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Hello everyone.

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Welcome to my last
Wednesday of the

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month LinkedIn Live.

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I come here every
last Wednesday of

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the month at noon
eastern to talk

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about issues that
are important to

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you in building
a scalable and

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hopefully someday
saleable expertise

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based business.

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So this week we're
gonna talk about

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cloning yourself.

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How to increase
your income and

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your impact.

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So this is a
very timely one.

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I had some
interesting

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conversation
yesterday about

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this very topic,
and so when I talk

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about clones, this
comes on the heels.

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I think it was
this week that I

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released, a podcast
episode about ai

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where you can use
ai like literally to

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clone yourself and
do complete videos

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and your voice and.

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Everything.

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and, to create
things that c

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clone yourself.

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So I'm not talking
about that kind

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of cloning today.

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Today I'm talking
about human clones,

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who can deliver
the same or similar

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results that your
clients come to you

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for, but without
you having to do

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that work personally
to create some

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independence in
your business.

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And so, We do that
of course, by having

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something that we
can teach other

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people, we need to
have some sort of

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system, whether it
is a methodology

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or a framework
or training

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materials or a
workshop, something

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that allows a
third party or.

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A third thing
we wanna call a

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product that, to be
able to replicate,

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the results that
you provide to

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your clients on a
one-on-one basis.

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And so I wanna
just, tell you a

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story about a woman
who was in a group

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coaching program I
had a couple years

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ago now, and she.

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Did.

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I wish I could
remember exactly

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what she called
it, but basically

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she was like an
empath of some

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sort and she was a
business consultant

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and she had a
way of connecting

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with her clients
and using her.

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Intuition.

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I know that's
not the word that

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she would use,
but she kind of,

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the energy of her
clients and she

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would work with them
to help them make

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business decisions.

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And so it would be
very difficult for

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someone, for her
to clone herself.

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someone would
have to have her

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same talents that.

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Most of us don't
have, and that

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you probably can't
teach and that are,

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something that you
are born with and

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that, so it would be
pretty hard for her

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to clone herself.

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But if you're like
most of us, where

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we have used our
experience and,

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Our training and
our education and

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our, grown our
expertise over time.

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Emotional
intelligence,

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I like that.

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to help us, provide
the services, the

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excellent services
that we provide

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to our clients.

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Those are
things that can

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be packaged.

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In a way that other
people can help

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us deliver them.

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this is not going
to be about mindset,

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but I do wanna
just say this

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about the idea
of, what you do.

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Is magical.

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The transformations
that you provide

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your clients are
magical and that

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is why they're
highly valued.

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But those can be
delivered in more

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than one way and by
more than one person

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for the most of us.

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And so, being
able to, to.

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Let go of some
of that control

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by allowing other
people to deliver

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your services is a
step in, creating

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that independence
that you really want

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in your business
and be able to do,

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work with other
clients, work on

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other projects,
create new programs,

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do other, higher
level strategy work.

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These are all things
that require us to.

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Let other people
clones, if you will

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help us deliver some
of these services.

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So I'm going to use
an example so we

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can talk through
the stages of

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cloning ourselves
using, this example.

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So, You are a D
E I A consultant.

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You developed a
workshop, include

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written exercises,
maybe you have some

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video, vignettes
and a discussion

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guide and a
training manual.

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And your workshop
is in very high

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demand and it is
demand that you

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can't meet yourself.

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And so maybe even
I, hear this from,

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people in this
space who have

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clients who have.

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offices all over
the country, and

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they want you
to deliver your

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workshop to all of
their employees all

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over the country,
and that could keep

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you fully occupied
for an entire year,

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keeping you from
doing other things

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in your business,
keeping you from

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servicing other
clients, keeping you

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from creating other
programs, keeping

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you from working
on your thought

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leadership, keeping
you from taking

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a vacation, or
seeing your family.

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And so in order
to satisfy this

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increased demand,
there are a

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number of options.

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And so those clones
that could help you

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satisfy that demand
include employees,

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facilitators,
licensees,

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and products.

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And we will take
these one at a time.

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So employees,
that is a way

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to help satisfy
that demand with

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internal resources.

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I mean, we all
probably started

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as employees, you
know, unless you're

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Mark Zuckerberg
or Bill Gates or

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Elizabeth Holmes, go
forbid, we started

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as employees, and
so we understand

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that from that side.

