We all understand that we need to invest in our business if we want it to grow.
Speaker AHowever, I also see how people or coaches are doing different things.
Speaker AEither they are waiting too long to invest and investing too little, which means they are not really understanding what's the cost of not investing, the cost of inaction.
Speaker AAnd then there's the other part, doing too much investment in the wrong things at the wrong time in the business, which is equally bad.
Speaker AAnd I believe we've done all of it.
Speaker ABoth of them.
Speaker BYeah.
Speaker BAnd the thing is, it's very easy for us to spot today if someone else is about to do that same mistake 100%.
Speaker BSo today's episode is going to be all about investments, and it's going to be about how to invest, what to invest in, and how to navigate the growing phase of a coaching business.
Speaker BSo we're going to talk about all of it.
Speaker AWe are.
Speaker BAnd I'm curious to know just the perspective of yours.
Speaker BWhen we're talking about investments, do you think this episode is also going to be about where to invest time, focus energy, and the other resources that are equally necessary?
Speaker AI think you are on point that you need to invest money, but absolutely, if you want to have a business, you need to invest time and energy as well, otherwise you're not going to get anything.
Speaker ASo you definitely need to put in time and energy if you want to have things happening.
Speaker AI had someone writing to me a couple of days ago.
Speaker AWell, I don't feel like I'm a good marketer.
Speaker AI just want someone to do it for me.
Speaker AI don't have the time.
Speaker AIt's like, okay, you are focusing on the wrong thing because you are not going to get things happening just because you don't have time.
Speaker BI love something because you're coming across a foundational point there that is important.
Speaker BYou can't give away what you don't have.
Speaker BSo what it means is that if you don't have a business, you can't give away coaching.
Speaker BSo first of all, dedicate yourself to the business.
Speaker BIf you don't know marketing, you can't give it away to someone else.
Speaker BBecause if that was possible, then it would be super easy to build a business.
Speaker BLike marketing isn't a thing that you can outsource until you really know what to market and how to give it away to someone else.
Speaker BWhen it comes to money, it's a little bit upside down because you can't invest money you don't have.
Speaker BI agree.
Speaker BBut like, when we're looking at time, like, I don't have time.
Speaker BOkay, then make time.
Speaker BI don't have energy.
Speaker BOkay, go to the gym, sleep six hours, whatever you you have to do, then gain energy.
Speaker BAnd the same thing about, it's about money.
Speaker BIf you don't have money, then get the money and solve the problem.
Speaker BAnd that's a huge kind of thumb rule if you're going to go into business, especially if you want to see your business grow.
Speaker AIt's a big mindset problem when starting up.
Speaker ABut I mean, I hear it a lot.
Speaker AI need to make money first before I can invest.
Speaker AA lot of people are stuck.
Speaker AI mean, we are running challenges.
Speaker AI think we on 44 challenges now.
Speaker AWe've done this for so many years.
Speaker ASo we know that when people are joining and we have someone saying, oh my God, I really want to have this.
Speaker AI don't have any clients today, but I just need to find my first clients to be able to invest and get the help.
Speaker AThen I meet them six months later and so, hey, how's it going?
Speaker AWell, I still don't have a client.
Speaker ASo it just literally just cost you six months of trying because you were stuck in I need to make money before I can invest.
Speaker BYeah.
Speaker BAnd that was six months time where you could have made money instead.
Speaker BSo.
Speaker BAnd it ties down to commitment, it ties down to fear, it ties down to a lot of different personality traits.
Speaker BI'm empathetic with it.
Speaker BThe problem with it is that it's going to keep you stuck.
Speaker BAnd staying stuck for a long time with the right commitment is very painful.
Speaker BSo there is a difference.
Speaker BIf you have a dream and you kind of want to dip your toes into the dream and just kind of feel like you're moving towards your dream, that could be in a dream state kind of fulfillment thing.
Speaker BIt could feel good because I'm doing something.
Speaker BBut if you're truly committed and then you just dip your toe into the water, you are going to produce so much frustration.
Speaker BAnd when it comes to investing, first of all, foundational.
Speaker BIf you are making between 0 and 10k a month, you need a coach to help you to navigate that.
Speaker BAnd I'm not telling you as a listener to do that.
Speaker BI'm saying that to myself and to this day, for everything that we have done.
Speaker BI've been a Coach now since 13 years.
