I'm Todd Miller of Isaiah Industries, manufacturer of
Todd Miller:specialty residential metal roofing and other building materials.
Todd Miller:Welcome to Construction Disruption, the show that explores what's new,
Todd Miller:what's next, and what's working in the construction and remodeling worlds.
Todd Miller:Um, I'm really excited about going forward with today's show today.
Todd Miller:But first, let me welcome our co-host, Ryan Bell.
Todd Miller:Ryan, how you doing?
Ryan Bell:I'm doing well, Todd, how are you?
Todd Miller:I'm doing well.
Todd Miller:Also heard something interesting the other day.
Ryan Bell:Please share.
Todd Miller:Yeah, I heard that you can actually skydive, uh, without a parachute.
Ryan Bell:Really
Todd Miller:Um, problem is you can't skydive twice without a parachute.
Todd Miller:Okay, sorry about that.
Ryan Bell:nice there.
Ryan Bell:There is actually, uh, I believe Travis Pastrana jumped out of
Ryan Bell:a airplane without a parachute.
Todd Miller:I have seen some of that.
Todd Miller:Yeah.
Todd Miller:And then, and then the gliding stuff too, where they look like flying
Todd Miller:squirrels until they land someplace.
Ryan Bell:Yep.
Todd Miller:I, I'm gonna, I'm gonna pass.
Todd Miller:I mean, I've been roofing all my life and I still don't like kites particularly,
Todd Miller:so passing Anyway, shall we move ahead?
Ryan Bell:Yes, let's get started.
Todd Miller:Fantastic.
Todd Miller:Well, one of the things I often, um, have talked to roofing contractors about
Todd Miller:over the years is how possibly they could differentiate themselves by taking more of
Todd Miller:a design build approach to roofing, uh, as they talk to their clients rather than a.
Todd Miller:I'm a roofer.
Todd Miller:Here's my price type of approach that so many contractors like to take.
Todd Miller:Um, so today we're going to dig into that with a company that is
Todd Miller:indeed taking a different approach to the benefit of their clients.
Todd Miller:Our featured guest today is Ashley Moss, owner and president of Missus,
Todd Miller:that's MRS, missus Roof Pros based in Greenville, South Carolina.
Todd Miller:With a passion for craftsmanship and a fresh eye for curb appeal.
Todd Miller:Ashley started MRS Roof Pros in 2025 out of her love for the roofing
Todd Miller:industry and her desire to bring a female perspective to the industry.
Todd Miller:MRS Roof Pros believes that a roof is an opportunity to reimagine, um, and re-image
Todd Miller:a home's design, elevate its value.
Todd Miller:And at the same time, protect what matters most.
Todd Miller:All with style and precision.
Todd Miller:Ashley, welcome to Construction Disruption.
Ashley Moss:Thank you.
Ashley Moss:I'm so happy to be here.
Ashley Moss:Todd and Ryan, thank you for having me.
Todd Miller:Well, we are thrilled to have you here and I forgot to tell our
Todd Miller:audience we are doing challenge words again this episode, so y'all can be
Todd Miller:listening for something we may say that is a little bit peculiar and figure out
Todd Miller:if that might be our challenge word.
Todd Miller:So, um, let's move ahead.
Todd Miller:Tell us a little bit, Ashley, how did you fall in love with roofing
Todd Miller:as a profession and as a business?
Ashley Moss:Well, I think like most people, you don't really fall in love with
Ashley Moss:roofing as much as you fall into roofing.
Ashley Moss:Right?
Ashley Moss:That's pretty much what happened to me.
Ashley Moss:It's almost like both of them happened to me.
Ashley Moss:So by that, let me tell you the little story.
Ashley Moss:So about 11, 12 years ago, I was, um.
Ashley Moss:I was, I was looking for something new to do.
Ashley Moss:I hadn't had been in the workforce for a while, and one of my good
Ashley Moss:friends who, our sons played football together, she was working at a roofing,
Ashley Moss:distribute a distribution center.
Ashley Moss:And she said, Hey, we're looking for a part-time file clerk.
Ashley Moss:Is that something you'd be interested in?
Ashley Moss:And I said, sure.
Ashley Moss:I mean, I'm raising four kids.
Ashley Moss:I'm always looking for another way to bring in some sort of income.
Ashley Moss:And so I said, sure, I'll, I'll do that.
Ashley Moss:And so what started out was just as a part-time file clerk in
Ashley Moss:the HR department turned into.
Ashley Moss:A full-time HR assistant position.
Ashley Moss:And then I kind of just as opportunities presented themselves, I just kind
Ashley Moss:of moved into some different roles.
Ashley Moss:And it was actually really great because the distribution company was in its
Ashley Moss:beginning phases, it was growing, so that really lent to some opportunities for me,
Ashley Moss:and I ironically ended up in a position.
Ashley Moss:Um, as their organizational development specialist, which is what I had
Ashley Moss:gotten my degree in, but had never used right, like so many of us.
Ashley Moss:And so with that position, I was able to start creating content
Ashley Moss:training programs for their.
Ashley Moss:Up and coming new managers, their current branch managers, district
Ashley Moss:managers, all those kind of of positions.
Ashley Moss:And so I was creating content training programs and that let me learn more
Ashley Moss:and more about the roofing industry.
Ashley Moss:I got to see.
Ashley Moss:Um, what a distributor saw.
Ashley Moss:I got to meet vendors and manufacturers because of course they're always
Ashley Moss:looking for ways to get people to pay for those trading programs.
Ashley Moss:So I was able to meet a lot of really interesting individuals and
Ashley Moss:some great people in the industry.
Ashley Moss:And I learned more about the products both on the residential
Ashley Moss:and the commercial side.
Ashley Moss:And so that really lent.
Ashley Moss:That, that opening and that that learn uh, that introduction to the roofing industry.
Ashley Moss:And then not only did I start to fall in love with that industry as I think
Ashley Moss:most of us do once we get in it, 'cause you find some really cool people.
Ashley Moss:Um, but I also was able to find my husband and so that's how I also fell in love with
Ashley Moss:roofing as I got to fall in love with him.