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But as an employer,
Sometimes we forget

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that we are the most
expensive resource

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in our business
because there are

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some higher level
strategy, thought

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leadership, personal
appearances,

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speaking, things
like that, that.

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Require us.

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And so when there
are, established

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workshops or
trainings or

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frameworks that
you can train

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other people to
deliver, then that

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is an efficient
way to service

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those, that access
demand using those

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internal resources.

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Now, I'm not going
to pretend that

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the only expense
with having an

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employee is just
their salary.

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I mean, we know
there's a lot

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more of that to
it than that.

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Not to mention,
taxes and, benefits,

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but there is that
emotional cost

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and psychological
cost to having

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an employees,
to ask someone

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to, leave their
current employer.

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And come to you.

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And now you are now
not only responsible

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for the care and
feeding of your

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family, you're now
also responsible

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for the care and
feeding of their

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families as well.

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And so if you're
not ready for the

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responsibility of
employees, there

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are a number of
external resources

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that can help you
fill that demand to

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serve your clients.

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So outsourcing.

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Facilitators,
again, using that,

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HR consultant
scenario, you may

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have a different
type of business,

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maybe a management
consultant or

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graphic design or
something else, but

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facilitators are
a great way when

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you're providing
workshops with

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to your clients
that you use an

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outsourced freelance
facilitator.

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who are skilled
in facilitating

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workshops to help
you meet some

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of that demand.

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And so in the
facilitator example

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versus the licensee
example, which we'll

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talk about next
facilitator example,

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they are using your
materials, your

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workshops to service
your clients.

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And so even though
they're servicing

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your clients, this
is a contractual

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relationship.

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we want to make
sure that it is

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properly documented.

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I imagine you have
relationships with

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facilitators and
hopefully you do

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as part of your
network, but you

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still want to have
a formal facilitator

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agreement with them.

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And there are
a number of

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reasons why.

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One, to make sure
you're on the

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same page about.

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delivery and about,
payment, but also

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that relationship
with the client,

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that relationship
is yours.

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But you wanna have
a way to determine

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like, in what ways
will the facilitator

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be part of that
conversation?

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If something goes
wrong, if something

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needs to be
rescheduled, if God

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forbid the client
doesn't pay, like,

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then what happens?

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so you need to
have all these

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things addressed in
your facilitator.

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Agreement as well
as they're going

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to be using your
materials, do you

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want them to follow
it, by the tea

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or can they use
some of their own?

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Experience to
bring some of

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their own genius
to the workshop,

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if you will.

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And what if
they have some

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ideas about how
to improve it?

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Who owns that?

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What if they have
something like,

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oh, I remember
this exercise that

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I used last year
with a similar

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client and they.

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Decide to bring
that exercise and

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make that part
of the program,

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what happens then?

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So you just wanna
make sure all these

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things are set out
in your agreement.

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contracts are just
about the, whatever

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the parties decide
it will cover.

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And so you just
need to make sure

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that you're covering
these things ahead

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of time so that
everyone is on

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the same page.

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So that's your
facilitators

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now as opposed
to licensees.

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Now with your
licensees, we have

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these two types.

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One that's
competitor license,

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another client,
but your competitor

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license is another
service provider.

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Unlike the
facilitator,

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they're going
to be licensing

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your workshop and
using it to serve

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their own clients,
and so a license

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is an agreement
to use somebody

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else's intellectual
property.

267
00:09:37,700 --> 00:09:39,072
Again, this is
something you

268
00:09:39,132 --> 00:09:41,292
absolutely want to
have in writing.

269
00:09:41,609 --> 00:09:44,189
the thing about
your competitor is,

270
00:09:44,189 --> 00:09:47,714
maybe you're, that
D E I A expert,

271
00:09:47,714 --> 00:09:50,114
maybe they're just
a D E I expert

272
00:09:50,114 --> 00:09:51,404
and they haven't
figured out the

273
00:09:51,404 --> 00:09:53,384
accessibility part
yet, but you have.

274
00:09:53,777 --> 00:09:55,441
And so they come
to you and like,

275
00:09:55,441 --> 00:09:57,721
Hey, I really need
an accessibility

276
00:09:57,721 --> 00:09:59,851
module to add
to my program.

277
00:10:00,051 --> 00:10:01,351
Can I license yours?

278
00:10:01,741 --> 00:10:04,591
Maybe it makes sense
to just license that

279
00:10:04,771 --> 00:10:06,061
accessibility piece.

