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Hello ladies.

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Welcome to the Hourly

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to Exit podcast.

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I am excited for this week's

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conversation because I

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think you know this about

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me, that I'm always trying

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to figure out a way to make

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the intellectual property

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concepts more accessible and

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applicable to your businesses.

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So I've been thinking

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about, instead of.

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Attacking it from the

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intellectual property side,

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which is a bad habit of mine.

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I'm gonna attack it

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from the business side.

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And so what is happening in

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your business that suggests

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that you need an intellectual

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property solution?

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When we are growing our

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businesses, of course this

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podcast is called Hourly to

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Exit, where we're starting

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out and we are providing

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one-on-one services.

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Maybe we're still

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providing them hourly.

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Maybe we have developed

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packages, but we're still

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doing it on a one-on-one

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basis, and so we will hit a

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few kind of road bumps that'll

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be very hard to get over if

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we aren't thinking about.

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Creating intellectual

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property that we can

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use in our businesses.

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So typically this happens

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when we are selling

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ourselves as the expert.

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I'm selling me Aaron Austin.

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Not that I'm selling

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my expertise, I.

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In harnessing the power

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of intellectual property.

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And so when you're selling

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yourself instead of selling

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your expertise, it will

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show up in a number of

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places because the fact is

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that the prerequisite for

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scaling your business is to

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turn your expertise, into

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something that you can create

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complimentary products.

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Complimentary services,

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typically productized

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ones that compliment

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your existing services.

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I will never recommend,

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assuming you wanna continue

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to provide one-on-one

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services that you stop

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doing that there's a lot

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of value to providing

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those one-on-one services.

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First of all, you learn

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so much, when you hear

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that feedback from your

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clients and it helps,

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increase your expertise.

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those one-on-one services

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are a huge part of continuing

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to develop our expertise.

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but is it the only

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way, that you are.

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Providing value

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to your clients.

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And so while I entitled

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this, eight Business Problems

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that have Intellectual

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Property Solutions.

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the honest answer is there

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is only one problem, but what

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we have are eight symptoms.

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And so, the big problem is

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that you haven't developed

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assets, whether that are

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products or processes.

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That allow you to decouple

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your income from your time.

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we talk about

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that all the time.

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you need to be able to

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decouple your income

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from your time in order

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to scale your business.

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And by scaling, we mean not

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just increasing revenue.

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'cause we could double our

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revenue by billing twice as

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many hours, but that's not how

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we wanna grow our business.

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We want to scale by increasing

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our revenue, while also

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increasing profit, which means

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we're decreasing the cost

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of generating  So whether

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that's, increased, decreased.

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Time, or, other resources if

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you have other things that

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you use from third parties.

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so that is what intellectual

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property is about.

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It is about creating assets

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that allow you to decouple

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your income from your time.

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it's not any more

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complicated than that.

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It's not, patents and

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software and all those

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things, the things that

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we do in our business that

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allow to decouple our income

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from our time are generally

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intellectual property.

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Some registerable,

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that is not.

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but we'll talk

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about that as well.

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So let's get started.

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the first business problem,

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client concentration.

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So there are only so many

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clients you can serve at a

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time if you are the expert

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providing one-on-one services.

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And, high client

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concentration, the danger is

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that, you lose one client.

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That could be the

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end of your business.

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Maybe you have, you can only

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serve one client at a time.

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Maybe you can only serve

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two clients at a time.

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And because they

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are so, uh, time.

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consuming.

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You don't have time to

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do business development

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while you're on doing this.

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And so even if you have

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very happy clients, when

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the engagement comes to

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an end, you don't have any

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more clients coming along.

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So client

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concentration problem.

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what is your intellectual

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property solution?

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you can continue to do

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those one-on-one services,

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but how can we get you to

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be more effective so that

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you can serve more clients?

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On a high level, on a

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one-on-one level, if

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that's what you desire.

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So that would mean making sure

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we're creating efficiencies

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in our business and these

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things we'll see these,

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as we go forward as well.

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We're creating

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standard procedures.

