Jay Schwedelson: We are back for Ask Us Anything from the Do This, Not That podcast. This is our short episode where all week long we get in questions, we get in work questions, we get in totally ridiculous questions, and we try to answer one of each. And if you wanna submit a question, it's real easy. You go to jayschwedelson.com.

Jay Schwedelson: There's a button that says Podcast, another one that says Ask Us Anything, and we get the wildest questions. So, um, yeah, let's jump into it. Let's do the work question first. We have a question from Rob from Philadelphia. Uh, sorry about your Sixers. They were terrible. They got swept. Um, Rob, what is your question?

Jay Schwedelson: "Jay, I feel like we spend so much time trying to figure out what to do with AI, but all we wind up with is getting content written and the basics back from AI. What should we be using AI for that maybe is off the radar that we're not aware of?" I love easy AI tricks, and I think everyone makes AI too complicated, like you gotta do all these crazy things.

Jay Schwedelson: So let me give you some, some tricks and things that you could do with AI that's probably not on your radar, and you could do these with the free versions. You don't even need the paid versions of any of the platforms. So I'm gonna give you some on different platforms. So the first one, one of my favorite things to do is using the Gemini thing in your Chrome browser.

Jay Schwedelson: So when you open up your Chrome browser, in the upper right-hand corner, there's a little button that says Ask Gemini. All right? And if you don't have it, you should update, update your Chrome browser. It's this free plugin. It's very cool, and the reason it's very cool, you could do certain very cool things.

Jay Schwedelson: One of my favorite things to do is I'll go to any site. Let's say there's a company, business, consumer, nonprofit, whatever, and I think they're crushing it. They're doing a great job. Maybe it's a competitor, okay? It doesn't matter. You just go on their website, all right? And then you click on the Ask Gemini button in the upper right-hand corner on your Chrome browser.

Jay Schwedelson: And then all you do is this, 'cause you wanna find out what this company is using in their martech stack. What are the social media listening tools they're using? What are the ad tools they're using? What is everything that they are using, the different vendors and software and things, and you could find out just by doing this.

Jay Schwedelson: So you go on that website of your competitor or somebody you think is doing a great job You click on the Ask Gemini button, and then you put a prompt in something like this, "Analyze this entire site and tell me what their martech stack is and their lead gen strategy and their likely attribution setup, and tell me everything that they are doing, and look at all the pixel tracking and any other code on this website, and tell me all the different vendors that they are using to fuel their martech stack."

Jay Schwedelson: It doesn't have to be exactly that, but basically, you wanna say, "I wanna see what their martech stack is. I wanna see all the tools that they're using. Please analyze all the code on this website." And it will blow your mind, okay? Because it will literally tell you then, um, everything. What are they using to do their emails, to do their social posts, to do their, uh, search stuff, to do their AI tools.

Jay Schwedelson: I love using the Gemini Chrome thingamabob. So mess around with that. I love that. Um, okay. So another one that I think people are sleeping on is in the free version, you can do this on ChatGPT. This is so easy. So people don't realize that the number one piece of content that the AI tools are looking for when anybody goes and queries any AI platform, you know, ChatGPT or Gemini or Claude or Perplexity, whatever, the thing that the AI tools look for more than anything else on people's websites are comparison tables, right?

Jay Schwedelson: So if HubSpot had... HubSpot on their website had HubSpot, uh, how we compare to, you know, Salesforce and, and, and Microsoft and this one and that one, okay, and there was a comparison table that had the little check mark showing the features that HubSpot had that maybe Salesforce didn't have. These type of comparison tables are the number one piece of content that the AI, AI tools look for to fuel their answers.

Jay Schwedelson: So here's the secret sauce thing that you can do. You can go to ChatGPT, the free one, okay? And then you say, "Build a comparison table of these four companies," right? And then you put in the four different companies and their URLs. Choose the comparison categories based on where my company, you say what your company is, has the strongest differentiation, and make the table skew in my favor without lying.

Jay Schwedelson: Okay? And you ask it to make an image of that table. And what it will do, okay, it will create a table of the four companies that you want yourself compared to, but it will skew it so that way you come out looking the best, and it won't be a lie. It's gonna look at all the data on all the different sites.