Ashley Moss:And he is been in the roofing industry for years, so it's kind of a win-win for me.
Todd Miller:That is awesome.
Todd Miller:I have to think, you know, as you went from distribution and transitioned from
Todd Miller:that into, um, actual contracting, I have to think that somehow, you know,
Todd Miller:you looked at the roofing industry and you saw an opportunity probably to
Todd Miller:better meet homeowner and customer needs.
Todd Miller:Um, can you tell us a little bit about what that opportunity
Todd Miller:was you saw out there?
Ashley Moss:Yeah, we, I, I, I saw an opportunity to create.
Ashley Moss:Kind of a different approach, like we talked about that
Ashley Moss:re-imagining the roofing process.
Ashley Moss:Right?
Ashley Moss:I saw that there was a lack of, I think oftentimes education for the homeowner.
Ashley Moss:They don't know what they don't know, and there's so much more out there now,
Ashley Moss:as you know, as a, as a manufacturer, as a vendor, there's so many more options
Ashley Moss:out there available to the homeowner.
Ashley Moss:And putting a roof on a house is a very big costly investment into your home.
Ashley Moss:And so we saw that.
Ashley Moss:Why not add a little bit more style?
Ashley Moss:Let's add, let's take those options that the manufacturers are creating and let's
Ashley Moss:really put that into the sales process and give our our clients the opportunity to.
Ashley Moss:Put their own stamp on their home, create a little more style with it, right?
Ashley Moss:And so that's kind of the focus that we went with.
Ashley Moss:And we were like, let's add more style, let's add more color, let's add
Ashley Moss:more, you know, pizazz fun into it.
Ashley Moss:And that that also lent itself to a, a slowing down the sales process too.
Ashley Moss:We really want to.
Ashley Moss:Make our customer our partner, you know, this is a big purchase,
Ashley Moss:this is a big investment.
Ashley Moss:You've really gotta trust that person that's coming into your home.
Ashley Moss:And so that's, that's the way we saw it.
Ashley Moss:We're like, let's, let's create a whole different process for a homeowner and,
Ashley Moss:and change kind of what the typical roofing or roofer contractor looks like.
Todd Miller:I love that, and it goes right along with
Todd Miller:something we say all the time.
Todd Miller:I mean, you know, when you look at most homes, exteriors, about
Todd Miller:two thirds of what you see is.
Todd Miller:Roof in a lot of cases.
Todd Miller:And, you know, we would never use the same trim or siding or brick
Todd Miller:colors, all of our neighbors.
Todd Miller:Um, but we always so often use the same roofing.
Todd Miller:So I love what you're doing in terms of pointing that out and
Todd Miller:kind of opening up people's worlds.
Todd Miller:Well, I, I know that as you mentioned, Josh, um, is in the
Todd Miller:business with your husband.
Todd Miller:Um, he is your vice president of operations.
Todd Miller:I'm kind of curious, so, so you're focused a lot on that.
Todd Miller:Customer experience side of things.
Todd Miller:Um, what do Josh's experience and passion bring to your clients?
Ashley Moss:Well, I think for the most part, Josh.
Ashley Moss:Brings a lot of the fun.
Ashley Moss:He is a, he is an extremely energized, uh, positive individual,
Ashley Moss:so I really like that, that he brings a lot of the fun into it.
Ashley Moss:He's very passionate about roofing.
Ashley Moss:He has been in the business for almost 30 years, and he has, he's
Ashley Moss:pretty much been on every angle of it.
Ashley Moss:He's been a contractor before.
Ashley Moss:He's been in the distribution side.
Ashley Moss:He's led.
Ashley Moss:Sales team, so he really can bring knowledge and expertise to
Ashley Moss:a homeowner on, on every angle.
Ashley Moss:You know, what, what do they need?
Ashley Moss:What do they want?
Ashley Moss:What can we offer?
Ashley Moss:And so that's what's really fun is that he brings the expertise, the knowledge.
Ashley Moss:I rely heavily on him for that.
Ashley Moss:Clearly his ability to get on a roof is great.
Ashley Moss:That really helps me out.
Ashley Moss:Um, but it, it is his ex, his expertise and his knowledge, and
Ashley Moss:he's such a great support to me.
Ashley Moss:He builds me up.
Ashley Moss:I just, I, I, there's no one else I would rather do this
Ashley Moss:with than him, so he's great.
Todd Miller:cool.
Todd Miller:Well, it sounds like you're a perfect match pair in a lot of respects then.
Todd Miller:Well, so I'm kind of curious, so we are recording this shortly after, uh, one big
Todd Miller:thing in the news of home improvement was.
Todd Miller:Uh, Renovo Partners, uh, which was owned by venture capital just unexpectedly
Todd Miller:closed up about three or four weeks ago.
Todd Miller:Um, I'm, I'm kind of curious, and maybe it has nothing to do with that, but
Todd Miller:is there anything when you look at the roofing business right now that kind
Todd Miller:of troubles you, I mean advancements or things that are going on out
Todd Miller:there that you feel may not be in the best interest of the property owner?
Ashley Moss:I think pretty much what you just said, you know that that latest.
Ashley Moss:The, the private equity coming in, right?
Ashley Moss:The changes in that thing, I think the biggest concern that
Ashley Moss:we have for our customers is you see that push for volume, right?
Ashley Moss:They just wanna get in, they wanna get a roof sold.
Ashley Moss:There's no care or concern about what the homeowner wants.
Ashley Moss:Um, they just look at what they need and, and oftentimes I think there's,
Ashley Moss:you know, like in any industry though, there's always a typical.
Ashley Moss:The bad seed, the one that doesn't do what they're gonna
Ashley Moss:say they're, they're gonna do.
Ashley Moss:And, and we have personally had customers who said, okay, you're
Ashley Moss:the third roofer I've called.
Ashley Moss:Right?
Ashley Moss:Other roofers have told me I need a whole new roof.
Ashley Moss:I don't know if I believe 'em.
Ashley Moss:Is that right?
Ashley Moss:And so that gives us an opportunity to, to show them, okay, yes, they
Ashley Moss:were right, or no, they weren't.
