unique way of creating it and all of that. 596 00:22:18,700 --> 00:22:19,630 And I think that's what, 597 00:22:19,630 --> 00:22:20,560 as makers, 598 00:22:20,620 --> 00:22:23,440 everyone is trying to do have something where even if they 599 00:22:23,440 --> 00:22:24,610 couldn't see the name on it, 600 00:22:24,670 --> 00:22:25,690 they know who it is, 601 00:22:25,750 --> 00:22:26,680 they know where it's from. 602 00:22:26,910 --> 00:22:29,040 Right. And I have lots of people say, 603 00:22:29,190 --> 00:22:32,160 Hey, I saw your stuff at a friend of mine's house 604 00:22:32,160 --> 00:22:34,380 in new Orleans or whatever. 605 00:22:34,590 --> 00:22:36,570 And I would think an ad and ads, 606 00:22:36,960 --> 00:22:37,950 it looks like mine, 607 00:22:37,950 --> 00:22:38,190 you know, 608 00:22:38,250 --> 00:22:39,840 and it would end up being my art. 609 00:22:39,870 --> 00:22:41,910 So I have what we call Sonya sightings. 610 00:22:42,210 --> 00:22:42,840 There you go. 611 00:22:42,840 --> 00:22:44,460 It's gotta be so rewarding. 612 00:22:44,760 --> 00:22:47,370 It gives me a giant warm fuzzy and I think really, 613 00:22:47,500 --> 00:22:48,300 what was your name? 614 00:22:48,340 --> 00:22:49,110 Which piece was it? 615 00:22:49,110 --> 00:22:49,620 What'd it look like? 616 00:22:49,620 --> 00:22:50,280 Where was it hanging up? 617 00:22:51,210 --> 00:22:51,840 Oh my gosh. 618 00:22:51,840 --> 00:22:52,770 Then comes to the drill. 619 00:22:52,980 --> 00:22:54,540 So I have to ask this question. 620 00:22:54,570 --> 00:22:55,650 I'm not a painter, 621 00:22:55,650 --> 00:22:57,120 I'm not an artist in that way. 622 00:22:57,350 --> 00:23:00,560 Were you first just doing pictures on paper and then you 623 00:23:00,560 --> 00:23:03,700 saw that people started liking them or what were those first 624 00:23:03,710 --> 00:23:05,960 steps? I keep bringing you back because I think it's good 625 00:23:05,960 --> 00:23:08,750 information for people to understand the progression. 626 00:23:08,840 --> 00:23:09,530 Sure. Well, 627 00:23:09,560 --> 00:23:12,860 I was working when I was doing the style, 628 00:23:12,890 --> 00:23:14,630 I started doing it just for me. 629 00:23:14,820 --> 00:23:15,750 Doing what? 630 00:23:15,780 --> 00:23:19,040 Painting on paper or what was that painting on paper? 631 00:23:19,040 --> 00:23:22,340 They were smaller way smaller about five by seven and then 632 00:23:22,340 --> 00:23:25,250 I daringly went up to eight by 10 I was doing 633 00:23:25,280 --> 00:23:30,560 acrylic on 140 pound watercolor paper and doing the art and 634 00:23:30,560 --> 00:23:33,110 painting on the dining room table when the kids went to 635 00:23:33,110 --> 00:23:35,720 bed. I have two sons and they were much younger at 636 00:23:35,720 --> 00:23:36,260 the time. 637 00:23:36,510 --> 00:23:38,880 And so after they would go to bed, 638 00:23:38,910 --> 00:23:42,930 it was my time to sort of just decompress that working 639 00:23:42,990 --> 00:23:45,680 eight to 10 hour day had two kids. 640 00:23:45,680 --> 00:23:46,970 I wrangled them at night. 641 00:23:47,180 --> 00:23:47,900 My, uh, 642 00:23:48,050 --> 00:23:51,020 former spouse and I had parted ways and he ended up 643 00:23:51,050 --> 00:23:52,670 getting sick and he passed away. 644 00:23:52,820 --> 00:23:53,780 Well, I'm sorry to hear that. 645 00:23:53,930 --> 00:23:54,800 Oh, thank you. 646 00:23:54,890 --> 00:23:56,210 And here we were, 647 00:23:56,210 --> 00:23:58,040 is doing the single parent thing. 648 00:23:58,190 --> 00:23:58,460 I mean, 649 00:23:58,460 --> 00:23:59,210 full time, 650 00:23:59,210 --> 00:24:00,140 no break, 651 00:24:00,200 --> 00:24:01,010 that kind of thing. 652 00:24:01,010 --> 00:24:04,820 And so the painting really took me back to relaxing and 653 00:24:04,820 --> 00:24:08,570 zoning out and just creating from the heart and creating things 654 00:24:08,570 --> 00:24:12,470 that were meaningful to me and the bright colors really made 655 00:24:12,470 --> 00:24:13,550 me feel a lot better. 656 00:24:13,550 --> 00:24:16,580 Plus I wanted to hang art in my house that I 657 00:24:16,580 --> 00:24:19,580 liked, that I could really relate to. 658 00:24:19,860 --> 00:24:23,250 So I started hanging his up and then a neighbor had 659 00:24:23,250 --> 00:24:23,940 come over ahead. 660 00:24:23,940 --> 00:24:25,710 A new neighbor that moved in next door, 661 00:24:25,710 --> 00:24:26,640 she had come over, 662 00:24:26,640 --> 00:24:29,250 she wanted to introduce herself of all things. 663 00:24:29,250 --> 00:24:32,600 I had this crazy martini painting in my entryway and she 664 00:24:32,600 --> 00:24:33,110 goes, wow, 665 00:24:33,110 --> 00:24:34,700 that's really cool artwork. 666 00:24:34,730 --> 00:24:35,570 Where'd you get that? 667 00:24:35,570 --> 00:24:35,900 And I said, 668 00:24:35,930 --> 00:24:36,770 Oh, I did that. 669 00:24:37,070 --> 00:24:38,330 No, really, 670 00:24:38,360 --> 00:24:39,500 can you make one for me? 671 00:24:39,810 --> 00:24:41,220 And I was sort of taken back. 672 00:24:41,220 --> 00:24:41,460 I go, 673 00:24:41,460 --> 00:24:43,140 well, I probably could. 674 00:24:43,140 --> 00:24:43,710 And she said, 675 00:24:43,710 --> 00:24:44,960 well, how much will it cost? 676 00:24:45,210 --> 00:24:46,200 25 bucks. 677 00:24:46,200 --> 00:24:47,280 And the cost of the front line. 678 00:24:47,280 --> 00:24:48,540 Gosh, I know. 679 00:24:49,470 --> 00:24:50,670 And from that, 680 00:24:50,730 --> 00:24:51,810 when eBay was, 681 00:24:51,840 --> 00:24:56,070 I wouldn't say 1990 1999 ish. 682 00:24:56,130 --> 00:24:59,670 Yeah, it was 1999 I started selling on eBay. 683 00:24:59,670 --> 00:25:00,030 I thought, 684 00:25:00,030 --> 00:25:02,010 well, I'll paint a couple paintings. 685 00:25:02,010 --> 00:25:04,350 I'll put them on paper and I would paint them. 686 00:25:04,350 --> 00:25:05,730 And the next day I'd go to work. 687 00:25:05,730 --> 00:25:08,820 I'd come home at lunch and I would photograph them in 688 00:25:08,820 --> 00:25:12,090 the driveway just because that was where the sun shined the 689 00:25:12,090 --> 00:25:13,740 best. And for me, 690 00:25:13,800 --> 00:25:18,840 my artwork was better photographed in sunlight versus in a light 691 00:25:18,840 --> 00:25:21,480 box before they had light boxes and stuff like that. 692 00:25:21,510 --> 00:25:22,650 So I would do that. 693 00:25:22,800 --> 00:25:26,580 And then that night I would prep the artwork in Photoshop, 694 00:25:26,610 --> 00:25:27,690 put little watermark, 695 00:25:27,720 --> 00:25:30,480 and then I would wait until Sunday to post about three 696 00:25:30,480 --> 00:25:32,460 or four on eBay, 697 00:25:32,760 --> 00:25:34,200 a handler routine I would do every week. 698 00:25:34,230 --> 00:25:37,410 And I started getting bids on these little paintings, 699 00:25:37,440 --> 00:25:38,670 eight by 10 paintings. 700 00:25:38,730 --> 00:25:42,090 And then I would get asked by others about commissioned work 701 00:25:42,090 --> 00:25:42,720 and you know, 702 00:25:42,720 --> 00:25:44,520 Hey, could you do a picture of my daughter on a 703 00:25:44,580 --> 00:25:46,140 16 by 20 canvas? 704 00:25:46,140 --> 00:25:46,890 And I'm thinking, 705 00:25:46,980 --> 00:25:47,970 Oh my God, 706 00:25:47,970 --> 00:25:52,290 16 by 20 so, 707 00:25:52,350 --> 00:25:53,340 which is nothing now, 708 00:25:53,370 --> 00:25:54,810 but back at the time I thought, 709 00:25:54,810 --> 00:25:56,670 wow, I'm going to have to go buy an easel. 710 00:25:56,850 --> 00:25:57,960 Gosh, you know, 711 00:25:58,020 --> 00:25:58,950 this is a big step. 712 00:25:59,160 --> 00:26:04,020 And it just snowballed because as people started collecting and buying 713 00:26:04,020 --> 00:26:06,390 them, I would create more. 714 00:26:06,600 --> 00:26:08,070 And that was the beginning. 