1 00:00:00,000 --> 00:00:13,960 Welcome to podcast answers. The show where I help you start and grow your podcast answering 2 00:00:13,960 --> 00:00:21,440 any podcasting questions that you may have along the way. Guys, this is, we're talking 3 00:00:21,440 --> 00:00:26,360 this week about a little bit of marketing, what you can do to market your podcast and 4 00:00:26,360 --> 00:00:34,280 just some ways to get out there and share your content, help people find your podcast. 5 00:00:34,280 --> 00:00:40,500 And so we are going to be talking about that right now. But if you didn't know, we do this 6 00:00:40,500 --> 00:00:50,960 episode live every Thursday. As I record this podcast, I am live on line. I am live and 7 00:00:50,960 --> 00:00:54,800 I'm recording both video and audio live. 8 00:00:54,800 --> 00:01:01,680 You can go to podcast answers.com/live and that will take you to our YouTube 9 00:01:01,680 --> 00:01:07,200 show where we have the live episode going out all the time that we're recording. 10 00:01:07,200 --> 00:01:11,120 And then if you want to listen on the go, listen, 11 00:01:11,120 --> 00:01:14,960 when you're out gardening or whatever you're doing on Thursday afternoons at 12 00:01:14,960 --> 00:01:16,040 12 Eastern, 13 00:01:16,920 --> 00:01:21,920 you can use a new podcast app and that can be found at newpodcastapps.com. 14 00:01:21,920 --> 00:01:27,600 A lot of these new podcast apps support live audio streaming and I am doing that 15 00:01:27,600 --> 00:01:32,600 right now. We are on the air streaming our audio out live to you as well as our 16 00:01:32,600 --> 00:01:38,960 video. So if you've not checked it out, go to podcastanswers.com/live and you can 17 00:01:38,960 --> 00:01:42,680 hear us and watch us record live. 18 00:01:43,560 --> 00:01:52,760 So podcast marketing, what are some things that we can do to market our podcast, to get 19 00:01:52,760 --> 00:01:54,680 a larger audience? 20 00:01:54,680 --> 00:02:01,600 So the very first thing that I can think of is knowing your audience well and know what 21 00:02:01,600 --> 00:02:09,040 they like, what they don't like, what are their favorite things, what makes them tick, 22 00:02:09,040 --> 00:02:13,360 Who is your ideal audience for your show? 23 00:02:13,360 --> 00:02:17,320 And for me, for this show, that's podcasters, 24 00:02:17,320 --> 00:02:20,400 people who are already podcasting, 25 00:02:20,400 --> 00:02:23,840 people who want to start podcasting, 26 00:02:23,840 --> 00:02:25,000 but don't necessarily know how. 27 00:02:25,000 --> 00:02:26,680 So those are two people groups for me, 28 00:02:26,680 --> 00:02:30,800 for this podcast that my ideal listener is. 29 00:02:30,800 --> 00:02:33,360 People who already have a podcast, 30 00:02:33,360 --> 00:02:36,000 people who are going to start a podcast, 31 00:02:36,000 --> 00:02:37,680 but don't know where to start. 32 00:02:37,680 --> 00:02:41,520 So for me, the content that I create is going to apply to those people. 33 00:02:41,520 --> 00:02:46,600 I'm going to have episodes that are maybe very, very, very basic as in like 34 00:02:46,600 --> 00:02:50,720 how to hit record on your recorder, 35 00:02:50,720 --> 00:02:54,240 how to compress your audio to sound good, 36 00:02:54,240 --> 00:02:58,880 how to do those basic things that 37 00:02:58,880 --> 00:03:03,640 require when you start a podcast. 38 00:03:04,080 --> 00:03:08,760 But I'm also gonna produce content that is more advanced, 39 00:03:08,760 --> 00:03:11,320 like live streaming your episode, like how to do that, 40 00:03:11,320 --> 00:03:15,320 how to get into one of the new podcast apps, 41 00:03:15,320 --> 00:03:20,320 how to stream video on your show, 42 00:03:20,320 --> 00:03:21,600 how to do things like that. 43 00:03:21,600 --> 00:03:24,000 So for me, that's my ideal audience. 