1 00:00:00,000 --> 00:00:26,205 Tom Ruwitch: My belief, especially for coaches, consultants, and other experts, is that you will succeed in business, if you stand out as the human being in your space, if you stand out as the person who is establishing relationships with your readers, with your prospects, with your clients, and that's where creative story powered content comes in. 2 00:00:33,560 --> 00:00:35,900 David Shriner-Cahn: Welcome to Smashing The Plateau. 3 00:00:36,200 --> 00:00:49,760 We help consultants, coaches, entrepreneurs, and small business owners build their business, after a long career, as an employed professional, we believe you should be able to do what you love and get paid what you're worth consistently. 4 00:00:50,210 --> 00:00:52,490 I'm your host David Shriner-Cahn. 5 00:00:53,060 --> 00:00:53,450 Today. 6 00:00:53,450 --> 00:01:11,910 on Smashing The Plateau, I'm speaking with the founder and Chief Story Officer of Story Power Marketing, Tom Ruwitch in today's episode, you'll learn how to transform content from boring to brilliant turn marketing from frustrating to fun and convert results from pitiful to profitable. 7 00:01:12,090 --> 00:01:14,070 Stay with us to hear all the details. 8 00:01:14,759 --> 00:01:19,420 Do you struggle to take consistent action on things like producing content consistently? 9 00:01:20,070 --> 00:01:22,979 How do you feel about your business building progress? 10 00:01:23,580 --> 00:01:33,780 Would you like to be part of a structured, supportive process to help you implement ideas that you know, will help move the needle forward in your business, toward your goals. 11 00:01:34,440 --> 00:01:40,170 As a member of the Smashing The Plateau Community, you'll have access to a structured process for growth. 12 00:01:40,620 --> 00:01:49,980 You'll also be a member of a community that's built to be a safe, caring place where inclusive, direct, active and empowering conversations are welcome. 13 00:01:50,775 --> 00:02:01,905 Inside the Smashing the Plateau Community, you'll find a range of tools and resources to support you as an entrepreneur, access to experts and answers to your burning questions. 14 00:02:02,415 --> 00:02:19,245 If you are committed to getting your consulting, coaching, or small business to grow on your own terms so that you can deliver great results to your ideal clients while supporting the lifestyle you want, and you don't wanna do it alone, apply to become a member of the Smashing the Plateau Community. 15 00:02:20,025 --> 00:02:22,865 Learn more at smashingtheplateau.com. 16 00:02:23,445 --> 00:02:25,365 Now let's welcome, Tom Ruwitch. 17 00:02:25,935 --> 00:02:30,195 Tom is founder and Chief Story Officer at Story Power Marketing. 18 00:02:30,795 --> 00:02:52,920 Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same blah, blah, blah, content, put prospects to sleep and then feel fed up and, so Tom helps them transform content from boring to brilliant turn marketing from frustrating to fun and convert results from pitiful to profitable. 19 00:02:53,760 --> 00:03:01,109 Bottom line, Tom helps you stand out to captivate prospects and inspire them to buy without pitching and prodding. 20 00:03:01,290 --> 00:03:02,489 Tom, welcome to the show. 21 00:03:02,730 --> 00:03:03,450 Tom Ruwitch: Thanks David. 22 00:03:03,720 --> 00:03:04,410 Glad to be here, 23 00:03:04,679 --> 00:03:07,140 David Shriner-Cahn: Tom, why did you start Story Power Marketing? 24 00:03:07,522 --> 00:03:10,157 Tom Ruwitch: I'll tell you a story to answer that question. 25 00:03:10,162 --> 00:03:10,307 I used. 26 00:03:10,722 --> 00:03:22,637 To run, an email marketing company software to create, deliver track, email, and, started that in 2001, ran that for 19 years and built a marketing agency around it. 27 00:03:22,637 --> 00:03:37,077 Do It For You Marketing Strategy, not just the software, but helping people use the software and what we found with most business people is that when they would struggle with their marketing, they would blame the tool. 28 00:03:37,552 --> 00:03:39,292 They would blame the tactic. 