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Digital heroes need to be both

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inspired and empowered and

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supported. If you can do both of

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those, at least 70 percent can

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be a digital hero. We can build

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them.

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That's Gerald Kane, a renowned

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expert in the relationship

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between people, technology, and

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digital change. Jerry is a

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Professor of Information Systems

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at the Carroll School of

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Management at Boston College and

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has worked with companies such

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as Walmart, MetLife, Caterpillar,

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and Deloitte to put his insights

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about digital change into action.

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In 2019, he wrote a book called "

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The Technology Fallacy," a must-

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read exploration of how

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successful companies drive

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digital transformation, based on

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surveys and interviews with over

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20,000 executives around the

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world. As you're about to hear,

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Jerry is a firm believer in the

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idea that digital transformation

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is not a technology problem.

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It's a people problem. To

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create lasting change, you have

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to find people with the vision

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and the tenacity to push ahead.

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We call these people digital

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heroes. Jerry and I take a deep

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dive into who they are and how

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they work to drive change. This

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is Daniel Saks, Co-CEO of

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AppDirect, and it's time to

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decode the digital hero.

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Welcome to "Decoding Digital," a

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podcast for innovators looking

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to thrive in the digital economy.

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I'm your host, Daniel Saks, and

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I'll sit down with other

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founders, CEOs, and changemakers

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to decode the trends that are

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transforming the way we work.

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Let's decode. Jerry, I'm so

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thrilled to have you on the show

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today.

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Hey, I'm thrilled to be here.

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Thank you for having me.

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I recently read your book, The

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Technology Fallacy, and what

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stood out for me was this idea.

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When you digitally transform a

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company, it's not just the

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technology that matters. It's

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also the people. We found the

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same thing in our work at

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AppDirect. Digital

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transformation comes down to

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what we call digital heroes,

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people of the right

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characteristics, like curiosity,

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determination, vision, and

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influence to drive this change.

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That brings me to the first

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question. How did you come up

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with the idea to pursue this

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line of research, and what makes

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it so relevant today?

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It's an idea that unfolded over

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time. This book is the result of

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a five-year research project

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conducted in conjunction with "

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MIT Sloan Management Review" and

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Deloitte. I was leading up the

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team from the MIT side. We knew

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we wanted to look at how

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technology was influencing,

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how companies evolved, and was

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affecting companies in the here

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and now. We didn't know where

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we wanted to start. We started

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investigating, and we found that

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this human people talent

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strategy side was critically

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important, and yet it was

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largely overlooked in a lot of

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places where you focus on the

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shiny new tools of the

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technology and the stuff you can

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bring in and buy, and not enough

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thought was going into what you

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did with the technology once you

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had it. How it allowed you to

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do business differently? As we

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pursued this over that four to

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five-year timeframe, we found

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that storyline to be one of the

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ones that rose up as being

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critically important, but under-

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investigated, and this book was

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the culmination of that research.

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What are some of the biggest

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things that surprised you when

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you were researching the book?

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There's all sorts of things and

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my favorite ones were things

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where I had a working hypothesis

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going in, and in fact, I found

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something completely different.

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One example was that I had a

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hypothesis that digitally mature

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companies, and that's the scale

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we used, whether a company is

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digitally mature and we

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categorized companies into early,

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developing, and maturing. I had

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this hypothesis that digitally

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maturing companies would have

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better leaders, and in fact,

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that's not by and large, what I

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found. In fact, over 50 percent

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of the most mature companies

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still said we need more and

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better leaders to be successful

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in a digital marketplace. What

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was different, however, is these

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digital maturing companies were

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doing something about it. They

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were far more likely to say we

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are developing the type of

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leaders we need to work in a

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digital world. It's not that

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these maturing companies had

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better leaders, but it's what

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they were doing about to get and

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grow these better leaders inside.

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Another great example is I had

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this working hypothesis that

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digitally maturing companies

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would experiment more with

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digital tools. In fact, that's

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not what we found. Everybody

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experiments. What's different is

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these most mature companies,

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when they do experiment and they

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are successful, they then use

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that success to drive change

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across the organization. Early-

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staged companies are likely to

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experiment and they'd say, "Yay,"

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pat themselves on the back, "

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Aren't we great for

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experimenting?" Whereas maturing

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companies, once they are

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successful, they use that to

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drive change across the whole

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organization and that's a big

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difference. There are a couple

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of more of those that just

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jumped out as, wow, that is not

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what I expected and it's not

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rocket science, but it was a bit

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counterintuitive findings.