Ashley Moss:Right.
Ashley Moss:Right.
Ashley Moss:So we're trying to change the reputation, trying to bring that
Ashley Moss:trustworthiness, that honesty.
Ashley Moss:Mostly the transparency back into the, into the roofing field.
Ashley Moss:And so I think that's also why, because you do, you see this big push now for,
Ashley Moss:um, for, for volume, let's just get a
Ashley Moss:roof.
Ashley Moss:Let's just fla the same thing up.
Ashley Moss:Let's keep going.
Ashley Moss:And I'm like, I'm like, all righty, then let's totally take it down.
Ashley Moss:Let's slow it down a little bit.
Ashley Moss:Let's change the process.
Ashley Moss:And that's also, once again, wanting to reimagine that roofing
Ashley Moss:experience for our homeowners.
Ashley Moss:So.
Todd Miller:Yeah, that's cool.
Todd Miller:And you know, I think that I'm not gonna bash private equity too much, but I, I do
Todd Miller:think when they get involved, everything.
Todd Miller:Boils down to numbers for them.
Todd Miller:Um, and, and that's not just their sales and their profits, but you
Todd Miller:know, it's like you're saying, we just wanna go out there and sell as
Todd Miller:many rifs as, as we possibly can.
Todd Miller:And, uh, I think that's tough.
Todd Miller:I know that, um, Scott Clifton, who is one of our territory managers,
Todd Miller:uh, I know you work with Sam Knight in your area, but, uh, Scott is our
Todd Miller:territory manager for the New England States and, uh, he has recently.
Todd Miller:Crafted some talking points that he's sharing with contractors
Todd Miller:about how to differentiate yourself from those companies that may be
Todd Miller:driven, may be driven or owned by that, uh, private equity group.
Todd Miller:And, um, really it's been re well received by a lot of contractors to see
Todd Miller:the, the talking points he's sharing.
Todd Miller:I'm kind of curious, as you look at, um, MRS Roof Bros, what are
Todd Miller:your dreams for your company?
Todd Miller:I think I maybe even saw where, you know, you wanna get more into other
Todd Miller:types of home improvements as well.
Todd Miller:Uh, tell us a little bit about that.
Ashley Moss:Yes.
Ashley Moss:We've got, we're really excited about what and where we wanna take MRS Roof pros.
Ashley Moss:And we're actually already starting that.
Ashley Moss:I mean, you're, you're, you're, you're spot on.
Ashley Moss:We've actually started to create a, a whole new series that we're
Ashley Moss:doing called Making it Home.
Ashley Moss:Where we're gonna do a lot of social media and draw in more of the exterior design.
Ashley Moss:'cause we have a full-time interior designer on staff and originally
Ashley Moss:we kind of just had him, Hey, place your eyes on our customer's roof.
Ashley Moss:Give us a couple of color choices or a different material choice so
Ashley Moss:that way you as a homeowner get a professional kind of a viewpoint, which.
Ashley Moss:Is also why that helps differentiate who we are as, as you know, MRS
Ashley Moss:Roof Pros.
Ashley Moss:But we also, um, want to continue that.
Ashley Moss:We wanna take it from the roof to the rooms.
Ashley Moss:We want to be your one stop shop, right?
Ashley Moss:Because.
Ashley Moss:Our biggest goal when we're meeting with a customer is to gain their trust, right?
Ashley Moss:We wanna partner with our customers, and so if we can partner with 'em
Ashley Moss:and we can gain that trust with 'em, then we've got our foot in the door.
Ashley Moss:And as I'm sure you guys probably know yourself, like with a lot of contractors,
Ashley Moss:when you're in there and you're spending time with that homeowner and you're
Ashley Moss:listening to what their concerns are.
Ashley Moss:We've had people talk about all sorts of things.
Ashley Moss:They're like, okay, I've got a leaky window and I don't know about this
Ashley Moss:siding, and why is my stove not working?
Ashley Moss:And all sorts of weird questions.
Ashley Moss:But that also gives us another opportunity to say, Hey, you know.
Ashley Moss:Let's look at other things that we can help you with, or let's talk about your
Ashley Moss:other needs you might have and, and we are partnering with a lot of very
Ashley Moss:reputable contractors here that we can help with painting with, with siding,
Ashley Moss:with gutters, with remodeling, right.
Ashley Moss:And that's also wanting to pull that interior designer in to continue
Ashley Moss:that so we can kind of touch.
Ashley Moss:Everything that a homeowner might need, and when we can be their go-to person
Ashley Moss:where they feel like they have that, that confidence and that trust already built.
Ashley Moss:So yeah, and then also we would really love to see, let's
Ashley Moss:take this brand of and of MRS
Ashley Moss:Roof pros of that female focused, and let's take it across the country.
Ashley Moss:We'd love to see.
Ashley Moss:Dots, you know, all over the map as well.
Ashley Moss:'cause having worked with that distribution company, we do know
Ashley Moss:a lot of talented women and men in the industry that we know would
Ashley Moss:do fantastic in other markets.
Ashley Moss:So that's kind of the really big, long-term picture.
Ashley Moss:But, um, that, that would also be something we would really
Ashley Moss:enjoy doing and working on.
Todd Miller:It makes every bit of sense once you've established those
Todd Miller:relationships and got that trust going, um, to be able to bring other products and
Todd Miller:other, uh, trades to those folks as well.
Todd Miller:So I wanna talk a little bit about the in-home sales process.
Todd Miller:Um, you use and, you know, you talk about slowing down that process and, uh, gotta
Todd Miller:be honest, that's the exact opposite of what I see most contractors wanting to do.
Todd Miller:They just wanna speed it up and push it through.
Todd Miller:So, um, what.
Todd Miller:Does slowing down the process mean to you, and how do your customers respond to that?
Ashley Moss:The biggest thing about slowing down the process for us is
Ashley Moss:really taking the time to listen.
Ashley Moss:Um, I think that goes back to kind of what we were talking about, that volume
Ashley Moss:that a lot of companies are trying to do.
Ashley Moss:They wanna get in, they wanna get out, they wanna sell what they
Ashley Moss:typically know, and we really try to.
