1 00:00:00,720 --> 00:00:04,560 AI Video is here to stay. And I think 2 00:00:04,560 --> 00:00:08,080 that we should really start to think 3 00:00:08,080 --> 00:00:10,640 about how we can use it 4 00:00:11,680 --> 00:00:15,520 to drive our business goals in a business setting, 5 00:00:15,680 --> 00:00:19,520 in our personal goals. If, you know, if you're, you want to, 6 00:00:19,600 --> 00:00:23,200 you know, get bigger on social media, how can you use AI to help 7 00:00:23,200 --> 00:00:26,880 you boost your social media presence, 8 00:00:26,960 --> 00:00:30,600 right? Or even in advertising your business, how can you use it to 9 00:00:30,600 --> 00:00:34,020 like, you know, you no longer need a big studio to hire 10 00:00:34,020 --> 00:00:37,500 talent. So how can you use AI to 11 00:00:37,580 --> 00:00:40,380 boost your company's social presence also? 12 00:00:42,060 --> 00:00:45,860 Good morning, good evening, good afternoon wherever you are and wherever you're watching from. My 13 00:00:45,860 --> 00:00:49,220 name is Matt Pearce, host of Visual Lounge and today we're going to be talking 14 00:00:49,220 --> 00:00:52,540 about the thing that is prevalent everywhere. Another day, 15 00:00:52,700 --> 00:00:56,460 another AI, Right? AI is taking over, but it is having a 16 00:00:56,460 --> 00:00:59,980 serious impact. It is having an impact on images and videos in particular, which 17 00:01:00,060 --> 00:01:03,420 at the Visual Lounge we are sincerely interested in. 18 00:01:03,960 --> 00:01:07,800 It is changing the way we start, are starting to see image creation, 19 00:01:08,360 --> 00:01:12,160 video creation and even the outputs from like tools that 20 00:01:12,160 --> 00:01:15,520 what can they do to help you get faster, get smarter? And now of course 21 00:01:15,520 --> 00:01:19,280 we've talked about our human framework and how we want to keep humans involved 22 00:01:19,280 --> 00:01:23,000 in that and have that kind of oversight. But we've got an 23 00:01:23,000 --> 00:01:26,720 expert today who is going to help us understand how 24 00:01:26,720 --> 00:01:29,520 this world is changing and maybe some of the things that we can do to 25 00:01:29,520 --> 00:01:33,130 maybe live better in it. So, so let's introduce our guest today, 26 00:01:33,290 --> 00:01:37,050 Myra Roldan. Myra is a digital transformation strategist 27 00:01:37,050 --> 00:01:40,650 with 20 plus years in technology and 12 years specializing in 28 00:01:40,650 --> 00:01:43,970 artificial intelligence. She has trained over 2,500 29 00:01:43,970 --> 00:01:47,570 professionals across AI, cloud and quantum technologies and 30 00:01:47,570 --> 00:01:50,810 led global initiatives at Amazon that reach more than 1,000 31 00:01:50,810 --> 00:01:54,650 employees. Her work spans Fortune 100 and 500 companies 32 00:01:54,810 --> 00:01:58,570 as well as US government entities including the army, Navy and 33 00:01:58,570 --> 00:02:02,180 state leadership. Myra's cross sector impact continues to shape 34 00:02:02,260 --> 00:02:06,100 how organizations build AI ready talent and 35 00:02:06,100 --> 00:02:09,860 drive enterprise wide change. And with that said, please help me welcome Myra 36 00:02:09,940 --> 00:02:13,740 to the Visual Lounge. Hey Mayra. Hey. Good day, 37 00:02:13,740 --> 00:02:17,340 Matt. Good day. It's good, good to have you here. 38 00:02:17,340 --> 00:02:21,140 I, I'm such a fan of, of you and your work and it's about 39 00:02:21,140 --> 00:02:24,420 time that we had you on the show to talk about this really pressing topic. 40 00:02:24,420 --> 00:02:27,310 AI is kind of everywhere, isn't it? Yeah, 41 00:02:27,950 --> 00:02:31,470 it's everything and anything people can talk about these days. 42 00:02:32,430 --> 00:02:36,150 So. Okay, so I set us up here a little bit at the beginning that 43 00:02:36,150 --> 00:02:39,630 obviously AI is changing a lot of things across a lot of 44 00:02:39,630 --> 00:02:42,270 industries, a lot of kind of workflows, 45 00:02:42,990 --> 00:02:46,830 particularly I'm curious, you know, you've been doing AI for a long time, which is. 46 00:02:47,070 --> 00:02:50,790 I was going to ask you about 12 years. That's a long time for AI, 47 00:02:50,790 --> 00:02:54,040 considering I think most of us have been doing it for like a year or 48 00:02:54,040 --> 00:02:56,840 two. Yep. Yeah. Actually, 49 00:02:57,560 --> 00:03:01,400 I've been in the AI space for 12 and so I've been 50 00:03:01,400 --> 00:03:05,080 really playing around with video and just media in general 51 00:03:06,200 --> 00:03:09,880 putting out, you know, trying to push the limits to see, you know, 52 00:03:10,120 --> 00:03:13,320 what we can create and what are the considerations that we need to have 53 00:03:14,120 --> 00:03:17,800 in place right now and the things that we should be watching 54 00:03:17,800 --> 00:03:21,530 for. So. Yeah, so, 55 00:03:21,530 --> 00:03:25,090 so foundationally then, you know, we've had 56 00:03:25,090 --> 00:03:28,450 like someone come on and they talked a little bit about their experience with VO3, 57 00:03:28,850 --> 00:03:32,570 you know, and obviously it creates, it takes a lot of churn 58 00:03:32,570 --> 00:03:35,730 to create something that works well. And you can edit, but you can edit it 59 00:03:35,730 --> 00:03:39,570 together. So what's the current kind of current landscape then of 60 00:03:39,570 --> 00:03:43,250 AI video that we should be aware of? What's, what's maybe 61 00:03:43,250 --> 00:03:46,620 front of mind, what's kind of now old passe stuff. 