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Janice Porter: Hello, everyone,
and welcome to this week's

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episode of relationships rule.
My guest this week is Nikki

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Nash. And I'm very excited to
talk to her. She's a marketer,

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and a master marketer actually,
and known for crafting mind

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blowing strategies, assembling
kicked butt marketing teams and

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freeing visionary CEOs from the
everyday marketing grind. In a

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previous life, she helped
fortune 100 companies and tech

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startups make more money. That's
always good, right? She is a Hay

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House, Hay House author, a
motivational speaker, a podcast

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host and a client enrollment
expert. And Nikki's been around

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for over 15 years doing what she
does. And I think I from the

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short conversation that we had
previously, I know is passionate

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about this world of marketing.
So welcome to the show, Mickey.

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Oh, my goodness, thank

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Nikki Nash: you so much for
having me.

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Janice Porter: My pleasure. My
pleasure. I love talking to

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people that think the way I do
and, and I think what caught my

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attention in when somebody sent
me your great information about

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what you do and who you are, I
started to look at your LinkedIn

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profile, of course, because
that's what I do. And the thing

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that caught my attention was,
I'm just going to read this

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couple of sentences at its core
marketing is all about

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relationships, connecting with
clients, brands, strategic

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partners, you name it. And I
teach marketers how to do

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exactly that in a way that amps
up a company's visibility and

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profitability. Well, anytime I
see someone that knows that it's

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all about relationships I'm in,
I'm in. So talk to me about

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that, from your perspective,
tell me what that means for you.

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Nikki Nash: Yeah, you know, it's
funny, I've been in marketing

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since I really graduated
college, and I fell into it. And

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I don't know if somebody taught
me this, or it's just been my

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perspective this whole time.
Because at this point, it's been

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almost 20 years, and I can't
remember.

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Janice Porter: And it's all I'm
sure, as well.

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Nikki Nash: Um, but it's so
funny when people say to me,

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they hate marketing. I'm like,
do you hate people, because in

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my mind, marketing is just
building relationships with

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people. And there are different
ways to do that. You can do it

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online, you can do it offline.
You can do it through different

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media's and mediums. But
essentially, it's how do I get

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to know someone, or get to know
a demographic of people or a

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persona, a type of person, and
really understand what they

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need, what they desire, and then
offer them a product or an

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opportunity or a service that's
in alignment with what they

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really want. And you're a really
great marketer, when you are

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speaking to someone in a way
that resonates with them, that

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has them go, oh, my gosh, I You
get me. And you're really just

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building that level of like,
trust and camaraderie and

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companionship. So that's the way
I look at marketing. And, and I

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do believe that business is very
much the same way. So I love

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everything about relationship
building.

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Janice Porter: Sounds easy,
right? Sounds easy. So when you

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when a client or a prospective
client comes to you, then Has it

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ever happened that you they're
telling you their thing? And

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what they want to get out there?
And it's just not resonating

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with you? Has that ever
happened? Hmm.

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Nikki Nash: It's funny, I don't
know that because I don't need

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what they're selling to resonate
with me specifically. Like, I

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don't need to go, Oh, my
goodness, I would love that. If

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so, for example, this isn't so
much a client. But when I worked

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at Intel, I had a couple of
different roles. And one of them

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was, at some point, helping to
sell more accessories, right,

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like for people who build their
own computer, would I ever buy

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that? No. Would it resonate with
me? No, but could I understand

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the person that wanted to build
their own computer and

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understand what they were
looking for and what they wanted

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and be able to market to them?
Yes. So for me, it's it's really

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more about do I can I understand
the person that you are trying

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to build a relationship with or
to market to, and if I can tap

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into who that person is, then I
can get what you need or coach

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and guide you through or
actually implement the Pentagon.

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You know, when I worked in
Fortune 100 companies and stuff

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like that, I couldn't just be
like, This is what I think you

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know, there was doing to make
sense, that makes sense, then I

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then I could build that sort of
relationship and it would

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resonate with me. But I've
definitely marketed things that

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I would not want as long as I
wanted it.

