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If you're worried about AI taking
your job or making your business

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or services you offer obsolete.

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This episode might
just change your mind.

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I brought back my really good friend
brother from another mother, Matt

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Wolfee, who spins every single day.

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Holidays weekends.

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It doesn't matter
middle of the night.

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This guy's always analyzing.

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Every single AI breakthrough
and trend that comes out there.

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He's made a whole
business out of it.

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Matt used to be the cohost
of this podcast and old

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business partner of mine.

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And I'm happy he's doing what
he's doing now, because he gets to

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come back and share what he's been
discovering these breakthroughs.

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But what he's discovered about
2025 is biggest opportunities.

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Probably isn't what most
people are talking about.

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And Matt.

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Totally breaks it all down and
gives you this on a platter.

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So you can walk away from
this episode and start

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building with this in mind.

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It can completely transform
and change the way that you

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think about your career.

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Your business.

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The way that you serve people and
just connect with humans in general.

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So take notes, follow Matt,
go to future tools to IO.

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That's his website, follow
him on YouTube and beyond.

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Enjoy the episode.

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You know what, Matt?

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Cheers.

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It's great to see you again,

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Although, you look like
you're drinking beer.

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That could be, that
could be beer or coffee.

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Or a Moscow mule.

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Yeah, now we're talking.

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I, I, yeah.

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Parks, parks and sometimes, you
know, one of those, uh, you know,

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just a little crafted thing in
a, in a thermos or something.

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It might've happened a few times
this last, uh, holidays, season.

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It's good to see you again, Matt.

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You too, Joe.

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I saw you last weekend and the
weekend before, but, uh, It's

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never too Well, I mean, maybe
sometimes it's too much, but

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it hasn't gotten too much yet.

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Maybe we'll take a week off.

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You're doing CES, right?

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So,

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Yes, I'm going to CES on Monday,
and I'll be there till Friday.

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No, no!

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Next weekend's open!

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No, you

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Yeah, it is,

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Hang with your fam.

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Um, yeah, so, for everyone, we are,
uh, this is Señor Matthew Wolfee.

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He is, uh, a return guest of
many, many episodes from prior.

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We don't need to explain ourselves.

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He's back.

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Um But yeah, we're talking
about our coffee dates.

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So we've been doing a little weekly
meetups and I think it's been

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kind of fun for both of us to,
I don't know, like chat YouTube.

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You don't have a lot of
people to chat YouTube,

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obviously AI stuff, life.

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I did see you posted something
about YouTube last night, which I'm

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going to bring up because I thought
it was actually quite interesting.

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I have a few threads for, for
where I want to take this episode.

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I told you a couple of them.

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Well, let's pull on those
threads and unravel this sweater.

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Don't tell me what to Ooh, alright.

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Whose sweater are we
pulling off though?

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This is getting weird already.

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I like it!

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thinking of the Weezer song

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I know.

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Aw, the blue album is the best.

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The best.

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Uh, well, what, what are you
excited about right now, Mr.

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Matt?

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This is January Early January,
we're going to try to get

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this episode out ASAP.

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yeah, start of 2025, which is wild.

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Um, I don't know.

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How are you feeling?

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Are you feeling?

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How are you feeling?

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I'm just gonna leave it there.

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I'm feeling good.

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Yeah, I mean everything's
been going good in AI land and

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YouTube land and We mentioned
I'm going to CES next week.

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So I'm really excited about that.

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CES is like that's like
Disneyland for tech nerds, right?

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Tell me, tell me more.

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What is, what is CES?

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Yeah, so CES is the
Consumer Electronics Show.

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It happens every year in Vegas,
and it's where all of the, like,

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big tech companies come and unveil
some of their, like, prototypes

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that they've been working on.

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Like, it's stuff you can't even
buy yet, but it's, like, the

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future tech that they're showing
off to get feedback on, right?

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So, like, last year they had, like,
Clear televisions that you could see

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through, they had flying cars, they
had like new 3D printer technology,

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they had, uh, different types of
humanoid robots that were like

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wandering around the show floor,
they had like, you name it, it's

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like tech and gadget technology.

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Disneyland heaven for nerds, right?

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So I just kind of like wander
around with my camera, trying to

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like film as much of it as I can.

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And just in awe of
like, what's coming.

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So what is, what's been like,
cause you went last year, right?

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Was that your first year?

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Or

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Yeah.

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Last year was my first year going.

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Yeah.

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there anything like, did anything
get published or like some

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published, but like released
to the public for what you saw?

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Or is it like years and years

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No, no.

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There's still a lot of
stuff that they show off.

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That's like, like sometimes they
announce stuff that's coming live,

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like right now you can get it.

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Then usually it's stuff that's
like, here's, there's always a

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lot of stuff that's like, here's
what's coming, but it's going to

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be available in like three months.

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And then there's a lot of
stuff that's like, Here's a

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prototype we're working on.

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We don't know if we're
ever going to release it.

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Right?

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Like that's some of the like car
technology and stuff like that.

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like last year they showed off
like the rabbit R1 was one of

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the announcements during CES and
that came out a few months later.

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Um, there was a bunch of
like new laptops that were

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announced from companies like
LG that eventually came out.

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Um, I don't remember it
like specifically, but there

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was like a lot of like.

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Little personal consumer electronic
stuff that they did show off and

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then it becomes available like
later in the year So it is kind

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of a mix of like here's what's
coming like this year, but also

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here's what may never come We're
just putting out in the world and

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show you what we're capable of

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Just to tease you tremendously.

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Yeah.

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Is there anything, um, that
you're like most excited for

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when you go to these things?

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Because I know like you, you see it
all, you get some pretty good ins.

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The fact that you have a YouTube
channel that people want you to

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talk about their stuff, obviously.

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So is there anything
you're looking out for?

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I, I always look out for anything
with AI in it, but the problem with

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CES is now everything has AI in it.

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Right.

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So it's like last year I was, there
was literally AI in everything

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already last year, they had an AI
barbecue, they had an AI toilet,

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they had AI beds and mattresses,
they had like, you name it.

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They put AI in everything.

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Like.

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The AI toilet, imagine a toilet
where you poop in it and then

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the, it's got sensors that analyze
your poop and say like, Hey,

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you might want to see a doctor.

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We noticed this within your poop.

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biome check is like happening

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Yes.

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Like a, like a, like a,
a gut health check by

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looking at your poop, right?

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Like that kind of stuff exists
and they show it off at CES.

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Now the demos, they're not pretty.

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I was going to say, did you demo it?

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it.

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That would be pretty
epic marketing though.

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You're like, you know what?

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We brought a port a potty to CES.

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Anyone?

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It's

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Everybody come watch me take a shit.

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Oh, it's great.

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Okay.

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So AI toilets.

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What's the, like, I was going
to, because one of the questions

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is like, what's the weirdest
thing that, but AI toilets.

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That's a pretty weird one.

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see it pretty useful, but it's
like, how often do you really need

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to be analyzing your, uh, any other
ones that, that kind of stand out?

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Um,

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We're talking old
technologies last year.

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Obviously you got

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yeah, I mean, some of this
stuff they showed off last year

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and we still haven't gotten
access, but I'm trying to

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think, um, yeah, I don't know.

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I mean, like they, they put AI
in everything and some stuff

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like doesn't need AI, like.

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I saw like AI e bikes, right?

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Which like, what's the point, right?

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Like really, they were
like e bikes that had like

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chat GPT built into it.

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So you can have conversations
with your e bike, right?

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Um, I was telling you about
like, uh, a Qualcomm car that

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had the ability to use stable
diffusion inside of the car.

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So you can be driving down the road
and say, Hey, make me a cat on Mars

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eating unicorn poop or whatever.

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Right.

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Like, and it would generate
that image and put it on your

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display inside of your car,
like Why do we need that?

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Cause that's not distracting at all

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it exists.

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That's a thing that exists.

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All right.

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So yeah, the AI vacation
of everything is basically

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was the theme last year.

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We'll see what this

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Yeah, that's going to be
the theme this year too.

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Um, last year it was like AI
for everyone was I think the,

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uh, the sort of slogan of the
year and this year I think it's

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something very similar, like.

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AI,

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Even more for everyone.

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AI, even more for everyone.

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Yeah.

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It's something like that.

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AI for everyone or

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Alright, there it is.

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Yeah.

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I don't know.

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It's like Funner,
Funner, California.

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Where our buddy dubbed
that, you know, and

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Yeah, yeah, yeah.

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Bunner AI for

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there you go.

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Oh, I like it.

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Gotta give credit to Burma though.

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All right.

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But all right.

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So CES, that's, that's
going to be rad.

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One of these days or years,
I got to get out there.

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Um, cause I heard it just like
what takes over the whole strip.

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So

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Pretty much.

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Yeah.

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A hundred and I think
140, 000 people last year.

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Um, it's, it, it's
in the Mandalay Bay.

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It's in the Venetian.

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It's in the entire Las
Vegas convention center.

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It's in the Fontaine blue.

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Um, hotel as well.

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It's in, uh, there's stuff
going on at the Aria.

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It's like literally spread across
and that's actually sort of one of

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the frustrating things about CES
is like, I mean, the strip isn't

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that big, but when you put 140,
000 people out there and they're

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all trying to get Ubers or lifts
at the same time, and they're all

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trying to get from like one hotel
to the convention center at the

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same time, it's a cluster, like.

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00:09:04,086 --> 00:09:06,186
You're trying to go two miles,
but it takes you an hour

250
00:09:06,186 --> 00:09:07,336
to go two miles, you know?

251
00:09:07,696 --> 00:09:11,346
So it's, it's kind of frustrating
because you kind of have to like

252
00:09:11,676 --> 00:09:15,756
go spend one whole day at like one
venue and not really move around

253
00:09:15,776 --> 00:09:19,086
because just trying to move from
venue to venue takes up hours, you

254
00:09:19,126 --> 00:09:23,546
Oh, yeah, have you been on the uh,
this like the the Tesla loop that's

255
00:09:23,636 --> 00:09:24,366
I haven't yet.

256
00:09:24,376 --> 00:09:27,526
No, I haven't tried that yet, but
last, the Tesla loop only goes

257
00:09:27,546 --> 00:09:30,766
between the convention center
and like one of the hotels.

258
00:09:31,066 --> 00:09:32,066
a resort world.

259
00:09:32,066 --> 00:09:34,566
Yeah, I stayed there and then I
took it just to the convention

260
00:09:34,566 --> 00:09:36,906
center Took all the kids and family
and then just took it right back

261
00:09:37,206 --> 00:09:37,976
Yeah, yeah, yeah.

262
00:09:38,276 --> 00:09:39,376
to try

263
00:09:39,376 --> 00:09:40,376
that's the only loop it does.

264
00:09:40,376 --> 00:09:42,906
It doesn't like stop at other
hotels or anything like that.

265
00:09:42,906 --> 00:09:45,716
So it's like, unless where
you're trying to get to is

266
00:09:45,716 --> 00:09:48,506
like really close to that
like resort world place.

267
00:09:48,506 --> 00:09:49,616
It's not super helpful.

268
00:09:49,946 --> 00:09:52,826
And last year when, um, at the
end of one of the days when I

269
00:09:52,826 --> 00:09:55,716
was at the convention center,
the line to get on the Tesla

270
00:09:55,716 --> 00:09:57,616
loop was like a two hour line.

271
00:09:58,191 --> 00:10:00,961
I was just gonna say I'm like it's
not the quickest process because

272
00:10:00,961 --> 00:10:04,081
you're literally funneling everyone
into a single car every time and

273
00:10:04,281 --> 00:10:06,151
Yeah, we found it on an off day.

274
00:10:06,151 --> 00:10:07,121
It was like a tuesday.

275
00:10:07,171 --> 00:10:07,561
So it was

276
00:10:07,591 --> 00:10:11,251
Yeah, I found the real cheat
code during CES is the monorail.

277
00:10:11,411 --> 00:10:14,651
You get one of the hop on hop off
monorail passes that last like

278
00:10:14,651 --> 00:10:19,041
five days or whatever, and at
the very end of the convention,

279
00:10:19,041 --> 00:10:20,791
like, like, um, like at 6 p.

280
00:10:20,791 --> 00:10:20,931
m.

281
00:10:20,931 --> 00:10:23,231
or whatever, whenever, when
all the expo halls are shutting

282
00:10:23,231 --> 00:10:25,516
down for the night, The
monorail is a cluster, right?

283
00:10:25,601 --> 00:10:27,726
Everybody's trying to funnel onto
the monorail at the same time.

284
00:10:28,006 --> 00:10:30,206
But if you're kind of going back
and forth during the day and

285
00:10:30,206 --> 00:10:32,576
you're not trying to get on it
right as the expo is closing and

286
00:10:32,576 --> 00:10:36,036
stuff, it's actually pretty easy
to hop on and off the monorail.

287
00:10:36,046 --> 00:10:37,806
So that's like, that's
like the life hack.

288
00:10:37,806 --> 00:10:39,956
If you're going to see, yes,
let's get that monorail pass.

289
00:10:40,641 --> 00:10:42,131
Maybe vegas as a whole too.

290
00:10:42,241 --> 00:10:42,661
I don't know

291
00:10:42,796 --> 00:10:43,496
Yeah, probably.

292
00:10:43,796 --> 00:10:44,671
definitely see yes.

293
00:10:44,671 --> 00:10:45,651
Yeah, but cool.

294
00:10:45,921 --> 00:10:48,016
Well, one of these one of these
years we'll share some time there

295
00:10:48,316 --> 00:10:48,596
Yeah.

296
00:10:48,616 --> 00:10:50,946
Cause the monorail does go to
the convention center also.

297
00:10:51,246 --> 00:10:53,921
Right, see, so you can just
do it to the Tesla loop,

298
00:10:53,921 --> 00:10:54,811
hop up, you know, just

299
00:10:54,836 --> 00:10:55,436
Yeah, exactly.

300
00:10:55,686 --> 00:10:55,866
Yeah.

301
00:10:55,866 --> 00:10:56,136
Yeah.

302
00:10:56,541 --> 00:10:59,341
Alright, well, so that's exciting,
that's happening soon, because

303
00:10:59,341 --> 00:11:02,311
you traveled a shit ton, a
metric shit ton, uh, that's

304
00:11:02,311 --> 00:11:05,661
an accurate, uh, you know,
depiction of your life last year.

305
00:11:06,011 --> 00:11:11,601
Uh, which was crazy, um, yeah,
and is this year going to be a

306
00:11:11,601 --> 00:11:13,031
lot of travel like that for you?

307
00:11:13,196 --> 00:11:14,536
I'm trying to cut back this year.

308
00:11:14,606 --> 00:11:17,056
Um, there's a lot of events
that it's kind of like.

309
00:11:17,636 --> 00:11:19,776
It's cool that I
experienced them once.

310
00:11:19,886 --> 00:11:21,916
Do I really care to
go back to them again?

311
00:11:22,496 --> 00:11:23,206
Probably not.

312
00:11:23,256 --> 00:11:24,216
I mean, there's a handful.

313
00:11:24,516 --> 00:11:26,536
The thing about going to
events is it's really fun.

314
00:11:26,606 --> 00:11:29,806
I love connecting
with the other people.

315
00:11:30,136 --> 00:11:33,796
Most of the, like, CES is an
exception because it's like, it's

316
00:11:33,816 --> 00:11:35,746
like visual wonderland, right?

317
00:11:35,746 --> 00:11:37,936
Like everywhere you look, you're
just like, Oh, that's amazing.

318
00:11:37,936 --> 00:11:38,676
Oh, that's amazing.

319
00:11:38,676 --> 00:11:39,516
Oh, that's really cool.

320
00:11:39,826 --> 00:11:40,046
Right.

321
00:11:40,046 --> 00:11:43,236
But most of the events I go to
are like keynote presentations

322
00:11:43,236 --> 00:11:45,646
where you're basically sitting
there watching a glorified, like

323
00:11:45,966 --> 00:11:47,176
slideshow presentation, right?

324
00:11:47,176 --> 00:11:50,821
By, uh, Yes, it might be a Jensen
Huang or a Mark Zuckerberg or,

325
00:11:50,831 --> 00:11:53,731
you know, some big name giving the
presentation, but it's still like

326
00:11:53,731 --> 00:11:56,881
a glorified keynote presentation
throughout the whole thing, right?

327
00:11:57,321 --> 00:12:00,941
So, some of that kind of stuff,
it's like, that's cool, it's,

328
00:12:00,981 --> 00:12:03,961
it's fun to be there, it's fun
to like sort of connect with

329
00:12:03,961 --> 00:12:07,581
people at Facebook or Meta, like
I actually know people at Meta now

330
00:12:07,581 --> 00:12:09,181
that I can call on if I need to.

331
00:12:09,636 --> 00:12:13,036
Um, you know, there's other
influencer creator types that

332
00:12:13,036 --> 00:12:15,566
are out there that I met that
maybe we can do collabs now.

333
00:12:15,936 --> 00:12:18,676
So for me, like the real appeal
of those events is actually

334
00:12:18,686 --> 00:12:21,856
making those connections, meeting
those people and like having

335
00:12:21,856 --> 00:12:24,816
sort of ends at some of those
companies, but I don't really

336
00:12:24,816 --> 00:12:27,486
care about sitting through a lot
of the presentations anymore.

337
00:12:27,696 --> 00:12:30,826
It's more like, I love CES cause
it's like that visual stuff.

338
00:12:30,826 --> 00:12:32,496
You can get hands on
with a lot of the tech.

339
00:12:32,776 --> 00:12:35,726
I love augmented world expo
because that's like all VR

340
00:12:36,076 --> 00:12:37,706
and augmented reality stuff.

341
00:12:37,916 --> 00:12:38,966
And it's all demos.

342
00:12:38,976 --> 00:12:41,186
You just walk around from
boot to boot the booth and try

343
00:12:41,186 --> 00:12:45,406
this stuff on and demo various
like AI or AR and XR tech.

344
00:12:45,426 --> 00:12:45,836
Right.

345
00:12:46,296 --> 00:12:48,666
So like, I love the like hands
on experience stuff and I

346
00:12:48,676 --> 00:12:49,886
would like to do more of that.

347
00:12:51,696 --> 00:12:54,226
I don't know about the like
keynote presentation type stuff.

348
00:12:54,526 --> 00:12:57,826
We went to a lot of conferences back
in the day in the marketing sphere.

349
00:12:57,826 --> 00:13:00,016
And like, yeah, I think in
the early days we went to

350
00:13:00,016 --> 00:13:02,606
some keynotes or whatever
presentations that were going on.

351
00:13:03,156 --> 00:13:05,326
And then we quickly realized
we're like, you know, the

352
00:13:05,326 --> 00:13:06,476
fun is actually at the bar.

353
00:13:06,566 --> 00:13:07,616
It's connecting with people.

354
00:13:07,616 --> 00:13:08,476
It's getting to know

355
00:13:08,506 --> 00:13:09,156
the hallways.

356
00:13:09,156 --> 00:13:09,546
Yeah.

357
00:13:09,586 --> 00:13:10,306
are the halls.

358
00:13:10,306 --> 00:13:10,626
Yeah.

359
00:13:10,626 --> 00:13:12,576
Wherever that, but people, right.

360
00:13:12,636 --> 00:13:13,066
It's.

361
00:13:13,651 --> 00:13:16,031
Because you never know what
collabs and obviously it goes

362
00:13:16,161 --> 00:13:19,381
transfers to what you're doing
now with all sorts of different

363
00:13:19,381 --> 00:13:20,471
fun collabs that you do.

364
00:13:20,541 --> 00:13:20,871
So,

365
00:13:21,171 --> 00:13:21,346
Yeah.

366
00:13:21,376 --> 00:13:23,256
I mean, like when we used to
go to a lot of like digital

367
00:13:23,266 --> 00:13:25,246
marketing related events, right?

368
00:13:25,256 --> 00:13:27,136
Like we did used to
sit in on the keynotes.

369
00:13:27,136 --> 00:13:27,296
Right.

370
00:13:27,296 --> 00:13:32,166
But we quickly learned, I mean,
it was event dependent, but in

371
00:13:32,166 --> 00:13:35,416
the marketing world, like half
the keynotes are pitches, right?

372
00:13:35,416 --> 00:13:38,506
Like they, they teach you something,
but leave out an element and at

373
00:13:38,506 --> 00:13:40,496
the end, try to sell you their
software or their course or

374
00:13:40,496 --> 00:13:41,866
whatever to get the rest of it.

375
00:13:42,026 --> 00:13:42,276
Right.

376
00:13:42,276 --> 00:13:44,896
So we kind of learned like, oh,
they're just going to like not

377
00:13:44,906 --> 00:13:47,936
give us the full picture and then
pitch us something at the end.