29 00:03:39,292 --> 00:03:40,732 This funnel didn't work. 30 00:03:41,092 --> 00:03:42,652 They might blame the tactician. 31 00:03:42,652 --> 00:03:45,412 They might blame the entire medium email doesn't work. 32 00:03:45,922 --> 00:04:00,277 But what we found is that in 99% of the cases where businesses were struggling with their marketing, the struggle really was the result of not having interesting captivating content. 33 00:04:00,757 --> 00:04:13,207 And so, while still running market bold, a lot of the consulting work that I began to do was to help our clients power up their stories, to help make the content more creative, to help captivate prospects. 34 00:04:13,207 --> 00:04:18,641 Because if you dish out good content, it doesn't matter how great the funnel is. 35 00:04:18,641 --> 00:04:22,703 how powerful the tool may be you're gonna put prospects to sleep. 36 00:04:22,708 --> 00:04:23,603 They're gonna tune out. 37 00:04:23,633 --> 00:04:28,106 And then marketing and content creation feels like a painful slog. 38 00:04:28,526 --> 00:04:39,495 And, so we sold marketable in 2019 and, at the end of 2019, and at the beginning of 2020, I hung my shingle and, started Story Power Marketing. 39 00:04:39,495 --> 00:04:41,787 David Shriner-Cahn: Does that mean that you went solo in 2019? 40 00:04:42,267 --> 00:04:54,639 Tom Ruwitch: Yeah, we sold the software and the client base to a great company called Benchmark Email and, our software and our clientele merged with Benchmark. 41 00:04:55,089 --> 00:05:00,759 I continued to work with clients on consulting and strategic and do it for you. 42 00:05:01,089 --> 00:05:05,559 And the core focus became how to power up the content. 43 00:05:05,559 --> 00:05:06,939 And yeah, it's me. 44 00:05:06,999 --> 00:05:13,629 I have a team of people helping me, but I am the lead consultant, the Chief Story Officer, the, the lone Wolf. 45 00:05:13,629 --> 00:05:15,549 David Shriner-Cahn: Why did you decide to do this on your own? 46 00:05:15,549 --> 00:05:19,339 And why did you choose this particular target audience? 47 00:05:19,410 --> 00:05:20,730 Tom Ruwitch: I'll start with the second part. 48 00:05:20,735 --> 00:05:31,855 I chose this particular target audience because in my experience, coaches consultants, other experts, professional service providers, like lawyers and financial advisors and so forth. 49 00:05:32,425 --> 00:05:41,545 These are people who monetize their expertise, who know a great deal about whatever it is they know, and who provide a really valuable service. 50 00:05:41,785 --> 00:05:50,905 But when it comes to marketing that service, talking to others about why someone should hire them, they struggle. 51 00:05:51,145 --> 00:05:59,121 And they begin to dish out as my bio says that Sam will blah, blah, blah, boring content. 52 00:05:59,126 --> 00:06:07,761 So I chose this audience because I think what I do resonates very well with them provides a really valuable service to them. 53 00:06:07,761 --> 00:06:09,471 And I like to work with them. 54 00:06:09,771 --> 00:06:13,341 The first question I think was why did I choose to go solo? 55 00:06:13,521 --> 00:06:13,851 David Shriner-Cahn: Yeah. 56 00:06:14,031 --> 00:06:14,301 Tom Ruwitch: Yeah. 57 00:06:14,511 --> 00:06:20,248 The, somewhat flip, joking answer, but it also serious is because, how am I gonna put this? 58 00:06:20,428 --> 00:06:22,364 I work well solo. 59 00:06:22,413 --> 00:06:24,753 I just , I guess that's the easiest way to put it. 60 00:06:25,113 --> 00:06:27,483 I have run large companies. 61 00:06:27,483 --> 00:06:32,313 I was co-founder of a company where we grew it from two to 85 people in 18 months. 62 00:06:32,828 --> 00:06:42,068 And I've worked for corporations at Market Vault at we had, 12 employees for a decent chunk of our time at Market Vault. 63 00:06:42,278 --> 00:06:50,498 And I really enjoy just getting together with my clients, my coaching group, and working with them directly. 