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I assume five years ago, or

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seven years ago, when you're

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conducting the initial research,

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there was far less technology

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adoption. Can you tell me about

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the insights from the evolution

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over the five years of writing

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the book?

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Absolutely. I'm going to break

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this into two different

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responses. The first was over

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the five years of that research --

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and we have the data to prove

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this -- we definitely see a

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shift to more mature companies.

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Our quantitative data shows that

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about a 10-point shift away from

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people who say our company is in

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early-stage to developing and

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maturing. This fits with

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anecdotal evidence. When I

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first interviewed Walmart, for

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instance, I was like, "What on

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earth are we doing interviewing

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this antiquated behemoth?

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They're never going to be able

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to digitally transform." Then I

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talked to them and they were

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doing some amazing stuff

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internally so that over the five

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years of the research, we

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definitely saw a progress

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towards greater digital

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transformation, greater digital

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maturity. Now I've been working

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on book number two over the last

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year because probably the growth

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that most companies have seen

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over the past year in response

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to the COVID disruption, has

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been more than the last 5 or 10

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years put together. Put simply,

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truly forced companies to

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accelerate digital plans that

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they wouldn't have accelerated

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as aggressively. We spent the

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last year interviewing another

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50 executives on their digital

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maturity and their digital plans,

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so much in the technology

Speaker:

fallacy still applies to what

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we've been dealing with in a

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hyper-compressed accelerated

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format. It was shocking to me is

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the number of executives in

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charge of digital transformation

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that we talked to that said this

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was a real opportunity for their

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company. That there are these

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plans they've had in place,

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they've been pushing and

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dragging and kicking and

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screaming their companies into a

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digital world, and COVID has

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been that motivating factor that

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has allowed them to push these

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transformations through. Many

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have said we've gone through 10

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years of transformation in the

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past year with none of the

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typical people resistance that

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we would normally get because

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frankly, we haven't had a choice.

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If there's a silver lining to

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COVID, it's going to be twofold.

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One is that it has moved

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companies forward than they were

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already behind a year ago. Now,

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this has gotten them up to the

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present. My hope is a lot of

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digital transformation, you can

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get momentum and the hardest

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part is getting started. My hope

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is this recognition that you can

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do it and it's possible to make

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these changes is going to kick

Speaker:

in that momentum that when we

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come out of this pandemic,

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whenever that may be, you're

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going to see even more

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innovation and more digital

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experimentation because we've

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proven we can do it. I'm

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hopeful that not only has the

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last year, but the next three to

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five years are going to be some

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of the most innovative we've

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seen in history, in some ways,

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because the opportunities there

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from the technology that are

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untapped at this point by

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organizations are massive. I'm

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hoping this is the catalyst that

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gets some of these things moving

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forward.

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I remember in the beginning of

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COVID, there was a little

Speaker:

multiple-choice cartoon that

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went around LinkedIn, which was, "

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What's the biggest driver of

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digital transformation? Your CEO,

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your CIO, your transformation

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officer, or COVID-19.?" I was

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the animist that it was COVID-19.

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Check.

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Check. Exactly. One of the

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things though that struck me

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about The Technology Fallacy is

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this concept that digitally

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mature companies invest in

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digital leadership. One of the

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things you spoke about as being

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surprised was also the fact that

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digital literacy is a

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requirement. When you look at a

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lot of traditional companies or

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companies with many employees,

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that can be the blocker. Can you

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talk to me about that

Speaker:

observation, and how companies

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can overcome it?

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We asked one of our open-ended

Speaker:

questions, which was, "What are

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the most important leadership

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skills for leaders to have in a

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digital environment?" Number one

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was being forward-looking.

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Number two is being change-

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oriented. Number three was

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having technological

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understanding. The point is

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when you looked into the actual

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responses as far as

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technological understanding, it

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was more about this digital

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literacy. This basic working

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knowledge of how AI and machine

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learning works, and why it's

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important. This basic working

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understanding of what blockchain

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is and what opportunities that

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might have for your business.

