Speaker A

If I lost everything.

Speaker A

So I had no brand, no name, no audience, no followers, no money.

Speaker A

No money, no email list, no nothing.

Speaker A

0.

Speaker A

What would you do to get the first five clients in today's market?

Speaker B

So today's episode is going to be all about us talking about what we would do if we had to start from zero, losing everything.

Speaker B

But with the experience that we have, having made more than 6 million euros cash collected in our business, sold way more in coaching and how we would approach it with what the industry looks like today.

Speaker B

So let's dive into it now.

Speaker B

The first thing that I would like to mention is that it's a little bit unfair because we already have the fundaments, like no one can take that away from us.

Speaker B

We still help coaches.

Speaker B

So our niche would be kind of solid even if we lost everything.

Speaker A

Let's say we were doing it in another niche.

Speaker B

Okay.

Speaker B

So a policeman came up to me and said, you can't do this anymore.

Speaker B

You have to change.

Speaker B

Yeah.

Speaker A

You're not allowed to teach coaches anymore.

Speaker A

So let's, let's play it full out.

Speaker A

Great.

Speaker A

And see, this is a funny game to play.

Speaker A

We are not allowed to use the same niche as we've been doing.

Speaker A

But the fact is that we actually did not start in the niche we are in right Now.

Speaker A

We did build 150,000 business within the first year in another niche before we started helping coaches.

Speaker A

So we actually, actually done this before.

Speaker B

Yeah, you did.

Speaker B

In the Danish market, I worked as a coach together with some senior partners and we, we made more than 10 million euros helping private individuals with their finances.

Speaker A

So now we're gonna do something new.

Speaker B

Yeah.

Speaker B

So if we had to do something new again, that sounds.

Speaker B

Oh, that sounds awful.

Speaker B

Yeah.

Speaker B

Let's play that game.

Speaker A

Let's play the game.

Speaker A

Great.

Speaker A

So we've been working with more than 5, 000 coaches starting up their business.

Speaker A

And most coaches are getting stuck in believing that they need a fancy website.

Speaker A

So before they even market, they have a fancy website or they think they need to have a big audience.

Speaker A

So I literally hear people say, well, you know what, I'm not getting clients yet, or I'm not making money yet.

Speaker A

But that's okay because I'm, I'm in the build up phase.

Speaker B

Yeah.

Speaker B

There is so much I need to do before I can start.

Speaker A

Yeah.

Speaker B

And that's a very natural response, like psychologically to a problem because there is uncertainty and they are unclear.

Speaker B

So if they were to start today, they would freak out like, okay, but what do I do then?

Speaker B

So they don't have the answer of how am I taking an actual productive step forward.

Speaker B

They don't know.

Speaker B

And we need to acknowledge that within ourselves.

Speaker B

Because one of the things that you need is clarity to begin with.

Speaker B

If you don't know what you're going to do next, then it doesn't matter how hard you work.

Speaker A

No.

Speaker B

So I just want to, I just want to dive into that because it's a real problem.

Speaker B

It's a big problem because so many people believes that I need to do maximum effort and I need to go all in and I need to build an empire and I need to do it while crying, bleeding and destroying myself in the process.

Speaker B

Building a business is super hard.

Speaker B

Now what I want to say is effort is pointless if you don't have clarity.

Speaker B

And it's kind of like going out for a jog or going to a destination without having direction.

Speaker A

Yeah.

Speaker B

So clarity is much more than effort.

Speaker B

So someone that is willing to work their ass off, you're going to outdo them if you just get clarity first.

Speaker B

And I think that's a really good and really big insight for a lot of people.

Speaker B

Clarity is number one.

Speaker B

Then put effort in.

Speaker A

Because another thing is that I think a lot of people believe they need to spend money on ads.

Speaker A

I need to spend money on marketing or I need to have my program ready.

Speaker A

I need to have the perfect program.

Speaker A

I really need to have the OR five.

Speaker A

So they spent so much time getting a course platform, building up course, doing all of this work.

Speaker B

I was just about to say that having a tech heavy business starting out with fancy systems and complexity, it's literally the worst thing that you can do for your business business when starting out because you're building problems that you're not going to move forward by solving.

Speaker A

And you know, I actually remember when I started up, like there was a huge ego part in me about like really wanted to look like I'm a business person.