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Janice Porter: I find it hard to
sell anything that I like I'm

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talking about sales because you
made me think of my daughter who

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is she's in an industry that's
not sexy at all, but you got to

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get your head around, you know
the client It's about building

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relationships and business
development is all about that,

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right? Building relationships
with people. So it's a similar,

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it's a similar thing, but a
little bit different on the

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marketing standard good hair in
my mouth area. So your book

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marketing market, your genius
came out a couple of years ago.

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Nikki Nash: It'll be three years
in, depending on when this airs

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at the end of August of 2024.
So, August 24, of 2021. Well,

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Janice Porter: that's exciting.
Yeah. In the middle of COVID.

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That's fun. Yeah. Just to get
the book written COVID No,

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Nikki Nash: I mean, I had the
book deal before COVID, and had

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a book proposal and a book
marketing plan based on in

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person and not COVID. So a lot
of things had to change and

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pivot, once COVID happened,
because essentially, when my

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book was going to be released,
got pushed back, because people,

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the big part of what publishers
do is get your book in

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bookstores. And it's hard to get
a book in a bookstore when

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bookstores are

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Janice Porter: clear. Exactly,
exactly. Everybody's

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Nikki Nash: Yeah, launch date
got pushed back.

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Janice Porter: Yeah. So would
you say what would you say are

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like the top two or three things
that that you tell, or that you

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teach that you that you inspire
people about when it comes to

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marketing? Your Genius? Like,
what do you need to keep in

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mind?

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Nikki Nash: Yeah, I think the
the first and the biggest thing

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is to understand what is the
results? or the like, what can

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you actually help people
achieve? What result? Are they

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actually achieving? By working
with you if you're selling a

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service? And if you're selling a
product, people typically buy

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things for a reason, right? They
invest in things for a reason.

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So what is that reason? What
what makes a happy, satisfied

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customer? And when you can
understand that, first and

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foremost, then you can start
figuring out, okay, if I know

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I'm going to make something up,
if I know that I could help

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someone play the cello. Right? I
need to get really clear on who

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would want to play the cello,
and then start there, right? And

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so that's always step one for me
is what is the results? Usually,

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it really needs to be a
desirable result that somebody

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is achieving. And I help people
get really clear on what it is

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that they're actually selling,
and who it is they're actually

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selling it to. So that's the
first thing, because without

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kind of those two points of what
the promises of what you're

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selling, and who wants that
promise, then you're just

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putting stuff out there, right?
You're not really marketing,

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with intentionality, or with
purpose. So that's the thing is

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that clarity around what it is
that you're truly offering to

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people? And so that's, that's
one thing. I think, from there,

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it's, it's very much okay, I
have this product that helps

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people get this desired result,
I know who the person is, how do

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I bridge that gap? How do I get
what I sell in front of the

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people that want that results?
And how do I do it in a way that

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resonates with them? And and
they understand that it's

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valuable for them, and they want
to make the investment in that.

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So that's the second thing
that's really a marketing plan.

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And a marketing strategy is how
do you kind of bridge the gap

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between someone who is ideally,
results driven or problem aware,

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like, they know that they have
this problem, or they have this

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dream, and then they you help
them know that you have the

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solution to what they want or
the pathway for what they want.

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And so that's the marketing plan
piece. And then I think the

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third piece that I help people
with a lot is, once you kind of

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bring people through the whole
cycle of marketing sales, and

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now you're in client delivery,
or, or they're experiencing the

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product, is how do you actually
retain those clients and have

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them refer? And so referrals are
an excellent kind of lead source

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and or revenue stream, depending
on how it's done. And so it's

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really how do you bring people
in the door? And then how do you

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keep them in the house and have
them bring their friends? And if

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they leave the house? How do you
get them to come back? So that's

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essentially what I help people
with. Okay,

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Janice Porter: so yeah, that
that brings a piece to me that

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that I talked about, even with
with something as different as

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LinkedIn training from products
sort of thing is that people

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seem to think that they're
always looking for the new

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client, they're always looking
for the new and they're spending

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money on the new and the time on
on the new, and they've got 3000

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connections in their database,
whether it's LinkedIn or

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somewhere else that they've
never talked to for the last

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three years. And it's like, Oh,
my God, there's a goldmine

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there, and you're ignoring it.
And so I think that's a really

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big piece about staying
connected, being top of mind and

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and offering something new to
existing or past clients,

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offering them the opportunity To
even be an affiliate for you

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like that could be something as
well so that they're bringing