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This is not people going out and

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becoming AI developers. It's

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making, so it's not magic. You

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can make intelligent decisions

Speaker:

regarding it. I've often said

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it's a lot easier for me to

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teach the average manager, the

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technology they need than it is

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for me to teach the technology

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leader, the management and the

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strategy and the business

Speaker:

knowledge they need. All of

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this is within the grasp, I

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would say, of your average

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executive. That's what

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technological understanding

Speaker:

represented. If you think about

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being forward-looking and being

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change-oriented, how can you

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possibly have those traits in

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this world if you don't have

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digital literacy. In some ways,

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although digital literacy was

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number three on the list, it

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also incorporates all of these

Speaker:

other things because how do you

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be forward-looking if you don't

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know what the promise of AI,

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machine learning, blockchain and

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all this other stuff is to make

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intelligent business decisions

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and when the right time is to

Speaker:

move and invest, etc. I really

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think this technological

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literacy and...Gosh, technology

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scares so many people, largely

Speaker:

because -- and this is not to do

Speaker:

with disservice of my co-authors,

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who are all consultants --

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largely because consultants like

Speaker:

people to be scared of these

Speaker:

technologies, because then they

Speaker:

have to hire consultants. I

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would argue that most of this

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stuff is not rocket science.

Speaker:

It's well within the grasp of

Speaker:

the average manager. If your

Speaker:

average manager has not updated

Speaker:

their technological knowledge,

Speaker:

their technological literacy in

Speaker:

the last five years, that

Speaker:

they're behind. In fact, when I

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teach my students these topics,

Speaker:

I tell them anything I can

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possibly teach you in this

Speaker:

classroom is going to be

Speaker:

obsolete in the next five years.

Speaker:

I'm not going to focus on

Speaker:

teaching you specific things.

Speaker:

I'm going to teach you how to

Speaker:

teach yourself. We're in the

Speaker:

golden age of learning. Whether

Speaker:

it's TED talks, whether it's

Speaker:

online learning platforms,

Speaker:

whether it's Twitter, all of

Speaker:

these things. The amount of

Speaker:

capability for learning out

Speaker:

there is just massive. What I

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try to do is inspire people to

Speaker:

keep up with this stuff on their

Speaker:

own because once you get started,

Speaker:

it's easy to follow along and

Speaker:

update your knowledge as you go.

Speaker:

What I observed in 2009, we'd

Speaker:

have boards of European

Speaker:

countries and American companies

Speaker:

coming to Silicon Valley to

Speaker:

understand what was different.

Speaker:

If I were to break it down, what

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was the secret source in terms

Speaker:

of the difference in operations?

Speaker:

It was this embracing of lean

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startup, of agile principles, of

Speaker:

new frameworks like objectives

Speaker:

and key results. All of that had

Speaker:

to do with this constant

Speaker:

iteration. What we saw is that

Speaker:

majority of larger incumbent

Speaker:

businesses, many that you

Speaker:

interviewed for your book, like

Speaker:

a Walmart or larger industrial

Speaker:

manufacturing brands, they may

Speaker:

have been operating in the

Speaker:

opposite of agile. The reason's

Speaker:

because they wanted to protect

Speaker:

their product when there was a

Speaker:

big launch. They wanted to make

Speaker:

sure that they're testing things.

Speaker:

It might take many years to do a

Speaker:

secret launch. It's almost the

Speaker:

opposite. What I observed is

Speaker:

that it often started by an

Speaker:

innovation unit on the side that

Speaker:

was almost disrupting the core

Speaker:

business to try to compete. When

Speaker:

those innovation units had

Speaker:

success through this new

Speaker:

methodology, then those folks

Speaker:

would transfer into other

Speaker:

business units to try to

Speaker:

transform the methodologies of

Speaker:

those business units. In

Speaker:

organizations where they

Speaker:

actually try these tests and

Speaker:

those tests failed early, it

Speaker:

would set that company back by

Speaker:

several years on their

Speaker:

transformation roadmap. Is that

Speaker:

something that you saw as well?

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Yeah. There's a lot to unpack

Speaker:

there. One is risk tolerance, is

Speaker:

one of those things that all

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companies struggle with,

Speaker:

particularly large ones. You

Speaker:

need to have a certain amount of

Speaker:

tolerance for failure and risk.