280
00:10:06,361 --> 00:10:08,664
Maybe you only want
for them to use

281
00:10:08,813 --> 00:10:10,794
your program in its
totality because

282
00:10:10,794 --> 00:10:12,744
it all builds on
each other and it's

283
00:10:12,744 --> 00:10:13,224
all integrated.

284
00:10:13,981 --> 00:10:15,301
so there are
different ways

285
00:10:15,301 --> 00:10:16,891
to structure a
license, again,

286
00:10:16,891 --> 00:10:17,761
as a contract.

287
00:10:18,046 --> 00:10:20,096
the term, you
mean the length

288
00:10:20,096 --> 00:10:20,776
of the license?

289
00:10:21,396 --> 00:10:22,656
The, any
restrictions

290
00:10:22,656 --> 00:10:23,766
regarding use?

291
00:10:23,996 --> 00:10:26,001
what happens if
someone, creates

292
00:10:26,001 --> 00:10:26,871
improvements?

293
00:10:27,151 --> 00:10:29,821
if they are mixing,
one of your modules

294
00:10:29,821 --> 00:10:31,351
with one of their
modules, making

295
00:10:31,356 --> 00:10:32,001
sure those rights.

296
00:10:32,306 --> 00:10:33,836
Stay separate.

297
00:10:34,092 --> 00:10:36,979
what happens with,
your existing

298
00:10:36,979 --> 00:10:39,199
clients, like
you are creating

299
00:10:39,204 --> 00:10:42,066
competitors that
are using your

300
00:10:42,071 --> 00:10:45,391
program, and so,
Some restrictions in

301
00:10:45,391 --> 00:10:47,251
there about who they
can use it with.

302
00:10:47,251 --> 00:10:49,441
Maybe you specialize
in working with

303
00:10:49,441 --> 00:10:51,511
law firms and so
you don't really

304
00:10:51,511 --> 00:10:52,921
want them to use
it with law firms,

305
00:10:53,100 --> 00:10:54,454
so you can put
that restriction in

306
00:10:54,459 --> 00:10:55,864
there, that they can
use it with these

307
00:10:55,869 --> 00:10:57,604
other industries,
but not with, the

308
00:10:57,604 --> 00:10:58,474
legal industry.

309
00:10:58,803 --> 00:11:00,764
And of course,
the license fee.

310
00:11:00,794 --> 00:11:03,614
So the terms of
how you'll get paid

311
00:11:03,891 --> 00:11:06,524
for their use of
your workshop, and

312
00:11:06,524 --> 00:11:08,294
that might be on
an annual basis.

313
00:11:08,294 --> 00:11:09,764
They pay you one
flat fee and they

314
00:11:09,764 --> 00:11:11,444
can use it as many
times as they want

315
00:11:11,449 --> 00:11:12,795
during the year,
or maybe it's.

316
00:11:13,324 --> 00:11:15,012
Every time they
deliver it, that you

317
00:11:15,012 --> 00:11:15,882
get a piece of that.

318
00:11:16,243 --> 00:11:17,263
and so again,
these are all

319
00:11:17,263 --> 00:11:18,883
things that you
wanna have in your

320
00:11:18,883 --> 00:11:19,633
license agreement.

321
00:11:20,036 --> 00:11:22,136
The other type of
licensee is your

322
00:11:22,136 --> 00:11:24,296
client licensee,
so you're turning

323
00:11:24,296 --> 00:11:26,036
your client
into a licensee.

324
00:11:26,334 --> 00:11:29,016
If we go back to
that, Big client who

325
00:11:29,016 --> 00:11:31,936
has multiple offices
and could keep

326
00:11:31,936 --> 00:11:33,076
you busy all year.

327
00:11:33,292 --> 00:11:35,473
Maybe instead of
you going all around

328
00:11:35,473 --> 00:11:37,273
the country for
a year to train

329
00:11:37,273 --> 00:11:38,449
everyone in person.

330
00:11:38,735 --> 00:11:40,916
You license the
workshop to your

331
00:11:40,916 --> 00:11:42,123
client and they.

332
00:11:43,003 --> 00:11:45,013
Be use an internal
facilitator.

333
00:11:45,018 --> 00:11:47,006
They use someone
on their team to

334
00:11:47,006 --> 00:11:49,346
be the facilitator
or facilitators

335
00:11:49,607 --> 00:11:51,536
and provide
your workshops

336
00:11:51,536 --> 00:11:54,206
to the rest of
their employees.

