If I lost everything.
Speaker ASo I had no brand, no name, no audience, no followers, no money.
Speaker ANo money, no email list, no nothing.
Speaker A0.
Speaker AWhat would you do to get the first five clients in today's market?
Speaker BSo today's episode is going to be all about us talking about what we would do if we had to start from zero, losing everything.
Speaker BBut with the experience that we have, having made more than 6 million euros cash collected in our business, sold way more in coaching and how we would approach it with what the industry looks like today.
Speaker BSo let's dive into it now.
Speaker BThe first thing that I would like to mention is that it's a little bit unfair because we already have the fundaments, like no one can take that away from us.
Speaker BWe still help coaches.
Speaker BSo our niche would be kind of solid even if we lost everything.
Speaker ALet's say we were doing it in another niche.
Speaker BOkay.
Speaker BSo a policeman came up to me and said, you can't do this anymore.
Speaker BYou have to change.
Speaker BYeah.
Speaker AYou're not allowed to teach coaches anymore.
Speaker ASo let's, let's play it full out.
Speaker AGreat.
Speaker AAnd see, this is a funny game to play.
Speaker AWe are not allowed to use the same niche as we've been doing.
Speaker ABut the fact is that we actually did not start in the niche we are in right Now.
Speaker AWe did build 150,000 business within the first year in another niche before we started helping coaches.
Speaker ASo we actually, actually done this before.
Speaker BYeah, you did.
Speaker BIn the Danish market, I worked as a coach together with some senior partners and we, we made more than 10 million euros helping private individuals with their finances.
Speaker ASo now we're gonna do something new.
Speaker BYeah.
Speaker BSo if we had to do something new again, that sounds.
Speaker BOh, that sounds awful.
Speaker BYeah.
Speaker BLet's play that game.
Speaker ALet's play the game.
Speaker AGreat.
Speaker ASo we've been working with more than 5, 000 coaches starting up their business.
Speaker AAnd most coaches are getting stuck in believing that they need a fancy website.
Speaker ASo before they even market, they have a fancy website or they think they need to have a big audience.
Speaker ASo I literally hear people say, well, you know what, I'm not getting clients yet, or I'm not making money yet.
Speaker ABut that's okay because I'm, I'm in the build up phase.
Speaker BYeah.
Speaker BThere is so much I need to do before I can start.
Speaker AYeah.
Speaker BAnd that's a very natural response, like psychologically to a problem because there is uncertainty and they are unclear.
Speaker BSo if they were to start today, they would freak out like, okay, but what do I do then?
Speaker BSo they don't have the answer of how am I taking an actual productive step forward.
Speaker BThey don't know.
Speaker BAnd we need to acknowledge that within ourselves.
Speaker BBecause one of the things that you need is clarity to begin with.
Speaker BIf you don't know what you're going to do next, then it doesn't matter how hard you work.
Speaker ANo.
Speaker BSo I just want to, I just want to dive into that because it's a real problem.
Speaker BIt's a big problem because so many people believes that I need to do maximum effort and I need to go all in and I need to build an empire and I need to do it while crying, bleeding and destroying myself in the process.
Speaker BBuilding a business is super hard.
Speaker BNow what I want to say is effort is pointless if you don't have clarity.
Speaker BAnd it's kind of like going out for a jog or going to a destination without having direction.
Speaker AYeah.
Speaker BSo clarity is much more than effort.
Speaker BSo someone that is willing to work their ass off, you're going to outdo them if you just get clarity first.
Speaker BAnd I think that's a really good and really big insight for a lot of people.
Speaker BClarity is number one.
Speaker BThen put effort in.
Speaker ABecause another thing is that I think a lot of people believe they need to spend money on ads.
Speaker AI need to spend money on marketing or I need to have my program ready.
Speaker AI need to have the perfect program.
Speaker AI really need to have the OR five.
Speaker ASo they spent so much time getting a course platform, building up course, doing all of this work.
Speaker BI was just about to say that having a tech heavy business starting out with fancy systems and complexity, it's literally the worst thing that you can do for your business business when starting out because you're building problems that you're not going to move forward by solving.
Speaker AAnd you know, I actually remember when I started up, like there was a huge ego part in me about like really wanted to look like I'm a business person.