378
00:13:47,936 --> 00:13:48,166
Yeah.

379
00:13:49,326 --> 00:13:51,536
Or, you know, there was
some good events like a

380
00:13:51,586 --> 00:13:52,666
trafficking conversion summit.

381
00:13:52,686 --> 00:13:54,746
They sort of had like
a no pitch policy.

382
00:13:54,746 --> 00:13:57,876
So people get up on stage and try
to like give their coolest stuff.

383
00:13:58,226 --> 00:14:02,116
But I mean, how many of those events
did we go to where the coolest

384
00:14:02,126 --> 00:14:05,746
stuff that we learned came from
like sitting at a bar with somebody

385
00:14:05,746 --> 00:14:10,436
at 1230 AM and they were breaking
down one of their processes or, you

386
00:14:10,436 --> 00:14:14,206
know, hanging out at Denny's at 2 AM
while somebody tells us about this.

387
00:14:14,486 --> 00:14:17,276
Crazy cryptocurrency thing
that's about to bubble up

388
00:14:17,276 --> 00:14:18,516
and we totally ignore them.

389
00:14:18,746 --> 00:14:21,196
Like, how much of that kind
of stuff is really where the

390
00:14:21,196 --> 00:14:22,366
value is at those events?

391
00:14:24,141 --> 00:14:25,441
You're twisting the knife!

392
00:14:25,831 --> 00:14:27,341
I knew you were going
to bring it up, too.

393
00:14:27,761 --> 00:14:30,281
Uh, we won't go into details,
but I think you've heard

394
00:14:30,281 --> 00:14:31,111
of this cryptocurrency.

395
00:14:31,741 --> 00:14:34,191
It was roughly, I don't know,
15 years ago at this point.

396
00:14:34,641 --> 00:14:35,461
It was something like that.

397
00:14:35,766 --> 00:14:36,506
It was 2010.

398
00:14:36,526 --> 00:14:37,426
It was 2010.

399
00:14:38,021 --> 00:14:38,271
You know

400
00:14:38,436 --> 00:14:42,316
told us about, um, I won't name
the cryptocurrency by name,

401
00:14:42,346 --> 00:14:44,146
but it's like initials are BTC.

402
00:14:44,866 --> 00:14:47,016
And, uh, at the time
it was a couple bucks.

403
00:14:47,431 --> 00:14:49,361
And now it's a little
bit more than that.

404
00:14:49,361 --> 00:14:49,808
Yeah.

405
00:14:49,871 --> 00:14:53,631
told all about how to mine it,
how it works, and all, and Matt

406
00:14:53,631 --> 00:14:56,601
and I, mind you, it was, I think
it was even later than 1230, it

407
00:14:56,601 --> 00:15:00,441
was like 1 or 2 in the morning,
it was just like, over our heads.

408
00:15:01,611 --> 00:15:04,491
And the story continues, and
yeah, we'll, we'll leave it there.

409
00:15:04,761 --> 00:15:07,361
But um, early days for that old BTC.

410
00:15:08,141 --> 00:15:11,181
We should be retired millionaires
on a beach right now.

411
00:15:11,531 --> 00:15:12,971
yes, sucking down.

412
00:15:14,206 --> 00:15:16,006
With, with, uh, I'll
call inside of it, maybe.

413
00:15:16,316 --> 00:15:16,626
I don't know.

414
00:15:17,036 --> 00:15:18,346
Um, all right.

415
00:15:18,446 --> 00:15:18,826
Maybe not.

416
00:15:19,896 --> 00:15:20,046
All right.

417
00:15:20,066 --> 00:15:20,456
Moving on.

418
00:15:20,706 --> 00:15:21,296
Let's see.

419
00:15:21,366 --> 00:15:25,706
I, I you're, you're a man of
the trends and of the times.

420
00:15:25,756 --> 00:15:29,510
And when it comes to 2025, I
feel like, well, I'm curious,

421
00:15:29,510 --> 00:15:32,950
what are you thinking about in
terms of like, what's exciting,

422
00:15:32,980 --> 00:15:36,795
what's developing, like maybe What
you're obsessed with right now.

423
00:15:36,795 --> 00:15:40,725
I have a list of different tools and
things that you, there's a million

424
00:15:40,725 --> 00:15:42,585
tools, obviously, future tools.io.

425
00:15:42,585 --> 00:15:45,255
If you don't even know what
that site is, just go there.

426
00:15:45,285 --> 00:15:48,345
Matt runs it, him and
his team, and AI bots

427
00:15:48,645 --> 00:15:48,985
Yep.

428
00:15:50,265 --> 00:15:53,685
like, I guess let's start off like
what's the trend of 2025 in your

429
00:15:53,775 --> 00:15:56,235
I when it comes to ai, just tech.

430
00:15:56,235 --> 00:15:59,085
That's like that us common
folk can use and actually

431
00:15:59,085 --> 00:16:01,215
implement in our businesses
and our life and all that.

432
00:16:01,421 --> 00:16:04,917
yeah, I think 2025 is going to
really be the year of AI agents.

433
00:16:04,957 --> 00:16:08,747
Um, if you're paying attention to
like the AI world at all, you're

434
00:16:08,757 --> 00:16:12,027
probably hearing the talk of AI
agents bubble up quite a bit.

435
00:16:12,277 --> 00:16:16,507
Um, so basically an AI
agent is like AI that can

436
00:16:16,517 --> 00:16:18,237
use tools on your behalf.

437
00:16:18,532 --> 00:16:22,232
So right now, like imagine you're
writing a blog post for WordPress.

438
00:16:22,802 --> 00:16:25,942
Well, if you're going to use AI,
you might go to chat GPT and say,

439
00:16:25,942 --> 00:16:27,712
Hey, write me a blog post about X.

440
00:16:27,792 --> 00:16:29,362
It writes you the blog post.

441
00:16:29,362 --> 00:16:32,222
And then hopefully you
double check it to make

442
00:16:32,222 --> 00:16:33,522
sure it actually reads well.

443
00:16:33,522 --> 00:16:35,642
And you don't leave in
like as a large language

444
00:16:35,652 --> 00:16:37,372
model in the actual text.

445
00:16:37,707 --> 00:16:37,967
Right?

446
00:16:37,967 --> 00:16:39,577
Which a lot of people
seem tend to do.

447
00:16:39,937 --> 00:16:43,737
Um, but it will write you an
article, you copy paste it,

448
00:16:43,767 --> 00:16:45,227
put it into like WordPress.

449
00:16:45,277 --> 00:16:48,027
Then maybe you're going to
create a thumbnail for it.

450
00:16:48,037 --> 00:16:51,457
So you go to mid journey or stable
diffusion or Leonardo or whatever.

451
00:16:51,667 --> 00:16:53,197
And you create a thumbnail for that.

452
00:16:53,237 --> 00:16:54,187
And then you upload it.

453
00:16:54,427 --> 00:16:56,877
Well, if you were going to use
an AI agent, it would be more

454
00:16:56,877 --> 00:17:00,407
like you pull open your phone
and say, make me a blog post

455
00:17:00,427 --> 00:17:02,777
about the coolest drones of 2025.

456
00:17:03,962 --> 00:17:06,712
And all you do is you give it
that prompt and what it will do

457
00:17:06,922 --> 00:17:08,972
will, it will go to chat GPT.

458
00:17:09,002 --> 00:17:11,212
It will go and do
the research for you.

459
00:17:11,242 --> 00:17:13,582
It will write the
article in chat GPT.

460
00:17:13,602 --> 00:17:14,402
It will copy it.

461
00:17:14,402 --> 00:17:15,772
It will paste it into WordPress.

462
00:17:15,772 --> 00:17:19,482
It will open up your image generator
of choice and then generate an image

463
00:17:19,492 --> 00:17:20,872
for you that goes along with it.

464
00:17:20,892 --> 00:17:23,322
It will take that image,
put it into WordPress for

465
00:17:23,322 --> 00:17:24,382
you and then press publish.

466
00:17:24,722 --> 00:17:24,972
Right.

467
00:17:25,032 --> 00:17:28,272
All you did was tell it, make
me a blog post about X and it

468
00:17:28,272 --> 00:17:29,622
literally did everything else.

469
00:17:29,642 --> 00:17:32,942
You go to your WordPress
website, it's live, right?

470
00:17:33,002 --> 00:17:35,392
That's kind of like an
agentic framework workflow

471
00:17:36,322 --> 00:17:37,692
of like writing a blog post.

472
00:17:38,102 --> 00:17:42,492
Or let's say you need to go on a
trip and you want to go with your

473
00:17:42,492 --> 00:17:45,342
family to Hawaii in April, right?

474
00:17:45,342 --> 00:17:49,192
You can say, Hey, I want to do a
trip for four in April to Hawaii.

475
00:17:49,522 --> 00:17:53,042
Uh, look at my calendar, pick the
best dates and book the trip, right?

476
00:17:53,082 --> 00:17:55,072
It will go look at your
calendar, find out what

477
00:17:55,072 --> 00:17:56,062
dates you have available.

478
00:17:56,072 --> 00:17:59,032
Go look at the airlines, look
at what flights are available.

479
00:17:59,032 --> 00:18:01,362
Uh, Price, you know, price,
check the flights, find the

480
00:18:01,362 --> 00:18:04,772
cheapest flights, find the best
time to fly out, book your hotel

481
00:18:04,772 --> 00:18:07,702
for you, and then send you an
email saying you're all booked.

482
00:18:07,702 --> 00:18:09,562
Here's your itinerary, right?

483
00:18:09,592 --> 00:18:11,532
That's sort of an agentic process.

484
00:18:11,662 --> 00:18:14,582
I think we're going to see a
lot of that kind of stuff in AI

485
00:18:14,592 --> 00:18:18,232
in 2025, where you give it one
thing you want to accomplish.

486
00:18:18,362 --> 00:18:21,032
That might be like a multi
step process that uses multiple

487
00:18:21,032 --> 00:18:24,672
websites, multiple tools, and
from your one prompt, it's going

488
00:18:24,672 --> 00:18:26,372
to go do all of those things.

489
00:18:26,622 --> 00:18:28,442
And then come back to
you and say, I'm done.

490
00:18:28,452 --> 00:18:29,272
Here's the result.

491
00:18:30,567 --> 00:18:34,247
Man, And that's, so it's
essentially it's workflows, right?

492
00:18:34,297 --> 00:18:38,277
Like if, to, to kind of dumb it
down for anybody to understand.

493
00:18:38,277 --> 00:18:40,837
It's like, Hey, okay, you can
string things along almost

494
00:18:40,837 --> 00:18:43,007
like a Zapier or, uh, make.

495
00:18:43,267 --> 00:18:44,727
com workflow, right?

496
00:18:44,727 --> 00:18:48,767
Where there's like a series of steps
and it essentially accomplishes

497
00:18:48,767 --> 00:18:50,557
those based off of some preset,

498
00:18:50,992 --> 00:18:51,482
Yes.

499
00:18:51,502 --> 00:18:52,912
But the difference
between like a make.

500
00:18:53,102 --> 00:18:57,222
com or Zapier or, um, you know, the
mind studio or one of those kinds

501
00:18:57,222 --> 00:19:01,812
of tools is that those ones you sort
of pre build a flow, you tell it

502
00:19:01,812 --> 00:19:06,277
like, Hey, go, you know, Like you
can, what I just explained, you can

503
00:19:06,287 --> 00:19:08,137
do with those tools today, right?

504
00:19:08,137 --> 00:19:11,527
You make a workflow where you
can, uh, tell it, you know, give

505
00:19:11,527 --> 00:19:13,807
it a prompt of what you want it
to create, and then using make.

506
00:19:13,977 --> 00:19:16,257
com, you can create this visual
workflow where it will write

507
00:19:16,257 --> 00:19:19,677
the blog post, do the research,
you know, write, make the image,

508
00:19:19,697 --> 00:19:20,947
publish it to WordPress for you.

509
00:19:21,207 --> 00:19:24,217
You can build that kind of stuff
right now with those tools.

510
00:19:24,607 --> 00:19:26,857
What an agent would do
is you wouldn't even

511
00:19:26,857 --> 00:19:28,247
pre build the workflow.

512
00:19:28,387 --> 00:19:31,797
The agent would just know what
tools it needs to go use, right?

513
00:19:31,797 --> 00:19:33,327
So you don't even get into make.

514
00:19:33,507 --> 00:19:36,847
com or Zapier or any of those
tools and build out the steps.

515
00:19:37,117 --> 00:19:39,527
You just tell it, here's what
I'm trying to accomplish.

516
00:19:39,787 --> 00:19:43,657
And it knows what tools to use and
it will go and do all those things.

517
00:19:43,657 --> 00:19:45,247
I think a lot of like make.

518
00:19:45,407 --> 00:19:48,617
com and Zapier, I think right now
those are like a middleman for

519
00:19:48,617 --> 00:19:50,177
like an agentic kind of workflow.

520
00:19:50,517 --> 00:19:52,187
I think those middlemen
are going to get cut out.

521
00:19:52,187 --> 00:19:54,807
I think you're going to see
Claude and chat, GPT and

522
00:19:54,807 --> 00:19:58,097
Gemini and all these various
AI models that are out there,

523
00:19:58,277 --> 00:19:59,687
be able to just do that stuff.

524
00:19:59,707 --> 00:20:02,897
You tell it what you want it
to do, and it knows what tools

525
00:20:02,897 --> 00:20:05,057
are available, or it will do
the research to figure out

526
00:20:05,057 --> 00:20:06,027
what tools are available.

527
00:20:06,037 --> 00:20:07,827
Go use those tools on your behalf.

528
00:20:08,177 --> 00:20:09,687
I think it's going to be
more like that where you're

529
00:20:09,687 --> 00:20:11,007
not pre building anything.

530
00:20:11,047 --> 00:20:11,577
You're just.

531
00:20:11,987 --> 00:20:14,972
Going to a AI tool, giving it
a prompt and it does it all.

532
00:20:15,272 --> 00:20:15,282
hmm.

533
00:20:15,292 --> 00:20:15,732
Mm hmm.

534
00:20:15,732 --> 00:20:16,302
Mm hmm.

535
00:20:16,302 --> 00:20:22,792
So it sounds like the LLMs, like
OpenAI and Anthropic and Gemini,

536
00:20:22,792 --> 00:20:26,242
like I said, I would imagine
that's probably where they're

537
00:20:26,252 --> 00:20:27,822
building things internally, right?

538
00:20:27,822 --> 00:20:31,212
So it'll just kind of happen based
off, and I'm sure you'd have to

539
00:20:31,212 --> 00:20:35,692
integrate, you know, Various things
like I know Google, Google drive

540
00:20:35,692 --> 00:20:38,832
is now integrated with like chat
GPT and in, you know, Claude.

541
00:20:39,422 --> 00:20:41,982
Um, and obviously
Gemini has all too.

542
00:20:41,982 --> 00:20:46,502
So it's like, it's already
starting to like Gemini feels like

543
00:20:46,502 --> 00:20:47,922
it's maybe the closest to that.

544
00:20:47,952 --> 00:20:50,202
Because it's like looping in
all their apps and everything.

545
00:20:50,449 --> 00:20:50,729
what do you

546
00:20:50,974 --> 00:20:51,274
yeah.

547
00:20:51,274 --> 00:20:54,064
So Claude already philanthropic,
already released a feature

548
00:20:54,064 --> 00:20:55,489
for Claude called Tool Use,

549
00:20:55,789 --> 00:20:56,219
That's right.

550
00:20:56,519 --> 00:20:58,834
and it's sort of a pain in
the ass to set up right now.

551
00:20:58,834 --> 00:21:00,904
You actually have to
install some stuff locally.

552
00:21:00,904 --> 00:21:03,874
You have to use like a, a
Docker container that runs like

553
00:21:03,874 --> 00:21:05,359
Python script inside of it.

554
00:21:05,359 --> 00:21:07,174
And it's, it's, it's, you know.

555
00:21:07,584 --> 00:21:11,154
Not for like tech noobs to
set up and use right now.

556
00:21:11,194 --> 00:21:13,224
Eventually it will just be
built into Claude where you

557
00:21:13,224 --> 00:21:15,874
can tell Claude to use tools
and it will do it right now.

558
00:21:15,874 --> 00:21:18,884
There's like this whole setup
process, but I've used it before

559
00:21:19,124 --> 00:21:22,994
and right now it can open up,
like I did an example on one of

560
00:21:22,994 --> 00:21:27,074
my videos with it where I had it
go to my YouTube channel, sort it

561
00:21:27,074 --> 00:21:30,454
by most popular videos, copy the
titles and the view numbers of

562
00:21:30,454 --> 00:21:33,324
all my most popular videos, and
then pull them into a spreadsheet.

563
00:21:33,719 --> 00:21:33,999
Right?

564
00:21:34,039 --> 00:21:38,289
And so I just gave it that one
example, and it literally navigated

565
00:21:38,289 --> 00:21:42,439
to YouTube, went to my videos page,
sorted it by popular, and copied and

566
00:21:42,439 --> 00:21:46,379
pasted titles and download numbers,
opened up an Excel spreadsheet,

567
00:21:46,519 --> 00:21:50,699
and pasted titles and numbers
into the Excel spreadsheet, and

568
00:21:50,699 --> 00:21:51,429
it did all of that autonomously.

569
00:21:52,619 --> 00:21:57,669
Now, I ran out of, like,
OpenAI, or, uh, Clod credits.

570
00:21:57,929 --> 00:21:58,189
Right.

571
00:21:58,189 --> 00:22:00,969
Like it, it, it hit like, like
Claude has rate limits, which is

572
00:22:00,969 --> 00:22:04,069
one of the biggest, um, downsides
of Claude right now is it's pretty

573
00:22:04,069 --> 00:22:06,729
easy to hit the rate limits while
I was hitting the rate limits

574
00:22:06,739 --> 00:22:10,249
on using the tool features, so
I couldn't actually get it to

575
00:22:10,249 --> 00:22:13,109
accomplish fully what I wanted to
without it hitting the rate limits.

576
00:22:13,359 --> 00:22:16,599
But we got a glimpse of like, I
just told it to do this thing.

577
00:22:16,619 --> 00:22:19,349
And it went and used all of
these tools for me and gave

578
00:22:19,349 --> 00:22:20,579
me the result that I wanted.

579
00:22:20,599 --> 00:22:21,839
So we've seen that with Claude.

580
00:22:22,479 --> 00:22:23,989
Open AI, uh, said.

581
00:22:24,449 --> 00:22:26,739
Towards like, I don't remember if
they said it November or December

582
00:22:26,739 --> 00:22:31,389
of 2024, but they said we're looking
at probably January to release the

583
00:22:31,409 --> 00:22:35,759
tool use for chat GPT, which is
the same kind of idea we recently

584
00:22:35,759 --> 00:22:40,159
saw chat GPT roll out a windows
app and a Mac app that can actually

585
00:22:40,159 --> 00:22:43,579
look at your desktop and look at
what you're doing and give you

586
00:22:43,579 --> 00:22:47,159
feedback based on what you're doing
and some tools, not all tools,

587
00:22:47,159 --> 00:22:49,759
but some tools that can actually
interact with on your behalf.

588
00:22:49,969 --> 00:22:53,509
most tools that still can't yet,
but eventually it's going to have

589
00:22:53,519 --> 00:22:56,999
access to be able to like move your
mouse around, type stuff on your

590
00:22:56,999 --> 00:23:00,549
keyboard for you and actually take
actions on your computer for you.

591
00:23:00,549 --> 00:23:04,569
A lot can do that right now,
but it's very, very archaic.

592
00:23:04,799 --> 00:23:07,899
Um, and we know Google's working
on that as well, because they

593
00:23:07,899 --> 00:23:11,669
want to integrate with Gmail and
calendar and drive and all of

594
00:23:11,669 --> 00:23:14,784
their suite of tools to sort of
tie them all together using AI.

595
00:23:14,784 --> 00:23:15,118
Okay.

596
00:23:15,399 --> 00:23:18,459
So yeah, we're already seeing
that kind of stuff happen.

597
00:23:18,459 --> 00:23:20,799
It's just going to get more
and more sophisticated and more

598
00:23:20,799 --> 00:23:23,349
and more brain dead simple for
anybody to be able to use it.

599
00:23:23,834 --> 00:23:24,674
That's what it seems like.

600
00:23:24,674 --> 00:23:28,554
It's like the, all the LLMs
have, it's the engine behind

601
00:23:28,554 --> 00:23:29,814
everything essentially, right?

602
00:23:29,854 --> 00:23:32,174
Like, it's like, that's where
all the money's getting invested.

603
00:23:32,174 --> 00:23:33,734
It's the foundational layer.

604
00:23:34,104 --> 00:23:37,514
You have all these other startups
that are plugging into them for, you

605
00:23:37,514 --> 00:23:39,164
know, obviously the data and power.