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referrals in and they're getting
another stream of income out of

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it, whatever. It depends what
you're what you're selling, of

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course. But yeah, that's a huge
piece that I talk about all the

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time. Because Because I'm in
that business, I'm in the

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retention business as well with,
with greeting cards that I, that

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I am an affiliate around as
well. So yeah, that's a good

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one. Now one of the things that
I think you do and clarify for

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me if I'm wrong, but I think
that you can become you and your

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team, or you create a team that
becomes a, like a fractional

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marketing team or an outsourced
marketing team for smaller

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companies that, you know, is
that correct, that you don't

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know, I'm wrong, not so

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Nikki Nash: much. So I have in
the past been fractional cmo for

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folks. But really what I'm
doing, if I come into a business

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I, I don't, I'm not in the
agency business, where the will

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come in and serve this role for
you. What I am great at is

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training and developing the team
that already exists, or coming

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in and hiring the right team.
And so so often, a business

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owner will have a team of doers,
but nobody that is a strategist,

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or who can actually speak to a
visionary CEO in a way that they

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understand what that what
marketing needs to get their job

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done. And then also communicate
that back to marketing the team.

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And so I have, for certain
companies come in for a

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concentrated period of time, and
it's almost like, let me get the

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house in order. And then let me
replace myself. So it's either

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I'm replacing myself because
somebody internally and the team

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is now ready to step up to the
plate. Or it's, Hey, you know,

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the peep, the team that you have
is great at doing the things

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that we can that they can do.
But you probably a couple years

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out for someone to actually be
able to rise to the leader of

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the team, the strategist, the,
the Hey, I understand the

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mission and vision and goals of
the company. And then I know how

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to translate that down to what
happens on the day to day, so

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then I help replace myself from
that equation. So I've

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definitely done that for many
company. Now I I'm more in the

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business of how do we train your
team, and then hire that person

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earlier, and just train that
person as opposed to it being

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me, just for scalability
purposes. And then yeah, and I

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have a business partner who does
the similar thing of, let's make

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sure you have the right team in
place and train and develop them

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from a client success team
perspective. So it's nice

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because, for me, no amount of
marketing can help a product or

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service that people don't want
or aren't happy with. So you

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need to have a strong client
experience in place. So that

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supports marketing, because I've
definitely worked with brands

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that we crushed it on marketing,
but the people bought, like the

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sales went up. But then people
were unhappy and returns came

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back just as quickly as the
sales were made. And, you know,

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no amount of marketing can solve
that problem. That's a delivery.

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Yeah, it's

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Janice Porter: Yeah.
Interesting. So. So what, what

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are you working on going
forward? Like, do you do you do

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a lot of with marketing? Do you
do a lot of social media stuff

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for clients.

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Nikki Nash: So I am not an
implementer at all. So that will

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probably help you at most, I no
longer do anything for anyone. I

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love you all. But I'm not the
one I am more of the it I teach

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and train and develop people. So
if it is a solopreneur, I will

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teach you and or if you have a
person on your team, how to

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actually bring in clients and
retaining those clients. If you

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have a team, I will train your
team so that they can

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effectively bring in and retain
clients, as well as I'll work

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with the visionary or the CEO in
terms of how they can best lead

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and work with their team. And
then I do a lot of kind of

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coaching work for people that
are not used to leading team and

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that could be specifically the
marketing team or team in

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general. So yeah,

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Janice Porter: so So I'm curious
because when you say that you

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train you love to train,
obviously and your background is

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business as corporate right? You
were in corporate. Did you ever

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when you were a kid, were you
the kid in charge? Were you the

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teacher in front

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Nikki Nash: of the classroom?
No, not at all. I actually so I

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there is a side of my family
that was all in education. Okay.