Speaker ASo I wanted to look busy or look like I was professional.
Speaker AAnd it comes from a lot of insecurity.
Speaker ARight.
Speaker AI need to look professional.
Speaker ASo focusing on the wrong parts because of my ego.
Speaker BI have a similar share about that.
Speaker BWhen I started my first business, I was 19 and it was all about me having a business so that I could say to people that hi, my name is Lucas and I have a business.
Speaker BSo what do you do for a living?
Speaker BYeah, I'm a event coordinator and I help artists to do blah, blah, blah, what's my website?
Speaker AYeah, I have a business card.
Speaker BYeah, totally.
Speaker BAnd it was all about that.
Speaker BBut the shameful truth is that I sent my first invoice three years after I started my first business because I.
Speaker BI didn't have the clarity.
Speaker BIt was just a significance thing because I was very inspired by my best friend and his mother and father and they had so many businesses and they were so productive and I wanted to be like them.
Speaker BSo I kind of started and I had to.
Speaker BAnd that's the important piece I learned in those three years.
Speaker BI learned so many things that I carry with me today.
Speaker BSo it wasn't pointless, it was just the journey.
Speaker AYeah.
Speaker BBut now if I had myself as a coach today, I would tell myself to.
Speaker BTo literally find a client because it's so much more important.
Speaker BBecause the moment we find a client, we're starting to move and actually create that identity into something that is not a shallow shell.
Speaker AYeah.
Speaker AThe truth is here, in fact, that you don't need any of all of these things that we've been talking about until now.
Speaker AYou don't need any of it.
Speaker AThe only thing you need is that you need to be able to solve a problem for a human being and make it easy for them to say yes.
Speaker BYeah.
Speaker BAnd, you know, that's one on one in any business.
Speaker AYeah.
Speaker BYou know, solve problems, find the person who needs that problem solved and then present that opportunity for them.
Speaker BIf that could be your guideline, listening to this, I would say that would be the best thing that you could do.
Speaker BStarting out.
Speaker BAnd as a coach, don't have your program created.
Speaker BYou have the experience and you have the tools that they need in order to get that problem solved and then help them.
Speaker BI mean, if one of your friends asks if you can help them, it's not like, yeah, just give me a week to prepare and then you can call me and then I'll help you.
Speaker BIt's like you don't even know what your friend's problem is.
Speaker BWhat are you going to prepare for a week?
Speaker AYeah.
Speaker BDon't build a program until you have clients that helps you build your program for you 100%.
Speaker ABecause if it is that so that you're getting stuck in constantly doing content.
Speaker AOh my God, that is so tiring.
Speaker ANot feeling you're getting anywhere.
Speaker ABut you're just like working your ass off posting content, posting content posting.
Speaker ABut no one's like literally interested or you get into.
Speaker AI'm afraid of talking, reaching out to people.
Speaker ASo you're sitting back waiting for people to contact you.
Speaker APeople will not contact you out of the blue.
Speaker AThat's not how you get clients or even worse, like you start tweaking your offer, lowering your price, because you have an idea that, oh, if I just have low enough price, then I will get clients.
Speaker BYeah.
Speaker BAnd it doesn't work that.
Speaker ANo.
Speaker BThat way.
Speaker BOn the contrary, what we can see, and I really want to give this away, even if it's not on topic of this specifically, what we can see statistically is if you lower your price, the only thing you're going to get is people who are more dependent on you being a lot closer to them, which means you need to work harder for a lot less money.
Speaker BSo make sure that you give yourself benefit of not having to work too hard.
Speaker BIt is a dream that many has.
Speaker BYou know, I want to start a business and I want to set up shop, and I don't want to do marketing, and I don't.
Speaker BI want people just walking and walking into my store.
Speaker BAnd the problem is that that won't happen in the first couple of years, maybe not even in the first five years, where people are just going to like, go in and buy your program on their own.
Speaker BSo don't, don't pretend that you're going to be able to do that.
Speaker AYeah.
Speaker AAnd you know what?
Speaker AI can actually feel that if I was going to start all over again in a niche I've never been in before, really start from something new, I think I would still have some of the fear that I had when I started up the previous two businesses.
