Digital heroes need to be both
Speaker:inspired and empowered and
Speaker:supported. If you can do both of
Speaker:those, at least 70 percent can
Speaker:be a digital hero. We can build
Speaker:them.
Speaker:That's Gerald Kane, a renowned
Speaker:expert in the relationship
Speaker:between people, technology, and
Speaker:digital change. Jerry is a
Speaker:Professor of Information Systems
Speaker:at the Carroll School of
Speaker:Management at Boston College and
Speaker:has worked with companies such
Speaker:as Walmart, MetLife, Caterpillar,
Speaker:and Deloitte to put his insights
Speaker:about digital change into action.
Speaker:In 2019, he wrote a book called "
Speaker:The Technology Fallacy," a must-
Speaker:read exploration of how
Speaker:successful companies drive
Speaker:digital transformation, based on
Speaker:surveys and interviews with over
Speaker:20,000 executives around the
Speaker:world. As you're about to hear,
Speaker:Jerry is a firm believer in the
Speaker:idea that digital transformation
Speaker:is not a technology problem.
Speaker:It's a people problem. To
Speaker:create lasting change, you have
Speaker:to find people with the vision
Speaker:and the tenacity to push ahead.
Speaker:We call these people digital
Speaker:heroes. Jerry and I take a deep
Speaker:dive into who they are and how
Speaker:they work to drive change. This
Speaker:is Daniel Saks, Co-CEO of
Speaker:AppDirect, and it's time to
Speaker:decode the digital hero.
Speaker:Welcome to "Decoding Digital," a
Speaker:podcast for innovators looking
Speaker:to thrive in the digital economy.
Speaker:I'm your host, Daniel Saks, and
Speaker:I'll sit down with other
Speaker:founders, CEOs, and changemakers
Speaker:to decode the trends that are
Speaker:transforming the way we work.
Speaker:Let's decode. Jerry, I'm so
Speaker:thrilled to have you on the show
Speaker:today.
Speaker:Hey, I'm thrilled to be here.
Speaker:Thank you for having me.
Speaker:I recently read your book, The
Speaker:Technology Fallacy, and what
Speaker:stood out for me was this idea.
Speaker:When you digitally transform a
Speaker:company, it's not just the
Speaker:technology that matters. It's
Speaker:also the people. We found the
Speaker:same thing in our work at
Speaker:AppDirect. Digital
Speaker:transformation comes down to
Speaker:what we call digital heroes,
Speaker:people of the right
Speaker:characteristics, like curiosity,
Speaker:determination, vision, and
Speaker:influence to drive this change.
Speaker:That brings me to the first
Speaker:question. How did you come up
Speaker:with the idea to pursue this
Speaker:line of research, and what makes
Speaker:it so relevant today?
Speaker:It's an idea that unfolded over
Speaker:time. This book is the result of
Speaker:a five-year research project
Speaker:conducted in conjunction with "
Speaker:MIT Sloan Management Review" and
Speaker:Deloitte. I was leading up the
Speaker:team from the MIT side. We knew
Speaker:we wanted to look at how
Speaker:technology was influencing,
Speaker:how companies evolved, and was
Speaker:affecting companies in the here
Speaker:and now. We didn't know where
Speaker:we wanted to start. We started
Speaker:investigating, and we found that
Speaker:this human people talent
Speaker:strategy side was critically
Speaker:important, and yet it was
Speaker:largely overlooked in a lot of
Speaker:places where you focus on the
Speaker:shiny new tools of the
Speaker:technology and the stuff you can
Speaker:bring in and buy, and not enough
Speaker:thought was going into what you
Speaker:did with the technology once you
Speaker:had it. How it allowed you to
Speaker:do business differently? As we
Speaker:pursued this over that four to
Speaker:five-year timeframe, we found
Speaker:that storyline to be one of the
Speaker:ones that rose up as being
Speaker:critically important, but under-
Speaker:investigated, and this book was
Speaker:the culmination of that research.
Speaker:What are some of the biggest
Speaker:things that surprised you when
Speaker:you were researching the book?
Speaker:There's all sorts of things and
Speaker:my favorite ones were things
Speaker:where I had a working hypothesis
Speaker:going in, and in fact, I found
Speaker:something completely different.
Speaker:One example was that I had a
Speaker:hypothesis that digitally mature
Speaker:companies, and that's the scale
Speaker:we used, whether a company is
Speaker:digitally mature and we
Speaker:categorized companies into early,
Speaker:developing, and maturing. I had
Speaker:this hypothesis that digitally
Speaker:maturing companies would have
Speaker:better leaders, and in fact,
Speaker:that's not by and large, what I
Speaker:found. In fact, over 50 percent
Speaker:of the most mature companies
Speaker:still said we need more and
Speaker:better leaders to be successful
Speaker:in a digital marketplace. What
Speaker:was different, however, is these
Speaker:digital maturing companies were
Speaker:doing something about it. They
Speaker:were far more likely to say we
Speaker:are developing the type of
Speaker:leaders we need to work in a
Speaker:digital world. It's not that
Speaker:these maturing companies had
Speaker:better leaders, but it's what
Speaker:they were doing about to get and
Speaker:grow these better leaders inside.
