Speaker: 00:00:01

Hello and welcome to this bonus episode of

In and Around Podcasting.

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This is the inclusive podcast industry

show that is here to highlight powerful

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podcasting perspectives and in particular

to give everyone in and around podcasting

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their chance to shine.

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It's really important that everyone has

their say.

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This is, of course, a bonus episode where

I'm going to talk to the wonderful Danny

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Brown, my co -host here on In and Around

Podcasting about why we created the show.

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kind of vibe that we want from the show

and just, you know, we're going to

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elaborate a little bit more on what you

can expect.

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My name is Mark Asquith, the co -founder,

managing director of Captivate .fm.

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And I highly recommend if you're new to

this show, tell your friends they can

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listen in their podcast app of choice at

inandaroundpodcasting .com slash listen or

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even on the YouTube mon...

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what a modern world we live in indeed.

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And I hope you enjoyed the last bonus

episode about the music.

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with the wonderful Katherine Rannis.

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If you haven't heard that, go and check it

out.

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It's there for you to tune into right now.

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Enough of this.

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Enough of me waffling on.

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Danny, hello.

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You all right, mate?

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All good, all good.

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And yeah, I like the music.

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I'm looking forward to that episode.

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I haven't listened to the episode, but

I've listened to the music and I really

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enjoy it.

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So that'll be a fun one.

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Yeah, it's a curious one, actually.

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I want to talk.

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We'll talk about that first, actually,

because the brand of in and around

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podcasting, I think is important.

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And you and me are plugged into podcasting

pretty hard.

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I mean, you run the customer experience at

Captivate, but you do a heck of a lot in

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podcasting.

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You got your one minute podcasting tips.

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Like you're just generally one of us in

podcasting, aren't you?

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That's what you do.

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That's your day job and your night job.

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Yeah, you've got more podcasts than

probably anyone that I know.

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And then I know you're going to say that

I've got more podcasts than you.

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So I'm taking that away.

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back at you mate, with your golf and Star

Wars and this and launch accelerator, I

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guess, still there, there about.

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So yeah, yeah.

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But yeah, I hear you.

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But it's like a two, right?

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You get one and that's it.

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You're done for life.

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Now you just want more and more and more.

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Yeah, I get that.

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That's pretty cool thing about it.

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That's why I actually wanted to bring this

show together.

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We had this idea for the show a long time

ago, and it was it's always been

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interesting to try and get this out there

because.

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I've as you know, I've got the podcast

accelerator for three hundred and twenty

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four episodes, plus some bonuses that have

expired now, and it's I love that podcast,

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but it gets difficult doing it on your

own.

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And because the podcast industry has grown

so much, I was finding it really difficult

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to do.

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that all the time and to be really good at

it.

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Like I'm a fan.

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I don't think you should do if you're

going to try and do podcast industry

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stuff.

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I don't think you can do it half

heartedly.

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So I really struggled with that, which,

which, which gets us to this podcast,

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which I'll talk about in a sec about how

the heck do you keep on with your one

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minute podcasting tips and everything else

that you do?

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Do you, is it, do you find it tough being

solo sometimes?

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Yeah, definitely.

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That's why I mean, I've got a new show

coming out in March and I know you took

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the piss out of me on Twitter when I

announced that or X if you want to be

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late, you know, whatever.

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Yeah.

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But yeah, I do find it hard and that's why

I gave up my Podchap show.

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I really enjoyed doing that and you were

on that and you were one of the first

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guests on that and that was awesome.

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Really good show to do.

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But it's just a lot of work.

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Right.

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And as a solo indie podcaster who can't

really afford to outsource editing and

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producing and all that stuff, it's a lot

of work.

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So you do get burnt out and you do suffer

pod fade.

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And I think it's okay to recognize that

step back and really focus on the stuff

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that you want to do.

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So that's why I focus on one minute

podcast tips because it's super simple to

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do.

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It's a short show, very little editing,

very little production needed, et cetera.

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And it gets that love of the genre back

into you, right?

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Yeah, that's the thing that you will have

podcasting that much.

