[00:00] Foreign this is the reading of Tech flips to Profit. Flip youp Way to Freedom by Christopher Schroeder.

[00:12] Tap into an industry that will keep paying you for years to come.

[00:16] Follow me on YouTube and Facebook.

[00:22] Preface My name is Chris Roeder. This book is written from my perspective and personal experience. The contents of this book contain knowledge that I Learned over the 8 plus years reselling and in collaboration with mentors that I've had along the way.

[00:37] In 2016 and 2017, I had a major problem going on in my life. I was stuck at my serving job, I was overweight and I was probably a little depressed as well.

[00:47] Reselling phones, electronics and other items literally set me free from the 9 to 5 grind. I'm writing this to share the knowledge that I have gained and learned over the past few years in hopes that you will take this knowledge and use it to set yourself free as well.

[01:01] A little about Myself I've coached over 400 resellers, business owners and repair shops at this point in time. Here's a recent photo of me breaking down my reselling method in front of the repair shop owners at the 202022 Gadget Repair Expo in San Antonio.

[01:20] I was also client Success director for David Kosciusko, who is most likely the reason phone flipping is even a concept.

[01:28] He brought it to light. I was a student and still am. Here is a photo of David's group that I helped manage and grow alongside him. I also helped his students win large when it came to reselling phones and electronics because I was able to instill my marketing strategies every single week in my own class.

[01:45] I was mentored by the very best in the business. Here's a photo of David and I in his hometown of Warwick, Rhode island and me in front of his store that he had at the time.

[01:55] David isn't the only one that helped me get to this point. I also want to recognize people that have truly helped me grow at an insanely accelerated rate over the past few years.

[02:05] These are people you want to add to your friends list Demat Senka, former owner of Buyback Hub, for teaching me millionaire money principles that have allowed me to manage my finances, create wealth and use it effectively.

[02:18] To Feldon Richards Jr. Who's a stud in his own right, owner of NYC Phonebuyer, one of the direct buyers or resellers in the States To Hayden Howard, owner of inventory.com

[02:29] for helping me realize my own potential to really bring knowledge to a small niche and create a massive impact.

[02:37] And finally to Landon Stewart, Justin Poulet Chris Stapleton and Jayden Easton for showing me how to deliver information in a way that is an incredible experience for every customer that touches my products.

[02:49] The chapters ahead of you are meant to be taken seriously. You will learn the lesson and the reason why we do things, but then you will also learn how to do them and that information is meant to be implemented.

[03:03] As you read through the material, you may get confused. Read over that part again. Many times I hear people say I'm going to read over the material twice and then implement.

[03:14] Don't do that. That is nearly a guarantee that you will not start. The people that have the most success with this book are the ones that implement it as they read it.

[03:23] To be honest, it doesn't take very long to implement the steps I give you. Anyway, I want to see you win in a huge way. In the words of Top Gun, Maverick and Tom Cruise, don't think, just do.

[03:35] Introduction how to Read this Book this book exists for two reasons. Reason number one so that you will eventually hire me and my team to help you implement everything inside and help you to truly excel with your reselling electronics.

[03:51] Reason number two to get you results in advance so that you'll actually want to do number one as quickly as possible.

[03:58] As you'll soon find out, I'm going to be fully transparent, honest and blunt with you through the pages of this book. My mentors taught me that if I want people to believe that I can help them, then I need to really help them.

[04:10] I want to help you to do that. I've structured the book as follows. First, I want to get an honest picture of where your business is today. That way, I can give you specific guidance and advice through this book based on your needs right now.

[04:25] After that, I'll make a case for why starting an electronics buyback business can be one of the best and most important decisions you could ever make. To help you achieve all of your future goals and help you end some of the struggles you have with starting a business that actually works.

[04:40] Along with all of the good stuff, we'll take a look at why you might not want to start an electronics reselling business. After that, I will spend time focusing on going over the simple processes of growing an electronics buyback business in a unique way that will help you fit it around your own life without impacting it in a tremendous way.

[05:00] The goal here is to build a business around your life, not build your life around the business. Otherwise you just create your own job and no one wants that. Finally, I'll come full circle and discuss a bit about the way we can help you scale your business using our accelerator Scaling program.

[05:20] It might sound like a lot, but really the entirety of this book can be summed up in the following points.

[05:27] An electronics buyback business is one of the best sources of income on the planet simply because everyone you meet is a potential client now or in the future. Point number two, the more people you come into contact and buy items from, the more money you will make then in the future as the industry grows and expands with ever increasing demand.

[05:47] Point number three, this model is the best method to use as a stepping stone to help you achieve what you want most in life. If you want time freedom, this business can give it.

[05:57] If you want cash flow, this business can give it. If you want flexibility, this is one of the best models to create it. The method you're about to discover has radically transformed my life for the better, with benefits far beyond the financial I hope you'll be able to make the connection for yourself as well.

[06:16] Above all, my sincere hope is that you learn more than just how to implement this method. Contained in these pages, I have included bits of advice and lessons I have learned from the years on the front lines of this industry and entrepreneurship.

[06:29] I have made all the mistakes and I'm here to help you avoid them. Yes, this is a reselling book, but it's really a book about designing a business that actually works.

[06:38] A business that brings joy, financial rewards and even peace.

[06:42] It's a great privilege to share with you what I know. I hope it inspires you to grow and improve your business and yourself, along with the lives of many others in the process.

[06:53] If you read this book and decide you'd like help implementing its strategies as quickly as possible, check out the curriculum or apply to Book a call with my team by clicking below.

[07:04] Hyperlink to the Reelerator Curriculum Hyperlink to Book a call for the Accelerator Scaling program where you get direct help and coaching from me, myself and my team.

[07:15] Helping people like you to start and grow wildly profitable electronics buyback business is exactly what me and my team do day in and day out. We are here to help reality check.

[07:27] This part of the book is very important. You'll learn powerful new concepts and ideas that will dictate how you think about reselling electronics and other items. But you'll will also be learning how to implement them throughout the rest of this book.

[07:38] Without understanding the systems and process that I explain here, one of two things will happen or both. You'll either build a business that is not sustainable and Be forced to start over again at some point or you'll leave a huge amount of money on the table by missing out on crucial parts of the business.

[07:59] Want to see the most common cycle we see people go through in this business so you can avoid it? Reselerator Recommended Video Training Hyperlink this is why most resellers fail and it's not your fault.

[08:12] The devil is always in the details. So it's important to consider every word that I put into this book and implement everything that I say it is Ultimately the things that you don't know that will crush you.

[08:23] That's why understanding the foundations area is critical for you to get results. The ideas in this book are part of an overall process you will need to implement. So grab a pen and paper, open up your computer and let's dig into the 30,000 foot overview of our accelerator model that is tech flips to Profit now allow me to paint a picture of how things can look 6 to 12 months from now for someone who embarks on this journey of reselling phones and electronics.

[08:50] Client case study number one Jared hits $5,500 net profit in six months flat Jared was a college student majoring in chemical engineering, one of the hardest professions to get a major in.

[09:02] He was flipping couches at the time to help him get through college with some some sort of cash. Jared's problems can only get so many couches a day. Needed truck and storage space wasn't enough money for the work involved.

[09:15] Like many of my students, Jared was a hard worker, but flipping couches wasn't making him enough money. It was too slow and didn't work very effectively for him going to college.

[09:25] The Solution Jared locked arms with me and my team after being successfully able to implement some of the strategies outlined in this book. He made eleven hundred dollars in profit his very first month.

[09:37] With just the strategies in this book, he completely abandoned flipping couches and was able to buy, sell and ship higher priced items daily which allowed him to grow his business much faster.

[09:49] Jared expanded from just phones to game consoles and that ended up becoming nearly half of his profit every month. Jared also listens to every word that my head coach Matt and I spoke on about our weekly calls.

[10:02] This win isn't due to me or my team. It's 100% Jared's win. We just helped provide the information for him to win incredibly fast.

[10:12] Here's a photo of Jared where I am interviewing him about his $5,500 in profit. Month client case study number two Sean goes from not believing in ads to $11,000 in sales with over $3,000 in profit.

[10:28] Sean already had a reselling business, but he had been trying to get it off the ground for nearly an entire year. He did not believe ads would work for him.

[10:36] Sean's problems didn't believe ads were would work for buying items. Was afraid he would spend money and not get a return. Was overall skeptical about the process of growing his business.

[10:47] Like many future resellers who come into our world, Sean was incredibly skeptical of paid ads.

[10:53] He has every right to be as well. There are free ads that can be used to generate leads, right?

[10:59] What is the need for paid ads? Well, the problem with free ads is that they are inconsistent. They do not provide a level of certainty that businesses need to grow.

[11:08] Paid ads, on the other hand, allow us this certainty solution. We started Sean's ads at a minimal $5 per day. He started getting leads coming in daily. Not a lot, but it was enough for Sean to justify that ads worked and that they brought customers directly in contact with him.

[11:25] We start most people off at $5 a day so they can see the process actually works and then graduate them up the ladder and move them to $10, then $15 and eventually $30 a day.

[11:36] And more experienced phone flipper does $9,000 net profit working less hours Kayla has been killing it with flipping phones for years. In Canada, she was doing reach outs all day, every day and working her butt off to get phones every day.

[11:53] Kayla's problems she was doing all outbound, which is reaching out on marketplaces. She wasn't doing ads. She was constantly running around town to pick up devices. Like many resellers who start out, she started out by hitting people up on the marketplaces to get devices.

[12:08] It works, but it's truly a numbers game and you have to get used to the word no because you're going to hear it a lot. The solutions we started kayla off of $5 a day on Facebook ads and she started getting leads in literally the same day.

[12:24] We then bumped it to $15 a day and she was having trouble keeping up. So we kept it there for a couple of months. After about a month, we started her Google Ads.

[12:33] Ever since that point, her business has been almost entirely inbound leads. Inbound meaning people are clicking her ad and asking to sell their phone. This was a major shift for Kayla, but it was a big one.

[12:47] So if you are already somewhat experienced, this model can work very well for you as well.

[13:00] Chapter 1 A Rapidly Growing Industry here's one thing that I think you need to know the industry that this book is written about is growing at an exponential rate every single year and there is no sign of it shutting down anytime soon.

[13:15] I just saw this on Google. The global smartphone industry market size is approximately 409 billion by annual revenue. That means year over year.

[13:27] About 1.38 billion smartphone units were sold in 2020 and the market shows no sign of dying down anytime soon.

[13:36] This is important to note and I want you to understand what this means for the industry. 2020 was the year of the COVID 19 pandemic, yet smartphones and electronics kept growing faster than ever.

[13:48] Do you know what this means?

[13:49] That means this market is quite literally depression and recession proof. That is something very important to note because this industry has no signs of dying anytime soon and will probably go on for years and years to come.

[14:03] And means that the longer you're in the business, the better it's going to get. One of the greatest things about the electronics industry is that we aren't even creating the product.

[14:11] There is something there that is incredibly powerful as well, because it takes out our need to create, which is where most of the money is spent anyway.

[14:20] In the reselling space. We are allowed to buy, own and sell the property that we buy from these companies that create whatever we want.

[14:29] Other people get to do that as well, which is where we come in.

[14:33] Everybody out there at some point in their life needs to sell things. Since everybody has a smartphone and other electronics at some point in their life, they're going to need to sell a few of those items.

[14:44] And if you run a service based buyback business reselling phones and electronics, this is where you can come in and grab a piece of this pie.

[14:52] The great thing about the electronics flipping industry is that almost everybody is a customer. Actually, everybody is a customer.

[15:01] Do you know the last time that you met somebody who did not have a phone or some type of electronics inside their home? I sure don't.

[15:08] If you don't have some of those things, you're actually labeled as weird nowadays. So in the in an industry where literally everybody is a customer, how can you lose?

[15:17] I don't believe you can unless you don't try. Here are some cold, hard statistics that should get your mouth watering as you start to understand the industry and how much money you can make.

[15:28] The annual global revenue of the smartphone industry sits at approximately $409.1 billion. China holds the largest section of the global smartphone market, generating more than $130 billion in sales each year.

[15:43] The United States is the second largest segment of the global smartphone market generating approximately $55.6 billion in annual revenue.

[15:52] More than 1.5 billion smartphones are sold around the world every year. In 2019, over 1.5 billion smartphones were sold and distributed worldwide, as reported by Statista.

[16:04] The same year, more than 40% of people in the world had access to a smartphone.