Speaker:Another great example is I had
Speaker:this working hypothesis that
Speaker:digitally maturing companies
Speaker:would experiment more with
Speaker:digital tools. In fact, that's
Speaker:not what we found. Everybody
Speaker:experiments. What's different is
Speaker:these most mature companies,
Speaker:when they do experiment and they
Speaker:are successful, they then use
Speaker:that success to drive change
Speaker:across the organization. Early-
Speaker:staged companies are likely to
Speaker:experiment and they'd say, "Yay,"
Speaker:pat themselves on the back, "
Speaker:Aren't we great for
Speaker:experimenting?" Whereas maturing
Speaker:companies, once they are
Speaker:successful, they use that to
Speaker:drive change across the whole
Speaker:organization and that's a big
Speaker:difference. There are a couple
Speaker:of more of those that just
Speaker:jumped out as, wow, that is not
Speaker:what I expected and it's not
Speaker:rocket science, but it was a bit
Speaker:counterintuitive findings.
Speaker:I assume five years ago, or
Speaker:seven years ago, when you're
Speaker:conducting the initial research,
Speaker:there was far less technology
Speaker:adoption. Can you tell me about
Speaker:the insights from the evolution
Speaker:over the five years of writing
Speaker:the book?
Speaker:Absolutely. I'm going to break
Speaker:this into two different
Speaker:responses. The first was over
Speaker:the five years of that research --
Speaker:and we have the data to prove
Speaker:this -- we definitely see a
Speaker:shift to more mature companies.
Speaker:Our quantitative data shows that
Speaker:about a 10-point shift away from
Speaker:people who say our company is in
Speaker:early-stage to developing and
Speaker:maturing. This fits with
Speaker:anecdotal evidence. When I
Speaker:first interviewed Walmart, for
Speaker:instance, I was like, "What on
Speaker:earth are we doing interviewing
Speaker:this antiquated behemoth?
Speaker:They're never going to be able
Speaker:to digitally transform." Then I
Speaker:talked to them and they were
Speaker:doing some amazing stuff
Speaker:internally so that over the five
Speaker:years of the research, we
Speaker:definitely saw a progress
Speaker:towards greater digital
Speaker:transformation, greater digital
Speaker:maturity. Now I've been working
Speaker:on book number two over the last
Speaker:year because probably the growth
Speaker:that most companies have seen
Speaker:over the past year in response
Speaker:to the COVID disruption, has
Speaker:been more than the last 5 or 10
Speaker:years put together. Put simply,
Speaker:truly forced companies to
Speaker:accelerate digital plans that
Speaker:they wouldn't have accelerated
Speaker:as aggressively. We spent the
Speaker:last year interviewing another
Speaker:50 executives on their digital
Speaker:maturity and their digital plans,
Speaker:so much in the technology
Speaker:fallacy still applies to what
Speaker:we've been dealing with in a
Speaker:hyper-compressed accelerated
Speaker:format. It was shocking to me is
Speaker:the number of executives in
Speaker:charge of digital transformation
Speaker:that we talked to that said this
Speaker:was a real opportunity for their
Speaker:company. That there are these
Speaker:plans they've had in place,
Speaker:they've been pushing and
Speaker:dragging and kicking and
Speaker:screaming their companies into a
Speaker:digital world, and COVID has
Speaker:been that motivating factor that
Speaker:has allowed them to push these
Speaker:transformations through. Many
Speaker:have said we've gone through 10
Speaker:years of transformation in the
Speaker:past year with none of the
Speaker:typical people resistance that
Speaker:we would normally get because
Speaker:frankly, we haven't had a choice.
Speaker:If there's a silver lining to
Speaker:COVID, it's going to be twofold.
Speaker:One is that it has moved
Speaker:companies forward than they were
Speaker:already behind a year ago. Now,
Speaker:this has gotten them up to the
Speaker:present. My hope is a lot of
Speaker:digital transformation, you can
Speaker:get momentum and the hardest
Speaker:part is getting started. My hope
Speaker:is this recognition that you can
Speaker:do it and it's possible to make
Speaker:these changes is going to kick
Speaker:in that momentum that when we
Speaker:come out of this pandemic,
Speaker:whenever that may be, you're
Speaker:going to see even more
Speaker:innovation and more digital
Speaker:experimentation because we've
Speaker:proven we can do it. I'm
Speaker:hopeful that not only has the
Speaker:last year, but the next three to
Speaker:five years are going to be some
Speaker:of the most innovative we've
Speaker:seen in history, in some ways,
Speaker:because the opportunities there
Speaker:from the technology that are
Speaker:untapped at this point by
Speaker:organizations are massive. I'm
Speaker:hoping this is the catalyst that
Speaker:gets some of these things moving
Speaker:forward.
