AI Video is here to stay. And I think
that we should really start to think
about how we can use it
to drive our business goals in a business setting,
in our personal goals. If, you know, if you're, you want to,
you know, get bigger on social media, how can you use AI to help
you boost your social media presence,
right? Or even in advertising your business, how can you use it to
like, you know, you no longer need a big studio to hire
talent. So how can you use AI to
boost your company's social presence also?
Good morning, good evening, good afternoon wherever you are and wherever you're watching from. My
name is Matt Pearce, host of Visual Lounge and today we're going to be talking
about the thing that is prevalent everywhere. Another day,
another AI, Right? AI is taking over, but it is having a
serious impact. It is having an impact on images and videos in particular, which
at the Visual Lounge we are sincerely interested in.
It is changing the way we start, are starting to see image creation,
video creation and even the outputs from like tools that
what can they do to help you get faster, get smarter? And now of course
we've talked about our human framework and how we want to keep humans involved
in that and have that kind of oversight. But we've got an
expert today who is going to help us understand how
this world is changing and maybe some of the things that we can do to
maybe live better in it. So, so let's introduce our guest today,
Myra Roldan. Myra is a digital transformation strategist
with 20 plus years in technology and 12 years specializing in
artificial intelligence. She has trained over 2,500
professionals across AI, cloud and quantum technologies and
led global initiatives at Amazon that reach more than 1,000
employees. Her work spans Fortune 100 and 500 companies
as well as US government entities including the army, Navy and
state leadership. Myra's cross sector impact continues to shape
how organizations build AI ready talent and
drive enterprise wide change. And with that said, please help me welcome Myra
to the Visual Lounge. Hey Mayra. Hey. Good day,
Matt. Good day. It's good, good to have you here.
I, I'm such a fan of, of you and your work and it's about
time that we had you on the show to talk about this really pressing topic.
AI is kind of everywhere, isn't it? Yeah,
it's everything and anything people can talk about these days.
So. Okay, so I set us up here a little bit at the beginning that
obviously AI is changing a lot of things across a lot of
industries, a lot of kind of workflows,
particularly I'm curious, you know, you've been doing AI for a long time, which is.
I was going to ask you about 12 years. That's a long time for AI,
considering I think most of us have been doing it for like a year or
two. Yep. Yeah. Actually,
I've been in the AI space for 12 and so I've been
really playing around with video and just media in general
putting out, you know, trying to push the limits to see, you know,
what we can create and what are the considerations that we need to have
in place right now and the things that we should be watching
for. So. Yeah, so,
so foundationally then, you know, we've had
like someone come on and they talked a little bit about their experience with VO3,
you know, and obviously it creates, it takes a lot of churn
to create something that works well. And you can edit, but you can edit it
together. So what's the current kind of current landscape then of
AI video that we should be aware of? What's, what's maybe
front of mind, what's kind of now old passe stuff.
Yeah. So I would say that right now it's getting better. Right? Like
slowly but surely you're starting to get
at least AR AI
avatars or people in, in the videos that look like real
people. Right. Where the lip sync motion is getting better.
But there's still limitations, right, because you're still limited to 8 minutes
of video at the most with. With
Gemini. Right. If you create it using
their tool. And then there's Sora. Right. Which
also has the ability to create these
videos. However, I think that there's still a
component in here where we still need to get the prompts right,
to be able to get like the output that we're looking for.
And the videos aren't going to always be consistent when you have
to like piece together these little, you know, eight
seconds. It's not eight minutes. I said eight minutes. That was wrong. It's eight
seconds, eight second videos and you have a. Your character
changes. You know, either they, they lost their glasses or.
And so you have to really still have a strategy. You have to
have like, what's your design
element going to be like, how are you storyboarding this? Right. Storyboarding is
still a step you should not skip.
I, I truly believe in that. And I think that
until these tools get better, we really need to be
careful because we're entering what's called the Watch
Bait era. So have you heard of that? The
Watch Bait? No. In fact, I was just gonna ask you what is Watch Bait
era. Yeah. So Watch Bait is
where AI created short clips are going to start
dominating social media feeds. And so we're going to start
seeing, and you might already see it OpenAI sora to being
integrated into like social media platforms and into platforms like
Synthesia and other
video generation platforms. And it's really going to
signal a shift towards rapid automation of content.
So people are going to start producing this AI content at scale
and, and sharing it on, on social media. And so
now us as viewers, we as viewers have to like be able
to disseminate. Is it AI or is it not AI? Right. Is it
misinformation? Is it not misinform information?
What's, what's reality? Right. I think that's,
that's what we're entering. So clickbait. We
all know about clickbait. Now we have to enter Watch Bait.