Speaker:

That can be hard to do in a

Speaker:

number of different ways. You

Speaker:

can't just say fail early, fail

Speaker:

fast, fail often. Failing's

Speaker:

easy to do. Productively failing,

Speaker:

learning from that failure,

Speaker:

failing the right amount of time

Speaker:

in non-mission critical areas,

Speaker:

failing in the right way is a

Speaker:

lot more challenging than just

Speaker:

failing. Getting that right,

Speaker:

risk tolerance is really

Speaker:

critical. We see that's the

Speaker:

biggest thing that many of our

Speaker:

companies wrestle with. Second,

Speaker:

I would say that I'm a huge

Speaker:

proponent of agile. The

Speaker:

Technology Fallacy is all about

Speaker:

there's a lot of similarities to

Speaker:

Eric Ries's work and agile and

Speaker:

such like that. First,

Speaker:

disclaimer, big fan. We go

Speaker:

beyond that in the new book and

Speaker:

introduce a term called

Speaker:

nimbleness, which yeah, it's

Speaker:

related to agility. I would say

Speaker:

all agile is nimble but not all

Speaker:

nimble is agile. What we've

Speaker:

seen is particularly with the

Speaker:

right digital infrastructure, if

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you have this digital

Speaker:

infrastructure in place, even

Speaker:

these massive organizations can

Speaker:

make extremely rapid pivots. A

Speaker:

great example, one that I geeked

Speaker:

out on...I'll give you two. One

Speaker:

is Hilton. Massive company. 90

Speaker:

percent decrease in demand as

Speaker:

COVID strikes. How, as a manager,

Speaker:

do you react to a 90 percent

Speaker:

drop in demand? They knew they

Speaker:

were going to lay people off.

Speaker:

Broke their hearts. How do we do

Speaker:

this in the right way? They

Speaker:

reached out to Amazons and to

Speaker:

the grocery stores, and to all

Speaker:

of these companies that had the

Speaker:

opposite experience where their

Speaker:

demand ramped up and they were

Speaker:

struggling to find employees.

Speaker:

What Hilton did was they took

Speaker:

their recruiting platform and

Speaker:

reversed it so that companies

Speaker:

like Amazon, grocery stores, etc.,

Speaker:

could post jobs for laid off

Speaker:

Hilton employees to apply for.

Speaker:

They got preferential status

Speaker:

because they knew these were

Speaker:

high quality employees and

Speaker:

Hilton would vouch for them. It

Speaker:

created this reversed pipeline

Speaker:

out of Hilton of its employees

Speaker:

into productive jobs that

Speaker:

allowed them to land on their

Speaker:

feet. When demand started coming

Speaker:

back the other way, these

Speaker:

employees were ready and eager

Speaker:

to return because Hilton had

Speaker:

treated them so well. It's

Speaker:

because they had this digital

Speaker:

infrastructure in place. They

Speaker:

had this digital recruiting

Speaker:

platform in place. They just

Speaker:

flipped the switch and turned it

Speaker:

around. That's not agile. It's

Speaker:

not experimental. It's not short

Speaker:

bursts. It's being able to move

Speaker:

the organization on a dime to

Speaker:

make this happen. I just thought

Speaker:

that was really interesting,

Speaker:

inspirational, and creative.

Speaker:

Another great example is Hitachi.

Speaker:

There's a longer name for the

Speaker:

actual company. Hitachi Vantara

Speaker:

or something like that. They had

Speaker:

worked on digitizing their

Speaker:

factories. They had all these

Speaker:

cameras, all these sensors to

Speaker:

monitor the flows of products

Speaker:

through the factories. COVID

Speaker:

shuts down, they shut down the

Speaker:

factories. As they start moving

Speaker:

back, they do a hackathon and

Speaker:

repurpose these sensors to be

Speaker:

able to do social distance

Speaker:

monitoring, temperature and

Speaker:

monitoring of employees, and

Speaker:

basically turn it into a social

Speaker:

distancing monitoring platform

Speaker:

that they can give feedback to

Speaker:

employees. It took them two

Speaker:

weeks to do this. They

Speaker:

completely repurposed their

Speaker:

factory sensors and their

Speaker:

factory infrastructure to a

Speaker:

socially distant environment

Speaker:

because they already had the

Speaker:

digital infrastructure in place.