64 00:06:50,708 --> 00:06:55,748 I have a team of people who support me, so it's not fully a solo enterprise. 65 00:06:56,298 --> 00:07:01,685 , but I bring many years of expertise to this and, working alone just seemed to make sense. 66 00:07:01,714 --> 00:07:02,674 David Shriner-Cahn: So it fits who you. 67 00:07:03,339 --> 00:07:07,299 Tom Ruwitch: Yeah, I think that's, , that's a more concise answer than I offered. 68 00:07:07,299 --> 00:07:07,509 Yeah. 69 00:07:07,509 --> 00:07:08,289 It fits who I am. 70 00:07:08,469 --> 00:07:09,639 David Shriner-Cahn: No, I love your answer. 71 00:07:09,639 --> 00:07:17,009 And the reality is I've never met someone who is quote unquote solo, who actually does everything himself or herself. 72 00:07:17,369 --> 00:07:18,358 Tom Ruwitch: Oh, so true. 73 00:07:18,386 --> 00:07:33,044 I know in the work that you do with your clients, that it's about helping them get over the hump, get their business built and operating smoothly and you can't truly run a business by yourself, at least not a business of any reasonable size. 74 00:07:33,404 --> 00:07:45,254 And so in my experience, having run these other companies, understanding how to delegate, understanding what I like to do and what I'm good at and what I should be spending my time on. 75 00:07:45,584 --> 00:07:51,328 All of those are things that are very critical, both for the success of the company and its bottom line. 76 00:07:51,508 --> 00:07:54,229 And for my sanity, I don't wanna spend my. 77 00:07:54,889 --> 00:07:58,570 Doing the stuff that I don't need to do and that I don't like to do. 78 00:07:58,570 --> 00:08:10,964 David Shriner-Cahn: And there's no reason why you should look to humans have become, this may be going too far, but to say the dominant species on the planet but whatever, however you wanna describe it, we've achieved what we've achieved because we collaborate. 79 00:08:11,654 --> 00:08:13,050 Tom Ruwitch: Yeah, I fully agree. 80 00:08:13,140 --> 00:08:16,522 And, we're social creatures where we do better. 81 00:08:16,612 --> 00:08:21,472 If we don't fly alone, we do better when we build relationships. 82 00:08:21,477 --> 00:08:23,614 And I'm glad you asked that, that question. 83 00:08:23,884 --> 00:08:25,354 I'm glad you made that comment. 84 00:08:25,534 --> 00:08:29,434 You're gonna ask me later about the importance of relationships. 85 00:08:29,494 --> 00:08:32,532 And so I'll save another bit for, for. 86 00:08:33,162 --> 00:08:34,662 Oh, you can go there now if you want. 87 00:08:34,872 --> 00:08:35,532 You want me to? 88 00:08:35,592 --> 00:08:36,102 Yeah, sure. 89 00:08:36,102 --> 00:08:36,462 All right. 90 00:08:36,466 --> 00:08:37,478 go ask the question. 91 00:08:37,478 --> 00:08:38,768 So let's queue this thing updated. 92 00:08:38,768 --> 00:08:39,008 All right. 93 00:08:39,068 --> 00:08:39,548 So 94 00:08:39,638 --> 00:08:42,318 David Shriner-Cahn: Tom, why are relationships so important? 95 00:08:42,348 --> 00:08:45,258 Tom Ruwitch: we already started in on that relationships are so important. 96 00:08:45,318 --> 00:08:47,628 A because we can't succeed in business. 97 00:08:47,628 --> 00:08:54,768 If we try to just operate completely in a vacuum, separate from human interaction, cooperation. 98 00:08:54,768 --> 00:09:03,943 Now in marketing in particular, I always emphasize the idea that marketing is a relationship business. 99 00:09:04,213 --> 00:09:18,283 And I think the best way to understand that is just to put, to think about yourself, being on LinkedIn or opening your inbox and getting these robot generated messages. 100 00:09:18,643 --> 00:09:19,983 Hello, David. 101 00:09:20,573 --> 00:09:24,483 I think that you are doing an outstanding job in your business. 102 00:09:24,683 --> 00:09:29,723 And I would love to have a conversation with you about how I can help you. 103 00:09:29,723 --> 00:10:02,146 when you're being spoken to in an automated robotic way, and there's so much business that's being conducted, that's not rooted in the idea of, I am going to make a real and human effort to get to know you, to get, to understand you, to build a relationship with you and my belief, especially for coaches, consultants, and other experts, is that you will succeed in business. 