Speaker A

So I wanted to look busy or look like I was professional.

Speaker A

And it comes from a lot of insecurity.

Speaker A

Right.

Speaker A

I need to look professional.

Speaker A

So focusing on the wrong parts because of my ego.

Speaker B

I have a similar share about that.

Speaker B

When I started my first business, I was 19 and it was all about me having a business so that I could say to people that hi, my name is Lucas and I have a business.

Speaker B

So what do you do for a living?

Speaker B

Yeah, I'm a event coordinator and I help artists to do blah, blah, blah, what's my website?

Speaker A

Yeah, I have a business card.

Speaker B

Yeah, totally.

Speaker B

And it was all about that.

Speaker B

But the shameful truth is that I sent my first invoice three years after I started my first business because I.

Speaker B

I didn't have the clarity.

Speaker B

It was just a significance thing because I was very inspired by my best friend and his mother and father and they had so many businesses and they were so productive and I wanted to be like them.

Speaker B

So I kind of started and I had to.

Speaker B

And that's the important piece I learned in those three years.

Speaker B

I learned so many things that I carry with me today.

Speaker B

So it wasn't pointless, it was just the journey.

Speaker A

Yeah.

Speaker B

But now if I had myself as a coach today, I would tell myself to.

Speaker B

To literally find a client because it's so much more important.

Speaker B

Because the moment we find a client, we're starting to move and actually create that identity into something that is not a shallow shell.

Speaker A

Yeah.

Speaker A

The truth is here, in fact, that you don't need any of all of these things that we've been talking about until now.

Speaker A

You don't need any of it.

Speaker A

The only thing you need is that you need to be able to solve a problem for a human being and make it easy for them to say yes.

Speaker B

Yeah.

Speaker B

And, you know, that's one on one in any business.

Speaker A

Yeah.

Speaker B

You know, solve problems, find the person who needs that problem solved and then present that opportunity for them.

Speaker B

If that could be your guideline, listening to this, I would say that would be the best thing that you could do.

Speaker B

Starting out.

Speaker B

And as a coach, don't have your program created.

Speaker B

You have the experience and you have the tools that they need in order to get that problem solved and then help them.

Speaker B

I mean, if one of your friends asks if you can help them, it's not like, yeah, just give me a week to prepare and then you can call me and then I'll help you.

Speaker B

It's like you don't even know what your friend's problem is.

Speaker B

What are you going to prepare for a week?

Speaker A

Yeah.

Speaker B

Don't build a program until you have clients that helps you build your program for you 100%.

Speaker A

Because if it is that so that you're getting stuck in constantly doing content.

Speaker A

Oh my God, that is so tiring.

Speaker A

Not feeling you're getting anywhere.

Speaker A

But you're just like working your ass off posting content, posting content posting.

Speaker A

But no one's like literally interested or you get into.

Speaker A

I'm afraid of talking, reaching out to people.

Speaker A

So you're sitting back waiting for people to contact you.

Speaker A

People will not contact you out of the blue.

Speaker A

That's not how you get clients or even worse, like you start tweaking your offer, lowering your price, because you have an idea that, oh, if I just have low enough price, then I will get clients.

Speaker B

Yeah.

Speaker B

And it doesn't work that.

Speaker A

No.

Speaker B

That way.

Speaker B

On the contrary, what we can see, and I really want to give this away, even if it's not on topic of this specifically, what we can see statistically is if you lower your price, the only thing you're going to get is people who are more dependent on you being a lot closer to them, which means you need to work harder for a lot less money.

Speaker B

So make sure that you give yourself benefit of not having to work too hard.

Speaker B

It is a dream that many has.

Speaker B

You know, I want to start a business and I want to set up shop, and I don't want to do marketing, and I don't.

Speaker B

I want people just walking and walking into my store.

Speaker B

And the problem is that that won't happen in the first couple of years, maybe not even in the first five years, where people are just going to like, go in and buy your program on their own.

Speaker B

So don't, don't pretend that you're going to be able to do that.

Speaker A

Yeah.

Speaker A

And you know what?

Speaker A

I can actually feel that if I was going to start all over again in a niche I've never been in before, really start from something new, I think I would still have some of the fear that I had when I started up the previous two businesses.