715 00:26:08,070 --> 00:26:12,390 So I do think eBay for my beginnings on selling my 716 00:26:12,390 --> 00:26:15,420 art, and I didn't have to be present to be selling 717 00:26:15,420 --> 00:26:18,080 it. I love the fact that you talk about you didn't 718 00:26:18,080 --> 00:26:18,950 have fancy cameras, 719 00:26:18,950 --> 00:26:19,790 you didn't have lighting, 720 00:26:19,790 --> 00:26:22,370 you didn't have a light box on your driveway in the 721 00:26:22,370 --> 00:26:26,030 sun, which again goes back to the fact that we can 722 00:26:26,030 --> 00:26:28,490 be our own worst critics and we can stop ourselves with 723 00:26:28,490 --> 00:26:30,730 our thinking because you could have said, 724 00:26:30,880 --> 00:26:32,380 no, I can't do it yet. 725 00:26:32,380 --> 00:26:33,460 I don't have a fancy camera. 726 00:26:33,460 --> 00:26:34,500 I need to hire a photographer. 727 00:26:34,510 --> 00:26:37,200 Whatever. You didn't do that and E-bay. 728 00:26:37,200 --> 00:26:40,080 Such a good idea because you're able to test first you 729 00:26:40,080 --> 00:26:41,580 had your neighbor come in, 730 00:26:41,670 --> 00:26:43,680 which probably that's light moment. 731 00:26:43,680 --> 00:26:44,220 Like wait, 732 00:26:44,220 --> 00:26:46,890 Someone really wants to spend money and pay me to do 733 00:26:46,890 --> 00:26:48,570 this. That's interesting. 734 00:26:48,900 --> 00:26:52,640 Right? And then eBay so great because you only had to 735 00:26:52,640 --> 00:26:55,220 make a couple of items and then see if they sell. 736 00:26:55,220 --> 00:26:56,960 So you weren't risking too much. 737 00:26:56,990 --> 00:26:59,510 Putting yourself out there from a financial standpoint, 738 00:26:59,750 --> 00:26:59,930 you know, 739 00:26:59,930 --> 00:27:02,930 emotionally, of course you want everyone to love what you're doing, 740 00:27:03,210 --> 00:27:06,390 but an excellent way in demonstration of how to start growing 741 00:27:06,390 --> 00:27:07,230 little by little. 742 00:27:07,510 --> 00:27:09,970 Sure. And of course eBay is so different now, 743 00:27:10,000 --> 00:27:12,220 but eBay at the time in 99 was great. 744 00:27:12,220 --> 00:27:13,750 I mean you could get rid of the drapes in your 745 00:27:13,750 --> 00:27:14,890 living room if you didn't like them, 746 00:27:14,890 --> 00:27:15,430 take a photo, 747 00:27:15,430 --> 00:27:16,360 stick them up on eBay. 748 00:27:16,640 --> 00:27:19,160 There was so many different ways to sell, 749 00:27:19,160 --> 00:27:22,970 so many different things and I had been part of this 750 00:27:22,970 --> 00:27:24,770 artist group called EBS Q, 751 00:27:24,770 --> 00:27:27,650 which was started by John seed and he actually reached out 752 00:27:27,650 --> 00:27:30,680 to eBay in those early days and worked with a gal 753 00:27:30,800 --> 00:27:35,620 in the category section of E-bay because at the time to 754 00:27:35,620 --> 00:27:38,560 list your painting or artwork or current works, 755 00:27:38,820 --> 00:27:42,810 it was the category was art and antiques slash 1900 to 756 00:27:42,810 --> 00:27:46,200 present, well hello gosh, 757 00:27:46,350 --> 00:27:49,710 1999 I mean are you really going to put everything from 758 00:27:49,710 --> 00:27:53,100 1901 to 1999 in this one category. 759 00:27:53,100 --> 00:27:56,790 So he worked with them to identify and create what is 760 00:27:56,790 --> 00:28:00,300 now called self-represented artists and it stemmed from there. 761 00:28:00,300 --> 00:28:03,240 So I always give him a giant kudos on working and 762 00:28:03,240 --> 00:28:06,420 taking the initiative to work with eBay on that categorization. 763 00:28:06,420 --> 00:28:09,270 And I think that really made strides and opened up so 764 00:28:09,270 --> 00:28:11,670 many doors for so many artists. 765 00:28:11,970 --> 00:28:12,990 Yeah, for sure. 766 00:28:13,250 --> 00:28:15,140 Okay. Sonya get nervous. 767 00:28:15,140 --> 00:28:16,310 I have a question for you. 768 00:28:16,610 --> 00:28:17,540 Okay. Are you ready? 769 00:28:18,740 --> 00:28:19,610 I got my seat belt on. 770 00:28:20,620 --> 00:28:24,190 If you were at that spot today where back then it 771 00:28:24,190 --> 00:28:26,770 was EFA putting a couple of pieces up just to see 772 00:28:26,770 --> 00:28:29,620 what would happen if you were there today and I'm thinking 773 00:28:29,620 --> 00:28:32,200 of some of our artists who might be there right now. 774 00:28:32,450 --> 00:28:35,930 What direction would you take today with the platforms that exist? 775 00:28:36,240 --> 00:28:38,640 Oh, you mean with our current social media? 776 00:28:39,060 --> 00:28:40,110 Like what platform? 777 00:28:40,110 --> 00:28:43,020 Like then it was E-bay to try and sell and like 778 00:28:43,020 --> 00:28:44,100 test your product. 779 00:28:44,100 --> 00:28:45,720 Where would you put it today? 780 00:28:48,480 --> 00:28:50,820 I know you can't wait to hear what Sonia's answer is 781 00:28:50,820 --> 00:28:51,480 on this. 782 00:28:51,630 --> 00:28:54,270 It's coming up right after a word from our sponsor. 783 00:28:54,890 --> 00:28:57,890 This podcast is made possible thanks to the support of the 784 00:28:57,890 --> 00:28:59,180 ribbon print company. 785 00:28:59,330 --> 00:29:01,750 Create custom ribbons right in your store. 786 00:29:01,760 --> 00:29:03,410 Craft studio in seconds. 787 00:29:03,560 --> 00:29:04,400 Visit the ribbon, 788 00:29:04,400 --> 00:29:05,870 print company.com 789 00:29:05,870 --> 00:29:07,130 for more information. 790 00:29:07,400 --> 00:29:09,650 I've come a long way from eBay. 791 00:29:09,710 --> 00:29:13,460 I know that from there has been other different types of 792 00:29:13,460 --> 00:29:15,290 selling. For instance, 793 00:29:15,560 --> 00:29:17,420 at sea is huge and then, 794 00:29:17,450 --> 00:29:17,870 you know, 795 00:29:17,870 --> 00:29:20,840 it was almost unheard of if somebody had their own website 796 00:29:20,840 --> 00:29:21,410 at that time. 797 00:29:21,410 --> 00:29:24,410 But I developed my own website and started selling, 798 00:29:24,440 --> 00:29:27,320 worked with at one of my developer friends at Adobe to 799 00:29:27,320 --> 00:29:30,620 create a shopping cart for me back when e-commerce was really, 800 00:29:30,620 --> 00:29:31,260 really new. 801 00:29:31,500 --> 00:29:33,720 So at T you think is a good platform to do 802 00:29:33,720 --> 00:29:36,600 the same thing today that you did back then and on 803 00:29:36,600 --> 00:29:37,620 eBay? Yeah. 804 00:29:37,620 --> 00:29:38,850 Well there's a lot of things. 805 00:29:38,850 --> 00:29:41,950 I mean there's WordPress now you can get a WordPress site, 806 00:29:41,950 --> 00:29:44,980 you Can get integration for e-commerce on there. 807 00:29:45,010 --> 00:29:46,390 There's Shopify, 808 00:29:46,420 --> 00:29:49,090 there's a lot of really great plug and play. 809 00:29:49,120 --> 00:29:52,300 Do it yourself sites that will take care of the eCommerce. 810 00:29:52,420 --> 00:29:52,660 I mean, 811 00:29:52,660 --> 00:29:53,800 depending on what you're selling, 812 00:29:53,800 --> 00:29:56,170 could even do a lot of fulfillment for you if you're 813 00:29:56,170 --> 00:29:56,830 at that point. 814 00:29:56,830 --> 00:29:57,430 And if you are, 815 00:29:57,460 --> 00:30:02,190 congratulations. So you can even sell your art on Facebook. 816 00:30:02,220 --> 00:30:02,520 I mean, 817 00:30:02,520 --> 00:30:04,170 you can sell anything anywhere, 818 00:30:04,170 --> 00:30:05,840 right? In the last 20 plus years, 819 00:30:05,840 --> 00:30:09,140 there's been so many great places and ways to sell your 820 00:30:09,140 --> 00:30:12,860 art. A lot of people from eBay went to Etsy because 821 00:30:12,980 --> 00:30:15,290 it was the place to sell your artwork, 822 00:30:15,290 --> 00:30:15,980 your craft, 823 00:30:16,250 --> 00:30:20,960 your supplies from jewelry to crochet to anything. 