104 00:10:02,851 --> 00:10:20,551 If you stand out as the human being in your space, if you stand out as the person who is establishing relationships with your readers, with your prospects, with your clients, and that's where creative story powered content comes in. 105 00:10:20,791 --> 00:10:21,211 Sure. 106 00:10:21,211 --> 00:10:47,728 You may be sending it out in mass via an email engine being via social media, whatever the case may be, but you can do it in a way that drops the veil that shows some personality that shares some of your heart and your humanity and in, so doing opens doors for relationships, people who will reply to your emails, who will converse with you. 107 00:10:47,998 --> 00:11:01,708 And if you can do that with your content and then carry forward conversations, one on one with the people who connect with you, then you're building the relationships that turn into meaningful business. 108 00:11:01,720 --> 00:11:14,628 David Shriner-Cahn: So Tom, you're making a really important distinction between, particularly for content that is distributed in bulk, whether it's by email, through social media frankly, a podcast like this is being distributed in bulk. 109 00:11:15,018 --> 00:11:29,898 However, it is being distributed in bulk, but you're making a really clear distinction between something that is not going to tap into the social nature of human beings and something based on story that does tap into that. 110 00:11:29,898 --> 00:11:31,968 So I'd love to hear you go a little deeper on. 111 00:11:32,698 --> 00:11:48,463 The storytelling piece that really taps into the social nature of humans and is much more likely to, actually make a meaningful connection where the recipient will respond in a genuine way. 112 00:11:48,491 --> 00:11:52,811 Tom Ruwitch: Sure, and I'll share a story of some work that we did with a client. 113 00:11:53,261 --> 00:12:06,711 This client was an executive coach and the work this executive coach does is with high end company owners, presidents, vice presidents, so forth, and she helps them escape the hamster wheel. 114 00:12:07,101 --> 00:12:15,486 And one of the blog posts that she had written before she began working with me was about delegation. 115 00:12:15,906 --> 00:12:18,131 Delegation's an important skill. 116 00:12:18,131 --> 00:12:20,568 We were talking about it before, you can't work alone. 117 00:12:20,748 --> 00:12:23,418 Being able to delegate, being able to take things off your plate. 118 00:12:23,418 --> 00:12:24,715 All of that is great. 119 00:12:25,165 --> 00:12:27,805 And so teaching that skill is helpful. 120 00:12:28,555 --> 00:12:31,375 The blog post she wrote began something like this. 121 00:12:31,890 --> 00:12:39,150 Delegation is one of the most important skills that any business leader can develop when you delegate properly. 122 00:12:39,390 --> 00:12:41,730 And then on it goes, blah, blah, blah, blah, blah. 123 00:12:42,300 --> 00:12:49,980 A lecture impersonal, not feeling like you are connecting with the reader. 124 00:12:49,980 --> 00:12:59,910 And frankly, that same lecture, that same set of information anyone could find by Googling delegation and finding 500 similar blog posts. 125 00:13:00,590 --> 00:13:06,185 What we did is we sat down with her and we talked about the work she does with her clients. 126 00:13:06,185 --> 00:13:07,445 Tell us about some of the work. 127 00:13:07,445 --> 00:13:08,825 Tell us about one of your clients. 128 00:13:08,825 --> 00:13:10,265 Tell us about an experience. 129 00:13:10,265 --> 00:13:23,980 And one of the experiences she described is a business owner who had never taken longer than a long weekend vacation in 20 years of running a company never had gone away for more than four days in 20 years. 130 00:13:24,610 --> 00:13:28,810 And so the blog post that we ended up helping her produce, it was an email. 