How I was able to achieve over $100 million within

a very, very few short years. I was 29 years old. One

year into the business, we went into

$1 million of debt. It really makes me quite emotional, actually, because Just

thinking about that period, I even went out and I drove Uber

for about six months to a year just to bring cash in the

door. It was actually a turning point in my life. If that

hadn't have happened, it wouldn't have led me to look

for something different. I was looking online one day and found

this Amazon course. I spent the money that I didn't even

have. This was like do or die. And it got

to the point where this product was doing well over $10 million

a year in revenue. Imagine going from broke

to over, you know, $3 million in profit. The lesson here is

this. I'm Matthew Fraser, and

this is Amazon Ecom Secrets. I'll

be sharing with you the secrets that helped me go from millions in debt

to an eight-figure entrepreneur. If you're ready to escape the

nine-to-five and live life on your terms, let me show you

the way. Welcome to the podcast. And

if you're thinking about my name, Matthew Fraser, you probably Googled

me online and found that there's a lot of guys from clairvoyance to

big muscle men. But who is Matthew Fraser? And

where does he fit in this whole big landscape of Amazon and e-commerce? Well,

I want to tell you how I was able to achieve over

$40 million in online sales and over $100 million

in business sales within a very, very few short years.

Now, my claim to fame is actually not just the

$40 million online, but how I was able to find

a product that I didn't even manufacture myself and

take that to market. Let's go back to how did I even find

online sales. Growing up, I was a

kid who just wanted to succeed. I lived in Caboolture. Caboolture

is a town that is very working class. But I

always had something in me that made me think I wanted to

make money. I remember as a kid I used to trade BMX bike parts.

I worked at McDonald's. And as a kid at McDonald's, you

have this dream. You get indoctrinated into the McDonald's landscape. And

most people have actually worked at Macca's, right? Flipping the hamburgers. I

saw the Golden Arches and I thought, I would love to own my

own set of Golden Arches. So the dream for me actually as a

teenager was to own my own McDonald's store. Now

fast forward about two decades, I

ended up owning a Hungry Jack's store with my wife. And

of course, when you get into a Hungry Jack's store, you think you've made it. I

was 29 years old. I thought, this is it. I'm going to

become a multi-millionaire. But I made a

big mistake. And the mistake I made was I really didn't

do any due diligence. I just didn't know what I didn't know.

I thought by just getting into a big fast food chain was going

to make my dreams come true. And you know what?

In the beginning, I thought they were. We're working 24-7, seven days

a week in this store. But then one year into

the business, roadworks came through.

The state government decided that it wanted to

redo the road. And it wasn't just, we wanted to redo the

traffic lights, right? It was, we're going to dig out an entire mountain

and restructure the entire highway. And those roadworks took

three whole years. Now, I share this story with

you because it was one of the worst experiences of my

life. We went into a further $1 million

of debt just to keep the doors open. No one knew. The

staff just came to work every day. The sales were what they were, right? But

behind the scenes, my wife and I were struggling big

time. We didn't know which way to go. We didn't know

how we're going to turn things around. We didn't know how long the roadworks were even going

to go for. It's a little bit like right now where, just

in recent times, people have gone through COVID and a lot of businesses closed

down. It was very, very similar. Things that were happening outside

of your control. Now, I say that I should have done more due

diligence. Perhaps I should have done a little bit more and find out, hey, were these

roadworks even coming so I could better prepare before I made that

big, big mistake. Looking back now, I

think it was a mistake, but it was actually a turning point

in my life. A turning point because if that hadn't

have happened, it wouldn't have led me to look for

something different. And what was something different? Well, First

of all, how could I make more money? But at that time, I was

selling everything in the house that wasn't pinned down on eBay. There

was clothes and shoes and CDs and you name it, just to help

pay the bills. I even went out and I drove Uber for

about six months to a year just to try and make ends meet

and bring cash in the door. These were desperate times. It

really makes me quite emotional, actually, because

Just thinking about that period, I think it

actually brought my wife and I closer together as well. You hear a

lot of stories about people who separate over these types of financial situations.