Speaker AI would still have the same fear of going out there and publicly start talking about the new thing I'm talking about, or a fear of being judged by people saying, why are you doing this?
Speaker ADo you even know what to do and how to do this?
Speaker ACould you even do this?
Speaker AFear of just doing it wrong and, and doing it wrong publicly.
Speaker ASo I think that's a thing that most have, that fear.
Speaker AThe imposter being seen doing wrong, being judged.
Speaker ABut let's just face it, if you are not making offers or starting conversations or giving offers, you don't have a business.
Speaker BNo.
Speaker BAnd I think that's really, really important.
Speaker BIf you can focus on how can I give as many offers as possible.
Speaker BYour business is going faster than anything else that you can do.
Speaker ASo let's dig in.
Speaker ASo what would we do?
Speaker ALike, step by step, let's make like a step by step.
Speaker AWhat would we do?
Speaker BFirst of all, clarity.
Speaker AClarity.
Speaker BBecause it doesn't matter how much effort you put in unless you have clarity.
Speaker BSo let's get clarity first.
Speaker BAnd the first thing you want to know is the Very fundamental thing.
Speaker BAnd it's who do you help and what do you help them with?
Speaker BYeah, don't do the mistake to say that I'm a well educated coach.
Speaker BI'm very good at the skill of using coaching as a communication tool.
Speaker BSo I'm going to help everyone.
Speaker AYeah, I can help everyone.
Speaker BYeah, like, because you can.
Speaker AYeah.
Speaker BBut you need to choose because how the marketplace look looks right now, like 10 years ago, you could actually be a coach and kind of help anyone with anything because the market wasn't as saturated as it is today.
Speaker BBut today there are coaches left and right.
Speaker BAnd if someone is going to choose between a coach that helps this person with their specific problem, like I only help people with this.
Speaker BAnd here is a generic coach that might be a better coach on paper, but they help anyone with anything.
Speaker BThat person would always find their way to the coach who works with their specific problem before they find you.
Speaker ABut even more specifically, like marketing, if you're trying to talk to everyone, you're talking to no one.
Speaker BBut that's my point.
Speaker AYeah.
Speaker BBecause they're going to see the person who speaks about their problem way before they're going to see you.
Speaker BSpeaks about everything.
Speaker AAnd I think when you say like the first thing is to get clarity, I would even put an enough in there, like get clarity enough to move forward.
Speaker AForward.
Speaker ABecause we don't want to get stuck in perfectionism at this point.
Speaker AThat it needs to be a perfect nation.
Speaker BI, I completely agree, but I would phrase it a bit differently because clarity doesn't mean work until you it feels perfect.
Speaker BIt means make a decision that makes it clear for you.
Speaker BThat is not a hard thing to do.
Speaker BBut you need absolute clarity.
Speaker BBut I'm going to give you an example.
Speaker BIf you go into the store and you're about to buy bread, you're not going to spend six months looking at what different kinds of breads you could choose because that kind of decision is pointless.
Speaker BYou're going to go in, you're going to look into it and then you're going to go for a hunch and then you're going to choose a bread and then you're going to be happy with that bread.
Speaker BDo the same with your niche.
Speaker BIf you need to change it, change it later.
Speaker BThere are some fundaments that we want to cover.
Speaker BWe want to cover congruency, that there is personal congruency, that I know what I'm going to give away to others so that you have results within the same area.
Speaker BYou need to have a purchasing power within that niche, which means don't help homeless people get a.
Speaker BLike, get a home because they don't have any funds to buy your coaching.
Speaker BEven, even less funds to get a home, which means that you're going to set yourself up to fail if there.
Speaker BIf you choose a niche that doesn't have any purchasing power.
Speaker BAnd the last thing is passion.
Speaker BMake sure that you work with something that you're passionate about.
Speaker BThose three milestones are great.
Speaker BAnd then make a freaking decision.
Speaker BAnd if you discover three months down the road that it was the wrong decision, you've still made money, you've still come further, you're more capable than you would have been if you postponed that decision.
Speaker BAnd then it.
Speaker BBecause literally no one in the world cares.
Speaker AYeah.
Speaker ASo it doesn't need to be perfect, but it needs to be specific.
Speaker AYou need to help someone with something specific.