Speaker:I remember in the beginning of
Speaker:COVID, there was a little
Speaker:multiple-choice cartoon that
Speaker:went around LinkedIn, which was, "
Speaker:What's the biggest driver of
Speaker:digital transformation? Your CEO,
Speaker:your CIO, your transformation
Speaker:officer, or COVID-19.?" I was
Speaker:the animist that it was COVID-19.
Speaker:Check.
Speaker:Check. Exactly. One of the
Speaker:things though that struck me
Speaker:about The Technology Fallacy is
Speaker:this concept that digitally
Speaker:mature companies invest in
Speaker:digital leadership. One of the
Speaker:things you spoke about as being
Speaker:surprised was also the fact that
Speaker:digital literacy is a
Speaker:requirement. When you look at a
Speaker:lot of traditional companies or
Speaker:companies with many employees,
Speaker:that can be the blocker. Can you
Speaker:talk to me about that
Speaker:observation, and how companies
Speaker:can overcome it?
Speaker:We asked one of our open-ended
Speaker:questions, which was, "What are
Speaker:the most important leadership
Speaker:skills for leaders to have in a
Speaker:digital environment?" Number one
Speaker:was being forward-looking.
Speaker:Number two is being change-
Speaker:oriented. Number three was
Speaker:having technological
Speaker:understanding. The point is
Speaker:when you looked into the actual
Speaker:responses as far as
Speaker:technological understanding, it
Speaker:was more about this digital
Speaker:literacy. This basic working
Speaker:knowledge of how AI and machine
Speaker:learning works, and why it's
Speaker:important. This basic working
Speaker:understanding of what blockchain
Speaker:is and what opportunities that
Speaker:might have for your business.
Speaker:This is not people going out and
Speaker:becoming AI developers. It's
Speaker:making, so it's not magic. You
Speaker:can make intelligent decisions
Speaker:regarding it. I've often said
Speaker:it's a lot easier for me to
Speaker:teach the average manager, the
Speaker:technology they need than it is
Speaker:for me to teach the technology
Speaker:leader, the management and the
Speaker:strategy and the business
Speaker:knowledge they need. All of
Speaker:this is within the grasp, I
Speaker:would say, of your average
Speaker:executive. That's what
Speaker:technological understanding
Speaker:represented. If you think about
Speaker:being forward-looking and being
Speaker:change-oriented, how can you
Speaker:possibly have those traits in
Speaker:this world if you don't have
Speaker:digital literacy. In some ways,
Speaker:although digital literacy was
Speaker:number three on the list, it
Speaker:also incorporates all of these
Speaker:other things because how do you
Speaker:be forward-looking if you don't
Speaker:know what the promise of AI,
Speaker:machine learning, blockchain and
Speaker:all this other stuff is to make
Speaker:intelligent business decisions
Speaker:and when the right time is to
Speaker:move and invest, etc. I really
Speaker:think this technological
Speaker:literacy and...Gosh, technology
Speaker:scares so many people, largely
Speaker:because -- and this is not to do
Speaker:with disservice of my co-authors,
Speaker:who are all consultants --
Speaker:largely because consultants like
Speaker:people to be scared of these
Speaker:technologies, because then they
Speaker:have to hire consultants. I
Speaker:would argue that most of this
Speaker:stuff is not rocket science.
Speaker:It's well within the grasp of
Speaker:the average manager. If your
Speaker:average manager has not updated
Speaker:their technological knowledge,
Speaker:their technological literacy in
Speaker:the last five years, that
Speaker:they're behind. In fact, when I
Speaker:teach my students these topics,
Speaker:I tell them anything I can
Speaker:possibly teach you in this
Speaker:classroom is going to be
Speaker:obsolete in the next five years.
Speaker:I'm not going to focus on
Speaker:teaching you specific things.
Speaker:I'm going to teach you how to
Speaker:teach yourself. We're in the
Speaker:golden age of learning. Whether
Speaker:it's TED talks, whether it's
Speaker:online learning platforms,
Speaker:whether it's Twitter, all of
Speaker:these things. The amount of
Speaker:capability for learning out
Speaker:there is just massive. What I
Speaker:try to do is inspire people to
Speaker:keep up with this stuff on their
Speaker:own because once you get started,
Speaker:it's easy to follow along and
Speaker:update your knowledge as you go.
Speaker:What I observed in 2009, we'd
Speaker:have boards of European
Speaker:countries and American companies
Speaker:coming to Silicon Valley to
Speaker:understand what was different.
Speaker:If I were to break it down, what
Speaker:was the secret source in terms
Speaker:of the difference in operations?
Speaker:It was this embracing of lean
Speaker:startup, of agile principles, of
Speaker:new frameworks like objectives
Speaker:and key results. All of that had
Speaker:to do with this constant
Speaker:iteration. What we saw is that
Speaker:majority of larger incumbent
Speaker:businesses, many that you
Speaker:interviewed for your book, like
Speaker:a Walmart or larger industrial
Speaker:manufacturing brands, they may
Speaker:have been operating in the
Speaker:opposite of agile. The reason's
Speaker:because they wanted to protect
Speaker:their product when there was a
Speaker:big launch. They wanted to make
Speaker:sure that they're testing things.