606
00:23:39,574 --> 00:23:40,224
So there's.

607
00:23:40,244 --> 00:23:44,394
My, my brain goes to, you're
probably going to get a base

608
00:23:44,394 --> 00:23:48,954
level of, of agents in all the
LLMs of some flavor, right?

609
00:23:48,954 --> 00:23:49,714
Like a basic.

610
00:23:49,714 --> 00:23:52,534
And then, and then you'll
probably see startups start to

611
00:23:52,534 --> 00:23:56,444
pop up for any kind of vertical
or like specialized kind of use,

612
00:23:56,579 --> 00:24:00,569
I don't think we're going
to see a ton of new large

613
00:24:00,569 --> 00:24:02,249
language model companies pop up.

614
00:24:02,659 --> 00:24:02,889
Right.

615
00:24:02,909 --> 00:24:05,899
I think the companies that
are already doing it are

616
00:24:05,899 --> 00:24:07,219
already too far ahead, right?

617
00:24:07,219 --> 00:24:09,709
You've got open AI, who's
probably the leader.

618
00:24:09,999 --> 00:24:13,009
You've got, uh, Gemini,
who's not too far behind.

619
00:24:13,199 --> 00:24:16,759
I would say Anthropix probably like
in third place right now, as far

620
00:24:16,759 --> 00:24:18,569
as like the most capable models.

621
00:24:18,739 --> 00:24:24,409
Gemini and OpenAI's O3 are pretty
close to each other, but O3, nobody

622
00:24:24,409 --> 00:24:25,889
has access to outside of open AI.

623
00:24:26,649 --> 00:24:28,879
Um, so the best model.

624
00:24:29,849 --> 00:24:32,759
Right now for consumers
to use is actually Gemini.

625
00:24:32,759 --> 00:24:33,889
Google doesn't get enough credit.

626
00:24:33,899 --> 00:24:38,069
Gemini is like the best
model as voted on by users

627
00:24:38,069 --> 00:24:40,309
and by capabilities and
all that kind of stuff.

628
00:24:40,619 --> 00:24:44,689
Um, so you've got, uh, you've
got open AI, you've got Google,

629
00:24:44,809 --> 00:24:47,449
you've got anthropic, and then
you've got a few companies

630
00:24:47,449 --> 00:24:49,899
building, um, Open source models.

631
00:24:49,899 --> 00:24:53,079
You've got Mistral, you've
got, uh, Lama, uh, Meta

632
00:24:53,089 --> 00:24:54,359
basically building Lama.

633
00:24:54,799 --> 00:24:58,039
There's a handful of, uh,
Chinese companies like

634
00:24:58,039 --> 00:25:00,109
Quinn, um, is one of them.

635
00:25:00,169 --> 00:25:02,989
And then there's, uh,
DeepSeek is the other one.

636
00:25:02,989 --> 00:25:05,559
That's like a large it's a.

637
00:25:06,074 --> 00:25:07,424
An open source model.

638
00:25:07,424 --> 00:25:08,794
That's like as good as GPT 4.

639
00:25:08,794 --> 00:25:10,034
0 now.

640
00:25:10,704 --> 00:25:14,544
So you've got a handful of companies
that are building these large

641
00:25:14,544 --> 00:25:17,754
language models, but they're so far
ahead now that it would be really,

642
00:25:17,754 --> 00:25:20,884
really tough for new companies to
come in and build another large

643
00:25:20,884 --> 00:25:25,094
language model, like the level
of these large language models.

644
00:25:25,094 --> 00:25:26,634
So I think what you're
going to see is any company

645
00:25:26,634 --> 00:25:27,564
trying to get into AI.

646
00:25:27,574 --> 00:25:30,434
Now they're just going to go
leverage one of these models

647
00:25:30,624 --> 00:25:31,644
and build on top of it.

648
00:25:31,644 --> 00:25:33,024
I don't know if you
heard about like.

649
00:25:33,369 --> 00:25:38,659
Um, inflection AI that was,
was it Reed Hoffman's company?

650
00:25:39,379 --> 00:25:39,849
Ooh,

651
00:25:39,909 --> 00:25:42,659
Uh, I think Reed Hoffman
was like one of the big

652
00:25:42,669 --> 00:25:43,709
investors in that one.

653
00:25:44,109 --> 00:25:49,279
Um, but basically inflection AI
built a chat bot called pie, which

654
00:25:49,279 --> 00:25:52,829
was like a conversational chat bot
that you can have discussions with.

655
00:25:53,224 --> 00:25:57,064
And then, uh, basically I
think, was it Microsoft?

656
00:25:57,104 --> 00:25:59,314
Microsoft Aqua hired them basically.

657
00:25:59,694 --> 00:26:02,294
Um, and, and took all
of their employees and

658
00:26:02,304 --> 00:26:03,874
inflection kept on going.

659
00:26:04,254 --> 00:26:06,694
And then when inflection kept
on going, they basically said,

660
00:26:06,694 --> 00:26:08,754
we're not going to try to build
new large language models.

661
00:26:08,754 --> 00:26:10,214
We're just going to
leverage existing ones.

662
00:26:10,594 --> 00:26:12,234
Character AI, same thing.

663
00:26:12,544 --> 00:26:15,414
Character AI was a company
that was building its own large

664
00:26:15,414 --> 00:26:16,664
language models underneath.

665
00:26:16,924 --> 00:26:21,194
But Google, OpenAI, um, and
Thropic were all so far ahead

666
00:26:21,194 --> 00:26:23,384
of them, they basically said,
We're throwing up our hands.

667
00:26:23,384 --> 00:26:25,984
We're not going to keep on pursuing
building large language models.

668
00:26:26,194 --> 00:26:28,014
We'll just start
leveraging what exists.

669
00:26:28,469 --> 00:26:31,809
So I don't think you're going
to see many more new companies

670
00:26:31,809 --> 00:26:32,969
build large language models.

671
00:26:32,969 --> 00:26:35,429
I think all companies now
are going to just plug into

672
00:26:35,429 --> 00:26:36,474
one of the existing ones.

673
00:26:36,774 --> 00:26:37,624
Makes sense.

674
00:26:37,704 --> 00:26:40,024
Because I, I think, I don't, I
don't think I share this with

675
00:26:40,024 --> 00:26:42,894
you actually, but there was a
report I need to, uh, that kind

676
00:26:42,894 --> 00:26:46,384
of broke that down is like, here's
the landscape of how things are.

677
00:26:46,384 --> 00:26:47,914
It's like you have the LLM.

678
00:26:47,964 --> 00:26:50,464
That's where they're, they're
raising billions of dollars.

679
00:26:50,464 --> 00:26:53,084
And I mean, you would know the,
the amounts even more, I think

680
00:26:53,104 --> 00:26:55,904
in thropic, maybe it's like
a month or so ago, got like

681
00:26:55,904 --> 00:26:57,684
what, 4 billion or maybe it was

682
00:26:57,859 --> 00:26:59,539
6 billion from Amazon.

683
00:26:59,599 --> 00:26:59,889
Yeah.

684
00:26:59,919 --> 00:27:00,519
6 billion.

685
00:27:00,629 --> 00:27:00,889
Yeah.

686
00:27:00,904 --> 00:27:01,189
Six.

687
00:27:01,344 --> 00:27:01,664
Okay.

688
00:27:01,694 --> 00:27:06,134
Yeah, so I was off a couple but
it's like they keep like to compete

689
00:27:06,134 --> 00:27:07,339
against It's gonna be tough.

690
00:27:07,639 --> 00:27:10,149
In the words of one of our friends,
every couple billion counts.

691
00:27:12,274 --> 00:27:15,554
It was a different letter
I thought But he's right.

692
00:27:15,584 --> 00:27:16,384
He's right.

693
00:27:16,774 --> 00:27:21,754
So Yeah, good reference and but
it's it's absolutely true So that's

694
00:27:21,764 --> 00:27:25,444
where the startups is like the
layer of you like you have the

695
00:27:25,444 --> 00:27:28,879
now with the LLM's which will keep
evolving But it's like, you're

696
00:27:28,879 --> 00:27:30,129
not going to compete against them.

697
00:27:30,129 --> 00:27:34,989
So if you're thinking of like
a vertical or something to, you

698
00:27:34,989 --> 00:27:37,509
know, I don't know, maybe there's
like an agent and I'd get your,

699
00:27:37,729 --> 00:27:40,829
I'm curious of your thoughts on
this because with all the shifts

700
00:27:40,829 --> 00:27:43,219
that are happening, people, I
think with agents think of like,

701
00:27:43,219 --> 00:27:46,789
Oh my God, it's going to replace
so many jobs or processes.

702
00:27:46,829 --> 00:27:50,549
I'm like, I know marketing is
probably one of the, probably

703
00:27:50,549 --> 00:27:54,139
one of the fastest or easiest
things to, um, automate or,

704
00:27:54,539 --> 00:27:58,449
Agentify because there's just
like, it's a sequence of steps.

705
00:27:58,499 --> 00:28:00,139
It's kind of like data analysis.

706
00:28:00,179 --> 00:28:03,879
It's like, okay, so based off
of this data input, this give

707
00:28:03,879 --> 00:28:07,039
me this result, you know, and
like, how should we craft new

708
00:28:07,069 --> 00:28:08,689
copy or whatever it might be.

709
00:28:09,249 --> 00:28:12,169
Um, I guess like
opportunities and threats.

710
00:28:12,169 --> 00:28:16,059
I'm curious of, of your mind,
like what, what pops up.

711
00:28:16,379 --> 00:28:18,329
When it comes to the
marketing thing, right.

712
00:28:18,329 --> 00:28:18,559
And

713
00:28:18,629 --> 00:28:19,614
doesn't have to be marketing

714
00:28:19,914 --> 00:28:20,454
Yeah, no, no.

715
00:28:20,454 --> 00:28:21,694
But I, I want to talk about this.

716
00:28:21,904 --> 00:28:25,054
I, you know, this is obviously
all in the theoretical right now.

717
00:28:25,054 --> 00:28:25,274
Right.

718
00:28:25,274 --> 00:28:28,834
We're just sort of speculating what
could happen, you know, when it

719
00:28:28,834 --> 00:28:33,494
comes to marketing, if everybody
has the same capabilities and

720
00:28:33,514 --> 00:28:38,124
everybody is able to be a world
class copywriter, everybody's able

721
00:28:38,124 --> 00:28:41,604
to be world class at SEO world
class at building funnels world

722
00:28:41,604 --> 00:28:43,959
class at Email marketing, right?

723
00:28:43,959 --> 00:28:46,579
Like you name a marketing sub niche.

724
00:28:46,639 --> 00:28:49,459
If everybody in the world
has tools that makes them

725
00:28:49,779 --> 00:28:51,459
as good as everybody else.

726
00:28:51,679 --> 00:28:55,159
Well, that sort of devalues
all of it across the board.

727
00:28:55,369 --> 00:28:58,329
So I still think marketing is
going to be important because

728
00:28:58,519 --> 00:29:00,569
the best marketers are going
to be the marketers that figure

729
00:29:00,569 --> 00:29:05,049
out how to like move above what
everybody is capable of doing.

730
00:29:05,329 --> 00:29:07,879
And so I think you're going to
see like, okay, copy has gotten

731
00:29:07,879 --> 00:29:10,349
really, really good and page
building has gotten really good.

732
00:29:10,349 --> 00:29:10,539
And.

733
00:29:10,904 --> 00:29:14,674
Um, I think, you know, looking at
threats, that's going to make it

734
00:29:14,934 --> 00:29:18,674
harder to determine what is a legit
product versus not legit product.

735
00:29:18,674 --> 00:29:21,974
If everybody can make a professional
looking website with really solid

736
00:29:21,974 --> 00:29:23,854
copy, it's really compelling.

737
00:29:24,164 --> 00:29:27,224
How easy does that make it
for scammers to also create

738
00:29:27,224 --> 00:29:29,833
crap like that, that people
are going to fall for?

739
00:29:30,184 --> 00:29:34,024
So I really, really think that,
uh, in marketing specifically,

740
00:29:34,634 --> 00:29:38,434
if everybody can do it, it's of
very little benefit to pretty

741
00:29:38,434 --> 00:29:40,404
much like everybody as well.

742
00:29:40,794 --> 00:29:43,994
So you're going to still have
to figure out how to stand out.

743
00:29:44,004 --> 00:29:48,254
And I still think humans in the
loop are going to be what makes

744
00:29:48,264 --> 00:29:50,384
a lot of this stuff stand out.

745
00:29:50,394 --> 00:29:53,934
Like humans that understand
human psychology, understand

746
00:29:53,934 --> 00:29:56,224
what makes people want to
buy versus not want to buy.

747
00:29:56,224 --> 00:29:58,314
And yes, AI is going to get
better and better at that.

748
00:29:58,694 --> 00:30:01,994
But again, you've got
to stand above the rest.

749
00:30:02,004 --> 00:30:06,084
Marketing is all about standing out
above what everybody else is doing.

750
00:30:06,084 --> 00:30:09,144
And if everybody can do all this
shit really, really, really good,

751
00:30:09,474 --> 00:30:11,324
what makes you stand out above that?

752
00:30:11,334 --> 00:30:15,244
And I think there's always going to
be that game in marketing of like.

753
00:30:15,554 --> 00:30:17,364
Okay, now everybody can do this.

754
00:30:17,414 --> 00:30:19,304
How do I do it slightly better?

755
00:30:19,584 --> 00:30:25,244
Um, and so I, I don't really see
it taking a ton of marketers jobs.

756
00:30:25,244 --> 00:30:28,204
I think it's going to make marketers
jobs and lives a lot easier.

757
00:30:28,664 --> 00:30:33,054
Um, I think it's going to,
uh, democratize marketing.

758
00:30:33,344 --> 00:30:33,664
Right.

759
00:30:33,694 --> 00:30:36,384
But I think the best marketers
are going to figure out

760
00:30:36,394 --> 00:30:39,534
how to even stand above
what AI is able to create.

761
00:30:40,074 --> 00:30:43,184
And pause really fast on that
note, because I absolutely agree.

762
00:30:43,284 --> 00:30:46,614
Because I feel like this
pulls out the need to have a,

763
00:30:47,184 --> 00:30:48,184
like, the touch of a human.

764
00:30:48,394 --> 00:30:50,794
It has touched this thing,
because you're right.

765
00:30:50,804 --> 00:30:52,644
Everyone, democratize marketing.

766
00:30:53,404 --> 00:30:56,034
Everyone's going to be a
world class, uh, marketer.

767
00:30:56,429 --> 00:31:00,149
To however that's graded because
that will change with technology

768
00:31:00,149 --> 00:31:04,679
as well, but it reminded me of
uh, Greg eisenberg on twitter.

769
00:31:04,679 --> 00:31:06,369
I saw our ex I saw him pose.

770
00:31:06,369 --> 00:31:07,679
He's a great follow obviously,

771
00:31:07,979 --> 00:31:08,764
He's a good buddy of mine.

772
00:31:08,764 --> 00:31:09,009
Yeah.

773
00:31:09,309 --> 00:31:10,039
Oh, is he okay?

774
00:31:10,039 --> 00:31:10,369
Cool.

775
00:31:10,619 --> 00:31:13,769
I love his stuff and um, Something
he said he's like, I feel like

776
00:31:13,769 --> 00:31:17,219
a trend is going to be one of
these like You know writing

777
00:31:17,219 --> 00:31:18,959
that isn't perfect websites.

778
00:31:18,999 --> 00:31:21,809
Maybe that look kind of like
shit or like, you know, it's

779
00:31:21,924 --> 00:31:24,484
it's going to go back to the days
where all the websites are built on

780
00:31:24,484 --> 00:31:27,374
like, they look like they were built
on GeoCities and have like little

781
00:31:27,374 --> 00:31:31,694
flaming skulls next to the title
and everything's animated gifs with

782
00:31:31,694 --> 00:31:35,464
smiley faces that spin on the, on
a black background with green text.

783
00:31:35,689 --> 00:31:38,059
I can literally visualize,
I had one of those

784
00:31:38,394 --> 00:31:39,514
Everybody did.

785
00:31:39,559 --> 00:31:43,159
it was a green one though,
and it was Road I was on

786
00:31:43,159 --> 00:31:44,959
tripod, not uh, what was it?

787
00:31:45,109 --> 00:31:45,919
Angel, fire, all

788
00:31:45,944 --> 00:31:48,754
Angel Flyer, GeoCities, Tripod, um,

789
00:31:48,829 --> 00:31:50,779
Those were the top three
I think back in the day.

790
00:31:50,779 --> 00:31:50,969
Right.

791
00:31:51,269 --> 00:31:53,279
Yeah, there was one more
that I'm drawing a blank on,

792
00:31:53,279 --> 00:31:55,119
but yeah, those were the, I
think those were the biggies.

793
00:31:55,219 --> 00:31:56,318
heh heh heh heh.

794
00:31:56,319 --> 00:31:57,179
I was a tripod guy.

795
00:31:57,939 --> 00:31:58,779
I bet you were.

796
00:31:58,823 --> 00:32:01,548
Heh heh heh heh heh heh.

797
00:32:01,549 --> 00:32:02,189
You wouldn't know.

798
00:32:02,189 --> 00:32:03,998
Oh, I mean, uh, heh heh heh.

799
00:32:03,999 --> 00:32:05,179
Oh, man, oh.

800
00:32:05,349 --> 00:32:06,119
at this point, Joe.

801
00:32:08,079 --> 00:32:10,179
Well, it's funny because
we would go places.

802
00:32:10,199 --> 00:32:10,839
This is a little side note.

803
00:32:10,839 --> 00:32:13,789
Like we go places and like people
would say, you guys look the same.

804
00:32:13,949 --> 00:32:17,399
I'm like, well, literally today we
both fired on the mic, uh, you know,

805
00:32:17,399 --> 00:32:19,119
the Riverside that we're recording.

806
00:32:19,119 --> 00:32:21,189
I'm like, we're wearing
the same damn shirt.

807
00:32:21,239 --> 00:32:23,169
Like, come on, we
haven't seen each other.

808
00:32:23,169 --> 00:32:25,681
It's been a week, but still
some things don't change.

809
00:32:26,169 --> 00:32:27,004
Uh, All right.

810
00:32:27,034 --> 00:32:28,704
What other, what other
things popped in mind?

811
00:32:28,704 --> 00:32:29,604
I brought up marketing.

812
00:32:29,604 --> 00:32:32,944
I'm happy you made that note because
I think that's a pretty common, I

813
00:32:32,944 --> 00:32:34,294
think it's a good frame to have.

814
00:32:34,364 --> 00:32:36,694
And also on that note too,
you and I talked about it.

815
00:32:36,724 --> 00:32:38,584
I'm starting to put out
some videos on this.

816
00:32:38,584 --> 00:32:43,244
Like I feel that with AI, the need
for human connection and not even

817
00:32:43,274 --> 00:32:46,504
the need, I feel like having that
human element is going to get more

818
00:32:46,504 --> 00:32:47,914
important than we all realize.

819
00:32:48,549 --> 00:32:52,379
And, you know, through technology,
connecting us in different ways,

820
00:32:52,479 --> 00:32:55,399
talked about Delphi and the way
that like, I feel like you can

821
00:32:55,399 --> 00:32:59,059
connect with anyone on their
personalized level now to like

822
00:32:59,449 --> 00:33:02,529
crazy extent, but it goes with
like any other thing like agents.

823
00:33:02,529 --> 00:33:03,209
Okay, cool.

824
00:33:03,509 --> 00:33:07,849
I want something done for me, you
know, with my liking and this robot

825
00:33:07,869 --> 00:33:09,419
or whatever will do it for me.

826
00:33:09,999 --> 00:33:11,539
Maybe it's to connect
with someone else.

827
00:33:11,859 --> 00:33:15,529
I feel like that human intervention
connection is going to be more

828
00:33:15,529 --> 00:33:16,449
important than we all think.

829
00:33:16,514 --> 00:33:16,524
Mm

830
00:33:16,689 --> 00:33:17,839
Yeah, no, I totally agree.

831
00:33:17,839 --> 00:33:21,889
I think humans being involved
in the whole thing is going to

832
00:33:21,899 --> 00:33:24,169
be a marketing tactic, right?

833
00:33:24,169 --> 00:33:26,829
Like one of the things that
I've been kind of shouting from

834
00:33:26,829 --> 00:33:29,639
the rooftops on my channel for
like a couple of years now.

835
00:33:29,994 --> 00:33:34,034
Is that when it comes to like
video on YouTube specifically,

836
00:33:34,144 --> 00:33:36,904
we're seeing this huge trend
of faceless videos, right?

