So you still don't have a website.

Well, maybe you don't even need one.

Today's episode, we're going to discuss social media platforms versus websites versus landing pages.

What, when, how, what are we going to do?

Yeah.

And if it confuses anybody, it's marketing.

And we're going to talk about lead generation.

Yeah.

I like this topic because it's not just very, very important.

Yeah, but.

And I wouldn't say that it's like here's the 2026 thing because social taken over for a long time, but there are still so many people being behind and think like traditionally, like I don't want to make any comparisons, but when we go to the US they still do billboards next to the highway, which is the Super 19, like 50s or 60s.

I wasn't alive, so I don't know.

But there are modern ways of generating traffic and attention that doesn't require you to do stupid things.

So let's talk about smart stuff.

I remember this because when we started the coaching business six years ago, I think the first thing I did was to hire someone to build my website.

Yeah.

And I see this is being done especially for people who are going into the online space.

They might have an offline business and as soon as they're going into the online space, they come in with this old school mindset where you always come with a website because that's very traditional marketing.

You need to have a website so people can see what you do and understand what you do.

And I think it's so hard for most coaches who are going into the online space to comprehend that that website is maybe not the most critical part of the business anymore.

It's not helping them.

That's what we're going to discuss.

I believe a big myth is that people believe, but I need to have the website because people.

That is why.

Where people can trust me because they believe they look professional.

And I believe it's more of a ego thing.

Yeah.

Or.

Or just pure.

Like I'm getting started and everyone knows it.

Like everyone.

Every business that you know of have a webpage to go and visit.

So it's not weird that people think you need it.

I remember what it was like for me when I started my first business 19 years ago.

I started it because I wanted to present myself as someone who had a business.

I couldn't acknowledge it back then because my ego stood in my way.

But the truth of the matter was that I wanted to be someone who was a business owner.

I think that applies.

I think that's a part of the reason why people think they want a webpage.

But it also is an honest like, but I need one.

What options do I have?

How would people otherwise be able to know what I'm offering?

Yeah, correct.

Or how can I build trust?

How would they know who I am and see my prices and stuff like that?

And I think there's another myth coming in that social media is to grab attention, but the landing page or the website is for trust, it's for conversion.

So I think these are some of the things we need to break down and take a look at.

Because it's also about what stage you're in in your business, starting up your business.

And truth be told, we are now 6 million plus years in revenue and 6 years into this business and we still don't have a website.

We do, but we're working with landing pages and we don't have a published official website to go to.

Like, would it make sense for us to make one?

Well, arguably, yeah.

But is it the right next thing for us?

Is it where we can see the most leverage if we invest our time and money?

Yeah.

No it isn't.

So we haven't got into it.

It makes sense.

Yeah.

We're running a podcast.

We have a lot of people that comes by us that doesn't know who we are.

Yeah.

That wants to be able to search for us.

They will find our social medias.

But like.

Yeah.

So all of those reasons exist, but still not a moneymaker for us.

No.

Meaning we don't have one.

There is nothing to rush in terms of creating a web page.

I think it's so easy to get stuck in.

But I need to have this website.

But the real question is what is the problem you're trying to solve?

Yeah.

What is it that you're trying to solve?

And if the problem is.

Yeah, but people need to know who I am.

People need to trust me and know what I do.

Well, then there's a better place.

Because it's not about where you show, it's about where's the traffic.

It's about having eyeballs on those informations about you.

And there's just a way, smarter way until you really need it.

And that is your social media.

Yeah.

It doesn't really matter what social media account you're working on, especially if you work on LinkedIn, Instagram, YouTube or Facebook.

Those can all be branded and those can all be used to the same thing.

Each platform has an opportunity to brand you, build your trust, show your trust and have people trusting you grab leads, get lead generation and connection with the audience.

And that is the biggest, biggest, biggest difference.

And what it really is, it's the foundation of marketing.

It's the foundation of marketing.

Yeah, because I learned a lesson.

You know the electric generators that you put in a stream of water, and then it's a big wheel and it goes around.

Do you know what it's called in English?