Speaker BI've been a coach for 13 years.
Speaker BDuring that time, I've always had a coach to talk to in order to help me to make the right decisions and move forward and become better.
Speaker BNow in five out of those years, I'VE been the head of building my own thing.
Speaker BAnd during those five years, I have spent every hour together with either one or more coaches.
Speaker BI remember a point in time when we grew very, very fast.
Speaker BWe had a coach for business strategy making sure that our mindset was right and that we approached the right problem at the right time.
Speaker BWe had a social media coach that was just specified on, like, I know social media.
Speaker BWe had a life coach.
Speaker BWe also did couples therapy at that time that helped us in our relationship, a mindset coach to take care of our individual fears, states, whatever.
Speaker BAnd we also had coaching in our health to make sure that we were doing well physically and we just knew that this was necessary.
Speaker BSo if you have any belief that you can do this on your own, please shake that kind of ego significance thing, because you could, but you shouldn't and you shouldn't have to.
Speaker AYeah, but I'm definitely with you on that.
Speaker AAnd I also believe it's overwhelming for a lot to hear how many coaches we actually had.
Speaker AJust to be like, really honest.
Speaker BWe were also making a million euros a year.
Speaker AAnd I really wanted to be transparent with this as well because, like, where we are at right now in our business, we spent almost 400,000 years in coaches and mentors for the past couple of years.
Speaker BYeah.
Speaker BAnd it's been the only thing that has helped us to be able to get to where we are is because we've done so.
Speaker AAnd I'm completely empathetic with that.
Speaker AIt is scary to begin with because my first investment was back in 2013.
Speaker ASo it's 12 years ago, but prior to that I had five years of struggling within an area in my life I really wanted to solve, but I was all about, I'm not going to pay anyone because I want to do fix it myself.
Speaker AI wanted to be the hero of my own story.
Speaker ASo I was googling and I was losing so much money, but just to also understand how much it actually cost me, wasting 5 years not getting the results I wanted to have.
Speaker ABecause once I invested in my first coach of my first mentors, everything turned around in just a couple of months and it's just devastating.
Speaker ASo knowing that and having that experience also meant that when I started my coaching business six years ago, immediately I need someone to help immediately.
Speaker ABecause I understood by then that you need to have it.
Speaker AI love the thing.
Speaker ALike, poor people invest time to save money and rich people invest money to save time.
Speaker ABecause time does matter and we see it again and again and again.
Speaker AAs I said, like, people are not getting results because they keep doing the wrong things, because they think they should just do more, work harder, struggle even more.
Speaker ABut they're doing the wrong things all of the time.
Speaker AInstead of just paying someone to show you, help you and get past yourself and you'll see.
Speaker AWe saw like our clients, we just literally running, saying, hey, my first month in detail, €9,000.
Speaker AAnd Christian starting last week, hey, I just made my first 2k.
Speaker AI'm not even done with first module.
Speaker AIt is stupid, stupid.
Speaker ALike it's a non negotiable that of course you need to get the right help because you'll make the money back in no time.
Speaker BYeah.
Speaker BAnd it's embedded in our culture that we should be strong on our own.
Speaker BEspecially in kind of a masculine environment where most women kind of have to fight their way into as well when they're like starting a business.
Speaker BBecause all of a sudden everything is done with brute force.
Speaker BNothing is done with brute force.
Speaker BIt's done with a plan and then just wake up, do the work and sure, you can.
Speaker BYou choose the level of how you want to execute.
Speaker AYeah.
Speaker BYou can go all Alex Hormosi style and.
Speaker BAnd you're in it.
Speaker BTo win against everyone in the game, it means you need to work harder.
Speaker BOr you can aim for your first hundred k year earning 100k in a year.
Speaker BIt is not anything close to Hormosi, because he sold a business a couple of months ago for 45 million euros or dollars.
Speaker BI mean, if you want to play that game, sure.
Speaker BBut otherwise it's not even hard work.
Speaker BWhen we calculated this on an average from our educated Clients, it was 24 hours a week to make 10k a month, which is 120k a year.
Speaker B24 hours a week.
Speaker BThat's less than I believe every country that I know of for standard job.
Speaker BBut doing something that you love.
Speaker BAnother thing that you said that I really want to highlight that is very important if we're looking at your key characteristics as a person.
Speaker BYeah.