[16:09] The global smartphone industry is expanding at a compound annual growth rate of 16.4%.

[16:17] The international smartphone industry is growing at a CAGR of 16.4%. In 2018, the market was valued at $520.3 billion. Now. Current projections predict that the industry will reach a lot more by 2022.

[16:36] An estimated 96% of people aged 18 to 29 own a smartphone in the United States, compared to 61% of people 65 years and older.

[16:48] 85% of both white and Hispanic people and 83% of Black people own a smartphone in the United States. In the United States, 85% of both men and women own a smartphone, and approximately 98% of women and 97% of men own a smartphone.

[17:04] Individuals with higher annual incomes are more likely to own a smartphone. According to Pew Research, 76% of people who earn less than $30,000 a year own a smartphone, compared to 96% of people who earn $75,000 or more each year.

[17:21] Across the nation, approximately 89,000% 89% of individuals in both urban areas, 84% of people in suburban areas, and 80% of people in rural areas own a smartphone. An average cell phone user interacts with their phone more than 2,000 times a day.

[17:42] Cell phone users on average, touch their iPhone2617 times every day. Day. The top 10% of cell phone users, known as extreme cell phone users, interact with their mobile devices even more, touching their phones more than 5,400 times per day.

[17:59] Americans spend about 2 hours and 25 minutes daily on their phone, according to the study that tracked Android users smartphone usage. The average smartphone user spends 145 minutes on their device every day, equivalent to approximately 76 phone sessions.

[18:14] For comparison, a study by Apple found that iPhone users unlock their phone six to seven times an hour and engage in about 80 phone sessions per day. 85% of Americans own a smartphone, and even more own a cell phone.

[18:28] According to Pew Research Center, 97% of Americans own a cell phone of some kind and 85% of Americans own a smartphone. Almost half of U.S. adults report they can't live without their smartphones.

[18:41] 47% of adults in the United States say they could not last 24 hours without their smartphones, according to the USA Today study. A survey conducted by bank of America also found that 91% of people value their smartphone just as much as they value their car and deodorant.

[18:58] And you guys can see the source hyperlinked here at zippa. Com.

[19:03] These stats are wild and should show you the absolute need for smartphones. And it doesn't really take into account other types of electronics that we will be talking about at a later point.

[19:15] Let's move on to the next part where we go over grabbing a Piece of the pie.

[19:20] Chapter 2 Grabbing a piece of the Pie okay, so now that we have gone over what the industry looks like as a whole, what people need, and how smartphones and electronics have a massive impact on our overall life and lifestyles, it's time to talk about how you can get a piece of the pie.

[19:37] One thing I want you to know about this pie is that it's huge. No one person or company could buy up or control a certain aspect of the market. Apple, Samsung and other companies like that don't usually buy back their devices as often as you think.

[19:52] This allows for people just like you and me, who are regular everyday people to come in and buy used, cracked, damaged items that we can resell for a profit.

[20:01] Before we go any further, I want you to do a quick little exercise so that you can see how big your piece of the pie can be. I want you to type in the name of your city into Google and look up the population of your city.

[20:15] By doing this, you will get a pretty good idea of how many smartphones are in your area.

[20:21] Let's take 200,000 as an example. That means there are at minimum about 200,000 smartphones in your area at any given time. That's a pretty good amount. Even if you get 0.1%

[20:35] of the market in your area, that is $600,000 worth of devices. If we price every device around an average of $300 each out of those 200,000, there are going to be people who have cracked phones, damaged phones or phones they just no longer that just no longer work.

[20:53] And that's where you come in. You can offer cash for these devices that people either no longer want or, or just want money for.

[21:00] I hope that by now you are seeing some opportunity in the industry for yourself. You don't have to be a whale in the industry to make six figures. You just have to be willing to apply the knowledge in this book and do the work.

[21:12] What's crazy is I haven't even gotten to other types of electronics that are out there. The typical person has 10 different types of electronics in their home at any given time.

[21:23] So I don't want you to only limit yourself by thinking about smartphones. There are many other types of electronics out there. MacBooks, smartwatches, cameras, game consoles, GPSs, satellite phones, and literally subcategories of all of those items.

[21:38] Here's a market where you can literally pop in and grab your piece of the pie.

[21:46] Chapter 3 Market Proof 1 thing that I absolutely love about flipping phones and electronics and reselling industry in general is how resistant that it is to recessions, depressions and even COVID 19 pandemic lockdowns.

[22:01] I still remember when I was running my marketing agency alongside my reselling business back in 2020. I lost 15 clients in one week in my marketing agency. And the only way that I was able to provide food and everything else for my family was through my buyback business.

[22:17] That business never shut down. It actually picked up. My items were still selling on ebay just like they had always done. People were still buying used, damaged and broken electronics.

[22:27] Now, did it slow down a little bit online? At first, absolutely. But eventually it picked back up and was as consistent as it has always been.

[22:37] After a while I figured out why business picked up and the way that it did. There were two reasons. One, most resellers stopped buying locally because they either wouldn't or couldn't go out in public.

[22:50] It eliminated a lot of potential competitors. Two, many of these same people moved their business online and started buying from the buyback owners that were still buying locally. They would do things such as fix and flips and and more things like that.

[23:05] So nothing really changed. Just the way certain buyback business owners operated changed. One thing I want you guys to know about reselling is that it has been around for thousands of years.

[23:17] I mean, if you look at the basis of most businesses, almost all of them are buying items at a discount and reselling them for a profit. What we are doing in this business is nothing new and it has been around for a very long time.

[23:30] The only thing that has changed is that the type of items that we are buying and reselling and that's really the only difference. I mean, if you were to take away phones and electronics tomorrow, I would find something else to sell online.

[23:42] If you were to take away the Internet, where I primarily sell things on ebay, Swappa and Merari and places like that, I would just sell things locally and do the exact same process over and over again.

[23:53] It's just through a different medium.

[23:55] In a sense, this business is market proof. It can thrive in nearly every type of market that there is and most of the time in a down market, it actually thrives.

[24:06] For example, as I'm writing this, the US Economy is in a recession and reselling is on the rise because more and more people are selling their things and more people are buying used things rather than new things.

[24:17] Welcome to a market proof business model. You're going to love this. Let's go.

[24:22] Chapter 4 Simple Business here's the deal. This business is incredibly simple. What do I mean by that? All we are doing in this business is buying things at a lower price and then reselling them for for a higher price.

[24:39] We are basically a middleman between people who do business with electronics. This business is incredibly simple at its most basic level and it should be seen that way.

[24:49] You don't want to overthink it, overanalyze it, or anything like that, because if you do, it gets complicated. Once again, don't think, just do.

[24:58] At the end of the day, we are doing four things.

[25:02] We are reaching out to people who already are looking to sell their devices and letting them know we have a buyback service. We are posting ads to get people to see us.

[25:10] We are then communicating with people and trying to find a solution to their problem, which is they need money.

[25:17] Then we are selling the items to someone else so they can also make a profit.

[25:22] It's a simple business model. Many people overthink it. Don't do that. Instead, take the action.

[25:28] Chapter 5 Competition A few years ago I was sitting at my kitchen table stressing about how my business wasn't growing as fast as I wanted it to.

[25:38] I was just sitting there thinking, what else can I do to get this business moving faster? My thoughts went to the two other guys that were flipping electronics in my area.

[25:47] I was doing a bit better than them, but they were still competing against me and stealing my customers. Or so I thought. It then dawned on me There was only three of us in this city of 200,000 people.

[25:59] Three out of 200,000. It hit me like a ton of bricks how stupid I was being, thinking they could possibly be competitive or take a chunk of the market to themselves.

[26:09] There was no way they could.

[26:12] There were too many people. So let's talk about competition.

[26:16] One of the things I hear a lot from new people in the industry and even some of my own students is there's a lot of competition in my area. How can I run a successful buyback business when all of these other people are doing the same things.

[26:28] Have you ever noticed how many different types of grocery stores there are? I mean, we have Walmart, Target, HEB, and many others that all provide the exact same products or services.

[26:38] All of those businesses do well, despite the fact that there is high levels of competition in the area.

[26:44] Have you ever noticed that Starbucks is on almost every street corner in a city? Or what about McDonald's? Doesn't it seem like they are creating competition against themselves?

[26:54] The truth is that there are many more people than businesses and that's the key.

[27:00] Like we talked about in the earlier chapters, there are a crazy amount of smartphones and electronics. Even if your area does have some competitors, it's not that big of a deal because they can't max out the market and they can't win every single customer.

[27:14] It is literally impossible.

[27:17] So you don't really have that much competition. If you think about it, you may lose a couple of deals to some other people and that's totally fine. You're going to win some and you're going to lose some.

[27:26] But as long as you keep customers coming in, which I will show you how to do in the coming chapters, you will not have a problem profiting in this type of business model because there's money to be made for everyone.

[27:36] In my own personal opinion, competition isn't even a word. If you think you have competition, you do. But if you look at it as if you are everybody else's competition, that'll change everything.

[27:49] You don't have competition, they have competition.

[27:53] Take the knowledge of this into the next few chapters so that you can apply this type of mindset to your business business and go be really successful with your flipping business.

[28:03] Continue on and get ready to implement.

[28:07] Here is a fun little test I put my students through on a regular basis. Call your competitors and see how they actually do business.

[28:16] Here is what you will find.

[28:19] They will not answer the phone. Really? That is pretty common actually.

[28:23] 2. They will not answer and text back who is this? Yep, trust me, it happens a lot. Then number three, they will lowball you harder than ECOA, than the EcoATM machines.

[28:35] It's not very hard to be better than most business owners nowadays. If you simply answer the phone, message back in a timely manner, are respectful and overall a great operator.

[28:45] It is very easy to squash your competition. You may have in your area Bonus Content Listen to this episode of the Marketing Reseller Podcast on why competition doesn't exist.

[28:58] Foundations Chapter 6 People need money the underlying truth and reason that this business Works is it's simply because people need money. When people need money, there are services provided where people can get money in quick and fast and an easy manner.

[29:15] There are many businesses set up for this as well outside of the reselling business, places like **** shops and loan agencies that you see all around town. There are so many different businesses out there that offer quick and fast cash because of the underlying things that people need.

[29:30] In a nutshell, this entire business model comes down to us providing money for people who need it. That's it. Once you realize that, it changes everything simply because people need you and your services more than you actually need them.

[29:45] At the core root of everything, when it comes to the buyback business, we are providing exactly what they need in return for something that we can make a profit on.

[29:54] That's how the whole reselling world economy works. So the entire business model can be broken down into literally one step and one ideology. People need money and they always will.

[30:05] So now that you know that there's a ton of people out there needing money, go get your money. Profit Continue on Chapter 7 Everyone is a Potential Customer.

[30:19] This is something that I tell my students on a weekly basis. Literally everybody is a potential customer in this industry. Here is why.

[30:27] In other businesses, you have to be looking for a specific person to do business with. Let's take a business for example. A good example of this would be a fence building company.

[30:37] I'm going to ask you a few questions here about this company, and then I'm going to ask you a few questions about a flipping business model so that you can get a better idea of what I mean by everybody as a potential customer in a fencing company.

[30:49] Does everybody in the world need a fence?

[30:51] Do people that are in apartments need a fence? Do people that already have a fence need a fence?

[30:58] How often does somebody replace their fence?

[31:01] Do the people who get fences have friends that need fences?

[31:05] Now, I know this seems like a pretty basic questions, but if you were to flip all of these questions and make it about reselling or flip a flipping scenario, I think you'll understand why I say that everybody is a potential customer.

[31:20] So let's do that real quick.

[31:22] Does everybody.

[31:26] Does everybody need a smartphone and some sort of electronic device in their day? Typically, yes.

[31:31] Do people that already have phones and electronics typically need or want more of them? Again, typically, yes. How often does somebody replace their phone or their electronic device? Typically every six months to a year.

[31:45] Do people who own smartphones and electronics know friends who have phones and electronics? Of course. Do you see how it gets turned around quite a bit there.

[31:53] This shows that literally everybody that you come into contact with can be a potential customer. Maybe not at that exact moment, but in the future. Absolutely. That is why you need to look at everyone as a potential way to make a profit and treat them accordingly.

[32:08] If more people know about what you do when it comes to flipping phones and electronics, you are ultimately going to get more, a lot more business in the long term.

[32:16] So now I hope you can see why everyone is a potential customer for you in this industry.

[32:22] Bonus Content Click here to watch my video on why everyone is a potential customer in this business.