It was like every day we were thinking about, are we going to go bankrupt? Should

we just close the doors and walk away? Because the debt of a million dollars was

just so heavy on us. So look,

I was doing all sorts of different things. I guess, although I was in

a desperate state and I was in a bit of despair, I never got

to the point, though, where I thought, like, we can't not do

anything, right? I just kept waking up the next day and doing stuff.

And I kept thinking about what more could I do. So obviously, there

was Uber, and there was a bunch of other things on the side. But

what I found, though, I was looking online one day and found this Amazon

course. right, an Amazon course. And I thought, what

the fuck is Amazon? I didn't even know what that was. But

there was a guy who resonated with me whose name was Adam Hudson.

And he was selling this Amazon course. So I took the plunge. I

spent the money that I didn't even have, which was like about $2,500. And you

can imagine, if you're like me and you're absolutely

broke and you're living like credit card or paycheck to paycheck, living

on credit, $3,000 or $2,500 for a course is a lot of money. Okay,

so I had to sort of pull up my big boy pants

and take the plunge and spend this money. And

you know what, when you take on these courses, you don't even know if there's going to be an end in

sight, right? Is this even going to work? But I was willing to

do something. So I did. I joined up.

And I remember at the time, too, I was actually going to, I

was thinking of other things. I thought, you know what, I'll go and get an MBA. Because

an MBA, which is a Master of Business Administration, that'll

help me, right? I'll be able to get this document. which is going to be worth,

I think at the time was about $100,000, but hey, it doesn't matter, right?

Because you can put on HECS, which means you can pay it later. So

I signed up at Bond University on the Gold Coast. I

actually went to the very, I even bought the jumper, okay?

I bought the jumper and it said Bond Uni on it, right? I thought I was pretty cool. I

went to the very first lecture. And this is just probably

the week after I'd bought the course. Went to the very first lecture,

sat in this room. And keep in mind, I hadn't been to any school environment

for nearly 20 years, roughly.

And I certainly didn't go to university. I went straight out of year 12 into the workforce. So

this whole uni thing was all new to me. And I remember sitting

in the classroom of the university and just thinking, And

with the textbooks in front of me, this is not for me. I'm

out. And that was my first experience of going to university.

And I basically finished up on that first on the first day. Now, what

happened the next weekend, though, was this particular Amazon training

course was holding a summit. And

a summit is just basically where all these people who are in the same course you

end up going to. But I want to share this with you because this was an

absolute turning point for me. Not only had I joined the Amazon

training program at a cost of about $2,500 to $3,000, On

that particular summit day, it was full of like 400 people in

the room and you get people who come up on stage and they share their experiences and

they're selling on Amazon too and they're making all this money. And I remember there was a

guy there who was making, it was like $10,000 or

something a week. And I thought, holy shit,

that is a lot of cash. So I thought I

was in the right room. And then what they did is they offered to do

mentoring, okay, which was like a one-on-one

training and coaching program for 12 months where

you could learn hands-on with someone who's already been in

that niche and who has been successful. And I remember, you

know, they gave us the sales pitch. It was like 20 or

I think it was at least $20,000, right? Now, keep

in mind, I had no money and I was broke still living

on credit. So I'm at the summit, and of course this

is about 2017, and I ring my

wife, and I get straight on the phone to her and say, babe, babe, we've got to

do this Amazon mentoring program. She's like, baby, how

much is it? I said, it's... $20,000 right

now we had absolutely no money and she went oh,

okay Well, how are we gonna pay for this now luckily for me?

I am a bit of a collector. So during my whole life

I've just collected all sorts of different things and I had these I used to be a DJ

which is like a whole nother story I was like a DJ nightclubs for like a decade and

where we used to actually play records you

remember 12-inch records and so I had

these Technics 1200 turntables, which were gold-plated, limited

edition, still in the box. Now, I had bought them probably

about 10 years ago for something like $1,000 each. But in 2017, they'd gone up a lot

in value. And they were

about $6,000 to $8,000 each. And

it was really something like I kind of get a bit possessive about

material things. I don't really want to let things go. So

it was a big psychological barrier for me to say, look, we

are so broke. I'm willing to sell these treasured

turntables so I can help pay for the course. And

that's what I said to her. And she said, OK, baby, if you sell your turntables, go