Speaker:It might take many years to do a
Speaker:secret launch. It's almost the
Speaker:opposite. What I observed is
Speaker:that it often started by an
Speaker:innovation unit on the side that
Speaker:was almost disrupting the core
Speaker:business to try to compete. When
Speaker:those innovation units had
Speaker:success through this new
Speaker:methodology, then those folks
Speaker:would transfer into other
Speaker:business units to try to
Speaker:transform the methodologies of
Speaker:those business units. In
Speaker:organizations where they
Speaker:actually try these tests and
Speaker:those tests failed early, it
Speaker:would set that company back by
Speaker:several years on their
Speaker:transformation roadmap. Is that
Speaker:something that you saw as well?
Speaker:Yeah. There's a lot to unpack
Speaker:there. One is risk tolerance, is
Speaker:one of those things that all
Speaker:companies struggle with,
Speaker:particularly large ones. You
Speaker:need to have a certain amount of
Speaker:tolerance for failure and risk.
Speaker:That can be hard to do in a
Speaker:number of different ways. You
Speaker:can't just say fail early, fail
Speaker:fast, fail often. Failing's
Speaker:easy to do. Productively failing,
Speaker:learning from that failure,
Speaker:failing the right amount of time
Speaker:in non-mission critical areas,
Speaker:failing in the right way is a
Speaker:lot more challenging than just
Speaker:failing. Getting that right,
Speaker:risk tolerance is really
Speaker:critical. We see that's the
Speaker:biggest thing that many of our
Speaker:companies wrestle with. Second,
Speaker:I would say that I'm a huge
Speaker:proponent of agile. The
Speaker:Technology Fallacy is all about
Speaker:there's a lot of similarities to
Speaker:Eric Ries's work and agile and
Speaker:such like that. First,
Speaker:disclaimer, big fan. We go
Speaker:beyond that in the new book and
Speaker:introduce a term called
Speaker:nimbleness, which yeah, it's
Speaker:related to agility. I would say
Speaker:all agile is nimble but not all
Speaker:nimble is agile. What we've
Speaker:seen is particularly with the
Speaker:right digital infrastructure, if
Speaker:you have this digital
Speaker:infrastructure in place, even
Speaker:these massive organizations can
Speaker:make extremely rapid pivots. A
Speaker:great example, one that I geeked
Speaker:out on...I'll give you two. One
Speaker:is Hilton. Massive company. 90
Speaker:percent decrease in demand as
Speaker:COVID strikes. How, as a manager,
Speaker:do you react to a 90 percent
Speaker:drop in demand? They knew they
Speaker:were going to lay people off.
Speaker:Broke their hearts. How do we do
Speaker:this in the right way? They
Speaker:reached out to Amazons and to
Speaker:the grocery stores, and to all
Speaker:of these companies that had the
Speaker:opposite experience where their
Speaker:demand ramped up and they were
Speaker:struggling to find employees.
Speaker:What Hilton did was they took
Speaker:their recruiting platform and
Speaker:reversed it so that companies
Speaker:like Amazon, grocery stores, etc.,
Speaker:could post jobs for laid off
Speaker:Hilton employees to apply for.
Speaker:They got preferential status
Speaker:because they knew these were
Speaker:high quality employees and
Speaker:Hilton would vouch for them. It
Speaker:created this reversed pipeline
Speaker:out of Hilton of its employees
Speaker:into productive jobs that
Speaker:allowed them to land on their
Speaker:feet. When demand started coming
Speaker:back the other way, these
Speaker:employees were ready and eager
Speaker:to return because Hilton had
Speaker:treated them so well. It's
Speaker:because they had this digital
Speaker:infrastructure in place. They
Speaker:had this digital recruiting
Speaker:platform in place. They just
Speaker:flipped the switch and turned it
Speaker:around. That's not agile. It's
Speaker:not experimental. It's not short
Speaker:bursts. It's being able to move
Speaker:the organization on a dime to
Speaker:make this happen. I just thought
Speaker:that was really interesting,
Speaker:inspirational, and creative.
Speaker:Another great example is Hitachi.
Speaker:There's a longer name for the
Speaker:actual company. Hitachi Vantara
Speaker:or something like that. They had
Speaker:worked on digitizing their
Speaker:factories. They had all these
Speaker:cameras, all these sensors to
Speaker:monitor the flows of products
Speaker:through the factories. COVID
Speaker:shuts down, they shut down the
Speaker:factories. As they start moving
Speaker:back, they do a hackathon and
Speaker:repurpose these sensors to be
Speaker:able to do social distance
Speaker:monitoring, temperature and
Speaker:monitoring of employees, and
Speaker:basically turn it into a social
Speaker:distancing monitoring platform
Speaker:that they can give feedback to
Speaker:employees. It took them two
Speaker:weeks to do this. They
Speaker:completely repurposed their
Speaker:factory sensors and their
Speaker:factory infrastructure to a
Speaker:socially distant environment
Speaker:because they already had the
Speaker:digital infrastructure in place.