[32:29] Chapter 8 the three pillars pillar number one getting seen in the Market so the mainstream trend when it comes down to reselling right now is that you need to go out to garage sales, reach out to people, or search for hours a day online for deals.

[32:45] That's great. And all it makes sense if you're building a business where you buy and resell all sorts of things. But that isn't what we want to do. We focus our energy in one specific industry, electronics.

[32:57] When you approach reselling with that type of model, you're going to be sending out a bunch of DMs, driving around to a lot of people, a lot of different places.

[33:05] That doesn't leave much time to build your business. For us, we found that posting ads on places like Craigslist, Facebook groups or even running Facebook ads and Google Ads tends to yield much better results because people reach out to us.

[33:17] So here is what we do that sets everything apart. We run ads and a lot of them we direct people to our Facebook profile or business page and they contact us.

[33:28] You probably have seen ads like this in your local market in the past. If not, then you should probably post some because you probably don't have much competition and there are likely a bunch of items in your area.

[33:38] Here's the photo.

[33:41] One other thing that we do that most resellers won't we pay for our ads. They look like this. If you can't see the photo, it's a Facebook sponsored ad.

[33:52] Some people might say you spent a thousand dollars last month marketing your electronics reselling business. Ha. I get my leads for free. Well yeah, we spent quite a bit marketing our business last month because they they are businesses and we will spend even more next month.

[34:08] We typically make 5x our return because electronics are hot selling items in the market and they are expensive as well. Here's an example of one of my students numbers. His lead to close ratio was 15% so he closed 15 out of a hundred people, his lead to meetup ratio was a hundred percent.

[34:24] So out of those people that he closed, he met up with a hundred percent of them sales per lead. So per lead he made $174.81 per lead that he got, his cost per lead was $5.11.

[34:39] His return on ad spend was 883%.

[34:45] And then his profit per lead was $45.13. What does this mean? He was basically spending $5 and making 45 back.

[34:55] As you can see, it's worth it. Now if this is your side hustle, stick with free ads. That is recommended. But if you really want to scale your business model like this, then you are really, you know, you, you're gonna wanna look at the next pillar.

[35:09] Pillar number two, appraising items, knowing what to offer.

[35:13] One of the biggest issues when it comes to the electronics reselling industry is people don't know what to offer for a device. That's okay, no one knows it first.

[35:23] This is where you have to learn how to appraise an item so you know what kind of offer to make so you can make a profit. What we teach is called finding comparables.

[35:32] What this means is we want to find items that have sold recently and for around the same price.

[35:38] So for this we would go to ebay because we can look sold items up that way.

[35:45] And what we would do here is we type in the item we are looking to find pricing for. For example, iPhone, XR64 gigabyte, Sprint.

[35:54] We would type that into the search bar and look for three sold listings. We find three comparables selling at 300, 325 and 345. We would then divide all of those by three so we would find the most likely outcome of what this item will sell for.

[36:11] So basically what you do is you 300 +325 +354 equals $970.

[36:20] 970 divided by three is 323. This device is most likely to sell for $323 and it will sell rather quickly. Now we need to find out how to make a good offer on the device.

[36:36] So we typically like to make 40% at least on the devices we buy to cover our costs, fees and shipping.

[36:44] Here is an example of how we would do that. So you take the 323 times 0.40 or 40% and that equals $129.

[36:54] So you would then take $323, subtract $129 and that equals $194 or your offer.

[37:03] So we would offer $194 or 190 or about 200 for this device. So we make a good profit. Here is a short little appraisal sheet. So if something is selling for $50, we would want our offer to be about 5 to $10.

[37:21] That way we profit about 40 to 30, 30 to 45. 30 to $40 after fees or let's say the selling price is 150. We want our offer to be about 70 to $80.

[37:34] That way we can profit about 55 to $65 after it sells.

[37:39] This is how we determine what we will pay for the items so we can profit from them. We also provide a nice little appraisal calculator that you can try out here for free and keep by clicking here.

[37:50] Hyperlinked step 3 negotiation negotiation is a very important part of this business. The better you get at it, the more you will stand out in the marketplace. You will always need to remember that a customer has a very short attention Spanish Typically three to five seconds.

[38:07] So make the questions you're asking fast and at a third grade reading level. When we are negotiating with customers, we want to get only the information that is needed to make an offer right away.

[38:17] So the first things that we want to figure out are 1 the type of device, 2 the condition it's in. Immediately after you get this information, you make an offer by saying something like cool, I can offer $100 for it.

[38:30] Don't say anything else until they reply.

[38:33] If they don't accept the first offer, then try and get the price that they want from them by asking something like I totally understand. How much were you looking to get?

[38:43] Try and work with them a little. If you can come up with your offer, more than that is if that's an option. If they still don't accept, then ask this question.

[38:53] Have you tried selling it yourself yet? This is a very basic overview of negotiating, but that is honestly the best way Tips on increasing your closing rate and getting more items get more leads Step 1 Chapter 9 Advertising what is Advertising?

[39:12] Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotion messages are called advertisements or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's product or services and entice them to buy.

[39:30] It doesn't really get more straightforward than the definition that I put above, but if I was to make it a little bit more simple, I would say this.

[39:38] We put our Photos and Words.

[39:41] We put out photos and words that tell people to buy or or use our product or service. There isn't much when it comes to advertising. When it comes down to learning advertising, though, there is a lot to learn.

[39:56] You have to know what type of person you're looking for before you ever start the advertisement. You have to know what words will trigger them. To click an advertisement or call the phone number.

[40:05] You have to take into account the feelings that certain people have and the behaviors that they give off. There is a lot that goes into advertising, and when you start you're learning advertising in the very beginning.

[40:15] A lot of the time you're going to be spending a lot of money learning how to do it correctly, especially if you're starting from scratch.

[40:23] The end goal with advertising is to get people to interact with you, create a conversation between you and the customer, and then decide on whether or not to work together.

[40:32] Either give them a solution or to solve a problem.

[40:35] If you can deliver on the front end of what your advertisement says, then you will have business moving forward forever.

[40:47] Chapter 10 Free versus paid advertising when I first started in the industry, free ads were pretty much all the craze. We would post ads on Marketplace, apps, buy, sell, trade, Facebook groups and places like that.

[40:59] Over the years though, that has slowly been diminishing because Facebook, Instagram and other places decided that they want more people paying to run advertisements instead of doing it for free.

[41:08] I started noticing this about two years into the reselling game and I started to pivot. I saw that all of these companies were moving towards paid advertising and that that was pretty much going to be the future at that point.

[41:20] So I went really hard into it and learned it to the best of my ability and started doing very well with it and found that there were certain things that were better on paid the paid side.

[41:30] Especially when it comes to things like consistency, you can be a lot more consistent with your numbers when you're paying for the advertising. With free ads, it's very difficult to get the numbers simply because they are kind of all over the place now.

[41:43] Do I wish that free advertising was still really good? I mean, absolutely. Who doesn't want free leads, right? We just don't live in that time anymore, unfortunately.

[41:53] We have to understand what works now and go with it. We prefer to use paid advertising simply because it is trackable and scalable and we can also reach a lot more people than we can with free ads.

[42:04] You will be learning a lot more about paid ads in this book later on when we get to the paid advertising section. We will be going over the free advertising because you can still get generate some leads that way, but unfortunately is not nearly as much as we used to be able to.

[42:19] Right now it is one of the easiest times ever to be in business. I remember my father talking about how to advertise. Back in the day it was mostly only word of mouth.

[42:30] And that's kind of crazy to think about, simply because nowadays marketing is mostly digital.

[42:35] To think that if I was to start a business 30 to 40 years ago, the only way that people would really hear about me is through a phone book or word of mouth.

[42:43] I mean, that's kind of crazy if you think about it.

[42:47] But nowadays we have things like Facebook ads, Google, my business, Instagram, Yelp and things like that. That we are able to literally press a few buttons and then are able to advertise it is just absolutely insane and incredible at the same time.

[43:01] Never before in human history has it been this easy to get in front of people. Quite honestly, we take advantage of that a lot. We take advantage of how easy things can be and sometimes we get upset when we spend a little bit of time and money to test things and they don't work.

[43:17] I think that's kind of silly because back in the day, our fathers, grandfathers and grandmothers spent hundreds of dollars on ads that might not even work.

[43:26] So don't take for granted the times that you are living in. In this business, it is. It usually costs us one to four dollars to get a lead by any other company's standards.

[43:36] That's insane.

[43:38] So take advantage of that. Be grateful for the times that we live in, because these are some of the best times ever to be in the marketing space and in the reselling space.

[43:47] This is probably the best time in history to start a business.

[43:52] Chapter 11 lead generation is Key.

[43:55] The title for this chapter really says it all. Lead generation is the biggest thing that you need to grow your reselling business. Lead generation, or conversations as I like to really call it, is the currency of your entire business.

[44:06] However, I'd like to pose a question. What is a lead? In the words of Alex Hormozi, a lead is simply someone who we can contact. A lead can be a friend, a family member, a stranger.

[44:21] In this specific business of buying and flipping electronics, I have found five specific ways to generate leads. 1. Reach outs, outbound or cold DMing, Facebook and Instagram, which I like to call interruption marketing.

[44:35] Google Ads, which I like to call behavior based marketing. Google my business and Google Places. Behavior based Marketing. Again and then number five, repeats and referrals.

[44:47] The more leads you can that you generate on a daily basis leads to more conversations, and the more conversations that you have leads to more devices that you can end up buying through negotiation.

[44:58] But it all starts with lead generation. If we don't generate leads, then we can't generate conversations. And it's really as simple as that in this business and pretty much every other business that's out there.

[45:12] Once a business stops generating leads, they stop generating revenue and profits. So you always need to be looking for new ways to generate leads or increase the way that you are currently generating leads.

[45:22] Now you can do this in a numerous amount of ways. You can increase the amount that you were spending on whatever way that you were currently getting leads, or you can find a new way to generate leads, whether that be using Google, Instagram or other places that you can advertise to generate leads so that you can get more conversations going.

[45:43] Everything starts with lead generation. So let's dive into advertising a little bit more so you can learn how to generate leads on demand every single day consistently. Chapter 12 Reach outs or outbound For a long time I never did outbound lead generation until I hired one of my coaches, Matt Shirley, and all he ever did was outbound specifically for game consoles.

[46:06] But over time I started learning how to do reach outs in the correct way. So this is mostly for reaching out to people who already have their devices listed on Marketplace, Facebook, Marketplace specifically, and OfferUp and similar apps like that.

[46:22] Over time, as I learned the process, I found a very easy way to do it myself and was easily replicatable.

[46:29] Replicatable and it had proven results where I was closing roughly three people out of a hundred.

[46:35] Now, I know 3% may seem low, but this is a free way to get leads and it does work if you're, if you put in the volume. I want to start off by saying that you are going to get told no a lot and that is okay.

[46:48] All we are doing is planting seeds and hoping some of them come back to harvest.

[46:52] So there is a very specific message that I like to send people who already have their devices listed for sale.

[46:59] This is the message that I send. Hey, I run a company that buys used and damaged iPhones, MacBooks, iPads, smartwatches, cameras, game consoles, VR systems and more. If I were able to pay you cash today, would you take a lower price?

[47:14] So using the table below, let's say we send this message to 100 people.

[47:20] All the red dots here are the NO's, the fusion, etc. The greens are the Yes, I will sell the device.

[47:29] So if you can't see this and you're on audio only, there is a table with three dots in it out of a hundred red.

[47:39] As you can see, this is quite a normal amount of closes for someone who might be quite new to the space. Volume negates luck every single time. If you are willing to put in enough volume, it is hard to not get a deal within your very first few days.

[47:53] Now here's the greatest part about this. Let's say you follow up with a couple of those leads that told you no over the next couple of days. A lot of the time the market humbles these people.

[48:03] This basically means that no one is reaching out offering to buy it, or everyone seems like a scammer wanting to meet them in shady places, et cetera. So you reach back out and simply say, hey, wanted to check in.

[48:15] It popped up on my feed and I noticed it hasn't sold yet. Are you still trying to sell it?

[48:20] This is called a follow up. This is what will set you apart from all the other weirdos trying to buy their item.

[48:28] A few will realize that you are a serious buyer and that you will buy their device quickly and without hassle. You also give off professionalism when you follow up with a few of those initial leads.

[48:38] The table starts to look more like this. For those of you that are on audio, there is now 1, 2, 3, 4, 5, 6, 7 green dots out of the 100.