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And that's one thing that I want to really

stress with this show.

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Everything that has been done, we

outsourced the cover art.

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I got that from.

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I want to say, I think I got it from 99

Designs, which I'm not always a fan of,

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but I tried it.

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I'm not a fan of speculative design, but I

did.

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I did try the first time I used it and the

result was good.

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And then Catherine did the music for this

one and it is.

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This has really come from that love of

podcasting.

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Like I love podcasting a lot, but I

stepped off the content for a while.

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We had our little girl and it was

difficult to stay on top of doing good

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content.

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Being a solo, not just a solo like

production company where we're doing all

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the editing, because we're doing all the

editing here.

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We're not outsourcing any of the editing

or any of the social clips or any of that

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stuff.

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We're not, none of it is being outsourced.

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None of this show now is being outsourced

apart from those two bits that I mentioned

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earlier.

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The...

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The difficult thing about being a genuine

solo presenter is that like you're doing

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the ideas, you're coming up with, you've

got to always have that vigor.

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And it's hard sometimes, even though you

love doing it, it's hard to keep the

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energy up.

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And I don't know about you, but what I

find is that the industry is moving that

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quickly that you do sometimes need as

well, like alternative opinions.

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I'm not known for being quiet and not

having opinions, but I'm not always right.

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And I think it's important that...

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as this show moves forward.

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It's not just you and I, it's, you know,

we've got, we've got industry thinkers and

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we've also got indie podcasters.

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So yeah, I don't know.

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How do you feel about that whole, the idea

of being able to challenge the thinking in

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the space, because it's not just a series

of two or three people now.

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It's a, it's actually an industry.

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Yeah, exactly.

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And I think the main issue is you see a

lot of co -hosted podcasts that are

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talking about the industry, for example,

and generally they're agreeing with each

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other's points and nothing wrong with

that.

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They're making good points about it, but

you want to be challenged.

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You want to be questioned.

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Well, why do you think that when there's

this other, you know, whole other

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subcategory of the industry that doesn't

think that way and they're doing great

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stuff.

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So I think it's, it's really important for

listeners to get multiple viewpoints that

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doesn't just buy into, you know, the two

co -hosts of

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been doing it for years and think they

know everything.

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It's really important to get that from

industry insiders, but also new

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podcasters.

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Podcasters are just really getting started

in space or just dipping their toes in and

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are confused about all the tech jargon

that a lot of people love to talk about

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because it's super sexy, but doesn't mean

anything to me as a new podcaster trying

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to find my way in this space.

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So I think it's super, super important.

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And that's why I'm really looking forward

to doing this with you.

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Yeah, the echo chamber is real, you know,

and it's not just in podcasts.

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I see it in a lot of industries.

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It's in the golf industry where I do a lot

of content.

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It's where it's in like the pop culture

industry where we do a lot of content.

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Echo chambers exist.

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And I think it's super important for

development for us all to move forward

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that we step outside those echo chambers.

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And that's really, that's actually part of

what catalyzed this show.

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So the idea for the show is that a lot of

industries shows and I love them and

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they're often run by friends.

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And and don't get me wrong, I don't think

there's a bad podcast industry show

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because everyone's doing their thing how

they want to do it.

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But I think very often it's the view from

the top.

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And I think what we sometimes see is that

it's very difficult sometimes for the

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independent creator that sat here in the

bedroom, you know, doing what they want to

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do and enjoying it.

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They don't really care that much about the

industry, but that might, you know, just

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have feelers out on Twitter, maybe in some

of the Facebook groups.

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And they're just seeing these things.

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What is podcasting 2 .0?

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Holy crap.

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Like all the time it's going to add.

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I don't know what it is.

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I'm scared of it.

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And wow.

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Okay.

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It's great that the average CPM is this,

but I'm at 50 downloads per episode and I

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love podcasting.

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What the hell does that mean to me?

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So I think the view from the top is

sometimes quite scary.

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So I'm keen for the mission of this

podcast to be positivity.

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All right.