824 00:30:21,230 --> 00:30:24,050 Yeah, and specifically it was from people who were making something 825 00:30:24,050 --> 00:30:25,770 handmade, right? 826 00:30:25,890 --> 00:30:27,180 Yeah, and since then, 827 00:30:27,180 --> 00:30:30,090 of course we have Pinterest now we have social media, 828 00:30:30,120 --> 00:30:31,200 Facebook, Twitter, 829 00:30:31,200 --> 00:30:33,790 Instagram. All of these things are great, 830 00:30:33,880 --> 00:30:36,700 but I do believe your listeners may beg to differ, 831 00:30:36,700 --> 00:30:40,870 but there's a lot of information overload because I get asked 832 00:30:40,900 --> 00:30:42,310 because of my podcast, 833 00:30:42,430 --> 00:30:43,330 where do I start? 834 00:30:43,330 --> 00:30:44,290 Do I start on Facebook? 835 00:30:44,290 --> 00:30:45,910 Do I get my website done first? 836 00:30:45,910 --> 00:30:46,960 Do I go to Etsy? 837 00:30:46,960 --> 00:30:48,730 Do I create my own Shopify account? 838 00:30:48,730 --> 00:30:51,010 So there's so much data overload. 839 00:30:51,040 --> 00:30:53,770 I would say hone in on one thing that you really 840 00:30:53,770 --> 00:30:55,520 feel really comfortable around. 841 00:30:55,690 --> 00:30:57,580 If you want to do Etsy, 842 00:30:57,730 --> 00:30:58,750 focus on that. 843 00:30:58,780 --> 00:31:00,820 If you want to try Shopify, 844 00:31:01,060 --> 00:31:02,020 focus on that. 845 00:31:02,320 --> 00:31:04,200 Otherwise you're going to drive yourself crazy. 846 00:31:04,440 --> 00:31:06,150 Was this order on Facebook? 847 00:31:06,150 --> 00:31:07,320 Was this order on Etsy? 848 00:31:07,320 --> 00:31:08,400 Was it on Shopify? 849 00:31:08,400 --> 00:31:09,390 Was it through the website, 850 00:31:09,600 --> 00:31:13,050 so if you can hone in and just really narrow it 851 00:31:13,050 --> 00:31:16,500 down to where you're selling and feel good and get really 852 00:31:16,500 --> 00:31:17,160 good at it, 853 00:31:17,610 --> 00:31:20,250 it's hard to get really good at every type of other 854 00:31:20,280 --> 00:31:22,260 type of selling portal out there. 855 00:31:22,580 --> 00:31:23,570 I would agree, 856 00:31:23,600 --> 00:31:27,470 and I don't think there's one right answer really because there's 857 00:31:27,470 --> 00:31:29,000 so much opportunity out there. 858 00:31:29,000 --> 00:31:31,340 So many different things can try one platform. 859 00:31:31,370 --> 00:31:32,320 If it doesn't work, 860 00:31:32,560 --> 00:31:33,550 then go to another. 861 00:31:33,550 --> 00:31:35,620 I'm talking more social media right now, 862 00:31:35,870 --> 00:31:38,030 but for sure everyone should have a website, 863 00:31:38,130 --> 00:31:40,500 whether it's WordPress or you put it on more of a 864 00:31:40,500 --> 00:31:45,900 template driven like a Shopify site or Etsy somewhere that you 865 00:31:45,900 --> 00:31:49,590 call your home and then you drive your social media to 866 00:31:49,590 --> 00:31:51,810 your website so you have both of those. 867 00:31:51,810 --> 00:31:53,310 Right. I guess the point is, 868 00:31:53,310 --> 00:31:55,950 again, this is another place where people can just get stuck 869 00:31:55,950 --> 00:31:56,280 and say, 870 00:31:56,280 --> 00:31:57,120 I'm so confused. 871 00:31:57,120 --> 00:31:59,030 I'm just not going to do anything because what if I 872 00:31:59,030 --> 00:32:01,850 don't pick the right thing and there really is no right 873 00:32:01,850 --> 00:32:03,030 thing. Right. 874 00:32:03,030 --> 00:32:05,580 And when I have someone who reaches out to me because 875 00:32:05,610 --> 00:32:07,710 of the rockstar mentor podcast, 876 00:32:07,740 --> 00:32:09,780 which I'm sure we'll talk about for a little few minutes 877 00:32:09,780 --> 00:32:12,470 afterwards. And so I'll have people ask me, 878 00:32:12,500 --> 00:32:13,850 Hey, I'm getting started. 879 00:32:13,880 --> 00:32:14,690 Where do I start? 880 00:32:14,690 --> 00:32:16,400 And I'll talk to them and we'll kind of drill it 881 00:32:16,400 --> 00:32:17,810 down. Where are you? 882 00:32:17,930 --> 00:32:19,880 Are you selling just original art? 883 00:32:19,920 --> 00:32:20,930 Are you doing prints yet? 884 00:32:20,930 --> 00:32:22,790 Are you creating any retail products? 885 00:32:23,040 --> 00:32:25,470 So when I started doing my website, 886 00:32:25,710 --> 00:32:28,740 I had more than just original art to offer. 887 00:32:28,740 --> 00:32:29,340 I had, 888 00:32:29,400 --> 00:32:30,060 Oh gosh, 889 00:32:30,120 --> 00:32:32,700 in the early two thousands I was doing matted prints. 890 00:32:32,840 --> 00:32:35,330 It was a very small product line at the time. 891 00:32:35,640 --> 00:32:36,630 And so, 892 00:32:36,690 --> 00:32:36,930 you know, 893 00:32:36,930 --> 00:32:37,290 I had, 894 00:32:37,380 --> 00:32:37,770 I don't know, 895 00:32:37,770 --> 00:32:39,980 maybe 25 or 30 products, 896 00:32:39,980 --> 00:32:42,680 whereas now I have about six or 700 products. 897 00:32:42,940 --> 00:32:47,380 But we decided in 2004 to go to art expo international 898 00:32:47,380 --> 00:32:48,310 in New York city. 899 00:32:48,490 --> 00:32:49,060 And I thought, 900 00:32:49,150 --> 00:32:51,010 if I want to do art and I'm going to sell, 901 00:32:51,080 --> 00:32:52,120 I'm going to be a pro. 902 00:32:52,300 --> 00:32:53,410 If you want to play with the big kids, 903 00:32:53,410 --> 00:32:54,970 you got to go to the big kids yard. 904 00:32:55,060 --> 00:32:57,910 And I didn't just go there as a participant. 905 00:32:57,910 --> 00:32:58,300 I thought, 906 00:32:58,300 --> 00:32:58,660 you know what? 907 00:32:58,660 --> 00:33:00,940 If I'm going to spend the money for hotels and airfare, 908 00:33:00,970 --> 00:33:02,470 I'm just going to get a booth and I'm going to 909 00:33:02,470 --> 00:33:04,990 bring my art and I'm gonna make a presence. 910 00:33:05,080 --> 00:33:05,860 And so I did. 911 00:33:05,950 --> 00:33:08,530 I took the gamble and ended up paying off because I 912 00:33:08,530 --> 00:33:10,060 ended up learning a lot. 913 00:33:10,090 --> 00:33:14,170 But I also connected with other people who have art galleries 914 00:33:14,170 --> 00:33:17,020 that were looking for my type of style to be able 915 00:33:17,020 --> 00:33:19,180 to represent me in their galleries. 916 00:33:19,690 --> 00:33:24,310 So was your focus specifically getting into galleries versus stores at 917 00:33:24,310 --> 00:33:25,510 that time or whatever? 918 00:33:25,600 --> 00:33:26,770 What was your thinking there? 919 00:33:26,890 --> 00:33:28,180 I wanted to, 920 00:33:28,240 --> 00:33:28,480 I mean, 921 00:33:28,480 --> 00:33:31,990 I had my small little product line of matted prints of 922 00:33:31,990 --> 00:33:32,680 different sizes. 923 00:33:32,680 --> 00:33:36,760 I had limited edition prints that I had manufactured for me 924 00:33:36,790 --> 00:33:38,920 and I wanted to get into, 925 00:33:38,920 --> 00:33:40,930 I wanted to get in the gallery because I thought maybe 926 00:33:40,940 --> 00:33:43,060 that's going to really give me the big credentials that I 927 00:33:43,120 --> 00:33:45,880 need. But walking away from the show, 928 00:33:45,880 --> 00:33:50,050 I noticed that a lot of bigger artists had art products, 929 00:33:50,080 --> 00:33:53,620 so they had purses or they had sculptures, 930 00:33:53,650 --> 00:33:55,120 they had bigger prints, 931 00:33:55,120 --> 00:33:57,070 they had prints on boxes, 932 00:33:57,070 --> 00:33:59,590 there was just a lot of retail type of things. 933 00:33:59,590 --> 00:34:03,610 So I also had been approached by many licensed companies at 934 00:34:03,610 --> 00:34:06,340 art expo and people saying, 935 00:34:06,340 --> 00:34:07,300 Hey, we love your art. 936 00:34:07,300 --> 00:34:09,520 We think it would look great on mugs and key chains 937 00:34:09,520 --> 00:34:10,570 and textiles. 