44 00:03:24,000 --> 00:03:25,120 And I want to know them well, 45 00:03:25,120 --> 00:03:28,500 and I wanna create content that they're gonna wanna share. 46 00:03:28,500 --> 00:03:31,640 So if I create content that applies to them 47 00:03:31,640 --> 00:03:37,480 applies to their, what's happening in their lives, they're more likely going to share 48 00:03:37,480 --> 00:03:41,540 that on their own socials. They're going to say, Hey, check out this podcast that I found 49 00:03:41,540 --> 00:03:46,200 podcast answers. It's talking all about podcasting. And I want to start this podcast because more 50 00:03:46,200 --> 00:03:50,760 than likely they have people who are kind of in the same boat on their social. And so 51 00:03:50,760 --> 00:03:58,680 they're willing to share your content with their friends, which will allow you to get 52 00:03:58,680 --> 00:04:05,680 more reach and make it organically, make it so that that reach is something that people 53 00:04:05,680 --> 00:04:07,200 just want to share. 54 00:04:07,200 --> 00:04:10,480 If people like something, they're going to share it. 55 00:04:10,480 --> 00:04:16,720 And so create engaging content by knowing your audience really, really, really well. 56 00:04:16,720 --> 00:04:20,760 Now the second thing that I would say is you could use a feed drop. 57 00:04:20,760 --> 00:04:27,040 And what a feed drop is, is when I put an episode in my feed from somebody else's podcast. 58 00:04:27,040 --> 00:04:37,200 So it's, it's something that I necessarily did not create, but it is something that is 59 00:04:37,200 --> 00:04:43,440 it's created, but it gets people that are in my feed access to another podcast. 60 00:04:43,440 --> 00:04:48,800 So for this, you could do something like interview somebody that has a podcast that's in the 61 00:04:48,800 --> 00:04:51,240 same similar niche as you. 62 00:04:51,240 --> 00:04:55,640 So for me, I would interview another person who talks about podcasting on their podcast. 63 00:04:55,640 --> 00:05:01,660 again, these are not competitors necessarily. There are people may be in the same niche, 64 00:05:01,660 --> 00:05:05,860 but they're people doing similar things, but they have their own podcast. And what you 65 00:05:05,860 --> 00:05:12,080 can do is interview them on your show, but then ask them to put that into their feed. 66 00:05:12,080 --> 00:05:15,320 And now I wouldn't just straight drop it into the feed because if you just straight drop 67 00:05:15,320 --> 00:05:19,740 a podcast into another feed, you're, the listeners are going to be like, Hey, what 68 00:05:19,740 --> 00:05:24,760 is this? I like, I'm not expecting this other podcast toast. But what I would do is I would 69 00:05:24,760 --> 00:05:30,920 say, let's say I interviewed or somebody interviewed me for their show, I would take their audio 70 00:05:30,920 --> 00:05:34,760 and I would record an intro to it. I would say like, Hey, you know, you're listening 71 00:05:34,760 --> 00:05:41,640 to podcast answers. And you know, for this episode, I was interviewed on XYZ podcast 72 00:05:41,640 --> 00:05:47,080 and I really think it's a great episode and you might like it too. So here is that episode 73 00:05:47,080 --> 00:05:52,560 right now and that way it gives you an introduction to your guests about what's or to your listeners 74 00:05:52,560 --> 00:05:57,520 what's going to happen. But what that does is it allows your listeners to kind of get to know 75 00:05:57,520 --> 00:06:03,120 that other podcast. So if you can get interviewed, if you can interview somebody for your show 76 00:06:03,120 --> 00:06:08,800 and ask them to put it in their feed, that's going to increase your listenerships. It may, 77 00:06:08,800 --> 00:06:15,040 it's going to introduce people to that as well as you can do a feed swap, like a promo swap. 78 00:06:15,040 --> 00:06:20,960 So if you have somebody that's in the same niche as you, you can go ahead and record a promotion, 79 00:06:20,960 --> 00:06:25,280 You know, say, Hey, you know, I'm Andy. I'm the host of podcast answers. 