62 00:03:47,500 --> 00:03:50,900 Yeah. So I would say that right now it's getting better. Right? Like 63 00:03:50,900 --> 00:03:53,180 slowly but surely you're starting to get 64 00:03:54,620 --> 00:03:56,460 at least AR AI 65 00:03:58,380 --> 00:04:02,220 avatars or people in, in the videos that look like real 66 00:04:02,220 --> 00:04:05,500 people. Right. Where the lip sync motion is getting better. 67 00:04:06,940 --> 00:04:10,740 But there's still limitations, right, because you're still limited to 8 minutes 68 00:04:10,740 --> 00:04:14,370 of video at the most with. With 69 00:04:14,370 --> 00:04:16,770 Gemini. Right. If you create it using 70 00:04:18,130 --> 00:04:21,730 their tool. And then there's Sora. Right. Which 71 00:04:21,730 --> 00:04:24,930 also has the ability to create these 72 00:04:25,170 --> 00:04:28,570 videos. However, I think that there's still a 73 00:04:28,570 --> 00:04:32,210 component in here where we still need to get the prompts right, 74 00:04:32,770 --> 00:04:36,050 to be able to get like the output that we're looking for. 75 00:04:36,930 --> 00:04:40,590 And the videos aren't going to always be consistent when you have 76 00:04:40,590 --> 00:04:44,030 to like piece together these little, you know, eight 77 00:04:44,030 --> 00:04:47,510 seconds. It's not eight minutes. I said eight minutes. That was wrong. It's eight 78 00:04:47,510 --> 00:04:51,110 seconds, eight second videos and you have a. Your character 79 00:04:51,110 --> 00:04:54,270 changes. You know, either they, they lost their glasses or. 80 00:04:55,070 --> 00:04:58,750 And so you have to really still have a strategy. You have to 81 00:04:58,750 --> 00:05:00,510 have like, what's your design 82 00:05:02,270 --> 00:05:05,870 element going to be like, how are you storyboarding this? Right. Storyboarding is 83 00:05:05,870 --> 00:05:08,980 still a step you should not skip. 84 00:05:09,460 --> 00:05:13,100 I, I truly believe in that. And I think that 85 00:05:13,100 --> 00:05:16,900 until these tools get better, we really need to be 86 00:05:16,900 --> 00:05:20,420 careful because we're entering what's called the Watch 87 00:05:20,500 --> 00:05:24,300 Bait era. So have you heard of that? The 88 00:05:24,300 --> 00:05:27,900 Watch Bait? No. In fact, I was just gonna ask you what is Watch Bait 89 00:05:27,900 --> 00:05:31,060 era. Yeah. So Watch Bait is 90 00:05:31,460 --> 00:05:35,180 where AI created short clips are going to start 91 00:05:35,180 --> 00:05:38,900 dominating social media feeds. And so we're going to start 92 00:05:38,900 --> 00:05:42,540 seeing, and you might already see it OpenAI sora to being 93 00:05:42,540 --> 00:05:46,100 integrated into like social media platforms and into platforms like 94 00:05:46,100 --> 00:05:48,300 Synthesia and other 95 00:05:49,579 --> 00:05:52,900 video generation platforms. And it's really going to 96 00:05:52,900 --> 00:05:56,540 signal a shift towards rapid automation of content. 97 00:05:57,500 --> 00:06:01,180 So people are going to start producing this AI content at scale 98 00:06:01,180 --> 00:06:04,710 and, and sharing it on, on social media. And so 99 00:06:05,110 --> 00:06:08,910 now us as viewers, we as viewers have to like be able 100 00:06:08,910 --> 00:06:12,670 to disseminate. Is it AI or is it not AI? Right. Is it 101 00:06:12,670 --> 00:06:15,910 misinformation? Is it not misinform information? 102 00:06:16,150 --> 00:06:19,670 What's, what's reality? Right. I think that's, 103 00:06:19,910 --> 00:06:23,590 that's what we're entering. So clickbait. We 104 00:06:23,590 --> 00:06:26,870 all know about clickbait. Now we have to enter Watch Bait. 105 00:06:27,270 --> 00:06:30,690 I. Now that's the connection right there. Yeah. 106 00:06:30,690 --> 00:06:34,250 Okay. So obviously it sounds like, it feels like. And I, 107 00:06:34,250 --> 00:06:37,490 and I'm, I'm out there trying to generate stuff and do stuff and play with 108 00:06:37,490 --> 00:06:41,290 it as well, but it feels like we're, we're, we're not there yet. We're 109 00:06:41,290 --> 00:06:44,610 on the cusp of. There are good things. I think there are, as you mentioned, 110 00:06:44,610 --> 00:06:47,850 I think avatars have come a long way even in the last year. I mean, 111 00:06:47,850 --> 00:06:51,530 voice generation, which obviously is part of the video, has come. 112 00:06:52,170 --> 00:06:55,930 Listen to like 11 labs. Holy cow. Amazing. Kind of just quality 113 00:06:55,930 --> 00:06:59,290 and sounding. So from a practical 114 00:06:59,290 --> 00:07:02,770 standpoint, then if, if I'm, you know, in a department 115 00:07:03,250 --> 00:07:06,770 L&D or something else at, at an organization and I'm 116 00:07:06,770 --> 00:07:09,730 hearing, hey, you should be using AI, right. 117 00:07:10,290 --> 00:07:13,889 What's the reality here? Like what I can really get done 118 00:07:13,970 --> 00:07:17,250 is it, are we functionally at a point where we can do stuff or is 119 00:07:17,250 --> 00:07:21,010 it really, gosh, we, if we could wait a little bit longer, we might be. 120 00:07:21,010 --> 00:07:24,820 Feel a little bit better about it. Yeah. So I would say first 121 00:07:24,820 --> 00:07:28,660 of all, you know, if you're, if you're an L and D and a 122 00:07:28,660 --> 00:07:32,420 corporation in a corporate setting or in a business setting and you're being told 123 00:07:32,420 --> 00:07:36,180 to use AI for like this video generation, you need to make 124 00:07:36,180 --> 00:07:39,260 sure that whatever tools you're using are like 125 00:07:40,060 --> 00:07:42,460 authorized to be used within your organization. 