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So that my aunt because she was
a superintendent or assistant

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superintendent of a school after
she had left teaching. Yeah. And

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she was convinced I would be a
teacher. And I had zero desire

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to go into Teaching. However,
when I was head of marketing at

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a tech startup, it was after I
left Intel, and I had started

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figuring out what I wanted to do
next, there was a company that

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was growing called General
Assembly, they still exist

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today. But their model, their
business model, at the time I

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watched it evolve, is it started
where they would hire subject

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matter experts to come in and
essentially map out online

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courses, and they teach you how
to do it. And then you would

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come in and they'd have a
teleprompter and camera set up,

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and you would just record. And
so that's how I started teaching

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was that way, I also actually
technically started teaching

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before that, I'll share that in
a second. And then they had me

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teach a 10 week long course, in
person, and it was twice a week

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for 10 weeks. And I got a lesson
plan, which I go rogue all the

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time. So I made it my own and
but they taught me how to teach

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adult learners. So I taught for
10 years with General Assembly

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either can make long courses,
short work shops, all day, boot,

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camps, all that sort of thing.
But I've always been even my

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gift has always been to to
explain things that seem

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complicated to someone in a way
that's digestible and easy. And

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so that's kind of been a gift of
mine for as long as I can

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remember. And when I did work at
Intel, and my manager at the

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time, he was like, I'd love for
you to be more visible. I did

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these Lunch and Learns once a
month, called getting social

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with Nicky, where I would teach
people a different social media

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platform, and how to use it to
grow their business unit. So I

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did that for a long time to as
well. I

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Janice Porter: knew there was
something it's in your blood,

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though, you see, it's in your
genes. genus, it's because it's

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very different when, I mean, I
was a teacher, and so I get

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that, but I always wanted to be
a teacher. But then, at a

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crossroads in my career, I went
into corporate training, and

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teaching adults is somewhat
different than teaching

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children, but they're actually
really quite similar. And, and

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I, when I went into this
training department for my

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corporate job, I was a
contractor I never got, I didn't

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want to be hired, like full time
nine to FiVER, I didn't want to

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do that. I had a little girl at
the time at home. And anyway,

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the girls that I observed that
were doing the job that I was

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going to do, they weren't
teachers, and they didn't know

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how to teach, they sat at their
desk and read the manual,

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basically. And so that's why I
sent that to you. Because it's

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got to be somewhere in you to be
a natural teacher to make it

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work. And to make it work the
way you have. Whether you taught

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in school or you started by
teaching adults, it doesn't

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matter. So I'm glad I asked that
question. Because, yes, it's

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definitely in you for sure.
Yeah.

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Nikki Nash: And I look back, I
used to be a tutor. So like, I

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probably was teaching pretty
much my whole life and just

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never considered it or thought
about it that way.

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Janice Porter: Yeah, exactly.
But that's, that's a good like

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you said, it's totally a gift
that that becomes it's a part of

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you. So yeah, I can't help
myself sometimes. And, and it's

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not a good thing when I when I
say that when I'm in the grocery

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store, and, and some young
person says to me, do you need

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me to bag those for you? Isn't
that part of your job? You know,

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like, Yeah, I'm gonna start
doing that whole thing. Anyway,

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I won't go there. But it's a pet
peeve of mine. But, but teaching

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it's just comes naturally. So I
love that about what you're

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saying. So what's in the future
for you? Do you? Are you at a,

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you know, change? Do you feel
changes coming? Because you did

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say one thing to me about your
podcast is in, in, in change

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mode. So I wondered if that's
about everything?

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Nikki Nash: Yes. So one of the
things that has been, I guess an

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epiphany that I had a while back
is that in building my business,

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I realized that I was making
money not creating wealth. And

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those are two very different
things, I think period but also

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to me. Then I went down a path
of do I want to create wealth

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inside of my business or
outside? And so for me, like I

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looked at and what I really
deemed as what would be creating

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wealth to me is something is
having assets that were cash

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flowing positive and
appreciating in value. And so I

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have looked into real estate.
I've looked into buying other

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businesses that are you know,
can live the have a longevity?

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I've looked at a number of
things. Right now I am just

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starting investing in real
estate And I have no doubt that

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I'll probably ultimately buy
businesses as well. But because

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of that, I'm like, I can't work
all day in my business, and then

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also invest in real estate, and
then also buy other businesses

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and just own them, not operate
them. And all this other stuff,

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because I am, I guess, I'd have
to do some sort of an

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assessment. But I'm the type of
person that likes new challenges

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and new things, and great and
all that jazz. And plus, I would

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like to have a family. So
there's just a lot of things

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that would be going on. And so
what has shifted in my business

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is that and part of why I'm not
a doer inside other people's

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businesses, is because one, it,
it restricts the number of

