Hey guys, it's Regina here with starter PPC. Today. I want to show you a really cool work around to see each of your conversion actions separated out and added into the columns in the Google ads dashboard. It's really handy, especially in scenarios where, you know, you might be capturing leads from a web form and you might also be capturing leads from incoming calls. And you might also have a lead magnet. And you want to see how many conversions did I get of each? It becomes especially handy in a two different scenarios that we run into all the time, one is where, you know, we're running call extensions, which is where people can just click on the phone number straight, straight from the ad, and they actually never visit the site. Those tend to bring in lots of leads, but also low quality leads. So it's really nice to be able to separate those out and view them really quickly when we see them in the dashboard, like, okay, we can see the total amount of conversions, but how many were call, call extension leads, because those are probably like 80 percent low quality. I'm just throwing numbers around. I don't know if 80 percent is a realistic number, but you know what I mean? If you're working on. Quality call extensions are always going to be lower than the other leads. Another scenario where you would really want to be able to quickly view different types of leads instead of bundling them all into one is when you're running any local ads, right? So if you're a local business, you have a Google My, business profile your business shows up on Google maps. And then you link that with Google ads. Google ads is going to run some most campaigns will nowadays we'll run the local ads extension. And then it starts to automatically track every single person who clicked on driving directions from the local ads. Every single person who clicked. To call from the local ads, every single person who clicked over to the website from the local ads, right? So it views all of these people as a local ads conversion. And then it starts to include those in your conversions column. So it's nice to see how many people did look up the driving directions, but you want to separate that out and see that quickly in a column. Okay, so here's the workaround. Let's get started. I'm going to show you how this is built. First thing I'm going to do in this account is show you guys by separating. I'm going to, I'm going to segment by conversions and then conversion action. Now that I've turned on segment by conversion action, I can see in each campaign in the conversions column, which conversion action did the conversion come from. So, for example, this top campaign had calls from ads was one conversion. contact form submissions, 19. calls from ads is the call extension that I mentioned before. This is, you know, important cause it brings in more leads, but it might be a low quality lead. I want to be able to see that. I want to see that one in a column and I want to see 19 in a column. I don't want to have to do segment by conversion actions because it's very cumbersome to have to look through and dig through the conversion actions this way. here's how you can set this up. Okay, I'm going to first turn off segment and then I'm going to go over to the columns area. in the columns area, scroll down and under customize columns, we're going to just make ourselves a custom column. Actually, we're going to make two, one for each of the conversion actions. the first one I'm going to make is going to be called calls. From ads, right? Which is basically the call extension, but I know what that means. We hear descriptional, right? Call extension. number is good because we're just tracking the number of leads in this case. Alright, so what we want is we want to do conversions. Now, I really like, I really like the conversions by conversion time. Metric rather than just conversions because it shows you it shows you the conversion on the day of the conversion actually happened. Whereas the conversions. Column. We'll just show you the conversions on the day of the first click, right? Which could have been months ago. I like this one. All we really want to see is the amount of conversions, but we want to turn on a filter. Now this you guys, I have been working with Google ads now for almost. And I never noticed this filter this filter area over here on the right. This is why I'm making this video because I'm assuming there are people out there like me who missed it as well. Maybe you guys are all just way more observant than me and you've been using this for years and I'm the only one who's been in the dark. But just in case, here's a video. All right. So what we're going to do is we're going to filter by conversion action, right? So in this particular custom column, we want to see conversions, but we only want to see conversions from calls from ads. Great. So it's named, it's filtered. We've got the metric in there. I'm going to save it. I'm going to make two columns, right? So let's go through this process one more time because I have also the contact form submissions. So let's make contact form submissions. I'll just, I'll just put contact form. Yeah. And then again, conversions by conversion time, conversions by conversion time. And I'm going to filter by conversion action this time. From contact form. Now you can see here, by the way local actions. This is what I was talking about before. If you're running local ads, trust me, you'll have like 40 leads that of people that just looked up driving directions. Now it's really great that people are looking up driving directions using the local ads. Great to track, but it kind of throws off your cost per lead, right? If you have a 40, if you have 19, Contact form submissions and 40 people who looked up driving directions. Well, contact form submissions are going to be really high quality leads. They're in your address book. You're giving them phone calls. They're very interested, right? Whereas someone who just clicks the driving directions button. Might have shown up in your office. They might've walked in. We'll never know. Maybe they just wanted to see how far away you were. Maybe they clicked it by accident. Oftentimes that's how local ads are. Right? So it's unknown amounts of leads, unknown quality as well. now that we have our two columns, make sure that there's a checkbox next to both of them. Calls from ads, contact form. And what I'm going to do is I'm going to bring. I'll just leave these here so you can see here that they're under the your columns section, which means they're going to show up in my dashboard. You can drag them around if you want them to show up on the left side of the dashboard, put them at the top of the list here. And then we're going to hit apply. There they are. Our new columns. Check it out. I've got one call from ads, 19 from contact forms. I might want to rename these a little bit. Like I would put, actually, we should probably have named them. conversions from call extensions and conversions from contact form submissions, you know, so it's really descriptive. But when I hop in, I can see instead of just seeing the total amount of conversions being 59 this past 30 days, I can see the, the nine came from a call extension and 50 came from contact form. I just think this is super cool. I hope it helps you guys quickly and easily glance through your numbers and see what's going on in your business. You know, knowing this, you might say, Oh, okay, well, I really, I'm finding that the incoming call leads are actually, we want more of those because we like talking to people. Right. So this number, now that you have it in a column, you could really try to focus your ads on getting that number up.