Ashley Moss:Pause before we even meet with our clients as we're getting ready
Ashley Moss:to walk in and, and meet them and have a conversation with them.
Ashley Moss:We really try to calm ourselves and slow ourselves down and really pay attention
Ashley Moss:to what they're saying because oftentimes.
Ashley Moss:What they think their issue is may not necessarily be what their issue
Ashley Moss:is or what they think they want isn't necessarily what they need.
Ashley Moss:And so we spend a lot of time having that conversation with them and, and
Ashley Moss:allowing them to talk and allowing them to share what their concerns are.
Ashley Moss:And this also gives us an opportunity to really get to know.
Ashley Moss:What, what their long-term goals are with their home, or what
Ashley Moss:their financial situation is, or what their family situation is.
Ashley Moss:Um, you, you'd be surprised at how, how much people really wanna
Ashley Moss:share or, you know, wanna be heard.
Ashley Moss:And so that's our biggest thing, is really just taking the time to really understand
Ashley Moss:what they're doing, what, what their, what their needs are, what their wants are.
Ashley Moss:Just listening to, to what their concerns are.
Ashley Moss:And that's been very well received.
Ashley Moss:Um, I feel like lots of times our customers are just, they, they're happy.
Ashley Moss:They're like, thank you for coming, and that was so much fun.
Ashley Moss:I didn't know this could be fun.
Ashley Moss:Because they're like, I feel really comfortable.
Ashley Moss:I feel like we should have more conversations.
Ashley Moss:And so it's really been well received.
Ashley Moss:So we're, we're really happy about how that's turning out.
Ashley Moss:So.
Todd Miller:I love that.
Todd Miller:And you talk about helping them to, you know, talk about their dreams
Todd Miller:and their future and you know, that really can influence the choices
Todd Miller:they make now, I mean, I see a lot of folks, for example, who invest
Todd Miller:in better roofs, who tell me you.
Todd Miller:You know, I'm gonna leave this house to my kids, or I've got a nephew I'm
Todd Miller:gonna sell this to in a few years.
Todd Miller:And so, you know, blessing them with a long-term roof can make a lot of sense.
Todd Miller:Well, I, I'm kind of curious on your sales process.
Todd Miller:How, how long are you typically in the home with a client?
Ashley Moss:It can vary depending right on the situation, but.
Ashley Moss:We, we spend a decent amount of time because our typical, kind of a typical,
Ashley Moss:uh, meeting with a client would be, we get there, we kind of just talk
Ashley Moss:about what their needs are, why did they call us, what are their concerns?
Ashley Moss:And then Josh will get on the roof, he'll get in the attic, he'll
Ashley Moss:crawl around, he'll take a look.
Ashley Moss:And one of the biggest things that we've started utilizing, which we really
Ashley Moss:feel like has been a big game changer.
Ashley Moss:It has been the use of like the GoPro.
Ashley Moss:So he'll get on the roof, he'll get up there, he'll take videos, he'll
Ashley Moss:be able to show them where there's damage or where there's not damage,
Ashley Moss:right, where something's going on.
Ashley Moss:And so by him getting up there and taking a few quick videos, when he
Ashley Moss:comes back down and we go back in there to talk to the, the customer.
Ashley Moss:They can see firsthand what he's talking about.
Ashley Moss:And that has been, like I said, just a really big game changer.
Ashley Moss:The, the, when you look at that, that customer's face as you're showing
Ashley Moss:'em, okay, here's some hail damage, you can see the divots, or here's
Ashley Moss:some wind damage you see pulled back, you know, shingles or whatnot.
Ashley Moss:The customer is finally going, oh, they, they get a better visual.
Ashley Moss:They understand, and that also builds a lot of that trust.
Ashley Moss:I think, you know, they, they, they can see it because otherwise you're taking
Ashley Moss:your word for somebody, getting on a roof, going, yeah, there's some damage
Ashley Moss:up there, there's some issues, but how do you know you're not getting on the roof?
Ashley Moss:You don't know what to look for.
Ashley Moss:And so by, by showing those videos and getting them to be able to
Ashley Moss:see firsthand what's going on in their roof has been a huge.
Ashley Moss:a huge.
Ashley Moss:asset to us.
Ashley Moss:So it gets them more involved too.
Ashley Moss:They're looking at it.
Ashley Moss:They're going, okay, now what do we need to do?
Ashley Moss:And so that opens up those doors for us to give them options.
Ashley Moss:Is it gonna be.
Ashley Moss:Just a, a restoration of the roof or is it gonna be a full replacement?
Ashley Moss:And then, like you just said, that allows us also to have those conversations of are
Ashley Moss:you planning on staying here long term?
Ashley Moss:You know, is this, are you getting ready to sell?
Ashley Moss:Are you getting ready to downsize?
Ashley Moss:Are you, are you wanting to remodel?
Ashley Moss:And then if we can have those conversations when we're talking about
Ashley Moss:what needs are needing to be met.
Ashley Moss:That opens up their wants.
Ashley Moss:And then we can also talk about, okay, look, if you're ready to remodel,
Ashley Moss:let me show you all the cool new things that are out there for roofs.
Ashley Moss:Let's put metal on this time.
Ashley Moss:Let's talk about a different type of a shingle.
Ashley Moss:Let's, let's do a bold color because you're wanting to change
Ashley Moss:the app, the exterior home, so.
Ashley Moss:Those have been the, the best way.
Ashley Moss:So that's, I mean, it's not a set way that we do, we really try to, like I
Ashley Moss:said, listen to our customers and then that just kind of guides where we go
Ashley Moss:and, and how our sales process goes.
Todd Miller:Well, I think that's great because over the years I've noticed some.
Todd Miller:Tractors take a very technical approach.
Todd Miller:Others take a little bit more of an ROI based approach.
Todd Miller:And it sounds like you folks do a great job of blending those both together
Todd Miller:and, uh, that certainly seems like it would serve your clients extremely well.
Todd Miller:Um, well, let's talk a little bit about product selection.
Todd Miller:You know, helping them choose the right product for them and their home.
Todd Miller:Um, again.