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We have templates, we have

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models, so that allows us

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to become more efficient

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in how we deliver our.

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One-on-one services

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to our clients.

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And those systems and

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processes could be also by

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the way, your sales funnel.

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So that's not just about

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delivery, it's also about the

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operations in your business,

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about how you, bring people

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in, how you move them through

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your pipeline, how you

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onboard them and offboard.

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Then those are all things

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that can be, systematized

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so that you become more

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efficient and therefore

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you can serve more clients.

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Within the same kind of box of

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time that you have available.

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so that you don't have, the

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same client concentration

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problem, business problem

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too, revenue concentration.

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So if you have a client

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concentration problem, you

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certainly have a revenue

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concentration problem, and

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that means that all your

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revenue is coming from a

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single type of revenue,

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such as from one-on-one

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services, so you don't have

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a one to several model.

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For a one to many model

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or something else,

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that is a different.

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Revenue model.

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So could it be hourly?

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It could be by retainer,

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it could be, project

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based, value based.

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and so when you.

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Create different

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revenue models.

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typically that goes

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with different type

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of products as well.

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then you can have new

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revenue streams that

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are less dependent

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on you and your time.

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And so that could

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look like things like.

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online workshops that you can

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deliver more efficiently or

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you can deliver at a lower

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price point, and therefore

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you can bring in a different

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kind of client that you can

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fit in inside of the time

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that you have available.

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It reminds me, I wasn't even

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thinking about this, but it

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reminds me of the how do you

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get the most rocks in a jar?

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And you put the biggest

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ones in first, and then

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you put the little ones in

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to go around, and then you

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put the sand at the end.

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But if you did the other way,

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then you wouldn't be able

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to get nearly as much in.

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And maybe we think about, our

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revenue models in that way.

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Like we think about the

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biggest ones, the one-on-one,

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and then we think about

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what's the medium rocks

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that we can get in there.

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And then maybe down the

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line, digital products as

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a whole separate animal.

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but.

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That's something to

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think about is the way of

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filling your jar is big,

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medium, and then small.

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So revenue concentration,

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earner concentration.

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If you are the expert, they

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only want you providing

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one-on-one services for them.

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You're available to them,

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you're the one, creating.

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All the revenue, you're the

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sole earner in the business.

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Then when you aren't out

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there delivering services,

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you aren't making any money.

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Very hard to take a vacation,

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very hard to work on product,

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business development, very

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hard to, get a manicure even.

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Right.

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so.

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That means you need

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to create systems,

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templates, and models.

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So that allows you

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to create leverage

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through other earners.

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and it was just your genius

297
00:07:47,148 --> 00:07:48,643
out there being genius, a.

298
00:07:48,934 --> 00:07:49,728
And that's what people are

299
00:07:49,728 --> 00:07:51,438
paying for, then you gotta be

300
00:07:51,438 --> 00:07:52,488
out there being GenY all the

301
00:07:52,488 --> 00:07:55,128
time in order to make revenue.

302
00:07:55,128 --> 00:07:56,658
But if you can create systems,

303
00:07:56,966 --> 00:07:58,128
have some templates, have some

304
00:07:58,128 --> 00:07:59,718
models, and you can use either

305
00:07:59,718 --> 00:08:01,578
employees or contractors to

306
00:08:01,578 --> 00:08:03,348
help deliver some, or maybe

307
00:08:03,348 --> 00:08:05,809
even all of the output, on

308
00:08:05,809 --> 00:08:07,677
the legal side, inside of,

309
00:08:07,677 --> 00:08:09,057
in-house legal departments,

310
00:08:09,057 --> 00:08:10,557
you'll often have the business

311
00:08:10,557 --> 00:08:12,664
person who, does a term sheet

312
00:08:12,669 --> 00:08:13,774
with the client and then

313
00:08:13,774 --> 00:08:14,944
they send that term sheet

314
00:08:15,034 --> 00:08:16,504
to the legal department and

315
00:08:16,504 --> 00:08:18,004
it is a contract manager to

316
00:08:18,004 --> 00:08:20,284
the non-lawyer who does the

317
00:08:20,284 --> 00:08:21,904
first draft of that agreement.