837
00:33:36,904 --> 00:33:41,094
Where people are using AI
tools to just quickly generate

838
00:33:41,094 --> 00:33:43,154
videos and put them on YouTube.

839
00:33:43,484 --> 00:33:43,744
Right.

840
00:33:43,774 --> 00:33:46,644
And there, you know, you can
spot them from a mile away.

841
00:33:46,644 --> 00:33:49,114
If you are, you know,
you know, AI, right?

842
00:33:49,114 --> 00:33:51,114
Like I can spot like,
Oh, this was all 11 labs.

843
00:33:51,114 --> 00:33:53,714
You can sort of tell in the
pacing of the voice and.

844
00:33:54,314 --> 00:33:56,414
Like, okay, it might sound
like a real person, but they're

845
00:33:56,414 --> 00:33:58,274
speaking very robotically, right?

846
00:33:58,274 --> 00:34:01,624
You can sort of pick that kind of
stuff up and we're seeing a lot

847
00:34:01,624 --> 00:34:05,014
more of these YouTube channels,
just like AB Chat, GPT create a

848
00:34:05,014 --> 00:34:08,614
script, have 11 labs, create the
audio for the script, and then

849
00:34:08,614 --> 00:34:12,874
they're either using AI or like a
story blocks type site to go and

850
00:34:12,874 --> 00:34:16,204
overlay the whole thing with B-roll,
never putting their face on camera.

851
00:34:16,444 --> 00:34:19,054
And I think that's a very
sort of transient trend.

852
00:34:19,054 --> 00:34:20,884
I think we're gonna
see that happen for.

853
00:34:21,194 --> 00:34:23,074
A small window of time,
people are going to get

854
00:34:23,084 --> 00:34:23,984
sick of that kind of stuff.

855
00:34:24,124 --> 00:34:26,414
And they're going to want to
connect with real humans again.

856
00:34:26,754 --> 00:34:29,544
That's why I think like, if
you look on YouTube, there's

857
00:34:29,544 --> 00:34:31,264
a lot of AI channels now.

858
00:34:31,274 --> 00:34:31,704
Right.

859
00:34:31,874 --> 00:34:34,924
Um, when I really started to focus
on AI a few years ago, there was

860
00:34:34,924 --> 00:34:37,924
a handful, but there wasn't many
now there's like thousands of them.

861
00:34:38,304 --> 00:34:42,034
The ones that tend to be popular,
they get the most views are the

862
00:34:42,034 --> 00:34:45,544
ones where there's an actual
real human being showing their

863
00:34:45,544 --> 00:34:47,324
face and sharing their ideas.

864
00:34:47,354 --> 00:34:50,064
And, you know, talking about
their opinions and stuff.

865
00:34:50,334 --> 00:34:53,314
The ones that are like these
faceless channels, you're seeing

866
00:34:53,684 --> 00:34:55,384
not always do quite as well.

867
00:34:55,384 --> 00:34:56,344
There's a few exceptions.

868
00:34:56,354 --> 00:34:57,784
There's a couple channels
out there that are doing

869
00:34:57,784 --> 00:34:58,814
really, really well with it.

870
00:34:59,024 --> 00:35:02,264
But I think they were the ones that
got in sort of the earliest and

871
00:35:02,264 --> 00:35:04,924
managed to hop on the trend with
the right timing and everything.

872
00:35:05,154 --> 00:35:07,594
But the new channels that are
popping up that are these faceless

873
00:35:07,594 --> 00:35:10,704
channels, they, they're just not
really getting as much traction, at

874
00:35:10,704 --> 00:35:12,764
least in the AI sort of tech space.

875
00:35:13,104 --> 00:35:16,884
Um, so I really, really think
that the human element of being

876
00:35:16,884 --> 00:35:20,154
a real person, that if we're
walking around at CES, you

877
00:35:20,154 --> 00:35:21,444
can potentially bump into me.

878
00:35:21,444 --> 00:35:22,694
We can get a selfie together.

879
00:35:22,694 --> 00:35:25,374
We can, you know, nerd out
for 10 minutes or whatever,

880
00:35:25,704 --> 00:35:28,384
like that kind of interaction
I think is really valuable.

881
00:35:28,394 --> 00:35:30,614
It's also the reason I've started
doing weekly live streams.

882
00:35:30,909 --> 00:35:31,319
Right.

883
00:35:31,939 --> 00:35:34,809
You know, like I want to
interact with the community.

884
00:35:34,809 --> 00:35:37,619
I want people that are interested
in AI to jump on and ask me

885
00:35:37,619 --> 00:35:40,799
questions and hear me actually
say their name and respond to the

886
00:35:40,799 --> 00:35:42,929
questions and show I am not an AI.

887
00:35:42,979 --> 00:35:44,659
I just love talking
about this stuff.

888
00:35:44,679 --> 00:35:46,789
I'm a huge nerd that
loves nerding out.

889
00:35:47,069 --> 00:35:48,709
That's why I'm doing these
live streams so we can

890
00:35:48,709 --> 00:35:49,979
just nerd out together.

891
00:35:50,219 --> 00:35:53,479
And I think those sort of like human
connections are going to be super

892
00:35:53,479 --> 00:35:57,689
valuable and like, that's the next
marketing strategy is like, be a

893
00:35:57,689 --> 00:35:59,119
real person and don't be a dick.

894
00:35:59,424 --> 00:36:00,424
That's pretty much it.

895
00:36:00,834 --> 00:36:03,854
I think that comes up pretty
often, like, when we hang out, too.

896
00:36:03,864 --> 00:36:06,984
Like, they at least, like,
be cool to people, you know?

897
00:36:07,014 --> 00:36:10,124
With the, I know we
experience in Padre games, and

898
00:36:10,264 --> 00:36:10,814
yeah, yeah,

899
00:36:11,394 --> 00:36:14,564
Like, it's something we bring up,
because I feel like, Yeah, I don't

900
00:36:14,564 --> 00:36:17,984
know, for whatever reason, A lot
of people, at least online, can be

901
00:36:18,034 --> 00:36:20,824
straight up dicks, obviously, If
you're in the comments of YouTube.

902
00:36:20,914 --> 00:36:22,194
I mean, you've
experienced that a lot.

903
00:36:22,419 --> 00:36:23,399
Twitter's probably not.

904
00:36:23,479 --> 00:36:28,609
It's better, but still, you
know, um, but yeah, the whole

905
00:36:28,609 --> 00:36:31,479
thing around human connection,
it just rings more and more.

906
00:36:31,479 --> 00:36:34,219
I'm just like, this is so
much more important than I

907
00:36:34,259 --> 00:36:35,719
think most of us realize.

908
00:36:35,719 --> 00:36:39,649
And, uh, hopefully, AI helps
bring us a lot more together

909
00:36:39,949 --> 00:36:41,099
yeah, yeah,

910
00:36:41,399 --> 00:36:44,399
definitely, you know, internet
connected, the world AI usage,

911
00:36:44,399 --> 00:36:48,889
what adoption is like, I don't
know how many times quicker than

912
00:36:49,079 --> 00:36:50,719
the internet was and phones.

913
00:36:50,799 --> 00:36:53,459
So it's like you have AI
adoption is just through the

914
00:36:53,459 --> 00:36:54,789
roof all throughout the world.

915
00:36:54,789 --> 00:36:57,484
Yeah,

916
00:36:57,784 --> 00:37:01,034
back to the topic of like
AI sort of taking jobs from

917
00:37:01,034 --> 00:37:04,514
people, um, I welcome it.

918
00:37:06,749 --> 00:37:06,954
I

919
00:37:07,049 --> 00:37:08,017
I.

920
00:37:08,024 --> 00:37:12,649
here's the thing, like, There's
this like double sort of thing

921
00:37:12,649 --> 00:37:15,979
that's happening with people where
they come home at the end of a long

922
00:37:15,979 --> 00:37:19,249
day and complain about how much
they hate their job, but then at

923
00:37:19,249 --> 00:37:22,399
the same time they jump on Twitter
and talk about how scared they are

924
00:37:22,399 --> 00:37:24,469
that AI is going to take their job.

925
00:37:24,799 --> 00:37:25,069
Right.

926
00:37:25,069 --> 00:37:29,289
I think the jobs that people
don't enjoy doing, the ones where

927
00:37:29,289 --> 00:37:31,329
you're coming home and you're
complaining at the end of the day

928
00:37:31,329 --> 00:37:32,679
about how much you hate your job.

929
00:37:33,259 --> 00:37:37,039
Those are likely the ones that
AI is going to take first, right?

930
00:37:37,159 --> 00:37:40,379
And like, why are you
freaking out about that?

931
00:37:40,379 --> 00:37:41,109
I like,

932
00:37:43,429 --> 00:37:45,269
I don't want to be
like unsympathetic.

933
00:37:45,559 --> 00:37:47,319
I am very, very sympathetic.

934
00:37:47,369 --> 00:37:48,919
I am very empathetic.

935
00:37:48,919 --> 00:37:51,119
Whenever people talk about
like their fears with

936
00:37:51,119 --> 00:37:52,609
AI, I like to listen.

937
00:37:52,609 --> 00:37:53,619
I like to address them.

938
00:37:53,619 --> 00:37:54,539
I like to talk about them.

939
00:37:54,539 --> 00:37:57,489
I like to understand where
all these, like all sides

940
00:37:57,489 --> 00:37:58,899
of things are coming from.

941
00:37:59,439 --> 00:38:02,239
And so I know saying that
sounds very unempathetic

942
00:38:02,249 --> 00:38:03,864
of like, Through your job.

943
00:38:03,874 --> 00:38:04,764
You hate it anyway.

944
00:38:04,764 --> 00:38:05,854
Why do you care about it?

945
00:38:06,034 --> 00:38:07,474
Like, why do you
care if you lose it?

946
00:38:07,684 --> 00:38:12,004
Well, also, jobs create income and
you need that income to survive.

947
00:38:12,034 --> 00:38:14,334
And I, I understand that part of it.

948
00:38:15,084 --> 00:38:18,894
But could we also possibly see this
as like a blessing in disguise?

949
00:38:18,894 --> 00:38:21,774
If AI takes that job, maybe it means
you're going to move on to something

950
00:38:21,774 --> 00:38:23,094
that you actually want to be doing.

951
00:38:23,104 --> 00:38:25,004
Maybe it's something you
actually enjoy doing.

952
00:38:25,014 --> 00:38:27,454
Maybe it's something that You're
not coming home at the end of the

953
00:38:27,454 --> 00:38:29,574
day going, I hate my job, right?

954
00:38:29,604 --> 00:38:31,784
Like maybe that's what it's
going to create for you.

955
00:38:31,804 --> 00:38:34,364
Maybe we can look at that
glass half full verse glass,

956
00:38:34,364 --> 00:38:35,824
half empty side of things.

957
00:38:35,954 --> 00:38:39,874
And look at this as like, if AI
ends up taking your job, well,

958
00:38:39,874 --> 00:38:43,144
then a, it probably wasn't the
most skilled job in the world.

959
00:38:43,574 --> 00:38:46,364
B it probably wasn't the most
fulfilling job in the world.

960
00:38:46,594 --> 00:38:50,514
Maybe this is that blessing that you
need to go and find something that.

961
00:38:50,844 --> 00:38:54,864
Is what you really want to be doing
saying that, you know, I'll step

962
00:38:54,864 --> 00:38:58,964
off my soapbox here in a second,
but saying that there is no better

963
00:38:58,964 --> 00:39:03,974
time in the history of humanity
to go and create your own career,

964
00:39:04,004 --> 00:39:05,694
to go and build your own thing.

965
00:39:05,924 --> 00:39:08,504
To go and create your own
software product and try to sell

966
00:39:08,504 --> 00:39:11,404
it, to create your own YouTube
channel, your own podcast,

967
00:39:11,434 --> 00:39:14,354
your own blog, your own sort
of content business, your own

968
00:39:14,588 --> 00:39:16,004
agency to help other people.

969
00:39:16,194 --> 00:39:18,794
It has never been fricking
easier to do any of that.

970
00:39:18,794 --> 00:39:20,114
You've got chat GPT.

971
00:39:20,124 --> 00:39:21,014
You've got perplexity.

972
00:39:21,024 --> 00:39:22,664
You've got tools to
make graphics for you.

973
00:39:22,664 --> 00:39:25,914
You've got AI tools to do
SEO and copywriting for you.

974
00:39:26,124 --> 00:39:27,824
You've got tools where you
can give it a prompt and it

975
00:39:27,824 --> 00:39:29,194
will build software for you.

976
00:39:29,484 --> 00:39:31,984
Like there has never
been a better time.

977
00:39:32,194 --> 00:39:34,194
To start building some
little side hustles.

978
00:39:34,374 --> 00:39:37,134
So when your job goes away, the
one that you hate, the one that

979
00:39:37,144 --> 00:39:41,064
you say at the end of the day, I,
I hate my job, but also complain

980
00:39:41,064 --> 00:39:42,354
that AI might take it away.

981
00:39:42,544 --> 00:39:43,354
Well, guess what?

982
00:39:43,464 --> 00:39:46,754
Start building something else
with everything at your disposal.

983
00:39:46,764 --> 00:39:48,684
Because if you build something
else with everything at your

984
00:39:48,684 --> 00:39:51,064
disposal, you won't give
a shit when it goes away.

985
00:39:51,064 --> 00:39:54,554
In fact, you'll probably be cheering
that now I get to focus my time on

986
00:39:54,554 --> 00:39:56,114
the thing that I want to be doing.

987
00:39:56,354 --> 00:39:56,634
All right.

988
00:39:57,014 --> 00:39:57,664
So box off.

989
00:39:57,979 --> 00:39:59,119
And you're damn right.

990
00:39:59,179 --> 00:40:00,319
And yes, yes.

991
00:40:00,319 --> 00:40:04,489
And if you are offended by anything
Matthew Wolfe just told you,

992
00:40:04,849 --> 00:40:08,329
uh, you should start listening
to Matt Wolfe's videos more.

993
00:40:08,569 --> 00:40:11,689
Uh, you know, mine too, but
start building this stuff.

994
00:40:11,689 --> 00:40:15,049
Like literally, if it's pissing
you off, it probably means

995
00:40:15,049 --> 00:40:16,189
there's some truth behind it.

996
00:40:16,399 --> 00:40:18,139
But I feel like a lot of the
world, you're absolutely,

997
00:40:18,169 --> 00:40:20,749
there's, I think there's just
a misunderstanding of what.

998
00:40:21,069 --> 00:40:22,199
Is happening right now.

999
00:40:22,259 --> 00:40:25,159
You know, any new technology,
especially something like this that

1000
00:40:25,159 --> 00:40:29,239
comes on so fast because literally
the rapid adoption, it's faster than

1001
00:40:29,239 --> 00:40:31,529
anything else as a whole globally.

1002
00:40:32,059 --> 00:40:35,759
And it's something like two
X times faster than just

1003
00:40:35,759 --> 00:40:37,549
mobile phones or smartphones.

1004
00:40:37,609 --> 00:40:38,169
I think it was.

1005
00:40:38,209 --> 00:40:41,909
And Now, at least like this was
December, it's like 55 percent of

1006
00:40:41,919 --> 00:40:44,239
the world has used AI in some way.

1007
00:40:44,279 --> 00:40:45,559
That's the entire planet.

1008
00:40:45,669 --> 00:40:47,449
It's like, holy shit, that's a lot.

1009
00:40:47,479 --> 00:40:50,559
That means everyone's starting
to start waking up, you know,

1010
00:40:50,559 --> 00:40:51,849
just by just using chat GBT.

1011
00:40:52,659 --> 00:40:56,249
First time you use that, you're
like, Whoa, I can do that now.

1012
00:40:56,619 --> 00:40:59,829
But think about all the other things
you haven't even experienced yet.

1013
00:40:59,929 --> 00:41:02,509
You know, there's a list of
tools I just posted on my

1014
00:41:02,539 --> 00:41:05,129
Twitter, uh, from a 16 Z.

1015
00:41:05,469 --> 00:41:07,269
They basically, you know,
it was like their apps

1016
00:41:07,329 --> 00:41:10,159
unwrapped and it has, I don't
know, like 20 apps on here.

1017
00:41:10,569 --> 00:41:15,449
And I reposted that I'm like, start
testing this because you know, once

1018
00:41:15,449 --> 00:41:19,269
you understand how this stuff works,
I mean, we talked about agents,

1019
00:41:19,269 --> 00:41:22,594
Matt and I want to go down this
again, but it's like there's so many

1020
00:41:22,639 --> 00:41:25,999
opportunities to build out these
agents or show other companies that

1021
00:41:25,999 --> 00:41:29,459
might really benefit from having
them in the, in their companies.

1022
00:41:29,859 --> 00:41:33,159
And you could be the one that
stewards that or advises them

1023
00:41:33,159 --> 00:41:34,359
or whatever the hell, like.

1024
00:41:34,809 --> 00:41:37,699
These are just some ideas I
have immediate like if shit hit

1025
00:41:37,699 --> 00:41:42,069
the fan right now for whatever
reason I would do that Because

1026
00:41:42,139 --> 00:41:43,639
everyone hears the trend.

1027
00:41:43,639 --> 00:41:46,379
It's like well great fulfill
it, you know get really

1028
00:41:46,379 --> 00:41:47,689
good at a part of that

1029
00:41:48,104 --> 00:41:48,384
Yeah.

1030
00:41:48,434 --> 00:41:49,684
I mean, newsletters, right.

1031
00:41:49,684 --> 00:41:52,874
And newsletters like on beehive
or convert kit, or I guess

1032
00:41:52,874 --> 00:41:53,864
it's just called kit now.

1033
00:41:54,134 --> 00:41:57,984
Um, but like, it's so easy to build
a newsletter, pick a niche that

1034
00:41:57,984 --> 00:42:02,414
you're excited about, have AI sort
of help you round up the news, have

1035
00:42:02,444 --> 00:42:08,354
AI help you like organize it into
a newsletter that reads nicely.

1036
00:42:08,734 --> 00:42:11,284
And then go in and spend
10 minutes putting your own

1037
00:42:11,284 --> 00:42:14,134
voice, your own input into
it, your own opinions into it.

1038
00:42:14,464 --> 00:42:17,554
You've got a newsletter
business right there in whatever

1039
00:42:17,554 --> 00:42:19,984
niche you wanna build it in
that takes you, let's say

1040
00:42:19,984 --> 00:42:21,574
it's a, a weekly newsletter.

1041
00:42:22,244 --> 00:42:25,484
It takes you probably a half hour a
week to run this newsletter, right?

1042
00:42:25,724 --> 00:42:28,604
Like there are so many
opportunities, like you can use

1043
00:42:28,604 --> 00:42:34,004
Cursor or Bolt or uh, windsurf
or Devon, or one of these AI

1044
00:42:34,004 --> 00:42:35,744
software tools that are out there.

1045
00:42:36,094 --> 00:42:40,374
And create like a simple software
that solves a problem for

1046
00:42:40,374 --> 00:42:44,264
people and go and sell it for 10
bucks a month to use it, right?

1047
00:42:44,284 --> 00:42:47,124
You get, you get a
thousand people to use it.

1048
00:42:47,144 --> 00:42:49,954
You're now making 10 grand a month,
which is probably more than you're

1049
00:42:49,954 --> 00:42:52,704
making in that dead end job that you
complain about at the end of the day

1050
00:42:53,024 --> 00:42:55,304
And you can hang out at home
with your family or wherever

1051
00:42:55,304 --> 00:42:58,764
the hell you want to live and
Do your thing and I would say

1052
00:42:58,764 --> 00:43:01,384
Matt surprise you miss this But
it's like go make some YouTube

1053
00:43:01,384 --> 00:43:03,134
videos based off the newsletter.

1054
00:43:03,134 --> 00:43:04,374
You just constructed

1055
00:43:05,114 --> 00:43:06,924
or the other way around,
make YouTube videos and then

1056
00:43:06,924 --> 00:43:09,104
have them use AI to convert
them into a newsletter.

1057
00:43:09,404 --> 00:43:10,454
Bingo it doesn't matter But

1058
00:43:12,634 --> 00:43:13,404
you're absolutely right.

1059
00:43:13,404 --> 00:43:16,774
I mean like, you know content
outlines or brainstorming a lot

1060
00:43:16,774 --> 00:43:19,254
of that you know, you're not
gonna get all the creativity

1061
00:43:19,254 --> 00:43:21,779
from AI, but at least like Yes.

1062
00:43:21,779 --> 00:43:22,379
Spark it.

1063
00:43:22,519 --> 00:43:25,609
It will spark back with some
more ideas and then it's up to

1064
00:43:25,609 --> 00:43:26,759
you to do something with it.

1065
00:43:26,874 --> 00:43:27,834
Yeah, for sure.