Speaker AAnd I know this is a struggle.
Speaker AAnd I think also it comes from another thing that I want to do, like different stuff in my business.
Speaker AI don't want to just do one thing.
Speaker AYeah.
Speaker ABut if you want to get clients quickly, it's so much easier for you if you decide to be specific and then actually pick a problem that you know you can help with something you are congruent with.
Speaker AAs you said, something you solved in your own life.
Speaker ASo an example of this.
Speaker ANow, I understand this is the niche we're in right now, but if we were going to say this, I would just say, hey, we help new coaches get their first five clients without paying for ads.
Speaker AVery super specific.
Speaker AWho's it for?
Speaker ANew coaches, what do we the specific.
Speaker AWhat do we help them get the first five clients without spending money on ads.
Speaker ASuper specific.
Speaker AYeah.
Speaker ASo specific and a problem, you know, you can solve.
Speaker BAnd with the experience that we have today.
Speaker BAnd if I were to give a pro tip to you who's listening to this, I would say that make it easy on yourself.
Speaker BSo if your mission in life is to help a very specific to do a very big thing, but that avatar is less than 0.1% of the world's population, then give yourself a break to start out.
Speaker BChoose something that is a little bit easier.
Speaker BSo if I were to start from scratch and I wanted to help coaches go from 10 million euros a year to 100 million euros a year, then I am going to have a hard time finding a bunch of clients who does €10 million to begin with.
Speaker BNow, then the second thing is when I find them, I need to speak in a way so that they're attracted to me and they like me.
Speaker BAnd when they like me, I also need to show them my program and I need to sell to them.
Speaker BSo I'm going to set myself up for a very hard, hard start.
Speaker BDon't do that.
Speaker BSo if you have a big passion, if my passion was truly to help coaches who do 10 million to go to 100 million, then I can see within my future that I'm going to get there.
Speaker BBut I'm not going to start there because it doesn't give me a head start.
Speaker BIt doesn't help me to get up to speed, to start running fast.
Speaker BWhen you choose something you want to make it super simple for you to find, let's say 50 people that you assume has the problem that you solve.
Speaker AStep number one, get clear on who you help.
Speaker AStep number two, we need to have something to sell, we need to have an offer, but we need our offer to be simple and result driven.
Speaker ASo focus on the result, not on what you're giving.
Speaker AFeatures, no one cares about your features.
Speaker ALike how many times am I going to meet this many meetings.
Speaker AYou get on Facebook group, or you get this thing, or you get this thing like stacking features, no one cares.
Speaker ASo focus on what is the outcome, the result your clients will have being your program doing that, you need to make an offer that will be easy for them to say yes to.
Speaker ARight now no one gets a coach because they want to work or have meetings or go through your videos.
Speaker ANo one cares about those things.
Speaker ASo when you making an offer, make it simple.
Speaker AAn example could be four weeks of coaching and you will have at least five clients.
Speaker AIt could be so simple as that.
Speaker BYeah.
Speaker BAnd don't get stuck with like four weeks.
Speaker BIt could be eight weeks, it could be 12 weeks.
Speaker BIt doesn't matter because it's just a frame that allows them to see that.
Speaker BOkay, you've thought this through, through and I'm going to trust you because it's really the out outcome that I'm looking for.
Speaker AOr lose five kilos in 12 weeks.
Speaker BYeah, yeah, absolutely.
Speaker ASomething like that.
Speaker ASo what is the result they'll get?
Speaker AAnd don't say time span if it's a long time because people don't want to take too long to get the results.
Speaker ABut simple result driven offer and be.
Speaker BOkay with testing, testing the message out because you're not going to nail it for the first try.
Speaker BAnd even if you do nail it, it's still going to develop as you grow.
Speaker BSo you're going to change it.
Speaker BSo don't spend too much time in figuring it Out.
Speaker BTry to avoid saying.
Speaker BTry to avoid generic terms like, I help individuals live their best life.
Speaker BBecause that's very generic and doesn't really mean anything, even if it's beyond valuable.
Speaker BBecause if you really did that, if you helped someone live their best life, it's something that you could charge, like infinite money of, but it's not compelling to someone who doesn't know you, which means that it's not going to fly in your marketing.