126 00:07:44,620 --> 00:07:48,380 Because I have seen some incidences where people are 127 00:07:48,380 --> 00:07:52,080 using tools that are not authorized and they're putting 128 00:07:53,120 --> 00:07:56,840 company data into these video platforms and there's 129 00:07:56,840 --> 00:08:00,240 no delete button. Once you put that information in there, it's like there. 130 00:08:00,320 --> 00:08:04,000 Right. And so I think that the first 131 00:08:04,000 --> 00:08:07,440 thing would Be like, what's the goal? Like, why are we using 132 00:08:07,760 --> 00:08:11,560 AI? Why do we want to use AI? Is it a. Is it a 133 00:08:11,560 --> 00:08:15,400 budget thing? Is it a speed thing? Do they think 134 00:08:15,400 --> 00:08:17,710 it's going to be better quality. Quality than a person? 135 00:08:19,070 --> 00:08:22,310 Like, why are we using it? Right. And then if you do have an approved 136 00:08:22,310 --> 00:08:25,950 platform, what's your strategy for using it? Right. 137 00:08:25,950 --> 00:08:29,670 And how are you going to track the ROI on it 138 00:08:29,670 --> 00:08:33,230 to be able to say, oh, this was better and faster, 139 00:08:33,230 --> 00:08:36,790 or maybe it wasn't better, but it was 140 00:08:36,790 --> 00:08:40,350 faster. You know, it's that. It's that cheap, fast, 141 00:08:41,070 --> 00:08:44,750 good paradigm, you know, where you can only have it if it's. 142 00:08:44,830 --> 00:08:48,660 If it's cheap, it won't be fast, right? Yep. And 143 00:08:48,660 --> 00:08:52,220 it won't be like, you can't have cheap and fast and have it be good. 144 00:08:53,180 --> 00:08:56,700 If it's cheap and good, it won't be fast kind of deal. 145 00:08:58,380 --> 00:09:01,660 So you need to be able to weigh that out. And then there's the ethical 146 00:09:02,060 --> 00:09:05,220 part of it too. Right. Like with these 147 00:09:05,220 --> 00:09:08,940 platforms, like I said, there's no delete button, so are 148 00:09:08,940 --> 00:09:12,700 you infringing on someone's likeness? 149 00:09:13,350 --> 00:09:15,910 Mm. Right. 150 00:09:16,950 --> 00:09:20,790 And you just have to watch out for that. Yeah. So it does sound 151 00:09:20,790 --> 00:09:24,150 like. And, you know, actually I just went through our AI. We had an AI 152 00:09:24,150 --> 00:09:26,630 training that we had to go through, and I thought about you the whole, the 153 00:09:26,630 --> 00:09:29,229 whole time, because we've had. You and I, I know, have had conversations about these 154 00:09:29,229 --> 00:09:32,830 things. Right. About that. We. We have to have those things in place before 155 00:09:32,830 --> 00:09:36,590 we're doing it. So let's say, let's say we're in our organization, we 156 00:09:36,590 --> 00:09:39,430 do have those in place. We've got our safeguards. We're not, we know not to 157 00:09:39,430 --> 00:09:42,870 put our personal identifying information of our customers or anything else in. 158 00:09:43,030 --> 00:09:45,100 Into the platform. Um. 159 00:09:46,940 --> 00:09:50,380 It. It is kind of that practical thing. I, I love your. The. The triangle's 160 00:09:50,620 --> 00:09:54,180 perfect for this because I do think I can get fast, but 161 00:09:54,180 --> 00:09:57,980 it's maybe not good. And I can get. Or I can get good, 162 00:09:57,980 --> 00:10:01,340 but I've spent a long time on it, but it wasn't cheap to maybe pay 163 00:10:01,340 --> 00:10:04,460 for the models or whatever. Um, 164 00:10:05,180 --> 00:10:08,980 so is there, are there other things like, like, are there practical things we 165 00:10:08,980 --> 00:10:12,510 could be doing that allows us to get better outcome? It's not. I know you're 166 00:10:12,510 --> 00:10:15,470 playing with a lot of different tools and are there things that you're seeing that, 167 00:10:15,470 --> 00:10:19,270 like, have changed? Whether it's that maybe thinking about prompts or is 168 00:10:19,270 --> 00:10:22,870 it. Is there structurally things? Are, are you feeding it models of, 169 00:10:22,870 --> 00:10:26,590 like, I Say models like imagery, which again, ethically, 170 00:10:26,590 --> 00:10:29,910 you gotta get on that, make sure it's not some model that didn't agree to 171 00:10:29,910 --> 00:10:33,630 it. Yeah, yeah. So you know, when it comes to like, 172 00:10:33,630 --> 00:10:37,350 image creation. So like, I've authored some 173 00:10:37,350 --> 00:10:39,990 books and I've created images 174 00:10:41,430 --> 00:10:44,990 using AI, and one of the things that it 175 00:10:44,990 --> 00:10:48,590 struggles with is this idea of consistency, right? Like image 176 00:10:48,590 --> 00:10:51,030 consistency, whether it's video or images. 177 00:10:52,390 --> 00:10:55,030 And so I've had some luck with 178 00:10:56,790 --> 00:11:00,510 ChatGPT on image consistency, where I 179 00:11:00,510 --> 00:11:04,230 have fed it and you created an image and then fed it 180 00:11:04,230 --> 00:11:07,830 that same image instead. Just put this image in different poses, right. 181 00:11:07,910 --> 00:11:11,610 So that I can do with using ChatGPT. I 182 00:11:11,610 --> 00:11:14,530 always use illustrations. I never use like real people. 183 00:11:15,490 --> 00:11:19,170 And then for video, that's been a, a little 184 00:11:19,170 --> 00:11:22,050 bit more of a struggle, you know, because 185 00:11:23,170 --> 00:11:26,730 I, I've put. Been putting out this series of Abuela and 186 00:11:26,730 --> 00:11:29,970 tech and AI where she explains different 187 00:11:30,130 --> 00:11:33,970 AI concepts in like eight seconds, which is a feat. Right? 