938 00:34:10,720 --> 00:34:12,820 And so on the plane ride home, 939 00:34:12,940 --> 00:34:14,410 Mark, my husband and I were, 940 00:34:14,470 --> 00:34:16,960 he and I were talking and one of the pieces of 941 00:34:16,960 --> 00:34:19,660 advice I had been given by a good artist friend was 942 00:34:19,690 --> 00:34:20,740 go to the show, 943 00:34:20,770 --> 00:34:23,620 get as many business cards and write everything down on the 944 00:34:23,620 --> 00:34:26,860 back of the business card for that contact as possible and 945 00:34:26,860 --> 00:34:27,430 follow up, 946 00:34:27,430 --> 00:34:28,000 follow up, 947 00:34:28,000 --> 00:34:28,630 follow up. 948 00:34:28,780 --> 00:34:30,880 So I had this little box, 949 00:34:31,030 --> 00:34:34,990 it's a little plastic box that I had put all the 950 00:34:34,990 --> 00:34:36,880 cards in and I kept that with me cause I thought 951 00:34:36,880 --> 00:34:37,930 this is my gold. 952 00:34:37,930 --> 00:34:38,890 I'm not going to let go of this. 953 00:34:38,890 --> 00:34:39,610 This isn't going on. 954 00:34:39,610 --> 00:34:40,210 Check on, 955 00:34:40,210 --> 00:34:41,560 this isn't going on the seat. 956 00:34:41,560 --> 00:34:42,910 It's going to go in my purse. 957 00:34:42,940 --> 00:34:44,680 So on the way home on the plane, 958 00:34:44,680 --> 00:34:46,480 we were looking at him and I said I got about 959 00:34:46,480 --> 00:34:49,420 seven or eight cards just from license companies. 960 00:34:49,870 --> 00:34:52,300 I must have something that they want. 961 00:34:52,450 --> 00:34:56,530 So we started talking about products and in short Mark and 962 00:34:56,530 --> 00:34:57,100 I decided, 963 00:34:57,100 --> 00:35:00,550 well what kind of product would I use that I would 964 00:35:00,550 --> 00:35:03,100 like? And I loved watches and I thought, 965 00:35:03,100 --> 00:35:03,310 you know, 966 00:35:03,310 --> 00:35:05,590 my art would look great on a watch because I would 967 00:35:05,590 --> 00:35:08,290 wear the watch all the time because that's the thing that 968 00:35:08,290 --> 00:35:08,830 I like. 969 00:35:08,860 --> 00:35:10,720 I want something different and unusual. 970 00:35:10,900 --> 00:35:15,940 So we started looking on creating a whole watch line and 971 00:35:15,940 --> 00:35:19,030 we ended up going into the watch business and I'm not 972 00:35:19,030 --> 00:35:23,200 talking working with somebody who was manufacturing for other people. 973 00:35:23,200 --> 00:35:24,790 This was my watch line. 974 00:35:24,790 --> 00:35:26,530 Mark designed the casing. 975 00:35:26,590 --> 00:35:28,630 Everything for the engraving. 976 00:35:28,660 --> 00:35:31,870 The colors of the bands are based on color swatches that 977 00:35:31,870 --> 00:35:32,770 I actually use. 978 00:35:32,980 --> 00:35:36,430 We found a watch manufacturer overseas who worked with us. 979 00:35:36,640 --> 00:35:39,700 We had the images of the watches printed locally at a 980 00:35:39,700 --> 00:35:43,180 photography company because we wanted to make sure the quality wasn't 981 00:35:43,180 --> 00:35:43,870 going to fade, 982 00:35:43,870 --> 00:35:46,180 it was going to be top quality and it was going 983 00:35:46,180 --> 00:35:49,600 to be the best representation of my artwork to go on 984 00:35:49,600 --> 00:35:50,170 this product. 985 00:35:50,170 --> 00:35:54,010 So it was a multistep process and it took several months, 986 00:35:54,040 --> 00:35:55,030 almost a year, 987 00:35:55,030 --> 00:35:58,090 just to create the first five styles. 988 00:35:58,440 --> 00:36:02,160 And those were not limited edition for that first few that 989 00:36:02,160 --> 00:36:02,760 we created. 990 00:36:03,000 --> 00:36:06,210 So when we went back to art expo in 2005 we 991 00:36:06,210 --> 00:36:09,090 had I think 18 styles at that point, 992 00:36:09,150 --> 00:36:10,950 and it was the head of the show and we were 993 00:36:10,950 --> 00:36:14,760 in a platinum section at art expo and that was luck 994 00:36:14,760 --> 00:36:15,480 in itself. 995 00:36:15,570 --> 00:36:16,320 Oh my gosh, 996 00:36:16,320 --> 00:36:17,790 I'm getting shivers over here. 997 00:36:18,150 --> 00:36:18,630 I know. 998 00:36:18,630 --> 00:36:19,770 So it was a whirlwind. 999 00:36:19,960 --> 00:36:21,370 It was a wild ride. 1000 00:36:22,210 --> 00:36:24,550 It was a fulfilling stressful. 1001 00:36:24,970 --> 00:36:26,320 I was very proud. 1002 00:36:26,410 --> 00:36:29,710 I still am very proud of everything that we've done through 1003 00:36:29,710 --> 00:36:30,520 that journey. 1004 00:36:30,550 --> 00:36:31,600 But everything has changed. 1005 00:36:31,600 --> 00:36:33,430 Art expo isn't like it used to be. 1006 00:36:33,430 --> 00:36:35,200 It's not even at the Javits anymore, 1007 00:36:35,410 --> 00:36:38,950 but the memories and the experience from all of that, 1008 00:36:38,980 --> 00:36:42,610 just coming full circle and having my own galleries and all 1009 00:36:42,610 --> 00:36:45,880 that was really cool cause we did ceramics as well and 1010 00:36:45,940 --> 00:36:47,140 everything we did, 1011 00:36:47,170 --> 00:36:50,350 it was a hefty investment so we didn't have a lot 1012 00:36:50,350 --> 00:36:52,700 of print on demand that they have now and I wanted 1013 00:36:52,700 --> 00:36:54,620 to create something that was really us. 1014 00:36:54,620 --> 00:36:57,890 It wasn't just using a licensing company and getting 5% of 1015 00:36:57,890 --> 00:36:59,690 something they're going to get 95% of, 1016 00:36:59,690 --> 00:37:02,240 we got a hundred percent of everything and of all of 1017 00:37:02,240 --> 00:37:05,540 our efforts to be able to create something that was truly 1018 00:37:05,540 --> 00:37:07,490 a Sonya pass branded product. 1019 00:37:08,130 --> 00:37:11,940 The thing that resonates to me throughout the whole story here 1020 00:37:12,030 --> 00:37:14,940 is that you put yourself in a place and found out 1021 00:37:14,940 --> 00:37:18,390 something new and that affected an action that moved you forward. 1022 00:37:18,950 --> 00:37:21,080 If you had never been to that first one where you 1023 00:37:21,080 --> 00:37:22,850 said you put yourself out in a big way. 1024 00:37:22,880 --> 00:37:23,760 Right, right. 1025 00:37:23,810 --> 00:37:26,600 You would have never seen and gotten the realization that other 1026 00:37:26,600 --> 00:37:27,980 people had products. 1027 00:37:27,980 --> 00:37:28,190 You know, 1028 00:37:28,190 --> 00:37:30,680 when we're putting things on all of these different pieces that 1029 00:37:30,680 --> 00:37:31,640 led to one thing, 1030 00:37:31,640 --> 00:37:36,140 then then led to another and a limited edition watch line. 1031 00:37:36,320 --> 00:37:38,370 Seriously. Yeah. 1032 00:37:38,510 --> 00:37:41,720 Cool. From that we ended up hiring a whole bunch of 1033 00:37:41,720 --> 00:37:45,500 reps throughout the country to go to specialty boutiques, 1034 00:37:45,500 --> 00:37:47,480 galleries, museum shops and all that. 1035 00:37:47,510 --> 00:37:48,710 And well, 1036 00:37:48,770 --> 00:37:49,280 you know, 1037 00:37:49,310 --> 00:37:52,580 when you're managing reps it's managing well that's a whole different 1038 00:37:52,580 --> 00:37:53,630 type of business then. 1039 00:37:53,660 --> 00:37:54,890 Yeah, that was, 1040 00:37:55,040 --> 00:37:57,680 if anybody's out there thinking about doing it, 1041 00:37:57,710 --> 00:37:58,700 call me first. 1042 00:37:58,730 --> 00:37:59,450 So boy, 1043 00:38:00,390 --> 00:38:00,570 you know, 1044 00:38:00,570 --> 00:38:03,060 you're dealing with reps who are dealing with dozens of other 1045 00:38:03,060 --> 00:38:05,670 lines and it was really hard to get them to carry 1046 00:38:05,670 --> 00:38:08,580 the vision through each and every shop that they would go 1047 00:38:08,580 --> 00:38:11,190 to. So the mailing out tons of samples, 1048 00:38:11,250 --> 00:38:12,900 answering the questions over and over, 1049 00:38:12,960 --> 00:38:14,730 sending out tons of tear sheets. 