Speaker A

I would still have the same fear of going out there and publicly start talking about the new thing I'm talking about, or a fear of being judged by people saying, why are you doing this?

Speaker A

Do you even know what to do and how to do this?

Speaker A

Could you even do this?

Speaker A

Fear of just doing it wrong and, and doing it wrong publicly.

Speaker A

So I think that's a thing that most have, that fear.

Speaker A

The imposter being seen doing wrong, being judged.

Speaker A

But let's just face it, if you are not making offers or starting conversations or giving offers, you don't have a business.

Speaker B

No.

Speaker B

And I think that's really, really important.

Speaker B

If you can focus on how can I give as many offers as possible.

Speaker B

Your business is going faster than anything else that you can do.

Speaker A

So let's dig in.

Speaker A

So what would we do?

Speaker A

Like, step by step, let's make like a step by step.

Speaker A

What would we do?

Speaker B

First of all, clarity.

Speaker A

Clarity.

Speaker B

Because it doesn't matter how much effort you put in unless you have clarity.

Speaker B

So let's get clarity first.

Speaker B

And the first thing you want to know is the Very fundamental thing.

Speaker B

And it's who do you help and what do you help them with?

Speaker B

Yeah, don't do the mistake to say that I'm a well educated coach.

Speaker B

I'm very good at the skill of using coaching as a communication tool.

Speaker B

So I'm going to help everyone.

Speaker A

Yeah, I can help everyone.

Speaker B

Yeah, like, because you can.

Speaker A

Yeah.

Speaker B

But you need to choose because how the marketplace look looks right now, like 10 years ago, you could actually be a coach and kind of help anyone with anything because the market wasn't as saturated as it is today.

Speaker B

But today there are coaches left and right.

Speaker B

And if someone is going to choose between a coach that helps this person with their specific problem, like I only help people with this.

Speaker B

And here is a generic coach that might be a better coach on paper, but they help anyone with anything.

Speaker B

That person would always find their way to the coach who works with their specific problem before they find you.

Speaker A

But even more specifically, like marketing, if you're trying to talk to everyone, you're talking to no one.

Speaker B

But that's my point.

Speaker A

Yeah.

Speaker B

Because they're going to see the person who speaks about their problem way before they're going to see you.

Speaker B

Speaks about everything.

Speaker A

And I think when you say like the first thing is to get clarity, I would even put an enough in there, like get clarity enough to move forward.

Speaker A

Forward.

Speaker A

Because we don't want to get stuck in perfectionism at this point.

Speaker A

That it needs to be a perfect nation.

Speaker B

I, I completely agree, but I would phrase it a bit differently because clarity doesn't mean work until you it feels perfect.

Speaker B

It means make a decision that makes it clear for you.

Speaker B

That is not a hard thing to do.

Speaker B

But you need absolute clarity.

Speaker B

But I'm going to give you an example.

Speaker B

If you go into the store and you're about to buy bread, you're not going to spend six months looking at what different kinds of breads you could choose because that kind of decision is pointless.

Speaker B

You're going to go in, you're going to look into it and then you're going to go for a hunch and then you're going to choose a bread and then you're going to be happy with that bread.

Speaker B

Do the same with your niche.

Speaker B

If you need to change it, change it later.

Speaker B

There are some fundaments that we want to cover.

Speaker B

We want to cover congruency, that there is personal congruency, that I know what I'm going to give away to others so that you have results within the same area.

Speaker B

You need to have a purchasing power within that niche, which means don't help homeless people get a.

Speaker B

Like, get a home because they don't have any funds to buy your coaching.

Speaker B

Even, even less funds to get a home, which means that you're going to set yourself up to fail if there.

Speaker B

If you choose a niche that doesn't have any purchasing power.

Speaker B

And the last thing is passion.

Speaker B

Make sure that you work with something that you're passionate about.

Speaker B

Those three milestones are great.

Speaker B

And then make a freaking decision.

Speaker B

And if you discover three months down the road that it was the wrong decision, you've still made money, you've still come further, you're more capable than you would have been if you postponed that decision.

Speaker B

And then it.

Speaker B

Because literally no one in the world cares.

Speaker A

Yeah.

Speaker A

So it doesn't need to be perfect, but it needs to be specific.