188 00:11:34,690 --> 00:11:38,030 That's awesome. And. But I haven't been able to get a consistent 189 00:11:38,030 --> 00:11:41,350 character. She's close, right? With every video, 190 00:11:41,670 --> 00:11:45,510 but she's not consistent. And so I would say you need to be 191 00:11:45,510 --> 00:11:49,190 okay with that. So you need to, when you're developing like your content 192 00:11:49,270 --> 00:11:53,070 strategy, your video strategy, your image strategy, you need to put 193 00:11:53,070 --> 00:11:56,470 a threshold for like, how much of a difference is okay, 194 00:11:56,710 --> 00:12:00,150 most people don't notice. They'll. They'll let it fly, right? 195 00:12:01,820 --> 00:12:05,340 But also like being careful about using 196 00:12:05,420 --> 00:12:08,780 these avatars to represent like an entire community that you're 197 00:12:08,780 --> 00:12:12,460 presenting to. Right? That's, that can be 198 00:12:12,460 --> 00:12:16,140 tricky. And avoiding, like 199 00:12:16,300 --> 00:12:20,140 trying to avoid stereotypes, trying to avoid, 200 00:12:20,700 --> 00:12:24,540 you know, misrepresentation of groups, we run into some, like, 201 00:12:24,540 --> 00:12:28,140 tricky areas where we have to be careful. And so I would 202 00:12:28,140 --> 00:12:29,640 say when you are 203 00:12:31,800 --> 00:12:35,320 planning to use these AI platforms for either image or video 204 00:12:35,320 --> 00:12:38,880 creation, make sure that one, your 205 00:12:38,880 --> 00:12:42,520 prompts are strong. So that's going to be the first thing 206 00:12:43,640 --> 00:12:47,480 you want your prompts to have 207 00:12:47,640 --> 00:12:51,320 a good foundation of what you 208 00:12:51,320 --> 00:12:53,240 are trying to do. 209 00:12:56,240 --> 00:12:59,600 You know, when you're using these tools, your prompts, 210 00:13:00,000 --> 00:13:03,800 you might notice that if you try to put in a 211 00:13:03,800 --> 00:13:07,560 prompt that's too long, you're not going to get the best 212 00:13:07,560 --> 00:13:11,040 output because it's not going to know how 213 00:13:11,200 --> 00:13:14,320 to process your prompt 214 00:13:15,040 --> 00:13:18,480 correctly and you might end up with garbage. 215 00:13:20,480 --> 00:13:24,320 And if you use Tool, for example, and just give you like Google Flow, 216 00:13:24,500 --> 00:13:28,260 where you can then go in and create videos, right, 217 00:13:28,260 --> 00:13:30,660 Using the Google tool, 218 00:13:32,820 --> 00:13:36,460 what you'll find is that it will 219 00:13:36,460 --> 00:13:39,700 only take a certain amount of characters 220 00:13:40,339 --> 00:13:43,540 for you to be able to effectively generate a video. 221 00:13:44,660 --> 00:13:48,260 And so like, if you want it to have a script, that 222 00:13:48,260 --> 00:13:52,020 script has to be super short. And if you, you know, you 223 00:13:52,020 --> 00:13:54,340 can and you should define your character 224 00:13:56,420 --> 00:14:00,100 down to like the T, like if you were to describe a person 225 00:14:01,140 --> 00:14:04,220 as far as look, what they're wearing, what their hair looks like, what their eyes 226 00:14:04,220 --> 00:14:08,060 look like, what are they doing, what setting are they in. Right. That's the 227 00:14:08,060 --> 00:14:11,660 most important part. Important part. But that script has to be like 228 00:14:11,660 --> 00:14:14,900 super tight. And so that's a consideration that you have to have 229 00:14:15,540 --> 00:14:19,270 when you're designing. Because eight seconds is 230 00:14:19,270 --> 00:14:23,070 not a long time. No, it is not a long time. 231 00:14:23,230 --> 00:14:26,990 And it's. It's interesting just because, you know, I'm. I'm 232 00:14:26,990 --> 00:14:30,190 hearing what you're saying. Obviously there's a lot of con consideration to put into this. 233 00:14:30,190 --> 00:14:34,030 Right. Because it's gotta be thoughtful about. Not only was what that 234 00:14:34,030 --> 00:14:37,670 person looks like, which it is. It is a challenge to describe a person. I 235 00:14:37,670 --> 00:14:41,390 find. Right. To get the kind of details because you inadvertently could say, 236 00:14:41,390 --> 00:14:44,270 describe it one way and you end up with something that you didn't want. And. 237 00:14:44,540 --> 00:14:47,420 But that also goes to like, if you're trying to represent someone in a particular 238 00:14:47,500 --> 00:14:50,980 community, are you giving that a proper kind of 239 00:14:50,980 --> 00:14:54,780 description and not making sure it's stereotypical and all those things. 240 00:14:54,780 --> 00:14:58,540 So I love the considerations though, because I do think this is a 241 00:14:58,540 --> 00:15:01,900 challenge. We're in this phase where I hope it all gets easier, 242 00:15:02,540 --> 00:15:06,220 but it's not right now. Right. Like it is. I'm 243 00:15:06,220 --> 00:15:09,860 finding that AI is a good partner for a lot of 244 00:15:09,860 --> 00:15:13,400 things, particularly text. I find it's a good thought 245 00:15:13,400 --> 00:15:16,280 partner. Ask. Help me think about questions. Maybe I'm not 246 00:15:17,000 --> 00:15:20,840 wouldn't have thought about from a media creation. There are things 247 00:15:20,840 --> 00:15:24,440 I know feel I feel pretty consistent about again, voices, avatars, pretty 248 00:15:24,440 --> 00:15:27,960 consistent. I can get some pretty good images depending on 249 00:15:27,960 --> 00:15:31,800 what kind of information I provide. But there's 250 00:15:31,800 --> 00:15:34,760 a lot of stuff I'm also like, I'm throwing out a lot. I feel like 251 00:15:34,760 --> 00:15:37,990 I'm doing stuff throwing out. It's a lot of still iterative testing 252 00:15:38,230 --> 00:15:41,790 versus like I get one prompt and I. I've 253 00:15:41,790 --> 00:15:45,550 nailed it. Yeah. And I think that's something that 254 00:15:45,550 --> 00:15:48,830 people have to be okay with right now, is that you're going to generate a 255 00:15:48,830 --> 00:15:52,590 lot of things that you won't be able to use. Right. And it 256 00:15:52,590 --> 00:15:56,030 does. There's a cost to generating video and 257 00:15:56,030 --> 00:15:59,750 images right. When you use any of these platforms. 