1066
00:43:28,134 --> 00:43:29,099
yeah, I like that.

1067
00:43:29,279 --> 00:43:31,609
Um, that was a good suit box.

1068
00:43:33,299 --> 00:43:34,129
Where would you, all right.

1069
00:43:34,139 --> 00:43:37,849
So you mentioned, so let's
say like if you were to go and

1070
00:43:37,849 --> 00:43:41,189
build some agents right now or
something that, uh, you know,

1071
00:43:41,189 --> 00:43:44,689
maybe it's not a full blown agent,
like, you know, Anthropic has

1072
00:43:44,689 --> 00:43:48,289
done or, or, um, you know, open
AI is coming out with Gemini.

1073
00:43:48,784 --> 00:43:50,914
Like, where would you
point people to start?

1074
00:43:50,924 --> 00:43:54,014
You already mentioned Cursor, Bolt,
uh, there's a couple other ones you

1075
00:43:54,314 --> 00:43:57,064
Uh, windsurf and Devin,
those are all software tools.

1076
00:43:57,104 --> 00:43:59,054
So those are all coding tools.

1077
00:43:59,054 --> 00:44:01,114
Those are tools where you
tell it what you want it to.

1078
00:44:01,114 --> 00:44:02,404
I mean, Devin's a
little bit different.

1079
00:44:02,434 --> 00:44:05,204
Devin is like you hire a Devin.

1080
00:44:05,214 --> 00:44:05,474
I don't know.

1081
00:44:05,474 --> 00:44:06,034
It's very weird.

1082
00:44:06,034 --> 00:44:09,254
It's, it's like 500 bucks a month
and cursors 20 bucks a month.

1083
00:44:09,254 --> 00:44:11,164
And for me, it works just as good.

1084
00:44:11,464 --> 00:44:16,084
Our, our buddy, uh, Brad pool,
uh, he's literally building out

1085
00:44:16,084 --> 00:44:19,464
a software for his company right
now in cursor because I pointed

1086
00:44:19,464 --> 00:44:25,674
him to Rowan's masterclass, your
buddy, um, and he literally, you

1087
00:44:25,674 --> 00:44:30,344
spent about 40 and has built a
complete app front end login back

1088
00:44:30,454 --> 00:44:35,004
end to manage like a whole
financial all with cursor

1089
00:44:35,074 --> 00:44:36,294
and he's like, holy shit.

1090
00:44:36,329 --> 00:44:38,559
Yeah, we did a podcast
episode over on the next wave.

1091
00:44:38,569 --> 00:44:40,959
Me and Nathan, we brought on
one of our friends, Riley Brown.

1092
00:44:41,349 --> 00:44:43,889
And on that episode, it was
like an hour long episode.

1093
00:44:44,079 --> 00:44:47,369
We built an app in real
time on that episode.

1094
00:44:47,369 --> 00:44:51,109
It was like a, a sort of
like Evernote style app that

1095
00:44:51,109 --> 00:44:53,759
was like a web clipper where
you share notes and stuff.

1096
00:44:53,899 --> 00:44:57,009
And we built that whole thing
in the course of that episode.

1097
00:44:57,009 --> 00:44:59,889
And by the end of the episode,
we had a working app and we

1098
00:44:59,889 --> 00:45:01,879
just did it live on a podcast.

1099
00:45:02,264 --> 00:45:02,504
Right.

1100
00:45:02,504 --> 00:45:04,434
So it is, it is freaking wild.

1101
00:45:04,684 --> 00:45:07,024
I did that two years ago on my
YouTube channel where I built

1102
00:45:07,024 --> 00:45:11,304
a little basic side scroller
video game on a, on my YouTube

1103
00:45:11,334 --> 00:45:13,794
channel, that one took me a
good, like 10 hours to build.

1104
00:45:13,794 --> 00:45:17,064
Then I edited the video down
to like 30 minutes, but it, um,

1105
00:45:17,124 --> 00:45:19,004
it's gotten way, way better.

1106
00:45:19,004 --> 00:45:20,044
You can code up anything.

1107
00:45:20,044 --> 00:45:23,514
And one of the things I've sort
of been obsessed with lately is

1108
00:45:23,714 --> 00:45:27,664
trying to solve little problems
in my own business and write

1109
00:45:27,684 --> 00:45:31,244
little scripts in like Python or
whatever, to solve those problems.

1110
00:45:31,559 --> 00:45:31,769
Right?

1111
00:45:31,769 --> 00:45:34,939
Like, for example, and a lot
of this stuff I build already

1112
00:45:34,939 --> 00:45:37,669
exists, but I wanted just
like a simpler tool that's

1113
00:45:37,989 --> 00:45:39,799
specifically tailored to my needs.

1114
00:45:40,079 --> 00:45:43,209
I try to download a lot of images
from the internet so that I

1115
00:45:43,209 --> 00:45:47,189
can use them as like, you know,
memes or whatever to put on my

1116
00:45:47,189 --> 00:45:48,869
videos or, or things like that.

1117
00:45:49,149 --> 00:45:52,359
And a lot of times they'll download
in that web P format and everybody

1118
00:45:52,359 --> 00:45:53,779
fricking hates web P format.

1119
00:45:53,789 --> 00:45:56,429
Cause you can't pull them into
like video editing software.

1120
00:45:56,429 --> 00:45:58,399
And there's a lot of tools
that don't accept web P

1121
00:45:58,399 --> 00:45:59,229
and it's just annoying.

1122
00:45:59,229 --> 00:45:59,459
Right.

1123
00:46:00,034 --> 00:46:04,204
So I created a little Python script
that opens up a box on my computer.

1124
00:46:04,374 --> 00:46:06,324
I drag a web P file onto it.

1125
00:46:06,574 --> 00:46:10,254
It converts it to a JPEG and then
deletes the original web P and

1126
00:46:10,264 --> 00:46:11,444
all I do is drag and drop it.

1127
00:46:11,444 --> 00:46:13,524
And it's the simplest
app in the world.

1128
00:46:13,824 --> 00:46:16,254
I built it in like 20
minutes with cursor, but

1129
00:46:16,254 --> 00:46:17,884
it solves a problem for me.

1130
00:46:18,164 --> 00:46:21,904
And then I, and then I started
running into like these AVI F

1131
00:46:21,914 --> 00:46:23,134
files or whatever they're called.

1132
00:46:23,819 --> 00:46:24,249
Same thing.

1133
00:46:24,259 --> 00:46:25,949
They don't really
run in a lot of apps.

1134
00:46:26,249 --> 00:46:27,929
Um, I couldn't pull
them into my videos.

1135
00:46:28,089 --> 00:46:29,289
So I added to that app.

1136
00:46:29,349 --> 00:46:29,629
All right.

1137
00:46:29,649 --> 00:46:32,519
Also accept AVIF files
and it accepted that.

1138
00:46:32,539 --> 00:46:32,989
Right.

1139
00:46:33,139 --> 00:46:37,029
And then I ran into this
issue where on YouTube, right.

1140
00:46:37,049 --> 00:46:41,259
If, if you try to upload a PNG as
your thumbnail and the file size

1141
00:46:41,259 --> 00:46:44,109
is too big, like it doesn't let
you upload a file that's bigger

1142
00:46:44,109 --> 00:46:46,039
than two megabytes on YouTube.

1143
00:46:46,424 --> 00:46:49,524
So I went and added to this,
um, this software tool.

1144
00:46:49,524 --> 00:46:53,474
If I drop in a PNG file, I want
you to convert it to a JPEG and

1145
00:46:53,474 --> 00:46:55,194
make sure it's under two megabytes.

1146
00:46:55,314 --> 00:46:55,694
Right?

1147
00:46:56,014 --> 00:46:59,084
So now I have this file, this,
this, it's just a little box

1148
00:46:59,084 --> 00:47:00,634
that opens up on my, my PC.

1149
00:47:01,014 --> 00:47:03,054
Any image file, I drop into it.

1150
00:47:03,234 --> 00:47:04,704
It deletes the original file.

1151
00:47:04,909 --> 00:47:09,149
It makes a JPEG of the same existing
image under two megabytes so that I

1152
00:47:09,149 --> 00:47:11,159
can use it on a YouTube thumbnail.

1153
00:47:11,529 --> 00:47:14,129
And I like pretty much
have that app open on my

1154
00:47:14,129 --> 00:47:15,489
computer all day every day.

1155
00:47:15,489 --> 00:47:18,119
And as I'm downloading images,
boom, toss it into there and

1156
00:47:18,119 --> 00:47:19,229
it just replaces the image.

1157
00:47:19,379 --> 00:47:22,019
I don't have to open up an image
editor and save it as a new file.

1158
00:47:22,029 --> 00:47:25,249
I don't have to open up any
sort of browser tool to do it

1159
00:47:25,499 --> 00:47:27,299
like literally drag drop done.

1160
00:47:27,689 --> 00:47:30,029
Um, so that's one of
the files that I built.

1161
00:47:30,519 --> 00:47:32,779
Was that and you said that's
that was using cursor?

1162
00:47:33,079 --> 00:47:34,039
That was using cursor.

1163
00:47:34,259 --> 00:47:36,839
Another one that I built
is a, is a transcriber.

1164
00:47:37,179 --> 00:47:39,689
So like I was using descript, right?

1165
00:47:39,689 --> 00:47:41,319
I don't really edit with the script.

1166
00:47:41,329 --> 00:47:43,139
I don't really do the whole
thing where I go and delete

1167
00:47:43,139 --> 00:47:44,659
sentences and edit with descript.

1168
00:47:44,949 --> 00:47:47,789
What I was using descript for was
like a really quick translation,

1169
00:47:47,859 --> 00:47:49,339
a transcription service.

1170
00:47:49,714 --> 00:47:53,314
So I would make a video, I would
pull it into Descript, get the

1171
00:47:53,314 --> 00:47:57,134
transcription of that video,
and then I would get, take that

1172
00:47:57,134 --> 00:48:01,024
transcription, I would open up
Clod, I would plop that whole

1173
00:48:01,024 --> 00:48:03,924
transcription into Clod, and say,
help me come up with titles and

1174
00:48:03,924 --> 00:48:08,394
thumbnails for this video, and
I'm paying, I don't know, 30 bucks

1175
00:48:08,394 --> 00:48:11,244
a month or something like that
to use Descript, and all I was

1176
00:48:11,244 --> 00:48:13,714
using it for was a transcription
tool, that's it, that was the

1177
00:48:13,774 --> 00:48:15,124
only feature I was using it for.

1178
00:48:15,629 --> 00:48:18,829
So OpenAI has an API called
Whisper, the Whisper API,

1179
00:48:19,109 --> 00:48:20,269
which does the same thing.

1180
00:48:20,279 --> 00:48:23,139
It takes an audio file,
converts it to text and gives

1181
00:48:23,139 --> 00:48:24,479
you a transcription of it.

1182
00:48:24,729 --> 00:48:28,949
So I use cursor to build a little
app where when I'm done with a

1183
00:48:28,949 --> 00:48:33,639
video, I literally drag and drop
the video file into this same thing.

1184
00:48:33,639 --> 00:48:35,699
It's just like a little box
that opens up on my computer.

1185
00:48:35,951 --> 00:48:38,049
I drag and drop the
video file into it.

1186
00:48:38,229 --> 00:48:41,009
It uses Whisper,
transcribes the whole thing.

1187
00:48:41,209 --> 00:48:44,599
And then once the transcription
is done, it then says.

1188
00:48:46,074 --> 00:48:48,614
It has another prompt in it
that says, all right, read this

1189
00:48:48,624 --> 00:48:51,374
transcription and give me ideas
for titles and thumbnails.

1190
00:48:51,374 --> 00:48:54,104
And then it automatically
creates a little text file,

1191
00:48:54,384 --> 00:48:58,404
uh, in a, in a folder on my
computer and in that text file,

1192
00:48:58,424 --> 00:49:01,954
it's got the full transcription
along with potential titles and

1193
00:49:01,964 --> 00:49:04,317
thumbnails for that video, right?

1194
00:49:04,464 --> 00:49:07,317
So I was able to cancel my descript
membership because all I was using

1195
00:49:07,334 --> 00:49:09,414
it was with a transcription service.

1196
00:49:09,744 --> 00:49:11,794
And I don't need to
go to multiple places.

1197
00:49:11,834 --> 00:49:14,054
I just throw in a video file.

1198
00:49:14,064 --> 00:49:17,904
It makes the transcription and then
spits out a like title and a bunch

1199
00:49:17,904 --> 00:49:19,484
of title and thumbnail ideas for it.

1200
00:49:19,784 --> 00:49:21,004
So I don't have to go to the script.

1201
00:49:21,024 --> 00:49:23,734
I don't have to copy and paste
my transcription into Claude

1202
00:49:23,954 --> 00:49:25,094
and then get the output.

1203
00:49:25,144 --> 00:49:27,324
It's just drag drop done.

1204
00:49:27,364 --> 00:49:29,884
It takes, you know, five minutes
or something to transcribe it.

1205
00:49:29,934 --> 00:49:32,364
But once it's done, I
have everything I need.

1206
00:49:32,594 --> 00:49:35,034
And I was able to cancel a
couple of tools to do it.

1207
00:49:35,984 --> 00:49:36,294
dude.

1208
00:49:36,604 --> 00:49:39,364
Well, and speaking of that, you're
even telling me what the other

1209
00:49:39,364 --> 00:49:43,794
week you took all of your financial
statements recently from like credit

1210
00:49:43,794 --> 00:49:47,134
cards and whatever at your bank and
you threw them into Claude, right?

1211
00:49:47,344 --> 00:49:50,124
And then you basically had
to analyze to find all the

1212
00:49:50,124 --> 00:49:51,994
recurring subscriptions you have.

1213
00:49:52,494 --> 00:49:54,564
So, and obviously we don't
need to go into detail, but

1214
00:49:54,564 --> 00:49:57,434
the point is we all have a shit
ton of recurring subscriptions.

1215
00:49:57,734 --> 00:50:02,354
AI tools are not that are 20
a pop, 30 a pop to add up.

1216
00:50:02,779 --> 00:50:07,489
Um, that's probably a really good
way to find ideas of what to make.

1217
00:50:07,519 --> 00:50:10,239
Like you're probably just
using a, uh, maybe a feature

1218
00:50:10,239 --> 00:50:12,729
tool per tool or per thing.

1219
00:50:13,059 --> 00:50:15,409
Like, and I don't know if this
exists, Matt, but like with

1220
00:50:15,409 --> 00:50:20,329
open AI, the API, like whisper
is one of the features or the

1221
00:50:20,329 --> 00:50:21,959
tools you have access to there.

1222
00:50:22,409 --> 00:50:24,889
Like, is there an easy way
to see like what's possible

1223
00:50:25,089 --> 00:50:28,969
and what you can API into to
basically do some kind of action?

1224
00:50:28,969 --> 00:50:30,554
Yeah.

1225
00:50:30,954 --> 00:50:34,644
documentation there's like, uh, all
the various APIs that are available.

1226
00:50:34,674 --> 00:50:36,834
'cause OpenAI has a
lot of APIs, right?

1227
00:50:37,074 --> 00:50:39,894
People think of opi, uh, OpenAI,
and they think of Chat GPT.

1228
00:50:39,894 --> 00:50:43,644
But we also forget that
OpenAI also owns Dolly three.

1229
00:50:43,644 --> 00:50:46,944
OpenAI also owns Whisper,
which is a, you know, a video

1230
00:50:46,944 --> 00:50:49,284
or audio to text, uh, feature.

1231
00:50:49,664 --> 00:50:52,634
Um, open AI own, they
also have Sora, right?

1232
00:50:52,989 --> 00:50:53,449
Sora!

1233
00:50:53,449 --> 00:50:53,549
Not

1234
00:50:53,704 --> 00:50:57,844
So like, like, but Sora, I don't
know if it has an API yet or not.

1235
00:50:58,119 --> 00:50:58,489
Yeah.

1236
00:50:59,059 --> 00:51:00,429
That might be too early for that.

1237
00:51:00,464 --> 00:51:01,883
but there's now the,
Oh, one open it.

1238
00:51:01,884 --> 00:51:04,804
Um, there's another Oh, one API
as well, which does a whole bunch

1239
00:51:04,804 --> 00:51:08,244
of like logic and reasoning and
essentially doubled and triple

1240
00:51:08,254 --> 00:51:10,774
checks its work before it gives
you its output to make sure it's

1241
00:51:10,814 --> 00:51:12,284
giving you the best possible output.

1242
00:51:12,929 --> 00:51:14,189
Oh, one has an API.

1243
00:51:14,189 --> 00:51:17,609
Now advanced voice mode has an
API now where you can create

1244
00:51:17,659 --> 00:51:20,289
apps where you talk to the
app, just like you do with

1245
00:51:20,289 --> 00:51:22,099
advanced voice mode on chat GPT.

1246
00:51:22,419 --> 00:51:24,809
That has an API now, so you
can build that into apps.

1247
00:51:25,239 --> 00:51:26,729
Um, you jump over to Claude.

1248
00:51:26,779 --> 00:51:31,339
Claude has a lot of, uh, APIs like
that, those types of things as well.

1249
00:51:31,499 --> 00:51:32,729
You jump over to Google.

1250
00:51:32,739 --> 00:51:34,909
Google has APIs for
all that kind of stuff.

1251
00:51:34,971 --> 00:51:35,749
Google has.

1252
00:51:36,034 --> 00:51:40,624
APIs where you can upload image
files, video files, text files,

1253
00:51:40,624 --> 00:51:42,144
and have it do stuff with them.

1254
00:51:42,484 --> 00:51:45,824
Um, I don't think VO2 has
an API yet, because it's not

1255
00:51:45,824 --> 00:51:47,384
really publicly available yet.

1256
00:51:47,684 --> 00:51:51,964
Um, but like, Google also
has, um, Imogen, or Imagine, I

1257
00:51:51,964 --> 00:51:52,724
don't know how it's pronounced.

1258
00:51:52,744 --> 00:51:54,314
They've got their
own image generator.

1259
00:51:54,669 --> 00:51:57,929
All of these things have APIs that
you can plug into and build tools

1260
00:51:57,929 --> 00:52:01,429
on the back of, and right now when
it comes to APIs, most companies

1261
00:52:01,429 --> 00:52:02,969
are just like shopping on price.

1262
00:52:02,969 --> 00:52:05,189
They're like, which API
can I use for the cheapest

1263
00:52:05,239 --> 00:52:06,129
to build this thing?

1264
00:52:06,514 --> 00:52:10,924
Yeah, I mean, this is again why
it's so damn cool of a time, like

1265
00:52:10,934 --> 00:52:16,464
back to your soapbox of like, find
a problem that a lot of people have,

1266
00:52:16,464 --> 00:52:21,734
or maybe some archaic thing that
hasn't been a ified yet or some

1267
00:52:21,744 --> 00:52:24,314
something that you know, that is
just going to be obsolete because

1268
00:52:24,314 --> 00:52:25,984
of what's happening out there.

1269
00:52:25,984 --> 00:52:28,214
And yeah, start by
building for yourself.

1270
00:52:28,214 --> 00:52:29,364
I think it's always the best way.

1271
00:52:29,374 --> 00:52:32,654
It's like build a tool that
you know you need to maybe save

1272
00:52:32,654 --> 00:52:34,814
some money, save some time,
your team time, whatever it is.

1273
00:52:35,174 --> 00:52:38,454
Do something better but then like
shit that could be a product go

1274
00:52:38,454 --> 00:52:42,034
put it out There's uh, you know,
it could be maybe a google or a

1275
00:52:42,034 --> 00:52:43,664
chrome extension or some standalone

1276
00:52:43,699 --> 00:52:43,964
Yeah.

1277
00:52:44,389 --> 00:52:47,229
Well, I mean, all these apps, all
these little apps that I make for

1278
00:52:47,229 --> 00:52:50,399
myself just to solve my own small
problems, I take them and toss

1279
00:52:50,399 --> 00:52:51,749
them up on GitHub is open source.

1280
00:52:51,749 --> 00:52:54,469
So any of these apps that I
build for myself, I throw them

1281
00:52:54,469 --> 00:52:56,869
on GitHub and then anybody can
go and download and build off

1282
00:52:56,869 --> 00:52:57,909
of them and make them better.

1283
00:52:58,284 --> 00:53:01,154
Like, I, I mentioned I put out
that game a couple years ago that

1284
00:53:01,154 --> 00:53:04,444
was like, just a run and jump game
where there's like little platforms,

1285
00:53:04,444 --> 00:53:07,524
there's coins on the platform, and
you just, it's like an infinite

1286
00:53:07,524 --> 00:53:10,724
scroller, you go and you just try to
collect coins, and then eventually

1287
00:53:10,724 --> 00:53:13,494
you fall into the lava, and then you
try to beat your score on the next

1288
00:53:13,694 --> 00:53:14,354
I've played it.