Speaker BYou invested in your first coach in 2013.
Speaker BThat was cool.
Speaker BBut when you started your bakery back in 2002.
Speaker BYeah.
Speaker BSo then you invested a half million euros to be able to make your first bread that you sold for 77 cents.
Speaker AYeah.
Speaker BYeah.
Speaker BSo that's a half million euros to be able to make your first product.
Speaker BAnd if we're looking at your characteristics further, like what's your motivation?
Speaker BYour motivation has always been this needs to work and you need to figure it out because you've had kids during that entire time.
Speaker BOne of the things that really stands out with who you are is that you've always gone into your businesses with the intention of this must work.
Speaker BAnd that's a huge difference from many people who start a business.
Speaker BThey go into it with, I'm going to test it, I'm going to try it and it's cute and it's a dream and I want to blah, blah, blah.
Speaker BAnd it's the same thing.
Speaker BWhen we were a couple and you invested in to building your version of this business that later became our business.
Speaker BWe did it separately when we started out, but even at that point you invested €25,000 that you didn't really have.
Speaker BAnd I was kind of like, shit, you stepped up in a way that kind of was like, I want to be a part of that, but I can't be a part of that because I didn't dare to do that.
Speaker BSo you did that in April, I believe it was March maybe, and this was 2020.
Speaker BI did that and made that same decision, invested in the same thing actually, to join you, to be able to navigate that same thing.
Speaker BBut I did it in September.
Speaker BSo it took me four months of just contemplating into kind of figuring it out myself, kind of dodging the bigger responsibility of stepping into my business.
Speaker BAnd then in September I realized, yep, I'm going to do this in January.
Speaker BThe next year I made €35,000 and it's changed my life forever.
Speaker BAnd that would never had happened if I didn' and first of all got the opportunity to follow you.
Speaker BBut also second of all, daring to just.
Speaker BI'm going to fully immerse into this.
Speaker BSo there is a commitment piece before making that kind of investment.
Speaker BAnd that commitment isn't to your business or toward blah, blah, blah, it's to yourself, to really getting into the work.
Speaker BAre you ready to do the work?
Speaker BAnd then the next thing, looking at a, like a startup phase.
Speaker AYeah, the foundation, when we're just starting up.
Speaker AWhere should you actually put your money when you're just starting up?
Speaker BInto someone who has done what you're about to do.
Speaker AYeah.
Speaker ASo as a mentor, someone who's done what you want to do, someone who can prove they work with people just like you and actually gotten them results.
Speaker BAnd what should you really listen for when listening to someone that offers you I can help you, what should you listen?
Speaker AI think one thing is very important is that you're not just buying an online course where they give you some information.
Speaker AYou need to have support, you need to have accountability.
Speaker ABecause if you just buying something where to learn.
Speaker AI mean, you could YouTube that, but it will not work.
Speaker AThat's the thing people think, oh, I can just figure it out watching.
Speaker AYeah, but the thing is you're not implementing it or you're implementing wrong because you're not getting the help along with that.
Speaker ASo you need to look for someone who gotten the result you want.
Speaker ABecause I think a mistake I see a lot of people doing is that there's a lot of business coaches out there for coaches who never succeeded as a coach besides being a business coach, meaning they sold to other coaches how to help them to make a business, but they never made a without being a business coach.
Speaker BAnd that's why many clients today feel like they're left burnt because they bought something that didn't work.
Speaker BSo I love that breakdown.
Speaker BWhat I would like to add is what you want to listen for in the person who's trying to offer you help is listen towards how well do they understand what it is that I want to do and can they explain it better than I can?
Speaker BYeah, because if they can, they're probably a good fit.
Speaker BAnd I'm not saying give you the solutions in kind of a sales calls because that's never going to happen because the solutions are the answer.
Speaker BYou can google your way to solutions, so that's never the answer.
Speaker BListen for do they understand how I feel?
Speaker BDo they understand what it is that I want to do?
Speaker BDo they understand the problems that I'm going to experience?
Speaker BJust listen for do they seem knowledgeable of being able to guide me from A to B?
Speaker BAnd if you feel that yep, I think this person is a good person to invest to, then that's a good sign.
Speaker BDo that.
Speaker BAnd also that they help you specifically with what you want to do, that they are working in the niche of helping people like you.
