Well, doctor Nick, thank you so much for, for joining me.
Speaker:I'll start by a little introduction of how we met each other. We are at
Speaker:a conference not too terribly long ago. The Canadian Massage Conference. And
Speaker:this memory of meeting you sticks so firmly in my mind.
Speaker:So there I am. I'm standing in a corner, a nice shadowy dark corner as
Speaker:somebody else is presenting. And then doctor Nick comes up and he
Speaker:says, hey. What do you think of this? And I'm like, it's pretty good.
Speaker:And then you and then and then he said, so tell me, what do you
Speaker:think of universal basic income? And immediately, I'm like, I like this
Speaker:guy. I like this guy a lot. Like, we're jumping right into it. And
Speaker:then immediately, like you said, it was like stepbrothers. It's like, yeah. Are we best
Speaker:friends now? So Yeah. Well yeah. Exactly. What I liked about it was like, oh,
Speaker:what about this? What about this? It was just idea after idea and we're talking
Speaker:about how we thought about it. And then you took me rock climbing, which I
Speaker:haven't done in about 5 or 10 years. So it's fantastic to get back into
Speaker:that game a little bit. So it was super cool. Yeah. Awesome. It was it
Speaker:was an awesome experience. And I'm really grateful that since then we've, connected quite a
Speaker:few times. And, I'm looking forward to this chat. Nice. Me too. It's gonna be
Speaker:excellent. Alright. So I wanna talk to you about the chiro playbook. And
Speaker:what I mean by the chiro playbook is in the world of manual practitioners,
Speaker:wellness practitioners, chiros are like they're awesome at
Speaker:getting clients in the door, getting them to rebook, getting them to to stick
Speaker:to the treatment plan, whatever that might be. And in other modalities, that
Speaker:doesn't really happen. So let's talk about that. Mhmm. Well, I've been,
Speaker:chiro since 2,020 2,000 and 1, I should say.
Speaker:2,021. 2,020, 2, 2001.
Speaker:And, yeah. You're right. Or actually, what I would suggest is there is an old
Speaker:playbook version and a newer playbook version that we're looking at right here. The old
Speaker:school playbook, as I'm sure many of your viewers and listeners are
Speaker:aware of, is I need to see you 3 times a week for the next
Speaker:6 weeks and then 2 times a week and then taper off after that.
Speaker:Right? And, of course, there can be a bunch of different things that are said
Speaker:that are of questionable scientific evidence, including
Speaker:subluxation based theories and all of this. But if someone
Speaker:has an income that is dependent on the number of people I see and how
Speaker:often I see them, guess what tends to happen? You tend to see them a
Speaker:little bit more often. If I spent $50,000 on an x-ray
Speaker:machine, guess what tends to happen? You tend to get x rays a little bit
Speaker:more in that practice. Right? So that's a major part of the playbook. And
Speaker:just to be clear on this, when you go to chiro school now, you are
Speaker:looking at a 150, $200,000 of cost over
Speaker:that 4 years if you include just the tuition fees and living
Speaker:expenses. If you have the lost potential of income over those 4
Speaker:years, you're looking more at, like, 300, $400,000
Speaker:of potential loss rate there or cost overall. Yeah.
Speaker:Okay. So I think well, one, that's
Speaker:a super important consideration that I don't wanna necessarily go on that tangent, but
Speaker:I'm super grateful that you brought it up, is when we talk about education cost,
Speaker:we're not only talking about the pure cost of education, we're also talking about the
Speaker:cost of lost earned income. Yeah. So very important.