Speaker:

Again, not agile in the way we

Speaker:

usually think of it as running

Speaker:

experiments and minimal viable

Speaker:

products, but very nimble and

Speaker:

being able to change the entire

Speaker:

factory on a dime. Agile, I'm

Speaker:

all proponent for it. Digital

Speaker:

platforms also enable nimbleness,

Speaker:

which is a little bit different

Speaker:

than agile, and what we've seen

Speaker:

is thriving in this COVID

Speaker:

environment where companies have

Speaker:

had to take major shifts.

Speaker:

Probably the most interesting

Speaker:

and inspirational thing about

Speaker:

the book have been all the

Speaker:

stories of leadership. In fact,

Speaker:

we have a series in the "Wall

Speaker:

Street Journal" doing profiles

Speaker:

of these leaders we've seen.

Speaker:

Whether it's Beam Suntory, the

Speaker:

premium spirits distiller and

Speaker:

their process of pivoting to

Speaker:

make hand sanitizer. It was very

Speaker:

inspirational. We interviewed

Speaker:

Invision Health, which had many

Speaker:

of their physicians in the New

Speaker:

York and New Jersey ERs, and how

Speaker:

they were turning basically

Speaker:

tablets into electronic PPE,

Speaker:

like iPads. They hacked them to

Speaker:

be able to monitor patients and

Speaker:

machine. Some real

Speaker:

inspirational stories of

Speaker:

creative leadership, and we have

Speaker:

lived through one of the most

Speaker:

inspirational periods of

Speaker:

business leadership that I've

Speaker:

seen in my lifetime. It's been

Speaker:

exciting to be on the frontlines

Speaker:

to be a part of that. I like

Speaker:

your term digital heroes because

Speaker:

that's exactly what I would

Speaker:

refer to all these people, is

Speaker:

how do you think outside the box

Speaker:

to be able to address these

Speaker:

unprecedented challenges that

Speaker:

your company is dealing with.

Speaker:

It's powerful. We had a couple

Speaker:

of customers, one being

Speaker:

Honeywell, obviously a large PPE

Speaker:

player. They pivoted their

Speaker:

digital marketplace in a matter

Speaker:

of weeks in order to transform

Speaker:

to adopt PPE. We also had

Speaker:

Vodafone on a global basis,

Speaker:

leverage our platform to launch

Speaker:

in a marketplace for emergency

Speaker:

workers in order to be able to

Speaker:

deliver technologies that they

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needed in an essential way. You

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see how critical people

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providing our technology

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merchants are to this current

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economy, and they're really the

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lifeblood, helping businesses.

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Going back to your Hilton

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example, does it take CEO to

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shift the whole company, or can

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any leader within the business

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drive nimble transformation?

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Now we're getting back into

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agile. It's a both end. It's

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going to be tough to do if you

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don't have senior leadership

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support, because those take bold

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decisions, and the leaders who

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are making the decision needs to

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know the C suite backs their

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play and supports them and

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encourages them to make this

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decision. At the same time, it

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can't just be the CEO. They

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don't have enough bandwidth.

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They don't have enough

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visibility into the company.

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It's really about pushing

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leadership down into the

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organization and empowering

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lower-level leaders to make the

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types of bold decisions that

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they need to make. At the same

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time, it's about -- this is

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another interesting thing that

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our data showed -- whom we asked

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who were more likely to be the

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inhibitors of change. It tended

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to be middle management, because

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they were, at least, according

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to our data, but it's backed up

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anecdotally, as well. Senior

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leadership was willing to push

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decision making down into the

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organization. More middle level

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managers were less willing to

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step up and make these decisions

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because it comes with a level of

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risk that they're not

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necessarily experienced with, or

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they're not necessarily

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comfortable with. I just

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finished the book "Team of Teams"

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by Stanley McChrystal, which is

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I think a great leadership book.

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He talks about, as a senior

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leader, the gardening metaphor

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of leadership. You can't just

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force it. You can't just make it

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happen. You have to cultivate

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the environment, where these

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leaders can grow and learn to

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make these bold decisions that

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are mission critical. His point

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when fighting ISIS was by the

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time, we got up to him to

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approve something, the situation

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had already unfolded so fast.