I. Now that's the connection right there. Yeah.
Okay. So obviously it sounds like, it feels like. And I,
and I'm, I'm out there trying to generate stuff and do stuff and play with
it as well, but it feels like we're, we're, we're not there yet. We're
on the cusp of. There are good things. I think there are, as you mentioned,
I think avatars have come a long way even in the last year. I mean,
voice generation, which obviously is part of the video, has come.
Listen to like 11 labs. Holy cow. Amazing. Kind of just quality
and sounding. So from a practical
standpoint, then if, if I'm, you know, in a department
L&D or something else at, at an organization and I'm
hearing, hey, you should be using AI, right.
What's the reality here? Like what I can really get done
is it, are we functionally at a point where we can do stuff or is
it really, gosh, we, if we could wait a little bit longer, we might be.
Feel a little bit better about it. Yeah. So I would say first
of all, you know, if you're, if you're an L and D and a
corporation in a corporate setting or in a business setting and you're being told
to use AI for like this video generation, you need to make
sure that whatever tools you're using are like
authorized to be used within your organization.
Because I have seen some incidences where people are
using tools that are not authorized and they're putting
company data into these video platforms and there's
no delete button. Once you put that information in there, it's like there.
Right. And so I think that the first
thing would Be like, what's the goal? Like, why are we using
AI? Why do we want to use AI? Is it a. Is it a
budget thing? Is it a speed thing? Do they think
it's going to be better quality. Quality than a person?
Like, why are we using it? Right. And then if you do have an approved
platform, what's your strategy for using it? Right.
And how are you going to track the ROI on it
to be able to say, oh, this was better and faster,
or maybe it wasn't better, but it was
faster. You know, it's that. It's that cheap, fast,
good paradigm, you know, where you can only have it if it's.
If it's cheap, it won't be fast, right? Yep. And
it won't be like, you can't have cheap and fast and have it be good.
If it's cheap and good, it won't be fast kind of deal.
So you need to be able to weigh that out. And then there's the ethical
part of it too. Right. Like with these
platforms, like I said, there's no delete button, so are
you infringing on someone's likeness?
Mm. Right.
And you just have to watch out for that. Yeah. So it does sound
like. And, you know, actually I just went through our AI. We had an AI
training that we had to go through, and I thought about you the whole, the
whole time, because we've had. You and I, I know, have had conversations about these
things. Right. About that. We. We have to have those things in place before
we're doing it. So let's say, let's say we're in our organization, we
do have those in place. We've got our safeguards. We're not, we know not to
put our personal identifying information of our customers or anything else in.
Into the platform. Um.
It. It is kind of that practical thing. I, I love your. The. The triangle's
perfect for this because I do think I can get fast, but
it's maybe not good. And I can get. Or I can get good,
but I've spent a long time on it, but it wasn't cheap to maybe pay
for the models or whatever. Um,
so is there, are there other things like, like, are there practical things we
could be doing that allows us to get better outcome? It's not. I know you're
playing with a lot of different tools and are there things that you're seeing that,
like, have changed? Whether it's that maybe thinking about prompts or is
it. Is there structurally things? Are, are you feeding it models of,
like, I Say models like imagery, which again, ethically,
you gotta get on that, make sure it's not some model that didn't agree to
it. Yeah, yeah. So you know, when it comes to like,
image creation. So like, I've authored some
books and I've created images
using AI, and one of the things that it
struggles with is this idea of consistency, right? Like image
consistency, whether it's video or images.
And so I've had some luck with
ChatGPT on image consistency, where I
have fed it and you created an image and then fed it
that same image instead. Just put this image in different poses, right.
So that I can do with using ChatGPT. I
always use illustrations. I never use like real people.
And then for video, that's been a, a little
bit more of a struggle, you know, because
I, I've put. Been putting out this series of Abuela and
tech and AI where she explains different
AI concepts in like eight seconds, which is a feat. Right?
That's awesome. And. But I haven't been able to get a consistent
character. She's close, right? With every video,
but she's not consistent. And so I would say you need to be
okay with that. So you need to, when you're developing like your content
strategy, your video strategy, your image strategy, you need to put
a threshold for like, how much of a difference is okay,
most people don't notice. They'll. They'll let it fly, right?
But also like being careful about using
these avatars to represent like an entire community that you're
presenting to. Right? That's, that can be
tricky. And avoiding, like
trying to avoid stereotypes, trying to avoid,
you know, misrepresentation of groups, we run into some, like,
tricky areas where we have to be careful. And so I would
say when you are
planning to use these AI platforms for either image or video
creation, make sure that one, your
prompts are strong. So that's going to be the first thing
you want your prompts to have
a good foundation of what you
are trying to do.