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I think it's very important that you and I

bring on industry thinkers, but also even

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on the same episode.

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bring in independent podcasters that might

just might not care about whether it's

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delivered via RSS or whether it's on

YouTube or whether it's this, that or the

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other, because all they're trying to do is

get the thing out and just make sure that

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they can keep going.

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So that's really important.

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And that's in the lyrics of the intro.

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It's in this not just for the geeks and

the OGs shows for those in and around

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podcasting.

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And the important part is.

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the around bit because 99 % of people

aren't in podcasting.

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They are around podcasting.

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You know, we're in podcasting.

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We work in podcasting, but a podcaster,

the chat that runs the local podcast here

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in our village, he's around podcasting

because he podcasts.

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And every time I see him in the pub, he's

like, what's this V for V then?

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Well, this is not for a Friday night.

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It's not for a Friday night.

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So I just find that that makes up the vast

majority.

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And people like that sort of get a little

bit a little bit left out sometimes when

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it comes to thinking about the industry.

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Positivity is key, man.

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You're really good at that.

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You're massively inclusive.

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You really go out of your way to help

people feel included in that.

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Do you see that?

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Do you see that trending?

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Are we getting more inclusive?

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Are we getting more?

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Are we getting friendlier as an industry?

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How do you feel about that?

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I so.

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I mean, you mentioned online, I mean, I'm

highly involved in the Reddit community on

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the podcast and sub threads.

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And there's a lot of positivity there.

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You know, people ask questions and the

newcomers to the space and nobody you get,

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you'll get the odd one that's a bit high

and mighty.

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Oh, blah, blah.

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If you don't do this, blah, blah, blah.

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But most people, 99 % of them, going back

to your number, want to help and want

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these.

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It's like the old saying, you know, if you

rise of a ship or every ship rise or

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whatever that saying is, you know what it

is.

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So I think it is generally a helpful space

compared to other mediums.

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I'm a video gamer and I look at the video

game social accounts and a lot of the

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aggression between consoles still and

owners of Xbox and PS5 and Nintendo

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whatever and there's a lot of put downs.

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I don't really see that in the podcasting

space which is great to see but I think we

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still have to jump over that little hurdle

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making it super accessible and super easy

to understand for a the layman podcaster

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and the listener.

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Because let's not forget, if we don't have

listeners, you know, does a podcast even

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exist?

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It's like got that RSS question, right?

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So I'm happy to see that a lot of

podcasters and leaders in the space are

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really open to helping others climb up and

get to where they want to go.

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Yeah, I love that.

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That was the thing I fell in love with in

podcasting back in 2013, whenever it was.

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It was.

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And especially when I when I started

attending conferences, everyone was really

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helpful.

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They were, you know, it took us a little

time to overcome some of the coolness,

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shall I say, from some of the incumbents

in the hosting space.

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But I classed them as friends now and I

have them for a decade.

243

00:10:58,847 --> 00:11:04,327

And it's it's it's interesting because

I've always felt that inclusivity.

244

00:11:04,327 --> 00:11:05,301

However.

245

00:11:05,383 --> 00:11:11,203

think as this has become more of an

industry as opposed to a more of a

246

00:11:11,203 --> 00:11:18,183

hobbyist environment, you know, it was

unfair to say that it was podcasting was

247

00:11:18,183 --> 00:11:20,963

more of a hobbyist environment 10 years

ago.

248

00:11:21,103 --> 00:11:24,183

Now it is just genuinely an industry.

249

00:11:24,183 --> 00:11:28,323

I just feel like that separation, even

though there's a there's an air of

250

00:11:28,323 --> 00:11:31,253

inclusiveness and people want to include

other people, there's just that natural

251

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divide.

252

00:11:31,903 --> 00:11:34,247

There's the people that are doing it to

build massive media.

253

00:11:34,247 --> 00:11:37,827

And then there's the people that are

creators and thriving on the creator

254

00:11:37,827 --> 00:11:38,187

economy.

255

00:11:38,187 --> 00:11:40,567

And there's the people that just do it

because they love doing it.

