1 00:00:00,050 --> 00:00:04,940 2025 was the year hype died and the real work began. 2 00:00:04,940 --> 00:00:09,860 So we stopped asking if AI and new media would change things, and we started asking 3 00:00:09,860 --> 00:00:12,710 ourselves, how do I use this to win? 4 00:00:12,924 --> 00:00:17,304 So we're gonna break down this blueprint of the year through five specific lenses. 5 00:00:17,304 --> 00:00:21,834 The first one, starting with my producer and friend Jacob Gooden, 6 00:00:21,864 --> 00:00:26,034 on why starting ugly is better than waiting for perfection. 7 00:00:26,034 --> 00:00:26,394 That's. 8 00:00:26,594 --> 00:00:29,114 More than important than ever, I would say right now. 9 00:00:29,474 --> 00:00:34,214 Then we have, next up is Justin Abrams on how to increase your surface area 10 00:00:34,214 --> 00:00:38,954 of luck in a tough economy, Then we have my business partner, Scott Duffy, 11 00:00:38,954 --> 00:00:44,054 who is gonna talk about the actual reality of how to train a digital 12 00:00:44,054 --> 00:00:46,934 mind to scale you and your business. 13 00:00:47,024 --> 00:00:48,194 Then we're heading over to. 14 00:00:48,364 --> 00:00:52,324 My best friend and my old partner here, business partner and podcast 15 00:00:52,324 --> 00:00:54,844 host Matt Wolfe, the AI guy. 16 00:00:54,994 --> 00:01:00,634 He's going to come on here talking about a controversial take on why AI taking 17 00:01:00,634 --> 00:01:04,234 your job might actually be the best thing that's ever happened to your career. 18 00:01:04,684 --> 00:01:10,834 Then we're wrapping it all up with Joe Stolte on why software is dead and how AI 19 00:01:10,834 --> 00:01:16,084 to AI marketing is actually gonna be how things change and how you sell forever. 20 00:01:16,429 --> 00:01:20,539 So before we dive into the first clip with Jacob Gooden, make sure to hit 21 00:01:20,539 --> 00:01:23,749 that subscribe button and make sure that you are ready to build a more 22 00:01:23,749 --> 00:01:26,989 resilient business and life in 2026. 23 00:01:32,199 --> 00:01:36,849 I like the conversations you and I have about the media. 24 00:01:36,849 --> 00:01:39,639 You made a great point, which I want to go through, is like, it's never 25 00:01:39,639 --> 00:01:43,779 been an easier time to actually create content and make something of yourself. 26 00:01:43,809 --> 00:01:45,009 You know, put your voice out there. 27 00:01:45,369 --> 00:01:47,349 There's so many different mediums now, like. 28 00:01:47,799 --> 00:01:51,819 New ones, existing ones that are kind of having new shape shifter 29 00:01:51,939 --> 00:01:55,269 moments, you know, like podcasts, going to YouTube for instance. 30 00:01:55,569 --> 00:01:56,619 You have great insights there. 31 00:01:57,009 --> 00:02:01,359 But also, um, like the why, because that, that's like, you see 32 00:02:01,359 --> 00:02:02,649 the spectrum of different shows. 33 00:02:02,649 --> 00:02:03,459 You have your own show. 34 00:02:03,459 --> 00:02:05,439 It's like, oh, why even do this? 35 00:02:05,439 --> 00:02:06,609 Like, why would you have this? 36 00:02:06,609 --> 00:02:10,929 Or, and like, how can it look like, how can it be packaged up and done 37 00:02:10,929 --> 00:02:12,789 consistently for the right reasons? 38 00:02:12,819 --> 00:02:15,099 So I kinda wanna just talk about that. 39 00:02:15,099 --> 00:02:16,119 Maybe we start there is. 40 00:02:16,619 --> 00:02:16,949 Yeah, 41 00:02:17,829 --> 00:02:20,349 Yeah, I don't know where, where you want to pick up there. 42 00:02:20,439 --> 00:02:20,679 Yeah. 43 00:02:20,694 --> 00:02:25,704 I think the why is really interesting because for, I mean, since before I 44 00:02:25,704 --> 00:02:29,544 even worked for you, I, I was like, I'm gonna have a podcast, and I 45 00:02:29,544 --> 00:02:33,624 bought the microphone and I sat on it for, I mean, what, five years? 46 00:02:33,624 --> 00:02:35,094 Something cra I mean, it was longer than that. 47 00:02:35,094 --> 00:02:35,754 I had it before. 48 00:02:36,174 --> 00:02:38,484 I sat on it for like seven years just thinking about like, 49 00:02:38,484 --> 00:02:39,564 what do I want my show to be? 50 00:02:39,834 --> 00:02:42,354 I came up with all these ideas, I could do this, I could do that. 51 00:02:42,354 --> 00:02:44,994 I was like relating into the music industry, so I was like, I'll do music. 52 00:02:45,219 --> 00:02:46,089 Industry news. 53 00:02:46,089 --> 00:02:49,539 And then I started working for you and I was like, I could do editor type stuff. 54 00:02:49,539 --> 00:02:52,449 And then, um, during COVI, I had this idea. 55 00:02:52,479 --> 00:02:55,689 I I, I got lonely during covid, like most of us did. 56 00:02:55,929 --> 00:02:58,899 And, um, and I started having conversations with childhood friends. 57 00:02:59,088 --> 00:03:00,258 We all grew up homeschooled. 58 00:03:00,738 --> 00:03:03,918 And we would have these conversations about like, what it was like growing up 59 00:03:04,608 --> 00:03:08,418 like that and then now being an adult and what's changed and who are we as 60 00:03:08,418 --> 00:03:10,188 people now and, and, and all this stuff. 61 00:03:10,188 --> 00:03:12,948 And so within that, it sparked this idea of like. 62 00:03:13,683 --> 00:03:15,063 Oh, this might be the thing. 63 00:03:15,093 --> 00:03:16,383 This might be the podcast. 64 00:03:16,383 --> 00:03:16,713 Right? 65 00:03:17,433 --> 00:03:20,403 And then it was like, okay, what's the intentionality behind it? 66 00:03:20,403 --> 00:03:21,093 Because I don't wanna just like. 67 00:03:22,154 --> 00:03:26,328 Be a bunch of people just sitting on a couch like yapping about nothing, right? 68 00:03:26,328 --> 00:03:28,938 Like we need to have some kind of driving factor for it. 69 00:03:28,938 --> 00:03:32,208 And so it, it kinda was like, okay, well let's think about that. 70 00:03:32,208 --> 00:03:36,198 And it took another four or something years to, to like flesh it out. 71 00:03:36,198 --> 00:03:38,328 But it, you know, I took way too long doing this. 72 00:03:38,328 --> 00:03:39,438 I'll just, I'll just be honest. 