ahead and let's do it. So we sign up for this program. I

actually then go home and go through the process of selling these turntables on

eBay, amongst a bunch of other things that weren't pinned down at the time as

well. And it was

that jump into, I guess, a major training program

really put my balls on the line to deliver. Because keep in mind

too, like many people who might be listening now, Especially

now we're like the cost of living pressures that everybody's going through with mortgage prices,

you know repayments through the roof You you're wondering where

you're gonna make how you're gonna make ends meet, right? And so your back

is up against the wall and my back was up against the wall big

time It was like this was like do or die because if we

didn't make this work The shop could have gone under we

could have gone into bankruptcy. I would you know, and it would have been it's

a bit like It's a little bit of shame, to be honest. It's

feeling that you're a failure. You couldn't make ends

meet. And even though I can say, well, it wasn't because

of us, it was because of the government and the roadworks, people don't

know that. People just look at you and say, well, oh, you shut

the doors, you walked out on all your staff, and you couldn't do it. So you're

no good at business, and you're a failure. And so there was that

weight on my shoulders as well. Here

I am, I've just joined this now, this training program with

this mentor, and we kick things off. And

I will say, in the very beginning, you're super, super

enthusiastic. And I was really enthusiastic, because I started looking

for products and what could I sell online? And of course, these are

the hurdles that many people go through that I see now who are clients of mine,

and they have the same issues, right? They're thinking about what products they're going

to sell. So I've been through all this. And so I did my first product,

it ended up being a car chamois, and it was like in a bullet-shaped tube,

and I thought it was really, really cool, and it was like a camouflaged chamois.

And I thought, Americans are going to love this shit, right? Because it says Patriot, and

it's in a bullet shape, and it's camouflaged. What more could you want? And

of course, guess what? It didn't work. And you're going to say, well, what about the mentor? How

come he didn't help you with that? And I want to tell you, sometimes you

just don't know. You can make these products as good as they

can possibly be, but you don't actually know until you

put it into the market. And then the market decides, is

this a good product or not? So it

was good in the sense of the product didn't sell

as much as I wanted it to, for sure. But it was a

great experience of knowledge, which then

gave me confidence to go to the next thing. So

amongst this, I then take a trip to China, Canton Fair. We

tour all of China. And if you haven't been to Canton Fair, it's

something like 80 football fields, big,

right? So think of 80 football fields and it's just layer upon layer

and row upon row of just products, right? It's just an

absolute minefield. It's completely overwhelming. A

lot of clients come to me now and say, Matthew, should I go to Canton

Fair? And quite often if you're in

the beginning, I say no. Don't waste your money going to

Canton Fair, right? Because you're just going to be completely overwhelmed and you won't even know

what you're looking for. So, so we're touring through Canton Fair and it was at

Canton Fair that I found my next product, which

was the kitchen knife. Yeah, but it wasn't any old kitchen

knife. In fact, I've got it right here. Well, you can see here right next to me. Well, that's the, that's

the chamois that I spoke about. That's that one there. Absolute genius. I

thought that was, I thought it was, I thought it was so cool. But

check out this one though. This one here. is

the, what I called the brand name was Asari, and

this is the very, very special kitchen knife, Damascus steel,

pressed and something, something along with it, and this sort of

bamboo container. This here actually,

I'll put it like this. This folds up. This is actually how it comes in

a box. It's the holder, right? You then unwrap it

and it folds out into a kitchen knife holder.

So you can actually put this on your kitchen cabinet

or your kitchen counter and you can gaze at it, your amazing

chef knife. Now, this looked really, really

cool. And this, by this stage, I'm

sort of thinking I'm going to put all my money into this because this is going to be the

winner, right? And you won't believe how much

money I put into this. Just the patents alone. What's

a patent? It's like protection against or

protection against other people stealing your ideas. So you're like protecting your ideas.

And in this case, I was protecting the design of this product. I mean,

the actual package itself, not the knife. And

also a utility pattern, which is how it operates. So in

this case, it transforms. Now, you're going to guess how much this

was going to cost. I spent in the vicinity of $20,000 on

patents. And you're thinking at the time, you kind of get stuck into the motions of,

this product is so awesome. And I don't want anyone to steal it.

So I have to protect it. And I've got to get the trademarks. And that's more money.