[48:49] Seems simple enough, right?

[48:52] That's where most people miss the mark though they don't follow up. If you want to take it a step further, you can also check out their seller profile and make offers on items that they may have.

[49:01] This is a super ninja move.

[49:04] It works really well for people for getting people to sell multiple items to you, which in turn makes you more money.

[49:11] Now a crazy part here is that a lot of the time, once you start learning how to value items, you will start seeing opportunity everywhere on the marketplaces. How do I know this?

[49:21] Because I've seen it firsthand. I can pop into marketplace right now and find two to three deals that are undervalued because I know exactly what to look for. Once you learn the skill sets that are provided in the rest of the chapters, it will be hard for you to not notice deals.

[49:36] It's similar to buying a car and then you start seeing the same car everywhere on the highways. It works the exact same way with opportunities to buy once you know what to look for.

[49:47] Chapter 13 Craigslist ads Craigslist is one of the oldest digital advertising platforms on the planet. It was also one of the very first places that I was introduced to when I started flipping phones and electronics myself.

[49:59] Craigslist still works. I still post on there from time to time and I get leads. So I'm not saying it doesn't work, but it doesn't work as well as it used to.

[50:08] And that is simply because Craigslist is getting older and it's mostly used by an older generation.

[50:15] It has also been inundated with a lot of spammers and scammers and things like that, so it kind of fell out of popularity between a little bit when it comes to advertising on their platform.

[50:26] You also have to pay for their services on Craigslist now, which made it a little bit better. But honestly I still get more leads from Facebook and Instagram advertising.

[50:36] But for those of you who want to start off this business with free ads there then there is a way that I'm going to be going over and detailing below that.

[50:46] You can start with Craigslist and how to post your first ad.

[50:51] Craigslist Posting Quick Reference Guide Aim to post two to three ads on Craigslist per day.

[50:57] Best Free sections to post ads in for sale or wanted by owner Community Local News Another one is paid sections to post in for sale wanted by dealer which is usually $3 for services and then mobile repair is also $5.

[51:13] Do not use these words on your Craigslist ads or it will increase the likelihood of an ad getting flagged or AN account ban iPhone Finance baddiescent stolen icloud lock locked passwords Start posting ads with no pictures first before trying to include pictures in your Craigslist ads.

[51:32] Once you get to 10 ads or more, you can start trying to post ads with pics.

[51:37] Craigslist Cheat Code Method Find another ad in the Wanted by owner section for buying items such as I buy junk cars or I buy vintage collectibles. Copy the ad and replace the words so that it applies to buying phones or any type of electronics.

[51:54] For example, change I buy junk cars to I buy cracked phones or cash paid for old coins and collectibles to cash paid for used phones and laptops. If an ad gets flagged, do not repost another ad that day on that account.

[52:08] Also, do not relist the same ad that got flagged on the same account as that or it'll cause your account to be ruined.

[52:16] Do not copy the sale ads or other phone ads in your area as Craigslist will think you are posting in multiple places Use the Craigslist cheat code method to create new ads easily that will be more likely to stick.

[52:30] Try to add two to four accounts if possible to decrease the chances of ads getting flagged. Ads will get flagged once in a while. Just wait until the next day and post some new ones until the cheat code.

[52:40] Using the cheat code method, place ads for different types of items to get more ads to stick. For example, place ads for smartphones, laptops, MacBooks, and electronics separately. This is how you post on Craigslist.

[52:54] Go ahead and give it a shot.

[52:56] Here are some examples of ads that I posted on MacBooks on Craigslist.

[53:02] If you guys can't see this, make sure to download the ebook. That way you can see the photos on the physical copy Chapter 14 Facebook groups much like Craigslist, Facebook groups aren't as good as they used to be, but you can still get some leads from them.

[53:19] One of the ways that I recommend using Facebook groups for fun flipping and reselling advertising today is I actually recommend creating your own buy sell trade group because you have full control over that group and you can kind of post whatever you want.

[53:32] And it's also a really good place to keep old leads that you may or may not have closed and it's just a really good way to keep people inside of your own community.

[53:42] Now you can join other people's Facebook groups and still post ads. However, I do not recommend posting them in the Buy and sell area simply because they are more likely to get taken down.

[53:53] The best way to do this is to post under discussion inside the Facebook group, and here's an image that shows you exactly how to do that in the correct way.

[54:04] Guide to Posting Ads in Facebook Groups when posting in Facebook groups, the number one thing you do not want to do is post under the Buy and Sell tab. The reason for this is simply because if you do this, you will likely get banned from the group because you're offering a service.

[54:17] If you guys can't see this, make sure to download the PDF so that you can see the photos.

[54:24] Now once you have made sure that you are posting in the correct area of the group so that you don't get banned from it, it's time to post actual ads themselves.

[54:31] So let's talk about it. This is the ad copy that you want to use in the description. You'll want to copy this Looking to buy used damaged broken iPhone X and newer Samsung Galaxy S10 Note 10 and newer iPads, MacBook, smartwatches and more.

[54:46] Now you also want to post a different photo in every single group that you posted and I recommend posting posting at least 5 to 10 a day however to avoid getting to spam.

[54:59] But you want to get notified and you want to use different photos every single time so that it doesn't alert Facebook to you spamming a group or multiple groups at at the same time.

[55:12] Once again, Facebook groups aren't as good as they used to be due to the due to Facebook for lowering the reach of Facebook groups and forcing us to do more paid advertising.

[55:21] But it is still a good place to get started and if you and you can get your feet wet and I hope that you are able to post some ads and I hope that you were able to get some leads to kickstart your phone flipping or reselling business chapter 15 personal profile 1 of the absolute best ways to utilize personal profiles is by consistently uploading or making posts about what you are buying.

[55:47] One thing that I really like to do that shows people that I can resell phones and electronics is I actually take a selfie photo with people that I buy from.

[55:58] So after I buy from buy an item from somebody, what I typically end up doing is I will simply just ask them, hey, do you mind taking a selfie with me so that I can post it on my business and my website and things like that.

[56:12] Most people are like yeah, that's totally cool and they also sometimes leave me a review on Google. But one thing that I really like to do is post those photos on my personal profile.

[56:21] That way it shows that I'm actively buying phones and electronics. I've earned quite a good amount of business this way because it builds a lot of trust with my personal friend audience on places like Facebook and Instagram and even YouTube.

[56:34] Not too long ago at the time I'm writing this book, I had someone ship me a Nintendo Switch and then I sent him $150 after it was delivered. I ended up making $120 in profit on that Nintendo Switch.

[56:46] That that profit came from a post that I did on my personal profile that had some game consoles in it.

[56:53] So this is how you can use your personal profile to generate leads for you where people might even ship you devices, especially if they are friends with you already. This is just one way that you can use your personal profiles to generate leads and business.

[57:09] Here are a few examples of this so that you can realize how simple it is. And if you're on the audio there are some photos in the PDF.

[57:19] Using photos like this will generate you business from friends, family and strangers. Utilize the tools you already have at your disposal.

[57:28] Chapter 16 Facebook and Instagram Stories Using your stories to buy phones and electronics.

[57:36] This is one of the best ways that I've also utilized my personal profile to generate more leads.

[57:41] The Facebook Story Editor has so many different types of ways that you can advertise. I like posting the selfie photos and the items that I buy. You can also post on your personal profile as a regular post.

[57:52] Then just add them in your story and say things like, hey, do you have any of these items that you're looking to sell? You can even use the poll option that is on these stories so that people can type yes or no.

[58:04] Whenever people type an answer like yes into the poll, you can then reach out to them and be like, hey, what are you looking to sell? This opens up a conversation that could possibly turn into profit for you.

[58:15] Start using your stories to generate money Chapter 17 the best place to Create Hundreds of Ads what I'm about to tell you guys is going to be incredibly simple, but at the same time the simplest things are sometimes the best info you need to know.

[58:33] The best place to get ad photos or create ad photos is from places and marketplaces where these devices are being bought and sold. So for example, if you were going for photos of cracked phones, I highly recommend going to ebay and going to the search bar and typing in iPhone 13 Pro Max cracked screen.

[58:51] You are going to be inundated with a crazy amount of photos that you can then screenshot and then use to create ads. This is best to do if you don't have any ads already and if you want to create new ones that you can then take your advertising and see if they work within your local area.

[59:10] You can also use places like Mercari, Swappa and even Google Images.

[59:15] You can get very creative on the plat on the photos that you find. And here are a couple of photos below that I'm going to give you guys to kind of show you what you can do and so that you can create the photos.

[59:26] Typically what I do is I will screenshot or download the photo from the Internet unless I have phones at my house. Then I will use the Facebook story editor to create the actual ad and then just save it to my phone so that I can use it.

[59:38] I know this seems really, really simple, but once again a lot of us don't think this simply. So this is how you can create literally thousands of ads and then take them to the market to test them and see how well they work in the market.

[59:53] Go create some ads and take them to the market. Check it out once again if you want to see these photos, download the PDF file of this ebook and you will be able to see them chapter 18 keeping leads once you got them Once we start getting leads, we need to have a way to keep those leads.

[01:00:17] This is something that a lot of resellers do not do.

[01:00:20] Getting the leads becomes easier for new resellers, but then they always forget about the leads that they already have. Many resellers have a lot of money on the leave a lot of money on the table here because most of the money that you are inevitably going to make is going to be in the past leads and following up with those past leads.

[01:00:41] So how do we keep generating income from leads that we have? We already have? Well, the best way to do it is to continuously follow up with those leads.

[01:00:50] The way that I recommend doing this is by getting their email and phone number. Most businesses nowadays do this so they can stay in contact with their customers. Staying in contact with past customers is essential for growing a business.

[01:01:02] Now the timeframe for what I recommend following up with these customers is every 30 days.

[01:01:08] If you can follow up with each customer that you do business with every 30 days, I guarantee you that the customer will do one or two more transactions minimum with you that year.

[01:01:19] Those transactions are free money. The customers that you keep in your system become free money for you because you simply keep them in your system and you continuously follow up with them.

[01:01:30] Those are my rules for keeping customers when you already have them.

[01:01:34] Want a system that does this for you? I recommend checking out the software I built for this specifically. Get your follow ups more automated with reselldeck.com resell deck is a premium software that my most advanced students use to accelerate their growth.

[01:01:50] Resell Deck has a is has been proven to bring customers back on a monthly basis and help you continuously grow your customer base.

[01:01:59] So example of the 30 day follow up hey, we are looking to buy a lot more iPhones, MacBooks, cameras and more this month. If you have anything feel free to message us back.

[01:02:10] Hey are you still interested in the iPhone 13? Because I could use some extra cash and I got an iPhone for sale for sure. Looks like I bought the last one a while back.

[01:02:20] Any issues with the 13? This is a message from Resale Deck that you know followed up with them immediately which was great.

[01:02:29] So here's something to think about. If you ever wanted to sell your business, wouldn't it be good to have all of those contacts, emails and phone numbers, you know, from people you've done business with.

[01:02:40] Outside of that, your reselling business actually has no business value. I highly recommend checking out Resale Deck because you can get your own business phone number, email, and a digital bill of sale.

[01:02:52] I've created, in essence, a business in a Box with Resell Deck. Start your free trial at www.resaledeck.com and start collecting info to help you scale your business at an insanely quick rate.

[01:03:05] Step 2 Chapter 19 paid advertising why Paid Ads?

[01:03:11] Why do we use paid ads? Well, as I went over in the previous chapters, free ads aren't as useful as they used to be. I started noticing this trend a few years ago and I started transitioning over to paid advertising.

[01:03:22] Now, there are some major benefits to paid advertising.

[01:03:26] There's a saying in marketing that goes like this. What is trackable is scalable.

[01:03:32] We have a dashboard for paid ads that can tell us how much we are paying for a message and we can use that to determine how much it is going to cost to acquire a new customer from our ads.

[01:03:42] Once we know how much it will typically cost to acquire a customer from our ads, we can figure out how much profit we are making on the back end selling our devices and then we can utilize a little bit of math and figure out exactly what we have to do to make more money.

[01:03:57] Realistically, it all comes down to math when you were using paid advertising the great thing about paid advertising is that free ads do not have is paid ads run 247 while free ads have a very short lifespan and usually get taken down within a few days or buried under the rest of the social media posts.

[01:04:16] In the next few chapters, I'm going to be going over exactly how to set up your very first paid ad campaign. If you follow the directions here, you should be able to start your very own first ad campaign today and start generating leads as soon as today or even tomorrow.