131 00:13:28,810 --> 00:13:47,505 And then it went on her blog, had a big picture at the top with a guy sitting on a hammock on a beach, overlooking sunset on a beach, which is exactly where this this business owner went and the headline or the subject line for the post was how a business owner was able to let go and get away. 132 00:13:47,835 --> 00:13:48,045 Okay. 133 00:13:48,315 --> 00:13:55,515 First thing, that alone, that subject line alone is implying a benefit in a story. 134 00:13:55,905 --> 00:13:57,795 I was stuck, unable to let go. 135 00:13:58,800 --> 00:14:02,610 I transformed to a state of being able to let go and get away. 136 00:14:02,940 --> 00:14:09,000 How many business owners out there, how many executives out there who are prospects of this coach? 137 00:14:09,505 --> 00:14:10,585 Are looking for that. 138 00:14:10,705 --> 00:14:12,025 So they're gonna read that email. 139 00:14:12,445 --> 00:14:14,515 And then the next thing was a story. 140 00:14:14,605 --> 00:14:26,545 I know this business owner and she told the story of how he never went on vacation for more than four days, because when he went away, he was completely stressed out the place would fall apart that he would be worried that. 141 00:14:27,030 --> 00:14:28,560 The place was gonna burn down. 142 00:14:28,710 --> 00:14:33,990 People would call him with the smallest things that he thought they should be able to deal with without calling him. 143 00:14:34,290 --> 00:14:42,415 But they called him and it made him mad on and on, but then he was able finally to go on vacation, how did he do it? 144 00:14:42,415 --> 00:14:43,337 Delegation. 145 00:14:43,517 --> 00:14:51,287 And then she led into all of the tips that were in that same blog post she'd written months before that was the boring blah, blah, blah. 146 00:14:51,377 --> 00:15:00,917 Nobody got to the tips and the boring blah, blah, blah piece, because it was boring and she didn't draw them in the story, drew them in what happens in a story like that. 147 00:15:01,537 --> 00:15:06,607 Is the person she's trying to reach reads it and thinks, oh, she gets me. 148 00:15:06,817 --> 00:15:08,377 This is exactly what I feel. 149 00:15:08,557 --> 00:15:11,737 When I go away, I feel like, oh, the place is gonna burn down. 150 00:15:11,737 --> 00:15:12,727 I feel stressed. 151 00:15:13,147 --> 00:15:18,217 And if the person who reads that story, isn't feeling that it's not her prospect. 152 00:15:18,697 --> 00:15:20,587 So the story perfectly. 153 00:15:21,367 --> 00:15:24,607 Reflects and connects her to her prospect. 154 00:15:24,847 --> 00:15:27,577 And that's what powerful storytelling is all about. 155 00:15:27,787 --> 00:15:31,027 It's not about you sharing your origin story. 156 00:15:31,032 --> 00:15:36,877 I was born a poor child in Kentucky and clawed my way out of the holler and blah, blah, blah. 157 00:15:37,207 --> 00:15:48,287 Now it's about understanding the before state of your clients, where they want to go and being able to reflect that in a way that you then can say, here's how I can get you. 158 00:15:48,782 --> 00:15:50,222 I'm gonna teach you to delegate. 159 00:15:50,492 --> 00:15:52,652 That's a powerful business story. 160 00:15:52,652 --> 00:16:02,942 And that's an example of how you, as an expert, a consultant, a coach can demonstrate that whatever it is you sell, however it is you deliver. 161 00:16:03,557 --> 00:16:06,377 You can help your prospect take that journey. 162 00:16:06,437 --> 00:16:07,577 The journey is what you sell. 163 00:16:07,727 --> 00:16:08,717 That's the story, 164 00:16:09,107 --> 00:16:09,377 David Shriner-Cahn: Tom. 165 00:16:09,377 --> 00:16:10,037 I love that. 166 00:16:10,217 --> 00:16:12,737 And thank you for sharing that with a story. 167 00:16:12,767 --> 00:16:21,995 What are some of the, particularly for somebody who is an expert, a consultant coach, someone who's solo selling their professional services. 168 00:16:22,355 --> 00:16:24,635 What if they're like the person. 