And I've got to get the patents. more money. And next thing you know, to

do something like this, and this is what most people don't even know, to

do something like this with all the patents, you're probably looking by the time you

do samples and everything in the vicinity of $40,000 to $50,000. I

mean, that said, I know people right now who have got different products, some

of my clients, and they've invested upwards of $200,000 and

even $400,000 in their product before

it even goes to market. So you've got to be really, really

sure of yourself when going to that. And so part of my mentoring

program that I have now is I teach people how to actually not spend money unnecessarily.

That was my kitchen product that never, ever made it to market. But

what were the lessons? Well, the lessons were, of course, don't spend money

unnecessarily. And I didn't have someone, I guess, at the

time. By this stage, I'd kind of finished with my mentor because it was only a one-year program.

But I didn't have someone who I could just call on a

minute-by-minute or daily basis to say, hey, what do you think of

this? Should I do this? Am I spending the right amount of money? Is

this design looking good? And so

that's why I say to people now who are coming into this space, you have

to have a mentor. There's absolutely no doubt. You'll actually save money

by having a mentor rather than not having a mentor because the amount of people I've seen who

waste money and even people who waste way more money than

what I've spent I'm a different kettle of fish though,

because even though I spent this much money, I've got

a lot of resilience. And I said to you before, my back was up

against the wall, so there was no way I was just going to let this just finish. Most

people would have finished up probably after the car

shammy, right? It didn't work out, and they just would have pulled the pin. Then

the next time people would have quit would probably be after this, when it didn't even get

to market, and they probably shelled out $50,000 in product costs. Then

it was around this time that something else happened. And

I was listening to some really, really big gurus online. It

was guys like Gary Vee, Grant Cardone. And I was taking a lot of

inspiration from these guys, because they were well ahead of

me. And it was Gary Vee one day that said to me, well,

he said on the video. I thought he was talking to me. He said,

you need to be on social media. And I thought, wow.

I need to be on social media. Okay. And he said, if you don't know what to talk about, like

if your story is boring, which of course I didn't want to talk about how broke I was. He

said, just share your story of perhaps whatever you're

doing at the time. So what was I doing at the time? I was doing Amazon.

So it was through this sort of kitchen knife period that I started talking

online about, you know, the design and getting

samples from China and this type of thing, and sort of all the trials and tribulations of

trying to start up an Amazon based business. Now,

it was around this time, so we're now talking about late 2017, probably

early 2018, that someone

saw a video that I had made just talking about Amazon. And

he wrote to me and he said, Matthew, I've got a medical

product that I would love to be able to get onto Amazon, but

I don't know how to do it. Can I please meet with you? And

I had no idea where this meeting was

gonna go to. But I can tell you, if these types

of messages come

to you, it's what I call like a red car moment, right? When you notice

the red cars. This was a red car moment, okay?

And this was take the opportunity right now and go meet with this

guy. So that's what I did. I went and met with this guy literally at

coffee club down the road. And he sat there in front of me and

he said, Matthew, this is my medical product. I'd like to

get this onto Amazon. Can you help? And

I just said, yeah, absolutely. Now, keep in

mind, he didn't know the history that I had. He didn't know that I was

broke. He didn't know that I'd only done one product that didn't

even work out. He didn't know that I had this product that I

hadn't even taken to market. What he did know, though, was that

I was on Amazon. And I was on Amazon, but it wasn't really working

for me, right? So we discussed this medical product.

And I said, look, why don't you give me a hundred units,

I'll ship them into Amazon and let's just test it out and see how we go.

So it was literally no money down, I

took the products, which I obviously knew how to do, I knew how to

do a shipping label, I knew how to do a listing, all these basic things

which I learnt doing the chamois, and not quite

the kitchen knife, and I sent these products into Amazon. the

hundred products sold within three weeks. Right.

I thought that was incredible. I was, I was just like literally

jumping around just thinking, Oh my God. And then of course, if anyone has been in

my situation where you start a product on Amazon, you start doing the numbers. Wow.

