If you've ever stared at your mic contemplating whether to just jack it all in, this episode is for you.
Speaker AWe're going to talk about how to keep podcasting even when you'd rather quit.
Speaker AOkay, so let's start with the reality check then.
Speaker AWhy Mindset is everything.
Speaker AHonestly, podcasting isn't for the impatient.
Speaker AIt's a bloody long game.
Speaker AThe first few months or even years can feel like you're just talking to yourself while refreshing your stats like an addict and having your mom say to you, nice episode this week, sweetheart.
Speaker AAnd let's be honest, there's a high chance you'll get frustrated and wonder, why the hell am I doing this?
Speaker ABut here's the deal.
Speaker AMotivation isn't what keeps you going.
Speaker ASystems do, habits do.
Speaker ADiscipline does.
Speaker ASo let's take a look at some practical ways to keep your podcasting fire burning.
Speaker AFirst of all, you gotta get your head in the right space on this.
Speaker AMindset isn't just some woo woo nonsense.
Speaker AIt can be the difference between you showing up and you ghosting your audience.
Speaker AIt's not simply about positive thinking or wishful optimism.
Speaker AIt's the underlying drive that determines whether you consistently produce and deliver content to your audience or sporadically disappear, leaving them wondering about your commitment.
Speaker AThere's nothing worse than than having a listener judge you on your commitment.
Speaker ASo a strong mindset fosters the discipline, resilience and passion needed to overcome the numerous challenges that podcasters face.
Speaker AIt enables you to push through self doubt, technical difficulties and creative blocks, ensuring that you show up consistently for your listeners.
Speaker AWithout a solid mindset, it's easy to succumb to procrastination, lose your motivation, and ultimately abandon your podcasting endeavors.
Speaker ARemember, your audience relies on your consistency and dedication.
Speaker ASo cultivating a strong mindset is not just beneficial, it's essential for podcasting success and building a loyal listener base.
Speaker ABut I don't want to just talk around this topic.
Speaker AI want to give you some real practical tips, but how you can approach your recordings and get better results.
Speaker ASo let's do this.
Speaker ACue calming Zen music.
Speaker ANow, before you press record, try this.
Speaker AClose your eyes, breathe in for four, hold for four and then exhale for four.
Speaker ASounds simple, right?
Speaker ABut it does center your mind and it clears any immediate stress and anxiety around your recording.
Speaker ANot only will it stop you sounding like you've just run up a flight of stairs, but it also has a positive impact on your voice.
Speaker AAlso try this.
Speaker APicture a listener sliding into your DMs saying, your podcast changed my life.
Speaker AThis trick helps keep you focused.
Speaker AYou remember why you're doing this.
Speaker AEvery time you record, jot down just one thing that you did well, even if it's just I didn't sound like a robot this time.
Speaker ACelebrate the small stuff.
Speaker AOkay, so let's talk more about remembering why you started.
Speaker AI just mentioned this a moment ago, but in terms of your long term mindset, it is important to manage your focus around that.
Speaker AAfter all, podcasting can turn into a slog if you let it become.
Speaker ASo reignite the spark by asking yourself these questions.
Speaker AWhat made me launch this podcast in the first place?
Speaker AWho am I actually helping?
Speaker AHow would I feel if I just stopped?
Speaker AWrite this down.
Speaker AStick it somewhere visible.
Speaker ABecause on those days when the numbers aren't moving the way you'd like them to, you're going to need a reminder.
Speaker AYou're going to need to come back to base tax on this.
Speaker ARemember, download stats are attached to your ego and your dopamine hits.
Speaker AIf you're not getting them, it is going to affect your mindset.
Speaker AYou're not a bad person for attaching a lot of your podcast's future to your ego and your stats, but if that's the only reason you're doing it, to become famous and get stats, you're not going to find the success that you're hoping for.
Speaker AAlso, it can be useful to have some kind of easy access scrapbook of positive, motivational and validating feedback that you've had.
Speaker AMaybe you put together a canva image of loads of good reviews in Apple podcasts and Spotify, maybe some emails from listeners, perhaps even a bank statement showing a sale that you've made to a listener.
Speaker AAnother important aspect of this is keeping your creative tank full.
Speaker AContent that's not refreshed and updated regularly can lead to a loss of interest from both the creator, you and the audience.
Speaker AFor the creator, working on the same material for extended periods can become monotonous and stifle creativity, leading to a decline in enthusiasm and effort for the audience.
Speaker AOutdated content can become irrelevant and fail to provide new insights or value, which causes them to to seek out alternative sources that offer fresh perspectives and information.
Speaker AThis can result in decreased engagement, lower listenership, and ultimately a decline in the overall success of your podcast.
Speaker ASo here's how you can keep things fresh.
Speaker ASo here's how you can keep things fresh.
Speaker AListen to other shows outside of your own niche.
Speaker AIf you run a business podcast, go binge a history or comedy show for a while.
Speaker ACross pollination of ideas can be a game changer.
Speaker AFor example, I have reminded myself quite recently of the importance of storytelling.
Speaker ASo I've been listening to a lot of fiction podcasts to try and shake up those juices a little more.
Speaker AChange locations, throw in a new segment, invite a wild card guest, see what people are moaning about on social media and try and turn that into an episode.
Speaker AIf you want to be a next level podcaster though, definitely study the art of storytelling, read some books on it.
Speaker AAnd also listen to the episode of the Podmaster in which I went through that very topic.
Speaker AGo to podmastery Co Storytelling okay, so the heart of this we're really questioning the value of motivation, aren't we?
Speaker AI would say rituals beat motivation every time.