318
00:08:21,904 --> 00:08:23,284
The lawyers don't do those.

319
00:08:23,669 --> 00:08:24,982
And then, you know, once they

320
00:08:24,982 --> 00:08:26,032
have that first draft, then

321
00:08:26,032 --> 00:08:26,752
the lawyer looks at it, of

322
00:08:26,752 --> 00:08:27,892
course, before it goes out.

323
00:08:28,136 --> 00:08:30,026
But that's a way to create

324
00:08:30,026 --> 00:08:31,042
leverage in your business.

325
00:08:31,047 --> 00:08:32,962
Anytime you are using

326
00:08:32,962 --> 00:08:34,312
a resource that is less

327
00:08:34,317 --> 00:08:36,138
expensive than you, that

328
00:08:36,138 --> 00:08:37,758
allows you to do higher level

329
00:08:37,758 --> 00:08:39,228
things, then you're creating

330
00:08:39,228 --> 00:08:40,488
leverage in your business.

331
00:08:40,818 --> 00:08:42,438
And so that is one way

332
00:08:42,438 --> 00:08:44,805
to help you not being the

333
00:08:44,955 --> 00:08:48,015
only person that is driving

334
00:08:48,015 --> 00:08:49,245
revenue in the business.

335
00:08:49,702 --> 00:08:50,895
The fourth business

336
00:08:50,895 --> 00:08:52,635
problem, revenue, ceiling.

337
00:08:52,972 --> 00:08:54,022
there's only so much you

338
00:08:54,022 --> 00:08:55,492
can charge for facilitating

339
00:08:55,492 --> 00:08:56,632
a workshop or for

340
00:08:56,682 --> 00:08:58,116
providing coaching session.

341
00:08:58,456 --> 00:09:00,266
Is it Tim Robbins, who

342
00:09:00,296 --> 00:09:02,316
came up today and, I know

343
00:09:02,316 --> 00:09:03,183
that he charges like a

344
00:09:03,188 --> 00:09:04,233
million bucks a year or

345
00:09:04,233 --> 00:09:06,093
something for his coaching.

346
00:09:06,384 --> 00:09:07,404
so if you're not, you

347
00:09:07,404 --> 00:09:08,484
know, him, how can I

348
00:09:08,489 --> 00:09:09,624
not remember his name?

349
00:09:10,062 --> 00:09:10,812
then, there's gonna be

350
00:09:10,812 --> 00:09:11,902
a ceiling on how much

351
00:09:11,902 --> 00:09:12,892
you can charge, right?

352
00:09:13,212 --> 00:09:15,885
And so you need to, again,

353
00:09:16,168 --> 00:09:17,968
Figure out a way to decouple

354
00:09:17,968 --> 00:09:19,228
your income from your time.

355
00:09:19,228 --> 00:09:20,602
Once you hit what the

356
00:09:20,602 --> 00:09:22,222
market will bear in terms

357
00:09:22,222 --> 00:09:24,768
of pricing and you have hit,

358
00:09:24,868 --> 00:09:27,162
time, limits on how much you

359
00:09:27,162 --> 00:09:28,648
can work, then in order to

360
00:09:28,648 --> 00:09:30,028
keep growing, then you need

361
00:09:30,028 --> 00:09:31,318
to decouple those things.

362
00:09:31,668 --> 00:09:32,448
And so that means.

363
00:09:32,868 --> 00:09:33,948
Creating some sort of

364
00:09:33,948 --> 00:09:36,345
asset that can create

365
00:09:36,345 --> 00:09:37,845
revenue without you.

366
00:09:37,845 --> 00:09:38,925
We talked about employees

367
00:09:38,925 --> 00:09:40,185
and contractors, but

368
00:09:40,185 --> 00:09:41,565
another way to do that

369
00:09:41,842 --> 00:09:43,762
is through licensing.