258 00:16:00,310 --> 00:16:03,990 So one of my favorite platforms to generate images is Ideogram 259 00:16:05,280 --> 00:16:09,000 and So with ideogram, though, you get capped. Even 260 00:16:09,000 --> 00:16:11,840 when you pay, you know, there's a cap. So, like, if you don't get it 261 00:16:11,840 --> 00:16:15,640 right, like the first few times, it'll say, like, you're 262 00:16:15,640 --> 00:16:17,840 done. Right. Come back. 263 00:16:19,360 --> 00:16:22,800 And so that can be frustrating. Right. Because it's, it's. 264 00:16:23,760 --> 00:16:27,080 We have to hone in our ability to take what's in our head because we 265 00:16:27,080 --> 00:16:30,500 always can picture, like, this is the specific thing I want. 266 00:16:30,820 --> 00:16:33,660 Right. This is what I want. But then we go to write a prompt on 267 00:16:33,660 --> 00:16:37,500 it and it's garbage. Yep. Right. Or 268 00:16:37,500 --> 00:16:41,300 it gets misinterpreted by the AI. Yeah, I've 269 00:16:41,300 --> 00:16:44,580 heard a couple times the, the analogy one is 270 00:16:44,980 --> 00:16:48,020 more funny. Mike Parkinson, I don't know if you know Mike, he's. He calls it 271 00:16:48,100 --> 00:16:51,940 the drunk intern. But I've heard the intern analogy. Right. Like I, and 272 00:16:51,940 --> 00:16:55,660 I work with actual human interns and, and they're brilliant and they 273 00:16:55,660 --> 00:16:59,190 have their own skills, but it is often without. They are without 274 00:16:59,190 --> 00:17:02,630 context of a career at an organization 275 00:17:03,110 --> 00:17:05,950 that has. Of someone who's been there a long time. And so I often find 276 00:17:05,950 --> 00:17:09,750 I have to be much more descriptive to an intern because they 277 00:17:09,750 --> 00:17:13,430 just, you know, they might not know what outlook is. Right. And, and that's not. 278 00:17:13,430 --> 00:17:17,030 Because they're not capable of knowing what outlook is. They just haven't experienced 279 00:17:17,030 --> 00:17:20,870 outlook. And so I do, I do appreciate that, that sentiment. Right. 280 00:17:20,870 --> 00:17:23,990 Like, you gotta. Yeah. Be willing to express more. 281 00:17:25,600 --> 00:17:29,400 Yeah. And it's just, it's hard. Right? Yeah. Without 282 00:17:29,400 --> 00:17:32,120 expressing too much is what I wanted to say. Like, because too much and then 283 00:17:32,120 --> 00:17:35,360 it gets confused because you've added too many details and now it's like I'm overwhelmed, 284 00:17:35,520 --> 00:17:39,120 just like an intern. I've said too much. Yeah. Yeah. Like 285 00:17:39,120 --> 00:17:42,200 you gave me way too much information. Now I don't know what to do with 286 00:17:42,200 --> 00:17:46,000 it. Yes. So, 287 00:17:46,160 --> 00:17:49,840 Maya, as you are often on like, the cutting edge, 288 00:17:49,840 --> 00:17:53,570 you are always looking at, I know from knowing you 289 00:17:53,570 --> 00:17:56,170 for a while now that you're always looking ahead at kind of what's next. 290 00:17:57,290 --> 00:18:00,250 And I'm guessing that gives you some pretty good vision to 291 00:18:01,130 --> 00:18:04,770 look ahead here. Short term, where do you think 292 00:18:04,770 --> 00:18:08,090 we're going in terms of AI images and 293 00:18:08,090 --> 00:18:11,050 videos in the next. Let's say. I know it's hard to predict. I'm not asking 294 00:18:11,050 --> 00:18:14,890 to necessarily put a flag in the sand, but like six 295 00:18:14,890 --> 00:18:17,930 months, a year, what do we think will be true? That's not true today. 296 00:18:20,180 --> 00:18:23,620 I think that we're going to move from like this 297 00:18:23,620 --> 00:18:27,220 experimentation phase and to everyday use. 298 00:18:27,220 --> 00:18:30,900 Right. So more People are going to start to use it for different purposes. We'll 299 00:18:30,900 --> 00:18:34,100 see an increase of use for social media. I don't know if we're going to 300 00:18:34,100 --> 00:18:37,780 see an increased use of AI in corporate just 301 00:18:37,780 --> 00:18:41,460 yet because I think we're still feeling it out, right. So corporate 302 00:18:41,460 --> 00:18:43,780 usually lags behind a little bit, 303 00:18:45,120 --> 00:18:47,040 but we will start to see 304 00:18:48,960 --> 00:18:52,640 consumer apps start to make its way 305 00:18:52,640 --> 00:18:56,160 into the business setting. And 306 00:18:57,520 --> 00:18:59,440 I think what we need to 307 00:19:01,200 --> 00:19:04,920 really watch out for is whether it's in the corporate setting 308 00:19:04,920 --> 00:19:08,520 or not, is the, we're going to see an increase in synthetic media 309 00:19:08,520 --> 00:19:12,090 that's amplifying misinformation, wrong 310 00:19:12,090 --> 00:19:15,930 information, or emphasizing, you know, the, the need for stronger 311 00:19:15,930 --> 00:19:19,290 providence provenance and like digital liter 312 00:19:19,290 --> 00:19:21,210 literacy standards across the board. 