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As we move into a digital world,

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where speed of decision making

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is critically important that the

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ability to push leadership down

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and inspire lower-level middle

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managers to step up and make the

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bold decisions that they need to

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make is really a strong

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competency. Now, digital

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platforms help this because they

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provide data. They provide the

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ability to communicate, etc.,

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but if you don't have that

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culture of risk tolerance and

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that culture of supporting those

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decision-making, those leaders

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can't step up. It's really

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incumbent on the C suite leaders

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to create the environment, to

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garden, to cultivate that

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environment where leaderships

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are empowered and able to act,

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that it's the responsibility of

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the lower-level leaders to step

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up, so it's really that both end.

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What have you observed in

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organizations, how they can

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minimize the dependency on one,

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let's say, technology forward

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person, and how can they get

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better at ensuring that if

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they're putting people in

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transformational roles that

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those people are pre trained to

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embrace technology?

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I'll answer, but I'm going to

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ask back to you first. Your

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concept of digital heroes, do

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you see them as being born or

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made? Can you teach digital

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heroness to people?

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What I would say is that anyone

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can be a digital hero, but not

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everyone can be a digital hero.

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What I mean by that is that in

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order to be a digital hero you

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need to have the motivation to

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be able to learn. Going back to

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your student example of saying, "

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I can't teach you today's

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concepts because they're gonna

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be obsolete in a few years but I

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can teach you how to figure it

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out." That's what I've found is

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that these digital heroes have

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this passion they have this

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exploratory area. Most of the

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transformation, frankly, is not

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about their business life it's

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about them transforming

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themselves, breaking through

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their fears, thinking about

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their peak performance to be

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able to keep this passion and

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maintain. I totally believe that

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anyone can be a digital hero.

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If you're not willing to learn

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the characteristics and put in

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the time -- and frankly, it's a

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lot of time -- not everyone will

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be a digital hero. What do you

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think?

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I, 100 percent agree, and I'll

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put it into this framework.

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There's a lot of research

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backing this up, which I won't

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bore you with here, but we

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covered some of it in The

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Technology Fallacy. I would

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argue that there are three types

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of people in most organizations.

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I'll use your terms of digital

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hero because that's what we're

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talking about. First, there are

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people that are always going to

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be digital heroes, and that's

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about 30 percent. These people

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are wired to think outside the

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box. They're wired to be

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entrepreneurial. They're going

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to be a pain in the ass if you

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don't put them in a role because

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they're going to be seeking to

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do this. You're going to have

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30 percent of the people that

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will never be digital heroes.

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That are always going to play it

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safe, that they want the

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checkboxes and the rules. They

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want stability. They want their

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paycheck. They don't want any

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surprises. There's 40 percent in

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the middle that can go either

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way and are going to respond to

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the culture and respond to the

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signals from senior leadership.

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The challenge there is that 40

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percent. If you can convert that

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40 percent to digital heroness,

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you're well on your way to

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digital maturity. If you

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discouraged that 40 percent,

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you're never going to be able to

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do enough. It's about getting

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the right culture in place where

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those people who are, how shall

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we say, reluctant digital heroes

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can step forward and be

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recognized, have the opportunity

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to continue to develop their

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skill set. Our research

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basically says that 90 percent

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of people say they need to

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update their skill set at least

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yearly. 45 percent say they need

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to update it continually. Yet,

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when asked, to what extent is

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your organization providing you

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the opportunities to develop

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your skills, it never gets above

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50 percent in the most advanced

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industries, and it hovers right

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around 33 percent. Most

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companies are not giving their

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employees the right

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opportunities to continue to

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develop those skill sets. You

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need to inspire those reluctant

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digital heroes and then give

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them the tools to develop the

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skills so they can be that way.

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Now, keep in mind, there may be

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some response bias in our study

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because we're doing it through

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MIT, so we got more

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technologically savvy people.

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Most people report they want to

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work for digitally maturing

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companies or a digital leader.

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Most people report that they are

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willing to leave their company.

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30 percent said I would plan to

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leave in a year if I'm working

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for an early-stage company. Yet,

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if you begin to offer them the

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opportunities to develop their

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skill sets, that number drops

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back almost to no different

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whatsoever. It becomes 15 times

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less likely to want to leave

Speaker:

their organization if they're

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provided the opportunity to grow

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their skill set because

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everybody knows the world is

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changing. Everybody knows

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digital is transforming

Speaker:

industries, and people want to

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be in a position where they can

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continue to develop their

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skillset where they can be at

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least 70 percent digital heroes

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at least to some form or fashion.