Speaker BSo try.
Speaker BTry to make it tangible instead.
Speaker B5 kg in 12 weeks, 5 clients in 30 days or in 4 weeks, or whatever.
Speaker BOr I'll help businesses earn their first €10,000 or I help businesses get their first three clients or whatever it is that is very like, okay, got it.
Speaker BIt's clear.
Speaker BAnything can be made tangible.
Speaker BBut don't get stuck with, oh, it needs to be perfect.
Speaker BIt's not tangible enough.
Speaker BFreaking launch something and then share where you're coming from.
Speaker BLet people see your heart.
Speaker BBecause the moment you show passion and show a commitment, that moves people enough for you to have a conversation with them.
Speaker BAnd the moment you have a conversation with them, you can figure out what are the specifics for this individual.
Speaker BTry to avoid the generic stuff.
Speaker BTry to make it tangible, but don't spend a week doing this.
Speaker BSpend two hours and put a clock on it.
Speaker AIt's so good what you're saying, because I think a lot of people will get stuck in.
Speaker AYeah, but I'm a life coach.
Speaker AI help people with something that is fluffy, very hard to put something on.
Speaker AI believe it's about not daring to go deep to understand your clients.
Speaker ASo you need to have an idea about if you can grow.
Speaker AAnd you also know.
Speaker ASo if you say, hey, I'm helping people to live their best life, you need to know a little bit more about that person.
Speaker AUnderstand?
Speaker ASo why is this person not living their best life?
Speaker AIs it because they're not happy in the office or in the work?
Speaker AIs it.
Speaker AThey're not happy in the marriage?
Speaker AWhy do they not live and solve that problem?
Speaker BAnd here's the thing.
Speaker BI know there is a big fear of, yeah, but if I say it this way, then I'm excluding a lot of people.
Speaker BAnd you will.
Speaker BBut you're also going to include everyone who can relate to their situation compared to your problem.
Speaker BAnd you're going to get more clients than if you speak to everyone.
Speaker BAnd to be very, very clear, we help coaches.
Speaker BWe speak only to coaches.
Speaker BWe still get therapists into our world that wants help because they can see that my occupation is so similar to coaching that they can ask, is this applicable to me?
Speaker BAnd we can be, of course, like.
Speaker BBut let's hang out.
Speaker BLet's figure it out.
Speaker BLet's get specific.
Speaker BExclude people in your marketing in order to be able to be specific.
Speaker AYeah, love it.
Speaker AStep number three, we need to get some content out there.
Speaker AWe need them to find us.
Speaker ANow we need to find them or we need to help them to find us.
Speaker BThe third thing, before we start making content, I would say do a stress test.
Speaker BCan you find 50 people that you believe has the problems that you solve?
Speaker BBecause.
Speaker BBecause it's a good test of will I be able to find these people?
Speaker BCan I pinpoint?
Speaker BAnd that's an assumption.
Speaker BYou don't need to know for sure.
Speaker BYou can look at statistics, statistically, how many people in marriages have something that they struggle with.
Speaker BOkay.
Speaker B90% of marriages.
Speaker BIt's closer to 99%, I'm sure, but.
Speaker BOkay, good.
Speaker BSo can I find.
Speaker AOh, I'm happy we're going to get married next year.
Speaker BYeah.
Speaker BBut we are the 1%.
Speaker BWe've always been the 1%.
Speaker BLike, stop downselling us.
Speaker BAll jokes aside, though, but if you can find 200 people that are in a marriage, then you're gonna find 50 people.
Speaker BIf you help people to become fulfilled in their marriage.
Speaker BBut you need to be able to control that narrative, because if you can't, then you're in them for a hard battle.
Speaker AYeah.
Speaker ASo this is actually what we're gonna do now.
Speaker ASo the first task we're gonna do is to do content, to have those people raising their hand and let you know that this is for them.
Speaker AThey are the ones you is actually speaking to and they help.
Speaker BYeah.
Speaker BAnd if you're like, yeah, okay, cool, but how do I make content that gets people to raise their hand?
Speaker BI just want to say, if you're listening to this and are not in our free Facebook group, then join our free Facebook group because we have a lot of resources, templates and stuff that you can kind of brainstorm.