313 00:19:23,530 --> 00:19:27,370 Because anyone can create a video, an AI video right now. 314 00:19:27,770 --> 00:19:29,770 Right. And you have, 315 00:19:31,450 --> 00:19:35,170 I think it's having guardrails around how 316 00:19:35,170 --> 00:19:38,870 we create and what those tools look 317 00:19:38,870 --> 00:19:42,350 like and how they evolve into like the tools that we use every day. So 318 00:19:42,350 --> 00:19:46,030 I think we'll see some video generation and copilot we might see 319 00:19:46,030 --> 00:19:48,990 some video generation integrated into 320 00:19:50,830 --> 00:19:54,470 other platforms that we use in business, you know, and we may 321 00:19:54,470 --> 00:19:58,270 start seeing the ability. Through. 322 00:19:58,270 --> 00:20:01,950 Middlemen like a Zapier or through 323 00:20:01,950 --> 00:20:04,350 APIs application interfaces 324 00:20:05,960 --> 00:20:09,720 to these, like commercial consumer products to 325 00:20:09,720 --> 00:20:13,480 generate video. And you know, there's still going to 326 00:20:13,480 --> 00:20:16,200 be a need to be able to edit those videos 327 00:20:17,480 --> 00:20:20,880 to make them make sense. And so I think we need to get good at 328 00:20:20,880 --> 00:20:24,640 our video editing skills so we can start 329 00:20:24,640 --> 00:20:27,960 cutting out like the bad stuff. So instead of throwing the clips away, 330 00:20:28,120 --> 00:20:31,800 right. Keeping what we can use and figuring out like, how do we splice 331 00:20:31,800 --> 00:20:34,880 this together so it doesn't, so it doesn't look bad. 332 00:20:36,000 --> 00:20:38,880 Yeah, well, if you need a tool, I've got one. 333 00:20:39,840 --> 00:20:43,520 Oh, I, I now I use it every day. Well, thank you. 334 00:20:43,680 --> 00:20:47,160 Well, I, you know, I think I, I, I see what you're saying too, right. 335 00:20:47,160 --> 00:20:50,800 That social media, obviously there's lots of, of things that are 336 00:20:50,800 --> 00:20:54,560 happening and it's happening fast and it usually is a precursor to coming 337 00:20:54,560 --> 00:20:57,600 into the workplace. Right. We saw this with, 338 00:20:58,160 --> 00:21:01,920 gosh, I'm gonna date myself. But social media, Twitter became like yammer, right? 339 00:21:01,920 --> 00:21:05,660 Twitter was happening and people mic y and then Microsoft 340 00:21:05,660 --> 00:21:08,860 bought yammer and brought it in. Now I think yammer might be dead at this 341 00:21:08,860 --> 00:21:12,460 point, but it's a thing. And so I 342 00:21:12,460 --> 00:21:16,100 definitely see that. You know, I have a 343 00:21:16,100 --> 00:21:19,900 prediction that, and this is what I hope to 344 00:21:19,900 --> 00:21:23,380 be true. Whether it is true or not, I don't know because I'm not very 345 00:21:23,380 --> 00:21:27,140 good at predicting Things. But the ability to have more and 346 00:21:27,140 --> 00:21:30,780 more control in what the AI generates, I think is going to be really important 347 00:21:30,780 --> 00:21:34,530 to, to people. And so, you know, giving, 348 00:21:34,610 --> 00:21:38,210 giving, maybe more finite control over, you know, backgrounds, 349 00:21:38,290 --> 00:21:42,090 characters, like letting it layer things rather than just kind of whole. Right 350 00:21:42,090 --> 00:21:45,650 now, it's just a wholesale. I prompt it. If I'm good at describing things, 351 00:21:45,730 --> 00:21:49,490 I might get what I want. If not, you know, it puts 352 00:21:49,490 --> 00:21:53,210 in a different scene or whatever. I think that's going to be 353 00:21:53,210 --> 00:21:57,050 tricky because we're working with generative AI, and the whole point of 354 00:21:57,050 --> 00:22:00,650 generative AI is that it generates new content based 355 00:22:00,650 --> 00:22:04,450 on historical data. So it's making new content every 356 00:22:04,450 --> 00:22:08,010 single time. And so it's not persistent, meaning it 357 00:22:08,010 --> 00:22:11,330 doesn't. I think what we need is more persistence and 358 00:22:11,410 --> 00:22:15,210 character consistency. So, like, if I create a character, I want to. I want it 359 00:22:15,210 --> 00:22:18,930 to be persistent. I want it to. To look and feel the same, no matter. 360 00:22:18,930 --> 00:22:22,130 No matter where I put it. I would love to have the ability to 361 00:22:22,450 --> 00:22:25,170 have character consistence where the background is 362 00:22:26,080 --> 00:22:29,760 transparent and I can dump that character anywhere. Right. That would be. 363 00:22:30,480 --> 00:22:33,760 That'd be a beauty. Right? To be able to do that. 364 00:22:33,920 --> 00:22:37,760 Yes. Yeah. And I mean, I think the reality 365 00:22:37,760 --> 00:22:40,720 is images have gotten not perfect, but it's better. 366 00:22:41,439 --> 00:22:45,240 And so I imagine video is. It's just. It seems video is lagging 367 00:22:45,240 --> 00:22:48,800 about a year to year and a half, kind of where images were. 368 00:22:49,680 --> 00:22:53,240 I mean, we're getting to the point where our images now no 369 00:22:53,240 --> 00:22:56,980 longer have six fingers or 20 fingers. Right. So, like, 370 00:22:56,980 --> 00:22:58,100 that's a good thing. 371 00:23:00,420 --> 00:23:04,260 Yep. But there's. It still generates some weird images occasionally, depending on what you prompt. 