[01:04:32] Now I know that seems really quick, and that's because it is. It doesn't take long to start a business when somebody shows you exactly what to do and how to do it.

[01:04:40] So pay attention in the next few chapters because there will be links to some videos that you'll be able to utilize. My goal with this chapter is to help you start your first ad campaign so you can start making money flipping devices this week.

[01:04:53] Chapter 20 campaigns, ad sets and Ads all right, before we create our very first ad campaign, I need to give you an overview of how everything works when it comes to paid ads.

[01:05:04] So when you create an your ad account in your Facebook page, you have to have three. You're going to have three tabs that you're going to be dealing with. These tabs are going to be labeled Campaigns, Ad sets and Ads.

[01:05:17] There's a photo for those looking or listening on the audio. You can see it by downloading the PDF.

[01:05:25] You're going to need to know initially what is in all three of these and I'm going to show you that right now. The campaign tab is what controls the budget, how the budget is spent.

[01:05:36] The ad sets determine your targeting. So the ad set determines things like where the ads are going to be seen, age groups that are going to see the ads, the types of languages that you will be marketing to, and the placements on social media of where the ads will be seen.

[01:05:50] The Ads tab is the part that people actually see. So that is where the ad copy wording on the ad or the description as you might like to call it, is seen on top of the photo.

[01:06:00] When it comes to the app, this is also where you input the photo that people will see and then you will also be able then you will also be inputting the call to action here which for you will be in Messenger.

[01:06:15] These are the three different areas of the Ads Manager that you're going to be dealing with the most. Now in the next section I want to be I want to show you how this stuff is set up exactly as I do and as my students do to generate new leads in the fastest way possible.

[01:06:31] So pay attention to the next section as I will be going over it in detail for you and providing you some ad photos that you can use to start your very first page ad campaign.

[01:06:41] And today chapter 21, the automated sourcing method.

[01:06:48] All right, in this chapter I'm going to be showing you exactly how to set up your very first ad campaign using my automated sourcing method. I've used this exact ads method to run phone flipping ads and ads for many, many other businesses.

[01:07:03] I've also taught this strategy to over 250 students. If people apply the knowledge you're about to learn, I can almost guarantee you that you will get leads within your first day or the first two days.

[01:07:13] Step 1. Set up two factor authentication on your Facebook account before you do anything else. This should be already done on your Facebook account, but there's a hyperlink here to help you do that.

[01:07:23] Now you will be given multiple options. I recommend using your phone number or the Google Authenticator app.

[01:07:30] This is the first step. If you do not do this, Facebook will ban your account without warning. Step 2 Create an ads Manager and Page the next thing you need to do is create an Ads Manager so you can There's a hyperlink here to create an ads Manager or you can use your personal profile Ads Manager that you can find at www.facebook.com

[01:07:49] adsmanager.

[01:07:50] Step 3 Create a business Page to run ads so do not create another Facebook account.

[01:07:56] You can create a business page inside of your current Facebook account.

[01:08:01] All right click here on this hyperlink to create a Facebook Page.

[01:08:05] When uploading photos to your page, do not upload any photos with Apple logos. This is called a trademark violation and will result in a banned ad account. Here's an example of what my page looks like so you can have a point of reference.

[01:08:21] Need more help? Check out this Hyperlink to my YouTube channel. Once you have everything set up, it is time to create your first marketing campaign. You're going to want to go back into your ad account and hit the green button so you can start creating a campaign which you can find at hyperlink to www.facebook.com

[01:08:38] adsmanager for those following all along on the audio. If you want to see any of these pictures and links, make sure to download the PDF.

[01:08:48] So whenever you log into your account you're going to click a green button that says Create. The next step is choosing the engagement objective. I know you're probably thinking we need to choose leads.

[01:09:00] Don't do that. You won't actually get any leads.

[01:09:03] The next part is choosing your budget. I recommend starting off with $5 a day to get your feet wet.

[01:09:10] First you want to choose the option to turn on Advantage Campaign budget. Make sure to turn that on and set the budget to $5 a day.

[01:09:18] The next thing you need to do is update the ad set. Below is the succession of how to do that. Make sure you use messenger as your destination.

[01:09:27] Then you need to choose your Facebook page. It may already be chosen for you. The next part choose your city and use a 25 mile radius for your very first campaign.

[01:09:36] Keep the age group at 18 to 65.

[01:09:40] Also make sure you're targeting both genders. Photos below in order to show what to do. Once again, if you are listening on the audio feed, download the PDF of the book and you'll be able to see this.

[01:09:53] So you want to make sure that you're choosing Messenger. You want to choose your location Remove United States and then choose Advantage + placements. This is recommended.

[01:10:06] Congrats. The next part is the ads. This is the part that people will see. Once you get the ad create to the ad creation Part you need to upload some photos.

[01:10:14] You can click Add media and upload five photos. Make sure they do not have Apple logos.

[01:10:20] The next thing you will need to do is get an ad copy and a headline to go with it so you can copy the ones I have here. Once again if you are on the audio feed make sure to download the PDF of this book.

[01:10:33] That way you can get the ad copy and the ad copy says this hey League City, we pay cash for phones we buy new, used, cracked. Most conditions considered we can pay cash the same day.

[01:10:44] Save transactions every time. We love buying more than one device from every person looking to buy iPhone X and newer Samsung Galaxy S10, Note 10 and newer MacBooks, iPads, Apple watches, game consoles and more.

[01:10:56] And then the headline is Sell a device with a phone emoji.

[01:11:01] The next thing you need to do is create your messaging template. It will start off as new conversations and you want to click Edit so that you can create your own replies.

[01:11:10] Once again photos are in the PDF version of the book.

[01:11:14] Once you edit you want to replace the default buttons with the ones in the photo below and you want to replace the automated message response as well. It should look like this in the photo.

[01:11:25] When you're done. Once again download the PDF if you want to see these so it should look like sell on iPhone and then the automated response should say what device you have any issues with it.

[01:11:36] The next part is very important because what we are going to be doing is split testing photos to see which ones draw the most messages and customers.

[01:11:45] What you need to do is duplicate the first ad that you have and turn it into five ads with different photos on each.

[01:11:53] Then you change the photo to the duplicated version. Once you are in the copied ad you will need to change the photo.

[01:12:00] Click the little trash can and then you will be able to change the photo again.

[01:12:04] Then you will do this three more times until you have a total of five ads.

[01:12:09] It should look something like this. Once you're done it should say New ad five times under New Messages ad set.

[01:12:17] Obviously without the ROAS thing. Once again download the PDF to see these photos.

[01:12:23] I do want to point out that just because you have five ads doesn't mean you're spending $5 on each ad. Instead it's sharing the ad spend across each ad. So each ad is spending more like $1 each per day.

[01:12:37] We test ads this way so that Facebook can determine which ad is going to work best for us. Step 3 Chapter 22 Finding an item's Worth and value in the marketplace.

[01:12:49] Congratulations on starting your very first ads campaign. You have done more than most resellers in the in the business will ever do.

[01:12:57] And because of that, you are getting further than most of them ever will when it comes to running your very own electronics reselling business.

[01:13:03] Now it's time to learn how to value items in the market.

[01:13:06] Over the sections within this chapter, you're going to be learning exactly how to price something in the market. I want to go over why this is important really quickly. I want you to understand that learning how to appraise an item's worth and value in the market is an extremely useful skill set.

[01:13:22] There are people that literally do this for a living. Have you ever heard of a house appraiser? Do you know that somebody actually gets paid to come up with how much that property is actually worth?

[01:13:31] They get paid for it. That's wild.

[01:13:36] So what we are about to go over in the next few sections is something that you really need to pay attention to because this is one of the most important parts of the entire book.

[01:13:44] If you cannot determine the value that an item has, then you cannot determine what price to buy it at. Remember, the money in this market is made when you buy, not when you sell.

[01:13:56] So you should know the exact amount of profit that you are making before you ever go into a deal. So keep in mind as you go through the next parts of this chapter and sections, because it's important.

[01:14:08] Chapter 23 the market determines the Value There are hundreds of millions of items being sold every day on various marketplaces and across the world. In and in the United States, there are markets like ebay, Mercari, Swappa, and literally hundreds more.

[01:14:26] A lot of people think whenever they list an item that they are going to get the price that they listed for. Now, sometimes that does happen. However, typically it does not because most consumers do not realize that there is a retail value of an item and then there is a market value of an item.

[01:14:42] The retail value is what the creator of the product typically sells the item for in a very in the very beginning, and it is usually brand new.

[01:14:50] The market value is determined by the secondary sellers and consumers, and that price is typically wildly different from the retail value. It's very important to know the differences between retail value and market value.

[01:15:03] The market is going to determine the value of an item no matter what.

[01:15:07] In the coming sections, I'm going to be showing you how to determine the market value and what an item is actually selling for in real time. This information is incredibly important to know because of the Quote that I spoke about above, the money is made when you buy, not when you sell.

[01:15:24] You must know what an item is going to sell for before you ever buy it so that you know what price to buy it for. That's why it's important to know the average value.

[01:15:34] And with this item that you're going to sell, trying to sell it is selling for on average.

[01:15:42] A lot of people try to go against the market value and their items typically stay on the market for a long time. Knowing the market value and what an item will sell for on average is going to save you a lot of time and it will help save you and make you a lot of money.

[01:15:56] So remember, the market determines the value. You do not determine the value. Your friend does not determine the value. The person you're trying to buy the device from does not determine the value.

[01:16:07] The only thing that determines the value is something.

[01:16:11] The value of something is the market alone.

[01:16:16] Chapter 24 find three comparables so to come up with the market value or the average market value of a certain item, one of one thing that we need to do is find comparables.

[01:16:28] When I say find comparables, I'm talking about three comparables. We want to find three of the exact same items that were sold and we want to make sure that these items are selling for a price close to each other.

[01:16:40] I went over this earlier in a previous chapter, but I do want to bring it back in this chapter because it's important. Here is some of the math below to show you a little bit about how this works.

[01:16:52] For example iPhone XR 64 gigabytes sprint.

[01:16:56] We would type that into the search bar and look for three sold listings. We would find three comparables selling a 300, 325, 345. We would then divide all those numbers by three so we can find the most likely outcome of what this item will sell for.

[01:17:11] So we add 300 plus 325 plus 3 45.

[01:17:16] That equals $970. 970 divided by 3 is 323.

[01:17:22] This device most likely will sell for $323 and it will sell rather quickly. Now we need to find out how to make a good offer on the device. Now that you know how the math works, let's take a real life example using ebay.

[01:17:35] I like using ebay because it's a really huge market and it shows us a lot of sold listings. So which is what you want to be looking at when you're looking for the market value.

[01:17:46] So here are some listings that I found that were pretty close to the same price point. I found an iPhone 12 Pro Max valued at $499. Another 12 Pro Max valued at $499, and then another one valued at $504.

[01:18:02] All of these had a cracked screen. So I'm going to add these up in my appraisal calculator and determine the offer that I will be able to give for these devices.

[01:18:10] And I will also determine how much it's going to sell for based on the average of the sold listings.

[01:18:16] So here I'm using my appraisal calculator for those listening on audio. So we input the 499, the 499 and the 504. The average sale selling price comes out to 500.

[01:18:28] And that gives us the potential offers. So we can make our offer at 30% of its value at 150. We can make an offer at 40% of its value at 200, making us a profit of $235.

[01:18:42] We can make an offer at 50% of its value. At 250, the potential profit is 185. And we can make an offer at 60% of its value, which is $300, making the potential profit $135.

[01:18:57] Now we know exactly how much we should buy it for based on four different offers shown by the calculator. We can even see how much potential profit can be made when we sell it.

[01:19:08] Chapter 25 using direct buyer sheets to appraise and make Offers when it comes to using direct buyers to appraise items, that actually makes it even easier than appraising on ebay and other places.

[01:19:21] It's easier because direct buyers have a set price that they typically buy certain devices in certain conditions for. So here's what we're going to do. We are going to use the same calculator that I showed you guys above and I'm going to give you access to a direct buyer spreadsheet that you can then use to determine what price you should pay for a device.

[01:19:42] Now, this calculator also has a direct buyer price sheet calculator on it. You can use the this to determine the price that you will be able to pay for the device by using it and the amount you're buying it for.