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It's about unleashing those

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people and then supporting them,

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so they can get the skills they

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need to work effectively in a

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digital world. Again, going

Speaker:

back to the silver lining of

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COVID, we've seen a rapid uptick

Speaker:

in people learning digital

Speaker:

skills. I work with a company

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called Skillsoft, and they saw

Speaker:

300 percent increase in the use

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of their platform. My son in

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seventh grade has picked up

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Python in the downturn instead

Speaker:

of playing Xbox because he

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wanted to do something

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productive. I do think, at

Speaker:

least, huge portion of it,

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digital heroes need to be both

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inspired and empowered and

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supported. If you can do both of

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those, at least 70 percent can

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be a digital hero. We can build

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them.

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Powerful. One other thought on

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digital heroes. I recently

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interviewed the co-founder of

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Square, and his co-founder is

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Jack Dorsey, in my mind, one of

Speaker:

the preeminent heroes in the

Speaker:

tech space.

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Absolutely.

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You have Elon Musk, and we have

Speaker:

a culture where media puts these

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heroes on a pedestal. Jim's

Speaker:

feedback was the concept of the

Speaker:

hero is a fallacy in its own

Speaker:

right because everyone's human.

Speaker:

He works with Jack. Jack has

Speaker:

issues, just like everyone else

Speaker:

does. However, Jim's perspective,

Speaker:

which was interesting was, "Look,

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I've met some of the world's

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most successful people and

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they're human just like us." How

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do you respond to that?

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One of the classes I teach at

Speaker:

Boston College is called Tech

Speaker:

Track. I teach my students for

Speaker:

six weeks and then we take them

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for either week in San Francisco

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or four days in New York to tour

Speaker:

tech startups. Obviously, we're

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doing things a little

Speaker:

differently now, but it's been

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good with Zooms with

Speaker:

entrepreneurs, and I was at

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Square. One of my students

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asked, "How does Jack lead two

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companies? How do you be CEO for

Speaker:

Square and Twitter?" The

Speaker:

response was, he has amazing

Speaker:

lieutenants. That Jack is great,

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but also that next tier of

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leadership is also amazing and

Speaker:

empowered, and that goes all the

Speaker:

way down. The more you can

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empower that next level of

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leadership, the more the senior

Speaker:

folks look better. Jack wouldn't

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be Jack if it weren't for the

Speaker:

people at Square stepping up and

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taking more active leadership

Speaker:

roles, and frankly, Jack being

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OK with that. Then you have

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different ones. Steve Jobs was

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notoriously a very different

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leader, and Apple is a very

Speaker:

different kind of tech company.

Speaker:

I'm not saying you can't lead

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that way, but you have to find

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the right way to empower your

Speaker:

organization. There may be very

Speaker:

different ways of doing that.

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Finding ways to inspire and

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empower that next level of

Speaker:

leadership is essential for

Speaker:

digital heroness. I would go so

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far to say is the real digital

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heroes are the ones that do

Speaker:

create those environments where

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people can step up, learn, and

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lead.

Speaker:

What a great conversation.

Speaker:

Appreciate your passion and your

Speaker:

insights. I feel in some ways

Speaker:

you're preaching. I figured

Speaker:

before we wrap up, I want to let

Speaker:

you share how you got where you

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are today, and I know used to be

Speaker:

in a different profession. You

Speaker:

were a minister.

Speaker:

Yes.

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How did you go from being a

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minister to being a professor?

Speaker:

It's a good question. There are

Speaker:

different ways I can tell this

Speaker:

story that are more sensational

Speaker:

or not. Basically, for 10 years

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I was a United Methodist

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minister at a large church in

Speaker:

Atlanta, really loved my time

Speaker:

there and made lifelong friends.

Speaker:

I was able to be with people

Speaker:

both highs and lows in their

Speaker:

lives. It was a great community

Speaker:

and a great experience. I

Speaker:

always wanted to be a college

Speaker:

professor and many of the same

Speaker:

skills apply. You're working

Speaker:

with people. I had a large

Speaker:

educational role in that. In

Speaker:

fact, some of the people, it was

Speaker:

an affluent area of Atlanta, and

Speaker:

many of the parishioners there

Speaker:

were college professors that I

Speaker:

still work with and keep in

Speaker:

touch with. It was one of those

Speaker:

things where I've always had a

Speaker:

passion for learning new things.