If we can sell a hundred units in three weeks, this

will be awesome. And we'll make like $5,000 a month or something. And

so this was the first test, though, of this product

in the market, and it validated that it was something that

people wanted to buy. So this gave me then the confidence to

go back to the owner of this medical product and say, all right. What

I want to do now is I want to sign up an exclusive distribution

agreement and I want to be exclusive on Amazon. Why

should you try and sign up with a manufacturer to be

exclusive on Amazon? This is a key piece of information for

anyone going to the Amazon marketplace. And the reason why is

that you do not want to be competing with other people

on the same platform for the same product. Because what's

going to happen is going to be a race to the bottom on price point.

Because if you've got the exact same product on your listing,

then the only way the customer is going to choose between you and

the other person is price. So the other

person is no doubt going to have a price point that's even

10 cents cheaper than yours. And guess what? We're all human. We're going

to go with the cheaper price point, OK? Then what

you're going to have to do is be cheaper again. So you're going to be 10 cents cheaper. They're

going to be 10 cents cheaper. And it's going to be a complete race to the bottom, which

is a big, big no-no and a lose-lose for

everybody. And that's why you want to make sure that you're

signed up with a manufacturer to be exclusive seller for

their product. Now, if you can, I wouldn't just take

Amazon. I'd be exclusive on eBay. I'd be exclusive on

Walmart. I'd be exclusive, even if you can, I'd be

exclusive in a whole entire country. But

this comes down to you making sure that you do the right contract at

the right time. Back to the story. I've signed up an exclusive

distribution. So I've now signed up an exclusive distribution for the Amazon Marketplace. and

my first order was about 500 units. Now

keep in mind, I was still broke. I didn't have any money.

So how did I buy the stock? I bought the stock on

a credit card, right? So I gave the guy this credit card, he

swiped the credit card, he sent the stock all the way into America, 500 units.

And then I start doing what every Amazon seller needs to do, optimize

the listing, the best keywords, the best pictures, the best bullet

points, the best description, right? You start targeting PPC,

which is pay-per-click, which means that you can advertise your product

on the Amazon marketplace. Because when a customer gets to Amazon,

and types in a particular keyword and in this case it was a breathing product. If

they type in best breathing product, you might find in the very

beginning you're on page 10. And guess what? No

customer is searching through really the first three pages of

any product and you will never ever be seen. So by paying

Amazon a little bit of money to show up for that

keyword on page 1, you're going to have the best

bite of the cherry and get sales straight away

because the product is visible to the Amazon customer immediately.

So I sell out these first 500 units. I'm

thinking things are fantastic. Actually, when you're selling on Amazon, you can get

an Amazon app. And at the time, there was another program which

I had doubled up on my phone, which every time I made

a sale, it would send me a cha-ching sound. So

all, well, not all day, but through the day, I was getting these

cha-ching, and you would instantly go to your phone, you'd

do like a refresh and say, oh my God, I've just sold like two

devices. This is incredible. And I can tell you what, when

you make your very first sale, that is, that's

the moment. It's the very first sale moment. When we go back to the

car chamois, it was, it was my very first product in Amazon. The

very first sale is when you think, wow,

this is now real. I've now manufactured this product. I've got

it into Amazon and someone has gone in and made a purchase.

Okay. And ultimately what happens, what happens after that, is

Amazon will send you money back to your bank account. You know, we've got this medical device

now listed on Amazon, and I was at a local school, actually,

and they had me there as part of this, like, entrepreneurship program where I

was going to the school and talking about being an entrepreneur. And, you

know, it was a little bit of fake it till you make it, because I really didn't feel like I'd really made

it, although I was doing things that most people were not doing. And

keep in mind, this is 2018. Amazon Australia didn't even exist. So

people in Australia just had really no idea. And you talk to them and say, oh,

you know about Amazon? And most people would be like, what? I have no idea.

I don't even know what you're talking about, right? Amazon in America at that stage

was absolutely massive. People go to Amazon every

single day to buy products. I'm talking like dog food,

like chairs, clothing, you name it, right? Because Amazon is just a

beast. So I'm sitting in, I'm in this classroom

and I remember my phone was going off and I remember talking to the kids in the

room like, look, these kids, I've just done like 15 products

today. And to be honest, they were kind of like, yeah. And

I'm like, wait, wait, wait, look, 15 products, times like seven days

a week, times like 52 weeks. This is like, you know, I think at the

time it was like $50,000, you know, and you do the profit. It's like

$20,000 and I'm not even selling it. It's just like happening on my phone like magic. And

keep in mind, Amazon picks, packs and sends your

product to the customer because they're taking care of everything. So

that was a really, really big moment for me. I think it was special because I

was trying to share it with the kids and they had no idea what I was talking about. So fast

forward, I was then I'm then sort of optimizing my listing.