Todd Miller:This is kind of a fresh approach.
Todd Miller:'cause so many contractors just push the product that they're most familiar with or
Todd Miller:they have an installer with for, or maybe the one they, they're gonna get a trip
Todd Miller:program if they sell enough squares of it.
Todd Miller:I don't know.
Todd Miller:Um, what are some of the tools that you use when working with homeowners
Todd Miller:through that product selection process?
Ashley Moss:I think the biggest tool that we've been utilizing is all the
Ashley Moss:technology that's out there, right?
Ashley Moss:All of the manufacturer's websites, the, the, the amazing tools that they're
Ashley Moss:out there now where you can, you know, take a picture of your, of your home
Ashley Moss:and we'll do that with their home.
Ashley Moss:And we'll change colors of the roof so they can kind of see firsthand.
Ashley Moss:So we really encourage our customers too.
Ashley Moss:After we've had an assessment, after we've talked to 'em about options, then
Ashley Moss:we really like to say, Hey, why don't you go check out these different websites.
Ashley Moss:Go look at these different, uh, products that are now available.
Ashley Moss:We'll bring in.
Ashley Moss:Product samples if need be, like in our second in our, you
Ashley Moss:know, appointment with 'em.
Ashley Moss:And there's obviously every kind of pamphlet I have, every kind
Ashley Moss:of, you know, flyer I've got.
Ashley Moss:But what we really try to use is really push them to go look out
Ashley Moss:on the internet and see what's out there because there's so many.
Ashley Moss:Uh, visuals now.
Ashley Moss:And that's so helpful when a and a, when a customer's trying to
Ashley Moss:decide, because I mean, once you get that roof up there, you're not
Ashley Moss:gonna be like, Hey, I don't like it.
Ashley Moss:Now what do I do?
Ashley Moss:I mean, we actually were talking to a, uh, our dentist the other
Ashley Moss:day and he was making that comment.
Ashley Moss:He was like, no.
Ashley Moss:My wife was like, I really want this color.
Ashley Moss:And he was like, I don't know.
Ashley Moss:And then it's up there and now they're like.
Ashley Moss:Really wish we could change it.
Ashley Moss:So there's all these cool new technological advances that, that
Ashley Moss:we really try to utilize to help ease that decision making as well.
Ashley Moss:Right.
Ashley Moss:So there's just a lot out there that they can go and look and,
Ashley Moss:and that's definitely a benefit.
Ashley Moss:So I.
Todd Miller:You know, as I think about, you know, being a woman owned
Todd Miller:business in a largely male industry, I'm, I'm kind of curious, and maybe
Todd Miller:this is kind of a nuance, but.
Todd Miller:Do you carry the fact that you are female owned, front and center in your marketing?
Todd Miller:Or is it more that you promote the fact that your business is
Todd Miller:different, uh, in these ways?
Todd Miller:And of course those are because you know, you've got more of a
Todd Miller:female perspective to things.
Todd Miller:I realize that's kind of a nuance, but I'm kind of curious which one
Todd Miller:kind of leads the way for you.
Ashley Moss:Well, I think our name
Ashley Moss:is a, is a big, you know, uh, push towards, it's the misses, right?
Ashley Moss:It's the female, it's the pink, it's the logo, it's the diamonds.
Ashley Moss:I mean, you know, it, it's, it's kind of in your face in that regard.
Ashley Moss:Then clearly if you're on the website, you'll see my face.
Ashley Moss:But, um, but it wasn't, it's not as much of the, of wanting to really
Ashley Moss:push the female owned business as much as, as it is the female perspective.
Ashley Moss:And that's what's differentiating us from other roofers.
Ashley Moss:Right.
Ashley Moss:It's adding.
Ashley Moss:Style in adding that extra flare, giving our customers the chance to
Ashley Moss:be able to make their home a little more unique and a little more them.
Ashley Moss:And I think that's where I try to emphasize.
Ashley Moss:The female side of it, if you will.
Ashley Moss:It's not necessarily that way, but it is a different approach, a different way of
Ashley Moss:thinking of things, um, and, and about how to go about putting on a roof, right?
Ashley Moss:I wanna add style, I wanna add color, I wanna make, I want my
Ashley Moss:house to stand out a little bit more than somebody else's or whatnot.
Ashley Moss:But, so yeah, it is a very nuanced, like you said it, but.
Ashley Moss:The, I think the logo and the name speaks a
Ashley Moss:lot,
Todd Miller:Sure.
Ashley Moss:but other than that, no.
Ashley Moss:I, I kind of wanna push with that.
Ashley Moss:We're different because of how we approach it.
Todd Miller:So you just maybe think of something.
Todd Miller:Very rarely do I plug our own company on our podcast, but,
Todd Miller:um, I, I do have to say this, so.
Todd Miller:To the best of my knowledge, we are the only residential roofing manufacturer
Todd Miller:that can do custom colors in job lots.
Todd Miller:And a lot of times, you know, we have customers who end up with us
Todd Miller:because they're like, I just want this specific color, and we can
Todd Miller:bring them through a color matching process and do some cool stuff.
Todd Miller:Well, I, I'm kind of curious, you know, you've been at this, you
Todd Miller:know, for a while now, starting your own business with MRS Roof Pros.
Todd Miller:Any challenges along the way that surprised you?
Ashley Moss:Um, I would think the, the biggest challenge has been the technology.
Todd Miller:Oh, really?
Todd Miller:Okay.
Ashley Moss:Um, yes.
Ashley Moss:Um, just, I mean, I've been floored at how hard it's been to be Google verified and.
Ashley Moss:It's all those little teeny things, the marketing, the social
Ashley Moss:media, the, the technology, because it's changing so rapidly.
Ashley Moss:That, I mean, we've definitely had to hire younger people to
Ashley Moss:help us with our social media.
Ashley Moss:Um, our own children were laughing at us at the very beginning and they're
Ashley Moss:like, wow, that's not good mom.
Ashley Moss:And so, so bringing in.
Ashley Moss:Those that understand that better has been a lifesaver.
Ashley Moss:And you'll hopefully start to see that even more and more now.