337
00:11:54,476 --> 00:11:56,816
That's also known
as the train the

338
00:11:56,816 --> 00:11:57,716
trainer model.

339
00:11:57,958 --> 00:12:00,333
And in this case,
you are still

340
00:12:00,333 --> 00:12:01,573
servicing them,
but you're not

341
00:12:01,813 --> 00:12:03,893
doing it on a
one on one basis.

342
00:12:04,583 --> 00:12:06,507
these are two, even
though they seem

343
00:12:06,507 --> 00:12:08,487
similar, they're
pretty different.

344
00:12:08,807 --> 00:12:10,467
One, I mean,
obviously one

345
00:12:10,467 --> 00:12:11,487
you're creating
competitors.

346
00:12:11,487 --> 00:12:13,287
The other, your
clients probably

347
00:12:13,287 --> 00:12:14,967
are not going to be
your competitors.

348
00:12:14,967 --> 00:12:16,797
So there are some
differences there

349
00:12:17,068 --> 00:12:18,387
and some different
protections that

350
00:12:18,387 --> 00:12:19,587
you'd wanna have
in your license

351
00:12:19,592 --> 00:12:19,727
agreement.

352
00:12:20,547 --> 00:12:21,777
But the other thing
is that they're

353
00:12:21,782 --> 00:12:24,297
completely different
market, right?

354
00:12:24,297 --> 00:12:27,182
So, Currently you
understand your

355
00:12:27,182 --> 00:12:29,342
client, you know
their pain points,

356
00:12:29,342 --> 00:12:32,072
you know where
you fish for them,

357
00:12:32,274 --> 00:12:33,362
where to find them.

358
00:12:33,598 --> 00:12:36,229
And so your sales
process for that

359
00:12:36,229 --> 00:12:37,279
may be very similar.

360
00:12:37,279 --> 00:12:40,092
You have this
one-on-one option

361
00:12:40,099 --> 00:12:41,779
or in-person option,
I should say,

362
00:12:42,090 --> 00:12:45,069
and you have this
license option.

363
00:12:45,129 --> 00:12:46,509
And so depending
on the client,

364
00:12:46,509 --> 00:12:47,229
they may have.

365
00:12:47,269 --> 00:12:48,319
Preferences,
what, which way

366
00:12:48,319 --> 00:12:50,209
to go versus
your competitor

367
00:12:50,209 --> 00:12:52,609
is completely
different market.

368
00:12:52,759 --> 00:12:54,319
They have
different issues.

369
00:12:54,650 --> 00:12:56,758
Their roi, the
investment will look

370
00:12:56,763 --> 00:12:58,198
very different to
them than it does

371
00:12:58,198 --> 00:12:59,008
for your client.

372
00:12:59,068 --> 00:13:01,638
And so you need
to think pretty

373
00:13:01,638 --> 00:13:02,808
carefully about
whether or not

374
00:13:02,808 --> 00:13:04,963
you want to,
have basically

375
00:13:05,243 --> 00:13:07,896
two different
businesses, when you

376
00:13:07,901 --> 00:13:10,426
go that competitor,
licensee route.

377
00:13:10,853 --> 00:13:12,783
So those are two
ways to have to

378
00:13:12,783 --> 00:13:14,463
fill that with
external sources.

379
00:13:15,278 --> 00:13:19,374
So products, those
DIY ways of getting

380
00:13:19,404 --> 00:13:21,474
the results, or
at least most of

381
00:13:21,474 --> 00:13:23,514
the results that
they would get by

382
00:13:23,514 --> 00:13:25,314
hiring you directly,
maybe books,

383
00:13:25,515 --> 00:13:27,524
maybe prerecorded
courses, maybe

384
00:13:27,924 --> 00:13:29,444
software, depending
on the nature of.

385
00:13:30,144 --> 00:13:32,064
The results that
you provide, and

386
00:13:32,064 --> 00:13:34,764
this is a great
way to, one, get

387
00:13:34,764 --> 00:13:35,834
client diversity.