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people that I can work with at a
time. And it, it's a lot of

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hours. So it's like, I'm only
working with a few amount of

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people for a lot of hours. And
that's kind of the opposite of

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what I want, I want to work with
way more people have it so that

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they're actually getting
results. And it's impactful and

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reduce the number of hours in
which I'm doing it. And so some

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things that are in the works.
One, I see a split in my

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business. So I had mentioned, I
have a business partner that

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said something very specific.
And what she and I focus on is

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helping clients and companies
increase their revenue from what

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we consider the front end and
the back end. So the front end

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would be acquiring new clients.
And the back end would be

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retaining clients getting client
referrals, which I guess would

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be back and back to front end.
It's like a client referrals are

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big, making your clients
profitable for you, and then

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also reactivating past clients.
And so our belief system around

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that is that marketing sales and
client success have to be a well

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oiled machine and really working
together in order to have it

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such that the people that are
coming in are actually staying

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and happy and that what's
marketed to is being delivered

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it deliberated, delivered upon,
like trying to say a word, and

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it didn't work delivered upon
and exceeding expectations. So

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she and I are very focused on
that were planning out a Client

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Success Summit, where we bring
businesses in and have them

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bring like their marketing their
sales and their client success

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people in and then we're
teaching training supporting

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them in that way. She's actually
a past teacher. And she argues

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that it's easier to teach young
adults that she worked in high

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school, it was easier to deal
with high schoolers than the

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adults.

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Janice Porter: A lot these days,
they're actually yes.

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Nikki Nash: Okay, so that's
happening. And then for me from

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a purely marketing perspective,
and because I worked with in the

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course of my business businesses
that were just getting started

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to doing like, six figures, to
people doing low millions, high

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millions, eight figures, like
all over the place. And so

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that's probably more likely
going to be for our million

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dollar plus clients. We don't
have a cap from a revenue

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perspective, but it's really
more of if you have a lot of

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clients, because otherwise it
doesn't make sense to have

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multiple team members and things
like that. That being said,

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what's changed for myself for my
solopreneur peeps, or the small

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team peeps, is I have been
working on and creating a

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subscription based experience
where they're absolutely getting

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training, they're getting
implementation plans, they also

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have the ability to get support
for me ask questions, things

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along those lines, and then
they're rewarded for the

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longevity of their subscription.
So that's been something that I

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have that sounds Yeah, and
looking into. So it's in the

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works, it's very early at the
time that we are recording this.

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That's been kind of the other
pathway. So those would be the

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two main ways to work me outside
of, you know, grabbing my book

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or listening to the podcast or
something like that.

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Janice Porter: Well, that's all
exciting stuff. Very exciting.

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Okay, so, as we I'm just going
to veer right a little bit and

385
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ask you when you're not working.
What do you love to do?

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Nikki Nash: So I am a
workaholic, I guess because I go

387
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on a lot of walks. And I
definitely like to do at least

388
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10,000 steps a day. But more
specifically, I need to walk by

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water. So there is I live in
Vienna. I live in St.

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Petersburg, Florida, St. Pete,
and I live downtown and so I can

391
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walk to the bay and there is a
very specific place, not at the

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pier, but near the pier where
dolphins hang out. And so I have

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a specific dolphin. I've named
him spotty. I sometimes change

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his name, but it's primarily
spotty and I go and sit with

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him. So that's like the joy of
my day. I'm like hey somebody

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00:24:47,400 --> 00:24:50,460
and then I'm like come swims up
and sometimes it will swim under

397
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my legs if I sit over the edge
and it's great. Wow, that's

398
00:24:54,060 --> 00:24:57,420
fantastic. I talked to him I
probably look nuts. People are

399
00:24:57,420 --> 00:25:00,210
like woman is talking to a
dolphin and I don't care. Were

400
00:25:00,210 --> 00:25:03,270
like, in my mind, he loves me.
And it's great.

401
00:25:03,450 --> 00:25:08,070
Janice Porter: That's fantastic.
Are you are you a reader a

402
00:25:08,070 --> 00:25:12,990
listener? Audio books? Are you a
podcast listener? Are you a TV

403
00:25:12,990 --> 00:25:14,730
person or movie person?