You know, when you're using these tools, your prompts,
you might notice that if you try to put in a
prompt that's too long, you're not going to get the best
output because it's not going to know how
to process your prompt
correctly and you might end up with garbage.
And if you use Tool, for example, and just give you like Google Flow,
where you can then go in and create videos, right,
Using the Google tool,
what you'll find is that it will
only take a certain amount of characters
for you to be able to effectively generate a video.
And so like, if you want it to have a script, that
script has to be super short. And if you, you know, you
can and you should define your character
down to like the T, like if you were to describe a person
as far as look, what they're wearing, what their hair looks like, what their eyes
look like, what are they doing, what setting are they in. Right. That's the
most important part. Important part. But that script has to be like
super tight. And so that's a consideration that you have to have
when you're designing. Because eight seconds is
not a long time. No, it is not a long time.
And it's. It's interesting just because, you know, I'm. I'm
hearing what you're saying. Obviously there's a lot of con consideration to put into this.
Right. Because it's gotta be thoughtful about. Not only was what that
person looks like, which it is. It is a challenge to describe a person. I
find. Right. To get the kind of details because you inadvertently could say,
describe it one way and you end up with something that you didn't want. And.
But that also goes to like, if you're trying to represent someone in a particular
community, are you giving that a proper kind of
description and not making sure it's stereotypical and all those things.
So I love the considerations though, because I do think this is a
challenge. We're in this phase where I hope it all gets easier,
but it's not right now. Right. Like it is. I'm
finding that AI is a good partner for a lot of
things, particularly text. I find it's a good thought
partner. Ask. Help me think about questions. Maybe I'm not
wouldn't have thought about from a media creation. There are things
I know feel I feel pretty consistent about again, voices, avatars, pretty
consistent. I can get some pretty good images depending on
what kind of information I provide. But there's
a lot of stuff I'm also like, I'm throwing out a lot. I feel like
I'm doing stuff throwing out. It's a lot of still iterative testing
versus like I get one prompt and I. I've
nailed it. Yeah. And I think that's something that
people have to be okay with right now, is that you're going to generate a
lot of things that you won't be able to use. Right. And it
does. There's a cost to generating video and
images right. When you use any of these platforms.
So one of my favorite platforms to generate images is Ideogram
and So with ideogram, though, you get capped. Even
when you pay, you know, there's a cap. So, like, if you don't get it
right, like the first few times, it'll say, like, you're
done. Right. Come back.
And so that can be frustrating. Right. Because it's, it's.
We have to hone in our ability to take what's in our head because we
always can picture, like, this is the specific thing I want.
Right. This is what I want. But then we go to write a prompt on
it and it's garbage. Yep. Right. Or
it gets misinterpreted by the AI. Yeah, I've
heard a couple times the, the analogy one is
more funny. Mike Parkinson, I don't know if you know Mike, he's. He calls it
the drunk intern. But I've heard the intern analogy. Right. Like I, and
I work with actual human interns and, and they're brilliant and they
have their own skills, but it is often without. They are without
context of a career at an organization
that has. Of someone who's been there a long time. And so I often find
I have to be much more descriptive to an intern because they
just, you know, they might not know what outlook is. Right. And, and that's not.
Because they're not capable of knowing what outlook is. They just haven't experienced
outlook. And so I do, I do appreciate that, that sentiment. Right.
Like, you gotta. Yeah. Be willing to express more.
Yeah. And it's just, it's hard. Right? Yeah. Without
expressing too much is what I wanted to say. Like, because too much and then
it gets confused because you've added too many details and now it's like I'm overwhelmed,
just like an intern. I've said too much. Yeah. Yeah. Like
you gave me way too much information. Now I don't know what to do with
it. Yes. So,
Maya, as you are often on like, the cutting edge,
you are always looking at, I know from knowing you
for a while now that you're always looking ahead at kind of what's next.
And I'm guessing that gives you some pretty good vision to
look ahead here. Short term, where do you think
we're going in terms of AI images and
videos in the next. Let's say. I know it's hard to predict. I'm not asking
to necessarily put a flag in the sand, but like six
months, a year, what do we think will be true? That's not true today.
I think that we're going to move from like this
experimentation phase and to everyday use.
Right. So more People are going to start to use it for different purposes. We'll
see an increase of use for social media. I don't know if we're going to
see an increased use of AI in corporate just
yet because I think we're still feeling it out, right. So corporate
usually lags behind a little bit,
but we will start to see
consumer apps start to make its way
into the business setting. And
I think what we need to
really watch out for is whether it's in the corporate setting
or not, is the, we're going to see an increase in synthetic media
that's amplifying misinformation, wrong
information, or emphasizing, you know, the, the need for stronger
providence provenance and like digital liter
literacy standards across the board.