I'm doing PPC and I remember the time I was doing

my own PPC. Now, what does that mean? As I was learning how to

do keywords and optimizing the listing and then

there was another pivotal moment in this. It

was when I was doing the work myself and I thought, you know what? I've

kind of maxed out where I am here. I'm going to hire somebody else

to do the PPC and guess what happened? It was

at a stage I was doing, by this level, $50,000 a

month. That's $50,000 US dollars a

month recurring. I then hired the PPC

expert and guess what happened? The sales doubled the

next month. They went from $50,000 to $100,000 a month. I was like, oh my

God. Now, $100,000 a month is a very special moment. Because

in the Amazon training program that I was, I was a part of this

big community, and they had already set the goals, right? And

the goal was if you could get to $100,000, you were

like someone special, right? You basically walked on water. And

I remember being at some of these other summits over the following

years, seeing other people who were doing $100,000 a month

in sales, and I thought they were God. right?

And I was like bowing at them, you know, how my God, how did you do this? Right?

Because it just seems, it just seems so far

away, right? So out of your realm. In fact, if I take you back

to the very, very first summit, this is the time when I was about

to sign up for the mentoring program, one of the questions was,

you know, write down what will your goals be? And I remember writing down the

goals back in, this is so 2017. I

want to be doing by year one, like $5,000 a

month with like one product. And then year two was like, I want to

be doing $7,500 a month, right? And I

was thinking so, so small, right?

It was even like to the point where I think year five, I was saying, wow, if

I could be doing $30,000 a month, I

thought that was amazing. So I'm going from broke to thinking I was gonna

do $30,000 US a month in sales and you kind of guesstimate that you're gonna

be doing 30% Margins in that so you're thinking roughly sort of

$10,000 a month profit you think wow, this is gonna be awesome So I'm thinking $30,000 a

month was gonna be big but guess what? I soon

realized when I was doing $100,000 a month that I

wasn't thinking big enough. I was thinking way too small.

And you've got to remember, too, that Amazon is like a worldwide distribution

network, right? Even if you're selling in America, you're selling to

over 300 million people. So thinking that you're going

to be doing $5,000 or $10,000 a month, yeah, you want to get to that. But

that is not your goal. So here I am. I'm doing $100,000 a

month. And I'm thinking I'm freaking awesome. But guess what? I

also thought by that time... that I was going to

have maids, a Porsche, a

big house, all these sort of material things

that I kind of dreamt of. And I kind of pinned it

to $100,000 a month because that was the big award in

the training program community. And

once I got to that, I realized I

still don't really have much money. Things were looking good and

things were kind of turning around, but I didn't have all these big things.

And so after getting to $100,000, I realized, man,

I've got to start thinking much, much bigger. My new goal now

is a million dollars a month. So this is my new goal, a million

dollars a month. And it was around this time that

some big, big event happened, which you just absolutely

do not foresee. And what had happened

was Amazon shut my listing down. So here

I am, I'm doing like $100,000 a month. I'm like, hell yeah, this

is awesome. I'm heading to a million dollars. And then one day you just

wake up and you've got no sales. And you shit yourself.

And you're thinking, oh my God, I've got like, you know, like

$100,000 worth of stock sitting in Amazon. Um, I can't make any sales now.

