[00:00:00] All right, let's go to Robin! Okay, yay! Hi, Melissa. Hi! So, okay, mine, my issue is kind of the same as I think Amy earlier.

So I help health care providers create a new profit center in their practice with with the scanner and with supplements. And then I also want to attract reps that want to do what I do. Uh huh. So, um, on my in my about me section. I'm, I'm talking to both of those, um, but I'm, I'm just, maybe I should have a more of a nint, nint, nint, um, with providers.

So I don't, I'm not really sure. I'm kind of confused. Yeah. So, um, you probably have two different avatars you have, or your buyer persona, like [00:01:00] you're looking, you're actually looking for business partnerships. Um, and you're also looking, um, you're, you're, well, you're looking for business partnerships. With the reps actually, because they would be doing business with you customer.

If I'm understanding you correctly, would actually be the HCPs because they would be purchasing. And then they would open up a door of a massive network for you for more, um, sales, right? Um, it's kind of a two pronged approach. It's not much different than anybody in here with expertise. Is it XP and, um, real estate where like you can build a brokerage, a group of brokers, but also do real estate EXP.

Thank you. Yeah. Yeah. Um, and I think that regardless, like you can still have this umbrella, um, because [00:02:00] even with the reps, quite honestly, aren't you creating a profit center for them too? Yes. So really the messaging is the very similar. It's just that there are different customer base. Right. Um, so what I would suggest is again, kind of back to like marketing one on one is like once a week, you're speaking to the HCPs, obviously their desire for a profit center and their need for a profit center is going to be very different than an individual rep who's out there looking for more customers, right?

Like. The HCP is probably capped with the number of patients they can see per day for the amount of revenue they can bring in. Um, you know, there's so knowing their pain points, you basically want to go through the avatar work twice, right? So you want to go through the avatar work with your HCP and get really clear on their pain point and their desired results, um, as an HCP.[00:03:00]

and additional revenue. And then you're going to want to go through the same exercise for these reps. Are they people who work full time, who are looking for an additional income stream? Are they already well integrated into the healthcare field, have large networks in the healthcare space? Um, why would they want To create another income stream for themselves on top of what they're doing.

Is it out of fear? Is it out of safety? Um, is it just because they love money and they want diversified income? Um, so I think that you really just need to, I'm giving you permission to go down the rabbit hole of both, um, and just have. Different content on different days to speak to your different avatar.

And when you get to the network growth strategy part, you need to do the same thing with network growth. And I didn't really talk about this too much with Todd, but it's going to be the same thing. And that is [00:04:00] like strategically spending a portion of your week growing your network around ideal HCPs and then spending a portion of your week strategically growing your network around ideal, um, reps that you would want to do business with.

And you just want to do a healthy split between those two. Um, yeah. Does that help? Yes, it does a lot. So my HCPs could be any kind of Healthcare provider? Well, probably not. I mean, there's probably going to be areas that are going to be more ideal than others. So what is the device or product or what is it that they'll be selling?

Is it vitamins supplements? It's a scanner. It's a device that measures the level of antioxidants in your body. And then we have the solution to increase that score. So it's the supplements. Yeah, so, and this would be a good for you to listen to the replay earlier today to the, one of the things I would think about is which healthcare providers are actually even allowed to [00:05:00] do that and interested in doing it.

So, I would venture to say, and maybe Allie, feel free to weigh in or anyone in healthcare, but if you're working for a healthcare corporation. So if you are an employee of a healthcare system, seeing patients, it's probably pretty highly regulated and you can't just be slinging supplements at the front door because you don't own the practice, right?

That's my guess. It's been a couple of years since I've been in the industry, but it's pretty highly regulated. Um, so then you're wanting to look more at like, um, kind of the boutique kind of high end, um, docs who are concierge types. I think that you're actually going to be more successful with kind of the, the, um, the functional medicine gurus that are, you know, high ticket online, like the, you know, we've got nutritional coaches that are like 20, 30 grand to work with someone for a couple of months.

Um, you're going to want to look for these people who are wildly entrepreneurial and they're in the healthcare space already. [00:06:00] Cause it's going to be a much More fun conversation because they get the, the idea of being an entrepreneur. Um, and another area would also be, um, you know, I chiropractors are, are most of them are independently owned.