Speaker BThe last thing that I want to say about it is that no matter how much money you're going to make or how well you're going to do in that program, you're going to gift yourself with the resources necessary to be able to create those results again and again, even if it doesn't go exactly the way you wanted it to in the program.
Speaker BBecause it is a learning curve.
Speaker AAbsolutely.
Speaker ASo I think another thing that's important here is now we're talking about people who are in the foundation 0 to 5k month, like literally just getting to a place where they can start getting out of salary.
Speaker ABecause there's another place.
Speaker AThe opposite side is what should you not invest in at this time?
Speaker AYeah, at this Stage in your business, what should you not spend money on?
Speaker BSo we touched on help.
Speaker BSo we touched on that.
Speaker BYou can't give away what you don't have yet.
Speaker BBut when you know what your weekly schedule looks like, what do you need to do on a daily, weekly and monthly basis even if your business isn't producing a lot of revenue yet?
Speaker BI would invest in a VA that can do all the automatic tasks that you are now doing yourself.
Speaker BAnd I'm really meaning your the automatic tasks because to me it was one of the things that built my business.
Speaker BI hired us the moment I knew this is what we're going to do.
Speaker BMonday, Tuesday, Wednesday, Thursday, Friday, on a weekly basis.
Speaker BI hired a VA for six hours a week, one hour a day.
Speaker BSo it wasn't a full hire of any sort.
Speaker BThat's the only exception.
Speaker BLet's have another episode strictly about like what does that look like and how to build out that team, but otherwise no team.
Speaker BYeah, don't go to any of those, like hiring websites like Fiverr or Upwork or anything to hire and create nice logos because it doesn't make sense.
Speaker BYou don't need it, your brand doesn't.
Speaker AExist and you don't need a system.
Speaker AYou don't need any Systems to make 5k month.
Speaker AYou don't need any websites, you don't need to run ads, you don't need to do all of that because it is wasting money, but it's especially wasting your time if that's where you spend your time.
Speaker ABecause getting to 5k month is something you should be doing.
Speaker AIt's not a full time job but you should be practicing the core skills to get leads and clients in the beginning.
Speaker ASo don't waste the money at this time.
Speaker BI love that and I want to emphasize the importance of it.
Speaker BWhen we were at Arnold Schwarzenegger's house last time, I met a really cool family and I got to hang with their sons.
Speaker BThey had so much money and we had a lot of fun, we had a lot of laughs.
Speaker BAnd they asked for my business card because they wanted one to connect.
Speaker BAnd I literally said to them, I don't have one, I don't want one.
Speaker BWhat you can do is connect with me on Instagram or connect with me on Facebook.
Speaker BThat's it.
Speaker BBecause that's where I connect with people, that's where I talk to people.
Speaker BSo if you're there, then we can connect.
Speaker BI don't want you to look into my business or I want to get to know you.
Speaker BSo connect with me.
Speaker BI Exchange phone numbers with a couple of them.
Speaker BThat's cool.
Speaker BI like that.
Speaker BBusiness cards, websites.
Speaker BWe do have a website today, but it's literally like this year, 2025.
Speaker BIt isn't important.
Speaker BAnd don't fall into the trap that it needs to look a certain way for you to be able to feel like, yeah, I'm a real business owner.
Speaker AThat's the other thing.
Speaker AYou don't need a graphic designer if you're not even making money in your business.
Speaker ANo, you will not sell more because you have a nice logo type.
Speaker AYou'll not sell more because you good at having beautiful colors.
Speaker BBut to me it's kind of like you don't need diapers if you don't have a baby.
Speaker BNo, like don't buy them.
Speaker AGreat.
Speaker ASo let's get into the next stage, the momentum stage.
Speaker AAnd this is between 5k month and 15k month.
Speaker ASo it's still not like really growing yet.
Speaker ABut you're getting stability.
Speaker ASo it's a momentum phase.
Speaker AWhat should you be starting to invest in now?
Speaker BMaybe you level up in your coaching and either you work closer to the coach you're already working with or you change to a different program that helps you at that level.
Speaker BAnd the same rules applies.
Speaker BListen to that.
Speaker BThey really understand the problems that you have and what you're about to do so that you listen into that and that they have the results and everything that applies.
Speaker BStill other than that, very crucial.
Speaker BYou need a virtual assistant because then you get 10 to 15 hours a week freed up from your calendar and you know that all the basic stuff that needs to be done is getting done.