80 00:06:25,280 --> 00:06:30,480 And I do a weekly show all about podcasting, where I help you start and grow your podcast, 81 00:06:30,480 --> 00:06:33,080 answering any podcast questions along the way. 82 00:06:33,080 --> 00:06:36,880 I would love to have you come and hang out with us, blah, blah, blah, blah, blah. 83 00:06:36,880 --> 00:06:37,880 And give them the details. 84 00:06:37,880 --> 00:06:40,720 You can do that and swatch swap. 85 00:06:40,720 --> 00:06:46,320 So you take your promo and give it to another podcaster in the same niche. 86 00:06:46,320 --> 00:06:48,880 They give you theirs. You can run their promo. 87 00:06:48,880 --> 00:06:54,640 it's, it's a free way to get exposure, but it allows you to exposure to their 88 00:06:54,640 --> 00:06:58,240 audience and their to yours. And a lot of times, especially if you're in the same 89 00:06:58,240 --> 00:07:02,360 boat, in the same niche, the audience is going to be the same. 90 00:07:02,360 --> 00:07:05,560 It's going to be people who were both, you know, interested in both. 91 00:07:05,560 --> 00:07:12,080 Now, another way that you could get your podcast out there is using paid 92 00:07:12,080 --> 00:07:20,080 advertisement. So the great thing is Facebook ads is fairly cheap and you can get very, 93 00:07:20,080 --> 00:07:26,720 very, very targeting your listeners. You can say, I want to have this advertisement go 94 00:07:26,720 --> 00:07:34,040 out to people who like podcasting or like who are this age range and they live in Chicago 95 00:07:34,040 --> 00:07:40,160 and they like podcasting. You can very, very niche down your advertisement to specific listeners. 96 00:07:40,160 --> 00:07:47,080 And then you can lead to loyal listeners who are going to like and review your show and 97 00:07:47,080 --> 00:07:53,600 listen and tell their friends because they are interested in the kind of things that 98 00:07:53,600 --> 00:07:57,560 you're already doing on your podcast. 99 00:07:57,560 --> 00:08:03,000 So that's really great because again, if, if, if I talked about knowing your audience 100 00:08:03,000 --> 00:08:08,360 well and you know, they're going to organically share your show and that's true, but not everybody 101 00:08:08,360 --> 00:08:14,200 on their socials are going to be interested in the same things you're listening to. So 102 00:08:14,200 --> 00:08:22,640 for me, like if I share that I have this podcast on my socials, 25% of my friends on Facebook 103 00:08:22,640 --> 00:08:31,400 are going to be interested in podcasting, maybe, maybe 25%. But if I target people on 104 00:08:31,400 --> 00:08:37,080 Facebook or the similar socials, I can bring that down to people who specifically like 105 00:08:37,080 --> 00:08:45,160 like podcasting, who are specifically interested in starting a podcast. So you, you're, your 106 00:08:45,160 --> 00:08:50,200 reach goes a lot farther when you know that you're going to reach people who are specifically 107 00:08:50,200 --> 00:08:56,280 interested in the things that you are interested in. Now you could also use some things like 108 00:08:56,280 --> 00:09:02,680 Spotify ads, podcast attic or overcast ads, you know, things that like that are in podcast 109 00:09:02,680 --> 00:09:10,520 apps. Those are specific podcast apps. You could try paying for those. You don't necessarily have a 110 00:09:10,520 --> 00:09:13,480 the same level of 111 00:09:13,480 --> 00:09:22,120 focused campaign that you would with a like a paid ad from Facebook or Instagram or wherever. 