73 00:03:39,678 --> 00:03:40,008 Um, 74 00:03:40,713 --> 00:03:41,058 It happens. 75 00:03:41,073 --> 00:03:45,108 but, but it kind of landed on this space of like, okay, I wanna talk 76 00:03:45,108 --> 00:03:48,108 about the good, the bad and the ugly of homeschooling and what that means. 77 00:03:48,108 --> 00:03:50,658 And I wanna share individual stories. 78 00:03:51,363 --> 00:03:56,013 About your experience, um, what it was like back then, what it's like today, how 79 00:03:56,013 --> 00:04:00,573 it's shaped you into the person you are today with the intention of like, yeah, 80 00:04:00,573 --> 00:04:04,353 it's like a support group for other people who went through that, but also for people 81 00:04:04,353 --> 00:04:05,523 who are currently going through that. 82 00:04:05,553 --> 00:04:05,973 Okay. 83 00:04:06,213 --> 00:04:07,083 Does it get better? 84 00:04:07,083 --> 00:04:09,063 Are you having a tough time for parents? 85 00:04:09,063 --> 00:04:10,743 Kind of looking at it and making decisions. 86 00:04:10,743 --> 00:04:13,623 I've interviewed my parents and we've talked about the, the mistakes they made, 87 00:04:13,623 --> 00:04:14,973 but also the great things that they did. 88 00:04:15,393 --> 00:04:20,133 Um, so anyway, I say all that to say like the intentionality behind it became very. 89 00:04:20,453 --> 00:04:23,663 And it's changed even within the last, I've been going for nine 90 00:04:23,663 --> 00:04:24,923 months, I think now with the podcast. 91 00:04:25,313 --> 00:04:29,483 So it's, it's shifted even to be like, okay, we're starting to touch on deeper 92 00:04:29,483 --> 00:04:31,883 topics than maybe I initially wanted to. 93 00:04:31,883 --> 00:04:34,823 We're talking about deconstruction, we're talking about like, you know, 94 00:04:35,033 --> 00:04:39,383 uh, heavy stuff that maybe needs a little bit of therapy sessions. 95 00:04:39,383 --> 00:04:40,013 Yeah, exactly. 96 00:04:40,018 --> 00:04:41,663 Parenting, we're talking about all this stuff. 97 00:04:41,663 --> 00:04:43,583 That's, it is very heavy topic sometimes. 98 00:04:43,583 --> 00:04:44,183 Not always. 99 00:04:44,183 --> 00:04:47,873 We, we also touch on the fun laugh, laugh at it, cringey, homeschool stuff, but. 100 00:04:49,563 --> 00:04:52,533 was this intentionality of like, let's find the spot. 101 00:04:52,953 --> 00:04:56,462 And so that's when I work with people like yourself, like with working 102 00:04:56,523 --> 00:05:00,333 on an RV podcast, like figuring out what is the reason you're doing 103 00:05:00,333 --> 00:05:04,113 this, and then like, let's, let's find the space for that, right? 104 00:05:04,143 --> 00:05:06,063 Where's the packaging fit the best? 105 00:05:06,063 --> 00:05:07,143 Is it a podcast? 106 00:05:07,143 --> 00:05:08,133 Is it a YouTube channel? 107 00:05:08,133 --> 00:05:09,453 Is it a TikTok account? 108 00:05:09,513 --> 00:05:09,693 Like. 109 00:05:10,668 --> 00:05:12,498 It might not be any of those things. 110 00:05:12,498 --> 00:05:13,308 It might be a blog. 111 00:05:13,308 --> 00:05:13,878 Who knows? 112 00:05:14,178 --> 00:05:15,438 We have to find that space. 113 00:05:16,128 --> 00:05:19,128 That's the, that's the first thing, and then you can go from there. 114 00:05:19,699 --> 00:05:24,439 I guess podcast, would you say podcast is like the best way to capture, because I, 115 00:05:24,484 --> 00:05:29,599 when I think of content, like, I'll just give my thought on it really fast, is 116 00:05:29,599 --> 00:05:33,334 I. And how I've coached a lot of people is like, Hey, you want to capture it? 117 00:05:33,334 --> 00:05:36,364 At least, you know, audio and video, high quality. 118 00:05:36,364 --> 00:05:38,914 We're using Riverside FM right now. 119 00:05:39,724 --> 00:05:40,354 Is it perfect? 120 00:05:40,354 --> 00:05:44,824 No, but no, no program is, you know, and make sure your equipment is compatible. 121 00:05:44,854 --> 00:05:49,709 That's also something that we all learn along the way, but, uh, the, I 122 00:05:49,709 --> 00:05:53,639 think of like capture, how do you, high quality capture, whatever the thing is 123 00:05:53,639 --> 00:05:54,929 that you decide that you're gonna do. 124 00:05:55,604 --> 00:05:58,814 And then, um, know that that can be turned into all sorts 125 00:05:58,814 --> 00:05:59,954 of different types of content. 126 00:06:00,464 --> 00:06:05,129 So like, in terms of the destination, you know, if you capture it well in, 127 00:06:05,134 --> 00:06:08,414 in like this, like what we're doing at the highest quality, like 4K if you 128 00:06:08,414 --> 00:06:12,284 can, because everything's on big TVs now, even, you know, YouTube videos. 129 00:06:12,284 --> 00:06:15,764 So just, these are all like the things that I think about that 130 00:06:15,764 --> 00:06:18,374 I know you've coached me on too, but like we've coached each other. 131 00:06:18,914 --> 00:06:24,104 But are there any like, I guess like core principles, like foundational things that 132 00:06:24,104 --> 00:06:29,144 before someone actually commits to it, like what, what should they have in mind? 133 00:06:29,144 --> 00:06:29,894 Equipment wise? 134 00:06:29,894 --> 00:06:31,694 Software process? 135 00:06:32,315 --> 00:06:34,655 That's a hard one to answer because everything is a little bit different. 136 00:06:34,655 --> 00:06:34,925 Right. 137 00:06:34,925 --> 00:06:40,115 But, but I think the, we have a friend, Chris Krimitsos, he, 138 00:06:40,115 --> 00:06:41,855 he has this like start ugly. 139 00:06:42,245 --> 00:06:44,705 Philosophy and, and I'm, I'm with that. 140 00:06:44,705 --> 00:06:46,775 My podcast is not super polished. 141 00:06:46,805 --> 00:06:49,235 It's like sometimes it's recorded on Zoom. 142 00:06:49,235 --> 00:06:51,215 That's just what's easiest for my guests. 143 00:06:51,455 --> 00:06:54,095 So I, I also have to, there's a level to which you have to like, 144 00:06:54,095 --> 00:06:55,115 meet people where they're at. 145 00:06:55,471 --> 00:06:58,021 and so I think about like, yeah, of course you could go spend. 