169 00:16:25,040 --> 00:16:31,610 You just described who initially was just delivering information in lecture format. 170 00:16:31,640 --> 00:16:37,370 If that is what they're used to doing, what are some techniques they can think about? 171 00:16:37,370 --> 00:16:44,720 Or maybe just some shifts in the way they might think about their content that may help them. 172 00:16:45,410 --> 00:16:53,060 Either start to generate these stories or at least move in the right direction so that their content is it's a little more receptive to the audience. 173 00:16:53,390 --> 00:16:53,660 Tom Ruwitch: Yeah. 174 00:16:53,720 --> 00:16:57,770 So it starts with what we call story discovery. 175 00:16:58,160 --> 00:17:04,730 It starts with really diving deep and understanding what makes your prospects tick? 176 00:17:05,060 --> 00:17:06,260 What is their before state? 177 00:17:06,290 --> 00:17:07,160 What's keeping them up at. 178 00:17:07,640 --> 00:17:08,660 What's frustrating them. 179 00:17:08,900 --> 00:17:10,040 What's making them mad. 180 00:17:10,400 --> 00:17:13,700 And then on the other side of the bridge, where do they want to go? 181 00:17:13,700 --> 00:17:14,600 What are they dreaming of? 182 00:17:14,600 --> 00:17:15,740 What do they aspire to? 183 00:17:15,740 --> 00:17:22,882 So that journey is from feeling stuck to, letting go and being on the hammock on the beach. 184 00:17:23,122 --> 00:17:33,930 And you know that in the context that we've just discussed it, that may seem natural, but it's amazing how little business people will really dive into that. 185 00:17:34,305 --> 00:17:42,375 and if, and when they do dive into any form of story discovery, they do it in an incomplete way. 186 00:17:42,375 --> 00:17:56,197 They end up with a glass that's half full half, Half wrong, half, half complete, half incomplete when you do it well, when you really discover what makes your prospects tick, you have the building blocks. 187 00:17:56,782 --> 00:18:03,419 For your stories and, I'll share with you another story to really get it at an important idea. 188 00:18:03,779 --> 00:18:19,394 There's a copywriter named Eugene Schwartz no longer around, but he was the most prolific direct response ad writer of the late 20th century and Eugene Schwartz claims that he never suffered from writer's block and I believe him. 189 00:18:19,724 --> 00:18:25,394 And when he was asked, why he never suffered from writer's block, his answer was this. 190 00:18:25,484 --> 00:18:27,554 We don't write copy. 191 00:18:27,944 --> 00:18:29,354 We assemble it. 192 00:18:30,134 --> 00:18:43,994 And what he meant by that is that writing is not some magic art where you sit down in front of a blank notepad or in front of a computer screen and just conjure up some magic. 193 00:18:43,999 --> 00:18:50,764 And some creativity writing is a craft an act of assembly. 194 00:18:51,274 --> 00:19:24,119 And if you gather the building blocks in advance, which is what I'm talking about with story discovery, if you do the work of discovering your prospects and really do it, not just half ass it, if you really do it, then the act of creating the emails, the social posts, the websites, the ads is an act of taking those building blocks and just putting them into familiar structures anyone can learn how to do that. 195 00:19:24,119 --> 00:19:36,509 If you understand the system of story discovery and then the structures of how to put those things together, what happens though with so many people, is they dive into email or social because. 196 00:19:38,109 --> 00:19:39,939 Oh, you're just, that's what everybody's doing. 197 00:19:39,939 --> 00:19:41,019 I have to do email. 198 00:19:41,019 --> 00:19:42,039 I have to do social. 199 00:19:42,279 --> 00:19:54,849 And then you sit in front of the screen time to write another email and you're sitting there with that blank curse or blinking on the screen and you're thinking once upon a time now, what. 200 00:19:55,274 --> 00:20:00,914 And you're hoping that the muse strikes and it just doesn't have to work that way. 201 00:20:00,914 --> 00:20:03,494 It doesn't have to feel like magic. 