Speaker BIt could be anything from activity on your social media, taking care of the leads that you have and following up and making sure that it's structured so that it's easy for you to have more conversations and sell more.
Speaker BA virtual assistant is like a no brainer.
Speaker BWhat I would also recommend that you start doing at the level between 5 and €15,000 is to start investing all the simple tools that exist.
Speaker BMake sure that you get the upgraded version of ChatGPT.
Speaker BMake sure that you have your Google Drive and that you have your email.
Speaker AThe system to start getting, gathering emails, landing pages and stuff like that so you can do simple ones, not big ones, but crucial.
Speaker BIt needs to be simple, simple ones.
Speaker ABut you need to have somewhere you can start automizing and helping you out with some processes.
Speaker AYeah, at this point, definitely a big mistake we made at this point I remember is that we were looking to get more leads and I believe this is a thing most coaches have seen on social media that they're getting these.
Speaker BOh, I just want to say that I'm excited what you're about to say because I have no idea.
Speaker ANo, but you remember, you know you have these people in your inbox like cold dms.
Speaker AAnd at some point we actually invested in someone who was saying they could give us X amount of leads every month and we tried them for three months and it was a disaster.
Speaker ALike their promise was, I think 60 appointments with qualified leads.
Speaker AI think they booked two calls in three months and I think one of them showed up.
Speaker AIt was ridiculous.
Speaker AIt was not the money, it's not that it was a huge money spent, but it was the time waste, wasted.
Speaker AAll of the time to support them.
Speaker AAll of the time focusing on the.
Speaker BComplete wrong things and having them incorporated into how we speak, what we speak of, what problems we solve.
Speaker BYeah, yeah, yeah.
Speaker BAnd the reason why I don't remember this is because you did all of that.
Speaker AYeah, I did.
Speaker AIt was such a waste of time.
Speaker BYeah.
Speaker BAnd I comfort you after so hard and I'm getting nothing.
Speaker BAll jokes aside though, that was crazy.
Speaker BAnd then at this point, what not to invest in.
Speaker BSuper important.
Speaker BYou do not give away responsibility at this level.
Speaker BYou need to take responsibility and carry that.
Speaker BIt's so important because the moment you start to outsource responsibility, it's a hard thing.
Speaker BNo marketing agencies, but also no marketing executives, don't hire people to manage areas in your business at this point.
Speaker BThe only thing, the only thing that you need to outsource at this point that is a big responsibility is accounting because you cannot do accounting and it's borderline.
Speaker BWhen you're starting starting making money, make sure you hire an accountant.
Speaker BWhen you hire an accountant, make sure that you understand the numbers in your business.
Speaker BSo set up a monthly meeting so that they can explain what it means so that you understand your business and start becoming curious about what does it mean if I get income here and I have expenses over here and it creates a bottom line.
Speaker BSo I, I'm, I'm building my capital in my business.
Speaker BInvest some energy into wanting to know the that 100.
Speaker ASo having accountants is like having a BA as well.
Speaker AThere's just some things you can do but you should not be doing because it's taking your time away and you need to use that time on money making activities instead where you are more valuable to your business.
Speaker BAnd at this point you also need to invest in skill sets depending on the path that you've walked.
Speaker BTo get to 5 to 15, where you are currently, if you have a coach that kind of serves the whole package, that gives you a solution, kind of what I prefer the way we work to give the entire step by step kind of thing, then you're going to get the skills.
Speaker BBut if you are having a different setup, you need to invest in the right skills and want to emphasize the right skills.
Speaker BSo how do you know what the right skills are?
Speaker BListen to a mentor that has done what you want to do.
Speaker BBut you need to start becoming good.
Speaker BStart becoming good at creating content, start becoming good at generating leads, building connection and relationships with those leads, connecting to them, getting good at understanding their problems, what their situations are, and becoming good at applying yourself and actively listening to other people.
Speaker BSo those are the main skills that you need.
Speaker BAnd there are only so many ways to get leads actually.
Speaker BAnd at this point, no ads, don't do ads.
Speaker BAds is going to be a thing for later.
Speaker BIt's great.
Speaker BBut don't do ads at 5 to 10k a month.
Speaker BThe reason why is you're going to spend so much more money than you have to and that is going to postpone your future success because you spend.
