[00:00:00] Hey, hey, welcome back to Selling Your Expertise. I'm your host Renee Rebar, and this week's focus is one of the most game changing strategies. The love list. Yeah. I'm no singer, but it always reminds me of the love boat. When I was in the field, quote unquote, earning my stripes, I called this a prospect list, but it's not as exciting and not the way that I wanna approach the whole entire dynamic.

I truly do want to love up the people that I want to get to know. I want them to know that I see them, know that I'm not just coming outta nowhere, drop it into their dms with another offer that doesn't mean anything to them because. I don't see them. I do wanna see them and I want you to see them. And how do you know that they feel seen?

It's because you've taken the time to show them some love. So the best way, truly though, to explain this strategy to you is to [00:01:00] share it with you. A story. So let me introduce you to a relationship coach. So in this story, of course, I never call my clients by name, but we'll call her Jane. So Jane was really good at what she did.

Uh, she had a roster full of clients that had all been referred to her. In fact, clients used to tease her and call her hitch that the only way to get ahold of her is if you knew someone. She took pride. That she had never advertised and was always fully booked, even with a wait list. But things changed.

The referrals started drying up. E Jane hired a social media manager, but the algorithm hated Jane. In fact, Jane got banned from one platform because a bot flagged her content as sexually explicit it. It was not sexually explicit. It was. Just taken the wrong way, so that didn't work. [00:02:00] Then she thought, I know I'll go on a six month podcast Guest junket, she had bought a program she started implementing and for six months she was on 28 different podcasts.

She averaged more than one a week. Guess how many clients she got out of that? None. Zip. Zilch. Zero. Nada. That's when Jane found my book. Yay. She followed the QR code. Aw, thanks. Jane. Took my mini sales course and replied to one of my emails. She got on a call and we decided to work together. When I work with someone, we work through finding their people, getting them to an offer and closing offers designed for continued ongoing mutual success.

I do not like a one-off or a one and done. A lot of people when I first meet them, I have to [00:03:00] ban them from using those words. So if you're using them. Stop using them. It, it's just not good for anyone. The people that have already worked with you, they still need you. And there's definitely ways to create offers that don't take up a lot of time, but still support them.

It also creates my favorite three letter word, MRR, well, I guess not really a word. It's more of an acronym. Monthly recurring revenue. So back to Jane and her story, the first person that Jane and I looked at was someone that she had been following quietly for quite a while. Someone she knew she could help.

All right, listeners, you know I'm talking to you. You've seen those people, you know you can help them, but they're just not booking discovery calls with you. They're not. Buying your program. They're not, they're not calling you why? You know that they need you. You see it so clearly, but they haven't called you.

So what do you do? Well, for this instance, we'll call Jane's ideal [00:04:00] person, Rebecca. So Rebecca was a pretty popular marketing coach and was going through a very public divorce with her business partner. Slash spouse. It's great when it's great. It's not when it's not right. So. Rebecca had been sharing about this divorce publicly, and there had been even some, you know, heated debates back and forth, and people were taking sides, Rebecca versus her spouse.

And it was, it was getting very nasty. So again, this is Jane's specialty. She knows how to help Rebecca navigate this. And she even watched a live stream where Rebecca went on and on and on crying and talking for like an hour. It was. It was really bad. So Jane wanted to reach out, but she didn't wanna come off salesy, right?

She didn't wanna say, Hey, I see you're upset. I know how to fix that. Because at that point, she just didn't really think that Rebecca would receive that properly. They didn't have any mutual friends. Jane was just [00:05:00] seeing Rebecca's pain. As Rebecca was posting it publicly on social media, again, not something that Jane recommended.

So here's what we did when we first started working together. Jane and I added Rebecca to Jane's Love List. Much better wording, right? Better than prospect list. So here's what taking the love list approach did for Jane. Jane engaged with Rebecca's posts. She also followed her on her different accounts and commented genuinely.

She took the time to listen, read and consume Rebecca's content and make appropriate comments, not just cool or hard emojis or love ya. I mean, those are the kind of. Easy peasy. Flash in the pan Comments, but comments that Rebecca started to notice and Jane's name was popping up and bringing a smile to Rebecca's face.

But Rebecca didn't really know who Jane was yet, and curiosity started to take [00:06:00] over. One thing led to another, and Jane not only signed Rebecca on as a client because again, I do teach my clients how to. Find their people, get them to an offer, which is what we did next, and then close for ongoing success.

So not only did Jane sign Rebecca as a client, but Rebecca was so thrilled with the results she got just from her first 30 days with Jane that Rebecca invited her to a podcast that she was a part of, and Jane was featured to 600 listeners with Rebecca's story. Guess how many more clients she got? Yeah, exactly.

It was good. It was three. That's the power of loving them up. So here is your action step. Write down one person, one, one person. This week, right now, this day, this very moment, think of the person and as soon as you can get a writing utensil and a piece of paper, write [00:07:00] their name down and I want you to genuinely look them up.

Connect with them. Comment on their content, like their posts. Follow them on more than one platform. Don't restrict yourself to just LinkedIn or Facebook or one place. Get on their email list if they have one. Hit reply with a compliment. And if they have a podcast or they've been on a podcast, listen to the episode.

If they have their own podcast, I always recommend going back to episode one or an earlier season. And find their origin story. I make that a practice, and it's always super enlightening. You get to hear parts of the person that you just don't see normally. You just don't hear about it all the time, especially if they've been in business for a while.

So I'm encouraging you find that one person, connect with them, start showing up in their world, meet them where they are. Let them see your name as a genuine, consistent. Presence. Right? You're not gonna just come in and [00:08:00] love bomb them. No, you're not gonna come in and, uh, you know, like, and comment on 50 posts in, in 24 hours.

Please don't do that. Over the course of the week, every single day, select one place to go check that person out, or as I would say, love them up. And of course, I'm gonna encourage you to get on my email list. I'll take you through a quick start sales reframe and get you ready to go out and love up your people.

So grab the link@askmecoach.com. That's A-S-K-M-E-C-O-A-C h.com, and join me now on my email list. And don't forget, hit reply and ask me anything anytime you like. I'll see you Friday with a story about how this strategy took one coach from invisible to unfor forgettable.