Speaker A

You need to help someone with something specific.

Speaker A

And I know this is a struggle.

Speaker A

And I think also it comes from another thing that I want to do, like different stuff in my business.

Speaker A

I don't want to just do one thing.

Speaker A

Yeah.

Speaker A

But if you want to get clients quickly, it's so much easier for you if you decide to be specific and then actually pick a problem that you know you can help with something you are congruent with.

Speaker A

As you said, something you solved in your own life.

Speaker A

So an example of this.

Speaker A

Now, I understand this is the niche we're in right now, but if we were going to say this, I would just say, hey, we help new coaches get their first five clients without paying for ads.

Speaker A

Very super specific.

Speaker A

Who's it for?

Speaker A

New coaches, what do we the specific.

Speaker A

What do we help them get the first five clients without spending money on ads.

Speaker A

Super specific.

Speaker A

Yeah.

Speaker A

So specific and a problem, you know, you can solve.

Speaker B

And with the experience that we have today.

Speaker B

And if I were to give a pro tip to you who's listening to this, I would say that make it easy on yourself.

Speaker B

So if your mission in life is to help a very specific to do a very big thing, but that avatar is less than 0.1% of the world's population, then give yourself a break to start out.

Speaker B

Choose something that is a little bit easier.

Speaker B

So if I were to start from scratch and I wanted to help coaches go from 10 million euros a year to 100 million euros a year, then I am going to have a hard time finding a bunch of clients who does €10 million to begin with.

Speaker B

Now, then the second thing is when I find them, I need to speak in a way so that they're attracted to me and they like me.

Speaker B

And when they like me, I also need to show them my program and I need to sell to them.

Speaker B

So I'm going to set myself up for a very hard, hard start.

Speaker B

Don't do that.

Speaker B

So if you have a big passion, if my passion was truly to help coaches who do 10 million to go to 100 million, then I can see within my future that I'm going to get there.

Speaker B

But I'm not going to start there because it doesn't give me a head start.

Speaker B

It doesn't help me to get up to speed, to start running fast.

Speaker B

When you choose something you want to make it super simple for you to find, let's say 50 people that you assume has the problem that you solve.

Speaker A

Step number one, get clear on who you help.

Speaker A

Step number two, we need to have something to sell, we need to have an offer, but we need our offer to be simple and result driven.

Speaker A

So focus on the result, not on what you're giving.

Speaker A

Features, no one cares about your features.

Speaker A

Like how many times am I going to meet this many meetings.

Speaker A

You get on Facebook group, or you get this thing, or you get this thing like stacking features, no one cares.

Speaker A

So focus on what is the outcome, the result your clients will have being your program doing that, you need to make an offer that will be easy for them to say yes to.

Speaker A

Right now no one gets a coach because they want to work or have meetings or go through your videos.

Speaker A

No one cares about those things.

Speaker A

So when you making an offer, make it simple.

Speaker A

An example could be four weeks of coaching and you will have at least five clients.

Speaker A

It could be so simple as that.

Speaker B

Yeah.

Speaker B

And don't get stuck with like four weeks.

Speaker B

It could be eight weeks, it could be 12 weeks.

Speaker B

It doesn't matter because it's just a frame that allows them to see that.

Speaker B

Okay, you've thought this through, through and I'm going to trust you because it's really the out outcome that I'm looking for.

Speaker A

Or lose five kilos in 12 weeks.

Speaker B

Yeah, yeah, absolutely.

Speaker A

Something like that.

Speaker A

So what is the result they'll get?

Speaker A

And don't say time span if it's a long time because people don't want to take too long to get the results.

Speaker A

But simple result driven offer and be.

Speaker B

Okay with testing, testing the message out because you're not going to nail it for the first try.

Speaker B

And even if you do nail it, it's still going to develop as you grow.

Speaker B

So you're going to change it.

Speaker B

So don't spend too much time in figuring it Out.

Speaker B

Try to avoid saying.

Speaker B

Try to avoid generic terms like, I help individuals live their best life.

Speaker B

Because that's very generic and doesn't really mean anything, even if it's beyond valuable.

Speaker B

Because if you really did that, if you helped someone live their best life, it's something that you could charge, like infinite money of, but it's not compelling to someone who doesn't know you, which means that it's not going to fly in your marketing.