372 00:23:04,260 --> 00:23:08,100 It's. Yeah, yeah, yeah. But it's 373 00:23:08,100 --> 00:23:11,300 getting better, right? And it's going to get better over time. Yeah. 374 00:23:11,620 --> 00:23:15,220 It's the worst it will ever be. So. Well, Meyer, this has been. I love 375 00:23:15,220 --> 00:23:18,580 the take on it. I love the thoughts about ethics. I love the thinking about, 376 00:23:18,580 --> 00:23:21,770 like, you know, how to. How we can apply video. Video today, obviously, it's not 377 00:23:21,770 --> 00:23:25,130 a. It's not a one and done. There's work that needs to be done. And 378 00:23:25,130 --> 00:23:28,210 that's a good news for us as humans who still want to do jobs and 379 00:23:28,210 --> 00:23:31,690 still want to work. Right. There's lots of room for us to be involved. But 380 00:23:31,690 --> 00:23:35,090 I do want to move us along here into our speed round, which are quick, 381 00:23:35,090 --> 00:23:38,930 fast questions with quick, hopefully quick, fast answers 382 00:23:38,930 --> 00:23:41,570 determined by the role of an eye. So here we go. 383 00:23:46,220 --> 00:23:49,180 Okay, so here is our dice tower. We have a die to tell us which 384 00:23:49,180 --> 00:23:52,980 questions to ask. Myra. Here we Go. First roll is number 385 00:23:52,980 --> 00:23:56,580 12. So question number 12. Oh, what's your 386 00:23:56,580 --> 00:24:00,340 one? Go to tool that helps you get your job done on a 387 00:24:00,340 --> 00:24:04,060 regular basis. And when I say tool, it could be software, physical 388 00:24:04,060 --> 00:24:07,820 gear, whatever, something that you use often to 389 00:24:07,820 --> 00:24:11,260 help you get your job done. Yeah, I would say my phone. 390 00:24:12,550 --> 00:24:15,510 I love it. Yeah. My smartphone, because, 391 00:24:16,390 --> 00:24:19,990 you know, sometimes I'm not near my laptop and I need to pull information 392 00:24:20,070 --> 00:24:23,830 up or I need to get to my files, and my smartphone is connected 393 00:24:23,830 --> 00:24:27,510 to, like, all my external drives, so I can just pull a file up and 394 00:24:27,990 --> 00:24:31,750 send it. Like, I can. I can run my business 395 00:24:32,630 --> 00:24:34,470 off of my smartphone. 396 00:24:36,310 --> 00:24:39,710 Yes, well, and we know how people feel when they get detached from their 397 00:24:39,710 --> 00:24:43,510 smartphone, and, yeah, you know, it feels a little bit. Whoa, what's going 398 00:24:43,510 --> 00:24:47,270 on? So. Love it. Well, are you ready for your next question? 399 00:24:47,590 --> 00:24:51,430 Yeah, let's do it. Here we go. Question number two. Oh, we can't 400 00:24:51,430 --> 00:24:55,070 have two 12s. I'm rolling really consistently. All right, the dot 401 00:24:55,070 --> 00:24:58,790 is at the bottom. So that is a. That is a. Actually 402 00:24:58,790 --> 00:25:02,510 going to be a nine. So question number nine here. What's the 403 00:25:02,510 --> 00:25:05,190 one thing that you're most proud of in your career? 404 00:25:08,580 --> 00:25:12,420 I would say the thing that I'm most proud of has to be 405 00:25:13,780 --> 00:25:17,580 the people that I have been able to interact with and who I've had 406 00:25:17,580 --> 00:25:21,100 an impact on and who come back and share 407 00:25:21,100 --> 00:25:24,900 their, like, the things they've done with, you 408 00:25:24,900 --> 00:25:28,500 know, either the con. The consultation or mentorship that I gave them. 409 00:25:29,460 --> 00:25:33,260 I have so many people that I engage with and meet 410 00:25:33,260 --> 00:25:37,050 on a regular basis, and that it just. It 411 00:25:37,050 --> 00:25:40,450 makes me feel good that I'm able to, you know, share the knowledge, 412 00:25:40,850 --> 00:25:44,570 help others grow. And I. And I love cheering 413 00:25:44,570 --> 00:25:48,210 on for everyone. Like, you know, if you're going after a goal and I. 414 00:25:48,370 --> 00:25:51,930 And I've helped you in some way, or I gave you an introduction or I 415 00:25:51,930 --> 00:25:55,370 gave you some information or you went through training or whatever it is, right. You 416 00:25:55,370 --> 00:25:59,050 come back and you tell me, like, hey, like, this went great or this. You 417 00:25:59,050 --> 00:26:02,450 know, I love that. I also love when they come back to me and they're 418 00:26:02,450 --> 00:26:06,250 struggling. Right. And they're like, I still need help getting there. So I'm 419 00:26:06,250 --> 00:26:09,070 always. I'm happy that I can help. 420 00:26:10,110 --> 00:26:13,150 Well, I know when I want someone in my corner, you're one of the people 421 00:26:13,150 --> 00:26:16,870 I want there. Cheering for sure. Thanks, Matt. You 422 00:26:16,870 --> 00:26:20,270 bet. Okay. Cheering you on for a long time. I know, and I appreciate it. 423 00:26:20,270 --> 00:26:23,469 So we got one more question here. Here we go. Okay, 424 00:26:24,190 --> 00:26:27,990 question number 10. Ooh. Okay, this one's 425 00:26:27,990 --> 00:26:31,830 interesting. If you had to shift careers, they said, no more 426 00:26:31,830 --> 00:26:35,310 of what you're doing today. No more, no more AI business. No more of what 427 00:26:35,310 --> 00:26:39,040 you're doing. And you could do anything that you wanted, 428 00:26:39,280 --> 00:26:41,720 you know, out of the world. AI, what would you do? What was the thing 429 00:26:41,720 --> 00:26:45,200 that you would move to? I would be a, 430 00:26:48,640 --> 00:26:52,400 a travel advisor. Like, I 431 00:26:52,400 --> 00:26:55,840 love traveling, so I would want to like, like a travel 432 00:26:55,840 --> 00:26:59,400 influencer almost, but not an influencer, but like helping people, like figure out their 433 00:26:59,400 --> 00:27:03,120 travel. I want to go to the hotels and see which hotels are good. 434 00:27:03,120 --> 00:27:06,560 I want to go to different countries and, and then be able to buy. Create 435 00:27:06,560 --> 00:27:10,280 like travel experiences for people that I think that would be 436 00:27:10,280 --> 00:27:14,080 fun. I get to travel and I get to help people like, you know, 437 00:27:14,320 --> 00:27:17,840 have a good trip. Yeah. Well, I'll have to ask you next time. Hey, 438 00:27:17,840 --> 00:27:21,280 Myra, what should I do on my next. Actually, you know what, you can help 439 00:27:21,280 --> 00:27:24,160 me out when we're at Dev Learn. I'll be Myra, what should I go do? 440 00:27:24,720 --> 00:27:28,320 DevLearn. That's what I'll do. That's all I have time for. It's the conference. 