Speaker:Mhmm. Now when when you go through the the education of
Speaker:chiro, how much time is actually dedicated teaching practitioners
Speaker:how to do the whole care plan compliance thing, get people to
Speaker:come in and rebook? Yep. So like most programs so basically,
Speaker:again, just for review what chiroeducation is, you should have at least 3 years of
Speaker:postsecondary, probably a bachelor's degree, and then you have another 4 academic
Speaker:years of postsecondary. And you would start to go through that playbook
Speaker:of how often patients should be booking in in your 2nd or 3rd year whenever
Speaker:you get into the student clinic. And it's almost like chiropractic
Speaker:lore that it's done like that. 2 times a week or 3 times a week
Speaker:for the first 4 to 6 weeks, and then you gradually taper off during a
Speaker:few episodes. So I would say it starts in 2nd year or 3rd year. You
Speaker:would experience even as a 1st year student when you're going into the student clinics
Speaker:and seeing what it's all about as well. Okay. Okay. And
Speaker:are there any, like, specific, like, here's a script
Speaker:that you end up having to use, or here's a script you should use in
Speaker:order to do it? I wouldn't say there's specific scripts, but there are definitely
Speaker:going to be institutions, especially, that are more biased towards
Speaker:subluxation based theories versus more contemporary
Speaker:evidence based theories. For a number of schools, they use the green books written by
Speaker:DeeDee and BJ Palmer that basically say nerve interference is the
Speaker:worst thing in your body. We are going to exercise the
Speaker:demons, k, by getting rid of that nerve interference.
Speaker:More recent evidence would suggest this may not be the case. Can
Speaker:you dig into that a little bit more? Like, what's the difference between the 2?
Speaker:Yeah. Alright. So you're basically looking at the difference between a
Speaker:diversified evidence informed chiropractic practice versus
Speaker:a more, what do I wanna say, energetic chiropractic practice. So
Speaker:if you're looking at their they're basically taught at some schools, and those schools are
Speaker:having some difficulty right now, a energy based model of
Speaker:nerve interference and subluxation theory that causes impingement of
Speaker:nerves or misalignment of vertebrae can cause impingement and
Speaker:irritation of nerve that results in symptoms distal to where that nerve goes.
Speaker:Most people have seen the image of the spine of the back that shows all
Speaker:the nerves running out to different spinal levels. And what happens in some
Speaker:chiro schools is they'll take that to an extreme level and say that
Speaker:if you have problems at t 4, t 5 spinal level, it can lead
Speaker:to angina type symptoms. If you have problems at l4, l5, it
Speaker:can lead to digestive symptoms. Or there's, like, Weber technique and other
Speaker:things like that that are out there that are we can change the position of
Speaker:your baby by the adjustments that we do on your back to help the birthing
Speaker:process to go better. Current evidence does not
Speaker:support most of those claims. Now that's
Speaker:super interesting because I I'm I'm I'm like eyeballs deep in the
Speaker:whole manual therapy and wellness world, and as far as I
Speaker:have known up until this conversation, that's still, like, the the
Speaker:common ethos, like, what everybody understands I shouldn't say
Speaker:everybody. What a lot of people understand chiropractic to be to being about. So what's
Speaker:the new school of thought then? Well, old school would be bone out of place.
Speaker:We're gonna put it back in place. There's detailed studies. We actually talk about it
Speaker:in our book, chiropractic technique and in our chiropractic,
Speaker:clinical chiropractic book. That's like this one's like 600. That one's like 1200 pages.
Speaker:Over 5,000 references is you look at more
Speaker:detailed recent MRI studies and bones don't go out of place. Even if
Speaker:you look at adjustments that were done, so high velocity treatments that were done to
Speaker:immobilize joints, the joints wind up going back into the position that they were
Speaker:in almost instantly or within 20 minutes. Even the gas bubble that
Speaker:forms from the cavitation that you hear is reabsorbed in about
Speaker:20 minutes. So really what we're looking at is more neurophysiologic
Speaker:effects that might be taking place. But really what we're looking at is a
Speaker:more the newer stories are going to be along a whole newer theories, I should
Speaker:say, are gonna be along a holistic approach of balanced medicine where it's not
Speaker:just gonna be a chiropractic adjustment, but it's also going to be home
Speaker:care activities, nutritional modifications, all this stuff to create a
Speaker:more balanced and equal lifestyle for the person to give you better long term
Speaker:results. I mean, if you wanna look at it, what's the ideal patient is one
Speaker:that is dependent on your therapy. Oh, you gotta come in once a
Speaker:week or twice a week or once a month. It's actually illegal in the province
Speaker:where I practice right now for you to do that. You can't have people sign
Speaker:up in advance for multiple treatments like that and pay in advance.
