Perfect.

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Good evening guys.

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um Yes, um I do agree with what Samson's been saying.

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I echo everything he's saying.

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um Low barrier to entry.

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I definitely agree with him on that.

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I mean, it's so affordable to start podcasting.

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mean, when you think about apps like Spotify for Creators and Afripods I mean, just like

Samson said, all you need is a phone to really get started and you can build up from

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there.

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I'll also say in terms of what's making podcasting a lot more popular in Ghana is that the

industry, well, if there is an industry, has become a lot more mature.

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So over time you've seen video being more popular and more present in podcasts.

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So, you know, when I started in 2020, video podcasts wasn't really much of a thing, you

know, compared to now.

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But now because of social media, you see Instagram, you see the TikTok, you see the clips.

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more more people are becoming familiar with the art form, with the media form of

podcasting.

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So what's happening is that more people are interested in getting into it.

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And as a result, we're seeing more podcasts pop up.

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But just because we're seeing more podcasts start doesn't mean we're seeing more podcasts

be consistent because there's one thing starts on the podcast and it's another thing being

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consistent with the podcast because what I like to call the great wall of podcasting is

that most people don't get past seven to 10 episodes.

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So we are seeing a lot more people start podcasts, which is fantastic, but we're not

seeing enough people continue to be consistent with their podcasts.

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But yeah, that's definitely one thing as well.

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And content creation as a whole is a lot more popular.

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know, one of the easiest ways to get started in content creation is podcasting, you know,

just as Samson said.

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So yeah, that's what I would say really, but Samson's really, you know, touched on all of

the key points there.