404
00:25:15,150 --> 00:25:18,330
Nikki Nash: I am highly
auditory. I discovered I don't

405
00:25:18,330 --> 00:25:22,110
think I realized that until
COVID. To be honest, I love

406
00:25:22,110 --> 00:25:25,500
audiobooks. I will read physical
books, but for me to read a

407
00:25:25,500 --> 00:25:31,230
physical book, it's usually
something that is fiction and

408
00:25:31,230 --> 00:25:37,320
has to do with like, it's either
a murder mystery or, or like,

409
00:25:37,860 --> 00:25:40,890
with witches or something. It's
something that I can't help but

410
00:25:40,890 --> 00:25:43,650
put down like not literally
Harry Potter, but something that

411
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is, you know, I'm reading a
binge reading this whole thing.

412
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Outside of that I'm audiobooks
all the way podcasts all the

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way. I do watch some TV. I tend
to be a I'm like laughing

414
00:25:57,480 --> 00:26:00,840
because I don't know my family.
We love each other. And we're so

415
00:26:00,840 --> 00:26:03,270
friendly. And if you met us, you
wouldn't go that's the family

416
00:26:03,270 --> 00:26:05,940
that loves murder mysteries, but
we love murder mysteries.

417
00:26:06,990 --> 00:26:09,300
Janice Porter: Have you read any
Louise Penny books?

418
00:26:10,080 --> 00:26:12,870
Nikki Nash: No, but I should to
write her

419
00:26:12,870 --> 00:26:16,830
Janice Porter: name down. She's
a Canadian author. My sister who

420
00:26:16,830 --> 00:26:20,160
lives in LA. couldn't stop
reading them. She's read all 18

421
00:26:20,160 --> 00:26:25,350
of them. And yeah, so you would
probably enjoy them. Yes.

422
00:26:25,380 --> 00:26:31,290
Nikki Nash: Yeah. I love a good
murder mystery. For TV, it could

423
00:26:31,290 --> 00:26:34,200
be I watched British murder
mysteries. I even watched

424
00:26:34,200 --> 00:26:35,790
Hallmark Channel murder.

425
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Janice Porter: Don't go there.

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00:26:37,020 --> 00:26:38,910
Nikki Nash: Not even that great.
But I don't care. Like if it's a

427
00:26:38,910 --> 00:26:43,170
murder mystery and watching it.
No, like British murder

428
00:26:43,170 --> 00:26:46,890
mysteries are my jam. So I'll
watch those. And then from a

429
00:26:46,890 --> 00:26:52,380
movie perspective, I love I love
superhero movies. So I think

430
00:26:52,380 --> 00:26:56,550
I've seen like every Marvel
movie, you know, probably almost

431
00:26:56,550 --> 00:27:00,030
every Batman movie with the
exception of Ben Affleck's

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season. Sorry, Ben. I just
didn't. But I've seen every

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other Batman for DC and in some
other DC movies. It's

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Janice Porter: not my world at
all. I love it. Totally

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different. Okay. Last two
questions. One, I love to ask my

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my guests about my favorite
word, curiosity. So I want to

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know two things. One, do you
believe that curiosity is innate

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or learned? And second part,
what are you most curious about

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these days?

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Nikki Nash: Hmm. I think
curiosity is innate. Because if

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I look at kids right now, I'm
lucky all of my I'm the best

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00:27:41,340 --> 00:27:45,840
aren't Nicky ever probably helps
that I love Marvel and superhero

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and geeky stuff. But all of when
I look at kids, they're

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naturally curious. I think as we
get older, that maybe leaves us

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to a certain extent, but I think
we're innately curious beings.

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Okay. What am I most curious
right now about? What am I most

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curious right now about? Ah,
yes.

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00:28:19,230 --> 00:28:23,310
I like, like, what comes to mind
is I'm like, I'm always curious

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about what is actually going to
be next and how things will work

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out. But I'm constantly testing
things in my business, I have a

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framework on essentially coming
up with hypotheses, hypotheses

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and testing and validating them.
And so I have a hypothesis out

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00:28:39,960 --> 00:28:43,860
right now for what I'm building
inside my business, like the

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subscription idea and things
like that. And it may the model

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may change slightly, but the
product itself will stay the

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same. I'm curious about how that
will resonate with folks. So I'm

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really excited. And in the
inquiry of, will this actually

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yield the desired result where
it it helps people actually get

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00:29:00,780 --> 00:29:03,360
results, and it frees up my
time? Okay,

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00:29:03,390 --> 00:29:05,520
Janice Porter: well, I'd like to
follow that one alone, for sure.

