1 00:00:00,000 --> 00:00:10,000 [MUSIC] 2 00:00:10,000 --> 00:00:18,440 Welcome to Podcast Answers, the show that I help you start and grow your podcast. 3 00:00:18,440 --> 00:00:23,680 Answering any podcasting questions along the way. 4 00:00:23,680 --> 00:00:27,840 That's right, we are going to be talking today about podcasting. 5 00:00:27,840 --> 00:00:34,280 going to be talking about podcasts rebranding and how to do that. 6 00:00:34,280 --> 00:00:36,120 What are some things you need to think of? 7 00:00:36,120 --> 00:00:42,840 But first, we are going to be talking about Google podcast and how Google 8 00:00:42,840 --> 00:00:46,440 podcast is actually going to be shutting down soon. 9 00:00:46,440 --> 00:00:47,040 That's right. 10 00:00:47,040 --> 00:00:53,360 Google podcast has announced, which Google is their parent company is Google 11 00:00:53,440 --> 00:00:59,480 uh, answered your parent company, Google, uh, announced a few days ago that Google podcasts 12 00:00:59,480 --> 00:01:04,120 would be going away next year. That's right. It's going to going away. They will, they 13 00:01:04,120 --> 00:01:08,320 will be providing a way to move your podcast subscriptions over to YouTube music. This 14 00:01:08,320 --> 00:01:13,960 will most likely be something like an OPML file or something like that that allows you 15 00:01:13,960 --> 00:01:20,120 to take your subscriptions out of Google podcasts and bring them into Google music. 16 00:01:20,120 --> 00:01:25,960 But this is not the first app that Google podcast has killed. 17 00:01:25,960 --> 00:01:29,360 This is, is that not the first podcast that they have. 18 00:01:29,360 --> 00:01:34,600 This is actually, this is their fourth product that, that they're going to be going into 19 00:01:34,600 --> 00:01:39,240 all the other ones have been shut down and Google music will be the fourth app that they're 20 00:01:39,240 --> 00:01:40,240 going to have. 21 00:01:40,240 --> 00:01:44,600 So just kind of a warning for you and to try to figure out what you're going to do and 22 00:01:44,600 --> 00:01:51,700 how you're going to tell your, your, your listeners that they need to be moving to something 23 00:01:51,700 --> 00:01:56,780 new because Google podcasts won't be around anymore and how to direct them to that. So 24 00:01:56,780 --> 00:02:00,700 those are just some things that you need to think about because again, like I said, Google 25 00:02:00,700 --> 00:02:08,620 podcasts is going away and will not be available anymore to, to, to have your podcasts in. 26 00:02:08,620 --> 00:02:14,140 So I'm hoping that Google music is, it works well. We don't, I mean, 27 00:02:14,140 --> 00:02:17,380 we kind of know what to expect. We've seen it around. 28 00:02:17,380 --> 00:02:19,180 You can put your podcast in there, but they're really huge. 29 00:02:19,180 --> 00:02:23,700 A lot of, there's a lot of questions right now because Google podcast says that 30 00:02:23,700 --> 00:02:26,820 you're going to be able to subscribe by a RSS feed. 31 00:02:26,820 --> 00:02:29,540 But I don't think that that's in the app yet. 32 00:02:29,540 --> 00:02:34,540 And what does that mean? Because really their content way to get content in there 33 00:02:34,540 --> 00:02:38,100 right now is through Google or through YouTube. 34 00:02:38,100 --> 00:02:44,060 And so with we're not really sure what that means because it do you are you gonna have to have a video 35 00:02:44,060 --> 00:02:48,020 portion to your podcast or can you go ahead and just use 36 00:02:48,020 --> 00:02:53,460 Audio only and those are things that are that are unknown as of this point 37 00:02:53,460 --> 00:02:56,260 And so those are some things again in the end of 2024 38 00:02:56,260 --> 00:03:00,820 I think is or sometime in 2024 is when Google says that they're going to shut that off 39 00:03:00,820 --> 00:03:06,260 And in other news sure really says the SM 40 00:03:06,580 --> 00:03:12,900 seven DB