146 00:06:58,256 --> 00:07:01,676 $5,000 and get a great camera and a mic set up and all these things. 147 00:07:01,976 --> 00:07:05,576 Or you could just pull the thing that's in your phone, in your pocket, right? 148 00:07:05,576 --> 00:07:08,876 Your phone, pull that out and just start figuring out how 149 00:07:08,876 --> 00:07:10,646 to use this to make something. 150 00:07:11,096 --> 00:07:15,146 Um, and that I think is like, what's incredible is like, 151 00:07:16,076 --> 00:07:17,336 this is why it's so easy. 152 00:07:17,636 --> 00:07:22,076 You could literally make an entire podcast just on this thing right here and. 153 00:07:23,071 --> 00:07:25,501 There's apps of course, you know, Riverside is fantastic. 154 00:07:25,561 --> 00:07:28,261 Love Riverside Descript is one that we highly recommend, 155 00:07:28,591 --> 00:07:29,461 like they're all in ones. 156 00:07:29,641 --> 00:07:32,671 But even just like if it's just you as a content creator, if you don't wanna 157 00:07:32,671 --> 00:07:36,181 do interview stuff, like just use the camera app that's built into your phone. 158 00:07:36,301 --> 00:07:37,321 Like just do it. 159 00:07:37,381 --> 00:07:39,181 And then yeah, you could get a microphone. 160 00:07:39,181 --> 00:07:41,611 There's of course, like wireless mics are great. 161 00:07:41,611 --> 00:07:42,871 You can get wired mics. 162 00:07:42,901 --> 00:07:47,851 I just upgraded my phone, so now I can plug my, my sick MV seven in directly 163 00:07:47,851 --> 00:07:49,366 into my phone if I want to, like I can. 164 00:07:49,796 --> 00:07:50,726 Yeah, of course. 165 00:07:50,786 --> 00:07:53,786 But this is a $270 microphone, right? 166 00:07:53,846 --> 00:07:56,546 I have, like we talked about tech issues. 167 00:07:56,696 --> 00:08:00,746 I have like 150 to $200 camera set up that just wasn't working with Riverside. 168 00:08:00,746 --> 00:08:02,906 Today I'm shooting this on my iPhone. 169 00:08:03,296 --> 00:08:03,616 Um, 170 00:08:03,916 --> 00:08:07,636 And I would, I, I didn't see a difference quality wise, honestly. 171 00:08:07,636 --> 00:08:08,656 This might even be better. 172 00:08:09,256 --> 00:08:09,556 So there you 173 00:08:09,586 --> 00:08:10,276 very possible. 174 00:08:10,336 --> 00:08:10,636 taken. 175 00:08:11,266 --> 00:08:11,626 Yeah. 176 00:08:11,626 --> 00:08:16,006 So it, it is one of those things where it's like, I also, like, I used a $15 177 00:08:16,006 --> 00:08:20,566 webcam for years of like shooting, just like my tutorial content that 178 00:08:20,566 --> 00:08:23,746 I would do use internally with teams of just like, I'm making loom videos. 179 00:08:23,746 --> 00:08:23,956 Right? 180 00:08:23,956 --> 00:08:27,316 Like I, I don't think it's always so much about like, oh, 181 00:08:27,316 --> 00:08:28,366 you gotta have all of the tools. 182 00:08:28,366 --> 00:08:29,896 You can get paid, use what's free. 183 00:08:30,406 --> 00:08:33,326 Get started, but, but once you wanna upgrade, I think Descript 184 00:08:33,346 --> 00:08:35,176 is like the easiest video editor. 185 00:08:35,536 --> 00:08:39,646 Um, it's also, if you have a podcast, it's like a fantastic editor for that as well. 186 00:08:39,646 --> 00:08:43,756 But if you, even if you wanna make YouTube content, you wanna make blogs, you want 187 00:08:43,756 --> 00:08:47,866 stuff transcribed like you talked about, like you setting yourself up to make 188 00:08:47,866 --> 00:08:50,596 things like six different ways is awesome. 189 00:08:50,656 --> 00:08:52,816 It doesn't mean you have to make it six different ways. 190 00:08:53,221 --> 00:08:53,641 Yes. 191 00:08:53,864 --> 00:08:55,274 you gotta capture it somehow. 192 00:08:55,274 --> 00:08:58,274 And if you're gonna capture it yourself or with someone else, do it right. 193 00:08:58,334 --> 00:08:59,714 At least in, in a way that works. 194 00:09:00,024 --> 00:09:04,404 are there any issues that you find or maybe like as you coach some folks or 195 00:09:04,404 --> 00:09:10,314 whatever, like navigating opportunity and, you know, like, uh, issues in 196 00:09:10,314 --> 00:09:13,494 getting passionate with an opportunity or, you know, because it's like it can 197 00:09:13,584 --> 00:09:16,794 quickly lead to burnout for some folks if you don't approach it correctly. 198 00:09:17,399 --> 00:09:20,789 so opportunity shows itself in, in quite a few different ways. 199 00:09:21,329 --> 00:09:24,449 I often speak to young people that are in pursuit of their first job, and 200 00:09:24,449 --> 00:09:28,589 the hiring market for juniors in any category right now is really difficult. 201 00:09:28,919 --> 00:09:32,669 And you may be looking at a really long stint of unpaid internships and lots 202 00:09:32,669 --> 00:09:37,589 of folks just cannot afford, literally financially afford an internship. 203 00:09:37,589 --> 00:09:39,239 They quite literally need the income 204 00:09:39,599 --> 00:09:39,959 Mm. 205 00:09:40,469 --> 00:09:43,109 when that's the scenario, an opportunity comes calling. 206 00:09:44,369 --> 00:09:47,939 Probably shouldn't have too much of an opinion about how you make money. 207 00:09:48,284 --> 00:09:51,644 And it's always easier to find a gig when you have a gig. 208 00:09:51,844 --> 00:09:52,264 Mm-hmm. 209 00:09:52,904 --> 00:09:55,814 That's just a, that's age old wisdom and advice right there. 210 00:09:56,144 --> 00:10:00,224 So it really depends on where you are in your career Projection. 211 00:10:00,794 --> 00:10:03,344 It really depends on what your network looks like. 212 00:10:03,524 --> 00:10:07,544 It really depends at where you are in your, in the stages of your career. 213 00:10:07,874 --> 00:10:11,594 And so opportunity presents itself differently for the different stages. 214 00:10:11,834 --> 00:10:15,584 If I'm talking to a younger audience, it is about being employable. 215 00:10:15,734 --> 00:10:18,404 Demonstrate your ability to be employable. 