Speaker ACome and join our next day event where we actually help you give you a copy on exactly how to do that.
Speaker BAbsolutely.
Speaker BAnd in order to do that, just reach out Instagram, Facebook, wherever.
Speaker AWe need to do some content where we very clear on letting people know I'm doing this thing.
Speaker AI help this avatar, this person who has this problem to get this result.
Speaker AAnd if I'm getting my first five clients, I need to have a really great offer for them to really want to reach out.
Speaker ASo I would probably in the beginning Come up with something solid offer, like I would say either, hey, I'm going to give something away for free that will help them some of the way.
Speaker AI would give them something like Legion that they could not say no to.
Speaker ABut as you said, half of this work is about testing my messaging.
Speaker AIt's about understanding.
Speaker ABecause how do I get clients?
Speaker AWell, I need to be able to speak to them.
Speaker AHow do I know I speak to them?
Speaker AGo out and test it.
Speaker BYeah, talk to them.
Speaker ATalk to them.
Speaker ASee if they respond to you.
Speaker ASo I would make sure I'm doing something that if I assume that my perfect ideal avatar who has this problem, want to have this thing, and I'm posting this in places on social media, which is for free, where these people would be, would they respond to me?
Speaker AThat is the first task I'm going to do.
Speaker AAnd as you said, I don't need a lot of people.
Speaker AIf I could have just 20 people saying, this is me.
Speaker AI just need to get the first five clients in this right now.
Speaker ASo if I could get just 20 people, could it be like knowing how many million people who's online on social media, could I just find 20 people saying that this is something they need or want out of all of those?
Speaker AWell, if I can't and I'm actually in every place where these people are, there's something with my messaging I need to go back and change again.
Speaker AThere's something in my offer in my messaging that is not working.
Speaker ASo that's what I really want to do.
Speaker BI just want to say love that simplicity of it.
Speaker BAnd I want to add, to make sure that you keep it as simple as you described it.
Speaker BAnd if you need to listen to it one more time, then rewind and listen to what Sani just said.
Speaker BAnd if you have any questions, then understand that that question when you've answered it is the real thing that is going to take you closer to getting your next five clients.
Speaker BSo that is if you have a question about how do I do that or what does that mean?
Speaker BThat is the question you need to figure out right now.
Speaker AYeah.
Speaker AAnd if you again, rewind and listen to what I just said.
Speaker AI did not say start telling about your life story.
Speaker AI did not say tell about how often you meet, when and how and what that would look like.
Speaker ADon't tell about the name of your program.
Speaker ADon't tell about the name of your method.
Speaker AYeah, you don't even need to describe the method you use.
Speaker AIt's not about you, it's about them.
Speaker BDon't Talk about your coaching, talk about their results.
Speaker AYeah.
Speaker BAnd also Sani did not say now go and make a post on social media where you say, I'm starting my coaching business.
Speaker BHey, someone want to buy?
Speaker BI'm looking for five clients because like I said before, that's just not going to happen.
Speaker BIt's a dream thing.
Speaker BWe need to maintain and care for individuals.
Speaker BWe need to care for them and see them as the human beings that they are and we want to respect them.
Speaker BSo make sure that you do that.
Speaker AWhich leads into step number four, build relationships, real conversations.
Speaker ASo we need to connect because if we're getting people now to raise their hand and say, yeah, that's me, that's interesting.
Speaker AYou need to have a conversation.
Speaker ANow you cannot just send people like okay, here, here's for you to register.
Speaker APlease sign up, please buy.
Speaker AYou need to have a conversation.
Speaker AYou need to understand who's this person they need in order for them to buy from you.
Speaker AYou still just gotten out there.
Speaker AIn order for them to buy from you.
Speaker AFirst of need to really know that they feel seen and heard and understood by you so they will start trusting you.
Speaker ABasics in marketing, know like and trust.
Speaker AThey need to trust you, they need to like you.
Speaker AAnd now we fix the first one.
Speaker AThey know who you are because now you have a conversation.
Speaker ASo we need to have conversations and step number one, comment on your content when they're saying, but sales is a private thing.
Speaker AHaving a personal conversation where you can actually dig down to understand that person is a personal thing.
Speaker ASo now you take it into your DMs, into your messenger, into your chat function on your social media.