1289
00:53:14,354 --> 00:53:14,924
I remember that

1290
00:53:14,924 --> 00:53:15,114
one

1291
00:53:15,294 --> 00:53:17,694
like, I put that up on get hub
and then I saw a whole bunch

1292
00:53:17,694 --> 00:53:20,224
of people start to fork it and
make better games out of it.

1293
00:53:20,234 --> 00:53:23,254
And they put like more
intense backgrounds onto it.

1294
00:53:23,264 --> 00:53:25,904
And they put like the
ability for like the little

1295
00:53:25,974 --> 00:53:27,224
character to shoot guns.

1296
00:53:27,224 --> 00:53:29,514
And they put like little aliens
on the platforms that try to

1297
00:53:29,514 --> 00:53:31,839
attack you so that you can
shoot them off the platforms.

1298
00:53:31,974 --> 00:53:36,444
And I saw, I saw like a whole, uh,
group of people start to build off

1299
00:53:36,444 --> 00:53:38,974
that stupid little platform game
that I made and actually turned

1300
00:53:38,974 --> 00:53:41,674
it into something quite a bit
cooler than what I started with.

1301
00:53:41,674 --> 00:53:43,454
And I'm like, That's so cool to see.

1302
00:53:43,454 --> 00:53:46,684
It's like I put this seed out into
the world and watched it grow.

1303
00:53:46,704 --> 00:53:49,194
Now I'm watching other people
sort of harvest that plant

1304
00:53:49,194 --> 00:53:50,554
and build cool shit with it.

1305
00:53:50,574 --> 00:53:50,944
You know,

1306
00:53:51,754 --> 00:53:53,894
I gotta find you a get
hub for whatever reason.

1307
00:53:53,894 --> 00:53:54,624
You're not coming up.

1308
00:53:54,714 --> 00:53:55,354
I think it's just Mr.

1309
00:53:55,354 --> 00:53:55,754
Eflow.

1310
00:53:55,754 --> 00:53:57,484
It's the same username
pretty much everywhere.

1311
00:53:57,644 --> 00:53:58,994
Uh, I forgot the Mr.

1312
00:53:59,174 --> 00:53:59,384
Yeah.

1313
00:53:59,384 --> 00:54:01,354
I'm like someone else has
had, has your EFLO here.

1314
00:54:01,454 --> 00:54:01,904
There he is.

1315
00:54:01,964 --> 00:54:02,544
Okay, cool.

1316
00:54:03,104 --> 00:54:06,504
Um, yeah, everybody go follow
Matt and see what he's talking

1317
00:54:06,504 --> 00:54:07,123
about because he's awesome.

1318
00:54:07,454 --> 00:54:11,054
I think, I think a lot of these
things like me has never been,

1319
00:54:11,434 --> 00:54:14,254
call myself a coder, but even
though I built that tripod site

1320
00:54:14,264 --> 00:54:16,374
back in the day, I know basic HTML

1321
00:54:16,654 --> 00:54:19,724
and some of the, but like, it
doesn't, it's not complicated

1322
00:54:19,724 --> 00:54:22,674
because like with cursor
or bolt, it's all a prompt.

1323
00:54:22,714 --> 00:54:25,784
Like you can one, one shot, you
know, I've heard the term like

1324
00:54:25,784 --> 00:54:28,584
Rowan Chang talk about like,
Oh, you can one shot this app

1325
00:54:28,594 --> 00:54:32,354
and like you can make some cool
shit with just like one prompt, but

1326
00:54:32,504 --> 00:54:34,704
obviously you could break it down
into little steps like you would

1327
00:54:34,704 --> 00:54:37,284
with Any chat GPT prompting you

1328
00:54:37,584 --> 00:54:37,754
yeah.

1329
00:54:38,024 --> 00:54:40,394
I would say like, typically
you can get like the bones of

1330
00:54:40,404 --> 00:54:42,134
something decent with one prompt.

1331
00:54:42,424 --> 00:54:45,764
Um, most often, more often
than not, you're going to go in

1332
00:54:45,764 --> 00:54:48,444
there and give it more prompts
and, you know, improve it.

1333
00:54:48,444 --> 00:54:51,664
Um, Oh, I wish it had this
feature and add stuff to

1334
00:54:51,664 --> 00:54:53,074
it and things like that.

1335
00:54:53,084 --> 00:54:55,014
But yeah, you're going to get,
you're going to get like a

1336
00:54:55,024 --> 00:54:58,084
pretty good, like rough draft
of whatever your product is

1337
00:54:58,084 --> 00:54:59,494
with a single prompt these days.

1338
00:55:00,044 --> 00:55:02,754
And dude, yeah, I just, I
just found your, uh, AI jump

1339
00:55:02,804 --> 00:55:05,324
game and it has 13 forks.

1340
00:55:05,624 --> 00:55:06,144
Nice.

1341
00:55:07,384 --> 00:55:08,364
That's pretty cool, man.

1342
00:55:08,454 --> 00:55:08,664
Yeah.

1343
00:55:09,034 --> 00:55:11,514
I actually, that's something I want
to do a followup video on where

1344
00:55:11,514 --> 00:55:16,134
I take my existing game, pull it
back into Claude or, uh, sorry,

1345
00:55:16,134 --> 00:55:19,264
not Claude cursor, pull it into
cursor and then actually build

1346
00:55:19,264 --> 00:55:21,974
off of it and improve it and make
it even cooler myself and then

1347
00:55:21,974 --> 00:55:23,674
show off that process on a video.

1348
00:55:24,069 --> 00:55:25,309
I think you should, man.

1349
00:55:25,329 --> 00:55:27,349
That would be freaking cool.

1350
00:55:27,359 --> 00:55:28,839
I think this would be
a cool little callback.

1351
00:55:30,099 --> 00:55:32,539
But what I was saying, it was like
with GitHub, for instance, like just

1352
00:55:32,589 --> 00:55:36,959
understanding, okay, the, uh, this
whole flow of, Hey, you can make

1353
00:55:36,959 --> 00:55:38,309
something with just some prompting.

1354
00:55:38,309 --> 00:55:42,009
You don't need to be a dev, you
know, it probably helps if you

1355
00:55:42,039 --> 00:55:44,969
knew the language and all that,
but watch some YouTube videos.

1356
00:55:44,969 --> 00:55:46,109
Watch, watch your video.

1357
00:55:46,119 --> 00:55:49,449
But it's like, if you start to
just kind of see the process

1358
00:55:49,449 --> 00:55:51,539
and this is how I've learned
and got more comfortable.

1359
00:55:51,539 --> 00:55:51,589
Yeah.

1360
00:55:52,549 --> 00:55:53,849
Oh, it ain't that bad.

1361
00:55:53,899 --> 00:55:55,339
And you're not going
to break anything.

1362
00:55:55,339 --> 00:55:57,059
It's super cheap or try it for free.

1363
00:55:57,699 --> 00:56:00,339
Or you can just copy something
that you made already mad or

1364
00:56:00,339 --> 00:56:02,949
someone else on get hub, create
an account over there, start

1365
00:56:02,949 --> 00:56:05,464
following people and just Fafo.

1366
00:56:05,764 --> 00:56:06,014
yeah.

1367
00:56:06,274 --> 00:56:09,274
Well, I think, I think with GitHub
too, like, I think GitHub has

1368
00:56:09,274 --> 00:56:12,674
like direct integrations into like
cursor and tools like that now where

1369
00:56:12,984 --> 00:56:15,874
you can find a repository where
something's already pretty well

1370
00:56:15,874 --> 00:56:19,444
built for you, pull it into cursor
and just start building off of it.

1371
00:56:19,444 --> 00:56:20,824
Just fork what's already out there.

1372
00:56:21,154 --> 00:56:24,704
it's, I don't want to say it's
so easy, but it's the, the

1373
00:56:24,704 --> 00:56:26,054
time that we're in right now.

1374
00:56:26,054 --> 00:56:29,654
It's like, man, you got an idea,
you want to solve something and

1375
00:56:29,664 --> 00:56:30,854
you know, solve it for yourself.

1376
00:56:30,864 --> 00:56:33,984
But again, thinking of the
opportunities you about to,

1377
00:56:34,054 --> 00:56:36,514
you know, lose your job or
your industry is becoming more

1378
00:56:36,524 --> 00:56:38,504
obsolete or you see opportunities.

1379
00:56:38,504 --> 00:56:40,664
Maybe it's more that you're
seeing like, oh, shoot,

1380
00:56:40,674 --> 00:56:44,404
there's a gap here that I can
automate with this AI mindset.

1381
00:56:44,404 --> 00:56:44,424
Yeah.

1382
00:56:45,119 --> 00:56:47,679
And just start like, start
searching around, see what

1383
00:56:47,679 --> 00:56:48,339
people have already built.

1384
00:56:48,639 --> 00:56:50,699
When it really blows me away,
because I don't think most

1385
00:56:50,699 --> 00:56:52,389
people think this way, right?

1386
00:56:52,439 --> 00:56:55,379
Like I, you know, talking to
a lot of people, like they

1387
00:56:55,379 --> 00:56:58,859
don't think in the way of like,
Oh, AI can build me tools.

1388
00:56:58,859 --> 00:57:00,679
AI can make my life more productive.

1389
00:57:00,689 --> 00:57:03,689
AI can actually help me
create a business so I

1390
00:57:03,689 --> 00:57:04,439
can get out of the job.

1391
00:57:04,439 --> 00:57:07,139
I don't like doing, I don't really
think people think of it like that.

1392
00:57:07,139 --> 00:57:09,729
I think people see AI
and they think, okay,

1393
00:57:09,729 --> 00:57:10,529
they're talking about AI.

1394
00:57:10,569 --> 00:57:13,339
AI is obviously chat GPT,
which is what people use

1395
00:57:13,339 --> 00:57:14,309
to cheat on their homework.

1396
00:57:14,459 --> 00:57:14,729
Right?

1397
00:57:14,729 --> 00:57:17,529
Like that's what people think
of when they think of AI.

1398
00:57:18,544 --> 00:57:19,884
That's what they still think of.

1399
00:57:19,994 --> 00:57:24,084
It's actually a very small
group of people who look at AI

1400
00:57:24,094 --> 00:57:27,514
in this way and go, holy crap,
this can actually change my life

1401
00:57:27,514 --> 00:57:28,674
if I'm using it the right way.

1402
00:57:28,674 --> 00:57:31,724
And it's, you know, clearly changed
my life, clearly changed your life.

1403
00:57:31,964 --> 00:57:36,384
Um, like we both built entire
careers off of what AI is capable

1404
00:57:36,384 --> 00:57:39,354
of now, but the majority of the
world is still thinking of it

1405
00:57:39,354 --> 00:57:43,299
as like a, Uh, a machine that
cheats on homework for you and

1406
00:57:43,309 --> 00:57:46,959
is one day going to have robots
that rise up and kill us all.

1407
00:57:47,209 --> 00:57:47,419
Right?

1408
00:57:47,419 --> 00:57:49,069
Like that's what the majority
of the world thinks of when

1409
00:57:49,069 --> 00:57:51,799
they think of AI, they think
of cheating on homework and

1410
00:57:51,799 --> 00:57:53,329
Terminator like scenarios.

1411
00:57:54,489 --> 00:57:57,159
And like, I think if I'm like,
you know what, is that possible?

1412
00:57:58,224 --> 00:57:58,944
Bring it on.

1413
00:57:58,974 --> 00:57:59,884
I think this is fun.

1414
00:57:59,884 --> 00:58:02,014
You know, it's like
a, it's a crazy time.

1415
00:58:02,054 --> 00:58:04,474
And I was going to
make a note to that.

1416
00:58:05,414 --> 00:58:07,774
The fact that you have built
something the last, what is

1417
00:58:07,774 --> 00:58:08,794
it, two and a half years?

1418
00:58:08,884 --> 00:58:09,484
I think it is.

1419
00:58:09,564 --> 00:58:13,584
Um, and, and, you know, that's
been about roughly how long we've

1420
00:58:13,594 --> 00:58:15,414
been working kind of independently.

1421
00:58:15,444 --> 00:58:17,704
I guess we'll say, you know,
you're on the podcast here.

1422
00:58:17,704 --> 00:58:19,604
We had business for a
lot of years before that.

1423
00:58:20,264 --> 00:58:23,084
Um, the cool thing, something
that we've both done

1424
00:58:23,114 --> 00:58:25,184
independently is build something.

1425
00:58:25,334 --> 00:58:28,204
I wouldn't say from scratch because
it's all leveraging the foundation

1426
00:58:28,204 --> 00:58:29,494
we built for so many years.

1427
00:58:29,954 --> 00:58:32,074
And every single person
listening and watching

1428
00:58:32,084 --> 00:58:33,884
has that same opportunity.

1429
00:58:33,884 --> 00:58:35,624
It's like, where are
you currently at?

1430
00:58:35,634 --> 00:58:37,664
What are the relationships,
knowledge, whatever

1431
00:58:37,664 --> 00:58:39,484
it is, industry ends.

1432
00:58:40,054 --> 00:58:41,464
And like, build from there.

1433
00:58:41,524 --> 00:58:43,154
Like, don't, don't feel
like you got to start

1434
00:58:43,154 --> 00:58:44,414
something from total scratch.

1435
00:58:44,804 --> 00:58:48,354
Like you jumping into AI, doing
videos and future tools might

1436
00:58:48,354 --> 00:58:52,264
seem like it's like, whoa, Matt
just went totally, like, no, I

1437
00:58:52,264 --> 00:58:53,954
don't, I know that's not true.

1438
00:58:53,984 --> 00:58:54,224
Sure.

1439
00:58:54,224 --> 00:58:54,914
Was it fresh?

1440
00:58:55,024 --> 00:58:55,534
Yes.

1441
00:58:55,924 --> 00:58:58,344
In a lot of ways, but yeah.

1442
00:58:58,844 --> 00:58:59,483
So I just.

1443
00:58:59,784 --> 00:59:02,574
I guess caution to like, don't
just start something from scratch

1444
00:59:02,584 --> 00:59:05,779
where you're like burning the ships
or burning the boats necessarily.

1445
00:59:06,079 --> 00:59:08,859
Yeah, no, I, I always suggest
like, if you're going to start

1446
00:59:08,859 --> 00:59:11,079
building stuff with AI, build
it as like a side hustle.

1447
00:59:11,079 --> 00:59:13,439
First, if you've got a job
that's paying your income, like.

1448
00:59:13,619 --> 00:59:14,599
Don't give that up yet.

1449
00:59:14,609 --> 00:59:16,769
Like start building something,
see if it can make income.

1450
00:59:16,769 --> 00:59:19,369
And if it surpasses your
current job income, then cool.

1451
00:59:19,629 --> 00:59:21,549
Now start looking at like
what your next move is.

1452
00:59:21,579 --> 00:59:25,919
But it's so easy to just do
as a side hustle right now

1453
00:59:25,919 --> 00:59:30,669
is like a side bonus income
on top of your regular job.

1454
00:59:30,999 --> 00:59:33,519
But yeah, I mean, going back
to like your, your last point

1455
00:59:33,529 --> 00:59:36,349
too, is like, I don't know how
often I hear people go, like I

1456
00:59:36,359 --> 00:59:38,919
sprouted out of nowhere or like
I was an overnight success or

1457
00:59:39,114 --> 00:59:40,614
I've seen a lot of these comments.

1458
00:59:40,614 --> 00:59:41,694
I'm like, I just chuckle.

1459
00:59:41,744 --> 00:59:41,994
Yeah.

1460
00:59:42,004 --> 00:59:46,534
And I'm like, I put my first
YouTube video up in 2009.

1461
00:59:46,554 --> 00:59:50,284
I've been actually doing content
marketing, you know, either by

1462
00:59:50,324 --> 00:59:53,924
myself or with a partner like
Joe or Bradley or Josh Bartlett,

1463
00:59:53,924 --> 00:59:56,004
or like I've had partners
over the year, but it's always

1464
00:59:56,004 --> 00:59:57,654
been in this like content.

1465
00:59:58,074 --> 01:00:00,284
Base where I've been trying
to put out content and build

1466
01:00:00,284 --> 01:00:01,254
a business around content.

1467
01:00:01,254 --> 01:00:03,444
I mean that's been the game
I've been playing for almost

1468
01:00:03,444 --> 01:00:05,264
16 years now, you know,

1469
01:00:05,969 --> 01:00:06,669
absolutely.

1470
01:00:06,709 --> 01:00:08,379
I mean, that's how
you and I started.

1471
01:00:08,399 --> 01:00:11,459
I mean, you were doing some of that
prior to and we worked together

1472
01:00:11,459 --> 01:00:12,729
at your parents shutter company,

1473
01:00:12,729 --> 01:00:15,669
you know, and it was all content,
but I was going to say it's like,

1474
01:00:16,089 --> 01:00:18,429
if you look hard enough, we might've
already taken these offline,

1475
01:00:18,789 --> 01:00:20,164
but the good old samurai videos,

1476
01:00:21,029 --> 01:00:23,329
like we did some YouTube stuff

1477
01:00:23,414 --> 01:00:25,444
that was going back
to like oh seven.

1478
01:00:25,474 --> 01:00:26,109
I think

1479
01:00:26,409 --> 01:00:28,899
Yeah, it might've been, I think it
might've been a different channel

1480
01:00:28,944 --> 01:00:32,194
Yeah, it was we had a we had like it
It wasn't our personal channels yet

1481
01:00:33,054 --> 01:00:35,614
so I don't know if that'll see
the light of day ever again, but

1482
01:00:35,914 --> 01:00:36,964
I don't know if I wanted to.

1483
01:00:37,044 --> 01:00:39,624
Me with, me with my like cut
off sleeves and we're sitting

1484
01:00:39,634 --> 01:00:44,504
around drinking Coronas in front
of a 1983 or 89 Suzuki Samurai.

1485
01:00:46,054 --> 01:00:46,224
And

1486
01:00:46,284 --> 01:00:48,524
On like a Friday night
where we're just, you

1487
01:00:48,824 --> 01:00:51,894
calling people aliens randomly
because we've, we've got a buzz.

1488
01:00:53,784 --> 01:00:54,584
Corona buzz

1489
01:00:54,864 --> 01:00:55,274
Yeah.

1490
01:00:56,224 --> 01:00:57,064
Skunk beer.

1491
01:00:57,114 --> 01:01:01,074
Yeah those but yeah, there's
that was early days man.

1492
01:01:01,204 --> 01:01:02,114
Yeah, that was

1493
01:01:02,119 --> 01:01:03,959
this for a long time.

1494
01:01:03,959 --> 01:01:07,379
And I think a lot of people, um, I
know at least, you know, speaking

1495
01:01:07,379 --> 01:01:10,599
for myself, I know like a lot of
people just saw me sort of come

1496
01:01:10,599 --> 01:01:13,559
up over the last two and a half
years because of the AI stuff.

1497
01:01:13,559 --> 01:01:17,179
But it's like, we've been playing
this game for a long time.

1498
01:01:17,179 --> 01:01:19,049
And, you know, going back to
what you're saying is like,

1499
01:01:19,889 --> 01:01:22,429
I think everybody has to look
at it like a Venn diagram.

1500
01:01:22,429 --> 01:01:22,649
Right.

1501
01:01:23,449 --> 01:01:26,499
So for me, I've studied
digital marketing for,

1502
01:01:27,149 --> 01:01:29,169
Almost 20 years now, right?

1503
01:01:29,179 --> 01:01:31,589
Like it's, I feel so old saying
that, but it's true, right?

1504
01:01:31,589 --> 01:01:32,809
We were doing it to
the artisan days.

1505
01:01:32,809 --> 01:01:33,129
Right.

1506
01:01:33,429 --> 01:01:36,439
Um, so like I've been studying
digital marketing, things like

1507
01:01:36,439 --> 01:01:40,199
copywriting and, um, you know,
funnel building and list building

1508
01:01:40,199 --> 01:01:43,489
and email marketing and you name
it, all of the stuff under that

1509
01:01:43,519 --> 01:01:48,109
umbrella of digital marketing, we've
been studying for like 20 years now.

1510
01:01:48,482 --> 01:01:52,509
when it comes to video production,
probably didn't get as into

1511
01:01:52,509 --> 01:01:54,049
it until about, I don't know.

1512
01:01:54,129 --> 01:01:56,769
I think I really got into video
production around 2020, right?

1513
01:01:56,769 --> 01:02:00,659
It was like around COVID you and
I went and got that studio in, in,

1514
01:02:00,719 --> 01:02:04,799
uh, El Cajon and I, and when we
got that studio, I remember you

1515
01:02:04,799 --> 01:02:08,259
were on vacation or something and
like, I went and ordered a shit ton

1516
01:02:08,259 --> 01:02:10,709
of camera equipment and lighting
equipment and sound equipment.