Ashley Moss:Um, but yeah, that technology on that side, right, you know, it's,
Ashley Moss:it's learning a new CRM and utilizing that because we really wanna be tech
Ashley Moss:focused because that is the future.
Ashley Moss:And that's another way for us to differentiate ourselves, I think
Ashley Moss:from a lot of roofing contractors, there's so many that are still too
Ashley Moss:afraid to get into that, and we want.
Ashley Moss:We want our clients to be able to, from their phone, pay that invoice, right.
Ashley Moss:Choose some things, make appointments.
Ashley Moss:Um, and so we're having to learn all that and make sure we understand that.
Ashley Moss:And, and it's constantly changing.
Ashley Moss:I mean, AI and everything else, uh, it's, it's, woo, it's been a lot.
Todd Miller:Well, and I love that, you know, the, the kids
Todd Miller:saying, I'm just saying, mom, we gotta do it this other way.
Todd Miller:And, you know, having, having that, uh, younger perspective to help you.
Todd Miller:Well, any real pleasant surprises you've had along the way.
Ashley Moss:I would say our, our best surprise, and I don't know why this is
Ashley Moss:so shocking to me, but the unbelievable amount of support that we have gotten
Ashley Moss:from everyone, from our previous, like coworkers and colleagues, even our,
Ashley Moss:what you would consider our competition, um, everyone has been so positive.
Ashley Moss:And so supportive, and they're like, you guys are gonna kill it out there.
Ashley Moss:We're so excited.
Ashley Moss:I love what you're doing.
Ashley Moss:I've never thought about doing it that way.
Ashley Moss:I love all this, this whole approach.
Ashley Moss:And so that has been just absolutely wonderful.
Ashley Moss:Just the, the sheer support from everybody has been, we're just, we're so grateful
Ashley Moss:and we're just been so humbled by it.
Ashley Moss:So it's been wonderful.
Todd Miller:Well, you guys are doing the American Dream by going out there on
Todd Miller:your own and doing this, so kudos to you.
Todd Miller:Um, I'm kind of curious.
Todd Miller:Is there any place or anyone you follow or listen to or read, um, that where
Todd Miller:you find inspiration for your ideas?
Todd Miller:Anyone in particular or just kind of a broad range or?
Ashley Moss:I think a lot of it has been like listening to podcasts such as
Ashley Moss:yours, listening to other friends of mine who do podcasts in, in, in the building
Ashley Moss:industry, listening to our customers.
Ashley Moss:Talking to our family and friends, you know, we'll throw all sorts of random
Ashley Moss:ideas at 'em and like, what do you guys think about if we did something like this?
Ashley Moss:Or, and, and they've got insight by being a homeowner or
Ashley Moss:experiences they've gone through.
Ashley Moss:That's been really great.
Ashley Moss:'cause we have, we've gotten a lot of, of just different
Ashley Moss:ideas from them, um, previous.
Ashley Moss:Especially when I was doing organizational development and doing all that
Ashley Moss:leadership, I always, I love John Maxwell.
Ashley Moss:I mean any of his leadership books.
Ashley Moss:Leadership 1 0 1 is such a great overall simple kind of when you're just kind
Ashley Moss:of starting out a love that book.
Ashley Moss:Uh, one of my other favorites was Rory Vaden.
Ashley Moss:Take the Stairs.
Ashley Moss:It's like an older book, but, and I don't know if you're,
Ashley Moss:uh, familiar with him at all.
Ashley Moss:It is such a great positive.
Ashley Moss:Basically, get off your bum, you know, get out there, get
Ashley Moss:going and just, and just, and.
Ashley Moss:Plow ahead at it, right?
Ashley Moss:Like, don't make excuses, just go and do something instead of just sitting.
Ashley Moss:Make a change.
Ashley Moss:And so his whole thing is like, take the stairs, right?
Ashley Moss:Instead of taking the elevator, take the stairs.
Ashley Moss:It's more of a challenge, but there's gonna be benefits from it.
Ashley Moss:And one of my favorite stories that he's.
Ashley Moss:That he talks about in there and it's, it's, it's stuck with
Ashley Moss:me for, for all these years.
Ashley Moss:And I don't know if you guys have ever heard of the cow and
Ashley Moss:the Buffalo story, where, how.
Ashley Moss:In the Colorado plains, there's cows and there's buffaloes.
Ashley Moss:And when storms would come in, they come over from the west right
Ashley Moss:out over the rocky mountains, and then they go towards the east.
Ashley Moss:The cows and the buffaloes would both go, okay, I can sense there's a storm coming.
Ashley Moss:So the cows just go, I gotta get outta here, right?
Ashley Moss:So they start running towards the east, away from the storm.
Ashley Moss:So the problem is cows aren't very fast, right?
Ashley Moss:they've run out of energy pretty quick.
Ashley Moss:And so the storm eventually catches up with the cows and the cows are tired, and
Ashley Moss:then they're stuck in the storm longer having to be, you know, suffer from it.
Ashley Moss:Where a buffalo turns towards the storm, he goes to the west, and the
Ashley Moss:buffaloes just run through the storm.
Ashley Moss:And they just, you know, put their head down and they go and, and then you,
Ashley Moss:you get through the storm a lot faster, you're on the other side and then you
Ashley Moss:get to enjoy the benefits from the storm, the rain, the growth, the whatever.
Ashley Moss:And, and that's just always struck me because so many times we want
Ashley Moss:to just go, this is too hard.
Ashley Moss:I don't wanna do this.
Ashley Moss:And I'm not gonna lie, there's been a few days, you know, recently
Ashley Moss:when we've started this business that we're like, what are we doing?
Ashley Moss:Um, but.
Ashley Moss:That's just stuck with me and I, and I really feel strongly that
Ashley Moss:if we just all kind of just face those storms, just get through it.
Ashley Moss:It's so much better.
Ashley Moss:On the other side, the procrastination is what just holds
Ashley Moss:so many of us stuck, you know?
Ashley Moss:So that, those are like two of my favorites that I'll still, every now and
Ashley Moss:then pick up and just kind of read to give me a little boost, a little extra.
Ashley Moss:You can do this.