Speaker:

I've always had a passion for

Speaker:

investigating emerging phenomena,

Speaker:

and I've always been a bit of a

Speaker:

tech geek. I started in

Speaker:

something called Quantum Link in

Speaker:

1986, I believe, for the

Speaker:

Commodore 64 when Quantum Link

Speaker:

became a little company called

Speaker:

America Online later which drove

Speaker:

Internet 1.. I've always had a

Speaker:

passion for that, and I decided

Speaker:

it was a much easier transition.

Speaker:

Frankly, that background of

Speaker:

preaching and working with

Speaker:

people has informed how I

Speaker:

approached this problem. I do

Speaker:

see it as a fundamentally people-

Speaker:

oriented problem and getting the

Speaker:

people inspired and engaged and

Speaker:

changing their mindsets. OK,

Speaker:

you're going to get me preaching

Speaker:

again. In some ways, digital

Speaker:

transformation is a lot like

Speaker:

evangelism because you're trying

Speaker:

to convince people of a world

Speaker:

that doesn't quite yet exist,

Speaker:

but you believe can come to be.

Speaker:

In preaching, you're doing it

Speaker:

for the afterlife or what can be

Speaker:

after, but here you're saying

Speaker:

this future is attainable by us,

Speaker:

and you have to inspire them. I

Speaker:

do get preaching at times

Speaker:

because I fundamentally do

Speaker:

believe that when managed well,

Speaker:

technology can be a force for

Speaker:

good. It can be a force for

Speaker:

equity. It can be a force for

Speaker:

more just society, and can drive

Speaker:

real business value, drives me

Speaker:

crazy. Ultimately, what drives

Speaker:

me crazy about the church a lot

Speaker:

of times and in a lot of

Speaker:

traditional organizations, it

Speaker:

can be run so much more

Speaker:

efficiently. There's so

Speaker:

many things that don't need to

Speaker:

be done and this is any

Speaker:

corporation. That's one of my

Speaker:

pet peeves. It's like, "If we

Speaker:

can do it better, let's do it

Speaker:

better." I've loved my time in

Speaker:

the church, and I love even more

Speaker:

of my time as a college

Speaker:

professor because I get to work

Speaker:

with amazing young students,

Speaker:

amazing MBA students, cutting-

Speaker:

edge executives that are doing

Speaker:

really cool things. I get to

Speaker:

put them in touch with each

Speaker:

other. I get to tell their

Speaker:

stories. I get to engage in a

Speaker:

lifetime of learning, which I

Speaker:

have a ball with. I love being

Speaker:

on this journey wherever it's

Speaker:

going to take me.

Speaker:

I'm so inspired by your passion.

Speaker:

You can feel it on the other

Speaker:

side of the mic. Appreciate you

Speaker:

taking the time, Jerry, as

Speaker:

always. I hope to get the chance

Speaker:

to collaborate in the future and

Speaker:

dig deeper on what leadership

Speaker:

means and how to inspire the

Speaker:

next generation of digital

Speaker:

heroes.

Speaker:

Absolutely. Thank you for the

Speaker:

time.

Speaker:

Thank you, Jerry. Take care.

Speaker:

Bye-bye.

Speaker:

On the next episode of Decoding

Speaker:

Digital.

Speaker:

It's not about the speculation

Speaker:

and that price speculation of

Speaker:

where's the price of Bitcoin

Speaker:

going. It's about how do we use

Speaker:

these technologies to solve real

Speaker:

problems for real customers. To

Speaker:

the extent that is delivering

Speaker:

utility, and there is value in

Speaker:

those underlying technologies

Speaker:

and underlying assets.

Speaker:

CEO of Ripple and former exec at

Speaker:

Yahoo and AOL, Brad Garlinghouse.

Speaker:

Thanks for listening to Decoding

Speaker:

Digital. Make sure you never

Speaker:

miss an episode by subscribing

Speaker:

to the show in your favorite

Speaker:

podcast player. To learn more,

Speaker:

visit decodingdigital.com. Until