It spins based on the current of the water, and it generates electricity.

And the reason why it works is because the thought of where it's placed, because if you put it above water or out of water or if you put it in a lake that stood still, no electricity.

So that was one of the first kind of insights that I got into marketing.

And this was maybe 20 years ago when I started to understand that, okay, we need to look for where is the opportunity and then make sure that we do an impact there.

So if.

If you create the website over here, it's just as problematic as you painting your offer on a billboard and putting it next to your bed because, like, nice.

It looks good, you know, and maybe it does, but the problem is people aren't seeing it just because it exists above your bed.

It's the same thing with a web page.

If you create a web page, guess what you have to do?

You need to go to where the people are, and then you need to drive people away from where they are to your web page.

Yeah, because otherwise it doesn't matter.

And that's what so many people have been trying to do with free communities.

On school, for example, why is school so big?

It's because it's run by a master of marketing.

A marketing master.

That's why it creates an audience and why people run there.

But here's where people go wrong.

People believe that if I have a school thingy, it looks professional.

I can upload trainings and I can create community.

Yeah, but you still gotta move people from where they are into a platform where they then need to revisit again tomorrow in order for you to have that community exist instant.

It's not gonna happen if they already hang out on Facebook.

What's a thousand times better than a school platform is a Facebook group.

Because they are gonna log into Facebook tomorrow again because that's conditioned in their behavior already.

And it's the same thing with a web page.

Yeah, so I'm gonna stop preaching for no, no.

But it's much easier to adapt to people's patterns than trying to teach the new patterns.

If you're not a huge business With a load, pockets full of money.

Don't try, it's not worth it.

So if we look into different things we want to solve, we want to solve first of all your branding and having people to trust you.

You can do that on every social media.

And down below we'll put up a profile audit custom GPT where you can literally go in, copy paste, just take a picture of the social media platform and put it in and it will tell you how good your profile is set up for creating trust, for getting leads and everything like that.

Because your profile can do that.

Take that one, it's for free.

Down below while we're having this conversation, I mean if you want, you can pause this video and think about it for 10 seconds.

But why do you want to have a web page if you do?

Or why do you want your social media to look a certain way if you want to do like, what is the purpose?

Because let's face it, in order to build a business, you need to influence people enough so that they want to buy from you.

And the foundation is that is build no like and trust.

So that's basic.

So once we're looking into, okay, so how do I create no like and trust then look for is what you are about to do or what you're planning to do or already doing.

Is that creating no like and trust or is it showing a very nice side of you that is going to turn into if people saw it's going to turn into the McDonald's burger when they market the best side of their burger and then they present it to you in the restaurant and you get a half stomped on sandwich.

It's important to reflect, to just have why are you doing what you're doing?

Is it because you literally want people to see what they need to see in order to know like and trust you or is it what you believe you need to prove to them so that you can convince them to know like and trust you.

Very different thing.

What is the biggest thing you want to do?

It's lead generation.

So lead generation means that we can do that directly on our social media.

There's right and wrong ways to do this thing.

On your social media.

You always, always, always want to have very clear what it is that you do, who you're there for, who you speak to and what you help them to do.

It needs to be very clear.

That's your messaging.

It needs to be very clear on your social media.

We have a thousand episodes in this podcast.

Yes we do.

And we can even put in a Messaging F out GPT as well.

So go and use the arsenal of gbts we have here to help you.

You always want to also have lead generation, meaning you need to have somewhere clearly on the top of whatever looks a little bit different depending on what platform you're on.

You need to have something that is a legion engine, something that, where you grab your ideal avatars interest and, and get them to come closer to you.

Now you can do it in two ways.

Now if it is so that you already built the website, we want you to pause the website and build landing pages.

The landing pages for certain legions that you know that your avatar actually want.

Because the reason you want people to come into your website when you have your social media is literally to give you their email address and get signed up to your email address.

Well sign up for contact so that you can actually stay in communication with them.

Yeah.

And if they just land on your website, they need to find the way out.

You can have all the pop ups but they're less likely to want to go there.