Speaker:Again, not agile in the way we
Speaker:usually think of it as running
Speaker:experiments and minimal viable
Speaker:products, but very nimble and
Speaker:being able to change the entire
Speaker:factory on a dime. Agile, I'm
Speaker:all proponent for it. Digital
Speaker:platforms also enable nimbleness,
Speaker:which is a little bit different
Speaker:than agile, and what we've seen
Speaker:is thriving in this COVID
Speaker:environment where companies have
Speaker:had to take major shifts.
Speaker:Probably the most interesting
Speaker:and inspirational thing about
Speaker:the book have been all the
Speaker:stories of leadership. In fact,
Speaker:we have a series in the "Wall
Speaker:Street Journal" doing profiles
Speaker:of these leaders we've seen.
Speaker:Whether it's Beam Suntory, the
Speaker:premium spirits distiller and
Speaker:their process of pivoting to
Speaker:make hand sanitizer. It was very
Speaker:inspirational. We interviewed
Speaker:Invision Health, which had many
Speaker:of their physicians in the New
Speaker:York and New Jersey ERs, and how
Speaker:they were turning basically
Speaker:tablets into electronic PPE,
Speaker:like iPads. They hacked them to
Speaker:be able to monitor patients and
Speaker:machine. Some real
Speaker:inspirational stories of
Speaker:creative leadership, and we have
Speaker:lived through one of the most
Speaker:inspirational periods of
Speaker:business leadership that I've
Speaker:seen in my lifetime. It's been
Speaker:exciting to be on the frontlines
Speaker:to be a part of that. I like
Speaker:your term digital heroes because
Speaker:that's exactly what I would
Speaker:refer to all these people, is
Speaker:how do you think outside the box
Speaker:to be able to address these
Speaker:unprecedented challenges that
Speaker:your company is dealing with.
Speaker:It's powerful. We had a couple
Speaker:of customers, one being
Speaker:Honeywell, obviously a large PPE
Speaker:player. They pivoted their
Speaker:digital marketplace in a matter
Speaker:of weeks in order to transform
Speaker:to adopt PPE. We also had
Speaker:Vodafone on a global basis,
Speaker:leverage our platform to launch
Speaker:in a marketplace for emergency
Speaker:workers in order to be able to
Speaker:deliver technologies that they
Speaker:needed in an essential way. You
Speaker:see how critical people
Speaker:providing our technology
Speaker:merchants are to this current
Speaker:economy, and they're really the
Speaker:lifeblood, helping businesses.
Speaker:Going back to your Hilton
Speaker:example, does it take CEO to
Speaker:shift the whole company, or can
Speaker:any leader within the business
Speaker:drive nimble transformation?
Speaker:Now we're getting back into
Speaker:agile. It's a both end. It's
Speaker:going to be tough to do if you
Speaker:don't have senior leadership
Speaker:support, because those take bold
Speaker:decisions, and the leaders who
Speaker:are making the decision needs to
Speaker:know the C suite backs their
Speaker:play and supports them and
Speaker:encourages them to make this
Speaker:decision. At the same time, it
Speaker:can't just be the CEO. They
Speaker:don't have enough bandwidth.
Speaker:They don't have enough
Speaker:visibility into the company.
Speaker:It's really about pushing
Speaker:leadership down into the
Speaker:organization and empowering
Speaker:lower-level leaders to make the
Speaker:types of bold decisions that
Speaker:they need to make. At the same
Speaker:time, it's about -- this is
Speaker:another interesting thing that
Speaker:our data showed -- whom we asked
Speaker:who were more likely to be the
Speaker:inhibitors of change. It tended
Speaker:to be middle management, because
Speaker:they were, at least, according
Speaker:to our data, but it's backed up
Speaker:anecdotally, as well. Senior
Speaker:leadership was willing to push
Speaker:decision making down into the
Speaker:organization. More middle level
Speaker:managers were less willing to
Speaker:step up and make these decisions
Speaker:because it comes with a level of
Speaker:risk that they're not
Speaker:necessarily experienced with, or
Speaker:they're not necessarily
Speaker:comfortable with. I just
Speaker:finished the book "Team of Teams"
Speaker:by Stanley McChrystal, which is
Speaker:I think a great leadership book.
Speaker:He talks about, as a senior
Speaker:leader, the gardening metaphor
Speaker:of leadership. You can't just
Speaker:force it. You can't just make it
Speaker:happen. You have to cultivate
Speaker:the environment, where these
Speaker:leaders can grow and learn to
Speaker:make these bold decisions that
Speaker:are mission critical. His point
Speaker:when fighting ISIS was by the
Speaker:time, we got up to him to
Speaker:approve something, the situation
Speaker:had already unfolded so fast.