216 00:10:18,704 --> 00:10:22,214 So if you made it through high school and you didn't have a job. 217 00:10:22,709 --> 00:10:24,209 I, I had my first job out. 218 00:10:24,234 --> 00:10:25,439 I, I was 12 years old. 219 00:10:25,439 --> 00:10:27,719 I was a ca golf course, super accountable. 220 00:10:27,749 --> 00:10:31,709 It's the first time I, it is the first time I ever got told f you to my face 221 00:10:31,709 --> 00:10:33,509 because of my performance with subpar. 222 00:10:33,884 --> 00:10:34,484 That's a way to 223 00:10:34,784 --> 00:10:34,919 fast, 224 00:10:34,949 --> 00:10:35,759 heard that again. 225 00:10:35,879 --> 00:10:39,419 And that's a way to learn again, is from some, some super rich local 226 00:10:39,629 --> 00:10:43,049 that won't pay you for your round because you just weren't good enough. 227 00:10:43,799 --> 00:10:44,999 And so that's a like. 228 00:10:45,344 --> 00:10:48,974 Getting a job, demonstrating your employable, demonstrating 229 00:10:48,974 --> 00:10:52,964 that you have a pursuit of skills no matter what job you get. 230 00:10:53,594 --> 00:10:56,984 Again, the lens you look through, you could become passionate about 231 00:10:56,984 --> 00:11:00,794 the core skills that you, that you stitch together for that experience. 232 00:11:00,884 --> 00:11:02,864 Or you could just be slogged by it. 233 00:11:03,254 --> 00:11:06,134 It could be a drag, but that's all about you, man. 234 00:11:06,134 --> 00:11:07,484 Like that's all about the person. 235 00:11:07,484 --> 00:11:09,974 And like it depends on the lens that you look in. 236 00:11:10,484 --> 00:11:13,094 I can honestly say I've had some really horrible jobs in my life. 237 00:11:13,829 --> 00:11:16,439 But I can do, I can dot 'em all together. 238 00:11:16,739 --> 00:11:21,449 I can stitch every single job as a formidable experience, and I can tell 239 00:11:21,449 --> 00:11:26,819 you a story from each one of those jobs that compounds today, 20 something 240 00:11:26,819 --> 00:11:31,409 years later, into a professional career now opportunity for a more and 241 00:11:31,409 --> 00:11:33,149 mature professional looks different. 242 00:11:33,914 --> 00:11:37,994 It looks like promotional opportunities, it looks like is now the right time after 243 00:11:37,994 --> 00:11:39,614 raising kids to start that business. 244 00:11:39,614 --> 00:11:40,814 I always wanted to start. 245 00:11:41,144 --> 00:11:43,334 It looks like the pursuit of financial freedom. 246 00:11:43,334 --> 00:11:47,504 It looks like the pursuit of, of travel and calming down and maybe 247 00:11:47,504 --> 00:11:51,699 distributing wisdom, and so opportunity presents itself depends on where you 248 00:11:51,699 --> 00:11:53,444 are in the stage of your lifecycle. 249 00:11:54,224 --> 00:12:00,224 But man, being a dad of young kids, being, being exposed to the youth and 250 00:12:00,224 --> 00:12:04,544 to the next generation of professionals that are out there, the number one thing 251 00:12:04,544 --> 00:12:06,764 that I implore is demonstrate employment. 252 00:12:06,944 --> 00:12:08,444 I don't care where you had a job. 253 00:12:08,504 --> 00:12:10,964 I don't care where you have a job currently. 254 00:12:11,234 --> 00:12:15,254 I care that somebody else has a litmus test on you and that you're proven. 255 00:12:16,019 --> 00:12:18,839 And now we can all grow into potential. 256 00:12:19,019 --> 00:12:23,519 And again, the opportunity will give you new sets of skills to explore that 257 00:12:23,519 --> 00:12:25,439 maybe you'll become a professional at. 258 00:12:26,009 --> 00:12:28,409 So this is all a compounding experience. 259 00:12:29,234 --> 00:12:34,169 I, I love it, man, because with that, yeah, that employable essence, I guess, 260 00:12:34,169 --> 00:12:38,069 and however you get in that mode, it changes something in us as well, and 261 00:12:38,069 --> 00:12:39,959 the way that we think things through. 262 00:12:39,959 --> 00:12:43,139 And obviously if you need to get paid, if you've got that cash flow coming 263 00:12:43,139 --> 00:12:47,399 in, you're feeling better, you're more, you're open to more opportunity. 264 00:12:47,399 --> 00:12:47,639 You. 265 00:12:48,149 --> 00:12:48,449 Yeah. 266 00:12:48,449 --> 00:12:52,679 Those dark corners that in your mind are now lit up to something quite 267 00:12:52,679 --> 00:12:56,249 different, you know, and, and things just show up and you're like, holy crap. 268 00:12:56,459 --> 00:12:56,939 It was just 269 00:12:57,074 --> 00:12:59,294 I'll give you, I'll, I'll give you another piece on it. 270 00:12:59,774 --> 00:13:03,314 I talk about this all the time, uh, in the, in the, in the 271 00:13:03,314 --> 00:13:05,624 lens that a lot of folks have. 272 00:13:06,179 --> 00:13:09,869 Something in the way, probably something that has to do with social anxiety. 273 00:13:09,989 --> 00:13:13,649 I, I had that for a long time in my career too, but I was like pushed off 274 00:13:13,649 --> 00:13:17,219 the cliff into networking and, and putting myself out there and being my own 275 00:13:17,219 --> 00:13:19,619 advocate and, and et cetera, et cetera. 276 00:13:21,059 --> 00:13:23,729 Getting a, getting a job, whatever the heck it is. 277 00:13:23,909 --> 00:13:26,519 Putting yourself in those uncomfortable situations, it 278 00:13:26,519 --> 00:13:28,379 increases the surface area for luck. 279 00:13:28,888 --> 00:13:29,368 So. 280 00:13:29,818 --> 00:13:31,768 By opening up that avenue for yourself. 281 00:13:31,768 --> 00:13:35,878 You may run into nobody, but you may run into the next thing that happens to you. 282 00:13:36,058 --> 00:13:36,928 Good or bad. 283 00:13:37,378 --> 00:13:39,208 Luck doesn't always have to be good. 284 00:13:39,208 --> 00:13:42,538 It could be bad luck on that day that you run into, but if you 285 00:13:42,538 --> 00:13:45,808 stay static, you can guarantee one thing is that momentum is cut off. 286 00:13:46,153 --> 00:13:50,263 And so for anybody that is pursuing opportunity or they're passionate about 287 00:13:50,263 --> 00:13:54,193 something and want to explore it a little bit deeper, again, I specialize 288 00:13:54,193 --> 00:13:57,163 in that zero to market, that zero to one, that getting that minimum 289 00:13:57,163 --> 00:14:02,773 imaginative product off the ground and like how can we figure out how to 290 00:14:02,773 --> 00:14:04,843 increase our surface area for luck? 291 00:14:05,233 --> 00:14:08,413 For young people, it's about getting a job, demonstrating talent, building 292 00:14:08,413 --> 00:14:11,893 your small network, getting referrals, taking the next coffee break. 