388
00:13:36,365 --> 00:13:39,005
with your in-person
workshops, I imagine

389
00:13:39,005 --> 00:13:40,985
there's lots of
similarity about the

390
00:13:40,985 --> 00:13:43,258
type of client that
you work with and if

391
00:13:43,258 --> 00:13:44,598
they're big enough,
maybe you only have

392
00:13:44,598 --> 00:13:46,738
one client, which
is kind of the worst

393
00:13:46,738 --> 00:13:47,368
kind of client.

394
00:13:47,373 --> 00:13:49,578
Diversity, of
course, but having

395
00:13:49,979 --> 00:13:51,479
other options
at different

396
00:13:51,479 --> 00:13:52,289
price points.

397
00:13:52,289 --> 00:13:53,639
I mean, you can have
different types of

398
00:13:53,639 --> 00:13:56,039
clients and you can
serve, maybe, parts

399
00:13:56,039 --> 00:13:57,089
of the community
that you were not

400
00:13:57,094 --> 00:13:59,279
able to serve with
your in-person

401
00:13:59,279 --> 00:14:01,163
services and adding.

402
00:14:01,552 --> 00:14:03,137
Products is
additive.

403
00:14:03,137 --> 00:14:05,117
I mean, it doesn't
replace, or I mean

404
00:14:05,117 --> 00:14:06,347
if you don't want
it to, it doesn't

405
00:14:06,347 --> 00:14:08,087
replace your
in-person services,

406
00:14:08,447 --> 00:14:11,943
but it adds a new
revenue stream using

407
00:14:11,943 --> 00:14:13,953
your intellectual
property, which

408
00:14:13,953 --> 00:14:15,404
is, of course one
of the things I

409
00:14:15,404 --> 00:14:17,599
talk about all the
time, to create

410
00:14:17,599 --> 00:14:20,119
that new IP based
revenue stream.

411
00:14:20,603 --> 00:14:23,212
So, to no one's
surprise, it is

412
00:14:23,212 --> 00:14:24,592
all about that
intellectual

413
00:14:24,592 --> 00:14:25,282
property.

414
00:14:25,462 --> 00:14:27,982
So developing it,
owning it, and

415
00:14:27,987 --> 00:14:28,852
protecting it.

416
00:14:29,002 --> 00:14:31,372
And so to talk about
the ownership piece

417
00:14:31,372 --> 00:14:34,689
for a minute, a
lot of consultants

418
00:14:34,689 --> 00:14:37,299
and coaches get
certifications and

419
00:14:37,299 --> 00:14:39,069
they will receive.

420
00:14:39,326 --> 00:14:40,856
Materials, maybe
they'll get an

421
00:14:40,856 --> 00:14:41,726
assessment tool.

422
00:14:41,726 --> 00:14:43,106
Maybe they'll get
some workbooks

423
00:14:43,106 --> 00:14:45,206
and things that
they use in their

424
00:14:45,206 --> 00:14:46,586
in-person services.

425
00:14:46,977 --> 00:14:50,031
But those things are
licensed to them.

426
00:14:50,241 --> 00:14:52,131
Licensed to you as
the case may be,

427
00:14:52,497 --> 00:14:56,217
and you may but
probably do not

428
00:14:56,438 --> 00:14:59,157
have the right to
further license.

429
00:14:59,157 --> 00:15:01,127
That would be a
sub license, those

430
00:15:01,127 --> 00:15:02,657
materials that
you've received.

431
00:15:02,913 --> 00:15:04,277
So when you're
looking at.

432
00:15:04,497 --> 00:15:06,417
Creating a licensing
program either

433
00:15:06,417 --> 00:15:08,967
with your client or
with a competitor,

434
00:15:09,331 --> 00:15:11,662
or creating a
product, you need

435
00:15:11,662 --> 00:15:13,162
to make sure that
you actually own

436
00:15:13,162 --> 00:15:15,952
the things that
will be elements

437
00:15:15,952 --> 00:15:17,602
in that, because
if they're licensed

438
00:15:17,602 --> 00:15:19,612
from someone else,
you need to be very

439
00:15:19,617 --> 00:15:21,322
careful that you
are not in breach

440
00:15:21,322 --> 00:15:21,743
of that license.

441
00:15:22,688 --> 00:15:25,231
So implementing the
clothing process

442
00:15:25,951 --> 00:15:29,131
back to the systems
and procedures.

443
00:15:29,321 --> 00:15:31,481
if right now
you're just using

444
00:15:31,481 --> 00:15:33,221
your brilliance,
you wanna start

445
00:15:33,221 --> 00:15:35,961
documenting that
brilliance, so

446
00:15:36,171 --> 00:15:37,931
have some systems
and you have some

447
00:15:37,931 --> 00:15:39,162
procedures that
you will be able.

