Welcome to podcast answers. The show where I help you start and grow your podcast answering
any podcasting questions that you may have along the way. Guys, this is, we're talking
this week about a little bit of marketing, what you can do to market your podcast and
just some ways to get out there and share your content, help people find your podcast.
And so we are going to be talking about that right now. But if you didn't know, we do this
episode live every Thursday. As I record this podcast, I am live on line. I am live and
I'm recording both video and audio live.
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So podcast marketing, what are some things that we can do to market our podcast, to get
a larger audience?
So the very first thing that I can think of is knowing your audience well and know what
they like, what they don't like, what are their favorite things, what makes them tick,
Who is your ideal audience for your show?
And for me, for this show, that's podcasters,
people who are already podcasting,
people who want to start podcasting,
but don't necessarily know how.
So those are two people groups for me,
for this podcast that my ideal listener is.
People who already have a podcast,
people who are going to start a podcast,
but don't know where to start.
So for me, the content that I create is going to apply to those people.
I'm going to have episodes that are maybe very, very, very basic as in like
how to hit record on your recorder,
how to compress your audio to sound good,
how to do those basic things that
require when you start a podcast.
But I'm also gonna produce content that is more advanced,
like live streaming your episode, like how to do that,
how to get into one of the new podcast apps,
how to stream video on your show,
how to do things like that.
So for me, that's my ideal audience.
And I want to know them well,
and I wanna create content that they're gonna wanna share.
So if I create content that applies to them
applies to their, what's happening in their lives, they're more likely going to share
that on their own socials. They're going to say, Hey, check out this podcast that I found
podcast answers. It's talking all about podcasting. And I want to start this podcast because more
than likely they have people who are kind of in the same boat on their social. And so
they're willing to share your content with their friends, which will allow you to get
more reach and make it organically, make it so that that reach is something that people
just want to share.
If people like something, they're going to share it.
And so create engaging content by knowing your audience really, really, really well.
Now the second thing that I would say is you could use a feed drop.
And what a feed drop is, is when I put an episode in my feed from somebody else's podcast.
So it's, it's something that I necessarily did not create, but it is something that is
it's created, but it gets people that are in my feed access to another podcast.
So for this, you could do something like interview somebody that has a podcast that's in the
same similar niche as you.
So for me, I would interview another person who talks about podcasting on their podcast.
again, these are not competitors necessarily. There are people may be in the same niche,
but they're people doing similar things, but they have their own podcast. And what you
can do is interview them on your show, but then ask them to put that into their feed.
And now I wouldn't just straight drop it into the feed because if you just straight drop
a podcast into another feed, you're, the listeners are going to be like, Hey, what
is this? I like, I'm not expecting this other podcast toast. But what I would do is I would
say, let's say I interviewed or somebody interviewed me for their show, I would take their audio
and I would record an intro to it. I would say like, Hey, you know, you're listening
to podcast answers. And you know, for this episode, I was interviewed on XYZ podcast
and I really think it's a great episode and you might like it too. So here is that episode
right now and that way it gives you an introduction to your guests about what's or to your listeners
what's going to happen. But what that does is it allows your listeners to kind of get to know
that other podcast. So if you can get interviewed, if you can interview somebody for your show
and ask them to put it in their feed, that's going to increase your listenerships. It may,
it's going to introduce people to that as well as you can do a feed swap, like a promo swap.
So if you have somebody that's in the same niche as you, you can go ahead and record a promotion,
You know, say, Hey, you know, I'm Andy. I'm the host of podcast answers.
And I do a weekly show all about podcasting, where I help you start and grow your podcast,
answering any podcast questions along the way.
I would love to have you come and hang out with us, blah, blah, blah, blah, blah.
And give them the details.
You can do that and swatch swap.
So you take your promo and give it to another podcaster in the same niche.
They give you theirs. You can run their promo.
it's, it's a free way to get exposure, but it allows you to exposure to their
audience and their to yours. And a lot of times, especially if you're in the same
boat, in the same niche, the audience is going to be the same.
It's going to be people who were both, you know, interested in both.
Now, another way that you could get your podcast out there is using paid
advertisement. So the great thing is Facebook ads is fairly cheap and you can get very,
very, very targeting your listeners. You can say, I want to have this advertisement go
out to people who like podcasting or like who are this age range and they live in Chicago
and they like podcasting. You can very, very niche down your advertisement to specific listeners.
And then you can lead to loyal listeners who are going to like and review your show and
listen and tell their friends because they are interested in the kind of things that
you're already doing on your podcast.
So that's really great because again, if, if, if I talked about knowing your audience
well and you know, they're going to organically share your show and that's true, but not everybody
on their socials are going to be interested in the same things you're listening to. So
for me, like if I share that I have this podcast on my socials, 25% of my friends on Facebook
are going to be interested in podcasting, maybe, maybe 25%. But if I target people on
Facebook or the similar socials, I can bring that down to people who specifically like
like podcasting, who are specifically interested in starting a podcast. So you, you're, your
reach goes a lot farther when you know that you're going to reach people who are specifically
interested in the things that you are interested in. Now you could also use some things like
Spotify ads, podcast attic or overcast ads, you know, things that like that are in podcast
apps. Those are specific podcast apps. You could try paying for those. You don't necessarily have a
the same level of
focused campaign that you would with a like a paid ad from Facebook or Instagram or wherever.
