Welcome to the Elevated Edit Podcast.

I'm your host, Blakely Ramsey, and the goal of this podcast is to discuss all things personal development, wellness, and the art of editing your life in an elevated way.

From mastering morning routines to mastering your mindset, we're going to sift through the noise and empower you to take Elevated action.

Make sure you catch the show notes for all the details.

Enjoy the show.

I am going to start this episode off by saying something that might ruffle a few feathers, and that is that you don't need to go viral.

Especially if your goal when it comes to content creation is building a business and not just a brand.

Let me ask you this.

Would you rather have a million views and 0 sales or 200 views, 5 DMs and 3 new clients?

Exactly.

Your content doesn't have to be popular, it just needs to be profitable.

Now, if you are showing up on social media for fun, if you are like, I don't want to build a business or I don't want to build a brand, this might not be the episode for you.

I just wanted to do a quick, deep dive into the mindset behind building a profitable business for your content versus Constantly Chasing Virality so here's the trap that I see a lot of smart women fall into is they start to treat their content like a performance.

So every post they're trying to go viral or every single day is about chasing views.

And then somewhere along the way, like they forget what that content was even supposed to do in the first place.

So you're constantly chasing trends.

Or maybe you're growing on a platform that doesn't actually benefit your business or whatever it is.

Like, instead of actually being strategic when it comes to content, you're just trying to get as many views as possible.

It doesn't matter who's looking at it, it doesn't matter why they're looking at it like you're just like a view is a view.

But here's the hard truth.

Like going viral and getting all the likes and getting all the views can be really exciting.

But at the end of the day, conversion is what actually pays your bills.

And so if you are using content to grow a business, then every single piece of content should be tied to a specific goal.

Now, like I said, you can still post your fun content.

I'm going to keep posting about my cats, I'm going to keep posting about my travel and my trips.

But when it comes to, like, my actual strategic content that I say that I post during business hours because that is when I post my business content, but this is where your strategic allocation is going to come in.

And you can do this a lot of different ways.

I, y'all know I love simple because if things are simple, I'll actually execute.

And so I like to assign every post that I make to a category.

Now within my different brands, I do have content pillars.

Once again, I keep those super simple as well.

But that's a step past this podcast episode.

You can put it in ChatGPT and ChatGPT can help you come up with all your content pillars, all the things, but, but right now I'm just going to talk about the categories that I like to assign every post to.

So number one is visibility.

This is where I am expanding my reach.

I am doing prospecting, likely to a cold audience, AKA people who don't know me at all.

I'm getting in front of new faces and I am getting their attention in some way.

So this is likely on TikTok or Instagram or even YouTube shorts.

You're likely, at least for me, I am not getting a lot of visibility from the podcast or from my long form YouTube content or from substack or from the blog.

Like those other platforms are going to have different categories that they're going to fall into.

So I'm like, okay, visibility.

Am I expanding my reach?

Am I getting in front of the right people?

That's really important.

What is my goal of getting in front of these people?

Am I trying to, you know, collaborate with someone on something?

Am I trying to bring someone into my world to, you know, purchase the archive?

Am I trying to bring someone into my world to grow my personal brand?

Because there are a couple of different goals that I have when it comes to content right now.

So I really try to think about that before I sat down and post anything.

Category number two is trust.

This is where you deepen connection and authority.

And that is what I do with the podcast, with the long form content, with, you know, blogs and email newsletters.

Because at least for me, I am not going to commit to listening to 10, 15, 30, 45 minutes of a podcast unless someone has recommended it to me or I saw them on TikTok or I follow them on Instagram.

And so when it comes to my podcast and like long formal on YouTube, I'm not thinking, oh, I'm expanding my reach.

I'm getting in front of cold audiences.

That is where I want to deepen connection with you and with everyone who comes into my sphere, whichever channel they come in.

You know, TikTok, Instagram Pinterest.

I want to make sure that there is a space for them to go, okay, kind of like what Blakely's putting out, but like, I'd like to get to know her a little bit more.

And then the third category is conversion.

So this is the one that I try to do the very least because people don't want to see it.