that's right. The SM seven DB we've had. We've all seen the iconic podcast and 41 00:03:12,900 --> 00:03:18,100 like the shirt SM seven B it's on all a lot of podcasts. It's in a lot of radio. People 42 00:03:18,100 --> 00:03:25,260 love it and it sounds great. Well, they, this SM seven B is a passive dynamic mic, meaning 43 00:03:25,260 --> 00:03:30,340 that there's low output on this mic. So if you plug it into a regular mixer and try to 44 00:03:30,340 --> 00:03:33,980 try to use it, you're going to have to crank that sucker way up and you're going to have 45 00:03:33,980 --> 00:03:37,860 noisy preamps on your podcast or on your mixer. 46 00:03:37,860 --> 00:03:40,820 And that's going to cause lots of hiss and noise in your podcast. 47 00:03:40,820 --> 00:03:46,700 And so to fix that, but a lot of us have been doing is using a cloud lifter. 48 00:03:46,700 --> 00:03:52,260 And so what that does is that bring a cloud list for some other inline 49 00:03:52,260 --> 00:03:58,420 mic booster. And what that does is it brings up the, the gain a lot. 50 00:03:58,420 --> 00:04:01,620 And again, unless you're running the roadcaster pro two, you don't need to 51 00:04:01,620 --> 00:04:02,860 do that with a roadcaster pro two. 52 00:04:02,860 --> 00:04:08,860 it has enough gain, but so you're going to buy a $400 mic and then another $100 in line 53 00:04:08,860 --> 00:04:15,700 booster. So your mic is now more expensive. So sure has released the SM seven DB, which 54 00:04:15,700 --> 00:04:20,580 brings all of the great things that we love about the SM seven B and it also adds some 55 00:04:20,580 --> 00:04:27,340 new tricks. So the SM seven DB has more electronics and it has a lot active electronics, which 56 00:04:27,340 --> 00:04:33,140 means you can now add another either 19 plus 19 db of gain or plus 28 db of gain. 57 00:04:33,140 --> 00:04:38,860 So your mixer receives a louder signal and it does not require that inline signal booster 58 00:04:38,860 --> 00:04:40,100 like we had previously. 59 00:04:40,100 --> 00:04:44,660 So what that will do is you'll provide phantom power and most, most mixers and most, most 60 00:04:44,660 --> 00:04:50,500 things can provide phantom power and, and so that will provide the power to the mic 61 00:04:50,500 --> 00:04:54,740 and be able to, to power that inside electronics. 62 00:04:54,740 --> 00:04:59,420 And so you can just get by with the one mic. 63 00:04:59,420 --> 00:05:02,460 Now rebranding your podcast. 64 00:05:02,460 --> 00:05:06,380 You've been at this for a while and you decided that, that you're, you, the name that you 65 00:05:06,380 --> 00:05:09,060 started with no longer fits for your podcast. 66 00:05:09,060 --> 00:05:10,060 You want to. 67 00:05:10,060 --> 00:05:14,540 Rechain you want to change your name or you like the name, but you really want to rebrand 68 00:05:14,540 --> 00:05:22,740 your podcast with and create fresh branding as far as cover art, as far as themes and 69 00:05:22,740 --> 00:05:23,740 colors. 70 00:05:23,740 --> 00:05:28,060 renaming and rebranding are complete two different things. Renaming is like a whole, 71 00:05:28,060 --> 00:05:31,180 it's a name change. The name that you had no longer fits with the content. 72 00:05:31,180 --> 00:05:35,220 So you want to create a new show, if you will, you want to create some theme. 73 00:05:35,220 --> 00:05:39,380 The name wants to be just a little bit different because you're, you're, 74 00:05:39,380 --> 00:05:42,060 the name that you had no longer specifically fits. 75 00:05:42,060 --> 00:05:44,500 You may want to drop the name podcast from that. 76 00:05:44,500 --> 00:05:48,700 You may want to create something just a little bit different because you don't 77 00:05:48,700 --> 00:05:52,260 like the way that it sounds. Maybe it no longer fits the fact that you have your 78 00:05:52,260 --> 00:05:56,580 company name in the podcast and you're no longer at that company or, 79 00:05:56,580 --> 00:05:59,340 or something like that. And so you want to create a, 80 00:05:59,340 --> 00:06:02,460 you want to rename your show, but the art, the graphic, 81 00:06:02,460 --> 00:06:03,740 all of stuff can stay the same. 82 00:06:03,740 --> 00:06:05,820 Maybe just change the words as far as the name goes. 83 00:06:05,820 --> 00:06:07,940 The sound imaging can stay the same. And you know, 84 00:06:07,940 --> 00:06:09,380 your stingers, your transitions, 85 00:06:09,380 --> 00:06:14,880 the things that you're using to make your sound and your podcast unique can 86 00:06:14,880 --> 00:06:19,140 stay the same when you're renaming the show. It doesn't have to, but it can. 87 00:06:19,460 --> 00:06:23,960 Now rebranding can include a new logo, new cover art, new jingles, new format, 88 00:06:23,960 --> 00:06:25,780 and the name could stay the same. 89 00:06:25,780 --> 00:06:30,640 So I could say, Hey, I want to keep the name podcast answers because I really 90 00:06:30,640 --> 00:06:36,260 like the name podcast answers, but I don't necessarily like the way that the 91 00:06:36,260 --> 00:06:39,640 colors are or the logo is or things like that. 92 00:06:39,640 --> 00:06:40,980 And so I want to change that. 93 00:06:40,980 --> 00:06:42,300 I want to change the jingles. 94 00:06:42,300 --> 00:06:43,940 I want to change the song that I use. 95 00:06:43,940 --> 00:06:45,260 You can do that. 96 00:06:45,260 --> 00:06:47,260 And both of these things can be done pretty easily. 97 00:06:47,260 --> 00:06:48,540 So renaming your show. 98 00:06:48,540 --> 00:06:53,540 and rebranding are things that can be done fairly easily. 99 00:06:53,540 --> 00:06:58,340 And so we're gonna talk a little bit about that today. 100 00:06:58,340 --> 00:07:00,420 So here's some things to think about 101 00:07:00,420 --> 00:07:02,780 when you are rebranding or renaming. 102 00:07:02,780 --> 00:07:03,820 If you change the name, 103 00:07:03,820 --> 00:07:07,100 it's probably a good idea to not completely change topics. 104 00:07:07,100 --> 00:07:12,100 So if you're listening to the podcast answers show, 105 00:07:12,100 --> 00:07:16,780 you probably don't want to call that cars united 106 00:07:16,780 --> 00:07:21,780 and then completely change the topics from podcasting to cars 107 00:07:21,780 --> 00:07:25,360 because your audience isn't gonna be the same. 108 00:07:25,360 --> 00:07:28,660 It's gonna be a completely different audience. 109 00:07:28,660 --> 00:07:31,180 And so you don't want to necessarily confuse your audience 110 00:07:31,180 --> 00:07:36,180 by just 100% switching from one main topic to another topic. 111 00:07:36,180 --> 00:07:39,940 You want to be able to have that. 112 00:07:39,940 --> 00:07:43,480 So you don't wanna do that 'cause they're gonna confuse. 113 00:07:43,480 --> 00:07:45,500 They're not gonna wanna stick with you 114 00:07:45,500 --> 00:07:48,120 because they're not going to be interested. So you're going to see your subscriber rate 115 00:07:48,120 --> 00:07:52,400 is going to, going to drop. You may be, if that's the case, it may be time to kill your 116 00:07:52,400 --> 00:07:57,200 podcast and start a new one or just end the production on your podcast and start a new 117 00:07:57,200 --> 00:08:01,360 one. You can keep your podcast around. If you kill it off, then all of your hosts goes 118 00:08:01,360 --> 00:08:07,960 away, all of your ex media content goes away and you can no longer know anyone can no longer 119 00:08:07,960 --> 00:08:14,200 listen to that. If you just stop producing it, that content can still live and you can 120 00:08:14,200 --> 00:08:18,080 still have that content and people can still get to that content and still listen to your 121 00:08:18,080 --> 00:08:24,380 old shows, but they can't, but you're not going to be producing anything new when it 122 00:08:24,380 --> 00:08:25,380 comes to that. 123 00:08:25,380 --> 00:08:30,120 So it may be time just to kill your podcast off and start a new one or just end the production. 