370
00:09:44,002 --> 00:09:45,412
So if you have a workshop, for

371
00:09:45,412 --> 00:09:47,092
instance, that right now you

372
00:09:47,097 --> 00:09:49,252
are going out and delivering,

373
00:09:49,441 --> 00:09:50,362
you're facilitating your

374
00:09:50,367 --> 00:09:51,682
workshops personally with

375
00:09:51,682 --> 00:09:53,558
your clients and if you are

376
00:09:53,558 --> 00:09:56,952
able to create a license

377
00:09:56,952 --> 00:09:59,582
where, Other facilitators who

378
00:09:59,582 --> 00:10:01,712
you know, like and trust can

379
00:10:01,712 --> 00:10:04,202
use your workshop to either

380
00:10:04,442 --> 00:10:06,122
service your clients, 'cause

381
00:10:06,182 --> 00:10:07,772
you can only service so many.

382
00:10:07,862 --> 00:10:08,547
You know, the demand is

383
00:10:08,547 --> 00:10:09,477
there that you can't meet.

384
00:10:09,703 --> 00:10:10,963
Or maybe they have their

385
00:10:11,023 --> 00:10:13,273
own clients, but they have

386
00:10:13,333 --> 00:10:14,773
a need for this type of

387
00:10:14,773 --> 00:10:15,968
workshop and they don't

388
00:10:15,968 --> 00:10:16,898
have their own, they can

389
00:10:16,898 --> 00:10:18,128
license yours and deliver

390
00:10:18,128 --> 00:10:19,608
it to their end clients.

391
00:10:19,878 --> 00:10:21,168
And that means that.

392
00:10:21,470 --> 00:10:23,374
You are getting revenue from

393
00:10:23,374 --> 00:10:24,664
the delivery of your workshop,

394
00:10:24,884 --> 00:10:26,384
but you aren't delivering

395
00:10:26,384 --> 00:10:28,568
it, so that's another way to

396
00:10:28,628 --> 00:10:30,128
bust that revenue ceiling.

397
00:10:30,594 --> 00:10:31,901
The fifth is

398
00:10:32,094 --> 00:10:33,861
inconsistent cashflow.

399
00:10:34,214 --> 00:10:34,784
When you're doing

400
00:10:34,784 --> 00:10:36,614
custom services, we all.

401
00:10:36,924 --> 00:10:38,183
Are familiar with the

402
00:10:38,183 --> 00:10:41,183
feast and famine cycle of

403
00:10:41,183 --> 00:10:42,653
selling custom services.

404
00:10:42,894 --> 00:10:43,674
especially if you

405
00:10:43,674 --> 00:10:44,844
don't have the capacity

406
00:10:44,844 --> 00:10:45,954
for multiple clients.

407
00:10:45,954 --> 00:10:47,364
And you know, this all feeds

408
00:10:47,364 --> 00:10:48,774
together with that client

409
00:10:48,779 --> 00:10:50,544
concentration problem as well.

410
00:10:50,856 --> 00:10:52,026
so you.

411
00:10:52,331 --> 00:10:54,011
Have that whale client,

412
00:10:54,011 --> 00:10:54,921
who doesn't love a whale

413
00:10:54,921 --> 00:10:56,331
client, that will keep

414
00:10:56,331 --> 00:10:58,211
you busy for, a year.

415
00:10:58,435 --> 00:10:59,545
then what happens

416
00:10:59,545 --> 00:11:00,745
when they're gone?

417
00:11:01,068 --> 00:11:02,611
because a client that will

418
00:11:02,611 --> 00:11:03,811
keep you busy for a year

419
00:11:03,816 --> 00:11:05,221
is not gonna be signing,

420
00:11:05,221 --> 00:11:06,458
you off of your website.

421
00:11:06,458 --> 00:11:07,328
There's gonna be a long

422
00:11:07,328 --> 00:11:08,228
sales cycle that goes

423
00:11:08,228 --> 00:11:09,068
along with that, and that

424
00:11:09,068 --> 00:11:11,048
can be pretty unnerving.