256

00:11:40,567 --> 00:11:45,397

And I want to try and unite as many people

as possible, which is why we came up with

257

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these segments.

258

00:11:47,127 --> 00:11:50,927

So if you're not familiar, if you've not

listened to the Catherine Rannis episode,

259

00:11:50,967 --> 00:11:55,247

each and every episode of In and Around

podcasting will feature at least one

260

00:11:55,247 --> 00:11:55,567

segment.

261

00:11:55,567 --> 00:11:59,307

And there's going to be some interesting

uses of these, one of them in particular,

262

00:11:59,307 --> 00:12:02,247

which I'll start with, it's called the

wave form.

263

00:12:02,247 --> 00:12:03,527

And the...

264

00:12:03,527 --> 00:12:09,757

The the the the wave form, the wave file

is a little nod, of course, to audio to

265

00:12:09,757 --> 00:12:09,927

tech.

266

00:12:09,927 --> 00:12:12,007

But the idea of this is we're going to

build this up.

267

00:12:12,007 --> 00:12:12,877

We've got a jingle for it.

268

00:12:12,877 --> 00:12:15,027

We've got a segment jingle that Catherine

did.

269

00:12:15,027 --> 00:12:16,047

Beautiful thing.

270

00:12:16,047 --> 00:12:20,487

And we're going to use Captivate's dynamic

content insertion platform called Amy.

271

00:12:20,487 --> 00:12:25,227

And every single episode, we're going to

dynamically insert our jingle and then

272

00:12:25,227 --> 00:12:27,577

we're going to dynamically insert a

trailer for another podcast.

273

00:12:27,577 --> 00:12:31,157

And we might run trailers, the same

trailer for a month, same trailer for two

274

00:12:31,157 --> 00:12:32,707

weeks or two, whatever.

275

00:12:32,903 --> 00:12:35,723

and we'll just highlight new podcasts.

276

00:12:35,723 --> 00:12:38,903

That's the point of this is to spread

positivity.

277

00:12:39,423 --> 00:12:40,743

That's the way file.

278

00:12:40,743 --> 00:12:44,843

But we've got we've got some other

segments.

279

00:12:45,483 --> 00:12:50,143

And this is all about spreading number

one, positivity and number two, just being

280

00:12:50,143 --> 00:12:52,483

really open and fair.

281

00:12:53,023 --> 00:12:57,043

Perhaps the most contentious segment.

282

00:12:57,603 --> 00:13:00,903

Is the stupid stuff in podcasting.

283

00:13:01,083 --> 00:13:03,155

Which we've got a great jingle for.

284

00:13:04,071 --> 00:13:08,181

But I don't know about you, there's always

something that you think you see on

285

00:13:08,181 --> 00:13:09,831

LinkedIn or Twitter or Facebook.

286

00:13:09,831 --> 00:13:12,711

You think, what is going on here?

287

00:13:12,711 --> 00:13:14,611

What is this?

288

00:13:14,711 --> 00:13:17,011

And I just wanted a way to highlight that.

289

00:13:17,011 --> 00:13:18,711

So I know you, man.

290

00:13:18,711 --> 00:13:21,071

You don't like stupid stuff in podcasting.

291

00:13:21,071 --> 00:13:23,769

I'm betting you're probably looking

forward to digging into that segment.

292

00:13:24,046 --> 00:13:26,696

That's going to be my favourite bit,

that's why I get up in the morning and I'm

293

00:13:26,696 --> 00:13:29,831

going to be looking for the stupidest

stuff online and bringing it over.

294

00:13:29,831 --> 00:13:31,291

You will find it as well.

295

00:13:31,291 --> 00:13:33,511

You're known for your depth of research.

296

00:13:34,951 --> 00:13:36,038

No, it's a funny one, isn't it?

297

00:13:36,038 --> 00:13:36,278

fun.

298

00:13:36,278 --> 00:13:37,102

It's going to be good.

299

00:13:37,102 --> 00:13:37,702

Yeah.

300

00:13:37,927 --> 00:13:39,107

Yeah, it's a nice little segment.