1050 00:38:14,760 --> 00:38:16,410 It was almost like managing employees, 1051 00:38:16,410 --> 00:38:17,760 but I don't want to say about worse, 1052 00:38:17,760 --> 00:38:19,260 but it was a real hefty task. 1053 00:38:19,710 --> 00:38:20,580 Yeah. And to your point, 1054 00:38:20,580 --> 00:38:22,440 they're repping a number of different lines. 1055 00:38:22,440 --> 00:38:24,630 So how do you know that yours is going to rise 1056 00:38:24,630 --> 00:38:25,200 to the top? 1057 00:38:25,210 --> 00:38:26,280 They're going to show. 1058 00:38:26,370 --> 00:38:28,530 Oh, I remember those days so well yeah. 1059 00:38:28,650 --> 00:38:29,940 So as I said, 1060 00:38:29,970 --> 00:38:33,000 this could be like three hours long cause I've been million 1061 00:38:33,000 --> 00:38:34,830 questions on the product side, 1062 00:38:34,830 --> 00:38:37,330 but I don't want to miss out on talking with you 1063 00:38:37,360 --> 00:38:40,660 about brand development and marketing and all the gold. 1064 00:38:40,660 --> 00:38:42,910 I know you're going to share with us on that end. 1065 00:38:42,940 --> 00:38:46,000 Sure. And just to kind of lay the groundwork here, 1066 00:38:46,060 --> 00:38:49,660 I loved this with Sonya too because she's got all this 1067 00:38:49,660 --> 00:38:51,730 going on as we've heard. 1068 00:38:51,940 --> 00:38:53,500 We would all want to be you. 1069 00:38:53,530 --> 00:38:57,190 Okay, let's just lay it out and then yet you see 1070 00:38:57,190 --> 00:39:01,300 another way of servicing people and helping move things forward. 1071 00:39:01,420 --> 00:39:03,760 You can't even call it a pivot because you still have 1072 00:39:03,760 --> 00:39:05,830 everything else you've layered on. 1073 00:39:05,890 --> 00:39:08,080 But I see this as an opportunity for a lot of 1074 00:39:08,080 --> 00:39:12,580 other makers and creators who may be or maybe aren't at 1075 00:39:12,700 --> 00:39:14,590 the bigger level like you are, 1076 00:39:14,710 --> 00:39:18,700 but it's another opportunity to serve an audience in a field 1077 00:39:18,700 --> 00:39:20,770 that you love in the creator feel. 1078 00:39:20,890 --> 00:39:23,200 So with that as the groundwork, 1079 00:39:23,200 --> 00:39:26,680 Sonya, take it away now and let's talk about the rock 1080 00:39:26,680 --> 00:39:27,400 star mentor. 1081 00:39:27,610 --> 00:39:32,200 Okay. So when I had my gallery in downtown Campbell and 1082 00:39:32,200 --> 00:39:37,930 that was from 2008 through 2012 I got asked this question 1083 00:39:38,110 --> 00:39:39,850 often and the question was, 1084 00:39:40,240 --> 00:39:42,160 Oh, can I take you out to lunch? 1085 00:39:42,220 --> 00:39:44,620 I would love to pick your brain to see how you 1086 00:39:44,620 --> 00:39:48,370 market yourself because you've done a fantastic job with your brand. 1087 00:39:48,730 --> 00:39:51,700 And I did because my brand was how you feel when 1088 00:39:51,700 --> 00:39:52,600 you come in the gallery, 1089 00:39:52,690 --> 00:39:53,530 what the smells, 1090 00:39:53,530 --> 00:39:54,010 the tastes, 1091 00:39:54,010 --> 00:39:54,460 all of that, 1092 00:39:54,520 --> 00:39:56,560 all the good stuff that comes along with having an art 1093 00:39:56,560 --> 00:39:59,020 gallery. And I was an art gallery where I sold only 1094 00:39:59,020 --> 00:39:59,650 my work. 1095 00:39:59,870 --> 00:40:01,880 I didn't have time to represent anybody else. 1096 00:40:01,880 --> 00:40:04,760 I was working full time to represent myself and to sell 1097 00:40:04,760 --> 00:40:08,810 my own products because we had 2300 square feet of complete 1098 00:40:08,810 --> 00:40:10,880 Sonya. Oh my gosh. 1099 00:40:10,940 --> 00:40:13,070 It had to be so beautiful in there. 1100 00:40:13,160 --> 00:40:15,760 It was very impressive With all the color. 1101 00:40:15,790 --> 00:40:17,020 I can only imagine. 1102 00:40:17,200 --> 00:40:21,820 Yeah. And so there was a brand we had packaging to 1103 00:40:21,820 --> 00:40:22,480 create, you know, 1104 00:40:22,630 --> 00:40:25,150 had the clocks that were packaged and we had pillows. 1105 00:40:25,150 --> 00:40:26,680 We had packaging for the watches, 1106 00:40:26,680 --> 00:40:28,300 packaging for all of the jewelry, 1107 00:40:28,300 --> 00:40:29,590 and the list goes on. 1108 00:40:29,920 --> 00:40:32,050 And so I would get asked all the time and I 1109 00:40:32,050 --> 00:40:34,210 would spend time with people and I'd want to help them 1110 00:40:34,210 --> 00:40:36,730 out and where are they in their creative journey? 1111 00:40:36,730 --> 00:40:38,470 Or I've even had lawyers who said, 1112 00:40:38,530 --> 00:40:39,430 Hey, I'm a lawyer, 1113 00:40:39,430 --> 00:40:40,750 but I like to paint on the side. 1114 00:40:40,750 --> 00:40:41,680 Can I pick your brain? 1115 00:40:41,860 --> 00:40:43,030 So I got enough of that. 1116 00:40:43,030 --> 00:40:46,810 But I would run into people and later and I would 1117 00:40:46,810 --> 00:40:47,590 say, Hey, 1118 00:40:47,680 --> 00:40:48,580 how's that going? 1119 00:40:48,580 --> 00:40:49,150 How's your art? 1120 00:40:49,210 --> 00:40:50,770 Oh, I never had time to do that. 1121 00:40:50,770 --> 00:40:51,460 They would say, 1122 00:40:51,490 --> 00:40:52,990 because I got really busy, 1123 00:40:53,020 --> 00:40:56,770 or my daughter's son never ended up pursuing it because blah, 1124 00:40:56,770 --> 00:40:57,010 blah, blah, 1125 00:40:57,040 --> 00:40:58,030 whatever reason. 1126 00:40:58,330 --> 00:40:58,990 And I would think, 1127 00:40:58,990 --> 00:41:01,260 okay, and I'll be really blunt here. 1128 00:41:01,600 --> 00:41:02,260 I would think, 1129 00:41:02,380 --> 00:41:06,550 okay, you totally squeezed my brain for two and a half 1130 00:41:06,580 --> 00:41:08,800 hours and you did nothing with it. 1131 00:41:09,040 --> 00:41:12,220 So that really opened up an opportunity for me to start 1132 00:41:12,220 --> 00:41:14,770 doing art marketing workshops at the gallery. 1133 00:41:14,950 --> 00:41:16,360 And that was really great. 1134 00:41:16,360 --> 00:41:18,910 I would do those about three times a year and we'd 1135 00:41:18,910 --> 00:41:19,900 get a nice crowd. 1136 00:41:20,200 --> 00:41:22,210 I'd prepare materials for everyone. 1137 00:41:22,240 --> 00:41:23,200 We'd have Q and a. 1138 00:41:23,260 --> 00:41:26,410 Mark would talk about the product end of things and it 1139 00:41:26,410 --> 00:41:28,780 was about a three hour workshop at the gallery. 1140 00:41:28,930 --> 00:41:31,840 That was fine and dandy for the people that were local, 1141 00:41:31,840 --> 00:41:35,660 but it really didn't have that really wasn't good or useful 1142 00:41:35,660 --> 00:41:37,790 for anybody that was outside of the area. 1143 00:41:38,040 --> 00:41:39,240 Were you charging for that? 1144 00:41:39,300 --> 00:41:42,330 Yes. And so you were also building a curriculum also, 1145 00:41:42,330 --> 00:41:46,110 you were seeing what was working too in the workshops Right 1146 00:41:46,110 --> 00:41:49,620 at the time we called it get in the game and 1147 00:41:49,620 --> 00:41:52,470 it was called the gorilla art marketing experience. 1148 00:41:52,740 --> 00:41:53,640 I know it's kind of, 1149 00:41:53,700 --> 00:41:54,510 I look back and think, 1150 00:41:54,600 --> 00:41:55,200 Oh God, 1151 00:41:55,200 --> 00:41:57,120 but at the time it was a great name. 1152 00:41:57,330 --> 00:41:59,250 Sure. You know gorilla marketing. 1153 00:41:59,430 --> 00:42:00,030 Get out there, 1154 00:42:00,030 --> 00:42:00,390 do it, 1155 00:42:00,390 --> 00:42:00,630 do it, 1156 00:42:00,630 --> 00:42:01,020 do it. 1157 00:42:01,050 --> 00:42:01,530 Get out there, 1158 00:42:01,530 --> 00:42:01,950 get out there, 1159 00:42:01,950 --> 00:42:02,400 get out there, 1160 00:42:02,400 --> 00:42:03,210 do it yourself. 1161 00:42:03,300 --> 00:42:03,930 Be brave. 1162 00:42:03,930 --> 00:42:04,860 Be tenacious. 