Speaker:As we move into a digital world,
Speaker:where speed of decision making
Speaker:is critically important that the
Speaker:ability to push leadership down
Speaker:and inspire lower-level middle
Speaker:managers to step up and make the
Speaker:bold decisions that they need to
Speaker:make is really a strong
Speaker:competency. Now, digital
Speaker:platforms help this because they
Speaker:provide data. They provide the
Speaker:ability to communicate, etc.,
Speaker:but if you don't have that
Speaker:culture of risk tolerance and
Speaker:that culture of supporting those
Speaker:decision-making, those leaders
Speaker:can't step up. It's really
Speaker:incumbent on the C suite leaders
Speaker:to create the environment, to
Speaker:garden, to cultivate that
Speaker:environment where leaderships
Speaker:are empowered and able to act,
Speaker:that it's the responsibility of
Speaker:the lower-level leaders to step
Speaker:up, so it's really that both end.
Speaker:What have you observed in
Speaker:organizations, how they can
Speaker:minimize the dependency on one,
Speaker:let's say, technology forward
Speaker:person, and how can they get
Speaker:better at ensuring that if
Speaker:they're putting people in
Speaker:transformational roles that
Speaker:those people are pre trained to
Speaker:embrace technology?
Speaker:I'll answer, but I'm going to
Speaker:ask back to you first. Your
Speaker:concept of digital heroes, do
Speaker:you see them as being born or
Speaker:made? Can you teach digital
Speaker:heroness to people?
Speaker:What I would say is that anyone
Speaker:can be a digital hero, but not
Speaker:everyone can be a digital hero.
Speaker:What I mean by that is that in
Speaker:order to be a digital hero you
Speaker:need to have the motivation to
Speaker:be able to learn. Going back to
Speaker:your student example of saying, "
Speaker:I can't teach you today's
Speaker:concepts because they're gonna
Speaker:be obsolete in a few years but I
Speaker:can teach you how to figure it
Speaker:out." That's what I've found is
Speaker:that these digital heroes have
Speaker:this passion they have this
Speaker:exploratory area. Most of the
Speaker:transformation, frankly, is not
Speaker:about their business life it's
Speaker:about them transforming
Speaker:themselves, breaking through
Speaker:their fears, thinking about
Speaker:their peak performance to be
Speaker:able to keep this passion and
Speaker:maintain. I totally believe that
Speaker:anyone can be a digital hero.
Speaker:If you're not willing to learn
Speaker:the characteristics and put in
Speaker:the time -- and frankly, it's a
Speaker:lot of time -- not everyone will
Speaker:be a digital hero. What do you
Speaker:think?
Speaker:I, 100 percent agree, and I'll
Speaker:put it into this framework.
Speaker:There's a lot of research
Speaker:backing this up, which I won't
Speaker:bore you with here, but we
Speaker:covered some of it in The
Speaker:Technology Fallacy. I would
Speaker:argue that there are three types
Speaker:of people in most organizations.
Speaker:I'll use your terms of digital
Speaker:hero because that's what we're
Speaker:talking about. First, there are
Speaker:people that are always going to
Speaker:be digital heroes, and that's
Speaker:about 30 percent. These people
Speaker:are wired to think outside the
Speaker:box. They're wired to be
Speaker:entrepreneurial. They're going
Speaker:to be a pain in the ass if you
Speaker:don't put them in a role because
Speaker:they're going to be seeking to
Speaker:do this. You're going to have
Speaker:30 percent of the people that
Speaker:will never be digital heroes.
Speaker:That are always going to play it
Speaker:safe, that they want the
Speaker:checkboxes and the rules. They
Speaker:want stability. They want their
Speaker:paycheck. They don't want any
Speaker:surprises. There's 40 percent in
Speaker:the middle that can go either
Speaker:way and are going to respond to
Speaker:the culture and respond to the
Speaker:signals from senior leadership.
Speaker:The challenge there is that 40
Speaker:percent. If you can convert that
Speaker:40 percent to digital heroness,
Speaker:you're well on your way to
Speaker:digital maturity. If you
Speaker:discouraged that 40 percent,
Speaker:you're never going to be able to
Speaker:do enough. It's about getting
Speaker:the right culture in place where
Speaker:those people who are, how shall
Speaker:we say, reluctant digital heroes
Speaker:can step forward and be
Speaker:recognized, have the opportunity
Speaker:to continue to develop their
Speaker:skill set. Our research
Speaker:basically says that 90 percent
Speaker:of people say they need to
Speaker:update their skill set at least
Speaker:yearly. 45 percent say they need
Speaker:to update it continually. Yet,
Speaker:when asked, to what extent is
Speaker:your organization providing you
Speaker:the opportunities to develop
Speaker:your skills, it never gets above
Speaker:50 percent in the most advanced
Speaker:industries, and it hovers right
Speaker:around 33 percent. Most
Speaker:companies are not giving their
Speaker:employees the right
Speaker:opportunities to continue to
Speaker:develop those skill sets. You
Speaker:need to inspire those reluctant
Speaker:digital heroes and then give
Speaker:them the tools to develop the
Speaker:skills so they can be that way.