Um, and they can only see so many patients a day. Um, so their income is capped based on how many people they can crack in a day. So, you know, um, those are a good one as well. Those are just a, a place to start. Um, But I definitely wouldn't just grow random HCPs. I would get pretty targeted. Beautiful. Thank you so much.

You're so welcome. It helps. Yay.

All right. Let's go to miss Leanne. Hello. Hi. Hi. So similar, similar question for me, kind of on my niche and different directions that I want to go in and how to prioritize. Um, so I'm a breathwork coach primarily with focus on health. So my background is in [00:07:00] nutrition, a holistic nutritionist and a human potential coach.

Coach, um, breathwork is really the thing that I think sets me apart and I integrate that into health. So my, I have a group coaching program and my ideal client for that is women, probably over around the age of 40 or over, um, High performing, high achieving, super stressed, like on the path to burnout where they're just overworking, trying to do all the things, you know, focusing on their career, their family, over prioritizing their own health, so I really help them.

Ah, it's so many things, but it's like the stress management, nervous system regulation, combined with healthy, nutritional, foundational. habits, um, as well as looking at the mind body connection and how our emotions that we hold manifest as physical issues. So a lot of the clients I work with, it's extra weight, but it could be anything really high blood pressure, [00:08:00] digestive issues.

It's really getting To release that emotional stuff and the stress and teaching them how to balance their nervous system. So that, I mean, that's ultimately my ideal client, but I also do work more in the functional breathing and just stress management. And I've been thinking about also corporate workshops and clients for, for breath work, for Improving employee performance and reducing stress and that kind of thing.

So I'm just also trying to figure out what's a good place to start and Yeah. Doing both of those at once. What would that look like? I love this. Um, some of you guys may not know I'm actually certified in hypnobreath work and I actually just ran my own unblock your business hypnobreath work program. So I'm like wildly passionate about nervous system dysregulation.

Um, I think that this is, God, there's so much opportunity on LinkedIn. There's, there's so [00:09:00] much opportunity for impact and education. Um, I think that a couple of you on the line are probably going to need to think about this. Um, you're going to have a segregated audience that's going to be consciously incompetent and unconsciously incompetent, right?

So that's going to impact your marketing, right? So like the high, what I mean by that is. Like I was a potential client of yours five, 10 years ago, but I would not have been open to receive what you had to say about what I needed to do to change. I often say now it took me going through burnout and corporate and burnout as a entrepreneur and luckily having the income to just invest the shit into myself to really change things and realize how important nervous system dysregulation.

Is on the human body, but where I'm going with this is, um, had I known [00:10:00] then what I know today, I may not have ever left corporate. If I'd been given the tools and the skills to regulate my body, I may not have ever felt like I had no choice, but to get out. Cause I felt so unhealthy. So I, first of all, just applaud you because I think that you're going to make a huge impact on a lot of people's lives in that same breath.

How do you market to a previous me versus a current me, right? So the previous me, you've got to sell them what they think they need. Yeah, right. And then give them what they actually need. So you're going to have two different content pillars each week. One is going to be just educating your You're on consciously incompetent corporate professional who doesn't even know what nervous system dysregulation is and like why it's wreaking havoc on their body because they're never going to buy into you like if they don't understand it.

Right. So that's number one. But then also, um, [00:11:00] Speaking their language, right? So, beyond educating them about what they don't understand is speaking their language of what they're currently experiencing in their words, right? Um, and then selling them what they think they need, right? Like, with the reduced stress with the reduced weight with, um, you know, but not in the so many words of like, I'm going to, you know, take you through a breathwork session and regulate your nervous system because they're not.

Yeah. They're not open to receive that because they don't understand it. Right. I often say like, had I known when I invested in my first business coach, the first month and a half, I was going to be crying, looking at myself in the mirror, doing inner child work. I never would have invested in her program, but it completely changed my life.