1163 00:42:04,890 --> 00:42:05,790 Don't be afraid. 1164 00:42:05,950 --> 00:42:08,170 You're not going to learn this by getting an MBA at 1165 00:42:08,170 --> 00:42:10,840 Harvard. This is putting on the hip waders and jump in 1166 00:42:10,840 --> 00:42:13,660 the trenches of really just getting out there and doing it 1167 00:42:13,690 --> 00:42:14,350 on your own. 1168 00:42:14,560 --> 00:42:16,030 So that's how that name came on. 1169 00:42:16,090 --> 00:42:18,040 And then after we closed the gallery, 1170 00:42:18,040 --> 00:42:21,970 I sort of transitioned back to studio by appointment and then 1171 00:42:21,970 --> 00:42:23,440 we ended up moving out of the area. 1172 00:42:23,440 --> 00:42:25,090 So podcasts, 1173 00:42:25,450 --> 00:42:27,460 I know they've been around for a long time, 1174 00:42:27,700 --> 00:42:32,380 but I started doing rock star mentor podcast in 2016 so 1175 00:42:32,380 --> 00:42:34,600 about a little over two and a half years old and 1176 00:42:34,600 --> 00:42:35,860 110 episodes. 1177 00:42:36,040 --> 00:42:38,140 I created it because one, 1178 00:42:38,200 --> 00:42:41,380 I wanted to overcome some fears that I had and that 1179 00:42:41,380 --> 00:42:46,390 was being on video and listening to myself on audio. 1180 00:42:46,700 --> 00:42:49,070 Those were two things I could not stand. 1181 00:42:49,070 --> 00:42:51,710 I couldn't stand watching myself on video and I could not 1182 00:42:51,710 --> 00:42:53,960 stand listening to myself on audio. 1183 00:42:54,230 --> 00:42:54,740 So I thought, 1184 00:42:54,740 --> 00:42:55,700 I gotta get over this. 1185 00:42:55,730 --> 00:42:58,250 I have a voice and I have ideas and I have 1186 00:42:58,250 --> 00:43:01,160 experienced that I want others to know about. 1187 00:43:01,160 --> 00:43:04,040 I want them to know what to expect and how to 1188 00:43:04,040 --> 00:43:06,350 network and how to get it out there, 1189 00:43:06,350 --> 00:43:07,610 how to be fearless. 1190 00:43:07,700 --> 00:43:10,820 And there's just a whole variety of things that I wanted 1191 00:43:10,820 --> 00:43:14,570 to put out there because I didn't have those cool tools 1192 00:43:14,720 --> 00:43:15,710 when I was starting out. 1193 00:43:15,830 --> 00:43:19,850 And it was almost taboo to ask anybody in the highfalutin 1194 00:43:19,880 --> 00:43:21,380 art industry questions, 1195 00:43:21,380 --> 00:43:22,760 you couldn't ask questions, 1196 00:43:22,760 --> 00:43:22,970 you know, 1197 00:43:22,970 --> 00:43:23,930 who do I call? 1198 00:43:23,930 --> 00:43:25,340 How do I start a website? 1199 00:43:25,400 --> 00:43:26,900 Where do I buy these frames? 1200 00:43:26,990 --> 00:43:27,230 You know, 1201 00:43:27,230 --> 00:43:29,750 how do I establish a retail or wholesale account, 1202 00:43:29,780 --> 00:43:30,560 that type of thing. 1203 00:43:30,800 --> 00:43:32,330 It was almost a hush hush. 1204 00:43:32,390 --> 00:43:32,930 Oh you know, 1205 00:43:32,930 --> 00:43:34,430 you're asking me that question. 1206 00:43:34,490 --> 00:43:36,080 Well it's not rocket science. 1207 00:43:36,080 --> 00:43:38,390 You're going to figure it out eventually cause everybody does. 1208 00:43:38,630 --> 00:43:43,070 But I've provided resources and ideas and ways and confidence for 1209 00:43:43,070 --> 00:43:46,250 others to be able to do that without feeling bad or 1210 00:43:46,250 --> 00:43:47,690 hindered or embarrassed. 1211 00:43:47,800 --> 00:43:52,360 So I created the podcast essentially to help people get over 1212 00:43:52,360 --> 00:43:53,950 the hump of not doing it, 1213 00:43:54,100 --> 00:43:56,950 saying that they're going to do it and constantly saying they're 1214 00:43:56,950 --> 00:43:57,430 going to do it. 1215 00:43:57,430 --> 00:43:59,110 Cause I know a lot of artists who say, 1216 00:43:59,110 --> 00:43:59,470 yeah, yeah, 1217 00:43:59,470 --> 00:44:00,850 I'm going to do this or I'm going to do that 1218 00:44:00,850 --> 00:44:03,160 and here they are five years later and not moving in 1219 00:44:03,160 --> 00:44:03,730 that direction. 1220 00:44:03,880 --> 00:44:04,960 I totally get it. 1221 00:44:04,960 --> 00:44:07,810 It's heartbreaking because I run into the same people. 1222 00:44:07,840 --> 00:44:10,120 I didn't have a workshop like you do, 1223 00:44:10,150 --> 00:44:13,000 but I have a trade show booth and people come up 1224 00:44:13,060 --> 00:44:15,040 and a lot of listeners already know my story. 1225 00:44:15,040 --> 00:44:15,820 I'm not going to say it there, 1226 00:44:15,820 --> 00:44:19,390 but I'm seeing the same thing that they're afraid to start 1227 00:44:19,630 --> 00:44:21,010 because they don't know what to do. 1228 00:44:21,010 --> 00:44:23,710 And they're afraid of failing right off the bat. 1229 00:44:23,710 --> 00:44:25,270 And I really want to say to everybody, 1230 00:44:25,270 --> 00:44:26,710 you're going to fail off the bat, 1231 00:44:26,860 --> 00:44:28,360 but don't look at it as failing. 1232 00:44:28,360 --> 00:44:31,560 Look at it as an experiment so that you can get 1233 00:44:31,590 --> 00:44:35,820 into the groove and find what's really gonna work now when 1234 00:44:35,820 --> 00:44:37,470 you started. 1235 00:44:37,590 --> 00:44:41,460 Cause I think I still see it even sadly today and 1236 00:44:41,580 --> 00:44:45,090 my motivation behind my shows just the same as yours. 1237 00:44:45,180 --> 00:44:45,450 You know, 1238 00:44:45,450 --> 00:44:48,900 we want people to get started so that they aren't 30 1239 00:44:48,900 --> 00:44:52,740 years down the road here with regrets saying what if, 1240 00:44:52,770 --> 00:44:52,980 you know, 1241 00:44:52,980 --> 00:44:56,370 if only I would've put my fear or my ego or 1242 00:44:56,370 --> 00:44:58,200 whatever it is that's holding them back aside, 1243 00:44:58,200 --> 00:44:59,880 what if I would have done that? 1244 00:45:00,030 --> 00:45:02,550 And so I think by showing other people's stories, 1245 00:45:02,700 --> 00:45:05,250 even people who have had such great successes, 1246 00:45:05,250 --> 00:45:07,350 you, if you break it down to the steps that you 1247 00:45:07,350 --> 00:45:11,550 took apart from that watch part Mark from that watch because 1248 00:45:11,550 --> 00:45:12,540 that's a little crazy. 1249 00:45:12,720 --> 00:45:15,120 But a lot of these steps don't seem to be too 1250 00:45:15,120 --> 00:45:17,730 hard. It's just a matter of getting out and starting, 1251 00:45:18,000 --> 00:45:19,620 right. And asking questions. 1252 00:45:19,680 --> 00:45:21,990 Cause there's people in different facets of business, 1253 00:45:21,990 --> 00:45:23,550 whether it's creating products, 1254 00:45:23,820 --> 00:45:24,900 doing websites, 1255 00:45:24,960 --> 00:45:26,010 doing SEO, 1256 00:45:26,040 --> 00:45:28,890 creating different types of products or teaching you how to use 1257 00:45:28,890 --> 00:45:31,380 their equipment to make a product. 1258 00:45:31,410 --> 00:45:32,310 They're in business. 1259 00:45:32,310 --> 00:45:33,570 They want to be asked questions. 1260 00:45:33,570 --> 00:45:35,700 So don't be afraid to reach out and say, 1261 00:45:35,700 --> 00:45:37,170 Hey, can you help me with this? 1262 00:45:37,200 --> 00:45:37,470 I mean, 1263 00:45:37,470 --> 00:45:40,650 I ask questions all the time and my father always said, 1264 00:45:40,710 --> 00:45:43,170 a person who doesn't ask questions doesn't want to be smart. 1265 00:45:44,060 --> 00:45:45,740 Yeah. You have to ask. 1266 00:45:46,060 --> 00:45:46,840 And you know, 1267 00:45:46,840 --> 00:45:49,540 Sue, like what you said is if you were running, 1268 00:45:49,570 --> 00:45:50,230 I mean everybody, 1269 00:45:50,230 --> 00:45:53,770 I'm sure every listener here in the history of podcasts or 1270 00:45:53,770 --> 00:45:55,720 the world has fallen down to scrape their knee. 1271 00:45:55,750 --> 00:45:58,900 It's not going to hinder you from walking again, 1272 00:45:58,930 --> 00:45:59,380 is it? 1273 00:45:59,410 --> 00:46:02,380 So everyone's going to fail in some capacity. 