112 00:09:22,120 --> 00:09:26,840 But again, people that are there are already listening to podcasts. So for me, that might be 113 00:09:26,840 --> 00:09:34,160 be a good thing because they're talking about podcasting. You can also just tell everybody 114 00:09:34,160 --> 00:09:41,360 personally. So I had this all in caps in my notes. Tell everybody about your podcast, 115 00:09:41,360 --> 00:09:45,600 tell your contacts personally. Yes, a Facebook page works, but more than likely people are 116 00:09:45,600 --> 00:09:50,400 going to remember if you personally are inviting them. So getting your haircut, tell your barber 117 00:09:50,400 --> 00:09:54,680 about your podcast, talk to them about what you do, talk to them about how you can help 118 00:09:54,680 --> 00:10:01,000 them with, you know, or if, even if it doesn't necessarily apply to them, tell, tell them, 119 00:10:01,000 --> 00:10:06,720 say, Hey, I have this podcast about X, Y, Z. I invite you to listen and get them to be 120 00:10:06,720 --> 00:10:12,760 able to get to your show right away so that they can listen and maybe tell others, especially, 121 00:10:12,760 --> 00:10:17,120 but invite everybody about that. Going to get groceries. Here's somebody talking about 122 00:10:17,120 --> 00:10:20,640 your topic. Tell them about your podcast. Tell them about your podcast. Tell them about your 123 00:10:20,640 --> 00:10:28,160 podcast. I can't repeat that enough, but everybody tell everybody, you know, about your podcast 124 00:10:28,160 --> 00:10:33,120 that way it's top of their mind when you, when they, when they're thinking about things 125 00:10:33,120 --> 00:10:40,820 like that. And along with that, I would say create business cards because the great thing 126 00:10:40,820 --> 00:10:47,080 about this is if you are creating business cards for your show, for one, they're fairly 127 00:10:47,080 --> 00:10:54,200 cheap to do, but it's that physical stuff that they're going to have in their hand that 128 00:10:54,200 --> 00:10:55,200 they're going to have information. 129 00:10:55,200 --> 00:10:58,840 So if you're telling everybody about your podcast, you go to your barbershop, sure, 130 00:10:58,840 --> 00:11:04,740 you could say, Hey, pull out your phone and go to XYZ or podcast answers or whatever. 131 00:11:04,740 --> 00:11:06,960 And there I have a podcast. 132 00:11:06,960 --> 00:11:12,540 But if you have something like a business car where you can hand that to them, it quickly 133 00:11:12,540 --> 00:11:18,700 explains what your show is about and what they can expect from your show and then has 134 00:11:18,700 --> 00:11:23,700 a link and a QR code that takes them directly to your podcast. 135 00:11:23,700 --> 00:11:28,220 Now this is a bonus. If you can have a link that takes them to the correct app based on 136 00:11:28,220 --> 00:11:33,340 what device they are on. So for instance, I do this for this show. If you go to podcast 137 00:11:33,340 --> 00:11:41,260 answers.com/lishthe-le-ham, easy for me to say, podcast answers.com/listen, you'll see 138 00:11:41,260 --> 00:11:43,540 An example of this on that page. 139 00:11:43,540 --> 00:11:49,000 I'm detecting if you're on an Android device or if you're on a Macintosh or an Apple and 140 00:11:49,000 --> 00:11:53,940 it takes you to a different app, it'll take you to the web page for, for Apple podcasts. 141 00:11:53,940 --> 00:11:57,400 If you're on an Apple device, if you're on an Android device, it takes you to the page 142 00:11:57,400 --> 00:12:01,580 for Google podcasts because I don't want to take them to Google podcasts if they're on 143 00:12:01,580 --> 00:12:05,100 an Android or if they're on an Android, I don't want to take them to Apple podcasts 144 00:12:05,100 --> 00:12:08,060 because that app doesn't even exist for them. 145 00:12:08,060 --> 00:12:14,940 So if you can have a link that takes you to the correct app based on your device, like 146 00:12:14,940 --> 00:12:21,840 podcastanswers.com/listen, that's a bonus tip for you because that will get them right 