But again, people that are there are already listening to podcasts. So for me, that might be
be a good thing because they're talking about podcasting. You can also just tell everybody
personally. So I had this all in caps in my notes. Tell everybody about your podcast,
tell your contacts personally. Yes, a Facebook page works, but more than likely people are
going to remember if you personally are inviting them. So getting your haircut, tell your barber
about your podcast, talk to them about what you do, talk to them about how you can help
them with, you know, or if, even if it doesn't necessarily apply to them, tell, tell them,
say, Hey, I have this podcast about X, Y, Z. I invite you to listen and get them to be
able to get to your show right away so that they can listen and maybe tell others, especially,
but invite everybody about that. Going to get groceries. Here's somebody talking about
your topic. Tell them about your podcast. Tell them about your podcast. Tell them about your
podcast. I can't repeat that enough, but everybody tell everybody, you know, about your podcast
that way it's top of their mind when you, when they, when they're thinking about things
like that. And along with that, I would say create business cards because the great thing
about this is if you are creating business cards for your show, for one, they're fairly
cheap to do, but it's that physical stuff that they're going to have in their hand that
they're going to have information.
So if you're telling everybody about your podcast, you go to your barbershop, sure,
you could say, Hey, pull out your phone and go to XYZ or podcast answers or whatever.
And there I have a podcast.
But if you have something like a business car where you can hand that to them, it quickly
explains what your show is about and what they can expect from your show and then has
a link and a QR code that takes them directly to your podcast.
Now this is a bonus. If you can have a link that takes them to the correct app based on
what device they are on. So for instance, I do this for this show. If you go to podcast
answers.com/lishthe-le-ham, easy for me to say, podcast answers.com/listen, you'll see
An example of this on that page.
I'm detecting if you're on an Android device or if you're on a Macintosh or an Apple and
it takes you to a different app, it'll take you to the web page for, for Apple podcasts.
If you're on an Apple device, if you're on an Android device, it takes you to the page
for Google podcasts because I don't want to take them to Google podcasts if they're on
an Android or if they're on an Android, I don't want to take them to Apple podcasts
because that app doesn't even exist for them.
So if you can have a link that takes you to the correct app based on your device, like
podcastanswers.com/listen, that's a bonus tip for you because that will get them right
to the app that they need for their device that they are on.
You can also ask your guests to tell their audience about your show.
If you have a guest on your show, you can say, Hey, this episode is going to drop on
Thursday. And I would really appreciate it. If you could just share on your social media
about this so that your listeners can go to go to, to it because are your, your followers
can go to it because they may like it too. Especially like, if you have a large following,
people are going to be interested that you were interviewed on a, on a show. So the great
thing about that is you can give them nice graphics that they can use to post on their
socials too. And an easy link right to their episode. So for instance, if you had, um,
you know, you don't want to say podcast answers.com/this-is-a-link to dash my dash episode. That's hard
for them to say, but if you can say podcast answers.com/John Smith, we'll take you to
my episode, then that's going to be really easy to share with their audience, really
easy to remember.
And then if you've already created graphics that have your branding in it, your color,
is your logo, that's going to be a great thing for them.
It's going to be easy for them to get that out to want to share because you've made it
super, super, super easy for them to tell.
Now, another thing is you can start an email newsletter.
And I know you're thinking, I already get so many emails.
Why would I want to start an email newsletter and just bombard people in their email with
my content?
But the great thing about that is you own all of us listeners.
You have their email addresses.
Let's just say for some reason you 100% lost your podcast.
You went away because your podcast hosts decided to pull you because of a controversial topic
or whatever. You can send an email out to all of the listeners that you know,
because you have their emails and say, Hey, this is my new home.
This is where you can go to find me or sorry,
there's not going to be an episode this week because of a family emergency.
The other thing you can do is email every time you post an episode.
Don't just limit this though to new episodes,
but post other thoughts and ideas that are on the same topic space as your
podcast because people, if you're just posting, when you have a new episode out,
there's no value add for that because people can subscribe to you in their
podcast app. And as soon as you publish an episode, it comes into their podcast
app because that's what podcasting is. But if you post that as well as other
content, other value add, people are going to be likely to subscribe to your
show and your email newsletter.
And that's a good way cause it's easy to share emails too.
So think about it. If I get an email in my email box saying,
there's this great new application.
I might forward that onto my wife cause she might like it too.
You can do the same thing when you publish a new episode.
Now the last thing,
last tip that I have for you today is create social proof by
asking your listeners to rate and review your,
review your podcast on their listening app of choice. Now,
this does not directly quote unquote get you in front of more people as
lots of pro podcasters proclaim that it does. I heard this many,
many, many times. Hey guys,
go rate and review my show because it helps us get in front of more people.
It does not. Apple has said this does not actually help get in front of more
people. But what it does do is it helps people
look and see how many good re-readings and reviews that you have.
It's called social proof.
People are more likely to check out your show versus one that has no ratings or
reviews, no stars, no reviews.
Even if there may be some bad reviews mixed in there, there's still reviews.
Think about it.
If you're going to go to Amazon and you are going to be asking for,
are going to buy something on Amazon, which thing are you most likely going to
buy the thing that has zero reviews, zero stars, or the thing that has 50 reviews, 50 stars.
It's social proof. People, you're going to be more likely to buy the thing that you know
that other people have experienced. Other people have liked, even if it's not 100% rating,
even if it's not five stars all the way across the board, you're more likely to go to the
item that has three and a half four stars than you are. That's something that has zero
stars. Think about it. So you can ask your people to like rate and review your podcast.
And that will help create social proof. So these are just some of the ways that you can
create social proof about your podcast. These are some of the ways that you can create marketing
tactics for your show and help get people out there to listen to your show. Because
ultimately that's what you want guys. You want people to listen to your show. So get
out there. Do these tips. If you have questions about podcasting that you'd like me to ask
podcastinganswers.com/contact will get you to where you can send me a contact form where
I can answer your question. I also work one on one with podcasters for editing, starting
their show, producing their show and helping it. So go check it out.
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