The real secret to making AI work for you is

teaching it your brand. It needs your brain. Basically, AI comes

across as generic because it doesn't have a lens that it's

looking through and you are that lens.

This is the entrepreneur school podcast where we believe you can

run a thriving business and still make your family a

priority. This show is all about supporting you, the emerging or

early stage Entrepreneur on your journey from solopreneur to CEO,

while wearing all of the other hats in your life. My name is

Kelly Sinclair, and I'm a brand and marketing strategist who

started a business with two kids under three. I'm a corporate PR

girl turned entrepreneur after I learned the hard way that life

is too short to waste doing things that burn you out on this

show, you'll hear inspiring stories from other business

owners on their journey and learn strategies to help you

grow a profitable business while making it all fit into the life

that you want. Welcome to entrepreneur School.

Hello. It has been a minute since I actually got behind the

mic to record an episode for you the summer strategy snack series

was all done in a batch at the end of June so that I could have

more space over the summer to do things like go to the late

master wake surfing, sorta drink all the rose a definitely, and

try and keep up with my kids varying schedules every week.

There was no routine in summer, so I just needed to have as much

done in advance as possible, and so I did that. But there has

been a whole lot happening behind the scenes since I last

kind of came on more in real time and updated you. My

business has shifted in a major way, and I want to pull the

curtain back on that and share what's been going on, what I'm

creating, what I'm focusing on, and honestly, what's about to

change. And yes, it has everything to do with AI, but

probably not in the way that you would think. So stick with me,

because I've got some exciting news, and also a kind of last

call, kind of invitation. So if you've been thinking about

working with me directly, listen up.

Let's start here. This summer, I have been quietly running a beta

program called visible AF with a handful of clients, and it has

been so good I've kept it super high touch, super hands on, lots

of direct access to me, real time coaching. And one of the

coolest parts is that I'm building custom gpts for them.

Yeah, AI tools designed just for their businesses to help clarify

their brand, nail down their ideal clients, and build out

visibility plans and actually get results. Because what I have

kind of seen as the biggest opportunity for me is that I can

bring together now my ability to help shape a custom visibility

strategy that is tailored directly to an individual based

on their needs, desires, goals, and also style and strengths and

the things that their energy is actually aligned with. So we

build that plan, and then we use AI to support implementing that

plan. So this is the difference in what I see out there is a lot

of AI is we're just kind of getting the impression that,

okay, great, now I can just make more do more things like turn up

the quantity of stuff. But the real power of AI isn't in just

making more content. It's in helping you implement what

matters faster and smarter, and I am loving this work, which is

why I've made a big decision. As I shift into the fall and start

focusing more on some AI tool development as the core of my

business, I've decided that I won't be taking on any more one

on one clients in 2025 after September 1. So that's like a

couple weeks. So if you've been thinking about working with me

directly, if you want my eyes on your strategy, custom AI tools

in your pocket, and real support to build momentum for the rest

of the year, then this is your window. We will work together

for three months. So let's basically say that's q4 or the

rest of 2025, and create a plan that aligns with your goals and

not some cookie cutter template, I don't know like that. So since

I'm still off social media for the summer, the best way to

reach out is by email. Just shoot me a message Kelly@ksco.ca

we'll book a quick call. We'll chat about whether this is the

right fit and how to move forward. So sound good. Okay,

cool.

Now let's get into how AI has totally transformed the way that

I do business and why you're going to hear me talking about

it a lot more from here on out. Let's start with what I'm seeing

out there. Of course, AI is popping up everywhere. I've been

doing some workshops and presentations over the summer,

and even from I've noticed a difference in the room from like

May through till now in terms of the amount of people who are

actually starting to use it more regularly. At first it was like

a third of the room would be in that nope, haven't touched it,

haven't started dabbling, sort of space. And now more of the

room is doing more AI, more regularly. It's just become part

of life. And now we're all realizing, how do we actually

step up and use this? How do I make this effective for for me

right now, but there's not enough people saying what I say,

which is, AI is not going to fix a broken strategy. Like I said.