425
00:11:11,415 --> 00:11:13,695
to even out your cash flow.

426
00:11:14,030 --> 00:11:15,373
having an intellectual

427
00:11:15,373 --> 00:11:16,723
property solution of

428
00:11:17,004 --> 00:11:18,763
creating an asset that you

429
00:11:18,763 --> 00:11:21,553
can sell access to on a

430
00:11:21,553 --> 00:11:23,713
recurring basis, also known

431
00:11:23,713 --> 00:11:25,460
as recurring revenue, helps

432
00:11:25,550 --> 00:11:27,410
even out your cashflow.

433
00:11:27,660 --> 00:11:29,250
So maybe you have a library

434
00:11:29,255 --> 00:11:31,140
of digital resources that you

435
00:11:31,140 --> 00:11:32,787
can sell subscriptions to.

436
00:11:32,967 --> 00:11:34,617
Maybe you have a community

437
00:11:34,873 --> 00:11:36,147
that you can sell access

438
00:11:36,147 --> 00:11:38,487
to, and these are ways to

439
00:11:38,727 --> 00:11:40,137
create recurring revenue

440
00:11:40,137 --> 00:11:40,977
streams so you can.

441
00:11:41,122 --> 00:11:42,712
stabilize your cash flow.

442
00:11:43,179 --> 00:11:44,925
Your sixth, business

443
00:11:44,985 --> 00:11:47,382
problem, is weak positioning.

444
00:11:47,652 --> 00:11:49,507
know, if you're not developing

445
00:11:49,512 --> 00:11:50,797
some sort of signature

446
00:11:50,802 --> 00:11:52,117
solution that you are known

447
00:11:52,122 --> 00:11:54,819
for, or you aren't attacking a

448
00:11:54,819 --> 00:11:56,709
problem that you are known for

449
00:11:56,709 --> 00:11:59,572
in the industry,  Probably you

450
00:11:59,572 --> 00:12:01,042
are just selling your time.

451
00:12:01,338 --> 00:12:02,362
You're just, responding

452
00:12:02,362 --> 00:12:04,672
to RFPs and you're letting

453
00:12:04,672 --> 00:12:05,692
the client tell you

454
00:12:05,692 --> 00:12:06,622
what you want from them.

455
00:12:06,622 --> 00:12:07,792
And then, okay, I can do that.

456
00:12:07,797 --> 00:12:08,477
And you, and you do it.

457
00:12:08,537 --> 00:12:09,908
You do, they're happy and

458
00:12:09,908 --> 00:12:11,472
they do it, but you're not

459
00:12:11,472 --> 00:12:12,372
creating the thing that

460
00:12:12,377 --> 00:12:13,752
you become known for, who

461
00:12:13,752 --> 00:12:15,459
you go to person, for.

462
00:12:15,699 --> 00:12:17,199
And so to be that

463
00:12:17,199 --> 00:12:18,279
go-to person, that

464
00:12:18,279 --> 00:12:19,599
means creating some.

465
00:12:19,892 --> 00:12:20,942
Intellectual property around

466
00:12:20,942 --> 00:12:21,812
that, you're creating some

467
00:12:21,812 --> 00:12:23,492
original thought leadership

468
00:12:23,772 --> 00:12:25,981
that is speaking to the

469
00:12:25,981 --> 00:12:27,751
specific problem or the

470
00:12:27,751 --> 00:12:29,191
specific niche that you

471
00:12:29,196 --> 00:12:31,688
want to serve, and around

472
00:12:31,688 --> 00:12:33,428
that you are creating some

473
00:12:33,433 --> 00:12:34,838
branded services or some

474
00:12:34,838 --> 00:12:36,249
branded solutions around that.

475
00:12:36,777 --> 00:12:37,780
That of course, is

476
00:12:37,870 --> 00:12:38,770
intellectual property.

477
00:12:39,384 --> 00:12:41,184
The seventh stagnant

478
00:12:41,184 --> 00:12:42,474
profitability.