What's going on? How come they've shut me down? You start freaking out. And

so you get on the phone to Amazon and you try to resolve things. Now, ultimately

what ended up happening is I resolved whatever issues they were at the time and the

listing came back out. But the lesson here is

this, you cannot rely on one

marketplace. And so this detriment

in my business, this downfall in my business, this error in

my business, this unforeseeable issue

in my business led me to think, okay, how

can I mitigate this risk? So what I ended up doing was opening

up my own website because I'm thinking, well, if

people are coming to Amazon and buying the product, why wouldn't they come to

a website and also buy the product? Okay,

so this then led me to open up my very own ClickFunnels account. ClickFunnels, one

page kind of website. I'm driving Facebook ads

and, what was it, Facebook and Google ads to

a landing page which is selling the product and I'm making more sales. Guess

what happened? My Amazon listing is now back up. It's doing over $100,000 a month. And

then my sales funnel, it also starts

doing now over $100,000 a month, like straight

off the bat. I was spending in the vicinity of like $10,000 a

day in like Facebook ads and Google ads, just smashing this thing

because my ROAS at the time, which is return on ad spend, I

was putting in about $10,000 a day and pulling out at

least $30,000 a day in revenue. And I had really,

really good margin with this particular product as well. So next

thing you know, I've got now two income streams, I've

mitigated the risk against Amazon shutting me down, and I've now got

all this extra cash coming through. So then I start thinking, well, how

can I actually just replicate this even more? So what I

do, I just open it up in Amazon. in the

UK. I opened up to the UK because at that stage, UK

was the next biggest marketplace, still before Australia had

even opened up. So fast forward, I just replicate

this model. I open up in USA, Canada, I'm

in Japan. I'm now in Australia, UK, Europe. And

it got to the point where this product was doing well over $10 million

a year in revenue. That's $10 million US dollars, so

we're talking about $15 million in revenue per annum. And

I was pulling out profit in the vicinity of you know, three

plus million dollars a year. So you can imagine going from broke

to slowly, and slowly, but it seems

quick now, to over, you know, three million dollars in profit. Your

problem then becomes different problems, because the first thing I did was I paid off

all the debt. I paid off the million dollars that I had. I was renting

at the time, so I bought myself a house. I saved up in the vicinity of,

I think it was like $60,000 in deposit for a house,

and I saved that up within like three months. And then

it's brought into the market. And then so your problems become like

they become different, right? I went from problems being, how am I going to

pay rent? How am I going to put food on the table? How am I going to keep the business afloat? To

how I've got all this money now coming in, what do I do with the money, right? How

do I now protect the money? How do I protect also all the income

streams that I've got going? So mitigation, like risk

mitigation became my number one priority. having had

my lesson, of course, with Hungry Jacks. I had all my eggs in Hungry

Jacks and it went south. Right. So

now I'm sort of using the lessons I've learned there in the online

space. And of course, with the first Amazon shutdown, which

they don't tell you about in the training, by the way, I've

now branched out to like multiple streams of revenue in multiple

countries. And then I start doing other products. All

right. Now, let's go back. I'm thinking I'm

thinking about more products and more

distribution networks. So ultimately, the lesson here

is make sure you have more than one revenue stream. Make

sure you have more than one platform. So you might be on Amazon, eBay,

and Walmart, just in case one of those gets shut down. You've got two

other ones that are still operating. And if you take things even further than that, you

want to have multiple countries. And this way, it'll protect your

income into the future. So as you can see, looking back from

that very, very short journey from 2016 starting

in the Amazon training right through to 2017 starting mentoring,

2018 starting the medical device, and even right up to today, there's been

lots of trials and tribulations. massive, massive hurdles

that I've had to overcome, much like many people have to overcome in

their journey. It's not simple. But even in that period,

having forged through all those challenges, I've been able to

do now over $40 million in online sales, which

has given me a life I could only dream of,

you know, with like car collections and multiple houses

and commercial properties and a big cryptocurrency investment portfolio.

It's all because I didn't stop and I kept pushing. So

guys, if this is valuable to you and you want to hear more

about all the challenges that I've been able to come and even to

today, how I've now transitioned into becoming a mentor so

I can teach people how to get ahead. how

to set up their own car collection, how to even buy property, how

to get products launched on Amazon. But you know what? It actually starts with that. It

starts with learning how to get products on Amazon so you can start the

foundation and ultimately get to where I've

gotten to financially or even greater. So guys, tune

in for the next episode and I hope you find this really, really helpful. All right, take care. Thanks

for tuning into Amazon Ecom Secrets. If you

enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcasts and Spotify, and

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You can also find more at I'm Matthew Fraser

on all social media platforms. Thanks so much. Take