448
00:15:39,750 --> 00:15:42,811
To train your
clones on whether

449
00:15:42,811 --> 00:15:43,711
they're employees.

450
00:15:43,771 --> 00:15:44,911
You still need
systems and

451
00:15:44,911 --> 00:15:45,661
processes.

452
00:15:46,003 --> 00:15:48,276
If you, use
facilitators,

453
00:15:48,366 --> 00:15:49,146
they need it.

454
00:15:49,339 --> 00:15:50,799
If you use
licensees, of

455
00:15:50,799 --> 00:15:52,149
course they
need it as well.

456
00:15:52,317 --> 00:15:54,609
So you start with
making sure you

457
00:15:54,614 --> 00:15:57,159
are systematizing
and proceduralizing

458
00:15:57,299 --> 00:15:58,912
your, process.

459
00:15:59,356 --> 00:16:00,226
Contracts.

460
00:16:00,236 --> 00:16:02,306
obviously as an
employer you have

461
00:16:02,306 --> 00:16:04,066
certain, rights
under employment

462
00:16:04,066 --> 00:16:06,992
laws, but for
your licensees

463
00:16:07,022 --> 00:16:09,242
and for your
facilitators, that

464
00:16:09,242 --> 00:16:11,012
is a contractual
relationship.

465
00:16:11,257 --> 00:16:12,542
And in order to
make sure you're

466
00:16:12,662 --> 00:16:14,342
maintaining
control of how

467
00:16:14,342 --> 00:16:15,512
your intellectual
property is being

468
00:16:15,517 --> 00:16:17,582
used, you want
to have written

469
00:16:17,582 --> 00:16:19,652
agreements that
are signed by

470
00:16:19,706 --> 00:16:20,336
the parties.

471
00:16:20,724 --> 00:16:22,344
And then
registration.

472
00:16:23,004 --> 00:16:24,264
What we've been
talking about are

473
00:16:24,264 --> 00:16:26,304
things that would
be registered

474
00:16:26,364 --> 00:16:28,354
under, the US
copyright office,

475
00:16:28,540 --> 00:16:31,430
protected under
copyright law, and.

476
00:16:31,470 --> 00:16:33,304
As you know, if
you've followed

477
00:16:33,304 --> 00:16:36,160
me for a while,
upon creation of

478
00:16:36,220 --> 00:16:39,580
original materials,
the copyright vests

479
00:16:39,610 --> 00:16:41,200
in the creator.

480
00:16:41,890 --> 00:16:44,320
And so you don't
have to register it

481
00:16:44,440 --> 00:16:46,690
for that copyright
to vest in you,

482
00:16:46,922 --> 00:16:48,670
but you do need
to register it if

483
00:16:48,670 --> 00:16:51,170
you want a court
of law to help you

484
00:16:51,170 --> 00:16:52,940
enforce your rights.

485
00:16:53,299 --> 00:16:56,063
So anything that
is going to be

486
00:16:56,063 --> 00:16:58,658
used to directly
create revenue.

487
00:16:59,188 --> 00:17:00,958
I recommend
registration.

488
00:17:01,085 --> 00:17:02,728
So certainly any
product you're going

489
00:17:02,728 --> 00:17:04,528
to sell, you wanna
have it registered.

490
00:17:04,882 --> 00:17:07,107
Your workshops
that you deliver

491
00:17:07,107 --> 00:17:08,545
to that are the
sort main source

492
00:17:08,545 --> 00:17:11,032
of revenue should
be registered.

493
00:17:11,392 --> 00:17:13,072
And when you're
doing a license

494
00:17:13,077 --> 00:17:15,532
agreement, you want
the subject of that

495
00:17:15,532 --> 00:17:17,452
license agreement
to be registered

496
00:17:17,452 --> 00:17:19,342
in the copyright
office as well.

497
00:17:19,803 --> 00:17:21,185
So, the key.

498
00:17:21,185 --> 00:17:24,333
Registration
agreements and, of

499
00:17:24,333 --> 00:17:26,073
course tracking.