124 00:08:30,120 --> 00:08:35,200 If you're going to completely switch topics, completely switch what you're talking about 125 00:08:35,200 --> 00:08:37,800 in your show, because your audience isn't going to be the same. 126 00:08:37,800 --> 00:08:40,840 It's going to be a different audience that may be like going into the theater and starting 127 00:08:40,840 --> 00:08:45,960 to watch one movie and then halfway through the movie, they just drop the movie and switch 128 00:08:45,960 --> 00:08:46,960 to something different. 129 00:08:46,960 --> 00:08:49,960 You're not going to want that because you are not going to want to see that movie because 130 00:08:49,960 --> 00:08:53,200 the movie that they're showing may not be one you even want to see. 131 00:08:53,200 --> 00:08:55,720 So you don't want to do that. 132 00:08:55,720 --> 00:08:59,720 So one of the things you do want to do though, no matter what you're doing, if you're doing 133 00:08:59,720 --> 00:09:04,640 a rebrand or a rename, you want to let your audience know. 134 00:09:04,640 --> 00:09:09,880 Let them know, warn them that the change is coming. 135 00:09:09,880 --> 00:09:11,680 So you can do this several different ways. 136 00:09:11,680 --> 00:09:19,280 You can show them early maybe by using chapter art or episode art in your podcast episode. 137 00:09:19,280 --> 00:09:22,640 That's going to be different before you full on changes so that they know what to expect 138 00:09:22,640 --> 00:09:24,680 and they know what's coming. 139 00:09:24,680 --> 00:09:31,320 Let them know specifically if a format change is coming or audio imaging is going to change. 140 00:09:31,320 --> 00:09:34,480 Let them know what is going to be changing and why. 141 00:09:34,480 --> 00:09:37,700 So that way they can expect that change. 142 00:09:37,700 --> 00:09:38,960 People don't like change. 143 00:09:38,960 --> 00:09:43,260 And so if they don't know what's coming in, just all of a sudden hits them, they may see 144 00:09:43,260 --> 00:09:49,640 your podcast name change or your podcast artwork change and your imaging change and say, this 145 00:09:49,640 --> 00:09:51,040 is a completely separate podcast. 146 00:09:51,040 --> 00:09:56,400 I didn't subscribe for this, but if you're going to start maybe having a co-host or making 147 00:09:56,400 --> 00:10:03,480 changes to the name or the art or the colors and things like that, let people know so that 148 00:10:03,480 --> 00:10:06,360 they know what to expect. 149 00:10:06,360 --> 00:10:10,420 Say, you know, it's some, you know, maybe you could do, if it's an audio element and 150 00:10:10,420 --> 00:10:14,240 audio imaging, you're changing, maybe do it in one element at a time and do it over a 151 00:10:14,240 --> 00:10:15,240 few weeks. 152 00:10:15,240 --> 00:10:19,980 So maybe change your jingle, your start jingle, maybe change if you have imaging that you're 153 00:10:19,980 --> 00:10:21,360 happening, you know, do that one week. 154 00:10:21,360 --> 00:10:26,000 And then the next week, if you have a segment that you're changing the name on or the changing 155 00:10:26,000 --> 00:10:28,320 the song on, do that in the next one. 156 00:10:28,320 --> 00:10:33,580 So that, that way there's, there's a little bit of time for people to get used to. 157 00:10:33,580 --> 00:10:34,680 So here's the technical thing. 158 00:10:34,680 --> 00:10:39,880 to change your podcast branding or name. It's pretty easy actually guys, for the most part, 159 00:10:39,880 --> 00:10:44,200 go into your podcast host and change the name of your podcast. This will change the name in the feed 160 00:10:44,200 --> 00:10:49,080 and you may not see these changes everywhere right away because directories and apps 161 00:10:49,080 --> 00:10:53,960 are on a sync schedule. Some of them only check once a day, some of them check a couple hours. 