Speaker AIf you're relying solely on feeling inspired to record, you're going to quickly be in trouble.
Speaker ASo instead try turning the podcast itself into a ritual.
Speaker AHave a pre recording routine, maybe light a candle, make yourself some coffee.
Speaker ADo whatever it is that puts you in the zone.
Speaker AThis is a technique used by lots of public speakers and actors.
Speaker ATry keeping a dedicated podcast notebook for your ideas, reflections and random thoughts.
Speaker AJot anything you want to in this.
Speaker AIt's just literally a mind dump.
Speaker ADon't worry about keeping things tidy.
Speaker AMaybe make a recording day playlist full of tracks that get you hyped up.
Speaker AYou know there's a reason that loads of famous sports stars can be seen with earbuds in just before they're about to perform.
Speaker AAnother really important aspect of all of this podcasting stuff is earning.
Speaker AIf you make it a game, you'll enjoy it more because we all love a win.
Speaker ASometimes you just need that little bit of external motivation.
Speaker ASo try these.
Speaker AUse a tracker apps like Streaks or even an old school calendar where you tick off your episodes.
Speaker AMaybe have a minimum number of episodes published in the month in mind.
Speaker ASet realistic and fun mini goals.
Speaker AInstead of I want to grow my audience, aim for I want to engage with three new listeners this week or I want to publish two episodes that get at least X number of downloads.
Speaker AThat X is arbitrary.
Speaker AIt could be low or high.
Speaker ADream big or go home.
Speaker AIf you don't manage to reach that goal, that's fine.
Speaker AYou can have a look at why you think that you didn't reach that goal, which can be helpful.
Speaker AOh, also reward yourself regularly.
Speaker AIf you hit a 10 episode streak, perhaps 10 episodes released weekly in a row.
Speaker ANo breaks.
Speaker ATreat yourself.
Speaker AGot a lovely comment from a listener.
Speaker AScreenshot it and stick it on that motivation board that we talked about a little bit earlier in this episode.
Speaker AThen reward yourself by buying something nice for yourself.
Speaker AEven if it's something like a Greg Sausage roll or an extra latte, it all counts.
Speaker AAbove all, don't feel you gotta do this alone.
Speaker APodcasting can feel like a lonely game sometimes, so make sure you get some backup.
Speaker AJoin podcasting groups if you think you'd find that useful.
Speaker AWhether it's a Facebook group, a Discord server, or a whole community, you'll be able to find your people.
Speaker AI'll be launching a Pod Mastery Community later this year, where I'll be helping podcasters like you and encouraging you to support each other.
Speaker ASo if you want to register ready for that, go to podmastery Co Community.
Speaker AThat's podmastery Co Community.
Speaker AMaybe find yourself an accountability buddy or mentor partner with another podcaster who shares similar goals and commitments as you check in regularly with them to discuss progress, challenges and successes.
Speaker AHonestly, an accountability buddy can help you stay on track, offer you encouragement, and provide constructive feedback.
Speaker ASeek out a mentor who has experience in podcasting and can offer guidance and support, and they won't be feeling awkward about telling you the truth, even if they worry it might slightly dent your ego.
Speaker AThey understand it's better that you're told what you need to hear rather than what you want to hear.
Speaker ASo work with a podcast coach if you feel like you need some better insight into what you're doing.
Speaker ANow.
Speaker AI've been working with podcasters for more than a decade, helping them understand their own strengths and weaknesses and what opportunities they have to improve.
Speaker AAnd I've been doing this for a long time, so I'm clearly good at what I do.
Speaker AIf you'd like to work with me, drop me an email at neilpodnows.co.uk.
Speaker Athat's Neil N E A L at P O D K n o w s.co.uk and you'll be able to learn how I help podcasters like yourself to get better results from their shows.
Speaker ARemember, podcasting is a journey, and it is natural to experience the feelings of ups and downs.
Speaker ABut by building a strong support system and celebrating your successes regularly, you can overcome challenges, stay motivated, and achieve your podcasting goals.
Speaker ABut enough about the whole making sure you keep doing this thing.
Speaker AWhat about knowing when to step back and not feel guilty about it?
Speaker ALook, burnout is real and you're of no use to anyone if you're running on empty putting out content for content's sake.
Speaker ASo if you need a break, take one, but just make sure you do it right.
Speaker AFirst of all, and this is the most important point, let your audience know a quick mention of hey, I'm taking a short break.
Speaker AI am expecting to be back on X Date.
Speaker AThat will stop them assuming that you've quit Batch record whenever you're feeling it because future you will be grateful and give yourself permission to rest.
Speaker ASome of your best ideas will come when you're not thinking about your podcast.
Speaker ASo if you're planning on having a three or four week burst of just not even caring about your podcast, give yourself permission to do that.
Speaker ANot everyone needs it, but some people really do, and you shouldn't feel guilty about needing that.
Speaker ASo there we are.
Speaker APodcasting isn't about quick wins, it's about sticking with it long enough to see those results.
Speaker ASo here's my challenge for you.
Speaker APick one of these mindset hacks and try it out today on your podcast.
Speaker AAnd if it works, please do let me know.
Speaker AI'd love to hear how you keep yourself motivated when podcasting gets really tough.
Speaker AAt the end of the day, showing up is what separates us podcasters from the wannabes.
Speaker ASo now go hit record on your next episode.
Speaker AThanks for listening.
Speaker ADon't forget to visit Podmastery Co for other podcasting tips and insights, and look out for the Next Episode episode in your library soon.
Speaker AThe Podmaster is a Podnos production.
Speaker AFind out more about us@podnos.co.uk.