479
00:12:42,792 --> 00:12:45,162
So if you are out there

480
00:12:45,192 --> 00:12:47,554
juing with with  every new

481
00:12:47,644 --> 00:12:49,591
engagement, then you're

482
00:12:49,591 --> 00:12:51,649
probably, not getting the

483
00:12:51,649 --> 00:12:53,077
benefit of the increased.

484
00:12:53,082 --> 00:12:55,409
Efficiencies of having

485
00:12:55,409 --> 00:12:57,149
systems, templates and models.

486
00:12:57,450 --> 00:12:58,080
know, if you're starting

487
00:12:58,080 --> 00:12:59,310
from scratch with every

488
00:12:59,310 --> 00:13:00,925
engagement, then you meet

489
00:13:00,930 --> 00:13:01,945
with your client, you find

490
00:13:01,945 --> 00:13:03,285
out what, their issue is and

491
00:13:03,285 --> 00:13:04,485
you go to the drawing board,

492
00:13:04,490 --> 00:13:06,706
like an artist starting with

493
00:13:06,711 --> 00:13:08,656
something completely unique

494
00:13:08,656 --> 00:13:10,742
and original for your client.

495
00:13:10,956 --> 00:13:12,512
And there may be a place

496
00:13:12,512 --> 00:13:14,059
for that, in your business.

497
00:13:14,624 --> 00:13:16,967
But that does mean that

498
00:13:17,087 --> 00:13:19,868
you will not be able to.

499
00:13:20,069 --> 00:13:21,584
Increase your profit and

500
00:13:21,584 --> 00:13:23,158
your business, because it'll

501
00:13:23,158 --> 00:13:24,418
be very hard to get more

502
00:13:24,418 --> 00:13:26,018
efficient, in that model.

503
00:13:26,198 --> 00:13:27,868
So, systematization,

504
00:13:28,198 --> 00:13:30,349
templates, models, if you're

505
00:13:30,349 --> 00:13:31,909
not billing by the hour,

506
00:13:32,181 --> 00:13:33,603
then you wanna become more

507
00:13:33,608 --> 00:13:34,773
efficient, because that

508
00:13:34,773 --> 00:13:36,063
means lowered costs and

509
00:13:36,063 --> 00:13:37,263
therefore increased profit.

510
00:13:37,606 --> 00:13:40,126
And back to using less

511
00:13:40,126 --> 00:13:41,506
expensive resources.

512
00:13:41,826 --> 00:13:42,816
And that, by the way,

513
00:13:42,821 --> 00:13:44,316
could include technology.

514
00:13:44,316 --> 00:13:46,013
Like when you really kind

515
00:13:46,013 --> 00:13:47,153
of have a whole system in,

516
00:13:47,343 --> 00:13:49,323
place for getting from A to

517
00:13:49,328 --> 00:13:50,973
Z in delivering value to your

518
00:13:50,973 --> 00:13:53,089
business, there may be a spot

519
00:13:53,094 --> 00:13:55,279
for technology, and this is.

520
00:13:55,433 --> 00:13:56,919
even more relevant obviously

521
00:13:56,924 --> 00:13:58,881
today with ai, to figure

522
00:13:58,881 --> 00:14:00,321
out like, what part of this

523
00:14:00,321 --> 00:14:02,447
can I use technology to

524
00:14:02,447 --> 00:14:03,977
help become more efficient?

525
00:14:04,114 --> 00:14:04,804
it can't be just

526
00:14:04,804 --> 00:14:06,184
about you being GenY.

527
00:14:06,214 --> 00:14:07,357
It there has to be a system to

528
00:14:07,357 --> 00:14:08,647
it for you to really be able

529
00:14:08,647 --> 00:14:09,517
to take advantage of that.

530
00:14:09,874 --> 00:14:11,802
And then our last, our

531
00:14:11,802 --> 00:14:13,392
eighth business problem,

532
00:14:13,723 --> 00:14:15,040
is the impact ceiling.