1274 00:46:02,590 --> 00:46:05,080 Some are bigger fails and smaller fails, 1275 00:46:05,080 --> 00:46:07,000 but don't use that as a way to say, 1276 00:46:07,000 --> 00:46:07,780 well I've done that. 1277 00:46:07,780 --> 00:46:09,430 I failed and I'm just going to stop. 1278 00:46:09,490 --> 00:46:13,150 No, it should teach you that you can move forward and 1279 00:46:13,150 --> 00:46:16,270 get it right and not think of it as bad failure 1280 00:46:16,300 --> 00:46:19,750 because failure is only going to make your success a lot 1281 00:46:19,750 --> 00:46:21,050 stronger. Yeah. 1282 00:46:21,080 --> 00:46:22,880 I mean your ego might get bruised, 1283 00:46:23,120 --> 00:46:23,930 but that's okay. 1284 00:46:24,110 --> 00:46:24,460 Oh yeah. 1285 00:46:24,460 --> 00:46:26,420 Yeah. If I was to stop doing what I'm doing because 1286 00:46:26,420 --> 00:46:28,130 of ego or mean people, 1287 00:46:28,160 --> 00:46:29,810 namely mr editor, 1288 00:46:29,810 --> 00:46:31,010 that the book editor, 1289 00:46:31,220 --> 00:46:33,920 right. I would not have been able to experience what I've 1290 00:46:33,920 --> 00:46:35,230 experienced. Well, 1291 00:46:35,230 --> 00:46:37,030 and here's the sad thing about that. 1292 00:46:37,090 --> 00:46:38,950 We wouldn't have your beautiful art. 1293 00:46:39,010 --> 00:46:40,750 I mean to say that truly, 1294 00:46:41,000 --> 00:46:42,130 cause you've seen, 1295 00:46:42,430 --> 00:46:43,180 no, I really am. 1296 00:46:43,180 --> 00:46:45,490 Because you see how many people love it, 1297 00:46:45,580 --> 00:46:48,160 right? From all the sightings all around. 1298 00:46:48,220 --> 00:46:49,450 That wouldn't be here. 1299 00:46:49,510 --> 00:46:52,030 And I say that as a compliment to you, 1300 00:46:52,060 --> 00:46:54,850 but I also say that for our listeners because what are 1301 00:46:54,850 --> 00:46:59,170 you creating that you're keeping from all of us by not 1302 00:46:59,200 --> 00:47:00,850 getting your knee bruised a little bit, 1303 00:47:01,060 --> 00:47:01,720 and I really, 1304 00:47:01,720 --> 00:47:03,460 really honestly do mean that. 1305 00:47:03,670 --> 00:47:04,630 The other thing, 1306 00:47:04,660 --> 00:47:07,150 I'm starting to have this as a common theme because I 1307 00:47:07,150 --> 00:47:10,690 think it's really important is that because so many people won't 1308 00:47:10,690 --> 00:47:11,200 do it, 1309 00:47:11,380 --> 00:47:13,720 if you push past those problems, 1310 00:47:13,780 --> 00:47:14,530 you try something, 1311 00:47:14,530 --> 00:47:15,280 it doesn't work, 1312 00:47:15,310 --> 00:47:16,600 but you keep going. 1313 00:47:16,810 --> 00:47:18,130 Every time you do that, 1314 00:47:18,130 --> 00:47:20,860 you overcome another hurdle or whatever it is. 1315 00:47:21,040 --> 00:47:22,480 People fall by the wayside, 1316 00:47:22,600 --> 00:47:24,190 so the road gets easier. 1317 00:47:24,190 --> 00:47:27,160 There's less people there because you've learned something, 1318 00:47:27,220 --> 00:47:28,660 you've moved to a different level, 1319 00:47:28,870 --> 00:47:29,860 there's people, 1320 00:47:29,890 --> 00:47:31,210 you encounter a problem, 1321 00:47:31,270 --> 00:47:32,290 you figure it out, 1322 00:47:32,500 --> 00:47:33,850 you cross the hurdle. 1323 00:47:34,090 --> 00:47:36,940 Other people fall off the playing field, 1324 00:47:36,940 --> 00:47:40,150 I guess I'll say keeps getting smaller and smaller in terms 1325 00:47:40,150 --> 00:47:41,770 of the number of people that are there. 1326 00:47:41,950 --> 00:47:43,030 Right. And that's, 1327 00:47:43,030 --> 00:47:43,450 you know, 1328 00:47:43,600 --> 00:47:44,290 with anything, 1329 00:47:44,290 --> 00:47:46,330 with any kind of job or life experience, 1330 00:47:46,360 --> 00:47:47,680 you're going to have, 1331 00:47:48,220 --> 00:47:50,440 people will fall off and that's, 1332 00:47:50,500 --> 00:47:50,950 they got to, 1333 00:47:51,010 --> 00:47:52,720 I guess they have to account for that. 1334 00:47:52,720 --> 00:47:55,360 But for the folks who I know who I network with, 1335 00:47:55,390 --> 00:47:59,050 who have businesses and all a variety of business, 1336 00:47:59,050 --> 00:48:00,220 realtors, mortgage people, 1337 00:48:00,220 --> 00:48:01,240 chiropractors, you know, 1338 00:48:01,240 --> 00:48:02,110 whatever. I mean, 1339 00:48:02,140 --> 00:48:02,770 Sean Pirlo, 1340 00:48:02,920 --> 00:48:04,930 who was in your recent podcast, 1341 00:48:04,930 --> 00:48:08,740 she's in my networking group and we trade ideas and we 1342 00:48:08,740 --> 00:48:09,730 support one another. 1343 00:48:10,020 --> 00:48:12,620 You have to support your fellow business person. 1344 00:48:12,980 --> 00:48:16,160 I used to know someone who was held tight and we're 1345 00:48:16,160 --> 00:48:18,950 talking late eighties she held tight to her sources. 1346 00:48:18,950 --> 00:48:19,130 You know, 1347 00:48:19,130 --> 00:48:20,640 I'm not gonna tell you where I buy my wreaths, 1348 00:48:20,640 --> 00:48:22,010 sir. I'm not going to tell you where I buy my 1349 00:48:22,040 --> 00:48:23,180 cake, baking supplies, 1350 00:48:23,180 --> 00:48:24,980 whatever. You know that stuff. 1351 00:48:25,040 --> 00:48:26,210 It's not a hidden fake, 1352 00:48:26,210 --> 00:48:28,850 right. You just have to sometimes take the time. 1353 00:48:28,850 --> 00:48:30,050 And now that we have the internet, 1354 00:48:30,050 --> 00:48:33,950 the beautiful thing of our online presence and internet and everything 1355 00:48:33,950 --> 00:48:36,380 that you can locate just about anything, 1356 00:48:36,560 --> 00:48:38,510 anywhere. Absolutely. 1357 00:48:38,540 --> 00:48:39,800 And you can get support. 1358 00:48:40,010 --> 00:48:42,560 Facebook groups are a great place for support. 1359 00:48:43,110 --> 00:48:46,380 Absolutely. And one of my early episodes on the podcast, 1360 00:48:46,680 --> 00:48:48,780 I had someone write in and say, 1361 00:48:48,810 --> 00:48:51,270 I don't have a networking group in my area. 1362 00:48:51,300 --> 00:48:52,020 What do you suggest? 1363 00:48:52,020 --> 00:48:52,410 And I told her, 1364 00:48:52,420 --> 00:48:53,220 go start your own. 1365 00:48:53,700 --> 00:48:56,190 If you want to have your own artist group start in 1366 00:48:56,190 --> 00:48:57,030 your community, 1367 00:48:57,180 --> 00:48:58,050 go to meet ups, 1368 00:48:58,070 --> 00:49:03,120 start getting around people who are artists or even independent business 1369 00:49:03,120 --> 00:49:04,980 owners and create your own group. 1370 00:49:05,010 --> 00:49:06,420 There's no rule that says you can't, 1371 00:49:06,420 --> 00:49:09,510 so more power to you and make it happen. 1372 00:49:09,630 --> 00:49:13,560 Absolutely. And I love your podcast because you have all the 1373 00:49:13,560 --> 00:49:17,610 different stories and people who tell their story and I want 1374 00:49:17,610 --> 00:49:21,150 to just add to listeners listening to any podcast, 1375 00:49:21,150 --> 00:49:22,050 yours, mine, 1376 00:49:22,260 --> 00:49:26,130 anything out there that they feel inspired or whatever is when 1377 00:49:26,130 --> 00:49:28,680 you're communicating with other people in business, 1378 00:49:28,800 --> 00:49:30,570 listen to what they're telling you. 1379 00:49:30,570 --> 00:49:34,860 Listen to their story because you will find so much inspiration 1380 00:49:34,890 --> 00:49:37,410 in the words from other people who have, 1381 00:49:37,620 --> 00:49:37,860 you know, 1382 00:49:37,860 --> 00:49:40,380 scraped their knees and got up and kept running and it's 1383 00:49:40,380 --> 00:49:40,920 all good. 1384 00:49:41,370 --> 00:49:45,000 Yeah. I think even when it's outside of our industry, 1385 00:49:45,030 --> 00:49:47,460 you almost listen with a different angle. 