Because anyone can create a video, an AI video right now.
Right. And you have,
I think it's having guardrails around how
we create and what those tools look
like and how they evolve into like the tools that we use every day. So
I think we'll see some video generation and copilot we might see
some video generation integrated into
other platforms that we use in business, you know, and we may
start seeing the ability. Through.
Middlemen like a Zapier or through
APIs application interfaces
to these, like commercial consumer products to
generate video. And you know, there's still going to
be a need to be able to edit those videos
to make them make sense. And so I think we need to get good at
our video editing skills so we can start
cutting out like the bad stuff. So instead of throwing the clips away,
right. Keeping what we can use and figuring out like, how do we splice
this together so it doesn't, so it doesn't look bad.
Yeah, well, if you need a tool, I've got one.
Oh, I, I now I use it every day. Well, thank you.
Well, I, you know, I think I, I, I see what you're saying too, right.
That social media, obviously there's lots of, of things that are
happening and it's happening fast and it usually is a precursor to coming
into the workplace. Right. We saw this with,
gosh, I'm gonna date myself. But social media, Twitter became like yammer, right?
Twitter was happening and people mic y and then Microsoft
bought yammer and brought it in. Now I think yammer might be dead at this
point, but it's a thing. And so I
definitely see that. You know, I have a
prediction that, and this is what I hope to
be true. Whether it is true or not, I don't know because I'm not very
good at predicting Things. But the ability to have more and
more control in what the AI generates, I think is going to be really important
to, to people. And so, you know, giving,
giving, maybe more finite control over, you know, backgrounds,
characters, like letting it layer things rather than just kind of whole. Right
now, it's just a wholesale. I prompt it. If I'm good at describing things,
I might get what I want. If not, you know, it puts
in a different scene or whatever. I think that's going to be
tricky because we're working with generative AI, and the whole point of
generative AI is that it generates new content based
on historical data. So it's making new content every
single time. And so it's not persistent, meaning it
doesn't. I think what we need is more persistence and
character consistency. So, like, if I create a character, I want to. I want it
to be persistent. I want it to. To look and feel the same, no matter.
No matter where I put it. I would love to have the ability to
have character consistence where the background is
transparent and I can dump that character anywhere. Right. That would be.
That'd be a beauty. Right? To be able to do that.
Yes. Yeah. And I mean, I think the reality
is images have gotten not perfect, but it's better.
And so I imagine video is. It's just. It seems video is lagging
about a year to year and a half, kind of where images were.
I mean, we're getting to the point where our images now no
longer have six fingers or 20 fingers. Right. So, like,
that's a good thing.
Yep. But there's. It still generates some weird images occasionally, depending on what you prompt.
It's. Yeah, yeah, yeah. But it's
getting better, right? And it's going to get better over time. Yeah.
It's the worst it will ever be. So. Well, Meyer, this has been. I love
the take on it. I love the thoughts about ethics. I love the thinking about,
like, you know, how to. How we can apply video. Video today, obviously, it's not
a. It's not a one and done. There's work that needs to be done. And
that's a good news for us as humans who still want to do jobs and
still want to work. Right. There's lots of room for us to be involved. But
I do want to move us along here into our speed round, which are quick,
fast questions with quick, hopefully quick, fast answers
determined by the role of an eye. So here we go.
Okay, so here is our dice tower. We have a die to tell us which
questions to ask. Myra. Here we Go. First roll is number
12. So question number 12. Oh, what's your
one? Go to tool that helps you get your job done on a
regular basis. And when I say tool, it could be software, physical
gear, whatever, something that you use often to
help you get your job done. Yeah, I would say my phone.
I love it. Yeah. My smartphone, because,
you know, sometimes I'm not near my laptop and I need to pull information
up or I need to get to my files, and my smartphone is connected
to, like, all my external drives, so I can just pull a file up and
send it. Like, I can. I can run my business
off of my smartphone.
Yes, well, and we know how people feel when they get detached from their
smartphone, and, yeah, you know, it feels a little bit. Whoa, what's going
on? So. Love it. Well, are you ready for your next question?
Yeah, let's do it. Here we go. Question number two. Oh, we can't
have two 12s. I'm rolling really consistently. All right, the dot
is at the bottom. So that is a. That is a. Actually
going to be a nine. So question number nine here. What's the
one thing that you're most proud of in your career?
I would say the thing that I'm most proud of has to be
the people that I have been able to interact with and who I've had
an impact on and who come back and share
their, like, the things they've done with, you
know, either the con. The consultation or mentorship that I gave them.