Speaker:Now, keep in mind, there may be
Speaker:some response bias in our study
Speaker:because we're doing it through
Speaker:MIT, so we got more
Speaker:technologically savvy people.
Speaker:Most people report they want to
Speaker:work for digitally maturing
Speaker:companies or a digital leader.
Speaker:Most people report that they are
Speaker:willing to leave their company.
Speaker:30 percent said I would plan to
Speaker:leave in a year if I'm working
Speaker:for an early-stage company. Yet,
Speaker:if you begin to offer them the
Speaker:opportunities to develop their
Speaker:skill sets, that number drops
Speaker:back almost to no different
Speaker:whatsoever. It becomes 15 times
Speaker:less likely to want to leave
Speaker:their organization if they're
Speaker:provided the opportunity to grow
Speaker:their skill set because
Speaker:everybody knows the world is
Speaker:changing. Everybody knows
Speaker:digital is transforming
Speaker:industries, and people want to
Speaker:be in a position where they can
Speaker:continue to develop their
Speaker:skillset where they can be at
Speaker:least 70 percent digital heroes
Speaker:at least to some form or fashion.
Speaker:It's about unleashing those
Speaker:people and then supporting them,
Speaker:so they can get the skills they
Speaker:need to work effectively in a
Speaker:digital world. Again, going
Speaker:back to the silver lining of
Speaker:COVID, we've seen a rapid uptick
Speaker:in people learning digital
Speaker:skills. I work with a company
Speaker:called Skillsoft, and they saw
Speaker:300 percent increase in the use
Speaker:of their platform. My son in
Speaker:seventh grade has picked up
Speaker:Python in the downturn instead
Speaker:of playing Xbox because he
Speaker:wanted to do something
Speaker:productive. I do think, at
Speaker:least, huge portion of it,
Speaker:digital heroes need to be both
Speaker:inspired and empowered and
Speaker:supported. If you can do both of
Speaker:those, at least 70 percent can
Speaker:be a digital hero. We can build
Speaker:them.
Speaker:Powerful. One other thought on
Speaker:digital heroes. I recently
Speaker:interviewed the co-founder of
Speaker:Square, and his co-founder is
Speaker:Jack Dorsey, in my mind, one of
Speaker:the preeminent heroes in the
Speaker:tech space.
Speaker:Absolutely.
Speaker:You have Elon Musk, and we have
Speaker:a culture where media puts these
Speaker:heroes on a pedestal. Jim's
Speaker:feedback was the concept of the
Speaker:hero is a fallacy in its own
Speaker:right because everyone's human.
Speaker:He works with Jack. Jack has
Speaker:issues, just like everyone else
Speaker:does. However, Jim's perspective,
Speaker:which was interesting was, "Look,
Speaker:I've met some of the world's
Speaker:most successful people and
Speaker:they're human just like us." How
Speaker:do you respond to that?
Speaker:One of the classes I teach at
Speaker:Boston College is called Tech
Speaker:Track. I teach my students for
Speaker:six weeks and then we take them
Speaker:for either week in San Francisco
Speaker:or four days in New York to tour
Speaker:tech startups. Obviously, we're
Speaker:doing things a little
Speaker:differently now, but it's been
Speaker:good with Zooms with
Speaker:entrepreneurs, and I was at
Speaker:Square. One of my students
Speaker:asked, "How does Jack lead two
Speaker:companies? How do you be CEO for
Speaker:Square and Twitter?" The
Speaker:response was, he has amazing
Speaker:lieutenants. That Jack is great,
Speaker:but also that next tier of
Speaker:leadership is also amazing and
Speaker:empowered, and that goes all the
Speaker:way down. The more you can
Speaker:empower that next level of
Speaker:leadership, the more the senior
Speaker:folks look better. Jack wouldn't
Speaker:be Jack if it weren't for the
Speaker:people at Square stepping up and
Speaker:taking more active leadership
Speaker:roles, and frankly, Jack being
Speaker:OK with that. Then you have
Speaker:different ones. Steve Jobs was
Speaker:notoriously a very different
Speaker:leader, and Apple is a very
Speaker:different kind of tech company.
Speaker:I'm not saying you can't lead
Speaker:that way, but you have to find
Speaker:the right way to empower your
Speaker:organization. There may be very
Speaker:different ways of doing that.
Speaker:Finding ways to inspire and
Speaker:empower that next level of
Speaker:leadership is essential for
Speaker:digital heroness. I would go so
Speaker:far to say is the real digital
Speaker:heroes are the ones that do
Speaker:create those environments where
Speaker:people can step up, learn, and
Speaker:lead.
Speaker:What a great conversation.