Speaker ASo you need to have conversation and actually find out why is it they responded to this thing that you said?
Speaker AWhy did they respond to this piece of content?
Speaker AWhat's their issue about the messaging you wrote and what would they like to have?
Speaker AIt's literally about having communication and being curious about these people, understanding them.
Speaker BJust the fundamentals of realizing that you're going to sell your coaching to real people who will need the help that you provide.
Speaker BSo the more you can take yourself out of the equation, which means take your need out of the equation, focus on them, not focus on what you feel, not focus on what you believe.
Speaker BBecause let's be honest, whatever you believe is different from what they believe.
Speaker BAnd just don't get into the trap of becoming very, very self obsessed with what will they think, how will they think that and what.
Speaker BBecause you're just going to trip yourself over and you're going to Fail yourself.
Speaker BSo focus on them and focus on service.
Speaker AYeah.
Speaker BBecause right now the thing that is going to allow you to get a client is not because you happen to have the perfect program.
Speaker BIt's because you were actually interested in them.
Speaker BIt was because you were actually paying attention, listening actively to them.
Speaker BAnd it was because you've orchestrated that that conversation even happened.
Speaker BSo you just happen to have the perfect solution for this person.
Speaker BPerson that you've announced that I'm doing this if I could help you for free, who would be interested?
Speaker BThey raised their hand.
Speaker BYou start a conversation, they've already expressed interest.
Speaker BNow it's just about you thinking about them.
Speaker BWhat if they were a customer in a restaurant and you were their servant?
Speaker BHow would you give them a five star experience?
Speaker BWhat could you say?
Speaker BAnd then play around with that until you figure out how to serve someone in this context in the coaching industry and coaching space.
Speaker AWhich leads to step number five.
Speaker BNow give them an offer.
Speaker BNo.
Speaker AOkay, but you're right, give them an offer.
Speaker AMaybe not saying that way, but make it clear and confident offer.
Speaker AComing from a place that now I know who this person is, I understand the need, I understand what's the problem and now I know that I can actually help this person give them an offer.
Speaker AAnd sincere offer is like, like, hey, want to jump on a call and have a chat about what it would look like if I helped you to solve that?
Speaker AOr, or would it be helpful if we jumped on a conversation and looked into if I could help you to solve that?
Speaker AIt's a clear offer.
Speaker ASolve clear offer.
Speaker BAnd you want it to be a conversation, a call, either on zoom, if you're very confident about what it is that you're going to do.
Speaker BIf you feel a little bit hesitant, do it over the phone because that's easier for you to navigate.
Speaker BAnd then how to do the call.
Speaker BAgain, serve them.
Speaker B10% should be about joining your program.
Speaker B90% should be about understanding, understanding what their situation actually is.
Speaker BAnd if you do it that way, 90% of the call is about figuring out who they are, what they want, what their problems are and what they desire.
Speaker BThen you have all the information to be able to present your offer in a good way.
Speaker BIf you still feel that, oh shit, I have a hard time doing this again, join our free Facebook group or join our free four day event.
Speaker BSo then we'll give you the frameworks.
Speaker BSo then we'll give you the how to and the how tos.
Speaker BYeah, and I'm not necessarily saying that follow us script, but you need to follow a framework that takes care of them throughout the entire call.
Speaker AAnd I know not right now, there's some people who do I need to ask them, wouldn't they feel like bothering them?
Speaker AI just want you to know if you put up a piece of content and they said, I have this problem.
Speaker AIf you had a conversation that actually answered you, first of all, I would say it's very egocentric if you're not offering them.
Speaker AIf you know you can help someone, but you're not even giving them enough opportunity to make that decision on their own to have a conversation or know, like, what does that mean about you?
Speaker AWhat does that say about you?
Speaker AThat's egocentric for me.
Speaker AGive them an opportunity.
Speaker AIf you know you can help someone, give them an opportunity to get the help.
Speaker ABut also understand that if they raise their hand if they are having a conversation with you, it's not like they didn't have any other things to spend their time on.
Speaker ASo they're secretly hoping that you have the solution to their problem them.
Speaker ASo help them out.
Speaker AYou are not bothering anyone by offering help.