Speaker:They can decide when they wanna come in, but at the end of the day,
Speaker:if you get somebody on a cycle that is you're paying for 10 business upfront,
Speaker:come and use them whenever you want, You're not allowed to do that anymore in
Speaker:British Columbia. So yeah. Mhmm. And even Weber Technek is not recognized
Speaker:as a specific technique or evidence based content, all this stuff. Right?
Speaker:Interesting. So when when we're talking about, like, the average
Speaker:person, even other practitioners, massage therapists, doctors,
Speaker:whatever they are, osteopaths for crying all out, are thinking themselves,
Speaker:when somebody goes to a chiropractor, what's happening is joints that are
Speaker:subluxed are out of places, and put a pin in this, I wanna talk
Speaker:about ribs out of place in a moment.
Speaker:But, you know, there's this general idea that that's what's happening. So if
Speaker:current evidence and science is showing that that's not actually the case, can we dig
Speaker:a little bit deeper into the the effect? Somebody comes in, you do a
Speaker:chiropractic adjustment, what's actually happening then? Okay. Well, there's a couple
Speaker:of there's a number of great physiologic effects that happen right there. And one of
Speaker:the main theories currently is around a decrease in central central sensitization.
Speaker:So what happens? You have an injury to your low back, we'll say, because that's
Speaker:the most common thing, or neck pain, whatever it is. And the actual injury
Speaker:itself, these things heal at a cellular level relatively quickly. But what winds up
Speaker:happening is a residual pain perception and loss of range of
Speaker:motion and hypervigilance and fear of movement that people get
Speaker:with catastrophization and central sensitization potentially,
Speaker:where that cycle can be broken by a adjustment. So hearing a
Speaker:cavitation or crack in their back can cause a reflex muscle relaxation,
Speaker:stimulation in nerves. If you go on to YouTube and you type in Vysniak joints
Speaker:of the body, I actually show on an MRI and an ultrasound what actually happens.
Speaker:You can see the joint actually stretch out and then pop and all the ligaments
Speaker:stretch out. But what we tend to see with that as well is a reflex
Speaker:of muscle relaxation as well. As long as the adjustment wasn't
Speaker:painful or super uncomfortable for the person, they'll usually relax
Speaker:better after. As soon as they get up, they'll feel like they can move a
Speaker:lot better. Even for myself, I do get regular spinal joint
Speaker:mobilizations done, and it's the same thing. When you're talking about ribs earlier, we'll come
Speaker:back to that. If I can feel where I have a rib that isn't moving
Speaker:quite right and I'll move around and I get it adjusted, then you can get
Speaker:up and you're gonna take that deeper breath. You feel like you can
Speaker:move around. If you have the neck tightness, you feel like you can twist your
Speaker:neck from side to side a little better following it. The key thing here though
Speaker:is if you're doing evidence based best practices is not to create
Speaker:dependence, but build resilience and empowerment in your patient to give
Speaker:them home care options and ideas where they could run for a little bit longer
Speaker:before they need this kind of treatment again. K. K. So many different
Speaker:directions I wanna go with that, compliance in home care.
Speaker:Yeah. I think I think that's no. I'm gonna go this direction first
Speaker:because I wanna make sure I'm understanding you properly. What what I believe
Speaker:I'm hearing is you describing the fact that the process of chiropractic therapy,
Speaker:it's sounding like, ultimately, has to do with nervous system
Speaker:reregulation or reeducation. Yeah. Sure. Or
Speaker:change change in sensitivity in areas. Sure. Or or you could even take a more
Speaker:fundamental look at it too. Even the range of motion that you get somebody through
Speaker:can reinitiate, you know, electrochemical signals in the
Speaker:local area and through upper and lower motor neuron pathways and
Speaker:sensitization pathways as well to change the person's perceived pain or
Speaker:discomfort and allow them to explore new ranges and realize they might not be damaged
Speaker:as much as they think they are or that they can move in ways they
Speaker:didn't think they could move before. At risk of oversimplifying
Speaker:something, which is vastly complicated, what I appreciate now more than
Speaker:ever, particularly after this little chitchat, is the nervous system
Speaker:is like it's like a master system. Right? Like, I always say to massage therapists,
Speaker:you work on the muscles, you work with the nervous system. With acupuncturists,
Speaker:we're not actually putting needles and affecting the nervous system directly. We're
Speaker:affecting the fascial and the endocrine system, ultimately through the nervous system. It seems
Speaker:like so much of we do is affecting the nervous system. But
Speaker:through other systems, meaning everything is intrinsically connected to
Speaker:everything. Mhmm. Yep. I think that's a bang on statement to make. Like, I
Speaker:mean, there's even neuro hormonal interfaces that are occurring in places like
Speaker:your adrenal glands and all that. I think if you were to look at the
Speaker:way that really most of our therapies work, number 1,
Speaker:people have a hard time with this, but there's gonna be a major placebo effect.