I have so many people that I engage with and meet
on a regular basis, and that it just. It
makes me feel good that I'm able to, you know, share the knowledge,
help others grow. And I. And I love cheering
on for everyone. Like, you know, if you're going after a goal and I.
And I've helped you in some way, or I gave you an introduction or I
gave you some information or you went through training or whatever it is, right. You
come back and you tell me, like, hey, like, this went great or this. You
know, I love that. I also love when they come back to me and they're
struggling. Right. And they're like, I still need help getting there. So I'm
always. I'm happy that I can help.
Well, I know when I want someone in my corner, you're one of the people
I want there. Cheering for sure. Thanks, Matt. You
bet. Okay. Cheering you on for a long time. I know, and I appreciate it.
So we got one more question here. Here we go. Okay,
question number 10. Ooh. Okay, this one's
interesting. If you had to shift careers, they said, no more
of what you're doing today. No more, no more AI business. No more of what
you're doing. And you could do anything that you wanted,
you know, out of the world. AI, what would you do? What was the thing
that you would move to? I would be a,
a travel advisor. Like, I
love traveling, so I would want to like, like a travel
influencer almost, but not an influencer, but like helping people, like figure out their
travel. I want to go to the hotels and see which hotels are good.
I want to go to different countries and, and then be able to buy. Create
like travel experiences for people that I think that would be
fun. I get to travel and I get to help people like, you know,
have a good trip. Yeah. Well, I'll have to ask you next time. Hey,
Myra, what should I do on my next. Actually, you know what, you can help
me out when we're at Dev Learn. I'll be Myra, what should I go do?
DevLearn. That's what I'll do. That's all I have time for. It's the conference.
Yep. I'll tell you. You should go do your session. That's right.
That's right. Do go do your session. I love it. Well, Myra,
I always enjoy talking to you. It's always so much fun and always so
insightful. I feel like I just, I learned so much from you. If
people want to connect with you, they want to learn more from you. Where should
they go? Where should they turn? Yeah, so
connect with me on LinkedIn. I'm under Myra Worldan. I'm pretty easy to
find. If you look for Matt, you can find me also under
Matt's profile, my website. So I
ondesto AI, but we have an intelligence suite which I
think is a better. Is more useful than my website.
So it's Intelligence ondesto AI. We have resources
in our intelligence suite to help, whether it's
regular users or businesses, figure out how to get started
with AI and integrating it. Because personal and business use
of AI are two different things. And so,
yes, that's where the two places I would say intelligence suite
and LinkedIn. Feel free to connect with
me on LinkedIn. I love connecting with people. I love. I like. I look at
my feed every morning to see what everyone's up to. So I
like to doom scroll on LinkedIn and see what everyone's doing before
I start doom scrolling on TikTok,
which. You can also find you over there, I'm sure as well. Yeah, you can
Find me on Talk under Learn with Myra. Yeah, and I'm on
Instagram under Learn with Myra also, and I post,
you know, educational content. That's.
Hey, good, good stuff. So, well, Myra, as we wrap up the show,
we always like to ask our guest, what is your final
take? Yeah, my final take is
AI Video is here to stay. And I
think that we should really start to think
about how we can use it
to drive our business goals in a business setting,
in our personal goals. If, you know, if you're. You want to,
you know, get bigger on social media, how can you use AI to help
you boost your social media presence?
Right. Or even in advertising your business, how can you use it to,
like, you know, you no longer need a big studio to hire
talent, so how can you use AI to
boost your company's social presence also?
All right, well, Myra, thank you so much for joining me here in the Visual
Lounge. Yeah, thanks for the invite, Matt. This was
fun. You bet. So, all right, everybody, real quick as we wrap
things up. Uh, look, AI, we know it's here. We keep talking about it. We're
going to keep talking about it because it is so prevalent in the things that
we're doing with images and video. If you're looking for some AI, you want to
dive in a little bit, you want to try something, I go recommend, you know,
lots of tools out there. Go give Camtasia AI a try.
It's. It's free, it's a labs, so it's beta, but it's got
some really cool stuff. You upload some images and watch it, create a video from
images. And the cool thing is you can take it into Camtasia and you can
manipulate and change and move things around. So give it a chance. Go
try it out. We got some other great things that we've been working on that
we announced at our October event. If you didn't get to see that, but with
that said, you know, there's so much going on, so much change. You got to
make sure that you're staying up on top of these things and all the things
that will help you feel like, able to do the job that you need to
do. So I encourage you, take a little time and to
spend and level up for yourself. We'll see you next time, everybody.