I had a conversation on Facebook. I write a Twitter thread every day, as Ralph, and I post it to all my socials. So go follow me on Twitter if you want my threads, but had a thread that resulted in a conversation about how to market for penalized products or services. So if there's something Google and Facebook don't want you advertising for, and there's a lot of these things, the obvious ones are things like, hemp or CBD or when they were being restricted, they're opening them up a little bit more now, but I won't use too many examples because I don't want to encourage people to do nefarious things, but if there's something Google doesn't want you to market for, Facebook doesn't want you to market for the trick And most dirty marketers know this trick, but a lot of good people don't. Let the cat out of the bag for the good folks. The trick is to speak to the pain point without speaking to the solution.. It's the solution. Specifically, it's being restricted. And you do that with content. And so you have really high value content. Speak to the pain point using content, go out into Google and Facebook and then you're just running either like a max clicks or max view campaign, which are the cheapest campaigns you can possibly run. But what's nice about it is nobody who clicks on that content is going to be unqualified, right? Because why would you be interested? Except that you're experiencing this pain point once they've landed on the page, then you use all the naughty remarketing tools, things that will let you like Admiral will let you remarket anything. They do not care. They're soulless and godless over there. And so now you can say Hey, by my crystal that cures cancer and nobody's going to have any compliance issues or whatever requirements. use that with great power comes great responsibility, let's say, but if you did want to market something that for whatever reason you're not allowed to market, that's the way to do it. It's very top of funnel content. Let's say, you have a solution for rheumatoid arthritis. Yeah. Like your ads can't be about like your cure or any claims, but you can talk quite a bit about rheumatoid arthritis. Yeah. What I would do is, this the X number of things you don't know about this. So the seven things you don't know about credit repair or the nine things you didn't know about arthritis. Cause if I have arthritis, there's nine things I don't know about arthritis. Like I'm going to have to click on that. Now you better make sure you're actually putting things in front of me that I don't know. But yeah, it's very top of funnel and it's also a way to expand the market too, you're building the audience, especially if it's video content. This goes back to, this is very smart because I think a lot of folks, we'll get into this today. you're in this website conversion sort of battle with everybody else. You're in the battle on Google search for, the high intent keywords. And those CPCs aren't coming down anytime soon. The more competition that there is, the the CPCs are going to be no matter how great your ads are. But the point is that traffic, that is the bloody red ocean of digital marketing. We elevate yourself and also become an authority in the space, but not provide necessarily the solution is by doing what you're talking about here, too. So this isn't just for products where, you might be a little sketchy, but I think it's an overall strategy. We certainly see that with, we have. Proposals right now with customers that are like, Hey, we've reached 60 million, 35 million, 25 million in revenue. Like we can't scale anymore. What do we do? This is actually part of the strategy. So we talked about this, in a couple of episodes prior, especially if you're in those markets, like there's a couple of our customers that are in those markets where claims in that particular space, and I can name any names here are really taboo. Like in the male enhancement space, for example, like there is a market you can get around it with this type of stuff, because if I'm looking at seven ways that in seven things I didn't know about erectile dysfunction, and I'm watching that video or I'm reading that post. I'm not doing it because I got a friend that has that problem, but I will claim that I don't know what the hell. You're creating the market in such a way. And then you can use other methodologies. We use AdRoll all the time.. Yeah, so that great strategy there. But I think it's part of an overall strategy. So if you're stuck at scale or you have one of those products and you've got a legitimate, It's a great strategy for that. If you have a good solution. Let's talk about that. But also it's a way to scale and build brand, expand market which is what we're actually gonna be talking about here today a great period of time for me because I'm doing something, within the organization that I always love to do. It's a little bit overwhelming, but. I'm handling a lot of the initial discovery calls for a lot of businesses. I'm running a business like we're doing a lot of other things, but we know what is happening in the market to hear it specifically and to see it specifically what the big problems are and then to layer this in as a this is a trend. I now see that's what we're gonna be talking about here today. It's the thing that we used to talk about way back at the beginning. for having me. Of, this podcast on levels of traffic and I'm seeing it as a huge problem right now. It's probably something that your media buying maybe your agency right now is not doing. And it's an easy way to get a 20, 30 percent lift on your ads almost immediately.