Speaker:Just the belief in future wellness is going to give you 15 to 30% of
Speaker:your effect right there. Part of my process is people always ask me, when does
Speaker:a patient visit start? And people are like, well, when they come into the clinic,
Speaker:obviously. No. The patient visit actually starts when they first start to think
Speaker:about booking in with you and what they're trying to accomplish with their long
Speaker:term and short term goals. Usually it's pain reduction, but there can be
Speaker:multiple different options that they're looking for with this. But if you look at one
Speaker:of our major graphics that I keep back here, the best practices for
Speaker:musculoskeletal pain, this is all evidence based content based on
Speaker:systematic reviews of thousands of patients. And we know what actually
Speaker:works for people. And our manual therapies, this is that graphic right there, our
Speaker:pointing, is just a minor portion of everything else
Speaker:that we should be putting together for that person for optimal outcomes. If
Speaker:I go to the old school playbook for chiropractic, what do
Speaker:I see? Well, we measured your back and you can see that
Speaker:you've got subluxations, you've got a tilt here, and they're gonna make
Speaker:claims that they can change these tilts or modify all of these processes
Speaker:and and that I need to see you 3 times a week. Can I talk
Speaker:about this case a little bit in particular? This is what I keep in my
Speaker:mind. Please. Alright. This really makes me mad about this. So this was a
Speaker:case of a 12 year old girl who is perfectly healthy.
Speaker:So I'm gonna give you the case that I was given. They had gone to
Speaker:see another chiropractor, and they wanted to get a second opinion. So first
Speaker:of all, this family was driving. The grandma was driving the child 1
Speaker:hour to the chiropractor and then back. And guess what the treatment
Speaker:frequency was? 3 times okay for the next 6 weeks. I need to see
Speaker:your kid. I'm like, great. I said, okay. I because I don't wanna presume any
Speaker:judgment or create any negative content around anything for any patient or any other
Speaker:practitioner. They went ahead and did this. They went for 2 or
Speaker:3 visits, and then they decided to come in and see me, and they wanted
Speaker:a second opinion. So we went through and I evaluated her. Her primary concern
Speaker:was we wanted to see that her back strength was strong enough for her
Speaker:golf swing of all things. K? So I go ahead and do my
Speaker:assessments. I say, alright. This is a 12 year old girl, and I'm like, okay.
Speaker:Let's go ahead and see how many push ups you can do right off the
Speaker:bat. Range of motion was all fine. We all done that. She bangs off 20
Speaker:push ups. No problem. I'm like, okay. Can you do some sit ups for me?
Speaker:Yeah. She just does them and she could keep going as long as she wanted.
Speaker:No. We don't see anything else. Do some squats for me. Lower body check is
Speaker:fine. Like, okay. Can you come and do some pull ups on our pull up
Speaker:rack? She does pull ups, and I'm talking perfect form
Speaker:pull ups and stretching all the way through like this and chest almost touching, and
Speaker:she bangs off 10 of those at 12 years old. Now you tell me
Speaker:what 12 year old girl can do that. And I'm like, so you're going
Speaker:3 times a week for this treatment right now. Are you noticing any benefit? No.