Speaker B

So try.

Speaker B

Try to make it tangible instead.

Speaker B

5 kg in 12 weeks, 5 clients in 30 days or in 4 weeks, or whatever.

Speaker B

Or I'll help businesses earn their first €10,000 or I help businesses get their first three clients or whatever it is that is very like, okay, got it.

Speaker B

It's clear.

Speaker B

Anything can be made tangible.

Speaker B

But don't get stuck with, oh, it needs to be perfect.

Speaker B

It's not tangible enough.

Speaker B

Freaking launch something and then share where you're coming from.

Speaker B

Let people see your heart.

Speaker B

Because the moment you show passion and show a commitment, that moves people enough for you to have a conversation with them.

Speaker B

And the moment you have a conversation with them, you can figure out what are the specifics for this individual.

Speaker B

Try to avoid the generic stuff.

Speaker B

Try to make it tangible, but don't spend a week doing this.

Speaker B

Spend two hours and put a clock on it.

Speaker A

It's so good what you're saying, because I think a lot of people will get stuck in.

Speaker A

Yeah, but I'm a life coach.

Speaker A

I help people with something that is fluffy, very hard to put something on.

Speaker A

I believe it's about not daring to go deep to understand your clients.

Speaker A

So you need to have an idea about if you can grow.

Speaker A

And you also know.

Speaker A

So if you say, hey, I'm helping people to live their best life, you need to know a little bit more about that person.

Speaker A

Understand?

Speaker A

So why is this person not living their best life?

Speaker A

Is it because they're not happy in the office or in the work?

Speaker A

Is it.

Speaker A

They're not happy in the marriage?

Speaker A

Why do they not live and solve that problem?

Speaker B

And here's the thing.

Speaker B

I know there is a big fear of, yeah, but if I say it this way, then I'm excluding a lot of people.

Speaker B

And you will.

Speaker B

But you're also going to include everyone who can relate to their situation compared to your problem.

Speaker B

And you're going to get more clients than if you speak to everyone.

Speaker B

And to be very, very clear, we help coaches.

Speaker B

We speak only to coaches.

Speaker B

We still get therapists into our world that wants help because they can see that my occupation is so similar to coaching that they can ask, is this applicable to me?

Speaker B

And we can be, of course, like.

Speaker B

But let's hang out.

Speaker B

Let's figure it out.

Speaker B

Let's get specific.

Speaker B

Exclude people in your marketing in order to be able to be specific.

Speaker A

Yeah, love it.

Speaker A

Step number three, we need to get some content out there.

Speaker A

We need them to find us.

Speaker A

Now we need to find them or we need to help them to find us.

Speaker B

The third thing, before we start making content, I would say do a stress test.

Speaker B

Can you find 50 people that you believe has the problems that you solve?

Speaker B

Because.

Speaker B

Because it's a good test of will I be able to find these people?

Speaker B

Can I pinpoint?

Speaker B

And that's an assumption.

Speaker B

You don't need to know for sure.

Speaker B

You can look at statistics, statistically, how many people in marriages have something that they struggle with.

Speaker B

Okay.

Speaker B

90% of marriages.

Speaker B

It's closer to 99%, I'm sure, but.

Speaker B

Okay, good.

Speaker B

So can I find.

Speaker A

Oh, I'm happy we're going to get married next year.

Speaker B

Yeah.

Speaker B

But we are the 1%.

Speaker B

We've always been the 1%.

Speaker B

Like, stop downselling us.

Speaker B

All jokes aside, though, but if you can find 200 people that are in a marriage, then you're gonna find 50 people.

Speaker B

If you help people to become fulfilled in their marriage.

Speaker B

But you need to be able to control that narrative, because if you can't, then you're in them for a hard battle.

Speaker A

Yeah.

Speaker A

So this is actually what we're gonna do now.

Speaker A

So the first task we're gonna do is to do content, to have those people raising their hand and let you know that this is for them.

Speaker A

They are the ones you is actually speaking to and they help.

Speaker B

Yeah.

Speaker B

And if you're like, yeah, okay, cool, but how do I make content that gets people to raise their hand?

Speaker B

I just want to say, if you're listening to this and are not in our free Facebook group, then join our free Facebook group because we have a lot of resources, templates and stuff that you can kind of brainstorm.