Speaker AA lot of money testing out things and at this point your cash flow is probably not big enough and you.
Speaker BProbably don't have the knowledge either, the knowledge about your clients to actually target them properly.
Speaker AHowever, when we get to the next stage, the growth phase due in between 15 and, and 50,000 years a month.
Speaker BHuge gap.
Speaker AYeah, it's a huge gap.
Speaker AI do know because otherwise we'll talk all day about this.
Speaker ASo it's a huge gap at this point.
Speaker AYes.
Speaker ANow you need to start running ads as well because to a certain extent you can get leads organically.
Speaker AI think we were a little bit too slow.
Speaker AWe should have started ads a little bit earlier.
Speaker AWe started quite late because it was really working.
Speaker ABut in today's market, I believe organic is not as scalable as it used to be.
Speaker AYou need to start running ads and there's a lot of ways to run ads.
Speaker ASo you don't want to start start too early because there's a lot of way to run ads and you need to understand there's a lot of ad strategies to look into and we don't want to start too early until we have this understanding.
Speaker ABut we do want to start running ads now because you're gonna get a lead problem at some point in this phase.
Speaker BYeah, and I can refer back to when we, when we went to Tokyo, I, it was in 23.
Speaker B23.
Speaker BAnd during the spring, I talked to one of our friends.
Speaker BHe runs a coaching business in Australia, and they're doing between 12 and 15 million euros a year.
Speaker BAnd I spoke to him about his funnel and I spoke to him about his lead acquisition.
Speaker BHow do you get new leads?
Speaker BAnd we had a great conversation.
Speaker BAnd what he said was that here's a thing that you need to understand.
Speaker BThere is going to come a point in time when your business isn't going to be scalable anymore unless you add an ad flow.
Speaker AYeah.
Speaker BGet a bigger reach, pay for ads.
Speaker BAnd where I was at that point, I was doing all organically.
Speaker BWe did two and a half million euros the year before in our business.
Speaker B2.4.
Speaker BActually, not quite 2.5.
Speaker BAnd where I was at that point, I was so sold on.
Speaker BBut, yeah, but I can double down on what I'm doing.
Speaker BThat's the reason why we postpone ads for a long time.
Speaker BI can double down.
Speaker BI can get more people.
Speaker BI know what we're doing and I can scale it with people rather than with ads.
Speaker BAnd I believe that.
Speaker BAnd we had a conversation about it, and he said, I'm not going to tell you how to run your business.
Speaker BI'm just gonna tell you what insights you're gonna get.
Speaker AYeah.
Speaker BAnd I was like, okay.
Speaker BAnd I liked him.
Speaker BI really listened to him and it stuck with me.
Speaker BAnd then when we started to run ads ourselves, you and I talked about it.
Speaker BAnd I remember saying, like, hey, we could have started running ads like in.
Speaker BIn the early 2023 instead of late 2023, when we actually did start our first ad campaigns.
Speaker ASo another thing is, I would also add looking into not just having a mentor coach, but having a mastermind around you, a group of people, just like you're saying, who's the people we surround ourselves with?
Speaker AIt's not just your mentor, but make sure you're actually in a mastermind with other people who can help you.
Speaker BAnd just as much as you're coached.
Speaker AJust as much as your coach, in the place where you between 5 and 15k month with people in your level is important.
Speaker AAnd then when you go to the next level, you need to have a mastermind with people on the next level.
Speaker ASo you're already in the mastermind because we've been in amazing masterminds.
Speaker ABut at some point, we also became the top performers in our mastermind, and we couldn't grow anymore because we weren't triggered by everyone else.
Speaker AWe didn't have anyone to chase anymore.
Speaker AIt Kind of emptied out.
Speaker AWe don't want to be the biggest one within the mastermind.
Speaker AWe want to have someone to look up to.
Speaker AI think it's crucial to have a group like the group of people you surround yourself with because we see how much we use our masterminds.
Speaker ALike that's our first friends around the world today.
Speaker AIt's actually our masterminds and it's so clever people in the industry.
Speaker ASo I think that's actually important.
Speaker ANow at this stage, we are in a hiring team.
Speaker AWe are investing in team, our team members because now we have the knowledge.
Speaker ASo we have ads, we grow our team members, we get setters, we get closers, we get a lot of different freelancers in.
Speaker AWe get help, more and more help.