533
00:14:15,273 --> 00:14:17,924
we all got into the business

534
00:14:17,924 --> 00:14:18,824
because there was some

535
00:14:18,884 --> 00:14:20,054
impact we wanted to make.

536
00:14:20,054 --> 00:14:20,504
There's something we

537
00:14:20,504 --> 00:14:21,374
believed in that we thought.

538
00:14:21,856 --> 00:14:22,979
We could make that

539
00:14:22,979 --> 00:14:24,938
happen, and create great

540
00:14:24,938 --> 00:14:26,078
value for our clients.

541
00:14:26,083 --> 00:14:27,188
We love our clients and

542
00:14:27,188 --> 00:14:28,988
we wanted them to succeed,

543
00:14:29,211 --> 00:14:30,141
but when we're doing it

544
00:14:30,141 --> 00:14:31,491
on a one-on-one basis, is

545
00:14:31,496 --> 00:14:32,541
there, again, there's only

546
00:14:32,541 --> 00:14:34,281
so many people we can impact

547
00:14:34,341 --> 00:14:35,691
on a one-on-one basis.

548
00:14:35,991 --> 00:14:37,010
Now, personally, you

549
00:14:37,010 --> 00:14:37,760
know, I'm a lawyer.

550
00:14:37,765 --> 00:14:39,050
We do one-on-one a lot.

551
00:14:39,365 --> 00:14:42,511
But I also want to help women

552
00:14:42,511 --> 00:14:45,001
understand the value that's

553
00:14:45,001 --> 00:14:46,291
hidden in their businesses,

554
00:14:46,291 --> 00:14:47,611
to make sure they're capturing

555
00:14:47,611 --> 00:14:49,141
all the value so that they

556
00:14:49,141 --> 00:14:50,221
can use their businesses,

557
00:14:50,221 --> 00:14:51,878
not just for income, but

558
00:14:51,878 --> 00:14:53,288
also to create wealth.

559
00:14:53,288 --> 00:14:55,012
Because, I believe wealth

560
00:14:55,012 --> 00:14:55,702
in the hands of women

561
00:14:55,702 --> 00:14:56,572
can change the world.

562
00:14:56,829 --> 00:14:58,359
But how many women can I

563
00:14:58,359 --> 00:15:00,309
impact if I'm only doing it

564
00:15:00,309 --> 00:15:01,839
on with my one-on-one clients?

565
00:15:02,182 --> 00:15:03,772
And that's why I have this

566
00:15:03,772 --> 00:15:06,022
podcast, my newsletter, and

567
00:15:06,022 --> 00:15:08,103
I do workshops and I, guest

568
00:15:08,103 --> 00:15:09,393
expert and things like that

569
00:15:09,393 --> 00:15:10,983
so I can reach more people

570
00:15:10,983 --> 00:15:12,393
and have a bigger income.

571
00:15:12,717 --> 00:15:14,007
of course, I am

572
00:15:14,007 --> 00:15:14,937
creating intellectual

573
00:15:14,942 --> 00:15:15,987
property around that.

574
00:15:16,235 --> 00:15:17,472
in the form of.

575
00:15:17,760 --> 00:15:18,807
courses to come,

576
00:15:19,017 --> 00:15:20,037
folks to come.

577
00:15:20,351 --> 00:15:22,031
but right now it's mostly

578
00:15:22,031 --> 00:15:24,190
through my, frameworks and

579
00:15:24,190 --> 00:15:25,300
that I work people through

580
00:15:25,300 --> 00:15:26,848
and I have, systems for

581
00:15:26,848 --> 00:15:28,258
helping them create licensing

582
00:15:28,258 --> 00:15:29,818
programs, systems for

583
00:15:29,818 --> 00:15:31,228
making sure that they are.

584
00:15:31,871 --> 00:15:34,674
Tracking and, protecting

585
00:15:34,794 --> 00:15:36,054
and monetizing their

586
00:15:36,054 --> 00:15:37,134
intellectual property.