[01:19:58] Here's an example of how all of that works. Here's a screenshot of a direct buyer price sheet showing the same item we appraised. So we see here, this direct buyer sheet is paying $420 for an iPhone 12 Pro Max 128 gigabyte unlocked now we see they are paying $420 for the iPhone 12 Pro Max unlocked with a cracked screen.

[01:20:23] Now let's hop. Let's hop into the calculator.

[01:20:26] So we use the direct buyer price. Put it in and this gives us our potential offers and then our potential profit. For those of you that are on audio, download the PDF to see these photos.

[01:20:39] As you can see, you can use this calculator to help you determine the best prices to pay for certain items. You can access this calculator free, free of charge.

[01:20:49] I hope that you have learned the power of appraising items and how integral it is to the growth of your reselling business. In the next few chapters we will be going over the process of buying an item, so keep moving forward.

[01:21:01] As a gift for reading this book, here is a direct buyer price sheet and his contact information that you can use. You can sell devices to these guys at the price that is listed on their sheet.

[01:21:11] This is the mercury price sheet.

[01:21:15] Download it on the PDF.

[01:21:17] Chapter 26 IMEI iCloud and Google logs what is an IMEI? IMEI stands for International Mobile Equipment Identity. It's pretty much a number that identifies a GSM CDMA phone within a network.

[01:21:32] What is the IMEI used for? The IMEI's main purpose is solely to identify a device. That said, it can also help prevent theft. Carriers can block stolen or lost phone IMEI numbers at the network level, making phones unusable through the carriers.

[01:21:48] Where do you find IMEI and for serial numbers? So you can dial number 06 number into the dial pad of the phone or you can go into the settings general about scroll down and it's 15 number long.

[01:22:02] Pull out the SIM card tray and it's located on the SIM card tray except on iPhone 14 and newer.

[01:22:09] And then for those listening on the audio feed, there's photos here in the PDF that you can see how to do all of this. The IMEI checkers that we use are sickw.com

[01:22:19] and imeicheck.com

[01:22:21] what is blacklisting?

[01:22:23] Blacklisting is when a device gets reported lost or stolen. An individual company has put the IMEI on the global blacklist system. Why do phones get blacklisted? When a device gets is blacklisted, it's either because the phone has been reported lost or stolen or its account has an unpaid balance.

[01:22:42] This works via a numeric identifier most phones have called an international mobile basically an imei.

[01:22:49] What does blacklisting look like? On an IMEI check. Here's a sick W report for one that is blacklisted. It literally says Blacklist status Reported stolen or lost.

[01:23:00] And here's another one basically says blacklisted.

[01:23:04] You want to avoid blacklisted phones because it is illegal to buy a device or anything that is reported lost or stolen.

[01:23:11] What is a bad esn?

[01:23:14] An ESN or IMEI will be considered bad if the phone is still active on an account receiving calls and text messages, the wireless account has an outstanding balance or the phone has been reported lost or stolen.

[01:23:27] Can we sell bad ESN phones? Yes, just not devices that are reported lost or stolen. That is illegal. Bad ESN phones that can be sold just fine Finance devices that are labeled as clean Carrier locked devices Phones that are blocked but not reported lost or stolen Unpaid bill phones usually labeled as blocked can finance phones be sold?

[01:23:50] Yes. Here's why. When you sign up for a service term or monthly installment plan, your carrier extends you a line of unsecured credit. As a result, the carrier cannot repossess your phone and you can sell your phone even if you still owe money on it.

[01:24:04] You will still have to pay your monthly installments after selling the phone though. If you want to get out of your contract, you can take the proceeds from the phone sale and use it to pay off the phone's remaining balance.

[01:24:15] Source bankmysell.com

[01:24:18] what is iCloud and Google Lock? Icloud Lock is only on Apple devices. You can check for an icloud lock on Sick W or just make sure to erase the phone when buying.

[01:24:28] Below is what an activation lock or icloud lock looks like. Click here for a video that shows you how to erase an iPhone.

[01:24:37] Google Lock is only on Android devices.

[01:24:40] If you erase all devices before buying, you will not have to worry about icloud Lock or Google Lock. Below is an example of a Google Lock device. You can click the Hyperlink here for a video on how to erase a Samsung or other device.

[01:24:54] Erase all devices before you buy them to make it easy and make sure you don't buy anything locked.

[01:25:00] Note When a customer says My phone is locked, ask these follow up questions. Is the device icloud or activation locked or locked to a company like T Mobile or is it just a pin lock?

[01:25:14] Most people do not know the difference between these locks and this question can help us delineate between them. Course of action AKA you can make big bucks knowing these icloud and Google locked cannot buy.

[01:25:26] Probably Solen can ask the customer to contact Apple and Google and get it reset company locked we can buy the device.

[01:25:34] Let's just assume it is financed or battiesn and buy it as such. Best to create an offer using the Mercury buyer price sheet Pin code locked with icloud on by far some of the best money making phones.

[01:25:49] Simply ask the customer to pop out the SIM card tray and send the IMEI to you if the icloud is on and ask do you know the icloud information by chance?

[01:25:57] If they say yes, walk them through how to remove their icloud remotely. How to remove icloud remotely with photos download the PDF to see them. 1. Tell the person to turn the phone off and then follow these steps laid out below.

[01:26:10] You can send these images to them once they confirm they have removed it. Wait a little bit and recheck the imei. If it is removed, congrats. You can now buy it.

[01:26:21] PIN code locked with icloud off Buy that because it is money. All you have to do is reset the device when you get home using itunes Download itunes on Mac or PC.

[01:26:32] Use this great walkthrough video on how to fully reset an iPhone in DFU mode.

[01:26:39] Hyperlink to a YouTube video on the PDF. How to avoid Buying Stolen items Use a bill of sale Check the IMEI Trust your gut script.

[01:26:51] Awesome. When you come, please make sure the device can be erased and please bring a valid ID for the bill of sale. That's it. Can't wait to earn Your business chapter 28 detailed steps for Buying Items Establish the make, model and carrier of the item Establish the condition of the item Agree on a price for an item with the customer Agree on a safe and secure place to meet Verify the ESN or IMEI number by using sickw.com

[01:27:18] make sure the Find My iPhone app is turned off if applicable. Same thing on Samsung's Inspect the condition of the phone to verify it is the same as described. Make sure to restore the phone to factory settings before giving cash.

[01:27:34] Ask for ID and have the customer sign a bill of sale and give cash. Count money to pay the customers and then recount money in front of the customers. Give the cash and also a business card.

[01:27:44] Thank the customer for their business Step 4 Chapter 29 what is negotiation?

[01:27:52] Negotiation is really is a broken down is broken down into two people working together to come on come to an agreement on something.

[01:28:00] A lot of people look at negotiation as more of a battle of wills, but if you take a different approach with negotiation, you find that it's more about solving problems and coming up with solutions than anything else if you come at negotiating with that type of approach, you will be much more successful when you are negotiating with people.

[01:28:19] Another thing I'm going to touch on is don't try to lie when you are negotiating or try to mislead somebody because that really can throw negotiations off. And I'll be getting into that in the coming chapters.

[01:28:31] But as you go on to the next few chapters and learn more about negotiating, I want you to keep in mind that negotiation is just to humans communicating to come to an agreement or solve a problem.

[01:28:45] Chapter 30 get used to the word no.

[01:28:49] No. You're going to have to get really used to hearing that word because you're going to hear it a lot. I am just giving you a warning now. In this business and really any other business that deals with any type of sales or negotiation is, it's going to involve a lot of the word no.

[01:29:05] A lot of people are scared of hearing the word no. But I want to address this a little bit. When somebody says no, that doesn't really mean that their answer is going to be no.

[01:29:14] In this business, the prices somebody wants for their device and the price that they are willing to take are two very different numbers. Read that again.

[01:29:22] The word no is more of just a negotiation starter than anything else. Many people will stop when they hear no the very first time. And I'm going to be talking about why that should not deter you from continuing on in the conversation.

[01:29:36] No is just the beginning.

[01:29:39] Remember that as you read through the next few chapters, you'll understand at the end and you'll actually be much more excited to hear the word, that word because you're going to know and be equipped with exactly what to say to deter whenever somebody says no to you.

[01:30:01] Chapter 31 people are attached to their items. One of the biggest reasons that we have to negotiate on price with people is because people are attached to the items that they buy.

[01:30:10] Money has an emotional attachment to it. When somebody purchases an item, they typically get attached to the item that they spent money on. I'm sure that you have items that you were attached to because you spent a lot of money on them.

[01:30:21] When somebody goes to the Apple Store and spends a thousand dollars to buy a brand new iPhone, they're making a very emotional decision. Then whenever they are offered $300 six months to a year later, they get pretty upset because they spent a thousand dollars to get it.

[01:30:34] This is why most people get upset and say no to us in the beginning parts of the conversation or our negotiations with them. It is understandable as well, what allows us to negotiate even further is by enlightening people that the market situations and being truthful and honest about why our prices are the way they are.

[01:30:53] I will be going over exactly how to do this in the coming chapters. But remember when whenever people say no to you during the negotiation, most of the time is because they are emotionally attached to the items that they purchased.

[01:31:06] So make sure to keep in mind when you're that you are negotiating with people.

[01:31:11] Chapter 32 Go for the no.

[01:31:14] I know this is going to sound weird, but what I'm going to tell you is something that I learned when I was going door to door trying to sell vacuum cleaners.

[01:31:23] It was also a book that I highly recommend that goes by the same exact name. The book is called Go for no.

[01:31:30] Now, I know this sounds odd, but it really all comes down to math. When things come down to math, they are very easy to manipulate to make things work. The simple truth with this concept is if you can rack up a large amount of nos, then then you will also get a certain number of yeses.

[01:31:45] When you are actually starting start aiming to get the nos, the yeses actually get in the way. For example, if I was to tell you to go and knock on 20 doors and get 20 no's, you would more than likely have some yeses in there.

[01:31:59] Now, whenever you get one of those yeses, it's. It actually pushes you further away from the goal that you originally had been given.

[01:32:06] This is why I say it always comes down to the num, to a numbers game. Because the more nos that you get, the more yeses that you will also get.

[01:32:15] I took this mindset that I learned from knocking on doors and I started applying it to flipping phones and electronics and realized that for 10 people that tell me no, there's usually one person in there that says yes.

[01:32:27] It's really that simple.

[01:32:30] So this is why I tell you to go for no. You'll learn a little bit more in the next few chapters about negotiating this way. So keep paying attention and keep powering through because you're getting close to the end.

[01:32:42] Want more info on going for no? Check out my YouTube video about it hyperlinked here.

[01:32:48] Chapter 33, you will only close 10 to 20%.

[01:32:52] Once again, I'm going to be talking a little bit more, a little bit more. In terms of math, these numbers always typically seem to add up in exactly the same way almost every single time.

[01:33:02] For every 10 messages that we get, we will usually close one to two leads. This is just pretty common at this point, and there is real no denying it. Now, you can increase your negotiation strategy a little bit.

[01:33:14] Absolutely. But most of the time you will close one to two out of 10 leads. That has been pretty consistent through my six years in the business. Below is a photo that shows a 13% closing average from one of my students.

[01:33:26] This is very normal.

[01:33:29] One way that you can increase your closing average is by doing phone calls. Now, that does take some skill with negotiation and work with communication with customers. But you can increase your closing average by anywhere from 20 to 50% when you're doing it over the phone.

[01:33:46] But in this book, I am mostly speaking on the side of messaging because I can guess that you aren't at the point where you want to take phone calls. But if you do, I encourage you to do so.

[01:33:55] So get out there, take some nos and some of the yeses that will come with it and make some money. See you in the next chapter. Chapter 34 blame a third party when it comes to negotiation, you never want the reason that you can't go up higher on a price to be your fault.

[01:34:12] This is one of the greatest lessons that I have ever learned to this day, and I use it in multiple different industries at this point. Using a third party as blame for why you can't increase your offer is a very powerful way to negotiate.

[01:34:25] Let me give you an example. If you were to say no to me and all I said back was, sorry, I can't pay more for the phone, would that convince you to sell your phone to me?

[01:34:34] Probably not. What if I said this, hey, unfortunately I can't pay that price due to where the prices are for it in the market right now, but I can pay blank and I can pay cash today.

[01:34:46] Which one sounds better to you? It's probably the second one blaming the market in that example.

[01:34:52] You can also blame things like the new iPhone is coming out soon, which is true because you're not lying there. There's always a new iPhone coming out. You can also blame things on your buyer.

[01:35:02] I do it all the time. Unfortunately, my buyer isn't paying very high prices for these models right now.