293 00:14:12,193 --> 00:14:14,203 Just get out there and make a name for yourself. 294 00:14:15,148 --> 00:14:18,238 For the folks that are a little bit mature in their career, you 295 00:14:18,238 --> 00:14:22,588 have options now, you now you have experience, you have worldliness, 296 00:14:22,588 --> 00:14:23,878 you have a little bit of wisdom. 297 00:14:23,878 --> 00:14:25,528 You might, you have a network there. 298 00:14:25,618 --> 00:14:29,698 The options are just different, but we're all kind of in the same pursuit 299 00:14:29,728 --> 00:14:34,168 of where is the next opportunity coming from for me to say yes or no to? 300 00:14:34,528 --> 00:14:37,138 And that comes back to increasing the surface area for luck. 301 00:14:37,768 --> 00:14:41,008 That means like, yo, take the day off to go skiing. 302 00:14:41,653 --> 00:14:45,283 To treat yourself to the afternoon to go get your nails done or 303 00:14:45,283 --> 00:14:46,963 go go out with your friends. 304 00:14:47,113 --> 00:14:49,243 It's not really about enjoying the moment. 305 00:14:49,483 --> 00:14:52,063 If you're in pursuit of opportunity, you're hungry for it. 306 00:14:52,273 --> 00:14:54,583 Every one of those outlets is an opportunity to connect 307 00:14:54,583 --> 00:14:57,343 with a new individual, which opens up new opportunity. 308 00:14:57,682 --> 00:15:00,292 You were the very first paid customer of Delphi. 309 00:15:00,322 --> 00:15:05,234 You were the original innovator that was in on that in on that stuff. 310 00:15:05,384 --> 00:15:07,844 I didn't know that until for a long time, but you're right. 311 00:15:07,844 --> 00:15:09,764 Yeah, I was the very first paying customer. 312 00:15:09,764 --> 00:15:11,864 That was like over two years ago now. 313 00:15:12,164 --> 00:15:15,674 It was funny 'cause yeah, I was in the offices of Delphi. 314 00:15:15,674 --> 00:15:19,514 I know you know this, but I'll just say it, uh, up in San Francisco, meeting 315 00:15:19,514 --> 00:15:23,504 up with them back in March of this year, and that's where they told me, 316 00:15:23,504 --> 00:15:25,034 Hey, it's our two year anniversary. 317 00:15:25,034 --> 00:15:26,414 I was like, what? 318 00:15:26,474 --> 00:15:27,344 Like literally the day. 319 00:15:27,344 --> 00:15:30,194 And this is in front of their whole team, like 15 people or so, engineers 320 00:15:30,194 --> 00:15:31,904 and everything, uh, maybe more. 321 00:15:32,204 --> 00:15:34,334 And um, then that's when they told me, yeah, you're the 322 00:15:34,334 --> 00:15:35,624 very first paying customer. 323 00:15:35,624 --> 00:15:37,424 I was like, this is so cool. 324 00:15:37,424 --> 00:15:39,734 I had no clue and it blew me away. 325 00:15:39,828 --> 00:15:41,234 And um, that's amazing. 326 00:15:41,234 --> 00:15:41,235 Yeah. 327 00:15:41,240 --> 00:15:42,073 No, it's, it's cool. 328 00:15:42,133 --> 00:15:46,123 But that's where I'm like, and that was just stumbled upon Twitter at 329 00:15:46,123 --> 00:15:47,863 the time and I was just looking. 330 00:15:48,583 --> 00:15:51,073 The story for me, really, I'll just set it here, is that I 331 00:15:51,073 --> 00:15:52,753 wanted to make this podcast. 332 00:15:53,083 --> 00:15:54,493 A two-way conversation. 333 00:15:54,493 --> 00:15:58,483 I didn't want it to be me just talking at people listening or watching, 334 00:15:59,083 --> 00:16:02,263 but I wanted to give them the opportunity to have a conversation 335 00:16:02,263 --> 00:16:03,883 with me and the guests on here. 336 00:16:04,273 --> 00:16:08,743 So you can have that two-way conversation, make it personalized and go deep maybe 337 00:16:08,743 --> 00:16:10,153 on something that we didn't cover. 338 00:16:10,153 --> 00:16:14,443 But you know, you can kind of like use the, the collective podcasts that 339 00:16:14,443 --> 00:16:15,733 have been trained into this thing. 340 00:16:16,333 --> 00:16:18,493 I mean, my Delphi has something like 14 million 341 00:16:18,493 --> 00:16:18,883 words 342 00:16:18,883 --> 00:16:19,543 trained into it. 343 00:16:19,543 --> 00:16:20,623 So it's like's amazing. 344 00:16:20,738 --> 00:16:21,193 Got a lot of 345 00:16:21,193 --> 00:16:21,673 stuff. 346 00:16:21,678 --> 00:16:21,798 Yeah. 347 00:16:22,625 --> 00:16:23,465 That is so amazing. 348 00:16:23,495 --> 00:16:26,465 And, and when you talk about like your use case, so my use case was, 349 00:16:26,705 --> 00:16:31,295 you know, 18 months ago I started a, uh, a conference called AI Mavericks. 350 00:16:31,325 --> 00:16:36,275 And I was looking for early ai, uh, business tool companies 351 00:16:36,275 --> 00:16:37,355 to come out and present. 352 00:16:38,165 --> 00:16:40,355 And I was introduced by you. 353 00:16:40,865 --> 00:16:41,945 To Delphi. 354 00:16:42,215 --> 00:16:45,995 And Delphi came out and, and when, when we were first, and they had very 355 00:16:45,995 --> 00:16:47,615 few customers at the time, right? 356 00:16:47,615 --> 00:16:48,785 'cause all this stuff is really new. 357 00:16:48,785 --> 00:16:51,335 All this stuff is really early and, and, uh. 358 00:16:52,805 --> 00:16:56,495 my use case was, I had shifted from where I used to teach. 359 00:16:56,495 --> 00:16:59,825 I have a couple of of books out there on entrepreneurship, on startup 360 00:16:59,825 --> 00:17:01,535 and scale and things like that. 361 00:17:01,535 --> 00:17:03,245 But I wanted to move outta that space. 362 00:17:03,365 --> 00:17:05,375 And I just wanted to talk to people about ai. 363 00:17:06,005 --> 00:17:09,635 And what I found was people kept pulling me back into the old stuff. 364 00:17:09,815 --> 00:17:11,045 How do I raise money? 