So make sure you grab the attention by the legion first.

So that is drive them to that thing, not to everything else.

Because as long as you give them different options, you also give them a way to get lost.

Yeah.

If you do not have a website, of course you just have a communication and social media instead.

But that's why you have the landing page.

It's for getting people into your email list.

Honestly, even if you have a web page, even if you can build landing pages, the other way might be more effective for you still.

And it's literally to ask for engagement.

Yeah.

So I've created this thing, would you like it?

Throw me like a, and then a keyword below in the comments and then they might say 97, I want that thing 97 commented below.

Then what happens is that they have said, hey, I want this thing.

I want you to contact me.

That's what it means.

Yeah.

Because the only way for you to give it to them then is to start a dialogue through the DMs and in the DMs then say hey, is it cool if I send it here?

And they're like, yeah, yeah.

And then you send it and they're like awesome.

Yeah.

And the episode isn't about this, but it's important that you understand that a lead generation is not the intention for you is not to give the legion, it's to build a relationship with people who find that kind of legion interesting.

So the moment you've sent the legion, you start a Conversation.

Yeah.

Which also means that it's way smarter not to have your landing page directly linked but have them comment something so you could.

Every time there's a way where they need to click on a link to go somewhere, there's a risk that you lose them on the way.

100%.

You want the fastest way to get into a dialogue.

Yeah.

It's the path of least resistance and it's not, it's not the path of least resistance for you, it's the path of least resistance for the person visiting your thing.

Yeah.

So we want to make sure that none of the complexity lands on the end of the receiver.

Yeah.

If it's complex to date you, then I promise you you're never going to get a girlfriend.

I'm speaking to the 15 year old me.

High five.

It depends who you are.

It depends on the girl.

It depends on the boy or the boy, boy, girl or whatever you're into.

Which is the same.

It depends on your authority, level of authority and the level of how much they want something you want.

Absolutely.

If George Clooney went out on social media and said, hey, I'm looking for a date tonight, then he would get a million responses.

And it doesn't.

I don't care about the landing pages.

No.

No.

So we want the path of less resistance and we want the path to get in conversation as fast as possible.

Yeah.

The easiest way to talk to people through DMs.

Yeah.

Because the options you have are email, which is not that personal.

It's still personal, but it's not that personal.

You can call them super personal.

Too personal.

They don't want to talk to you.

You can send them an sms.

Still a bit invasive.

It's a little bit too breaching on their privacy.

And then you have voice notes and stuff like that.

You can send and then you have DMs.

You and DMs are still in the experience of the receiver of a DM is still a very undramatic way of communication and they are open to have a chat with someone that they've briefly seen that if they believe that there is some value there.

Now there is a difference.

There are thousands upon thousands of people who are doing cold DMS and you can do cold DMs, but you need to know what you're doing in order to just wrap this up and make sure that we make it super, super clear path of least resistance for the rece of what it is the service that you give in your marketing, your marketing is supposed to help people serve people and support them.

And it's so important because when we say path of least resistance, I would believe that everyone would argue, yeah, but less resistance is that they don't need to talk to me.

Hundred percent.

But there's a higher resistance that they will not get there.

You lose them.

So make the shortest way possible so you're not losing them.

Every time you put in link or a step.

There's a risk you lose them on the way.

The resistance that they're going to experience isn't conscious.

Like it isn't something that they are contemplating.

So you need to make a steady flow that's easy for them to just follow along.

That keeps their attention long enough for you to be able to.

To get in contact with them.

So to wrap this up, step number.

One, your social media setup.

Yeah.

Profile setup that will win every time.

It's also dynamic.

Step two, landing pages.

And only step three, when you needed a website.

Yeah, yeah, super good.

Social media, landing pages, websites, in that order.

Yeah, super, super good.

If you want our help to figure out your profile, then use the GPT.

You also have the messenger GPT.

You're gonna love them.

It's gonna process it for you and give you tons of valuable feedback so that you can make money faster and be better for people.

So you have nothing to lose.

And if you love this episode, don't forget to like and subscribe and we'll see you in another episode.

It.