147 00:12:21,840 --> 00:12:29,840 to the app that they need for their device that they are on. 148 00:12:29,840 --> 00:12:35,060 You can also ask your guests to tell their audience about your show. 149 00:12:35,060 --> 00:12:39,900 If you have a guest on your show, you can say, Hey, this episode is going to drop on 150 00:12:39,900 --> 00:12:44,900 Thursday. And I would really appreciate it. If you could just share on your social media 151 00:12:44,900 --> 00:12:53,900 about this so that your listeners can go to go to, to it because are your, your followers 152 00:12:53,900 --> 00:12:59,140 can go to it because they may like it too. Especially like, if you have a large following, 153 00:12:59,140 --> 00:13:03,140 people are going to be interested that you were interviewed on a, on a show. So the great 154 00:13:03,140 --> 00:13:06,800 thing about that is you can give them nice graphics that they can use to post on their 155 00:13:06,800 --> 00:13:14,600 socials too. And an easy link right to their episode. So for instance, if you had, um, 156 00:13:14,600 --> 00:13:23,440 you know, you don't want to say podcast answers.com/this-is-a-link to dash my dash episode. That's hard 157 00:13:23,440 --> 00:13:29,940 for them to say, but if you can say podcast answers.com/John Smith, we'll take you to 158 00:13:29,940 --> 00:13:34,900 my episode, then that's going to be really easy to share with their audience, really 159 00:13:34,900 --> 00:13:36,700 easy to remember. 160 00:13:36,700 --> 00:13:40,100 And then if you've already created graphics that have your branding in it, your color, 161 00:13:40,100 --> 00:13:44,580 is your logo, that's going to be a great thing for them. 162 00:13:44,580 --> 00:13:50,820 It's going to be easy for them to get that out to want to share because you've made it 163 00:13:50,820 --> 00:13:55,580 super, super, super easy for them to tell. 164 00:13:55,580 --> 00:13:59,300 Now, another thing is you can start an email newsletter. 165 00:13:59,300 --> 00:14:03,220 And I know you're thinking, I already get so many emails. 166 00:14:03,220 --> 00:14:08,820 Why would I want to start an email newsletter and just bombard people in their email with 167 00:14:08,820 --> 00:14:11,940 my content? 168 00:14:11,940 --> 00:14:14,680 But the great thing about that is you own all of us listeners. 169 00:14:14,680 --> 00:14:16,380 You have their email addresses. 170 00:14:16,380 --> 00:14:21,220 Let's just say for some reason you 100% lost your podcast. 171 00:14:21,220 --> 00:14:28,180 You went away because your podcast hosts decided to pull you because of a controversial topic 172 00:14:28,180 --> 00:14:32,980 or whatever. You can send an email out to all of the listeners that you know, 173 00:14:32,980 --> 00:14:37,540 because you have their emails and say, Hey, this is my new home. 174 00:14:37,540 --> 00:14:40,500 This is where you can go to find me or sorry, 175 00:14:40,500 --> 00:14:43,780 there's not going to be an episode this week because of a family emergency. 176 00:14:43,780 --> 00:14:47,580 The other thing you can do is email every time you post an episode. 177 00:14:47,580 --> 00:14:50,540 Don't just limit this though to new episodes, 178 00:14:50,540 --> 00:14:54,900 but post other thoughts and ideas that are on the same topic space as your 179 00:14:54,900 --> 00:15:00,260 podcast because people, if you're just posting, when you have a new episode out, 180 00:15:00,260 --> 00:15:03,340 there's no value add for that because people can subscribe to you in their 181 00:15:03,340 --> 00:15:09,100 podcast app. And as soon as you publish an episode, it comes into their podcast 182 00:15:09,100 --> 00:15:16,100 app because that's what podcasting is. But if you post that as well as other 183 00:15:16,100 --> 00:15:20,220 content, other value add, people are going to be likely to subscribe to your 184 00:15:20,220 --> 00:15:24,020 show and your email newsletter. 