365 00:17:11,225 --> 00:17:11,975 How do I do this? 366 00:17:11,975 --> 00:17:12,455 How do I do that? 367 00:17:12,755 --> 00:17:17,315 And so I said to Andrew, our friend, uh oh, Andrew over at Delphi, you 368 00:17:17,315 --> 00:17:18,995 know, I said, I said, this is my thing. 369 00:17:19,265 --> 00:17:21,605 I want to spend all my time over here. 370 00:17:21,935 --> 00:17:24,935 And he said, well, let's take all of the content that you have. 371 00:17:25,235 --> 00:17:26,855 Let's take all three of your books. 372 00:17:26,855 --> 00:17:28,235 Let's take all of your podcasts. 373 00:17:28,235 --> 00:17:30,305 Let's take all the videos that you've shot. 374 00:17:30,965 --> 00:17:35,195 Let's take, I had hundreds of articles and blog posts and things like that. 375 00:17:35,435 --> 00:17:36,575 And he said, let's put 'em in there. 376 00:17:37,280 --> 00:17:39,470 He said, let's just train your digital mind. 377 00:17:40,310 --> 00:17:43,730 And from now on when somebody asks you, how do I raise capital? 378 00:17:43,880 --> 00:17:46,880 Just send them to your website and have them ask you. 379 00:17:47,450 --> 00:17:52,550 And the crazy thing is that from the first person who went on there, it'd 380 00:17:52,550 --> 00:17:55,498 just be like, at first it seemed kind of weird to me and And I'm like, how is 381 00:17:55,520 --> 00:17:56,150 gonna work? 382 00:17:56,960 --> 00:18:00,680 But what I found was that from the, the first time somebody went on there, 383 00:18:00,680 --> 00:18:02,390 they're like, man, that was awesome. 384 00:18:02,420 --> 00:18:03,950 I was on your clone for 50. 385 00:18:04,070 --> 00:18:08,900 I remember he said 50 minutes just talking and having this one-on-one conversation. 386 00:18:08,900 --> 00:18:10,430 And it was about raising capital. 387 00:18:10,790 --> 00:18:14,420 And so, you know, I have other friends, we have other friends who've done 388 00:18:14,420 --> 00:18:18,110 the same thing, but now what they do is they'll charge, you know, X 389 00:18:18,110 --> 00:18:21,098 number of dollars a month or something like that for that 24 7 access. 390 00:18:21,148 --> 00:18:26,908 what that did for me is it gave me so much time back and it enabled me to focus 391 00:18:26,908 --> 00:18:31,108 on the programs and the things that I wanted to do in my business, um, without 392 00:18:31,108 --> 00:18:34,972 missing a beat with those particular customers or or leads or prospects. 393 00:18:35,176 --> 00:18:38,596 that's the key thing is that it's, it's scaling you in a way where it 394 00:18:38,596 --> 00:18:40,456 doesn't need to involve your time. 395 00:18:40,936 --> 00:18:42,916 Um, so many people have, yeah. 396 00:18:42,916 --> 00:18:45,886 They start with what is the thing that's bottlenecking 397 00:18:45,886 --> 00:18:46,936 them in the business right now? 398 00:18:46,936 --> 00:18:49,666 Where can you add more value, you know, to an existing community? 399 00:18:50,206 --> 00:18:54,916 But then pretty quickly after, actually most of the time is they see how 400 00:18:54,916 --> 00:18:59,716 well it's working like pretty quickly after, you know, you're onboarded, you 401 00:18:59,716 --> 00:19:03,196 have the Strat, it's all programmed content's in there, then you start 402 00:19:03,196 --> 00:19:05,206 thinking like, where else can I use this? 403 00:19:05,506 --> 00:19:07,936 And then that's where we've seen a lot of people turn into and 404 00:19:07,936 --> 00:19:09,556 like create a front end Yeah. 405 00:19:09,556 --> 00:19:14,056 Lead gen type of experience that then can turn into a subscription. 406 00:19:14,356 --> 00:19:18,196 Maybe it's a new, um, subscription, you know, revenue stream for 407 00:19:18,196 --> 00:19:19,786 their business because of that. 408 00:19:19,816 --> 00:19:20,086 Yeah. 409 00:19:20,086 --> 00:19:22,006 All access pass basically. 410 00:19:22,726 --> 00:19:27,796 Um, and it's, it's, and what I've heard is like, it's literally little 411 00:19:27,796 --> 00:19:29,806 to no maintenance when it comes to. 412 00:19:30,406 --> 00:19:33,406 These, these things obviously want to keep it up to date and check 413 00:19:33,406 --> 00:19:35,476 in and make sure you're optimized with the new things coming out. 414 00:19:35,476 --> 00:19:39,989 But it's a whole different type of me, uh, media really like, just like podcasting. 415 00:19:40,306 --> 00:19:44,656 If you think about, now this is a different form a way it's modulating your 416 00:19:44,656 --> 00:19:49,726 existing content, but you're technically creating new, uh, a way of engaging 417 00:19:49,726 --> 00:19:51,706 people online or anywhere in the world. 418 00:19:53,063 --> 00:19:59,793 back to the topic of like AI sort of taking jobs from people, um, I welcome it. 419 00:20:01,833 --> 00:20:02,233 I 420 00:20:02,328 --> 00:20:03,297 I. 421 00:20:03,303 --> 00:20:08,618 here's the thing, like, There's this like double sort of thing that's happening 422 00:20:08,618 --> 00:20:12,338 with people where they come home at the end of a long day and complain about 423 00:20:12,338 --> 00:20:16,208 how much they hate their job, but then at the same time they jump on Twitter 424 00:20:16,208 --> 00:20:19,748 and talk about how scared they are that AI is going to take their job. 425 00:20:20,078 --> 00:20:20,348 Right. 426 00:20:20,348 --> 00:20:25,288 I think the jobs that people don't enjoy doing, the ones where you're coming home 427 00:20:25,288 --> 00:20:27,958 and you're complaining at the end of the day about how much you hate your job. 428 00:20:28,538 --> 00:20:32,318 Those are likely the ones that AI is going to take first, right? 429 00:20:32,438 --> 00:20:35,658 And like, why are you freaking out about that? 430 00:20:35,658 --> 00:20:36,388 I like, 431 00:20:38,708 --> 00:20:40,548 I don't want to be like unsympathetic. 432 00:20:40,838 --> 00:20:42,598 I am very, very sympathetic. 433 00:20:42,648 --> 00:20:44,198 I am very empathetic. 434 00:20:44,198 --> 00:20:47,888 Whenever people talk about like their fears with AI, I like to listen. 