Speaker BAnd it bounces back to what I said before.
Speaker BLike, don't get stuck with you, what you believe or what you think or what you like, what you're afraid of.
Speaker BBecause it's not about you.
Speaker BIt really isn't.
Speaker BIf you want to build a business, you can't build it serving your own needs.
Speaker BYou need to look past that and find a purpose that makes it important enough for you to overcome whatever stands in your way so that you can do it any anyway, because that is what business is all about.
Speaker BIt's one of the most important gifts that you can give to yourself to serve a purpose that is beyond yourself because it's going to breed happiness and fulfillment.
Speaker BSo to be even clearer, if you feel that, oh shit, how am I coming across?
Speaker BThen reverse it.
Speaker BLike, if you really needed that help and someone had that help, how would you like them to approach you?
Speaker BHow would you like them to speak to you?
Speaker BWould you be offended if they were really paying attention, caring and actively listening to you?
Speaker BYou.
Speaker BWould you be offended if they said, hey, could I take you on another step?
Speaker BAnd let's jump on a call because I would like to see if I could help you out even more.
Speaker BNo, you wouldn't.
Speaker BAnd look at the value of if you could get that.
Speaker BNow you're congruent and you're helping others get this result.
Speaker BBut there was a time in your life when you didn't have this result.
Speaker BWhen you, when you were fighting with the same problems that your future clients are having.
Speaker BIf you could go into the supermarket and buy it in a like, freaking can on the ship, what would be the value of that?
Speaker BAnd how many of those cans would you buy?
Speaker BYou would buy so that you had it forever and ever and it wouldn't be possible to like put a value on it because that's how significant the help that you give is.
Speaker BSo you need to check into that kind of part of you that allows you to commit to them on a higher degree than the fear that you're feeling.
Speaker ASo to wrap this up, you do not need 10,000 followers.
Speaker AThere was no 10,000 followers.
Speaker AThe only thing we said is we need to get five clients.
Speaker AThe first five clients we looked for, getting 20 people saying that there's something they're interested in had clarity.
Speaker AWe gave a simple offer, we made a piece of content, we had conversations and we gave it a great invite to have a call with us.
Speaker ALiterally everyone will be able to get five clients.
Speaker AThe complete process we just went through, everyone can do that in one to two weeks.
Speaker AEveryone.
Speaker ANo matter what niche you're in, you could get five clients within the next two weeks.
Speaker AWeeks.
Speaker AJust doing the right things and focusing and move forward, take action.
Speaker BYeah.
Speaker BAnd it's not about effort.
Speaker ANo.
Speaker BThe most effort you're going to spend is taking care of yourself.
Speaker BThe faster and the better you are at taking care of yourself in this process.
Speaker BThe work in itself, marketing, sales, and actually also delivering to your clients, which is your coaching.
Speaker BIt's.
Speaker BWe're not talking about a lot of hours a week.
Speaker BNo, we really aren't.
Speaker BBut you need to learn how to navigate this so that you can spend the 20 hours a week to make €10,000amonth.
Speaker AAnd again, if you actually want help doing this, make sure you, you reach out to us.
Speaker AComment below, reach out to us, find our Instagram, you find the link to our Instagram below, find us, reach out.
Speaker ABecause we do run four day events where we actually show you exactly step by step how to do what to say, how to do everything we just spoke about so we can help you out.
Speaker BYeah.
Speaker BAnd let's say that you listen to this podcast a year from now, which means that a year since it was released and you believe.
Speaker BOkay, I missed it.
Speaker BWe've been doing these events for more than five years.
Speaker BWe've, we've met more than 5000 coaches.
Speaker BIs, it's closer to 6000 coaches actually than 5000 right now, but over 5000 coaches to, to launch their businesses.
Speaker BWe've done that for five years.
Speaker BI promise you we're going to do it for more years to come as well.
Speaker BSo if this is an old episode, reach out, check in, ask us.
Speaker BWhat do you have that you could help?
Speaker AWe helped a lot of people getting their first five clients by now, so we can help you no matter when you listen.
Speaker ASo thank you so much for today.
Speaker BI love it.
Speaker BTake care.
Speaker BAnd thank you for tuning into our podcast.
Speaker BSee you guys.