Speaker:And I'm like, what is this treatment costing you? And they're like, well, by the
Speaker:time we're done, it's gonna be over $2,000. And I said to
Speaker:them, I look at this kid and I look at this family who's in here
Speaker:with me. I'm like, this your daughter is perfectly healthy. If you wanna
Speaker:see her golf swing be better, she should be practicing her golf swing more and
Speaker:exercises specific for that. There's no magical adjustments
Speaker:or bone resetting that you're gonna do. And even this stuff we know,
Speaker:especially if they try and sell it to you with X rays, We know that
Speaker:if I took an X-ray with you standing like this and I took an X-ray
Speaker:with you standing like that, guess what? The alignment and the numbers were
Speaker:different. This is a big time sales pitch to
Speaker:get as many people in for as many business as possible. And in my
Speaker:opinion, it is not in the best best
Speaker:it pisses me off as I'm starting a little on this. It's not in the
Speaker:best interest of the patient, the family, or any profession that's involved with that to
Speaker:actually continue this mindless, let's see you 3 times a
Speaker:week and that kind of treatment right there. It's not serving anybody. In fact,
Speaker:you could even make an argument that it might even be harmful. Never mind financial
Speaker:harm, just the actual time involved, all that other risk factors that they might have
Speaker:there. Sorry. I went on a little tangent there, doctor Jeff. Important tangent. It's
Speaker:near and dear to my heart, and it pisses me off in north to no
Speaker:end. Yeah. And to me, it seems and and I don't wanna
Speaker:necessarily pile on the the negativity, but I I
Speaker:believe it's a super important thing to consider that that that
Speaker:model on superficial level seems sustainable. Right? Like like you
Speaker:said at the beginning, you wanna the way to make more money is to see
Speaker:people more often. But the reality is the sooner you fix somebody,
Speaker:the sooner they become a lifelong advocate for you and your entire practice. Right? So
Speaker:you get more referrals. You get them booking when they just wanna tune up. Right?
Speaker:Like, that's the way to build a sustainable business, not to come up with some
Speaker:arbitrary treatment plan that is going to require 12 to 50 blah
Speaker:blah blah blah blah. Right? Yeah. Yeah. But yeah. But you're you're a 100% right.
Speaker:But the thing is that simple models work good for the patient
Speaker:populations. K? If I'm John q public or Joe or Jane q public,
Speaker:what's happening out there? Oh, I have a bone out of place you're putting in.
Speaker:That's that little clip that I hear. Or let me even do this. This is
Speaker:the big one right here. Yes. So you see how this is like this,
Speaker:and there's like a there's a I only put it the right way. There's a
Speaker:little bulge right here. Well, guess what? My adjustments are gonna get rid of that
Speaker:bulge. No. They're not. Look at your evidence. Look at your research. K? You're
Speaker:gonna see bigger bulges actually reabsorbed spontaneously better than small
Speaker:ones, and you would see that just basic range of motion and me helping you
Speaker:facilitate that range of motion is what's gonna help. And I'm there as
Speaker:I do this at all the seminars that I speak as well. Where are we
Speaker:really all in health care? You're making sure that there's no emergencies, but I'm getting
Speaker:my pom poms out, and I'm gonna say, yes. You can. And get my arms
Speaker:up for that to give you permission to move when it's safe and
Speaker:recognize red flag warning signs when it's not. That's going to be
Speaker:more empowering for you as a patient rather than what I'm gonna call the fear
Speaker:mongering of, oh, yes. If you come in and see me because you've got this
Speaker:pelvic malalignment from whatever reading that was done right there that we may or may
Speaker:not even be able to change, I'm probably again, my practice
Speaker:style is gonna be working more towards your evidence based best practices and ultimate
Speaker:results because I care what the real return is on this versus seeing
Speaker:you again and again in my office as a business model. Right. And it's it's
Speaker:kinda tricky because it's, on one hand, a harder sell. It's strange. Right?
Speaker:Like, the easy sell is, I'm gonna fix your problem. All you have to do
Speaker:is show up for the next 12 weeks versus you're going to
Speaker:fix your problem. All you have to do is go through that wheel that you
Speaker:have in the background of is it that's, what, 10 10 different things? I
Speaker:can't count them. We'll call it. Yeah. 8 8 things we gotta go over there.
Speaker:8 things? Same as my 8, elements of health. Right? So you're going
Speaker:to do your own work. All you have to do is commit an hour to
Speaker:2 hours a day, and you don't have to see it's way harder to sell
Speaker:people on the fact that they have sovereignty over their own health. Well, no.