301

00:13:39,107 --> 00:13:41,797

And it's not to be, again, it's not to be

crass or callous.

302

00:13:41,797 --> 00:13:45,577

It's just basically to say, look, we're

probably going to get this advice from

303

00:13:45,577 --> 00:13:46,527

someone.

304

00:13:46,547 --> 00:13:48,827

This is probably not the greatest idea.

305

00:13:48,827 --> 00:13:49,867

It feels a bit stupid.

306

00:13:49,867 --> 00:13:51,547

Let's look at an alternative.

307

00:13:51,547 --> 00:13:52,627

So I'm really looking forward to that.

308

00:13:52,627 --> 00:13:59,387

We've got another segment which I'm really

looking forward to, which is not.

309

00:13:59,431 --> 00:14:03,601

Normally in media, normally in industries,

people like you said, there's a little bit

310

00:14:03,601 --> 00:14:05,781

of animosity and I see it a lot in the

golf industry.

311

00:14:05,781 --> 00:14:07,111

I see it a lot in pop culture.

312

00:14:07,111 --> 00:14:08,591

Like with Star Wars, you'll see it a lot

in gaming.

313

00:14:08,591 --> 00:14:11,191

As you said, everyone's getting battered.

314

00:14:11,191 --> 00:14:13,191

It's all about being divisive, isn't it?

315

00:14:13,191 --> 00:14:17,131

It's all about sort of, you know, this is

what I think and you're wrong.

316

00:14:17,351 --> 00:14:18,841

I wanted to go the other way with this

one.

317

00:14:18,841 --> 00:14:25,471

So we've got a segment called the

flattering ram, which I want to use to, I

318

00:14:25,471 --> 00:14:29,127

want to use to highlight good people.

319

00:14:29,191 --> 00:14:30,131

doing good things.

320

00:14:30,131 --> 00:14:34,751

And that might just be something as simple

as giving a shout out to Harry Durand's

321

00:14:34,751 --> 00:14:39,631

wonderful hair or James Cridland's

wonderful tie, whatever that might be,

322

00:14:39,631 --> 00:14:41,511

just something to spread positivity.

323

00:14:41,511 --> 00:14:45,131

But in essence, all jokes aside,

highlighting people that are doing great

324

00:14:45,131 --> 00:14:47,811

work, right, highlighting people that are

doing good things.

325

00:14:48,011 --> 00:14:52,541

And again, I don't know about you, but I

feel like there's just not necessarily

326

00:14:52,541 --> 00:14:54,283

enough of that in the industry.

327

00:14:54,958 --> 00:14:57,258

Yeah, we're all very good at complaining

about stuff.

328

00:14:57,258 --> 00:15:02,968

Like I know Neil, Neil Veglio, who's one

of our podcasters, who's mentioned about

329

00:15:02,968 --> 00:15:05,738

Apple being slow today, not ingesting new

episodes.

330

00:15:05,738 --> 00:15:09,718

And it's easy, and that's not a dig at

Neil at all, but it's easy to go online

331

00:15:09,718 --> 00:15:13,418

and say, hey, this isn't working, as

opposed to saying, hey, Apple's published

332

00:15:13,418 --> 00:15:15,808

1 ,000 of my episodes so far for 10 of my

clients.

333

00:15:15,808 --> 00:15:16,558

It's awesome.

334

00:15:16,558 --> 00:15:19,498

I'll give them all away slack this

morning.

335

00:15:19,498 --> 00:15:23,982

So yeah, I think it's nice to, it's very

easy to complain about something.

336

00:15:23,982 --> 00:15:26,362

it's less easy to give credit where it's

due.

337

00:15:26,362 --> 00:15:32,592

And I think that's a nice way, again, it's

a whole inclusiveness of the space and

338

00:15:32,592 --> 00:15:35,802

really recognizing the people that are

doing great things, but aren't necessarily

339

00:15:35,802 --> 00:15:38,682

shouting from the rooftops to bring

attention to themselves.

340

00:15:38,682 --> 00:15:41,478

So it'd be nice to actually shine a

spotlight on them.