If I'm being totally honest, people do not like to be sold to.

I have paid a lot of money this year to go through a sales coaching program.

It's actually a year long program, so it doesn't end until next January, but it has drastically and radically helped the way that I communicate and my messaging, especially when it comes to content online.

I never really like to do a hard sell, but now I get to do it even less.

All of my sales messaging, quote unquote, is very different than it was.

So if that is something, the conversion where you're actually driving action, you're driving someone to make a purchase or book a call or schedule, whatever it is you might need.

If you're struggling with that, you might need to invest in some sales coaching.

I'm not even going to try to touch it because it is so in depth and people think they know sales.

And then when you get into an actual sales program like this, you're like, wow, I knew nothing.

But I still tried to make my conversion content.

I try to do it as little as possible just because people don't want to show up to that.

There's been a couple people that I've unfollowed that I really enjoyed following for a while.

And then all of a sudden they needed to launch a new product or launch a business or whatever it was.

And they never posted about their real life again.

They never posted any educational.

It was all just about the product or the, you know, mastermind they were trying to fill or whatever it was.

So just be really careful with that one.

And just a reminder that trying to make one piece of content do all three of these things, visibility, trust and conversion, is like expecting one outfit to work for a photo shoot, a Pilates class and a board meeting.

Technically you can do it, absolutely.

But is it actually effective?

So just slow down and think about that when you are creating your content, batching your content, whatever it is.

And speaking of batching, I think that I mentioned on the podcast that I batched my entire month's worth of content last month and I will never do that again.

For me personally, I just move so quickly, especially when it comes to constantly learning and constantly evolving and constantly trying to bring you more value.

And what I found was, first off, my energy.

I mean, recording, you know, 10 to 12 podcasts in one day, like, my energy was just zapped.

I, like, by the last couple episodes, I was like, I'm done with this.

I didn't even use some of them because it was.

They were just flat.

And I was like, okay, I can't.

I can't do this anymore.

So I'm back to batching weekly.

But now, instead of batching by platform, I am trying to batch by purpose.

So what I've been doing, and I initially started this and I let it go, and I'm like, this actually works.

Like, I need to stick to that.

Is picking three different topics that are actually benefiting me in this moment and that I'm really interested in or maybe that I want to learn more about.

And I have, you know, really dove in and done research and read books and, you know, read articles and read all the things.

And then I will create my podcast outlines from that.

And then YouTube long form.

And then I'll trickle down with, like, shorts and reels and TikToks and email newsletter and pins and all the things.

But I have been trying to batch my purpose.

So when I am planning a YouTube, I'm like, I'm thinking about, okay, you know, I'm trying to drive trust.

If I am working on a TikTok, I'm like, okay, I'm trying to drive visibility.

If I am working on, you know, a sales story for the archive, I'm thinking, okay, conversion.

And so when I post, I'm not wondering, like, man, is this gonna go viral?

Like, I hope this goes viral.

I'm like, did this do its job?

Because what I have found, like, if you look at my social media platforms, my numbers are not crazy, But I have made a lot of money in my lifetime from social media, starting back, even in real estate.

Like, if you do it, in my opinion, if you do it the right way, it is a slow build where people come into your world and they get to know you a little bit and they start to trust you and they start to see that, like, you really show up.

You don't just talk the talk, but you walk the walk as well.

And I like to see that with people that I'm about to spend money with.

Like, I want to make sure that they didn't just have one viral post where they were just rambling and, you know, it just happened to go viral.

And then they marketed themselves as an expert Like, I want to see someone who actually shows up consistently and knows what they're talking about and knows what they're doing.

And that content isn't always going to go viral.

And that might be something that you have to shift your mindset on instead of being like, man, only got 10 likes.

Okay, you only got 10 likes.

But then you had three conversations in your DMs.

And you know, you hear of these massive content creators that have millions of followers and they launch a product and they have zero sales, and it's because they haven't built that trust and that credibility with their audience.

One thing I do want to caution you, this is something that is starting to come up more and I'm hearing about it in my marketing circles as well, is being overly vulnerable on social media.

There was a.