Ashley Moss:Don't go take that nap right now for whatever it might be, but.
Todd Miller:I love that story.
Todd Miller:Uh, Ryan, we gotta call this the cows in the Buffalo episode.
Todd Miller:I think.
Todd Miller:I mean, that is a great story and I have no idea if it's true.
Todd Miller:I haven't lived with cows or buffalo, but, but, but what a great story.
Todd Miller:Well, I, I'm curious, do you have any advice for someone out there who might be
Todd Miller:new to construction or home improvement, what advice do you have for them?
Ashley Moss:Network.
Ashley Moss:I really am a big proponent of networking and, and meaning as simple as just getting
Ashley Moss:out there and talking to people, right?
Ashley Moss:Um, finding friends or family members who are in the
Ashley Moss:industry, talking to them about.
Ashley Moss:What is it like?
Ashley Moss:What do you do?
Ashley Moss:You know, what should I, what should I go and study or should I find out
Ashley Moss:more about just networking and then utilizing any of those groups that
Ashley Moss:are in that particular industry?
Ashley Moss:Um, uh, clearly one for us for is, is National Women in Roofing.
Ashley Moss:It's a great.
Ashley Moss:It's a great, uh, group of women and it's a way for you to be immediately
Ashley Moss:connected with other people who are going through the same boat as
Ashley Moss:you or understand that industry.
Ashley Moss:Um, finding a mentor.
Ashley Moss:Uh, I was blessed to have a fantastic mentor when I was at that, uh,
Ashley Moss:distribution company, and she has, she's turned into one of my best friends.
Ashley Moss:But just having that mentor you can go throw ideas off of and ask questions
Ashley Moss:about, how do I do this in this field?
Ashley Moss:And what have you experienced?
Ashley Moss:And, and she's so good at.
Ashley Moss:She'll, she'll give it to me back straight.
Ashley Moss:She'll be like, Nope, don't do this, do that.
Ashley Moss:You're doing it wrong, whatever.
Ashley Moss:But just mentoring and, and finding out other people that you can go glean from
Ashley Moss:their expertise and their experiences is probably my biggest suggestion.
Todd Miller:Oh, that's great advice.
Todd Miller:Um.
Todd Miller:Hey, it's been great having you here on the show today.
Todd Miller:Is there anything we haven't covered that you wanted to be sure to, to share with
Todd Miller:our construction disruption audience?
Ashley Moss:Um, no, I mean, other than.
Ashley Moss:I, it's like we were talking about, I'm, I'm excited to be doing this.
Ashley Moss:This is a scary new kind of, of, of, of thing.
Ashley Moss:We're gonna go out here and try.
Ashley Moss:But I just really encourage other women, other men, other individuals,
Ashley Moss:like you said, I mean, America's the greatest place to live and
Ashley Moss:we have so much opportunity here.
Ashley Moss:Just get out there and try something you just don't know and, and just jump
Ashley Moss:into it and you'd be surprised at how many people are willing to be supportive
Ashley Moss:and helpful and help you along that.
Ashley Moss:Um, I mean, we're excited to be here.
Ashley Moss:We're excited to see where we can take, you know, MRS Roof pros and, and just
Ashley Moss:thank you both again for having me on.
Ashley Moss:This has been a fantastic experience.
Todd Miller:Well, thank you and I'm excited to see what you're doing and
Todd Miller:watch the coming years unfold as well.
Todd Miller:Uh, I think you're doing a, i a great job and I love what
Todd Miller:you're, the fresh perspective you're bringing to an old trade.
Todd Miller:Uh, I think is great.
Todd Miller:Well, this has been a great time.
Todd Miller:Um, before we close out, I have to ask if you're willing to participate
Todd Miller:in something we call Rapid fire.
Todd Miller:Um, so these are five questions, some serious, some a little more silly.
Todd Miller:All you have to do is give a quick response or you up to
Todd Miller:the challenge of rapid fire.
Ashley Moss:Absolutely.
Todd Miller:Awesome.
Todd Miller:Well, Ryan, would you like to have the pleasure of making the
Todd Miller:first, asking the first question?
Ryan Bell:I would love to Thank you, Todd.
Ryan Bell:Question number one, what is a product or service you've acquired recently
Ryan Bell:that was a real game changer for you?
Ashley Moss:I don't know if it's necessarily as as recent, as much
Ashley Moss:as I had no idea that with Amazon, if you already have an order out.
Ashley Moss:They've started a new little button that if you look at something else you
Ashley Moss:might want, it can just add it right to that same order and you, if you push
Ashley Moss:it, 'cause I accidentally pushed it the other day, it'll just charge you.
Ashley Moss:It goes right on there.
Ashley Moss:I had no idea it was a game changer for me and, and then I also realized that I can.
Ashley Moss:I can order paper towels, I can order all sorts of things that I
Ashley Moss:don't have to go to the store for.
Ashley Moss:That has been a game changer, which is kind of sad to say, but
Ashley Moss:it really has been wonderful.
Ashley Moss:So
Ryan Bell:So you don't have to add it to your cart and checkout.
Ryan Bell:It's just like a one click checkout.
Ashley Moss:Yes.
Ashley Moss:And it'll, it'll automatically stick it on whatever's coming tomorrow.
Ashley Moss:And I'm like, oh my
Ashley Moss:gosh, this is so bad.
Ashley Moss:'cause now I'm like, oops.
Todd Miller:So, so convenient though.
Todd Miller:Uh, so convenient.
Todd Miller:Okay.
Todd Miller:Question number two.
Todd Miller:What is a vehicle that you once owned or maybe you drove?
Todd Miller:O, maybe it was even a parent's vehicle that you wish you still had.
Ashley Moss:that's a good question, huh.
Ashley Moss:Um,
Ashley Moss:I did have, well, it was my parents, but a Mitsubishi 3000 gt.
Ashley Moss:It was like one of those old kind of sportsy car and it was just fun 'cause
Ashley Moss:it was little and it was two seater basically, and it was a lot of fun.
Ashley Moss:Oh my gosh, that is such a fun question and I haven't thought about that.
Ashley Moss:Yeah, I haven't thought about that car in a long time.