162 00:10:53,960 --> 00:10:57,400 And so the directories may not change right away. You're going to want to wait for that. You may 163 00:10:57,400 --> 00:11:02,440 not see the name change in it right away or there may be some technical things that are happening. So 164 00:11:02,440 --> 00:11:08,520 Give it some time and just be able to give it some time once you make that change before 165 00:11:08,520 --> 00:11:09,960 you see it everywhere. 166 00:11:09,960 --> 00:11:14,640 And then sometimes you have to go in and into the directories and force them to sync into 167 00:11:14,640 --> 00:11:15,640 that app or directory. 168 00:11:15,640 --> 00:11:20,400 You can go into podcasts, Apple podcasts, and where you submitted originally, and you can 169 00:11:20,400 --> 00:11:24,760 go in and tell it to resync your directory, or direct your feed. 170 00:11:24,760 --> 00:11:26,000 You can go into places like that. 171 00:11:26,000 --> 00:11:31,120 And so that will allow those directories to right now sync your feed and sync and change 172 00:11:31,120 --> 00:11:36,640 the name to something new. So now for artwork, you need to upload a whole new graphic to 173 00:11:36,640 --> 00:11:41,000 your podcast host. And this is the important thing here is to use a different name than 174 00:11:41,000 --> 00:11:48,800 the previous file. So if your art was named cover art.jpg, the new name should be something 175 00:11:48,800 --> 00:11:54,960 completely different like cover art 2023.jpg or cover art new.jpg. Just make sure it's 176 00:11:54,960 --> 00:12:02,480 different because if if the name has not changed, sometimes the apps will already have that file 177 00:12:02,480 --> 00:12:07,200 cached on their directory or on their app or their directory and they're not going to change it 178 00:12:07,200 --> 00:12:10,960 because they're going to say it's the same name. This is the same file. It's not going to change. 179 00:12:10,960 --> 00:12:15,680 And so they're not going to change. So if your name is new, they'll know to look for something new. 180 00:12:15,680 --> 00:12:22,320 Now, the requirements are going to be the same as it always has been 1400 by 1400 pixels or 3000 181 00:12:22,320 --> 00:12:28,240 by 3000 pixels square, less than 500 kilobytes. And that will allow you to make the change again. 182 00:12:28,240 --> 00:12:34,800 Go with big titles, big things so that when your art is shrunk down, you can see it at a very, 183 00:12:34,800 --> 00:12:40,160 very, very small level. And then remember, directories and apps take time to refresh. Again, 184 00:12:40,160 --> 00:12:43,920 like I said before, different apps take different amount of time and you may need to log into each 185 00:12:43,920 --> 00:12:48,880 directory. And sometimes I found that you need to upload your cover art there, because when you 186 00:12:48,880 --> 00:12:52,840 submitted it, it pulled it, but it doesn't update it on the RSS feed. 187 00:12:52,840 --> 00:12:57,120 So you may need to actually sign into a specific directory and upload your art there. 188 00:12:57,120 --> 00:12:59,800 It doesn't happen a whole lot, but sometimes it does. 189 00:12:59,800 --> 00:13:02,640 And most of them should just update to the new art. 190 00:13:02,640 --> 00:13:07,480 It's probably a good idea if you refresh your artwork every couple of years, 191 00:13:07,480 --> 00:13:13,600 just to stay up to date on the trends and the and keep your podcast looking fresh. 192 00:13:13,600 --> 00:13:18,360 Just like your house, you could leave your house, the same paint in the room forever. 193 00:13:18,360 --> 00:13:21,480 And it would probably be, it would be okay. I mean, it may get a little bit dirty, 194 00:13:21,480 --> 00:13:23,560 but it would probably be okay to have the same paint, 195 00:13:23,560 --> 00:13:29,000 but a new paint color every couple of years keeps things looking fresh and 196 00:13:29,000 --> 00:13:33,040 feeling new and alive. So just like I did, 197 00:13:33,040 --> 00:13:36,360 I actually moved this studio that I'm in from one room to another, 198 00:13:36,360 --> 00:13:39,760 and it's completely changed the look of the studio. 