341

00:15:41,991 --> 00:15:42,941

Yeah, I like that.

342

00:15:42,941 --> 00:15:46,551

And I feel there's a lot of importance in

the little micro things, the micro details

343

00:15:46,551 --> 00:15:51,091

that people do, just the little the

interactions, the help that people give

344

00:15:51,091 --> 00:15:54,011

online and just be able to shout out to

people on Twitter, you know, someone

345

00:15:54,011 --> 00:15:56,811

someone asking a question and someone

diving in with an answer and then

346

00:15:56,811 --> 00:15:57,361

following it up.

347

00:15:57,361 --> 00:16:00,071

You know, these little things don't get

credited that much in the industry, but

348

00:16:00,071 --> 00:16:01,551

that's where we came from.

349

00:16:01,551 --> 00:16:04,501

That kind of we talked about earlier, that

inclusiveness and that ability for

350

00:16:04,501 --> 00:16:06,521

everyone to kind of help each other was

what attracted me.

351

00:16:06,521 --> 00:16:07,891

It's what attracted you.

352

00:16:08,071 --> 00:16:11,981

And I just don't feel like because we've

become an industry in this big media.

353

00:16:12,327 --> 00:16:13,897

There's a lot of that that gets missed.

354

00:16:13,897 --> 00:16:17,907

So I really want to kind of find some of

those and just highlight some of those,

355

00:16:17,927 --> 00:16:19,947

give people a big shout out.

356

00:16:20,107 --> 00:16:23,917

And the last segment that we'll talk

about, and it's important to note, we

357

00:16:23,917 --> 00:16:27,147

might not feature every one of these

segments in every episode.

358

00:16:27,487 --> 00:16:33,467

It's really kind of a nice, flexible

brand, which I really like.

359

00:16:33,467 --> 00:16:38,577

But the last one is the wonderfully

whimsical podcasting wishlist, which I

360

00:16:38,577 --> 00:16:40,895

really wanted to get in there as a...

361

00:16:41,861 --> 00:16:47,511

You know, wouldn't it be nice if this

thing occurred or wouldn't it be nice if

362

00:16:47,511 --> 00:16:51,711

this thing existed and just a way for us

to kind of start to ideate.

363

00:16:51,711 --> 00:16:55,311

And I think personally that.

364

00:16:55,631 --> 00:16:59,601

Everyone has ideas in podcasting, whether

you're a bedroom podcast or whether you're

365

00:16:59,601 --> 00:17:03,791

someone running a, you know, a

multimillion dollar media agency or

366

00:17:03,791 --> 00:17:05,031

whatever that might be.

367

00:17:05,031 --> 00:17:07,911

Everyone has ideas about progressing the

industry, and I want to try and give as

368

00:17:07,911 --> 00:17:09,391

much spotlight to those as possible.

369

00:17:09,391 --> 00:17:10,471

So the.

370

00:17:10,471 --> 00:17:14,921

wonderfully whimsical podcasting wishlist

is I think it's just a way of getting

371

00:17:14,921 --> 00:17:18,951

people to be comfortable sharing ideas.

372

00:17:18,951 --> 00:17:20,491

And that might be you or me.

373

00:17:20,491 --> 00:17:23,411

It might be things that we've seen online

and giving shout outs and credits, but

374

00:17:23,411 --> 00:17:28,391

also people that we have on the show, the

independent podcast that might not feel

375

00:17:28,391 --> 00:17:29,531

like they've got a voice.

376

00:17:29,531 --> 00:17:33,191

You know, I really want to highlight those

those those podcasting perspectives.

377

00:17:33,191 --> 00:17:36,591

And you must see this all the time in

Reddit, you know, all the ideas and so on.

378

00:17:36,591 --> 00:17:38,318

But no one gets credit for it, do they?

379

00:17:38,318 --> 00:17:39,458

No, exactly.

380

00:17:39,458 --> 00:17:44,178

And there's a lot of great ideas there as

well that saves time.