Speaker:Appreciate your passion and your
Speaker:insights. I feel in some ways
Speaker:you're preaching. I figured
Speaker:before we wrap up, I want to let
Speaker:you share how you got where you
Speaker:are today, and I know used to be
Speaker:in a different profession. You
Speaker:were a minister.
Speaker:Yes.
Speaker:How did you go from being a
Speaker:minister to being a professor?
Speaker:It's a good question. There are
Speaker:different ways I can tell this
Speaker:story that are more sensational
Speaker:or not. Basically, for 10 years
Speaker:I was a United Methodist
Speaker:minister at a large church in
Speaker:Atlanta, really loved my time
Speaker:there and made lifelong friends.
Speaker:I was able to be with people
Speaker:both highs and lows in their
Speaker:lives. It was a great community
Speaker:and a great experience. I
Speaker:always wanted to be a college
Speaker:professor and many of the same
Speaker:skills apply. You're working
Speaker:with people. I had a large
Speaker:educational role in that. In
Speaker:fact, some of the people, it was
Speaker:an affluent area of Atlanta, and
Speaker:many of the parishioners there
Speaker:were college professors that I
Speaker:still work with and keep in
Speaker:touch with. It was one of those
Speaker:things where I've always had a
Speaker:passion for learning new things.
Speaker:I've always had a passion for
Speaker:investigating emerging phenomena,
Speaker:and I've always been a bit of a
Speaker:tech geek. I started in
Speaker:something called Quantum Link in
Speaker:1986, I believe, for the
Speaker:Commodore 64 when Quantum Link
Speaker:became a little company called
Speaker:America Online later which drove
Speaker:Internet 1.. I've always had a
Speaker:passion for that, and I decided
Speaker:it was a much easier transition.
Speaker:Frankly, that background of
Speaker:preaching and working with
Speaker:people has informed how I
Speaker:approached this problem. I do
Speaker:see it as a fundamentally people-
Speaker:oriented problem and getting the
Speaker:people inspired and engaged and
Speaker:changing their mindsets. OK,
Speaker:you're going to get me preaching
Speaker:again. In some ways, digital
Speaker:transformation is a lot like
Speaker:evangelism because you're trying
Speaker:to convince people of a world
Speaker:that doesn't quite yet exist,
Speaker:but you believe can come to be.
Speaker:In preaching, you're doing it
Speaker:for the afterlife or what can be
Speaker:after, but here you're saying
Speaker:this future is attainable by us,
Speaker:and you have to inspire them. I
Speaker:do get preaching at times
Speaker:because I fundamentally do
Speaker:believe that when managed well,
Speaker:technology can be a force for
Speaker:good. It can be a force for
Speaker:equity. It can be a force for
Speaker:more just society, and can drive
Speaker:real business value, drives me
Speaker:crazy. Ultimately, what drives
Speaker:me crazy about the church a lot
Speaker:of times and in a lot of
Speaker:traditional organizations, it
Speaker:can be run so much more
Speaker:efficiently. There's so
Speaker:many things that don't need to
Speaker:be done and this is any
Speaker:corporation. That's one of my
Speaker:pet peeves. It's like, "If we
Speaker:can do it better, let's do it
Speaker:better." I've loved my time in
Speaker:the church, and I love even more
Speaker:of my time as a college
Speaker:professor because I get to work
Speaker:with amazing young students,
Speaker:amazing MBA students, cutting-
Speaker:edge executives that are doing
Speaker:really cool things. I get to
Speaker:put them in touch with each
Speaker:other. I get to tell their
Speaker:stories. I get to engage in a
Speaker:lifetime of learning, which I
Speaker:have a ball with. I love being
Speaker:on this journey wherever it's
Speaker:going to take me.
Speaker:I'm so inspired by your passion.
Speaker:You can feel it on the other
Speaker:side of the mic. Appreciate you
Speaker:taking the time, Jerry, as
Speaker:always. I hope to get the chance
Speaker:to collaborate in the future and
Speaker:dig deeper on what leadership
Speaker:means and how to inspire the
Speaker:next generation of digital
Speaker:heroes.
Speaker:Absolutely. Thank you for the
Speaker:time.
Speaker:Thank you, Jerry. Take care.
Speaker:Bye-bye.
Speaker:On the next episode of Decoding
Speaker:Digital.
Speaker:It's not about the speculation
Speaker:and that price speculation of
Speaker:where's the price of Bitcoin
Speaker:going. It's about how do we use
Speaker:these technologies to solve real
Speaker:problems for real customers. To
Speaker:the extent that is delivering
Speaker:utility, and there is value in
Speaker:those underlying technologies
Speaker:and underlying assets.
Speaker:CEO of Ripple and former exec at
Speaker:Yahoo and AOL, Brad Garlinghouse.
Speaker:Thanks for listening to Decoding
Speaker:Digital. Make sure you never
Speaker:miss an episode by subscribing
Speaker:to the show in your favorite
Speaker:podcast player. To learn more,
Speaker:visit decodingdigital.com. Until