441 00:27:29,120 --> 00:27:32,970 Yep. I'll tell you. You should go do your session. That's right. 442 00:27:32,970 --> 00:27:36,530 That's right. Do go do your session. I love it. Well, Myra, 443 00:27:36,530 --> 00:27:39,930 I always enjoy talking to you. It's always so much fun and always so 444 00:27:40,090 --> 00:27:43,890 insightful. I feel like I just, I learned so much from you. If 445 00:27:43,890 --> 00:27:47,490 people want to connect with you, they want to learn more from you. Where should 446 00:27:47,490 --> 00:27:50,410 they go? Where should they turn? Yeah, so 447 00:27:51,130 --> 00:27:54,850 connect with me on LinkedIn. I'm under Myra Worldan. I'm pretty easy to 448 00:27:54,850 --> 00:27:58,490 find. If you look for Matt, you can find me also under 449 00:27:58,490 --> 00:28:02,120 Matt's profile, my website. So I 450 00:28:02,120 --> 00:28:05,920 ondesto AI, but we have an intelligence suite which I 451 00:28:05,920 --> 00:28:09,200 think is a better. Is more useful than my website. 452 00:28:09,760 --> 00:28:13,440 So it's Intelligence ondesto AI. We have resources 453 00:28:13,840 --> 00:28:17,480 in our intelligence suite to help, whether it's 454 00:28:17,480 --> 00:28:21,200 regular users or businesses, figure out how to get started 455 00:28:21,200 --> 00:28:25,000 with AI and integrating it. Because personal and business use 456 00:28:25,000 --> 00:28:28,660 of AI are two different things. And so, 457 00:28:29,060 --> 00:28:32,740 yes, that's where the two places I would say intelligence suite 458 00:28:32,740 --> 00:28:36,420 and LinkedIn. Feel free to connect with 459 00:28:36,420 --> 00:28:40,180 me on LinkedIn. I love connecting with people. I love. I like. I look at 460 00:28:40,180 --> 00:28:43,980 my feed every morning to see what everyone's up to. So I 461 00:28:43,980 --> 00:28:47,780 like to doom scroll on LinkedIn and see what everyone's doing before 462 00:28:47,780 --> 00:28:49,620 I start doom scrolling on TikTok, 463 00:28:52,500 --> 00:28:55,260 which. You can also find you over there, I'm sure as well. Yeah, you can 464 00:28:55,260 --> 00:28:58,580 Find me on Talk under Learn with Myra. Yeah, and I'm on 465 00:28:58,740 --> 00:29:01,940 Instagram under Learn with Myra also, and I post, 466 00:29:02,660 --> 00:29:06,340 you know, educational content. That's. 467 00:29:06,420 --> 00:29:10,260 Hey, good, good stuff. So, well, Myra, as we wrap up the show, 468 00:29:10,260 --> 00:29:14,060 we always like to ask our guest, what is your final 469 00:29:14,060 --> 00:29:17,300 take? Yeah, my final take is 470 00:29:18,440 --> 00:29:22,160 AI Video is here to stay. And I 471 00:29:22,160 --> 00:29:25,920 think that we should really start to think 472 00:29:25,920 --> 00:29:28,440 about how we can use it 473 00:29:29,480 --> 00:29:33,320 to drive our business goals in a business setting, 474 00:29:33,560 --> 00:29:37,320 in our personal goals. If, you know, if you're. You want to, 475 00:29:37,400 --> 00:29:41,000 you know, get bigger on social media, how can you use AI to help 476 00:29:41,000 --> 00:29:44,680 you boost your social media presence? 477 00:29:44,680 --> 00:29:48,370 Right. Or even in advertising your business, how can you use it to, 478 00:29:48,370 --> 00:29:51,850 like, you know, you no longer need a big studio to hire 479 00:29:51,850 --> 00:29:55,330 talent, so how can you use AI to 480 00:29:55,330 --> 00:29:58,130 boost your company's social presence also? 481 00:29:59,570 --> 00:30:03,330 All right, well, Myra, thank you so much for joining me here in the Visual 482 00:30:03,330 --> 00:30:07,130 Lounge. Yeah, thanks for the invite, Matt. This was 483 00:30:07,130 --> 00:30:10,890 fun. You bet. So, all right, everybody, real quick as we wrap 484 00:30:10,890 --> 00:30:14,160 things up. Uh, look, AI, we know it's here. We keep talking about it. We're 485 00:30:14,160 --> 00:30:16,960 going to keep talking about it because it is so prevalent in the things that 486 00:30:16,960 --> 00:30:20,080 we're doing with images and video. If you're looking for some AI, you want to 487 00:30:20,080 --> 00:30:23,040 dive in a little bit, you want to try something, I go recommend, you know, 488 00:30:23,200 --> 00:30:26,880 lots of tools out there. Go give Camtasia AI a try. 489 00:30:27,279 --> 00:30:31,040 It's. It's free, it's a labs, so it's beta, but it's got 490 00:30:31,040 --> 00:30:34,640 some really cool stuff. You upload some images and watch it, create a video from 491 00:30:34,640 --> 00:30:37,770 images. And the cool thing is you can take it into Camtasia and you can 492 00:30:37,770 --> 00:30:41,570 manipulate and change and move things around. So give it a chance. Go 493 00:30:41,570 --> 00:30:44,330 try it out. We got some other great things that we've been working on that 494 00:30:44,330 --> 00:30:47,410 we announced at our October event. If you didn't get to see that, but with 495 00:30:47,410 --> 00:30:50,330 that said, you know, there's so much going on, so much change. You got to 496 00:30:50,330 --> 00:30:52,889 make sure that you're staying up on top of these things and all the things 497 00:30:52,889 --> 00:30:56,730 that will help you feel like, able to do the job that you need to 498 00:30:56,730 --> 00:31:00,490 do. So I encourage you, take a little time and to 499 00:31:00,490 --> 00:31:03,770 spend and level up for yourself. We'll see you next time, everybody.