Speaker AIn this stage, I would say we still don't have a leadership team.
Speaker BWe have leaders.
Speaker AWe have leaders, but.
Speaker AYeah, but we lead our team.
Speaker BYeah.
Speaker BAnd we still own responsibility at this level.
Speaker AYeah.
Speaker BAnd it actually goes all the way up to €50,000amonth.
Speaker BAnd I want to say that it is important to make sure that we don't do that too early.
Speaker BAnd let's just talk about for, for a second.
Speaker BWe in 23 as well, we hired a team member that was going to take over our sales division in our business and control that.
Speaker BSo we invested €70,000 ahead of sales.
Speaker AYeah.
Speaker BFor a person in head of sales that was going to build an internal sales academy for us.
Speaker BThis person was going to do a lot.
Speaker AYeah.
Speaker BLike it was the completely wrong thing for us to do at that point.
Speaker AYeah.
Speaker AAnd it cost us.
Speaker BI can't even calculate it because it didn't just cost us the lack of sales.
Speaker BIt also destroyed the relationships with the clients.
Speaker BWe had to nurture them further into the future process.
Speaker AYeah.
Speaker AAnd then the cost of having this person, it was €70,000.
Speaker BYeah.
Speaker BAnd €70,000 less sales, less relationships with our existing clients to continue working with us in the next levels.
Speaker BNow in this point, I believe our clients were satisfied to the same degree as they are today and they were before.
Speaker BSo very crucial.
Speaker BDo not give away responsibility at this level.
Speaker BWhen you're above 50k, we can start to look towards.
Speaker BOkay, we're making, making enough money a month now to actually afford like a 10k per month higher with a qualified person.
Speaker BBut even when you're finding those key personalities, I would avoid all the agencies that can find you the right people.
Speaker BI would look for that person in the networks that I am with.
Speaker BPeople who have nothing to gain from it.
Speaker BBecause the people who Are best in the world who makes like millions in their businesses.
Speaker BWe have hired them to find a chief executive for our entire business.
Speaker BDidn't happen.
Speaker BWe have had people to find a setter, closers, the best in the industry.
Speaker BDidn't happen.
Speaker AOh, we invested so much in having these people like the gurus, you know out there.
Speaker AIf you look for scissors and closers.
Speaker AWe hired almost a bunch of them to find and it was just like crap.
Speaker BYeah, it really was.
Speaker AYeah.
Speaker BSo where did we get our closers and setters from?
Speaker BWe got them from friends.
Speaker AYeah.
Speaker BPeople that we were close to that actually connected us with people who are already doing well.
Speaker BAnd then we invested properly into the skill sets of these people.
Speaker BIn the beginning there was a lot of us being like, yeah, let's just get them on.
Speaker BThey know what their job is.
Speaker BThey have, they have some insights.
Speaker BThey've done it before.
Speaker BAnd then we poured hours and hours and hours, mostly you because you're in charge of that division in our business.
Speaker BSo many hours in trying to train them and it didn't work.
Speaker BSo where do we get great people from?
Speaker BPeople who know great people that can point us in the right direction.
Speaker BAgencies is a really, really hard thing to navigate.
Speaker BAre there great agencies out there?
Speaker AProbably.
Speaker ABut the worst experience we had was we had a promise of if that the hire didn't work, they were replaced.
Speaker ABut what happened?
Speaker AAction.
Speaker AThis is a 15,000 year investment in three months.
Speaker ATold the person, well, it doesn't work now.
Speaker AIt says that we need to change.
Speaker AThey caught us off, they threw us out.
Speaker ASo we didn't even have any contact anymore.
Speaker AAnd it was like, okay, that was a 15,000.
Speaker AYeah, drained up.
Speaker BAnd we have the same examples with the client success managers.
Speaker BWe had great client success managers working with us to take over responsibilities which.
Speaker AIs now also something to invest invest in at this stage.
Speaker AHaving an internal team if you need to add more competencies to delivery side now.
Speaker AYeah, because everything else has been a lot in sales, marketing like.
Speaker ABut now we are in our delivery.
Speaker ASo at this stage you probably also going to get a client success manager or a client success person or coach, internal coach to help you with your.
Speaker BHead coaches and stuff like that.
Speaker BAnd one thing that I want to add actually when it comes to a step before between 5 and 15, then you're starting to actually get a bunch of clients.