Speaker:So but the thing that I'll do is I'll leave it up to the patient
Speaker:to decide what they wanna do. And a lot of people respect this process better.
Speaker:So all I have is I can remember one computer programmer I have from Intel
Speaker:when I was practicing in Portland, and the guy would literally drink 2 2 liters
Speaker:of Coke every single day. That's that's what he did. That's what he got his
Speaker:energy and did his programming. And he would sit at his desk like this, hunched
Speaker:over the entire time and, you know, all this kind of stuff. He'd have chronic
Speaker:middle back pain right here. And I gave him the choice. I'm like, look. You
Speaker:can go to some kind of yoga flow movement, a little bit of lifting and
Speaker:stretching is gonna make a big difference, or you can come and sing every week.
Speaker:And that would be a rare example where someone chose to come in every week.
Speaker:But then within that, I can make influence of saying, you know what? What if
Speaker:we switch this Coke out for something else or whatever else you're doing? Right? It
Speaker:would actually change better outcomes long term rather than seeing early onset
Speaker:diabetes and insulin resistance and all that. Whole separate topic.
Speaker:But the better sell would be of instead of 3 times a week or 2
Speaker:times a week for 6 weeks, hey. You know what? You've got a new injury.
Speaker:Maybe I'll see you a couple of times in the next 2 or 3 weeks,
Speaker:and then we can taper off there. And then you train people to recognize when
Speaker:injuries are happening, when they should come in and when they shouldn't come in and
Speaker:go to the right place. I'll give you another example. It's a complete Achilles tendon
Speaker:rupture. This is a good one. So a patient of mine came in. This was
Speaker:2 years ago, full Achilles tendon rupture. Pretty standard picture of weekend warrior, middle
Speaker:aged male. Here's a snap, full
Speaker:rupture, and he goes the neurosurgeon route. Doesn't get surgery,
Speaker:but gets put in a boot. But he's told to wear
Speaker:that boot for 32, 33 days before he takes it
Speaker:off. What do we know? Yeah. I know. This is what he was told. So
Speaker:his ankle is actually in a plantar flex position, and it heals like that. When
Speaker:he took that gluDoc, he could barely even walk. He was scared to put his
Speaker:foot on the ground. That would be an example where you know what? Come in
Speaker:a little bit earlier, and we can see a little bit more often and get
Speaker:our rehab working quite well for you and give you better evidence and
Speaker:form ideas that are gonna support your better long term healing. The next
Speaker:time he ruptured 1, which was 2 years later, the first thing he did was
Speaker:like, hey. Can I come and see you tomorrow? I made time, and we went
Speaker:through it. And the healing has been night and day difference. And you're absolutely right.
Speaker:What you said before, doctor Jess, is that his
Speaker:friends, his family, now I see a ton of soccer players and all these all
Speaker:these people associated with him that way. That makes me sleep better at night. That
Speaker:makes me realize I'm doing better results, getting better results for my patients and being,
Speaker:like, evidence based, you know, everything I've been trying to write for the last 20
Speaker:years for Catharine. Mhmm. Mhmm. Yeah. I'd like to loop back to something you said
Speaker:a little bit earlier. I I find it, fascinating that you brought it up and
Speaker:also very important. And the question that you asked is when does treatment begin?
Speaker:Mhmm. When they first start thinking about coming to treat, and that is
Speaker:such an important thing for everybody to remember. So could you dig
Speaker:into a little bit more about how you facilitate that
Speaker:process right from that moment all the way up to the point of discharge?