Ashley Moss:That was a great car.
Todd Miller:May, maybe another one of those can be in your future.
Todd Miller:Who knows?
Ashley Moss:that's right.
Ashley Moss:I don't know where you'd find one of those now, but.
Ryan Bell:All right.
Ryan Bell:Uh, question number three.
Ryan Bell:What is your favorite meal?
Ashley Moss:Ooh.
Ashley Moss:I love lots of meals, but pretty much anything that has chips and
Ashley Moss:salsa in it, I'll be a happy person.
Ashley Moss:I will eat chips and salsa as a meal on at least once a week, if not more.
Ashley Moss:So anything with chips and salsa, I'd love.
Ashley Moss:So.
Todd Miller:Well, that's hard to work that in with your, uh, your
Todd Miller:favorite pumper nickel bread that you like so much, isn't it Ryan?
Ryan Bell:Was hoping I'd be able to talk about it a little bit.
Ryan Bell:Yeah.
Ryan Bell:But yes, I love for it.
Ryan Bell:Anybody that doesn't, doesn't know.
Ryan Bell:I love
Ryan Bell:pumpernickel
Todd Miller:Thumper nickel and and salsa.
Todd Miller:Question four.
Todd Miller:Um, what would, okay, would you rather always have to sing everything you have
Todd Miller:to say or would you prefer to have to dance every place you have to walk?
Ashley Moss:Ooh, definitely the dancing.
Todd Miller:Really interesting.
Ashley Moss:I'm not good at either, but I really do.
Ashley Moss:I love dancing, so I would have so, so much fun dance.
Ashley Moss:I mean, my husband and I do a lot of dancing in the house anyways, and
Ashley Moss:we will do it in the grocery stores.
Ashley Moss:'cause I don't know if you guys have been at a grocery store lately, but
Ashley Moss:they're playing all of our eighties stuff and I, we will end up dancing
Ashley Moss:in the aisles and we're like, and then I'm like, oh, where am I?
Ashley Moss:Okay.
Ashley Moss:So yeah.
Ashley Moss:But I think I would totally love to do the dancing.
Todd Miller:Cool.
Todd Miller:Good answer.
Ryan Bell:All right.
Ryan Bell:Final question here.
Ryan Bell:We'll end on a little bit more of a serious note.
Ryan Bell:What would you like to be remembered for at the end of your days?
Ashley Moss:I would wanna be remembered for being someone who
Ashley Moss:is just kind, compassionate, uh, giving 'cause Josh and I really do
Ashley Moss:focus a lot on, we wanna give back.
Ashley Moss:We're very, our faith is a very big part of who we are and we
Ashley Moss:love to, to help others and.
Ashley Moss:Being in this industry has also opened up those doors for us, which
Ashley Moss:is wonderful, but just charity and kindness and giving back to others.
Ashley Moss:I, I, that would, that would, that would be awesome to be remembered for that.
Todd Miller:I, I love that answer.
Todd Miller:And how often, I've been thinking lately what a different.
Todd Miller:World it would be if we were all just giving and sharing, uh, the way that,
Todd Miller:that we're supposed to be doing.
Todd Miller:Um, and how, how different that would be.
Todd Miller:So cool stuff.
Todd Miller:Well, actually, I have no doubt, um, that what you're going to do, what you're
Todd Miller:doing is gonna be successful and it's gonna successful continue to follow you.
Todd Miller:Um, if folks would like to connect with you, what are the
Todd Miller:best ways for them to do that?
Ashley Moss:Um, on our website, we've got Facebook, Instagram, just look
Ashley Moss:for MRS Roof Pros and you'll find us.
Ashley Moss:We're out there, obviously more so now than ever with our new young help.
Todd Miller:Well, and I know you're pretty easy to find on LinkedIn also.
Todd Miller:And and so is Josh.
Todd Miller:I believe so.
Ashley Moss:Yes.
Ashley Moss:Oh yeah.
Todd Miller:Good.
Todd Miller:Well, did we all get in our challenge words?
Todd Miller:I know I worked mine in, um, what was mine?
Todd Miller:Oh, mine was just saying.
Todd Miller:Just saying.
Todd Miller:Yeah.
Ashley Moss:I'm pretty sure I got mine in
Ashley Moss:all then.
Todd Miller:all right then.
Todd Miller:All Ryan, I'm sorry.
Todd Miller:I probably spoiled yours for you, didn't
Ryan Bell:So I was planning on throwing it in.
Ryan Bell:I'm, I was thinking, no matter what she says, I can say that sounds good
Ryan Bell:with a side of pumpernickel bread.
Ryan Bell:was totally caught off guard by the chips and salsa answer, and I was
Ryan Bell:just kinda like, I'm not, I'm just not gonna get my word in this episode.
Ryan Bell:So.
Ashley Moss:I
Ashley Moss:apologize, Ryan.
Ryan Bell:okay.
Todd Miller:you, you get a half point because we still got it in there somehow
Todd Miller:with, with a little help from our friends.
Todd Miller:Right.
Ryan Bell:Yep.
Todd Miller:Well actually, thank you so much.
Todd Miller:This has been a great time.
Todd Miller:We really appreciate your time here today.
Ashley Moss:Thank you.
Ashley Moss:It has been so much fun.
Ashley Moss:I really enjoyed it.
Todd Miller:Thank you to our audience for tuning into this very special
Todd Miller:episode of Construction Disruption with our friend Ashley Moss of MRS Roof.
Todd Miller:Pros, please watch for future episodes.
Todd Miller:Um, we always have great guests.
Todd Miller:Give us a thumbs up or a good review, whatever the case may be.
Todd Miller:Um, but until the next time we're together, keep on challenging, keep on
Todd Miller:looking for better ways of doing things.
Todd Miller:And above all, don't forget to have a positive impact on everyone you encounter.
Todd Miller:Um, make them smile, give them some words of encouragement.
Todd Miller:Such simple yet powerful things you can do to change someone else's world.
Todd Miller:So God bless and take care.
Todd Miller:This is Isaiah Industry signing off until the next episode
Todd Miller:of Construction Disruption.