202 00:20:04,004 --> 00:20:07,566 It's not some, this person's creative, I'm not creative. 203 00:20:07,566 --> 00:20:08,556 I can't do this. 204 00:20:08,766 --> 00:20:11,256 It doesn't have to feel like a painful slack. 205 00:20:11,496 --> 00:20:13,836 It's something that you can do systematically. 206 00:20:14,076 --> 00:20:19,506 And that's what story discovery is about the process of discovering and gathering the building blocks. 207 00:20:19,836 --> 00:20:27,811 And then content creation is the, is really the act of assembling those building blocks into familiar structures. 208 00:20:27,811 --> 00:20:34,176 David Shriner-Cahn: Tom, this is probably a good point to ask you a little bit about how you actually do this with your clients. 209 00:20:34,225 --> 00:20:38,845 how do you help them learn how to create these stories? 210 00:20:39,250 --> 00:20:39,610 Tom Ruwitch: Yeah. 211 00:20:39,670 --> 00:20:44,440 And so I've talked about story discovery and I've talked about systems. 212 00:20:44,445 --> 00:20:48,083 So I have a variety of different, connection points. 213 00:20:48,253 --> 00:20:54,323 I, I can work with you as a one-on-one consultant and I go into businesses and I'm diving deep with you. 214 00:20:54,773 --> 00:21:08,183 I also have a coaching program called the Content Transformation Academy and in both cases, what we do is we teach you the process of story discovery. 215 00:21:09,263 --> 00:21:24,593 We teach you how to take those building blocks and put them into a structure, like an email, like a social post, how to redo your website and so forth. 216 00:21:24,893 --> 00:21:27,803 And then we teach you how on an ongoing basis. 217 00:21:28,908 --> 00:21:41,268 To draw from those things, those ideas, those topics that you want to touch on with your clients and present them in a more creative and more interesting way than just the blah, blah blah. 218 00:21:41,538 --> 00:21:45,895 In the case of the Content Transformation Academy, we do that in the form of. 219 00:21:46,460 --> 00:21:57,616 Online course content, weekly coaches meetings, access to me via one-on-one email and the Marco Polo chat app, office hours, that sort of, of structure. 220 00:21:57,916 --> 00:22:07,845 And then the other way to really discover it is to just sign up for my emails that I send on a daily ish basis, Monday through Friday, where, I'm just practicing what I preach. 221 00:22:08,205 --> 00:22:08,865 David Shriner-Cahn: Sounds great. 222 00:22:09,415 --> 00:22:19,204 Tom, how can people learn more about you and sign up for these daily emails and get access to content that you do have and just learn more. 223 00:22:19,609 --> 00:22:19,969 Tom Ruwitch: Sure. 224 00:22:19,999 --> 00:22:28,039 So the best thing to do is go to storypowermarketing.com, Story Power Marketing is all one word. 225 00:22:28,489 --> 00:22:36,200 And, when you go to that page, there's a button at the top get Tom's emails, or there will be an overlay that'll show up on the page. 226 00:22:36,200 --> 00:22:40,130 The first time you visit it, that will enable you to sign up for my emails. 227 00:22:40,340 --> 00:22:43,460 That's the best way to get a feel for what I do and how I do it. 228 00:22:43,730 --> 00:22:47,416 There's also a, free training on the website. 229 00:22:47,486 --> 00:22:49,699 Called three keys to, oh gosh. 230 00:22:49,699 --> 00:22:57,089 I'm stumbling over the title of it, but the three keys training, three keys to, create captivating stories or something like, like that. 231 00:22:57,094 --> 00:22:58,769 That's available on the website. 232 00:22:58,769 --> 00:23:03,299 That's a seven minute free training and then I'm available on LinkedIn. 233 00:23:03,509 --> 00:23:22,274 Look me up Tom Ruwitch there's a LinkedIn link on my website, happy to connect with people and I am happy to speak to anybody who wants to email me at tom@storypowermarketing.com, especially if you're interested in learning more about the content transformation academy or any of the things that we offer. 