Speaker A

Come and join our next day event where we actually help you give you a copy on exactly how to do that.

Speaker B

Absolutely.

Speaker B

And in order to do that, just reach out Instagram, Facebook, wherever.

Speaker A

We need to do some content where we very clear on letting people know I'm doing this thing.

Speaker A

I help this avatar, this person who has this problem to get this result.

Speaker A

And if I'm getting my first five clients, I need to have a really great offer for them to really want to reach out.

Speaker A

So I would probably in the beginning Come up with something solid offer, like I would say either, hey, I'm going to give something away for free that will help them some of the way.

Speaker A

I would give them something like Legion that they could not say no to.

Speaker A

But as you said, half of this work is about testing my messaging.

Speaker A

It's about understanding.

Speaker A

Because how do I get clients?

Speaker A

Well, I need to be able to speak to them.

Speaker A

How do I know I speak to them?

Speaker A

Go out and test it.

Speaker B

Yeah, talk to them.

Speaker A

Talk to them.

Speaker A

See if they respond to you.

Speaker A

So I would make sure I'm doing something that if I assume that my perfect ideal avatar who has this problem, want to have this thing, and I'm posting this in places on social media, which is for free, where these people would be, would they respond to me?

Speaker A

That is the first task I'm going to do.

Speaker A

And as you said, I don't need a lot of people.

Speaker A

If I could have just 20 people saying, this is me.

Speaker A

I just need to get the first five clients in this right now.

Speaker A

So if I could get just 20 people, could it be like knowing how many million people who's online on social media, could I just find 20 people saying that this is something they need or want out of all of those?

Speaker A

Well, if I can't and I'm actually in every place where these people are, there's something with my messaging I need to go back and change again.

Speaker A

There's something in my offer in my messaging that is not working.

Speaker A

So that's what I really want to do.

Speaker B

I just want to say love that simplicity of it.

Speaker B

And I want to add, to make sure that you keep it as simple as you described it.

Speaker B

And if you need to listen to it one more time, then rewind and listen to what Sani just said.

Speaker B

And if you have any questions, then understand that that question when you've answered it is the real thing that is going to take you closer to getting your next five clients.

Speaker B

So that is if you have a question about how do I do that or what does that mean?

Speaker B

That is the question you need to figure out right now.

Speaker A

Yeah.

Speaker A

And if you again, rewind and listen to what I just said.

Speaker A

I did not say start telling about your life story.

Speaker A

I did not say tell about how often you meet, when and how and what that would look like.

Speaker A

Don't tell about the name of your program.

Speaker A

Don't tell about the name of your method.

Speaker A

Yeah, you don't even need to describe the method you use.

Speaker A

It's not about you, it's about them.

Speaker B

Don't Talk about your coaching, talk about their results.

Speaker A

Yeah.

Speaker B

And also Sani did not say now go and make a post on social media where you say, I'm starting my coaching business.

Speaker B

Hey, someone want to buy?

Speaker B

I'm looking for five clients because like I said before, that's just not going to happen.

Speaker B

It's a dream thing.

Speaker B

We need to maintain and care for individuals.

Speaker B

We need to care for them and see them as the human beings that they are and we want to respect them.

Speaker B

So make sure that you do that.

Speaker A

Which leads into step number four, build relationships, real conversations.

Speaker A

So we need to connect because if we're getting people now to raise their hand and say, yeah, that's me, that's interesting.

Speaker A

You need to have a conversation.

Speaker A

Now you cannot just send people like okay, here, here's for you to register.

Speaker A

Please sign up, please buy.

Speaker A

You need to have a conversation.

Speaker A

You need to understand who's this person they need in order for them to buy from you.

Speaker A

You still just gotten out there.

Speaker A

In order for them to buy from you.

Speaker A

First of need to really know that they feel seen and heard and understood by you so they will start trusting you.

Speaker A

Basics in marketing, know like and trust.

Speaker A

They need to trust you, they need to like you.

Speaker A

And now we fix the first one.

Speaker A

They know who you are because now you have a conversation.

Speaker A

So we need to have conversations and step number one, comment on your content when they're saying, but sales is a private thing.

Speaker A

Having a personal conversation where you can actually dig down to understand that person is a personal thing.