Because when I invested in her, I thought this is going to improve my business. And it did, but, and that's how she sold it to me. But then I did all this crazy inner work I wasn't planning on doing. So. Mark me, keeping that in mind that you are going to have a marketing campaign for [00:12:00] the unconsciously incompetent, but then there is a whole movement of very conscious professionals right now, especially post COVID who know that things have to change, but they don't know how, um, and they're open to receive, right?

They're open to, um, they're more open and conscious that they don't know. Um, and so their pain point, that avatar is just further down the line of knowing than this one. And I think you can impact both of them, right? And then there's even a 3rd category, not to like, make your brain blow up, but then the 3rd one is to speak to the corporations.

Yeah. Right. Um, and, you know, bringing value to them, sharing data on impacts of, you know, all these different practices that could be happening in the workplace. Place that could impact performance and job, um, satisfaction and team dynamics. And, you know, it's a different conversation than the individual.

Right. So it's [00:13:00] going down. Um, so, and it's like, okay, Melissa, now my head's spinning. You're giving me three, like. Avatars to talk to. It doesn't have to be complicated when you're doing, when you get into my modules around content mapping, all of you will know that, um, what I, what I give you a five day guide.

Up to seven, depending on how many like snowflake topics you want to throw in there in the five day guide for someone who just has one avatar, you're going to speak in a, you're going to bring value to that one avatar once a week out of the five content pillars. If you have three, then you're going to want to mix it up a little bit, either each week, On a different day, you want to speak to a different avatar.

If that's too much work and it makes your head spin, especially like week one in the academy commit each week to a different avatar. Right. So like, you know, the first week of the month, you're speaking to the unconsciously incompetent. The second week of the month, you're speaking to the consciously incompetent and [00:14:00] the third week of the month, you're speaking to corporations.

Right. So that you're getting that content out and speaking the language. Of all three. Does that make sense? Yeah, that totally makes sense. Um, but in terms of my headline, like which one to lead with is where I'm a little bit stuck. And do I like, blatant about women or because women are really only one of those three pillars.

Like I had men do my breathwork sessions and love it. And I, I have a very small membership right now. That's just the women who have been through my program, but I want, I also might open that up. Um, and it's very, you're, you're open to work with men and women. Yeah. So do you have the word women in your headline right now?

No. Okay. Yeah. Then I would keep it out. Like I actually think as a woman in personal development and business coaching, um, for those of us who actually coach men and women, we're actually. The anomaly, um, some of the best coaching [00:15:00] I ever got from my business coach is believe it or not, like nine times out of 10, when women come out to do coaching and personal development and in business coaching, they're like, I only, I exclusively coach women, which is fine.

But if you actually bring service to men and women, you actually become, uh, um, unique, um, in that actual demographic. Cause most women cater only to coaching women. Yeah. So that actually helps you stand out. Um, so tell me what your headline says. Um, Oh, geez. I've been playing with it. I have it as breath work.

Let me see. Transformational breath work coach, which that's where I know what you're saying about the unconsciously, whatever the right terminology is. Like those women wouldn't resonate with like, what's a transformational breath work coach, right? They're going to have no idea. They're going to scroll right past that.

Yeah. It says transformational breath work coach for high performers, release emotion, release emotional and physical stress, rebalance your nervous [00:16:00] system and rise to your highest potential. Yeah. Now I do think the nervous system piece is becoming more and more mainstream. Um, I know that like anxiety and depression are like, have become an all time high post COVID.

I think that a lot of people are still, I read an article the other day. It's like, we. The average human got so much stress dumped on them during that time that literally their nervous system was just completely overwhelmed, like, as much that most of us would endure in a decade or 2, um, we took over in 2 to 3 years.

And so I do think that. Um, you probably could speak to kind of nervous system, um, um, and talk about, um, stress and impact there. I think people are more and more open to breath, but I would actually speak. This is good for all of you guys speak to the result. Yeah. Don't sell [00:17:00] them what you do speak to the result they desire.

Right. So like breath is actually just one of many things in your pocket. Yeah. Right. That actually creates the transformation, which is really. Excelling their human potential. Right. So I would stick with, as you're working on your headline, stick with what they can expect to gain from working with you.

Like their result instead of one of your tools in your tool belt. Right. Yeah, that makes sense. Okay. Great. Thank you so much. That was super. All right. Awesome. Awesome.