Speaker BSomething that you want to invest in and this is just a VA role is to track your clients, talk to them monthly, every month, ask them where they are in the progress, document their progress Very important because you need to be able to track and know where is this going.
Speaker BWhen it comes to 15 to 50.
Speaker BI would say look for the best performing clients that are about to graduate and ask them if they want to upgrade grade to, to stay in the program when their payment plan is over, not during.
Speaker BAnd then enroll them into your team to get more coaching from you, but helping you to kind of facilitate maybe a meeting or following up with people, coaching them one on one.
Speaker BIf you have that included in your program so that you can outsource a little bit of your own time because it's going to be great training for them, they're going to love you.
Speaker BBut it's not executive, it's just added resources.
Speaker ASo at this stage you want to have your systems in place.
Speaker ASo you have a CIM system, you have, you have systems for delivery, you have systems for everything you do.
Speaker ASo you go into the next phase, which is the phase that is the scale phase and the scale phase now is a 50k plus and then to whatever, which means it's a wide, wide gap.
Speaker ALike there's a huge difference between doing 50k month and doing 250k month or doing a million a month that the, the gap is huge.
Speaker ASo of course it smoothens up.
Speaker ABut the big thing is here at this point it's about doubling down on a lot of things.
Speaker AAnd, and when you above like doing 150, 200, 250, now you really want to get the best people on the different places.
Speaker AYou want to have your leadership team, you want to have the best people on the difference in the different places inside your business.
Speaker ASo you're really investing more heavily into having the best people and, and then you are doubling up on your acquisitions.
Speaker ASo, so it's literally just doing more of everything because now you tested, you know what's working.
Speaker ANow it's about scaling what's working.
Speaker BYeah.
Speaker BAnd one of the most important things to invest in here is how can I simplify everything that I'm doing.
Speaker BIf you have complexity, it's not going to scale.
Speaker B100% of the times you will fail and it will cost you a lot.
Speaker BSo it needs to be something that is simplified.
Speaker BThere are a lot of help to get from that to help it make it simplified.
Speaker BAnd it takes you kind of nugging your brain sides to each other to figure that out and how to navigate that.
Speaker BKind of.
Speaker BLast thing that I would like to say on this topic before we wrap up is that there are some different levels and we've Gone through a few of them here.
Speaker BWhen you go from 0 to 5 is one level, 5 to 15 is another.
Speaker BAnd then 15 to 50, like you could dissect that into 15 to 30, 30 to 50 if you like.
Speaker BBut, but 15 to 50 is a level.
Speaker BAnd then 50 to 84, which is 84 times 12 is a million a year.
Speaker BSo when you, but when you get to 84 there is, there is a huge step from 84 to €250,000amonth.
Speaker BThat is 1 million a year to 3 million a year.
Speaker BAnd then there is a huge difference between 3 million a year and, and then 9 million or 10 million a year to tripling that.
Speaker BSo now we're starting to talk about doing a million euros in your business a year.
Speaker BYou're never going to make the jump from 250,000amonth to a million a month.
Speaker BYou're never going to do that if your business is, isn't tracked properly and isn't simplified, never, ever, ever gonna happen.
Speaker BAnd that's where we are currently at right now.
Speaker BThat is the only goal that we have to.
Speaker BNot to go for the full million because we're just not there yet.
Speaker BBut, but to really have a simplified business making 250€000amonth because that is the only thing that is going to allow us to go from 3 to 10 million a year.
Speaker BLet's wrap it up and understand that growth comes in different stages and you can't do it on your own.
Speaker BYou shouldn't do it on your own.
Speaker AIt's too expensive and takes too long time.
Speaker BYeah, yeah.
Speaker BAnd take it easy with outsourcing responsibility.
Speaker BOwn all of the responsibility yourself and your business is going to do.
Speaker ASo we, we created a right time investment roadmap for you to know what to focus on at different stages in, in your business.
Speaker AYou can download it here below.
Speaker AIf you're watching this on YouTube, find it down below.
Speaker AOr if you are somewhere else and you can't see the link, go into our YouTube or reach out to us in our Instagram and we'll send it to you until next time times and.
Speaker BWe'Ll send it to you fast.
Speaker AYeah.
Speaker BAnd we'll meet next Wednesday.
Speaker BTake care guys.