381

00:17:44,178 --> 00:17:49,568

And for the indie podcasters, saving time

is so, so key to enjoying podcasting.

382

00:17:49,568 --> 00:17:53,368

You don't want to be lumbered down,

spending hours and hours on research and

383

00:17:53,368 --> 00:17:54,318

editing and everything.

384

00:17:54,318 --> 00:17:56,228

So there's lots of good ideas come from

Reddit.

385

00:17:56,228 --> 00:17:59,978

Say, wouldn't it be awesome if I could do

this once I uploaded my file?

386

00:17:59,978 --> 00:18:02,258

All this crazy stuff for me.

387

00:18:02,258 --> 00:18:05,526

Now, it might not be realistic, but why

not think ahead?

388

00:18:06,855 --> 00:18:08,275

Well, and that's where we all develop.

389

00:18:08,275 --> 00:18:09,825

That's back to the all ships rise thing.

390

00:18:09,825 --> 00:18:13,395

You know, when it when we think about the

way that we've all developed as hosting

391

00:18:13,395 --> 00:18:16,775

platforms and some of the other technology

that exists in the space, it didn't exist

392

00:18:16,775 --> 00:18:17,075

before.

393

00:18:17,075 --> 00:18:20,885

You know, everything that has come about

in podcasting is born of a problem, which

394

00:18:20,885 --> 00:18:22,055

is then forced an idea.

395

00:18:22,055 --> 00:18:23,505

And we continue to do that.

396

00:18:23,505 --> 00:18:26,925

We captivate and all the other hosts

continue to do that in their own specific

397

00:18:26,925 --> 00:18:27,595

ways.

398

00:18:27,595 --> 00:18:31,155

And it's I just feel like a lot of people

don't get the credit for it.

399

00:18:31,155 --> 00:18:33,055

We got on the other day was Stephen.

400

00:18:33,447 --> 00:18:34,047

And.

401

00:18:34,151 --> 00:18:37,311

one of our podcasters that recently hit a

million downloads and he just, I emailed

402

00:18:37,311 --> 00:18:38,321

him to congratulate him.

403

00:18:38,321 --> 00:18:39,221

Just a really well done, man.

404

00:18:39,221 --> 00:18:40,351

That's amazing.

405

00:18:40,411 --> 00:18:42,301

Email back and said, you know, have you

thought about this?

406

00:18:42,301 --> 00:18:47,271

And actually the thing that he'd

suggested, it was very adjacent to a

407

00:18:47,271 --> 00:18:49,021

project that I'd just briefed for

Captivate.

408

00:18:49,021 --> 00:18:52,731

And I was able to go back to him and say,

mate, like I will, here's the brief that I

409

00:18:52,731 --> 00:18:54,131

wrote for this idea.

410

00:18:54,131 --> 00:18:55,911

Do you mind if I add your bit to it?

411

00:18:55,911 --> 00:18:57,881

And obviously we'd love to shout out and

credit you on it.

412

00:18:57,881 --> 00:19:01,671

And I just, I don't feel that that exists

enough in the industry.

413

00:19:01,671 --> 00:19:02,339

So.

414

00:19:02,631 --> 00:19:04,691

I think it's just equalizing it.

415

00:19:04,691 --> 00:19:08,371

It's not driven by the thought leaders

solely.

416

00:19:08,371 --> 00:19:12,851

It's driven by podcasters, people,

everyone.

417

00:19:12,851 --> 00:19:15,051

This is everyone's industry.

418

00:19:15,231 --> 00:19:18,062

It's not for the top 1%, is it?

419

00:19:18,062 --> 00:19:21,112

Nah, it's always the end user that comes

up with the best ideas because they're the

420

00:19:21,112 --> 00:19:22,902

ones that are using the product day in,

day out.

421

00:19:22,902 --> 00:19:26,582

Like we work at Captivate, so we might

think there's a really cool feature coming

422

00:19:26,582 --> 00:19:27,142

out.