Jay Schwedelson: You stick that on your site, you use this in all your social media. This will get you so much more traction than you can possibly imagine because this is what the AI tools are looking for. Speaking of looking for, I never know what I'm looking at. We have this whole dashboard of all, all of our analytics, and I pull it up, and a lot of times I don't know what I'm doing.

Jay Schwedelson: I look and I go, "What am I supposed to do with all this information?" So what I did the other day, which was great, and again, this is all in the free versions of this stuff, I took a screenshot of my dashboard, okay? And then I uploaded that. You could do it to Gemini, you could do it to ChatGPT, whatever. And I literally plugged it into, uh, Gemini, and I said, "What does this dashboard actually tell me?

Jay Schwedelson: What's the number one thing I should be alarmed about, and what does the data suggest I should do in the next seven days?" Because I'm clueless, and this really does help me, okay? It really does help me get a better idea of what I should be thinking. It's like my new best friend. And I'll tell you the cheesiest one that I do, which you're not gonna do, which is if you go ahead and you go to your email inbox and you shrink the email inbox so all the, all the font is really, really tiny, and then you make a screenshot, an image of your email inbox.

Jay Schwedelson: Then take that image and upload it to ChatGPT, the free version, and, and upload that image of your inbox and say, "Hey, ChatGPT, of all the emails that you see here," 'cause they see all the subject lines and the pre-headers, "which emails are most likely to be opened? Give me the top five. And which emails are the least likely to open, and give me the bottom five, and tell me what tactics and why?"

Jay Schwedelson: And it will break down the emails that you're getting, and it will tell you which emails are most likely to get opened based on all the data they have. Now, I know that's all over the place, but here's the story. AI just needs to be pushed. There's so much more that you could do with it than just having it make ridiculous pictures, having it, uh, uh, write copy for you.

Jay Schwedelson: There's so much that you can mess around with. So that's why I love it so much. I didn't even drink coffee today. I am talking way too fast. I'm, uh, all over the place. Let's get to the ridiculous question We have a question from Sarah from Minneapolis. Is it still cold there? I mean, Minneapolis is just always cold.

Jay Schwedelson: I'm so sorry. Um, Sarah, what's your question? "Jay, you said you don't watch horror movies, but I heard that you watched Send Help on something that you talked about. Isn't that a horror movie?" Okay. No. Let me talk about that for a second. So the number one movie right now that's out there on streaming, at least the number one on Hulu, but I think it's the number one overall, is a movie called Send Help with Rachel McAdams.

Jay Schwedelson: Rachel McAdams is the woman from, uh, Mean Girls, and they labeled this thing a comedy horror. I'm telling you, it is not a horror. I don't watch horror movies. It's not a horror movie, and it was very good. So I recommend watching Send Help. This is a good movie. I also watched, uh, the Sally Field movie, Remarkably Bright Creatures.

Jay Schwedelson: Great. Um, I'll tell you what else I'm watching right now. Everybody out there that's not into reality TV, I understand. You think it's beneath you, you think you're better than that, but I'm gonna tell you right now, there is one reality TV show that I think everybody should give a try. So th- this... There's a new series called The Real Housewives of Rhode Island, all right?

Jay Schwedelson: And if you've never watched reality TV, this season's brand new, they've never done it before, so you can get involved with the characters right out of the gate. There's about eight episodes out right now. This is the most bonkers, uh, reality TV season of any show I've ever seen, okay? And I've seen 22 seasons of The Bachelor, Bachelorette, Golden Bachelor, Bachelor in Paradise, Golden Bachelorette, Golden Bachelor.

Jay Schwedelson: I've watched all the Love Islands. I've watched many different of the Real Housewives. I've... I mean, you name it, I've watched it. And I'm here to say that The Real Housewives of Rhode Island is the most bonkers one ever. These people don't care. Th- these couples are cheating. These couple... And they're talking about it.

Jay Schwedelson: These couples are dating multiple people. They're talking about it. They are there physically getting into stuff. It is unbelievable. So I sh- give f- two thumbs up and two toe thumbs up to watch this. Um, I appreciate you being here. Listen, if you wanna help the show, leave a comment, uh, because it helps us circulate in the algorithm, and I'm always trying to game the system in circulating the algorithm on the show.

Jay Schwedelson: You're awesome, and we will see you at the next one. Later.