435 00:20:47,888 --> 00:20:48,898 I like to address them. 436 00:20:48,898 --> 00:20:49,818 I like to talk about them. 437 00:20:49,818 --> 00:20:54,178 I like to understand where all these, like all sides of things are coming from. 438 00:20:54,718 --> 00:20:59,143 And so I know saying that sounds very unempathetic of like, Through your job. 439 00:20:59,153 --> 00:21:00,043 You hate it anyway. 440 00:21:00,043 --> 00:21:01,133 Why do you care about it? 441 00:21:01,313 --> 00:21:02,753 Like, why do you care if you lose it? 442 00:21:02,963 --> 00:21:07,283 Well, also, jobs create income and you need that income to survive. 443 00:21:07,313 --> 00:21:09,613 And I, I understand that part of it. 444 00:21:10,363 --> 00:21:14,173 But could we also possibly see this as like a blessing in disguise? 445 00:21:14,173 --> 00:21:17,053 If AI takes that job, maybe it means you're going to move on to something 446 00:21:17,053 --> 00:21:18,373 that you actually want to be doing. 447 00:21:18,383 --> 00:21:20,283 Maybe it's something you actually enjoy doing. 448 00:21:20,293 --> 00:21:22,733 Maybe it's something that You're not coming home at the end of the 449 00:21:22,733 --> 00:21:24,853 day going, I hate my job, right? 450 00:21:24,883 --> 00:21:27,063 Like maybe that's what it's going to create for you. 451 00:21:27,083 --> 00:21:31,103 Maybe we can look at that glass half full verse glass, half empty side of things. 452 00:21:31,233 --> 00:21:36,163 And look at this as like, if AI ends up taking your job, well, then a, it probably 453 00:21:36,163 --> 00:21:38,423 wasn't the most skilled job in the world. 454 00:21:38,853 --> 00:21:41,643 B it probably wasn't the most fulfilling job in the world. 455 00:21:41,873 --> 00:21:45,793 Maybe this is that blessing that you need to go and find something that. 456 00:21:46,123 --> 00:21:50,413 Is what you really want to be doing saying that, you know, I'll step off my 457 00:21:50,413 --> 00:21:55,683 soapbox here in a second, but saying that there is no better time in the history 458 00:21:55,683 --> 00:22:00,973 of humanity to go and create your own career, to go and build your own thing. 459 00:22:01,203 --> 00:22:03,973 To go and create your own software product and try to sell it, to 460 00:22:03,973 --> 00:22:07,543 create your own YouTube channel, your own podcast, your own blog, 461 00:22:07,553 --> 00:22:11,283 your own sort of content business, your own agency to help other people. 462 00:22:11,473 --> 00:22:14,073 It has never been fricking easier to do any of that. 463 00:22:14,073 --> 00:22:15,393 You've got chat GPT. 464 00:22:15,403 --> 00:22:16,293 You've got perplexity. 465 00:22:16,303 --> 00:22:17,943 You've got tools to make graphics for you. 466 00:22:17,943 --> 00:22:21,193 You've got AI tools to do SEO and copywriting for you. 467 00:22:21,403 --> 00:22:24,473 You've got tools where you can give it a prompt and it will build software for you. 468 00:22:24,763 --> 00:22:27,263 Like there has never been a better time. 469 00:22:27,473 --> 00:22:29,473 To start building some little side hustles. 470 00:22:29,653 --> 00:22:33,053 So when your job goes away, the one that you hate, the one that you say at the 471 00:22:33,053 --> 00:22:37,633 end of the day, I, I hate my job, but also complain that AI might take it away. 472 00:22:37,823 --> 00:22:38,633 Well, guess what? 473 00:22:38,743 --> 00:22:42,033 Start building something else with everything at your disposal. 474 00:22:42,043 --> 00:22:44,963 Because if you build something else with everything at your disposal, you 475 00:22:44,963 --> 00:22:46,343 won't give a shit when it goes away. 476 00:22:46,343 --> 00:22:49,833 In fact, you'll probably be cheering that now I get to focus my time on 477 00:22:49,833 --> 00:22:51,393 the thing that I want to be doing. 478 00:22:51,633 --> 00:22:51,913 All right. 479 00:22:52,293 --> 00:22:52,943 So box off. 480 00:22:53,258 --> 00:22:54,398 And you're damn right. 481 00:22:54,458 --> 00:22:55,598 And yes, yes. 482 00:22:55,598 --> 00:22:59,768 And if you are offended by anything Matthew Wolfe just told you, 483 00:23:00,128 --> 00:23:03,608 uh, you should start listening to Matt Wolfe's videos more. 484 00:23:03,848 --> 00:23:06,968 Uh, you know, mine too, but start building this stuff. 485 00:23:06,968 --> 00:23:10,328 Like literally, if it's pissing you off, it probably means 486 00:23:10,328 --> 00:23:11,468 there's some truth behind it. 487 00:23:11,678 --> 00:23:14,228 But I feel like a lot of the world, you're absolutely, there's, I think 488 00:23:14,228 --> 00:23:16,028 there's just a misunderstanding of what. 489 00:23:16,348 --> 00:23:17,478 Is happening right now. 490 00:23:17,538 --> 00:23:21,438 when I give keynotes, I, I'll have a slide that says The future of marketing, 491 00:23:21,438 --> 00:23:23,928 and it's a picture of C3 PO and Han Solo. 492 00:23:23,958 --> 00:23:25,008 You remember that scene at Star Wars? 493 00:23:25,008 --> 00:23:28,698 Like, never tell me the odds, because today it's going to 494 00:23:28,698 --> 00:23:30,318 be non portable intelligence. 495 00:23:30,318 --> 00:23:33,948 It's like it's in your computer, it's in your phone, it's, but, and it'll 496 00:23:33,948 --> 00:23:37,128 get to personalization where, why would I need to see a software screen? 497 00:23:37,158 --> 00:23:38,118 Software is dead. 498 00:23:38,118 --> 00:23:39,318 It has stage two cancer. 499 00:23:39,348 --> 00:23:42,769 Like it's all gonna be talking to an LLM that gets the result for you, And 500 00:23:42,929 --> 00:23:45,299 I've never heard software stage two cancer. 501 00:23:45,659 --> 00:23:45,869 It's 502 00:23:45,929 --> 00:23:48,719 Well, It's not, it, it's not gone yet, but it's, you 503 00:23:48,719 --> 00:23:51,749 know, it's, and I don't wanna make light of cancer, you know, my father 504 00:23:51,749 --> 00:23:53,789 passed away from cancer, so I don't want anybody to take offense to that. 505 00:23:53,789 --> 00:23:55,259 I'm, it's just, it's just an analogy. 506 00:23:55,259 --> 00:23:58,199 Like it's, it's not gone, but it's in trouble. 