It's not about turning out more content, because more posts or

more emails or more words is not going to help you. If your

strategy is not on point, you're just spinning your wheels

faster. Basically, AI is like GPS, right? It can absolutely

get you there faster, but only if you put the right destination

in. If you're unclear where you're going, AI is just going

to get you lost faster, with more to manage. And so that's

why I focus on the strategic visibility, right? This isn't

about performative posting just to look busy or consistent.

Strategic visibility makes means making decision based on ROI,

not your reaction, not likes, not volume. It means what

actually leads to trust, relationships and sales. Usually

it's things like I've talked about on the podcast lots

before, pitching yourself for podcasts that are aligned,

following up with past clients, reaching out for collaborations,

partnerships, exciting things like that, sharing one strong

message instead of 20 average ones, and then using AI to help

you get those things done faster. That is where the magic

happens.

Over the summer, I continue to do my 10 minute a day

visibility. I I have some, like, small, little micro movements,

and then I have big wins. Like, last week, I secured a really

exciting partnership for an event that I'm hosting in the

fall, and that was just a result of building relationships,

showing up, and then being persistent about my request, but

I use AI to support me in writing that sponsorship slash

partnership pitch, like, how can I communicate this in a way that

is going to be a win win for both of us, that really is

tailored to the person who I'm talking to, and all of those

kinds of things. That's how you can enhance what you're doing

with a tool like AI.

So the second thing that I want you to know is this, the real

secret to making AI work for you, is teaching it your brand.

It needs your brain. Basically, AI comes across as generic

because it doesn't have a lens that it's looking through, and

you are that lens, so you have to actually articulate what

perspective you want it to take for you. So stay with me. I'm

going to explain this. I have created a process called the

brand calibrator, and this is based on my extensive years as a

brand strategist, working for big brands, corporate branding,

and then also what I've always done with clients, which is help

you to understand what makes you different and how you stand out,

and what the opportunities are there, and summarizing that into

a document essentially which the process by which you get there,

is a very clarifying and enlightening for you to see how

you stand out, how you're different. It even is auditing

your existing online presence, and looking at what you're

already putting out there and comparing that to what you

actually want, so making sure that there's no inconsistencies

and all of that kind of stuff, it goes through your ideal

client in depth. It goes through a personality piece to help you

bring. In your own style, into your writing, in the way that

you're showing up and communicating with people. And

that is the brand calibrator. And this is a tool that has come

out of the work I've done in with my one on one clients this

summer. Invisible, AF, it helps you to capture your voice, your

values, your quirks, your audience, your offers, and it

makes AI sound like you so that it can help you to sell and

attract those clients without second guessing every word. And

that's how you really distinguish between the generic,

robotic template style AI that comes when you just ask it to do

something and it doesn't have the context of who you are and

who you're talking to. This is what levels up that game. And it

is incredible. I have been having so much fun, and even

with the update that chat GPT made last week to a new model

called GPT five, which is basically like chat GPT got a

brain upgrade. It is intuitive, it's conversational. It's an

experience. This brand calibrator piece that I've put

together, and it's going to be part of every single engagement

that I do with a client moving forward, and it's a critical

element that you need in order to make your AI really

customizable, so that you can plan your visibility, write the

pitches, the emails, onboarding workflows, lead magnets, client

communications, all of those things. It's how you become a

strategic partner with AI, how you turn that into a strategic

partner for you, versus being a content robot.