Speaker:This will get out this will get out into a little bit more of the
Speaker:chiro playbook, but it shouldn't just be a chiro playbook. This is like interaction with
Speaker:anybody playbook. What I want people to do, and we get this comment all the
Speaker:time when people come into our clinic here, is when they step in the
Speaker:door, they can already feel
Speaker:that they're in a relaxed state. They're already gonna be breathing easier. They're already dedicated
Speaker:to this process right here. So that process is something that facilitation
Speaker:of thinking of positive mindset interactions with you at your clinic is what
Speaker:they think of when they're actually looking at. The other thing that they're recognizing too,
Speaker:and we were talking about this before, was they are recognizing
Speaker:you as an expert in your field. They trust the information that you're
Speaker:presenting, and it is your ethical responsibility in
Speaker:this shared decision making process to make sure you're putting
Speaker:their needs and best interests first. How do you know you care
Speaker:about somebody? You care because you want nothing but good things for them. What am
Speaker:I trying to do here? I'm trying to create a an environment of positivity
Speaker:and future wellness for you. So even when you come in, we'll
Speaker:go through and we're gonna talk about this in a future episode I know for
Speaker:even the orthopedic tests, testing and assessments. If I'm
Speaker:doing something as simple as range of motion and I have you lean to the
Speaker:side, I don't just do lumbar. I do full spinal range of motion to see
Speaker:how somebody moves. I will say your range of motion is great. That looks
Speaker:very good. Like, give them compliments for all the good things. And then when they
Speaker:get to the thing that doesn't work so well, they're like, oh, I can only
Speaker:get down here. We can say, alright. Let's limit a little bit. So I gave
Speaker:you what did I give you? I gave you 8 things that were positive and
Speaker:one thing that was negative. So they don't develop this mindset around their treatment
Speaker:of, oh, I'm broken. Oh, this is a negative outcome or this is a permanent
Speaker:change or whatever it is. And it doesn't matter. If you're a kid, if you
Speaker:are 85 years old and you come in here, I think our oldest patient is
Speaker:98 actually, it's always focusing on positivity and what are
Speaker:your ultimate goals and how can we help get you there together.
Speaker:Yep. That's what I thought. Everything. Yeah. The the workshop and I
Speaker:was telling you about this earlier. The workshop I just taught in Florida at a
Speaker:conference, was all about client compliance. And one of the things that
Speaker:I spoke about, in fact, the entire thing I spoke about, was essentially
Speaker:communication. Client compliance is about how you choose to communicate with your
Speaker:client moving from the language of deprivation to the language of empowerment. And it is
Speaker:so bizarre how by shifting from, I'm a person with chronic
Speaker:fatigue to, I'm a person who really wants to go hiking again, and I'm
Speaker:damn well gonna do it. That's the thing that keeps them coming back and
Speaker:rebooking and following through with their home care. Yeah. And, like, you were talking about
Speaker:this before too prior to we prior to us starting this podcast. How do you
Speaker:prevent prevent the burnout that a lot of people suffer in practice? Look at us
Speaker:both right now. How fired up and enthusiastic we are about this process right
Speaker:here. Right? I I I am so much into this. Like, I'll take people
Speaker:and they'll they'll get them doing things they didn't think they could ever do. We'll
Speaker:do, like, acro yoga. I'll get them into jiu jitsu. I'll take people who have
Speaker:never been into a gym and say, hey. Let's go to the gym. I'll be
Speaker:there on Saturday. I'll walk you through through some basic workout stuff and how empowering
Speaker:that is for these little baby steps. That's all you need. If you really wanna
Speaker:see what I really focus on, it's minimal effective dose. What is the least
Speaker:that I have to do to help you reach the results that you want? Do
Speaker:I have to get ultrasound and, you know, take an
Speaker:x-ray of you and do all this kind of stuff? We know that that stuff
Speaker:actually doesn't support most of the evidence based best practices. We know that
Speaker:it's going to be a communication style empowerment and
Speaker:knowing when to load at the right time and gradually building up your
Speaker:tolerance at at that pace. Mhmm. Mhmm. When
Speaker:when you're having these conversations with your clients, how
Speaker:how do you go about rephrasing? Like, I use a technique called
Speaker:motivational interviewing, which is essentially the right kind of questions
Speaker:to get them to come up with the ideas. They're the one who comes up
Speaker:with the treatment plan and all these type of things. What do you use? Well,
Speaker:it sounds like you read exactly that. Our book's right there. If you look at
Speaker:the if you look in the you have a copy of the massage therapy book.
Speaker:You also have a copy of the orthopedic assessment book as well. Right there.