1517
01:02:10,709 --> 01:02:14,399
And when you came back, I had built
like a recording studio for us.

1518
01:02:14,709 --> 01:02:15,369
was pretty cool.

1519
01:02:15,369 --> 01:02:15,599
Yeah.

1520
01:02:15,899 --> 01:02:19,059
And so it was around 2020 that I
really got into video production.

1521
01:02:19,059 --> 01:02:22,729
And then in 2021, we started
working with Randy, who's like

1522
01:02:22,779 --> 01:02:24,539
a video producer by trade.

1523
01:02:24,539 --> 01:02:27,279
He actually films like
Mariners games and Seahawks

1524
01:02:27,279 --> 01:02:28,789
and, and stuff like that.

1525
01:02:28,899 --> 01:02:29,889
Everything Seattle.

1526
01:02:30,189 --> 01:02:31,029
everything's Seattle.

1527
01:02:31,029 --> 01:02:32,639
And then we started
working with him.

1528
01:02:32,649 --> 01:02:35,409
He taught us how to be much
better video producers, how

1529
01:02:35,409 --> 01:02:38,809
to get higher quality content,
how to cut out the fluff of our

1530
01:02:38,809 --> 01:02:40,409
videos, all of that kind of stuff.

1531
01:02:40,709 --> 01:02:43,739
run of show where you have
everything kind of organized and,

1532
01:02:43,919 --> 01:02:46,829
He, he taught us how to use, like,
I didn't really get into editing

1533
01:02:46,829 --> 01:02:49,719
with DaVinci resolve until we
started working with Randy and.

1534
01:02:50,084 --> 01:02:51,124
And all that kind of stuff.

1535
01:02:51,244 --> 01:02:51,464
Right.

1536
01:02:51,464 --> 01:02:53,434
So if you look at my Venn
diagram, I already had

1537
01:02:53,454 --> 01:02:56,284
two circles of it, digital
marketing and video production.

1538
01:02:56,544 --> 01:03:00,124
I just added AI as like a third
circle to that Venn diagram.

1539
01:03:00,314 --> 01:03:02,804
And then I found that sweet
spot in the middle of AI

1540
01:03:02,944 --> 01:03:04,834
marketing and video production.

1541
01:03:04,984 --> 01:03:05,234
Right.

1542
01:03:05,289 --> 01:03:09,144
And I just put all three of those
together and these other two, I'd

1543
01:03:09,144 --> 01:03:12,294
spent 20 years on one of them,
five or six years on the other,

1544
01:03:12,514 --> 01:03:14,304
and now adding AI into the mix.

1545
01:03:14,314 --> 01:03:16,114
It was like, all
right, we found that.

1546
01:03:16,349 --> 01:03:21,929
Perfect blend of, uh, sort of skill
sets that all work as something

1547
01:03:21,929 --> 01:03:23,169
that, that works together.

1548
01:03:23,839 --> 01:03:24,549
absolutely.

1549
01:03:24,609 --> 01:03:28,259
And that's where, well, and to
give you credit and I mean both of

1550
01:03:28,259 --> 01:03:30,879
us, but like talk about you really
fast here because have something

1551
01:03:30,879 --> 01:03:32,529
I want to pull up also on screen.

1552
01:03:32,779 --> 01:03:35,279
you had the WordPress Classroom,
so, like, you're recording

1553
01:03:35,279 --> 01:03:37,979
tutorial videos for ages.

1554
01:03:37,989 --> 01:03:40,789
I wouldn't call it really video pro
I mean, it was using online video.

1555
01:03:40,829 --> 01:03:44,899
But, like, you, I think, have
always been, like, the best

1556
01:03:44,929 --> 01:03:48,444
trainer, someone that can walk
through step by step, like, Big

1557
01:03:48,454 --> 01:03:51,394
picture, but also like, here's how
to actually get something done.

1558
01:03:51,474 --> 01:03:54,624
And obviously it comes out
in YouTube, your videos now.

1559
01:03:55,034 --> 01:03:57,834
So you've been practicing that
muscle for nearly 20 years

1560
01:03:58,134 --> 01:03:58,349
Yeah.

1561
01:03:58,389 --> 01:03:58,649
Yeah.

1562
01:03:58,649 --> 01:04:03,459
I mean, it is, I have been trying
to make videos since oh nine.

1563
01:04:03,459 --> 01:04:05,839
I mean like the YouTube channel
has been around since oh nine.

1564
01:04:05,849 --> 01:04:08,189
I actually left my very first
YouTube video up just because I

1565
01:04:08,189 --> 01:04:10,749
knew people would go in, like,
look at what the first one

1566
01:04:10,759 --> 01:04:11,749
was and I think it was like.

1567
01:04:12,209 --> 01:04:14,729
A video about how to hide affiliate
links or something like that.

1568
01:04:15,279 --> 01:04:15,309
Okay.

1569
01:04:16,174 --> 01:04:18,174
I'm sure I've seen, you know,
I got to look back at it now

1570
01:04:18,174 --> 01:04:19,074
and see what's all about.

1571
01:04:19,114 --> 01:04:21,624
yeah, I mean, all of the recent
comments are like, Oh, I just came

1572
01:04:21,624 --> 01:04:24,554
here to see what Matt's first video
was, you know, stuff like that now,

1573
01:04:24,934 --> 01:04:28,244
but like, I've been putting videos
online since 2009, the WordPress

1574
01:04:28,264 --> 01:04:31,944
classroom, like looking back to
that, that launched in 2009 as well.

1575
01:04:32,604 --> 01:04:35,224
And I remember I, I made the videos.

1576
01:04:35,524 --> 01:04:40,404
Um, I think I was using Camtasia
back then to record the videos.

1577
01:04:40,704 --> 01:04:42,614
you were, cause you
were on PC or no,

1578
01:04:42,914 --> 01:04:45,284
Yeah, I would, it would
have been a PC back in 09.

1579
01:04:45,324 --> 01:04:45,634
Yeah.

1580
01:04:45,634 --> 01:04:45,704
Yeah.

1581
01:04:46,044 --> 01:04:51,294
Um, so I was using Camtasia to
record and I was using Sony Vegas to

1582
01:04:51,454 --> 01:04:52,214
Yeah, I remember that,

1583
01:04:52,514 --> 01:04:55,504
Uh, that was, that was my editor
of choice, but then I could

1584
01:04:55,504 --> 01:04:58,504
not for the life of me, figure
out how to put them online.

1585
01:04:58,684 --> 01:04:58,884
Right.

1586
01:04:58,884 --> 01:05:01,634
I knew I can upload them to YouTube,
but if I put them on YouTube,

1587
01:05:01,644 --> 01:05:03,704
then people would be able to find
them and then they wouldn't pay

1588
01:05:03,704 --> 01:05:05,634
for my course about WordPress.

1589
01:05:05,634 --> 01:05:06,664
So I didn't want to
put them on YouTube.

1590
01:05:07,479 --> 01:05:10,929
Um, and then like, I don't
think Vimeo existed yet.

1591
01:05:11,279 --> 01:05:13,749
Um, there wasn't
really much out there.

1592
01:05:13,969 --> 01:05:16,429
And then that's when we came
across our buddy, Josh Bartlett.

1593
01:05:16,459 --> 01:05:19,139
Josh Bartlett was like, you
know, you can use Amazon

1594
01:05:19,149 --> 01:05:20,549
S3 to publish videos.

1595
01:05:20,549 --> 01:05:23,469
He showed me how to use that to
publish videos on my website.

1596
01:05:23,849 --> 01:05:25,869
And then after that, he went
and built the program called

1597
01:05:25,869 --> 01:05:28,059
easy video suite, which turned
into like a multi million

1598
01:05:28,059 --> 01:05:29,269
dollar company for him.

1599
01:05:29,609 --> 01:05:34,269
But back at the time like I had no
idea like how to go from I have this

1600
01:05:34,289 --> 01:05:37,799
video made How do I get it on the
internet so people can see but not

1601
01:05:37,799 --> 01:05:39,539
publicly available like on youtube?

1602
01:05:39,679 --> 01:05:41,989
And I remember that
was like a month's long

1603
01:05:41,989 --> 01:05:43,339
struggle to figure that out

1604
01:05:44,694 --> 01:05:45,864
Man, we are dinosaurs.

1605
01:05:47,854 --> 01:05:50,374
But it's so true, I
remember exactly those days.

1606
01:05:50,374 --> 01:05:52,694
It's funny, I remember like,
nope, those were the PC days.

1607
01:05:53,114 --> 01:05:54,234
Remember that, that happened.

1608
01:05:54,624 --> 01:05:56,484
Cause it's, it's accurate.

1609
01:05:56,484 --> 01:05:57,814
And the flip cams, can't forget the

1610
01:05:57,999 --> 01:05:59,129
we had flip cams or,

1611
01:05:59,304 --> 01:05:59,684
Kodak

1612
01:05:59,737 --> 01:06:01,459
or ZI8,

1613
01:06:01,554 --> 01:06:03,984
ZI8 we call it.

1614
01:06:03,984 --> 01:06:05,864
Yeah, we, we go back y'all.

1615
01:06:05,914 --> 01:06:07,464
Green screens in the living room.

1616
01:06:07,514 --> 01:06:07,924
Yeah, we've

1617
01:06:08,224 --> 01:06:11,639
Even before that I was using
a Sony digital elf camera,

1618
01:06:11,639 --> 01:06:14,839
like one of the little small,
like rectangle cameras that.

1619
01:06:15,174 --> 01:06:16,734
Like I love that little camera.

1620
01:06:16,734 --> 01:06:19,654
Cause it was like, we could fit in
your pocket, but also shot videos.

1621
01:06:19,914 --> 01:06:23,214
Um, I use that before I
got my, my flip cam and

1622
01:06:23,214 --> 01:06:24,194
then eventually got my Zed.

1623
01:06:24,224 --> 01:06:24,664
I ate.

1624
01:06:25,299 --> 01:06:28,629
I had all the HD capabilities
that the Zed did.

1625
01:06:29,049 --> 01:06:29,969
And then, yeah.

1626
01:06:30,019 --> 01:06:30,729
Oh, those were the

1627
01:06:31,029 --> 01:06:31,719
Yeah.

1628
01:06:32,169 --> 01:06:33,389
No, these were the days, dammit.

1629
01:06:33,649 --> 01:06:36,989
Alright, so, uh, what I want
to end on is another thing I'm

1630
01:06:36,989 --> 01:06:37,849
going to pull on the screen.

1631
01:06:37,869 --> 01:06:38,934
Matt, so be prepared.

1632
01:06:39,344 --> 01:06:41,924
Uh, you'll be familiar because
you just posted this like

1633
01:06:42,084 --> 01:06:45,424
last night or something and
I thought it was very timely.

1634
01:06:45,634 --> 01:06:50,272
So here it is speaking of youtube
basically matt and i'll point you

1635
01:06:50,272 --> 01:06:53,102
guys to this because I think it
was a freaking awesome case study

1636
01:06:53,132 --> 01:06:55,702
You know, you're like literally
breaking down what's working for

1637
01:06:55,702 --> 01:07:00,472
you the most right now in on your
youtube channel And you know, I

1638
01:07:00,472 --> 01:07:03,502
know from our private conversations
when we're having coffee without

1639
01:07:03,502 --> 01:07:07,192
the recording happening Uh,
other than iPhone spying on us.

1640
01:07:07,952 --> 01:07:11,042
That, uh, you know, you tell me
all these little experiments you're

1641
01:07:11,042 --> 01:07:13,432
doing, and I think that's where
it's like a nice outlet for you.

1642
01:07:13,442 --> 01:07:15,302
It's great for me, because
I'm learning as well.

1643
01:07:15,622 --> 01:07:16,252
So, thank you.

1644
01:07:16,602 --> 01:07:19,002
But, like, you put it on
blast on Twitter, and you,

1645
01:07:19,002 --> 01:07:20,182
like, broke it all down.

1646
01:07:20,232 --> 01:07:22,662
You know, everything from
long form videos, which are

1647
01:07:22,662 --> 01:07:23,991
like, what, your news videos.

1648
01:07:24,092 --> 01:07:25,942
They're like 20 ish minutes,
somewhere around there.

1649
01:07:26,432 --> 01:07:29,022
And then you have, um,
you're doing shorts.

1650
01:07:29,042 --> 01:07:32,442
So YouTube shorts, TikTok,
you're on Instagram, basically

1651
01:07:32,442 --> 01:07:33,362
anywhere a short can be.

1652
01:07:33,942 --> 01:07:36,952
And then now live streams, you know,
and you're doing those basically

1653
01:07:36,952 --> 01:07:39,862
all, I mean, every day there's
something coming out, it seems like,

1654
01:07:39,882 --> 01:07:40,172
Yeah.

1655
01:07:40,222 --> 01:07:42,932
I know I have a piece of content
coming out seven days a week, so.

1656
01:07:43,372 --> 01:07:43,822
My, my

1657
01:07:43,892 --> 01:07:43,982
you?

1658
01:07:44,272 --> 01:07:46,982
strategy is like every
Monday I do a live stream.

1659
01:07:47,122 --> 01:07:50,202
Every Wednesday I put a
random video on YouTube.

1660
01:07:50,202 --> 01:07:51,352
It might be a tutorial.

1661
01:07:51,362 --> 01:07:53,912
It might be, uh, some
big news announcement.

1662
01:07:53,922 --> 01:07:57,242
It might be like top 15 tools
to accomplish X or whatever.

1663
01:07:57,532 --> 01:07:57,742
Right.

1664
01:07:57,742 --> 01:08:00,552
And then every Friday I do a news
breakdown of here's all the news

1665
01:08:00,552 --> 01:08:01,622
that happened throughout the week.

1666
01:08:02,012 --> 01:08:05,512
And then seven days a week, every
single day, I drip out a new short,

1667
01:08:05,712 --> 01:08:10,342
which some of my shorts are actually
purposefully designed to be shorts.

1668
01:08:10,342 --> 01:08:12,422
Like I script them, I record
them and I make a short.

1669
01:08:12,897 --> 01:08:16,557
Most of my shorts now are actually
clips from either my long form

1670
01:08:16,557 --> 01:08:18,097
videos or my live streams though.

1671
01:08:18,537 --> 01:08:19,207
And so

1672
01:08:19,287 --> 01:08:22,427
But, but this is pretty intri this
is pretty intriguing though, like,

1673
01:08:22,427 --> 01:08:25,607
you think shorts are a waste of
time, because what this post that,

1674
01:08:25,647 --> 01:08:28,797
uh, if you're watching, that is,
you're basically, you're breaking

1675
01:08:28,797 --> 01:08:33,107
down your views to earnings, in
a nutshell, based off of these

1676
01:08:33,107 --> 01:08:36,117
different formats, the long form,
short, and then live streams.

1677
01:08:36,712 --> 01:08:38,392
And it's fascinating.

1678
01:08:38,392 --> 01:08:40,702
We're not going to break down
all the stuff, but I mean,

1679
01:08:40,712 --> 01:08:41,862
you got screenshots here.

1680
01:08:41,862 --> 01:08:43,922
I'm assuming you did
not Photoshop these or

1681
01:08:43,937 --> 01:08:45,147
I did not Photoshop them.

1682
01:08:45,492 --> 01:08:49,772
it's Gemini them now, I think is the
new term, but yeah, I mean like, but

1683
01:08:49,772 --> 01:08:53,242
you can see the breakdown of what,
this was a short 3 million views.

1684
01:08:53,342 --> 01:08:54,062
You got what?

1685
01:08:54,082 --> 01:08:58,312
12, 000 subscribers made,
uh, about a little over 400.

1686
01:08:58,872 --> 01:09:00,992
And then you go over here
to your, I'm assuming

1687
01:09:00,992 --> 01:09:02,022
there's a long, long form.

1688
01:09:02,702 --> 01:09:04,072
Long form 1.

1689
01:09:04,073 --> 01:09:04,622
2 million.

1690
01:09:05,042 --> 01:09:09,552
Views, 19, 000
subscribers, 13, 500 bucks.

1691
01:09:09,952 --> 01:09:12,612
I'm assuming that was on,
that's almost a year long.

1692
01:09:13,097 --> 01:09:14,117
Yeah, that was, yeah, it

1693
01:09:14,117 --> 01:09:15,687
was 10 or 11 months ago.

1694
01:09:15,727 --> 01:09:16,067
Yeah.

1695
01:09:16,112 --> 01:09:16,502
yeah.

1696
01:09:16,562 --> 01:09:18,132
And this guy, what?

1697
01:09:18,182 --> 01:09:18,862
A couple months.

1698
01:09:18,952 --> 01:09:20,562
So a little over two
months for the short.

1699
01:09:20,952 --> 01:09:21,322
Okay.

1700
01:09:21,712 --> 01:09:21,992
Yep.

1701
01:09:22,102 --> 01:09:23,652
And then about a year for the long.

1702
01:09:23,672 --> 01:09:24,412
I mean, it makes sense.

1703
01:09:24,412 --> 01:09:26,842
These things are evergreen and
it's obviously still climbing.

1704
01:09:26,897 --> 01:09:27,097
Yeah.

1705
01:09:27,142 --> 01:09:30,247
The point that I was trying to make
on that though, was like a short

1706
01:09:30,287 --> 01:09:33,877
that gets 3 million views makes 400.

1707
01:09:34,477 --> 01:09:37,377
A long form that gets
less than half of that.

1708
01:09:37,377 --> 01:09:37,837
1.

1709
01:09:37,877 --> 01:09:41,147
2 million views made over 13, 000.

1710
01:09:41,197 --> 01:09:46,257
Like what percentage of like
higher is that it was just kind

1711
01:09:46,257 --> 01:09:49,407
of showing that like shorts
can't really do it for the money.

1712
01:09:50,237 --> 01:09:50,687
Yeah.

1713
01:09:50,707 --> 01:09:53,637
And I know, and obviously this is
what ad revenue through Google,

1714
01:09:53,937 --> 01:09:54,997
That's ad revenue through Google.

1715
01:09:55,087 --> 01:09:55,337
Yeah.

1716
01:09:55,387 --> 01:09:58,877
So like, of course you can have
sponsorships for shorts to bump

1717
01:09:58,877 --> 01:10:00,737
that up, but yeah, point taken.

1718
01:10:01,247 --> 01:10:02,077
Um, it's interesting.

1719
01:10:02,087 --> 01:10:04,427
And then the live stream, like
talk about that because I thought

1720
01:10:04,427 --> 01:10:07,957
this whole strategy of like, you
know, you can gather attention

1721
01:10:08,367 --> 01:10:12,587
through these other ways, but
then the live stream itself.

1722
01:10:13,167 --> 01:10:15,017
You know, and I know
it's a newer thing.

1723
01:10:15,037 --> 01:10:17,727
Well, actually this, this live
stream you show, I'm still

1724
01:10:17,747 --> 01:10:18,577
getting a screenshot here.

1725
01:10:18,647 --> 01:10:19,007
Everyone a

1726
01:10:19,167 --> 01:10:19,307
Yeah.

1727
01:10:19,307 --> 01:10:20,797
That one's actually over a year old.

1728
01:10:20,867 --> 01:10:21,477
little over a

1729
01:10:21,497 --> 01:10:21,777
I just

1730
01:10:21,777 --> 01:10:23,117
picked the one that
had the most views.

1731
01:10:24,117 --> 01:10:27,157
but still it's a good, it's,
it's worthy, you know, but like

1732
01:10:27,157 --> 01:10:29,957
not nearly as many subscribers
nowhere near, but the views are

1733
01:10:29,957 --> 01:10:33,817
lower, higher revenue than the
shorts, of course, 1900 bucks.

1734
01:10:33,947 --> 01:10:36,447
But what you made a point is
like, this is where you bond

1735
01:10:36,457 --> 01:10:37,587
with your community, right?

1736
01:10:37,617 --> 01:10:40,207
Like this is where you really
the glue of everything.

1737
01:10:40,327 --> 01:10:40,917
the end of the day.

1738
01:10:40,917 --> 01:10:44,267
So like YouTube really has like
three main types of content.

1739
01:10:44,537 --> 01:10:47,697
You've got your long form
videos, which are just like

1740
01:10:47,707 --> 01:10:50,087
pre recorded normal videos
you publish on YouTube.

1741
01:10:50,277 --> 01:10:52,787
You have shorts, which
historically have been one

1742
01:10:52,787 --> 01:10:54,057
minute vertical videos.

1743
01:10:54,087 --> 01:10:55,927
Now you can go up to three
minutes, but historically

1744
01:10:55,927 --> 01:10:56,737
they've been one minute.