[01:35:08] This is how you blame a third party. This is one of the most powerful tools you can use in your arsenal when you are negotiating chapter 35. Don't fire all of your bullets at once.

[01:35:19] This is something that I go over with my students just about every single week when we do a call. Now, when I say, don't fire all of your bullets at once, I'm simply meaning, don't take all of the tools that you have in your negotiation build and give them all at the same time.

[01:35:34] What are these bullets?

[01:35:36] So it is a series of questions that I personally use to anchor people on a certain price. And then at the end of all the questions, a lot of the time they understand the price that I'm willing to pay.

[01:35:47] At the end of the negotiation, a lot of phone flippers will ask all of these questions that they need all at once and leave no room for negotiation whatsoever. For example, a typical phone flipper will ask, what phone is it?

[01:35:59] Any problems with it? How many gigabytes does it have? What company is it with?

[01:36:03] What's the battery health percentage? They will ask all these questions at once. I'm going to tell you something right now that is incredibly important. You don't need to ask all those questions to make an offer.

[01:36:14] You only have to ask two questions to make an offer. Those two questions are, what phone do you have? Are there any problems with it? If you just ask those two questions, you can get almost all of the information that you need to make an offer because you can just appraise it at the lowest level, gigabytes, and as batty ascent, you don't need any more knowledge to make an offer.

[01:36:37] However, when somebody says no, you can then ask the question. I totally understand. How much were you looking to get? Then they can give you a price if they want, then you can ask.

[01:36:49] I totally understand. Can you tell me what company it's with? If it's unlocked, can be used for any company. Oh, it's unlocked. Sorry, I didn't realize. I can actually do blank.

[01:37:00] If they say no after that, you can then ask, how many gigabytes does that have? If it has more gigabytes than the base level gigabytes. Oh, it's 256 gigabytes. Sorry, I didn't realize that I can actually do blank if they still say no.

[01:37:17] And you can move on to this question. What does the battery health percentage look like?

[01:37:23] If it isn't a hundred percent, it's 93%. It looks like I can actually do this price.

[01:37:29] To recap on the bullets and in order, first two questions, what phone is it? Any problems with it? Bullet questions, what company is it with? Is it paid off? How many gigabytes does it have?

[01:37:39] What's the battery health percentage? Now you have all these questions at your disposal and the person is anchored at the very first price that you offered them. Now you've gone up in price multiple times and you will absolutely close people by using this method.

[01:37:53] So that is my bullet negotiation strategy. When it comes to negotiation, don't fire all your bullets at once because you could be losing out on devices that you can negotiate for.

[01:38:03] The flip side to this is let's say you appraise an item at the lowest gigabyte, batty ascent, et cetera, and it ends up being a 256 gigabyte and unlocked.

[01:38:13] Then you just created more profit out of thin air for yourself and given the person the price they were happy with. Take the bullets and use them how you see fit.

[01:38:22] Chapter 36 Tell the Truth One thing that I tell my students a lot and coach them on is when it comes to negotiation is to tell the truth. I know this sounds weird, but it's incredibly powerful and you will close a ton of deals and earn a lot of business this way.

[01:38:38] I'm going to share with you some screenshots here shortly so you can see what I mean, but if you're having a particularly difficult time with a customer, I encourage you to tell them the truth.

[01:38:47] Sometimes I will take it as far as telling somebody exactly what something is selling for and then I will tell them exactly what I have to buy it for. That way I can make a profit.

[01:38:59] See, what some phone flippers out there don't realize is that people aren't dumb. People understand that we make we have to make a profit doing what we do because that is how business works by telling the truth on exactly what we are doing, going to do with the item or what we're going to sell it for and even the reason for the price that we're giving when we're buying it.

[01:39:22] We are giving the customer reassurance that we are good business people. Here are a couple of examples below of me closing deals while being completely honest at the same time.

[01:39:33] You can see these photos by downloading the PDF.

[01:39:37] Not to mention you can go to sleep at night thinking that you're a great business owner and that you're doing the right thing by your customers. Going to sleep with a clear conscience every night and knowing that you did business in the right way is incredibly power empowering and it will help you get along with your journey as a reseller.

[01:39:55] Bonus Content Want to see this in action? See this hyperlink video of me closing a lead live while telling the truth.

[01:40:03] Chapter 37A no today sometimes means yes Tomorrow A no today sometimes means yes tomorrow. What I mean by this is you should be following up constantly with your leads, even the ones that tell you no.

[01:40:17] Most of the time People are going to tell you no with the first interaction that you have with them. But later, some might come back and take you up on the offer.

[01:40:27] If you're a reseller in the industry already, you know that this happens pretty often. But if you can get ahead of them instead of waiting on them to come back to you, you can make a lot more money.

[01:40:39] You see, most of the money in this business is in the follow up. Literally thousands upon thousands of dollars are left in our messages.

[01:40:46] If we can harness the massive amount of leads that we generate and squeeze every little bit of profit out of them as possible, that would come in and amount to literally thousands upon ten thousands of dollars.

[01:40:59] So it's important to follow up with leads that you already have contacted with and try to make more money by interacting with them again in what is called following up.

[01:41:10] Remember, a no today sometimes means yes tomorrow.

[01:41:15] Chapter 38 the scheduled meetup Model this is one of the greatest models that I have ever implemented into my business to date. Simply because I used to be like most resellers, running around town all day long trying to pick up devices and getting ghosted almost daily by people.

[01:41:30] It wasn't fun.

[01:41:32] My wife and my first son were at home while I was out running around town all day. I still remember to this day my wife asking me, why can't you just meet people twice a day?

[01:41:44] Why can't you do that? I told her, because people need me to be available so that I could meet up with them at any given time. This was such flawed thinking at the time, but I remember whenever I got ghosted two more times, I chose to give this a shot.

[01:41:57] I chose two specific times to meet with people at my local Starbucks. I chose 12pm and 4pm and after I would close people over the phone or through messenger, I would let them know that that I was meeting people at 12 and 4 and I would ask which time works best for them.

[01:42:15] To my surprise, people would pick one of those two times and then most would actually show up. This was the birth of my scheduled meetup model. This model allowed me to have what I call lineups.

[01:42:26] A lineup is when people are lining up to meet you to sell their devices. Once you have a lineup for the first time, it is a tremendous feeling. Also, you typically won't leave without making less than a hundred dollars in profit every single meetup if you have somebody to meet with.

[01:42:42] So I encourage you to use my scheduled meetup model. It works very well if you put it to use and it will save you hours of running around town and into other cities to buy phones and electronics.

[01:42:53] I have hundreds of students at this point who use this model and they absolutely love it. Go out there and use it. Bonus Content Want more info on the scheduled meetup model?

[01:43:03] Watch this video hyperlinked here. Also, check out this testimonial from one of my best students who implemented this model and changed her entire business step 5 selling your items chapter 39 overview of selling your items online why do we sell online?

[01:43:23] Why is it recommended?

[01:43:25] It is recommended simply because it is much easier this way. You can sell items locally, but you're going to waste a lot of time. Now you might be make a little bit more profit meeting up with people to sell to locally.

[01:43:37] However, reaching people locally is much harder than reaching people nationally or even worldwide. I mean, I can break it down into a simple question. Would you rather put your devices for sale in front of a thousand people or 1 million people?

[01:43:51] I mean, the answer is pretty simple, right? We want to put it in front of a million people. That is the possibility that you have with selling items online. Now there are different places I'll be going over where you can list items to make the overall process easier for you.

[01:44:06] When it comes to selling online, all you really have to do is ship out the item. At this point it is much easier to ship out 10 items than it is to sell 10 items locally.

[01:44:17] So let's go over this a little bit more and then we're going to jump into where you can sell your items and why paying fees isn't a bad thing.

[01:44:26] Chapter 40 fees one thing that I noticed recently in my community is that people complain a lot about fees. Here's how I look at fees. I see fees as the tax that I basically pay to use a service that is going to make my end goal happen a lot faster.

[01:44:41] Now if you have a new account on ebay, you're typically going to be a 13% fees to sell that device or item. Now if you're selling a one off item that you probably won't be buying and reselling more, that's probably better to not sell online and accrue that 13% fee.

[01:45:00] However, if you are selling a lot of the same item, that fee can actually help you because you by paying that fee you are selling items faster and in more volume.

[01:45:09] I have no issue with paying fees because everything that I buy I know exactly how much profit I'm going to make after the fees and shipping when I buy it.

[01:45:16] If you know exactly how much profit you're going to make before you ever buy an item, then fees aren't that big of a deal at that point. Fees just become a tax write off on your taxes, which at the end of the year actually helps a lot.

[01:45:29] So I don't want you to look at fees as a bad thing like most people do, because all fees are simply paying a company for a service that helps you sell something faster and get in front of more people.

[01:45:40] Now let's get into some of the other places that you can sell items. Bonus Content Want to know a little bit more about fees? Check out my YouTube short on this topic.

[01:45:50] Chapter 41 eBay at the time I'm writing this, there are 185 million active buyers on eBay and only 19 million sellers worldwide. EBay is a very large company. The great thing about ebay is you can sell almost anything on it.

[01:46:05] A smartphone sells every four seconds on eBay and electronic every 10 seconds.

[01:46:10] One of the greatest things about this generation that we are living in is the fact that we have access to companies like ebay where we can just post an item online and somebody will buy it.

[01:46:19] I mean, come on, think about that really quick. That is absolutely incredible because all we have to do after we get paid is ship the item. That's it. Now when you are selling a phone or electronic on ebay, there is a certain way to do it and I do want to go over that.

[01:46:36] You need to know how much you're going to be selling the device for, which you should already know based on our appraisal section in the book. The way you want to list an item on ebay.

[01:46:47] When you want to take four to six photos and then take you want to have a bulletproof description, then you want to use the option buy it now with immediate payment.

[01:46:56] This is important because you want to get paid immediately. If you don't have this enabled when somebody can purchase your item but not pay you right away. And we don't want that.

[01:47:08] We want to get paid upfront and quickly.

[01:47:12] Chapter 42 Swappa Swappa is a fantastic site where you can list clean ESN and paid off items like unlocked phones and other types of devices like that. The great thing about Swappa is there's only a buyer's fee and a seller's fee.

[01:47:25] The fees are a little bit less than ebay and you also get paid immediately through paypal. I like Swappa because I can usually profit a little bit more on an item than I can through ebay or from a direct buyer.

[01:47:37] You can also find sold listings on Swappa Swappa overall is a great place to sell if you don't have an ebay account or Mercari account, but it is mostly a place where you can sell clean ESN devices.

[01:47:48] Chapter 43 direct buyers direct buyers are really nice to have. Direct buyers can usually pay you immediately and then you ship out the phone the next day, or you can ship the phone and then wait to get paid.

[01:48:01] Overall though, they give pretty good prices for items that you are looking to sell and they can pay pretty quick. If you're in need of building up capital quickly, I would definitely recommend using direct buyers just due to the fact of how quickly you can get paid and you can have access to your funds relatively quickly.

[01:48:17] Bonus Content Mercury Price List Chapter 41 Mercari Merari is a marketplace very similar to ebay and I believe it's actually owned by ebay. A few things that I see sell better on places like Mercari or things like are things like game consoles and bad ESN phones and things like that.

[01:48:38] Overall, Mercari is a fantastic place to sell your devices. If you don't have access to ebay. The fees are relatively similar. The only downside that I see when it comes to Merari is you have to wait until the device is delivered and then you get rated before the funds are released.

[01:48:52] That's the only downside that I see to Merari, but other than that is a very good place to mark market that you can buy and sell if you don't have access to ebay, direct buyers or swap it Chapter 45 the mini streams Method the Mini Streams method is a term I use to show people how to create multiple streams of income inside of their your electronics reselling business.

[01:49:16] Many people start this business with just phones.

[01:49:19] That is totally cool by the way, but there's a ton of other items that you can buy and resell for a profit.

[01:49:26] By learning how to buy and resell other items, you can create more profit for yourself. What other types of items can we buy? Well, here's a pretty good list. MacBook, smartwatches, cameras, GPS, satellite phones, power tools, iPads, tablets, PCs, and literally so much more.

[01:49:41] By adding all of these different items to your arsenal of buying, you can create way more profit for yourself. This in a sense is a way to create multiple streams of income inside of your reselling business.

[01:49:53] Everyone is looking for multiple streams. Well, here's one. Just use your reselling business as the conduit and you have money coming in from other items. Most of the time there is nobody out there buying these items as well.