234 00:23:23,254 --> 00:23:24,334 David Shriner-Cahn: Okay, sounds great. 235 00:23:24,334 --> 00:23:27,544 Tom, is there anything I haven't asked you that you wanna mention before we close out? 236 00:23:28,024 --> 00:23:29,344 Tom Ruwitch: I think that we covered it. 237 00:23:29,344 --> 00:23:30,844 I think it was a great conversation. 238 00:23:30,844 --> 00:23:33,034 David, I'm grateful for the opportunity. 239 00:23:33,034 --> 00:23:35,897 And, is there anything that, that you think you forgot to ask me? 240 00:23:35,936 --> 00:23:47,252 David Shriner-Cahn: You know what I think this is probably a good start for many people who, particularly those that struggle with creating content and creating captivating content, which you do create is compelling. 241 00:23:47,732 --> 00:23:49,892 I've seen it and you do practice what you preach. 242 00:23:49,922 --> 00:23:51,422 You've shared a few stories. 243 00:23:51,477 --> 00:23:52,567 During this episode. 244 00:23:52,637 --> 00:23:52,787 yeah. 245 00:23:52,787 --> 00:23:56,551 I encourage people to check you out and, and reach out one on one. 246 00:23:56,551 --> 00:23:57,301 If they have questions. 247 00:23:57,721 --> 00:23:58,561 Tom Ruwitch: I think that's great. 248 00:23:58,566 --> 00:23:59,191 Thank you, David. 249 00:23:59,191 --> 00:24:00,091 I really appreciate it, 250 00:24:00,721 --> 00:24:00,961 David Shriner-Cahn: Tom. 251 00:24:00,961 --> 00:24:04,111 I wanna thank you so much for joining us today on Smashing The Plateau. 252 00:24:04,111 --> 00:24:11,191 My guest has been Founder and Chief Story Officer of Story Power Marketing, Tom Ruwitch thank you again, Tom, for joining us. 253 00:24:11,581 --> 00:24:12,301 Tom Ruwitch: Thank you, David. 254 00:24:15,186 --> 00:24:28,836 David Shriner-Cahn: When you visit the Smashing The Plateau website smashingtheplateau.com, you find a summary of each episode, along with the links we mentioned on the show on today's episode with Tom Ruwitch we learned how to transform content. 255 00:24:29,441 --> 00:24:36,401 From boring to brilliant turn marketing from frustrating to fun and convert results from pitiful to profitable. 256 00:24:37,001 --> 00:24:42,521 Do you struggle to take consistent action on things like producing content consistently? 257 00:24:43,211 --> 00:24:45,411 How do you feel about your business building progress? 258 00:24:46,361 --> 00:24:55,721 Would you like to be part of a structured, supportive process to help you implement ideas that you know will help you move the needle forward toward your goals? 259 00:24:56,951 --> 00:25:02,861 As a member of the Smashing the Plateau Community you'll have access to a structured process for growth. 260 00:25:03,461 --> 00:25:15,311 You'll also be a member of a community that's built to be a safe, caring place where inclusive, direct, active and empowering conversations are welcome inside the Smashing the Plateau Community. 261 00:25:15,341 --> 00:25:23,321 You'll find a range of tools and resources to support you as an entrepreneur, access to experts and answers to your burning questions. 262 00:25:23,921 --> 00:25:40,301 If you are committed to getting your consulting, coaching or small business to grow on your own terms so that you can deliver great results to your ideal clients while supporting the lifestyle you want, and you don't want to do it alone, apply to become a member of the Smashing the Plateau Community. 263 00:25:41,771 --> 00:25:50,081 Learn more at smashingtheplateau.com, where we have additional resources to help consultants, coaches, and entrepreneurs build their business. 264 00:25:50,081 --> 00:25:52,571 After a long career, as an employed professional. 265 00:25:53,531 --> 00:25:58,211 We believe you should be able to do what you love and get paid, what you're worth consistently. 266 00:25:59,021 --> 00:26:03,191 I'm David Shriner-Cahn thank you for taking the time to listen to our show. 267 00:26:03,761 --> 00:26:05,651 I'll see you on our next episode.