185 00:15:24,020 --> 00:15:27,020 And that's a good way cause it's easy to share emails too. 186 00:15:27,020 --> 00:15:30,300 So think about it. If I get an email in my email box saying, 187 00:15:30,300 --> 00:15:33,340 there's this great new application. 188 00:15:33,340 --> 00:15:36,500 I might forward that onto my wife cause she might like it too. 189 00:15:36,500 --> 00:15:41,620 You can do the same thing when you publish a new episode. 190 00:15:41,620 --> 00:15:45,060 Now the last thing, 191 00:15:45,060 --> 00:15:50,020 last tip that I have for you today is create social proof by 192 00:15:50,020 --> 00:15:52,140 asking your listeners to rate and review your, 193 00:15:52,140 --> 00:15:56,300 review your podcast on their listening app of choice. Now, 194 00:15:56,300 --> 00:16:01,580 this does not directly quote unquote get you in front of more people as 195 00:16:01,580 --> 00:16:05,700 lots of pro podcasters proclaim that it does. I heard this many, 196 00:16:05,700 --> 00:16:06,820 many, many times. Hey guys, 197 00:16:06,820 --> 00:16:09,640 go rate and review my show because it helps us get in front of more people. 198 00:16:09,640 --> 00:16:14,340 It does not. Apple has said this does not actually help get in front of more 199 00:16:14,340 --> 00:16:18,300 people. But what it does do is it helps people 200 00:16:19,300 --> 00:16:23,140 look and see how many good re-readings and reviews that you have. 201 00:16:23,140 --> 00:16:24,580 It's called social proof. 202 00:16:24,580 --> 00:16:29,940 People are more likely to check out your show versus one that has no ratings or 203 00:16:29,940 --> 00:16:31,800 reviews, no stars, no reviews. 204 00:16:31,800 --> 00:16:35,840 Even if there may be some bad reviews mixed in there, there's still reviews. 205 00:16:35,840 --> 00:16:37,300 Think about it. 206 00:16:37,300 --> 00:16:43,780 If you're going to go to Amazon and you are going to be asking for, 207 00:16:43,780 --> 00:16:48,180 are going to buy something on Amazon, which thing are you most likely going to 208 00:16:48,180 --> 00:16:58,340 buy the thing that has zero reviews, zero stars, or the thing that has 50 reviews, 50 stars. 209 00:16:58,340 --> 00:17:01,380 It's social proof. People, you're going to be more likely to buy the thing that you know 210 00:17:01,380 --> 00:17:06,980 that other people have experienced. Other people have liked, even if it's not 100% rating, 211 00:17:06,980 --> 00:17:11,220 even if it's not five stars all the way across the board, you're more likely to go to the 212 00:17:11,220 --> 00:17:15,660 item that has three and a half four stars than you are. That's something that has zero 213 00:17:15,660 --> 00:17:22,540 stars. Think about it. So you can ask your people to like rate and review your podcast. 214 00:17:22,540 --> 00:17:27,860 And that will help create social proof. So these are just some of the ways that you can 215 00:17:27,860 --> 00:17:33,700 create social proof about your podcast. These are some of the ways that you can create marketing 216 00:17:33,700 --> 00:17:39,660 tactics for your show and help get people out there to listen to your show. Because 217 00:17:39,660 --> 00:17:45,380 ultimately that's what you want guys. You want people to listen to your show. So get 218 00:17:45,380 --> 00:17:49,700 out there. Do these tips. If you have questions about podcasting that you'd like me to ask 219 00:17:49,700 --> 00:17:56,060 podcastinganswers.com/contact will get you to where you can send me a contact form where 220 00:17:56,060 --> 00:18:01,140 I can answer your question. I also work one on one with podcasters for editing, starting 221 00:18:01,140 --> 00:18:05,620 their show, producing their show and helping it. So go check it out. 222 00:18:05,620 --> 00:18:08,980 [MUSIC PLAYING]