199 00:13:39,760 --> 00:13:40,800 If you're not watching on YouTube, 200 00:13:40,800 --> 00:13:44,600 I would suggest doing that over at youtube.com/apppodcastanswers. 201 00:13:44,600 --> 00:13:47,160 And you can see the new look of the studio here. 202 00:13:47,520 --> 00:13:52,600 I added some new, uh, new elements, like a TV in back of me so that I can, uh, show some 203 00:13:52,600 --> 00:13:57,400 artwork as I'm talking about this, like I'm showing the cover art for this podcast episode 204 00:13:57,400 --> 00:14:00,200 right on, right on my TV. 205 00:14:00,200 --> 00:14:05,880 So again, it's probably a good idea to go through at least a update, a refresh to your 206 00:14:05,880 --> 00:14:11,840 logo or refresh to your cover art every couple of years, just so that you have something 207 00:14:11,840 --> 00:14:14,560 new and something fresh in the directories. 208 00:14:14,560 --> 00:14:16,840 And again, that's, that's, that should be okay. 209 00:14:16,840 --> 00:14:20,520 As like, if you could change the cover art, you don't necessarily need to tell your people 210 00:14:20,520 --> 00:14:23,920 that the cover art is changing as long as the name stays the same and the name is on 211 00:14:23,920 --> 00:14:26,540 the cover art, but people get used to that cover. 212 00:14:26,540 --> 00:14:30,320 And when it changes, it may take them a few minutes to figure out, Oh, your podcast has 213 00:14:30,320 --> 00:14:31,320 changed. 214 00:14:31,320 --> 00:14:36,640 So in closing, if you guys are having trouble doing this, changing in the name of your podcast, 215 00:14:36,640 --> 00:14:39,240 rebranding your podcast, I'm here to help. 216 00:14:39,240 --> 00:14:40,320 I would love to help you out. 217 00:14:40,320 --> 00:14:44,280 Do that doing that podcast dancers.com/connect. 218 00:14:44,280 --> 00:14:50,200 the podcast answers.com/contact. There we go. Is the correct way to get a hold of me 219 00:14:50,200 --> 00:14:57,480 podcastanswers.com/contact. And I love to help people with their podcast 101. If you're 220 00:14:57,480 --> 00:15:02,620 having trouble changing the name of your show, if things aren't syncing in your directory, 221 00:15:02,620 --> 00:15:05,560 this is one way that you can get a hold of me. And I would love to work through some 222 00:15:05,560 --> 00:15:09,600 things with you. I'm actually in the middle of doing this right now with somebody. And 223 00:15:09,600 --> 00:15:13,820 so this is why this topic actually came up because I was working with somebody and their 224 00:15:13,820 --> 00:15:18,060 their name isn't changing in all of the directories. So we're working on trying to get that through. 225 00:15:18,060 --> 00:15:21,100 So again, if you have any questions about podcasting, I would love to answer them for 226 00:15:21,100 --> 00:15:25,600 you. Chances are if you have a question, you are not alone and others will have the same 227 00:15:25,600 --> 00:15:31,700 question. And I want to answer that for you on this show. So please submit questions to 228 00:15:31,700 --> 00:15:37,380 questions. Sorry, please submit questions to podcast answers.com/contact. That's right 229 00:15:37,380 --> 00:15:45,060 guys podcast answers.com/contact will get you a way to contact me and I can answer your 230 00:15:45,060 --> 00:15:49,780 questions. Thanks guys. Have a great weekend. Until next time, keep podcasting. 231 00:15:49,780 --> 00:15:52,360 (upbeat music) 232 00:15:52,360 --> 00:15:54,940 (upbeat music) 233 00:15:54,940 --> 00:15:57,520 (upbeat music) 234 00:15:57,520 --> 00:16:00,100 (upbeat music) 235 00:16:00,100 --> 00:16:02,680 (upbeat music) 236 00:16:02,680 --> 00:16:05,260 (upbeat music) 237 00:16:05,260 --> 00:16:08,620 [MUSIC PLAYING] 238 00:16:08,620 --> 00:16:18,620 [BLANK_AUDIO]