587
00:15:37,391 --> 00:15:39,098
And so that's how you

588
00:15:39,128 --> 00:15:40,418
increase your impact by

589
00:15:40,418 --> 00:15:43,106
creating resources, whether

590
00:15:43,106 --> 00:15:45,506
they're for sale or for free.

591
00:15:45,536 --> 00:15:46,646
'cause most of my resources

592
00:15:46,646 --> 00:15:48,313
are free, to make sure

593
00:15:48,313 --> 00:15:50,590
that you are impacting as

594
00:15:50,590 --> 00:15:51,820
many people as possible

595
00:15:51,820 --> 00:15:53,200
with whatever the special

596
00:15:53,200 --> 00:15:55,026
message is that you are

597
00:15:55,026 --> 00:15:56,136
bringing to the world.

598
00:15:56,566 --> 00:15:59,231
So, Again, it all boils down

599
00:15:59,231 --> 00:16:00,854
to that same issue, is that

600
00:16:01,054 --> 00:16:03,154
if you're doing something that

601
00:16:03,214 --> 00:16:06,124
requires you in person with

602
00:16:06,129 --> 00:16:08,254
your time, then you will hit.

603
00:16:08,494 --> 00:16:10,288
All of these ceilings of

604
00:16:10,348 --> 00:16:11,638
impact and revenue, these

605
00:16:11,638 --> 00:16:13,138
concentration problems,

606
00:16:13,528 --> 00:16:15,146
these cashflow problems,

607
00:16:15,146 --> 00:16:16,286
positioning problems,

608
00:16:16,286 --> 00:16:17,786
profitability problems,

609
00:16:18,056 --> 00:16:19,376
all of them mean that you

610
00:16:19,376 --> 00:16:22,256
haven't developed some assets

611
00:16:22,256 --> 00:16:23,966
that allow you to generate

612
00:16:23,966 --> 00:16:25,796
revenue to increase impact.

613
00:16:26,191 --> 00:16:27,811
Without you working more.

614
00:16:28,261 --> 00:16:29,491
So if you have any questions

615
00:16:29,491 --> 00:16:30,961
about that, I'd love to

616
00:16:30,961 --> 00:16:32,311
talk to you about it more.

617
00:16:32,611 --> 00:16:33,291
you can find

618
00:16:33,291 --> 00:16:36,201
me@thinkbeyondip.com and there

619
00:16:36,201 --> 00:16:37,491
you can see how you could

620
00:16:37,491 --> 00:16:39,831
work with me and I'd love to

621
00:16:39,831 --> 00:16:41,421
hear your feedback on this.

622
00:16:41,481 --> 00:16:42,381
If there's anything

623
00:16:42,386 --> 00:16:43,551
that wasn't clear,

624
00:16:43,821 --> 00:16:44,751
please contact me.

625
00:16:44,751 --> 00:16:46,258
That's, makes my day I hope

626
00:16:46,258 --> 00:16:47,638
this was helpful for you.

627
00:16:47,638 --> 00:16:48,568
I really enjoyed

628
00:16:48,573 --> 00:16:49,738
putting this together.

629
00:16:49,985 --> 00:16:51,268
So in case you are a

630
00:16:51,268 --> 00:16:52,798
visual learner, I did

631
00:16:52,798 --> 00:16:54,658
create a graphic that goes

632
00:16:54,663 --> 00:16:56,853
through the eight problems

633
00:16:56,853 --> 00:16:57,996
that  have intellectual

634
00:16:57,996 --> 00:16:59,376
property solutions.

635
00:16:59,690 --> 00:17:01,576
And so there should be

636
00:17:01,576 --> 00:17:03,016
a link in the show notes

637
00:17:03,016 --> 00:17:04,156
where you can sign up to

638
00:17:04,236 --> 00:17:05,446
get a copy of that graphic.

639
00:17:05,806 --> 00:17:07,876
And as always, I welcome your

640
00:17:07,876 --> 00:17:09,466
questions and comments, and

641
00:17:09,466 --> 00:17:10,636
thanks again for joining me.

642
00:17:10,975 --> 00:17:11,863
See you again soon.