Speaker A

So now you take it into your DMs, into your messenger, into your chat function on your social media.

Speaker A

So you need to have conversation and actually find out why is it they responded to this thing that you said?

Speaker A

Why did they respond to this piece of content?

Speaker A

What's their issue about the messaging you wrote and what would they like to have?

Speaker A

It's literally about having communication and being curious about these people, understanding them.

Speaker B

Just the fundamentals of realizing that you're going to sell your coaching to real people who will need the help that you provide.

Speaker B

So the more you can take yourself out of the equation, which means take your need out of the equation, focus on them, not focus on what you feel, not focus on what you believe.

Speaker B

Because let's be honest, whatever you believe is different from what they believe.

Speaker B

And just don't get into the trap of becoming very, very self obsessed with what will they think, how will they think that and what.

Speaker B

Because you're just going to trip yourself over and you're going to Fail yourself.

Speaker B

So focus on them and focus on service.

Speaker A

Yeah.

Speaker B

Because right now the thing that is going to allow you to get a client is not because you happen to have the perfect program.

Speaker B

It's because you were actually interested in them.

Speaker B

It was because you were actually paying attention, listening actively to them.

Speaker B

And it was because you've orchestrated that that conversation even happened.

Speaker B

So you just happen to have the perfect solution for this person.

Speaker B

Person that you've announced that I'm doing this if I could help you for free, who would be interested?

Speaker B

They raised their hand.

Speaker B

You start a conversation, they've already expressed interest.

Speaker B

Now it's just about you thinking about them.

Speaker B

What if they were a customer in a restaurant and you were their servant?

Speaker B

How would you give them a five star experience?

Speaker B

What could you say?

Speaker B

And then play around with that until you figure out how to serve someone in this context in the coaching industry and coaching space.

Speaker A

Which leads to step number five.

Speaker B

Now give them an offer.

Speaker B

No.

Speaker A

Okay, but you're right, give them an offer.

Speaker A

Maybe not saying that way, but make it clear and confident offer.

Speaker A

Coming from a place that now I know who this person is, I understand the need, I understand what's the problem and now I know that I can actually help this person give them an offer.

Speaker A

And sincere offer is like, like, hey, want to jump on a call and have a chat about what it would look like if I helped you to solve that?

Speaker A

Or, or would it be helpful if we jumped on a conversation and looked into if I could help you to solve that?

Speaker A

It's a clear offer.

Speaker A

Solve clear offer.

Speaker B

And you want it to be a conversation, a call, either on zoom, if you're very confident about what it is that you're going to do.

Speaker B

If you feel a little bit hesitant, do it over the phone because that's easier for you to navigate.

Speaker B

And then how to do the call.

Speaker B

Again, serve them.

Speaker B

10% should be about joining your program.

Speaker B

90% should be about understanding, understanding what their situation actually is.

Speaker B

And if you do it that way, 90% of the call is about figuring out who they are, what they want, what their problems are and what they desire.

Speaker B

Then you have all the information to be able to present your offer in a good way.

Speaker B

If you still feel that, oh shit, I have a hard time doing this again, join our free Facebook group or join our free four day event.

Speaker B

So then we'll give you the frameworks.

Speaker B

So then we'll give you the how to and the how tos.

Speaker B

Yeah, and I'm not necessarily saying that follow us script, but you need to follow a framework that takes care of them throughout the entire call.

Speaker A

And I know not right now, there's some people who do I need to ask them, wouldn't they feel like bothering them?

Speaker A

I just want you to know if you put up a piece of content and they said, I have this problem.

Speaker A

If you had a conversation that actually answered you, first of all, I would say it's very egocentric if you're not offering them.

Speaker A

If you know you can help someone, but you're not even giving them enough opportunity to make that decision on their own to have a conversation or know, like, what does that mean about you?

Speaker A

What does that say about you?

Speaker A

That's egocentric for me.

Speaker A

Give them an opportunity.

Speaker A

If you know you can help someone, give them an opportunity to get the help.

Speaker A

But also understand that if they raise their hand if they are having a conversation with you, it's not like they didn't have any other things to spend their time on.

Speaker A

So they're secretly hoping that you have the solution to their problem them.

Speaker A

So help them out.

Speaker A

You are not bothering anyone by offering help.