So if you are one of those people who's like, I have been

playing with it, but I can't get it to really, really represent

me, I've cracked the code on this, and I'm really excited

about it, and so this is definitely part of what I'll be

rolling out in the fall, but also part of any more one on one

clients that I work with for the rest of the year and forever,

ever. So the last thing I want to say, without, like giving

away too much of it, I hope you can hear the excitement in my

voice, because I am just giddy about what is going on and what

the opportunities are. And also, I think part of that is because

I'm, like, a little bit surprised at myself that I am in

this position. I am not, as I have said, I'm sure, in time

before, an early adopter, an overly techie person, I mean, I

get stuff I understand, but this is like me being moving into

being on, like, the leading edge of some technology development,

and it's a technology that, like just didn't exist before. So the

best practices are being made now. So we're developing those

best practices as we go in terms of, how do you actually get AI

to work for you. What are the parameters that you need to give

it? How do you prompt it properly, all that stuff and PS,

just another side note, I guess this is my podcast, so I can

plug the things I do as much as I want, but I do offer AI power

hours and like workshops to help you learn how to use this and

figure out the best ways to integrate AI into your business

and what you're doing right now, in fact, I will be hosting a

really exciting workshop with a group of health and wellness

practitioners as this podcast is going live, and we're going to

be going through sort of the AI 101, but also they'll be

building their brand calibrators within that workshop, so I'm

really excited for that as well.

So if you're interested in something like that, also

connect with me please. Just to wrap this up, as a final key

point that I like to reiterate all of the time, and that's

visibility doesn't have to mean being always online, right? In

case you didn't know, I've taken the entire summer off of social

media, so I will be reporting on the outcomes of that in my email

list. You'll get a you get about a weekly email update on how

that's going, but I will do a full analysis. But spoiler

alert, I love it, and it has not had any negative impacts on me

at all. And I read books more like I read a lot of books, I

just pick up my my Kindle instead of picking up my phone

and scrolling Instagram. So it's great, but I'm all about

teaching this 10 minute a day visibility habit, right? It's

about doing one intentional thing each day to move yourself

forward, one email, one message, one follow up, one touch point

on a relationship. And yes, we can use AI to help make that

faster. I can write a podcast pitch or a speaking pitch in

like 510 minutes, and. When it used to take me hours. And I'm

building the tools to help support people with all of these

different implementation opportunities, and that's part

of the next phase of Ks and CO, which is coming soon. So stay

tuned for that.

Okay, that is your behind the scenes tour. So this fall,

you're going to hear me talking a lot more about AI, especially

how to use it strategically for visibility content, building a

business that fits your life to me. That's really the key when I

think about, you know, a lot of the considerations when, when

pulling some kind of technology like this into your day to day

process. It's like, what are we losing right as humans, to let

this kind of thing take over. But for me, this is about ease

and alignment and allowing yourself to outsource the busy

work, the repeatable stuff, the things that don't need to be

fully done by a human, or at least the steps that don't

right, so that you can have a business that fits into your

life and not the other way around. So whenever you are

finding yourself doing things repeatedly, can we get a first

draft done by AI? Can we get, like, these few steps done by

AI, and then you just look them over with your brain and allow

you to be in a more strategic thinking position from there?

Just love it.

So I have a bundle. This is a little preview of what's also

coming up, there's a bundle that I'm offering, a free bundle

that's going to go live in September on my birthday, which

is September 12, by the way. Hey, you Virgos, I feel you. I

see you. You're going to love it. And then I am speaking at an

incredible online summit in October, which I'll share more

about. So lots of ways for you to learn more about AI and to

get access to different tools that will help you to bring it

into your your workflow and your business. And last reminder, if

you want support from me for the rest of the year, this is your

last chance, the doors to one on one clients working with me are

going to be closing September 1. So if you're just a little bit

curious, send me an email, kelly@ksco.ca and we'll just

have a quick, no pressure chat. I would love to support you,

looking forward to sharing more of these details with you as we

move forward into the fall. Enjoy the rest of your summer.

If you are still up here in Canada and on our schedule, kids

are just about to go back to school. The end is in sight.

It's coming, routine, routine, and the energy of September is

coming. And I could not be more excited about it, I have to say,

talk to you soon. Bye.