423

00:19:27,142 --> 00:19:31,312

But when you actually give it to beta

testers and real life users, they'll come

424

00:19:31,312 --> 00:19:34,182

back and say, you know what, this part

doesn't work that we haven't spotted

425

00:19:34,182 --> 00:19:36,522

because we've been embedded with it for so

long.

426

00:19:36,522 --> 00:19:40,342

So it's always the end user, I feel, that

makes a product better and comes up with

427

00:19:40,342 --> 00:19:45,802

some of the cooler ideas to actually help

more podcasters get to where they want to

428

00:19:45,802 --> 00:19:46,828

go to as well.

429

00:19:47,463 --> 00:19:48,383

Yeah, I love that.

430

00:19:48,383 --> 00:19:48,843

I love that.

431

00:19:48,843 --> 00:19:50,033

Well, I'm excited for the show, mate.

432

00:19:50,033 --> 00:19:52,263

Thank you for thank you for co -hosting it

with me.

433

00:19:52,263 --> 00:19:56,723

It's not even it's not even something that

feels like a chore, is it?

434

00:19:56,723 --> 00:19:57,813

It just feels like fun.

435

00:19:57,813 --> 00:19:59,745

It's one of those fun things.

436

00:20:00,142 --> 00:20:01,302

Yep, yeah, exactly.

437

00:20:01,302 --> 00:20:03,402

We have to, I mean, obviously I'm in

Canada, you're in the UK.

438

00:20:03,402 --> 00:20:05,502

I was going to say we have to do one on a

Friday night.

439

00:20:05,502 --> 00:20:08,302

Well, that might be a bit tougher to do,

like have a beer in the other side or

440

00:20:08,302 --> 00:20:08,862

whatever.

441

00:20:08,862 --> 00:20:11,642

But yeah, I'm really looking forward to

this.

442

00:20:11,642 --> 00:20:16,012

It feels fresh, it feels fun and a little

bit different from what's currently out

443

00:20:16,012 --> 00:20:16,562

there.

444

00:20:16,562 --> 00:20:18,598

So yeah, I'm definitely looking forward to

it.

445

00:20:18,695 --> 00:20:19,575

Good man, appreciate it.

446

00:20:19,575 --> 00:20:21,025

Yeah, we'll get some live recordings as

well.

447

00:20:21,025 --> 00:20:24,775

If you ever see Danny or myself or both of

us at a podcasting event, we will more

448

00:20:24,775 --> 00:20:28,905

than likely have a microphone recording

something for In -N -Around podcasting.

449

00:20:28,905 --> 00:20:34,725

Now we're going to be releasing every

episode every week on a Tuesday morning.

450

00:20:34,725 --> 00:20:38,715

So it will be there in your podcast app of

choice in In -N -Around podcasting .com

451

00:20:38,715 --> 00:20:40,275

slash listen.

452

00:20:40,275 --> 00:20:41,915

You can find us on the old Twitter.

453

00:20:41,915 --> 00:20:43,205

How are we allowed to say Twitter these

days?

454

00:20:43,205 --> 00:20:44,895

You can find us on X.

455

00:20:44,895 --> 00:20:46,575

I never call it X.

456

00:20:47,055 --> 00:20:48,455

Yeah, find us on Twitter.

457

00:20:48,455 --> 00:20:51,575

in around podcast, go and find us.

458

00:20:51,575 --> 00:20:53,535

You'll see on my profile as well at Mr.

459

00:20:53,535 --> 00:20:54,235

Asquith.

460

00:20:54,235 --> 00:20:56,035

But we're looking forward to this.

461

00:20:56,035 --> 00:21:00,985

And remember, this is the accessible

podcast industry show that is here and

462

00:21:00,985 --> 00:21:04,675

exists solely to highlight powerful

podcasting perspectives.

463

00:21:04,675 --> 00:21:06,355

So we'll see you on the first episode.

464

00:21:06,355 --> 00:21:08,091

Enjoy and tell your friends.

465

00:21:08,302 --> 00:21:10,102

Pod on.

466

00:21:11,142 --> 00:21:12,322

Pod on.

467

00:21:12,322 --> 00:21:13,800

I mean, does catchphrase pod.