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When it comes to you and your audience, you wanna keep

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anybody out of the way between you having a

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direct connection.

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Welcome to Your Podcast Consultant. Small lessons

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with big value. With more than a

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decade of experience and millions of downloads, this

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Hall of Fame podcaster is a featured speaker, author

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and mentor to 1,000. Now he wants

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to work with you. He's your podcast consultant,

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Dave Jackson. Look, I'm not

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anti capitalism. By all means, if you got an idea, throw

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it on the wall and see if it sticks. But this one makes

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me scratch my head, and there are a few of these coming out. And this

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is where you want your audience to give you value

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in the form of money for the value that you

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deliver to them. Now that's called value for value. I like that

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model. I like it a lot because when you have a

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direct connection with your audience, there are no sponsors

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to boycott. There's all that stuff is out of the way. You wanna keep

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it direct between you and your audience. And

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so, consequently, if I am looking

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into a service and they're like, oh, yeah. Just add this to your feed, I'm

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gonna think long and hard about that one because if

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whatever I'm putting into my feed or before my feed, if

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it's a prefix, if that breaks, everything

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breaks. And one that's slowly

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coming up is I'm seeing people come up with these ways to

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accept donations. And what I don't understand about

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this is you can use a service like buy

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me a coffee. So there's one. Right? You

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buy me a coffee. Audience pays buy me a coffee. Buy me a

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coffee pays you. I just did a episode on

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this, and they're one of the best in terms of not making a fee. But

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then there are other things that I go, I'm not quite sure I get this.

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And there's one, and I'm just, you know, hey. Again,

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kudos for trying something new. I just don't understand your business model, and it's

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called Lenny dot f m. And what it does is listeners

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choose a bundle of podcast to support for $4 a

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month. And they say they're planning more flexibility, but they have to

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start somewhere. And in US dollars, you pay

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$4, and it's spit split equally

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amongst the top 4 podcast, less, of course, a

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10% fee to Lenny dotfm. And, again, they

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gotta get paid. I get that. To start getting support from your

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audience, just mention Lenny dotfm and use the brand kit for

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your website. There's no new app for the audience and no extra

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content crew to create. And we'll let you

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know when support from listeners starts accumulating.

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And I guess you have to have a a Lenny dot f m account. But

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what I don't understand is what

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what's in it for me again? Because if I'm going to ask

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my audience to support me, why wouldn't I just tell them to

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go to my website.com/support? And that's

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where you can set up your PayPal, your buy me a coffee,

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your Patreon, your Supercast, whatever it is. If you're using,

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Buzzsprout has a way for you to do that. Now they take 15%,

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and so does, Captivate. That's why, if you're just

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looking for donations, buy me coffee isn't a bad idea

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because you are losing 10%. Now

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the other thing is you're asking your audience to give you

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$4 or if it sounds like a dollar, which you're gonna get

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90¢ of. Why are you putting a limit

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on the value you provided? Did you

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give more than a dollar of value to your

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audience? Then why are you asking them to give you 90¢

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back? That doesn't seem to make any sense to me.

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Let the audience choose how much

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your donation is. Because for some

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people, $5, they're like, I don't know. $5, that's a

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lot of money. And then other people are like, oh, $50. I got

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that in my couch cushions. And they'll gladly give it to

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you when you simply ask them. Now I do recommend that if you're

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gonna do any kind of call to action, a,

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mention it in the middle. But the other one is,

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I if you're not gonna do any, do it towards the end. What

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I don't understand is when people go, hey. Welcome to the show. It's the

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Dave Jackson Power Hour. And before we get into the topic today, I just

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wanna remind you, if you could go out to whatever and give me

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money. Like, give you money for what? It's

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kinda weird when you do that. Somewhere in the middle after

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you've given them value, whether that's in the middle or at the

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end or somewhere, I don't recommend right up front. I know I listen

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to he said the guy that goes to church. I listen to a lot of

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church podcast from time to time, and they're always asking for

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money up front. And I go, you do know you are

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pushing that stereotype that all they want is your money.

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And it kinda sounds that way. So, again,

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nothing against the fine people over at lenny.fm.

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I'm just saying, a, why are you limiting the amount of

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money, people give to you? And, b,

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now it's it's the audience gives to Lenny, Lenny gives

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to whatever PayPal, and PayPal gives to you. That's one

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more person in the connection between you and your audience that

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I just don't think you need. I don't understand

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the problem that they are solving. The only thing I can think

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of is, okay, but, Dave, what if I listen to 10 different podcasts? I've

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gotta give money to this person and that person and this person, and

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that's where I'm like, hey. You know, at some of these places, you can set

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it up to just be automatic so they don't have to come

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back. And I guess they

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can support their favorite 4 podcast

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in some form where before they weren't. Okay.

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I guess they're making it a little simpler. But that's where you as a

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podcaster, you have to realize you have to make this easy. It can't be,

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oh, go over here and set up this and then buy some

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tokens and turn those into whatever, and then I will

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be able to no. Just make it easy if that's what you wanna do.

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Now the other thing I need to point out here before we get out of

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this is you don't have to make money with your

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podcast. What? Yeah. It's true. I've said it

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before. You don't have to make money with your podcast, especially when you

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start out. I just saw someone in a Facebook group this morning, and

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they were like, look. I am 30 episodes in,

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and we need to start making money. And while I went over, number 1, they

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weren't 30 episodes in. They were 10 episodes in. So I'm not sure

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why. Maybe I'm missing something. But when you first start

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out, I always recommend doing it for fun, know who your

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audience is, know why you're doing it. Because if you don't get your why, you

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burn out. If you don't know who you're talking to, you're not gonna entertain them.

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But if you add on top of that, I wanna make money really quickly

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because I gotta quit my day job in 6 weeks, that's not gonna work.

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Because, a, it takes a while to grow your audience. I typically say

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around 3 years, and nobody likes that idea. And, yes, there are people

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that will sell you hope for 3 easy payments, but I've

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got the proof if you want me to prove it to you. It's it's typically

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around 3 years. The 1st year is awful. The 2nd year, you found your voice

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and you're growing your audience. And by year 3, you have an audience that you

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might be able to monetize. But I just wanted to put

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that out there because some people think they're a failure because they're not monetizing.

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And the reason they're not monetizing is they don't wanna monetize. And I'm

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here to tell you, it's called a hobby, and it's fun. I ride my bike

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every summer. I did this summer, and, I didn't make a dime. In fact, it

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usually cost me some money to tune up my bike. So

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as we talk about monetization today, for those of you that don't wanna monetize, that's

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perfectly fine. Don't let others go you know,

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it's kinda weird because nobody asked me, oh, you ride your bike? Yeah. How much

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money is that making? Nobody asked me that, but they do with my podcast, and

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I think that's somewhat rude in a way. If you need

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help with your podcast, I would love to help you. It's

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super simple. Just go over to, school of podcasting.com/join.

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I'm Dave Jackson. I help podcasters. It's what I

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do, and I can't wait to see what we do together.