Speaker B

And it bounces back to what I said before.

Speaker B

Like, don't get stuck with you, what you believe or what you think or what you like, what you're afraid of.

Speaker B

Because it's not about you.

Speaker B

It really isn't.

Speaker B

If you want to build a business, you can't build it serving your own needs.

Speaker B

You need to look past that and find a purpose that makes it important enough for you to overcome whatever stands in your way so that you can do it any anyway, because that is what business is all about.

Speaker B

It's one of the most important gifts that you can give to yourself to serve a purpose that is beyond yourself because it's going to breed happiness and fulfillment.

Speaker B

So to be even clearer, if you feel that, oh shit, how am I coming across?

Speaker B

Then reverse it.

Speaker B

Like, if you really needed that help and someone had that help, how would you like them to approach you?

Speaker B

How would you like them to speak to you?

Speaker B

Would you be offended if they were really paying attention, caring and actively listening to you?

Speaker B

You.

Speaker B

Would you be offended if they said, hey, could I take you on another step?

Speaker B

And let's jump on a call because I would like to see if I could help you out even more.

Speaker B

No, you wouldn't.

Speaker B

And look at the value of if you could get that.

Speaker B

Now you're congruent and you're helping others get this result.

Speaker B

But there was a time in your life when you didn't have this result.

Speaker B

When you, when you were fighting with the same problems that your future clients are having.

Speaker B

If you could go into the supermarket and buy it in a like, freaking can on the ship, what would be the value of that?

Speaker B

And how many of those cans would you buy?

Speaker B

You would buy so that you had it forever and ever and it wouldn't be possible to like put a value on it because that's how significant the help that you give is.

Speaker B

So you need to check into that kind of part of you that allows you to commit to them on a higher degree than the fear that you're feeling.

Speaker A

So to wrap this up, you do not need 10,000 followers.

Speaker A

There was no 10,000 followers.

Speaker A

The only thing we said is we need to get five clients.

Speaker A

The first five clients we looked for, getting 20 people saying that there's something they're interested in had clarity.

Speaker A

We gave a simple offer, we made a piece of content, we had conversations and we gave it a great invite to have a call with us.

Speaker A

Literally everyone will be able to get five clients.

Speaker A

The complete process we just went through, everyone can do that in one to two weeks.

Speaker A

Everyone.

Speaker A

No matter what niche you're in, you could get five clients within the next two weeks.

Speaker A

Weeks.

Speaker A

Just doing the right things and focusing and move forward, take action.

Speaker B

Yeah.

Speaker B

And it's not about effort.

Speaker A

No.

Speaker B

The most effort you're going to spend is taking care of yourself.

Speaker B

The faster and the better you are at taking care of yourself in this process.

Speaker B

The work in itself, marketing, sales, and actually also delivering to your clients, which is your coaching.

Speaker B

It's.

Speaker B

We're not talking about a lot of hours a week.

Speaker B

No, we really aren't.

Speaker B

But you need to learn how to navigate this so that you can spend the 20 hours a week to make €10,000amonth.

Speaker A

And again, if you actually want help doing this, make sure you, you reach out to us.

Speaker A

Comment below, reach out to us, find our Instagram, you find the link to our Instagram below, find us, reach out.

Speaker A

Because we do run four day events where we actually show you exactly step by step how to do what to say, how to do everything we just spoke about so we can help you out.

Speaker B

Yeah.

Speaker B

And let's say that you listen to this podcast a year from now, which means that a year since it was released and you believe.

Speaker B

Okay, I missed it.

Speaker B

We've been doing these events for more than five years.

Speaker B

We've, we've met more than 5000 coaches.

Speaker B

Is, it's closer to 6000 coaches actually than 5000 right now, but over 5000 coaches to, to launch their businesses.

Speaker B

We've done that for five years.

Speaker B

I promise you we're going to do it for more years to come as well.

Speaker B

So if this is an old episode, reach out, check in, ask us.

Speaker B

What do you have that you could help?

Speaker A

We helped a lot of people getting their first five clients by now, so we can help you no matter when you listen.

Speaker A

So thank you so much for today.

Speaker B

I love it.

Speaker B

Take care.

Speaker B

And thank you for tuning into our podcast.

Speaker B

See you guys.