1386 00:49:47,460 --> 00:49:49,620 And I think you pick up things that if it's in 1387 00:49:49,620 --> 00:49:50,550 your same industry, 1388 00:49:50,550 --> 00:49:51,360 you might miss. 1389 00:49:51,690 --> 00:49:54,510 Right. So I almost feel there's more value when it's not 1390 00:49:54,510 --> 00:49:55,440 your, you almost feel like, 1391 00:49:55,460 --> 00:49:57,450 like if you're a Baker and you're listening to another Baker, 1392 00:49:57,450 --> 00:49:59,520 you already know a lot about that industry, 1393 00:49:59,730 --> 00:50:03,030 but someone who's a Baker who's listening in here that hear 1394 00:50:03,030 --> 00:50:05,490 it in a different way just because it's applied to a 1395 00:50:05,490 --> 00:50:07,530 different type of making, 1396 00:50:07,740 --> 00:50:08,460 if you will. 1397 00:50:08,840 --> 00:50:09,650 Correct. Yeah. 1398 00:50:09,930 --> 00:50:10,640 Could really, 1399 00:50:10,640 --> 00:50:13,640 really resonate with them where it wouldn't have otherwise. 1400 00:50:14,120 --> 00:50:16,600 Absolutely. Sonya, 1401 00:50:16,690 --> 00:50:19,330 I now want to invite you to dare to dream. 1402 00:50:19,990 --> 00:50:22,750 Okay. I'd like to present you with a virtual gift. 1403 00:50:22,960 --> 00:50:27,350 It's a magical box containing unlimited possibilities for your future. 1404 00:50:27,410 --> 00:50:29,540 Not everybody else that you're helping along, 1405 00:50:29,540 --> 00:50:30,380 but yours. 1406 00:50:30,590 --> 00:50:33,680 This is your dream or your goal of almost unreachable Heights 1407 00:50:33,680 --> 00:50:35,000 that you would wish to obtain. 1408 00:50:35,450 --> 00:50:38,360 Please accept this gift and open it in our presence. 1409 00:50:38,510 --> 00:50:39,860 What's inside your box? 1410 00:50:40,130 --> 00:50:41,540 So my box, 1411 00:50:41,600 --> 00:50:42,470 I would have to say, 1412 00:50:42,470 --> 00:50:47,330 Sue, that it is just continuing helping other creative people and 1413 00:50:47,330 --> 00:50:50,870 he's buddy in a small business flourish in their vision. 1414 00:50:51,110 --> 00:50:54,800 I love it when people ask me for advice and questions 1415 00:50:54,860 --> 00:50:58,730 or they connect with me to want to have a path 1416 00:50:58,730 --> 00:51:02,480 to help them move forward because they're hindered by self doubt 1417 00:51:02,480 --> 00:51:03,710 or the imposter syndrome. 1418 00:51:03,980 --> 00:51:07,610 I will be your superhero to help you move forward and 1419 00:51:07,610 --> 00:51:10,910 just get it out there and make your brand better. 1420 00:51:11,600 --> 00:51:12,350 Love it. 1421 00:51:12,620 --> 00:51:13,670 Absolutely love it. 1422 00:51:13,670 --> 00:51:15,410 So most people only get one, 1423 00:51:15,410 --> 00:51:17,390 but I'm giving you two. 1424 00:51:17,750 --> 00:51:22,040 Where could people come and connect with you for two different 1425 00:51:22,040 --> 00:51:22,910 things? First, 1426 00:51:22,910 --> 00:51:26,120 let's go with your beautiful art and everything that's there. 1427 00:51:26,180 --> 00:51:28,610 If someone wants to get a look at everything and see 1428 00:51:28,610 --> 00:51:29,420 what's available, 1429 00:51:29,420 --> 00:51:30,890 where would you direct them? 1430 00:51:31,440 --> 00:51:34,380 Okay, so my website is Sonya, 1431 00:51:34,380 --> 00:51:38,910 pass.com it's S O N Y a P a z.com. 1432 00:51:39,150 --> 00:51:42,600 That's my sole website for my art and you can see 1433 00:51:42,600 --> 00:51:45,780 all the retail products on there as well as some original 1434 00:51:45,780 --> 00:51:47,850 works and I have a blog on there, 1435 00:51:47,850 --> 00:51:49,290 which is interesting. 1436 00:51:49,290 --> 00:51:50,760 It's not been updated recently, 1437 00:51:50,760 --> 00:51:51,810 but it's really interesting. 1438 00:51:51,970 --> 00:51:54,430 I heard how you started to get a little quieter with 1439 00:51:54,550 --> 00:51:55,540 that statement. 1440 00:51:56,740 --> 00:51:57,460 You can take that. 1441 00:51:58,030 --> 00:51:58,840 No, it was funny. 1442 00:51:58,870 --> 00:51:59,770 It hasn't been updated. 1443 00:51:59,770 --> 00:52:01,300 I can raise my hand to that too, 1444 00:52:01,390 --> 00:52:02,620 but you're doing a podcast, 1445 00:52:02,650 --> 00:52:03,610 so of course. 1446 00:52:03,850 --> 00:52:04,750 Okay, super. 1447 00:52:05,020 --> 00:52:09,400 And then what about for the mentoring and the podcast and 1448 00:52:09,400 --> 00:52:10,870 all? Where would someone go for that? 1449 00:52:11,380 --> 00:52:16,390 Sure. My website for the podcast is rockstar mentor.com 1450 00:52:16,570 --> 00:52:19,870 it's rockstar and mentor together.com 1451 00:52:19,960 --> 00:52:22,120 and you can reach me there. 1452 00:52:22,120 --> 00:52:26,680 You can also find the podcast on my website as well 1453 00:52:26,680 --> 00:52:28,180 as iTunes on Apple, 1454 00:52:28,180 --> 00:52:29,290 Stitcher radio, 1455 00:52:29,320 --> 00:52:32,260 Google play and tune in or wherever you listen to your 1456 00:52:32,260 --> 00:52:35,980 podcasts. But I also have a player on the website. 1457 00:52:35,980 --> 00:52:36,760 If you go to rockstar, 1458 00:52:36,760 --> 00:52:39,040 mentor.com and go up under podcasts, 1459 00:52:39,040 --> 00:52:42,070 you'll see the player there or if you're a reader and 1460 00:52:42,070 --> 00:52:43,000 not much of a listener, 1461 00:52:43,000 --> 00:52:45,280 then you can always get the show notes under the blog 1462 00:52:45,310 --> 00:52:46,990 show notes section on the website. 1463 00:52:47,400 --> 00:52:49,200 Beautiful, perfect, 1464 00:52:49,200 --> 00:52:52,320 perfect. It's so nice now that the podcasts are so many 1465 00:52:52,320 --> 00:52:53,970 different places with them, 1466 00:52:53,970 --> 00:52:56,790 so many places because it gives an opportunity for everybody where 1467 00:52:56,790 --> 00:52:58,890 they feel the most comfortable to be. 1468 00:52:59,280 --> 00:53:01,410 Sure. So that is wonderful. 1469 00:53:01,710 --> 00:53:04,740 I cannot tell you how much I appreciate your being. 1470 00:53:04,740 --> 00:53:05,490 On the show. 1471 00:53:05,550 --> 00:53:09,720 I had no clue about your story and no surprise cause 1472 00:53:09,720 --> 00:53:10,800 you're so successful, 1473 00:53:10,980 --> 00:53:13,980 but no surprise that there were so many best practices that 1474 00:53:13,980 --> 00:53:15,630 you follow all the way along. 1475 00:53:15,870 --> 00:53:16,680 Give biz listeners, 1476 00:53:16,680 --> 00:53:18,390 you've got to see her art. 1477 00:53:18,420 --> 00:53:19,710 You absolutely have to see it. 1478 00:53:19,710 --> 00:53:20,340 It's beautiful. 1479 00:53:20,340 --> 00:53:22,050 It will put a smile on your face. 1480 00:53:22,290 --> 00:53:23,910 You've got to listen to her podcast. 1481 00:53:23,910 --> 00:53:24,990 You can tell more. 1482 00:53:25,110 --> 00:53:28,110 The goodness that she shared here is all over that show. 1483 00:53:28,110 --> 00:53:29,340 I am quite sure. 1484 00:53:29,580 --> 00:53:31,050 Sonia, thank you so much. 1485 00:53:31,080 --> 00:53:31,710 I really, 1486 00:53:31,710 --> 00:53:34,500 really appreciate you taking the time and sharing with my listeners 1487 00:53:34,500 --> 00:53:36,250 today. Thank you Sue. 1488 00:53:36,280 --> 00:53:39,370 This has been such a treat and an honor to be 1489 00:53:39,370 --> 00:53:42,400 on your podcast show today and I really, 1490 00:53:42,460 --> 00:53:45,250 really appreciate your reaching out and connecting with me. 1491 00:53:45,670 --> 00:53:47,830 Wonderful and you know we'll stay in touch. 1492 00:53:47,890 --> 00:53:51,430 Absolutely cause you're going to be on my show sooner than 1493 00:53:51,460 --> 00:53:53,680 later. Oh yay. 1494 00:53:54,870 --> 00:53:55,710 Bye for now. 1495 00:53:55,740 --> 00:53:56,190 Take care. 1496 00:53:56,190 --> 00:53:56,610 Bye. 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