1745
01:10:57,007 --> 01:10:58,417
I still publish one minute.

1746
01:10:58,437 --> 01:11:00,737
Cause I like that constraint
of figuring out how to get

1747
01:11:00,737 --> 01:11:01,967
it into a minute or less.

1748
01:11:02,377 --> 01:11:03,667
Um, and then you have live streams.

1749
01:11:03,927 --> 01:11:07,417
You can argue they now have
a fourth with, um, podcasts.

1750
01:11:07,477 --> 01:11:07,787
Right.

1751
01:11:07,787 --> 01:11:08,927
But, uh,

1752
01:11:09,227 --> 01:11:10,517
How about community posts?

1753
01:11:10,517 --> 01:11:11,527
Would you put that in there?

1754
01:11:11,937 --> 01:11:13,767
community posts don't really
do much for your channel.

1755
01:11:13,787 --> 01:11:15,467
Like you can't make revenue
off community posts.

1756
01:11:15,467 --> 01:11:18,247
There's like zero, like they
don't put ads on community posts.

1757
01:11:18,247 --> 01:11:18,617
Right.

1758
01:11:18,857 --> 01:11:22,477
Um, and community posts only
get shown to your subscribers.

1759
01:11:22,477 --> 01:11:23,907
So you're not going
to grow subscribers.

1760
01:11:23,907 --> 01:11:26,342
It's just like a, Quick
way to communicate with

1761
01:11:26,342 --> 01:11:27,152
your audience, right?

1762
01:11:27,172 --> 01:11:29,382
I'll use community posts from
time to time, but it's usually

1763
01:11:29,382 --> 01:11:31,832
like, Hey guys, I know I
post news videos on Fridays.

1764
01:11:31,832 --> 01:11:33,292
It's coming out tomorrow instead.

1765
01:11:33,302 --> 01:11:34,932
Cause I'm traveling
today or whatever, right?

1766
01:11:35,032 --> 01:11:37,222
It's just like a way to
make quick announcements

1767
01:11:37,222 --> 01:11:38,242
to the audience on there.

1768
01:11:38,722 --> 01:11:44,582
Um, so I, I do use those sometime,
but not very often, but like the

1769
01:11:44,592 --> 01:11:49,532
short form is really actually pretty
good at growing new subscribers for

1770
01:11:49,532 --> 01:11:51,215
your channel and getting discovery.

1771
01:11:51,807 --> 01:11:55,427
The problem is a lot of people who
only watch short forms are never

1772
01:11:55,427 --> 01:11:56,457
going to watch your long form.

1773
01:11:56,457 --> 01:11:59,227
So you'll grow subscribers, but
you're not really going to convert

1774
01:11:59,227 --> 01:12:00,987
a lot of them to long form viewers.

1775
01:12:01,087 --> 01:12:03,277
But if you keep posting short
forms, a lot of those people will

1776
01:12:03,277 --> 01:12:04,687
keep watching your short forms.

1777
01:12:05,057 --> 01:12:05,297
Right.

1778
01:12:05,297 --> 01:12:08,037
So you still have that
engagement with those people.

1779
01:12:08,287 --> 01:12:10,112
Uh, they're just going to
stick with short forms.

1780
01:12:10,462 --> 01:12:13,932
Um, the live streams, they
don't grow subscribers at all.

1781
01:12:14,042 --> 01:12:14,302
Right?

1782
01:12:14,342 --> 01:12:16,682
Like if people don't know who you
are, they're not already subscribed.

1783
01:12:16,682 --> 01:12:18,692
They're probably not going to
be alerted of your live stream.

1784
01:12:18,692 --> 01:12:19,982
And they're probably
not going to show up.

1785
01:12:20,402 --> 01:12:24,722
Um, but it's like the best
way to build that engagement.

1786
01:12:24,722 --> 01:12:27,362
It's the best way to build
a bond with your audience.

1787
01:12:27,482 --> 01:12:29,782
Like I mentioned earlier in this
call, like I love getting on

1788
01:12:29,782 --> 01:12:33,192
and just for the most part, I
do like three hour AMAs, right?

1789
01:12:33,212 --> 01:12:35,807
I might have a couple of little
bullets of like, If nobody's

1790
01:12:35,807 --> 01:12:38,247
asking any questions, here's
some areas I'll take the

1791
01:12:38,247 --> 01:12:41,057
conversation, but I almost never
even need to look at my notes.

1792
01:12:41,067 --> 01:12:43,767
Cause it's like from moment one,
people are asking me questions

1793
01:12:43,767 --> 01:12:44,837
and it's just off to the races.

1794
01:12:44,837 --> 01:12:46,247
I'm just interacting.

1795
01:12:46,247 --> 01:12:47,577
I'm just going, all right,
somebody asked this.

1796
01:12:47,577 --> 01:12:48,787
Let me show you a
tool that can do that.

1797
01:12:48,817 --> 01:12:49,767
Oh, somebody asked this.

1798
01:12:49,957 --> 01:12:51,927
Let me actually break down
my workflow of how I do that.

1799
01:12:51,957 --> 01:12:52,707
Oh, somebody asked this.

1800
01:12:52,867 --> 01:12:54,767
All right, here's,
here's how I do that.

1801
01:12:55,037 --> 01:12:55,717
And it's just like.

1802
01:12:56,022 --> 01:12:58,832
It turns into this three hour,
like AMA where I'm just breaking

1803
01:12:58,832 --> 01:13:02,382
down my workflows, sharing what
I'm doing, answering questions.

1804
01:13:02,542 --> 01:13:05,012
Um, it's just, yeah, it's
just like a three hour AMA.

1805
01:13:05,022 --> 01:13:08,452
And that really, really builds like
a good bond with people because

1806
01:13:08,452 --> 01:13:10,552
they're like, Oh, you know, he's
actually interacting with me.

1807
01:13:10,552 --> 01:13:13,332
Like I can actually feel like
there's two way communication.

1808
01:13:13,332 --> 01:13:16,222
I ask him something, he responds,
he actually shows me stuff.

1809
01:13:16,822 --> 01:13:19,592
And that also turns into
what's called super chats where

1810
01:13:19,592 --> 01:13:21,832
people can essentially tip you
if they like what you said.

1811
01:13:22,242 --> 01:13:25,272
Um, or they're paying
like 20 or whatever.

1812
01:13:25,272 --> 01:13:27,912
And if they pay that money,
it makes their comment more

1813
01:13:27,912 --> 01:13:30,692
prominent in the chat so that
it's more likely it'll get read.

1814
01:13:31,182 --> 01:13:34,652
Um, and so what ends up happening
is you'll do these live streams.

1815
01:13:34,662 --> 01:13:35,602
You're bonding with people.

1816
01:13:35,622 --> 01:13:36,542
People love it.

1817
01:13:36,672 --> 01:13:39,882
They start like tipping you, they
start super chatting you next

1818
01:13:39,882 --> 01:13:43,682
thing, you know, like people are
super chatting you to like, um,

1819
01:13:44,292 --> 01:13:48,422
to, to basically get you to respond
specifically to their question.

1820
01:13:49,622 --> 01:13:54,042
So the live streams can add up
to pretty decent revenue without

1821
01:13:54,072 --> 01:13:57,732
actually having like sponsors
and all sorts of other stuff

1822
01:13:57,812 --> 01:13:59,212
so, so people are
interacting with you.

1823
01:13:59,212 --> 01:14:01,122
And if they're like really
appreciating what you're talking

1824
01:14:01,122 --> 01:14:03,812
about, they'll basically be like
tipping you and throwing money

1825
01:14:03,822 --> 01:14:05,782
at you like as a thank you.

1826
01:14:06,162 --> 01:14:09,142
Um, on this live stream that
you're showing, I think later

1827
01:14:09,142 --> 01:14:11,602
on in the live stream, somebody
actually gave me just 200 and

1828
01:14:11,612 --> 01:14:12,582
like, Hey, love what you do.

1829
01:14:12,592 --> 01:14:13,302
Here's 200 bucks.

1830
01:14:13,302 --> 01:14:14,292
And I'm like, Oh damn.

1831
01:14:15,017 --> 01:14:16,017
Yeah, that's rad.

1832
01:14:16,057 --> 01:14:18,717
I mean that's it's a side
benefit I don't think I ever

1833
01:14:18,717 --> 01:14:19,837
think about most people probably

1834
01:14:20,137 --> 01:14:22,637
No, no, I'm definitely not
doing the live streams for that.

1835
01:14:22,637 --> 01:14:24,137
It's just kind of
like, Oh, that's cool.

1836
01:14:24,137 --> 01:14:25,887
Like when I started doing
live streams, that was

1837
01:14:25,887 --> 01:14:26,907
not even on my radar.

1838
01:14:26,907 --> 01:14:28,937
I didn't even, I literally
didn't think I would make

1839
01:14:28,937 --> 01:14:30,677
a cent off of live streams.

1840
01:14:30,677 --> 01:14:32,017
I was just like, I'm going
to do them because I want

1841
01:14:32,017 --> 01:14:32,947
to interact with people.

1842
01:14:33,257 --> 01:14:35,907
But then those like super chats
and stuff start coming in and then,

1843
01:14:36,217 --> 01:14:37,597
you know, one or two people do it.

1844
01:14:37,647 --> 01:14:40,267
Other people see that, Oh, he's
actually responding quicker

1845
01:14:40,347 --> 01:14:43,027
to the stuff that has like
a super chat attached to it.

1846
01:14:43,357 --> 01:14:45,167
I'm going to ask my question
with, you know, a couple

1847
01:14:45,167 --> 01:14:46,087
of bucks attached to it.

1848
01:14:46,087 --> 01:14:48,147
It's like when we used to go to
the dueling piano bars, right?

1849
01:14:48,147 --> 01:14:51,907
You can go and ask for a specific
song for the dueling piano people,

1850
01:14:52,037 --> 01:14:54,737
but the people that stick their
song with a 20 are much more

1851
01:14:54,747 --> 01:14:56,307
likely to get that song played.

1852
01:14:56,597 --> 01:14:57,517
You get their attention

1853
01:14:57,697 --> 01:14:57,967
Yeah.

1854
01:14:58,667 --> 01:15:00,957
And I'm, again, I'm
not doing it for that.

1855
01:15:00,987 --> 01:15:03,677
Like that is not my motive
of the live streams.

1856
01:15:04,472 --> 01:15:06,182
But it is really,
really cool to see.

1857
01:15:06,867 --> 01:15:09,897
I mean it's it's attention that's
all that's all you're going

1858
01:15:09,897 --> 01:15:12,437
for and it makes perfect And
it's someone that wants to give

1859
01:15:12,447 --> 01:15:13,877
back to you, which is rad man.

1860
01:15:14,337 --> 01:15:16,857
So yeah, go check out the live
streams That's kind of why I'm

1861
01:15:16,857 --> 01:15:18,157
showing this on screen here, too.

1862
01:15:18,237 --> 01:15:19,227
And obviously follow.

1863
01:15:19,227 --> 01:15:19,457
Mr.

1864
01:15:19,457 --> 01:15:20,957
Matt Wolfe over there.

1865
01:15:20,967 --> 01:15:21,387
Well, it's mr.

1866
01:15:21,387 --> 01:15:25,647
Eflow, but not Wolfe here and you
just published this video literally

1867
01:15:25,657 --> 01:15:27,157
seconds before hopping on this call.

1868
01:15:27,157 --> 01:15:33,497
So I'll have to watch that later
Matt we have gone You Longer than

1869
01:15:33,497 --> 01:15:36,147
I budgeted for but uh, that's okay.

1870
01:15:36,737 --> 01:15:40,627
Is there any Before you go get
that hair did like what other

1871
01:15:40,647 --> 01:15:44,497
anything that That you want to
share before hopping off anything.

1872
01:15:44,497 --> 01:15:45,277
You're excited.

1873
01:15:45,317 --> 01:15:49,797
Uh frightened about maybe anything
that uh to Close this one up

1874
01:15:49,807 --> 01:15:52,977
and I think we'll do another
coffee date podcast shortly

1875
01:15:52,992 --> 01:15:53,212
Yeah.

1876
01:15:53,212 --> 01:15:56,022
I don't, nothing that I'm
really like worried about.

1877
01:15:56,052 --> 01:15:59,742
I do think we are going to see a lot
of like AI generated junk, right?

1878
01:15:59,782 --> 01:16:01,622
I've always kind of worried
about that, but I think

1879
01:16:01,622 --> 01:16:02,232
that's already here.

1880
01:16:02,232 --> 01:16:04,402
I think like there's so much
junk on the internet that.

1881
01:16:05,032 --> 01:16:07,032
You know, that's one of the big
complaints people have is like,

1882
01:16:07,032 --> 01:16:08,422
it's going to generate so much slop.

1883
01:16:08,422 --> 01:16:11,202
We're going to have so many
crappy articles and crappy memes

1884
01:16:11,202 --> 01:16:12,592
all over like social media.

1885
01:16:12,592 --> 01:16:15,722
I'm like, have you been
on the internet recently?

1886
01:16:16,387 --> 01:16:18,237
90 percent of it's already crap.

1887
01:16:18,237 --> 01:16:19,437
Like, what are you talking about?

1888
01:16:19,747 --> 01:16:20,037
Yep.

1889
01:16:20,207 --> 01:16:20,427
Yep.

1890
01:16:20,437 --> 01:16:20,667
Yep.

1891
01:16:21,017 --> 01:16:23,407
I mean, we already went through
the election cycle, you know,

1892
01:16:23,407 --> 01:16:24,557
at least this last time.

1893
01:16:25,237 --> 01:16:26,317
We're all still living.

1894
01:16:26,347 --> 01:16:27,077
Most of all,

1895
01:16:27,447 --> 01:16:30,777
yeah, I mean like most search
results when you Google something,

1896
01:16:30,777 --> 01:16:34,767
these days are like somebody who
optimized to get like an affiliate

1897
01:16:34,767 --> 01:16:37,547
click or something that, you
know, is getting stolen by honey

1898
01:16:37,547 --> 01:16:40,187
apparently, but, uh, I don't know
if you heard that whole story.

1899
01:16:40,237 --> 01:16:40,697
know that.

1900
01:16:40,707 --> 01:16:42,077
No, no fun.

1901
01:16:42,587 --> 01:16:44,747
Yeah, there's a whole big
old controversy there.

1902
01:16:44,747 --> 01:16:45,877
But anyway, we won't get into that.

1903
01:16:46,207 --> 01:16:50,537
Um, you know, I, I, I do worry
about more and more like AI slop.

1904
01:16:50,577 --> 01:16:54,457
I do think that AI video in 2025
is going to get even better than

1905
01:16:54,457 --> 01:16:55,577
what we're seeing right now.

1906
01:16:55,927 --> 01:16:58,897
I think 2025 is going to
be the year where we get AI

1907
01:16:58,917 --> 01:17:00,737
video that people really go.

1908
01:17:00,767 --> 01:17:01,957
I can't even tell this is AI.

1909
01:17:01,967 --> 01:17:04,237
I mean, we've already
seen some videos that.

1910
01:17:04,702 --> 01:17:08,542
You have to look really close, but
you're like, damn, that is good.

1911
01:17:08,692 --> 01:17:12,472
I think 2025, we're going to hit
that moment where like, somebody's

1912
01:17:12,522 --> 01:17:15,412
like, people are going to get fooled
by an AI video and think it's real.

1913
01:17:15,412 --> 01:17:17,042
And it's going to go viral
and it's going to spread.

1914
01:17:17,042 --> 01:17:19,332
And then everybody's going to
find out later that that was AI,

1915
01:17:19,807 --> 01:17:23,817
What you said, Sora, was,
is, you know, is ChatGBT, or

1916
01:17:23,817 --> 01:17:25,382
OpenAI's video, but you have Veo,

1917
01:17:25,682 --> 01:17:29,372
yeah, VO two is even better, but
it's not publicly accessible yet.

1918
01:17:29,432 --> 01:17:31,262
It's like only some beta
testers have access.

1919
01:17:31,667 --> 01:17:33,657
Yeah, but what you showed
me, because what you made

1920
01:17:33,657 --> 01:17:36,597
like a rhino, I think it was,
right, that was with Veo 2,

1921
01:17:36,602 --> 01:17:38,022
That was Veo, yeah, Veo,

1922
01:17:38,597 --> 01:17:42,517
whatever it is, and yeah, I
was like, this is crazy, and

1923
01:17:42,527 --> 01:17:44,437
it just looks like you're
right there in the Serengeti,

1924
01:17:44,822 --> 01:17:45,262
yeah, yeah.

1925
01:17:45,412 --> 01:17:47,202
I still don't know if it's
supposed to be Veo or Veo.

1926
01:17:47,202 --> 01:17:50,012
I keep on hearing people
pronounce it Veo, but then also

1927
01:17:50,012 --> 01:17:52,382
Veo is look in Spanish, right?

1928
01:17:52,612 --> 01:17:53,122
Um,

1929
01:17:53,677 --> 01:17:56,917
or then you have video I don't

1930
01:17:57,022 --> 01:17:59,452
yeah, so I don't know how it's
supposed to be pronounced, but

1931
01:17:59,472 --> 01:18:02,242
like, on my YouTube channel, I
always get people in the comments

1932
01:18:02,242 --> 01:18:05,352
correcting my pronunciation, but I'm
like, I think they're both right.

1933
01:18:06,087 --> 01:18:08,037
Who knows yeah Cool.

1934
01:18:08,047 --> 01:18:10,877
So yeah, I agree the video thing
is going to be it's going to be

1935
01:18:10,877 --> 01:18:14,497
wild and whenever that's released
by google What deep mind right

1936
01:18:14,592 --> 01:18:14,797
Yeah.

1937
01:18:14,932 --> 01:18:15,122
Yeah.

1938
01:18:15,122 --> 01:18:16,612
I think that's going to be wild.

1939
01:18:16,642 --> 01:18:18,892
Um, you know, we have Sora
turbo, which isn't even

1940
01:18:18,892 --> 01:18:20,442
the full model of Sora.

1941
01:18:20,532 --> 01:18:23,712
I think we're going to see a much
better version of Sora coming out.

1942
01:18:24,172 --> 01:18:29,362
Um, so that's coming, uh, that'll
be out sometime in 2025 is like the

1943
01:18:29,372 --> 01:18:31,542
much more improved version of Sora.

1944
01:18:32,012 --> 01:18:33,842
I think, um, Yeah.

1945
01:18:33,842 --> 01:18:37,932
So like if my big predictions are
better, better video, better and

1946
01:18:37,942 --> 01:18:41,262
better 3d object generation from
AI, like creating game assets

1947
01:18:41,262 --> 01:18:42,342
and stuff like that with AI.

1948
01:18:42,542 --> 01:18:44,952
And then all the agent stuff
that we talked about earlier,

1949
01:18:44,952 --> 01:18:48,822
I think that's going to be
a big thing in 2025 as well.

1950
01:18:49,262 --> 01:18:51,652
Um, other than that, I
don't really have many.

1951
01:18:51,862 --> 01:18:52,632
Ending remarks.

1952
01:18:52,632 --> 01:18:55,102
I think we covered a lot of
ground and, uh, we've covered

1953
01:18:55,102 --> 01:18:57,742
a lot of ground in previous
episodes that we've done together.

1954
01:18:57,842 --> 01:19:03,152
So, uh, you know, we we've covered
marathons worth of AI and YouTube

1955
01:19:03,182 --> 01:19:07,442
discussion over time between
our, our episodes, but, uh, you

1956
01:19:07,442 --> 01:19:10,352
know, check out the next wave
podcast, check out future tools

1957
01:19:10,352 --> 01:19:11,542
and check out my YouTube channel.

1958
01:19:12,012 --> 01:19:14,242
there you go, subscribe
everywhere, go

1959
01:19:14,322 --> 01:19:16,792
Like subscribe, hit
that bell notification.

1960
01:19:17,132 --> 01:19:17,222
Ding!

1961
01:19:18,222 --> 01:19:19,142
There you go, no sound

1962
01:19:19,247 --> 01:19:22,377
Also subscribe to the Hustle
and Float Shared podcast and,

1963
01:19:22,377 --> 01:19:26,197
uh, yeah, and Joe's going to
be, uh, cameoing on some of

1964
01:19:26,227 --> 01:19:27,507
my live streams in the future.

1965
01:19:28,022 --> 01:19:29,062
you go, keep a lookout.

1966
01:19:29,562 --> 01:19:31,082
Alright y'all, Matt,
appreciate you brother.

1967
01:19:31,382 --> 01:19:31,977
Yeah, you too, man.

1968
01:19:32,067 --> 01:19:32,527
Good talking.

1969
01:19:32,952 --> 01:19:33,252
yeah.