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00:29:05,760 --> 00:29:12,840
Yeah. And last question, what
would you share with my audience

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00:29:12,840 --> 00:29:18,450
to be maybe your your, your best
business tip that solopreneurs

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00:29:19,650 --> 00:29:25,020
sales professionals, small
business owners can take and run

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00:29:25,020 --> 00:29:25,380
with?

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Nikki Nash: Yeah, I would say,
to learn to duplicate and

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00:29:34,170 --> 00:29:39,330
automate as much as possible,
like bring on team and put

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00:29:39,330 --> 00:29:41,670
systems in place as soon as
possible. It doesn't mean like,

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00:29:41,670 --> 00:29:45,120
do it tomorrow. But I think one
of the things that I did in my

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00:29:45,120 --> 00:29:48,990
business is I was so attached to
having to do everything. And I

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00:29:48,990 --> 00:29:51,390
became the bottleneck in my
business. And I think if you

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00:29:51,390 --> 00:29:54,060
really want to build something
that grows Yeah, like it's like,

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00:29:54,060 --> 00:29:57,270
get out stop being the
bottleneck. And it's going to

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00:29:57,270 --> 00:30:01,170
take a lot of faith and trust
and You can take calculated

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00:30:01,170 --> 00:30:04,980
risks. I know on assessments, I
tests really high for risk

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00:30:04,980 --> 00:30:07,320
taker. So I'm like, don't
necessarily do what I do,

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00:30:07,350 --> 00:30:10,320
because I'm a little crazy. And
I'm like blissfully believe it

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00:30:10,320 --> 00:30:13,320
will all work out. But I do
recommend taking some sort of

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00:30:13,320 --> 00:30:16,440
calculated risk and, and
bringing on team and try to

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00:30:16,440 --> 00:30:20,040
automate things because we
didn't build businesses to work

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00:30:20,040 --> 00:30:20,580
all the time.

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00:30:20,790 --> 00:30:24,630
Janice Porter: I know. I know.
Yeah, that's great advice. Thank

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00:30:24,630 --> 00:30:29,160
you for that. I appreciate it.
So how can my audience find you

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00:30:29,220 --> 00:30:31,620
best place? And I will, of
course, put it in the show

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00:30:31,620 --> 00:30:34,710
notes. I'm guessing your
website.

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00:30:35,370 --> 00:30:37,710
Nikki Nash: Based on your
expertise, they need to connect

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00:30:37,710 --> 00:30:41,100
with me on LinkedIn. Like send
me a DM that you heard me on the

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00:30:41,100 --> 00:30:41,790
show.

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00:30:43,800 --> 00:30:47,310
Janice Porter: Okay, done, or,
yeah, and your website? Of

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00:30:47,310 --> 00:30:49,980
course, Nikki nash.co, right.
Yes,

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00:30:50,010 --> 00:30:56,040
Nikki Nash: Nikki nash.co. And I
have a lot of free blog, like I

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00:30:56,040 --> 00:30:59,610
have a lot of content and cheat
like worksheets and things that

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00:30:59,610 --> 00:31:02,490
will help people. So what I
would say is, in addition to

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00:31:02,490 --> 00:31:05,100
going on LinkedIn, just go to my
website and choose the one that

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resonates with you the most.

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00:31:06,840 --> 00:31:09,120
Janice Porter: Sounds good.
Appreciate it. Thank you for

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00:31:09,120 --> 00:31:13,920
your time. Nikki, thank you for
your wisdom and and for sharing.

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00:31:14,520 --> 00:31:18,210
And indulging me in my in my
questions that I love to ask

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00:31:18,210 --> 00:31:21,930
people about. So appreciate
that. And to my audience, thanks

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00:31:21,930 --> 00:31:25,260
for being here again, and
appreciate you if you liked what

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00:31:25,260 --> 00:31:28,410
you heard. Please leave a
review. We always appreciate

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00:31:28,410 --> 00:31:32,070
that. And remember to stay
connected and be remembered