507 00:23:58,289 --> 00:23:58,409 It 508 00:23:58,409 --> 00:23:59,459 needs to be helped. 509 00:23:59,819 --> 00:24:02,369 And, and, and the way that it's gonna be helped is things are gonna start 510 00:24:02,369 --> 00:24:05,909 to look more like an LLM chat type personalized experience where it's 511 00:24:06,209 --> 00:24:09,419 automatically updating and having almost like a C3 po conversation with 512 00:24:09,419 --> 00:24:10,821 you in the computer or the phone. 513 00:24:11,319 --> 00:24:14,889 Then if you've been paying any attention to robotics, it's, it's very quickly 514 00:24:14,889 --> 00:24:16,299 gonna become portable intelligence. 515 00:24:16,299 --> 00:24:16,899 It'll be that. 516 00:24:16,899 --> 00:24:19,689 But in a robot helping you doing physical things in the real world 517 00:24:19,689 --> 00:24:22,299 and talking to you and being connected to the internet. 518 00:24:22,299 --> 00:24:26,319 So if your products and services aren't moving in that direction and 519 00:24:26,319 --> 00:24:28,719 the AI vendors that you're working with don't seem to be trending in 520 00:24:28,719 --> 00:24:32,184 that direction, there's a fairly good chance they're not gonna survive. 521 00:24:32,774 --> 00:24:33,044 Yep. 522 00:24:33,284 --> 00:24:33,734 I agree. 523 00:24:33,884 --> 00:24:37,124 It's, it's almost like the way I see it, because, uh, and I want to talk 524 00:24:37,124 --> 00:24:41,714 about this version in Del in, um, and not Delphi, but in, uh, daily AI is 525 00:24:41,774 --> 00:24:46,544 essentially having these triggers and actions built into a system like Delphi 526 00:24:46,544 --> 00:24:47,804 has that, it's almost like Zapier make. 527 00:24:49,079 --> 00:24:53,249 To an extent built in within there before it can go out to another layer. 528 00:24:53,279 --> 00:24:57,539 And I think, yeah, what you're saying is, you know, you have like the smart 529 00:24:57,539 --> 00:25:01,259 intelligence of whatever software platform that makes it unique to you, but also 530 00:25:01,259 --> 00:25:03,029 it could take actions on your behalf 531 00:25:03,614 --> 00:25:03,974 Yeah. 532 00:25:03,974 --> 00:25:07,334 And, and that's why having companies that are building with real machine 533 00:25:07,334 --> 00:25:10,184 learning, like where they take your corpus of data, like your customer 534 00:25:10,184 --> 00:25:12,104 interactions and your individual things, 535 00:25:12,494 --> 00:25:14,894 and then they remember them and build on top of them. 536 00:25:15,104 --> 00:25:16,604 'cause that's gonna be the critical input. 537 00:25:16,604 --> 00:25:19,844 'cause eventually, um, and not, probably not that far from now. 538 00:25:19,844 --> 00:25:21,374 It's gonna be AI is talking to ai. 539 00:25:21,644 --> 00:25:24,824 You know, marketing will become, you know, it's, it's already here. 540 00:25:24,824 --> 00:25:28,394 I've been saying this for about a year and a half, but like marketing is going 541 00:25:28,394 --> 00:25:30,314 to become a member matching algorithm. 542 00:25:31,274 --> 00:25:33,554 And it's really gonna come down to how good is your offer, where 543 00:25:33,554 --> 00:25:36,884 you take your offer and you go to the marketing ai and you say, I 544 00:25:36,884 --> 00:25:39,164 want I the ideal buyer for this. 545 00:25:39,344 --> 00:25:41,834 And it will make the creative, it will write the 546 00:25:41,834 --> 00:25:42,404 copy. 547 00:25:42,554 --> 00:25:44,144 And when I say creative, I don't just mean imagery. 548 00:25:44,144 --> 00:25:45,314 I mean the videos too. 549 00:25:45,404 --> 00:25:46,304 Tiktoks doing it. 550 00:25:46,304 --> 00:25:47,984 All the platforms are about to start doing it. 551 00:25:48,374 --> 00:25:50,894 It'll make a fake influencer video, it'll publish it, and 552 00:25:50,894 --> 00:25:52,364 it'll find who resonates the most. 553 00:25:52,364 --> 00:25:55,484 It'll test where the drop off points are, and it'll optimize for it. 554 00:25:55,484 --> 00:25:57,914 Now, if your offer is extraordinary. 555 00:25:58,294 --> 00:26:01,954 Then what's going to happen is you will end up getting customers back for cheaper 556 00:26:01,954 --> 00:26:03,604 than it costs for what they paid you. 557 00:26:03,604 --> 00:26:06,784 You have a positive customer acquisition cost, and that's what, 558 00:26:06,784 --> 00:26:07,804 that's where marketing's going. 559 00:26:07,804 --> 00:26:10,534 So it's, it's already halfway there with, with the new, like you look 560 00:26:10,534 --> 00:26:13,804 at Facebook, like they're absolutely getting away from interest targeting. 561 00:26:13,804 --> 00:26:16,684 If you understand paid ads, it's just, give me your people. 562 00:26:16,684 --> 00:26:17,314 Who do you want? 563 00:26:17,314 --> 00:26:18,154 And gimme your offer. 564 00:26:18,154 --> 00:26:21,844 You gimme like 10 versions of your creative and I will go find the thousand 565 00:26:21,844 --> 00:26:25,144 weirdos that are weird like you and love your weird stuff, and hopefully it's. 566 00:26:25,534 --> 00:26:26,699 Acquire them cheaper than what? 567 00:26:26,854 --> 00:26:27,634 What they pay you. 568 00:26:27,934 --> 00:26:29,044 That's we're already there. 569 00:26:29,044 --> 00:26:31,564 So like that's where it's going man. 570 00:26:31,564 --> 00:26:35,284 It's like AI is talking TOIs and doing all these workflows for you 571 00:26:35,284 --> 00:26:38,284 and getting you customers and leads while you, well, you just work on 572 00:26:38,284 --> 00:26:39,544 having great offers and products. 573 00:26:39,544 --> 00:26:41,614 So like that's where all of these things are going. 574 00:26:41,614 --> 00:26:44,524 And so if your products and services that you're buying from people 575 00:26:44,524 --> 00:26:47,524 aren't moving in that direction, then they're probably not gonna survive. 576 00:26:47,614 --> 00:26:47,854 Again. 577 00:26:47,854 --> 00:26:48,484 That's a real thing. 578 00:26:48,484 --> 00:26:49,714 And that, that may be okay, 579 00:26:50,044 --> 00:26:51,214 but that's just the way it is.