So, like, I feel like we went very boss babe with content for several years, and then I feel like maybe Covid kind of brought out people just being super authentic on social media, which I think is great.

I definitely think there are good points to that.

But especially if you were wanting to show up as a leader or a professional, there is a certain level of, maybe you shouldn't put all your business out on social media.

That's all I'm going to say about that.

Just be very careful about trying to connect and connecting in the wrong way.

Like, there is someone who.

I was actually going to spend a lot of money with her this year on a product that she will a program that she sells because she knew her stuff and we had a great conversation and, you know, we followed each other on socials and I was like, you know, right now is not the right time, but I would love to chat later.

And almost every single day on her story, she talks about how overwhelmed she is and how behind she is and how she can't ever get caught up.

And she, like, always shows up and her hair's a mess and, you know, she has on, like, pajamas.

And I just, I don't know.

Like, I'm like, definitely not now.

And so just be careful the way that you're showing up on social media.

I understand trying to be relatable, but there is a certain point where depending on what your, you know, business is or what your brand is, there is a certain point where, like, maybe, maybe we do like a little privacy in our lives.

That's all I'm gonna say.

That's all I'm gonna say on that.

And I do just want to remind you that, like, yes, going viral is great.

And, you know, you can make money if you monetize your socials, if you get enough views and all the things.

But strategy is what is going to bring sales.

And for me personally, like I said, I would rather have five women DM me and say, I need that.

Where can I buy it then?

50,000 likes from people who won't spend a single dime on me.

And I do think that is where you start to shift from being a content creator to a business owner on social media.

And you can start to treat it like a job and you can start to be less emotional about it.

And for me at least when I started doing that, I was able to show up a little bit more consistently because I'm like, okay, this is just my job.

Like, this is not super personal for me.

This is not something that I have to be emotional about.

I need to show up, do a good job, get it done, and then move on.

And so here is your challenge.

I want you to look at your last 10 posts and I want you to name the goal of each one of them.

So did it fall under visibility?

Did it fall under trust?

Did it fall under conversion?

Or if you want to pick three different categories, you totally can.

You don't have to use the same ones.

But I would just say keep it simple if you can.

And if you can't name the goal, then you're not building a content system.

You're just throwing stuff at the wall and hoping for dopamine, which we all have to test and we all have to try, but we can test and try with some kind of strategy.

And that is just, to me, that is like so important and I think it will help so many people because I hear people get so down and so depressed about, oh, well, I, you know, I only got 100 views and I only got five likes.

It's like, okay.

And they're like, well, yeah, but then like one person joined my program.

I'm like, you have a two thousand dollar program, like the return on that is insane.

And they're like, yeah, but people see my stuff and you know, they kind of comment on like, who cares?

Who cares?

You just made $2,000 off of a post.

So just keep that in mind.

If you are a business owner or a content creator of any sort on social media, just keep your end goal in mind and don't worry about the metrics.

And if you do end up going viral, that's incredible and wonderful.

But it doesn't have to be your only goal.

Okay.

I hope that you got some value from this.

I know I have had different themes throughout the week, but I'm really trying to nail down my messaging with the podcast.

I haven't had guests on in a while because guests are a ton of work and I am not really sure where I want the podcast to go.

I'm not sure what the direction is.

When I first started the podcast, there was no direction.

I like brought any guest on, it didn't matter.

And now I am getting a lot more strategic with my content.

So I am considering.

I'm not really sure we'll see, but I hope that this episode brought you some value.

If you liked this kind of content, let me know.

I definitely want to give you you more content that you actually enjoy and that you actually like.

When it's done, you're like, wow, I'm so glad I took the time to listen to that because I don't ever want anyone to listen to my podcast and be like, oh great, Blakely just rambled for 20 minutes and wasted my freaking time.

Because y'all know I do not like to waste time.

So that is something I think is really important.

But okay.

I hope you got some value out of this.

I hope you have a wonderful rest of your day and I will see you in the next episode.

Thank you for tuning in to the Elevated Edit podcast.

I hope you found today's episode inspiring and full of actionable tips.

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Until next time, keep growing, glowing and elevating your life.

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