500
00:17:26,280 --> 00:17:29,280
you don't know what
you don't know if

501
00:17:29,280 --> 00:17:31,900
you're not tracking
the rights that are

502
00:17:31,900 --> 00:17:33,100
coming into your
business and the

503
00:17:33,100 --> 00:17:34,870
rights are going out
of your business,

504
00:17:34,930 --> 00:17:36,761
and that is how you
make sure that you

505
00:17:36,766 --> 00:17:40,603
retain control of
your, expertise.

506
00:17:40,663 --> 00:17:42,403
And so another
thing that came up

507
00:17:42,403 --> 00:17:44,353
yesterday during
conversation is,

508
00:17:44,513 --> 00:17:46,793
wanting to spread
your message as

509
00:17:46,793 --> 00:17:49,487
widely as you can
and what you do.

510
00:17:49,487 --> 00:17:50,537
You believe in
what you do, you

511
00:17:50,537 --> 00:17:51,737
believe in the
transformation that

512
00:17:51,737 --> 00:17:53,957
you provide, and you
want other people

513
00:17:54,377 --> 00:17:57,457
to have access
to, the results.

514
00:17:57,877 --> 00:18:00,517
And I would argue
that that is even.

515
00:18:00,722 --> 00:18:02,603
More important
that you have these

516
00:18:02,608 --> 00:18:03,833
things in place
to make sure that

517
00:18:03,833 --> 00:18:07,013
you're controlling
the integrity of

518
00:18:07,013 --> 00:18:09,162
the materials that
you put together to

519
00:18:09,162 --> 00:18:11,022
the workshops and
the delivery and

520
00:18:11,022 --> 00:18:12,342
the results that
people are getting.

521
00:18:12,592 --> 00:18:15,009
it's not selfish
to want to make

522
00:18:15,009 --> 00:18:17,221
sure that your
materials are being

523
00:18:17,491 --> 00:18:19,111
used responsibly.

524
00:18:19,388 --> 00:18:20,951
And that they're
being used

525
00:18:20,951 --> 00:18:22,871
competently and
that people are

526
00:18:22,871 --> 00:18:24,941
getting the promised
results and that

527
00:18:24,941 --> 00:18:27,341
requires you to
take some control

528
00:18:27,341 --> 00:18:28,361
of that process.

529
00:18:28,834 --> 00:18:31,861
So that is, the what
I wanted to share

530
00:18:31,861 --> 00:18:32,671
with you today.

531
00:18:32,931 --> 00:18:34,451
And so thank you
so much for that

532
00:18:34,851 --> 00:18:37,191
and I'd be happy to
take any questions

533
00:18:37,191 --> 00:18:37,521
that you have.

534
00:18:38,494 --> 00:18:40,479
All right, so
you know where

535
00:18:40,479 --> 00:18:41,139
to find me.

536
00:18:41,139 --> 00:18:44,479
You can always find
me@thinkbeyondip.com.

537
00:18:45,064 --> 00:18:45,334
You know, if you.

538
00:18:45,757 --> 00:18:47,947
Couple of any
questions later on,

539
00:18:48,154 --> 00:18:49,707
or if you're just
shy, connect with me

540
00:18:49,707 --> 00:18:52,860
on LinkedIn or send
me an email at Erin

541
00:18:53,130 --> 00:18:54,810
think beyond ip.com.

542
00:18:55,099 --> 00:18:58,037
And of course, this
is being recorded

543
00:18:58,037 --> 00:19:00,257
as a podcast episode
as well, so you

544
00:19:00,257 --> 00:19:02,207
can also rehear
it if you haven't

545
00:19:02,207 --> 00:19:02,748
gotten enough of it.

546
00:19:03,230 --> 00:19:05,985
at Hourly to Exit
podcast, you could

547
00:19:05,985 --> 00:19:08,265
find that at all
of your podcast

548
00:19:08,944 --> 00:19:09,962
distributing.

549
00:19:10,015 --> 00:19:10,735
Places.

550
00:19:11,095 --> 00:19:13,449
so thanks again
for joining me and

551
00:19:13,449 --> 00:19:15,939
I'm always happy
to cover topics of

552
00:19:15,939 --> 00:19:16,839
interest to you.

553
00:19:17,098 --> 00:19:19,539
So also, please
feel free to send

554
00:19:19,539 --> 00:19:21,339
me any questions
that you have or any

555
00:19:21,339 --> 00:19:22,689
topics that you'd
like me to cover.

556
00:19:23,109 --> 00:19:23,799
Thanks again.