Speaker:Motivational interviewing. I'd give you 2 pages on how to perform a motivational
Speaker:interview. Exactly that. And it has to happen with you spending
Speaker:the time at the very start getting a detailed history and understanding what the
Speaker:person is really about. What do they do for work? What do they do for
Speaker:fun? Where do they really find their passions? And then finding that content
Speaker:and creating exercises and enjoy and laughter all about
Speaker:that. I'll give you another example. Patient came in with an ACL reconstructive
Speaker:surgery, very fearful of moving it. All we did,
Speaker:he was just sitting on the edge of the table right here, and we just
Speaker:swung our knees back and forth. And we said, wee wee. And I said, pretend
Speaker:like you're a kid again if you want to. If I can get you to
Speaker:laugh and smile during the visit, I know that this has already been a winning
Speaker:process for you right here. Mhmm. Yeah. It's it's shocking, and it's a
Speaker:super simple technique. Right? It's not something it's not rocket science. You don't
Speaker:have to go back to school for it. I would suspect those 2 pages within
Speaker:those books, which I'm definitely gonna take a look at once we're done our call,
Speaker:that's all you need. It's not a complex thing. It is. And the thing is
Speaker:you have to relate it to the age group you're working with, though. Right? So
Speaker:if you're working with a geriatric person, they don't wanna see some 20 year old
Speaker:doing 50 push ups because it's not gonna be realistic or even relatable for them.
Speaker:But if you can show them a another 85 year old that's doing, like,
Speaker:10 push ups, oh, that person can do that. I can see myself as that
Speaker:demographic, then I can connect with that. Right? Like, it has to be sports specific
Speaker:or activity specific, which I would suggest for a lot of doctors and
Speaker:therapists is you should get into as many different things as you can so you
Speaker:can relate to your clients a little bit better too. And you tend to attract
Speaker:those kind of people into your practice. Mhmm. Yep. And I mean, it's it's
Speaker:the the classic SMART goal system that is overused in
Speaker:some cases, but for good reason because it has to be relevant. Like you said
Speaker:at the beginning, we really need to understand their goal. And people's goal
Speaker:isn't to get rid of their shoulder pain. Yeah. They might say I wanna get
Speaker:rid of my shoulder pain, but that's not their goal. Their goal is to play
Speaker:with their grandkids. Mhmm. Right? So we figure out the relevant goal to them. Yeah.
Speaker:Their goal is to raise their hand up for whatever they're doing. And I am
Speaker:not facilitating your goals by selling you more treatments than
Speaker:you need. And you know what? Even slowing my own reach and potential down
Speaker:too. Like, as a practicing doctor, if I actually just see the same person again
Speaker:and again and again, I'm doing crack, crack, just see the same person again
Speaker:and again and again, I'm doing crack, crack, crack, crack, and it's not really changing
Speaker:any outcome measurable outcomes for you, that time could be better spent
Speaker:with another patient where you can help somebody out. There's no
Speaker:shortage of sick people or people who can use your health use your health
Speaker:for their health. But at the end of the day, too many docs get stuck
Speaker:at the chiropractic old school playbook of, I gotta see you 3 times a week
Speaker:and and they just have this mindset that just does not follow evidence
Speaker:based best practices. Love it. Love it. I like that, the
Speaker:this this episode is gonna be short and sweet. Our little little half hour chit
Speaker:chats. I'm looking forward to doing more of them and picking out really awesome topics
Speaker:just like this. So, of course, I'm gonna put all the links to to doctor
Speaker:Nick's stuff in the show notes. And if people are watching the video or if
Speaker:they're, sorry, just listening to the audio, I'll put up the graphics of all the
Speaker:things that we've been talking about on on this episode as well. So And remember,
Speaker:find practitioners that are meant that are designed they're not designed. We're all designed.
Speaker:We all get our best joy out of teaching and helping other people, and just
Speaker:create positive engagements is really what you're looking for. And that's why I love doing
Speaker:this kind of stuff with you, doctor Jess. It's like I mean, we're on the
Speaker:exact wavelength right here, connecting a 100%. So super cool.
Speaker:Awesome. Thank you kindly. We'll chat next time. Okay. See you there, good
Speaker:sir.