[01:50:06] Take the Mini Streams method and apply it. Below are the top 10 electronics we recommend buying the top 10 electronics to buy and resell in 2024 iPhones top models to buy iPhone 8 iPhone X iPhone XS XS Max iPhone 11 all series 12 all series iPhone 13 all series iPhone 14 all series and then iPhone 15 most recently how to buy them?

[01:50:33] You can buy iPhones in a variety of different ways. We buy them used, damaged, unpaid balances. We do not buy them icloud, locked or blacklisted though. To attract people to sell us iPhones we run ads that look like this.

[01:50:44] See the PDF for the photo.

[01:50:46] 2. MacBooks MacBooks are special kinds of laptops that are really good and have a lot of value. They are made by a company called Apple which makes other popular things like iPhones and iPads.

[01:50:57] The reason why MacBooks are so special is because they last a long time and still work relatively well even when they're old. This means that people who buy MacBooks can use it for a long time and still get their money's worth.

[01:51:09] This makes them fantastic for reselling top models to buy MacBook 2014 Pro and Air through MacBook 2023 Pro and Air and anyone's after that.

[01:51:24] How to buy them? You can buy MacBooks in a variety of different ways. We buy them used, damaged and even if they have no power, we do not buy them icloud locked to source them.

[01:51:33] We use ads and we target iPhone users or a general population audience to attract them to sell.

[01:51:40] Oculus Quest have you ever heard of something called virtual reality? It's where you put on a special headset and feel like you're in a different world. It's really cool.

[01:51:48] Well are these special sets where you can buy that come with a headset and other things that you need to use it? We call these VR sets. Recently there's a new VR that has come to the market and it's really popular.

[01:52:00] It's called the Oculus Quest. We've been buying these sets for about a year now and selling them for more money.

[01:52:08] Flipping Oculus Quest has become a really good way to make us money. Top Models to buy Oculus Go Oculus Rift, Oculus Rift s Oculus Quest 2, Oculus Quest Pro and then the most recently the Oculus Quest 3.

[01:52:22] How to buy them? You can buy Oculus Quests in a variety of different ways. We buy them used, damaged and even if they have no power to source them. We have usually been reaching out to people on Facebook Marketplace, offer up Craigslist and places like that and offering a little bit lower than the asking price.

[01:52:38] Many people aren't listing them crazy high, which has led us being able to come in and offer a bit lower and snag them up. To sell these we use the part out method.

[01:52:48] We simply sell the controllers and the headset separately to squeeze more profit out of the items.

[01:52:54] VR Gaming Systems have you ever heard of something called a Valve Index or maybe an HTC Vive? Probably not, but they are virtual reality headsets that let you experience different worlds and games.

[01:53:04] These are high end. These are similar to the Oculus Quest but also different in their own way. We call these things an umbrella of their own because they are like a group of things that are similar but not exactly the same.

[01:53:17] Even though these things are not exactly the like the Oculus Quest, there are still some things that are similar. For example, they have all the things you need to wear on your head to experience virtual reality.

[01:53:28] They also have similar controls that you can use to interact with the virtual world.

[01:53:34] We think that it's important to learn about all these different types of things because they are becoming more and more popular and if you want to make money by reselling them, you need to know what they are and what makes them special.

[01:53:46] Top models to Buy Outside of the Oculus Quest, there are many other VR systems. Many are also much more expensive which means there is more profit to be made.

[01:53:56] Number 1 Valve Index Number 2 HTC Vive the one above is the Valve Index. This is like the gold standard when it comes to VR. I purchased the whole kit for $610.

[01:54:06] The headset alone sold for 420 used. The rest all ended up selling for $1040. We made a total profit of $336 off of this system alone. How to buy them?

[01:54:19] Very similar to the Quest. We buy them used, damaged and even if they have no power to source them, we have been reaching out to people on Marketplace, offer up Craigslist and places like that and offering a bit lower than the asking price.

[01:54:31] Many people aren't listing them at crazy high which has led us to being able to come in. It's snag them up. To sell these we use the part out method again.

[01:54:38] We simply sell the controllers and the headset and other accessories separately to squeeze more profit out of them.

[01:54:44] Number five Nintendo Switch the Nintendo Switch is really fun and exciting and a good way to make money. Nintendo Switch is a popular game console that allows you to play all kinds of Games both at home and on the go.

[01:54:57] When you buy a Nintendo Switch to resell, you're getting something that a lot of people really want, and because it's such a popular item, you can sell it for more money than you paid for it.

[01:55:06] But reselling Nintendo Switches isn't just about making money. It can also be a really fun way because you get to be a part of the gaming community. Another fun thing about reselling Nintendo Switches is that there are always new games and accessories coming out.

[01:55:19] This means you can keep up with the latest trends and buy new things all the time. So if you love games and want to make some money at the same time, reselling Nintendo Switches might just be the thing for you.

[01:55:30] It's a fun way to be a part of the community and help people enjoy the things they love.

[01:55:34] Top Models to Buy Nintendo Switch Lite Nintendo Switch Version 1 Nintendo Switch OLED how to Buy Them we buy Nintendo Switches for a good deal because we only buy the part that shows the game on the screen.

[01:55:49] Then we sell the parts like the controllers and charger separately, which helps us make more money. It's like when we sell other game things too, like the VR systems. Basically the part out Method iPads did you know that lots of people in the United States have iPhones?

[01:56:06] In fact, more than 50% of people in the US have an iPhone and many of these people also have iPads. The good news is if you're interested in flipping electronics for a profit, when you flip something it means you buy it for one price and then sell it for a higher price to someone else.

[01:56:21] Buying iPads to flip can be a great way to make money. Lots of people love these devices. You can buy used and broken iPads, fix them up for to look new, and then sell them for a profit.

[01:56:35] Top Models to Buy iPad Regular 2018 and newer iPad Mini 2018 and newer iPad Pro 2018 and newer iPads are great. They're made by the same company that makes iPhones.

[01:56:46] They have a bigger screen than iPhones, which makes them great for watching videos and all that good stuff. When it comes to buying iPads to resell, we usually purchase them for 50 to 60% of their original price.

[01:56:56] This means that we can sell them for a profit. It's important to note that some iPads only have Wi fi, while others have both Wi fi and cellular capabilities. When we purchase iPads, we always check the settings to see which type it is.

[01:57:09] If it has an IMEI number, that means it has cellular.

[01:57:13] To acquire iPads, we often run Ads for Buying Phones People who see our ads have iPads will often reach out to us and ask if we buy those as well.

[01:57:23] Of course we do. Since iPads are made by the same company as iPhones, they are similar in many ways. That's why people think of them as big phones and are interested in selling them to us.

[01:57:32] Overall, buying and reselling iPads can be a very profitable business.

[01:57:37] As long as we are careful to purchase iPads that are in good condition and a good price, we can sell them for a profit and make our customers happy with a great deal.

[01:57:46] PlayStations have you ever heard of PlayStation? It's a type of gaming console that lets you play video games on your TV. There are different types of PlayStations, including the PS4, the PS5, and even some older ones that are still available.

[01:57:59] When it comes to reselling electronics, PlayStations are a great item to buy and sell. That's because they often come with extra things like games, headsets, controllers, and more. These extras can add value to the PlayStation and make it more appealing to buyers.

[01:58:12] For example, if someone is selling their PS4 that comes with two controllers and five games, that's a great deal for someone who's looking to buy a PS4. We can buy the PS4 from the seller and then sell it to someone else for a profit.

[01:58:23] But why are PlayStations so popular? Well, people love to play video games and PlayStations are one of the most popular game consoles out there. Many people own a PS4 or a PS5 and they love to buy new games and accessories for them.

[01:58:37] So we can buy a PlayStation for a good price and it comes with extras like game consoles and controllers.

[01:58:44] We can sell it for a profit and make someone else happy at the same time. It's a win win. Overall, buying and reselling PlayStations is fun and profitable.

[01:58:51] Top models to buy PS3 backwards compatible PS3 custom made versions PS4 500 gigabyte PS4 slim PS4 pro PS4 custom versions PS5 how we buy Them When I buy items to resell, I don't usually fix them up before selling.

[01:59:11] I just sell them the way they are. That means if I buy a PlayStation that doesn't work, I won't try to fix it myself. Instead, I'll just sell it to someone else who might know how to fix it or who wants it for parts.

[01:59:22] This way I can still make a profit from the item without spending extra time and money trying to fix it up. To acquire PlayStations, I use a variety of methods.

[01:59:30] One way is by sourcing marketplace OfferUp and Craigslist and other places like that. I also run Facebook and Google Ads to create inbound traffic.

[01:59:39] People will message me from my ads with items that are they are looking to sell. See the photo below for an example of an ad I might run.

[01:59:47] I buy playstations in any condition, whether they are used, damaged or even completely broken. This is because I can still resell them for parts or to people who know how to fix them.

[01:59:56] Plus, many playstations come with extra items like games, headsets and controllers which make great items to resell.

[02:00:03] Smartwatches Smartwatches are like tiny computers that you can wear on your wrist. They can do things like show you the time, track your fitness, and even let you make phone calls and send text messages without taking out your phone.

[02:00:14] If you have an iPhone, you might also have a smartwatch that goes with it. When people sell us their iPhones, sometimes they also have a smartwatch that they don't need anymore.

[02:00:23] That's where we come in. We buy these smartwatches from people and then resell them to others who want them.

[02:00:30] Top models to buy Apple Watch Series 5, 6, 7, 8 and then any newer watches that come to the market.

[02:00:38] How to buy them? We buy these used sometimes damaged. Unfortunately when they get damaged they are very expensive to fix which makes them not worth much at all. To find these we usually get them as accessories from people who are selling us their iPhones.

[02:00:51] We simply ask got anything else you're looking to sell?

[02:00:54] When they agree to sell us their phone and many times they will say they will have a watch to sell as well. However, you can also run ads for smartwatches and get leads for them that way as well.

[02:01:06] Samsung's top models to buy Samsung Galaxy S Series Note Series Z Fold Z Flip how to buy them we buy these used Cracked Damage and sometimes even with no power Samsung sell pretty well on ebay.

[02:01:22] Even damaged. We don't get as many of these as iPhones, but we do get a good amount. We usually combine our iPhone ads with a few of the Samsung phones in them to attract people who want to sell Samsungs cameras.

[02:01:35] Cameras are a great item to resell because not many people are buying them. This means there's not a lot of competition to buy them, but camera owners often know how much their cameras are worth so they don't sell them for cheap.

[02:01:46] However, because it's not easy for them to sell their cameras, they will often sell them to resellers.

[02:01:51] Top models to buy Nikon, Canon Fujifilm how to buy them? You can source cameras from local marketplaces such as Facebook Marketplace, Offerup, Craigslist and more. We also run ads for them specifically.

[02:02:04] The cost is usually pretty cheap depending on the location. When we go to buy cameras, we usually buy based on the value of the body only and not the body and lens.

[02:02:14] This way you can make sure you make a profit from it. Congrats. That's all 10 items that we currently flip for a profit.

[02:02:22] Conclusion Congratulations on finishing the Tech Flips to Profit ebook. I hope you enjoyed every page of it and absorbed the knowledge and applied it. Application is the most important part of this book.

[02:02:33] I've given more than enough information for you to be able to eliminate the excuses.

[02:02:39] Now here's the deal. Remember the reason this book exists.

[02:02:42] Reason number one so that you will eventually hire me and my team to help you implement everything inside and help you truly excel with your reselling business.

[02:02:50] Reason number two to get you results in advance so that you actually want to do number one as quickly as possible. I want to be clear. Everything you just learned in this book is simply the tip of the iceberg.

[02:03:00] This is the basics. So now you have two options.

[02:03:03] You can start implementing everything you can that you have learned here and use this book to start your business. People do that and it works for them. However, if you want a little bit more then I recommend checking out accelerator.

[02:03:14] You can purchase the course itself which comes with a ton of resources. You can see the hyperlink here for the course and curriculums. Or you can apply to work directly with me and my team.

[02:03:24] Working with me and my team is over $3,000 because you are buying us away from our businesses to help you with yours. We are happy to do it but we don't want our own time to be wasted.

[02:03:35] You can book a qualification call with this hyperlink here.

[02:03:39] There is a photo of all of my happy students and we got many many many more than this.

[02:03:44] Thank you for your time and listening to Tech Flips to Profit ebook. Now it's time to take action.

[02:03:52] Get out there and make your money.